If you want to establish yourself as a good copywriter, you need to hone your writing skills and at the same time gather some knowledge about the technical aspects of your copywriting.
Follow the simple tips given above for good copywriting:
Have Relevant and Interesting Content
When someone visits your website, you need to understand that the visitor is likely to keep on surfing and move away from your site as swiftly as he came in. The only way to grab his attention is with the help of content that is of great interest to him. The visitor will only read your content if there is something interesting enough in it to grab his attention and hold it.
Target a Specific Audience
A blog or website tends to be more successful when you target a specific audience, and any content that you create, such as articles, guides and sales copy needs to be targeted as well.
Use a Conversational Tone
You need to ensure that your copy sounds personal and warm. A great way of holding the attention of a reader is to address him or directly. A conversational style of writing is ideal for this. If the reader feels that he is having a conversation, he is likely to read the whole thing and most importantly, involve himself with you. Any reader loves to be addressed individually and you can use this technique to your benefit.
Tell a Story
A conversational and friendly tone can go a long way in making a great copy. A bit of personal information in the article, narrated to the reader directly, is an effective way of interacting with the reader and convincing him.
Relate to Your Readers
Imagine yourself in the place of the reader. Would you like to read a drab account on hair styling written in a formal manner and sounding like a catalogue of information on hair styling? Or would you prefer a friendly article that told you how the writer made a great mess of his hair once and how that incident taught him a thing or tow about hair styling? Obviously the latter. And most importantly, most writers who tell you a little story include all the necessary information in the article. They are merged into the narrative itself. This is the best approach to great copywriting and if you really want to be a good writer, you need to cultivate this style.
Appearance and Structure Matter
You can have the greatest content in the world, but if it looks boring or like a wall of text, people are less likely to read it. Break up your content into section, and use subheadings to highlight important sections or points. Make the content skimmable, so that a reader can instantly see what the content is about, before diving in. Try to pique their curiosity so that they want to read more or take action.
Have the End in Mind
When creating content, it is useful to know the goals and objectives surrounding the content you are creating.
- If you are selling something, your goal would be to get them to take the next step in the sales process, which may include signing up for a newsletter, contacting a sales rep or making a purchase.
- If the content is support documentation, your goals may include helping users be more efficient and less frustrated, while reducing calls to the support desk.
- If you have a content website, your goals may include providing quality content so they keep coming back to your website, and enticing them to follow you on social media or subscribe to your newsletter.
Understanding the purpose of the content, and the results you want to see, will help you tailor the content to those needs.
Being a Great Writer
Any writer, only if he tries a bit, can create a good article.
Remember that copywriting does not mean putting certain keywords in an article and setting it afloat on the web. It is also an art, one that requires you to write in such a manner that you entice thousands of readers and help them find solutions to their problems by doing business with the company you are writing for. Remember that all you need to do is tell them a little story and help them identify with you.