Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? To learn how to handle a social media crisis, I interview Gini Dietrich for this episode of the Social Media Marketing podcast. More About This Show The Social Media [...]This post Crisis Management: What to Do When Your Business Makes a Public Mistake first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
What is the difference between a social media participant and a social media influencer? A flavorful personality is the key! Whether global brands, tech businesses, massive enterprises, local community centers or corner bakeries, the more flavor your social media personality delivers, the sweeter the social media experience - for all. read more
Here's an infographic highlighting some interesting facts regarding the current state of small business content marketing in 2014. Web content (mainly blog posts) reigns supreme with 89 percent of small business publishing weekly. 86 percent of small businesses don't use data to make smarter decisions when it comes to their content marketing.read more
As Linkedin grows, you really can't keep waiting to become active on Linkedin. Whether you start using their newly released publishing platform, or work networking into your daily routine, it's time to focus on growing our linkedin influence! The read on and learn how you too can master the force and become a LinkedIn Jedi!
Now is the time to get on board with social mobile marketing; explore the possibilities of Snapchat, and see what develops. Snapchat can indeed upgrade your social mobile marketing and advance your business, especially if you have a young target audience.read more
What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we’re talking about – it’s their job to promote their companies, right? Wrong...at least, not as most people understand “promotion.”read more
It is always a good idea to conduct a backlink audit if you suspect that you have been hit by an algorithmic penalty from Google, or you seem to be losing rankings and don’t know why. The data you obtain from a backlink analysis gives you a chance to take a closer look at the links you have and the strategies that have been employed.read more
The recent merger of Spredfast and Mass Relevance is only 30 days old, but today sees the launch of the first new product from the combined team. Our focus this week is on Spark, a new real time social media tool from Spredfast designed to help you jump into relevant conversations and maximise your engagement. read more
Facebook, Twitter and LinkedIn are the trifecta of social media — at least for small businesses and agencies — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.read more
From increasing sales to boosting your online exposure, creative packaging is a great way for small business owners to make a big impression. Ever wish you had the type of package that any customer would be happy to receive? Learn how you can up your creative packaging game -- even on a budget!read more
Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing. Here are a few thought starters to help your brand rise above the noise.read more
Join the Yahoo team for a series of free webinars focused on showing you how to increase profits and gain insights about your business using Commerce Central apps. These apps are specially designed to help online retailers find new customers and increase revenue. During these sessions, you’ll be able to:
Receive a guided tour of the free Live Web Insights app by a product expert.
Get tutorials on marketing apps like Retargeting and hear how other merchants are getting great results.
Have your questions answered by the Yahoo team.
Here is the upcoming webinar schedule. Register today!
Thursday, May 22 at 10 am PST“Guided Tour of Live Web Insights”Register Now.
Mark your calendar:
Thursday, May 29 at 10 am PST“Don’t You Forget About Me: Retargeting 101”
Thursday, June 5 at 10 am PST“Guided Tour of Live Web Insights”
You may remember that we recently released a theme called Snap to beta users - this theme is fully responsive so it looks great on any size screen. We're happy to announce that after lots of testing, we're ready to release the theme to the entire userbase.
To celebrate Typepad's foray into the world of responsive design, we're releasing a second new responsive theme today called Sol.
With a variety of color options, and a simple design aesthetic, Sol is ready to showcase your content. If you prefer to select your own colors, or add a banner, you can do so easily with the Custom CSS feature; a lot of what you need to know to make those changes was previously shared and still apply to Sol.
Along with these themes come some new features - centering and adding social media icons to the navigation bar and fancy tooltips for links in posts. You can read about that here. These features are only available with the responsive designs, so we encourage you to give them a try!
To apply one of the new themes to your blog, just go to Blogs > Design > Choose a theme and look for the Responsive category on the left side. Each theme has multiple color options to choose from.
We look forward to releasing more responsive themes soon!
1&1 is proud to introduce the newest addition to our team of in-house App Specialists: Viktor Vogel. As a Joomla! expert, Viktor has more than a decade of experience working with the content management system. He is a core contributor, developer of over 30 extensions, and active member in the Joomla! community.
Viktor has been working with Joomla! since the premier version 1.0 in 2005. From the beginning, he has been modifying extensions to achieve his desired functionality. The flexibility of the platform and the simplicity of the administration make it easy for him to implement modifications and build websites that meet all of his needs. Eventually, Viktor began publishing his adjustments. With increasingly more positive feedback from the community with each publish, Viktor began making bigger and even more substantial contributions – including the development and implementation of his own ideas and extensions.
To date, Viktor has developed over 30 helpful extensions (components, plugins, and modules). Some of his most notable contributions include EasyCalcCheck Plus (ECC +), Simple Image Gallery Extended (SIGE), and Easy Frontend SEO (EFSEO). All of Viktor’s creations are available for free and can be found on his Kubik-Rubik Joomla! Extensions project website or within the official Joomla Extensions Directory.
Viktor proactively collaborates with other Joomla! experts and participates at some of the world’s most important events dedicated to the platform. His affiliations with CMS Garden and JandBeyond e.V. enable him to further promote the use and development of Joomla! and other free, open-source content management systems. Viktor is quite active with these associations and is involved at many conferences. Recently, he manned the Joomla! stand with CMS Garden at CeBIT and this week he is spreading the word about the platform at “IT Anwenderforum” in Chemnitz, Germany.
As a 1&1 Joomla! Specialist, Viktor continues his developer work within the Kubik-Rubik Project, contributes to the improvement and expansion of the Joomla! core and community and furthers the optimization of 1&1’s hosting environment for Joomla! installations. All 1&1 Specialists are experts in their fields and have made significant contributions toward the development and advancement of the technologies that are their speciality. Follow Viktor on Twitter @ViktorVogel or the Kubik-Rubik Project on Google+ and Facebook.
Nearly a billion photos and tweets stream through the social sphere every day on Facebook, Twitter and Instagram alone. For years brands have been capturing valuable exposure in this sea of social content, but never quite nailed down that elusive direct connection to sales.
Website platform Pantheon announced on Thursday that it has raised a $21.5 million Series B funding round led by Scale Venture Partners to invest in product development and accelerate growth internationally.
ABC’s Shark Tank is an intense way for budding startups to achieve funding, and preparation for an appearance on the show goes far beyond just the pitch and presentation.
On a recent episode, entrepreneur Jayla Siciliano, Founder and CEO of Bon Affair, struck gold with the Mark Cuban Companies. Bon Affair, a Rackspace Startup Program company, makes a premium wine spritzer and boasts two tasty offerings: Sauv Bon, a citrusy white wine spritzer and Syrah Bon, a refreshing red wine spritzer.
Siciliano credits friends at Diesel and Burton, and their frequent happy hours, for sparking the idea for Bon Affair. On a working trip to Hong Kong, she was inspired to create a new brand of wine spritzers. After two weeks of toasting co-workers, she had a vision – a lighter, everyday wine option that fit her professional, healthy lifestyle.
”After years of working in the fashion/action sports industry and being a fitness enthusiast, I discovered the need for a lighter, healthier wine option that didn’t exist on the market,” explains Siciliano.
Siciliano made it her mission to create the perfect wine spritzers. She quit her job to create a better, modern spritzer worthy of America’s burgeoning wine culture. Between MBA classes, she consulted beverage experts. The spritzers had to fit within her specific ideals: they had to be real wine and all natural, with zero added sugar. She added electrolytes to the mix, and after four years, Bon Affair launched with a white and red wine spritzer offering that met Siciliano’s very scientific criteria based on the question: “Is it kind of awesome?”
“Bon Affair first launched here in Solana Beach, Calif. at one of my favorite places to shop, Whole Foods Market, our first account,” says Siciliano.
And when the team was notified of the airing of the Shark Tank episode, Bon Affair was introduced to Rackspace.
“Rackspace was recommended to us by our web experts,” Siciliano says.
The ability to handle site traffic to scale when Shark Tank airs is crucial for a startup. So, in conjunction with the Bon Affair web team, Rackspace deployed teams of specialist from its Digital and Cloud Launch teams to consult on and properly configure the site so Bon Affair’s appearance went off without a hitch.
Siciliano says her love for health, fitness and having fun drives the passion at Bon Affair. In 2014, following her stellar Shark Tank appearance, Siciliano says she plans to continue making her spritzer vision pop.
“Selling throughout California, leading the trend for the spritzer revolution. We just recently started selling at Nordstrom, which is an exciting new account for us,” she says.
The Rackspace Startup Program helped Bon Affair prepare for its Shark Tank appearance on ABC, which gave its new brand of wine spritzers great exposure. Drop the Startup Team a note and let us know if you need help building your startup.
We are on our fourth day of a series of profiles of successful small businesses that are also our customers at Yahoo Small Business in honor of National Small Business Week. We will be sharing some of our favorite success stories throughout the week and we that you suggest and contribute your own stories of small business success on our Facebook account.
More than half of all working Americans either work for or own a small business and small businesses create almost 2/3 of all new jobs. Here at Yahoo Small Business, we are proud to say that some of these businesses are our customers. We have already profiled Strings and Beyond, BaconFreak.comand Langstons.com. Today it is the turn of Ranger Up, a business that uses an unusual attitude, strong social presence and solid core following to be successful and continue to grow. They also support veterans, other businesses and have a strong social conscience.
Please join us online at https://www.facebook.com/YahooSmallBusiness to let us know about your favorite small business – whether it’s your own or one that you want to let everyone know about.
OpenStack is the cornerstone for almost every television show we do – which is pretty astonishing considering the technology is just four years old (though, it’s been around longer than the lifespan of most TV shows).
Still, it’s crazy to think that it was just a few years ago we at DigitalFilm Tree started tinkering with OpenStack, and now the majority of our business is powered by it. The first OpenStack Summit that I attended was Portland, the Havana Summit; and now in Atlanta I am up on the keynote stage doing my best Zach Galifianakis impression for a Between Two Ferns-style presentation (I’ve been told we look alike, but I don’t see the resemblance).
You may recall that OpenStack is the lynchpin in my plot to save Hollywood. And working with OpenStack and Rackspace, my plan is starting to take hold. I meet with Hollywood bigwigs regularly to tout how OpenStack has changed our business and how it makes collaboration more efficient. I talk about it at the Entertainment Technology Center at USC. I evangelize it every chance I get – which I hope to get to do again when OpenStack Summit hits Paris in November (wink, wink). I’m forging a grassroots campaign to change the way the film and television industries collaborate and share film and data – similar to how OpenStack is sparking collaboration in the cloud.
Through my evangelism, I feel like I’m contributing back to a community that has given me so much. I’m contributing code, but I’m preaching the word of OpenStack.
DigitalFilm Tree is a pre- and post-production house. We work with the six major studios and nearly every major TV network. We use OpenStack in production – a major leap from me toying with it on a $600 box I built from Fry’s as my first devstack – and we currently have about a petabyte of Swift storage for the camera raw material, and we expect to double that next year.
OpenStack is truly changing our whole company from the inside out. Our OpenStack evolution truly was a snowball effect. I think of it this way:
Essex was “hey, maybe I should play around with this at home.”
Folsom was “hey, let’s give this to our dev/software team and really play around with this in software.”
Grizzly was “hey, let’s go to production with this on our software applications.”
Havana was “hey, let’s start putting multimillion dollar television shows on OpenStack.”
And Icehouse is the culmination of how do we really evolve our entire business around an OpenStack platform.
For us, what it really comes down to agility. We build up and tear down our infrastructure every few months. Let’s face it, every show is different and Hollywood is a fickle mistress – each project is a beautiful, unique snowflake. We share files between our private cloud and the Rackspace Public Cloud. OpenStack, like our environment, is open and evolving all the time – it helps us stay nimble. We’ve found that OpenStack and Rackspace represent the perfect marriage for our private and public cloud environments.
Overall, for me, I’m tremendously excited to go from someone who was just learning and playing with OpenStack to someone who is really helping tell the OpenStack story to the world.
This is a guest post by Guillaume Aubuchon, CTO of DigitalFilm Tree (DFT) a post, production, creative, consulting and software development company. Since 1998, DFT has played a definitive role in designing post and IT workflows for the media and entertainment industry. Clients include television, motion picture, independent and the technology industry. DFT fosters an academic approach to post and IT design. Known for its numerous books, whitepapers and engineering reports, DFTs advice is sought after by clients of all scale and scope.
Yahoo’s Marissa Mayer seems in no mood to put a full stop on her acquiring list. In a recent development reported by TC, Blink, a mobile messaging application that lets users share self-destructing messages, has been acquired by Yahoo. The deal term hasn’t been disclosed.read more