Industry Buzz

The Inside Scoop on Writing the BEST Sales Copy for Your Website

InMotion Hosting Blog -

Coco Chanel famously said, “After you’ve dressed and before you leave the house, look in the mirror and take one thing off.” She, of course, was referring to accessories. But simplicity is universally appealing, and the same principle applies to your web content. Think you need six paragraphs describing how you got into business? Write it all out – and then cut it by half. And then cut it again. Continue reading The Inside Scoop on Writing the BEST Sales Copy for Your Website at The Official InMotion Hosting Blog.

5 Actionable Insights from AWS Well-Architected Reviews

The Rackspace Blog & Newsroom -

Chris Buckley and Steve Robins contributed to this report. AWS developed its Well-Architected Framework to help cloud architects build secure, high-performing, resilient and efficient infrastructure for applications. The framework also offers customers a consistent way to evaluate those architectures. Rackspace was recently selected as one of just 34 companies worldwide by AWS to be part […] The post 5 Actionable Insights from AWS Well-Architected Reviews appeared first on The Official Rackspace Blog.

The Only FAQ Template You Need Is in This Blog Post

Liquid Web Official Blog -

Imagine this scenario: You’re shopping for wireless headphones on an eCommerce website. You have some general questions. So, you head over to the site’s FAQ where you find out that algorithms called audio codecs help determine sound quality in headphones. There’s a link in the FAQ to one of the site’s blog articles where you can “learn more.” You read the article. Now, you’re feeling informed and confident. Below the article is an ad for a pair of wireless headphones that supports the codecs you just described. You click and buy. The scenario represents a common customer buying journey from consideration to purchase. One of those critical stops was the FAQ page. What Does FAQ Mean? FAQ stands for Frequently Asked Questions and is the section of your website dedicated to answering visitors’ common questions and concerns. FAQs are also key parts of a buyer’s journey to purchasing a product or service. By informing potential customers, FAQs help raise buying confidence and push consumers closer to purchase. FAQ’s don’t just save time by preemptively addressing customer queries, as the headphones scenario illustrates, they can also: Build shopper confidence Improve your site SEO Funnel customers to converting pages Establish your expertise in a topic Reinforce your brand personality Useful FAQs help you grow your brand and make you more money. Here are some recommended FAQ templates, and tips for building FAQ pages that convert lookers into buyers. FAQ Templates We Recommend WooCommerce Product FAQ Manager: Developed with the eCommerce store owner in mind, this FAQ manager is optimized for WooCommerce. It is a customizable, responsive design, and allows users to search FAQs. Ultimate FAQ: This WordPress plugin has more than 30,000 active installations. You can select from multiple layouts and styles. The plugin creates dedicated URLs for each FAQ entry, which might have positive or negative SEO consequences depending on how you use it. Avoid creating hundreds of pages with only a few sentences of text. Accordion FAQ: This WordPress plugin, with more than 10,000 active installations, specializes in the popular “accordion and collapse” style of FAQ. With this design, users can see many questions at once. They can click to expand the answer for the question that interests them, then click again to collapse that answer and see more questions. The Sexy Toggle FAQ Accordion: Here is another method for adding the accordion-style FAQ to the site: with custom code. This page provides custom code for this style in HTML, CSS, and JS.  Get industry-leading tips on growing your new or existing store. Subscribe to the Liquid Web eCommerce newsletter and get content like this sent straight to your inbox. Identify Relevant FAQs Good FAQs are those that are relevant. While it helps to put yourself in your customer’s shoes, don’t use your own judgment to identify good FAQs. As an expert in your products or services, you may know your products too well to anticipate the questions visitors will ask. It’s best to go with third-party sources to find relevant FAQs—sources like these: Email Customer emails often contain good ideas for FAQs—even when the customer isn’t asking a question. If a customer praises you in an email saying: “My 3D printed iPhone case works great! I didn’t know 3D printing products were so durable. Thanks a million!” Don’t just revel in your greatness, look for FAQ opportunities. The customer expressed surprise at a particular feature: its durability. Turn that as a potential FAQ: “Are 3D printed products as durable as others?” Comments Read the comments your customers make on social media or directly on your website. If you allow comments on your product pages, go through them regularly for ideas. If a customer takes the time to write a comment, chances are that their inquiry, praise, or critique is genuine. If you don’t allow comments, consider changing your policy. Support Tickets Customer support tickets are the most obvious opportunity to identify common questions. But not every issue should spawn a new FAQ. Unique technical problems don’t necessitate an FAQ. Remember, they’re “frequently” asked, not just asked. Surveys Use customer surveys to quickly gather information for good FAQs. Use your social media accounts to get customer feedback or email your customers directly with questions designed to probe for FAQs. Competitors Cruise over to a few of your competitors’ FAQ pages and see how theirs stacks up to yours. But don’t just copy and paste, because your FAQs should be specific to your product or service. Use competitors to source relevant questions of a more general nature. Site Search To find relevant queries and topics for FAQs, find out what people are searching for on your site. You can set up site search through Google Analytics and turn on tracking for WordPress sites. Some Chrome extensions let you search a website for specific words. Use these extensions to search your own comments sections. You can even search YouTube video comments for specific words that might indicate a fruitful FAQ topic. Writing Good FAQs Writing your FAQs involves more than just identifying common questions and answering them. FAQs are an opportunity to build a relationship with a potential customer and present your brand in all its glory. Here are some tips. Draft Your FAQs With the Customer in Mind When drafting your FAQs, put your customer first. Answer the question from their point of view, use words they understand, and center your answers around their needs. An easy way to place your customer first is to compose your FAQ questions in the first person using “I”. Questions with “I” take the customer’s point of view and positions your brand as empathetic. Microsoft implements this customer-centric approach well in its Office FAQ section: Keep your customers front and center by using the language they understand. Are you addressing questions for programmers or architects? Maybe you’re answering questions for tweens about a social app? Whatever the audience, write in a vernacular and tone that’s familiar to them. If you’re a sole proprietor and will be delivering your service, consider answering your FAQs from your own perspective. Nichole Faith runs 10 Carat Creations, a service for solopreneurs who’ve outgrown freelancing and need to grow their business model. Since Faith works directly with her clients, she brings her own point of view to her answers and directly addresses potential clients. The effect is a closer connection to the customer and the services she provides. Here’s an example from Faith’s FAQs: Do I need to know what I want my business to be? You need an idea and a target audience. Know where your expertise and interests lies. You don’t need every detail planned out, but please understand the lay of the land in your space. For example, I can’t help you if you come to me wanting to be a health coach but you haven’t researched other health coaches and don’t know the first thing about your ideal client. I do most of the work, so all I ask is that you’re confident in your knowledge of both your craft and industry. Faith’s answer is direct and builds expectations along with incorporating a helpful tone—saying “We’re in this together, but here’s what I expect from you.” Be Clear and Concise in Your FAQ Answers Customers dread paragraph-length answers in an FAQ. When your answers are wordy and long, it likely means they’re too complicated for one entry. If so, try breaking the concept up into multiple questions with shorter answers. Or keep things short by summarizing the answer and linking out to other resources, preferably on your site (e.g., blog post, landing page, help forum). The Universities and Colleges Admission Services (UCAS) FAQ page is a stellar example of clear and concise answers. Note that UCAS also drafts questions in the first person and employs a tone and word choice that works for college-aged students and their parents. The tone is direct and reflects the seriousness of a decision with lifelong implications. Let Your Brand Voice Shine Through The FAQ page isn’t the place to get all stuffy if your brand voice is fun and helpful. Customers like consistency. Know your brand voice and use it in your FAQs. Your FAQ page can help build your brand, like “modern bidet” company Tushy accomplishes on its FAQ page. Tushy uses its tongue-in-cheek marketing approach in its FAQ section to keep its brand voice consistent. Because customers may be uncomfortable researching the delicate subject of going to the bathroom, Tushy uses an informal tone and humorous double entendres in its FAQs to lighten the mood. The Best FAQ Pages Use Multimedia Many customers prefer an FAQ that presents the answer visually, especially when the answer involves a process on your site (e.g., “How do I change my account information?”). To graphically answer an FAQ, try one of these strategies: Include screenshots of your user interface to demonstrate the steps in “Cancelling Your Order”. Produce a short video and link out to your YouTube channel from your FAQ page. Create a flowchart that illustrates your return policy process. Visually representing information makes your answers more accurate, clear, and concise. Why list five steps in a process when one image will do it? Ancestry.com uses multimedia components to guide customers through common tasks like “Resetting a Forgotten Password”. From their FAQ page, the company links out to support articles like the one below that help customers quickly complete the process. FAQ Templates for Organization and Navigation Good FAQ pages are organized and intuitive, whether they’re a simple bulleted list or custom-coded design. If you opt for a drop-down style FAQ format, WooCommerce FAQ plugins are easy to install and can be placed directly on your product pages. The drop-down interface (see below) of these FAQ styles is easy to navigate and already familiar to most customers. The organization of your FAQs matters, too. Don’t make customers scroll and hunt your FAQ page—list the most frequently asked questions first. Grouping FAQs Into Categories for SEO Simple bulleted lists and collapsable interfaces are good, but what if you have many FAQs to answer? If that’s the case, build an FAQ page organized by groups, categories, or themes, and then link to other pages (ideally on your own site) to provide answers. This style of organization keeps your FAQ page from becoming encyclopedic in length and drowning the customer in information. Ancestry.com and Dropbox both employ this thematic organization. Ancestry.com’s FAQs are divided into six different broad categories, neatly spaced and organized on a single page. After clicking a category, customers navigate to a dedicated support page, which is also divided into topics and FAQs. Not only does this strategy make a better experience for your customers, it improves your website’s SEO. Web pages rank higher when they’re organized thematically and focused on a central keyword phrase, and the interlinked pages create an efficient site hierarchy that web browsers can easily crawl. By sending customers to your blog articles or dedicated pages for answers, you also have the opportunity to convert them. To convert customers from an FAQ page, try some of the following strategies: Have a call-to-action for every FAQ page. Offer a downloadable PDF at the end of an article to capture emails. Put an answer to an FAQ on a product page when it makes sense. Strategies like these lead customers from your FAQ page down your conversion path. Be Proud of Your FAQ. It Makes You Money. Your FAQ page can do much more than merely answer customer questions. So, don’t hide it in some obscure part of your site. Be proud. Put it in your main navigation menu. Incorporate it into your homepage. Almost every customer and visitor to your site arrives with at least one question, and there’s no better way of making a good first impression than being helpful and knowledgeable. Your FAQ page can be the beginning of a beautiful friendship. Build a Faster Store The best eCommerce stores convert visitors to leads by hosting their store on a lightning-fast platform such as Managed WooCommerce Hosting. Built on WordPress, the #1 CMS globally, the platform has been created to radically decrease store load times by reducing query loads by up to 95%. All of our plans come with premium plugins from IconicWP and Jilt for recovering abandoned carts. The post The Only FAQ Template You Need Is in This Blog Post appeared first on Liquid Web.

Managing DNS Records For The People With Cloudflare Apps

CloudFlare Blog -

DNS records are hard.  Many people, even the technically competent, don’t bother to learn more than the basics.You could be one of them — someone who learns just enough about DNS to get it working, then immediately forgetting everything until the next time it breaks — and the vicious cycle continues.  The definition of insanity comes to mind. Meanwhile, non-technical folks wisely avoid meddling in such dangerous psychology.Surely, there must be a better way (this is a blog post after all).A new feature allows Cloudflare Apps to set up configurable DNS records on more than 12 million registered domains on the Cloudflare network. Cloudflare Apps are here to alleviate the internet’s collective DNS woes.  Gone are the days of tribulating over whether it’s A or CNAME you should set.  Gone are the days of puzzling between A and AAAA records while wondering what the heck happened to AA and AAA records???  Unload your DNS dysphoria onto highly trained developers experienced at explicating these burdensome questions today!Are you a highly trained developer?  Install Pointless DNS on your site to try out the new feature.  This pointless app installs a TXT record on any root or subdomain of your choice.  I set the TXT record name to "blog" during installationOnce installed, head over to your DNS dashboard and you'll see the app doing its thing.  If you really want, you can uninstall it from your Installed Apps page.Pointless DNS manages its pointless record on my blog subdomainTo start building an app, download create-cloudflare-app and open it in your preferred text editor.  Below, I’ll explain how Pointless DNS manages configurable DNS records.In the install.json file, you’ll find a dns field that looks like this:# install.json "dns": [{ "type": "TXT", "content": "Managed TXT Record", "name": "Created by create-cloudflare-app", "ttl": 120 }] This says a TXT record will be set up and managed on the app installer's site, which can only be modified or deleted through the app’s configuration page.  An app can create or modify any type of Cloudflare DNS record available in Cloudflare's DNS API.Now let's add in some configuration. Add an install option and point it at your record — options.subdomain will be set to the installer's desire.# install.json { "options": { "properties": { "subdomain": { "order": 1, "type": "string", "title": "TXT Record Subdomain", "description": "The subdomain of your DNS record", "placeholder": "*Required - e.g. [your_domain].com", "required": true } } }, "dns": [{ "type": "TXT", "name": "{{options.subdomain}}", "content": "{{options.subdomain}} was set" }] } Check out the Cloudflare Apps docs to learn more about about building DNS apps.  For additional inspiration, consider Mailchannels — a powerful email security solution that manages DNS records to fight off pesky spammers and phishermen.DNS records used to be hard, but a new breed of Cloudflare Apps makes them easy.  Cloudflare Apps-based DNS configuration gives developers the opportunity to be the hero people want and the hero they need.

YouTube Ads: What Marketers Need to Know

Social Media Examiner -

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […] The post YouTube Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

BigCommerce and WP Engine Join Forces to Bring Scalable Commerce Experiences to WordPress Community Copy

WP Engine -

Collaboration combines digital experience platform with commerce scalability for high-volume merchants on WordPress AUSTIN, Texas – December 12, 2018 – BigCommerce and WP Engine today announced a collaboration focused on scaling ecommerce on WordPress to address the needs of mid-market and enterprise merchants looking for a way to seamlessly blend content and commerce. This collaboration highlights the… The post BigCommerce and WP Engine Join Forces to Bring Scalable Commerce Experiences to WordPress Community Copy appeared first on WP Engine.

Using AWS AI and Amazon Sumerian in IT Education

Amazon Web Services Blog -

This guest post is by AWS Machine Learning Hero, Cyrus Wong. Cyrus is a Data Scientist at the Hong Kong Institute of Vocational Education (Lee Wai Lee) Cloud Innovation Centre. He has achieved all nine AWS Certifications and enjoys sharing his AWS knowledge with others through open-source projects, blog posts, and events. Our institution (IVE) provides IT training to several thousand students every year and one of our courses successfully applied AWS Promotional Credits. We recently built an open-source project called “Lab Monitor,” which uses AWS AI, serverless, and AR/VR services to enhance our learning experience and gather data to understand what students are doing during labs. Problem One of the common problems of lab activity is that students are often doing things that have nothing to do with the course (such as watching videos or playing games). And students can easily copy answers from their classmate because the lab answers are in softcopy. Teachers struggle to challenge students as there is only one answer in general. No one knows which students are working on the lab or which are copying from one another! Solution Lab Monitor changes the assessment model form just the final result to the entire development process. We can support and monitor students using AWS AI services. The system consists of the following parts: A lab monitor agent A lab monitor collector An AR lab assistant Lab monitor agent The Lab monitor agent is a Python application that runs on a student’s computer activities. All information is periodically sent to AWS. To identify students and protect the API gateway, each student has a unique API key with a usage limit. The function includes: Capturing all keyboard and pointer events. This can ensure that students are really working on the exercise as it is impossible to complete a coding task without using keyboard and pointer! Also, we encourage students to use shortcuts and we need that information as indicator. Monitoring and controlling PC processes. Teachers can stop students from running programs that are irrelevant to the lab. For computer test, we can kill all browsers and communication software. Processing detailed information is important to decide to upgrade hardware or not! Capturing screens. Amazon Rekognition can detect video or inappropriate content. Extracted text content can trigger an Amazon Sumerian host to talk to a student automatically. It is impossible for a teacher to monitor all student screens! We use a presigned URL with S3 Transfer Acceleration to speed up the image upload. Uploading source code to AWS when students save their code. It is good to know when students complete tasks and to give support to those students who are slower! Lab monitor collector The Lab monitor collector is an AWS Serverless Application Model that collects data and provides an API to AR Lab Assistant. Optionally, a teacher can grade students immediately every time they save code by running the unit test inside AWS Lambda. It constantly saves all data into an Amazon S3 data lake and teachers can use Amazon Athena to analyze the data. To save costs, a scheduled Lambda function checks the teacher’s class calendar every 15 minutes. When there is an upcoming class, it creates a Kinesis stream and Kinesis data analytics application automatically. Teachers can have a nearly real-time view of all student activity. AR Lab Assistant The AR lab assistant is a Amazon Sumerian application that reminds students to work on their lab exercise. It sends a camera image to Amazon Rekognition and gets back a student ID. A Sumerian host, Christine, uses Amazon Polly to speak to students with when something happens: When students pass a unit test, she says congratulations. When students watch movies, she scolds them with the movie actor’s name, such as Tom Cruise. When students watch porn, she scolds them. When students do something wrong, such as forgetting to set up the Python interpreter, she reminds them to set it up. Students can also ask her questions, for example, checking their overall progress. The host can connect to a Lex chatbot. Student’s conversations are saved in DynamoDB with the sentiment analysis result provided by Amazon Comprehend. The student screen is like a projector inside the Sumerian application. Christine: “Stop, watching dirty thing during Lab! Tom Cruise should not be able to help you writing Python code!” Simplified Architectural Diagrams Demo video AR Lab Assistant reaction: https://youtu.be/YZCR2aROBp4 Conclusion With the combined power of various AWS services, students can now concentrate on only their lab exercise and stop thinking about copying answers from each other! We built the project in about four months and it is still evolving. In a future version, we plan to build a machine learning model to predict the students’ final grade based on their class behavior. They feel that the class is much more fun with Christine. Lastly, we would like to say thank you to AWS Educate, who provided us with AWS credit, and my AWS Academy student developer team: Mike, Long, Mandy, Tung, Jacqueline, and Hin from IVE Higher Diploma in Cloud and Data Centre Administration. They submitted this application to the AWS Artificial Intelligence (AI) Hackathon and just learned that they received a 3rd place prize!

What is WordPress and Do I Really Need It?

InMotion Hosting Blog -

At InMotion Hosting, we’ve built thousands of websites for clients over the years. One of the questions we get asked again and again is, “Why WordPress?” What is WordPress and Do I Really Need It? In a nutshell it’s free to install, easy-to-use, and highly customizable. In fact, it can do just about anything! In this article, we’ll share 5 important reasons why you should use WordPress, but first, the basics What is WordPress? Continue reading What is WordPress and Do I Really Need It? at The Official InMotion Hosting Blog.

How to Create Copy That Converts

InMotion Hosting Blog -

“Content is king.” That’s a mantra that’s been pushing a lot of websites and business models. And with good reason — writing high-interest content is one of the ways to create conversions that move your sales forward. But just how do you write that copy? Here are our best tips on how to create great copy guaranteed to increase your sales: Find Your Voice The first thing you need to do is learn how to write with a personal style and flair. Continue reading How to Create Copy That Converts at The Official InMotion Hosting Blog.

What’s New In WordPress 5.0?

Nexcess Blog -

WordPress 5.0 has been released, and for many site owners, the question of whether it’s worth upgrading is towards the top of their list. While we’re not going to force you to make a decision – our hosting solutions give you the option of when you want to upgrade your CMS – we are going… Continue reading →

12 of the Best Holiday Marketing Campaigns (And What You Can Learn from Them)

DreamHost Blog -

The days are getting shorter, the temperatures are dropping, and “Jingle Bells” is probably playing in every store you enter. Naturally, this can only mean that the holiday season is upon us once again. As a result, it’s time to prepare for your holiday marketing campaigns. This season offers a lot of opportunities for all businesses, big and small. If you can grab consumers’ attention with a unique campaign, you’ll be well on your way to pulling in additional revenue. A smart place to start is to look at what has worked for other brands, to find inspiration that you can use in your own marketing efforts. In this article, we’ll take a look back at some of our favorite holiday marketing campaigns from seasons past. We’ll discuss their history, why they were so successful, and how you can incorporate them in your holiday marketing strategy. Let’s jump right in! 1. ‘Santa Tracker’ by Google We’re going to start with a true classic of online holiday marketing. Google’s Santa Tracker has been going strong since 2004. During this time, it has enabled users to follow Santa Claus on his worldwide gift-giving journey every Christmas. The Santa Tracker campaign initially started as a simple way to visualize Santa’s journey via Google Earth (or Keyhole Earth Viewer, as it was called then). However, it has since evolved in numerous ways. For instance, the site has expanded to show information about the cities Santa visits, offer ‘live updates’ directly from the sleigh, and much more. With Santa Tracker, Google manages to market its map service in a way that is both fun and interactive. The key lesson to take away from the campaign is that it works across multiple audience segments, appealing equally to young children and adults. By combining mythology and technology in a quirky way, Google managed to create a new spin on an age-old story and make its brand synonymous with the tradition itself at the same time. 2. ‘Elf Yourself’ by Office Depot Next up, this is another interactive and playful campaign that appeals to kids and adults alike. Elf Yourself is a recurring campaign by Office Depot, which lets users create elves based on pictures of themselves (or other people). Since 2006, users have created over one billion elves using the site and app. In recent years, the Elf Yourself app has been updated with new features, such as Augmented Reality (AR) and the ability to print your elf as a seasonal greeting card. Users can also share their creations on social media, along with the marketing hashtag #ElfYourself. This is an example of how a holiday campaign can be used to grow brand awareness, rather than explicitly aiming to increase conversions or sales. By providing something fun and engaging for your users to play with, you can get the word out about your business, without overtly promoting your products or services. 3. ‘The Holiday Odyssey’ by Target In a sense, every holiday season is a journey. At least, it is if you believe Target and its 2015 campaign ‘The Holiday Odyssey.’ This campaign’s most visible element was a series of short video clips, which included cameos from the Minions, Barbie, Star Wars characters, and even the great Neil Patrick Harris. However, these storytelling videos only represented one aspect of the campaign, which also made use of multiple channels. As well as a dedicated website and promotion across its social media platforms, Target also took the ‘Odyssey’ into its physical stores. By doing this, Target managed to create a complete synergy across multiple platforms, something that’s ideal for businesses with a wide audience. This is naturally difficult to do if you don’t have the reach and budget of a major corporation, but it does highlight the importance of leveraging multiple channels in your own marketing. You might not be able to afford to feature NPH in your advertisements, but you can still use your online presence and physical stores in conjunction, to create an all-encompassing campaign that appeals equally to the various segments of your audience. 4. ‘Nick Offerman’s Yule Log’ by Lagavulin Watching a man silently drink whiskey next to a crackling fireplace for 45 minutes might not sound very appealing at first. However, if that man is actor and comedian Nick Offerman, you’ve got a viral marketing sensation on your hands. That’s what Lagavulin did when it hired Offerman to create a parody of the classic yule log videos that were popular in 2015 (and still are). Since then, the original video has been watched over 3 million times. Thanks to popular demand, Lagavulin has even put out an extended 10-hour version. This campaign is a masterclass in how to use a video to create a conversation starter. First, it’s a perfect fit with Offerman’s existing public persona, and ties into his most famous role as Ron Swanson on TV show Parks & Recreation, a character who famously loved Lagavulin. However, it’s also an eminently shareable clip in its own right. It’s fun, attention-grabbing, and actually works quite well as a non-ironic yule log video. Considering the minimal resources required to pull this off, it’s a perfect example of how a simple idea can have a huge payoff if it connects with your audience. 5. ‘Red Cups’ by Starbucks In a previous article, we discussed Starbucks’ penchant for brand management on its official company blog. To no one’s surprise, it turns out that the company is just as proficient at promoting its brand during the holiday season. You’ve most likely seen its iconic holiday cup designs yourself, as they were introduced all the way back in 1997. Since then, the company has featured new festive designs every year. Somewhat infamously, these cups were a point of controversy in 2015, when a plain red variety was accused of not being ‘Christmassy’ enough. Despite this setback, the reusable red cup design has become iconic, to the point where independent websites have sprung up that feature a countdown to its annual re-release. The lesson here is that a stylish and cohesive brand identity can be an extremely powerful tool. This campaign also shows that it’s possible to create unique traditions that are tied to your brand, then encourage your audience to look forward to them each year. 6. ‘#OptOutside’ by REI Black Friday is widely regarded as the beginning of the holiday shopping season, as well as one of the busiest retail days around the world. Considering this fact, it was especially noteworthy when the outdoor retailer REI announced that it would not participate in the Black Friday rush of 2015, and would keep all its stores closed for the entire day. This was the start of the #OptOutside campaign, which has become a recurring event ever since. The goal was to get employees and customers to spend Black Friday enjoying the outdoors rather than shopping. After the initial success, the company has expanded the event to include a search engine that lets users around the world share their outdoor experiences using the campaign’s hashtag. Not only is #OptOutside a terrific example of a company making a statement about the holidays, it’s also perfectly in line with its brand identity. After all, REI sells outdoor equipment, so it makes sense to encourage people to participate in outside activities even during the winter. This goes to show that you can start a meaningful conversation while also bringing attention to what your business does best. 7. ‘Misunderstood’ by Apple Whether it’s spending time with family and loved ones or remembering past holidays, the festive season is steeped in sentimentality. Many businesses take advantage of this in their campaigns, and perhaps the best example is Apple’s short film ‘Misunderstood.’ The clip shows a young boy appearing to avoid spending time with his family during the holidays. However, at the end (spoilers!), it’s revealed that he was actually busy creating a heartwarming montage of family moments the whole time. The clip was positively received by many viewers and even went on to win an Emmy. With this clip, Apple managed to insert its product into the sentimentality of the season in two clever ways. The film subverts the idea that phones are only used to avoid time with your family, while also demonstrating the actual capabilities of the latest iPhone at the same time. This is a ‘show, don’t tell’ approach to marketing a specific product that can be difficult to pull off, but very effective when done well. 8. ‘#NZSecretSanta’ By New Zealand Post In case you’re not familiar with the concept, Secret Santa is a tradition where a group of people comes together to buy one gift for each person – everybody buys and gets a gift. However, each recipient is completely unaware of who their gift-giver is, which creates a fun sense of mystery. With its #NZSecretSanta event, the New Zealand Post aimed to blow this game up to a national level. Started in 2010 by Sam Elton-Waters, the initiative was a huge success, to the point that even the country’s prime minister took part. As the yearly event grew in scope, the New Zealand Post stepped in to help organize the gift-giving. Not only is this a heartwarming tradition, but it’s also a great example of how you can engage people using social media. An event that encourages people to have fun together, be thoughtful, and even give to charity helps to encourage participation and positive feelings towards your business. 9. ‘Come Together’ by H&M At this point, we’ve already mentioned the benefits of using video marketing to your advantage during the holidays. However, we’d be remiss if we didn’t also bring up H&M’s impressive ‘Come Together’ campaign. Directed by Wes Anderson, this short film features Adrien Brody as a conductor on a train that gets caught in a snowstorm. Since they’re stuck in place, the conductor and passengers decide to throw a Christmas party together. Shot in the filmmaker’s trademark style, the video is both quirky and heartwarming. It also aligns the brand with Anderson’s sense for fashion and whimsy. This is yet another way you can create a talking point, even if you don’t have any Academy Award-winning actors at your disposal. You can still use your brand videos to create a unique signature and style. Having a recognizable style is crucial during the busy holiday season, and is especially important for brands aimed at a modern, trend-conscious audience. 10. ‘Believe’ by Macy’s Alt text: The home page for Macy’s Believe campaign. Think fast: What are the two most essential parts of Christmastime? If you answered “stuffing your face with food” and “decorating the tree,” we can’t blame you. However, we were specifically thinking of charity and gift-giving. Charity is an especially significant part of the holiday spirit, and it’s something Macy’s has made a cornerstone of its ‘Believe’ campaign. This campaign revolves around a site where users can write a letter to Santa with their Christmas wishes. For every letter posted, Macy’s donates $1 to the Make-a-Wish foundation. Not only does this charitable element align perfectly with the giving season, it also encourages visitors and customers to engage with the brand directly. This type of initiative lets you do a charitable deed, while also expressing your brand identity in a fun and memorable way. 11. ‘Holiday Gift Guides’ by Etsy Most of the campaigns we’ve looked at have avoided being directly commercial in nature. Instead, many businesses choose to use the holiday season to manage and increase awareness of their brands, rather than actively pushing their products. However, Etsy manages to go another way, while also providing a useful service for its users. Instead of a big marketing push, this e-commerce site produces annual ‘Gift Guides.’ These guides help customers find the perfect presents to buy, based on different categories and styles. This is a creative way to drive additional sales, while still sticking with a holiday theme. It also helps funnel customers more effectively towards the products they’ll prefer. In fact, Etsy actually provides similar guides all year round, such as the Finds Under $30 guide. This means that returning customers will already be accustomed to searching for products in the same fashion. Whether or not you create dedicated guides, it’s key to ensure that your actual website makes it easy for users to find what they need quickly. After all, buying gifts for the holidays is often stressful. Anything you can do to make this process faster and easier is going to be well-appreciated by your customers. 12. ‘Holidays Are Coming!’ by Coca-Cola Finally, let’s end on a true classic, perhaps the most legendary and recognizable holiday campaign in media history. Coca-Cola has been crucial in defining how Christmas marketing looks, to the point where a prevalent myth claims that the company invented the modern image of Santa Claus. Even if that’s not true, Coca Cola’s recurring ‘Holidays Are Coming’ campaign is still legendary. In fact, many don’t consider the Christmas season truly started until they hear the familiar jingle on TV. Even though it’s been a staple for over two decades, Coca-Cola has continued to expand and innovate its holiday marketing, while still keeping the core of its message clear and consistent. After all, the holidays are all about traditions, both big and small. Using nostalgia and tried-and-true concepts can help to create a sense of tradition around your brand. We’ve seen this notion applied in many of the campaigns on this list, where brands iterate on a successful idea over the years. However, nothing demonstrates the effect of this technique quite like Coca-Cola. If you can manage something similar for your own brand, albeit on a smaller scale, it can improve your business’ authority and capture your audience’s imagination. Holly and Jolly The holidays are not just about giving gifts, traveling, and spending time with family. They’re also a prime opportunity to market your business, and solidify your brand identity in the process. Do you have any questions about how to create a successful holiday marketing campaign? Find us on social media and let’s talk cheer! The post 12 of the Best Holiday Marketing Campaigns (And What You Can Learn from Them) appeared first on DreamHost.

Cross Browser Testing: What, Why and How to Test your WordPress Website

Reseller Club Blog -

The growing popularity of mobile phones, laptops and tablets has led us to browse the internet for viewing various websites like social media, e-commerce etc using these devices, as opposed to the past when we only used a desktop to surf the internet. It is this trend that has made responsive website design extremely important. Every product developed needs to be tested both for the hardware and software, and a website is no exception. In this article, we’ll cover the software side of things – testing our website if it is compatible on different browsers the user will open it on, the importance of said testing and how to test a WordPress site for multiple browsers. So without further ado, let us begin! What is Cross Browser Testing? Cross Browser Testing, as the name aptly suggests is a way of testing websites for several web browsers, operating systems, size of the viewing screen and devices. The primary aim of cross-browser testing is to make sure that the website runs perfectly on different browsers thus, assuring the quality of the product. Having seen what is Cross Browser Testing, let us move on to the Importance of Cross Browser Testing. Just like every device has different hardware specifications, web browsers too have different specifications and with each consumer being different, they might prefer one browser over the other. According to research statistics, 79.6% of users use Google Chrome followed by Firefox at 10.1% and then Edge/IE, Safari and Opera respectively. With this diversity, it is imperative that your website looks consistent to the users across platforms. A consistent website across web browsers, operating system and screen size, after all, add to user experience. Since these errors are not due to WordPress, figuring them out can be difficult. And rather than a user pointing it out, it is better if you yourself do cross-browser testing. Post the testing, once you figure out areas that need to be fixed, you need to make changes to the website code, and then launching it officially. Does Website Audience Preference Count? Given the vast number of web browsers available, chances of customers using one out of them is plausible. However, testing your website for multiple browsers is easier said than done. This being so because the code changes for each would be different and this can become a whole lot tedious. One of the ways is to figure out which browser your audience uses frequently. If your website is already live then this way is probably the best, as all you need is a tool to know the stats. One of the most popular ways that almost every website uses to track their audience is Google Analytics. All you need to do is: Log in to your Google Analytics account On the extreme right corner, modify the date range you wish to see the stats for Navigate to Audience >> Technology >> Browsers & OS By default, Google Analytics will display the ‘Top 10’ list to you along with parameters like Sessions, Users, Behaviour etc. If you have recently launched your WordPress website and haven’t yet set up Google Analytics, here is our article for a step-by-step guide on how to add Google Analytics to WordPress website. Tools to make your testing easy! Given the advancement in technology, we even have tools to make cross-browser testing feel like a breeze. Listed below are 3 tools to ease your testing process. CrossBrowserTestingCrossBrowserTesting is a cloud-based premium tool and offers a 7-day free trial period. It allows you to run Live Testing (interactive and manual), Visual Testing that allows users to take multiple screenshots, as well as, test the responsive layouts quickly, Automated Testing like Selenium & Appium for multiple desktop and mobile browsers and, Record & Replay in the Beta mode. Some of the other features include simple CI integration with tools like GitHub, Jenkins, Jira etc., an intuitive REST API and over 1500 different test configurations. Browsershots Browsershots is an open source tool that allows you to select browsers and operating system along with screen size, colour depth, Javascript, Java and Flash based on your choice. This is a great cheat sheet tool for designers to test if their website is responsive. All you need to do is, enter the URL of the website you want to test and your website joins the queue. When your turn comes, the tool displays screenshots to you. However, this is not real-time as it doesn’t run live tests. Test Complete TestComplete allows you to create automated GUI tests in one browser and run them in parallel across 1,500 remote test environments – like browsers, operating systems, resolutions, and devices in the cloud. It supports integrations like Jenkins, git, Selenium, Visual Studios, Jira etc. TestComplete also provides you with real-time test results and lets you export the automated test results into CSV and XLS files for easy sharing. Moreover, this tool has a 30-day free trial period post which you need to upgrade to the premium version. Lastly, does hosting matter? Now, that your website is tested you need to make sure it is hosted on the right service provider. We at ResellerClub understand the importance of time and how crucial it is for small-and-medium-sized businesses who are stepping in this giant online world. Our cloud-based WordPress Hosting is managed by tech experts which gives your business wings to fly, with super fast website load speed. Moreover, with the hosting being managed you need not worry about the WordPress maintenance and can concentrate on running your business. After all, the right hosting and cross-browser compatibility can make and break your online business website. So what are you waiting for? Go test your WordPress website for multiple browsers today! If you have any questions, suggestions or, have already tested your website and prefer a tool, do let us know about it in the comments section below. Au revoir!

LinkedIn’s 2018 U.S. Emerging Jobs Report

LinkedIn Official Blog -

The Emerging Jobs Report is our opportunity to take a look at the jobs and skills that are growing most rapidly around the country so you, as U.S. professionals, can make more informed decisions about your career. Using data from LinkedIn’s Economic Graph and LinkedIn Talent Insights, we analyzed the roles that companies are rapidly hiring for, the skills associated with them, and the roles that have emerged over the last five years. .

Planning for 2019 Data Migrations

Liquid Web Official Blog -

Looking ahead to 2019, many organizations can anticipate migrating their IT systems in order to take advantage of new technology or better service. Some are moving to the cloud. Some are migrating applications, or databases, or even switching hosts. There are also many companies who could anticipate a data migration if they were to think ahead but have not yet done so. It is important to think about data migrations early because planning ahead is particularly critical for ensuring smooth, fast migrations that deliver the intended benefits without causing a lot of headaches along the way. While a checklist is important to have, moving to a new environment is a complex procedure, and even knowing what belongs on the migration checklist requires careful consideration. Organizations that do not leave a long enough lead time for their migration project often find that they experience business disruptions or unexpected costs, even if they do everything else right. There are several reasons why. A clean data migration plan requires extensive system exploration and preparation by the company’s IT personnel, but even after the most diligent preparation, surprises are possible. Because several of the steps require the attention of IT teams or may consume a large amount of bandwidth, those steps should be carefully scheduled. Leaving enough time to thoroughly prepare, and then to deal with any unforeseeable problems that arise, is the best way to ensure a successful migration.  Make 2019 your best year yet. Subscribe to the Liquid Web newsletter and get industry trends for web hosting sent to your inbox weekly. The Importance of Exploration and Preparation For a Data Migration Plan A complete and accurate picture of your existing infrastructure, including all data, hardware, software, and network components is necessary for a successful data migration plan. A full documentation of your infrastructure is used to properly architect your new environment before the migration even begins, and enables you to avoid missing anything when the migration is performed. This resource also informs the rest of the planning process. Performing a thorough discovery can also have the side benefit of uncovering potential future problems, like forgotten web applications running an unsupported scripting language. An incomplete exploration is one of the main sources of preventable problems in migration projects of all kinds. Preparation takes many forms beyond the initial exploration phase, including scheduling, communicating with staff, and technical measures such as updating the LAMP stack if necessary, along with code and plugins. The order the various steps need to be done in should become clear by the end of the exploration phase, along with how long they will take and therefore when they can realistically be scheduled for, and what needs to be updated. Migrations should generally be performed during off-hours or times when a minimal amount of business is expected. This limits the chances of a disruption, but also gives the IT team an opportunity to focus solely on the migration, and prevents the legacy environment from being overwhelmed or the network from becoming saturated. Avoid scheduling a move immediately before a critical period for your business, such as Black Friday for an online retailer, to prevent a situation in which a minor problem needs to be fixed in an unrealistic time frame and becomes a major disruption. Staff should be unaffected by migrations, aside from any changes that come with the new environment. It is still important, however, to make clear what is happening, roughly when people should expect changes to occur, and what, if anything, is expected of them. It may be necessary to create or make available documentation and have a window of time in which IT personnel can assist other staff with any initial set-up. Testing is another essential part of preparation. Because it is usually the part of the process where surprises are most likely, it can also vary significantly in how long it can take. Organizations often find that leaving an adequate amount of time to fully and properly complete the testing process is much easier if it is planned well in advance. Conducting rigorous testing is how organizations identify unanticipated issues, evaluate the effectiveness of their strategies for dealing with known issues, and confirm the many details about how the process and running in the new environment will work. That, in turn, is how a successful data migration plan is ensured. Finally, one the testing process is complete, try to anticipate the most likely challenges, issues, and complications that could arise. Come up with an answer or two for each one, and be ready to execute if the need arises. How Service Providers Can Help Most service providers offer to help with migrations, addressing a significant pain point for their potential customers. However, not all hosts have the combination of customer migration skill and motivation to follow through in a way that actually makes the experience as smooth as possible. The requirements for migrations are significantly different depending on what is being migrated, and the environments involved. As we previously wrote about migrating data between cPanel servers, service compatibility is the real magic of migrations. The magic spells, in this case, are the configurations and combinations of versions which will work together. This can get quite complicated. In the discovery and documentation portion of the process, your web hosts’ migration veterans can work with the organization’s IT administrators to make sure that all relevant information is identified from the beginning, so they know what to look for. They can also help estimate how long some of the steps will take, including the final move. Important details about how a particular kind of environment runs, such as ensuring quorum is established in a multi-server cluster, may be obvious to migration experts, but not so clear ahead of time to in-house IT staff in the midst of a major operation. Likewise, after helping organizations through many migrations, service providers can help IT teams anticipate some of the questions they are likely to be asked by staff. The experience service providers gain from migrating customers is only part of the expertise organizations can benefit from when making a change. Crafting a new environment to suit your business’ needs is challenging, even once you have completed a thorough discovery, and guidance from professionals who have detailed knowledge of all of the prospective new environment’s elements can be invaluable to making the right move. Likewise, the experience of experts in storage and networking, your operating system, and the particular systems you are migrating from and to can all be valuable resources during the data migration plan process. A service provider with extensive experience assisting customers in different kinds of migrations can be an invaluable asset. From exploration and creating a project plan through testing and execution, there are numerous potentially expensive pitfalls that organizations can avoid with the right help. Need a Data Migration Plan? Liquid Web has guided customers through many successful migrations of practically every kind. Contact the Most Helpful Humans in Hosting® for help with your 2019 migration. The post Planning for 2019 Data Migrations appeared first on Liquid Web.

Traffic Acceleration with Cloudflare Mobile SDK

CloudFlare Blog -

We’re excited to announce early access for Traffic Acceleration with Cloudflare Mobile SDK. Acceleration uses novel transport algorithms built into the SDK to accelerate apps beyond the performance they would see with TCP. Enabling Acceleration through the SDK reduces latency, increases throughput, and improves app user experiences.A year ago, we launched Cloudflare Mobile SDK with a set of free features focused on measuring mobile app networking performance. Apps are dependent on network connectivity to deliver their app’s user experiences, but developers have limited visibility into how network connectivity is impacting app performance. Integrating the Mobile SDK allows developers to measure and improve the speed of their app’s network interactions. How it worksMobile applications interact with the Internet to do everything — to fetch the weather, your email, to step through a check out flow. Everything that makes a smartphone magical is powered by a service on the Internet. How quickly those network interactions happen is dictated by two things: how large the payloads are for the given request/response, and what the available link bandwidth is.Payload size is mostly application specific: a shopping app is going to request product images and similar medium sized assets, while a stock quotes app could be expected to have smaller payloads in the API responses powering it.Available link bandwidth is usually dictated by your network provider. Everyone familiar with the feeling of trying to check out in an e-commerce app and being stymied by poor cell connectivity. But network quality is not the only thing that impacts available bandwidth; the transport protocol (at Layer 4, in OSI-model-speak) in use also has a huge impact on how quickly your phone can pull content off the Internet.A primer on TCP congestion controlTCP is the dominant transport protocol for most applications you know and love. It’s over 40 years old, and impressive in both its simplicity and longevity (they are likely related). TCP relies on congestion control algorithms to understand how quickly to send traffic over a connection without congesting the link (filling the pipe to the point things start getting backed up). Congestion is something to be avoided. TCP guarantees reliable delivery, and cleaning up from a congestion event often involves additional round trips and retransmits. TCP implementations are often conservative in two important dimensions: how much data they choose to send on connection establishment (called the initcwnd, or initial congestion window), and what to do when the sender senses packet loss (congestion avoidance).Source: https://commons.wikimedia.org/wiki/File:TCP_Slow-Start_and_Congestion_Avoidance.svgAn example of the data rate on a connection over time. Congestion avoidance is illustrated in pink. How TCP opens connections and how it responds to packet loss are critical factors in determining how much data actually gets to flow over the connection. Tuning TCP connection parameters allows more data to flow over the link without actually touching the actual physical layer (i.e. boosting your cell signal).Moving beyond TCPUnfortunately, TCP parameters governing a connection’s data rate are hidden in the kernel, out of reach of user space and the optimizing, enterprising app developer. Cloudflare Mobile SDK aims to solve this problem by shipping a replacement transport protocol implemented on top of UDP, which the SDK can speak with the Cloudflare edge.There are three advantages to replacing TCP with a custom UDP transport protocol: 1) easier access to parameters controlling things like congestion control, 2) integration with the Cloudflare edge to allow for extremely efficient transmission of data and 3) optimization of the protocol from the ground up for transmission of data over mobile networks.All of these factors lead directly to reduced latency, increased throughput, and improved user experiences.Integrating with SDK and example resultsOnce an app is integrated with the SDK, enabling Acceleration is straightforward. Most standard HTTP networking libraries are supported out of the box, and require no additional integration work beyond initializing the SDK with your API key.Customers accelerating their traffic with Cloudflare Mobile SDK see significant reductions in latency, increases in throughput, and reductions in TCP related timeouts. As an example, a transportation company enabled acceleration in their iOS app. Their users immediately saw a 7% decrease in network response time and a 13.8% drop in network timeouts. This directly translates to an increase in conversions: purchases per user increased 3% with Acceleration enabled.Early AccessWe’re excited to bring Acceleration to a broader audience. Get in touch with us for early access. Mobile SDK supports both iOS and Android.In addition to developing features to improve app performance, we’re working hard on features to better authenticate mobile devices with the APIs that power them. Why is this important? Non-humans (bots) are increasingly interacting with the APIs that power apps to scrape data, stuff credentials, and otherwise act in ways humans would not.The Mobile SDK will soon include features to help API owners understand whether or not the user purporting to be using an app actually is a real mobile user. We’ll have a lot more detail on this soon; if you’re interested in hearing more sooner, please get in touch!

Can You Use Multiple Conversion Tracking Pixels on a Page?

Grow Traffic Blog -

Tracking pixels are an extremely important component to any sales funnel. They’re the code that allows you to track information about your visitors, particularly their conversions. Without the appropriate tracking pixel, you won’t have the relevant data in Google Analytics, in Facebook Insights, or in whatever other analytics software you want to use. Not to mention all of the affiliate tracking code that’s becoming more and more common every year. The question is, do you need to pick one tracking pixel, or can you include more than one piece of tracking code on a single page? A Simple Answer The short answer is “generally, yes” you can add more than one piece of tracking code to any given page on your website. This is very common for landing pages and “thanks for buying” pages, for example. Facebook Ads want to track data one way, Google Analytics and Google Ads track it another way, and if you want fluid information on both of them, you need both pieces of tracking code. I can’t give you an unqualified answer, right? Those of you who have been reading my blogs for a while now know I never give a straight answer. There are a few reasons why this might not be the case, and a few issues you might run into, so let’s talk about them. Multiple Google Ads Tracking Pixels One common misconception I’ve come across on the Google Product Forums and elsewhere is that your Google tracking pixel is associated with an individual ad campaign. These users believe that each ad campaign has its own associated tracking pixel. If each campaign has its own tracking pixel, you would run into issues where you have one order confirmation page that is triggered from multiple different landing pages. You would need multiple copies of the Google tracking pixel, one for each ad campaign, on that page. It would be a complex mess of referrer data and tracking. Obviously, the easiest solution here would be to make multiple visually identical confirmation pages, one for each landing page, but that can spiral out of control quickly. Thankfully, none of this is the case. The fact is, your Google Ads tracking pixel is associated with your account, not with any one campaign or ad set. You put the one instance of tracking code on your confirmation page, and you’re good to go. Google’s tracking is smart enough to track user information from page to page, and can carry that information forward from the moment the user clicks your ad to the moment they convert. In fact, due to the slow expiry of cookies, Google Ads can track a user who clicks on your ads but doesn’t convert for up to 30 days. There’s no need for multiple tracking code snippets or anything else complex like that. All of the complexity is on Google’s back end. Multiple Analytics Suites Let’s say that you want to track three different sources of traffic to your landing page. You only have one landing page, but you have traffic coming from Google Ads, from Facebook Ads, and from Twitter Ads. You want to be able to associate what conversions come from which source. Can you do it? In this case, you will need to be installing three different tracking pixels to your landing page and confirmation page. You need the Google Analytics tracking pixel, the Facebook Pixel, and the Twitter Universal Website Tag. All three of these code snippets is a script that loads when the relevant part of the website loads. Usually, this is in the header of your site, though some frameworks might put it elsewhere, and sometimes you want it attached to specific sections of a page. It depends on your site architecture. The key is that all three of them go in the same place in your code. Can you plug in all three of these tracking code strings without issues or conflicts? In general, yes. All three of them are stand-alone, self-contained pieces of code that call scripts hosted on their respective sites. One issue you could run into is instances where you’re flagging certain actions on a page as events to be tracked by individual tracking snippets. This can get pretty clunky in your code, though there’s no real way around it. The biggest potential problem is not with tracking your data, it’s with accuracy in cases where the user comes from multiple sources. For example, let’s say a user finds your product through a Google search and clicks on your Google Ad. They land on your landing page, but they choose not to convert. They have 30 days before the Google Ad tracking snippet expires. Now say that 28 days later, the user remembers you and looks you up on Facebook. They click a link on your Facebook page that leads them to the same landing page. This time, they go through and convert. Which analytics app gets the conversion recorded? Google has a valid claim to the conversion from being the original source of the visitor, but Facebook is the most recent touch, and thus the most immediately relevant. The answer is that both apps will track the conversion, and it’s up to you to realize that some of your conversions will be duplicated. This is actually a pretty complex problem, and it’s something that engineers at Google and Facebook – as well as other agencies – struggle with. Facebook added some advanced tracking configuration options in 2017 to help with this issue, but it’s still something you need to be aware of that could happen. Google also has their own tool to assist with this, called the Google Tag Manager. The Google Tag Manager supports a wide range of tracking pixels from a large number of analytics apps and affiliate tag trackers, including Adobe Analytics, AWIN, Cxense, Hotjar, Salesforce, Personali, Snowplow, Tune, and Webtrekk. If you’ve never heard of most of those, don’t worry; neither have I. Regardless, you can check the full list here. Facebook even has a tutorial on how to add their tracking pixel in the Google Tag Manager here. The other issue you might encounter with multiple pieces of tracking code is simply copy-and-paste errors. You have to copy code from one source, paste it into your site’s code, then copy a second set of code and paste it in as well. It’s easy to accidentally shift around a bracket and break everything, if you’re not careful. So, you know. Be careful. Multiple Affiliate Network Tags Affiliate network tracking comes in a very wide range of complexity. Some, like Amazon Affiliate links, are simply bits of code added on to Amazon links. Others might need to be run through a redirect page. Some can have Google UTM parameters added on top, while others might be disrupted if too much is going on. I can’t give you a simple, clear answer as to whether or not you can add any two given affiliate network tags to the same page. They work in too many different ways. The main problem you might encounter when tracking multiple affiliate networks is if they both track the same thing. If the same vendor is on multiple networks and you’re also using both networks, you could find that one sale is tracked by both networks. Suddenly two networks are supposed to pay you for one conversion, meaning the advertiser is over-charged, meaning the networks need to investigate. It’s fairly likely – and reasonable – that this will be considered fraud, and they will come down on you like a sack of hammers. The best solution to this is to be careful with what affiliate networks you’re tracking on any individual page. Generally, your pages want to be single-focused enough that they’re only tracking one product on one network, anyway. Of course, everyone has their own setup, so I can’t say how your site should handle everything in an ideal situation. Just map everything out and look for conflicts, I guess. Multiple Instances of One Pixel Now let’s go to another situation. You’re a marketing agency, and you want to track customer data with your agency-level Facebook pixel. You also want to track the customer’s individual data with their own Facebook pixel. Since you want to track the same data in two different places, you can handle this in several ways. The first thing you might consider doing is saying “screw it” to your customer’s pixel and just tracking everything with your pixel. After all, you can drill down to just stuff coming from their domain, so you can export a report for them. What happens, though, if the customer decides to cancel their contract with you? They can’t get reports on their data anymore. They don’t have their own historical data to work with. It’s a big mess that no one wants to deal with. The second thing you might consider is to paste in two different copies of the tracking pixel on the site. This works, but it’s clunky. See, both pixels will be initializing the same script, so the same script is running twice for every user. This can slow down the page and, in some cases, cause conflicts. You may end up with duplicate data, with every conversion being tracked twice for each tracking pixel, since the script is running twice. So, that method is out. The actual answer is to realize that the Facebook tracking pixel is smart enough to be able to handle more than one ID. In the tracking pixel code, you’ll see a line that looks like “fbq(‘init’, ‘{{pixel_ID}}’);”, up near the top. This is the line that calls the specific pixel ID, telling Facebook which ID should have this data assigned to it. You can just copy that line, though, and change the Facebook Pixel ID for the second line. You’ll end up with something like: fbq(‘init', ‘{{pixel_ID_1}}'); fbq(‘init', ‘{{pixel_ID_2}}'); This allows one script to refer one piece of tracking data to two different IDs at the same time. You get the data for your overview analytics, and the customer gets the data for their analytics. One thing you need to make sure of in this scenario is that the customer doesn’t start using the wrong ID for other marketing they’re doing on the side. You don’t want them to start sending data from strange sources to your main analytics. Google is a little less graceful with handling tracking multiple properties on one landing page. They can do it with the new Universal Analytics code, the analytics.js script. If you’re still using the old ga.js script, though, you can’t use more than one copy. You can use one of each and it should work. They have a whole article about tracking across multiple domains and tracking across multiple properties, so you can explore the Analytics Help Center to find the information that most closely suits your situation. Your Turn Have you ever needed to track the same conversion or the same piece of referral data in multiple analytics suites? How did it work for you? I’m curious what kind of configurations you’re all using out there, and how tracking it all has worked out. Some of you are probably doing some pretty insane things, and I love reading the crazy stories. Let me know! The post Can You Use Multiple Conversion Tracking Pixels on a Page? appeared first on Growtraffic Blog.

How to Reduce Your Facebook Ad Spend With Smart Targeting

Social Media Examiner -

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […] The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Social Media Examiner -

Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 […] The post Email Marketing Nightmares: The Journey: Season 2, Episode 13 appeared first on Social Media Marketing | Social Media Examiner.

및 Ben Ayed, N. 및 Boeglin, W Bradley, J.

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및 Ben Ayed, N. 및 Boeglin, W Bradley, J. 또 다른 경찰은 최근에 15 세의 검은 아이를 등에 사로 잡은 뒤 퇴장했다. 그러나이 사건은 여전히 ​​많은 관심을 받았고 이것은 현장과 관련된 나의 문제와 관련이 없었다.. 경기 시간 (및 페널티 클럭, 해당되는 경우)은 목표 시간으로 재설정됩니다. ‘. 주 보건 장관이 발간 한 위임 조건에 따라 이 문제는 사립 연구의 목적으로 자유롭게 복제 될 수 있으며 추출물 (또는 실제로 전체 보고서)은 전문 서적에 포함될 수 있습니다. 단, 적절한 인정을 받았으며 복제물이 어떤 형태의 광고와도 관련이없는 경우에 한합니다.. ASRock UEFI BIOS는 매우 반응이 빠르고 사용하기 쉽습니다. 포인트 앤 클릭 인터페이스는 ASUS 및 인텔 구현의 궤적과 일치합니다. 나 자신을 위해 위대한, 그는 말했다. 우리 모두에게 위대합니다. 둘째로, 문서 자체는 교회와 그 설교자들의 가르침의 역할을 분명히 확증합니다. 그것은 그것을 부인하거나 대화에 찬성하여 그것을 비난하지 않습니다. 처음 레슬링에 빠지면, 여자들은 올림픽스에서 경쟁하십시오 그러나 그것은 아테네 게임에 2004 년에 여자의 스포츠가되었다 그래서 나는 올림픽 선수가 될 기회가 있다고 결코 생각하지 않았다. 올림픽 이후 베이징과 런던에서 카지노 2016 년 리우데 자네이루에 집중하는 데 초점을 맞췄습니다. 이것은 쉽게 4 인의 가장 바쁜 공원이 될 것입니다. 우리는 일반적으로 패스트 패스 (fastpasses)를 활용하지만 4 시간 내에 많은 일을 처리 할 수 ​​있습니다. 그는 많은 유명한 건강 gla69.com 웹 사이트와 관련이 있습니다. 그는 많은 평판이 좋은 소셜 네트워크의 정회원이며 지속적으로 지식을 가진 사람들을 돕기 위해 노력하고 있습니다. 이것은 워커 아트 센터 (Walker Art Center)의 영국 화살표 상 시상식에 실린 상업 광고 중 하나입니다. 12 월 30 일까지 보여주는이 프로그램은 Walker의 가장 인기있는 ‘가장 먼 거리’라고 Rachel Joyce 홍보 담당 부국장이 말했습니다. 앞과 뒤 팔은 같은 길이가 아니며 ‘젤로 y’처럼 보입니다. 팔에는 뼈가 곧고 손목, 팔꿈치 및 어깨 만 구부러집니다. 기발한 웃는 얼굴, ‘나를 물 깁니다’및 기타 50 가지 영감을받은 디자인! 브랜드 토스트에 새 빵을 넣으려는 빵이나 맛있는 음식을 구입하십시오! 마지막으로 음식으로 기분을 표현할 수 있습니다. 오늘은 전문 팝콘 제조기로 자유를 얻은 날입니다! 이제 자신의 부엌에 팝콘 메이커를 가질 수 있습니다. 그러나 쇼핑객의 열정은 소비자 부문의 추운 현실보다 계절감 넘치는 정신을 자극합니다. 소매 판매 성장률은 일년 내내 둔화되고 있으며, 현재 2 년 내에 가장 느린 속도로 성장하고 있습니다. 조지와 제인이 유아기에 죽은 다섯 명의 아들과 윌리엄슨의 아들 윌리엄 (William Wilson)을 비롯한 많은 아이들을 가진 가정 금고에 기록 된 세부 사항에서 나타납니다. 우리는 의심 할 여지없이 West Stour에서 태어난 첫 번째 다섯 자녀의 출생 날짜가 없습니다. 데이빗 위트 (David Whitt)는 미주리 주 퍼거슨 (Ferguson)에서 2014 년 11 월 27 일 마이클 브라운 (Michael Brown)이 살해 된 캔 필드 그린 아파트 (Canfield Green Apartments)의 집에서 아내와 함께 추수 감사절 저녁 식사를 준비하면서 자녀 데이비드 주니어 (David Jr. 퍼거슨 감독은 8 월 9 일 브라운 퍼거슨 (18 세) 흑인 남성 대런 윌슨 (퍼거슨 경찰관)이 사망 한 이후 정상으로 돌아 오기 위해 고심하고있다. 일을 할 때 비용이 발생해야합니다. 다른 사람이 부담해야 할 비용이 당신에게 필적 할만큼 합리적이라는 것을 보여주고 싶습니다. 나는 그들을 사용하거나 다른 이들에게 선물 할 것을 강요 당한다. 결국, 카드는 항상 자신이나 다른 사람에 의해 사용됩니다. 예를 들어, 달마 행성 조사 (Dharma Planet Survey)를 사용하는 국제 과학자 팀은 최근에 불과 16 광년 떨어진 별을 선회하는 슈퍼 지구를 발견했습니다. 그리고 최근 수십 년 간 외계 행성 시스템 (예 : Proxima b) 내에서 궤도를 도는 외계 행성이 수천 가지 발견되면서 그 꿈은 현실이되기 훨씬 가까워졌습니다. 및 Kafle, Prajwal R. 및 Lange, Rebecca 및 Moffett, Amanda J. Abstract 백색 방사선에서 관찰 된 애 스터 리즘 실리콘의 확장 된 균열의 X 선 회절 이미지 (지형도)가 조사되었으며, 브레이크 아웃에 가깝고 광범위한 균열로 둘러싸인 물질과 관련이있는 것으로 밝혀졌습니다. 이것은 파괴 평면이 결정 구조와 관련된 낮은 지수 분열 평면을 따르지 않을 때 발생하는 기계적 손상의 척도입니다. Nacheinigen Jahren은 (는) Nas ruhiger 전쟁이며, 다른 사람들은 앨범을, DJ Shadowaufgenommen hat와 (과) 관련이 있습니다. Ende Juni는 낯선 사람과 짝을 더킹카지노 이루는 사람들이 서로 마주 쳤습니다. 그리고 맨해튼. Kwimny의 최신 저서는 ‘세기의 사람 : 교황 요한 바오로 2 세의 생애와 시대'(Holt. 환율의 유연성은 FY20에 수출 증가와 수입 감소를 뒷받침 할 것이라고 덧붙였다. CAD에 부분적으로 재정 지원을 계속할 것입니다. 그렇습니다. 필자는 CRM 소프트웨어를 가지고 있지 않을 경우 Outlook을 잊어 버리는 것이 좋습니다. 주말 동안 언론은 Oxide의 Singles of As Singality의 DirectX 12 벤치 마크를 통해 세계 최초의 벤치 마크 중 하나에 액세스했습니다. 이것은 3DMark의 API 오버 헤드 기능 테스트와 같은 합성 테스트가 아니라 차기작의 베타 버전을 사용하는 진정한 실제 벤치 마크입니다. 커피 3 점은 9 개월 전에 제출되었습니다. 오, 세상에, 나는 결코 좋은 이유없이 커피를 다시 채우지 않을 것입니다. 본 약관에 동의하지 않으면 로컬 웹 페이지 및 / 또는 서비스를 사용하지 마십시오. 해당되는 경우 모바일 응용 프로그램을 즉시 삭제하십시오. Barillon은 침실로 서둘러 Duke를 제쳐두고 여주인의 메시지를 전했습니다. 야고보의 양심이 그를 쳤습니다. 좋아하는 음식점으로 걸어 들어 와서 전체 그림 메뉴에서 주문하고 음식 준비 방법, 재료의 출처에 관한 gla69.com 모든 정보에 액세스 할 수 있다고 상상해보십시오 제안 된 음료수 반주를 추가하면 완료되면 신용 카드를 내려 놓고 웨이터 또는 웨이트리스를 기다릴 필요없이 지불 할 수 있습니다. 이와 같은 기술은 거의 모든 거래를 간소화하고 식료품 점에서 불필요한 대기 시간을 없애줍니다, 식당, 빵집, 패스트 푸드 식당 및 주택 개선점 등 거의 모든 곳에서 사용할 수 있습니다. Author informationSara |

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