Social media marketing is constantly changing.
And the dimensions of photos & graphics on social sites change right along with it.
Don’t get me wrong, the updates are usually GREAT — they help keep social media fresh & alive.
But the changes can also cause pain for small business owners, social media managers & graphic designers, who rely on image dimensions to make their images POP & look professional.
For example, image dimensions for Twitter changed significantly with the new redesign:
(Looks more like Facebook, doesn’t it?!)
And sizing cover & profile images for the new Twitter layout can be tough — without a reference guide.
>> Click to Tweet <<
That’s why the folks at Insight180 created this informative infographic with the latest image dimensions for:
Bookmark this post so you have these image dimensions at your fingertips.
And share the infographic with your friends to help keep them up to date!
>> Click to Tweet <<
Updated Guide to All Social Media Image Dimensions
The post Updated Guide to All Social Media Image Dimensions appeared first on Post Planner.
If you’re running a business based on creativity, such as freelancing or selling your artwork, there’s really only one thing bringing in bucks for you. The more time that you can devote to actually doing your creative work, the more money you can bring in.
That can mean outsourcing tasks that have little to do with the main focus of your business — but that still need to get done. Here are 10 tasks you should consider outsourcing:
Taxes: Even if you get a kick out of doing math, your taxes are something better handed off to a professional. That’s because tax laws change every year. While you could invest the time to get a good grasp on what your taxes require this year, you might not be clear about next year. Since you own a business, you probably don’t have time to keep up with all the details of the tax code, so handing the job off to a tax pro is a good idea.
Production: Many creative businesses involve making what amounts to exact copies over and over again, such as a specific clothing design. Even if one of your selling points is that your pieces are hand-crafted, getting production help makes smart business sense. If you’re constantly stuck in production mode, when do you have time to create new designs?
Custom technology set-up: When it comes to any kind of technology, from building a new website to installing computer hardware, you can find tutorials and tools that will help you get the job done for no more than the cost of parts or hosting. Template-based website builders make it easy to get a site up and running. But if you want more customized technology solutions, consider contracting professional help. Someone who works on that sort of technology can do it in a fraction of the time it will take you — and your time is valuable.
Scheduling: It can take a ton of back and forth to get a meeting on the books, and if you regularly need to meet with clients, scheduling can quickly become a nightmare. There are both professionals and tools that promise to take the task off your hands, so why are you still messing around with scheduling your own appointments?
Cleaning: Especially if you have a workspace frequented by clients or employees, it needs to be spic and span. But during busy times, it’s easy to forget to vacuum the carpets and empty the recycling bins. A cleaning service can take that burden off your full plate. You won’t have to worry about anything beyond cutting a check and getting out of the way.
Bookkeeping: It can be a challenge for small business owners to keep up with their small business books, and the problem can be even worse for a creative business owner who’s more of a free spirit. Get some help. You deserve it.
Data entry: You’re doing things right. At conferences or meetings, you come home with hundreds of business cards to follow up with. Your bag is full of order forms after sales events. All of those details need to get into your system ASAP, but it might take weeks for you to get around to it. Have someone on call for data entry so you can get on with following up and filling orders.
Shopping: If you’re willing to spend time shopping for business supplies and equipment, you can probably save some cash. In the process, though, you’ve spent several hours that could have netted you more if you spent them on paying work. Figure out if it’s in your best business interests to let someone else do the purchasing.
Creative work other than your specialty: It’s tempting to tell yourself that you’re an all-around creative professional — you can write all your marketing materials, design a website, and take on every other creative task that comes your way. And, truthfully, you can probably handle the creative aspects fairly well. But all that time and effort spent on creative work outside your area of expertise detracts from the time and effort needed to produce the work that defines your business.
Anything you don’t enjoy: The simple truth is that you can outsource pretty much every task that your business requires to function. You can even outsource the creative bits of a creative business — although that’s not really recommended. But if there’s a part of your business that you don’t enjoy dealing with, you should look into outsourcing it. It’s rare that there are enough hours in your day to accomplish everything you want anyhow, so why should you be spending your time on something you dislike doing?
When you’re first starting your business, it might make sense to keep most of these tasks in-house — if your cash flow isn’t stable yet, you’re usually better off spending your time on tasks than trying to round up funds to pay professionals.
But as your business grows, consider outsourcing at least some tasks. It will allow you more time to be the creative professional you set out to be — and your business will benefit from it.
The post Outsourcing for Creatives: 10 tasks a creative business owner can — and should — outsource appeared first on GoDaddy Blog.
With more and more
enterprises moving their applications and their data warehouses to the AWS Cloud
(often with the help of
Amazon Redshift), there's a ready market for cloud-based Business
Intelligence (BI) tools. A good Business Intelligence tool can help you to make sense of the data that your organzation
generates, collects, and stores. You might want to analyze or aggregate complex data sets across multiple
dimensions, make statistical inferences, or generate visually appealing reports quickly and efficiently.
I am pleased to announce that the
MicroStrategy Analytics Enterprise
solution is now available on the
on a monthly subscription basis. This powerful tool supports a
very wide variety of new-age and traditional data sources and is able to
scale up in order to meet ever-increasing demands for analytics, reports,
and data visualizations.
You can purchase a license for
100 users in the Marketplace.
Each option includes access to
MicroStrategy Mobile Analytics and MicroStrategy Visual Insight, as well as
a complementary on-boarding session with a Certified MicroStrategy Sales Engineer and
access to Standard Support Services.
The monthly subscription fee for the 25 user option is just $500. Above that, you pay for the
processing and storage resources on a per-hour or per-GB basis, as appropriate. For example,
you can host 25 users on an EC2 m2.2xlarge instance with over 17 Gigabytes of
RAM for $2000.48 per month, plus any
Elastic Block Storage
allocated by the application. In
other words, you don't need to be a traditional "enterprise" to afford enterprise-class
Take a Look
Here is the overall architecture:
After you launch MicroStrategy Analytics Enterprise from the AWS Marketplace, you simply
initiate an RDP session to connect to the EC2 instance so that you can
configure and customize the product:
Here is an example of the web output:
And here's an example of the Mobile Analytics:
If you are ready to get started, visit the AWS Marketplace and
MicroStrategy Analytics Engine.
In case you missed it, a quick recap of the past week on WordPress.com, from community updates to new features.
If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users. While we have information on handling multi-regional and multilingual sites, the homepage can be a bit special. This post will help you create the right homepage on your website to serve the appropriate content to users depending on their language and location.There are three ways to configure your homepage / landing page when your users access it:Show everyone the same content.Let users choose.Serve content depending on users’ localization and language.Let’s have a look at each in detail.Show users worldwide the same content In this scenario, you decide to serve specific content for one given country and language on your homepage / generic URL (http://www.example.com). This content will be available to anyone who accesses that URL directly in their browser or those who search for that URL specifically. As mentioned above, all country & language versions should also be accessible on their own unique URLs.Note: You can show a banner on your page to suggest a more appropriate version to users from other locations or with different language settings.Let users choose which local version and which language they want In this configuration, you decide to serve a country selector page on your homepage / generic URL and to let users choose which content they want to see depending on country and language. All users who type in that URL can access the same page.If you implement this scenario on your international site, remember to use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region.Automatically redirect users or dynamically serve the appropriate HTML content depending on users’ location and language settingsA third scenario would be to automatically serve the appropriate HTML content to your users depending on their location and language settings. You will either do that by using server-side 302 redirects or by dynamically serving the right HTML content.Remember to use x-default rel-alternate-hreflang annotation on the homepage / generic page even if the latter is a redirect page that is not accessible directly for users.Note: Think about redirecting users for whom you do not have a specific version. For instance, French-speaking users on a website that has English, Spanish and Chinese versions. Show them the content that you consider the most appropriate.Whatever configuration you decide to go with, you should make sure all the pages – including country and language selector pages:Have rel-alternate-hreflang annotations.Are accessible for Googlebot's crawling and indexing: do not block the crawling or indexing of your localized pages.Always allow users to switch local version or language: you can do that using a drop down menu for instance.Reminder: As mentioned in the beginning, remember that you must have separate URLs for each country and language version. About rel-alternate-hreflang annotationsRemember to annotate all your pages - whatever method you choose. This will greatly help search engines to show the right results to your users.Country selector pages and redirecting or dynamically serving homepages should all use the x-default hreflang, which was specifically designed for auto-redirecting homepages and country selectors. Finally, here are a few useful reminders about rel-alternate-hreflang annotations in general:Your annotations must be confirmed from the other pages. If page A links to page B, page B must link back to page A, otherwise, your annotations may not be interpreted correctly.Your annotations should be self-referential. Page A should use rel-alternate-hreflang annotation linking to itself.You can specify the rel-alternate-hreflang annotations in the HTTP header, in the head section of the HTML, or in a sitemap file. We strongly recommend that you choose only one way to implement the annotations, in order to avoid inconsistent signals and errors.The value of the hreflang attribute must be in ISO 639-1 format for the language, and in ISO 3166-1 Alpha 2 format for the region. Specifying only the region is not supported. If you wish to configure your site only for a country, use the geotargeting feature in Webmaster Tools. Following these recommendations will help us better understand your localized content and serve more relevant results to your users in our search results. As always, if you have any questions or feedback, please tell us in the internationalization Webmaster Help Forum.Posted by Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts.
Did you know that some Facebook contest entries are fake? Have you thought about how fake entries can hurt your campaign? Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility. In this article you’ll discover how people cheat, and more importantly, how you can guard against prize [...]This post How to Stop Facebook Contest Fraud and Deter Prize Hunters first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan. In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business [...]This post How to Create a Business Blogging Plan first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
Prestashop is one of the best e-commerce solutions available and its free and easy to install via softaculous. Today I´m going to walk you through installing Prestashop using softaculous and then I´ll show you how to access the admin area. Scroll down until you find the Softaculous icon. Then click the install button on […]
The post How to install Prestashop using Softaculous appeared first on Small Business Marketing, Domain Names & Web Hosting Blog | Pickaweb.
WordPress Install Part 3 – Changing a WordPress Theme In this video we will change the WordPress theme from...
What is Softaculous? Softaculous is a very popular auto installer application that you...
How to Install WordPress via CPanel – Part 1 It is extremely easy to install WordPress especially if you...
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with [...]This post Facebook Video Metrics: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
In the week ending May 9, 2014, there are several deals on web hosting including a 50 percent discount from Media Temple on its Premium WordPress Hosting.
It’s been a rather long time since we’ve made any significant changes to our services, but over the last few months we have been working to improve things for our customers. The result of software and the hosting industry evolving means we can now bring you some fantastic new features and options that will greatly improve your hosting service, and give power users far more control and flexibility with their hosting accounts.
Modification and Revamp of Real-Time Limits
We run software called CloudLinux on all of our shared servers, which allows us to set real-time account limits on resources such as the CPU(s) and physical memory. The purpose of the software is to prevent a single account from causing performance issues on the server by consuming all of the resources, leaving none for everyone else. We’ve been using this software for quite a few years and are extremely happy with it. However, we’ve recently increased these resource limits across all servers to be more in line with todays hardware. This should improve performance for all sites because more CPU is available to all.
Removal of daily CPU Usage/Minutes
In addition to real-time system limits on CPU usage we also had a daily maximum limit on total CPU “minutes” consumed. The key problem with the system was it was yet another limitation of the service for customers to monitor and be aware of. We want to make things as transparent and restriction free as possible and we felt this is one area where because we already have real-time CPU limits (as above), another limit on top of that is unnecessary. We have now removed the daily CPU limits we had in place and have deactivated the systems that monitor and report this usage.
We have been contacted by users asking when we are going to provide support for PHP 5.4 or even 5.5 and higher. Because of the nature of shared hosting we try to avoid upgrading PHP to major versions as these could disrupt existing websites that rely on older versions, and may not be compatible with the changes made in newer revisions.
To combat this we have now deployed “PHP Selector” across all of our servers. This allows end-users within cPanel to choose the PHP version they want to use for their account, along with the specific PHP modules or extensions, and even PHP configuration settings that they want to use. No longer are you restricted by the PHP version we run by default (5.3.28), or the modules we pick for you by default. You can now choose from between PHP 4.4, 5.1, 5.2, 5.3, 5.4, 5.5 and even PHP 5.6! As well as choosing the PHP version you want to use, you can also select which PHP modules/extensions you want to have support for. If that wasn’t enough control for you, you can even modify some of the PHP runtime configuration settings to give you more flexibility than ever.
You can access PHP selector by logging into cPanel and choosing the ‘Select PHP Version’ option. Please note that this is cPanel account specific, and not website specific. If you change the version within cPanel then all of your addon domains will also inherit these changes. If you are a reseller and wish to make changes to any of your sub-accounts, you will need to login to each corresponding cPanel account to make these changes.
Global SSH Access
All users on all shared, reseller and semi-dedicated hosting packages now have SSH access by default. We have removed our firewall restrictions where previously you had to enter your IP address into our client area, but have instead changed the SSH port to 2222.
To further try and improve SSH security we have also disabled password authentication. SSH access can now only be achieved by using an appropriate SSH key which can be uploaded via cPanel under the ‘SSH Access’ subsection. If you do not have an SSH key you can also generate one using the same link, and then download this key to be used in an appropriate local SSH client.
We have implemented “CageFS” which works to further isolate accounts from each other. This provides a significant layer of security on shared hosting and can help reduce cross-account attacks.
Additionally we have also implemented real-time file virus/malware scanning. When a file is added or modified on the server, it is immediately scanned by a set of tools that attempt to identify if the file is known to be malicious, such as a virus. If the file is known to be malicious or have malicious content inside, it is moved to quarantine for further investigation and/or removal by a member of our team. Typically when an account is compromised the attacker will use the account for various malicious activities. This could be spamming, setting up a fake phishing website or simply attempting to attack the other accounts on the server. With the new real-time scanning systems in place we can detect many of the most common malicious scripts and tools as soon as they are uploaded and remove them automatically. Of course, this will not prevent the exploitation or attack of a website, however it should help reduce the damage caused by these attacks.
Finally, we now have basic hardware DDoS protection in place across all of our US servers. This should help protect us against small to medium sized DDoS attacks such as those experienced on one of our servers last year.
Daily User Accessible Backups
A huge thank you to all of you who completed our recent ‘Backup’ survey. Your information has been invaluable and confirmed our suspicion that backups are something that certainly needed to be addressed. You may have been aware that our current backup policy has been that we do take backups of all of our servers, but these are for disaster recovery purposes (if a server was to completely “crash” and need to be replaced). This data was not accessible to clients and was not structured in a way where we could retrieve individual data for you. This is no longer the case!
We agree with your survey responses, and believe that as a hosting provider it’s up to us to backup your data for you. This data should be accessible to you at all times, and if you accidentally delete something or simply need to roll back your data for any reason, you should be able to do this as part of the service and completely on your own. We also believe that this is something that should be standard with our service, and not something that is sold as an addition or premium product to the hosting itself.
We’ve now added this feature to all shared, reseller and semi-dedicated hosting accounts. You can access your backups from within cPanel by selecting the ‘R1Soft Restore Backups’ option. We’ll be posting full knowledgebase articles/tutorials on how to use this system in the very near future. For now, you can view the official documentation on accessing and restoring backups from the Idera Website located here
Some notes about the system; we backup your account approximately 4-6 times a day, and store these backups for 14 days. That means you have access to approximately 84 different “snapshots” of your account data over the last 14 days. These snapshots can either be directly restored to the server in a few clicks (including MySQL databases), or you can choose to download this data to your local machine. Accidentally deleted a file or folder and need to get it back? You don’t have to restore the entire account, you can simply tick the file or folder you want to restore from any of these snapshots and in a few clicks it can be completely recovered. We think it’s a fantastic system and hope you will find it an essential part of our new service going forward.
If you are a reseller, you will need to login to the individual cPanel account directly in order to access a backup for a specific account. There is currently no global system for resellers to manage backups for all sub-accounts, as these backups work on an account level basis only.
We have more changes planned for the near future, but for now we hope the above will prove beneficial and advantageous to you all. We try to take all feedback we receive on board and where possible change our service for the better.
If you are experiencing any issues with any of the above new features, or wish to discuss anything contained within this blog post, please get in touch with us either via support ticket or using the comments section below.
Thank you very much for choosing ThisWebHost.
The managed WordPress hosting space saw some improvements this week from two WordPress hosting providers: Media Temple and Pagely.
Security researcher and Opera developer Yngve Nysaeter Pettersen released a blog post Wednesday discussing the implications of quick reaction to patch the Heartbleed vulnerability. Rather than best practices and critical thinking prevailing, patches may have been installed that infected previously unaffected servers. Pettersen said, "It is difficult to definitely say…
Each month, we scout for great blogs in the Typepad Showcase that fit a particular theme and are guaranteed to inspire. Today, in honor of Mother's Day, we've hand-picked ten great Typepad blogs written by moms. Not your typical Mommy Blogs, these are guaranteed to captivate, inspire, make you laugh, and make you think - whether you're a parent or not. Click through the photos below to visit each blog, and see why we think they're fantastic (and don't forget to call your mom).
Find Joy in the Journey
Kiss My Bump
Rush and Rest
Megan Tietz: SortaCrunchy
We hope you enjoyed our roundup of fantastic Typepad blogs! Check out more great parenting blogs right here. We'd love to see your blog in the Typepad Showcase, so go ahead and submit it today - you might just see yourself in the spotlight!
For those of you who don’t know, Trove is the newest integrated OpenStack project. We have been working on it for over two years at Rackspace, and it’s been a wild ride. We’ve had a ton of help from our friends at HP, who have been on this roller coaster with us for a long while as well. You’re sure to hear more about Trove at OpenStack Summit Atlanta next week, but today I’d like to take a walk down memory lane with Trove, and talk about how it went from a small project started within Rackspace to the treasure it is today.
In The Beginning…
I remember chatting with my leadership team about a database as a service project, and wanting to help lead the project from the developer side of things. We had a few amazing engineers who helped architect the big picture. We started down a path of “build it ourselves,” and began using a bunch of Java tooling to get that done. At about the same time, Rackspace was adopting OpenStack Nova (in our public cloud) and, after much discussion, we decided to pivot and build the system on top of Nova. Looking back, that was the best decision we’ve made to date on the project!
Back then Nova, Glance and Swift were the big three projects in OpenStack. We dove into Nova and learned all that we could. And it was then that we made our first mistake. The Rackspace DBaaS team and I thought that Nova should have an *aaS API, with database being the first thing that we implemented. We started building we called RedDwarf to go along with the Nova star theme.
<sarcasm>RedDwarf is also, apparently, was the name of a TV show across the pond.</sarcasm>
In steps HP. I had some Google hangouts with a few of the HP database team, and they wanted to help. There was one problem: they disliked the way we were inside Nova. After more chatting, I decided to do a stealth rewrite of RedDwarf, and call it RedDwarf Lite, a-la the Keystone Lite rewrite. So for the next four weeks I spent nights and weekends banging out what would become the new foundation of what we call Trove today. (You can thank me or blame me.)
Let’s fast forward to Grizzly. During the Grizzly summit, the Rackspace and HP teams got together and drafted our incubation form. It was an exciting moment. Until then, we were still paying the tax of open source, and getting none of the benefits. We were excited to become an incubated project and get traction and support from the OpenStack community. A few weeks later we went up to the OpenStack Technical Committee, pleaded our case and we were rubber-stamped. Incubation. What a cool thing.
We spent a cycle in Incubation. During this time we grew and had some setbacks. We had done as much as we could to be in line with the ecosystem. But we didn’t do enough! We spent the next six months “falling in,” so to speak. We had a giant uptick in support form other companies. Mo developers, Mo problems. But, it was starting to pay off. These were good problems to have. We also took the time to change our name from RedDwarf to Trove. We decided a treasure trove was a good place to store your data. So Trove it became.
Six months later I went back to the TC. It was time to apply for Integration. After a few good conversations, we passed another milestone. We would be integrated in Icehouse. Alliteration at its finest. And at that point, I become an official PTL. I even got a cool rainbow unicorn hat for it. Well, I’ve had the hat for a while…
Ok. But What About Trove?
If you’ve gotten this far, you are probably thinking to yourself “why the heck hasn’t this guy said anything about Trove?” Well, good question. Let’s talk about what Trove is now. Trove is, and always has been, Database/Datastore as a Service. We currently have great support for MySQL, and experimental support for Redis, Cassandra, Couchbase and MongoDB. That means both Rackspace and HP have deployed their MySQL Datastore and we have companies that have deployed the others in some form or fashion. They may not have backups, or may not be as fully vetted as MySQL in Trove.
Trove is currently single instance. We will get into clustering and replication in a bit, but for now, lets talk about what Trove currently does. Trove can spin you up a database instance, which is secured by default. As a customer, you can request backups (incremental and full), and restore those backups into a new instance. You can edit configuration files for your Datastore. For MySQL, you can also add users and schemas to your database instance.
So if you want to know more about the present of Trove, you can learn all about it on the OpenStack wiki and doc page. Of course, you can also view the docs on docs.rackspace.com as well, since we are running trunk Trove in production!
Future Treasures In Trove
So this is fine and dandy, we are an official OpenStack project. But we are only single instance. When are we getting clustering? Replication? Point in time recovery? Where is all the CoolStuff ™???? These are all great questions. The Trovesters are working hard to make Trove a world class Datastore infrastructure system.
Replication and Clustering are not easy. Neither is designing an API that will work for MySQL, Redis, C*, Mongo, Couch and just about any other Datastore you can think of. We are taking a step back here, and have been working on a Replication and Clustering API for a while now. We don’t want to build something half-baked; we want this to work and we want it to work well for our users. We have discussed it heavily at a few summits as well as a mid cycle sprint. We are close. We have a few companies building out the implementations as I type this.
Scheduler is such an overloaded term in OpenStack. But Trove needs one to be able to deal with maintenance windows, for automatic restarts and upgrades. Trove also needs it to be able to do scheduled backups for point in time recovery. This is something else that’s on the horizon (no pun intended), and it will help us with multiple features in Trove. It will be exciting to see this being built.
So that leaves us with some open questions, one of which is: How far should Trove go into the management of your services? We have aspirations of allowing auto scaling with OpenStack. We also want to help heal your services when they go down or slow down. If your replica goes down, Trove needs to step in and fix it. It’s going to be real fun to solve how we do that. This is where the rubber meets the road. This is how we differentiate ourselves from other Datastore services. This is the future of Trove.
If you’re at OpenStack Summit Atlanta next week and want to learn more about Trove, I’ll be co-presenting with Tesora vice president of product development and Trove developer Doug Shelley at 11 a.m. Thursday, May 15. Join us for “Introduction to OpenStack Trove: A Multi-Database Development with MongoDB and MySQL.” And be sure to check out other Racker-led talks throughout the summit.
Congratulations! You’ve hit your academic goals and are now now at a turning point in your life to make some big decisions. Graduation is trending on Pinterest and it seems like a lot of you are planning the next chapter.
But there’s no reason to be nervous about what’s in store for your future because in this week’s Pin Picks—and with a little help from our Pinners—we discover 5 ways to survive after graduation
Revive a resume - If you are looking for ways to brand yourself and show off your skills for the job market, Rick McCawley shows us a board with tips, tricks and templates on how to enhance your resume.
Follow Rick McCawley’s board Resume on Pinterest.
Set the stage - Public speaking can send all the butterflies in your gut into a frenzy, but Jake Shannon shows us how to bring out the confidence in any setting with ease, especially in a job interview.
Follow Jake Shannon’s board Public speaking on Pinterest.
Rock an interview - When chatting face-to-face about new opportunities, Vera Chapman shares ways to prep for all types of questions, have the best body language, and even wardrobe tips.
Follow Vera V. Chapman’s board Interview Prep on Pinterest.
Take the scenic route - Sometimes the best way to figure it out is to step away from it all. If you’re looking to find some new perspectives abroad, take some travel tips from Caz and Craig.
Follow Caz and Craig @yTravelBlog’s board Travel Tips on Pinterest.
Dorm 101 - If the next stage is at college or a university, Lenora Ramsey shows us how to organize and coordinate a seamless education experience.
Follow Lenora Ramsey’s board College Survival on Pinterest.
(Wildcard) Blow of some steam - If all else fails, pat yourself on the back and know you’ve come this far. Carrie Bispring shows us the key to figuring out the next steps is to first stop and celebrate every milestone.
Follow Carrie Bisping’s board Graduation Party Ideas… Food, Drinks, Decorations on Pinterest.
A huge congratulations to everyone looking forward to the next phase of their lives after academics. But even if you’re not graduating or in school, keep browsing Pinterest for more discovery ideas. And of course, tune in next week for more Pin Picks.
—Pari Mathur, Content Guru, Currently pinning to Life is Funny
Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up.
I need to rank #1
Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2 of the SERP and onto page 1, be careful. Often the click through rate (CTR) of the top spots on page 2 are far better than the CTRs on the lower positions on page one. If you rank well on page 2, be careful when planning your assault on page one. Unless you can get above the fold, it might be better to stay put and own the top of the second page. All of this will, naturally, vary a great deal form site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example.
My Title tag will save me
It’s important, but even the most well-crafted title tag can’t elevate a site skipping everything else. This is a somewhat common refrain from bloggers as some of the most popular platforms don’t include things like meta descriptions in their base code. Plugins exist to easily add them, and allow access to a bunch of other common areas SEOs like to fiddle with. You should spend time getting the title right, but this alone won’t save a sinking ship.
Social is all I need
Social takes time, I can’t be bothered with SEO, so I’ll just do social. There was a time when ranking a website was like making consommé. You wanted one thing – clear broth. At that time, you could focus on a single tactic and it would boost rankings. Today it’s more like trying to make the world’s best seafood chowder. Success depends on a complex mix of ingredients, freshness and timing. One ingredient alone won’t bring success, and yet without that one ingredient, you don’t have a chowder.
Videos are all I need
People like to consume content in videos. Videos are easy to produce and easy to consume. It’s pretty easy to make high quality videos today, and even if you don’t the expectations of people online have aligned with more modest efforts. But let’s face it, embedding videos can negatively affect page load times, frustrating visitors. And a video alone won’t help rankings. You’ve got to give the engines something to understand, as they’re not going to “watch” that 4 minute rant you posted. Transcripts are a great way around this little issue. Videos are a great part of growing your content, but aren’t a silver bullet, despite what some ads on Facebook would have you believe.
Buying ads helps my rankings
Nope. No amount of ad buying will get you organically ranked higher. If you still believe this today, click here. The instant and engine starts determining ranking based on ads bought is the instant it loses credibility. Game over, Player One.
I make awesome content
Maybe you do, but it’s not your call to make. Great content is content that’s deemed great by searchers and visitors to your site. All the standards in the world won’t help you if no one likes your writing style, voice or message. Grammar affects how people (readers) perceive you, so that can have a direct impact on engagement and rankings. But never delude yourself into thinking what you produced is excellent just because you put time into it. Watch what visitors engage with and seek to follow that same pattern.
Links are all I need
While important as a vote of confidence for the content they point to, there is simply so much link spam these days that it’s tough to know where to turn. Obviously buying links is a dead end, and it doesn’t matter how you split this hair: sharing, encouraging, incentivizing, buying – it’s all the same. You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural. If an engine sees you growing tem naturally, you’re rewarded with rankings. If they see you growing them unnaturally, you’re rewarded with penalties.
Marking up my content will help it rank
No. It will help the engine gain a better understanding of your content, and allow us to use that content in unique ways in the SERPs (should we choose to), but installing the code doesn’t boost rankings.
Usability is different than SEO
While technically a different discipline, its time more folks starting seeing them as similar. Both focus on improving a website for users. Investing in SEO and not investing in usability is like tying one sneaker and going for a run. Yeah, you’ll be OK, but wouldn’t it be a better experience with both shoes tied?
SEO is all I need
Do you want consommé or chowder? SEO is foundational. It’s important and can fuel growth. Like Soylent, it’ll keep you going. But maybe you’d rather sample the entire buffet?
Duane ForresterSr. Product ManagerBing
More than 100 major technology companies have voiced opposition against a new proposal from Federal Communications Commission Chairman Tom Wheeler that would make concessions to a "pay to play" model of network management that would allow ISPs to charge companies for preferential treatment.
To honor Mother’s Day last week, we asked you to submit favorite memories of mom. And thanks to you, we were inspired by your wonderful moments of nostalgia, remembrance and all good things that make mom mom.
We just wanted to take some time to share a few boards that made us laugh, get teary-eyed, and reflect on what makes mom special. Here are 10 boards that has us admiring your mom:
Memory Lane with my mom - Shirley Hamm thanks her mom for enabling her giving her a sweet tooth. Growing up, she was allowed to pick penny candy at the local store.
Make mom happy for Mother’s Day - Scott Daly remembers his mom’s recipes, but more importantly, her love and warm hugs.
Follow Rachel Monday’s board Mom: From A to Z on Pinterest.
Mother’s Day - From hand-written love notes to the exhilaration of Christmas morning, Donnie Young treasures 20 years of joy with her mom.
Mom: from A to Z - With Pins, Rachel Monday shares a creative ode to her mom and grandma using every letter of the alphabet.
25 things I love about you (Mother’s Day challenge) - Support, positivity, optimism and love are all qualities Melissa Anclaux cherishes about her mom.
Maman je t’aime - Emille Benn was raised in France and given a Spanish heritage all thanks to her mom. Even though they’re miles apart, this board helps her stay close to her mom’s heart.
Follow New mommy Melissa Anciaux’s board 25 things I love about you (mothers Day Challenge) on Pinterest.
Memories of my Lovely Mother - From cologne she wore to the rings on her hands, Barb Keltner shares beautiful experiences about growing up with her mom.
Supermom - Brooke Barton’s mom never missed a single recital for her three daughters, among all her other “super-powers” outlined on this board.
This is my mom/best friend and my inspiration - No matter how tired or exhausted Debee Morelli’s mother never failed to tell her kids that she loved them each day.
My mom became a genius when I turned 28 - It was only when Heidi Britz turned 28 and had a baby of her own, did she realize how many fantastic qualities her mom instilled in her today.
Follow Heidi Britz’s board My mom became a genius when I turned 28 on Pinterest.
Thank you for everyone who participated. And if you haven’t already, there’s still time to create a board with all the best memories of mom and send it to her this Sunday.
Happy Mother’s Day to all, and happy Pinning!
—Lauren Michaels, Marketing, Currently pinning to Ode to Mom
FireEye has reached an agreement to acquire network forensics company nPulse Technologies Inc. for $70 million, the company announced this week. The acquisition is expected to close in Q2 2014.