There are many different reasons to change a website hosting server. Some people want a new, better host or just a plan upgrade from a shared server to a dedicated server. Whatever your choice is to switch servers, it’s imperative that you plan out the switch.
A switch in website hosting servers can cause a massive drop in visitors, bugs on your website that you didn’t have before, or even a website that is broken beyond repair.
Continue reading Best Practices for Changing Servers at The Official InMotion Hosting Blog.
Yesterday, we celebrated the fifth anniversary of Project Galileo. More than 550 websites are part of this program, and they have something in common: each and every one of them has been subject to attacks in the last month. In this blog post, we will look at the security events we observed between the 23 April 2019 and 23 May 2019.Project Galileo sites are protected by the Cloudflare Firewall and Advanced DDoS Protection which contain a number of features that can be used to detect and mitigate different types of attack and suspicious traffic. The following table shows how each of these features contributed to the protection of sites on Project Galileo.
Distinct originating IPs
Sites Affected (approx.)
WAF (Web Application Firewall)Although not the most impressive in terms of blocked requests, the WAF is the most interesting as it identifies and blocks malicious requests, based on heuristics and rules that are the result of seeing attacks across all of our customers and learning from those. The WAF is available to all of our paying customers, protecting them against 0-days, SQL/XSS exploits and more. For the Project Galileo customers the WAF rules blocked more than 4.5 million requests in the month that we looked at, matching over 130 WAF rules and approximately 150k requests per day.Heat map showing the attacks seen on customer sites (rows) per day (columns)This heat map may initially appear confusing but reading one is easy once you know what to expect so bear with us! It is a table where each line is a website on Project Galileo and each column is a day. The color represents the number of requests triggering WAF rules - on a scale from 0 (white) to a lot (dark red). The darker the cell, the more requests were blocked on this day.We observe malicious traffic on a daily basis for most websites we protect. The average Project Galileo site saw malicious traffic for 27 days in the 1 month observed, and for almost 60% of the sites we noticed daily events.Fortunately, the vast majority of websites only receive a few malicious requests per day, likely from automated scanners. In some cases, we notice a net increase in attacks against some websites - and a few websites are under a constant influx of attacks.Heat map showing the attacks blocked for each WAF rule (rows) per day (columns)This heat map shows the WAF rules that blocked requests by day. At first, it seems some rules are useless as they never match malicious requests, but this plot makes it obvious that some attack vectors become active all of a sudden (isolated dark cells). This is especially true for 0-days, malicious traffic starts once an exploit is published and is very active on the first few days. The dark active lines are the most common malicious requests, and these WAF rules protect against things like XSS and SQL injection attacks.DoS (Denial of Service)A DoS attack prevents legitimate visitors from accessing a website by flooding it with bad traffic. Due to the way Cloudflare works, websites protected by Cloudflare are immune to many DoS vectors, out of the box. We block layer 3 and 4 attacks, which includes SYN floods and UDP amplifications. DNS nameservers, often described as the Internet’s phone book, are fully managed by Cloudflare, and protected - visitors know how to reach the websites.Line plot - requests per second to a website under DoS attackCan you spot the attack?As for layer 7 attacks (for instance, HTTP floods), we rely on Gatebot, an automated tool to detect, analyse and block DoS attacks, so you can sleep. The graph shows the requests per second we received on a zone, and whether or not it reached the origin server. As you can see, the bad traffic was identified automatically by Gatebot, and more than 1.6 million requests were blocked as a result.Firewall RulesFor websites with specific requirements we provide tools to allow customers to block traffic to precisely fit their needs. Customers can easily implement complex logic using Firewall Rules to filter out specific chunks of traffic, block IPs / Networks / Countries using Access Rules and Project Galileo sites have done just that. Let’s see a few examples.Firewall Rules allows website owners to challenge or block as much or as little traffic as they desire, and this can be done as a surgical tool “block just this request” or as a general tool “challenge every request”.For instance, a well-known website used Firewall Rules to prevent twenty IPs from fetching specific pages. 3 of these IPs were then used to send a total of 4.5 million requests over a short period of time, and the following chart shows the requests seen for this website. When this happened Cloudflare, mitigated the traffic ensuring that the website remains available.Cumulative line plot. Requests per second to a websiteAnother website, built with WordPress, is using Cloudflare to cache their webpages. As POST requests are not cacheable, they always hit the origin machine and increase load on the origin server - that’s why this website is using firewall rules to block POST requests, except on their administration backend. Smart!Website owners can also deny or challenge requests based on the visitor’s IP address, Autonomous System Number (ASN) or Country. Dubbed Access Rules, it is enforced on all pages of a website - hassle-free.For example, a news website is using Cloudflare’s Access Rules to challenge visitors from countries outside of their geographic region who are accessing their website. We enforce the rules globally even for cached resources, and take care of GeoIP database updates for them, so they don’t have to.The Zone Lockdown utility restricts a specific URL to specific IP addresses. This is useful to protect an internal but public path being accessed by external IP addresses. A non-profit based in the United Kingdom is using Zone Lockdown to restrict access to their WordPress’ admin panel and login page, hardening their website without relying on non official plugins. Although it does not prevent very sophisticated attacks, it shields them against automated attacks and phishing attempts - as even if their credentials are stolen, they can’t be used as easily.Rate LimitingCloudflare acts as a CDN, caching resources and happily serving them, reducing bandwidth used by the origin server … and indirectly the costs. Unfortunately, not all requests can be cached and some requests are very expensive to handle. Malicious users may abuse this to increase load on the server, and website owners can rely on our Rate Limit to help them: they define thresholds, expressed in requests over a time span, and we make sure to enforce this threshold. A non-profit fighting against poverty relies on rate limits to protect their donation page, and we are glad to help!Security LevelLast but not least, one of Cloudflare’s greatest assets is our threat intelligence. With such a wide lens of the threat landscape, Cloudflare uses our Firewall data, combined with machine learning to curate our IP Reputation databases. This data is provided to all Cloudflare customers, and is configured through our Security Level feature. Customers then may define their threshold sensitivity, ranging from Essentially Off to I’m Under Attack. For every incoming request, we ask visitors to complete a challenge if the score is above a customer defined threshold. This system alone is responsible for 25% of the requests we mitigated: it’s extremely easy to use, and it constantly learns from the other protections.ConclusionWhen taken together, the Cloudflare Firewall features provide our Project Galileo customers comprehensive and effective security that enables them to ensure their important work is available. The majority of security events were handled automatically, and this is our strength - security that is always on, always available, always learning.
We launched the Adaptive URL submission capability that allowed webmasters to submit up to 10,000 URLs using the online API or through Bing webmaster portal (Submit URLs option). Since the launch we have received multiple requests from webmasters for the ability to submit the URLs in batches.
As we are actively listening to the webmaster and their needs, we are delighted to announce the Batch mode capability for Adaptive URL Submission API which will allow the webmasters and site managers to submit URLs in batches, saving them from those excessive API calls made when submitting the URLs individually.
The Batch URL Submission API is very similar to the individual URL Submission API (Blogpost) and hence integrating the Batch API is very easy and follows the same steps.
Example requests for the Batch URL Submission API for the supported protocols can be seen below
JSON Request Sample
Content-Type: application/json; charset=utf-8
XML Request Sample
Content-Type: application/xml; charset=utf-8
You will get a HTTP 200 response on successful submission of the URLs. Meanwhile the URLs will be checked to comply with Bing Webmaster Guidelines and if they pass, they will be crawled and indexed in minutes.
Please refer the Documentation for generating the API key and Batch URL Submission API for more details. Do note that the maximum supported batch size in this API is 500 URLs per request. Total limit on numbers of URLs submitted per day still applies.
So, integrate the APIs today to get your content indexed real time by Bing and let us know of what you think of this capability. Please reach out to email@example.com if you face any issue while integrating.
Bing Webmaster Tools Team
WP Engine is excited to attend WordCamp Europe in Berlin, Germany next week (June 20-22). The event will take place at the Estrel Hotel and Congress Center and includes two full days of sessions (June 21-22) as well as a Contributor Day (June 20) .WordCamp organizers have also teased a possible guest performance during the…
The post Get Ready for WordCamp Europe 2019 appeared first on WP Engine.
By Sam Bocetta For most of North America, approaching the middle of the year means going on summer vacation, preparing for the Atlantic hurricane season and enjoying warmer weather. For many information security specialists, the half-year mark involves looking at how cyber threats have unfolded since January and detecting patterns that may suggest the direction that […]
The post The state of cyber security in 2019: A half-year retrospective appeared first on Name.com Blog.
Every day, millions of people and companies are talking on LinkedIn: helping each other to find new opportunities, discussing the latest news that affects their jobs and careers, and sharing their own ideas and experiences with others. We’re always working on new and better ways to help you talk with each other and wanted to share some of the latest: Share a photo and tag people, so others can get to know them too. Think you recognize someone in the photo? Or just want to make sure your...
When you create your WordPress website there are more than 55,000 WordPress plugins available to install on your site. There...
The post What Are WordPress Plugins? appeared first on Official Bluehost Blog.
Congratulations! You’ve done the hard marketing work to lead your target customer right to your product pages. They are currently reading through a product description to decide whether or not they will purchase something from your e-commerce business.
The million dollar question: will they buy what you’re selling?
The answer, in large part, depends on how much time and effort you put into your product description. It may seem drastic to weigh product descriptions so heavily, but stats show that a well-written product description is a surefire conversion tool. Here’s a closer look:
87% of consumers ranked product content extremely or very important when deciding to buy.
Millennials are 40% more likely than other adults to say product content is extremely important to their purchasing decisions.
Consumers purchasing clothing and online groceries ranked product descriptions as the second most influential factor in their decision to buy — just after price.
20% of purchase failures are potentially a result of missing or unclear product information.
The stats don’t lie. If you want to increase sales, it’s time to polish your e-commerce product descriptions.
Shared Hosting to Power Your PurposeWe make sure your website is fast, secure, and always up so your visitors trust you. Plans start at $2.59/mo.Choose Your Plan
8 Ways to Write an Excellent Product Description
But what actually makes a good product description? In this guide, we’re giving you eight tips (along with winning examples) that provide a comprehensive look into what makes an effective product description. Let’s go!
1. Identify Your Buyer Personas
It can be difficult to write a product description if you don’t know who your target audience is. To successfully write about product features that resonate with your potential buyers, you have to know who they are.
This means you need to reference your buyer persona(s) — a fictional representation of your ideal customer based on market research. If you don’t already have a buyer persona to guide the copywriting on your website, the time to create one is now.
A buyer persona should answer all of the following general questions:
What is the demographic information of your buyers?
What are their interests?
What is their native language?
What kind of language appeals to them? (e.g., Does industry jargon appeal to them or turn them off?)
How do they spend their free time?
How do they find your website?
Why are they interested in your store?
If you have the luxury of big data at your hands, collect data on your current customers to also understand:
Access to this data will help you fine-tune your buyer personas. Once you know who you are selling to, it will be easier to write product descriptions that resonate well with them.
Related: How to Create a Brand Style Guide for Your Website
2. Focus on Product Benefits and Features
As crucial as it is to speak the language of your buyers, your buyers don’t come to your page to connect. They come to learn precisely what your product can do and how it will meet their needs and fulfill their pain points. To accomplish this, you need to write an extensive list of your product’s features and benefits.
Start with the features. For example, if you sell shoes, include size information, material, color information, the weight of the shoe, etc. Your features section should be comprehensive and tell consumers everything they need to know about what makes your product special.A list of features is a great start, but it’s only half the battle. Potential customers also want to know the benefits of your particular product. And, this is where your product description can shine.
With the shoe example, benefits would include things like comfort, flexibility, odor-resistance, wet and dry traction, etc.
Allbirds does a fantastic job showing off the benefits of their shoe without being verbose. Their advantages are spelled out in short, sweet blurbs that get right to the point.
Allbirds clearly identifies its products’ main benefits for customers.
Benefits are your main selling points, your differentiators, and the reasons why customers will end up selecting your product over your competitors. Don’t neglect clearly identifying them.
3. Stay True to Your Brand’s Voice
If your brand’s voice is professional, your product descriptions should be professional. If your brand is snarky and sarcastic, then your product descriptions should match. Is your brand funny? Be funny when writing your product descriptions.
Everyone is familiar with the hilarious Poo-Pourri advertising videos. You know, the videos that took Poo-Pourri from a $10 million company to a $30 million company almost overnight?
Poo-Pourri has a unique brand identity and tone of voice, which they stay true to even when describing their products.
Poo-Pourri stays true to their brand’s unique voice in product descriptions.
4. Tell a Full Story
Every good story has a beginning, a middle, and an end. Unless, of course, you’re one of the writers on Game of Thrones, but I digress.
With product descriptions, the formula for good writing is no different. You need to present a complete story that engages your readers. This doesn’t mean you need to write a novel, but at the same time, your product description shouldn’t just be a list of features and benefits either.
Instead, show (not tell) your customers how the product will improve their lives. Help them visualize a real-life scenario where your product solves a problem. The goal is to create a narrative arc in which the reader is the hero and your product is the tool that enables them to succeed.
For example, check out the impressive product storytelling of Malicious Women Candle Co.
Customers aren’t just buying a candle at Malicious Women Candle Company. They are purchasing a product that promotes empowerment with a side of hustle and energy. Now that’s a product story.
5. Use Active Language to Persuade Buyers
Your mom was right; the words you use make a difference — especially with product descriptions. The truth is that some words are just more persuasive than others. In fact, experts have roadtested all kinds of language to come up with 189 words and phrases that actually improve conversion rates.
Consider these 20 tried-and-tested words recommended by David Ogilvy, the proverbially ‘Father of Advertising’:
The common theme? Persuasive words encourage consumers to take action.
Jon Morrow of SmartBlogger.com has his own list of 600 power words that will tap into your customer’s emotions, making them more likely to engage with your message.
Sample of Jon Morrow’s 600-word list
Since many companies use awe-inspiring (see what we did there?) power words in their product descriptions, it’s easy to find good examples — even for seemingly bland products. Here’s one about shaving cream from Ulta Beauty.
Ulta Beauty utilizes power words to make shaving cream seem swanky.
When writing product descriptions, take a moment to scan through your copy and make sure each word is pulling its weight.
Related: 7 Tips for Writing Winning Calls to Action for Your Website
6. Make Text Scannable with Bullet Points
Making your text scannable is one of the most critical elements of writing a good product description. Studies suggest humans have an attention span that’s shorter than that of a goldfish — a bleak eight seconds.
This means it’s essential to make your content easily digestible. The solution to packing a narrative punch in a relatively small space? Create a bulleted list.
J. Crew does this well. Customers can click on a picture to see the item of interest and quickly read the scannable bullet points for more information.
Bullet points make it easy for J. Crew customers to scan the fine print.
The more you can do to make a product description scannable, the better.
7. Optimize Copy for Search Engines
Copywriters have a unique challenge when it comes to writing product descriptions. They must persuade readers, but there’s another audience to keep in mind too: search engine algorithms.
Search Engine Optimization (SEO) — including identifying and using the appropriate keywords for your products — should be a critical part of your product description writing process.
The SEO world is constantly changing, along with Google’s algorithms, so what works one day might not be ideal the next. However, there are still some keyword strategies that stand the test of time, such as avoiding duplicate content and including keywords in the following places:
The keywords you use in your copy help Google and other search engines identify what the page is about. This information then used to determine how to rank your site on the search engine results page (SERP) so that relevant results to served up to people imputing related search queries.
For example, when you type “shaving cream” into Google, Google offers a list of products.
Google displays popular products when you search for ‘shaving cream.’
There are literally hundreds of shaving cream products on the market today, but these five products have the best SEO keyword strategy.
Take Cremo Shave Cream, for example. When visiting their product page, it’s clear they have maximized the use of keywords, such as shave cream and shave.
Cremo focused on incorporating keywords into its product descriptions.
Additionally, when you check out the page source, you can see the back-end (e.g., alt tags) are optimized with the keyword as well.
8. Add Images and Video
It should go without saying that a great product description must include images. If you need extra persuasion, remember that 63% of consumers believe good images are more important than product descriptions.
If your e-commerce store can afford to hire a product photographer, awesome! If not, there are lots of DIY product photography tutorials to help get you started. Of course, good photos start with good equipment, including:
White bounce cards made of foam board
Once you’ve gathered your gear, you’ll need some tips on how to actually take stellar photos. This guide from Bigcommerce provides beginner-friendly tips at budget-price: how to shoot exceptional product photos for under $50. Suggestions include:
Using a light-colored backdrop so it’s easier to touch up images.
Creating your own lightbox to distribute light evenly.
Using a tripod to steady your camera.
Retouching images before posting them.
If you don’t think a smartphone will do the trick, think again. All you need for affirmation is to take a gander at some of the DIY photographers on Instagram. Jennifer Steinkop of @aloeandglow, for example, uses an iPhone 8 Plus, the Lightbox app, and some of the tips mentioned above to create gorgeous beauty shots.
@aloeandglow Instagram account
Looking for a more corporate example? iRobot has excellent product photography on its website. The company includes at least four images and often a video (bonus!) to show consumers exactly how the product works.
iRobot’s Roomba i7 product page.
With a few clicks of a button in a second or two, consumers know exactly what they are getting when they buy a Roomba.
Another tip courtesy of iRobot: consider adding customer reviews to your product description. In addition to quality imagery, social proof can be hugely motivating for prospective buyers.
Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up
How to Create a Product Description Template
While we’ve just outlined eight tips for writing product descriptions that really sell, it’s important to note that there is no one-size-fits-all solution. That’s because all products have different features, benefits, and selling points.
However, if you have a list of similar products and you don’t want to start from scratch every time you write a product description, it can be beneficial to create a template.
There are lots of handy product description template examples you can download from e-commerce websites. To really maximize their value, though, we’d recommended you focus on the 8 tips we outlined above. Start by asking:
What are your buyer personas?
What are the pain points of your customers?
How does your product solve customer pain points?
What power words can you use in your copy?
Do you have a unique story or brand voice?
Is your language accessible and free of industry jargon?
What are the main features and benefits of your products?
Do you have an image and video library?
Once you’ve answered these questions, you can tweak your template and test it with your audience. If you find a specific template is outperforming others, then you’ve found your winner.
Your Products, Our Hosting
Ready to revolutionize the way you write product descriptions and how you display them on your website? At DreamHost, we offer low-cost shared WordPress hosting, and a variety of other resources to help you build the perfect custom website for your online store. Check out our shared hosting plans today!
The post How to Write Product Descriptions That Really Sell: 8 Simple Tips appeared first on Website Guides, Tips and Knowledge.
Do you think we have the best website hosting? We certainly think so – but we don’t expect you to take our word for it.
In this guide, we’re going to go over everything you should look for in a web host so you can make your own decision. By the end, we think you’ll agree with us.
Here’s what you need to know:
What is a hosting service?
Continue reading Do You Think We Have the Best Website Hosting? at The Official InMotion Hosting Blog.
Today is the 5th anniversary of Cloudflare's Project Galileo. Through the Project, Cloudflare protects—at no cost—nearly 600 organizations around the world engaged in some of the most politically and artistically important work online. Because of their work, these organizations are attacked frequently, often with some of the fiercest cyber attacks we’ve seen.Since it launched in 2014, we haven't talked about Galileo much externally because we worry that drawing more attention to these organizations may put them at increased risk. Internally, however, it's a source of pride for our whole team and is something we dedicate significant resources to. And, for me personally, many of the moments that mark my most meaningful accomplishments were born from our work protecting Project Galileo recipients.The promise of Project Galileo is simple: Cloudflare will provide our full set of security services to any politically or artistically important organizations at no cost so long as they are either non-profits or small commercial entities. I'm still on the distribution list that receives an email whenever someone applies to be a Project Galileo participant, and those emails remain the first I open every morning.The Project Galileo BackstoryFive years ago, Project Galileo was born out of a mistake we made. At the time, Cloudflare's free service didn't include DDoS mitigation. If a free customer came under attack, our operations team would generally stop proxying their traffic. We did this to protect our own network, which was much smaller than it is today.Usually this wasn't a problem. Most sites that got attacked at the time were companies or businesses that could pay for our services. Every morning I'd receive a report of the sites that were kicked off Cloudflare the night before. One morning in late February 2014 I was reading the report as I walked to work. One of the sites listed as having been dropped stood out as familiar but I couldn't place it.I tried to pull up the site on my phone but it was offline, presumably because we were no longer shielding the site from attack. Still curious, I did a quick search and found a Wikipedia page describing the site. It was an independent newspaper in Ukraine and had been covering the ongoing Russian invasion of Crimea.I felt sick.When Nation States AttackWhat we later learned was that this publication had come under a significant attack, most likely directly from the Russian government. The newspaper had turned to Cloudflare for protection. Their IT director actually tried to pay for our higher tier of service but the bank tied to the publication's credit card had had its systems disrupted by a cyber attack as well and the payment failed. So they’d signed up for the free version of Cloudflare and, for a while, we mitigated the attack.The attack was large enough that it triggered an alert in our Network Operations Center (NOC). A member of our Systems Reliability Engineering (SRE) team who was on call investigated and found a free customer being pummeled by a major attack. He followed our run book and triggered a FINT — which stands for "Fail Internal" — directing traffic from the site directly back to its origin rather than passing through Cloudflare's protective edge. Instantly the site was overwhelmed by the attack and, effectively, fell off the Internet.Broken ProcessI should be clear: the SRE didn't do anything wrong. He followed the procedures we had established at the time exactly. He was a great computer scientist, but not a political scientist, so didn't recognize the site or understand its importance due to the situation at the time in Crimea and why a newspaper covering it may come under attack. But, the next morning, as I read the report on my walk in to work, I did.Cloudflare's mission is to help build a better Internet. That day we failed to live up to that mission. I knew we had to do something.Politically or Artistically Important?It was relatively easy for us to decide to provide Cloudflare's security services for free to politically or artistically important non-profits and small commercial entities. We were confident that we could stand up to even the largest attacks. What we were less confident about was our ability to determine who was "politically or artistically important."While Cloudflare runs infrastructure all around the world, our team is largely based in San Francisco, Austin, London, and Singapore. That certainly gives us a viewpoint, but it isn't a particularly globally representative viewpoint. We're also a very technical organization. If we surveyed our team to determine what organizations deserved protection we'd no-doubt identify a number of worthy organizations that were close to home and close to our interests, but we'd miss many others.We also worried that it was dangerous for an infrastructure provider like Cloudflare to start making decisions about what content was "good." Doing so inherently would imply that we were in a position to make decisions about what content was "bad." While moderating content and curating communities is appropriate for some more visible platforms, the deeper you go into Internet infrastructure, the less transparent, accountable, and consistent those decisions inherently become.Turning to the ExpertsSo, rather than making the determination of who was politically or artistically important ourselves, we turned to civil society organizations that were experts in exactly that. Initially, we partnered with 15 organizations, including: Access NowAmerican Civil Liberties Union (ACLU)Center for Democracy and Technology (CDT)Centre for Policy AlternativesCommittee to Protect Journalists (CPJ)Electronic Frontier Foundation (EFF)Engine AdvocacyFreedom of the Press FoundationMeedanMozillaOpen Tech FundOpen Technology InstituteWe agreed that if any partner said that a non-profit or small commercial entity that applied for protection was "politically or artistically important" then we would extend our security services and protect them, no matter what.With that, Project Galileo was born. Nearly 600 organizations are currently being protected under Project Galileo. We've never removed an organization from protection in spite of occasional political pressure as well as frequent extremely large attacks.Organizations can apply directly through Cloudflare for Project Galileo protection or can be referred by a partner. Today, we've grown the list of partners to 28, adding:Anti-Defamation LeagueAmnesty InternationalBusiness & Human Rights Resource CentreCouncil of EuropeDerechos DigitalesFourth EstateFrontline DefendersInstitute for War & Peace Reporting (IWPR)LION PublishersNational Democratic Institute (NDI)Reporters Sans FrontièresSocial Media Exchange (SMEX)Sontusdatos.orgTech Against TerrorismWorld Wide Web FoundationX-LabCloudflare's Mission: Help Build a Better InternetSome companies start with a mission. Cloudflare was not one of those companies. When Michelle, Lee, and I started building Cloudflare it was because we thought we'd identified a significant business opportunity. Truth be told, I thought the idea of being "mission driven" was kind of hokum.I clearly remember the day that changed for me. The director of one of the Project Galileo partners called me to say that he had three journalists who had received protection under Project Galileo that were visiting San Francisco and asked if it would be okay to bring them by our office. I said sure and carved out a bit of time to meet with them.The three journalists turned out to all be covering alleged government corruption in their home countries. One was from Angola, one was from Ethiopia, and they wouldn't tell me the name or home country of the third because he was "currently being hunted by death squads." All three of them hugged me. One had tears in his eyes. And then they proceeded to tell me about how they couldn't do their work as journalists without Cloudflare's protection.There are incredibly brave people doing important work and risking their lives around the world. Some of them use the Internet to reach their audience. Whether it’s African journalists covering alleged government corruption, LGBTQ communities in the Middle East providing support, or human rights workers in repressive regimes, unfortunately they all face the risk that the powerful forces that oppose them will use cyber attacks to silence them.I'm proud of the work we've done through Project Galileo over the last five years lending the full weight of Cloudflare to protect these politically and artistically important organizations. It has defined our mission to help build a better Internet.While we respect the confidentiality of the organizations that receive support under the Project, I'm thankful that a handful have allowed us to tell their stories. I encourage you to read about our newest recipients of the Project:MajalWomen's March GlobalVOST PortugalBullyingCanadaAnd, finally, if you know of an organization that needs Project Galileo's protection, please let them know we're here and happy to help.
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads. Why Run a YouTube TrueView Discovery Ad Campaign? YouTube TrueView discovery ads appear in the places where users discover content […]
The post How to Set Up YouTube TrueView Video Discovery Ads appeared first on Social Media Marketing | Social Media Examiner.
Community. What does it really mean? We come across the word every single day, scrawled on the back of a cereal box, written on the posh paper from our building society, logging into our social media or grabbing a takeaway coffee. Suddenly everyone and everything seems to be part of a community. Even the hit TV show ‘Community’ probably has its own community. Yet the more we use it, the less we seem to know what it means. But why does that matter? Who cares if we’re a bit liberal with our use...
When it comes to starting a business, or building an e-commerce website, there are some things you must know in order to be successful — like who your ideal customer is.
Why is that so important? Well, your business, as great as it is, isn’t for everybody. Some folks will love what you offer and turn into repeat customers, some can appreciate what you offer but won’t commit to a purchase, and others won’t be interested at all. (Sounds a lot like dating, doesn’t it?)
How do you market your business to such a wide variety of people who all feel differently toward your business? You don’t. Instead, focus on identifying your ideal customer by creating a customer persona that you can then use to cater your marketing messages for maximum effect. Once you know who you’re trying to sell your products to, you’ll find it easier to design your site and messaging to attract them.
It all starts with a great domain. Find yours at Domain.com.
Here’s what to consider when creating a customer persona
What problem do I solve and what’s my differentiator?
When you start a business, one of the first things someone might ask you is “What problem do you solve?” If you haven’t figured that out yet, now is the time. If you aren’t sure what needs your product or service addresses, how can you expect your customers to know? Your customers can’t understand how your product will benefit them if you haven’t taken the time to think it through yourself.
Once you’ve identified the problem that you solve, it’s on to part 2, figuring out your differentiator. Do you have competitors who offer the same products and solutions that you do? What sets you apart? Is it your customer support or bonus features? Your differentiator should play a role in determining your marketing strategy and helps you stand out from the crowd.
What do current customers say about your product?
Feedback is a gift, so ask for it and use it. Use your current customers’ praises and critiques to fine-tune your offerings and make them more appealing to your ideal customer.
What are your ideal customer’s demographics?
Why do demographics matter? If you’re selling high-quality, fine wines, you don’t want to waste your time and money marketing them to people who refuse to buy anything that isn’t on sale. By understanding your ideal customer’s demographics, including income and preferences, you’ll be able to cater your messaging to get your product in front of the people who will buy it.
The role of Google Analytics
If you don’t have Google Analytics, or something similar, on your website then you should add it. Google Analytics is a set of free tools that Google created as part of its marketing platform and they’ll help you analyze and understand your website traffic. How does that assist in creating a customer persona? If you can get insight into who is purchasing from your site — where they come from, what device they use, what social media channel they discovered you on — you can start to paint a picture of your online customers. Do the people who purchase from you online match up with your expectations? Is there anything you need to tweak to bring in your ideal customers?
It all starts with a great domain. Find yours at Domain.com.
Identifying your ideal customer leads to improved marketing
When you identify your perfect customer and create a customer persona, you’re also learning about your business. Depending on your business, you may even need to create multiple customer personas. You can use this information to improve and cater your marketing messages for better results, and more sales, moving forward.
The post How to Identify Your Ideal Customer appeared first on Domain.com | Blog.
Sometimes time can get away from you and before you know it, your blog has been neglected. Life can get too busy to keep your blog updated regularly. It happens sometimes; we understand. Have you...
The Typepad Team
WooCommerce security is a partnership between a hosting provider and a hosting client. The client is responsible for updating their store and taking care which plugins and themes they install. But that’s only part of the work involved in keeping a WooCommerce store safe. A hosting provider and their platform play a pivotal role, but… Continue reading →
Hosting services dedicated exclusively to WordPress can help guarantee the best possible security and performance for your website. But even then, there are dozens of quality options available on the market. How can you possibly know which one is right for you?
The key lies in knowing your specific needs and requirements. We’re going to do a deep-dive on how to determine what you need and how to choose the best WordPress hosting service for you.
Continue reading What Does ‘Best Hosting’ Really Mean for WordPress Hosting? at The Official InMotion Hosting Blog.
Whether you’re a novice website developer or a seasoned WordPress pro, you’ve probably searched high and low for new ways to make your development workflow easier and more efficient. Maybe you’ve had trouble finding ways to iterate faster and experiment with new features safely, or you’ve had trouble getting all your tools integrated properly. Inevitably,…
The post Build Better Sites Faster with the WP Engine DevKit appeared first on WP Engine.
AUSTIN, Texas – June 11, 2019 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced the launch of the WP Engine DevKit, combining a local development environment, SSH Gateway access, easy deployments, and other best-in-class WordPress developer tools for building, debugging and deploying digital experiences. The WP Engine DevKit, currently available as an…
The post WP Engine Launches DevKit to Offer Best Developer Experience in WordPress Today appeared first on WP Engine.
Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business. Why Marketers Should Consider WeChat Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? […]
The post WeChat for Business: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Cloudflare’s operations in Europe, the Middle East and Africa (EMEA) have seen great progress over the past few years and the future looks even brighter. I joined as Head of EMEA Sales, taking responsibility for our customer-facing activity across the region, just over a year ago. I am encouraged by what we are building while being even more motivated by what lies ahead for our customers, our partners and our employees.Cloudflare has a rich history in EMEA where London was one of the earliest bases for both the company’s engineering and also its customer-facing activities. In the subsequent years, we have expanded our customer-facing activity to include coverage into all the major EMEA countries and regions. We’ve built up a team of professional sales and business development people, capable systems engineers, dedicated customer success managers, thoughtful marketeers and a responsive customer support team who serve our existing customers and develop new ones as a committed and focused team. We work on developing brand awareness for Cloudflare and extending our reach into the market through communications, events and most of all through ongoing close engagement with customers, prospective customers and partners. We carry the Cloudflare mission of helping build a better Internet to the market and reinforce it every chance we get.A short word about myselfI’m a British-Canadian with more than 25 years experience growing international businesses, mostly in the Internet area with leading companies such as Cisco. I speak a little French and Japanese as a result of my travels and have a great appreciation for the rich cultures and incredible diversity that we have in the EMEA region. I see opportunity throughout EMEA and am excited to apply what I’ve learned to help Cloudflare expand and serve our customers here.Looking into the regionEMEA is a vast, diverse region encompassing approximately 120 countries across 3 continents with a huge variety of cultures, languages and backgrounds of its people. From large, influential countries like Germany, the United Kingdom and France to dynamic, innovative countries such as Sweden, Finland, and the Netherlands to fast-growing, emerging countries like Poland, the United Arab Emirates and South Africa there is a tremendous breadth of opportunity and demand for Cloudflare in these attractive and diverse markets.Image courtesy of YourFreeTemplatesOur customersOur customers in EMEA are some of the most innovative and advanced in the world. Building on Cloudflare’s usual strengths around securing and making more performant our customers’ websites and digital assets, we are increasingly having new conversations with customers in their key areas of their innovation. For example, many companies in EMEA are at the forefront of the trend towards serverless computing and Cloudflare is enabling them on that path with Cloudflare Workers. Another area of focus is corporate security including identity and access management where Cloudflare Access is being deployed by a number of forward-looking organisations. Customers using additional network protocols such as UDP in the gaming industry and TCP in financial trading markets are leveraging Cloudflare’s Spectrum capability for enhanced security and network traffic handling. This exciting progress is leading our customers to enjoy increasing breadth of usage and strategic value from Cloudflare’s solutions.On the security and privacy front, in the European market in particular, there is a strong focus on data privacy and GDPR (General Data Protection Regulations). Cloudflare is closely engaged with policymakers at the European Union in Brussels to align with and influence these important policy developments.Our customers continue to be from digital, online, born on the web/cloud sectors while increasingly we are also adding customers from more traditional corporate, and in many cases global, environments where Cloud-based services are seeing rapid adoption as these customers go through digital transformation. Multi-cloud is also an important theme in particular with larger customers who are diversifying away from a single Cloud provider. Cloudflare is well placed to serve customer needs around all these trends.Here are a few of our exciting EMEA customer stories: AO.comAllSaintsAutoTraderDebijenkorfEurovisionLe CabRTEAllOur Cloudflare customer facing team in EMEALondon continues to be the base camp for our activities where we have a customer facing the team of approximately 100 people carrying out our activities supporting and developing customers. We have over 20 nationalities represented on the team and 29 and counting languages covered. It’s a diverse and committed team that is well aligned to the broad, diverse markets we serve. We represent a significant portion of Cloudflare’s business globally and are growing fast.We’ve recently moved to a large new office space in a great location at London County Hall. In fact, we can see a number of our important customers in the UK public sector and corporate sector from our new office. We celebrated this new office opening with an event in April where our co-founders CEO Matthew Prince and COO Michelle Zatlyn both made the journey from San Francisco to co-host. This new modern office space is well set up to receive existing and prospective customers as well as other key parties such as partners and developers in a professional and comfortable environment conveniently located in central London. Alongside our customer-facing team in London is, of course, a significant portion of our global engineering team which is led by our CTO John Graham-Cumming. So, our customers and our employees benefit by having all elements of Cloudflare’s business from engineering to product management to all customers facing activities under one roof.In 2018 we’ve added a second important customer-facing base in Munich, Germany to serve the Germany, Austria, and Switzerland (DACH) markets under the leadership of Stefan Henke. Our DACH team has been growing rapidly, approaching 20 people to support an exciting rate of new customer growth in the region.Our PartnersWe work with a number of committed channel partners throughout the region and are working to extend that cooperation while developing new partners such that we can best serve Cloudflare customers throughout the region. We’ve appointed a Head of EMEA Channel partnerships, Anwar Karzazi, who leads our team and activities building these partnerships in the region. Our NetworkThe Cloudflare network is powered by data centers in over 180 cities around the world including 70+ in EMEA. With our strong coverage In most parts of EMEA, we are typically able to process requests of our customers web site traffic very rapidly ensuring a great experience for their customers and visitors.Key milestoneOur annual London Connect customer event is happening today at our County Hall location. The event brings together our customers, prospective customers, partners, developers and other interested parties for a full day of information exchange and presentations focusing on the success our customers are having with Cloudflare solutions. If you are already planning to attend, keep an eye on our Twitter account for schedule updates!We’re recruitingIf you’re interested in exploring your career at Cloudflare, we are hiring in Europe and globally! Our team in London and in Munich is looking to expand across the region for roles including Account Executives, Business Development Representatives, Customer Success Engineering, Solutions Engineering, Technical Support, Network Engineering, Systems Reliability Engineering, Sales Operations and also in Product Development/Engineering and more. Check out our careers page to learn more!Final wordsI’m looking forward to helping Cloudflare grow substantially in EMEA in the coming years! Thanks to everyone within Cloudflare who is helping us to build up a great EMEA business with the aim of serving our growing base of EMEA and global customers exceptionally well. If you are a Cloudflare customer in EMEA reading this, thank you and expect our continued innovation and commitment to you and your organisation. Thinking about becoming a customer? We’d love to have you with us. Our EMEA team looks forward to serving you and extending the value we bring to you in the future.