Industry Buzz

Curb election spending with a .DEMOCRAT

Name.com Blog -

The easy sell here is that with $7 billion spent during the 2012 Presidential election, then what’s $34.99 for a .DEMOCRAT domain name?  But the truth is that only a very small percentage of candidates have even a thousand bucks—let alone a BILLION—to spend on their campaigns, so before you drop a single dime, make sure you’ve got the right domain and the right website. We’ve said this before and we’ll say it again (without even wincing): a good domain name is the best marketing tool money can buy. That makes a bad domain quite the opposite. You’ve probably seen it before: the expensive ad that leads up to a totally non-remarkable and not-a-all memorable website “scottmohoganyforcongress.com.” Thank goodness for widescreen TVs. Now you can get the domain name you really want AND let people know who you are. Get your campaign started the right way today with a .DEMOCRAT from name.com. Oh, you can pre-register your .REPUBLICAN now, too. More on how to leverage that coming soon.

1&1 Launches Fully Managed MyWebsite Service

1&1 Online Success Center -

Small business owners lacking the resources to maintain a professional Web presence can now take advantage of a new product extension from 1&1 Internet. 1&1 MyWebsite Maintained-by-Experts is a managed website service where knowledgeable and experienced Web professionals from 1&1 can help businesses manage their website. With this service, the experts at 1&1 perform all of the necessary site setups and design changes on a daily basis for small business owners. They also provide customer support and expert advice on managing an online presence. This allows for business owners to properly manage their busy schedules, knowing that the website will be taken care of and managed by Web experts at an affordable cost. The Maintained-by-Experts service provides business owners with an attractively designed website that is specific to their industry. By having a robust website created for them, owners can focus on more important areas of their businesses while trusting that their customers are benefitting from a professional and results-driven website. The 1&1 MyWebsite Maintained-by-Experts service starts at just $49.99/month for the Basic package, (with a one-time set-up fee of $49.99). This package delivers all essential website and service elements to bolster an impressive Web presence.  The Plus package, at $69.99/month, does not include a set-up fee. In addition to the benefits of the Basic, the Plus package adds in email configuration and search engine optimization (SEO) success reports. Finally, the Pro package, at $99.99/month (no set-up fee), includes the benefits listed before with additional advanced elements such as ListLocal set-up, consultations for newsletter distribution, set-up for an Online Store, and Search Engine Marketing (SEM). The Web Experts at 1&1 Internet have many years of experience, and the resources of a complete suite of eBusiness solutions to help businesses increase visibility, build traffic, encourage interaction, manage prospects and sell goods. To find out more about this new service, visit http://website.1and1.com/mywebsite-by-experts.

Top 10 Considerations for Selecting the Perfect WordPress Theme

1&1 Online Success Center -

Over 2,500 free themes are available in the WordPress library and thousands more premium themes can be purchased from various marketplaces. With this in mind, it can be quite time consuming and often overwhelming to choose just one. An easy way to narrow down the possibilities is to have a clear vision of what qualities and features are required for the project. Here are our top 10 recommendations to consider before embarking on your search for the perfect WordPress theme: Purpose of your project – The most important consideration for choosing a theme is what you hope to achieve with the site. Some of the most common WordPress creations are blogs, business websites, eCommerce sites, personal websites, landing pages, portfolios, and galleries. Keeping this in mind, you will find it easy to narrow down the possibilities of themes that ideally fit the purpose of your project. Features – The perfect features are, of course, also dependent on the purpose of your site. Whether it is text or images, certain themes will cater to specific content. Consider features such as the number of page templates, widget areas, post formats, custom headers and backgrounds before settling on a theme. Design & Layout – Choosing a theme that is attractive and optimally displays your content in a logical way is important to the success of your website. Some questions to ask yourself: How many columns should appear on the site? How are images featured? Colors – Not all themes are available in every color. For businesses and organizations, the color palate is an integral component of successful branding. By coordinating with the image style of existing logos and marketing material, your Web presence will exude professionalism. Site Navigation – A logical navigation will help your website visitors find their way around your site. The complexity of the navigation should reflect the type and amount of content and enable visitors to easily discover what they are looking for. Anticipate what is most important for your visitors and choose a theme that features appropriate navigation options. Budget – Depending on your needs, a theme created by an independent developer might be the best option. Premium themes are available for a fee. In addition to having more possibilities for customization, a great benefit to using a premium theme is the ability to get support from the developer regarding any issues or questions you may have. Technical Skills – Can you edit the theme by yourself and will you need to edit it? Many themes have built-in configuration options for the most common settings. Others, however, require coding to make adjustments. Experience in HTML, CSS or PHP coding could be necessary for customization. Browser Compatibility – Your website visitors’ browser preference will affect how the site appears and functions, which is why it is important to be aware and prepared to accommodate these users. The most popular browsers are Google Chrome, Firefox, Internet Explorer, Safari, and Opera. Choosing a theme that is compatible with all major browsers will ensure a consistent user experience. Responsive & Mobile Friendly – Ideally, your website will adjust to various different screen sizes and resolutions. It is estimated that 68% of the American population will be using smartphones by 2017. A theme that displays favorably when viewed on mobile devices is essential for online success. Recent Updates – Choose a theme that was recently released or updated. This ensures compatibility with the most recent version of WordPress and thus improves the security and functionality of your site. Occasionally, themes are abandoned by their developers. To reduce this risk, choose a theme that is less than three years old and ensure that it has been updated within the last year. With all of this information in-hand, you will be prepared to find an ideal theme. Furthermore, the amount of time needed to dedicate to this endeavor is significantly reduced.

1&1 Launches Fully Managed Service with MyWebsite Maintained by Experts

1&1 Online Success Center -

Small business owners lacking the resources to maintain a professional Web presence can now take advantage of a new product extension from 1&1 Internet. 1&1 MyWebsite Maintained-by-Experts is a managed website service where knowledgeable and experienced Web professionals from 1&1 can help businesses manage their website. With this service, the experts at 1&1 perform all of the necessary site setups and design changes on a daily basis for small business owners. They also provide customer support and expert advice on managing an online presence. This allows for business owners to properly manage their busy schedules, knowing that the website will be taken care of and managed by Web experts at an affordable cost. The Maintained-by-Experts service provides business owners with an attractively designed website that is specific to their industry. By having a robust website created for them, owners can focus on more important areas of their businesses while trusting that their customers are benefitting from a professional and results-driven website. The 1&1 MyWebsite Maintained-by-Experts service starts at just $49.99/month for the Basic package, (with a one-time set-up fee of $49.99). This package delivers all essential website and service elements to bolster an impressive Web presence.  The Plus package, at $69.99/month, does not include a set-up fee. In addition to the benefits of the Basic, the Plus package adds in email configuration and search engine optimization (SEO) success reports. Finally, the Pro package, at $99.99/month (no set-up fee), includes the benefits listed before with additional advanced elements such as ListLocal set-up, consultations for newsletter distribution, set-up for an Online Store, and Search Engine Marketing (SEM). The Web Experts at 1&1 Internet have many years of experience, and the resources of a complete suite of eBusiness solutions to help businesses increase visibility, build traffic, encourage interaction, manage prospects and sell goods. To find out more about this new service, visit http://website.1and1.com/mywebsite-by-experts.

Building A Disaster Recovery Solution Using Site Recovery Manager Part 1: Planning

The Rackspace Blog & Newsroom -

VMware® vCenter™ Site Recovery Manager™ is used to orchestrate the failover of a group of virtual machines (VMs) from one location to another. It’s a really useful tool to have in your arsenal to tackle the daunting task of disaster recovery (DR), especially if you take a little time to plan for how and when it will be used. What apps should you recover? Starting to plan for DR is hard because it’s difficult to know where to begin. Best practices recommend starting with a list of all applications and their integrations. I say list every application you have—from large-footprint, heavy hitters to those quietly running on a single server in the corner. You may rediscover some you forgot because they run in the background. Once you have a complete list, decide which are essential apps for your DR plan. Don’t be afraid to leave some apps that you consider essential during normal business operations off the list. Why? Because in a real disaster, you probably won’t need to bring up an app used to inventory new office equipment. Where and how should you recover apps? When you have an idea of what apps you want to recover, you need to know where you’re going to recover them. If you have a second data center, you could use that as your DR location. If you don’t operate two data centers, you’ll need to lease colocation (CoLo) space or engage with a service provider like Rackspace. How do you decide? Your biggest consideration in choosing CoLo or a service provider is whether you want to run Active/Active. You may want to run everything this way, but it can be cost prohibitive. At a minimum, you’ll need to run your vCenter and Site Recovery Manager servers, as well as their supporting services such as single sign-on or SQL as Active/Active. In a perfect world, you would have enough resources on-premises and off-premises to run 100 percent of everything, leaving 50 percent idle hardware during normal operations. But if cost is an issue, choosing a service provider and using Site Recovery Manager is a better option than CoLo because you can establish an Active/Passive setup where the target data center is a scaled down version of your production environment. A service provider can save you hardware, power and cooling costs, and in a disaster, you can operate at 75 percent of normal capacity. You can also use idle hardware for development or quality-control work because Site Recovery Manager is smart enough to suspend VMs in the DR environment during a disaster. VMs are suspended, not shut down, making it easy for your developers to get back to work when the VMs are restored. I purchased Site Recovery Manager. Now what? Site Recovery Manager is a great orchestration tool. Planning to use it from the start is smart because Site Recovery Manager really helps you determine what’s in scope and what’s out of scope, and it’s good at what it does. Site Recovery Manager can handle bringing up lots of VMs, in a specific order, with specific dependencies. It can even go as far as booting VMware hosts from standby and suspending non-critical VMs at the recovery site. That being said, some vendors don’t officially support running workloads on Site Recovery Manager. We know it’s no different than power cycling a running physical server, but you don’t want to end up in a situation where your software vendor won’t support you. Why don’t some apps support Site Recovery Manager? Even if you have Site Recovery Manager, some of your apps may not be completely covered in the event of a disaster. This can be frustrating, but until apps are fully tested, vendors aren’t sure how they will behave. If an application has its own native replication (e.g., Microsoft Active Directory, SQL, Exchange, etc.), you’re better off using it than placing these apps on Site Recovery Manager. Native replication is tested and supported. Active Directory requires lots of thought, especially around proper testing. Microsoft says not to use Site Recovery Manager for a Domain Controller, but says to clone into your test network for testing. Sound odd? I know, Microsoft almost never says clone a data center, but this is one situation where it’s recommended, as long as you destroy the clone when you are done. How should I run Site Recovery Manager? The best thing to do is have a separate management VMware cluster at both locations where your vCenter and SRM servers will reside. This cluster would house all integrations, too, like the database server, VMware’s SSO, VMware Update Manager, etc. You need your vCenter and SRM server to run in an Active/Active configuration so they’re both online 24/7/365 (except in a disaster, of courseJ). You’ll also want to make sure you’ve enabled both High Availability (HA) and Distributed Resource Scheduler (DRS) on the vSphere cluster so you can tolerate a host failure. A disaster can come in many forms, even bad RAM in your host running your vCenter server. If you can’t do dedicated management clusters for your vCenter and SRM servers and their corresponding services, you can put them in any vSphere HA/DRS cluster, just make sure they have dedicated resources. This can be done through individual VM shares or reservations, or by creating a Resource Pool. Both ways work, and it is up to you how you want to tackle that one, but the last thing you want is your vCenter and SRM server to not have enough physical resources during a DR failover. You’ll also want to make sure they’re not on an SRM-protected datastore, that’d be additional replication traffic you don’t need. Once your primary site comes back online, the vCenter managing that site will come back online, too. How does Site Recovery Manager handle networking? A huge hurdle when running Site Recovery Manager recovery plans is networking. Ideally, you’ll want to span your VLANs so you can failover the VMs without any network configuration changes. If you can’t have your VLANs span data centers, you can designate fail-to port groups in vCenter Server backed by the same IP subnets as the source site. This is the hard part because if you run Active/Active, that DR site’s router won’t want to forward traffic. Of course, you can do policy NATs or remove the interfaces from the router so the DR site network forwards to the correct site. You can also use Site Recovery Manager to change the in-guest IP during failover. It has some GUI functionality on a per-VM basis. However, dr-ip-customizer.exe, a nifty tool with Site Recovery Manager, can manage all of your VMs in Site Recovery Manager. A CSV file is required for mass import, but the tool can export your list of VMs so all you have to do is change the IP and reimport. Testing your Site Recovery Manager recovery plans can be tricky. In the recovery plan, you can designate different destination networks for test versus recovery. The default testing action is to create what some call a “bubble network” for test VMs. Site Recovery Manager automatically creates a VMware vNetwork Standard Switch (vSS) with generic port groups on each host to validate replication is working and the VMs can power on. This is okay if you want to simply validate that portion and completely isolate the test VMs. Communication between VMs across different hosts will be blocked though as the vSS and associated port groups won’t have any physical NICs backing them. I recommend taking your testing further and either have the test mode use your production networks or have designated test networks place the VMs. This way you can test actual integrations. There are lots of things to consider with testing, which I’ll cover in a future post. What about storage? Sizing your storage appropriately with Site Recovery Manager can also be challenging. You’ll want a 1:1 storage footprint—it’s not something you can scale down. If you have 100TB of protected VM data, then you’ll need 100TB of usable storage at the DR site. However, with EMC RecoverPoint there is additional overhead required for the journal LUN. EMC recommends 20 percent, but you need to understand how the journal LUN is used during testing because a journal LUN that’s too small can cause your test VMs to fail or replication to stop, forcing a rescan. You’ll also need to tweak the settings to meet your recovery point objective requirements. NetApp SnapMirror works well, too, but if you set an inadequate frequency, it may not be able to keep up. How often should you test your recovery plans? You’ll want to test recovery plans regularly. This is where properly sized journal LUNs and network design are crucial. You don’t want the journal to fill up nor do you want a test Windows server talking to Active Directory and inadvertently changing its machine password on a production data center. That would cause your current production Windows server to be out of sync and not authenticate, which wouldn’t be good. What about documentation? Now that you’ve examined everything, you should document every application. By document, I mean put together descriptions with full application diagrams showing all integrations; communication paths and ports; sizing and number of servers; storage—EVERYTHING. Document it in detail! You probably had some idea of dependencies or which apps you wanted up and running first, but this may cause you to reevaluate priority to make sure certain services start first. That’s okay, it’s a good thing to find out now before a disaster occurs, and you may need to be a little flexible. In diagraming, Tier 0 may be your authentication services, the base of everything. Tier 1 could be data providers or application backends required by the majority of your Tier 2 apps. Tier 3 could simply be reporting or patching services not needed immediately following a disaster. If you use Visio, maybe have page one showing actual deployment, then a second page showing the proposed DR solution and a third page showing future growth, or even the test, development or quality-control environments. A DR review board may be useful as auditors of all of your applications. I spent a year doing these reviews and can vouch for their value. Reviews will help you in the long run as an architect because you’ll have a clear picture of integrations and how to deploy new applications. You’ll quickly become versed in all aspects of your business so it can be invaluable. Some of this is non-linear because you won’t have a 100 percent clear picture of storage and networking requirements until you have all of your application diagrams reviewed. Have a plan for storage and networking, but quickly refine the details as you learn more about your environment. It’s important to understand this exercise might take months to complete, maybe even a year, but it’s worth it. Not only that, because your environment is constantly changing, your information and recovery plans need to change with it. Having good information is key, junk in is junk out. You can’t architect the proper solution if you don’t have a clear picture of your entire environment. You’ve got everything you need. Now what? Your next step is to architect the proper Site Recovery Manager solution. If you have good data, this part should be easy. The next post in this Site Recovery Manager series will focus on architecting a solid DR solution. Before I forget!! You can catch me at the following VMUG User Conferences: May 15, 2014: Philadelphia – Event Details and Registration June 24, 2014: Boston – Event Details and Registration September 16, 2014: Dallas/Fort Worth – Event Details September 24, 2014:   Southern California – watch VMUG.com for upcoming details Ongoing in the San Antonio area: Keep an eye on our VMUG Workspace for any upcoming VMUG meetings!

Hackers Use Basic Skills in Advanced Persistent Threat Attacks

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

Despite the perception that attacks require advanced knowledge and skill, a new report by Imperva finds that at least some techniques attributed to Advanced Persistent Threats (APT) really only require basic skills. Attacks examined utilized weaknesses of the Microsoft NTLM protocol, Windows skills and readily available software. Imperva released its…

New Themes Are Here! Introducing Journey and Clean Lines

The Weebly Blog -

Today we are pleased to introduce Journey and Clean Lines, the first in a series of exciting new themes scheduled for release over the next few weeks. We hope these new themes will inspire you to do even more with your website, blog or online store. The themes themselves represent several different trends in modern web design – but they all share one goal – to showcase and celebrate your unique voice.  Journey A light and fresh theme that lets your content take center stage, Journey’s full width header image keeps visitors immersed in your message. The subtle navy and light blue color palette ensures that your content appears crisp and professional. You can give Journey a spin right now by switching themes. Clean Lines This universal theme is designed to support your content with elegant and subtle visual elements. With three separate sets of black and white palettes you can leverage Clean Lines’ minimalism and mold this theme into your own individual style. Clean Lines is available in your Site Editor under Design > Change Theme.Did You Try One? You Could Win a Prize!If you update your site with either Journey or Clean Lines you’re immediately eligible to enter our next Before & After Contest. All you have to do is fill out the form located in this blog post!Just like the first Before & After contest, which featured some amazing winners, the rules are simple: Use the form below to upload a screenshot of your site before and a screenshot of your site after an update with Journey or Clean Lines. Don’t forget to include your site URL! The winner will receive a free year of Weebly Pro, limited-edition Weebly schwag, and a dedicated blog post showcasing their work. Before and After Contest: Journey and Clean Lines Name * First Last Before Image * Max file size: 20MB After Image * Max file size: 20MB Site URL * Submit We hope these new themes give you the inspiration to update your site, or even start something completely new. Look for more releases over the next few weeks and don’t forget to share your feedback on the new themes with us in the comments.

New Themes Are Here! Introducing Journey and Clean Lines

The Weebly Blog -

Today we are pleased to introduce Journey and Clean Lines, the first in a series of exciting new themes scheduled for release over the next few weeks. We hope these new themes will inspire you to do even more with your website, blog or online store. The themes themselves represent several different trends in modern web design – but they all share one goal – to showcase and celebrate your unique voice.  Journey A light and fresh theme that lets your content take center stage, Journey’s full width header image keeps visitors immersed in your message. The subtle navy and light blue color palette ensures that your content appears crisp and professional. You can give Journey a spin right now by switching themes. Clean Lines This universal theme is designed to support your content with elegant and subtle visual elements. With three separate sets of black and white palettes you can leverage Clean Lines’ minimalism and mold this theme into your own individual style. Clean Lines is available in your Site Editor under Design > Change Theme.Did You Try One? You Could Win a Prize!If you update your site with either Journey or Clean Lines you’re immediately eligible to enter our next Before & After Contest. All you have to do is fill out the form located in this blog post!Just like the first Before & After contest, which featured some amazing winners, the rules are simple: Use the form below to upload a screenshot of your site before and a screenshot of your site after an update with Journey or Clean Lines. Don’t forget to include your site URL! The winner will receive a free year of Weebly Pro, limited-edition Weebly schwag, and a dedicated blog post showcasing their work. Before and After Contest: Journey and Clean Lines Name * First Last Before Image * Max file size: 20MB After Image * Max file size: 20MB Site URL * Submit We hope these new themes give you the inspiration to update your site, or even start something completely new. Look for more releases over the next few weeks and don’t forget to share your feedback on the new themes with us in the comments.

From Student to Teacher: Empowering Youth as Part of My Job at LinkedIn

LinkedIn Official Blog -

When I was in college, I was really active in extracurricular activities – from being a mentor to local students to helping to solve my region’s social challenges. As I began my first job at LinkedIn, I didn’t expect my work experience would be expansive enough to include similar activities. To my pleasant surprise, I was wrong. As part of LinkedIn’s Global Sales Organization University program – a sales rotational program for recent graduates — leading these types of initiatives is encouraged. LinkedIn’s culture of transformation encourages employees to pursue their passions at work and to contribute to LinkedIn’s vision of economic opportunity beyond our day-to-day jobs. This week, I had the opportunity to host 50 Bay Area college and high school students for a day at LinkedIn for a “Be A Changemaker Bootcamp” event. The students worked alongside local professionals and social entrepreneurs, learning about our region’s toughest challenges and designing venture ideas to help solve them. I led this event in partnership with Ashoka’s Youth Venture, an organization that supports young people in developing “changemaker” skills of teamwork, leadership, problem-solving and empathy, because I was looking for a different way to support my local community. I wanted to give back to students and education on a deeper level, and become a part of the problem-solving process for addressing social issues in the Bay Area. Early in the day, I was reminded that no matter your age, these problems are not easy to solve. Everyone at the event struggled to see clear solutions to big, systemic problems like homelessness, inequality, and the environment. However, I left the event blown away by the passion and capabilities of the students attending the event. They jumped into issues with gusto and fresh perspective, asked “why not?” with an open mind in response to their peers’ ideas. The day-long bootcamp concluded with a lightning-round pitch competition where students shared their ideas in front of a seriously charged judging panel including LinkedIn’s VP of Global Sales Brian Frank, Associate Director of Health Quality and Outcomes at Boehringer-Ingelheim Debbie Lin, and Miguel Sossa, Accenture Sustainability Strategy Consultant. The students came up with remarkable ideas to reduce incarceration rates for young men through international community service projects and increase internship and research opportunities for community college students by partnering with local businesses and four-year universities. I was so inspired by these students’ heartfelt pitches, and their passion to make social impact a part of their future and the future of their communities. What was most inspiring to me is that just one year ago, I would have been sitting in those students’ seats in the boot camp. Today, I’m living and working in the Bay Area where I have the privilege and opportunity to help students who want to make a difference in the world find their passions, determine the problems they want to solve, and start acting on them.

How to Effectively Integrate Your Marketing Efforts

HostGator Blog -

The post How to Effectively Integrate Your Marketing Efforts appeared first on HostGator Web Hosting Blog | Gator Crossing. As the Internet becomes a more commonly used tool for consumers to locate companies and products they are interested in, it is becoming more and more important for companies to effectively integrate their marketing efforts into the online arena. Many companies are still operating as if their online marketing efforts are entirely separate from the rest of their advertising campaigns. In fact, in the 21 essential for your company to integrate all of your marketing campaigns in order to ensure one cohesive message. Potential consumers are easily turned off by a lack of continuity across varying advertising platforms. Being promised one thing and receiving another proves frustrating for everyone involved. As a marketer, you should take steps to make sure that your efforts are helping your company realize its maximum potential. Organizing an effective and cohesive marketing strategy that includes both online and offline marketing doesn’t have to be incredibly difficult. Here are a few easy tips designed to help you effectively integrate your marketing efforts:   Define Your Focus A vast majority of marketing efforts today fail to focus on the big picture. A company that fails to inspire their employees to concentrate their marketing efforts will most likely encounter a lack of success when it comes to attracting potential customers. Today, the most effective integrated marketing campaigns usually come down to how well companies can brand themselves. Every company should take time to research how they want to shape their own brand, what is important to their customers when making a purchase, and what makes their company unique from their competitors.   Identify Marketing Channels Many people think about integrated marketing as a wide range of marketing messages that reach consumers on every channel possible. In reality, trying to reach every channel can actually result in fragmentation of your desired marketing message. The advertising arena today is incredibly saturated with messages from millions of companies around the world. Fragmented messages can actually limit the effectiveness of your communications in the channels that are most important to your company. Limiting your company’s message by trying to disperse it across every possible medium will simply result in your message becoming subject to the ‘needle­in­a­haystack’ syndrome. Identifying the marketing channels that will have the most impact on the customers you are targeting is essential to any successful integrated marketing effort.   Sync Your Efforts Once you have successfully identified the channels you believe will be most effective to capture customers, you need to take time to organize and coordinate all forms of your marketing communications. As mentioned above, companies who do not present a coordinated, cohesive message across all of their marketing platforms can easily discourage their customers. Every channel should have a message that focuses on the same positive aspects of your business.   Think Global, Act Local Companies in the 21st Century have a much greater potential to reach customers on a global level than ever before. The Internet provides companies with a simple platform that allows them to reach international consumers quickly and efficiently. Many businesses fall into the trap of excessively tailoring their messages to the local consumers that are interested in their products. Too much local focus can actually compromise a company’s ability to maintain consistent messages across various channels.   While tailoring niche messages will certainly allow companies to capture larger segments of the local market, companies must be careful to maintain consistent and reliable messages. Keeping your key marketing elements in mind throughout your integrated marketing efforts will allow you to remain consistent, and maximize your potential. web hosting

5 Facebook “Best Practices” You Need to THROW AWAY Today

Post Planner -

A lot of advice is being thrown around by “Facebook experts” these days. DO THIS, they say. DON’T DO THAT, they say. But sometimes you gotta ignore the advice & go your own way. Do what works best for YOUR page! Why follow what everyone else is doing when you can do something special to stand out? This post is about doing away with a few common & widely touted Facebook best practices. These conventional rules might be holding you back. And if you experiment with more unconventional ideas on your page, you might see more engagement than ever before. 5 Facebook “Best Practices” You Need to THROW AWAY Today Get out the rubbish bin! 1. Best Time to Post Every expert seems to know the best time to post on Facebook. So many have studied this, but I don’t think anyone knows the right answer — if there is a right answer. Every study shows a different time. This image charts when people post on Facebook: You’ll have to test different content at different times to see what works best on your page. On some of my Facebook pages, the posts that got the most engagement are published at 10 & 11pm. 2. Best Day to Post Is Wednesday the best day to post on Facebook? One of my recent articles was about a study that found that Tuesday was the best day to share content. >> Click to Tweet << Seriously? Ok, if your content is work related, I think it makes sense to post that material on a weekday.  And you can try posting the more personal stuff on the weekend. That’s always worked well on my pages. >> Click to Tweet <<  But you have to experiment to see what works on your page. I’m basing my advice on data from my Facebook pages — your fans might be different.   3. Photos Work Best on Facebook  Photos are the best type of content to share on Facebook, right? >> Click to Tweet <<  Socialbakers found recently that photos dominate the engagement landscape. But there’s other content you can post on Facebook too. For example,videos seems to get the most fan engagement on pages like TomorrowWorld.  On The Huffington Post page, many of the posts are links. Links may work best for them because people turn to the Huffington Post for news. And your fans may respond best to a mix of photos, links & text updates. Again, you’ll need to test & see. 4. Don’t Post More than Twice a Day Many Facebook experts will tell you not to post more than twice a day. We reject this advice on Post Planner’s Facebook page – where some days we post more than 6 times. And it hasn’t hurt our reach or engagement. // Post by Post Planner. 5. Keep Posts Brief  Some people say longer posts don’t get as much engagement from fans.  I think it depends on what you’re trying to share on your Facebook page or profile. I think if your content is more personal than professional, your posts can be longer. They should feel more like a story than a post meant to introduce a link.  Key Takeaway There isn’t just one secret to success when you’re marketing your business on Facebook. What works well for one page, may fall flat on the next. >> Click to Tweet << My advice is to look at the “expert” advice you get as general guidelines — not to be followed 100%.  There are just so many variables to consider! It’s up to you to test to see what strategies get the most engagement from your fans. The post 5 Facebook “Best Practices” You Need to THROW AWAY Today appeared first on Post Planner.

Context Is Key: With DevOps Automation Our Developers Can Focus On Code, Not Servers

The Rackspace Blog & Newsroom -

By Premesh Purayil, CTO, Ranker As a society, we love making lists. Who hasn’t played the game of listing out their favorite movies, books or albums?  At Ranker, we take those lists and allow the world to vote—resulting in a crowdsourced answer to any opinion-based question. We like to call ourselves the Yelp for everything else. I’m not merely talking about typical, “Top 10” lists like best action movies or the best laptop brands– we have those, but they’re not our bread and butter. We dig deep into lists such as the best apps for messing with someone’s life the NBA’s biggest floppers (I’m looking at you LeBron!) and the best websites to waste your time on. Sure, people can go to Google and search for the most talented leading men of Irish descent who have starred in sci-fi thrillers, but all of the results would be biased. We leverage the wisdom of crowds to provide a list based on the most user votes and responses – it’s not necessarily a perfect science, but it’s pretty close. We handle upwards of 5.7 million votes per month, then we have user-generated content. And from there, we leverage data to extract intelligence from it. For example (and to be clear, this is just an example and not scientifically proven), we can determine that a user who likes modern martial arts flicks digs remixes and mashups by The Melker Project, prefers Coke to Pepsi, dislikes Hondas and wears throwback Nike sneakers. That’s a great deal of intelligence and requires a top-notch product to power it. Our team of developers works tirelessly to improve our product. We have to stay one step ahead of the data we are creating. Our users demand real-time responses and the most up to date information. We’re always working on, testing and tweaking new features. It’s very fluid. We maintain a relatively lean team. We’re developers; DevOps is not our core competency. In the past, we constantly had top-level engineers doing configuration and maintenance of servers. It was a huge time suck – we spent about 10 hours per week keeping servers up to snuff. That’s roughly 40 hours a month taken away from  innovating and improving our product. Development is all about context. To have engineers digging into server issues and bouncing back and forth between developing and server management results in a huge loss of context. Developers require concentration and jumping from coding to fighting fires sets back progress. We could’ve hired a full or part time staffer to run our DevOps, but the time spent finding the talent and then budgeting for their salary would have been high. They would’ve had to be remote, while we’d want to keep them in-house. It just wouldn’t have been realistic. Roughly six months ago, we cut over from the public cloud to Rackspace Private Cloud, a move that’s going to reduce our infrastructure spend about 60 percent. And in January we signed on with Rackspace DevOps Automation Service to improve how we deploy and maintain our application stack. We now have the same company that is managing our private cloud handling our DevOps. One team has a deep understanding of how our software stack interoperates with our infrastructure and if there’s an issue they can easily understand it and fix it. Now, if we find an issue, we can get on the phone or submit a ticket and it’s fixed right away, as opposed to my team taking up to several days to get it fixed the old way. And it’s 24×7 – whereas if we hired someone it’d be a single nine-to-five position. Rackspace knows our Private Cloud and knows our systems. They’re the specialists. Prior to leveraging DevOps Automation Service we were all manual. We’d configure a server, take an image and reuse it. If we had to do that 10 times, the process may work four out of those 10 times. If we had to make changes to our front-end web stack – that’s 15 servers – we’d make changes manually and then update each server. With DevOps Automation, those changes and updates happen with the push of a button across all servers. It’s a huge time saver. What it ultimately comes down to is the confidence and comfort level with who is managing our infrastructure – with Rackspace Private Cloud and DevOps Automation Service we know that our hardware and our technology stack is taken care of and we can focus our energy on building a great product. This is a guest post written and contributed by Premesh Purayil, CTO of Ranker a Rackspace customer. Ranker is crowdsourced rankings of everything – topics both entertaining and practical. Ranker is also a platform for individual and fact-based lists, but its primary goal is to use the wisdom of crowds to deliver the best opinions possible about any topic where a list is the best answer.

How to resell r1soft back up services to your customers

Pickaweb Blog -

        We have recently completed a free upgrade for our reseller hosting customers.  R1soft backup/restore is now available. We have found that lots of our resellers would like to offer backup services to their customers, so we have installed r1soft´s cPanel plugin. Giving your customers access to backups and the best part is […]The post How to resell r1soft back up services to your customers appeared first on Small Business Marketing, Domain Names & Web Hosting Blog | Pickaweb. Related posts: Web Hosting Services with cPanel – advantages explained If you are looking around for web hosting services you... What is the difference between shared hosting and reseller hosting? We are often asked what is the difference between shared... Web Designer Hosting Options from Pickaweb If you are a web designer looking for the best...

16 Resources to Generate Leads With Social Media

Social Media Examiner -

Do you want to get more business through social media? Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers. In this article you’ll find 16 resources to help you generate leads with social media. How to Generate Leads Before you boost your social media lead generation, [...]This post 16 Resources to Generate Leads With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Pages

Recommended Content

Subscribe to Complete Hosting Guide aggregator