Industry Buzz

3 Analytics Tools That Help Measure Your Marketing Results

Social Media Examiner -

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […] The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

11 Ultimate Techniques to Promote Your Mobile App

Pickaweb Blog -

How to market your mobile app We have divided our marketing tactics based on two categories: Pre-launch and post-launch app marketing strategy! Pre-launch app marketing #-1 Start marketing long before you are planning to launch your app From the time you decide to build an app and you have a concept and designs in place, The post 11 Ultimate Techniques to Promote Your Mobile App appeared first on Pickaweb.

How to Simplify Your E-Commerce Purchasing Process

Pickaweb Blog -

It’s not enough to offer a great product or service online. Getting it in front of your intended audience requires a strategic plan consisting of a series of decisions made by you. For example, from the minute you decide to put your e-commerce business in front of the public, you’re thinking about how your actions The post How to Simplify Your E-Commerce Purchasing Process appeared first on Pickaweb.

7 Tips To Market Yourself As A Freelance Designer

Pickaweb Blog -

When it comes to making money within the boundaries of your home, freelancing is the best option. The sector is booming fast. According to Nasdaq, by 2020, 43% of the workforce in the United States will be freelancers. Besides many industries, graphic design is one sector that’s bringing freelancing jobs for professionals all around the The post 7 Tips To Market Yourself As A Freelance Designer appeared first on Pickaweb.

Comparing Shared Hosting to VPS

InMotion Hosting Blog -

If you are looking for a hosting provider for your company or personal website, then you have a lot of different options. Two of the biggest that you will come across is shared hosting and a virtual private server (VPS). If you are looking to make the jump online, then here are how the two different platforms stack up and what you can expect with each one. What exactly are shared hosting and VPS? Continue reading Comparing Shared Hosting to VPS at The Official InMotion Hosting Blog.

Incorporating Speed, Agility, and Intelligence into a Growing Brand

WP Engine -

Iovate Health Sciences International Inc. is a dynamic, leading-edge nutritional company that delivers high-quality, innovative, and nutritional products around the world. One of their most well-known brands, Hydroxycut, is the number one weight loss supplement brand in America. Their scientifically researched products are designed to supplement a healthy lifestyle. Iovate and Hydroxycut were determined to… The post Incorporating Speed, Agility, and Intelligence into a Growing Brand appeared first on WP Engine.

Spark Deeper Conversations with Document and Presentation Upload Ability

LinkedIn Official Blog -

Using different types of documents and presentations in our day-to-day jobs can help share information, capture insights, and break down complex topics. Whether it’s sharing slides from a conference you spoke at or a playbook with best practices, these conversations can help you navigate your work life and be more successful. To help, we’ve now added the ability for all members to upload documents and presentations such as PDFs and PowerPoints directly to your feed, in a group, or to your... .

How to Tell If Your Business Idea is a Good One

The Blog -

Stop and take in your surroundings. Are you seated at your desk with a cup of coffee, pens, and papers splayed about you? Are you outside, reading this post from your mobile phone while a plane flies overhead? What do all of these things — the cup of coffee, pens, and planes have in common? Each of them started as an idea. Could you imagine what our world would look like if the Wright brothers hadn’t dreamt of sailing the skies and then carried their idea through to fruition? Without planes, maybe we wouldn’t have a global economy, or perhaps you’d never have met your significant other. Everything product or business begins with an idea, but that doesn’t mean every idea is good. Is the business idea you’ve been tossing around worth pursuing? Is your product idea worth pitching on Shark Tank? If you don’t know, don’t worry. We’re going to take a look at different ways to vet your idea so you’ll understand if it’s time to take it to the next level or if you should steer clear of pursuit. It all starts with the right domain. Get yours today at Determining the value of your idea What’s your value proposition? If you’re familiar with the business world then value proposition is a term you’ve heard before. You might think value propositions are the strict purview of business plans, but it doesn’t hurt to think of your value proposition early and often. A value proposition is a statement that clearly and concisely details the unique benefits your idea offers. It needs to convince others that your idea is better than others like it. Image courtesy of So how do you determine if your idea has an edge over the others? A good place to start is by researching your competition. You have the power of the internet at your fingertips — take a gander at Google, audit Amazon, and don’t forget Facebook. What makes your idea better than your competitors’ — can you put your finger on it? If you’re having a tough time identifying how your idea outshines the others then ask someone you trust to talk it over.  If you find that your idea doesn’t have an advantage over the others, then it’s probably time to set it aside and move on to the next. Talk it out “The ability to express an idea is well-nigh as important as the idea itself.” -Bernard Baruch Nothing flourishes in a vacuum. If you want your idea to succeed then you need to get input on it from other people. Consider asking friends, relatives, coworkers, business advisors, and most importantly, your desired audience. Think about your idea and ask yourself the following questions. Who will benefit from it? What does your ideal customer or client look like? Once you have a better understanding of what they look like, go find those people and get their feedback. If they have concerns, address them. If they have praise, thank them. Take their insights and feedback to heart and make the necessary adjustments to your idea. You’ll have a good sense of your idea’s tenability after talking to others. You’ll come to know if your idea solves a universal, or common, problem, or if it’s unrelatable to most people. If it’s the former, you’re in good shape. Use your findings to improve upon your idea until you find something that resonates, or if it becomes apparent that your idea isn’t well received, consider scrapping it. Know yourself and when to ask for help “One’s mind, once stretched by a new idea, never regains its original dimensions.” – Oliver Wendell Holmes Ideas are as varied as the people who think them. No one else on this planet has your memories, your experience, or shares your thoughts. This is truly your unique advantage. So what is it that informs you and the way you think? Is your idea born from your years of specialized study and training, or is your background somewhere else? If your experience is in computer science but you’ve been inspired to revolutionize animal husbandry, chances are you’re going to be a little out of your element. Your idea can be good, really good, but you need someone who knows the animal husbandry business to help you fill in the missing pieces that allow your idea to take root and grow. Don’t get defeated if you find yourself at a bit of a loss sometimes, there are people out there with the insight you need and the willingness to help. Consider taking a local class or finding online instruction. So what if you’re not an expert in something right now?— that doesn’t mean it has to stay that way. However, if you’re not willing to put in the time and elbow grease required to learn and grow, you can give that idea a hard pass. It all starts with the right domain. Get yours today at All it takes is one idea One idea can revolutionize the world. Pasteurization, computers, social media — at some point these were mere ideas. Someone, somewhere, took the time to think them through, vet their potential, and bring them to life. Deciding whether or not your idea is worthy of pursuit is possible. Look to identify and explain the value in your idea, open it up for feedback and critiques, and examine yourself — does your expertise and skill set help you or will you have to seek outside counsel or classes? What other criteria or steps have you used to vet your business and product ideas? We’d love to hear about them, so make sure to reply below. The post How to Tell If Your Business Idea is a Good One appeared first on | Blog.

March 2019’s Best WordPress, Magento, and CMS Content

Nexcess Blog -

It’s time for our monthly roundup! If you’re looking for the same great articles the rest of the year, follow us on Twitter, Facebook, and Google+. Enjoy and let us know if we missed anything important in the comment section. WordPress and WooCommerce How Will Gutenberg Phase 4 Impact Multilingual Solutions for WordPress? – “You… Continue reading →

6 Compelling Templates You Can Use to Create Your Website

DreamHost Blog -

Using a template for your website is a smart way to create a framework without having to build everything from scratch. If you’re a WordPress user, you’ll notice that templates serve nearly an identical function to themes. They give you a starting point, which you can then customize. The best templates are usually tailored to a specific purpose and should be easy to edit so they match your preferences perfectly. Fortunately, our Remixer website builder contains a number of compelling and functional templates, also known as Remixer themes. Each can be easily configured using a simple click-to-edit interface. In this guide, we’ll look at the different types of websites you can create in Remixer and show you the templates that will get you there. 1. Small Business As a small business owner, you’ll want a site that clearly highlights your products or services and provides all the information your potential customers are likely to need. Fortunately, the Small Business template is a great place to start. This template is ideal for small businesses that want a simple but attention-grabbing landing page. By default, it contains sections where you can highlight featured products with both an image and supporting details. The Small Business template is also equipped with an animated slider, where you can add customer reviews and testimonials. This is a perfect way to create a vivid and engaging page without making it feel cluttered. Toward the bottom of the page, you’ll find a menu and contact details. Here you can add practical information for your potential and existing clients. Naturally, the menu won’t apply to all businesses, but you’re free to use the Remixer tools to replace it with a section that is more appropriate to your requirements. Related: The 30 Best Apps for Small Businesses in 2019 Also Recommended: Bistro If your business is based around food (or you want a sleek and simple site for a restaurant or food truck), you might also want to consider the Bistro template. This option is focused on presenting information in a straightforward manner, featuring product images and a menu front and center. In a nutshell, Bistro is a no-frills option that still looks very appealing. With this template, you can easily create a functional and professional site in minutes by adding your own menu and images. 2. Professional Creating an effective website about yourself relies on solid storytelling. You have to show off your skills, experience, and accomplishments in a way that’s engaging. This isn’t always easy, but using the Professional template will help you along the way. This template is designed to highlight a professional individual and their accomplishments. Whether you’re a photographer, fashion designer, or another type of creative professional, this template can be used to show off your skills in the best possible light. There are places to add testimonials, along with plenty of images. The included gallery feature enables users to click on photos to see their full-size versions. Naturally, you can customize the gallery to suit your requirements. Plus, by adding your own story to this template, you can quickly display your skill set to potential collaborators and clients. Related: How This DreamHost Customer Grew a Photography Business with a Vibrant Website Also Recommended: Presenter If the focus of your site is not yourself but a single product, the Presenter template has your back. This is a very clean and simple template, which can be used to highlight an individual product or service effectively. The first thing you’ll see in this template is a prominent product image along with supporting information and a clear Call to Action (CTA). Scrolling down, you’ll find sections where you can discuss the benefits and features of the product. All you have to do is to replace the dummy content with your own copy, and you’ll have a robust product landing page in no time. 3. Event If you’re planning a gathering that requires complex logistics and information that needs to be made available to a lot of people, the Event template is a great fit. The default template uses a wedding as the event in question, but you can use it for pretty much any occasion you need an online portal for. This template includes sections covering the event’s location and time, and even offers an image gallery. You could also use this template for a wide range of events — from a birthday or graduation to a corporate event or conference. The great thing about this template is that Remixer enables you to make the finished site all your own, just as much as the event itself. Also Recommended: Capture The Capture template is a very basic but stylish alternative to Event. If your occasion doesn’t require as much complexity, this template might be for you. Perhaps it’s a concert or business event, for example, and you only need to provide simple information. The dark theme and pre-included photo gallery make Capture stand out without being flashy. If you scroll down, you’ll also see the contact form, which you can use to let visitors ask questions or even sign up for the event. 4. Creative Sometimes you want your work to speak for itself. As a creative professional, your primary focus is on the work you create, and you’ll likely want your site to reflect that. If that’s the case, the elegant Creative template is for you. This is a minimalist template with very little text content, which instead focuses on white space that lets the images take the spotlight. You can use this feature to highlight your portfolio, without cluttering the site with unnecessary content. Naturally, you can tailor your portfolio to match the kind of work you want to feature. For example, you can add more text to describe each piece or take the text out entirely to give your work even more space to shine. Using the Creative template is one of the fastest and simplest ways to highlight your artwork or designs on your website. The customizability of Remixer also enables you to easily configure the base template to create something unique with minimal time and effort. Also Recommended: The Traveler If you want to share an experience or story, The Traveler lets you do that with a captivating design. It’s a more content-heavy option and enables you to construct a story using your art. Images, colors, and text are used together to let you create something attention-grabbing and unique. You can choose from a handful of color schemes, and customize everything to construct a design that is best suited to telling the story of your work. Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up 5. Storyteller Storyteller is a breezy and versatile template that lets you work with several different types of content. While not strictly a blog, it uses a similar style to help text, video, featured images, and photo galleries all come together. As the name implies, this template is a solid choice for those who want to tell a story with their content. The way different elements are contrasted and complement each other opens up many creative design options. Also Recommended: Documentation If you want the most scaled-down, no-frills approach to website design, Documentation may be what you’re looking for. This is a template created especially for text content with minimal styling. It’s perfect if you want to include large amounts of text without any flashy formatting or content. Plus, it’s highly functional and very easy to maintain. 6. Startup If you’re a startup business looking to promote a unique idea, we recommend the aptly-named Startup template. The goal of this template is to present and explain your business using a clean design. Images and text get plenty of space to stand out, which makes it easy to highlight the benefits of your business. As with all landing pages, this one is built around a singular focus that you want to impart to the visitor. In this case, that focus is your idea. The sections that combine images and text enable you to tell your business’ story, explain what you do, and illustrate the benefits of your work. Also Recommended: Sound Perhaps your startup is a little more personal than a company that designs robots. Maybe it’s just you, your band, and your instruments. In that case, the Sound template is ideal for showcasing your work. This design includes a tour schedule, a place to introduce the band members, and a video section where you can show off your stuff. Need a Beautiful Website?Design it yourself with Remixer, our easy-to-use website builder. No coding required.Set Up Your Site Finding Your Perfect Fit Creating a website used to be a time-consuming, technical process that required experience and patience. But times have changed. Remixer, along with its many included templates, enables you to create just about any type of website you can envision. Plus, the click-to-edit interface makes it easy to customize your template to match your unique needs. In short, this is a perfect solution for when you want a fast, easy tool that requires little-to-no prior experience. The post 6 Compelling Templates You Can Use to Create Your Website appeared first on Welcome to the Official DreamHost Blog.

Choosing a Website Builder

InMotion Hosting Blog -

Many people are trying to decide if they want a heavy-duty configuration for their website or if they should just get an easy to use website builder. Ultimately, this is up to your personal needs and individual tastes. But there are several easy builders on the market that can help the average, non-tech savvy person create a website that can fuel their business or just showcase their personal interests. Here’s a breakdown of what you need to look for when choosing a website builder. Continue reading Choosing a Website Builder at The Official InMotion Hosting Blog.


HostGator Blog -

The post VPS vs VPN appeared first on HostGator Blog. VPS and VPN are two commonly confused terms. Their acronyms are similar, so it’s common for the two to get mixed up. However, they each refer to two very different types of services. Essentially, a Virtual Private Server (VPS) is a form of web hosting, while a Virtual Private Network (VPN) is a service and technology that allows you to remain completely private and anonymous when using the web. Even though these are very different services, they’re commonly grouped together due to their names. Mixing up these two terms can be confusing, especially when you’re just starting your journey online. Below we explore what a VPS is and how it works, along with how it differs from a VPN in our VPS vs VPN comparison. What is a VPS? Before we can do our comparison, it’s first important to identify what VPS hosting is and discuss how it is unique from other platforms. Like we mentioned in the introduction, VPS stands for Virtual Private Server. It’s a form of web hosting offered by hosting companies that provide you with a virtual server environment to host your website. If that’s a bit confusing, we’ll break it down a bit further. A server is a computer that’s used to store website files and data. When you type a domain name into a browser the browser communicates with the server and renders all of the stored site files. There’s a multitude of different forms of web hosting, including dedicated hosting, shared hosting, managed hosting, WordPress VPS hosting, cloud hosting and more. VPS hosting uses virtualization technology to split a single physical server into multiple different virtual servers. This makes it so you have greater access to server resources, along with the ability to expand the virtual server when your needs arise. Since it’s a virtual server you’re not tied to the limitations of a single physical server. Also, since it’s a private server environment you won’t be sharing server resources with any other users. Now, you will be sharing actual physical servers, but with the employed virtualization technology there won’t be any overlap of server usage. How Does VPS Hosting Work? Let’s dig into what happens behind the scenes that allow VPS hosting to work. At the core, it operates similarly to software like VMware. This style of software enables you to run multiple virtualized operating systems from a single machine. So, if you currently have a MacBook running MacOS, you can quickly switch over to Windows 10 without having to restart your computer. A VPS server uses similar technology to run a virtual server environment. Let’s say you have a standard dedicated server. On top of that dedicated server, you can create several virtual servers that act as their own dedicated server environments.    Typically a VPS server will pull from multiple different dedicated servers as well. That way if one goes offline, or is undergoing routine maintenance it won’t affect the performance of your site. Each VPS server is completely isolated and private from any other virtual server that’s using the same physical server. Pros of VPS Hosting VPS hosting is a solid choice for users who need more than a shared server but aren’t quite ready for a dedicated server. Here are some of the biggest advantages of using VPS hosting: It’s cost-effective. With VPS hosting you basically have access to a dedicated server, without the cost of a physical dedicated server. Greater server customization. Generally, you’ll pay for what you want and be able to only add features that you require to run your website. Easy to scale your server. With VPS hosting you can gradually expand the number of server resources you have access to, and won’t have to pay for server resources you don’t require. Greater server control. When you compare VPS vs. shared hosting, you’ll get a higher level of access to your server, plus root access, and the ability to run certain server scripts. Solid technical support. With VPS hosting you’ll generally have access to improved technical support staff and will have more hand-holding when compared to a standard dedicated server. Cons of VPS Hosting Still, VPS hosting isn’t perfect for every kind of website owner. In fact, you should probably only consider VPS hosting once you’ve “graduated” from a shared hosting plan. When it’s time to migrate your shared hosting to VPS, you’ll be given more space and flexibility for managing your site. ,. Still, there are some disadvantages you’ll want to be aware of. Here are the biggest drawbacks to VPS hosting: It’s comparatively more expensive. If you’re coming from shared hosting, then know that VPS will be more expensive than shared hosting. It’s not as expensive as dedicated hosting. But the price will depend on your overall resource requirements. Overall, it’s cost effective, but you will be paying a higher monthly rate. You can run into resource allocation issues. In some cases, you can run into resource allocation issues. This is when another site running a VPS uses too large a volume of physical server resources and your site’s performance will slow down. However, this typically only happens if you’re using a low-quality VPS host.   When Should I Use VPS Hosting? VPS is a common next step after your site has outgrown the limits of a basic shared hosting plan. It’s a nice in-between for those who don’t want to upgrade to a fully dedicated server but can no longer use shared hosting. So, what is VPS hosting used for? Take a look at the situations below: You need speed and performance. If your site is growing in size and you’re experiencing a higher volume of traffic, then you’ll need a hosting plan that can keep up. VPS hosting is scalable and can support large and high-traffic sites. You need a custom server setup. With a VPS server you get more control over your server environment. Not only do you get root server access but you’ll have the ability to choose your own operating system and make other customizations as well. You want flexible server resources. With VPS hosting you can more easily scale up your server resource needs as your site grows, or you’re experiencing a large volume of traffic. Since you’re not constrained to a single physical server it’s much easier to expand your resource requirements. Essentially, a VPS offers you offers you the same benefits that a private server will give you, all while sharing the cost of hosting services. What is a VPN and How Does it Work? VPN stands for Virtual Private Network. Essentially, a VPN creates a private and secure network, which then extends across your entire network connection. It offers you a way to remain anonymous online, while securing any data that passes over the connection. Once you fire up your VPN software of choice your VPN client will automatically encrypt any data that are sent over a network connection. Before any data passes over a network connection first it’ll pass through the VPN. The VPN will then encrypt the traffic and pass it on. Any online portal you end up on will see the transmitted data as originating from the VPN server, not your home (or coffee shop) network. When you connect to the internet without a VPN enabled, any data you’re transmitting is essentially open to anyone with the right tools. For most situations, this will be perfectly fine, but if you’re sharing sensitive information, like your banking details, emails, or anything else, then you might want another layer of protection. When you’re using a VPN any data that you transmit over the internet goes directly from your ISP to the VPN server, then the VPN connects to the internet for you. This helps to diminish or completely reduce a lot of the most common security risks you’ll run into online. For example, when you’re using a VPN it’s very difficult to connect your computer back to any data that you’re transmitting. Plus, all of your data will be encrypted, so if your information is intercepted no one will be able to interpret your data. Pros of Using a VPN When you use a VPN you’ll help to keep yourself more secure while using the web. But, beyond achieving a higher level of security there’s a myriad of other benefits you’ll receive when using a VPN too. Here are some of the biggest benefits of using a VPN: Access georestricted content. A VPN allows you to get around certain content restrictions. For example, you might want to watch a Netflix show that isn’t available in your country. You can bypass this with a VPN. Protects your data. Since VPNs encrypt your data before sending it over the network, your data will always be safe and secure from prying eyes. Keeps you safe online. If you routinely access wi-fi networks that are unsecured, you can use a VPN to bolster your security and ensure you stay safe online. Not only will using a VPN give you all of those advantages above. But, it’s also surprisingly affordable. The monthly cost of a VPN is usually on par with a cheap shared hosting plan. Cons of Using a VPN Even though using a VPN is a great step to take towards protecting yourself online it isn’t without its drawbacks. Here are some of the most common drawbacks you’ll experience when using a VPN: Slower internet connection. Since a VPN adds layers of encryption to your data this will slow down your internet connection. If you already have a slow internet connection, this could make your internet connection virtually unusable. Security issues can still arise. VPNs aren’t perfect. Often achieving a high level of security will rely upon configuring your VPN properly. There have also been circumstances where DNS and IP leaks occur, exposing your once secured data. Your VPN connection can drop. If your VPN connection drops you lose any existing anonymity. Although some VPNs employ a kill switch feature which will disconnect you from the internet if a drop occurs. When Should I Use a VPN? Most people can benefit from using a VPN, especially if you’re concerned about your online privacy. You can use a VPN whenever you connect to the internet. Since it runs in the background it won’t impede any existing online activities, however, it might impact your internet speeds depending on your connection, and the VPN software you’re using. Basically, if any of the following circumstances sound like you, then consider using a quality VPN: You want to get around content blocks. Some countries censor their internet content. To access this content you’ll need a way to get around country-specific blocks while remaining anonymous online. Beyond a censored internet, you can use a VPN to get around country geo-restrictions on streaming content like Netflix.   You want secure data and network connections. With a VPN behind you, your internet connection will be incredibly secure. Any private data you share over the internet will be encrypted and safe. You want to remain anonymous online. Since you’re using the VPN IP address, your IP and other personal information will be fully anonymous.You’re using unsecured wi-fi networks. Accessing public wi-fi networks can put your information at risk. If you regularly access wifi from outside of your home, a VPN will keep your information safe. VPS vs. VPN VPS hosting is a service that allows you to host your website on a virtual server environment, while a VPN is a user-oriented tool that lets you browse the web safely and securely. Probably the only thing that a VPS and VPN have in common (beyond a closely-related acronym) is the virtualization aspect of each of the services. They both serve completely different needs, although as a user you can rely upon both services. For example, if you have a large and high-traffic website you can use VPS hosting to host your site. Then, you can use VPN software while you’re accessing the internet to manage your site, to protect any data you’re sending over the internet. Hopefully, you have a better understanding of how VPS hosting and VPNs work, along with the unique purposes they serve. Whether you want to learn how to build a website or register a domain name, our HostGator experts can help you with all your web hosting questions. Contact us today to learn how to build your dream website. Find the post on the HostGator Blog

5 Questions for Rackspace SVP of Corporate Development Jesse Burros

The Rackspace Blog & Newsroom -

Former investment banker Jesse Burros, who established and led the cloud services investment banking practice at BMO Capital Markets, joins Rackspace this week as Senior Vice President of Corporate Development. He brings with him a more intimate view of Rackspace’s financial and market positions than most new hires, having served as an advisor to Rackspace on […] The post 5 Questions for Rackspace SVP of Corporate Development Jesse Burros appeared first on The Official Rackspace Blog.

Rackspace Appoints Jesse Burros as Senior Vice President of Corporate Development

The Rackspace Blog & Newsroom -

SAN ANTONIO – April 2, 2019 – Rackspace today announced it has hired Jesse Burros as senior vice president of corporate development. Burros, who brings nearly 15 years of corporate development and investment banking experience, will be responsible for leading the company’s mergers and acquisitions strategy and execution, as well as Investor Relations. “Jesse is […] The post Rackspace Appoints Jesse Burros as Senior Vice President of Corporate Development appeared first on The Official Rackspace Blog.

How to Create Instagram Stories People Love to Watch

Social Media Examiner -

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […] The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

Application Web Hosting 101

HostGator Blog -

The post Application Web Hosting 101 appeared first on HostGator Blog. You’re still working out the details for your website and you’re facing two related decisions: what application will you use to build your website, and what type of web hosting will you choose? While it’s possible to build your website without using one of the popular applications available, using an application such as a content management system (CMS) is an extremely popular choice for good reason. They make website creation and maintenance easier and can help you implement more of the elements and features you want on your website. What Is Application Web Hosting? To understand application web hosting, you should start by understanding what web hosting is. Web Hosting Every website you encounter online is made up of a number of different files and elements arranged in just such a way to create your website experience. While we tend to think of the things we encounter online as existing somewhere outside of physical space (we even call it “cyberspace”), all of the different parts that go into making up each website do take up space. And it all has to be stored in a physical web server that’s powerful enough to hold the many files that make up the website, and to deliver them all up to every visitor that comes to the site. That requires a lot of space and bandwidth on a platform, which makes web hosting something that few website owners can handle on their own. Instead, the vast majority of websites are hosted by companies that provide web hosting on a subscription model. These companies maintain the buildings required to house thousands of physical web servers. They do regular maintenance on the servers, provide the climate controlled environment required to keep them in good working condition, and put protections into place to keep them from being hurt by bad weather or accessed by malicious hackers. In exchange for paying a set amount of money each month or year, you can rent out a space on one of these servers (or a whole server with dedicated server hosting, if you need it). It’s a necessary service all websites need in order to be accessible online. Application Hosting Packages The short version: application hosting is the term used to describe web hosting plans that specialize in providing hosting services for websites built on a particular application. Many websites are now built and maintained using popular applications. This includes popular CMSs such as WordPress or applications specifically designed for building forums like phpBB. While many types of web hosting services will work fine for websites built with a particular application, application web hosting plans provide specific features and benefits related to the application you built your website with. They can make it easier to install the application software when you’re getting started, and provide special compatibility that ensures your web hosting account and application software play nice together. How Does Application Hosting Compare to Other Web Hosting? The main difference is that you never have to worry about compatibility issues between your application and your web hosting service. Application web hosting plans often include easy one-click installation of your application, so you can get the two services working together on a single platform without any real effort or difficulty. In addition, an application hosting plan may include features that allow you to more easily access or use the application’s features within your web hosting account, to make the experience of working on your website more seamless and efficient. In short, while other web hosting services may work just fine for your website, finding an application web hosting plan that supports the application you use can make your life a little easier. What to Look for In an Application Web Hosting Plan If you’ve decided to seek out an application web hosting plan for your new website, there are a few main features you should look out for: Compatibility with your preferred application This is the whole point of getting an application-specific web hosting plan to begin with. Make sure the application hosting option you consider works specifically with the CMS, forum, or wiki application you’ll be using for your website. Application hosting isn’t one-size-fits-all, so find the option that will fit your particular needs. Easy setup A web hosting plan that offers one-click set up for the application you use will vastly simplify the set-up process. But also consider how intuitive the web hosting company’s account management and cPanel tools are. And look into what kind of resources they offer to help you get started using the web hosting service. Your web hosting account will be where you complete important tasks like domain name management, setting up redirects, and managing your web hosting billing. You want to make sure it’s all easy to learn and use.   99% uptime One of the main jobs a web hosting company has is keeping your website up and available on the web. Realistically, web hosting servers do occasionally have to go offline for maintenance. And sometimes they go offline for other reasons, such as issues caused by improper maintenance, repair needs, hacker attacks, weather-related disruptions (the server warehouse floods, for example), or hardware glitches. One of the main differentiating factors between different web hosting providers is how much of the time their service is affected by these kinds of issues. If you choose an unreliable application hosting provider, your website could end up offline frequently while they deal with various issues. Ideally, you want to find an application hosting provider that promises at least 99% uptime and backs that up with a guarantee. Some of the most reputable web host providers go even further, such as HostGator’s 99.9% uptime guarantee. If you want people to be able to access your website every time they visit, make uptime a priority in your decision. 24/7 customer service Working with websites, no matter the application you use, will present challenges and issues on occasion. When that happens, you want to be able to identify the issue and fix it fast. If your application hosting company doesn’t offer customer service at all hours, you could be stuck waiting for hours to fix a serious issue with your website, delivering your visitors a disappointing experience all the while. Look for an application web hosting company that promises 24/7 customer support. And check that they provide your preferred option for communication when issues arise, whether that’s live chat, email, or phone. Security features Website hacks and data breaches are nearly everyday news lately. And the most popular website application are often targets of hacks because of their popularity. Website owners should always be on the offensive when it comes to security. While there are a number of steps you can take to keep your website secure, one of the first and most important is choosing a respected web hosting provider. A web hosting company that invests in the infrastructure to keep their web servers protected and sets up firewalls to keep hackers out is the first line of defense you have. Many application hosting packages will also offer additional features or add-ons such as an SSL certificate or security software that makes your website’s protection even stronger. Security should be a priority for every website owner today. If your website will be collecting any personal visitor information, such as names and emails, it’s even more important. And if you’ll be running an eCommerce store that collects customer financial information, it’s indispensable.  Do your due diligence when choosing your application hosting plan to make sure security is well covered. The 6 Main Types of Application Hosting As we mentioned previously, you don’t want a general application hosting plan. You want hosting that’s specific to the type of application you’ll be using. These are the six most common types of application web hosting to consider. 1. WordPress Hosting WordPress is the most popular CMS in the world, with over half of the market share. That makes WordPress hosting the most common type of application hosting website owners are likely to consider. Websites powered by WordPress are easy to build, update, and maintain, even for people that don’t know to code. You can make changes to the website through the WordPress interface rather than having to update the page code directly. And with a library of over 50,000 WordPress plugins and thousands of themes, you can easily add a lot of features and functionality to a WordPress site. There are many reasons to choose WordPress hosting for your website and it is a smart choice that makes maintaining your website that much easier. 2. Joomla Hosting Joomla is another popular CMS option that falls behind WordPress in the number of users, but still dominates a certain segment of the market. Joomla is a bit harder to use than WordPress, but it’s a little more powerful and customizable, which makes it a popular choice for website owners and designers who want a step up in functionality. Joomla also has a comprehensive library of themes, extensions, and educational resources to learn how best to use the website. For anyone that chooses Joomla as the best option to build a website with, Joomla hosting is an obvious choice. 3. Drupal Hosting Drupal is the third most popular CMS is in the world. While it lags behind WordPress and Joomla in number of users, it has a reputation for being more sophisticated and powerful than the other two. The tradeoff is that it’s harder for any beginners or amateurs to use, meaning it’s mostly used for websites that have professional developers behind them. If that describes your website and you choose to go with Drupal, you can keep the web hosting part of running your website simpler by choosing a Drupal hosting plan. 4. Magento Hosting Anyone building an eCommerce website will need an eCommerce app that enables shopping cart and checkout functionality on the website. The most popular option for that is Magento, an open source shopping cart option that’s currently used by over 240,000 websites. Magento’s eCommerce features are both customizable and easy for even beginners to set up and work with. Magento is the obvious choice for anyone building an eCommerce website, and by choosing compatible Magento hosting you can ensure that your web hosting service works well with your eCommerce software. 5. Wiki Hosting While slightly less popular than some of the other most common types of websites, Wikis are an important part of the web. They deliver valuable information on a variety of topics in a way that’s easy to browse, search, and contribute to. The most popular Wiki apps, such as MediaWiki, TikiWiki, PmWiki, and WikkaWiki all help users create functioning Wiki websites. If you’re specifically building a Wiki, then you’ll want to use one of the Wiki apps to get your website up and running. And for that, investing in Wiki hosting is a solid choice. 6. phpBB Hosting User forums are another important part of the web, enabling users from all over the world with common interests to find and communicate with each other. For websites that are either forum-based or plan to include a forum, phpBB is the primary application available for building online communities. phpBB is an open-source bulletin board software that makes it easy to build a space for users to communicate with each other online. If you choose to build an online community with phpBB, consider phpBB hosting to provide easy accessibility to your users.   Choose the Right Application Hosting Provider You have a number of choices when it comes to finding the right web hosting plan for your website. If you’re using one of the applications described here, you’ll benefit from finding a provider that specializes in the application you use. HostGator is one of the most respected application hosting providers in the industry. We offer hosting plans for all the most popular applications, and have a variety of plan options at different price points that are compatible with each. We provide a 99.9% uptime money-back guarantee, and 24/7 customer support. We can offer both compatibility and reliability for your website. Sign up today. Find the post on the HostGator Blog

When Is It Time to Make the Switch to Cloud Server Hosting?

InMotion Hosting Blog -

When it comes to technology, people are always looking to move on to the newest fad and trend and no trend has been bigger in the past few years than cloud technology and specifically cloud server hosting. But for many businesses, they may still be hesitant to take the plunge into the world of cloud servers. We are a firm believer in doing your homework up front so that you can make an informed decision before you make a major upgrade. Continue reading When Is It Time to Make the Switch to Cloud Server Hosting? at The Official InMotion Hosting Blog.


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