Industry Buzz

Pin trends of the week

Oh, How Pinteresting! -

Are your Monday Pins different than your Friday Pins? We were curious about what people Pin on different days of the week, so we took a closer look at what Pinners are up to when the week kicks off on Monday and then eases into Sunday. Here’s a look at the most popular categories on each day of the week: Monday: the week starts with good intentions in fitness Tuesday: next up, gadgets are all the rage in technology Wednesday: need a little something to get through the week —- inspirational quotes Thursday: threads lead Thursday with fashion Friday: GIFs bring some comic relief to the end of the week with humor Saturday: summer vacations are top of mind with travel Sunday: the week closes with food and craft ideas See what’s trending Humor is one of the fastest growing categories on Pinterest and holds the top spot on Friday. More than 3 million humor Pins are saved each day. And, in the five months since the GIFs launch, more than 400,000 GIFs are Pinned everyday. Here are some of the most Pinned GIFs: On the fitness front, CrossFit is becoming a Pinner obsession, along with Paleo challenges and Tough Mudder Boot Camps. By Saturday, Pinners are ready to hit the road or jump on a plane. We’re seeing all kinds of hiking trails in Portland, museum crawls in DC, and summer roadtrips through Boston. If you’re planning a European holiday, some of the most popular cities include Capri, Italy; Chamonix, France, Segovia, Spain. Tell us which Pins have been your favorite this week! —Mithya Srinivasan, PR, Currently pinning to thingamajigs

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Social Media Today -

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based almost entirely on speculation, a general sense that women are getting the short end of the stick. And the problem with speculation is that it’s easy to more

WordPress 3.9: What’s new, blue, or borrowed?

GoDaddy Blog -

From seamless text editing to streamlined image handling, the newest version of WordPress® is aimed squarely at making editing and publishing in WordPress even easier. You know what a hassle it can be to format text copied into WordPress from word processors like Microsoft Word®? Not in WordPress 3.9. One series of upgrades looks to improve the handling of text during the editing process. Now, for example, you’re a lot less likely to encounter pesky unexpected markup in the final doc after cutting and pasting from Word. Nice. You’ll also find working with images in the WordPress 3.9 editor a much smoother process. The improved editor brings even more WYSIWYG experiences to managing photos while creating posts. The editor now showcases Image galleries (as opposed to only showing a placeholder, as in previous versions of WordPress), and you can handle key features such as scaling, rotation and cropping in a streamlined fashion. All in all, WordPress 3.9 takes a solid approach to streamlining a number of key areas of the overall WordPress experience, and is a breeze to upgrade. Want to learn more? Join our Google+™ hangout to discuss the recent changes for WP Version 3.9 at 1 p.m. (PT)/4 p.m. ET on Monday, May 19. With Media Temple’s WordPress Evangelist, Suzette Franck, Kurt Payne and Felix Gorodishter from GoDaddy will chat about the changes and answer your questions live on air. If you’re interested in joining the conversation and hearing what Kurt, Felix and Suzette have to say, you can RSVP here. Hope you can join us! The post WordPress 3.9: What’s new, blue, or borrowed? appeared first on GoDaddy Blog.

How to Quadruple Your Facebook Engagement on a Shoestring Budget

Post Planner -

Do you want more fans to engage with your Facebook posts? Most businesses do. Fan engagement helps businesses generate revenue through sales, donations, increased awareness & event promotion. I read dozens of blog posts every day full of Facebook marketing tips. And I’m often annoyed by advice from the so-called “experts”. If someone says you should post just once a day or no more than 3 or 4 times per week — ignore them! This kind of bad advice hurts Facebook business pages. With organic Reach declining because of changes to the news feed algorithm, it’s time to do what YOU think is best for your page — not follow advice of some “guru”. This is exactly why I love the infographic below — because the advice goes against many conventional Facebook posting strategies. In it, Sandi Krakowski presents a “content map” for higher engagement that has provided her some amazing results. How to Quadruple Your Facebook Engagement on a Shoestring Budget Check out this quote from Krakowski: I’ve been doing (that content map) for 20 months now and built a page that generates over 5 million dollars. Wow! If that’s not proof that these tactics work — I don’t know what is. These tips are meaty, so familiarize yourself with a few important details before skipping right to the infographic: Primary Purposes of Facebook Pages There are 3 reasons to have a Facebook page: Connect & Have Relationships Daily Client Care & Answering Sales Questions Product Promotion Strategies to Increase Facebook Engagement Having a purpose is great, but you’ll need a strategy if you really want to increase Facebook engagement. >> Click to Tweet << Krakowski uses these 3 strategies for her clients: Increase Your Likes Use Fantastic Content Develop Relationship What & When to Post on your Page Now that you have a clearer picture of the purpose & strategy for your page — what & when will you post? Krakowski recommends posting 10 times a day. Yes, you read that correctly — 10 Facebook posts per day! Here’s what she suggests: Post 3 Images per Day One Lifestyle Image One Quote Image One Product Image Need help finding images? No problem. Post Planner’s new viral photo finder makes it easy to find great content. The tool lets you quickly find the most viral photos ever shared on any Facebook page (including Sandi’s) and makes it easy to repost images to your page with just a few clicks. Just open your Post Planner app & click “Viral Photos”. Post 3 Inspiring Posts per Day Post content that makes people feel good about themselves. But don’t just blindly imitate somebody else. Post inspiring messages that are relevant to your Facebook page. >> Click to Tweet << Since finding 3 inspiring posts each day can be difficult, I use Post Planner’s Status Ideas Engine to find the most inspiring quotes on the web. Just open your Post Planner app and click “Status Ideas” Then choose the category “Deep Thoughts” (there are thousands of quotes in there!). Post 2 Questions per Day Questions get strong engagement on Facebook. Something as random as “Dr. Pepper or Coke?” is a great way to get people talking. Here’s an example: // Post by Post Planner.   Post open-ended questions that let fans respond however they want: If you found a $100 bill on the street you would _____? Post Planner’s Status Ideas Engine has thousands of questions you can use on your Facebook page. In fact, “Questions” has its own category in the engine. (But you might also want to check out “Fill-in-the-blanks”.) Post 2 Great Resources Each Day Share relevant articles from other websites — but stay in your niche & stick with what you know. >> Click to Tweet << Surprise, surprise!… Post Planner also has a solution for finding amazing articles in your niche. Just head to your app & click “Trending Content” in the right sidebar. Then add any important keyword for your niche to get the hottest, most current trending content about that keyword. Engage With Your Fans Here’s where most page managers fail. And the thing is, responding to your fans is one of the easiest & most important ways to manage a successful Facebook page. Make time each day to reply to comments, answer questions & just be human. And tag fans in your replies so they’re notified when you respond to them. Thanks for hanging in there for the basics. Now enjoy the infographic: Too Much of a Good Thing? What do you think of this posting strategy? Are 10 Facebook posts per day too many? Is there such thing as too many posts? Sound off in the comments below. The post How to Quadruple Your Facebook Engagement on a Shoestring Budget appeared first on Post Planner.

Practical SEO Guide: Good Business Is the Foundation of Good SEO

Social Media Today -

Search engine optimization (SEO) is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to more

Website Security: 10 tips you don’t want to miss

GoDaddy Blog -

  Before I started working for a tech company, I didn’t know a whole heck of a lot about website security. I’d used the same password since 2002. I still thought of patches as little more than colorful bits of cloth for covering holes in my favorite jeans. Green address bar in the Web browser? Prettyyyy. You get the idea. Over time, I’ve come to realize the importance of taking strategic steps to secure information online – whether it’s credit card data, login info, or the stuff website visitors enter to sign up for a newsletter. Launching a website to help promote and sell a book I wrote kick-started my online security awakening. Going to work for a company that takes online security so seriously drove its significance home. If you do any sort of business online, you need to understand the basics of website security. This guy can help If you’re looking for website protection advice, you can’t do a whole lot better than Neal O’Farrell. The executive director of the nonprofit Identity Theft Council was recently appointed senior advisor to the Stock Act panel (a study mandated by Congress to look into the security, privacy and other implications of the Stock Act). As a member of the FCC’s Cybersecurity Roundtable Working Group, Neal also helped develop their online Small Business Cybersecurity Planning Tool. In “10 Ways to Defend Against Cyber Risks” (check out the full post here), Neal offers up some awesome tips for protecting your business online. “Budget should never be a reason for ignoring security,” he writes. “Neither should worries that you’re technically challenged.” Yesssss. Neal’s Top 10, in a nutshell              Look in the window.              Understand what the risks are.              Focus on passwords.              Consider a dedicated computer for developer access.              Create a list of your Top 10 security rules.              Make sure you’re PCI compliant.              Don’t forget to get physical.              Control who you give access to.              Choose your Web hosting provider carefully.              Review your security regularly. My personal favorite? No. 3. I sometimes find myself dreaming about unique passwords. Seriously. Head on over here to read more about each of these 10 ways to defend your business against cyber risks. [Full disclosure: Neal O’Farrell is an advisor to SiteLock, a security product that GoDaddy offers.] The post Website Security: 10 tips you don’t want to miss appeared first on GoDaddy Blog.

Mark It Up

Bing's Webmaster Blog -

For almost 3 years now has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you will need access to the page code to insert the actual tags. It’s worth completing this work to help the engines understand your content more clearly. It’s like a sign post stating “this content describes this (movie, person, place, video, etc.)”. And when your content is marked up, we can use that data to make richer search experiences. And while this might sound like a win for us, it’s also a big win for you. And to clarify a point often misunderstood, marking up your content does not itself lead directly to higher rankings. Site A won’t outrank Site B simply because Site A uses Schema or any other markup language. When we enable rich experiences in our SERPs, often powered by data which has been marked up, however, click rates on that content often outpace tradition CTRs. The benefits of this are obvious. Let’s take a look at an example directly from the website: Imagine you have a page about the movie Avatar—a page with a link to a movie trailer, information about the director, and so on. Your HTML code might look something like this: <div> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a> </div> To begin, identify the section of the page that is "about" the movie Avatar. To do this, add the itemscope element to the HTML tag that encloses information about the item, like this: <div itemscope> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954) </span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a> </div> By adding itemscope, you are specifying that the HTML contained in the <div>...</div> block is about a particular item. But it's not all that helpful to specify that there is an item being discussed without specifying what kind of an item it is. You can specify the type of item using the itemtype attribute immediately after the itemscope. <div itemscope itemtype=""> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a> </div> This specifies that the item contained in the div is in fact a Movie, as defined in the type hierarchy. Item types are provided as URLs, in this case Why Is It Important As technology leads to new ways to implement search and provide answers to queries, a “search engine” such as Bing evolves. As more people move away from entering a search in a box online, they move towards apps, voice search on mobile devices, contextual searches and so on. To provide answers in these and other environments, we become a data layer. Less of a search engine and more of an answer engine, or data engine. On a mobile device, we might provide a direct answer to a query. In an app we may provide data as part of an overall experience within the app. Either way, our dataset, the index we have, is the source of the answers or data. And knowing clearly what content is and what it is associated with, and being able to reliably trust that information, helps us provide greater accuracy to searchers. As technologies, devices and expectations move forward, we (Bing) will continue to evolve. It’s important for you to invest in efforts such as marking up your content. It helps you, us and the searchers. The bottom line here is this. If you’re marked up, and we enable a rich search experience, the opportunity for inclusion is much greater. With the Internet of Things upon us, mobile driving new expectations and reformatting data display, and wearable technologies altering the behavior of future data requests and consumption, having a deep, clear understanding of items, objects and content across the Web is more important than ever. That has implications for the engines and your websites. Duane ForresterSr. Product ManagerBing

How to Create a Google+ Community to Grow Your Business

Social Media Examiner -

Are you looking for a way to get the most out of Google+? Does your business have a Google+ community? When you bring conversations to a central place and encourage collaboration, you provide value for your audience. In this article I’ll show you how to create a Google+ community and how to connect with people and [...]This post How to Create a Google+ Community to Grow Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

6 Steps to Build a Social Listening Dashboard

Social Media Examiner -

Do you want to streamline your social listening? Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done. Why Social [...]This post 6 Steps to Build a Social Listening Dashboard first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle


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