Industry Buzz

Exim CVE-2019-10149, how to protect yourself

cPanel Blog -

Update June 6, 2019: We have now released updates for the End Of Life Versions 70 and 76. It’s possible that the update will be blocked with an error similar to this: A system upgrade was not possible due to the following blockers: [2019-06-07 02:02:51 +0200] W [FATAL] - You must migrate from EA3 to EA4 before upgrading to v78 or newer. You can do so by running /usr/local/cpanel/scripts/migrate_ea3_to_ea4 or via WHM’s EasyApache 4 Migration ...

Local Development in WordPress

WP Engine -

For many developers, the convenience of coding while working remotely can end up being a challenge. While one of the perks of being a developer is, alongside a laptop and an Internet connection, the ability to work from anywhere, there are many cases where an Internet connection is far from a sure thing. Maybe you’re… The post Local Development in WordPress appeared first on WP Engine.

Add LinkedIn Account Settings Check-up to Your Spring and Summer To-do Lists

LinkedIn Official Blog -

Spring and Summer are popular times for tidying up and regaining control over what sparks joy after a busy fall and winter. This year, consider adding an online check-up to your to-do list to make sure the data you share online is being protected. On LinkedIn, we make it simple for you to control things like updating your password, adjusting who can view your profile, managing your data, and reviewing your account preferences. To access your LinkedIn account settings on your desktop, click the... .

5 ideas for selecting your new domain name Blog -

By Alisha Shibli Let’s say you’ve got the best idea since sliced bread. Now all you need is a perfect name that can represent this idea. The process is certainly not easy. When coming up with a name for your idea — could be a startup, a personal blog, a product, a rebrand, or just […] The post 5 ideas for selecting your new domain name appeared first on Blog.

Meet the Newest AWS Heroes! June 2019

Amazon Web Services Blog -

At the heart of the global AWS community are the builders and influencers whose passion for AWS leads them to actively share their technical know-how with others. The most prominent of these AWS community leaders are recognized as AWS Heroes. Heroes regularly share their extensive AWS knowledge online via blogs, social media, and open source contributions, and in person by speaking at industry conferences and running workshops or AWS-focused User Groups. Today we are thrilled to introduce the latest cohort of AWS Heroes: Anton Babenko – Oslo, Norway Community Hero Anton Babenko is a long time developer and CTO who runs a consulting company Betajob AS in Norway. He helps companies around the globe build solutions using AWS, and specializes in infrastructure as code, DevOps, and reusable infrastructure components. Anton spends a large amount of his time as an open-source contributor on various Terraform & AWS projects, including terraform-aws-modules and He enjoys solving real cloud architecture tasks, figuring out generic solutions by getting to the core, and making them available as open source to let the whole AWS community benefit. Anton also co-founded and co-organizes AWS, DevOps, and HashiCorp User Groups in Norway, DevOpsDays Oslo, and often speaks at various technical Meetups and conferences.           Bhuvaneswari Subramani – Bengaluru, India Community Hero Bhuvaneswari Subramani is Director Engineering Operations at Infor. She has almost two decades of IT experience, specializing in Cloud Computing, DevOps, and Performance Testing. She holds the AWS Certified Solution Architect Professional certification, is a co-organizer of the AWS User Group Bengaluru, and is instrumental in organizing Meetups & AWS Community Day Bengaluru. Bhuvaneswari is also an active speaker at AWS community events, industry conferences and delivers guest lectures on Cloud Computing for staff & students at engineering colleges affiliated to Anna University. She is a technophile & IT Blogger, who meticulously and picturesquely depicts the events that inspires & influences her. Her passion for technical writing is exemplified in the form of tech blog DevOps and CloudComputing for over a decade and of late, she constantly writes about AWS conferences and Meetups on the AWS User Group Bengaluru Blog.       Colin Percival – Vancouver, Canada Community Hero Colin Percival is the founder of Tarsnap, a secure online backup service which combines the flexibility and scriptability of the standard UNIX “tar” utility with strong encryption, deduplication, and the reliability of Amazon S3 storage. Having started work on Tarsnap in 2006, Colin is among the first generation of users of Amazon Web Services, and has written dozens of articles about his experiences with AWS on his blog. Colin has been a member of the FreeBSD project for 15 years and has served in that time as the project Security Officer and a member of the Core team; starting in 2008 he led the efforts to bring FreeBSD to the Amazon EC2 platform, and for the past 7 years he has been maintaining this support, keeping FreeBSD up to date with all of the latest changes and functionality in Amazon EC2.         Francesco Pochetti – Luxembourg Machine Learning Hero Francesco Pochetti first got in touch with Machine Learning back in 2013, taking Stanford’s ML MOOC by Andrew Ng. Now he leverages the wonders of AWS AI infrastructure, plays around with new services, builds ML solutions and lets the world know about his projects on his blog. This is where he regularly posts all his experiments in Machine Learning and Deep Learning. Most notably, within the AWS domain, Inferring movie genre from its poster in AWS SageMaker, Analyzing IMDb reviews sentiment with Amazon Comprehend or Running Neural Style Transfer with Lambda and GPU-powered EC2s.               Guy Ernest – Tel Aviv, Israel Machine Learning Hero Guy Ernest is busy in taking machine learning and AI to the masses to three audiences. The main audience he engages are software developers (SDE) and converting them to machine learning engineers (MLE), using the popular fastai library, PyTorch, and Amazon AI services. The next audience is business people in large enterprises that are learning the applicability of machine learning to their business and the way to conduct the AI transformation of their organization. Finally, Guy works with kids who are starting their AI/ML learning journey by enabling them with Alexa skills, computer vision, and robots in after school and summer camp activities.               Kesha Williams – Atlanta, USA Machine Learning Hero Kesha Williams has over 20 years of experience in software development. She successfully transformed her engineering skills from Java Developer to ML Practitioner by leaning hands on with AWS AI solutions like AWS DeepLens, Amazon Rekognition, and Amazon SageMaker. Kesha believes that as we all benefit from integrating technology into our everyday lives, we still struggle to make meaningful relationships with each other. To solve this, Kesha develops ML models on Amazon SageMaker using computer vision and natural language processing to help us better connect with people around us. Kesha is also very active in the community helping others find their path to machine learning. She authors courses for learning platforms such as Manning Publications, Packt, LinkedIn Learning, A Cloud Guru, and Cloud Academy.         Manoj Fernando – Sri Lanka Community Hero Manoj Fernando is a Technical Lead at 99X Technology in Sri Lanka and the CTO of Whatif AS in Norway. He is passionate about designing scalable and cost-effective cloud architectures on the AWS cloud platform. His team was one of the early adopters of AWS Lambda back in 2015, and he is one of the co-organizers of Serverless Sri Lanka Meetup. During his leisure time, he creates cloud training videos for the community on his YouTube channel. The training videos are focused on Modern Application Development, Cloud Certifications, and Cutting-edge cloud services. He is also a technical blogger, blogging on medium as well as on his website, and a public speaker, conducting cloud workshops for university students in Sri Lanka.             Margaret Valtierra – Chicago, USA Community Hero Margaret Valtierra is a Program Manager for the Cloud Service team at Morningstar. She is responsible for managing the AWS relationship and promoting cloud skills and best practices. She has organized and led the Chicago AWS user group since 2013. She is a member of the Global AWS Community Day Core Team, promoting user groups and organizing the annual Midwest AWS Community Day. Margaret is also a co-organizer for DevOpsDays Chicago and is an AWS Certified Solutions Architect Associate.               Marco Viganò – Milan, Italy Community Hero Marco Viganò is the CTO of Condé Nast Italy. He has more than 20 years of experience in IT, with a specific focus on media and publishing sector. He is a frequent speaker at AWS Summits and events, sharing design patterns for developing and operating highly scalable cloud solutions for the media and publishing industry. He is focused on Serverless and Machine Learning and one of his main topics is finding new technologies to improve systems. Also, he operates as Voice First evangelist inside the company using Alexa and AWS services.               Pavlos Mitsoulis – London, United Kingdom Machine Learning Hero Pavlos Mitsoulis has 7 years of Machine Learning and Software Engineering experience. Currently, he is a Staff Software Engineer (Machine Learning) at HomeAway (an Expedia Group brand), leading Machine Learning initiatives to support growth marketing. Additionally, he is the creator of Sagify, an open-source library that simplifies training, tuning, evaluating, and deploying ML models to SageMaker. Recently Pavlos authored a Packt video course, “Hands-On Machine Learning Using Amazon SageMaker“.               Vicky Seno – Los Angeles, USA Container Hero Vicky “Tanya” Seno is a Computer Science Professor at Santa Monica College. At SMC she teaches numerous AWS courses covering Computing Services, Containers, Kubernetes, ECS, Serverless, Networking and Security. Vicky has helped develop an AWS Cloud Computing College Degree and is part of a team that helps train and mentor faculty from nineteen local colleges in AWS, to help expand AWS course offerings in the Los Angeles area. She is also a co-organizer of AWS Cloud Day Conference at SMC that includes SA speakers, AWS workshops and a AWS CTF attended by over 130+ students at each event. In an effort to increase female representation in this field, Vicky has been involved in various speaking and training activities. Vicky hosts a YouTube Channel with over 34,000 followers and 100+ beginners tech tutorials. She has also spoken at AWS Summits on Containers, Kubernetes, and Amazon EKS.             You can learn about all the AWS Heroes from around the globe by checking out the Hero website.

A video series on SEO myths for web developers

Google Webmaster Central Blog -

We invited members of the SEO and web developer community to join us for a new video series called "SEO mythbusting". In this series, we discuss various topics around SEO from a developer's perspective, how we can work to make the "SEO black box" more transparent, and what technical SEO might look like as the web keeps evolving. We already published a few episodes: Web developer's 101: A look at Googlebot: Microformats and structured data: JavaScript and SEO: We have a few more episodes for you and we will launch the next episodes weekly on the Google Webmasters YouTube channel, so don't forget to subscribe to stay in the loop. You can also find all published episodes in this YouTube playlist. We look forward to hearing your feedback, topic suggestions, and guest recommendations in the YouTube comments as well as our Twitter account! Posted by Martin Splitt, friendly web fairy & series host, WTA team

SMTP Services- What You Should Know About Your Hosting Provider

InMotion Hosting Blog -

Website hosting has many different pieces to it that all work together to store your website’s data safely. From firewalls and security certificates to storage space and bandwidth, the pieces cover a large range of actions. One piece that is often overlooked is email. While most, if not all, businesses have their own email, many don’t think much about the behind the scenes portion of their email. A major player supporting your email is the SMTP services. Continue reading SMTP Services- What You Should Know About Your Hosting Provider at The Official InMotion Hosting Blog.

Building Communities with Social Media

cPanel Blog -

According to Statista, over 3 billion people across the world are expected to have some form of social media account by 2021. That’s 1/3 of the population of the entire planet. While social media use in the business world has been around for the better part of a decade, it has recently become an integral part of growing communities and building brand recognition. Companies use social media as customer outreach, to announce a new …

WordPress Glossary: WordPress Terms New WordPress Users Need To Know

Nexcess Blog -

It’s easier to get started with WordPress than any other leading content management system, deliberately so because WordPress was designed to make publishing on the web as intuitive as possible. However, your introduction to WordPress will go more smoothly if you understand a handful of key concepts. In this short glossary, we’re going to look… Continue reading →

12 Reasons Why Your Website Is Slow (And How to Fix Them)

DreamHost Blog -

Site speed plays a crucial role in the success of your website. It affects a variety of key metrics, for example, including your site’s visibility and conversion rate. Optimizing your website’s speed is clearly a necessity, but figuring out how to do it can be tricky. Fortunately, there are several easily-accessible speed tests you can use to determine how your site’s performance measures up. Although there are several reasons your site may be slow, you can resolve many of them with free WordPress plugins and quality web hosting. In this post, we’ll explain why site speed is so vital to your website. Then we’ll share solutions to 12 common issues that can lead to poor website performance. Let’s dive right in! Shared Hosting That Powers Your PurposeWe make sure your website is fast, secure, and always up so your visitors trust you. Plans start at $2.59/mo.Choose Your Plan Why Your Website’s Loading Speed Matters These days, users expect websites to be fast. When pages take longer than expected to load, it negatively impacts your site’s User Experience (UX). This matters because any time your UX takes a hit, so does your conversion rate. You’ll likely see higher page abandonment and bounce rates as well. To be more specific, studies show that an additional two seconds of loading time can increase your site’s bounce rate by 103 percent. Plus, just 100 milliseconds of extra loading time can cause a 7 percent drop in conversion rates. Even fractions of a second count, so optimizing your site’s performance as fully as you can is crucial. What’s more, website speed not only influences whether users stay on your site and convert; it also affects whether or not they can find it in the first place. Site speed is now a Google ranking factor for both desktop and mobile sites. If you don’t maintain decent website performance, your site’s visibility on Search Engine Results Pages (SERPs) may decrease, leading to lower traffic levels. With your website’s success on the line, speed can’t be ignored. If you’re feeling overwhelmed, a smart place to start is by testing to determine where your site stands now. You can run load time tests to see how long your users are waiting and then get to work on decreasing those numbers. 12 Reasons Your Website Is Slow (And How to Fix Them) Once you know the current state of your site’s performance, you can start optimizing key factors that influence site speed. Let’s look at 12 of the most common problems that contribute to slow websites and discuss how to resolve them. 1. Render-Blocking JavaScript Is Delaying Page Loads JavaScript is the code that makes your website functional and interactive for users. Without it, your site would be pretty dull. However, if left unoptimized, JavaScript can delay your pages when they try to load in users’ browsers. When a browser tries to display a webpage, it has to stop and fully load any JavaScript files it encounters first. This results in what’s called ‘render-blocking JavaScript’ or JavaScript that prevents the page from loading quickly. There are three solutions for dealing with render-blocking JavaScript: Remove external JavaScript files, and use inline JavaScript instead. Use asynchronous loading so JavaScript can load separately from the rest of the page. Defer JavaScript loading until the rest of the page is visible to the user. Each method has its pros and cons. Generally speaking, inline JavaScript will only improve page speed when used sparingly. Asynchronous loading can cause issues as files are not loaded in any particular order. Therefore, deferring JavaScript is usually the recommended method. 2. You’re Not Using a Content Delivery Network (CDN) A Content Delivery Network (CDN) consists of several servers that are placed in strategic geographic locations. You can store copies of your website on them so its pages can be quickly loaded by users who are located far away from your main server. There are several CDN options for your WordPress site. Cloudflare is one of the most popular solutions, as is the Jetpack CDN for images and videos. For customers on our DreamPress Plus and Pro plans, you’ll get unlimited CDN usage powered by Jetpack. Additionally, if your website uses jQuery, you can load it from a CDN instead of your web server. Since jQuery uses far fewer lines of code than JavaScript to accomplish the same outcomes, it can be especially useful for boosting your site’s speed. Google and Microsoft are the two most popular jQuery CDN options. 3. There’s Excessive Overhead in Your Database ‘Overhead’ refers to extraneous items in your site’s database — things like logs, transients, and other entries from plugins or themes can build up over time. Too much of this ‘overhead’ can cause database queries to take longer than necessary. In some cases, it can even cause your web server to time out while waiting for a response from your database. Optimizing your database by removing overhead will help prevent this. Most web hosts allow you to access the database management platform phpMyAdmin via your hosting account. If you aren’t able to optimize your tables in phpMyAdmin, you can use the WordPress Command Line interface (WP-CLI). 4. Your Site’s CSS Isn’t Optimized Like JavaScript, your site’s CSS — the code responsible for styling its pages — can delay loading if left unoptimized. There are a few solutions you can implement to get your CSS into shape: If you have several external CSS files, combine them into one or a few files. Remove external CSS and use inline CSS instead. Use ‘media types’ to specify when certain CSS files should be loaded. Like inline JavaScript, inline CSS is only useful for small portions of code. If you have several large CSS files, you shouldn’t try to add all of them to your HTML file. Specifying media types and combining your external CSS files (if you have more than one) should make a more significant impact. Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up 5. OPcache Isn’t Enabled OPcache is a built-in caching engine for the coding language PHP. If you use PHP on your site, having OPcache enabled can speed up its loading and the loading of your pages as a result. If you host your website with one of our Shared WordPress or DreamPress plans, OPcache is enabled by default. If your site is hosted using one of our other plans or with another web host, you’ll likely need to enable it manually. 6. Caching Issues Are Preventing Optimized Page Loading Caching is when browsers store static copies of your website’s files. Then when users access your site, their browsers can display the cached data instead of having to reload it. There are several caching solutions available for WordPress users, including using a caching plugin such as WP Super Cache. Our DreamPress customers have the advantage of built-in caching, which is included with your hosting account. This makes third-party caching plugins unnecessary. However, we do recommend using the Proxy Cache Purge plugin to manage your DreamPress cache. The plugin automatically sends requests to delete cached data for a page or post after you’ve modified it. This can help prevent some caching issues that may result in slower site speeds. 7. Large Media Files Are Increasing Loading Times Media files, such as images and videos, tend to be quite large. Optimizing them through compression can help to decrease their size and, therefore, improve your loading times. TinyJPG is a free online tool that compresses images. There are also several plugins you can use to compress media files within WordPress, including Smush Image Compression and Optimization. Compressing videos is a little trickier, so it’s usually better to host them externally on YouTube or another platform instead. You can then easily embed your videos on pages or posts. Related: Guide to Gzip Compression in WordPress 8. Poorly-Written Scripts Are Conflicting With Other Site Elements Poorly-written JavaScript can sometimes cause compatibility issues with other parts of your website, resulting in longer loading times. Running a speed test using tools such as Pingdom, Web Page Test, and GTmetrix can often point out scripts that are taking a long time to load. You can then investigate these files more closely to determine how you can improve them. It may also be useful to turn potentially problematic scripts off temporarily, to see how your performance scores change without them enabled. 9. Your Site’s Code Is Too Bulky The more code your user’s web browser has to load, the longer it will take for your website to become visible. If your code is too ‘bulky’ or contains unnecessary characters and line breaks, your site may be slower. In response, you can ‘minify’ that code by removing the elements that aren’t needed. There are two popular plugins for carrying out this task. Autoptimize minifies code, in addition to inlining CSS and optimizing JavaScript files. It also integrates well with WP Super Cache. Fast Velocity Minify merges CSS and JavaScript files to reduce the number of requests needed for browsers to load your pages. It also minifies your code. Both plugins are solid choices. You might consider trying out each one and seeing which increases your performance test scores more. Related: WordPress Minification: What It Is and How to Do It 10. Missing Files Are Causing Errors In some instances, your WordPress installation may be missing files. If this happens, users will experience longer loading times as additional requests are made in an attempt to find the files. This process will eventually result in a 404 error if the files can’t be found. The causes behind this issue are numerous and varied. Instead of trying to track down the source of the problem, the fastest solution is to restore your site from your most recent backup. This should replace the missing files with the versions saved in your backup. 11. Plugins Are Weighing Your Site Down Having too many plugins — or even a few very bulky ones — can weigh your website down and cause poor performance. It’s wise to always completely remove any plugins you’re not using to minimize the chance that this will happen. Additionally, some plugins can interfere with the caching of your site’s pages. If you’re using the Proxy Cache Purge plugin we mentioned earlier in this article, you can pinpoint which plugins are causing the problem by navigating to Proxy Cache > Check Caching. 12. Internet Issues Are Hurting Specific Users’ Performance Finally, poor website performance can be due to an issue with a user’s Internet Service Provider (ISP), rather than with your site itself. Slow site speeds can result from network congestion, bandwidth throttling and restrictions, data discrimination and filtering, or content filtering. If you notice slow speeds when visiting your site, you can run a traceroute between your computer and your website to test the connection. This should give you an idea of whether or not the problem is related to your ISP or is a more significant site-wide concern. Lighten Your Website Load Your website’s performance and response time are closely tied to its success, so taking every available opportunity to improve it is worth the effort. Figuring out why your website has lagging load times can help boost both its Search Engine Optimization (SEO) and UX, resulting in better visibility and a higher conversion rate. We’ve covered twelve common causes of slow site speeds throughout this post. While ideally, you’ll want to optimize your site in all the ways we’ve mentioned, pinpointing specific areas for improvement — such as enabling caching or compressing your media files — can help you tackle the biggest issues first. Looking for a hosting service that can keep up with your site’s performance needs? Our Shared Hosting plans are a convenient, low-cost solution that’s optimized for WordPress and ideal for new users. Check them out today! The post 12 Reasons Why Your Website Is Slow (And How to Fix Them) appeared first on Website Guides, Tips and Knowledge.

Why I’m helping Cloudflare build its partnerships worldwide

CloudFlare Blog -

Cloudflare has always had an audacious mission: to help build a better Internet. From its inception, the company realized that a mission this big couldn’t be taken on alone. Such an undertaking would require the help of an extraordinary group of partners. Early in the company’s history, Cloudflare built strong relationships with many hosting providers to protect and accelerate internet traffic. And through the years, Cloudflare has continued to build some amazing Enterprise partnerships and strategic alliances. As we continue to grow and foster our partner ecosystem, we are excited to announce Cloudflare’s next iteration of its Partner Program—to engage and enable an equally audacious set of partners that want to help build a better Internet, together.I recently joined Cloudflare to run Global Channel Sales & Partnerships after spending over nine years at Google Cloud in various indirect and direct leadership roles. At Google, I witnessed the powerful impact that a strong partner ecosystem could have on solving complex organizational and societal problems. By combining innovative technologies provided by the manufacturer, with deep domain expertise provided by the partner, we delivered valuable industry solutions to our customers. And through this process, we helped our partners build valuable businesses, accelerate growth, and bring new innovation economies to all parts of the globe. I joined Cloudflare because I strongly believe in its mission to help build a better Internet, and believe this mission, paired with its massive global network, will enable the company to continue to deliver incredibly innovative solutions to customers of all segments. Cloudflare has strong brand recognition, a market leading product portfolio, an ambitious vision, and a leadership team that is 100% committed to building out the channel and partner program. I’m excited to connect with Cloudflare partners, and my first priority as the global channel leader is to provide our partners with the tools and programs which allow them to build a compelling business around our products. I’m eager to continue developing a world class program and organization that is:Focused on helping partners build compelling businesses: Cloudflare has a history of democratizing Internet technologies that were once difficult to access, or complicated to use and even understand, such as free SSL, unmetered DDoS, and wholesale Registrar. We plan to take a similar market-shifting approach with our partners. We are redesigning our partner program with a vision of developing best-in-class revenue share models and value added professional services and managed services that we scale through our partners.Easy to do business with: Cloudflare has always prided itself on its ease of use, and we want the partner experience to be just as seamless. We have redesigned how our partners engage with us—from initial sign up, to on-going engagement—to make it even easier for partners to do business with us. This includes simplifying the deal registration process, smooth product trainings for partner reps,, straightforward tracking of deals, and making it easier overall to profit from their relationship with Cloudflare.  Strategically focused: Cloudflare has always relied on valuable partnerships on its mission to help build a better Internet. We are expanding that commitment by diving deeper with those partners that are committed to building their businesses around Cloudflare. We plan to invest resources and design partner-first programs that reward partners for leaning in and investing in Cloudflare’s mission.Today, you’ll see a few important announcements around the future of our program and how we continue to scale to support some of our most complex partnerships.We look forward to helping you build your business with Cloudflare!For those partners that will be in London, please join us at Cloudflare Connect // London, our second annual London gathering of distinguished businesses and technologists, including many Cloudflare customers, partners, and developers. This is Cloudflare's marquee customer event, which means the content and experience is built for you. I plan to be there personally to formally announce our new partner program, and provide insights on what’s to come. You can register here: CloudflareConnect.comMore Information:Partner Program WebsitePartner Services WebsiteAnnouncing the new Cloudflare Partner Platform A New Program with New PartnersBuilding Partnerships Worldwide (you are here)

Cloudflare Partners: A New Program with New Partners

CloudFlare Blog -

Many overlook a critical portion of the language in Cloudflare’s mission: “to help build a better Internet.” From the beginning, we knew a mission this bold, an undertaking of this magnitude, couldn’t be done alone. We could only help. To ultimately build a better Internet, it would take a diverse and engaged ecosystem of technologies, customers, partners, and end-users. Fortunately, we’ve been able to work with amazing partners as we’ve grown, and we are eager to announce new, specific programs to grow our ecosystem with an increasingly diverse set of partners. Today, we’re excited to announce the latest iteration of our partnership program for solutions partners. These categories encompass resellers and referral partners, OEM partners, and the new partner services program. Over the past few years, we’ve grown and learned from some amazing partnerships, and want to bring those best practices to our latest partners at scale—to help them grow their business with Cloudflare’s global network.Cloudflare Partner TiersPartner Program for Solution PartnersEvery partner program out there has tiers, and Cloudflare’s program is no exception. However, our tiering was built to help our partners ramp up, accelerate and move fast. As Matt Harrell highlighted, we want the process to be as seamless as possible, to help partners find the level of engagement that works best for them‚ with world-class enablement paths and best-in-class revenue share models—built-in from the beginning. World-Class EnablementCloudflare offers complimentary training and enablement to all partners. From self-serve paths, to partner-focused webinars, and instructor-based courses, and certification—we want to ensure our partners can learn and develop Cloudflare and product expertise, to make them as effective as possible when utilizing our massive global network. Driving Business ValueWe want our partners to grow and succeed. From self-serve resellers to our most custom integration, we want to make it frictionless to build a profitable business on Cloudflare. From our tenant API system to dedicated account teams, we’re ready to help you go-to-market with solutions that help end-customers. This includes opportunities to co-market, develop target accounts, and directly partner, to succeed with strategic accounts. Cloudflare recognizes that, in order to help build a better Internet, we need successful partners—and our latest program is built to help partners build and grow profitable business models around Cloudflare’s solutions.Partner Services Program - SIs, MSSPs, MSSPs, PSOsFor the first time, we are expanding our program to also include service providers that want to develop and grow profitable services practices around Cloudflare’s solutions. Our customers face some of the most complex challenges on the Internet. From those challenges, we’ve already seen some amazing opportunities for service providers to create value, grow their business, and make an impact. From customers migrating to the public, hybrid or multi-cloud for the first time, to entirely re-writing applications using Cloudflare Workers®, the need for expertise has increased across our entire customer base. In early pilots, we’ve seen four major categories in building a successful service practice around Cloudflare:Network Digital Transformations - Help customers migrate and modernize their network solution. Cloudflare is the only cloud-native network to give Enterprise-grade control and visibility into on-prem, hybrid, and multi-cloud architectures.Serverless Architecture Development - Provide serverless application development services, thought leadership, and technical consulting around leveraging Cloudflare Workers and Apps.Managed Security & Insights - Enable CISO and IT leaders to obtain single pane of glass of reporting and policy management across all Internet-facing application with Cloudflare’s Security solutions.Managed Performance & Reliability - Keep customer’s High-Availability applications running quickly and efficiently with Cloudflare’s Global Load Balancing, Smart Routing, and Anycast DNS, which allows performance consulting, traffic analysis, and application monitoring.As we expand this program, we are looking for audacious service providers and system integrators that want to help us build a better Internet for our mutual customers. Cloudflare can be an essential lynchpin to simplify and accelerate digital transformations. We imagine a future where massive applications run within 10ms of 90% of the global population, and where a single-pane solution provides security, performance, and reliability for mission-critical applications—running across multiple clouds. Cloudflare needs help from amazing global integrators and service partners to help realize this future.If you are interested in learning more about becoming a service partner and growing your business with Cloudflare, please reach out to or explore Getting StartedMetcalf’s law states that a network is only as powerful as the amount of nodes within the network. And within the global Cloudflare network, we want as many partner nodes as possible—from agencies to systems integrators, managed security providers, Enterprise resellers, and OEMs. A diverse ecosystem of partners is essential to our mission of helping to build a better Internet, together. We are dedicated to the success of our partners, and we will continue to iterate and develop our programs to make sure our partners can grow and develop on Cloudflare’s global network. Our commitment moving forward is that Cloudflare will be the easiest and most valuable solution for channel partners to sell and support globally.More Information:Partner Program WebsitePartner Services WebsiteAnnouncing the new Cloudflare Partner Platform A New Program with New Partners (you are here)Building Partnerships Worldwide

Announcing the New Cloudflare Partner Platform

CloudFlare Blog -

When I first started at Cloudflare over two years ago, one of the first things I was tasked with was to help evolve our partner platform to support the changes in our service and the expanding needs of our partners and customers. Cloudflare’s existing partner platform was released in 2010. It is a testament to those who built it, that it was, and still is, in use today—but it was also clear that the landscape had substantially changed. Since the launch of the existing partner platform, we had built and expanded multi-user access, and launched many new products: Argo, Load Balancing, and Cloudflare Workers, to name a few. Retrofitting the existing offering was not practical. Cloudflare needed a new partner platform that could meet the needs of partners and their customers.As the team started to develop a new solution, we needed to find a partner who could keep us on the right path. The number of hypotheticals were infinite and we needed a first customer to ground ourselves. Lo and behold, not long after I had begun putting pen to paper, we found the perfect partner for the new platform.The IBM PartnershipIBM was looking for a partner to bring various edge services to market quickly, and our suite of capabilities was what they were looking for. If you are not familiar with our partnership with IBM, you can learn a bit more about it in our blog post and on the IBM Cloud Internet Services landing page. We signed the contract in November 2017, and we had to be ready to launch by IBM Think the following February. Given that IBM’s engineering team needed time to integrate with us, we were on a tight timeline to deliver.A number of team members and I jumped on a plane and flew to Austin, Texas (Hook ‘em!) to work with IBM and determine the minimum viable product (MVP). Over kolaches (for the Czech readers at home: Klobásník), IBM and Cloudflare nailed down the MVP requirements. Briefly, they were as follows: Full API integration to provision the building blocks of using Cloudflare. This included: Accounts: The container of resources - typically zones Users: The way in which we partition access to accounts The ability to sell and provision Cloudflare’s paid services and package them in a way that made sense for IBM’s customers. Our existing partner platform only supported zone plans and none of our newer offerings, such as Argo or load balancing. IBM had specific requirements around how they could package and sell to customers, so our solution needed to be flexible enough to support that. Ensure that what we built was re-usable. Cloudflare makes it a point to solve problems for scale. While we were focused on ensuring our first partner would be successful, we knew that long term we would need to be able to scale this solution to additional partners. Nothing we built could prevent us from doing that. Over the next couple of months, many teams at Cloudflare came together to deliver this solution at breakneck speed. Given that the midpoint of this effort happened over the holiday season, I’m personally proud of our company not sacrificing employee’s time with their friends and families in order to deliver. Even when it feels like a sprint, it is still a marathon.During this time, the engineering team we were working with at IBM felt like another team at Cloudflare. Their ability to move quickly, integrate, and validate our work was critical to the success of the project. At THINK in February 2018, we were able to announce the Beta of IBM CIS (Cloud Internet Services) powered by Cloudflare!Following the initial release, we continued to add functionality to further enrich the IBM CIS offering, while behind the scenes we continued our work to redefine Cloudflare’s partner platform.The New Partner PlatformOver the past year we have expanded the capabilities and completed the necessary work to enable more partners to be able to use what we initially built for the IBM partnership. Out of that comes our new partner platform we are announcing today. The new partner platform allows partners of Cloudflare to sell and provision Cloudflare for their customers in a scalable fashion.Our new partner platform is the combination of two systems designed to fulfill specific needs: 1. Tenants: an abstraction on top of our existing accounts and users for easier management 2. Subscriptions: a new way of packaging and provisioning services TenantsAn absolute necessity for partners is the ability to provision accounts for each of their customers. Normally the only way to get a Cloudflare account is to sign up on the dashboard. We needed a way for partners to be able to create end customer accounts at their discretion to support their specific onboarding needs. This also ensures proper separation of ownership between customers and allows end customers to access the Cloudflare dashboard directly.With the introduction of tenants, our data model now looks like the following:Cloudflare Resource Data ModelTenants provide partners the ability to create and manage the accounts for their customers. Each account created is a separate container of resources (zones, workers, etc) for each of customer. Users can be invited to each account as necessary for self service management, while the partner retains control of the capabilities enabled for each account. How a partner manages those capabilities brings us to the second major system that makes up the new partner platform.SubscriptionsWhile not as obvious as the need for account provisioning, the ability to package and provision services is critical to providing differentiated offerings for partners of Cloudflare. One drawback of our old partner platform was the difficulty in ensuring new products and services were available to those partners. As Cloudflare grew, it reached the point where new paid services could not be added into the existing partner platform. With subscriptions, this is no longer the case. What started as just a way to provision services for IBM, has now grown into the standard of how all customer services are provisioned at Cloudflare. Whether you purchase services through IBM CIS or buy Cloudflare Workers in our dashboard, behind the scenes, Subscriptions is what ensures you get exactly the right services enabled.Enough talk, let’s show things in action!The Partner Platform in ActionThe full details of using the new partner platform can be found in our Provisioning API docs, but here we provide a walkthrough of a typical use case.Using the new partner platform involves 4 steps:Provisioning Customer AccountsGranting Customer AccessEnabling ServicesService Configuration1) Provisioning Customer AccountsWhen onboarding customers, you want each to have their own Cloudflare account. This ensures one customer can not affect any resources belonging to another. By making a `POST /accounts` request, you can create an account for an individual customer.Request:curl -X POST \ \ -H 'Content-Type: application/json' \ -H 'x-auth-email: <x-auth-email>' \ -H 'x-auth-key: <x-auth-key>' \ -d '{ "name": "Customer Account", "type": "standard" }' Response:{ "result": { "id": "2bab6ace8c72ed3f09b9eca6db1396bb", "name": "Customer Account", "type": "standard", "settings": { "enforce_twofactor": false } }, "success": true, "errors": [], "messages": [] } This new account is owned by the partner. It can be managed by API, or in the UI by the partner or any additional administrators that are invited.2) Granting Customer AccessNow that the customer’s account is created, let’s give them access to it. This step uses existing APIs and if you have shared access to a Cloudflare account before, then you have already done this.Request:curl -X POST \ '' \ -H 'Content-Type: application/json' \ -H 'x-auth-email: <x-auth-email>' \ -H 'x-auth-key: <x-auth-key>' \ -d '{ "email": "", "roles": ["05784afa30c1afe1440e79d9351c7430"], "status": "accepted" }' Response:{ "result": { "id": "47bd8083af8516a20c410090d2f53655", "user": { "id": "fccad3c46f26dc2d6ba47ad19f639707", "first_name": null, "last_name": null, "email": "", "two_factor_authentication_enabled": false }, "status": "pending", "roles": [ { "id": "05784afa30c1afe1440e79d9351c7430", "name": "Administrator", "description": "Can access the full account, except for membership management and billing.", "permissions": { "organization": { "read": true, "edit": true }, "zone": { "read": true, "edit": true }, truncated... } } ] }, "success": true, "errors": [], "messages": [] } Alternatively, you can do this in the UI, from the Members section for the newly created account.3) Enabling ServicesNow the fun part! With the ability to provision subscriptions, you can enable paid services for your customers. Before we do that though, we will create a zone so we can attach a zone subscription to it.Adding a zone as a partner is no different than adding a zone as a regular customer. It can also be done by the customer.Request:curl -X POST \ \ -H 'Content-Type: application/json' \ -H 'x-auth-email: <x-auth-email>' \ -H 'x-auth-key: <x-auth-key>' \ -d '{ "name": "", "account": { "id": "2bab6ace8c72ed3f09b9eca6db1396bb" } }' Response:{ "result": { "id": "cae181e41197e2eb875d9bcb9396abe7", "name": "", "status": "pending", "paused": false, "type": "full", "development_mode": 0, "name_servers": [ "", "" ], "original_name_servers": null, "original_registrar": "cloudflare, inc.", "original_dnshost": null, "modified_on": "2019-05-30T17:51:08.510558Z", "created_on": "2019-05-30T17:51:08.510558Z", "activated_on": null, "meta": { "step": 4, "wildcard_proxiable": false, "custom_certificate_quota": 0, "page_rule_quota": 3, "phishing_detected": false, "multiple_railguns_allowed": false }, "owner": { "id": null, "type": "user", "email": null }, "account": { "id": "2bab6ace8c72ed3f09b9eca6db1396bb", "name": "Customer Account" }, "permissions": [ "#access:edit", "#access:read", ...truncated ], "plan": { "id": "0feeeeeeeeeeeeeeeeeeeeeeeeeeeeee", "name": "Free Website", "price": 0, "currency": "USD", "frequency": "", "is_subscribed": true, "can_subscribe": false, "legacy_id": "free", "legacy_discount": false, "externally_managed": false } }, "success": true, "errors": [], "messages": [] } For this customer we will provision a Pro plan for the newly created zone. If you are not familiar with our zone plans, then you can read about them here. For this, we make a call to the subscriptions service.Request:curl -X POST \ \ -H 'Content-Type: application/json' \ -H 'X-Auth-Email: <x-auth-email>' \ -H 'X-Auth-Key: <x-auth-key>' \ -d '{"rate_plan": { "id": "PARTNERS_PRO"} }' Response:{ "success": true, "result": { "id": "ff563a93e11c46e7b278be46f49cdd2f", "product": { "name": "partners_cloudflare_zones", "period": "", "billing": "", "public_name": "CloudFlare Services", "duration": 0 }, "rate_plan": { "id": "partners_pro", "public_name": "Partners Professional Plan", "currency": "USD", "scope": "zone", "externally_managed": false, "sets": [ "zone", "partner" ], "is_contract": true }, "component_values": [ { "name": "dedicated_certificates", "value": 0, "price": 0 }, { "name": "dedicated_certificates_custom", "value": 0, "price": 0 }, { "name": "page_rules", "value": 20, "default": 20, "price": 0 }, { "name": "zones", "value": 1, "default": 1, "price": 0 } ], "zone": { "id": "cae181e41197e2eb875d9bcb9396abe7", "name": "" }, "frequency": "monthly", "currency": "USD", "app": { "install_id": null }, "entitled": true }, "messages": null, "api_version": "2.0.0" } Now that the customer is set up with an account, zone, and zone subscription, the only thing left is configuring the resources appropriately.4) Service ConfigurationService configuration can be done by either you, the partner, or the end customer. Most commonly, DNS records need to be added, security settings verified and updated, and customizations made. These can all be done either through our Client v4 APIs or the Cloudflare Dashboard.Once that is done, the customer is all set!This is just the beginningWith our announcement today, partners can protect and accelerate their customer’s internet services with Cloudflare’s partner platform. We have battled tested the underlying systems over the last year and are excited to partner with others to help make a better internet. We are not done yet though. We will be continually investing in the tenant and subscription services to expand their capabilities and simplify usage.Some of the latest partners using the new partner platformIf you are interested in partnering with Cloudflare, then reach out to If building the future of how Cloudflare’s partners and customers use our service sounds interesting then take a look at our career page.For more information, see the following resources:Partner Program WebsitePartner Services WebsiteAnnouncing the new Cloudflare Partner Platform (you are here)Building Partnerships WorldwideThe New Partner Program

How to Create a Membership Site with WordPress (Step by Step)

HostGator Blog -

The post How to Create a Membership Site with WordPress (Step by Step) appeared first on HostGator Blog. Are you considering creating a membership site for your courses, products, or services? If so, it can be a great way to cater to your target market and increase your business’ revenue among many other benefits. A membership allows you to build a list of loyal members, create an active email list, and position yourself as a leader in your industry if it gains enough traction. But what exactly is a membership site? Put simply, it’s gated content that’s only accessible to members and subscribers. Most of the time there is a fee or recurring payment involved, but sometimes it can be as simple as signing up for an email list. Why Create a Membership Site? A membership site means you can sell practically anything: online courses, ebooks, coaching, you name it. What makes it exciting is its exclusivity and the perks that come with an engaged subscription. Premium services tend to offer subscribers more value to the point where paying a monthly or yearly fee is worth their money. If you’re able to rack up a solid list of subscribers, your revenue will increase drastically. It’s also a great way to build a list of loyal subscribers who genuinely enjoy your content to the point that they’re willing to pay for it. Think of Youtube Premium or Spotify Premium. Sure, with their free options you get to enjoy their content, but you’re bombarded with ads and can’t enjoy the full, uninterrupted experience. What makes these services powerful is that they deliver an optimized UX and, therefore, have a customer base that consists of happier customers. Gating your content allows you to offer your target audience the products and services they want while your business expands its subscriber list and grows monetarily. Before getting started, you need the following: A domain name. This is your website’s URL and it’s crucial that it matches your brand and the products and services you’re selling.WordPress web hosting. HostGator provides quick and easy set up so that even beginners can create their own website. You can also register your domain name here at HostGator.A membership plugin. MemberPress is simple to install and requires no coding knowledge to set up a membership site you’re proud to call your own. What to Look for in a Membership Plugin There are many options to choose from when it comes to membership plugins, but what it really comes down to is what best suits your business and its customers. It’s essential to keep them in mind when creating your membership site. Here are a few questions to consider when choosing a plugin: What is your budget?What are your measurable goals?How well do you know how to code?How many membership levels will you need? What payment gateways do you want customers to be able to use?Are there extra features you want to be included, such as add-ons and integrations? If you want to create a fully functional, easy-to-use membership site with WordPress, here’s how to get started. Install and Set Up MemberPress The very first step to creating a membership site is to use a plugin. This is what’s going to turn your regular WordPress site into a members-only website. MemberPress allows you to sell physical and digital goods, downloads, subscriptions, and more. It’s easy to set up payment gateways, restrict access based on different subscriptions, and design beautiful pricing pages so you can create the look you want. First, you need to create an account with WordPress. Then, purchase a subscription with MemberPress that suits your budget, goals, and business needs. Consider what features are most important to you when choosing your pricing plan. Sometimes it’s worth it to pay a little extra to give your customers exactly what they want. Plus, your membership fee could end up giving back to your business with an increased ROI. Once you choose the plan that’s right for you, go to MemberPress and download the .zip file. From your WordPress dashboard, click on Plugins > Add New > Upload. Select the file and click Install Now. Then click Activate Plugin and your MemberPress plugin will be activated. You should now be able to see a MemberPress menu option in the sidebar on your dashboard. From the menu, click Options where you can configure the plugin’s settings to your liking. Your plugin is now fully installed and ready to be optimized for your business! Getting Started with MemberPress Creating a membership site is a way to target a specific audience and cater to their specific needs. It makes selling products and services easy and builds a list of happy customers who enjoy content that matches exactly what they’re looking for. MemberPress is a fully functional plugin that makes creating a membership site on WordPress an easy and pleasant experience. Find the post on the HostGator Blog

What Are “Sticky” Sidebar Widgets in WordPress

HostGator Blog -

The post What Are “Sticky” Sidebar Widgets in WordPress appeared first on HostGator Blog. A sticky, floating, or fixed, sidebar widget in WordPress is a widget that’s locked into place, so when a user scrolls down the page, it doesn’t disappear. In other words, the information found in the sticky sidebar is accessible at any time. And it’s something all site owners should strongly consider using if they want to direct users to other content, build a bigger email list, and so much more. The sidebar is an important part of any WordPress website. It’s a place for displaying extra information for site visitors, without overwhelming them or disrupting the user experience. Plus, the sidebar gives people an easy way to navigate your site, which boosts engagement and helps increase conversion rates. The problem is, many people don’t take advantage of their WordPress site’s sidebars, especially when it comes to sticky sidebar widgets. That’s why today I’m going to share with you what a sticky sidebar widget is, why it’s beneficial, and how to add one to your WordPress website. So, let’s get started. Why Use a Sticky Sidebar Widget? A sticky sidebar widget is a great way to grab and keep people’s attention once they land on your website. Here are just some of the reasons why sticky sidebar widgets are so helpful: Increased Visibility: since sticky sidebar widgets never disappear, they are always visible. This is great for times you want to ensure site visitors see certain content. Higher Conversions: since floating sidebars are so visible, the chances of people converting are higher. Create calls to action asking people to sign up or make a purchase, and watch your conversion rates increase. More Subscribers: adding a sticky sidebar widget to your WordPress site that lets people subscribe to your email list is a great strategy. After all, email campaigning is the most cost-effective way to market your brand, and is just one of the reasons you should build a bigger email list. Improved User Experience: sticky sidebars give your users a chance to navigate your site with ease. Additional Revenue Streams: whether you sell ad space on your site or are an affiliate marketer, a sticky sidebar used correctly can increase the chances people will see your ad and click on it. According to Smashing Magazine, sticky menus are 22% easier to navigate and 100% of people preferred sticky menus without even knowing why. It’s because of stats like this, as well as the benefits mentioned-above, you should learn how to add a sticky sidebar widget to your site. But first, let’s take a look at some good examples before you get started. Sticky Sidebar Examples Knowing why a sticky sidebar is a good idea and seeing one in action are two totally different things. That’s why we’ve rounded up some of the best sticky sidebar examples around. 1. “Sticky” opt-in form example If you’re looking for a sticky sidebar in action that offers site visitors a simple way to subscribe to a newsletter, hop on over to Young Digital Lab’s guide to starting a blog. Not only does the email opt-in form follow users as they scroll through the post, there’s some very convincing social proof, and a content upgrade up for grabs for anyone that subscribes. 2. “Sticky” navigation example Quora does a great job of improving the usability of their website by adding a sticky sidebar with related questions to their website. Sometimes people need to dig deeper into an issue after seeing some of the answers Quora presents. So, rather than have rephrase their question and hope for better results, Quora provides a list of sticky questions that are sure to relate to the present topic. 3. “Sticky” call-to-action example Website Hosting Rating knows the power a sticky sidebar has on users looking for a great deal. That’s why on the web hosting review pages there is a sticky sidebar that includes a clear CTA button that invites users to click and sign up for hosting. Making the CTA sticky increases the chances people will see the button and click on it. Now, let’s see how to create a sticky sidebar in WordPress using the free Q2W3 Fixed Widget plugin. How to Create a Sticky Sidebar in WordPress Step 1: Install and Activate Q2W3 Fixed Widget Plugin The first thing you’ll need to do is install and activate the free Q2W3 Fixed Widget plugin on your WordPress website. You can do this by going to Plugins > Add New in your WordPress dashboard and searching for “Q2W3 Fixed Widget.” Click Install Now and then Activate. Step 2: Configure Plugin Settings To configure the sticky sidebar widget plugins, go to Appearance > Fixed Widget Options in your WordPress dashboard. Here, you’ll see 3 sections: General Options, Compatibility, and Custom IDs. In these sections, you can configure setting such as: MarginsStop IDRefresh intervalDisable width/height You’ll also be able to enable/disable things like: Auto fix widget IDMutationObserver Sticky widget for logged in users only Widget width inheritance jQuery(window).load() hook You can leave the default settings as-is. After you save your changes, be sure to clear your site’s cache, especially if you use a caching plugin (which you should!). Step 3: Turn a Widget Sticky To turn any of your current sidebar widgets sticky, start by going to Appearance > Widgets in your WordPress dashboard. Find the widgets you currently have in your site’s sidebars and check the box labeled Fixed Widget on widgets you want to turn sticky. In our example, we’ll turn the search bar and recent posts widgets sticky so people can easily navigate our site without having to scroll away. Click Save Changes and check out a preview of your website. Summary Remember, the easier it is to navigate your website, the bigger your email list, and the more action you can convince people to take on your site, the better. So, leverage the power a sticky sidebar offers and reap the benefits so many website owners are after. Find the post on the HostGator Blog

Tips on Increasing Your Email List

InMotion Hosting Blog -

If you’ve been in the sales business since before the recent ecommerce website hosting boom, then you probably remember the days of having to do “cold calling” and collecting “leads.” While those days have definitely changed, there is one area that business owners still have to deal with. Instead of “leads,” those in sales now need a good collection of email addresses so they can do email marketing to gain sales. But how do you acquire those addresses so that you can turn them into sales? Continue reading Tips on Increasing Your Email List at The Official InMotion Hosting Blog.

5 Ways to Drive Leads to Your Website

HostGator Blog -

The post 5 Ways to Drive Leads to Your Website appeared first on HostGator Blog. Lead generation is an important part of business operations. As a freelancer or small business owner, you want interested buyers to visit your site and learn about your services. It all begins with attracting qualified traffic to your website. It’s not a complicated task, but you will need to invest your time and some resources. Here are five ways to get leads to your site. 1. Boost Organic Search Results Search engines have become the gateway to learning everything you need to know. For consumers, it’s a tool to do quick research on a brand, find a coupon code, or just casually shop for clothes on lunch breaks. Juno reports that 81% of people perform some type of online research before making a large purchase. Therefore, it’s imperative for your business to rank in search results. If not, you risk the competition swiping your leads. Search engine optimization (SEO) centers around knowing the intent of your ideal visitor. What words do they use? What questions do they ask? Google’s Keyword Planner is a valuable resource for conducting your keyword research. You can discover new phrases that match your services and narrow your keyword list to the ones that really matter. Once you’ve nailed down your keywords, you’re ready to write content. Use on-page SEO best practices, like adding the keyword in the header, to earn more leads. Then, tailor your content to keep visitors engaged. 2. Develop Partner Campaigns Partnerships are key to growing your small business. When you connect with partners, you get access to their resources and audience. In return, you can leverage those assets to influence people to check out your site. Co-marketing campaigns help partners bring their expertise to the partnership and gain a mutual benefit. Jyoti Mali, head of digital marketing at TIS India, agrees: “You can set up partnerships with reputed companies to start your co-marketing campaign. This will help the users to know more about your products and services because they will get a wider platform for exploring your offers.” Your campaign doesn’t have to be super complex. You might partner with a business to create a social media video or run an exclusive promotion. If you got the time, you could host an intimate VIP event in your local area, too. Whatever you decide, stick to your goal of driving leads to your business. Make sure all promotional signage includes your website. It’s also a clever idea to capture people’s email addresses to send them future updates. 3. Advertise on Social Media Small businesses operate on tight budgets. You don’t have the luxury to throw money at every marketing idea. Totally understandable. However, most small businesses suffer when they don’t want to spend any money. They constrain their budgets to where there isn’t any room to execute on sound strategies. If you’re willing to step into a growth mindset, your business should consider testing social media advertising. It’ll drive more leads to your site, in addition to spreading brand awareness. Start with the social media platform that your typical buyer uses. Then, determine your weekly or monthly budget. It can be a few hundred dollars. Next, follow the on-screen directions on the platform. For example, Twitter helps you build your ad from start-to-finish with helpful tips along the way. Make sure your ad uses an eye-appealing image and concise copy. Look at how Walmart crafted their Facebook ad below. The graphic is colorful with the logo prominently displayed, and the copy talks directly to the consumer with a coupon. Don’t be afraid to spend your marketing budget. Social media advertising can be effective for your company. 4. Participate in Online Communities The online world serves as a home for people with different interests, ideas, and beliefs. You can literally find a community for anything, from Star Wars’ fan clubs to dog lovers’ support groups. You can tap into these online communities to drive more leads to your site. Megan Biondi, former social media marketing specialist at Blue Fountain Media, highlights the benefits: “Participating in these conversations increases your exposure as well as the odds of engaging with other group members. If you’re focusing on a select few groups to participate in, it’s the most time efficient to participate in groups that get a lot of views, discussions, and traffic.” Before you go spamming everyone with your marketing messages, it’s critical that you join these communities with a genuine interest to bring value to its members. So, don’t talk about your services every time you engage the group. Plus, you’ll want to join communities that fit your business’s purpose. For instance, it’s not cool to push your floral arrangement businesses in a group focused on college basketball. 5. Send Creative Emails Email marketing is one of the hidden gems of small business. Companies usually get bogged down with executing so many other tactics that they forget about their email subscribers. The first step is to continue building your email list. You can add pop-ups to your homepage prompting visitors to give their email addresses in exchange for a discount. Or you can encourage your social media followers to sign up for your weekly newsletter. Next, focus on sending emails with worthwhile content. The message should entice leads to click to learn more. For instance, if you’re a boxing gym owner, you may send a list of the top five tips on how to be a better boxer. You would include two of those tips in the email and have the subscriber go to your website to get the additional three strategies. Blue Apron is creative in their approach to getting leads to their website. In the email below, they offer their subscribers a $40 off coupon and simple instructions on how to get started with their service. Your subscribers are eager to hear from your business. So, dust off your email list to generate more leads. Get More Customers to Your Site Now is the time to craft your lead generation strategy. Bring more leads to your website through organic search, social media advertising, and email marketing. Customers are waiting to buy from your business. Find the post on the HostGator Blog

When It Comes FedRAMP Authorization, Rackspace Is a Name You Should Know

The Rackspace Blog & Newsroom -

As I write this, I am a little over a month removed from government service. Prior to coming to Rackspace, I spent 13 years working in the Department of Defense/intel world, working across almost all parts of IT, from research and development to operations, spearheading our cloud migration strategy and execution. Time and again I […] The post When It Comes FedRAMP Authorization, Rackspace Is a Name You Should Know appeared first on The Official Rackspace Blog.

How to Get Started With Facebook Business Manager

Social Media Examiner -

Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Create a Facebook Business Manager Facebook Business Manager is a powerful tool […] The post How to Get Started With Facebook Business Manager appeared first on Social Media Marketing | Social Media Examiner.


Recommended Content

Subscribe to Complete Hosting Guide aggregator