As of last week’s update, EasyApache 4 includes a light version of mod_lsapi, a module built and distributed by our friends at CloudLinux. This release is a scaled-back version of the module already distributed by CloudLinux. Anyone already using CloudLinux should use the one distributed by CloudLinux, but for everyone else let’s talk about it! What is mod_lsapi? mod_lsapi is an Apache module based on the LiteSpeed Technologies API that provides significant improvements in speed and …
Valentine’s Day is just around the corner and is the perfect time to create engaging content that will warm the...
The post 8 Dreamy Content Ideas For Your Valentine’s appeared first on Official Bluehost Blog.
Out of the following which website would you rather make a purchase from given their email addresses – email@example.com or firstname.lastname@example.org? I would prefer the first one and chances are you too would prefer the same. The only reason being, the first email feels more credible as opposed to the latter.
As a Web Pro (designer and/or developer), email is one of the primary modes of communication for your business. An email address that ends with the domain name of your business, impacts the way customers form an opinion of your brand. A customized email address adds to the credibility of your business by making it look professional.
Our aim in this post is to help you understand what business email is, its advantages and how to set it up with ResellerClub’s Business Email Product.
What is Business Email?
A business email address is an email that you would use for the purpose of promoting and building your brand. As opposed to a regular email address, a business email is associated with your brand’s domain name rather than a generic domain like gmail.com or yahoo.com. This helps in increasing the awareness of your business and also, in building and preserving your brand.
Example of regular email: email@example.com
Example of business email: firstname.lastname@example.org
3 Advantages of Business Email:
The first and foremost advantage of having a ‘Business Email’ is that it elevates your marketing efforts and adds to the professional appeal of your business. As a brand, you are required to communicate with your clients and customers on a frequent basis. Sending an email from a free email account (eg. Yahoo/Gmail, etc.) would make you look unprofessional and even negatively impact your business.
A business email provides several additional features as opposed to a normal email like mail tracking, monitoring etc. Take, for instance, Open-Xchange a business email platform integrates all your personal emails, calendar, contacts and appointments on a single platform. Moreover, it even allows document sharing.
With all the features like private labelled service, 99.99% Uptime and storage space it provides, business email is cost-effective as compared to email services like GSuite, Enterprise email etc. Read more here, to know other advantages of a business email.
Guide to Set up your Business Email
Now, that we have seen what business email is and the importance of it. Let us now dive into learning how to set it up.
Step I: Go to your Control Panel ->Click on the ‘Buy’ button and select ‘Business Email’ from your Product dropdown list. Next type in the domain name you wish to purchase the business email for and place your order.
Step II: Go to your Control Panel and List all Orders. Here, you will find the order for Business Email, click on the ‘Product’ link to manage your business email.
Step III: Post clicking on the Product link you will be redirected to the order management section. Scroll down and click on the product ‘Business Email’.
Step IV: Before setting up your email account, you need to add the DNS Records to your existing name servers. For this click on ‘Name Server Details’.
Step V: After this go to ‘Manage Email Accounts’. The ‘Dashboard’ tab gives you an overview of all your business email accounts. The ‘Mail’ tab includes all major tasks like Adding Users/Accounts, Forwarding, Exporting etc. And the ‘Settings’ tab helps you manage your profile.
Since we need to add users we will go to Mail -> Add User
After filling all the details, click on ‘Add User’ and the user will be successfully created. Depending on the size of your business you can purchase as many Email Accounts as you need.
Creating a business email is good for your brand image as it builds the confidence and trust of your customers in your business. This was one simple way to create a business email account for your domain name. In my next post, I’ll cover some more ways on how to integrate your business email to maximise productivity.
Hope you found this post helpful. If you have any queries or suggestions feel free to leave them in the comments box below.
Is 2019 the year you begin building your website? There’s no time like the present, and no better time than now with our new bundled solution, Website Creator. The perfect package for those who want to create a website on their own, with little to no maintenance, and a whole lot of support. If building a website has seemed like a daunting task, fear not. This solution has everything, from the moment of inspiration, through every step of the creation process to build the site of your dreams easily.
Continue reading Introducing Website Creator | A New Way to Build the Website of Your Dreams at The Official InMotion Hosting Blog.
The post Top 5 Dedicated IP Benefits appeared first on HostGator Blog.
When the time comes to choosing a hosting provider you’re going to have a lot of decisions to make. Finding the right type of hosting and a quality hosting provider along will take a lot of work.
As you’re sorting through different hosts there are a lot of different features you’ll come across. One of those that bring about the most confusion is a dedicated IP address.
You’re probably wondering what is a dedicated IP address? And will using one actually benefit my website?
Learn what a dedicated IP address actually is, the dedicated IP hosting benefits, and how it relates to dedicated server hosting, so you can make the best decision for your new website.
What Is an IP Address?
Before we jump into dedicated IP addresses, it’s important to understand what an IP address actually is. You’re probably already familiar with what a domain name is, but IP addresses, not so much.
An IP address is a unique string of numbers that are used to identify a computer that’s connected to the internet. In the case of an online IP address, this computer is a server provided by your hosting company.
You can think of your domain name as the address of your website, while an IP address identifies the location and type of device that’s being used to access the internet.
IP addresses are part of the Domain Name System (DNS). How domain names work is they are mapped out to various IP addresses. When a domain name is typed into an address bar your ISP will look up the associated IP addresses and display the correct website. In the case of a shared IP address, the web host will forward the domain request to the proper site.
While if your web hosting is with a dedicated IP address you can literally input the IP address into your web browser and you’ll be taken to the correct site. The IP address and associated domain are synonymous.
What is a Dedicated IP Address?
A dedicated IP address is an IP address that you have sole access to. Since IP addresses are tied to a specific physical server and you have sole ownership of that server, then the IP address is yours to do whatever you wish.
In some cases, you can have a dedicated IP address and shared hosting on the same account. This is rarer as the hosting provider will have to configure certain software, but it is possible. This will enable you to take advantage of the benefits of having a dedicated IP address while remaining on a cheaper hosting plan. While there are cheap dedicated server hosting plans available, it’s still wise to do extensive research before settling on a specific one.
However, the most common usage of a dedicated IP address is being paired with a dedicated server. With a dedicated server, you have complete control over your server environment. Typically, when you have a dedicated server you’ll have an associated IP address. This can be used for a single website or multiple sites that you’re hosting on a single dedicated server. Your web hosting provider might also be able to configure multiple dedicated IP addresses on a single dedicated server as well.
How Do Dedicated and Shared IP Address Differ?
The most common type of IP address is a shared IP address. In this section, we will answer the question what is shared hosting and discuss how these two differ. This is mostly because shared hosting is the most commonly used type of web hosting. With shared hosting you’re sharing server space with a multitude of different users. This helps to keep costs low, while still offering you enough server resources for your site to run.
When defining dedicated hosting, you have access to the resources of an entire physical server. You won’t be sharing these server resources with any other users. This includes your IP address.
On a shared hosting environment you’re also sharing your IP address with any other websites on the same server. Depending on your host this could end up being hundreds or even thousands of other sites. With a shared host your host has certain forwarding technology in place that ensures the user will be able to access the correct site.
Like a dedicated server, with a dedicated IP address you’re the only person using this IP address.
Dedicated IP Benefits
A dedicated IP address usually won’t make or break the success of your site. However, it can offer some advantages to certain kinds of website owners.
Here are some of the biggest benefits you’ll receive when using a dedicated IP:
1. Improve Email Deliverability
If you’re like most website owners, you’re probably sending emails with a branded email address. Instead of using a classic Gmail address your email address will look something like email@example.com. If you’re a business owner this can help to create a higher level of credibility.
However, if you’re using a shared IP address, then you could run into email issues. The biggest one being deliverability issues. This means that when you send an email you can’t be sure that it’ll actually end up in the recipient’s inbox.
If another user on the same shared IP address is sending a high volume of emails that get classified as spam, then you’ll get this same classification. Instead of landing in the inbox, your messages will get sent straight to spam.
With a dedicated IP, you’re the only user who will be sending emails via this IP address. This can be a great way to protect your reputation while ensuring that your emails go where they’re supposed to go.
If you’re sending a very high volume of emails, then you might want to use a third-party email provider from the start. These services are set up in a way that will support you in sending massive quantities of emails while ensuring a high level of deliverability, and protection against IP blacklisting.
2. Greater Server Control
With a dedicated IP address, you have a much higher level of server access. Instead of simply relying on a tool like cPanel to manage your server, you’ll be able to remotely manage your server, upload files, create a file sharing server, and a lot more.
You’ll also be able to do things like creating your own dedicated gaming server. If you want to host your own online games, create custom gaming environments, or have the ability to play games with a very high level of performance, then a dedicated server for games is the way to go.
Usually, if you want this level of server control and customization you’ll also be pairing your dedicated IP address with a dedicated server as well. To get the most from your server environment you’ll want to be using a dedicated server as well. It’ll be very difficult to unlock this level of customization while using a shared server environment.
3. View Website Via IP Alone
A dedicated IP address gives you the ability to access your website via IP address. This means you could technically build out and view your website without even purchasing and setting up a domain name.
This can be useful if you can’t decide on a domain name registration, but want to start building a website. Or, you don’t want to wait for the domain to propagate before you start building out your website.
Not every user will demand a feature like this, but it can offer you more flexibility, especially if you’re running into issues with your domain name.
4. Potential SSL Requirement
Installing an SSL certificate on your site is now becoming a requirement. Browsers like Google Chrome are now marking sites as insecure if they don’t have the encrypted HTTPS connection, which can be enabled by installing an SSL certificate.
An SSL certificate will elevate the level of security across your site by encrypting any information that’s exchanged between a user’s web browser and a your server. This is a must-have for sites that exchange sensitive information, like for those building an eCommerce site.
You used to need a dedicated IP address for an SSL certificate. However, today there’s a technology called Server Name Identification (SNI), which allows those who are using a shared IP to install an SSL certificate.
However, not every host will support this technology, so you still might need to upgrade to a dedicated IP address. For higher level SSL certificates, you still might need to use a dedicated IP address.
5. Potential Application Requirement
If you’re running any custom software on your server then you might require a dedicated IP address. Some types of server software will require a dedicated IP in order to function properly.
If you’re using a shared IP address the page might re-load while the script is still running. This will cause the script to malfunction and your website or server might not function properly.
If your website requires a custom server setup in order to function properly, then you might need a dedicated IP to aid in this functionality.
6. Direct FTP Access
Some users might require a greater level of website access. Instead of having to log in via cPanel, you can remotely access your server via FTP. If you need to do this on a regular basis, you’ll quickly realize the benefit of having direct FTP access. You can also create an FTP server that lets your users download files anonymously. This can allow you to quickly share files with friends, family, or even site visitors.
Most website owners won’t really need to run an IP-based FTP server. But, for users who demand this feature, a dedicated IP is a must-have.
Do You Need a Dedicated IP Address?
Not every type of website owner will benefit from using a dedicated IP address. Here are the biggest reasons you’ll want to upgrade to a dedicated IP address:
You want to view your website by IP address alone
Your host requires a dedicated IP to install an SSL certificate
You want to regularly access your site via FTP
You want to customize your server environment, like a gaming server
Using a dedicated IP address doesn’t automatically mean you’re using a dedicated host. You can still have a dedicated IP address while using a shared server, or you can have an IP address you’re sharing between a few of your own sites while using a dedicated server too.
Overall, the biggest reason you’ll probably want a dedicated IP address is to install an SSL certificate. Your hosting provider might not require it, but if they do, then it’s worth the upgrade.
What is Dedicated IP Hosting?
Dedicated IP hosting is any form of hosting that utilizes a dedicated IP address. This can be either a shared hosting environment with a dedicated IP address, a dedicated IP server with a dedicated IP address, or even something like cloud or VPS hosting with a dedicated IP address.
You’ll typically find a dedicated IP address as a feature that’s bundled with most dedicated hosting packages. The chances are high that if you’re thinking about upgrading to a dedicated IP for the advantages highlighted above, then you can also benefit from using dedicated hosting as well. By using the combination of a dedicated server and a dedicated IP address you’ll get the most benefits for your site. A dedicated server can offer you very high levels of performance, security, control, and customization. However, a dedicated server will require a higher level of technical proficiency in order to setup, optimize, and maintain the server properly.
Your host might be able to add a dedicated IP address to a shared hosting package, but it does require certain software and technology that your host might not support.
Is a Dedicated IP Right for You?
Hopefully, you have a better understanding of what a dedicated IP address is, how it can benefit your website, and how it relates to dedicated IP hosting.
Most website owners probably won’t need to upgrade to a dedicated IP address, at least right away. As your site grows and you demand higher performance from your host, along with more niche features, then it might be a worthwhile add-on.
If you’re looking to get the most out of your site, then you’ll probably get the most value in upgrading to a dedicated server that comes equipped with single or multiple dedicated IP addresses.
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We all know that having a professional business email platform is important, but you may not know exactly why.
Business start-ups have a typical path that’s followed.
An idea grows into a business plan, creating a small business. The growth in a small business typically begin slowly, and over time picks up more speed as it continues. This can cascade quickly.
The growth inevitably leads to the normal business staples (i.e. business cards, marketing, designing a company logo, first website, etc.) Even the website itself can start as a Facebook page and evolve from there as the company grows.
These new small businesses excel at creating new concepts, products, and have a real think-outside-the-box mentality. However, studies show that 80% of small to medium businesses still use Gmail or Yahoo for their primary email address.
This might be okay for one to two person operations that have a small online presence, or those that simply have no need for an email product. However, the majority of that group do require a substantial presence on the web, which can require a more robust email solution.
One of the most simple and cost-effective ways to market a new business using a custom email domain service.
Think about how the first time a prospective client sees your email address and notices that your company name is prominently displayed within the email address credentials. It creates an important first impression on a client.
Think about the impression generated between these two email addresses:
The well-known proverb holds: “perception is reality.”
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That’s Fair. How Do I Choose The Right Business Email Service?
There are a number of usual concerns about using a professional business email service. These myths can include the following:
It is too expensive
It is difficult to set up
It won’t have the features you are used to like shared calendar and spam filtering.
Let’s take a look at each of these myths in depth.
1. Creating a Business Email Account Is Too Expensive
This is a common myth amongst those new to the process of setting up a business email. While there certainly are very expensive options, there are also very reasonable plans and even some options at no cost to you. Some of the low-cost options can provide a great mix of both custom domains and all of the features you may desire, such as calendar, chat and mobile function.
Keep in mind that most of the free services do tend to lack common features you may be used to, but they do provide a custom domain.
2. Business Email Is Difficult To Set Up
It can be intimidating to set up a new service, be it a phone service, internet provider, or a new email platform. The good news is that it looks more difficult than it is. Most providers have easy step-by-step guides on accessing your newly purchased email service or setting up your domain with the service and offer personal assistance with the setup process.
Finally, once it is set up, it’s a smooth process to add additional users.
3. Business Email Accounts Lack Features I Need
This can be a concern with some of the free platforms, but most paid email services offer features to rival the large personal free accounts such as Gmail or Yahoo.
You’ll find some examples below:
Premium Anti-Spam/ Antivirus – Multi-layer scanning helps keep your inboxes safe
Shared Calendars – In-depth calendar functionality such as creating meetings or recurring events, allowing specific people to edit your calendar and color-code for easy viewing across multiple calendars.
Intuitive Webmail – Access to mail, calendars, contacts, tasks, and notes from one application. Create a group and company-wide contact lists that can be shared with other users on the same domain.
Mobile Sync – Access mail on your iPhone®, Android®, Windows® Phone or BlackBerry® device. Each user has access to the support center that provides an easy walkthrough for any desktop, tablet and mobile device with easy to follow instructions with clear instructions and pictures.
All of the above features are available in Liquid Web’s Premium Business Email.
Sounds Good. How Do I Get Started Creating a Business Email Account Today?
As a provider of business email services, Liquid Web specializes in small to medium-sized businesses and the agencies and freelancers they work with. The vast majority of customers that are moving to Liquid Web are looking for additional features and performance as they take this next step from a free email service to a professional business email platform.
Many of the reasons above may resonate with you as to why you might wish to stick with the free personal accounts from Yahoo or Gmail. Remember, 80% of small to medium businesses have also not moved to a business email platform; you are not alone. Also, Liquid Web has many tutorials for those that are unsure about how to proceed once the service has been ordered. We even have a free migration tool for the do-it-yourselfers.
There are very few products that cost less than a candy bar a day that will provide the same value to your business, both now and into the future.
How Much Does Premium Business Email Cost?
We believe business email should be transparent and simple. Liquid Web’s Professional Business Email starts at a $10 fee for the account and $1 a mailbox with the ability to upgrade for additional features, such as:
Shared cloud drive
Syncing your calendar and contacts to your mobile device
Online editing of documents and spreadsheets.
Additionally, setup couldn’t be any easier with the Most Helpful Humans in Hosting available 24/7/365. Whether your need is assistance in migrating from another provider or starting fresh, we have the support team that can help.
Ready to Get Started with Premium Business Email?
With premium anti-spam/antivirus, shared calendars, intuitive webmail, and mobile sync, Liquid Web’s Premium Business Email is the perfect solution for SMBs that have outgrown Gmail or Yahoo and are ready to take their business to the next level.
The post Why Do I Need a Business Email Account For My Business? appeared first on Liquid Web.
If you’re looking forward to improving sales, increasing your current client base, and giving your brand an added boost, then the good news is, it’s entirely possible if you build a mobile app for your online store. Mobile apps are currently taking over the market, gaining customers, and racking up benefits. In fact, according to
The post Why Do eCommerce Websites Splash Cash To Get Their Own Mobile Application appeared first on Pickaweb.
Finding a great screen recording tool is essential for many businesses. Most of their actions happen on the screens, from desktop screens to mobile ones. With so many information, it’s sometimes necessary to share it with other people, such as employees or clients. To do that efficiently, businesses need the right screen recording tool which
The post 5 Best Screen Recording Tools 2019 appeared first on Pickaweb.
Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process to Your Interview Subject While you may think what […]
The post A 7-Step Process to Make Marketing Videos That Work appeared first on Social Media Marketing | Social Media Examiner.
The post 10 Reasons to Love HostGator’s New Gator Website Builder appeared first on HostGator Blog.
HostGator is pleased to announce our new website builder, Gator Website Builder. Gator was created for anyone who has an idea for a website and wants a frustration-free solution to build and launch a website with ease.
Gator is a full-featured website building and hosting tool with an easy to understand, drag-and-drop page builder so you can get started quickly. In addition, Gator comes with some of the basics you need such as free website hosting, security basics like an SSL certificate, and a free domain name.
Unlike other website builders, the Gator Website Builder offers a breadth of tools to fit every need. No more shopping around for a site builder that has either blog or eCommerce functionalities, Gator has it all. Plus, it’s backed by HostGator’s powerful website hosting, so you can upgrade your website as your online business grows.
Unlike other website builders, Gator by HostGator offers a breadth of tools to fit every need. No more shopping around for a site builder that has either blog or eCommerce functionalities, Gator has it all. Plus, it’s backed by HostGator’s powerful website hosting, so you can upgrade your website as your online business grows.
10 reasons to love Gator Website Builder by HostGator:
1. Drag-and-drop elements
Using Gator, you can add dynamic elements to your site, without the help of a professional designer. Some of the things you can add to your website with our easy website builder are buttons, images, maps, text blocks, videos and more! When you set up your account, the first thing you’ll see is a quick, interactive tour that shows you how to add sections and make revisions to your site. Follow these instructions and you’ll be designing a website in no time!
2. More than 200 professional design templates to choose from.
These design templates are so good that you might wonder why they’re free. Where other website builders limit your options, Gator comes with more than 200 professional design themes, all of which are scalable to fit your business. When you set up your account, scroll through all the options available and choose the one that best fits your business. The templates are organized by category so you can quickly find find a theme that is suitable for your type of business. There’s even a full screen preview so it’s easy to see all the theme’s features. Plus, the designs are fully customizable – you can quickly change the color scheme, fonts, or text style to match your business.
3. Mobile-friendly design templates.
Search engines give a boost to rankings of mobile-friendly sites and can penalize websites that are only optimized for desktop computers. Since so many people are browsing websites on their phones, in the long run, you’re hurting your business if you don’t have a mobile-friendly version.
With Gator Website Builder, all of the professional design templates come with a mobile-friendly version. You can view the desktop and mobile version of your site individually to be sure the necessary information is correct and looks great no matter which device your site visitors use. In addition, you can make changes in the mobile editor that won’t affect your main website. This is handy if you want to reduce some content for mobile website visitors.
4. Stock photo library included and integrated.
No more searching for stock photos, downloading, and then uploading to your website. Gator Website Builder comes with an integrated library of high-quality stock photos courtesy of Unsplash. These photos are available in all Gator packages at no charge and are license free, meaning you can use them however you want. Best part? The photos are searchable and sorted by category to make it easier to find what you need. If you have your own photos, that’s great! You can upload and store them in your Gator “my images” library.
5. Integrated website analytics and tracking.
Analytics can be intimidating, but with Gator, you can keep on eye on the backend of your website right within the platform! Easily keep track of pageviews, bounce rate and visitor demographics with a few clicks of your mouse. This detailed data about your website visitors will help you make informed decisions about what to do with your website and how to promote your business. But, of course, if you’re already using Google Analytics, Gator has an easy way to insert your tracking code in the “manage site” section.
6. Easy blogging feature.
Some website builders give you the choice of either a basic website or a blogging platform. However, Gator Website Builder gives you both options on the same website. If you’re ready to start a blog, Gator has blog templates that seamlessly integrate with the design of the rest of your website. The “blog” tab allows you to easily organize your blog posts into one place so you can create, edit, and schedule your posts with confidence. If you’d rather start a blog later, the blog feature comes with all Gator packages so you can easily add a blog as your business grows.
7. Build an online store with eCommerce plans.
Our special eCommerce Plan has all the functionality you need to sell your products or services in a professionally designed, mobile-friendly store. Simply choose your favorite eCommerce template then add your product images and details. Gator includes inventory management and coupon features to help you run your business efficiently. The eCommerce store also comes with our integrated statistics feature. Using this feature you can explore which products are your top performers so you can continue to drive more sales, more revenue, and more growth.
8. Add and manage all your social media accounts.
Quickly and easily communicate with your customers by cross-promoting your social media accounts from your website homepage. This drag-and-drop feature allows you to seamlessly connect your live-feeds from popular social networks like Instagram, Facebook, and Twitter.
Additionally, Gator has a social media productivity tool, My Social Suite, that allows you to seamlessly engage and communicate with your customers as you make updates to your website. My Social Suite is an add-on product that makes social media marketing easier than ever by allowing you to manage multiple social media profiles from one dashboard.
9. Website Security.
HostGator offers free SSL certificates for all of our customers! An SSL certificate shows website visitors that your site is secure and that they can shop or browse confidently knowing that their personal information will be protected.
10. No ads.
Some website builders promise that your website will be free, only for you to later find out they will add advertisements to your site. With Gator Website Builder, you don’t need to worry about unwanted ads on your site because all Gator plans have zero ads. After all, we know that your customers should focus on your business, nothing else.
Ready to get started?
No matter what type of website your business needs, Gator Website Builder has you covered. Gator gives you access to customizable design templates, image libraries, live social feeds, and integrated analytics to help you keep tabs on your website performance. The frustration-free, drag-and-drop website means that creating and editing your website requires no prior website building or coding experience. Simply choose a template for blogs, business sites, or eCommerce sites from a category that aligns with your goal, and get online fast.
Choose your Gator package and get online today.
Find the post on the HostGator Blog
The rise of the Software as a Service (SaaS) model has, in recent years, become one of the main reasons cloud computing is such a game changer.
These innovative products have created a paradigm shift, dramatically improving your team’s organization, productivity, and communication. One such foundational SaaS product is G Suite for Google Cloud, which many consider the best email solution available today.
Whether you have a small, medium, or large business, G Suite provides your team with a bevy of features, tools, and benefits that set it apart from other similar services. Learn below what G Suite is, and why these additional features matter to you and your business.
Domain.com makes it easy to add G Suite for Business to your domain name.
A brief history of G Suite
For years, Microsoft Office was the industry leader in office suite products thanks to applications such as Word, Excel, and PowerPoint. With the advent of cloud computing, Google sought to challenge Microsoft’s supremacy with G Suite. Formerly known as Google Apps for Work and Google Apps for Your Domain, G Suite was created to be a software that provided productivity and collaborative tools, while utilizing the ease and universality of cloud computing.
Up-to-the-second cloud computing means that any changes to a G Suite document are automatically saved the moment you type. These changes are tracked and stored so that you can go back through your revision history to see old versions of the same document, or see if someone else with access to the document made a change or left a note.
Today, a baseline G Suite account gives you access to the following things:
Gmail – Google mail is one of the most popular free email services in use today, and provides several gigabytes of Gmail data storage. With G Suite, you’re granted a Gmail account through your chosen domain name, which can be registered at Domain.com.Google Drive – A cloud storage service that grants you the ability to store and share files without having to store them locally. This means you can store any type of file including videos, photos, .pdfs, .documents, and others. G Suite provides at least 30 GB of storage space on Google Drive for every user.Docs – Google’s cloud-based word processor takes the concept of Microsoft word and ushers it into the cloud era. Docs allows for smart styling, and simultaneous multi-user editing. Whether you’re on a computer, mobile device, or tablet, with Docs you can read, edit, create or share your documents no matter where you are.Sheets – Similar to Docs, Sheets is Google’s cloud version of Microsoft Excel. This powerful spreadsheet tool makes charting your critical data easy and intuitive. Whether creating, analyzing, or sharing spreadsheets, Sheets works seamlessly with Excel and Excel files, giving you access to your vital information from anywhere in the world. Slides – Google’s equivalent to PowerPoint lets you tell your company stories, or give an effective presentation from any device. With a host of tools and templates, Slides makes pitch creation and collaboration simple.Forms – Create quick and easy surveys or Q&As, and then display the answers in an easily digestible and actionable way. If you want to know whether your company wants Chipotle or Chinese, or if they’d prefer to have the work trip in Joshua Tree or Mammoth, you can find out instantly without having to poll people one at a time. Calendar – Scheduling and time-management service. Calendar allows users to create, share, edit, and display meetings, events, or special occasions. This tool enables a user to see what is on their team member’s agenda and pin down a time to meet without having to bother them or interrupt something important.Hangouts – Easier to use and more powerful version of Skype or FaceTime, you can use Hangouts to video conference with up to ten people at once, call any phone number, or create group chats. Hangouts’ video service is clear, crisp, easy to use, and intuitive.
Why pay for G Suite?
Now, you may be wondering why your small business would pay for these tools when all of these web applications can be used for free. What you likely weren’t aware of is that G Suite was created to arm businesses, especially small to medium sized ones, with additional business-focused capabilities and instruments. The time to get your small business on the cloud is now. G Suite is one of the fastest and easiest ways to get there.
The free consumer version of these apps gives you the baseline features, but don’t grant the same access to organizational, analytical, and editing technologies that come with the subscription model.
While we will dive into these features more thoroughly below, here are some brief points to remember:
The ability to create a Gmail email handle that is linked to your chosen domainUser management and admin features with several usersCollaboration features that promise privacy and security Multiple level auditing 24/7 access to G Suite support Dramatically increased storage ability
While baseline features may be good enough for some businesses, the G Suite subscription takes sharing, collaborating, editing, and data analysis to a whole new level.
G Suite plans
The three main G Suite plans available are Basic, Business, and Enterprise. Each of these plans gives you access to the range of tools mentioned above, but differ in their capabilities and intended user.
Payment for all three plans can happen through either a flexible plan or annual plan.
Flexible – Monthly bill for each user account. This gives you the opportunity to remove or add new accounts whenever you want, and to only pay for the accounts you actually utilize that month. While you pay a slightly higher rate per month when compared to the annual total, you have the option to cancel your subscription whenever you choose without incurring any penalty.Annual Plan – With the annual plan, you pledge to pay for the service for an entire year at a slightly lower rate. You have the option to purchase more licenses as needed, but you can only remove licenses once the year is up. If you cancel the annual subscription early, you still are required to pay for the entire year.
At $5 per month per user, Basic gives you access to G Suites tools and features, and provides you with a somewhat limited 30 GB of storage. Basic is ideal for a small business that has five or fewer people, especially if your business does not have demanding data storage needs.
At $10 per month per user, Business gives you access to G Suites tool, and additional features, like 1 TB of storage per user. For companies with more than five users, this storage upgrades to unlimited. Business also includes:
Cloud search – Intelligent search navigation for all your files and dataGoogle Vault – Archiving tools meant for legal compliance and policy managementeDiscovery – Process of seeking information for legal or investigative purposesAudit reports – Keeps a record of actions performed by admins
As the name suggests, business is the model that most small to medium-sized businesses should utilize. The increased storage and search capabilities make it vastly more powerful.
At $25 per month per user, Enterprise is meant for larger companies that want unparalleled storage, features, and management tools. Enterprise includes:
Enhanced Google Drive securityEmail traffic scanning for specific content, such as credit card or social security numbersImage scanning for text Third-party email archiving Data loss preventionGmail logs BigQuery analysis S/MIME encryption for improved email security Automatic mobile device management Suspicious activity detection 30 person Google Hangout meeting limit, which can also be recorded
Benefits of G Suite
Although we may have mentioned some of these previously, let’s dive into the benefits of purchasing a G Suite subscription:
Gmail domain name – With G Suite, you can link your email name to your business’ domain, giving you a more professional appearance. Customers are far more likely to trust you and respond to your business if your email is Jake@computerpros.com rather than firstname.lastname@example.org. Do not worry though, this email is just the professional version of Gmail, so employees do not need to learn how to use some new email system.Email grouping – For bigger companies with multiple departments and roles, you can send out messages or emails to email groups instead of having to select each member of that department. For example, you can create a single message and send it to everyone grouped in marketing, or everyone grouped in accounting. The number of groups you can make is unlimited, so it does not have to be limited strictly to departments.Ease of use – At this point, most people already use the free versions of Gmail, Docs, and Sheets. Because of this, very little basic training is required, allowing you to focus on the more advanced tools and methods. This basic functionality means that even novice employees can get to work on most tasks immediately.Uptime – Google is one of the best web services in the world when it comes to uptime and reliability. G Suite never has scheduled maintenance or downtime windows and exceeds an absurd 99.9% Service Level Agreement. Thanks to redundant data centers, G Suite guarantees nearly perfect uptime, so you do not have to waste time as the site gets tinkered with or fixed.Round the clock support – G Suite comes with top-of-the-line customer support, which is not available for the free Gmail version. If you have any issues or questions, just call, email, or create a live chat with customer support. This is especially valuable for companies integrating Google Apps for the first time. Unparalleled team collaboration – Thanks to real-time updates, your whole team can work on the same document simultaneously. Each edit is linked to the editor, allowing the team to see who made a change, what change they made, and when that change occurred. Editing capabilities can be granted or removed if you simply want someone to read and make notes about the document. Thanks to the chat system, you can discuss ideas or edits as you go. This is especially useful for teams that work remotely, or in offices scattered across the country.Document sharing – Whether or not you are in the same building, or using the same device, your whole team can easily access and share documents with just a click. Even if you only have your mobile device, just sign in and pull up any doc you need. Offline abilities – Although G Suite thrives thanks to cloud hosting, these tools can be configured to work offline too! This gives you the chance to be productive even when you have no internet access. Unlimited storage space – As mentioned, if you have more than five users on a Business account you get unlimited cloud storage for your photos, videos, music, files, emails, and docs. Thanks to data migration tools and services, it’s also easy to transfer data from your current storage spot. Improved data security – Thanks to Drive, all your data can be safely stored in the cloud. You no longer have to worry about saving files or documents locally or have to deal with lost data when a computer fails or crashes. This data is safely stored and can be accessed from anywhere in the world.Two-Step authentication – G Suite allows for two-step verification to ensure that the person connecting to your network has verified their authenticity, with both their phone and email handle. This keeps your company safe and secure from breaches or hackers.
Is it time to get your business professional tools from G Suite?
G Suite tools are the solution for many businesses, as it complements a wide range of needs, while continuing to innovate upon its software. From better collaboration, linking your professional email to Gmail’s platform, unlimited storage, to the various other features offered by G Suite, there’s a clear reason why its in the top two office suites on the market. You can’t go wrong with a service of this caliber, especially one offered at an affordable price point.
Domain.com makes it easy to add G Suite for Business to your domain name.
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If you have not heard, Google + is gone. At the end of last year Google announced they were shutting down Google + because they just were not meeting the expectations they set out for...
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The JetPack plugin from Automattic is a great tool for those transitioning from WordPress.com to a self-hosted site.
But even if you’re starting fresh with self-hosted, the JetPack plugin will help you along with powerful features built in.
In this post, we’re going to be covering the JetPack security features.
Looking For WordPress Security Plugins Can Be Tricky
For beginners and pros alike, finding a comfortable balance of features in a security plugin poses challenges.
Continue reading Taking a Close Look at JetPack Security Features at The Official InMotion Hosting Blog.
How are ML Models Trained? How can developers learn different approaches to solving business problems? How can we race model cars on a global scale? Todd Escalona (Solutions Architect Evangelist, AWS) joins Simon to dive into reinforcement learning and AWS DeepRacer!
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AWS DeepRacer Highlights
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The AWS Podcast is a cloud platform podcast for developers, dev ops, and cloud professionals seeking the latest news and trends in storage, security, infrastructure, serverless, and more. Join Simon Elisha and Jeff Barr for regular updates, deep dives and interviews. Whether you’re building machine learning and AI models, open source projects, or hybrid cloud solutions, the AWS Podcast has something for you. Subscribe with one of the following:
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So you’ve set up your eCommerce store, you’ve found excellent products, and now you’re sitting back and enjoying the profits. Only you’re not, because no one is visiting your site. Just like with brick and mortar stores, eCommerce stores need to attract new customers in order to make a profit and maintain growth. Luckily, attracting… Continue reading →
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For anyone who is serious about keeping their WordPress website safe and secure, a backup plugin for WordPress is an absolute must-have item. This allows you to save your website exactly as it is at any time.
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Companies in every industry — from apparel to electronics to beauty products to automotive and everything in-between — are competing for the same consumers, but the most successful companies have realized that retention is critical.
Studies have shown it’s between 5x and 10x more expensive to acquire a new customer than it is to keep an existing one. In fact, even if you improve your retention by just five percent, you could see an increase in profit of 25 percent to 95 percent.
Whether you’re an up-and-coming eCommerce store looking to boost retention or an established digital superstore with a loyalty program that needs a facelift, we’re here to share what you need to know about eCommerce loyalty programs and how to start a customer loyalty rewards program for your own eCommerce store.
What is a Customer Loyalty Rewards Program?
Though reaching a larger audience and attracting new customers is a piece of the puzzle, being able to retain the customers is how you achieve lasting, long-term success. After all, returning customers spend significantly more than first-time customers, and roughly 80 percent of your future profits will come from just 20 percent of your existing customers, according to the Pareto Principle.
If there’s so much to gain from repeat business, how do you encourage customers to return and make more purchases? Since 84 percent of customers are inclined to stick with brands or businesses that offer customer loyalty programs, starting your own eCommerce loyalty program is an effective way to boost retention.
Customer loyalty rewards give customers the ability to earn points or credit by making repeat or higher-volume purchases, or for other behaviors a company may want to incentivize. As for specific rewards, customers can earn things like merchandise discounts, coupons, advanced access to products that haven’t yet been released, or any number of other special benefits.
Customer loyalty programs benefit both the customer and the company. The customer benefits by earning perks and the retailer sees repeat business (and increased profits) from customers who want to earn those perks.
Among a number of different loyalty programs, there are three types that are most effective for use as eCommerce loyalty programs.
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Best Customer Loyalty Programs For eCommerce
Points-based loyalty rewards programs
Tiered loyalty rewards programs
Subscription-based loyalty rewards programs
Points-based loyalty rewards programs are a common type of loyalty program that assigns a certain point value to each product, service, or transaction. The points accumulate as the customer makes purchases over time and can be redeemed for rewards. An example of this type of loyalty program is Starbucks Rewards. Each purchase earns points, or “Stars,” that can be redeemed for a free drink or snack.
Tiered loyalty rewards programs are another common type of customer loyalty program. In such a program, each tier is associated with either a cumulative amount spent, a number of transactions, or a number of products purchased over a period of time. The perks get better with each tier, which incentivizes customers to make more purchases so they can access better perks. Tiered loyalty programs are commonly (but not exclusively) offered by hotel chains such as Marriott Rewards, IHG Rewards, and Hilton Honors.
Subscription-based loyalty rewards programs — also known as fee-based rewards programs — offer access to perks for an up-front fee, often paid annually. Amazon Prime is a subscription-based loyalty program, costing $119 per year for perks like free two-day shipping with no minimum purchase, exclusive savings during the company’s annual Prime Day, and access to Amazon services like Prime Video, Prime Music, and Twitch Prime.
There are other types of customer loyalty programs, too, including value-based programs, cash-back programs, and coalition programs, but these are either difficult to implement or less effective for eCommerce.
Benefits of Customer Loyalty Programs
In summary, customer loyalty rewards programs are beneficial for three fundamental reasons, which are:
Retention: Customer loyalty rewards programs are an effective tool for businesses to improve retention. Since these programs offer perks, customers are encouraged to continue making purchases to either take advantage of their existing perks or to gain access to even better perks.
Referrals: When customers earn valuable perks from a loyalty program, they often share their good fortune with family and friends who might also sign up for the program to experience those perks for themselves. Members of your rewards program can become your brand crusaders, driving more growth and revenue than advertising.
Cost Effective: It’s simply less costly to invest in a customer loyalty rewards program that keeps existing customers coming back than it is to gain new customers through marketing.
Important Customer Loyalty Program Considerations
Loyalty programs can be an invaluable tool for your eCommerce store. However, if perks are too hard to earn or don’t offer enough value, there’s no incentive to be loyal to your store, meaning less repeat business.
Here are some important considerations as you’re creating your eCommerce loyalty program:
Attainable vs. aspirational
Short-term vs. long-term value
Generosity stands out
Be wary of loyalty killers
Attainable vs. Aspirational
Take your time to figure out how the tiers will work if you choose a tier-based program. Customers should be incentivized to make additional purchases by the perks of higher tier levels, so higher tiers should be aspirational and not too easy to reach. But if the upper tiers are too difficult to reach, your customers could get discouraged and may not even try to reach those tiers.
Short-Term Vs. Long-Term Value
Single-use coupons and discounts are short-term benefits commonly associated with points-based rewards programs. They can be both earned and used quickly. However, long-term perks are aspirational. Long-term benefits tend to involve achieving a higher tier or unlocking a certain status to earn perks of increasing value.
For example, customers might unlock special pricing or gain access to exclusive products as they ascend to new tier levels. Make sure your customers’ shopping habits should match the type of value and perks your offer through your loyalty program.
Generosity Stands Out
The most generous loyal programs are the ones that get the most buzz, both from your customers and the larger industry in which you operate. In fact, a generous loyalty program can be a major draw for new customers while also making your business more competitive. Ultimately, you want your customers having such positive experiences with your loyalty program that they become crusaders for your brand.
Be Wary Of Loyalty Killers
Your eCommerce loyalty program should always work for you, never against you. Some of the specific loyalty killers to avoid include:
Reward delays (i.e. lapses of time between earning and receiving rewards)
Customers not receiving rewards they should’ve received
Excessive or irrelevant communications
How to Start Your Customer Loyalty Rewards Program
Though starting your own eCommerce loyalty program may sound complicated to implement, it’s actually easier than you might think.
Step 1: Pick a Catchy Name
While it’s true that a rose by any other name would still smell as sweet, your customers will hear the name of your rewards program before they ever smell the sweetness of its perks. For this reason, taking some time to choose a name for your eCommerce loyalty program, something memorable and catchy, is the first step.
As you brainstorm, try to think of names that play off the imagery of your logo or your brand, business, or site name. Additionally, it’s a good idea to choose a name for the rewards “currency” your customers will earn, or to pick names for the tiers they’ll strive to hit. For example, customers enrolled in Starbucks Rewards earn “Stars,” which has much more personality than simple points.
Step 2: Choose a Loyalty Program Type
There are pros and cons to each type of rewards program, so you’ll need to consider the purchasing habits of your customers to make the most appropriate choice. For example, a points-based program that offers short-term perks is ideal if your customers make frequent purchases with a relatively low average transaction amount.
Alternately, if your eCommerce store offers a vast catalog of products or services, a subscription-based program that offers continuous discounts or perks like free shipping might be the best option.
Step 3: Invest in the Right Infrastructure
Investing in some infrastructure is the next step toward rolling out your own eCommerce loyalty program. More specifically, you’ll need some type of software, plugin, or a third-party service to implement the program.
For example, WordPress plugins like Gratisfaction by Apps Mav are ideal for those who use WooCommerce to run their eCommerce sites with WordPress. Using Gratisfaction lets you quickly and painlessly add a customer loyalty rewards program to both the customer-facing front end and admin-facing back end of your WooCommerce store.
Step 4: Offer Perks That Your Customers Value
When your eCommerce loyalty programs offer perks that your customers would legitimately love to get their hands on, there’s immediately a compelling reason to participate in the program. It’s even better when the perks your offer aren’t available anywhere else. Don’t offer the same coupons your customers can find on sites like RetailMeNot.
Step 5: Create the Structure of Your Loyalty Program
Now that you’ve gotten several steps into the process of starting a customer loyalty rewards program, you have to answer some important questions, such as:
How will your rewards program work?
Will you offer a points-based, tiered, or subscription-based loyalty program?
If it’s a points-based system, how are points earned?
And what’s the value of those points?
If you’ve chosen a tiered rewards system, how many tiers will there be?
What’s the criteria for each tier?
And what are the exclusive perks for each tier?
If you’ve chosen a subscription-based program, how will your customers justify paying the fee to join your loyalty program?
Expect your loyalty program to change and evolve as you answer these kinds of questions to better understand how your loyalty program will work. In fact, that’s actually the point of this step; you want to address all the minute details, allowing your rewards program to take its final (or nearly final) form. From here, you can iterate, making your loyalty program stronger and more compelling.
Step 6: Leverage Your Loyalty Program for Reviews
You can leverage your eCommerce loyalty program to gain more exposure for your WooCommerce store. A prime example would be to offer bonus rewards points to customers who write reviews of your products or services. This brings in a social element, creating a community of loyal customers who are encouraged by your loyalty program to share the experiences they’ve had with your products, services, or brand.
Step 7: Offer Fun & Excitement
If you want to take your eCommerce loyalty program to the next level, you might consider upping the fun and excitement levels a bit. Something as simple as offering achievement badges for hitting certain tiers or reaching high point levels can make your rewards program more social and give it the feel of a game.
In fact, you can even add game-like elements to your rewards program, such as a wheel to spin periodically for bonus perks or puzzles that temporarily boost discounts when they’re solved. This is called gamification, and it can make for a more effective loyalty program.
Step 8: Give Your Customers Emotional Value
If your business supports a cause or advocacy group, consider bringing it into your rewards program. For instance, you could donate a small percentage of purchases made by your rewards program members to an initiative that’s relevant to your business.
Since their purchases would have a positive influence on others, your customers could take pride in having invested in your business while also making them more likely to continue making purchases from your WooCommerce store.
Step 9: Marketing & Accessibility
The easiest way to market your new loyalty program is to include it in your existing marketing channels. Mention it in newsletters, promote it to followers on social media, and add links to the sign-up page in logical places throughout your site. There are even ways to have a pop-up prompt your visitors to join your loyalty program using any number of WooCommerce-friendly WordPress plugins.
Make your loyalty program accessible. Customers should be able to sign-up for your eCommerce loyalty program at any of the three key times: before, during, or after checkout. Add sign-up options accordingly.
Cultivate a Following With Your Own Customer Loyalty Program
A growing number of managed WooCommerce stores are recognizing the immense value that offering an eCommerce loyalty program provides for your WordPress store. Whether you choose a tiered program, a points-based program, a subscription-based program, or even some other type of rewards program, the idea is to offer your customers real value, which becomes an incentive to remain loyal to your business.
Now that you know the steps to take to create the best loyalty program for your WooCommerce store, you’re ready to turn loyal customers into your own word-of-mouth marketing team.
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