Cloudflare seeks to help its end customers use whichever public and private clouds best suit their needs. Towards that goal, we have been working to make sure our solutions work well with various public cloud providers including Microsoft’s Azure platform.If you are an Azure customer, or thinking about becoming one, here are three ways we have made Cloudflare’s performance and security services work well with Azure.1) The development of an Azure application for Cloudflare Argo Tunnel.We are proud to announce an application for Cloudflare Argo Tunnel within the Azure marketplace. As a quick reminder, Argo Tunnel establishes an encrypted connection between the origin and the Cloudflare edge. The small tunnel daemon establishes outbound connections to the two nearest Cloudflare PoPs, and the origin is only accessible via the tunnel between Cloudflare and origin. Because these are outbound connections, there is likely no need to modify firewall rules, configure DNS records, etc. You can even go so far as to block all IPs on the origin and allow traffic only to flow through the tunnel. You can learn more here. The only prerequisite for using Argo Tunnel is to have Argo enabled on your Cloudflare zone. You can sign up a new domain here.You can find instructions on how to configure Argo Tunnel through the Azure interface here.2) Azure is promoting a serverless solution for its Static Web Hosting service, and Cloudflare wants to help you secure it! Cloudflare makes SSL issuance and renewal remarkably easy, and it is included in every plan type. There are a few extra steps to getting this to work on Azure’s serverless platform, so we’ve created this guide for you to get started. 3) Use of Cloudflare’s speedy DNS resolver, 184.108.40.206, with AzureCloudflare has created a free DNS resolver to improve DNS response times. We blogged about this last year. A few important takeaways are: this resolver runs in all our data centers globally and thus is highly performant, is future proofed for emerging DNS protocols that enhance security (DNS over TLS/HTTPs), and minimizes DNS query information shared with intermediate resolvers.Cloudflare does daily monitoring of this resolver to make sure it consistently performs well on the Azure platform. Here are a few steps to take to make use of 220.127.116.11 if you are an Azure user.Stay tuned on further Cloudflare support for Azure.
As a business owner, what is the worst possible thing you can imagine happening? We’re guessing that losing your entire website and having to create it again from scratch would be right up there at the top of the list. Therefore, you need to get familiar with the WordPress backup and restore process right away.
Luckily, even if you do lose all of your data to an equipment failure or virus, it doesn’t have to be that bad.
Continue reading Doing a WordPress Backup and Restore for Your Databases at The Official InMotion Hosting Blog.
If you’re a small business owner, then it’s essential that you get your business on the Internet for the world to see. Having an online presence is a very important channel for customer and client creation. If you’re just getting started, you probably don’t have a lot of time to make a website nor do you have time to keep it updated.
Let’s face it—your website is running your business. With that in mind, it’s time to take a close look at the Website Creator platform.
Continue reading The Uses of Website Creator for the Small Business Owner at The Official InMotion Hosting Blog.
LANSING, Mich.– February 5, 2019 – Liquid Web, a managed hosting company purpose-built for mission-critical sites, stores, and applications for small and midsize businesses announces the refresh of their Managed Dedicated Server offerings, now featuring the new Intel Xeon Scalable processors. The new lineup includes the Intel Xeon E3-1230 v6, Intel Xeon Silver 4108, and Intel Xeon Gold 6130. These technology improvements enhance speed, reliability, and security across the Managed Dedicated Server portfolio and signal Liquid Web’s continued commitment to growing their customers’ online potential.
“Our goal is to provide our customers with the best available server technology backed by the Most Helpful Humans in Hosting™. This makes Liquid Web the best choice for web-dependent businesses and the designers, developers, and agencies who serve them,” said Melanie Purkis, Director of Managed Hosting Products. “This new Intel Xeon Scalable technology provides workload-optimized performance, improved hardware security, and serious processing power that our customers require for their mission-critical sites, applications, and databases,” said Purkis.
Liquid Web’s Managed Dedicated Servers come standard with DDoS protection, advanced security, and built-in backup disk. And, as with all Liquid Web customers, Managed Dedicated Server users benefit from our wholly-owned data centers that are staffed 24/7/365 with highly-trained administrators and engineers who are always available by phone or live online chat in 59 seconds or less — guaranteed. All of this comes without the need for contracts, long-term commitments, or hidden costs.
All Managed Servers at Liquid Web also include the following hosting essentials and uptime guarantee:
Performance Enhancements (CloudFlare)
Built-in server backup solutions
100% Power and Network Uptime Guarantee
24×7 proactive monitoring
Optional off-site backups and Server Protection/Malware Remediation
To learn more visit: https://www.liquidweb.com/products/dedicated/
About Liquid Web
Liquid Web powers online content, commerce, and potential to 30,000 SMB entrepreneurs spanning 150 countries. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies, Madison Dearborn Partners, LLC (“MDP”). For more information, please visit www.liquidweb.com, or subscribe to our Blog at www.liquidweb.com/blog.
*2018 Net Promoter Score of 65
Contact: Mayra Pena, firstname.lastname@example.org
The post Liquid Web Upgrades their Managed Dedicated Server Solutions with the Latest Intel Xeon Scalable CPU Technology to Improve Performance and Security for Their Customers appeared first on Liquid Web.
For many IT organizations, stability can be an elusive goal. Frequent cloud platform upgrades are disruptive, while compliance and certification requirements that require extensive, costly testing procedures are financially onerous. Yet they’re often required, even when workloads or applications don’t require the latest features. Rackspace Private Cloud Powered by Red Hat, based on OpenStack Platform […]
The post Rackspace Private Cloud Powered by Red Hat Delivers Benefits of Cloud, IT Stability appeared first on The Official Rackspace Blog.
Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over the past several years, one of the best B2B content strategies has been to create […]
The post 5 Ways B2B Businesses Can Use Online Video appeared first on Social Media Marketing | Social Media Examiner.
You’re finally doing it. You’ve decided to start your own business, become your own boss, and break out of the daily grind.
But then reality sets in – you have no money to help get your business off the ground.
So what now?
In any business, money is everything. You want to be prepared for unexpected expenses, issues with getting paid by customers, and anything else that might affect your cash flow.
Starting a business with no money isn’t easy, and you’ll face some pretty large challenges as you work your way to success, but it is possible.
Here are some ways to turn your big idea into your dream job.
Online success starts with a great domain. Find one for your side hustle at Domain.com.
Keep your day job
You may want to throw caution to the wind, and throw yourself into your true passion, but great things come to those who are patient. The most important thing you can do right now is keep your job. Even though it may not be the most impactful role you could see yourself in, what it does offer is a steady source of business capital.
You can even start a side hustle. Using aspects of your developing business as a side job can help you network with all the right people, and make connections in your new industry.
If you don’t have a job and you’re considering starting a business with your new free time, bump up getting a new job to the first item on your business checklist. Is a conventional career not for you? That’s fine. Look into getting a flexible role, or a remote position, instead.
Start your business using what you know
When starting your business, one way to ensure success, and help avoid burnout, is to build your business around the skills, interests, and knowledge you already have. This could be anything people buy, from handmade crafts, to pet sitting, fitness coaching, or even big-ticket items like building custom computers, or restoring vintage cars. Going into business in the same industry as your day job gives you a leg up, since you most likely already know many of the ins and outs of the business.
Until your business takes off, it’s wise to figure out where you might be able to save some cash and do most of the tasks yourself. Do you need to build a website? Do you need product photography? Do you need to actually make physical items and build up inventory? While some of these are short-term time investments, remember to budget time and money for other tasks like bookkeeping, taxes, customer support, and anything else that may become a consistent need for your business.
If you were unsure about the need to build a website for your new business, the answer is that you absolutely do need one. Take the time to build a website, but also to create social media channels for your brand. Take advantage of free stock photography from websites like Unsplash or Pixabay. If you need product photography, it’s possible to replicate studio-quality product photography with minimal investment using the smartphone you already own. You can also find free photo-editing products, such as GIMP, which helps you get your products ready to sell.When you’re working with a tight business budget, every penny counts.
Tell everyone who may be interested in your business
If you’re starting a business, think about who you already know who can help you get the word out. Reach out to your friends, family, and even social media and networking groups.
Remember to do this in a mindful, considerate way – your new business’ reputation now depends on it. You want your social network to be just as excited and positive about your business as you. Don’t pressure anyone to spend their precious time or cash unless there’s a valuable return for them. Your networking ability is your most powerful asset at this juncture of your business, especially if you’re targeting local customers. Be kind to them.
This is your opportunity to get free feedback as well, such as if a product you created wore out too quickly, didn’t operate as expected, or had issues with shipping. Your social connections are more likely to be gentler about these issues since they know you, and they’re doing you a huge favor by letting you know about these problems so you can correct them.
Speaking of your social network, if you don’t already have social media, now’s the time to take the plunge. Create profiles on the top five sites: Facebook, Instagram, Twitter, LinkedIn, and Youtube. Social media allows you to control the image of your business, advertise new products, and engage with existing or potential customers.
These sites also come in handy when it’s time to invest in paid social media. While it’s important to sell products and services on your own website, small business owners can also benefit from selling on Etsy, Amazon, Craigslist, or in local or interest-based Facebook sale groups.
Once you have some visibility, marketing materials, and business cards, it’s time to network with other local businesses and see where you might be able to make some connections or referrals for free.
If you’re opening a bed and breakfast, see if there are souvenir or gift shops in your area, and ask to leave some brochures. If you’re offering fitness classes, consider where people who are looking to get fit might shop – this could be as simple as leaving your card or flyer on a bulletin board at your local health-oriented grocery store. Try to figure out where your target customers might go before, or after, they make a purchase from you. You can also work with local media, business organizations, or community events.
Figure out your actual costs
Do you know the essential costs for your business? It may be more (or less) than you think. Now that you have a solid plan for your business, you need to figure out the running costs required to maintain your business.
As a small business owner, you may be able to write off expenses at tax time, but you’ll still need to be prepared to pay them upfront. This may also change as your business plans change – if you started as a personal trainer traveling to the homes of your clients, but now want to channel your passion into starting a gym, you need a physical space. If your products are selling online, you don’t need a storefront – unless all your customers are local, or you live in an area that’s popular with tourists.
As you ramp up your business, the cost of equipment, tools, or materials grows too. See where you can rent these items, buy them used at a steep discount, or buy them wholesale. Lean into your network of friendly business to learn ways to save money.
Budgeting tip: If that sounds like a whole lot of math that you’re completely unprepared for, check out this free course in Accounting created by the U.S. Small Business Administration.
Pay attention to your returns on investment
If you need to generate cash flow quickly, focus on selling items or services with a high return on investment (ROI). This means your investment in the product is minimum, but the revenue you receive from each sale is maximized. Doing this might be harder in some businesses, but almost all businesses can find something to offer at a high ROI.
For example, bath bombs for your spa business, or a fitness guide for your gym, can both be created quickly, but sold over and over again. Apps are another example, as digital items can be a huge source of revenue.
If you create your own products, see if you can find materials of equal quality that are available in bulk, or research other ways to swap out your monetary investment for a time investment. A baker might make their own custom sprinkles, a gym owner might paint their own location, or an accountant might prepare their own spreadsheets and formulas. These are also examples of using what you know to help build your business.
Borrow the money you need to get started
There’s no reason to scale up quickly. unless you’re committed and are ready for it to work. If these tips have helped your business grow at a steady clip, it may be best to keep a bootstrap mindest, using revenue to grow your business, rather than an outside investment.
Still, sometimes you need capital to reach the next phase in your business growth. You determine the metrics of your success, but some small businesses do have the potential to become big, and for that to happen your business needs to keep growing.
At a certain point, it may become clear that your business can’t possibly grow without an influx of cash. If you want to jumpstart your business, and you’re ready to take the risk, it might be time to consider getting a small business loan. Before approaching a bank or lender, make sure to read reviews from other business owners who have worked with them. This should also be your last option. First, you need to have a solid business plan, a steady customer base, and steady revenue. Then you have a shot at getting approved for that loan.
If you want to avoid a loan, consider approaching potential investors, or borrowing the money from your own savings. Your family may have seen the potential of your business, and may want to contribute to help you get to the next level. Be cautious. Loans, and dipping into savings, whether you own or your family’s, comes with a risk. Be careful not to overextend your business.
Big things have small beginnings
Did you know that some of the most wildly successful businesses went through the exact same growing pains your business is experiencing?
Whole Foods, Nike, Apple, and Disney are some of the most well-known companies with small business roots. The founders of Whole Foods, John Mackey and Rene Lawson, actually lived in their first store when times were tough. Their seed money came from friends and relatives. In 2017, Amazon acquired Whole Foods for $13.7 billion. The founders of Nike, Philip Knight and Bill Bowerman, started out by selling shoes from the trunk of their car. Today, Nike’s net worth is $126.4 billion. Disney was started in a garage. Today, Disney’s net worth is over $110 billion.
Still don’t believe us? All of these businesses started with almost nothing:
Dell – worth $90 billionHewlett-Packard – worth $57.9 billion Harley Davidson – worth $5.66 billion Mattel – worth $4.29 billion Yankee Candle – worth $1.75 billion (2013)
You’re not alone in this
All of this sounds like a lot of hard work, and it’s okay to be nervous as your new business takes its first steps, but stay optimistic. The potential growth of your new business, and the new challenges you’ll face, can also help you grow.
Start working for yourself, make your own rules, and build a legacy that lasts. No matter what kind of business you’re starting, these tips can help you get enough money together to get started towards your goals.
Online success starts with a great domain. Find one for your side hustle at Domain.com.
The post How to Start a Business Without a Ton of Money appeared first on Domain.com | Blog.
This is part 5 of a six part series based on a talk I gave in Trento, Italy. To start from the beginning go here.So, let me talk a bit about people. Software is made by people. Sometimes individuals but more likely by teams. I’ve talked earlier about some aspects of our architecture and our frequent rewrites but it’s people that make all that work. And, honestly, people can be an utter joy and a total pain. Finding, keeping, nurturing people and teams is the single most important thing you can do in a company. No doubt.Finding PeopleFinding people is really hard. Firstly, the technology industry is booming, and so engineers have a lot of choices. Countries create special visas just for them. Politicians line up to create mini-Silicon Valleys in their countries. Life is good!But the really hard thing is interviewing. How do you find good people from an interview? I don’t know the answer to that. We put people through on average 8 interviews and a pair programming exercise. We look at open source contributions. Sometimes we look at people’s degrees.We tend to look for potential. An old boss used to say, “Don’t hire people who’ve already done the job, hire those who can learn to do it”. It’s an interesting idea. People naturally want to hire people who know how to do something. But technology changes all the time, so what you are really looking for are people who are curious.And you won’t find curiosity by looking at degrees and qualifications. You’ll find it by asking about what people do and think. What they enjoy and what they’ve done when no one was looking. Another thing that’s really important is to ask, “Can this person express themselves?”. It’s rare that it’s OK to have someone who can’t communicate with others. Sure, you may come across that one genius who you want to hire who only speaks in grunts. But real magic happens when teams (especially small teams of 3 to 12 people) make software together. And teams are built on communication. So, look for people who can express what they are thinking: might be through email, or drawing, or speaking. Letting People GoYou’re also going to find that you’ve hired the wrong people or built the wrong teams. Don’t be afraid to move people around. Last year 16% of people moved to a different job inside Cloudflare (not just teams!). You should constantly be looking at your teams and asking how well they are performing. It’s not a failure to change a team, or reorganize, or move people about. In fact, it’s a failure as a manager to NOT do that. Don’t be afraid to let people go. It’s sad but you’ll think someone is great when you interview them and then they turn out not to be. Or someone gets too big for their boots and starts behaving like they own the place. Sometimes people need to leave the company. This is by far the worst thing a manager has to do (to this day I hate letting people go).Over the last few years I’ve been in the position of having to decide whether to remove people from senior management positions in engineering. Making those decisions is really hard. You might enjoy working with someone but realize that their team isn’t doing so well, or they don’t seem to be achieving what you expect from them.I know from my own experience I’ve always taken too long to make changes. I always want to give people a second or third chance. And usually it’s been a mistake. Actually, not usually, always. It’s unbelievably tough to say to someone “I don’t believe that you are the right person to be X and so I’ve decided to replace you”. But if you do that be 100% clear. It’s fairer to the person being moved on that they know that a concrete decision has been made.I think one of the most important things I say to people who work for me is: “You need to tell me if the job you are doing isn’t making you happy”. Because I may not realize. I’m only human after all. One of my engineers took me up on that one day and I’m glad he did. This was someone who reported directly to me: a staff engineer with a ton of experience. One day he came to me and said, “I don’t want to work for you any more, I want to work for X on Y”. Perhaps he was nervous to say that to me but putting people in jobs they enjoy is key. A manager isn’t successful because they grow a big team, they are successful when their team builds awesome software and awesome software gets built by people who feel they are doing their best work. That should be your goal: help people do their best work. Help people grow and learn. Diversity and InclusionThere’s a lot of discussion in the software industry about diversity and inclusion. Many years ago, I had a small team of engineers in one of my first management jobs. There were five of us: Alice, Tanvi, Roman, Dan and me. Two women, three men. It was one of the most fun teams I’ve ever worked on because of that mixture of people and backgrounds. We built a really nice piece of software.Lots of research shows that diverse teams are stronger, happier and do better work. You’re really losing out if you don’t have a diverse team. This is an area Cloudflare is working very hard on (and especially in the engineering team). Not because it’s trendy or cool, but because it means we’ll be a better, stronger, smarter company.To do so we’ve looked at the language we use in job descriptions, the way we interview people, and how we source potential candidates. It also meant reviewing our benefits and internal policies to make sure that the company is attractive to all sorts of people. It’s working and I expect that by the end of 2019 we’ll be able to talk about all that we did. Bottom line: there are great people out there from all sorts of backgrounds. Go find ‘em!Helping to Build CloudflarePart 1: How I came to work herePart 2: The Most Difficult FortnightPart 3: Audacity, Diversity and ChangePart 4: Public EngagementPart 5: People: Finding, Nurturing and Learning to Let Go (you are here)
Today we join with safety partners across the world to mark #SaferInternetDay2019 and to encourage conversations around a better internet.
Today we join with safety partners across the world to mark #SaferInternetDay2019 and to encourage conversations around a better internet.
Today we join with safety partners across the world to mark #SaferInternetDay2019 and to encourage conversations around a better internet.
Has this ever happened to you? You’ve been up all night working on a
document and suddenly the computer crashes. Was your hard work saved?
Did you have a backup?
I’m sure everyone has had this experience at some point. I used to save multiple versions of the same file over and over again every time I had made a significant change. This technique worked but I would often have tens or twenties of versions of files by the end, and it would be difficult to know what was in each version or why it was saved.
Continue reading Nerd Out Your Project And Avoid Headaches With Version Control at The Official InMotion Hosting Blog.
When I come to work at Cloudflare, I understand and believe in this main purpose of why we exist: Helping to Build a Better Internet.The reason why we feel like we can help build a better Internet is simply because we believe in values that instill a nature of freedom, privacy, and empowerment in the tool that helps individuals broaden their intellectual and cultural perspective on the daily.Knowing all of this, our own great company needs to be able to build itself daily into a better company. And that starts with having those conversations which are always uncomfortable. And let me be clear in saying this, being uncomfortable is a good thing because that makes one grow and not be stagnant. Saying all that, here we go...The Afrocultural community at Cloudflare should take pride in being diverse and inclusive for all just as we all work together to help build a better Internet for all. And one of the many ways we can build upon this effort is to do more than just belong in a work place and eventually build off of that, feeling normal over time. When I mean belong, it’s more than the "Impostor Syndrome" that normally hits every new hire at any great company. The "Impostor Syndrome" phenomena can be explained by the fact that even though someone may have all the credentials that make them seem like they fit in that particular space, a human being can feel like they don't belong there because of self-doubt or nervous, initial insecurity. This notion eventually goes away over time because this person proves to not only to his/her team that they belong in that space but also to themselves.That’s the problem, however. That feeling doesn’t seem like it goes away for cultural groups, especially that of the Afrocultural community. That's the Black Elephant in the Room and it's about time we talk about this.Our community came together because we needed each other. We wanted to congratulate each other when one of us surpassed a goal at the end of a quarter. We wanted to have dialogue with not only our team but with other communities in Cloudflare, to empower, encourage, and remind each other every now and then that we are apart of what makes working at Cloudflare so great. From that moment on we knew that we had a sense of community and diversity. Cloudflare is a great place to work, but we knew that we need each other to make this an unforgettable experience. From that first meeting, we knew something special was born, and that is Afroflare.And so we're able to talk about the issues that matter to us: diversity in the workplace, Afrocultural pride, a new and fresh view of the Black culture at work, or even just saying, "Hey, you're dope." More importantly though, we're done talking among each other. No. We now need to have the talk with our other brethren on this little blue ball in our Solar System called Earth. How can other Afro American employees get to feel welcomed into the tech world? What do young African American men and women need to strengthen their resumes and also empower themselves to be better and smarter individuals? In what ways can Cloudflare help lead this charge?After all....we're just discussing the Black Elephant in the room.
Artificial intelligence, machine learning, containers, serverless architecture — all are exciting, sexy technologies with the potential to fundamentally change how companies do business. Yet all those technologies are only as good as the infrastructure that supports it. That’s why we’re honored to be named — for the second year in a row — one of […]
The post Our Award-Winning Infrastructure Roots Support Everything We Do appeared first on The Official Rackspace Blog.
Getting lots of organic traffic is every webmaster’s dream – but heavy traffic, or sudden spikes in traffic, can drive...
The post Can WordPress Handle Heavy Traffic? appeared first on Official Bluehost Blog.
WordPress began life as a content management system focused on blogging. In the decade and a half since, it grew into a full-fledged content management system suited to any sort of site, including business sites and eCommerce stores. But WordPress still has its blog-engine DNA, and, when first installed, is configured to publish a list… Continue reading →
WordPress is the top platform available to people trying to build either a personal website or an e-commerce site. Unfortunately, there is no such thing as a perfect system and WordPress is no exception.
But before you get too frustrated with the platform and think that running your own website isn’t for you, here are the top five problems experienced by WordPress website owners and how to combat them:
Page Loading Speed
Probably one of the biggest complaints that we hear from people is that their page is not loading fast enough.
Continue reading Top 5 Problems for WordPress Website Owners at The Official InMotion Hosting Blog.
Starting your own business is no more a cumbersome task. All you need is a workable strategy, budget, and a reliable source to hire people who would support your journey. In times where distance is shrinking, and businesses are breaking stereotypes with no employees stuck in 9 to 5 responsibilities, it makes sense why companies
The post 12 Best Online Marketplaces to Get Cool Logo Designs appeared first on Pickaweb.
The post 5 Reasons to Set Up Your Email List with Constant Contact appeared first on HostGator Blog.
Email marketing plays a critical role in engaging your customers. It’s an opportunity to build a quality relationship beyond website visits.
With the help of email, small businesses can level the playing field against their large corporate competitors. Sending a personalized message to each subscriber opens the door to more revenue.
However, your team needs the right platform to facilitate the behind-the-scenes action. Constant Contact makes it possible with its powerful features and benefits.
Ready to take your email marketing to the next level? Here are five reasons to use Constant Contact today.
1. Customizable Templates
Small businesses run on limited resources. It’s not feasible for your team to know every aspect of email marketing.
So, when it comes to designing email templates, your team may get stuck on what to do next. You all may decide to send plain-text messages or stick to the cookie-cutter templates.
Constant Contact gives your small business more options with hundreds of customizable templates. Each template is easy to edit with a reliable drag-and-drop experience. Your team can personalize the colors and fonts to match your brand.
Research shows that 46% of all email opens happen on mobile devices. Therefore, it’s imperative to build mobile-responsive email designs. But no worries, Constant Contact handles the heavy lifting for your small business.
Moreover, templates should coincide with your intended message. From holiday designs to event invitations, your team can fit the right design with the right copy. No more generating templates from scratch, too. These reusable templates offer flexibility for every campaign.
Forget the hassles of creating your own templates or hiring an expensive designer who can. With Constant Contact’s customizable templates, you get high-quality designs at your fingertips.
2. Targeted Campaigns
In email marketing, it’s not good enough to just send any message to your subscribers. An irrelevant email gets quickly ignored, leaving your customers confused and frustrated.
Personalization is important when developing your campaigns. You want every message to have a purpose and offer value to the recipient. As Forbes contributor states:
“All your email messages should offer some value to your users. That could be showing them your best content, offering discounts, or letting them in on news they won’t find elsewhere—whatever it is, it needs to mean something to your target audience.”
Segmentation helps you deliver the right message to your consumers. Your segments may differ because of your marketing goals. You can send specific emails based on purchasing behavior, shopping habits, or even geographic location.
Constant Contact’s click segmentation feature lets your team automatically add a subscriber to a list every time the contact clicks a link, a button, or a clickable image in your email. You then can send more targeted, behavioral messages.
Avoid the trap of placing your subscribers inside a marketing box where they all receive the exact same message. Instead, your team should aim to customize the inbox experience with smart email marketing automation.
3. Contact Management
As your small business begins to grow, you’ll want to keep accurate records of your contact list. Performing a regular check of your contacts ensures everyone in receiving relevant messages.
A healthy email list is one free of inactive subscribers who haven’t opened your emails in a long period of time. For some companies, this period may be six months or one year.
List maintenance acts a safeguard. Your goal is to connect with interested buyers desiring to hear about your products and announcements.
If you already possess a list, Constant Contact offers the option to upload it from Excel, Gmail, or Outlook. Still in the list building stage? No problem, the platform also lets you add new contacts from your Facebook page and website.
Contact management is essential to your small business operations. Rather than forget or neglect it, take action with Constant Contact.
4. Performance Tracking
Before email became a legitimate marketing tool, companies sent out random emails to announce an upcoming sale or remind subscribers about a local event. No one really thought about measuring the effectiveness of each campaign.
Over the years, tracking the performance of your emails has become a major aspect of email marketing. Teams are evaluating everything from open rates to click-through rates to bounce rates.
Constant Contact provides real-time tracking to observe who’s opening, clicking, and sharing your emails. The in-depth reporting allows you to measure campaign performance over time and see who is engaged and who isn’t.
Take a simple approach to improve the performance of your campaigns. John Grimshaw, analytics and data manager at DigitalMarketer, offers his advice:
“An easy way to improve click-through rate is to avoid over-selling your products or services through email and instead focus on getting people to click your link. The body of the email only has one job: sell the click.”
Performance tracking is crucial to understanding your small business’s email marketing efforts. Constant Contact makes measuring your impact easier.
5. Loyalty Incentives
For small businesses, customer retention is a key part in sustainability. You want customers to stick with your brand, rather than purchasing one item and never seeing them again.
Loyalty is often earned in the customer relationship. It’s unrealistic to assume if a customer buys from you once that they will repurchase. You need to offer something in return to entice them to revisit your brand.
Offering loyalty incentives is one solution to maintaining your customer base. An incentive can include anything from a 10% coupon on the next purchase or a special invitation to an exclusive event.
With Constant Contact’s PLUS plan, your team can create a mobile-responsive coupon within an email and track when it’s claimed, shared, and redeemed. This tactic helps boost referrals to your small business.
Keep your customers coming back for more with loyalty incentives. Email is the vehicle to drive engagement and sales.
Email Marketing With Confidence
Leveraging email marketing will equip small businesses to compete in today’s marketplace. With Constant Contact, your team can save time and money with customizable templates and targeted campaigns. Skip all the hassle and add Constant Contact to your email marketing toolkit.
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If you are a Reseller associated with us, then chances are you’ve heard the terms ‘Web Hosts’ or ‘WebPro’ a lot as you are one amongst them. However, for the uninitiated, a Web Host is someone who primarily resells the services provided by ResellerClub whereas a WebPro, on the other hand, is our shortened version of a Web Professional, who is a web designer and/or developer.
One of the mottos of ResellerClub is to help web professionals set up their online business. As a WebPro, you take care of building websites, installing custom software and even helping your customers take their business online. Owing to this it is very important that you keep a track of everything involving your business. To ease your work, we have launched an all-new control panel specifically designed for WebPros.
This all-new control panel which we call ‘WebPro Panel’ has a fresh minimalistic design, some smart and useful new features and a reimagined order and customer management approach. We believe that the WebPro Panel will be a key ingredient in helping make the mundane, everyday management tasks a breeze thus freeing you up to really focus on offering the best products and services to your customers.
In this series on the ‘WebPro Panel’, my aim is to help you understand ResellerClub’s WebPro panel so that you are able to take advantage of all the new features to help run your business better. Before delving further let us first understand the need to launch the all-new WebPro panel.
Launching the WebPro Panel
Like everything else, launching the WebPro panel took a lot of research. In fact, it is wise to say the idea to launch a control panel for the WebPros was not a sudden decision.
The application required a lot of discussion and hours of interviews with some of our resellers to understand ‘is there anything that is difficult to navigate?’, ‘what would the web pros like to see changed?’, and so on. All of this, along with months of planning, design, development work and testing, gave birth to the WebPro panel. This new and vastly improved panel is a result of understanding where the problems lie, and to fix them by finding a solution that is long term.
What About The Current Control Panel?
Now, once you sign up with us and set up your business, you have a set of customers that depend on you to provide services like hosting, development, design, security, etc. You also have the unenviable task of managing all these orders and customers.
It was with this idea in mind that the control panel was originally launched and has been in use for a while. You can enter your control panel by logging in here.
Over the years the original panel served the purpose adequately but eventually, there was a need for it to evolve. Thus, the WebPro panel came into existence.
The New Control Panel – the WebPro Panel
So what is it that makes WebPro Panel different from the existing control panel?
A modern new-look dashboard inspired by a minimalist design
Quick Access to your most Recent Orders and your Expiring Orders
A lightning-fast search bar to quickly find your Orders and Customers
Purchase things easily without adding funds to your account
A separate ‘Announcement’ section on the right to quickly view important announcements
A sliding vertical bar on the left for each section viz. Order, Billing, Customer, Setting etc.
Easy troubleshooting and setting
A Walk-through Of The All-new Webpro Panel – Exploring The Dashboard
Having seen the features of WebPro panel, let us see how much it differs visually from the existing panel.
Search Bar and Announcements section to track all the new orders and customers
The search bar displays the ‘last five searches’ of both the orders and customers
The dashboard displays the ‘ten’ recently added orders and all the orders expiring in the next 30 days. View them by clicking on ‘Recently Added’ or ‘To be Renewed’ tab respectively
Also, the dashboard has colour codes to help you identify what each colour signifies
Green colour line next to the order indicates that the order is active
Red colour line next to the order indicates that the order is suspended
Grey colour line next to the order indicates that the order is inactive
For example, in our panel, we have three orders as Active and one Suspended
Make changes easily and quickly to the added orders. For instance, getting Name Server details, Editing Contact Details, Purchasing Privacy Protection etc.
A sliding vertical bar on left for easy customer management and order tracking.
With this, I hope you now have an idea of what is the WebPro panel and how the newly launched panel will help you in setting up and managing your business with ease. You can also watch this short video below and see all of this in action.
In the next post of this series, we’ll learn how to add Orders, manage Accounts and Customers in your WebPro panel in a detailed manner. Au revoir!