Industry Buzz

Facebook Group Privacy Changes and What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with […] The post Facebook Group Privacy Changes and What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

WP Engine Honored with Mosaic Award for Diversity and Inclusion

WP Engine -

WP Engine has been awarded a Mosaic Award for Diversity and Inclusion, an honor that recognizes businesses and individuals whose commitment to creating a more diverse and inclusive workplace is evident through their creative efforts and organization-wide initiatives.  Named as this year’s Mosiac Award Winner for Mid-Size Business, WP Engine joined fellow award winners Dell… The post WP Engine Honored with Mosaic Award for Diversity and Inclusion appeared first on WP Engine.

Amazon Transcribe Now Supports Mandarin and Russian

Amazon Web Services Blog -

As speech is central to human interaction, artificial intelligence research has long focused on speech recognition, the first step in designing and building systems allowing humans to interact intuitively with machines. The diversity in languages, accents and voices makes this an incredibly difficult problem, requiring expert skills, extremely large data sets, and vast amounts of computing power to train efficient models. In order to help organizations and developers use speech recognition in their applications, we launched Amazon Transcribe at AWS re:Invent 2017, an automatic speech recognition service. Thanks to Amazon Transcribe, customers such as VideoPeel, Echo360, or GE Appliances have been able to quickly and easily add speech recognition capabilities to their applications and devices. A single API call is all that it takes… and you don’t need to know the first thing about machine learning. You can analyze audio files stored in Amazon Simple Storage Service (S3) and have the service return a text file of the transcribed speech. You can also send a live audio stream to Amazon Transcribe and receive a stream of transcripts in real time. Since launch, the team has constantly added new languages, and today we are happy to announce support for Mandarin and Russian, bringing the total number of supported languages to 16. Introducing Mandarin Working with Amazon Transcribe is extremely simple: let me show you how to get started in just a few minutes. Let’s try Mandarin first. Starting from this Little Red Riding Hood video, I extracted the audio track, saved it in MP3 format, and uploaded it to one of my Amazon Simple Storage Service (S3) buckets. Here’s the actual file. Then, I started a transcription job using the AWS CLI: $ aws transcribe start-transcription-job--media MediaFileUri=https://s3-us-west-2.amazonaws.com/jsimon-transcribe-demo/little_red_riding_hood-mandarin.mp3 --media-format mp3 --language-code zh-CN --transcription-job-name little_red_riding_hood-mandarin After a few minutes, the job is complete. Looking at the AWS console, I can either download it using the URL provided by Amazon Transcribe, or read it directly. Unfortunately, I don’t speak Mandarin, but using Amazon Translate, this text is about a sick grandmother and a big bad wolf, so it looks like Amazon Transcribe did its job! Introducing Russian Let’s try Russian now, using the dialogue in this short video. Здравствуйте! Greetings! Добрый день! Good day! Давайте познакомимся. Меня зовут Слава. Let’s introduce ourselves. My name is Slava. Очень приятно, а меня – Наташа. Nice to meet you, and mine – Natasha. Наташа, кто вы по профессии? Natasha, what is your profession? Я врач. А вы? I (am a) doctor. And you? Я инженер. I (am an) engineer. This time, I will ask Amazon Transcribe to perform speaker identification too. $ aws transcribe start-transcription-job --media MediaFileUri=https://s3-us-west-2.amazonaws.com/jsimon-transcribe-demo/russian-dialogue.mp3 --media-format mp3 --language-code ru-RU --transcription-job-name russian_dialogue --settings ShowSpeakerLabels=true,MaxSpeakerLabels=2 Here is the result. As you can see, not only has Amazon Transcribe faithfully converted speech to text, it has also correctly assigned each sentence to the correct speaker. Now Available! You can start using these two new languages today in the following regions: Americas: US East (Ohio), US East (N. Virginia), US West (N. California), US West (Oregon), AWS GovCloud (US-West), Canada (Central), South America (Sao Paulo). Europe: EU (Frankfurt), EU (Ireland), EU (London), EU (Paris). Asia Pacific: Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney). The free tier covers 60 minutes for the first 12 months, starting from your first transcription request. As always, we’d love to hear your feedback: please post it to the AWS forum for Amazon Transcribe, or send it through your usual AWS contacts. — Julien;

Generating Revenue & Profit from your Online Business through Growth Hacking

Reseller Club Blog -

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively.  If we talk about India specifically, then this particular market has shown a potential for growth in the e-commerce industry. However, it is only possible if we can bridge the gap between the total population and the internet population. Before moving on to understanding how can this gap be bridged, so we can generate more revenue and profit. Let us first have a look at the internet and technological penetration in the following 6 markets.   Country  Population(June 2019 est.) Internet Population Penetration  Domains  USA 329,093,110 292,892,868 89% 92,276,100 UK 66,959,016 63,356,621 95% 4,674,524 China 1,420,062,022 829,000,000 58% 24,713,345 Brazil 212,392,717 149,057,635 70% 4,018,544 Turkey 82,961,805 69,107,183 83% 2,404,957 India 1,368,737,513 560,000,000 41% 4,785,698 Since our focus is India, let us see some more useful stats from India. There are 22 languages spoken in India and over 780 dialects. In the past year, there has been a growth of 18% in terms of the internet population growth with a total of 41% internet penetration and studies suggest will continue to rise in 2019. Apart from this, there are approximately 5.3 million domains registered in the country. Based on this data, it is safe to say the average number of domains/resellers is 132.5  So as seen, the problem is that product sales have NOT grown fast enough, whereas the competition has. The question that arises, are we really working on leveraging our population to these untapped markets to accelerate growth? There is no definite answer to this but as seen everywhere, it always comes down to the ‘Survival of the Fittest’ and so the only survival tactic you can use is, Growth Hacking. Let us see what growth hacking is and how can we leverage it for increasing revenue and making a profit.  What is Growth Hacking? The term ‘Growth Hacking’ was coined by Sean Ellis, an entrepreneur in 2010. He says, ‘A Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.’   So, Growth Hacking is basically a concept developed for technology startups and is largely a component of the technology available to you. In fact, to grow, it focuses on lean marketing – growth first, budgets later. It includes, but is not restricted to Product Management, User Experience, Partnerships, SEO, Press Releases, Analytics, Behavioral Economics, Landing Page Optimization, Email Marketing and more. All of this leads to a better social & online presence & viral impact. Most importantly, it does not cost much! It’s been here for a while. Let’s take a look at examples: Hotmail inserted an email signature at the bottom that turned every email sent by one of its users into a pitch for new users – ‘PS: I Love You. Get Your FREE Email at Hotmail’ Airbnb, integrated with Craigslist – which allowed its hosts to use Craigslist as a sales platform  Groupon in the form of ‘Refer 3 Friends, And Get The Deal Free’ offer Why did these companies do this? Simply put, ‘Humble Beginnings’ – they did not have the money and neither did they have the experience! Growth Hacking for Designers, Developers & Web Hosts All businesses, of all shapes and sizes, have 4 important aims: Get more traffic  Get more users converted  Get existing users to buy more  Get (make) more revenue & profits! Growth Hacking is all about moving users from one step to the next, and everything that comes in between! Let us see in detail how you can get more traffic and fulfill our remaining three aims: Strategic Partnerships:  Look at tie-ups with relevant schools and colleges, other educational or general institutions like medical associations or partnerships with government bodies. Try popular local websites that could pass on web infrastructure requirement enquiries to you. Apart from this, you can even try to get celebrities or popular websites to endorse you to get more traffic. Examples: .CLUB got Virat Kohli to endorse them or consider the free advertising. Spotify gets on Facebook when it shows you the songs your friends listen to. Targeted SEO & Email:  Focus on niche keywords that target a specific need or specific segment or generic keywords with lesser competition, thereby getting better rankings and results. You can also focus on discussion topics like support, and ensure that you have good content around it get more traffic. Example: Resellers are today targeting Spanish keywords around ‘cheap websites’ and pitching a ‘website development outsourcing’ model to deliver a cost-effective way for Spanish SMBs to get their website built. Referrals:  Incentivize your current base to get more users – refer 3 friends and get a month off on your hosting package or create an illusion of exclusivity by only providing offers or even newer products through referrals. The focus should be on affiliate programs where the model is CPA (Cost Per Acquisition) based to get more traffic. Example: So many of you have been relying on word-of-mouth marketing, while some others have started incentivizing customers to do that. Analytics: Understand where your traffic is coming from, as well as, understand the quality of your traffic and bounce rates to get more traffic. Example: Apart from Google Analytics, there are a bunch of other great options out there like Statcounter, Mouseflow, etc. Explore those! Landing Page Optimization: Make sure that if you’re targeting keywords through SEO and SEM, the landing pages include extremely relevant content. Try to ensure that there is a clear path of action chalked out on the page for the visitor. Keep minimal noise on the page and make sure your User experience is top-notch to get more users converted. Example: Unbounce is a great and simple tool for A/B testing and how A/B testing proved that adding a third step hindered registrations. Onboarding: Provide step-by-step guides on what your users need to do, maintain great documentation with FAQs for users to refer to. Also, make sure that the user is welcomed by top management (via automated emails). You can even use live chat tools for visitors to get the fastest possible answers. Examples: Tools like walk.me deliver happiness to your users. Dropbox simply plays a video and ensures a sign-up. Cross-Selling: Take a list of your domains and run them through other TLDs where the same string is available. Apart from this, you can create tools to automatically cross-sell the right TLD to the right user or look at providing alternative portfolio management solutions if the value exists. This will get existing users to buy more. Email Campaigns: Build an email campaign around improving renewal rates – showing the importance of maintaining ownership, comparing it to real estate, etc.  You can even continue providing offers for value-added products and ensuring that users are picking up more. Another way is to run package deals where greater discounts are given on bundles or more purchases so that this gets existing users to buy more.  So in the end, the core idea is to make more revenue & profit from your online business with the right set of tools and techniques. However, the most important thing is to tap into the potential of untapped markets so that there is more meaningful growth in terms of monetary gains, as well as,  knowledge transfer, eventually paving the way for a more evolved audience.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Generating Revenue & Profit from your Online Business through Growth Hacking appeared first on ResellerClub Blog.

Blaze Relies on Rackspace’s ObjectRocket for MongoDB Expertise

The Rackspace Blog & Newsroom -

Braze has an enviable problem: managing its exponential growth. The company develops customer engagement software that businesses use to manage their customer-facing messaging across multiple channels. Braze’s customers can optimize their marketing and engagement by using push notifications, email, mobile, SMS and web-based campaigns. Braze elevates customer experience and engagement for dozens of well-known brands, […] The post Blaze Relies on Rackspace’s ObjectRocket for MongoDB Expertise appeared first on The Official Rackspace Blog.

How to Create Videos That Sell

Social Media Examiner -

Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is a speaker, live-stream host, and event MC. He’s also the founder of The Video […] The post How to Create Videos That Sell appeared first on Social Media Marketing | Social Media Examiner.

How to Find Your Side Hustle

HostGator Blog -

The post How to Find Your Side Hustle appeared first on HostGator Blog. Did you know that over 44 million Americans already have a side hustle, according to CNN Money? Something that’s also worth mentioning? 36% of those side hustles are bringing in at least $500 extra dollars a month. Owning and operating your own independent business, apart from your full-time job, is a great way to hone your skills, make some extra cash, and build a business that could end up replacing your full-time income. 5 Steps to Finding Your Side Hustle With a multitude of side hustle opportunities out there, how do you decide which one is perfect for you? Here is a checklist to help you get started. 1. Find your why You’ve heard the idea of “finding your why” from thought leaders like Tony Robbins and Simon Sinek. If not, the basic idea is once you know why you are doing something, it’s possible to accomplish your goals. Here is a relatable example. It’s January 1st and you are going to get in shape this year. After all, that’s what people resolve to do, right? You go to the gym every day until January 12th. Then, your interest and motivation start to stagger, until you find you haven’t been to the gym in weeks, and finally, you don’t really care. If this is you, you’re not alone. Only 8% of people actually accomplish their New Year’s Resolutions, according to research by the University of Scranton. The reason? It’s safe to say it’s because these goal setters don’t have a defined why, or an underlying motivating reason to keep going when the going gets tough. Starting a side hustle may be one of your greatest desires, but to be successful, it’s important to determine your ultimate why. Is it because you want to pay off consumer debt that is eating at you every day? Do you want to transition from your full-time job to doing what you really love? Do you want extra cash for luxury vacations instead of staying in yucky hostels? Dig deep to determine whatever deeply motivates you, write it on a big poster board, and mount it on your wall. When things get hard, look at your poster and you will remember exactly why you made this goal of starting a side business in the first place. 2. Find your element Now that you know why you want to start a side hustle, it’s time to find some feasible options of what you might do. There are several options for a side business, but not all of them are for you. Some side hustles may bring in more money, but if you have zero interest, then it’s not a good fit. Similarly, you may be interested in a certain type of business, but if you lack talent, it also might not be a smart way to spend your extra time in a day. In the book Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life by Ken Robbins, he talks about the magic space that is your element. In short, your element is the place where your passions and your talents meet. To find the perfect side hustle, you need to find your element. Do this by brainstorming all of your talents and all of your passions. When you find a job that caters to both your talents and your passions, you’ve found your element. For example, you may love jewelry, but if you don’t have an artistic eye, an Etsy custom jewelry shop is not your element. However, let’s say you could spend all day writing, you know a ton about content marketing and everyone tells you how much they enjoy your articles. There you have it. Freelance writing or blogging might be your element, and a good starting point for finding your perfect side hustle. 3. Evaluate how much time you have Another factor in finding the right side hustle is to get a realistic hold on how much extra time you actually have. Everyone has 24 hours a day, but not everyone has the same responsibilities and priorities. How much time you have will provide valuable insight into what type of business you can start.  The best way to find out how much time you have is to spend a week or two tracking your schedule. Here are some questions to consider when tracking your schedule: When do you wake up?Could you wake up earlier?How much time in the morning do you need to dedicate to your physical health, mental health, and family? Do you have any down time during the day?How are you currently spending that time?What time do you get off work?How long does it take you to get home?When do you settle down for the evening and start engaging in “me time?”How do you spend your “me time?”Are you spending any time on activities that don’t bring you joy or invigorate you (hello…Netflix browsing)?What time do you go to bed?Could you push bed time one hour later? Once you know how much time you have, it will be easier to pick a side hustle that works within your schedule. 4. Do your research up front The last thing you want to do is pick a side hustle, register your business, get started and then find out months down the road there is a better option for you. Before getting started, take the time to learn about every side hustle option that is available. Start out by reading blogs about different types of side hustles and using Google for additional research. There are also several side hustle resources that will provide insight into what side hustles are out there. Here are 3 favorites to help you get started: Side Hustle School – Side Hustle School provides daily podcast, in-person workshops, and a book to help you develop a successful side hustle. Side Hustle Nation – Side Hustle Nation is a podcast and blog filled with advice on hustle business ideas, how to get started, and how to build your business.  Ryan Robinson – Ryan Robinson is the king of side hustle advice. He offers excellent guidance, resources, and tips.  Once you have a good idea of what side hustle businesses are out there, you’ll be able to make the right choice from the get-go. 5. Research income potential This step brings the process full circle. In other words, it brings you back to your why. If your ultimate why is to pay off $2000 of credit card debt, you can opt for a side hustle that is more enjoyable but pays less (e.g. dog walking, rideshare driving, etc.). If your ultimate why is to replace your full-time income, then you need a side hustle that brings in more money (e.g. affiliate marketing, freelance design, blogging, etc.) The resources listed above will not only help you understand what side hustle options are available, but also how much you can make with each side hustle, and how you can maximize your earning potential with strategy. Finding Your Side Hustle When starting a side hustle, remember the most important piece of advice: to get customers, you need to tap into the online search world by putting up a solid website.  Check out Gator Builder, our intuitive website builder, to get started. Find the post on the HostGator Blog

Our Top 5 Picks for Free Resources of Design Elements

Reseller Club Blog -

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals, requests that fall under the “more frequent and less time consuming” category can be managed easily. Be it a large enterprise or a young startup, designers are often bombarded with requests for getting artwork ready for blog banners, email banners, social media banners, ad banners, etc. The simplicity of these designs, unfortunately, cannot make up for the amount of time and effort that the designer has to invest simply due to the quantum of such requests. Luckily for us, we live in a “ready-to-use” world which gives us easy access to readymade design elements. In this article, we are going to talk about our favourite top 5 sources of free design elements. 1. Freepik Freepik has to top this list because of how extensive its offerings are. This website is a source of free as well as paid vectors, photos, PSDs, and icons. Right from having a host of background designs available for use to having editable infographic layouts and elements, this website is a treasure chest of all things design, meant for those who wish to get more done in less amount of time. 2. Flaticon Flaticon provides thousands of free icons in SVG, EPS, PSD and PNG format. These icons are segregated into categories on the basis of what they mean and what they denote. From monochrome icons to coloured ones, this website has endless options, both in the outline format as well as the ones that have a solid fill, to choose from. There is also the option of customizing these icons in terms of changing the colour by signing up for free. 3. The Noun Project This website hosts the most diverse collection of monochromatic icons. These are available for download for free, in PNG and SVG formats. This website aggregates and systematically classifies icons that are created and uploaded by graphic designers from all around the world. 4. unDraw unDraw is truly a boon for designers who wish to make their landing pages, app interface, brochures, etc. look sleek and classy, but also have them ready in no time, using minimal efforts. This website houses open-source illustrations that can be used for free, without attribution. Users can browse for illustrations from the categories that are available, and can also customize them on the fly in terms of changing it to a colour of choice. These illustrations can be scaled infinitely and can be easily embedded into the user’s HTML directly. 5. Humaaans This one’s interesting – it is a library of illustrations that can be mixed and matched to create multiple versions using the same design elements. For example, users can create human figures – right from selecting their posture to changing their body parts, clothes, hairdos, etc. The scope is endless when it comes to the application of these illustrations – these illustrations can be used for creating website pages, social media posts, email copies, presentation decks, and also explainer videos. We all know how convenient it is to have tools available at our disposal that not only reduce our time and effort spent on building something, but also deliver sophisticated results. Thus, options like the ones mentioned above help small businesses with small teams to create designs that are at par with the ones created by their well-established counterparts. To sum it up, these were our top picks from the many sources of free design elements. Let us know in the comments section below which ones do you frequently use, and whether you would want us to cover more of these topics. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Our Top 5 Picks for Free Resources of Design Elements appeared first on ResellerClub Blog.

The Top 10 SEO Audit Tools Your Business Should Be Using

Pickaweb Blog -

One of the most powerful strategies of digital marketing can be seen with Search Engine Optimization. Otherwise known as SEO, this method is an organic form of attracting clients through a website’s online content and structure. On the other hand, SEO audit tools serve as a guideline for users such as business owners looking to The post The Top 10 SEO Audit Tools Your Business Should Be Using appeared first on Pickaweb.

Review of Adsterra: How Much Can You Earn With Their Ads?

Grow Traffic Blog -

Adsterra is an advertising network that can be quite valuable for both publishers and advertisers. I’m going to look at it primarily from the publisher point of view today, but keep in mind that a lot of what I mention will be relevant to both sides of the coin. After all, advertisers only get value if the publisher network is good, and publishers only get value if the advertisers are effective. We’ve mentioned Adsterra before in posts like this list of ad networks with no minimum traffic requirements, and this post about ad networks ranked by cost per conversion. If you want to read a brief blurb about the network, those are two good sources. About Adsterra You can visit the Adsterra site here if you would like to explore for yourself, sign up for either side of the platform, or simply follow along as I discuss them. Adsterra was founded in 2013 in Scotland and has been expanding globally ever since. They serve tens of billions of impressions every month, with geo-targeted advertising. They have well over 8,000 publishers in their network spread throughout the globe, and they’ve been expanding each year. The network offers cost per action, cost per click, and cost per view advertising options, so publishers can get paid in pretty much any way they want. This is valuable, because it means you can decide which type of ads to use based on your traffic and your typical use patterns. If you have a highly engaged audience that frequently clicks links and ads, CPC or CPA ads can be much better. If your audience is larger but less engaged, you can still monetize them well with CPM ads. They offer a variety of different ad formats in varying sizes. Leaderboard display banners in 468×60, 728×90, and 320×50. Rectangle display ads in 300×250 and 800×440. Skyscraper vertical display banners in 160×300 or 160×600. Pop-under ads that open in new tabs or new windows without stealing focus. Direct link ads that show up in text and act like normal links. Pre-roll video ads to display before embedded videos on a publisher site. Push notification ads, available for both desktop and mobile platforms. Interstitial ads that pop over the screen, similar to timed pop-over lightbox ads. All ad formats are available for both desktop and mobile. Many people seem to like their pop-under ads, since they are minimally intrusive, and their network demands a certain level of quality, so those ads tend to be valuable rather than spam. I also recommend trying out the push notification ads, the interstitial ads, and the video ads. Video ads tend to have high engagement, push notification ads can work very well for certain segments of users, and interstitials are highly visible. Adsterra pop-under ads are highly recommended because they are the first and primary offering from the network. It’s what they specialize in, it’s what they’ve spent the most time optimizing, and it’s what their account managers are best at. Adsterra has two types of accounts you can run. You can engage in their managed platform, where their experienced account managers take over and control your advertising to gain maximal value out of your ads. This applies primarily to the advertiser end of the board; publishers don’t typically need hand-holding and won’t want to give out site editing control to someone who isn’t part of their organization. At the same time, Adsterra operates a self-service platform where advertisers can browse and buy advertising directly, managing it all themselves. This accesses the same network and has all of the same options as the managed platform, it simply doesn’t have the experienced managers on hand to handle tricky situations or apply their knowledge of the network directly. One thing I can’t do for you is tell you what your ad rates will be. Adsterra does not maintain a list of public rates; rather, their rates depend on the niche, quality, and location of your site, your type of traffic, and the advertisers interested in your positions. Now, what about those requirements? Here’s what Adsterra has: Publishers must have at least 5,000 impressions per month to be able to use pop-unders. Publishers must have at least 50,000 impressions per month to be able to use display banners. Publishers cannot be in an adult or illegal content niche. Of course, referring fake traffic, fraudulent traffic, or traffic from exchanges will get your account suspended and your domain and/or personal information blacklisted from using their network. I don’t know what their process is for appealing this ban, but I would assume it’s difficult. The Benefits of Adsterra Adsterra has a lot going for it. It’s a good, solid network that has worked to minimize a lot of the low quality advertisers and publishers that plague many other networks. As such, it’s generally a great option for people who meet their requirements. Adsterra’s focus on pop-under advertising is by far their biggest strength. My recommendation is to use them as a secondary advertising network. They may offer a bunch of different ad formats, but they’ve put the most work into their pop-under tech, and it’s what most advertisers are going to look for. It’s sort of a self-fulfilling prophecy; they have a reputation for one type of ad, thus the people who sign up are looking for that type of ad, and their other offerings fall by the wayside. So, my advice is to use Adsterra for their pop-unders, while using other specialized ad networks for your other ad formats. Using two networks who each have specialties works better than using one that does each format in a half-assed way. Not that I’m accusing Adsterra of half-assing anything; they’re quite good across the board. Really, it’s up to you to test which formats work best for your site. The second biggest benefit Adsterra has going for it is their account managers. Publishers get a personal manager, and advertisers can opt for the self-service platform or to use an account manager. When an account manager is involved, the quality level of ad implementation goes up, because of their knowledge of the network and everything involved. Adsterra boasts a 100% fill rate with competitive CPM on their ads. I don’t know that they can guarantee 100% fill or if they cherry-picked the data they used to back it up, but their fill rates are high regardless. Their FAQ boasts 100% fill rate for all ad formats, which is impressive if true. The network also puts a heavy emphasis on security. Since pop-unders are traditionally a bit of a spammy venture, Adsterra wants to separate themselves from that pox-riddled past. They offer a ton of security and filtering to make sure that malicious ads, bad ads, and malware ads are all blocked before they appear on your site. They have both an in-house fraud detection system and a third-party system in place for double the security. If, by some loophole or fluke, a bad ad makes it through, or if an ad is running on your site that you don’t want – such as for a competitor – you can contact your personal manager to have that ad or advertiser blocked. They’re reasonably responsive to such requests, so long as you’re not abusing the feature. Adsterra geo-targeting is excellent for advertisers, and a huge part of that is their publisher end. As a publisher, you can choose to display different ads to different segments of your traffic based on geo-targeted information. You don’t have to declare yourself to be primarily located in one country, and can accommodate an audience of diverse geographic origin. Adsterra also pays in a variety of forms. You can get payments from e-payments, WebMoney, wire transfers, Paxum, and PayPal. For those of you into cryptocurrencies, they have also started to offer payments in the form of Bitcoin as well. Payments are on a NET15 basis. Additionally, if you’re a marketer who likes to work in the affiliate marketing space, Adsterra has a referral program you can use to make a bit more money along the way. Note that I’m not using it for this post, so none of my links pointing at Adsterra are monetized. Consider that you could write your own review and use a referral link for your own benefit. I believe their referral program offers 5% cuts. Potential Downsides of Adsterra Now, I don’t have a huge number of grievances with Adsterra, so much of what I’ve listed here is either potential issues some people may encounter, problems other people have encountered, or simply less-than-ideal pieces of information I’ve found on their network. First and foremost, the minimum payout for publishers is somewhat high for the industry. You have to earn $100 to get a payout for any payment method other than wire transfers. Wire transfers require a minimum of $1,000 in payout. This means that small sites might take a while to reach a payout, and that wire transfers aren’t effective for most sites at all. Wires also have a $50 fee. Bitcoin payments also have a minimal commission of .1%. Other payout methods may have small commissions as well, such as $1 per transaction for Paxum. Payments are made automatically upon hitting the payment threshold, or every 15 days, whichever is later. This means unless you’re regularly able to hit the payment threshold every two weeks, you won’t be paid on a regular schedule. It can be a little inconsistent if you’re relying on that money for future investment. Essentially, the traffic requirements, payout threshold, and other factors combine to make Adsterra less than ideal for low volume publishers. They aren’t as restrictive as some of the high-end ad networks that require millions of hits per month, but they’re not freely open to absolutely everyone, which means they can be tricky to use when you’re still working on site growth. Publishers, unfortunately, have to go through their personal manager for most major changes to their ad implementation. You can, of course, add and remove their ad code as you see fit. You can also manage basic information from the publisher dashboard. However, if you want to do things like adjust the default frequency cap, blacklist certain advertisers, or make larger tweaks to your account, you have to go through your personal manager. Support with Adsterra is generally quite good and responsive, but they lack a web chat support channel. You can Skype with them, though, and that typically serves the same purpose, so this isn’t a huge drawback. Overall Thoughts I consider Adsterra to be a good middle to high end ad network. It’s not the best option for brand new publishers or small publishers due to their traffic requirements and payment thresholds. Conversely, their performance tends to drop off once you reach a certain level of site size where your audience is turned off my pop-unders. I recommend using Adsterra in conjunction with at least one other network that focuses on display ads. Use Adsterra for their pop-unders, and once you reach a point where those pop-unders are no longer effective, drop them. Eventually, your site will be able to sell advertising directly at premium rates and you can drop other ad networks entirely, but until then, Adsterra is a pretty good option. Have you used Adsterra? If so, what are your thoughts? I’m always open to reading other opinions. The post Review of Adsterra: How Much Can You Earn With Their Ads? appeared first on Growtraffic Blog.

What’s New in Genesis 3.1

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The latest version of Genesis, the world’s most popular theme framework for WordPress, was released today with improvements to One-Click Theme Setup, new exposure to the WordPress API, and fresh opportunities for customization. Genesis 3.1 is full of features that have been requested directly by members of the Genesis community. For an in-depth overview of… The post What’s New in Genesis 3.1 appeared first on WP Engine.

Amazon Forecast – Now Generally Available

Amazon Web Services Blog -

Getting accurate time series forecasts from historical data is not an easy task. Last year at re:Invent we introduced Amazon Forecast, a fully managed service that requires no experience in machine learning to deliver highly accurate forecasts. I’m excited to share that Amazon Forecast is generally available today! With Amazon Forecast, there are no servers to provision. You only need to provide historical data, plus any additional metadata that you think may have an impact on your forecasts. For example, the demand for a particular product you need or produce may change with the weather, the time of the year, and the location where the product is used. Amazon Forecast is based on the same technology used at Amazon and packages our years of experience in building and operating scalable, highly accurate forecasting technology in a way that is easy to use, and can be used for lots of different use cases, such as estimating product demand, cloud computing usage, financial planning, resource planning in a supply chain management system, as it uses deep learning to learn from multiple datasets and automatically try different algorithms. Using Amazon Forecast For this post, I need some sample data. To have an interesting use case, I go for the individual household electric power consumption dataset from the UCI Machine Learning Repository. For simplicity, I am using a version where data is aggregated hourly in a file in CSV format. Here are the first few lines where you can see the timestamp, the energy consumption, and the client ID: 2014-01-01 01:00:00,38.34991708126038,client_12 2014-01-01 02:00:00,33.5820895522388,client_12 2014-01-01 03:00:00,34.41127694859037,client_12 2014-01-01 04:00:00,39.800995024875625,client_12 2014-01-01 05:00:00,41.044776119402975,client_12 Let’s see how easy it is to build a predictor and get forecasts by using the Amazon Forecast console. Another option, for more advanced users, would be to use a Jupyter notebook and the AWS SDK for Python. You can find some sample notebooks in this GitHub repository. In the Amazon Forecast console, the first step is to create a dataset group. Dataset groups act as containers for datasets that are related. I can select a forecasting domain for my dataset group. Each domain covers a specific use case, such as retail, inventory planning, or web traffic, and brings its own dataset types based on the type of data used for training. For now, I use a custom domain that covers all use cases that don’t fall in other categories. Next, I create a dataset. The data I am going to upload is aggregated by the hour, so 1 hour is the frequency of my data. The default data schema depends on the forecasting domain I selected earlier. I am using a custom domain here, and I change the data schema to have a timestamp, a target_value, and an item_id, in that order, as you can see in the sample few lines of data at the beginning of this post. Now is the time to upload my time series data from Amazon Simple Storage Service (S3) into my dataset. The default timestamp format is exactly what I have in my data, so I don’t need to change it. I need an AWS Identity and Access Management (IAM) role to give Amazon Forecast access to the S3 bucket. I can select one here, or create a new one for this use case. As usual, avoid creating IAM roles that are too permissive and apply a least privilege approach to reduce the amount of permissions to the minimum required for this activity. After I tell Amazon Forecast in which S3 bucket and folder to look for my historical data, I start the import job. The dataset group dashboard gives an overview of the process. My target time series data is being imported, and I can optionally add: item metadata information on the items I want to predict on; for example, the color of the items in a retail scenario, or the kind of household (is this an apartment or a detached house?) for this electricity-focused use case. related time series data that don’t include the target variable I want to predict, but can help improve my model; for example, price and promotions used by an ecommerce company are probably related to actual sales. I am not adding more data for this use case. As soon as my dataset is imported, I start to train a predictor that I can then use to generate forecasts. I give the predictor a name, then select the forecast horizon, that in my case is 24 hours, and the frequency at which my forecast are generated. To train the predictor, I can select a specific machine learning algorithms of my choice, such as ARIMA or DeepAR+, but I prefer simplicity and use AutoML to let Amazon Forecast evaluate all algorithms and choose the one that performs best for my dataset. In the case of my dataset, each household is identified by a single variable, the item_id, but you can add more dimensions if required. I can then select the Country for holidays. This is optional, but can improve your results if the data you are using may be affected by people being on holidays or not. I think energy usage is different on holidays, so I select United States, the country my dataset is coming from. The configuration of the backtest windows is a more advanced topic, and you can skip the next paragraph if you’re not interested into the details of how a machine learning model is evaluated in case of time series. In this case, I am leaving the default. When training a machine learning model, you need two split your dataset in two: a training dataset you use to train with the machine learning algorithm, and an evaluation dataset that you use to evaluate the performance of your trained model. With time series, you can’t just create these two subsets of your data randomly, like you would normally do, because the order of your data points is important. The approach we use for Amazon Forecast is to split the time series in one or more parts, each one called a backtest window, preserving the order of the data. When evaluating your model against a backtest window, you should always use an evaluation dataset of the same length, otherwise it would be very difficult to compare different results.  The backtest window offset tells how many points ahead of a split point you want to use for evaluation, and this is the same value for all the splits. For example, by leaving 24 (hours) I always use one day of data for evaluating my model against multiple window offsets. In the advanced configurations, I have the option to enable hyperparameter optimization (HPO), for the algorithms that support it, and featurizations, to develop additional features computed from the ones in your data. I am not touching those settings now. After a few minutes, the predictor is active. To understand the quality of a predictor, I look at some of the metrics that are automatically computed. Quantile loss (QL) calculates how far off the forecast at a certain quantile is from the actual demand. It weights underestimation and overestimation according to a specific quantile. For example, a P90 forecast, if calibrated, means that 90% of the time the true demand is less than the forecast value. Thus, when the demand turns out to be higher than the forecast, the loss would be greater than the other way around. When the predictor is ready, and I am satisfied by its metrics, I can use it to create a forecast. When the forecast is active, I can query it to get predictions. I can export the whole forecast as CSV file, or query for specific lookups. Let’s do a lookup. In the case of the dataset I am using, I can forecast the energy used by a household for a specific range of time. Dates here are in the past because I used an old dataset. I am pretty sure you’re going to use Amazon Forecast to look into the future. For each timestamp in the forecast, I get a range of values. The P10, P50, and P90 forecasts have respectively 10%, 50%, and 90% probability of satisfying the actual demand. How you use these three values depends on your use case and how it is impacted by overestimating or underestimating demand. The P50 forecast is the most likely estimate for the demand. The P10 and P90 forecasts give you an 80% confidence interval for what to expect. Available Now You can use Amazon Forecast via the console, the AWS Command Line Interface (CLI) and the AWS SDKs. For example, you can use Amazon Forecast within a Jupyter notebook with the AWS SDK for Python to create a new predictor, or use the AWS SDK for JavaScript in the Browser to get predictions from within a web or mobile app, or the AWS SDK for Java or AWS SDK for .NET to add forecast capabilities to an existing enterprise application. Here’s the overall flow of the Amazon Forecast API, from creating the dataset group to querying and extracting the forecast: The dataset I used for this walkthrough and other examples are available in this GitHub repository: https://github.com/aws-samples/amazon-forecast-samples Amazon Forecast is now available in US East (N. Virginia), US West (Oregon), US East (Ohio), Europe (Ireland), Asia Pacific (Singapore), and Asia Pacific (Tokyo). More information on specific features and pricing is one click away at: https://aws.amazon.com/forecast/ I look forward to see what you’re going to use it for, please share your results with me! — Danilo

Looking for Your Start in Tech Sales?

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If you’ve ever tried to break into the world of tech sales, you probably noticed that one of the first things you needed was tech sales experience. How’s that for a catch 22? Unfortunately, this “chicken-or-egg” scenario has been the norm for a long time, and unless you know someone who’s willing to take a… The post Looking for Your Start in Tech Sales? appeared first on WP Engine.

On-Site vs. Off-Site SEO: What’s the Difference?

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The post On-Site vs. Off-Site SEO: What’s the Difference? appeared first on HostGator Blog. Search engine optimization (SEO) comes in many shapes and sizes. It’s not limited to one technique or a single tool. If you’re just getting started with SEO, you will want to know the difference between on-site and off-site SEO. Each type offers benefits to help your business acquire more website visitors. While some strategies take a few hours to execute, other tactics will involve extra time to plan. Take this opportunity to attract people to your site. Learn the difference below. On-Site SEO Strategies On-site SEO focuses on optimizing individual pages to earn organic search traffic. By implementing these techniques, it’s easier for search engines to categorize your content.   1. Keyword Research All businesses desire more website traffic. To gain those visitors, it starts with understanding keyword research. Consumers enter keywords in search engines to find specific information. They search for everything from holiday gift ideas to cute puppy videos. Knowing your potential customers’ search intent will help you craft content with targeted keywords. That way, you receive qualified visitors, not just every curious person online. Keyword Planner and Moz’s Keyword Explorer are effective platforms for conducting keyword research and keeping track of trends. Garnering this insight gives you an edge over your competition. Stay away from broad terms. For example, if you sell women’s clothing, stick to distinct, longer-tail keywords that describe your products. Aim for “high-end winter plaid skirts,” rather than “women’s skirts.”   2. Internal Linking When an individual lands on a web page, it’s quite likely that she will want to learn more about the specific information mentioned. Internal linking gives you the chance to act as a tour guide, sending the visitor to another appropriate page. Linking boosts your SEO performance. Serial entrepreneur Neil Patel outlines the advantages: “One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in.” Internal linking helps search engines crawl your site. So, direct visitors to another relevant page on your site.    3. Page Speed A few years back, search engines announced that a site’s page speed would impact its ranking. This guideline still influences SEO today. As a result, you should monitor your pages’ load time. According to Google, it takes on average 22 seconds for a mobile landing page to load.  However, “53% of mobile site visitors leave a page that takes longer than three seconds to load.” Their free PageSpeed Insights tool analyzes the content of your web page and generates suggestions to make your page faster. It’s user-friendly and only takes a few seconds to receive your speed score. Large image files can negatively impact page speeds. You can solve this problem by using a tool like TinyPNG to reduce the file size and following image SEO best practices. Consider the number of widgets connected to your site, too. Excessive social buttons, comment areas, and pop-up ads can slow down page speed.   Off-Site SEO Strategies Off-site SEO is the process of improving your search rankings through referral traffic. These techniques include driving brand awareness and creating remarkable content.   1. Public Relations The perception of your business informs customers’ decisions. Public relations coupled with SEO serves the purpose of increasing your inbound links and brand recognition. Earning coverage in online publications and news outlets starts with developing an enticing story around your business. Jeremy Knauff, founder of Spartan Media, explains: “[Public relations] focuses on getting real humans who work at legitimate, authoritative publications genuinely interested in and talking about your story. It’s about truly adding value, which in turn tends to generate inbound links, as opposed to simply producing garbage links on websites that no one visits.” To catch an eye of a journalist, you’ll want to highlight a newsworthy activity. Maybe you’re partnering with a charity to donate funds, or you’re releasing groundbreaking research that supports your brand. You can generate buzz by writing a press release and initiating a social media campaign with a unique hashtag.   2. Guest Blogging Content writing is another way to obtain backlinks for your website. Through guest blogging, you can become a thought leader in your industry as well as maximize your SEO potential. Guest blogging involves crafting content for non-competitive sites with similar audiences. You’ll gain powerful relationships and site traffic. When guest blogging, it’s key for you to follow the rules described by the specific website. Below is an example from Mention, a social media monitoring tool. You’ll also want to choose a topic that will resonate with readers. If possible, tell a narrative about a recent experience, spotlight a customer story with humor, or even grab people’s attention with stunning statistics. Guest blogging is a perfect time to add your expertise to a larger conversation. You should aim to satisfy the publication and its readers.   3. Influencer Outreach You’re only as good as the community around you. To upgrade your circle and earn inbound links, influencer outreach offers a step in the right direction. Influencers are individuals who shape consumer buying habits. They can persuade people to visit websites, try products, and join social communities. For businesses, this engagement transforms into a huge benefit. Michael Quoc, founder and CEO of Dealspotr, gives his insight: “When your business engages with a new social audience, it unlocks the potential for more followers and engagement. This can lead to more site traffic, backlinks, and other factors that improve SEO.” Do your research when selecting influencers. It’s important that their values match your brand and their audience possess some interest in your products. Influencer partnerships will build your brand reputation faster. Plus, it gives bloggers another reason to link back to your website.   Focus on SEO Knowing when and how to apply on-site and off-site SEO strategies matters. Each type holds a different solution for your website to attract more visitors. Find the post on the HostGator Blog

Bing Webmaster Tools simplifies site verification using Domain Connect

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In order to submit site information to Bing or to get performance report or access diagnostic tools, webmasters need to verify their site ownership in Bing Webmaster Tools. Traditionally Bing webmaster tools support three verification options,   Option 1: XML file authentication Option 2: Meta tag authentication Option 3: Add a CNAME record to DNS Option 1 and Option 2 requires webmaster to access the site source code to complete the site verification. With Option 3, webmaster can avoid access to site source code but need to access the domain hosting account to edit the CNAME record to hold the verification code provided by Bing Webmaster Tools. To simplify option 3, we announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools. Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity. Bing Webmaster Tools verification using Domain Connect is already live for users whose domain is hosted with following DNS providers                                               Bing webmaster tools will gradually integrate this capability with other DNS providers that support Domain Connect open standard. Quick guide on how to use Domain Connect feature to verify your site in Bing Webmaster Tools:   Step 1: Open a Bing Webmaster Tools account You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page.  You can sign up using Microsoft, Google or Facebook account.   Step 2: Add your website Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.        Step 3: Check if your site is supported for Domain Connect protocol When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported – In case the site is not supported for Domain Connect protocol then user will see the default verification options as mentioned in top of this blog.   Step 4: Verify using DNS provider credentials On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.                                                               On successful sign-in, user site will be successfully verified by Bing webmaster tools within few seconds. In certain cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.   Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools. In case you face any challenges using this solution you can raise a service ticket with our support team. We are building another solution to further simplify the site verification process and help webmasters to easily add and verify their site in Bing Webmaster Tools. Watch this space for more!      Additional reference: https://www.plesk.com/extensions/domain-connect/ https://www.godaddy.com/engineering/2019/04/25/domain-connect/   Thanks! Bing Webmaster Tools team

How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

Social Media Examiner -

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase. The Attribution […] The post How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics appeared first on Social Media Marketing | Social Media Examiner.

What Should You Know about Starting a Blog?

The Domain.com Blog -

Are you thinking about starting a blog? According to Statista, there are around 31.2 MILLION bloggers in the USA alone. So if you’re ready to start blogging, you’re in good company. If you’re curious as to how to start blogging then stick around as that’s the focus of this post. We’ll be discussing: Starting your blog with the right tools.Planning for your blog’s long-term success. And the best practices to help you get there. How do you start a blog? Before we jump into how to start a blog, let’s make sure we’re all on the same page about what a blog is. Blogs have been around since the dawn of time about 1994. Here’s how Merriam-Webster defines a blog. Merriam-Webster’s definition of the word “Blog.” If you’re like most of the people who reach out to us when starting a blog, you’re probably wondering, “What’s the difference between a website and a blog, and which one do I need?” Here’s our answer: All blogs are websites, but not all websites are blogs. You definitely need a blog, but not necessarily a website. If your plan is to primarily share written content with the internet-at-large, then a blog will suffice. If your blog is meant to support a product, e-commerce store, or even a nonprofit, you’ll need a website and your blog should be part of that larger website. (Otherwise, where are people supposed to purchase your products or learn more about your cause and donate?) Starting a blog: The tools you need. What things do you need to get a blog off the ground ASAP? Depending on who you ask, you may end up with a laundry list of suggestions. We don’t want to overwhelm any aspiring bloggers, so here are the essentials you need: A domain nameIf you hope to make money from your blog, sell your products, or grow a cult following, your blog needs to be memorable. One way to do this is with a brandable domain name. What’s easier to remember: yourname.someotherwebsitesnamehere.com or yourname.com? You have a plethora of domain extensions available to you, like .com, .blog, .co, .design, and more, which will only serve to strengthen your domain name’s memorability.   Pro-tip: Your domain name should pass the “radio test.” If someone were only to hear your domain name, and not see it, would they be able to spell it and find your blog? Ix-nay the dashes and creative spellings. Website, or blog hosting.Your blog has to live somewhere. Your host is where all the files and data for your blog reside, and hosting makes it possible for people to view and interact with what’s on your site.A content management system, or CMS.A what? What’s that?Content management systems give you the power to manage your digital content. They’re what gives you the ability and control to format and publish your posts, videos, images, etc. Ever heard of WordPress? It’s a free and open-source content management system, and the most popular blogging service to boot! Check out our site, where you can get the perfect domain name and WordPress hosting (and lots of free, mobile-friendly themes) for your blog. Those are the three things you must have when starting a blog: A memorable name, hosting, and a content management system. Now that you know what you need to get a blog started, we should discuss what it takes to take your blog from meh to marvelous. If your blog isn’t good people won’t visit it, and it won’t be worth your time or theirs. Tip and tricks to plan for a successful blog. It’s tempting to say, “I’ll feel it out and see what my blog needs,” or “I’ll create a plan next week (or the one after that …)” but if you don’t take the time to plan for your blog’s success, you’re doing yourself a disservice.  No one wants to visit a terrible blog, much less website. If you aren’t going to put the time and effort into creating a good blog, why should people spend their time visiting it? So, let’s talk about what you should consider and plan for to create a good blog. Best practices and questions to ask when starting a blog. How much time can I devote to my blog?There’s no sense in biting off more than you can chew. Go into creating your blog with a solid understanding of how much time you can devote to it. If you can only devote a few hours each week, an everyday posting schedule will leave you with too much work to complete in the allotted time. What am I passionate about? And how can that fuel my blog?If you don’t care for the topic you’re writing about, it’ll show. If you have a passion, share it! One big caveat: Your passion should be something others have an interest in, too. Unfortunately, there aren’t many people interested in the finer aspects of clown décor so don’t make that the focus of your blog. If there’s no audience for the subject matter then your blog will be poorly trafficked and a poorly trafficked blog is hard to monetize (if that’s your end goal.)What does my voice sound like?We know, we know, no one will actually be able to hear your blog. But that’s not what we mean anyway. Your writing has a voice: Your word choice, sentence structure or syntax, and punctuation will all inform how people read your posts. We’ve got nothing against the passive voice, but it doesn’t really belong in a blog post. Use it in moderation. Instead, write using the active voice. Active voice grabs your readers’ attentions and helps them stay focused on your writing. How technical am I?Blogs live in a digital world. While you don’t need a ton of technical knowledge to start a blog, a little does help. If you run into any snafus, you’ll need to know how to address them, or know where to go for help. Many content management systems have tutorials or knowledgebases where you can find your answers. If your CMS doesn’t, you may need to rely on your own technical abilities.  How will I provide value to my readers?When was the last time you willingly spent time on something you considered a waste? Can’t think of a time when that happened? Yeah, we’re having some difficulty with that, too. People don’t spend their time on things they consider to be wastes, and if your blog doesn’t provide value in some way, you can bet they won’t find it worth their time to read and peruse. Can you help someone solve a problem? Provide encouragement or respite for them? The value your posts provide will vary based on your goals and subject matter, but always keep value in mind when working on materials for your blog. How are people going to find my blog? “If you build it, [they] will come.” That strategy was great … for Kevin Costner circa 1989. But now? Not so much. There are a lot of blogs out there all clamoring for peoples’ online attention. You should think about how you’re going to get your blog in front of your desired audience’s face. Have you heard of SEO? SEO, or Search Engine Optimization, is the practice of positively influencing your search engine result rankings, thereby increasing the quantity and quality of your website traffic. Here’s an article we wrote about SEO that explains how it can help get your blog in front of the right audience.How will I measure the success of my blog?Here at Domain.com, we frequently ask ourselves, “What will success look like?” before venturing into new projects. We recommend asking yourself the same question I regards to your blog. Keeping in mind that success may look different from one blog to another, and that it largely depends on your specific goals. You may want to consider using things like bounce rates, purchase volume, or user engagement as Key Performance Indicators, or KPIs, of success for your blog. Get your blog up and running with Domain.com Becoming a blogger doesn’t have to be a daunting task. When in doubt, start at the beginning. To get your blog off the ground you’ll need a great domain name, hosting, and a content management system. From there, make sure you know what your goals are and who your audience is. Write with them in mind, and turn your blog into a valuable resource they’ll want to visit time and time again. Our last tip? Once your blog is thriving, consider monetizing it to make a little extra income — if you’re already putting the time and effort into it, you should get something in return. If you have an active blog share it with us in the comments below and let us know what has and hasn’t worked for you! The post What Should You Know about Starting a Blog? appeared first on Domain.com | Blog.

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