Industry Buzz

Alibaba Cloud Launches Second Data Center in Indonesia, Doubling Capacity

My Host News -

Jakarta, Indonesia – Alibaba Cloud, the cloud computing arm of Alibaba Group, today launched a second data center in Indonesia to double its local capacity. The company also announced the Internet Champion Global Accelerator Program at today’s “Hello Indonesia 2019” event to empower local enterprises and talents, contributing to Indonesia’s 2020 Go Digital Vision. Driven by strong customer demand, the opening of the second data center came only ten months after the first. Alibaba Cloud is the only global public cloud platform with local data centers in Indonesia. The two centers will provide high availability and strengthen disaster recovery capabilities, allowing customers to deploy mission-critical workloads in multiple availability zones and switch over within seconds. Alibaba Cloud now has 55 availability zones across 19 regions worldwide. The two centers offer a comprehensive suite of products and services, ranging from elastic computing, database service, networking, storage, security, and middleware, to solutions that address vertical industry challenges. With strong demand for big data and analytic solutions from Indonesian enterprises, Alibaba Cloud has already launched Machine Learning for AI and, later this month will offer elastic search to provide real-time search, data analysis, and visualization capabilities. Alibaba Cloud has also launched Smart Access Gateway (SAG), an SD-WAN solution to provide a one-stop cloud connectivity solution for public cloud and hybrid cloud environments. “The Digital Economy Vision of Indonesia sets out a clear direction for our future development. Our goal is to foster new decacorn and unicorn, accelerate the growth of at least 1,000 startups, and help at least 8 million people in the traditional farming and fishing industries, as well as SMEs, to go digital,” said H.E. Rudiantara, Minister of Communications and Information of Indonesia. “With better connectivity and a fast-growing digital community, the Indonesian market presents enormous opportunities to both local and global enterprises,” said Leon Chen, General Manager of Singapore and Indonesia, Alibaba Cloud. “By doubling our data center capacity and launching the Internet Champion Global Accelerator Program in Indonesia, we aim to further build the cloud ecosystem and talent pool for Indonesia.” The newly launched Alibaba Cloud Internet Champion Global Accelerator Program echoes the Indonesian Government’s digital ambition by providing training, mentorship, and venture capital opportunities to enterprises and professionals. Following its initial launch in Indonesia, it will gradually roll out to other global markets. Alibaba Cloud kicked off the program in Jakarta by giving 300 professionals from start-ups and enterprises an introduction to e-commerce technology, using Alibaba Group’s Double 11 Global Shopping Festival as a case study. The accelerator program will go to Bali on January 12 to further connect with more than 200 professionals and students. Alibaba Cloud also continues to strengthen its local channel network with partners such as PT IndoInternet, PT Blue Power Technology and PT Sistech Kharisma. Today, Alibaba Cloud announced a strategic partnership with PT IndoInternet as the distributor of its full range of cloud computing products and services. “We are very pleased to work with Alibaba Cloud. Reliable and cost-effective products and services are highly sought-after in our market as it expands. Serving as a distributor of Alibaba Cloud not only helps us meet increasing market demand but also enables local resellers to improve their product knowledge and service standards,” said David Tandianus, Director, PT IndoInternet. About Alibaba Cloud Established in 2009, Alibaba Cloud (, the cloud computing arm of Alibaba Group, is among the world’s top three IaaS providers according to Gartner, and the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organizations. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.

Cloudflare Announces Strong Network Expansion and New Office

My Host News -

San Francisco, CA – Cloudflare, the leading Internet performance and security company, announced results from the fourth quarter of 2018. In the final three months of the year, Cloudflare continued to expand its global footprint with 10 new data centers, launched its first mobile application, and opened a new office in Munich, Germany. “We closed out 2018 with significant network expansion, our first consumer application, and a new European office,” said Matthew Prince, co-founder and CEO of Cloudflare. “I’m proud of the growth our team accomplished in the final quarter, as we brought our network even closer to our global users and opened an office to be closer to our European users.” Cloudflare’s new data centers bring its network to 165 global points of presence. With these additions in the United States, Bahrain, Russia, Vietnam, Pakistan, and France (Reunion), Cloudflare announced a total of 46 new cities in 2018. Cloudflare also announced its first mobile application, the app. Cloudflare launched the DNS offering in March 2018 to provide users with a faster and more private Internet browsing experience. The app allows iOS and Android users to quickly toggle on and off on their phones to easily access an encrypted browsing experience. Since launching the app in November, nearly one million users have downloaded the app. Cloudflare also published an update on the one year anniversary of the Athenian Project, an effort to restore confidence in democracy by providing vulnerable election websites with Cloudflare’s enterprise-level service, for free. In December 2018, Cloudflare received high scores from the 2018 Gartner Critical Capabilities report for Cloud Web Application Firewalls (WAFs)*. In addition, Cloudflare is continuing to expand its network across the world and now has a network capacity of 20Tbps. Cloudflare had more than 865 employees at the end of 2018, up from 539 just over a year ago as the company continues to grow its engineering, sales, marketing, and support teams across its offices worldwide. *Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. About Cloudflare Cloudflare, Inc. is on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers more than 10 trillion requests per month, which is nearly 10 percent of all Internet requests. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with each new site added. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer, named the Most Innovative Network & Internet Technology Company for two years running by the Wall Street Journal, and ranked among the world’s 50 most innovative companies by Fast Company. Headquartered in San Francisco, CA, Cloudflare has offices in San Jose, CA, Austin, TX, Champaign, IL, New York, NY, Washington, D.C., London, Munich, and Singapore.

Dedicated Hosting Defined

HostGator Blog -

The post Dedicated Hosting Defined appeared first on HostGator Blog. When you’re trying to find the best style of hosting for your website you’re going to have a lot of different options to consider. One form of hosting you’ll probably come across is called dedicated hosting. This style of web hosting isn’t going to be a great fit for most website owners. In fact, if you’re just getting started online you can probably get away with a basic shared hosting package. But for those who own fast-growing websites and need higher levels of performance, security, and scalability dedicated hosting could be a great fit. Below you’ll learn what dedicated hosting is, how it works, why it’s beneficial, and the type of website owner who would greatly benefit from dedicated hosting.   Dedicated Hosting Defined So, what exactly is dedicated hosting? To keep things simple, dedicated hosting is when you have an entire server to yourself. When you compare dedicated IP and shared hosting, there are many differences that you should be aware of. With shared hosting, you’ll be sharing server resources with hundreds or maybe even thousands of other websites. With shared hosting the server is divided between multiple different users and accounts, each user is given a certain amount of bandwidth, storage, and other hosting features. With dedicated hosting, you have the entire server to do whatever you want with it. So not only will you get access to greater levels of server resources, but you can optimize this server to your website’s unique requirements. Dedicated hosting functions similar to other styles of hosting, where you’ll still be paying a monthly fee for access to the server. This form of hosting pack some serious power and will help you transcend the limitations of other styles of hosting. While there are some cheap dedicated server hosting plans available, most can be quite expensive, which is why you should look around and do your research before your selection.   How Dedicated Hosting Works By now you have a little better understanding of what dedicated hosting is. Let’s dive a little deeper into how dedicated hosting works. Dedicated hosting is a very powerful form of hosting that gives users complete control over the server hardware and software. Essentially, you’ll be given a server that’s a blank slate. Like building your website from scratch, you can do the same with your server. Only adding elements that improve the functionality and performance of your site. Compare this to shared hosting where you have to fit your site’s requirements into a predefined box. You’ll also be able to customize your server depending on the amount of RAM and overall storage you require, along with the type of CPU and operating system. This makes dedicated servers for gaming a great option. . Dedicated servers are also commonly used by financial services and other companies who need to securely store and protect their data. For this reason, when you sign up for a dedicated host you get a greater level of onsite security as well.   Benefits of Dedicated Hosting There are a number of dedicated hosting benefits for the right kind of website. If you’re considering upgrading your current level of hosting, you’ll want to know what it can do for you. Dedicated hosting is typically the best fit for sites that receive a large volume of traffic, deal with sensitive user data, or have a unique software configuration. Here’s a look at all the great things that dedicated hosting can bring your website:   1. Improved Website Performance Dedicated servers not only provide you with a much-improved performance, but they also provide you with steady performance. This means that your site will have the same level of loading speeds, whether you’re receiving a viral amount of traffic or your typical amount of daily visitors. This consistency can be incredibly important, as one of the main reasons you’re probably migrating to a dedicated web host is due to the large volume of traffic your site receives. In a dedicated hosting environment all of the server resources, including bandwidth, RAM, and CPU all exist to support your website. This helps to ensure an extremely high uptime (meaning your site will virtually never be offline). Also, since you’re not sharing the server environment with any other sites your site’s performance won’t be affected by any other sites who are being resource hogs. Ensuring a high performing and steady connection is incredibly important for the site’s that value user experience or need to process payments, or store other sensitive personal or financial information. Everyday users are growing more concerned about privacy and data, especially in the online space. With dedicated hosting, your site can lead the charge in securing and protecting your visitor’s data.   2. Increased Flexibility and Optimization With a dedicated IP server, you’ll be able to have superior flexibility and control over your website. Your first choice will be choosing between a Linux or Windows operating system. This choice will depend on the configuration that suits your website the best, however, most users will opt for a Linux server setup unless they’re running a piece of software that’s Windows-only. With custom server setup you’ll be able to install whatever software your website requires to function, plus you’ll be able to allocate resources however you see fit. However, to get the most out of your server environment you’ll want a technical team that’s able to maintain and optimize your server environment for you. So, if you’re a non-technical website owner, you might need to think about bringing on technical staff. If you don’t have the capacity to bring on team members for server maintenance, then you also have the option of choosing a managed dedicated server environment. With this, you get the same levels of performance and benefits. But instead of having to complete all the technical tasks yourself, you’ll be able to rely on the team of your hosting provider. They’ll be able to provide you with services like server maintenance, optimization, and more.   3. Greater Levels of Security Dedicated hosting also offers you the added benefit of being incredibly secure. By only having a single website deployed across a server environment you’re already bolstering security. Compare this to shared hosting where you’re literally sharing a server with thousands of other sites. Using dedicated hosting can give you greater peace of mind as you’ll avoid any security issues and vulnerabilities that are associated with neighboring sites sharing the same server. You also have more control over what security measures you’re implementing both on your server, and across your website. You’ll be able to control and implement firewalls and anti-virus software that are more targeted towards your style of website. If your site deals with sensitive user data, such as health or financial information, then you can greatly benefit from web hosting with a dedicated server environment. This also has the added benefit of helping your site remain compliant with any regulations that deal with the secure storage and transmission of data.   4. Rock Solid Reliability and Scalability Has your site ever gone offline when one of your posts went viral? Or, how about during a big product sale? If you’ve experienced this, then you know how frustrating it can be. You can’t afford your site to go offline when you need it the most. For a lot of sites any time your site is offline, it’s costing you money. Dedicated hosting has a big advantage in that it can offer you stellar uptime. Now, 100% uptime is almost impossible to guarantee (maintenance has to be done sometime), but you’ll want as close to this number as possible. With dedicated hosting, you have the advantage of never having to compete for server resources. This means you’ll always have the necessary server resources available when your site is experiencing increased levels of traffic. Dedicated hosting also affords you the ability to scale your site. It’s not as instantly scalable as something like cloud hosting, but when you sign up for dedicated hosting you’ll have a built-in buffer to handle increased traffic. You can also expand your server resources in time as well, depending on the provider you choose.   Drawbacks of Dedicated Hosting Dedicated hosting isn’t perfect. Yes, you’ll have much-improved levels of performance, security, and reliability. But, you do have to deal with a higher monthly price point, and increased technical requirements. Here’s an in-depth look at the main drawbacks of dedicated hosting:   1. Higher Monthly Cost One of the biggest drawbacks of dedicated hosting costs is that it tends to be one of the more expensive hosting options available. Since you have an entire server to yourself you’ll have to pay for all of the associated costs. Compare this to shared hosting where you’ll split the cost of an entire server with hundreds of different users. You also have the consider the added costs of hiring and paying your own technical staff to manage your server for you. This won’t always make sense for your business, but it’s an expense you might have to consider. You always have the option of choosing managed dedicated hosting as well, so you’ll have your hosting provider’s technical staff to help you. But, this might come with an added cost as well.   2. Steeper Technical Requirements If you’re planning on switching from shared hosting, all the way up to dedicated hosting, you’re going to have to deal with a steep learning curve. Depending on the provider you use, you might have to handle all of the server configuration, setup, and maintenance yourself. If you’re not familiar with the intricacies of running your own server, then you’ll need to hire out additional help. If your website is big enough that you need to use a dedicated server, then it’s probably not the best use of your time to learn the technical requirements of running a server yourself. However, some providers do offer a style of dedicated hosting plans, known as managed dedicated hosting. With this, you’re paying for a technical team provided by your hosting provider to help to server maintenance, setup, and optimization.   Does My Business Need Dedicated Hosting? Dedicated hosting isn’t for every style of website. In fact, shared hosting will probably be a better fit for many websites out there. Unfortunately, most sites don’t grow to the level where dedicated hosting actually makes sense. For some sites cloud hosting or VPS hosting might even make more sense. It all depends on your unique needs as a site owner. For starters, dedicated hosting is expensive, usually ranging into the hundreds of dollars per month. Although you can probably get by with a cheaper dedicated hosting plan. If your site doesn’t receive a large volume of traffic, or you’re building out your first site, then by all means, start with shared hosting. If your site does receive a large volume of traffic, or it’s growing towards that trajectory, then you need dedicated hosting. Especially, if you’ve seen that your site’s performance has been dropping due to your current style of hosting. Dedicated hosting can easily support sites that get millions of visitors per month. Also, your site might require a custom reserver setup or higher levels of security like a SSL. For example, maybe you have a massive eCommerce store that requires unique software and custom security functions. A dedicated hosting environment can easily support your unique setup.   Closing Thoughts Hopefully, you have a better idea of what dedicated hosting actually is, how it differs from other forms of hosting, and how it can benefit your business. Dedicated hosting isn’t for everyone. But, for sites with a lot of traffic, or very specific server requirements, using a dedicated web host can greatly improve your site. With dedicated hosting plans, you’ll easily be able to support growing traffic levels while getting improved levels of reliability, security, scalability, and most of all control. However, not all dedicated hosts are created equal. Keep an eye out for these features when choosing a dedicated hosting provider: The servers run on the latest server hardware for high levels of performance and security. The servers should have added onsite security policies in place. Look for the ability to choose between unmanaged and managed dedicated hosting. Should have at least a guaranteed 99.9% level of uptime. Have a dedicated technical support team that responds to your requests quickly. For further questions on our web hosting plans or if you’re getting started with building a website, please feel free to contact HostGator today. Find the post on the HostGator Blog Shows How Liquid Web’s Targeted Hosting Solutions and Exceptional Support Help Web Professionals

Liquid Web Official Blog -

Joe Oesterling, the CTO for Liquid Web, was recently interviewed by Gail Lobel Rand from to discuss the hosting solutions that Liquid Web offers to SMBs and what differentiates us from the marketplace. The article breaks down, in detail, the focus that Liquid Web places on Web Professionals, an analysis of our Net Promoter Score of 66, and our Managed Application, Managed Hosting, and Custom Managed Hosting solutions. The interview covers details about our Cloud Sites platform traffic-scaling technology and easy control panel for administration, an explanation of how our Support Teams provide exceptional proactive and technical support, and a few unique aspects of our Managed WordPress and Managed WooCommerce Hosting platforms, such as new Starter Plans starting at $39 and up. With WordPress powering almost a third of the Internet, Liquid Web is well positioned to provide exceptional service for these platforms moving into the future. Read the Full Interview Here The post Shows How Liquid Web’s Targeted Hosting Solutions and Exceptional Support Help Web Professionals appeared first on Liquid Web.

U.S. Hiring Slowdown: February LinkedIn Workforce Report 2019

LinkedIn Official Blog -

In this month’s Workforce Report, we looked at the effects of the recent government shutdown might have on the future of the federal workforce. The hiring rate of government agencies affected by the shutdown is currently about 50% lower than the hiring rate of agencies unaffected by the shutdown, but hiring in D.C. has been slowing over the past several months. Since the summer, D.C. hiring has been down 8.4% - the worst of any of the 20 cities analyzed in the Workforce Report - which may lead... .

Marketing Reimagined: Why Marketers Must Change Now

Social Media Examiner -

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and […] The post Marketing Reimagined: Why Marketers Must Change Now appeared first on Social Media Marketing | Social Media Examiner.

WordPress 5.1 Release Candidate News -

The first release candidate for WordPress 5.1 is now available! This is an important milestone, as the release date for WordPress 5.1 draws near. “Release Candidate” means that the new version is ready for release, but with millions of users and thousands of plugins and themes, it’s possible something was missed. WordPress 5.1 is scheduled to be released on Thursday, February 21, but we need your help to get there—if you haven’t tried 5.1 yet, now is the time! There are two ways to test the WordPress 5.1 release candidate: try the WordPress Beta Tester plugin (you’ll want to select the “bleeding edge nightlies” option), or you can download the release candidate here (zip). What’s in WordPress 5.1? Inspired by Archie Bell & The Drells, WordPress’s theme for 2019 is to “tighten up”, and WordPress 5.1 focussed on exactly that. With security and speed in mind, this release introduces WordPress’s first Site Health features. WordPress will start showing notices to administrators of sites that run long-outdated versions of PHP, which is the programming language that powers WordPress. Furthermore, when installing new plugins, WordPress’s Site Health features will check whether a plugin requires a version of PHP incompatible with your site. If so, WordPress will prevent you from installing that plugin. The new block editor has kept improving since its introduction in WordPress 5.0. Most significantly, WordPress 5.1 includes solid performance improvements within the editor. The editor should feel a little quicker to start, and typing should feel smoother. There are more features and performance improvements planned in upcoming WordPress releases, you can check them out in the Gutenberg plugin. Plugin and Theme Developers Please test your plugins and themes against WordPress 5.1 and update the Tested up to version in the readme to 5.1. If you find compatibility problems, please be sure to post to the support forums so we can figure those out before the final release. The WordPress 5.1 Field Guide has also been published, which goes into the details of the major changes. WordPress 5.1 Field Guide How to Help Do you speak a language other than English? Help us translate WordPress into more than 100 languages! This release also marks the hard string freeze point of the 5.1 release schedule. If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac, where you can also find a list of known bugs. This is my release candidate. There are many like it. This is mine.

ATTENTION ALL WEBSITE OWNERS: iDNS Letter and Other Domain Scams

InMotion Hosting Blog -

Almost since the day the very first person connected a computer to the internet, it seems that there have been people trying to scam others out of their hard-earned money. Recently, two such scams crossed our desks and we feel we must pass these on to you as they are specifically targeting website owners who operate businesses and also owners of personal blogs. These are actually pretty professional fake letters and invoices that people are receiving which are duping them into believing that the scammers are legitimate. Continue reading ATTENTION ALL WEBSITE OWNERS: iDNS Letter and Other Domain Scams at The Official InMotion Hosting Blog.

Torque’s Plugin Madness 2019: Nominate Your Favorite Plugin Today!

WP Engine -

Plugin Madness is back! For the fourth year in a row, Torque Magazine is pitting plugin against plugin in a bracket-style competition to determine who is the king of the WordPress plugins. In order to determine what plugins will make up the brackets, Torque needs your nominations! For the past two years, WPMU Dev’s Smush… The post Torque’s Plugin Madness 2019: Nominate Your Favorite Plugin Today! appeared first on WP Engine.

How Gen Z is Changing Everything [Webinar]

WP Engine -

Members of Gen Z are in a class of their own when it comes to being, buying, and building online. This generation, born after 1996, has $143 billion in buying power but feel like their needs aren’t being properly when it comes to digital experiences. To better understand Gen Z and how they compare to… The post How Gen Z is Changing Everything [Webinar] appeared first on WP Engine.

When PHP Went Pear Shaped- The PHP PEAR Compromise

cPanel Blog -

As you may or may not be aware, on January 19th, 2019, a security announcement was published confirming the compromise of the PHP Extension and Application Repository (PEAR) installation script. The PEAR project had the following statement to announce: “A security breach has been found on the webserver, with a tainted go-pear.phar discovered. The PEAR website itself has been disabled until a known clean site can be rebuilt. A more detailed announcement will be on the …

Give your automated services credentials with Access service tokens

CloudFlare Blog -

Cloudflare Access secures your internal sites by adding authentication. When a request is made to a site behind Access, Cloudflare asks the visitor to login with your identity provider. With service tokens, you can now extend that same level of access control by giving credentials to automated tools, scripts, and bots.Authenticating users and bots alikeWhen users attempt to reach a site behind Access, Cloudflare looks for a JSON Web Token (a JWT) to determine if that visitor is allowed to reach that URL. If user does not have a JWT, we redirect them to the identity provider configured for your account. When they login successfully, we generate the JWT.When you create an Access service token, Cloudflare generates a unique Client ID and Secret scoped to that service. When your bot sends a request with those credentials as headers, we validate them ourselves instead of redirecting to your identity provider. Access creates a JWT for that service and the bot can use that to reach your application.Getting startedWithin the Access tab of the Cloudflare dashboard, you’ll find a new section: Service Tokens. To get started, select “Generate a New Service Token.”You’ll be asked to name the service before Access provides you with a Client ID and Client Secret. The dashboard only displays the Client Secret once, so you’ll need to copy it and keep it in a secure location.Once the service token has been created, you’ll need to update your Access policies to allow requests from approved services. You can add service tokens to existing rules, or you can create new policies for specific endpoints. Access will list the service tokens you created so you can select which services are allowed.Give the Client ID and Secret to your service with the following header names:CF-Access-Client-ID: CF-Access-Client-Secret: When your service attempts to reach an application behind Access, Cloudflare will look for those headers. If found, we’ll confirm they’re valid and exchange them for a JSON Web Token (JWT), which allows the request to proceed.The Client ID and Secret pair are valid for one year, at which time you can rotate the tokens. If needed, you can revoke the credentials at any time in the Cloudflare dashboard.A chatbot with service tokensHere at Cloudflare, we keep product statistics in an application we secure behind Access. When team members need to query or review data, they login with our identity provider and Access directs them to the tool.We built a bot to grab reports of product usage and share them directly in chat. However, the bot needed a way to reach the data behind Access without opening up a security hole in the application, so we gave the bot an Access service token.Each time a team member asks for the latest update on a product statistic, the bot uses its Client ID and Client Secret to login with Cloudflare Access that it also has permission to reach the application. Now that we gave the chatbot service tokens, the data is available to everyone instantly.What’s next?You can get started with Access service tokens today by following our guide here. Our chatbot is just one use case. With service tokens, you can leave IP whitelisting behind and authenticate any automated system that needs to reach something behind Access.

Introducing Six New Business-Oriented Themes News -

Today we’re excited to announce six new themes with an entrepreneurial spin: Calm Business, Elegant Business, Friendly Business, Modern Business, Professional Business, and Sophisticated Business. Designed by Takashi Irie, each theme in this collection is based on a clean, easy-to-navigate layout that’s well-suited to a wide range of businesses — but with six unique styles and tones, there’s a version that suits your distinctive brand. The sleek minimalism of Modern Business brings focus to your high-end fashion photography; Sophisticated Business brings a moody palette and stylized typography to complement the style of your upscale restaurant. Calm Business’s softness matches the peaceful tone of your small yoga studio, while and Friendly Business adds subtle but uplifting touches to create a welcoming online home for your hobby farm. Not to be outdone, Professional Business is solid and grounded to echo the integrity of your accounting firm, and Elegant Business’s combination of warmth and sophistication makes it a perfect fit for coffee shops. Each themes has a bold accent color you can customize to match your business’s branding. They all also include full support for the new WordPress block editor, allowing you to create a wide range of content for your site. You can learn more about each of these themes in our showcase!

Does AI Impact Social Media Marketing?

Reseller Club Blog -

Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media and the number will keep on increasing. With so many users investing their time online, it is only natural that companies start focusing their marketing strategies on social media. However, with the growing needs of the consumer and infinite possibilities, targeting the right customer, as well as, the market is tough especially when you even need to keep a track of them. It is at this time Artificial Intelligence (AI) comes to the rescue. But the question is how? In this article, we’ll learn what is Social Media Marketing and understand in depth how AI impacts Social Media Marketing. What is Social Media Marketing? Social Media Marketing (SMM) is a type of internet marketing that makes use of various social media platforms to promote a business and its products, thereby driving traffic to the business website. Some of the popular social media platforms that marketers use are Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. SMM is a simple and powerful way for marketers to reach out to their potential customers irrespective of the size of the business. As a business, some of the key things you would do as a part of your SMM campaign is to post images, videos and text updates for audience engagement. The more powerful the strategy, the more productive will be the outcome. One of the ways SMM helps your business is helping you create brand awareness. Take, for instance, you have a Facebook page for your business on this page there are roughly about say, 5 thousand followers. Out of these many followers if 1% likes/comments or shares your post which talks about your brand and has the website link, it increases the reach of your business, eventually leading to an increase in your website traffic. Furthermore, this enables you to establish your brand’s identity as it builds credibility thus, raising conversions. Apart from this, SMM also helps you interact with your customers better, understanding their needs and catering to them individually. This can be done by you replying to the customer’s comments or queries addressed by them either in the form of public posts/comments on posts or Private/Direct messages on your social media account. However, as we just noticed above the average number of people active on social media is in billions, and to cater to such a large audience would require an in-depth analysis and ideas which can be a mammoth task to a human mind. It is at this time that Artificial Intelligence comes to the rescue. Artificial Intelligence backed by the power of machine learning is slowly but surely changing the way businesses interact with consumers. Let us see how AI impacts SMM activities of a growing online business. 3 ways AI impact SMM for a growing business AI-powered bots and algorithms are replacing human analysing power and help in analyzing real-time trends and user engagement activities. Here are 4 ways in which these bots help. Predicts the outgrowth Predictive analysis is one of the core competencies of an AI-powered bot. With the help of predictive analysis, AI-powered bots are able to extract information from existing data sets in order to predict future outcomes.When it comes to Social Media Marketing, AI enables businesses to predict the growth or engagement activities in response to the customer. For example, if a customer likes a set of posts or always asks questions on other types of posts, as a marketer you learn to predict the next action and accordingly, design and release data that would predict the maximum outgrowth. Backtracks marketers AI algorithms at times backtrack. This helps marketers revisit points that are old. This way you as a marketer can steer clear of the things that hampered your progress and not repeat them again.For instance, businesses make decisions based on the past activities of users or their habits, be it search queries or the type of purchase made. Having this data helps marketers know their customers and serve them better by showing them the right kind of products. If marketers were to rely on manually understanding this data set, it would take weeks, eventually hampering productivity. Machine learning algorithms help marketers backtrack the data set and process a huge amount of information in fairly less time.Once you have this information, you can then effectively target your customers on social media with the right post or personalized messages that would entice them to click the link taking them to the website. And who knows, they might even make the purchase. Meltwater is one of the tools that you as a marketer can use to analyze your brand or optimise your social media marketing activities. Analyse the right time to target the audience The success of a campaign largely depends on the amount of user interaction. Hence, timing is of utmost importance. If you were to schedule a post or post a story on your social media account at a time when users are most inactive, it defeats not only the purpose of the post but also, doesn’t help build your brand.However, this gives rise to an important question – if you post at the same predicted ‘peak time’ wouldn’t other brands too? If yes, then you would be overcrowding the target user’s timeline. The solution to this query is, either you don’t think much and continue posting at the generic predicted time-slots or evaluate a bit more and post content at different time slots. Once you’re done with this, analyze each individual engagement and impressions on your posts. This way you come to know the preference of your target audience and cater to them better.Running an e-commerce store requires persistent effort right from what the user likes to what time he/she surfs the internet. However, catering to all the customers is impossible but it is possible to cater to most of them. AI-based tools help you analyze the location and the time zones of your customers and when they are the most active. When you run your campaigns at this time you will notice a significant change in user engagement. Also, using AI-powered tools to schedule your campaigns not only enables you to post them at the right time but also, reduces your efforts as a marketer to maintain a sheet with the when to post what tracker. Conclusion: In summary, social media channels are the best when it comes to leveraging and targeting a large amount of audience. Using the right AI-based tools can help you enhance your social media marketing by analyzing your customer interests, as well as, enable you to focus more on strategies for effective marketing rather than managing the activities themselves. Do you use any AI-based tool for your SMM activities or suggestions on the article? If yes, please do let us know in the comments below how has it helped you.

Should You Do a Cloud Website Backup or Keep an Offline Copy?

InMotion Hosting Blog -

Local and cloud website backup couldn’t be more important – especially if you own a business. If your website crashes and you lose all of your data, it’s not just you that’s affected, but your customers as well – it’s likely that you’re already aware of this and perform backups on a regular basis. What you might not be sure about is where to save all your data. With all the options out there, it can be confusing. Continue reading Should You Do a Cloud Website Backup or Keep an Offline Copy? at The Official InMotion Hosting Blog.

Best Times to Post on Social Media

InMotion Hosting Blog -

In 2018, there are 2.6 billion people using some form of social media. By 2021, that number is expected to be over 3.2 billion. As someone with an online business presence, that’s an awful lot of potential customers that you can advertise to if you know how to successfully manage a social media campaign. In order to do that, you need to know the peak times for posting on social media so that you can hit the largest targeted audience. Continue reading Best Times to Post on Social Media at The Official InMotion Hosting Blog.

Dedicated IP and Shared Hosting: What’s the Difference?

HostGator Blog -

The post Dedicated IP and Shared Hosting: What’s the Difference? appeared first on HostGator Blog. If you’re in the market for a new host there are a lot of things you’ll need to consider. Not only are there multiple types of web hosting available, but there are probably hundreds of different web hosting providers to choose from. Beyond choosing between the hosting provider and style of hosting, you’ll also need to sort through a lot of different technical terms and hosting requirements. After all, it can be difficult to find the right kind of hosting when you don’t know what you’re looking for. Below we look at two very common forms of hosting, shared hosting and dedicated IP hosting. Learn about what dedicated IP and shared hosting actually are, how they differ, as well as the pros and cons of each, so you can decide what style of hosting is best for your business. What is an IP Address? An Internet Protocol (IP) address is a way to reference and locate a computer that’s connected to a network. In this case, your IP address will reference the location of a server that’s connected to the internet. Every domain will be assigned an IP address. IP addresses are then mapped via the Domain Name System (DNS). This system works like an address book. When you type in a domain name into your web browser, your ISP will perform a DNS query. This query will then look up the name servers associated with your domain and finally send you to the requested website. That’s a lot of steps, but all of these tasks happen behind the scenes, and all take less than a couple of seconds. Without the DNS system, we’d be stuck typing in IP addresses into our browsers, instead of easy to remember domain names.   What’s a Dedicated IP Address? A dedicated IP address is an IP address that’s assigned to a single domain name. Think of this as your personal cell phone, as opposed to a home phone line that can be answered by anyone in your home. Here are a few of the most common benefits of a dedicated IP address:   On-Demand Website Access Sometimes you’ll want to start building your website or access it before the domain has effectively propagated. With a dedicated IP address you have direct server access, so you can view your website without having to change the DNS settings.   Improve Email Deliverability Most businesses have business email addresses that are associated with their domain names. In this case, you might also be sending emails over through an app on the server. If another site using the same IP address is using shady or spammy tactics, then this could have a negative impact on your email deliverability rates. With a dedicated IP address, your site is isolated from these negative consequences.   It’s a Requirement for Some Applications Some applications and server-side software might actually require that you have a dedicated IP address in order to function properly. This requirement isn’t as commonplace as it once was, but if you’re running a customer server, or require a unique server configuration, then a dedicated IP address might be a necessity.   Some Hosts Require Them for SSL Before, you needed a dedicated IP for SSL. Today, it’s no longer an across the board requirement, but some hosting providers might require it. It’s worth checking with your current hosting provider, to see if a dedicated IP is required for SSL.   What is Dedicated IP Hosting? Dedicated IP hosting has a variety of different meaning depending on your hosting provider. For example, it could mean that you have a dedicated IP address, but you’re still using shared hosting. Or, it can mean that you have a dedicated server, along with a dedicated IP address. Web hosting with a dedicated IP refers to your IP setup, rather than the type of hosting itself. Most hosts will be able to offer you a dedicated IP address no matter the kind of hosting environment you’re currently using. However, dedicated IP hosting typically refers to dedicated hosting. To define dedicated hosting, it is a style of hosting that provides you with your own physical server. Compare this to shared hosting where you’re sharing a single physical server with hundreds, or even thousands, of other websites.   Dedicated IP Hosting Pros and Cons The benefits of dedicated IP hosting depend on what you mean by dedicated IP hosting. If you’re strictly referring to a dedicated IP address (no matter the type of hosting you’re using), then refer to the dedicated IP address benefits above. However, if you’re referring to a dedicated IP server, then these are the benefits your site will receive:   Rock Solid Performance With a dedicated server, you have access to all of the resources of your server. This means that you’ll never run into bandwidth, disc space, or memory issues. Your site can receive a nearly unlimited volume of traffic without negatively affecting your site’s performance.   High Level of Security With a dedicated server, you not only receive a dedicated IP address, but you’ll have much higher levels of server security. With a dedicated server, you can create custom security protocols that are engineered to your unique websites. Plus, since you’re not sharing the server with any other users, a spammy or insecure website won’t affect your server.   High Level of Uptime Dedicated servers have very high uptime. You won’t experience any issues of your site being taken offline due to resource consumption.   Drawbacks of Dedicated Hosting Still, dedicated hosting isn’t perfect. Here are some of the biggest drawbacks of choosing this form of hosting:   It Can Be Expensive With a dedicated server, you’re paying for the entire physical server yourself. So, instead of splitting the costs between multiple users you’re responsible for the entire server cost yourself. However, with the higher dedicated hosting costs you’re getting direct access to a high-performance server. If you’re thinking about upgrading to a dedicated server plan, then you’re probably the type of website owner who can afford it. There are also cheap dedicated server hosting plans available, but with these it is highly recommended to do your research and know what you’re getting before purchasing.   High Level of Technical Expertise With a dedicated server, there’s a higher level of technical experience required. For example, you or your team will be responsible for server configuration and maintenance. If you don’t have the necessary technical skills, then you may need to bring on additional team members or consider using a managed hosting provider.   What’s a Shared IP Address? A shared IP address is an IP address that’s shared between multiple domains. It’s probably one of the most common IP address setups today. Hosting providers today are able to utilize a single IP address for multiple domain names, while still delivering users to the web page they specify. But, just because you’re using a shared IP address doesn’t mean that it’s shared hosting. With shared hosting, you’ll be sharing the server resources amongst multiple users on the same server. They often go together, but it’s not always the case.   What is Shared Hosting? In this section, we will discuss what is shared hosting so you can have a better idea of which hosting plan is best for you. Shared hosting is by and far the most common type of hosting. It’s well suited for beginners and can usually benefit sites up until they’re getting tens of thousands of visitors per month. Like we mentioned above, with shared hosting you’re sharing the server hardware and resources with dozens, hundreds, or maybe even thousands of other sites. This is done through server partitioning. Every user will have an allotted amount of storage, bandwidth, and more that they can use however they wish (within the host’s terms of service of course). Shared hosting is commonly equipped with an easy to use control panel, along with additional tools to help you get your site online as fast as possible, plus it’s usually the cheapest form of hosting you’ll be able to find!   Shared Hosting Pros Shared hosting is the most commonly used form of hosting in the world. It’s oriented towards beginners and can greatly aid in the site building process. Most site owners will start their online journey with a shared host, eventually “graduating” to other types of hosting as their sites expand.   It’s Cheap One of the main reasons people turn to shared hosting is because it’s incredibly cheap. Since you’re sharing server resources with other site owners you’ll be splitting these costs as well. When you’re just starting out online and don’t have much of a budget, the cheap monthly rate can be very beneficial.   Easy to Setup Shared hosting is incredibly easy to use. A shared hosting environment typically comes with pre-installed software scripts, or at least the ability to quickly install whatever kind of technology your site requires to function. For example, with a shared server environment you’ll have access to tools like WordPress, Joomla, website builders, and more. Any technical task can be accomplished through an app within cPanel.   Shared Hosting Cons Shared hosting can be very beneficial for the right kind of website owner. However, it’s not without its drawbacks. Although shared hosting can be the perfect fit when just starting out, some sites will quickly outgrow the service and need to upgrade to a higher package.   Limited Server Resources Shared hosting is limited with its disk space and bandwidth. Most websites won’t run into these limitations unless they’re growing quickly or are receiving a very high volume of traffic. However, in some cases, another site on the same server who’s experiencing a heavy load of traffic can actually negatively affect your website’s performance too.   Can’t Support Custom Setups With shared hosting, you’re given a wide range of software to choose from, but there isn’t much you can do to the actual server environment or underlying technology. You’re stuck with the customization options that are offered by the server environment, usually things like choosing your CMS or website builder, configuring email addresses, and more. If you need higher levels of customization that allows you to optimize your server environment for performance, or for your unique website needs, then you’ll need to upgrade to another form of hosting.   Dedicated IP Hosting vs Shared Hosting The main difference between dedicated IP and shared hosting is the IP address. The most common type of IP address is a shared IP address. In this scenario, multiple websites that are sharing the same server environment will also share the same IP address. With a dedicated IP address, your website is the only site that’s using the IP address—it’s yours and yours alone. When you choose dedicated server hosting it’ll typically be equipped with a dedicated IP address. It can be server specific (and you’ll receive a dedicated IP address for the server no matter how many sites you’re hosting). Or, you can have multiple dedicated IP addresses on a dedicated server environment (for each site that you’re hosting on the server). With shared hosting, you’re sharing the server resources, along with an IP address. It is possible to have a dedicated IP address on a shared server, but you’ll need to make this request through your host. Not every host has the underlying structure to support a dedicated IP address on a shared hosting environment.   Closing Thoughts Dedicated IP hosting and shared hosting both address very different needs in the hosting market. Shared hosting is a perfect choice for those just getting started online. It’s easy to use, simple to set up, and can support your site until you’re receiving pretty decent levels of traffic. However, you may run into performance issues, depending on the other site’s you’re sharing the server environment with. While if you’re using dedicated IP hosting, then you’re most likely on a dedicated server environment. Dedicated servers are oriented toward high-level sites, and and you can even use dedicated servers for games as well. A dedicated server offers you greater levels of server customization, security, control, and support for very high levels of traffic without any issues in site performance. Hopefully, you have a better idea of the differences between dedicated IP and shared hosting, so you can better choose the right hosting package when building a website. Find the post on the HostGator Blog

Your New 16-Step WordPress Maintenance Checklist: 2019 Edition

Liquid Web Official Blog -

I think you’ll agree with me when I say: WordPress maintenance can be a pain. Almost all WordPress users have heard stories about plugin updates or theme updates breaking sites, or worse, websites getting hacked. This WordPress maintenance checklist will take away the pain from keeping your website running stable and secure. It’ll give you a framework to structure maintenance into simple recurring tasks which you can partially automate. You can literally save days throughout the new year by using this checklist. I’ve broken down this checklist into multiple areas to account for maintenance tasks you should perform on a daily, weekly, monthly and yearly basis. You’ll find that most of the daily tasks can be automated with ease. The weekly and monthly tasks can sometimes be automated as well, but there are some things you will want to do manually. All tasks from this checklist come from my team’s experience of managing 100+ WordPress websites on behalf of our clients. I’m not saying this to sell you on my service but to demonstrate the practicability of this WordPress checklist. This is no fluffy checklist written for the purpose of creating a checklist. It’s a tool you’ll want to have in your belt. You don’t need to be a WordPress developer to follow along with this checklist. In fact, you won’t have to write a single line of code or touch any server setting. This checklist provides you with instructions for maintenance tasks on a high level – so you know that your site is set up properly. If your site breaks (e.g. because of a faulty plugin update that causes an error in combination with your theme) you might still need a developer at hand. But you’ll also be in the position to simply bring back a backup of your website to get it back up and running in no time. While this WordPress maintenance checklist gives you a glimpse into all of the areas that go into keeping a WordPress site running smoothly, it cannot hide the fact that WordPress maintenance is tricky. However, it will act as a beacon guiding you in the right direction. And if you’re on Liquid Web’s Managed WordPress Hosting plan, you’ll find maintaining your site even easier. Subscribe to the Liquid Web newsletter to get more WordPress content like this sent straight to your inbox. Daily WordPress Maintenance Tasks I’m fully aware that daily WordPress maintenance might not fit into your schedule. It certainly does not in mine. I’m a WordPress developer running my own business for maintenance services and loading speed optimization, a writer for Liquid Web (I love their approach to support the WP community), a full-time lead developer for a German agency, and a husband and friend. Surely you’ll agree that the daily WordPress care program should take as little time as possible. But no matter whether your business depends on your WordPress site (think of lead generation, e-commerce, etc) or whether your site is for your hobby, daily maintenance is important. Hence, I’ll give you three tasks you should perform on a daily basis. All of those can and should be automated because you want those maintenance tasks to be executed no matter what life throws at you. Software can do these things a lot better than humans. 1. Back Up Your Website Daily Having a backup of your website is mandatory. You never know when things could go south because your website can break for so many different reasons. It doesn’t even need to be a problem with WordPress itself, but could also be related to your hosting company’s servers or their infrastructure. The great news is that some professional WordPress developers have thought about this problem and created rock-solid solutions for us. While reliable hosting companies like Liquid Web do include backups in their Managed WordPress hosting plans, I like the security of having a second backup of my website somewhere in the cloud. As a free plugin, I rely on UpdraftPlus most of the time, including my own website WP Mastery. I’m happy to start my WordPress maintenance checklist with this particular plugin because it served me and my clients well for years. You can simply install it from your WP dashboard and then configure automated daily backups that get stored to whatever cloud service you prefer (I have my backups in Dropbox). If you’d like a paid alternative with a support team you can reach out to 24/7, I highly recommend you check out Their founder Akshat Choudhary gave an interview for Liquid Web recently, outlining how he runs his two businesses and what he thinks about WordPress security. 2. Get Notified About Downtime Every second in which your website isn’t accessible matters. You’re losing visitors and, more importantly, damaging your brand’s reputation. Just think about how people go crazy when Facebook isn’t online. Those incidents even make it to media outlets like USA TODAY. While your brand likely isn’t as big as Facebook, you still want to know when your website goes down so that you can bring it back online fast. Here are a few services that help monitor your site for uptime. UptimeRobot is a free service you can use to automatically test your website every five minutes. If a test fails, you’ll get a notification from their platform so you can reach out to your hosting company or website team to fix the issue. If you’re looking for a more complex and powerful website monitoring, have a look at Pingdom. That service isn’t free but gives you plenty of automated checks to ensure that your site is performing at its peak capacity at all times. 3. Protect Your Site Against Hackers With WordPress powering a third of the Internet, hackers love it as a target. Imagine how many websites they can attack that all use the same platform. Since most attacks are automated nowadays, you shouldn’t believe that your website will not be attacked just because it’s small. That’s why Liquid Web thinks security is important and why you should add your own measures as well. You can install tools like WordFence to have your website files monitored for unwanted changes (e.g. caused by malware). Weekly WordPress Maintenance Tasks 4. Install Pending Updates Installing updates isn’t a task you should take lightly. Always ensure you have a backup in place. Next, install the updates on a staging website first. Read this article on creating a staging site on Liquid Web or talk to your hosting support team if you’re not with Liquid Web. If you cannot test updates on a staging copy of your website first and still want to follow this WordPress maintenance checklist, install the pending updates one by one. Install your updates in this order: WordPress core updates Theme updates Plugin updates 5. Monitor Your Traffic And Rankings Do you currently know if your traffic went up or down over the past few weeks? Chances are that you don’t. However, knowing how your traffic and rankings develop can be a game changer to your business. You can base decisions on that data: How your content marketing campaigns are performing How your visitors respond to your content (time on page, bounce rate, etc) How your SEO strategy is working Whether your site got blacklisted (organic traffic dropped) Whether one of your content pieces got more attention than usual. Leverage Google Analytics to report last week’s data via email every Monday. You only need to include the most relevant numbers in that report so you can skim through it within a minute and only dive deeper if a number stands out from the rest. 6. Run Malware Scans As I already mentioned in the checklist (see #3), protecting your website against hackers is crucially important. The plugin WordFence which I mentioned earlier can run automated malware scans, but there are more tools you might want to leverage. Sucuri’s Sitecheck platform is one of my favorite malware scanners. It’s a free tool that analyzes your website for known WordPress malware and provides other helpful information as well. 7. Moderate Comments Depending on whether you have comments activated on your blog, you’ll want to moderate them on a weekly basis (or more often if necessary). Delete spam comments to free up space in your database and reply to relevant comments. This is not just a great way to declutter your WordPress site, it also helps you keep an active relationship with your readers. 8. Go Through Your Site Visually Perform a visual check of your website at least weekly. You’ll want to be sure that your site looks the way you want it to! Don’t just perform this check in your favorite browser you use all the time, but also test your site in other widely used browsers. At least include Chrome, Firefox, Safari, Internet Explorer / Microsoft Edge, an Android phone and an iOS phone. If this checklist item sounds too labor intensive, move it to the monthly section of my WordPress maintenance checklist. Just ensure you do it regularly! Monthly WordPress Maintenance Tasks 9. Clean Up Your Database From Junk Data Having a clean WordPress database helps with making your site load faster. Junk data can be spam comments, settings from plugins that were uninstalled but not deleted, post revisions, and other data that is a bit more technical to explain. My go-to plugin for optimizing WordPress databases is Swift Performance Pro but since that is paid, you can use WP Sweep as a free alternative. Just be sure that your database is backed up before you start the cleaning process! 10. Remove Unnecessary Users Having outdated or unnecessary users active on your website is a serious security risk. Those users could be co-workers that switched divisions or had to be let go, logins for plugin or theme support, authors that aren’t active anymore, and so on. You never know whether their passwords are secure, whether they share their passwords with others or whether hackers know their email addresses and can thus launch targeted attacks against your site. Hence, I recommend you go through your list of users once per month and delete all users that aren’t absolutely needed. Especially have a look at the users with administrative capabilities and double-check if those users need to be admins. 11. Delete Unused Themes And Plugins Similar to the unnecessary users, there’s also no reason to keep unused themes and plugins in your WordPress site. Delete those plugins and themes you don’t need any more to remove those files from your server and the settings from the database. Remember to clean your WordPress cache after this step, so that your site loads with only those plugins necessary. 12. Check The Loading Time Of Your Website Besides security, this WordPress maintenance checklist also focuses on making websites faster. Make sure you check your site’s loading time regularly. I run my site through GTmetrix weekly to ensure that my changes to not negatively impact my loading time. By doing this every week, it becomes easier to identify bottlenecks that limit the performance of your website. 13. Search For Broken Links In Your Content Broken links are links that go nowhere and result in error messages. You don’t want those to be in your content, because it makes your content look like it’s researched badly. There is a very popular plugin called Broken Link Checker, which I do NOT recommend at all. Even though it reliably points out all broken links on your site, it’s known to slow down loading times – which is a no-go in my eyes. Instead, you can use to find links on your site that are broken. If you insist on using Broken Link Checker, be sure to measure your site’s loading time carefully. 14. Check The Google Search Console The Google Search Console is a free tool that provides you with an abundance of information on how Google thinks your site is performing. It’s a good habit to look into your console once per month to check if there are any errors creeping up, such as content that can’t be found on your site, indexing errors, or other problems. Yearly WordPress Maintenance Tasks 15. Review Your WordPress Setup Once per year, set aside 2-3 hours to review your entire setup. You might need more time than that depending on your experience with WordPress, but you should take the time to: Review your hosting company, see if it still fits your requirements and how it compares it to other hosting companies that specialize in WordPress hosting. Review the theme you’re using and check for alternatives that might load faster, look better or are easier to use. Review the plugins and search for better performing alternatives. Review 3rd-party services like CDNs, analytics tools, split-testing tools, and others. With these review items, you can be sure that your site is ready for another year of high-performing online marketing instead of letting components of your site get older and older without even noticing. 16. Review Your Content Strategy Similarly to reviewing the technical components of your website, you also should take time to review how your content strategy is performing. While your content strategy heavily depends on your marketing goals, budget, team capacity, and other factors, there are a few metrics that are worth including in almost any content strategy review: Use Google Analytics to get an idea of which posts and pages get the most visits. Check which traffic sources have the highest time on page and conversion rate and the lowest bounce rate. Find out which geographical areas seem to value your content most (this might be a potential for targeted ads). Review the performance of your opt-in forms and calls to action. Ensure that event tracking (e.g. clicks on important buttons) is set up and running. Check which content gets the most shares and comments to double down on those topics. This WordPress maintenance checklist gives you a more than a solid overview of key factors that can turn your WordPress site into a valuable asset. At the very least, it’ll help you save time in your regular maintenance tasks and will ensure you don’t miss important steps. Managed WordPress Can Help Liquid Web can take care of many of these things for you automatically with Managed WordPress Hosting. From daily backups to automatic core WordPress and plugin updates, they can streamline your process. The post Your New 16-Step WordPress Maintenance Checklist: 2019 Edition appeared first on Liquid Web.


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