Industry Buzz

5 Reasons Why You Might Transfer a Domain Name

InMotion Hosting Blog -

Your website is growing, traffic is increasing daily, you’re thinking about getting a new hosting plan, but what about a domain name transfer? Often overlooked in general website upkeep, who you host your domain with is a vital part of the security of your website. We’re going to go over some reasons why a domain transfer should be your next move. When starting off, you bought your name from a Registrar. A Registrar is a company that allows you to register a domain name so that it is unique only to you and your website. Continue reading 5 Reasons Why You Might Transfer a Domain Name at The Official InMotion Hosting Blog.

Navigating Drupal 8

Nexcess Blog -

Welcome to Part 2 of our series, Getting Started with Drupal 8. Go here for Part 1. You’ve installed Drupal, updated it to the most current version, and know how to back it up. Next up is learning the basics of how to navigate the interface and manage your content. Let’s jump in!      Contents… Continue reading →

The Basic Expenses When Starting Your Own Business

The Domain.com Blog -

Have you decided to start a business? Congratulations! That’s great news and an even better reason to celebrate. However, along with the excitement of a new venture comes serious anxiety. What can overshadow a new business owner’s elation? Concerns about money. Many of us worry about money and finances on a regular, if not daily, basis. But those concerns take on a new depth where starting a business is concerned. Fortunately, you can lessen those fears by learning about the expenses you’ll face as a budding entrepreneur and planning for them. Stay tuned as we discuss the basic expenses when starting a business and provide you with resources for planning. It all starts with the right domain. Get yours today at Domain.com. The Expense List At this point, you’re probably thinking, “My expenses can’t be the same as everyone else’s, my business is unique!” And you’re right — sort of. When you start a business, chances are it’ll fall into one of the following categories: Online Business, Brick-and-Mortar, or Service Provider. Each type has its own unique costs, challenges, and rewards. Here, we’ll list the expenses that will likely be common to all three business types. Legal Fees – Legal expenses can include things like incorporation fees, licenses, and permits. These fees are usually standard and can be anticipated.Technology – It’s not easy to run a business for a luddite. You’re going to need technology and it’s a good idea to prepare for those costs. Set aside funds for things like: a good computer, a website, and software to help you manage your customers and sales. Office or retail space – Obviously, a brick-and-mortar can’t exist without a physical location; but don’t skip over this as a service provider or online business. Unless you plan on working from home every day, you need to account for the cost of a work space for you and any potential employees. Employees – If you hire employees you’ll need to pay them and have money for payroll taxes, too. If you plan on offering your employees health insurance then that will be an added expense. Marketing and Consultations – Your business doesn’t exist in a bubble. To be successful, you’ll need customers or clients to bring in revenue. Plan on having funds to execute a marketing strategy. It doesn’t have to be over-the-top (so no jumping in with a nationally syndicated commercial on prime time TV.) If marketing isn’t your forte you should consider hiring a consultant who has experience with marketing small businesses. Budgeting and other tips As we stated earlier, every business will face its own unique expenses in addition to those listed above. The Small Business Administration created a helpful budgeting worksheet that breaks down additional expenses into two columns: one-time expenses and monthly, or recurring, expenses. Keep this document handy. Plan on starting your business with six months’ worth of expenses at hand. This is a great tip from the folks at Fundera. A lot can happen in six months, especially as you embark on this exciting business journey! Don’t count on customers flooding through your doors (either physical or digital) in the early days as a way to cover business expenses. We have all the faith in the world that you can be successful and will end up with more customers than you know what to do with, but don’t push your luck as you get started. According to a study done by Jessie Hagen at U.S. Bank, 82% of small business fail because they’ve mismanaged their cash flow. If you’re going to be a statistic, aim for a better one. Planning and preparation will help ease you through those first six months and beyond. It all starts with the right domain. Get yours today at Domain.com. Where to find funds If you don’t have six months worth of expenses at hand, don’t panic. We’ll let you in on a little secret — you’re in good company. The vast majority of people starting small businesses don’t have that kind of money in liquid assets or in savings. Depending on where you live, you’ll have a variety of lending options. You can get a loan from large national banks, smaller banks and credit unions, or even third party lenders. Make sure to read the terms of the loan and ask questions if you don’t understand what you’re signing. How much money can you expect to take out as a loan? Various things can affect the amount of your loan, like your personal and business credit history. However, we can look at reported average loan amounts, differentiated based on lender type, to get a ballpark number. The average small business loans in 2017 are as follows: Large National Banks – $564KSmaller Banks – $184KSmall Business Administration – $107KAlternative Lenders – $80K Do your research before taking out a loan to get the best financing and so that you don’t end up with a loan that’s insufficient to cover your expenses. It’s an exciting time to be an entrepreneur Starting a small business is no easy feat, but it’s certainly rewarding, and there’s no better time to start than now. According to a U.S. Bank Survey, economic uncertainty is no longer small businesses #1 concern. So what are you waiting for? Crack open those spreadsheets (or paper and pencil if that’s what you prefer) and figure out what your exact expenses will be. Once you’ve determined that number you can start saving or seek out a loan. Do you have any other tips or insights for budding entrepreneurs and small business owners? Share them in the comments, we’d love to hear them. The post The Basic Expenses When Starting Your Own Business appeared first on Domain.com | Blog.

Six WooCommerce Plugins For Your New eCommerce Store

Nexcess Blog -

When WooCommerce is first installed, it includes everything you need to start selling. But you can also take advantage of hundreds of extensions to add new features and customize your store — modularity is a strength of both WordPress and WooCommerce. Once you have finished setting up your new WooCommerce store, it’s worth taking a… Continue reading →

Step-by-Step Guide: How to Start a Podcast With WordPress (2019)

DreamHost Blog -

Starting a new podcast presents a whole host of challenges. Not only do you have to battle any potential nerves that come with recording your voice for thousands of people to hear — but you’ll also have to set up a way to publish and share your new content. Fortunately, you can easily launch your new podcast with WordPress, the world’s most popular Content Management System. Several plugins can help you display your new show right on your website. That way, you can start expanding your brand to a new audience and even tap into an additional source of income. In this article, we’ll discuss what podcasts are and how you could benefit from starting one. Then we’ll provide you with a step-by-step guide on how to start a podcast with WordPress. Let’s jump in! An Introduction to Podcasts Podcasts are audio files that you can download or listen to on the internet. In some ways, they’re similar to radio shows, since they rely on the podcaster’s ability to engage the audience with sound, usually through speaking. Podcasts are often presented in a series of episodes, and there are several different styles and types. Some focus on telling true or imagined stories, while others offer commentary on specific subjects. It’s also common to bring guests onto a podcast, for interviews or panels. The Benefits of Starting Your Own Podcast Whether you’re looking to expand your existing brand or launch a podcast as a first-time content creator, there are many benefits to starting one. For some people, a podcast is a chance to dig deeper into subjects that interest them and can become a fulfilling hobby. Others find ways to turn their podcasts into a business through monetization. You can work with brands through advertising deals or even sell memberships and content. If you offer products or services, you could also use your podcast to promote sales. As far as branding goes, a podcast is an effective method for engaging with consumers. With a podcast, it’s easy to sit down and speak casually to your target audience, so you can really show off your brand’s personality and encourage trust and loyalty from your listeners. Of course, you’ll also have the chance to reach new audience members. While content such as blog posts or videos work for some people, others find audio preferable. People with long commutes, for example, may not have time to read a blog. However, they can listen to a podcast while they drive to and from work. How to Start a Podcast With WordPress (In 9 Steps) With WordPress, you can create a website that will both promote your podcast and enable your audience to find new episodes. Plus, WordPress integrates with the media hosting service Blubrry, which makes maintaining your podcast easy. In the following nine steps, we’ll show you how to get started! Step 1: Create a Plan for Your Podcast’s Content Without careful planning, you could end up in a sticky situation with your podcast. You don’t want to publish your first couple of episodes, only to realize that you’re out of ideas for content. Likewise, if you want to successfully monetize your podcast, having a strategy is key. To begin with, it’s necessary to find a specific topic or niche your podcast will fit into. This can make it easier to grow your audience and keep them engaged by providing content they’ll find relevant and interesting. The bigger your audience is, the easier it will be to get advertising deals. For example, the podcast Welcome to Night Vale shares eccentric fictional stories from an imagined town called Night Vale in the form of realistic radio broadcasts. This entertaining show attracts listeners who are interested in comedy and storytelling. It’s also helpful for listeners if you have a regular posting schedule, so they know when to expect new content from you. By posting consistently, you’ll have a better chance of maintaining and growing your pool of listeners. What’s more, it’s essential to take time to gather your resources. While it’s tempting to jump right into your first episode and worry about the rest later, that could cause problems later on. You don’t want to be in the middle of recording and realize you don’t have the sources or material you need for the episode. Finally, it’s especially vital to plan ahead when you’re working with others. For example, before you can do an interview, you’ll need to ask the interviewee’s permission and coordinate schedules. You may want to outline your first five episodes before going any further and make note of what you’ll need to have prepared before each recording. Step 2: Set Up Your Podcast Website While you could technically set up a podcast without a website, it’s not recommended. A site makes it easier to promote your podcast, share information about it, and build a community of listeners. You can also direct your audience to other relevant locations for your brand, such as your blog or specific product pages. To set up a new website, you’ll need a domain name and a hosting provider. You can quickly register your domain name with us at DreamHost. Just check the name you want in our Domains Search Tool to ensure that it’s not taken, then purchase and register it. As for web hosting, a managed option such as our DreamPress plan is ideal for self-hosted WordPress sites. With a managed WordPress plan, your hosting provider will take care of maintenance tasks such as backups and updates for you, so you can focus on creating your podcast and communicating with your audience. A managed WordPress hosting plan should also make it easy to install WordPress. At DreamHost, WordPress comes pre-installed on our DreamPress plans — right out of the box. If you opt for a different plan, you can easily add WordPress through our one-click installer. Just log in to your DreamHost account, navigate to WordPress in the sidebar, and select One-Click Installs. On the resulting page, select the WordPress icon from the list, and the installation options will open in a pop-up window. Click Install it for me now!, and you’ll soon have your WordPress site up and running. Then, all that’s left to do is customize your site with a theme, plugins, and any other features or content you want to add. Once your site is ready to go, you can start getting it prepared for your podcast. Get More with DreamPressDreamPress Plus and Pro users get access to Jetpack Professional (and 200+ premium themes) at no added cost!Check Out Plans Step 3: Host Your Podcast With a Media Hosting Service While your website is critical to the success of your podcast, it won’t do a very good job of hosting your audio files. This means you’ll want to look into a podcast hosting service that can store your files for you. As we mentioned before, Blubrry is an excellent option. Its plans start at $12 per month for 100MB of storage. You’ll receive an additional 100MB every month (for example, you’ll get a total of 200MB during your second month with Blubrry, 300MB during your third month, and so on). This is enough storage for a weekly podcast of about 20 minutes per episode. Additionally, you’ll be able to add a media player to your website so your audience can listen to episodes directly from your site. The player is ‘white-labeled’, so you don’t have to worry about third-party branding on your site, and you can customize the player to blend with your site’s design. Related: How to Start a WordPress Blog: A Comprehensive Guide Step 4: Acquire Your Podcasting Equipment With everything ready to store your podcast’s files, it’s time to actually create your content. First, you’ll need the right tools to do this. Creating a podcast involves both recording and editing audio, so you’ll want equipment that can handle both of these tasks. Using the right equipment ensures high-quality audio for your show, which in turn impacts how listeners perceive your podcast. If there’s too much background noise or it’s hard to understand what you’re saying, you’ll have a difficult time maintaining a following. To get the ball rolling, you’ll want a microphone that can capture your audio. If you’re brand-new to podcasting and want something easy to use, the SamsonQ2U is worth considering. You could also look into the Rode Podcaster, a mic designed specifically for podcasting. You’ll also need editing software. Podcast episodes can be fairly long, and you’re not expected to record each one in a single take. Having the ability to edit your audio will prove helpful since you can cut out any unexpected sounds (such as sneezes or coughs), take breaks, or fix mistakes. Garageband is free for Mac users and gets the job done with basic editing features. It’s a great tool for beginners because it’s easy to use and doesn’t require a financial investment. If you don’t use a Mac, or you want something with more advanced features, you can try Audacity. The downside is that it has a fairly steep learning curve and can be tricky to use when you’re first starting out. If you’re willing to pay for your editing software, Adobe Audition is another option used by many podcasters. It’s capable of producing professional-quality audio. However, at almost $21 per month, you might want to consider using a free platform until your podcast starts making money. Step 5: Prep, Record, and Edit Your First Podcast You’re probably itching to record your first episode by now. Before you do so, however, you’ll want to consider putting in some prep work. Creating an outline or even a full script for your podcast episodes can help you save time, by ensuring that you have enough content for the entire episode. If you’re going to be doing an interview or a panel on your podcast, preparing questions for your guests keeps you focused and is courteous to the people you’re working with. You don’t want to waste others’ time because you don’t know what to talk about at your own interview, after all. Once your preparations are complete, you can finally sit down to record. To ensure good sound quality, record in a small room and maintain a consistent distance from your microphone. It’s also a good idea to wear headphones, such as the ATH-M50x by Audio Technica, to prevent audio feedback. During the editing phase, you can also add interest to your podcast with background or intro music. For example, you can upload music clips to your editing software and combine them with your recording. Just make sure to avoid copyright infringement by using royalty-free clips. Step 6: Publish Your Podcast With WordPress The Blubrry PowerPress plugin makes publishing your podcast on your website simple. By installing and activating PowerPress, you’ll also be able to upload your podcast to Blubrry’s hosting platform via your WordPress site. Once you’ve activated the podcast plugin, simply configure its settings by filling in the required fields. You can also link the plugin to your Blubrry Media Hosting Account, which will streamline the rest of the process. To publish your first podcast episode, navigate to Posts in the WordPress dashboard and select Add New. Enter your episode’s title and any notes on the episode into the editor and then scroll down to the section labeled Podcast Episode. Here, you can drag and drop to upload your podcast to your site. Simply click on the folder icon next to the Media URL field, and select the podcast file from your computer. Once the file has finished uploading, scroll back up and click on Publish to add the episode to your site. You’ll still need to add the file to your Blubrry hosting account, which you can easily do within WordPress by navigating to PowerPress > Migrate Media. Click Select Media to Migrate, and choose the correct audio file from the list. Then click on the Request Migration button. Depending on the size of your file, it could take some time for your episode to migrate. Therefore, you’ll want to check back in on the migration page every so often. Once “Step 2” is shown as complete, click on Update Your Episodes to finish the process. Related: The WordPress Blogger Checklist: 10 Things to Do Before Hitting Publish Step 7: Submit Your Episodes to Podcast Directories While featuring your podcast on your WordPress website is important, it’s also beneficial to tap into the pre-existing audiences on a podcast player, such as iTunes or Stitcher. These directories are where many listeners look for new popular podcasts and can help you expand your audience and gain more subscribers. To submit a podcast to iTunes, you’ll need an Apple ID. Log in or create one, then navigate to the Podcasts section and click on the Submit a Podcast link. You’ll be asked to supply an RSS feed, which you can find via PowerPress. In the plugin’s settings, navigate to the Destinations tab, and select the Submit to iTunes link. You’ll be directed to a page on Blubrry’s site, which will display your RSS feed’s URL. Copy and paste that into iTunes. After that, you can review your podcast information and then click on Submit. It can take up to ten days for your podcast to be approved, although most are up in the Apple Podcasts directory within three days. If you want to submit your podcast to Stitcher, you’ll need to sign up to be a partner. Once you’ve submitted your contact information, Stitcher will contact you and help you create a partner account, which you can use to submit episodes. Apart from those platforms, you might also want to submit your podcast to SoundCloud, Spotify, or Google Podcasts. The more platforms you use, the wider reach you’ll have. However, it’s worth keeping in mind that this will also require more maintenance since you’ll have to update each platform with new episodes and other updates. Step 8: Promote Your Podcast to Gain Followers Now that your podcast is up and running, you’re ready to start promoting it to gain subscribers and grow your audience. While you’ll hopefully gain some followers organically through podcast directories, it’s difficult for a show to take off without a marketing strategy. Posting about your podcast on social media can make it easier to spark some interest. You might also try running a giveaway or special promotions for listeners, to encourage them to tune in regularly. Having guests on your show is especially helpful, as it lets you tap into pre-existing audiences. Finally, consider providing your podcast content in other formats. Some podcasters film videos while recording their podcasts, and post those videos on their websites, YouTube, or other social media platforms. Transcripts can easily be turned into a blog post, which makes your podcast’s content more accessible. Step 9: Monetize Your Podcast Once your podcast is off the ground and has started to gain traction, you can start thinking about monetizing it. There are several options when it comes to generating revenue from your podcast, and you can implement any or all of them to turn your show into a business. Ads are a very popular way of monetizing podcasts. You can reach out to sponsors and negotiate deals on your own or you can become part of an advertising network such as Blubrry’s. If your audience seems to be invested in your podcast, you can consider creating bonus content and charging for access to it. If people really enjoy your show, they may be willing to pay for more of it. You can also charge membership fees through platforms such as Patreon. Additionally, if your podcast is part of a larger brand, it can give you space to promote other content, products, and services. Just remember that the podcast itself shouldn’t become an ad, and should provide valuable entertainment and/or information (rather than solely promoting your business). Ready to Go On Air? Starting a new podcast can be both exciting and stressful. Fortunately, using WordPress to publish your podcast can help smooth out the process of launching your new show. With the help of a few plugins and the right equipment, you’ll be ready to take your brand to new heights. Do you have any questions about starting a new podcast with WordPress? Connect with us on Twitter and let us know your thoughts! The post Step-by-Step Guide: How to Start a Podcast With WordPress (2019) appeared first on Welcome to the Official DreamHost Blog.

Why You Should Bundle Your Website Builder and Hosting

InMotion Hosting Blog -

So you’ve decided to create a website and you’re ready to move on to picking your website builder of choice. There are so many options for both a website builder and hosting. When it comes down to hosting, and knowing which plan is best, many people have a hard time deciding which company to go with. We believe that it’s not only convenient but beneficial to bundle your hosting with the website creator of your choice. Continue reading Why You Should Bundle Your Website Builder and Hosting at The Official InMotion Hosting Blog.

Website Builder Comparison

HostGator Blog -

The post Website Builder Comparison appeared first on HostGator Blog. When the time comes to build your new website, you’re going to have a lot of different types of website builders available. Even though the search might be a little overwhelming, this is actually a good thing. Back in the day, it was much more difficult to build a website and use to involve having to hire out the work. But, the plethora of beginner-friendly tools available today makes the process of building your website much simpler, and even enjoyable. The two main options you’ll probably consider are using WordPress or a website builder. Although they both accomplish the same general goal you’ll find that the process for doing so differs greatly. Below we’ll explore what a website builder is, how it works, provide a website builder comparison,and finally offer you some advice for choosing the best option for your needs. What Is a Website Builder? At the core, a website builder is a tool that lets you quickly create a website without any previous design or programming experience. Most of these builders will come equipped with drag and drop or point and click functionality that’ll allow you to easily add and remove site elements. Website builders are usually equipped with dozens or even hundreds of different starting themes or pre-made templates. These act as the foundation for your new website. Usually, you’ll find themes that cater to different niches or industries, as well as offering eCommerce specific themes. They’ll also be fully responsive, mobile-friendly, and based on the latest web design trends. Depending on the builder you’re using you might also have access to tools that allow you to turn your site into an eCommerce store, including shopping cart capabilities. You’ll find dozens of different website builders to choose from. Some are purely built for eCommerce, where other’s let you create a myriad of different types of sites.   Right here at HostGator, you’ll find a website builder that’s perfect for beginners, that includes the option to add eCommerce functionality to your website. Advantages of a Website Builder Website builders are incredibly popular, because they make building a website almost too simple. Here are some of the biggest benefits of using a site builder: 1. Very Easy to Use Website builders shine in how easy they are to use. Even if this is your first day on the internet, you could figure out how to use a website builder software. If you’re intimidated by things that are technical in nature, then a website builder is perfect for your needs. Not only are website builders created to be very intuitive, but you’ll find a wealth of tutorials that’ll walk you through building your site step-by-step as well. 2. Speedy Site Creation Website builders are fast. Fire up the tool, select your theme, drag and drop your site customizations, then hit publish. With website builders, you don’t have to worry about things like domain name propagation, site maintenance, and other technical tasks that might slow you down. 3. No Technical Skills Needed When you use a CMS like WordPress you’re responsible for all the technical tasks required to get your site online. Plus, things like ongoing maintenance and website updates. When you use a website builder all these things are taken care of for you from your web host. Also, when you’re building out your site, you’ll never have to adjust or code anything yourself. Drawbacks of a Site Builder Even though website builders are great for a variety of reasons, they’re not a perfect fit for everyone. Here are the most common drawbacks you’ll find when using a site builder: 1. Limited Site Functionality With website building, you’re limited to the features that are included with the builder. Any new features or functionality need to be added and approved by the team who created the tool, so new features will be added at a slower rate. If you need to create a site with extensive features, you might want to consider using something like WordPress.   2. Stuck to a Platform Depending on the website builder software you’re using, you might be stuck using that tool for the lifetime of your site. Most website builders aren’t cross-compatible, so if you want to move platform or hosts, then there’s a good chance you’ll have to rebuild your site from scratch. 3. Might Run Into Builder Limitations If you want to build a content heavy site or a massive eCommerce store, then you’ll probably run into the limits of whatever website builder you’re using. Overall, it depends on how well your website builder can scale up to support larger projects. In some cases, you might end up paying a very high monthly fee just to be able to support a larger site. When Should I Use a Website Builder? Website builders are generally best suited for specific types of websites. Simple sites that don’t require too many pages or complex functionality are well-suited for website builders. Generally, this applies to several types of websites you can create, like portfolio websites, small business sites, creative sites for musicians and other artists, sites offering your freelance services, and even simple eCommerce shops. If you’re building a site like one of those mentioned above, and want to get your site online as fast as possible, then consider using a website builder. Website builders will help you save time and get rid of any complex tasks standing in the way of getting your site online. Popular website builders often come with web hosting included, so you don’t have to worry about finding a host and going through the technical steps of configuring your hosting account to work with your new site. What is WordPress? WordPress originally started as a website builder, but in time has morphed into a full-fledged content management system (CMS). This makes it perfect for sites that either has a lot of content or are planning to scale up content creation in the future. The single aspect of WordPress that trips up a lot of beginners is the fact that there are two different versions of WordPress available. The first is a self-hosted version of WordPress, where you host a site using the WordPress.com subdomain. In this case, your URL will read something like “catsanddogs.wordpress.com”. Using this version will give you access to a handful of themes and some basic features. However, taking this route isn’t recommended as your theme customizations and plugin access will be limited. Along with only getting access to a restricted feature set your domain name won’t be the most professional or sharable since you won’t have a branded domain. The other version of WordPress is fully downloadable and you install the CMS on your own server. If that sounds difficult, don’t worry, most hosts have bundled software installers that make it incredibly easy to install WordPress and configure it properly within minutes. Similar to a website builder, WordPress also relies upon themes that act as the foundation for the rest of your site’s customizations. You’ll find a ton of different free and premium themes to choose from that will give you endless customization options. You select a theme, install it, then customize it to make your own personalized website design. The process of customizing your theme will depend upon the theme you’re using. Some themes will operate in a drag and drop fashion, while others will handle there customizations via a theme setting panel, or the use of shortcodes. Plus, you have access to a massive library of popular WordPress plugins, which will allow you to add even more features to your site. Overall, WordPress gives you a lot of control over how your site looks on the web. However, all of this control and flexibility means that there’s a much steeper learning curve when compared to using a website builder. Advantages of WordPress WordPress is a powerful and flexible tool.Here are some of the most common reasons people choose WordPress:: 1. Incredibly Flexible WordPress really shines in its flexibility. You’re truly only limited by your own imagination (and your technical skills). With WordPress, you not only have a massive theme selection but a nearly endless plugin library as well. Since it’s an open-source platform, there’s no limit to what can be built to unlock the power of WordPress. However, with this added flexibility and ability to create to your heart’s desire there’s a steeper learning curve and a lot more things you’ll need to master to get your site up and running. 2. Gives You a Lot of Power WordPress has a powerful internal engine. It has everything you need to get to where you want to go. That means you can build virtually any kind of site you desire. Plus, it has the necessary technical foundation to scale with you as your site grows. Some of the largest sites in the world, including TechCrunch, BBC America, and the HostGator blog, utilize WordPress to power their sites. Drawbacks of WordPress Still, WordPress isn’t perfect. Right out of the gate it has a higher learning curve. Here are some of the most common reasons people will opt for a simpler solution: 1. Higher Learning Curve WordPress is a beginner-friendly CMS. But, there are a bunch of technical tasks that you’ll need to accomplish before your site will be online. And the more features you want to add to your WordPress site, the more technical it’ll be to setup your site the right way. Luckily, you’ll be able to find extensive documentation, tutorials, and how-to guides that can walk you through almost everything. However, it might take some trial and error to get your site how you like it. 2. Might Need to Edit Code If you truly want to get the most out of WordPress you might have to edit some code. For some, this can be a very intimidating process, but others won’t mind getting their hands dirty and learn a bit about how their site’s work. You won’t have to write anything from scratch. But, sometimes you might need to copy and paste existing code, or fire up the HTML editor and add WordPress shortcodes and more. When Should I Use WordPress? WordPress will help you build content-heavy websites. The range of sites you can build using WordPress is quite vast, from basic blogs to massive highly-trafficked sites with thousands of pages of content. Put simply, it’s quite scalable. If you’re building a very simple website, then you might not require the power that WordPress can provide. However, if you have plans to scale up your website, or you simply want a higher level of control over your website, then WordPress is worth considering. You still might be wondering, is WordPress a website builder? At its core, WordPress doesn’t fit the traditional description of a site builder, but yes, it does help you build a website. Using WordPress will take more effort and technical knowledge. But, even if you’re starting at zero, you’ll be able to get a grasp on WordPress without spending too much time. Website Builder vs WordPress: Which Is Right for You? If you want to get a website online this afternoon and you don’t need any advanced features, then using a website builder can be a great option. By using a website builder all you have to do is select your template, make a few modifications, and publish your site. The entire process is very simple and straightforward. However, if time isn’t your biggest concern, and you want to use a platform that can grow with you and support any kind of site you desire, then using WordPress is a great idea. WordPress gives you more control over your site, and with access to the nearly endless supply of themes and plugins, you can create any kind of site you desire. Overall, a website builder will allow you to quickly build a beautiful and functional website without any coding skills. On the other hand, WordPress affords you immense flexibility and gives you a very powerful platform to build any kind of site. However, you can expect to put more time and learning into the building process. Hopefully, you have a better idea of how using a website builder vs. WordPress compare, as well as the right direction to take for your new site. Find the post on the HostGator Blog

The Most Important Twitter Metrics You Should Be Measuring

Pickaweb Blog -

Whether you are completely new to the world of social media, or you have been drawing out your social media strategy for quite some time, you need to be using Twitter. The big appeal for one of the world’s biggest social media platforms is how user-friendly it is and how easy it is to use The post The Most Important Twitter Metrics You Should Be Measuring appeared first on Pickaweb.

Smart Marketing: Utilizing Artificial Intelligence for Business Promotion

Pickaweb Blog -

Thankfully, we are not living in an era where businessmen had to depend on people for every single thing – be it even cool logo design. Artificial Intelligence (AI) has made the business largely machine-oriented. Machines are becoming smarter through artificial intelligence and playing a huge role in the promotion of trade. The AI might The post Smart Marketing: Utilizing Artificial Intelligence for Business Promotion appeared first on Pickaweb.

Google at 20: A Shift from Text to Images

Stone Temple Consulting Blog -

When Google celebrated its 20th birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a fundamental shift “from text to a more visual way of finding information.” If you’ve been keeping tabs on Google’s updates and changes, this announcement didn’t come as a surprise. Google has been working to improve and expand its image search capabilities, adding new features like visual search engine results pages (SERPs) and Google products that focus on images. Here are a few ways Google is prioritizing images. Algorithm Updates. Some of Google’s newest algorithm updates emphasize images in search results. Google has also updated the Google Image algorithm recently– the new updated Google Images algorithm will prioritize pages that display searchable images more prominently and higher up on the page. Google will also prioritize images that come from authoritative websites. At a January 2019 Google NYC meetup, John Mueller also said that image search will be a “bigger topic” this year. Thumbnail images. Over the last year, we’ve seen a dramatic rise in the number of thumbnail images featured on SERPs, especially on mobile devices. With more than 50 percent of Google searches now coming from mobile devices, the company is betting that adding a visual element will make it easier for users to find the information they need more quickly.   Image-based searches. Imagine seeing the perfect pair of shoes in a movie or magazine page but having no way to translate that into a fruitful Google search. Searching for “blue high heels” won’t help, but what if you could just snap a photo and use the image itself? With new developments in AI, products like Google Lens may be able to help you figure out exactly where to buy the shoes (or couch, or car) of your dreams. Google’s image-focused shift is aimed at increasing user accessibility and creating new ways to present content. Until now, search has been fundamentally text based; shifting to a more visual way of providing information opens the door to helping users who have language processing issues or other problems with reading text. The company is hoping to meet users where they are, inviting them to learn more about topics that are relevant to them. An image-focused way of finding information is one important component of forming that invitation. For their part, content creators who want to benefit from Google’s visual initiatives will need to anchor their pages with unique, highly-relevant images. Companies that want to achieve and maintain high visibility on Google will benefit by devoting more attention to the images they use in online content. The use (and usefulness) of images might change between businesses, so it can be useful to think about how to use images in your specific vertical. Some of those use cases might not be intuitive. Clear graphs and charts, product images, graphics, and more, can help illustrate concepts and values. One of the best ways to appreciate this visual shift is to see it in action. Sites like Waypoint, Slate, and Bon Appetit all have very different audiences, but they are all incorporating fresh new ways to use visual features. Waypoint, owned by VICE, is a site devoted to gaming culture. Waypoint has some really cool examples of beautiful, brand consistent imagery, that’s also unique to the site and eye-catching to human users. Slate uses interesting photo editing techniques to create eye catching and unique visual experiences. Bon Appetit has a very specific strong food photo aesthetic that reflects well in recipe mobile SERP results. This evolution from words to images offers exciting opportunities for businesses to create compelling web pages that utilize both images and text. Creative images that connect clearly with the text on a page will make that page more interesting, but they can also help boost search result rankings and visibility.

In the Works – AWS Region in Indonesia

Amazon Web Services Blog -

Last year we launched two new AWS Regions—a second GovCloud Region in the United States, and our first Nordic Region in Sweden—and we announced that we are working on regions in Cape Town, South Africa and Milan, Italy. Jakarta in the Future Today, I am happy to announce that we are working on the AWS Asia Pacific (Jakarta) Region in Indonesia. The new region will be based in Greater Jakarta, will be comprised of three Availability Zones, and will give AWS customers and partners the ability to run their workloads and store their data in Indonesia. The AWS Asia Pacific (Jakarta) Region will be our ninth region in Asia Pacific, joining existing regions in Beijing, Mumbai, Ningxia, Seoul, Singapore, Sydney, Tokyo, and an upcoming region in Hong Kong SAR. AWS customers are already making use of 61 Availability Zones across 20 infrastructure regions worldwide. Today’s announcement brings the total number of global regions (operational and in the works) up to 25. We are looking forward to serving new and existing customers in Indonesia and working with partners across Asia Pacific. The addition of the AWS Asia Pacific (Jakarta) Region will enable more Indonesian organizations to leverage advanced technologies such as Analytics, Artificial Intelligence, Database, Internet of Things (IoT), Machine Learning, Mobile services, and more to drive innovation. Of course, the new region will also be open to existing AWS customers who would like to process and store data in Indonesia. We are already working to help prepare developers in Indonesia for the digital future, with programs like AWS Educate, and AWS Activate. Dozens of universities and business schools across Indonesia are already participating in our educational programs, as are a plethora of startups and accelerators. Stay Tuned I’ll be sure to share additional news about this and other upcoming AWS regions as soon as I have it, so stay tuned! — Jeff;

Learn about AWS Services & Solutions – April AWS Online Tech Talks

Amazon Web Services Blog -

Join us this April to learn about AWS services and solutions. The AWS Online Tech Talks are live, online presentations that cover a broad range of topics at varying technical levels. These tech talks, led by AWS solutions architects and engineers, feature technical deep dives, live demonstrations, customer examples, and Q&A with AWS experts. Register Now! Note – All sessions are free and in Pacific Time. Tech talks this month: Blockchain May 2, 2019 | 11:00 AM – 12:00 PM PT – How to Build an Application with Amazon Managed Blockchain – Learn how to build an application on Amazon Managed Blockchain with the help of demo applications and sample code. Compute April 29, 2019 | 1:00 PM – 2:00 PM PT – How to Optimize Amazon Elastic Block Store (EBS) for Higher Performance – Learn how to optimize performance and spend on your Amazon Elastic Block Store (EBS) volumes. May 1, 2019 | 11:00 AM – 12:00 PM PT – Introducing New Amazon EC2 Instances Featuring AMD EPYC and AWS Graviton Processors – See how new Amazon EC2 instance offerings that feature AMD EPYC processors and AWS Graviton processors enable you to optimize performance and cost for your workloads. Containers April 23, 2019 | 11:00 AM – 12:00 PM PT – Deep Dive on AWS App Mesh – Learn how AWS App Mesh makes it easy to monitor and control communications for services running on AWS. March 22, 2019 | 9:00 AM – 10:00 AM PT – Deep Dive Into Container Networking – Dive deep into microservices networking and how you can build, secure, and manage the communications into, out of, and between the various microservices that make up your application. Databases April 23, 2019 | 1:00 PM – 2:00 PM PT – Selecting the Right Database for Your Application – Learn how to develop a purpose-built strategy for databases, where you choose the right tool for the job. April 25, 2019 | 9:00 AM – 10:00 AM PT – Mastering Amazon DynamoDB ACID Transactions: When and How to Use the New Transactional APIs – Learn how the new Amazon DynamoDB’s transactional APIs simplify the developer experience of making coordinated, all-or-nothing changes to multiple items both within and across tables. DevOps April 24, 2019 | 9:00 AM – 10:00 AM PT – Running .NET applications with AWS Elastic Beanstalk Windows Server Platform V2 – Learn about the easiest way to get your .NET applications up and running on AWS Elastic Beanstalk. Enterprise & Hybrid April 30, 2019 | 11:00 AM – 12:00 PM PT – Business Case Teardown: Identify Your Real-World On-Premises and Projected AWS Costs – Discover tools and strategies to help you as you build your value-based business case. IoT April 30, 2019 | 9:00 AM – 10:00 AM PT – Building the Edge of Connected Home – Learn how AWS IoT edge services are enabling smarter products for the connected home. Machine Learning April 24, 2019 | 11:00 AM – 12:00 PM PT – Start Your Engines and Get Ready to Race in the AWS DeepRacer League – Learn more about reinforcement learning, how to build a model, and compete in the AWS DeepRacer League. April 30, 2019 | 1:00 PM – 2:00 PM PT – Deploying Machine Learning Models in Production – Learn best practices for training and deploying machine learning models. May 2, 2019 | 9:00 AM – 10:00 AM PT – Accelerate Machine Learning Projects with Hundreds of Algorithms and Models in AWS Marketplace – Learn how to use third party algorithms and model packages to accelerate machine learning projects and solve business problems. Networking & Content Delivery April 23, 2019 | 9:00 AM – 10:00 AM PT – Smart Tips on Application Load Balancers: Advanced Request Routing, Lambda as a Target, and User Authentication – Learn tips and tricks about important Application Load Balancers (ALBs) features that were recently launched. Productivity & Business Solutions April 29, 2019 | 11:00 AM – 12:00 PM PT – Learn How to Set up Business Calling and Voice Connector in Minutes with Amazon Chime – Learn how Amazon Chime Business Calling and Voice Connector can help you with your business communication needs. May 1, 2019 | 1:00 PM – 2:00 PM PT – Bring Voice to Your Workplace – Learn how you can bring voice to your workplace with Alexa for Business. Serverless April 25, 2019 | 11:00 AM – 12:00 PM PT – Modernizing .NET Applications Using the Latest Features on AWS Development Tools for .NET – Get a dive deep and demonstration of the latest updates to the AWS SDK and tools for .NET to make development even easier, more powerful, and more productive. May 1, 2019 | 9:00 AM – 10:00 AM PT – Customer Showcase: Improving Data Processing Workloads with AWS Step Functions’ Service Integrations – Learn how innovative customers like SkyWatch are coordinating AWS services using AWS Step Functions to improve productivity. Storage April 24, 2019 | 1:00 PM – 2:00 PM PT – Amazon S3 Glacier Deep Archive: The Cheapest Storage in the Cloud – See how Amazon S3 Glacier Deep Archive offers the lowest cost storage in the cloud, at prices significantly lower than storing and maintaining data in on-premises magnetic tape libraries or archiving data offsite.

Three New WordPress.com Color Schemes

WordPress.com News -

Your website’s dashboard should be as welcoming to you as your website’s home page is to your visitors. One way to do that? Customize your WordPress.com dashboard with color schemes. Today, you’ve got three new options for adding a little behind-the-scenes zing: introducing Powder Snow, Nightfall, and Sakura, designed especially for you by our Art Director, Eriko Kawakami. Whether you prefer the gentle monotone of Powder Snow, the darker and soothing colors of Nightfall, or the vibrant, cherry-blossom-inspired Sakura, we hope you’ll find a look you love. As part of our commitment to inclusive design, the new palettes are optimized for contrast and increased legibility. Whichever color scheme you choose, your dashboard will be stylish and readable. Here’s how to customize your color scheme: On your desktop, sign in to the WordPress.com account that you’d like to customize.Click your account avatar in the upper right corner.Select Account SettingsSelect one of the options under Dashboard Color Scheme Click Save Account Settings to apply the change My dashboard, using the Nightfall color scheme. More color schemes are coming, and we want your feedback! What colors do you want to see in your WordPress.com dashboard?

Avoid These Pitfalls When Choosing a VPS Hosting Provider

InMotion Hosting Blog -

There are a lot of different options when you are choosing a hosting provider for your website and one of the most popular of these is a VPS hosting provider. But before you jump in to this hosting platform, you need to know exactly what you are getting into so that you can have the smoothest set-up and performance for your needs. Your website is too important for your business to not have all of your facts lined up to that you can make an informed decision. Continue reading Avoid These Pitfalls When Choosing a VPS Hosting Provider at The Official InMotion Hosting Blog.

Your .ORG comes with baggage—the good kind

Name.com Blog -

By: Lauren Lao, Marketing Manager, Public Interest Registry For many organizations—for-profit or not—choosing a domain extension that aligns with doing “good” in the world is a good decision. Trust is a cornerstone for any organization operating online, and in the business of domains, research shows that .ORG is trusted as THE place online where organizations […] The post Your .ORG comes with baggage—the good kind appeared first on Name.com Blog.

Start Your Job Search With the 2019 LinkedIn Top Companies

LinkedIn Official Blog -

There are over 20 million jobs available on LinkedIn right now, and if you’re in the market for a new job, you’re in luck. The just-announced LinkedIn Top Companies list is your cheat sheet for identifying the 50 most sought-after employers in the U.S. The list examines billions of actions on the platform to identify the top 50 companies to work for in the U.S. This year’s list features a wide range of industries including entertainment companies like Netflix (No. 11), Spotify (No. 14) and... .

Starting Your Own Virtual Business

InMotion Hosting Blog -

Are you wondering how you can turn your WordPress Website Builder designed site into a money-making virtual business? Well, read on and see how to do just that. It goes without saying that if you want to get involved in business, you need a professional website to help promote it. But some businesses go a step further and exist solely on the Internet with no brick-and-mortar stores to promote. Let’s look at how you can join the thousands of other entrepreneurs who have started their own virtual business. Continue reading Starting Your Own Virtual Business at The Official InMotion Hosting Blog.

How to Choose a Website Design That Best Represents Your Business

HostGator Blog -

The post How to Choose a Website Design That Best Represents Your Business appeared first on HostGator Blog. Websites are online storefronts to showcase your products and services. When choosing a website design, you want it to satisfy customers and represent your business. Your brand values will serve as a starting point when building your site. You’ll also need to consider the visitor’s experience. Every design feature should achieve a component of your overall website goal. With more ownership over your design, you can illustrate your business in a unique way. Here are 5 fundamentals to analyze when choosing a website design for your eCommerce site. 1. Design for Emotion Every single day, humans experience multiple emotions. External factors can influence customers, sparking feelings of happiness, sadness, or anger. When they visit your site, it’s your chance to direct them to a positive emotion. Effective emotional design will ignite a sense of pleasure and security for your visitors. It draws you in like a child in a candy store. Alan Smith, a contributing writer at Usability Geek, adds more context: “Understand the emotional purpose and utility of every design choice you make, or a bad choice may come back to haunt you. Choose fonts that feel like your corporate image, not ones that conflict with it. When pulling the website together, verify that all the individual pieces fit with each other as well as your message.” TOMS illustrates emotion in its website with a header design focused on a community initiative. The brand wants to bring people together to end gun violence and uses the peace sign as a cohesive gesture. Website design centers around sparking interest in potential consumers. By appealing to their emotions, you give them an opportunity to experience your brand’s personality.   2. Design for Storytelling One Spot reports that “messages delivered as stories can be up to 22X more memorable than just facts.” This research is a compelling opportunity for your brand to focus on storytelling. When designing for storytelling, the aim is to capture your audience’s attention and persuade them to view more pages with the promise of value. Enticing visitors along the way means they spend more time on your site than your competitors. Think of your homepage as the appetizer where potential customers can immediately see your brand values. The main course is the additional pages of your site, like the blog or product pages. Beardbrand highlights its Instagram feed as a storytelling feature. Each image offers an inside peek at the brand lifestyle and what customers should expect. It’s not necessary to tell a grandiose story on every inch of your site. Storytelling can take shape in your choice of fonts, icons, and buttons. Word choice matters, too. For instance, will you use the word “shopping bag” or “shopping cart”? Be bold. Use your website design to bring your brand story to life.   3. Design for Navigation Navigation helps visitors explore your online brand. When done right, it will lead your audience to what counts most to the customer. So, how important is navigation design? David Hoos, head of marketing at The Good, offers his perspective: “Website navigation can make or break your visitors’ experience. After all, navigating a site without a logical, well-defined structure is like being dropped in the middle of a complex maze with no map and no frame of reference. It’s overwhelming, frustrating, and all-around unpleasant — not exactly the effect you’re hoping for.” Heatmap and usability recording tools are helpful with understanding visitors’ behaviors on your site. Then, you can use that insight to improve how you organize your content. KitchenAid takes navigation to a whole new level. Rather than use just text, the company adds images to direct visitors to their desired paths. It’s very convenient for a busy online shopper. Navigation plays a critical role in your website design. Represent your business well with an easy-to-use menu and well-organized layout. Your customers will love you for it.   4. Design for Accessibility Accessibility gets overlooked in website design. Brands desire to attract as many people to their site, but they often forget the different needs of their consumers. In a broad sense, accessibility is all about designing your products, services, and brand experiences to cater to everyone, including different abilities. For example, if you had a physical store, you would build a ramp for individuals who use wheelchairs. The same principle holds true for online shoppers. You can add alt text to all your images; that way, screen readers can speak the text to visually impaired individuals. To accommodate people with color blindness, you can use symbols along with colors to convey a message. You might add an exclamation point to signify importance. Nike understands the significance of accessibility. You can navigate its website using your keyboard. With the tab key, a consumer can move through the different sections within a webpage. Accessibility is more than another add-on to your website. It’s your gateway to catering to all consumers and introducing them to your brand.   5. Design for Shopping Shopping should be an enjoyable experience. You want consumers to feel comfortable browsing the latest products and adding items to their carts. The brand-consumer relationship relies on trust. People want to patronize credible businesses. No one likes returning defective products or writing a negative Yelp review. With design, you can exude trustworthiness with testimonials from real customers, an honest pricing page (no hidden fees), and any recent brand achievements. These elements add to your brand’s integrity. Susan Ward, a small business expert and writer, agrees: “Successful e-commerce websites also provide information about customer service and contact information that is clear and accessible. Having to drill down through 50 pages to find an email address printed in a tiny font on the bottom of a page will give your potential customer queasy feelings, not good feelings.” Moreover, good design makes it effortless to shop. Fenty Beauty spotlights its featured products using categories and images. This design expedites the shopping experience. Move your brand forward with a design that emits trust. Your mission is to give customers a reason to come back to your site.   Represent Your Business Your website design is a reflection of your business. Take the time to decide how you want customers to perceive your online presence. To manage your website more efficiently, check out HostGator’s web design services. Find the post on the HostGator Blog

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