Aren't you leaking affiliate commissions?

Tejan Ausland's picture

I noticed in your web hosts list, that you have links to their blog posts, and affiliate program, and other related links, in addition to the affiliate links. Wouldn't that mean that you receive less commissions, because not everyone will click on the affiliate link?

WisTex's picture

Yes

The simple answer to your question is yes... but there is a reason for that.

Most websites that list web hosts only include affiliate links, and feature (sometimes dubious) ratings and rankings, We didn't want to do that for several reasons.

  1. We don't want to be like all of the other websites.
  2. We want to build a website that we actually want to use ourselves, with resources that we actually would be interested in using. This includes links to things we don't earn a commission on.
  3. We are thinking long term, rather than short term. We figure if we focus on the visitor and what they want, we will get loyal visitors, which means more long term income. We may lose some revenue here and there, but we are willing to pay that price if we become the resource of choice for visitors.

In some ways, this website is like our own database of resources, so we can easily find them again. Other websites may come and go, but we know our documentation will still be here any time we want it. And since we use this website as our own personal knowledge base, we are more likely to maintain and improve it in ways that benefit the users (unlike someone who just builds a website for the revenue, who is just focused on making money).

So, yes, we are leaking commissions by including non-affiliate links. But that's okay.

Scott M. Stolz
Complete Hosting Guide, Editor-in-Chief
WisTex, Director & CEO

WisTex's picture

Additional Links for Logged in Users

I also forgot to mention that we decided to hide some of the links from non-logged in users. We didn't completely eliminate non-affiliate links for users who are not logged in, but there certainly are less of them.

We did this for a couple of reasons:

  1. We wanted to de-clutter the page for first time visitors.
  2. We wanted to reward members by showing them additional information the public does not see.
  3. Some of the links are there for our own benefit, and we are always logged in when viewing the website.

So, as a logged in user, you see more links than non-logged in users.

Scott M. Stolz
Complete Hosting Guide, Editor-in-Chief
WisTex, Director & CEO

WisTex's picture

Examples

To give an example, we sign up for various affiliate programs and sometimes need to login to their affiliate center. So we included those links in the database. It makes it easier for us to manage the affiliate programs we are signed up for.

Another example is that we actually use many of the providers in our database, and a link directly to the login page is something that makes it easier for us to log in.

Since we know that we're not the only ones who'd like to see that information, we shared it with our members.

Scott M. Stolz
Complete Hosting Guide, Editor-in-Chief
WisTex, Director & CEO