Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated that 31.8% of the U.S. population uses Instagram. That’s a lot of potential fans […]
The post 3 Ways to Improve Instagram Engagement appeared first on Social Media Marketing | Social Media Examiner.
More companies than ever are using content marketing, but do we have any proof that it actually works?
In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers.
Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
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Does Content Marketing Actually Work? The Data Says Yes!
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Eric: Mark, content marketing has been all the rage for several years, but how do we know it works?
Mark: It may seem like something you have to take on faith, but now thanks to some research by metrics firm ProfitWell, we have some solid data on its effectiveness.
They took a deep dive into 3,000 businesses that subscribe to their service, some of which use content marketing and some that don’t. They also had access to the behavior of 30,000 consumers who use those sites.
Eric: And what did they find?
Mark: To start, they showed that while content marketing might seem like an expensive investment, it is cost effective compared to other forms of marketing. For example, they found that content marketing is about 30% less expensive than paid channels in terms of cost of customer acquisition. They also stated that companies with blogs get 67% more leads.
Companies with blogs get 67% more leads than those that don't.Click To Tweet
Eric: Content can be effective in bringing in new customers, but does it help a site retain customers?
Mark: According to the ProfitWell data, it does. They saw a 5% to 10% better retention rate for companies that deploy content.
But obviously, the biggest benefit is on the customer growth side. In fact, the companies that consistently use content see about a 30% higher growth rate than those that don’t.
Eric: Those are some pretty amazing stats.
Mark: I do think we need to provide a caveat here. No one should take from these results that simply posting content in and of itself will make this magic happen.
I think it’s a safe bet that the companies in the data sample that drove the positive results up employ a well planned and executed content strategy that does a great job of covering the whole buying cycle. ProfitWell’s stat that almost half of buyers view three to five pieces of content before engaging with a sales rep seems to back that up.
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The new gTLDs made their presence known in a big way this new year. While .TOP, .ONLINE, .XYZ held their positions relatively steady on the list of trending new gTLDs registered, .SITE and .LIVE contributed to the total registrations with 100% and 133% spike in the month of January. As .BLOG secured a spot in the top 15 with the biggest leap of 1080% in its registrations, .ICU witnessed a shift in its rank with a 123% spike in its numbers.
Let’s dig in further to learn about the new gTLDs that drove the overall counts in the month of January:
New gTLD Report – January 2019
*Registration Numbers Facilitated by ResellerClub
.TOP: .TOP scored the top spot with a 49% share of the new gTLDs registered in the month of January. It is the growing registrations of this new gTLD in the global markets that has helped .TOP retain its spot in the trending new gTLD list. Being sold at a promo price of $0.95 for an interim period also contributed to a spike in the registrations of this new gTLD.
.ONLINE: This Radix new gTLD has undoubtedly gained immense popularity, and so it was no surprise that registrations of .ONLINE witnessed a 11% jump in the month of January. The promo price of $6.18 helped surge the registrations of .ONLINE in the global markets. .ONLINE was able to grab a 10% share of the total new gTLDs registered.
.SITE: Registrations of .SITE doubled during the month of January and thus was able to move up a rank and secure a 9% share of the total new gTLDs registered. .SITE has witnessed consistent improvements in its registration numbers month on month, especially in the China markets. This new gTLD that saw a 100% spike in its registrations was being sold at a promo price of $4.18 in the month of January.
.XYZ: .XYZ continues its trend to secure a spot in the top 5 this year too. .XYZ was able to grab a 5% share of the total new gTLDs registered in the month of January. XYZ was running at a promo price of $0.68, that sent registrations of this new gTLD soaring in the global markets.
.LIVE: The promo price of $1.18 helped boost registrations of this new gTLD in the month of January. The registration numbers of .LIIVE climbed to a 133% in the global markets and was thus able to finally make its way to the top 5 list of new gTLDs registered. .LIVE grabbed a 4% share of the total new gTLDs registered in January.
While registrations for the new entrant .BLOG rocketed to a 1080% in the month of January, .ICU was able to fight its way back to secure the sixth spot and witnessed a 123% jump in its registration numbers. Along with these, .FUN and .SPACE were also able contribute to the overall counts in the month of January with a 56% and 22% spike in their registrations.
Here’s a peek into the exciting domain promos we’ve got lined up for the month of February:
Get the ever trending domain extension .XYZ that connects with different generations at just $0.68.
Reach out to the community of bloggers with a .BLOG domain extension at just $5.18.
Help your customers business reach new heights with a .TOP domain extension at just $0.95
And that’s it folks!
Check out all our trending domain promos here and get the right one for your customer’s business
You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!
Almost as soon as the Internet was invented, it seems that somebody was trying to commercialize it. And one of the most annoying forms of this is spam, those annoying advertising solicitations that pop up everywhere from your mailbox to comments in discussion threads.
Some of it is simply annoying, like the posts that state, “I earned $300 by working from home.” Others, however, are actual cons like the infamous “Nigerian prince” emails that flooded inboxes in the past decade.
Continue reading How to Get Rid of Spam Comments on Your WordPress Blog at The Official InMotion Hosting Blog.
As a business owner, you never want to be in a situation where you lose data because you haven’t run a backup, or you didn’t run a backup at the right time. Yet, it happens fairly often. Many people assume that because they run regular backups their site will always be safe – but what if you’re not running them often enough? Or you ran a big update, but didn’t backup afterward? Don’t be one of those website owners that regrets not doing a complete backup of WordPress site content!
Continue reading How Often Should You Do a Complete Backup of Your WordPress Site at The Official InMotion Hosting Blog.
What is Vue Native?
What makes Vue Native a good choice for building native apps
As a truly good solution for building a native app, Vue.js has a set of advantages you should know of:
Any changes you make are live synced quite quickly and there are even specific tools to make your Vue app development faster (for example, Bit’s open-source platform, Storybook, or Vue loader and Vue-CLI).
Vue is comparable to React since it utilizes a virtual Document Object Model (DOM) and Vue code is compiled down into React native code. It’s a great choice for fast mobile app development.
Vue achieves reactivity by tracking changes and automatically updating the DOM. One of Vue’s major advantages is its speed, capable of rendering and updating thousands of elements of the DOM every second.
Overall, Vue has many benefits including:
Easy to start
Progressive, can be used as a replacement for jQuery
Benefits of having a native app for your business
After discovering the benefits of Native Vue you may wonder if you really need a native app for your business if you already have a web app. There are several ways your business can benefit from rolling out a native application.
Vue drives in truly large scalability, so businesses don’t need to worry about the issues with multiple users on your app.
You can use Vue Native to organize the user interface development, greatly simplifying this process.
With Vue Native, you won’t have any copyright concerns, as it’s under the MIT license.
Vue Native is adaptable, so you can easily integrate it into big projects for your front-end development.
They are effective and quickly engage the interest of the customer. A native app would allow you to communicate the launch of new services, products, promotions, discounts, and features.
Business owners can better understand their target audience by acquiring information such as geographical location, demographics, and behaviours related to shopping.
All of this data serves to benefit marketing campaigns and allows you to develop better strategies. A native app helps you build brand recognition and a greater connection with your customer or audience through notifications. Many sales happen because of apps.
Sure, you can make a purchase on a company site instead. However, here’s what tends to happen: the site builds awareness, and the application makes the sale. Why? Likely because apps are fast, interactive, and allow for simple navigation.
Site navigation is typically more complex, thus taking a long time to make a sale. Apps are a great way to get your customer’s attention because not all companies have apps. Developing a native app for your business will give it greater visibility since many searches occur while travelling with a mobile device.
Features of Vue Native
Vue.js has a heavy focus on the view layer, which explains the name.
Data binding: Data binding is a feature that helps assign or manipulate the values of HTML attributes. It also helps alter the style as well as use a binding directive to assign classes. The binding directive is available with Vue.js and is referred to as v-bind.
Virtual DOM: Vue.js uses the same virtual DOM as Ember and React, among others. A replica is made of the DOM rather than actually making changes to the DOM. When changes are made to the data structures, this is compared to the original data structure. Finally, these changes are reflected in the real DOM which can be seen by the user.
Components: Components are a crucial feature used to create custom elements, reusable in HTML.
Animation/Transition: With Vue.js, you can apply the transition to elements of HTML when removed, added, or updated in the DOM. It’s possible to increase interactivity by adding a third party animation library.
Event Handling: Events in Vue.js can be listened to using the v-on attribute.
Directives: There are directives built into Vue.js including, v-show, v-on, v-bind, v-model, v-else, and v-if. These directives perform different front-end tasks.
Computed Properties: This is arguably one of the most important features of Vue.js. Computed properties perform necessary calculations by listening to the changes made to UI elements.
Routing: Vue-router allows for navigation between pages.
Vue-CLI: You can easily install Vue.js using the vue command line interface (CLI) at the command line. Vue-cli allows you to build the project without any hassle.
Watcher: Data that has changes made to it has a watcher applied to it. Watcher handles any data changes allowing for fast and clean code.
How to make development with Vue Native even better
This framework is open-source. To begin using Vue Native, it’s necessary to first install React Native. Next, you’ll install the Vue Native CLI. Vue.js works with Vuex, a state management pattern and library for its applications.
The central store consists all of an application’s components. However, you may not find Vuex necessary if you are building a basic app. Vuex is more intended for medium-to-large scale Single Page Application (SPA). If you need a better handle on the state outside of Vue components, opt for Vuex as the next step.
Since Vuex exists, there’s no need to rely on React Router or MobX for your application’s critical components. Vue neatly handles data binding, freeing developers from micromanagement of the DOM. Vue’s answer to this is a two-way reactive system of data-binding.
Vue.js is all about adding greater levels of interactivity to your app effortlessly. For your business, this means bringing on more new cool features to the app quickly, which is always appreciated by users. Moreover, your developers will also appreciate the development of Vue, as it’s a modern mix of JS frameworks, combining ideas from all of them and speeding up the development process.
Whether you’re new to WordPress or a seasoned pro, you should be always be on guard for new security exploits. We’ve got loads of articles on some of our favorite WordPress security plugins.
WordPress Security Plugins Make Your Life Easier
WordPress is a secure framework for your website because it’s updated so frequently by a wide network of developers.
But, this doesn’t mean you should ever let your guard down. We’ve isolated a few key features you should look for when shopping around for WordPress security plugins.
Continue reading Shopping Around For WordPress Security Plugins at The Official InMotion Hosting Blog.
Every week we share Typepad blogs that have caught our eye and have shared over social media. Check them out! Written by Lawyer, Poet, Author, and Educator, Rick Georges, FutureLawyer is all about the Future...
The Typepad Team
I’m often surprised when talking to WordPress users by how unhappy they are with hosting support.
One user I spoke with said his host refused to help with a simple SSL integration.
We take support seriously. It doesn’t matter if you’re a Shared Hosting or Dedicated Server customer. Your needs might be different, but the level of support you’ll receive from us is always the same.
Our WordPress Hosting Stack Is Fully Supported
Not only is our WordPress Hosting stack fast and reliable, we also back you fully with 24/7 support.
Continue reading Looking For the Best WordPress Hosting? Support Matters. at The Official InMotion Hosting Blog.
With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and price as the primary way to differentiate a brand.
Customer experience is the soon-to-be-crowned king of eCommerce, and you’ll need a good design and marketing strategy to compete. Here are some strategies for building an eCommerce customer experience to support your conversion rate optimization strategy.
What’s eCommerce Customer Experience?
Creating an eCommerce customer experience involves fulfilling the practical and emotional needs of your customers. Practical needs include intuitive navigation or an easy-to-use checkout process. When you meet a practical need, you make the customer journey easier. A customer’s emotional needs are satisfied through user experiences like enticing product images that inspire them to buy or an “About Us” page that builds positive brand affiliation.
By satisfying your customer’s practical and emotional needs, you’re able to nudge them into converting more. Without a simple process, customers get frustrated. Without an emotional connection, they lose interest. Effective customer experience satisfies both needs with a comprehensive design and marketing strategy that increases conversions.
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Customers need to know what you’re selling and how to find your products. Your store’s layout and navigation is the foundation of this experience.
Main Navigation Design
Your customers have a better experience when your main navigation is simple and displays all of your product categories. Customers can get confused when they hover over a “Products” button only to be overwhelmed by a drop-down menu of dozens of product names and categories. Keep it simple and streamlined.
Don’t hide all of you categories behind an “All Products” button. This makes it hard for the customer to see everything that you’re selling. They might think you only sell electronic gadgets when you also sell clothing.
Your main navigation should display your product categories on your homepage. At least 18% of eCommerce sites don’t do this, according to Baymard Institute.
Keep your navigation headings specific. Avoid general labels like “What we do” and “Products”. These descriptors are straightforward, but they don’t inspire clicks, and your customers aren’t searching for those terms anyway. Instead, use Google Keyword Planner to populate your navigation panel with relevant keywords to describe your various sections.
Having search functionality on your eCommerce site is the quickest way to connect customers with the products and services they’re looking for. So, make your search box prominent on the page, especially for the mobile version of your site. The most common placement is at the top of the page for both mobile and desktop.
Use contrasting colors for your search field and/or button so customers can find it. Design your search field with icons like the magnifying glass so customers immediately recognize its function. And put the search field on every page of your website.
Autocomplete helps customers find what they are looking for faster. Use the search bar plugin to deploy this technology on your store.
When a customer land on your product pages, you can increase their motivation to buy if you design your page and marketing strategies to include these elements.
The law of reciprocity states that a customer will feel motivated to repay you for something you’ve given them. That’s why incentives like free gifts or discounts are effective ways to compel customer conversion. By giving customers a small gift, you can then ask them for “payment” later, in the form of signing up for a newsletter or purchasing a product “recommended for you.”
It can be frustrating for customers on the edge of converting to wait a day to purchase, only for the item to sell out or for a sale to end. Keep shoppers up to date on current availability and sale timelines. By making it known when an item is popular and selling out, potential customers aren’t caught off guard by inventory shortages.
Fill your product pages with proof from others that you’re a reputable vendor. Customer trust is a major motivator and is affected by many different factors—from online reviews to what payment gateway you use.
One easy way to show social proof is to display trust badges on your product pages. Badges from the Better Business Bureau, PayPal Verified, or McAfee Secure all communicate that you run a legitimate business, improving your eCommerce customer experience. Here are some other types of social proof:
The happy customer is the one whose expectations match the product they receive. When done correctly, product images go a long way in setting customer expectations before payment and shipment happen. That cuts down on returns and improves customer experience.
Plus, attractive images of your products are enjoyable to look at. Get a variety of shots. Close-ups emphasize fine details, while different angles create an overall understanding of a product’s shape and size. To get the best of both, use medium shots of products and hover zoom tools for closer looks.
Pay attention to your image file sizes. Large files make your product pages load slower unless you have web hosting designed for eCommerce. You should optimize your images by compressing them and using browser caching to increase page load speeds. Here are some recommended image sizes for your product pages:
Small Thumbnails: 200 x 200 pixels max
Medium Sized: 800 x 800 pixels max
Hover zooms: 1,000 x 1,000 pixels max
Really amp up your customer experience by A/B split testing your images to discover which images drive the most conversions.
There’s no better place to look for barriers to conversion than the checkout process. Complicated checkouts can lose you almost a third of your conversions. Big or small, any hiccup in payment and shipping can cause a customer with the sincere intention of leaving with your products, to instead, leave a bad review. Here are some common checkout problems to avoid.
According to a Baymard Institute survey, 37% of shoppers say they will abandon their carts if the site requires creating an account. The sale you’re missing is more important than the gathering of customer contact information. Customers who don’t want to buy from you because of the extra step to purchase aren’t going to be enthusiastic about your emails either. Make guest checkout an option. It will reduce your cart abandonment rates and improve your customer experience. And use a cart abandonment plugin like Jilt to recover any lost sales you have.
Covered by Liquid Web’s Managed WooCommerce Hosting
Jilt comes standard with Managed WooCommerce Hosting.
Customers often get sticker shock at the checkout process because of extra fees, taxes, and shipping rates. Up to 60% say they will leave an online store because of extra costs like shipping. Cut down on cart abandonment by throwing in shipping for free when you can. Roll the shipping costs into the product’s price to keep things simple and streamlined. The improved customer experience will offset any loss the higher price presents.
Customers love free shipping, so let them know you’re offering it every chance you get. Put it on your homepage, emails, banner ads, and social media ads. And use the advantage of free shipping to upsell and cross-sell. Offer free shipping for multiple items or as a “special offer” when sales slow. Customers know they can maximize the free shipping advantage with more purchases. So, they’re incentivized already.
The best customer experience is one that’s personalized. Forty-eight percent of consumers spend more when their experience is personalized. Keep it all about your customers with these features.
Sizing is a big reason why many customers opt for brick-and-mortar retail rather than online. Overcome this fear with a helpful sizing chart.
Give your customers enough sizing information in your charts. Provide numerical sizes (6, 8, 10) along with their standard descriptors (small, medium, large). Overall, try and include sizing information that doesn’t require measurements, since most customers won’t know their measurements, nor have a measuring tape handy.
To increase your sizing accuracy, encourage your customers to upload images of themselves wearing your clothing or using your products. Consumers can use them as a helpful fitting guide. Plus, the images are a highly effective form of social proof.
To add another level of personalization, include a color swatch selector next to your sizing chart on your product page. The color swatch lets customers easily cycle through the different color and fabric options you provide.
Product recommendations increase conversions. One Barilliance study found that 31% of eCommerce site revenues resulted from product recommendations. Recommendations also improve your customer experience. Customers who engage with recommendation widgets are 5.5x more likely to complete a purchase than those who don’t.
Recommendations fall into three categories:
Those based on data from individual customers (“You might also like…”)
Those based on data from other users (“Other people also liked…”)
Or a mixture of both types of data
Plugins like Recommendation Engines for WooCommerce give you the flexibility to offer recommendation within all three of these category types. In the Barilliance study, the best performing recommendation widgets were those making suggestions based on what other customers were buying.
To make your recommendations more effective, place them above the fold of your product pages so customers don’t need to scroll to find them.
Page Load Speed and Customer Experience
Website performance affects both the practical and emotional aspects of the customer experience. When customers have to wait for product images to load or transactions that take too long, their frustrations grow exponentially—and their experience suffers. Performance studies estimate that for every 1 second it takes for your eCommerce site to load, your conversion rate drops 7%.
Use a site speed tester like GTMetrix to get a performance benchmark. Then use the GTMetrix report to identify ways to improve your page load speed times. Also, consider whether your current website hosting is optimized for eCommerce. For example, some WordPress hosts are built for blogs, not image-heavy, high-traffic online stores.
The Future of Customer Experience
If the customer experience is soon to become the key differentiator of a brand, what are the big picture implications for online store owners? Online sales lack the personal connection brick-and-mortar stores enjoy. There’s no happy face to greet them at the door, no fast and friendly sales associates or dressing rooms for confirming a good fit.
These are limitations online store owners will need to overcome by anticipating objections before they happen. That means maximizing the personalization benefits online shopping does offer—like predictive algorithms for personal recommendations and targeted marketing campaigns.
Despite the anonymity and privacy online shopping affords, shoppers will always crave the need to feel special and connected to something. That something is your brand, which is nothing more than the collection of the dozens of small touch points that make up your customer experience. Make each one count.
Ready to Try a Hosting Solution Built for eCommerce?
Speed plays an integral role in the overall experience a customer has at your store. Our Managed WooCommerce Hosting platform reduces query loads by 95% while automatically handling image compression, which enables your store to run quickly. It also includes premium plugins from IconicWP that help keep your store lightweight while providing additional functionality such as color swatches for your product pages.
The post How Can I Improve My Customer Service and CRO For My eCommerce Store? appeared first on Liquid Web.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with special guest Luria Petrucci. Watch […]
The post YouTube Growth: Audience and Subscriber Numbers Are Rising appeared first on Social Media Marketing | Social Media Examiner.
Welcome to the wonderful world of websites via WordPress! Currently, well over one-fourth of all websites are created and powered using WordPress. If this is the first website that you’ve ever created, then you likely found the process relatively pain-free.
And if you are an old hand at creating and maintaining a site, you will be amazed at the many diverse features and tweaks that you can easily bring to your site to give it a more professional and cleaner look.
Continue reading Everything You Need to Know About WordPress at The Official InMotion Hosting Blog.
Are you shopping around for WordPress Hosting?
There are a lot of options out there. Every host has a slightly different mix of features and configurations.
You may be wondering, what’s the difference between dedicated WordPress hosting and general purpose hosting?
It’s true that you can have a well-functioning WordPress site on a conventional hosting stack. So what does optimized WordPress hosting get you?
The General Purpose Hosting Environment
A traditional hosting stack will have common apps needed for general purpose static or dynamic websites: Apache, PHP, MySQL, etc.
Continue reading Can Generic Hosting Compete In a WordPress World? at The Official InMotion Hosting Blog.
People do everything on their phones these days, from checking emails to shopping to setting appointments. But building a new website? You can’t do that, right?
Wrong! With the WordPress app, you can quickly and easily create an exciting, unique site – right from the palm of your hand. Web design couldn’t possibly be easier.
Let’s jump right in and learn how you can get started on your own site today!
Continue reading How to Create Your WordPress Website on Your Phone at The Official InMotion Hosting Blog.
Dallas, TX – CyrusOne (NASDAQ: CONE), a premier global data center REIT, today announced the availability of IBM Cloud Direct Link within CyrusOne’s Carrollton, Texas data center to support customers in the U.S. via CyrusOne’s National IX. IBM Cloud Direct Link provides customers with a secured, dedicated network connection from their own IT infrastructure to the IBM Cloud.
“We are excited to welcome IBM Cloud into the CyrusOne ecosystem. IBM is a world leader in cloud services, and connecting to our National IX provides a competitive advantage for customers in Texas and across the United States,” said John Gould, executive vice president and chief commercial officer, CyrusOne. “The Dallas Metro Area has seen rapid growth in cloud services, and locating in our state-of-the-art Carrollton facility provides the lowest latency for customers in the Texas markets.”
“As businesses enter the next phase of the cloud journey, it’s important to have an open, hybrid approach to develop, run and deploy applications across multicloud environments,” said Gabriel Montanti, Global Offering Executive, IBM Cloud. “The collaboration with CyrusOne is part of the expanding IBM Cloud Direct Link service provider program, which provides businesses with dedicated private connectivity with low latency so they can optimize their hybrid cloud strategy.”
CyrusOne National IX delivers interconnection across states and between metro-enabled sites within the CyrusOne facility footprint and beyond. The platform enables high-performance, low-cost data transfer and accessibility for customers and unites CyrusOne data centers throughout the United States. With dedicated connectivity to the IBM Cloud, businesses have a secured path to migrate sensitive workloads and data to the cloud and take advantage of next generation services including AI, analytics, blockchain and more.
CyrusOne operates more than 45 data center facilities across the United States, Europe, and Asia to provide customers with the flexibility and scale to match their specific IT growth needs. CyrusOne facilities are engineered to include the power-density infrastructure required to deliver high availability, including an architecture with the highest available power redundancy.
CyrusOne (NASDAQ: CONE) is a high-growth real estate investment trust (REIT) specializing in highly reliable enterprise-class, carrier-neutral data center properties. The Company provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for approximately 1,000 customers, including more than 205 Fortune 1000 companies. With a track record of meeting and surpassing the aggressive speed-to-market demands of hyperscale cloud providers, as well as the expanding IT infrastructure requirements of the enterprise, CyrusOne provides the flexibility, reliability, security, and connectivity that foster business growth. CyrusOne offers a tailored, customer service-focused platform and is committed to full transparency in communication, management, and service delivery throughout its more than 45 data centers worldwide. Additional information about CyrusOne can be found at www.CyrusOne.com.
LANSING, Mich. – Liquid Web, a managed hosting company purpose-built for mission-critical sites, stores, and applications for small and midsize businesses announces the refresh of their Managed Dedicated Server offerings, now featuring the new Intel Xeon Scalable processors. The new lineup includes the Intel Xeon E3-1230 v6, Intel Xeon Silver 4108, and Intel Xeon Gold 6130. These technology improvements enhance speed, reliability, and security across the Managed Dedicated Server portfolio and signal Liquid Web’s continued commitment to growing their customers’ online potential.
“Our goal is to provide our customers with the best available server technology backed by the Most Helpful Humans in Hosting. This makes Liquid Web the best choice for web-dependent businesses and the designers, developers, and agencies who serve them,” said Melanie Purkis, Director of Managed Hosting Products. “This new Intel Xeon Scalable technology provides workload-optimized performance, improved hardware security, and serious processing power that our customers require for their mission-critical sites, applications, and databases,” said Purkis.
Liquid Web’s Managed Dedicated Servers come standard with DDoS protection, advanced security, and built-in backup disk. And, as with all Liquid Web customers, Managed Dedicated Server users benefit from our wholly-owned data centers that are staffed 24/7/365 with highly-trained administrators and engineers who are always available by phone or live online chat in 59 seconds or less — guaranteed. All of this comes without the need for contracts, long-term commitments, or hidden costs.
All Managed Servers at Liquid Web also include the following hosting essentials and uptime guarantee:
Performance Enhancements (CloudFlare)
Built-in server backup solutions
100% Power and Network Uptime Guarantee
24×7 proactive monitoring
Optional off-site backups and Server Protection/Malware Remediation
About Liquid Web
Liquid Web powers online content, commerce, and potential to 30,000 SMB entrepreneurs spanning 150 countries. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies, Madison Dearborn Partners, LLC (“MDP”).
Dubai, United Arab Emirates – Oracle announced the immediate availability of its new data centre in Abu Dhabi, which will offer public cloud applications services to customers in the UAE and wider Middle East. The Abu Dhabi data centre will support the rapid adoption of Oracle Cloud in the UAE and act as a key catalyst for the implementation of UAE’s strategy for the Fourth Industrial Revolution aimed at building the country’s leadership in education and advanced technology, including artificial intelligence, robotics and genomic medicine.
“By locating a data centre in the UAE, we will be able to better manage service levels and respond to local customers, who, for data governance requirements and other reasons, need to keep their data local,” said Arun Khehar, Senior Vice President – Business Applications, Middle East and Africa, Oracle. “Our customers in the region are excited about this new development. Coupled with Oracle’s unique ability to deliver solutions at every layer of the cloud stack, they firmly believe they can tackle digital disruption head on.”
Top organisations in the UAE continue to drive major digital transformation projects with Oracle Cloud. Etisalat, one of the world’s leading telecommunication groups, is the telecom partner for Oracle’s applications data centre in Abu Dhabi.
“In the past year, we have seen dramatic changes in the industry with digital technologies taking centre stage. Businesses are making investments in futuristic technologies and adapting to these technological changes in their ecosystems”, said Miguel Villalonga, Vice President of Cloud & Data Center, Etisalat Digital. “With digital transformation driving the future, more companies are enabling digital innovation in their business and services. Our collaboration with Oracle complements very well the existing capabilities of Etisalat Digital and will help accelerate this transformation and cloud adoption to further empower government and commercial entities in the region.”
Her Excellency (H.E.) Dr. Rauda Al Saadi, Director General of Abu Dhabi Smart Solutions and Services Authority (ADSSSA), said, “The Authority is sparing no effort in contributing to positioning Abu Dhabi as a global hub for technology and innovation. In line with this, the launch of the new Oracle data centre in Abu Dhabi represents a strong boost towards achieving a digital transformation path, complementing the Abu Dhabi Government Accelerators Programme ‘Ghadan 21’.”
“We are fully aware of the important role that data plays as the key element in driving digital transformation, which requires a strong data system based on the latest technologies and capabilities,” H.E. added. “We therefore attach great importance on the need to strengthen partnerships with leading technology companies to enhance the government services, decision making process, and raising the efficiency of government performance. Our collaboration with Oracle will allow us to double our capabilities across many areas of technology, such as the Internet of Things (IoT) and large data analytics.”
Data management represents a cornerstone of the authority’s strategy to develop and manage the data exchange platform, build analysis capabilities, and reinforce private sector participation in the development of this field, she noted. That effort supports the Abu Dhabi Government’s efforts to achieve economic growth and enrich the quality of people’s lives.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly-Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com/middleeast.
About a month ago, we shared a sad story about our Content Marketing Manager, Michelle, and her cat, Marlo. Well, that story isn’t over. If you missed the first part, we recommend that you head on over and read it.
When a friend as dear as Marlo goes missing, it isn’t easy. It’s even harder when you come so close to the possibility of finding him, only to realize that it’s just not meant to be anymore.
Continue reading A New Hope | Your Cat Escaped and is Lost – Part 2 at The Official InMotion Hosting Blog.
Designing a website is easier than it has ever been. Long gone are the days of manual coding and restrictive print-based layouts. Today, almost anyone can create a gorgeous, responsive, functional site in minutes — as long as you know where to start.
Fortunately, the basics of website design are relatively easy to understand if you apply some common sense and careful planning. Your goal should always be to create a site that’s not just visually striking but is also easy to navigate and use.
In this article, we’ll discuss the basics of designing a website and show you how to get started with six key tips. We’ll also introduce you to the Remixer website builder and demonstrate how you can use this tool to create a site quickly and easily.
1. Plan Your Design Thoroughly
Before you do anything, you’ll need a concrete and thorough plan. At this stage, you should clearly define your goals and expectations for your site and outline what you hope to accomplish with it.
Here are just a few of the questions you’ll want to have clear answers to:
Is the site personal or commercial?
Do you want it to make money and if so, how?
Will you be using advertisements or affiliate marketing?
How much traffic are you expecting?
Put your thoughts and ideas down on paper and start drawing up a plan. We mean that literally, by the way. A smart method of planning your site is to create sketches of how you want it to look and operate. You should also take everyone’s ideas into account if you’re working with other designers or collaborators.
By the end of your planning phase, you should have a blueprint of the site’s top-level framework. This includes a plan for its user interface (UI), sidebars, and other page elements, as well as an idea of how navigation will work. Doing this first will make it much easier to bring your vision to life.
2. Create Your Site’s Visual Identity
When you’ve got an idea of what the structure of your site will be, it’s time to look at its appearance. You’ll need to choose the fonts and typography you’ll want to use. If you’re working from an established brand identity, consider how your choices match up to offline materials. It’s also worth exploring how well the fonts you choose work with multiple languages and how effectively they scale up and down on differently-sized screens.
You’ll also need to decide on a color scheme. Again, if you’re creating a site based on a brand with an established visual identity, you’ve done most of the hard work already. Otherwise, picking a color scheme requires you to consider color theory and ensure your choices are accessible.
Thinking about the ‘feel’ you want your site to have can make this decision easier. Colors represent different emotions and meanings, after all. For example, red is typically seen as an aggressive and impulsive color, while green is associated with health and the environment. You should take time to choose your colors carefully since they can help you create a cohesive visual identity.
3. Consider the Layout and Navigation
If you planned ahead as we discussed earlier, this step will be a lot easier. You’ve already considered how navigation will work on your site. It’s now time to dig deeper and think about your visitor’s journey.
The visitor’s journey refers to the possible paths that people can take on your website. In other words, you’ll need to consider how users will access other parts of the site from any given page. After all, you won’t always have control over how users first arrive on your site, so you can’t just rely on a homepage to serve as your hub. Navigation needs to be available across your site, and it has to be accessible and easy-to-use.
You also need to plan out the layout of each page carefully. To do this, ask yourself what each page on your site is trying to achieve. For example, if you want people to fill out a contact form, you’ll need a strong Call–To-Action (CTA) button. Your CTA should always be prominent and clear.
Every element on a page should be designed to promote the overall goal. It’s best to start simple and add elements over time to ensure you aren’t adding unneeded information or features.
4. Pay Attention to the Details
When you’ve completed the overall design and layout of your site, it’s time to shrink your scope and focus on the details. These are the seemingly minor things that create the general look and feel of your site, such as buttons, menus, image placements, and so forth.
Treat each component on your site as a stand-alone object and give it proper attention. This is the kind of precise work that can seem excessive but will greatly help to refine your site overall. Your goal should be to make the final product better than the sum of its parts, and spending appropriate time and effort on those parts is the best strategy.
One way you can make your site ‘pop’ is by adding engaging elements like microinteractions. We’ve previously discussed that these are a popular trend — and for good reason. They help make your site feel more interactive and living since it’s able to respond to the user in small ways.
You should also work on avoiding common mistakes, such as bad font rendering and poor color contrast. These are the kinds of issues that are easy to miss if you don’t get up-close with the individual components of your site. For that reason, make sure you give them the attention they require.
5. Prototype and Share Your Design
Prototyping is an important part of the design process. A prototype is simply a demo version of your site that you can share with others. It can be presented as images or you can create a static HTML representation of how each page is meant to look with little-to-no functionality.
Creating a prototype is an important way to give others an idea of what the site will look like when it’s done. If you’re working for a client, they will naturally want an overview of your plans and the chance to suggest changes. You should, therefore, show them a prototype early on so they can provide feedback. This will save you time down the line, as they won’t be surprised or displeased with your work when it’s nearing completion.
One thing to remember: site builders make creating a site so quick and easy that you often don’t need a separate prototype. You’ll be able to quickly put together a new idea and solicit feedback from others without creating a demo (more on this later).
Related: Everything You Need to Know About Using a Website Builder
6. Challenge Yourself and Be Willing to Experiment
Finally, remember that web design is a creative endeavor, and you should always be willing to challenge yourself. This applies when you’re creating your first website or your 50th. For example, you can consider new ways of approaching a particular design goal. Maybe you’ll experiment with different color schemes, images, or a more accessible navigation layout.
This step is more important than it might seem. Not only will it help you to grow as a creator, but it will also give you an extra incentive to find new solutions. It’s easy to get stuck in a rut. Giving yourself a challenge in each new project is an excellent way to keep yourself focused and invested in your work.
One smart way to get started is by finding inspiration in recent design trends. You can consider how you can implement those trends yourself or even improve on them.
How to Design a Website With Remixer
When it comes time to put the tips we’ve discussed into practice, you’ll need the right tool for the job. With that in mind, allow us to introduce Remixer. This is a website builder that requires no coding and enables you to create your site using an intuitive visual editor.
The best thing about Remixer is that it enables anyone, regardless of experience, to create a website using the basics we’ve outlined throughout this article. With Remixer, you don’t need to know your way around HTML, CSS, PHP, or any other coding language to create functional and visually-striking websites.
To start using Remixer, you just need to sign up for a free account. When you have signed in, you can start creating your site in two ways. The first is to choose a theme.
When you hover over a theme, you can either preview it or select it as your starting point. This will open the Remixer editor, which we’ll look at soon. However, you can also choose the Create option in the upper right-hand corner. This will instead give you the choice of three different types of website.
After you select one, you’ll be able to choose your site’s color palette. Remember to consider color psychology when making your decisions. You can select an option to see a preview of how it will look.
Next, you can click on the Choose Images link in the bottom right-hand corner of the page. This will enable you to select a series of stock images to use on your site. You will be able to replace these later, so consider them more as a guide for yourself as you design your site’s appearance.
Finally, you’ll select Choose Fonts to proceed to the next step. As you might imagine, this is where you’ll pick the fonts to use on your site. Find and select a font pair that matches the visual identity you’ve settled on.
When you’re happy with your choices, click Preview Site. You’ll now be shown a snapshot of how your site will look. To preserve your preferences, select Save and edit this site. This will open your site in the Remixer editor, where you can edit its layout and content freely.
Remixer is a click-to-edit builder. So to make any changes, you just need to click on an element on the page. For example, to update text, you just need to select it and make changes right in the editor.
Other elements, such as images, can be changed with the menu on the left. Select the element you want to manage, and relevant settings will appear in this menu.
To add new elements to the page, click the New buttons, which appear between existing sections. This will expand a selector, where you can pick the element you want to add to the page.
At this point, you can freely make changes to your site. Every edit will be shown in real-time so it’s easy to experiment and see how your changes will affect the final result. As long as you remember the tips we’ve discussed throughout this article, you should be only a short time away from creating an excellent website with all the functionality you require!
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Even if you’ve never touched a line of code in your life, you can still create a great-looking, functional website. All it takes is understanding the basics of what makes a successful site and using an intuitive tool like the Remixer website builder to put it all into practice.
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Norwalk, CT — 365 Data Centers, a leading provider of hybrid data center services for carrier, content and enterprise customers, announces its Enterprise Managed Services solution, which provides full-service, end-to-end data center technology procurement and management. The new offering includes strategic investment in hardware and software from the industry’s top vendors, such as Dell EMC, storage in 365’s secure facilities, and all supporting services. Allowing businesses to consolidate the cost of acquiring and supporting data center infrastructure into a single fixed monthly fee, the Enterprise Managed Services solution frees up enterprises to focus on their core business instead of IT management.
“Our Enterprise Managed Services solution is our latest example of how we’ve developed a complete enterprise IT services ecosystem, ensuring that our clients no longer have to be burdened with data center management,” says Jeff Slapp, Vice President of 365 Data Centers. “Every week, we’re hearing that enterprises want to move away from a data center management role, but they’re also increasingly interested in hybrid IT infrastructure and keeping costs low and stable. Our new offering solves for these competing challenges and is anchored by our unmatched customer service, along with our entire services portfolio.”
“We’re proud to collaborate with 365 Data Centers to provide enterprises with comprehensive, industry-leading data center solutions,” says Elliot Hujarski, Area Vice President-Southeast for Dell EMC. “With Dell EMC’s broad portfolio of scalable, high-performance data center solutions coupled with 365 Data Centers’ expertise, network and facilities, enterprises can tap into the best IT architecture in the industry without the upfront capital expenditure.”
365 Data Centers’ Enterprise Managed Services offering provides clients with hands-on, start-to-finish guidance to meet their infrastructure needs, beginning with consultation on the desired hardware and software combination, and ending with a move-in-ready, fully implemented, secure solution housed at one or more of 365’s 10 U.S.-based facilities. The fundamental goal of this offering is to free customers from the burden of day-to-day data center management so they can focus on what matters: the success of their business.