Industry Buzz

How to Connect With Consumers on LinkedIn: 5 B2C Examples

Social Media Examiner -

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known as a B2B network, the platform […] The post How to Connect With Consumers on LinkedIn: 5 B2C Examples appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases April 2020 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the April Editor’s Choice Awards for 2020 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers GlowHost.com   Visit GlowHost.com  View Report Card Business Hosting BudgetVM.com   Visit BudgetVM.com  View Report Card SSD Hosting KVCHosting.net   Visit KVCHosting.net  View Report Card VPS VPSFX.com   Visit VPSFX.com  View Report Card Secure Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card Shared Hosting MightWeb.net   Visit MightWeb.net  View Report Card Cloud Servers ServerGenie.com   Visit ServerGenie.com  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

WordPress 5.4 “Adderley”

WordPress.org News -

Here it is! Named “Adderley” in honor of Nat Adderley, the latest and greatest version of WordPress is available for download or update in your dashboard. Say hello to more and better. More ways to make your pages come alive. With easier ways to get it all done and looking better than ever—and boosts in speed you can feel. Welcome to WordPress 5.4 Every major release adds more to the block editor. More ways to make posts and pages come alive with your best images. More ways to bring your visitors in, and keep them engaged, with the richness of embedded media from the web’s top services. More ways to make your vision real, and put blocks in the perfect place—even if a particular kind of block is new to you. More efficient processes. And more speed everywhere, so as you build sections or galleries, or just type in a line of prose, you can feel how much faster your work flows. Two new blocks. And better blocks overall. Two brand-new blocks: Social Icons and Buttons make adding interactive features fast and easy.New ways with color: Gradients in the Buttons and Cover block, toolbar access to color options in Rich Text blocks, and for the first time, color options in the Group and Columns blocks.Guess a whole lot less! Version 5.4 streamlines the whole process for placing and replacing multimedia in every block. Now it works the same way in almost every block!And if you’ve ever thought your image in the Media+Text block should link to something else—perhaps a picture of a brochure should download that brochure as a document? Well, now it can. Cleaner UI, clearer navigation—and easier tabbing! Clearer block navigation with block breadcrumbs. And easier selection once you get there.For when you need to navigate with the keyboard, better tabbing and focus. Plus, you can tab over to the sidebar of nearly any block.Speed! 14% faster loading of the editor, 51% faster time-to-type!Tips are gone. In their place, a Welcome Guide window you can bring up when you need it—and only when you need it—again and again.Know at a glance whether you’re in a block’s Edit or Navigation mode. Or, if you have restricted vision, your screen reader will tell you which mode you’re in. Of course, if you want to work with the very latest tools and features, install the Gutenberg plugin. You’ll get to be the first to use new and exciting features in the block editor before anyone else has seen them! Your fundamental right: privacy 5.4 helps with a variety of privacy issues around the world. So when users and stakeholders ask about regulatory compliance, or how your team handles user data, the answers should be a lot easier to get right. Take a look: Now personal data exports include users session information and users location data from the community events widget. Plus, a table of contents!See progress as you process export and erasure requests through the privacy tools.Plus, little enhancements throughout give the privacy tools a little cleaner look. Your eyes will thank you! Just for developers Add custom fields to menu items—natively Two new actions let you add custom fields to menu items—without a plugin and without writing custom walkers. On the Menus admin screen, wp_nav_menu_item_custom_fields fires just before the move buttons of a nav menu item in the menu editor. In the Customizer, wp_nav_menu_item_custom_fields_customize_template fires at the end of the menu-items form-fields template. Check your code and see where these new actions can replace your custom code, and if you’re concerned about duplication, add a check for the WordPress version. Blocks! Simpler styling, new APIs and embeds Radically simpler block styling. Negative margins and default padding are gone! Now you can style blocks the way you need them. And, a refactor got rid of four redundant wrapper divs.If you build plugins, now you can register collections of your blocks by namespace across categories—a great way to get more brand visibility.Let users do more with two new APIs: block variations and gradients.In embeds, now the block editor supports TikTok—and CollegeHumor is gone. There’s lots more for developers to love in WordPress 5.4. To discover more and learn how to make these changes shine on your sites, themes, plugins and more, check the WordPress 5.4 Field Guide. The Squad This release was led by Matt Mullenweg, Francesca Marano, and David Baumwald. They were enthusiastically supported by a release squad: Editor Tech: Jorge Filipe Costa (@jorgefelipecosta)Editor Design: Mark Uraine (@mapk)Core Tech: Sergey Biryukov (@sergeybiryukov)Design: Tammie Lister (@karmatosed)Docs Coordinator: JB Audras (@audrasjb)Docs & Comms Wrangler: Mary Baum (@marybaum) The squad was joined throughout the release cycle by 552 generous volunteer contributors who collectively worked on 361 tickets on Trac and 1226 pull requests on GitHub. Put on a Nat Adderley playlist, click that update button (or download it directly), and check the profiles of the fine folks that helped: 0v3rth3d4wn, 123host, 1naveengiri, @dd32, Aaron Jorbin, Abhijit Rakas, abrightclearweb, acosmin, Adam Silverstein, adamboro, Addie, adnan.limdi, Aezaz Shaikh, Aftab Ali Muni, Aki Björklund, Akib, Akira Tachibana, akshayar, Alain Schlesser, Albert Juhé Lluveras, Alex Concha, Alex Mills, AlexHolsgrove, alexischenal, alextran, alishankhan, allancole, Allen Snook, alpipego, Amir Seljubac, Amit Dudhat, Amol Vhankalas, Amr Gawish, Amy Kamala, Anantajit JG, Anders Norén, Andrés, Andrea Fercia, Andrea Tarantini, andreaitm, Andrei Draganescu, Andrew Dixon, Andrew Duthie, Andrew Nacin, Andrew Ozz, Andrew Serong, Andrew Wilder, Andrey Savchenko, Andy Fragen, Andy Meerwaldt, Andy Peatling, Angelika Reisiger, Ankit Panchal, Anthony Burchell, Anthony Ledesma, apedog, Apermo, apieschel, Aravind Ajith, archon810, arenddeboer, Ari Stathopoulos, Arslan Ahmed, ashokrd2013, Ataur R, Ate Up With Motor, autotutorial, Ayesh Karunaratne, BackuPs, bahia0019, Bappi, Bart Czyz, Ben Greeley, benedictsinger, Benjamin Intal, bibliofille, bilgilabs, Birgir Erlendsson, Birgit Pauli-Haack, BMO, Boga86, Boone Gorges, Brad Markle, Brandon Kraft, Brent Swisher, Cameron Voell, Carolina Nymark, ceyhun0, Chetan Prajapati, Chetan Satasiya, Chintesh Prajapati, Chip Snyder, Chris Klosowski, Chris Trynkiewicz (Sukces Strony), Chris Van Patten, Christian Sabo, Christiana Mohr, clayisland, Copons, Corey McKrill, crdunst, Csaba (LittleBigThings), Dademaru, Damián Suárez, Daniel Bachhuber, Daniel James, Daniel Llewellyn, Daniel Richards, Daniele Scasciafratte, daniloercoli, Darren Ethier (nerrad), darrenlambert, Dave Mackey, Dave Smith, daveslaughter, DaveWP196, David Artiss, David Binovec, David Herrera, David Ryan, David Shanske, David Stone, Debabrata Karfa, dekervit, Delowar Hossain, Denis Yanchevskiy, Dhaval kasavala, dhurlburtusa, Dilip Bheda, dingo-d, dipeshkakadiya, djp424, dominic_ks, Dominik Schilling, Dotan Cohen, dphiffer, dragosh635, Drew Jaynes, eclev91, ecotechie, eden159, Edi Amin, edmundcwm, Eduardo Toledo, Ella van Durpe, Ellen Bauer, Emil E, Enrique Piqueras, Enrique Sánchez, equin0x80, erikkroes, Estela Rueda, Fabian, Fabian Kägy, Fahim Murshed, Faisal Alvi, Felipe Elia, Felipe Santos, Felix Arntz, Fernando Souza, fervillz, fgiannar, flaviozavan, Florian TIAR, Fotis Pastrakis, Frank Martin, Gal Baras, Garrett Hyder, Gary Jones, Gary Pendergast, Gaurang Dabhi, George Stephanis, geriux, Girish Panchal, Gleb Kemarsky, Glenn, Goto Hayato, grafruessel, Greg Rickaby, Grzegorz Ziółkowski, Grzegorz.Janoszka, Gustavo Bordoni, gwwar, hamedmoodi, hAmpzter, happiryu, Hareesh Pillai, Harry Milatz, Haz, helgatheviking, Henry Holtgeerts, Himani Lotia, Hubert Kubiak, i3anaan, Ian Belanger, Ian Dunn, ianatkins, ianmjones, IdeaBox Creations, Ihtisham Zahoor, intimez, Ipstenu (Mika Epstein), Isabel Brison, ispreview, Jake Spurlock, Jakub Binda, James Huff, James Koster, James Nylen, jameslnewell, Janki Moradiya, Jarret, Jasper van der Meer, jaydeep23290, jdy68, Jean-Baptiste Audras, Jean-David Daviet, Jeff Bowen, Jeff Ong, Jeff Paul, Jeffrey Carandang, jeichorn, Jenil Kanani, Jenny Wong, jepperask, Jer Clarke, Jeremy Felt, Jeremy Herve, Jeroen Rotty, Jerry Jones, Jessica Lyschik, Jip Moors, Joe Dolson, Joe Hoyle, Joe McGill, Joen Asmussen, John Blackbourn, John James Jacoby, johnwatkins0, Jon, Jon Quach, Jon Surrell, Jonathan Desrosiers, Jonathan Goldford, Jonny Harris, Jono Alderson, Joonas Vanhatapio, Joost de Valk, Jorge Bernal, Jorge Costa, Josepha Haden, JoshuaWold, Joy, jqz, jsnajdr, Juanfra Aldasoro, Julian Weiland, julian.kimmig, Juliette Reinders Folmer, Julio Potier, Junko Nukaga, jurgen, justdaiv, Justin Ahinon, K. Adam White, kaggdesign, KalpShit Akabari, Kantari Samy, Kaspars, Kelly Dwan, Kennith Nichol, Kevin Hagerty, Kharis Sulistiyono, Khushbu Modi, killerbishop, kinjaldalwadi, kitchin, Kite, Kjell Reigstad, kkarpieszuk, Knut Sparhell, KokkieH, Konstantin Obenland, Konstantinos Xenos, Krystyna, kubiq, kuflievskiy, Kukhyeon Heo, kyliesabra, Laken Hafner, leandroalonso, leogermani, lgrev01, linuxologos, lisota, Lorenzo Fracassi, luisherranz, luisrivera, lukaswaudentio, Lukasz Jasinski, Luke Cavanagh, Lydia Wodarek, M A Vinoth Kumar, maciejmackowiak, Mahesh Waghmare, Manzoor Wani, marcelo2605, Marcio Zebedeu, MarcoZ, Marcus Kazmierczak, Marek Dědič, Marius Jensen, Marius84, Mark Jaquith, Mark Marzeotti, Mark Uraine, Martin Stehle, Marty Helmick, Mary Baum, Mat Gargano, Mat Lipe, Mathieu Viet, Matt Keys, Matt van Andel, mattchowning, Matthew Kevins, mattnyeus, maxme, mayanksonawat, mbrailer, Mehidi Hassan, Mel Choyce-Dwan, mensmaximus, Michael Arestad, Michael Ecklund, Michael Panaga, Michelle Schulp, miette49, Miguel Fonseca, Miguel Torres, mihdan, Miina Sikk, Mikael Korpela, Mike Auteri, Mike Hansen, Mike Schinkel [WPLib Box project lead], Mike Schroder, mikejdent, Mikko Saari, Milan Patel, Milan Petrovic, mimi, mircoraffinetti, mjnewman, mlbrgl, Morgan Estes, Morteza Geransayeh, mppfeiffer, mryoga, mtias, Muhammad Usama Masood, mujuonly, Mukesh Panchal, Nadir Seghir, nagoke, Nahid Ferdous Mohit, Nate Finch, Nazmul Ahsan, nekomajin, NextScripts, Nick Daugherty, Nick Halsey, Nicklas Sundberg, Nicky Lim, nicolad, Nicolas Juen, nicole2292, Niels Lange, nikhilgupte, nilamacharya, noahtallen, noyle, nsubugak, oakesjosh, oldenburg, Omar Alshaker, Otto Kekäläinen, Ov3rfly, page-carbajal, pagewidth, Paragon Initiative Enterprises, Pascal Birchler, Pascal Casier, Paul Bearne, Paul Biron, Paul Kevin, Paul Schreiber, pcarvalho, Pedro Mendonça, perrywagle, Peter Wilson, Philip Jackson, Pierre Gordon, Pierre Lannoy, pikamander2, Prashant Singh, Pratik Jain, Presskopp, Priyanka Behera, Raam Dev, Rachel Cherry, Rachel Peter, ragnarokatz, Rami Yushuvaev, raoulunger, razamalik, Remco Tolsma, rephotsirch, rheinardkorf, Riad Benguella, Ricard Torres, Rich Tabor, rimadoshi, Rinku Y, Rob Cutmore, rob006, Robert Anderson, Roi Conde, Roland Murg, Rostislav Wolný, Roy Tanck, Russell Heimlich, Ryan, Ryan Fredlund, Ryan McCue, Ryan Welcher, Ryo, Sébastien SERRE, sablednah, Sampat Viral, Samuel Wood (Otto), SamuelFernandez, Sander, santilinwp, Sathiyamoorthy V, Schuhwerk, Scott Reilly, Scott Taylor, scruffian, scvleon, Sebastian Pisula, Sergey Biryukov, Sergio de Falco, sergiomdgomes, sgastard, sgoen, Shaharia Azam, Shannon Smith, shariqkhan2012, Shawntelle Coker, sheparddw, Shital Marakana, Shizumi Yoshiaki, simonjanin, sinatrateam, sirreal, skorasaurus, smerriman, socalchristina, Soren Wrede, spenserhale, sproutchris, squarecandy, starvoters1, SteelWagstaff, steevithak, Stefano Minoia, Stefanos Togoulidis, steffanhalv, Stephen Bernhardt, Stephen Edgar, Steve Dufresne, Steve Grunwell, stevenlinx, Stiofan, straightvisions GmbH, stroona.com, Subrata Mal, Subrata Sarkar, Sultan Nasir Uddin, swapnild, Sybre Waaijer, Sérgio Estêvão, Takayuki Miyauchi, Takeshi Furusato, Tammie Lister, Tanvirul Haque, TBschen, tdlewis77, Tellyworth, Thamaraiselvam, thefarlilacfield, ThemeZee, Tim Havinga, Tim Hengeveld, timon33, Timothée Brosille, Timothy Jacobs, Tkama, tmanoilov, tmatsuur, tobifjellner (Tor-Bjorn Fjellner), Tom Greer, Tom J Nowell, tommix, Toni Viemerö, Toro_Unit (Hiroshi Urabe), torres126, Torsten Landsiedel, Towhidul Islam, tristangemus, tristanleboss, tsuyoring, Tung Du, Udit Desai, Ulrich, upadalavipul, Utsav tilava, Vaishali Panchal, Valentin Bora, varunshanbhag, Veminom, Vinita Tandulkar, virgodesign, Vlad. S., vortfu, waleedt93, WebMan Design | Oliver Juhas, websupporter, Weston Ruter, William Earnhardt, William Patton, wpgurudev, WPMarmite, wptoolsdev, xedinunknown-1, yale01, Yannicki, Yordan Soares, Yui, zachflauaus, Zack Tollman, Zebulan Stanphill, Zee, and zsusag. Many thanks to all of the community volunteers who contribute in the support forums. They answer questions from people across the world, whether they are using WordPress for the first time or since the first release. These releases are more successful for their efforts! Finally, thanks to all the community translators who worked on WordPress 5.4. Their efforts bring WordPress fully translated to 46 languages at release time, with more on the way. If you want to learn more about volunteering with WordPress, check out Make WordPress or the core development blog.

Helping health organizations make COVID-19 information more accessible

Google Webmaster Central Blog -

Health organizations are busier than ever providing information to help with the COVID-19 pandemic. To better assist them, Google has created a best practices article to guide health organizations to make COVID-19 information more accessible on Search. We’ve also created a new technical support group for eligible health organizations.Best practices for search visibilityBy default, Google tries to show the most relevant, authoritative information in response to any search. This process is more effective when content owners help Google understand their content in appropriate ways.To better guide health-related organizations in this process (known as SEO, for "search engine optimization"), we have produced a new help center article with some important best practices, with emphasis on health information sites, including:How to help users access your content on the goThe importance of good page content and titlesWays to check how your site appears for coronavirus-related queriesHow to analyze the top coronavirus related user queriesHow to add structured data for FAQ contentNew support group for health organizationsIn addition to our best practices help page, health organizations can take part in our new technical support group that's focused on helping health organizations who publish COVID-19 information with Search related questions.We’ll be approving requests for access on a case-by-case basis. At first we’ll be accepting only domains under national health ministries and US state level agencies. We'll inform of future expansions here in this blog post, and on our Twitter account. You’ll need to register using either an email under those domains (e.g. name@health.gov) or have access to the website Search Console account.Fill this form to request access to the COVID-19 Google Search group The group was created to respond to the current needs of health organizations, and we intend to deprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO or some similar deescalation is widely in place.Everyone is welcome to use our existing webmaster help forum, and if you have any questions or comments, please let us know on Twitter.Posted by Daniel Waisberg, Search Advocate & Ofir Roval, Search Console Lead PM

20 Ways to Stay Social in an Age of Social Distancing

DreamHost Blog -

A few months ago, working from home sounded like a dream. Now, thanks to a global pandemic and the ever-looming threat of COVID-19, students, parents, workers, and business owners are stuck at home, doing their part to #flattenthecurve. Many of you are under shelter-in-place orders, leaving home only for the essentials, and the rest are carefully practicing social distancing, avoiding gatherings of more than 10 people and staying at least six feet apart. We’re right there with you. Our DreamHost offices in California and Oregon shut down, sending our diligent employees home to support you remotely. With no real end in sight to all this social distancing, the weeks (and months) are stretching ahead rather bleakly. “Loneliness is psychologically poisonous; it increases sleeplessness, depression, as well as immune and cardiovascular problems,” says Stanford psychologist Jamil Zaki. “In fact, chronic loneliness produces a similar mortality risk to smoking 15 cigarettes a day. We must do the right thing for public health and shelter-in-place now, but if doing so produces chronic, widespread loneliness, a long-term mental and physical health crisis might follow this viral one.” Social distancing doesn’t have to mean social isolation — Zaki suggests reframing it as “socializing from a distance.” Thanks to the internet, there are plenty of ways to connect with friends, family, and coworkers, all while keeping everyone safe and fighting to reduce coronavirus infections. How can you socialize for the sake of your sanity — and your relationships — while safely flattening the curve? We have a few ideas. Working From Home?Now is the perfect time to build a website. We offer budget-friendly Shared Hosting services with robust features to help you thrive online. Plans start at $2.59/mo.Choose Your Plan Essential Apps Before you can bring your social life to the digital world, you’ve got to build up your tool kit. Chances are you already use many of these, and others may be less familiar. Either way, these apps, plus your social media accounts, will keep you connected to others while physically apart. Smartphone Video Calling Your smartphone probably already has one of your best tools for video calling: FaceTime for iPhones, Google Duo for Android. FaceTime, only available on iOS, hosts up to 32 people; on Google Duo, up to eight people can chat. These apps are best for one-on-one conversations with friends and family. Zoom Thanks to school and workplace closures sending the masses to work and learn at home, video conferencing software Zoom has become a surprising hero in the age of quarantine — and the inspiration for a wave of memes. It really shines for professional uses, such as connecting with clients, coworkers, and classrooms, but it can work for friend hangouts too. Download it onto your phone or tablet or use on your computer for free one-on-one chats or up to 40-minute meetings; upgrade to $14.99/month for longer meetings. Google Hangouts Sign in to Hangouts with your Google account (you already have one if you use Gmail) to video chat with friends for free. Up to 25 people can video chat at once, and 150 can join a voice-only group. If your friends or coworkers are all on Google (or willing to get an account), this is an easy option for some group facetime. Related: The 30 Best Web Apps for Small Businesses in 2020 Skype A staple of online communication for years, Skype is free to download and use on phones, tablets, and computers with web cameras. Video call up to 10 people at once, depending on connection speeds, and easily share screens. You can also instant message and make voice calls on Skype. This app is great for a virtual hangout with friends, no matter what devices they use. WhatsApp Facebook-owned WhatsApp is an excellent option for free one-on-one messaging, video calling, and voice calls on both iOS and Android. It uses end-to-end encryption for added security, and its popularity around the world makes it a fantastic way to connect with friends and family in other countries. Marco Polo When video chats are hard to coordinate between conference calls and Netflix-a-thons, Marco Polo can help you still connect “face to face.” Leave a video voicemail of sorts — send a video message to a friend, who will watch and respond when they are ready. This is a helpful app for those with friends and family in different time zones. Neighborhood Groups Find an online meeting place for your neighborhood and community. Some neighborhoods are more active on Facebook groups, others on Nextdoor. Find your people and use the forum to meet neighbors, connect with friends holed up in their apartment down the block, and trade war stories about tracking down toilet paper. Related: The 7 Best Web Management Tools for Small Businesses How to Use Tech to Socialize from a Distance Armed with an internet connection and a webcam or smartphone, plus one or more of the handy apps above, you’re ready for a world of virtual socializing. Try out these ideas with your friends and family. 1. Meet with Your Book Club Move your meetings online, maybe to Skype or Google Hangouts, or start your own group from scratch. Book clubs are a great way to make sure you meet regularly with your friends — and, with all the staying inside you’re doing, you might actually read the book this time. Related: Bibliophiles, Unite! Meet the DreamHost Customers Behind Silent Book Club 2. Throw a Birthday Party People with birthdays in the next two months (or more!) can still celebrate with family and friends, albeit digitally. Gather on a group video chat with the birthday boy or girl, each party-goer with their own dessert, to sing “Happy Birthday,” blow out candles, have a dance party, and share memories. 3. Go on a Date There’s no reason your dating life has to fizzle out. You definitely shouldn’t meet up with a stranger in person right now, but don’t delete your Tinder and Bumble accounts: schedule video chat dates with matches for a chance to connect with someone new. 4. Play Games Don’t cancel game night — a number of your favorite board games (including the ever-timely Pandemic) and party games are available online. If you and your friends have a copy of the same physical game you can play together, moving the pieces in sync. Also try Houseparty, a social media app that lets you play digital games over video chat. 5. Try a Table-Top RPG Game Maybe you and your friends have been Adventurers for years — if so, move your Dungeons and Dragons game online. If you’ve never played an RPG game, there’s no better time to try. D&D offers a short version of the rules online for free. Players only need a pencil, paper, and dice; this guide can help you start your first game. 6. Host a Movie Night The Netflix Party Chrome extension lets you and your friends watch a movie or TV show in sync while hosting a chat session. You each need the extension and your own Netflix account. Pop some popcorn, argue over what to watch, and settle down to enjoy together. 7. Sing Karaoke The bars are closed, so take the party to your video app of choice. Get music inspiration from this list of the 50 best karaoke songs, search for karaoke versions of your song choice on YouTube, and sing like no one is listening — but they are, because you invited them into your Skype chatroom. 8. Take a Zoom Happy Hour After a long day of teleconferencing, you and your coworkers could do with a celebration. Schedule a Zoom meeting (or whatever platform your organization uses) just for happy hour, and relax a bit together, while safely separate. 9. Chat Around the Zoom Watercooler No office is strictly business all the time. Make time for your coworkers to take breaks together while working from home, around the proverbial watercooler. Create a Zoom channel or meeting just to chat about anything other than work. These moments can help build the solidarity and connection that are so important to a healthy team. Related: 10 Ways You Can Create ‘Watercooler Moments’ While Working Remotely 10. Eat Out Together Log in to your favorite video chat app to host a remote dinner party. Get some takeout (support a local business, as long as social distancing guidelines in your area allow), or pick a recipe that everyone can cook and then eat together. 11. Play Together If you have kids stuck at home with you, chances are they could use some social connection too. Connect with the parents of their friends and hold a virtual playdate. They can color together, play Pictionary, and share quarantine adventures. The family chat app Caribu lets kids read and play games together. 12. Share on Social Media Use Instagram Live or Facebook Live to share something you’re skilled at with your friends who are also stuck at home. Give a concert, read poetry (your own or a favorite poet’s), give a walking tour of local landmarks, teach a few Japanese lessons — the sky’s the limit. Doing a little good for others will go a long way in helping you feel less lonely. Related: 10 Social Media Marketing Tips for Your Small Business Low-Tech Ways to Connect You can still maintain ties without the smartphone, all while staying a safe distance away from other people. These low-tech ways to connect will build solidarity between neighbors, communities, and friends — just make sure before trying any that you’re following local recommendations and keeping high-risk groups safe. 13. Plan a Neighborhood Art Walk Use your community Facebook group or Nextdoor to put on a neighborhood art walk. Have everyone hang posters, drawings, and messages on their doors or windows, or draw outside with sidewalk chalk, and then take a walk and enjoy your neighbors’ creativity. 14. Dance with Your Neighbors Channel the quarantined Italians who sang together from balconies by putting on your own neighborhood dance party or singalong. 15. Cheer at 8 p.m. A Twitter campaign called #solidarityat8 encourages Americans to stand on their porches or balconies at 8 p.m. every at to applaud the healthcare workers on the frontlines of COVID-19. Stand with your neighbors, wave at them, chat a bit from a safe distance, and cheer together for the workers who don’t get to stay home. 16. Run a Virtual 5K So many walks and runs this spring (and possibly summer) are getting canceled. Instead of throwing in the towel, plan a 5K with your friends, family, or neighbors. Get out and run or walk, wherever you are, at the same time (six feet apart, of course!), and enjoy some solidarity and exercise. 17. Throw a Social Distancing Concert If you live in a suburban neighborhood and play a loud instrument, put on a concert for your neighbors. Stand out in your lawn or backyard and play for all within earshot. Tell your neighbors about it ahead of time, so they can come outside and enjoy — or know when to turn up the volume on Netflix. Want More Remote-Work Content?Subscribe to our monthly newsletter so you never miss an article.Sign Me Up 18. Send Snail Mail and Play Window Tic Tac Toe The elderly are already at high risk for loneliness and depression, so if there’s an age 60+ loved one in your life or neighborhood, don’t forget about them. Call them on the phone, buy them groceries, send letters and cards in the mail — you might head to their home and write messages on their windows, or even play tic tac toe with them on the other side of the glass. 19. Deck the Halls Hallmark is bringing back Christmas to spread some cheer through the coronavirus gloom — why not do the same for your neighbors? Put your Christmas light back up and bust out your tackiest decorations. Walk the dog in your Halloween costume, put Valentines on doors, hang giant paper bunnies in your window — anything to entertain and surprise your neighbors. 20. Be a Helper Fred, AKA Mr., Rogers told children, “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” Anything to help, from giving to a food bank, to ordering takeout at a local restaurant, to donating blood, will do some good and help you feel connected to your neighborhood and community. Now’s the Time Between your remote working and your distant socializing, stave off quarantine-induced loneliness and boredom by tackling a project you’ve been putting off. Now is a great time to finally build the website you always dreamed of. Your DreamHost team may be working from home for now, but we are still here to help you get your website up and running. The post 20 Ways to Stay Social in an Age of Social Distancing appeared first on Website Guides, Tips and Knowledge.

Why You Should ONLY Load jQuery from Google Libraries

HostGator Blog -

The post Why You Should ONLY Load jQuery from Google Libraries appeared first on HostGator Blog. You probably already know that it’s better to load static files from a Content Distribution Network (CDN). JavaScript, CSS, and image files fall into this category. However, there’s another step beyond a CDN – hosted libraries. These hosted libraries are high speed, geographically distributed servers that serve as content distribution networks for popular, open source Javascript libraries. You can call on these well-known JavaScript libraries and add them to your site with a small bit of code. There are many well known hosted libraries – the two most famous being Google and CDNJS. It might seem like a good idea to serve all your JavaScript files from these libraries, but that might not be a generally good idea. In this article, I’ll show you that the most important use-case for using them is jQuery. And that too ONLY from Google’s network. Buy Hostgator Plans with an In-Built CDN Both hosted libraries and CDNs share the same goals. They serve your content from servers located geographically close to users at very high speeds. But not all web hosting plans include a dedicated CDN. For example, Hostgator’s optimized WordPress packages use the SiteLock CDN network, but not the shared hosting plans, which rely on Cloudflare. Here’s the Hostgator coupon list to help you find the best deal! However, there are a few differences between hosted public libraries and traditional CDNs. DNS Resolution Some CDNs like Cloudflare use a “reverse proxy” setup. What this means is that your static files will be served over your site’s URL like this: https://www.yoursite.com/jquery.js, instead of this: https://yoursite.somecdnnetwork.com/jquery.js This has an important side effect. It means that for the first URL, the browser won’t have to perform an additional DNS lookup to retrieve the file jquery.js. The second URL however, is hosted on a different domain name compared to your own site, so there is an added lag while the browser gets the IP address for the new domain. Ideally, we want to reduce the number of DNS lookups as much as possible. Internal testing has convinced me that in most cases, the additional DNS lookup isn’t worth it. Therefore, I prefer CDNs that function on a reverse proxy model like Cloudflare instead of traditional networks that change the static file URLs. However, public libraries are by definition hosted on an external URL. Google’s URLs start with “ajax.googleapis.com” and CDNJS URLs are “cdnjs.cloudflare.com”. This means that unless the browser has already cached the response from another site, there will always be an additional DNS lookup. This makes public libraries very tricky to use, compared to reverse proxy CDNs, or just hosting the files on your own server. Globally Distributed Networks Comparison Not all CDNs are built the same. While most try and do a fairly decent job of spreading out their servers across the globe, there are some locations that are chronically underserved. Africa is one glaring example. None of the well-known retail CDNs that I’ve tested, serve the African subcontinent well enough. They usually have just one location in Johannesburg and that’s it. However, publicly hosted libraries like Google and CDNJS have a much stronger network than most CDNs. CDNJS now uses Cloudflare’s network, which means it has a very strong presence across the globe with multiple server locations for any given area. Bottom line: Large public JavaScript libraries are faster than ordinary CDN networks. Not All JavaScript is Equally Important – jQuery is Unique jQuery holds a distinguished position amongst JavaScript libraries. Currently, almost 75% of all websites use it as shown here: It’s also quite large compared to the other external JavaScript files on your site. So if you had to choose one JavaScript library to speed up, it would undoubtedly by jQuery. jQuery is Usually Render-Blocking I’d written earlier on the Hostgator blog about how to optimize your site for speed. There we see that you should “defer” or “async” all your JavaScript so that it doesn’t block your site from rendering. Unfortunately, jQuery is referenced often by both external and inline scripts. This means that generally speaking, you should keep jQuery loaded in the header, and this slows down your page rendering. If you ignore my advice and load jQuery via “defer” or “async”, your site will break one day, and you won’t know why. Just trust me on this. I would love to defer the loading of jQuery, but it’s just too unstable to do so. For this reason, I want to use every means possible to speed up the delivery of jQuery. And for that, publicly hosted libraries are the best. This is true for two reasons. Public Libraries Are Ideal for Browser Caching Perhaps the biggest difference between a traditional CDN network and a public library, is that the former is accessed by only your website, and the latter is accessed by thousands – even millions – of people. Browsers typically cache the JavaScript they receive for differing periods of time – even up to a year! The idea is that if it sees the same URL again, it doesn’t need to download it again. It can simply use its cached copy and bypass the process entirely. This is the absolute best-case scenario for us. Ideally, the visitor’s browser will already have jQuery cached in its memory and thus solve our render-blocking problems in one go. But for this, we need to use well-known public libraries that everyone else is using. A private CDN will not bring the same caching and performance benefits. This is one huge advantage in favor of public hosted libraries. The Same Goes for DNS Lookups Browsers cache not just files, but also DNS lookups. So if millions of people are using a certain public library, the chances are that an average user will already have the DNS entry in their browser, and thus avoid the lookup altogether. This sidesteps the penalty of DNS lookups. But again – it will only work with a public hosted library where everyone uses the same URL. Not a traditional CDN. Which Public Library is the Best? To test this, I downloaded a simple program that probes the cached files in a variety of browsers. I searched for the two most well-known CDNs in today’s market – Google and CDNJS. Here are the results for Google’s library: And here are the results for CDNJS: As you can see, both Google and CDNJS files are cached in my browser from one site or the other. So from a DNS resolution point of view, both Google and CDNJS are on par. Both public libraries are likely to have been used, and they’re both spared the penalty of a DNS lookup. But Google Wins for jQuery But look at the results more closely. Out of the two, you can see that CDNJS has only one version of jQuery cached – 2.2.4. Whereas Google’s library has 11 of them! So unless your website uses JavaScript version 2.2.4, the Google library will be far better for you than CDNJS. This is because for one reason or another, more people use Google’s libraries to download jQuery than any other file. I don’t know why this is the case, but that’s just the way it is. WordPress Doesn’t Use the Latest jQuery Version At the time of this writing, WordPress still uses jQuery version 1.12.4. This is for compatibility, since a lot of plugins rely on the older versions and they don’t want to break them. Looking at the screenshots above, you can see that only Google’s library has served jQuery version 1.12.4. If I were to use CDNJS as my source, most browsers wouldn’t have it in their cache and would need to download it. So it’s not enough for a hosted library to serve jQuery. They need to be popular with a lot of different versions of jQuery, to maximize the chances that any particular version will be in a random browser’s cache. Using Google’s Library to Server jQuery on WordPress The procedure will be different for each software framework. But if you want to use Google’s library for jQuery with WordPress, paste the following code into your theme’s functions.php file. function load_google_jquery () {         if (is_admin()) {                 return;         }         global $wp_scripts;         if (isset($wp_scripts->registered[‘jquery’]->ver)) {                 $ver = $wp_scripts->registered[‘jquery’]->ver;                 $ver = str_replace(“-wp”, “”, $ver);         } else {                 $ver = ‘1.12.4’;         }         wp_deregister_script(‘jquery’);         wp_register_script(‘jquery’, “//ajax.googleapis.com/ajax/libs/jquery/$ver/jquery.min.js”, false, $ver); } add_action(‘init’, ‘load_google_jquery’); This code checks the version of jQuery that WordPress is using, and then constructs the URL for use with Google’s library. Moral of the Story: Google is Best for jQuery I have nothing against CDNJS. In fact, I prefer them from a philosophical point of view since they’re FOSS, and partner with Cloudflare – another company I like. But numbers are numbers, and technology doesn’t allow for sentimentality. In the contest for which library is better to serve jQuery, Google comes out head and shoulders above the competition. And as we’ve seen above, jQuery is the one JavaScript library that shouldn’t be deferred or asynced. And so using Google libraries is a no-brainer. For the remaining JavaScript files, it doesn’t matter that much since they don’t block your page. But pay special attention to jQuery – it can make or break your page speed times! Find the post on the HostGator Blog

How to Guide Your Employees to Post More on Social Media

Social Media Examiner -

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […] The post How to Guide Your Employees to Post More on Social Media appeared first on Social Media Marketing | Social Media Examiner.

Design Series Part II – Selecting the Right Colours & Fonts for Your Website

BigRock Blog -

In our previous article of the design series, we talked at length about selecting the right theme for your website. However, a theme is not everything, is it? There are several elements that help design an appealing website.  In our second article of the series, we will explore colours and fonts, and talk in-depth about how they can help transform your website.  Do Colours and Fonts Matter? Colours can impact us – a sunshine yellow can cheer you up on a sad day or a blue may literally make you feel blue. Bright cheery colours give me fun and exciting vibes as opposed to subtle colours like grey and black that induce practicality. This visual feeling is even applicable to the websites you visit.  In fact, there is a whole field of colour psychology that talks about how colour sway emotions, help make you form perceptions and when it comes to a website, impact in the conversion rates. In short, your website colour can be a deal-breaker when it comes to capturing your audiences’ interest when they land on your website.  Similarly, fonts too are important. If the text is not readable or doesn’t go with the kind of content your website has, it can have a negative impact. Thus, it is safe to say that both fonts and colour matter.  Choosing the Right Colour  Decide the number of colours you need Too much salt can spoil the soup, and so can too many colours on your website.  Take a look at the image below. The web design is a mix of colours and none of them compliment each other. This goes for background colour, font colour, as well as, headings.  How does it look, appealing or too much? Well, if I were to visit such a website I wouldn’t return. This is true even though the colours are not harsh but pleasing to the eye. The simple reason for me would be too many colours when not required and none of them sync together.  So, is there any rule or the number of recommended colours? Well, most designers tend to follow something called as a 60-30-10 rule. For simplicity, think of a man in a business suit, 60% is the blazer and pants, 30% is the shirt, and 10% is the tie (the pocket square too will match the tie).  Similarly, if your website is divided into three colours then it would not only look presentable but also engage the user into reading the content. For this reason, there are three sections or types where colours are used namely: primary colour, secondary colour and the background colour. Primary Colour The primary colour otherwise known as dominant colour is the colour associated with your brand. This is the colour of your logo and will be scattered throughout your design.  Take, for example, our website. The brand logo comprises of three colours with black and orange being more prominent.  However, it is the orange colour that takes precedence visually. Throughout the website colour scheme, you can notice how the colour is used to capture customer attention. If you’re still unsure or confused about your primary brand colour, take this quiz, to help you select the best fit for your website.  Secondary colour  Finding the right secondary colour can be a bigger struggle than getting the primary colour right. You may wonder why? Well, simply because you need to match the colour scheme.  Visualise, yellow as your primary colour and light green or red as the secondary colour, clashing isn’t it? Hence, it is equally important to select the right secondary colour. Secondary colours are usually used for links, buttons and more so that they stand out.  Head to Colour Lovers or ColorSpace to find out which colours work well with each other.  Simple, isn’t it? Background colour  Now, we’ve chosen our primary, as well as, secondary colours. It is now time to choose our background colour.  Ideally, the choice of your background colour depends on the kind of website you have. However, most websites choose neutral colours as their background colour. Neutral colours include black, white and grey.   The idea of the background colour is that it should hold the entire web design together. If you’re an e-commerce website or a content-heavy blog it is best to stick to white. Dark colours like grey and black usually appeal more to tech, game-based or photography websites. Source: https://whatshotblog.com/ Fonts Selection Process Now, that you’ve decided the colour scheme of your website or blog, it is now time to choose the fonts. How to choose a font Choosing a font can be a tedious task, especially with numerous fonts available. However, one thing you must remember is that your font should be consistent throughout your website. In fact, it is right to say your font too is a part of your brand guidelines that you should adhere to.  Here are some basic guidelines when choosing a font: Use as few fonts as possible, the maximum number being four  Try using a different font for your website name, the heading and content Experiment with fonts when it comes to the brand/website name – it makes you stand out but make sure it is readable For the body of the text, it is advisable to choose fonts from sans-serif fonts family  Pairing font with content Pairing the font with your content is extremely important, as mentioned above in the second point. Imagine, you run a fashion blog and the fonts you have chosen for your website are simple.  Now, there is nothing wrong with choosing a simple ‘Times New Roman’ font but given the fact you have a fashion website, having a creative font style could add to your business portfolio. Similarly, if you run a technical blog, you can’t choose fonts that are cursive or similar, it is just not advisable. However, there is no rule that you can’t choose them. It is just how well can you merge them with your content that is of importance. Source: https://www.glorialo.design/ Conclusion While the colours and fonts are important, keeping them in line with your brand and engaging customers is also important. In a nutshell, research well, as well as, experiment with colours and fonts to find out which works well for you.  So, what are you waiting for? Unleash your creativity and paint your website in the colour of your choice! Until next time!

Webinar: Retention is the New Growth

WP Engine -

Driving organic traffic to your website is a critical part of your digital marketing strategy, and SEO remains a major focus for doing just that. But SEO is getting harder, additional strategies like paid search are becoming more expensive, and making an impact on social seems like a never-ending—and costly—challenge. Now more than ever, it’s… The post Webinar: Retention is the New Growth appeared first on WP Engine.

4 Ways to Stay Cybersecure When You Start Working from Home

HostGator Blog -

The post 4 Ways to Stay Cybersecure When You Start Working from Home appeared first on HostGator Blog. Are you one of the millions of workers who’ve suddenly gone from days at the office to working at home because of the coronavirus outbreak? Working from home takes some adjustment, especially on short notice. And one of the most important adjustments is thinking differently about cybersecurity at home.  When you work in an office, your company’s IT people focus on keeping hackers out of the system. When you work at home, it’s your responsibility, too.  That’s because hackers are exploiting the rapid shift to remote work by targeting employees with malware and phishing attacks. Often, they’re doing it by impersonating health officials and setting up fake websites that say they provide news about covid-19. Ugh. It’s a lot to deal with all at once. But taking these four steps can protect your company—and your livelihood—while everyone hunkers down at home. 1. Got a company-issued laptop or phone? Keep it safe If you’re lucky enough to have tech tools provided by your employer, protect them from data thieves. Here are three keys to locking hackers out of your company-issued gear. Store your company laptop and phone securely when you’re not using them. Thieves will break into cars to steal electronics, and sometimes those robberies lead to data breaches that cost companies their reputation, customers and fines or settlements. Use your company tech only for work. Save the social media and personal emails for your own phone and computer. Why? There’s a world of phishing websites, social media scams and email phishing fraud related to the covid-19 pandemic.  If you accidentally click on one of those traps, you could end up with malware on your company device—and in your company’s network. Worst case scenario, ransomware locks up your company’s databases until your employer pays up or shuts down.  Don’t install any new software or apps on work devices without company approval. Every new application comes with vulnerabilities, a responsibility to keep them updated and the risk of installing something corrupted. Stick with what your company wants you to use.   2. Connect to work securely Ideally, your company will have a virtual private network (VPN) that you must use to log in to your work email and files. If so, you’ve got a secure, encrypted connection to work, and no one can see the data you’re sending and receiving.  If your company has a VPN but you don’t have to use it to log in, use it anyway. Yes, it will likely slow down your connection, but it will cover any gaps in your home internet security (which we’ll look at in a bit). If you’re using a public Wi-Fi network for work, yikes. You’re putting your company’s data at risk—including things like your email ID and password—unless you use a VPN.  Check your cybersecurity setup at home. Many of us are relaxed about cybersecurity at home because we don’t think cyberthieves go for small targets. However, thanks to the magic of the internet, hackers can search online for vulnerable IP addresses and go after them from anywhere.  Stepping up your home internet security makes your personal information safer. And when you work from home, it protects your company, too. Here’s what to check: 1. Do you have malware protection on your devices? This is important whether you’re using a company-issued computer or your own. Regular scans and firewall protection can keep viruses and other crud off your computer and phone, where they could otherwise find their way into your employer’s system. 2. Do you keep your operating systems, apps and programs up to date? It’s true—Windows and Android updates can take longer than you’d like when you’re busy with work. But when a security update announces itself, the time to install it is now.  That’s because by the time the company sends that security update out, hackers know about it, too—and they’re busy looking for machines that aren’t updated yet so they can break into them. (Unpatched software is how the Equifax hack happened.) 3. Is your home Wi-Fi network password strong and unique? A strong, unique password will keep snoops and opportunists out of your home network—and out of your work at home. Especially if you live in a crowded area where plenty of people nearby can see your network when they search for Wi-Fi, you need a good password.  Strong means your password is at least 8 characters long, with a random mix of letters, numbers and characters. Unique means you only use that password for your home Wi-Fi network, not for any other accounts like email and social media. That’s because if someone guesses your Wi-Fi password, they could then also get into those other accounts. 4. Can anyone with an internet connection log in to your home internet gateway? You might be surprised. Even if you’ve created a strong home Wi-Fi password, you should still check your internet hardware.  That’s because your router may have arrived with default login credentials of “admin/admin.” Those are weak, but who’s going to get close enough to your router to mess with it? Anybody who cares to look it up. Hackers can search for IP addresses with default router login credentials, log in and take over—all from the comfort of wherever they happen to be.  If that happens, attackers can see everything that happens on your network. That means they can easily steal your work email login information and then go on to hack your employer. Here’s a basic walk-through of how to change the password on your router and other network hardware. 3. Step up your password security Strong and unique passwords aren’t just for your home Wi-Fi network. Ideally, you would use a unique password for every single account you have and use a password manager to keep track of them all. But at the very least, you need strong, unique passwords for your work email and other work-related accounts, plus your personal email, social media, banking and utility accounts.  When you use a different password for each account, it prevents hackers from using a stolen password of yours like a skeleton key to unlock your other accounts. And that can keep criminals out of your company data as well as your personal information. 4. Watch out for phishing  There’s so much malware out there right now related to the coronavirus. Scammers are going after people in their inbox with fake cures and offers of “new information” designed to trick victims into giving up their email or Office365 login information.  Other coronavirus scams are dumping ransomware into health care providers’ systems at the worst possible time. And still others are tricking workers into paying fake invoices related in some way to the coronavirus outbreak. What can you do? Practice good email hygiene.  Check the sender’s email address (not just the sender’s name) before clicking on links or attachments in an email, especially if you didn’t expect to receive it. Scammers often impersonate company owners or executives to trick employees into making funds transfers.Verify unusual or urgent email requests from others in the company by phone, video or chat before you act. Scammers know that creating a sense of urgency can cause people to rush into actions they wouldn’t otherwise take. Don’t click on any links, attachments or pop-up boxes if you’re not certain who sent them and why. You could end up with malware or stolen login credentials.Be careful about visiting unfamiliar websites, especially if you’re looking for covid-19 information. A lot of malicious websites with “coronavirus” in the domain name have cropped up in recent weeks, designed to steal visitor information or spread malware.Report suspected phishing emails to your company’s IT people. You may not be the only employee who’s getting them. So that’s the basics of cybersecurity for the new remote worker: Protect your company-issued devices, connect securely, use strong and unique passwords and watch out for phishing. By following these steps, you can protect your company and everyone who works for it.  Run a small business? Read our checklist for securing your employees’ remote workspaces. Find the post on the HostGator Blog

How to Choose the Right Facebook Attribution Model

Social Media Examiner -

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different […] The post How to Choose the Right Facebook Attribution Model appeared first on Social Media Marketing | Social Media Examiner.

Social Media Use Surges: How Marketers Should Respond

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […] The post Social Media Use Surges: How Marketers Should Respond appeared first on Social Media Marketing | Social Media Examiner.

How To Maintain Business Continuity During COVID – 19

BigRock Blog -

COVID-19, or Coronavirus, is a global pandemic that has gripped the world. Personal and professional lives, mental and emotional stability; have all been affected and disrupted. It’s testing times like these that make the world come together as one, fight back and do everything in one’s power to continue as normally as possible.  The global economy has and will take a great hit. Businesses cannot run at a scale as they were before this — be it a large, medium, small, physical, or an online business.  While preparing ourselves for the after-effects is important, the need of the hour is to think of ways to continue during this pandemic.  The most important aspect to look into right now is self-care.  Taking care of your own health, proper sanitization, being aware of possible symptoms linked to Coronavirus, and ensuring that you neither spread nor contract the virus has to be the first thing each one of us enures.  If you’re a business owner, taking care of your employees is a close second priority. Just like yours, the health and safety of your employees is the key to keeping your business running. Regulating mandatory work from home, minimizing the number of staff that comes to work, medical and financial assistance — are some of the key factors that need to be thought-out and implemented.  Business Continuity: Plan, Strategize and Execute While you may not be able to run your business at a regular scale, you can certainly plan, and execute, strategies that allow you to continue doing business.  First, plan your way ahead. Then, strategize and analyze to understand the steps you’ll need to take to execute your plan. Finally, execute. Let’s take a closer look at each of these steps:  Step 1: Plan Just like any other business goal you set, business continuity must start with a proper plan in place. At this step, you need to understand what you need to achieve, and how you plan to achieve it.  If you’re an online business, what are the steps you need to take to continue providing your products and services?  If you’re an e-commerce store, how do you plan to deliver your products?  If you’re a physical business, how can you ensure safety and sanitization at your workplace? And, could you consider an online platform to continue the business, instead?  Analyze the needs of your business, your employees, your customers, and clients. Think of all the gaps and questions that may arise, and plan to offer solutions for the same.  Plan, plan, and plan some more before you move on to the next phase — Strategize.  Step 2: Strategize Once you’ve planned and chalked out all the questions you need to answer, it’s time to build a strategy that supports your business continuity plans.  By now, you should have a fair idea of the roadblocks, gaps, problems, and issues that may come in the way of you doing business. One-by-one, think of tools, people, or platforms that address these issues. Here are some things you need to start with:  Communicate with employees Set up a meeting (preferably online) to communicate the plan to your employees. Take suggestions, and offer solutions to tackle this as a team. Be a keen listener and understand the support your employees need to be able to carry on working efficiently. Be sensitive to their needs. If your business requires a certain number of employees to come into work, create a schedule considering everyone’s personal availability. Ensure the working space is sanitized, and has all the necessary measures in place to keep the working area safe for your employees. If you can run your business remotely, consider tools, gadgets or other essential support your team may need to continue working.  Multi-channel communication with customers  Once, as a team, you have strategized the best working plan, it’s time to touch base with your customers. It’s important that you reach out to them, letting them know that their best interests are your top priority. Using multi-channel communication, like email marketing, social media platforms, updated business listings, and others will allow you to reach out to all your customers. If there are any changes in your business plans or functioning, that directly affects your customers, now is the time to communicate to maintain credibility. Send marketing emails detailing the measures taken by your business and what it means for your customers, create social content to keep them regularly updated with your business and update your business work timings and contact information across business listings to ensure that your customers know how and when they can reach you.  Tweak delivery and pick-up options The global pandemic requires everyone to minimize human contact and maximize sanitization. If you’re a business that delivers physical goods to customers, you may need to think of the safest options to do so. You can collaborate with 3rd party delivery services, like Dunzo and WeFast in India, to continue the business. Additionally, there are many businesses, especially medical supplies and eateries, that have started self pick-up services. You can allow customers to call and place an order ahead of time, so they can just pick-up a clean parcel with limited or no human interaction from your physical store.  Set-up a basic online store  If you are a physical store, this may be a good time to consider setting up a basic online store. Buy a domain name, and a hosting package and set up a basic website for your store. You can slowly scale the products and services you offer online. As mentioned earlier, you can always tie up with 3rd party delivery services to fulfill online orders, and continue building revenue. Communicate to your customers about your online store through email and social platforms, letting them know that you are willing to go the length to continue serving them.  Step 3: Execute You’ve made a great plan, you’ve set up all the strategies you need to implement your plans — it’s execution time.  Put your strategies to execution and make changes, as and when required. You might discover new challenges along the way, but as long as you have a solid plan, you’ll be able to make the necessary changes to the strategies and carry on.  Move forward, keeping your team in the loop and with an open communication channel with your customers, and the execution will follow.  Take Charge; Stride Over COVID-19 has created an atmosphere of tension and despair across the globe. While the most important thing to do is practice self-care, one must also advocate best practices to keep employees safe, and businesses running.  This is the time to make the best use of technology, communication, and ethical work habits to stride over these difficult times. Every business needs to plan, strategize and execute measures that will ensure business continuity and minimize the effects of this global pandemic, on the global economy, as well as the existing needs of our customers.   

WordPress 5.4 RC5

WordPress.org News -

The fifth release candidate for WordPress 5.4 is live! WordPress 5.4 is currently scheduled to land on March 31 2020, and we need your help to get there—if you haven’t tried 5.4 yet, now is the time! You can test the WordPress 5.4 release candidate in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” option)Or download the release candidate here (zip). For details about what to expect in WordPress 5.4, please see the first release candidate post. Plugin and Theme Developers Please test your plugins and themes against WordPress 5.4 and update the Tested up to version in the readme to 5.4. The priority in testing is compatibility. If you find issues, please be sure to post to the support forums so we can figure them out before the final release. The WordPress 5.4 Field Guide is also out! It’s your source for details on all the major changes. How to Help Do you speak a language besides English? Help us translate WordPress into more than 100 languages! If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac, where you can also find a list of known bugs.

Tools of the Trade: Supporting your cPanel

cPanel Blog -

As a customer and partner, you have multiple ways to receive our help and support at any time, from anywhere. You have the power in your hands to obtain the knowledge and expertise necessary for your business to continue successfully without interruption. cPanel & WHM is a robust assortment of tools with a variety of applications for their use. These tools are widely used and adopted, and there are a lot of resources available. That means ...

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