SEO Audit Checklist {Infographic}

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Appeal and Navigation

Another important thing about SEO is what a user experiences when they get to your page.  Google and other search engines track the bounce rate of your website, with the theory that if people arrive at your website from a search engine, and then leave immediately, then something is wrong (link is under wrong keyword, bad content. spam, etc.).  Basically, Google assumes if most people leave immediately, then perhaps that keyword is not the right keyword for that page.

You want to make sure that visitors see the value of your page, and not just stick around to view it, but also click into other pages on your website.  So good content and good navigation can give you a good boost to your SEO, which is what Google wants anyway.

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