Industry Buzz

Stand Out On Pinterest With Rich Pins

HostGator Blog -

The post Stand Out On Pinterest With Rich Pins appeared first on HostGator Blog | Gator Crossing.   If you haven’t started using Pinterest to share your products and blog posts yet, then you should start doing so. Especially if your target market happens to include a fair percentage of females. Although it may sound cliche, I will still say it: Go where your customers are. And Pinterest is definitely home to a lot of active users. But how do you stand out in the crowd of pins? The answer is actually pretty easy.   Rich Pins If you’ve been following the HostGator blog and have implemented some of the suggested seo strategies, then you’ve likely already optimized content such as meta data and share buttons. If you’re using WordPress or another CMS, you may be able to find a plugin to add these if you haven’t already. For sites created without a Content Management System, you will need to manually add these tags onto your pages. For information on what is needed for Rich Pins and how to apply, please review the Rich Pin Documentation.   What Do Rich Pins Do? Simple Answer: Make You Stand Out. Whether on the home page or within a board, there is a sea of pins. With Rich Pins, you will pop out in the crowd. Take a look at this picture of a Pinterest live feed: You may have noticed that, unlike most of the other pins on the page, the HostGator pins display: The title in bold The associated Favicon The title of the source blog These extra cosmetic enhancements make these pins stand out in the crowd, drawing the audience’s attention. If you have physical products on your page with prices, it will even show the price! This shows the viewer that the product is for sale and if they like what they see, they’re just a click away. But the enhancements don’t just stop on the boards. Your actual pin has new features too. Taking a closer look:   Just like on the board, you’ll see some of the same features: bold title, blog title, favicon, but also the Author’s name. For products, you’ll also see the price. However, there’s one additional feature that is not just helpful for SEO, but will show even more content to your readers, enticing them to click your site’s link! This is your meta description data! For most blogs/product pages, this is the first few sentences of your content. But for those who know how to optimize their meta description, this can be your sales pitch! If used properly, you should start driving targeted leads to your page straight from Pinterest.   How To Get Rich Pins? First you need to make sure your page is optimized for this. The link for tips on this is posted earlier in this article. After you’re optimized, you can validate the pin using the Rich Pin Validator. If successful, it will allow you to Apply. The turnaround time on this can vary from a single day up to several weeks.   Hopefully this helps you stand out on Pinterest! Good luck!   Do you have other Pinterest tips? Please share them in the comments below. web hosting

What is an elevator pitch? Why do you need a great one?

Name.com Blog -

An elevator pitch is a simple way of explaining what your product or service does. It’s called an elevator pitch because you’re supposed to imagine that you get into an elevator with another person, they ask what your company does, and you only have that brief moment in an elevator to give them a meaningful response. Elliot Loh, a 500 Startups mentor, wrote in a guest blog post on the 500 blog examples of elevator pitches that he uses to describe his own projects: “For Geni, I used to say, “We solve the problem of genealogy by matching possible relatives, to help genealogists create one accurate world family tree. We make money by charging enthusiasts for enhanced search and other premium features.” For Yammer, the pitch might be, “We make companies more efficient by providing a live feed of comments and questions, so employees can find answers more quickly. We make money by charging companies that want administrative control on their employee networks.’” Loh’s examples are great because they simply describe the products he works on and how they make money. Simplicity is the key to crafting a great elevator pitch because in an elevator or at a conference, you’re likely to only have a quick moment to explain what you do and why your product or service is useful. If you have your elevator pitch honed in already (or even if you don’t), it’s a great idea to be prepared for follow up questions to your pitch that will help you demonstrate your companies value. Think about some of the follow questions you might get asked so that you’re prepared to answer them when they’re asked to you. Here are a few questions that you might get asked: How are you different than your competitors? How much traction does your product have? What makes the market you’re pursuing so valuable? Are you the first to do what you’re doing? Not having an elevator pitch crafted that successfully describes what your company does is one of the biggest missteps an entrepreneur can make. If you stumble on your startup pitch, you’ll come off as unprofessional, unprepared, and not passionate about what you’re working on. If you need a hand preparing an elevator pitch, I previously created a template for writing an effective pitch. You can download it here.

1&1 Expands its Domain Offering with 8 New TLDs, Including, .SOCIAL

1&1 Online Success Center -

These eight new top-level domains (TLDs) join more than 90 others immediately available for registration from 1&1’s Domain Showroom. Businesses across several industries can benefit from new domain possibilities for their company website, allowing for branding opportunities that had not been available in the traditional Internet namespace. .CONDOS – Useful for real estate agencies or rental properties, this new TLD can provide an outlet for securing an easy-to-use domain name that attracts potential buyers. .CONDOS can be registered for $39.99 for the first year of registration. .FUTBOL – Just in time for the World Cup, this domain is useful for businesses, fans, or news sites relating to the sport. For the first year, .FUTBOL can be registered for $9.99. .JETZT – Primarily relevant for websites with a German-speaking audience, this TLD offers yet another opportunity for a specialized Web address, available for $14.99 for the first year. .MAISON – Similarly, this TLD is appropriate for a French-speaking website audience, but could also be useful for French-themed restaurants and hotels, for example. For the first year, .MAISON can be registered for $39.99. .PROPERTIES – Property owners looking to build brand awareness for their website and attract new buyers or renters can take advantage of this new TLD for $39.99 for the first year. .REVIEWS – Websites showcasing reviews about anything from specific products to special interests can take advantage of the new .REVIEWS domain extension. For the first year of registration, users can register this TLD for $14.99. .SOCIAL – This unique TLD can be used in creative ways by businesses and individuals to raise awareness of social campaigns and networks. .SOCIAL can be registered for $19.99 for the first year. .TIENDA – Another language-specific domain, this new TLD is a great option for stores with a Spanish-speaking customer base, and can be registered for $39.99 for the first year. The new Domain Showroom showcases information about new TLDs, as well as provides valuable information about the domain registration process. Photo Credit: ©iStockphoto.com/mattjeacock

Top Destination Cities Attracting Recent Graduates

LinkedIn Official Blog -

For the newly minted Class of 2014, a diploma often comes with the tough decision to pack up and move to a new city. “Destination cities” like New York or London attract people from all over the world and from all walks of life. They act as giant talent magnets for a wide variety of industries. However, our data indicates that not all of them are equal. We analyzed the migration patterns of LinkedIn members over the the past year to determine the top 10 destination cities for recent graduates. To do this, we first had to define our destination cities as places that attracted lots of LinkedIn members from a wide variety of regions in the past year. The resulting shortlist of destination cities, as defined by LinkedIn data, included some that were obvious (like Paris), and others that weren’t (like Minneapolis). Next, we ranked each destination city by the percentage of movers who were recent graduates. Below are the top ten cities, along with employers and universities of members who moved to each of the cities in our list! Paris tops our list, with Washington D.C. effectively tied for second with Minneapolis-St. Paul – a city which may come as a surprise to many. According to our data, the Twin Cities attracted a lot of members from all over the Midwestern United States. The distances these members traveled to get to Minneapolis-St. Paul weren’t as great as our other destination cities, but they were significant nonetheless. Furthermore, many of the cities that members moved from were also homes to universities, like Duluth or Madison, improving Minneapolis-St. Paul’s standing in our list. Given the current economic situation in Spain, particularly their high youth unemployment rate, we were also a bit surprised to see Madrid on the list. When we looked at the companies that hired these recent graduates, we found the majority them were international companies, suggesting that whatever jobs were to be had weren’t likely to be offered by Spanish firms. As we continue to build the Economic Graph, a digital map of the global economy, we’ll be able to provide students and recent graduates with information they need to navigate an increasingly complex and challenging job market. Youth unemployment is one of the most important challenges of our time, and we hope to provide meaningful solutions in the near future.   Methodological details: The results of this analysis represent the world as seen through the lens of LinkedIn data. As such, it is influenced by how members chose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility. These variances were not accounted for in the analysis. Additionally, nationality and visa status are not fields included in the LinkedIn profile. Therefore, we cannot make any inferences on the citizenship of our members who were included in this analysis. We determined the geographic movements of our members in the last year by looking at every new position that was added to profiles between November 2012 and November 2013, which included a regionally specific location (e.g. “Greater Los Angeles Area”) that differed from the regionally specific location of the previously held position (e.g. “Greater New York City Area”). Next, we excluded movements which did not exceed 100 miles (161 km), based on the direct distance between two geographic coordinates, generalized as the geographic center of each region. Next, we looked at all movements that included 100 or more members. “Destination cities” were defined as those that were the terminus for more than 10 such migrations of 100 or more members, that exceeded a distances of 100 miles. We defined “recent graduates” as members who were 0 to 3 years removed from the graduation year of the last school listed in the education section of their profile.

China Tightens Internet Censorship on 25th Anniversary of Tiananmen Square Massacre

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

China has blocked Google's search engine and other main online services from access from within China ahead of the 25th anniversary of the Tiananmen Square massacre on Jun. 4, 2014, according to the New York Times. It is still possible, however, for lucky or determined Chinese citizens to avoid the censorship.

The Risks And Hidden Dangers Of Outdated Technology

The Rackspace Blog & Newsroom -

Are you still clinging to your trusty old server that’s gracefully aging towards obsolescence? Perhaps you are still running important applications on older servers with old operating systems because they’re “good enough” and still “work fine.” In many respects, your old server is like a trusty old car. You know where the kinks are and it gets you where you need to go. But lurking below the surface of that trusty old car, and your old server, can be hidden risks that can result in very big problems, even dangers, usually when least expected. Call Security, Mr. Hacker with the Black Hat Is On the Line. Security risks are the number one danger of older technology. The older your operating system or application, the longer the bad guy hackers have to find and exploit vulnerabilities. This is especially true when the manufacturer is no longer actively maintaining support. A recent study by security firm Cenzic, found the application layer continues to be a soft target for cyber attacks. Ninety-six percent of all applications tested in 2013 have one or more serious security vulnerabilities. The median number of vulnerabilities per app has elevated to 14 from last year’s count of 13. Dangers can lurk across the entire aging application platform. Your older versions of SQL Server are at risk. Perhaps you are still using an old FTP server that’s innocently sitting in the corner. Or you have some older network equipment and appliances. The bottom line is anything that listens on the network is a potential threat to the server, and therefore your business. If that software or firmware isn’t up to date, you’re doubly at risk of a major security incident. Are You One Disk Spin from Disaster? Hard drives are the most likely point of failure in older hardware since they have moving parts. A hard drive failure usually results in severe data loss, and data recovery attempts may cause further damage if not done correctly. Using Solid State Drives helps alleviate some of these risks and also adds performance. RAID arrays are designed to guard against the impact of disk failure, and it’s certainly better than nothing, but you’re not guaranteed that an array will rebuild when you replace a failed drive. There can be errors on other drives that come to light during rebuild and will prevent the array from properly rebuilding. You won’t know this unless you’re regularly scrubbing your array for errors (not commonly done), or until you try to rebuild the array and see it fail. Now you’re faced with a degraded array and partial data loss—a very bad place to be. Something is Rotten in Bit Land Bit rot… this is the idea that bits in memory or on disk can silently decay. From Wikipedia, “With ever-growing disk capacities, file sizes, and increases in the amount of data stored on a disk, the likelihood of the occurrence of bit rot and other forms of uncorrected and undetected data corruption increases.” While the error rate of enterprise grade hardware may seem incredibly low, as you increase the amount of data stored your chances of being impacted go from trivially low to a rate that you might start thinking about. Refreshing drives helps, but so does moving critical data to a more advanced storage system, such as one provided by EMC or NetApp. Your legacy applications can also suffer from “software rot,” again, per Wikipedia: “Software rot … describes the perceived ‘rot’ which is either a slow deterioration of software performance over time or its diminishing responsiveness that will eventually lead to it becoming faulty, unusable, and/or otherwise called “legacy” and in need of upgrade.” The Bigger Strategic Issues With older technology, any of the above issues can strike you at any time. The consequences can be loss of productivity, or worse, loss of critical data that negatively impacts your business. But there’s another set of risks that you may not be taking into account. While perhaps less noticeable at first, relying on older technology and infrastructure actually holds back your organization in several key strategic areas. Loss of Competitiveness Your competitors want to destroy you. They want all of your business. And they are quite likely using technology to gain a competitive advantage. You can’t do that with old technology. Using modern applications on modern infrastructure allows competitors to communicate better, respond quicker, close more deals, and strengthen relationships. Why would you let them take that advantage from you? Lower IT Flexibility Older technology simply can’t do as much as modern infrastructure. This limits your company’s flexibility in all kinds of areas, like data analysis for better decision making, communication and collaboration, or developing a new application. Limited Responsiveness to the Organization Are you able to easily deploy new apps to users or onboard a new employee with little effort? How about responding to a new company initiative in hours or days instead of weeks or months? Or maybe you are spending way too much of your time managing your infrastructure instead of focusing on new initiatives. Your ability to provide timely IT solutions to your organization is greatly hindered with older infrastructure. So let’s add up the risks and hidden dangers of outdated technology: Increased security threats and vulnerabilities Hard drive failures leading to possible catastrophic data loss Bit rot leading to data corruption Software rot leading to instability, increased downtime, and loss of productivity Loss of competitiveness Lower IT flexibility Limited responsiveness to the organization Perhaps “good enough” isn’t really good enough after all. How Rackspace Can Help Rackspace can help you migrate your old apps and provide you with a modern infrastructure to run your business. Rackspace provides both DIY and supported resources for migrations and rebuilds. Reference Architecture Tool - Plug in your Windows requirements and this tool will provide you with a customized infrastructure reference architecture. Go to the tool. Download the Rackspace Cloud Assessment Tool - For Windows migrations, use the Rackspace Cloud Assessment to help you determine your requirements Rackspace Migration Services - Rackspace provides complimentary migrations for like-to-like migrations and comprehensive support for complex migrations. Go to the Rackspace Migration for more information. Rackspace Partner Ecosystem - Rackspace has an extensive network of system integrators and partners who can work with you on the entire migration and rebuild process.

A new day online for small businesses

GoDaddy Blog -

Editor’s note: We recently sat down to chat with Rene Reinsburg, a really smart guy who heads up GoDaddy’s Discovery Marketing Products team, about the online landscape for small businesses today and what it takes to get found on the Web. Here’s what he had to say. Q: How would you describe the online landscape for today’s small businesses? A: There’s never been a better time for a small business to establish an online presence. Most business owners use Facebook® or Google® daily, and they’ve helped bring people online as consumers who are now ready to use the Internet for their business — which previously wasn’t the traditional route to start up a business. Now, it’s one of the best and most affordable ways to get your business started. People are now learning how easy it is to get online because they’ve learned how to use the Internet in their personal lives. The lack of awareness has gone down, eliminating that gap in the market — people feel more confident than ever managing their online business on their own. I’m honored to work for a company that’s been instrumental in shifting the global economy towards small businesses. Q: Then why do you think some small business owners still are hesitant to establish an online presence? A: I think the biggest challenge for small businesses is understanding what tools and services they need. There are a lot of new services that have become available over the past few years, and we’re making it easier for business owners to find what they’re looking for by offering a wide range of products that seamlessly work with one another — creating less work for business owners. Q: What are some keys to attracting people to your website? A: I still see a lot of websites that aren’t optimized for attracting customers — whether they’re using flash (which isn’t a great experience on mobile devices), or the website design makes it hard to find key information like opening hours. Just based on the way the Internet has changed and the way people consume content, an outdated website that doesn’t beautifully portray the character of your business can turn customers away. But website presence doesn’t stop with a website. The various avenues customers use to find businesses — such as Facebook, Twitter®, Yelp® and Google — really shape what a potential customer thinks about your business and whether they’ll become a customer or not. The average person looks at 2 1/2 different places before making a decision to purchase, so it’s not just your website — it’s the key apps and places that consumers search for local businesses that keep your information consistent and give you a beautiful, appealing presence. Q: How are today’s consumers connecting with local businesses? A: Depending on a person’s geography and demographic, they all have different preferences. Smartphones and search engines are popular sources for discovering products and services to fit their needs — and that’s what initially sparked Get Found. We wanted to give businesses a tool to make sure they’re listed with the right information everywhere their customers are looking. Q: How does Get Found make getting found online easier? A: We’ve made the process of getting and maintaining your content online very simple. You just fill out a profile and we’ll publish and distribute your information for you! In just a few minutes, you’ll see results. You no longer have to spend hours filling out forms — you can import menu content from other sources or by uploading a file (Word document or PDF), and our system will automatically digest it and create a menu for you. We do all the heavy lifting to take the work off your hands, so that with one click, you can publish your information. The post A new day online for small businesses appeared first on GoDaddy Blog.

Stand Out with the New LinkedIn Premium Experience

LinkedIn Official Blog -

Whether you’re a new graduate or a seasoned professional, how you are viewed professionally matters. LinkedIn has always been a place where you can come to manage your professional brand and to put your best foot forward. And, starting today, we’ve sweetened the pot for all new and existing premium members with additional functionality to help you stand out from the crowd and drive the right and relevant opportunities to you, including: New ways to visually enhance your profile: We want your LinkedIn profile to reflect your unique brand. To enable a more personal feel, we’ve incorporated several new visual updates to help you stand out, including a larger photo and expanded profile header, early access to a new custom profile background, and an exclusive gallery of beautiful background images should you need a little inspiration. In a few months, all members will be able to add a custom profile background.  To request to be one of the first to take it for a spin, click here. Suggestions to help you optimize your profile: We know it can be a daunting task when you don’t know what to put on your profile. We wanted to make this process easier by prompting you with top keyword suggestions to help with writer’s block. These personalized suggestions are also optimized to help you get found in search. The profile summary is a great way to showcase who you are professionally and what you care about. What you say will have a very meaningful impact on the kinds of people and opportunities you attract. Standing out in search results: With millions of professionals on LinkedIn, a little competitive edge can go a long way.  The next time someone searches for, let’s say a “designer” on LinkedIn, your profile will look twice as big as other results and offer more tidbits from your profile to help people easily spot you. Opening yourself to incoming opportunities with Open Profile: We want to help you be found for opportunities far and wide. In order to tap into important connections outside of your network, you will have the option to make your profile “open” so that every LinkedIn member can see your full profile and reach out to you for free. Tracking your impact and visibility: We know you like seeing who’s checking you out. Being able to see a full 90-day list of Who’s Viewed Your Profile can be an invaluable tool to help you manage your network and generate new business relationships. You will also be able to access the top 100 results for How You Rank against your first-degree connections and company. This can be a great way to see how your LinkedIn presence measures up against your peers. As part of this roll out of new features to our premium experience, we are also introducing a new starter package called Premium Spotlight. This new subscription consists of all the features mentioned above and is designed for ambitious professionals who are looking to take their career to the next level. Are you ready for that big promotion? Check out our Linkedin Premium offerings here. We are continuously looking at new ways to add more value to our premium experience and this is just the first step of many this year. We look forward to hearing your feedback and giving you more reasons to take advantage of what our premium experience has to offer.

What Is Managed Cloud?

The Rackspace Blog & Newsroom -

Some people like to do everything themselves. To manage their money, they open an online brokerage account and spend a lot of time researching investments and portfolio theory. To maintain their cars, they change their own fluids and filters and tires, and devote many hours to reading manuals and ordering parts. But investment vehicles and motor vehicles alike get increasingly complex. At some point, most busy, successful people — and busy, successful businesses — find it wise to focus on what they do best and let specialists do the rest. That’s a big part of the appeal of what we at Rackspace call managed cloud. What is managed cloud? It starts with the simple truth that every cloud has to be managed by someone. Like your retirement savings or your car, it doesn’t manage or maintain itself. So every business faces two main options: a. It can do everything itself. It can hire and train experts to perform all the complex tasks required to manage cloud infrastructure and tools and application stacks. Or it can manage and mediate among multiple providers: say, one for multi-tenant cloud infrastructure and a second for single-tenant servers or VMware in a colocation facility, and a third for support. or b. It can employ a trusted partner to manage all or most of its cloud. Option B is managed cloud. It’s a service that allows businesses to tap the power of cloud computing without the pain of becoming an expert in everything. Companies that use managed cloud can focus on their core business — on building great applications and other new products, and landing new customers. They can stay fast and lean, rather than having to swell their payroll with large teams of ops engineers and system administrators and other experts to manage IT that doesn’t differentiate their company. A managed cloud provider like Rackspace offers its customers big economies of expertise. The provider’s engineers manage not only the customers’ computing, storage, networks, and operating systems, but also the complex tools and application stacks that run on top of that infrastructure. These include the latest databases and ecommerce platforms, as well as DevOps automation tools. Managed cloud allows each customer to choose which IT functions it wishes to manage in-house, while leaving all the rest to its service provider. Managed cloud services include, at the infrastructure level: Architecture guidance System administration and operations (Ops) System monitoring, alerting, and reporting Performance testing and tuning Proactive communications and 24×7 support A single point of contact for support DNS management Security and compliance management Backup and disaster recovery Database administration Developer support and training At the application and tools level, managed cloud services include: DevOps automation tools: Chef, Puppet, Salt, Ansible, LogStash, etc. Application deployment, scaling and lifecycle management Specialized database management: MySQL, MongoDB, Redis, Hadoop, etc. Managed virtualization on VMware vCloud. Management of Microsoft apps: SharePoint, Exchange email, Lync, etc. OpenStack Private Cloud deployment and management Digital marketing platform management: Magento, Oracle ATG, Hybris, Drupal, WordPress, etc. One good way to frame managed cloud is to describe the major alternatives to it: 1. Unmanaged Cloud. Here, the customer rents access to infrastructure — often from a big provider like Amazon, Google, or Microsoft — and takes on all the burden of managing that infrastructure, as well as all the tools and apps that run on top of it. Customers who choose this option often get lower infrastructure prices than they would get from a managed cloud provider — along with higher total costs for hiring more engineers, supervising those engineers, and overprovisioning to avoid contention for resources on multi-tenant infrastructure. (For a closer look at some of the hidden costs of unmanaged cloud, check out our recent post on “The Cloud Warning Label.”) 2. Multiple Providers. Some customers rent cheap infrastructure from one or more providers and then hire one or more providers to support that infrastructure. This option can deliver savings on infrastructure unit costs, but those are usually offset by higher support costs. Multi-provider arrangements often prove difficult for the customer to manage, with fragmented systems, no clear accountability for results and no single “throat to choke.” 3. Outsourcing: The largest enterprises sometimes outsource all or most of their IT operations to a big systems-integrator like IBM, HP, or CSC. These arrangements allow the customer to focus on its core business, but are very expensive. Big outsourcers also tend to move slowly. It can take weeks to change part of the customer’s configuration. More enterprises, and the developers who are pushing innovation within those companies, are finding that they can move more quickly and cost-efficiently by shifting new applications away from their outsourcers and toward nimbler, less-expensive managed cloud providers. Rackspace is the No. 1 managed cloud specialist. We find that the managed cloud approach is appealing to more and more companies, large and small, that want to focus on their core business. As a wise person once said, focus isn’t about what you do; it’s about what you don’t do.

Getting Candid with the BigRockers – Vivek Raval

BigRock Blog -

What makes BigRock so special? You might feel that it is the products and services but the truth is, BigRock is special because of the people that run the show. That’s why we have decided to start a new series of monthly posts where you get to know the BigRockers up close and personal. We are going to ask 10 random personal questions that are going to reveal the true side/evil side of an individual. Vivek Raval This month we caught hold of the Content & Affiliate Manager of BigRock, Vivek Raval. He has been taking care of the Affiliate program from the time it was first born. He has been responsible for maintaining the relationship between all the affiliates with the company and overlooking all the content pieces as well. He has done his job well and you can say so because there is no one running after him for the money just kidding!! When he is not hard at work you can catch him blogging all his gyaan about shoes[he calls himself master ShoeFoo]. Yup, he’s the guy we all go to for our shoe tips (we have one for food too ;-)). Enough introduction, let’s get to the questions. What is the wackiest thing you have ever done? Sang in front of a 50 people audience. If someone gave you a million dollars in cash, how would you spend it? Travel + Shop Given an option to change one thing around you, what would that be? Roads What’s the best advice anyone has ever given to you? Pick your battles If you could have any one superpower, which would you choose? The power to alter matter What is the oldest thing in your refrigerator? Can of soda What’s the one thing you can’t live without? Internet If given a chance, who would you like to be for a day? Batman What’s the one thing for which you can max-out your credit card? Sneakers What does BigRock mean to you? Family So that’s Vivek for you. Don’t be fooled by his one word answers because this guy can talk cause he simply loves talking. So if you want to know more about him drop a comment below (at your own risk ) and we will get him to answer you. Anyone?

3 website design tips for the DIYer

GoDaddy Blog -

If your budget doesn’t allow for a professional developer, it is possible to successfully design a website for your business by yourself. Let’s start with some basics. Here are three fundamental website design tips that will make your small business website shine online: 1.  Less is more. Keep the design and content uncluttered (utilize white space). What constitutes clutter? Think of the last website you went to that inundated you with pop-ups, ads, and information overload. Your clean and minimal website design can be a respite from competitors’ overwhelming sites. 2.  Keep the text easy to read. Consider the font type, size, and colors. While a cursive font might add character to the site, if it is difficult to read, site visitors won’t stick around long enough to appreciate the rest of your site’s charm. Ever find yourself squinting at the screen? Avoid super-small font. Make sure the colors you use are easy to read. Bright yellow font on a white background isn’t going to keep visitors on your site for very long! You can read additional information about why font is so important for your site here. 3.  Consider “visual hierarchy.” Did you just say “what?” out loud? Don’t worry, visual hierarchy just refers to the natural pattern people follow when viewing a website page. We tend to look at a website page from top to bottom and from left to right. What does that have to do with design? Think about the most important thing on your Web page. Let’s say that is a newsletter sign-up button. Now that you’ve been schooled on visual hierarchy, you know you’ll want to put the button in the top, left corner of the page for maximum exposure. See how easy that was? You now know the basic website design principles every professional designer uses, and our three basic design tips are simple enough that you can incorporate them into the website you’re designing now! The post 3 website design tips for the DIYer appeared first on GoDaddy Blog.

8 Types of Twitter Cards Businesses Are Using

Social Media Examiner -

Do you know what a Twitter card is? Do you wonder which one is a fit for your business? Twitter cards enrich your tweets with additional content, media and calls to action. In this article I’ll share eight types of Twitter cards, how to install them and their analytics options. #1: The Summary Card If your [...]This post 8 Types of Twitter Cards Businesses Are Using first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Host a Google Hangout On Air

Social Media Examiner -

Do you want to try a Hangout On Air, but aren’t sure where to start? Are you looking for a new way to connect with your community? Google Hangouts On Air are an effective way to showcase your expertise. In this article you’ll discover what Google Hangouts On Air are, how to create and host them [...]This post How to Host a Google Hangout On Air first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Moving Ahead in a Time of New Challenges

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

With so much of the hosting industry undergoing incredible changes over the last year, the number of opportunities to thrive are at least equal to — and hopefully greater than — the challenges that may lead to a decline in business if not approached correctly. The key is to move ahead and keep your eyes peeled for new markets and new approaches to existing markets. Most of the educational sessions planned for HostingCon are aligned to this situation, but one hits the nail right on the head. On the final day of the conference, a session titled “5 Insights About New gTLDs that will Give Webhosts an Unfair Advantage” will take place at 10:00 to 10:45 a.m. on Wednesday, June 18. The arrival of new gTLDs bring various opportunities for hosting companies. A closer look at data, historical patterns and forecasted trends to understand their impact enables companies to build comprehensive yet agile strategies. The highlights of the session will be discussion of the de-commoditization of domains, new blue oceana market, Internet growth regions, strategic growth partnership opportunities, and product and TLD bundling to maximize profit. The leader of the session is Siddharth Taliyan, Senior Manager – Sales at LogicBoxes. He spearheads the Sales division at LogicBoxes that serves Registries, Registrars, Webhosts, ISPs and Telcos. Siddharth has worked closely with some of the largest hosting companies of the world, to offer them custom technology and business solutions including ICANN Accreditation consulting. He has also consulted new gTLD applicants across all categories of TLDs on their vertical integration projects, distribution and launch plans. Another session dealing with a timely topic that will become even more important as the new gTLDs flood the market is a panel discussion titled “Piracy, Porn & Privacy: Why Best Practices Work.” The Internet infrastructure industry is committed to fighting piracy, fraud, child pornography, and other Internet-based legal offenses and supports initiatives that will make the Internet a better place. By working together to develop sensible self-policing policies, we can ensure safety and openness in the Internet community while working with experts and industry professionals to enforce existing laws and develop ongoing best practices. We need to find the right balance between safety and privacy while fostering the growth of the Internet economy. Building an Internet community dedicated to safety will strengthen our businesses and create room for the Internet to grow by heading off unnecessary government regulation. Panel members include Brian Chambers of UK2Group, Kathleen Harris of National Center for Missing and Exploited Children, Dan Ushman of SingleHop, Stephen Oakes of FBI, and Richard Feller of Hedgehog Hosting. The panel will be held on Tuesday, June 17th from 9:00 – 9:45 a.m. ============================ Time is running out for registering to Turn Up The Heat at HostingCon 2014 in Miami Beach! For all the latest HostingCon news and information, visit HostingCon - Premier Industry Conference and Trade Show for Web Hosting and Cloud Service Providers

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