Today, Monday May 12th, is the first day of National Small Business Week and in honor of the event, we will be sharing some of our favorite success stories from Yahoo Small Business customers and we will be asking all of you to suggest and contribute your own stories of small business success on our Facebook account.
Ever since .KIWI let us race a bobsled to celebrate a powerhouse New Domain sponsorship of the New Zealand Olympic bobsledding team (.KIWI, name.com, .XYZ, .NINJA, .BUZZ, .CLUB .HIV), we’ve been keeping a close eye on what they’re up to. Turns out we’ve been watching for good reason: the .KIWI team is also sponsoring the 2014 Commonwealth Games in Glasgow this year.
If you’re a New Zealander, .KIWI sponsoring the Commonwealth Games probably seems like a genius idea. Kiwis love sports and they love the Commonwealth Games. If you’re American, you might be asking what we were asking—what are the Commonwealth Games?
Turns out that the Commonwealth of Nations, a group of 54 member states (most of which are former members of the British Empire), has been throwing a huge sporting event every four years without America. Can you believe it? The nerve. We’re truly hurt guys.
If you’re like us, you might want to know more about the Commonwealth Games. Here’s the five-minute breakdown:
Ten fast facts about the Commonwealth Games
The games started in 1930 and have run every four years since, with the exception of 1942 and 1946, during World War II.
The Commonwealth Games are the 3rd largest multi-sport event in the world, after the Olympics and the Asian Games.
Six teams have attended each event: New Zealand, Australia, Canada, England, Scotland and Wales.
The Commonwealth Games were the first fully-inclusive international multi-sport games starting at the Manchester Games in 2002, when para-sport players were counted into the general metal count and as full members of regular teams.
The sports played are mostly the same sports seen in the Olympics but include some Commonwealth-specific games, like lawn ball and netball.
There will be 6,500 athletes representing 71 nations competing in 17 sports over 11 days in the 2014 Glasgow Games.
The games are officially opened by Queen Elizabeth, who is the head of the Commonwealth.
Australia is the winningest country in the Commonwealth games, with over 803 gold medals and are the only nation with over 2,000 medals.
Commonwealth countries make up 26% of the world’s population and account for 15% of global Gross National Income.
The latest country to join the Commonwealth was Rwanda in 2009.
Most bad-ass sports in the Commonwealth Games (just a humble opinion)
Fast fun fact about Kiwis:
Ever wonder why a New Zealander is called a “Kiwi”?
This is why, straight from Wikipedia, the most factual source of information in the world:
The name derives from the kiwi, a flightless bird, which is native to, and the national symbol of, New Zealand. Unlike many demographic labels, its usage is not considered offensive; it is generally viewed as a symbol of pride and endearment for the people of New Zealand.
Get your .KIWI domain name right now – .KIWI just opened for general availability.
Since Rackspace co-founded OpenStack in 2010, we’ve eagerly watched the project grow and mature. Today, the next phase of OpenStack’s evolution has been made available to the public – The OpenStack Marketplace.
In the spirit of creating a truly open ecosystem for clouds of all kinds, the OpenStack Marketplace lets interested users and developers browse products, services, applications, consultants and training solutions. It also lets users compare different OpenStack providers to choose the right service or get the tools they need to build and host it themselves.
The Marketplace helps users make informed decisions and encourages the development of rich OpenStack offerings that continue to foster innovation and interoperability.
The Marketplace is divided into five sections:
Public Clouds – where users can shop around between different IaaS public clouds using recent versions of OpenStack.
Distributions and Appliances – software to help build OpenStack-powered public and private clouds.
Consultants and Systems Integrators – here, users of the Marketplace can hire or consult experts and guides to help answer their OpenStack questions.
Training - new to OpenStack and don’t know where to start? Or are you an expert just honing your craft? Either way, you can learn from your fellow OpenStack developers here.
Drivers – powered by the community-led DriverLog project, this section of the Marketplace contains fully tested and compatible OpenStack drivers.
Each product and service included in the OpenStack Marketplace has met specific technical requirements and provides transparency to help users determine their best OpenStack path. Rackspace and the other vendors involved in the Marketplace will continually update information to ensure users have the latest details.
The OpenStack Marketplace is an important step for our community. Moving beyond OpenStack’s established position as robust, production-ready, enterprise-grade cloud software, the Marketplace illustrates the power of the community – it’s come together to shape the future of open clouds. OpenStack is starting to grow beyond its developer roots and now includes smart, responsible enterprise companies that have thrown their weight behind the project and have become very involved in the Marketplace. Among them are Dell, Canonical, HP, The Linux Foundation, SUSE, Red Hat, IBM, Mirantis and – of course – Rackspace.
OpenStack Summit Atlanta runs through Friday and Rackspace is there in full force with a number of presentations and speaking sessions. Check out the lineup of where you can find Rackspace OpenStack specialists throughout the Summit.
With an entry into the US stock market looming, the Alibaba Group has announced that its cloud computing subsidiary, Aliyun (also known as AliCloud), is opening a Hong Kong data center.
With our new blog design, you have easy access to the relevant information you need – anything from company announcements and product news to industry trends discussed by experts here at 1&1 Internet.
With several posts each week, readers can find information pertaining to multiple areas of interest by simply selecting an overall category from the navigation menu above:
Company – In this category, you can find announcements about 1&1 Internet, including awards, partnerships, new company developments, and more.
Products – Stay up-to-date with 1&1’s latest product launches and enhancements, including feature lists and customer testimonials by checking out this category.
Net World – In the fast-changing Internet landscape, many new developments and changes occur in the industry that can affect the average Internet user. In this section of the 1&1 Blog, we write about the issues and emerging technologies that transform the online world.
eBusiness – If the internet is an important aspect of your business, this section contains the news and information that can help your business prosper in the digital marketplace. Visit this section to learn about 1&1’s eBusiness solutions, techniques, and examples of how 1&1 customers have achieved success online.
Finally, you will notice many other links to help you find information. The search function can help you locate specific articles or authors, and you can quickly find 1&1’s social media channels as well.
Check out our old design vs. the new design below! Have any questions or suggestions for how we can improve? Let us know in the comments!
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This Wednesday, May 14, the WHIR is hosting a webinar with HP IT director Volker Otto. He will be sharing how he implemented HP Moonshot in six HP data centers hosting applications within the HP.com environment.
We are on the road the rest of this month all around the globe, and would love for you to join us. You can track where we are through our events page as well as via @TwitterDev.
Awesome shot of @romainhuet flying a drone during his presentation this morning at #apistratAMS pic.twitter.com/2a0ZazqXO6
— API Strategy Conf. (@apistrat) March 27, 2014
FISL (Open Source International Forum) (Porto Alegre, Brazil): May 9, 2014Join local developer advocate Luis for his talk on “API Streaming on Twitter”.
Seedcamp (Berlin, Germany): May 12-14, 20014Chris will be joining to help with pitch training, mentoring startups and talking about the Twitter Platform. You can also find him at the Startupbootcamp Berlin Tuesday afternoon as well.
Music Hack Day (San Francisco, U.S.): May 17-18, 2014We are excited to sponsor and offer an awesome prize at this 24-hour event. Ryan will be there to help you build something cool on the Twitter Platform and explore how the future of music is integrated with Twitter.
Solid (San Francisco, U.S.): May 21-22, 2014Andy is speaking on the Internet of Things and MQTT, and is looking forward to chatting about Twitter APIs to any attendees interested in learning more.
MBLT International Mobile Conference (Moscow, Russia): May 23rd, 2014We are excited to be part of this global event. Don’t miss Chris talk about “Living in the Mobile Future” and panel discussion on Mobile first or “Yet another sales channel”.
APICon/quest Hackathon (San Francisco, U.S.): May 27, 2014Compete with more than one hundred developers over the course of 18 exciting and exhausting hours. Join us at our workshop led by developer advocates Ryan and Andrew and be inspired to develop something cool with the Twitter Platform and Gnip.
APIdays Mediterranea (Barcelona, Spain): May 29th, 2014Come hear Romain talk about “Connecting to the Pulse of the Planet”. From his last few talks, his demos are innovative (and often fly).
DigitalK (Sofia, Bulgaria): May 29-30th, 2014We’re excited to be part of the leading SSE technology event. Chris will keynote a discussion on what it means to live in our mobile, connected world.
Check out our Twitter Developer events page for a full listing of upcoming events. See you on the road!
A Russian web host has been found guilty for violating intellectual property rights, according to a radio broadcast by the Voice of Russia on Monday.
Everyone strives for success. Oftentimes, we measure our success by how much money we make, our ability to climb the corporate ladder, or the car we drive. Those things represent an outward appearance of success, but do money and fancy cars fully encompass what it means to be successful in life?
Arianna Huffington, Editor-in-Chief of The Huffington Post, was a recent guestof the LinkedIn Speaker Series, and she shared her thoughts about what’s missing from our current definition of success. In her book, Thrive, Arianna talks about a new metric for success – one that helps us not just succeed, but thrive. This metrics takes into account our health & our happiness, in addition to our career success. It consists of four pillars:
Well-Being: We sacrifice a lot more than our time when we push ourselves to the limit. It’s vital to our health, career and success to treat ourselves more kindly – getting in the recommended eight hours of sleep a night, staying active, and making sure we’re taking time to recharge with our friends and family.
Wisdom: In a world where we’re constantly emailing, texting, tweeting, and updating, it’s easy to live a reactionary life – one where we’re constantly being pulled in multiple directions and feeling stressed. We have to narrow our focus to the things that are truly important or truly urgent.
Wonder: Taking a few moments to fully appreciate a sunny day or a friendly gesture from a coworker can boost our spirits and reduce stress. Make sure you take the time to reconnect with the small joys in life to keep daily stresses in perspective.
Giving: Volunteering, donating, and doing random acts of kindness are not just about good karma. Studies have shown that people who participate in volunteer programs are happier, healthier, and more productive at work. Take a look at volunteer opportunities in LinkedIn’s Volunteer Marketplace to identify ways you can use your talents to make a positive impact.
The full video of Arianna’s talk at LinkedIn Speaker Series is below:
Inspired by this talk, I’m taking some time out, turning off my phone, and going for a walk around the lovely city I call home, San Francisco. I’ll have the chance to rethink the way I define what makes me successful day-to-day at work — and focus more on how I can thrive for a lifetime.
“Someone can always do your job a little better or faster or cheaper than you can.”- Seth Godin
The marketing guru’s statement echoes the sentiments of the current trends in business. Most webmasters feel growing pains when they need to expand from their existing setup to a larger one. But, the pinch or the impact truly strikes when a competitor offers the same service with better deals and faster speed online. Your competitor has probably moved onto a dedicated server.
A Dedicated Server Brings your Business Up To Speed
Dedicated server hosting usually involves a single computer which is dedicated towards the needs of a particular network. By having a server that is dedicated towards hosting, storing data or even communicating with other computers, businesses have the advantage of space, time and future resources. Here’s a look at the advantages of having a dedicated server.
Dedicated or shared?
Managed dedicated server hosting is practically viable despite being a bit more expensive than shared server hosting. When it comes to the decision-making process for a shared server or a dedicated server, check for factors that will make it easier for your business to propel ahead. We give a detailed run-down of the difference between dedicated and shared servers.
Number of sites hosted
Only your site or company has access to the server and it will be restricted to only the person/persons within your company to whom it has been allocated, no one else can use this server.
Maximum number of users or sites can use this server as there are no boundaries on the number of people and companies who can share this server
Provides the maximum or the highest amount of bandwidth to the user as the server is not shared with any other user.
Little or very low bandwidth provided that is usually restricted to the amount of usage.
Maintenance and management
The user has complete control and responsibility of the web hosting server to ensure its smooth functioning.
The website host provider installs, manages, controls and ensures the security of the servers. Users have no control or management on the server.
As there is only one user, there is only one cost associated with the server that is not shared. It is likely to be expensive.
As there are several users, the cost of the server is shared with other users.
You have complete control of the security applications, firewalls and programs to be installed.
Shared hosting servers are protected by the provider of the hosting server.
Possibilities of being blacklisted
Yes. This usually happens as someone else on the shared server is already engaging in unethical activities.
Choosing the one:
Choosing between a dedicated server and a shared one should be practically easy. In an effort to choose convenience and low cost, most businesses choose to go with shared servers. Yet, despite the cost aspect, there are some definite advantages of having dedicated servers. So, if you are going to choose a dedicated server instead of a shared server, then, look out for these factors to improve your decision making process. Here’s what need to check out in your server:
Check the compatibility of the OS in your server. Also, the open source stack involves should be vetted out for Ruby on Rails, Linux or even an Apache/php/mysql server.
By deciding on the technology stack, you can evaluate the amount of RAM that you need for your architecture.
To deal with performance issues, its best that you choose a dedicated server such as those offered by recognized server providers like the ones at the ResellerClub.
In order to host images, videos or any other multimedia options like flash applications, its best to choose a server that offers the optimal bandwidth and disk space.
Check for monthly prices and setup costs. Compare the rates for software licensing, upgrades and parts, apart from other management plans and additional services.
Featuring amongst the top of the lists of the best providers of dedicated servers is the ResellerClub. Compared to relatively good providers like Godaddy.com, ResellerClub is more popular for the following three reasons:
Flexibility: Resellerclub dedicated servers are designed to suit the needs of those involved in web hosting for personal use or for any business.
Fair prices: If you thought that dedicated server web hosting is expensive business, move away from the other providers and check out the latest offerings from ResellerClub.
Reliable and bankable support: When it comes to the close to zero downtime and round the clock support, then it’s time that you ring up the support staff at the ResellerClub.
Perhaps, a better view of ResellerClub’s services can be seen in this direct comparison of products:
Dual 1 TB
As the statistics show, 62% of all websites in Alexa Top 10k by traffic are hosted on Dedicated Servers.
Lastly, the choice of the ideal server is it dedicated or shared should be determined only the conditions those that are unique to your business or personal use. Don’t hesitate to hunt for the ideal distributor of servers that follow the conditions based on your requirements.
It’s easy to let enthusiasm get in the way of execution, especially when you’ve worked hard and have a lot to celebrate, as the OpenStack community does.
We are, after all, in the age of breakthroughs and breakout success; the time of turnover, turnaround, startup and buyout; the era of relentless revision to the core concepts of computing—the turbulent today that we each inhabit ever so briefly until we’re thrust mercilessly into an unknowable tomorrow. It follows then, that in the four years since Rackspace started OpenStack with support from engineers working for NASA that we ought now to be able to proclaim victory.
That’s the way these days. Those who are inundated by the ethos of “move fast and break things” and bombarded by the tired tropes of “disruption” are always looking for the quick commercialization, the easy exit.
Those who want to move deliberately and build things can seem out of step with the tempo of our times.
My greatest concern about OpenStack today is that this ambient expectation of quick hits and instant gratification could force us to factionalize, fight each other, mistrust motives and suspect self-serving agendas—all to the detriment of our collaboration and progress toward our shared goal of a Planet Scale Cloud Operating System. We need to continue to co-create OpenStack in cooperation with developers, operators, users and advocates.
This is hard work. Building always is. Building something truly transformative that can shepherd in a new era in computing is more work than any one of the companies involved in OpenStack could have done on its own.
And that’s what I want people to remember as we go into this week of work together at the Atlanta Design Summit: what we are doing is no small thing. It requires real coordination, cooperation and sustained effort to build this interoperable cloud operating system, real conviction to create the foundation on which the future will be built.
We each have invested our energy, our intelligence and our limited time on this planet to bring OpenStack to life. Now how do we grow it, nurture it and help it live up to its potential power—not only running scaled applications and mission-critical systems but to ultimately open the door to the Internet of Things?
I’ve been thinking a lot about this and working with others at Rackspace and on the OpenStack Board to come up with a way forward for the entire community. It fundamentally takes two things: contribution and trust.
We’ve traditionally thought of contribution in terms of code. That’s a good start, but we can also encompass the contributions that enable code creation. We can embrace the operators, users, advocates and others in our community. Operators can tell us what works and what works at scale. Users can give us guidance on what they want and what they need. Advocates can help us find the things that are going to connect with the developers, operators and users that are coming to our community for the first time. Each of these contributions is important and ought to be an integral part of how we co-create OpenStack together.
Doing this will help resolve the fundamental technical tension we face between running a stable core and incorporating innovations. Close co-creation relationships, especially between developers and operators, can go a long way to balancing stability and innovation.
We’ve been working at this at the board level too, by developing a set of standards and tests called DefCore. Our hope is that DefCore will help the community understand what projects are stable, widely used and key to interoperability. I’ve written about some of the more technical aspects of this work on my blog. The core is what the greater ecosystem and its innovations can come together around. We need both the core and the ecosystem to move forward.
But this co-creation can only be captured and capitalized on if we have a foundation of trust in our community. Trust enables positive and productive interactions. Trust gives us the ability to give voice to the positions we’re passionate about without being viewed with suspicion. “Conflict without trust is politics,” writes author Patrick Lencioni. “Conflict with trust is a search for the truth.” Trust takes us toward a better truth together.
The pressure to make money on OpenStack is going to intensify and each member of this community is going to feel it. I can tell you today that there will be plenty of money to go around when we create a true Planet Scale Cloud Operating System—the entire world is going to build on top of it. But to get there, we need to set aside our individual differences and see beyond our short-term goals to the bigger brighter future that we can co-create today.
With so many creative (and prolific) voices, it's hard to keep track of all the titles published by our bloggers. Here's another selection of recently published books by WordPressers.
The post Four Mistakes to Avoid When Starting Your Business appeared first on HostGator Blog | Gator Crossing.
Everyone makes mistakes. We all know it, and sometimes we recognize it as soon as we have done it that we have screwed up. Sometimes these mistakes can be avoided, other times they’re made when we’re not in our right minds, and sometimes we have no way of knowing they are mistakes until later. There are thousands of clichés and sayings that talk about mistakes just for these reasons. One way of making sure that mistakes aren’t made is to pay attention to what you’re doing, but another, perhaps more important, method is to pay attention to the mistakes of others. The trick is not just learning from your mistakes, but learning from the mistakes of others as well.
An entrepreneurial friend of mine has started companies around the world. One thing he always tells up and coming entrepreneurs is that they should do as he says, not as he does (or did). He turns all of the mistakes that he has made in business into teaching opportunities, showing others how not to make the same mistakes that he has made. While I cannot, and would not, want to go around telling you all of his mistakes, after all, those are his to tell, I can tell you from personal experience that there are certain things that don’t work, and hopefully you’ll be able to learn from the following:
Choose something you are passionate about
Just because you know an idea can be a successful one, don’t choose it just for that, choose it because it is something that you enjoy.
Look, just because an idea is a great one doesn’t mean that it’s worth the hassle. If it’s not something that you enjoy, don’t do it. If and when it takes off, you’re going to be stuck with that business. You’re going to live it and breathe it as you work to make your company successful. If you hate the concept, don’t bother starting. You’ll waste your own time and burn out quickly.
Just because you know you can make something work, you shouldn’t expect it to happen overnight. Sometimes companies take years to become fully solvent. Know that it will take a lot of time, a lot of effort, and a lot of hard work to make your business take off. Once it does, you’ll have relatively smooth sailing, but it’s not instant.
Get out there and do it
Don’t just talk about it. All the talk in the world won’t help you succeed; you’ve gotta work to bring it into existence – whatever “it” is. A book wasn’t ever written by talking about finding time to sit down and write a book, it was written because someone actually did sit down and write the book. Businesses are the same way. You can talk the talk all day long, but until you take that first, second, and third step, it makes no difference. Get to work!
Always treat what you do as a business
It doesn’t matter what your product or service is; once you decide to start offering it to others, for money, you must always treat it as a business, for that’s what it is. It’s your new source of income. Don’t blow it because you used to just do “it” for fun. If an individual decides to start making prints and selling them on Etsy because all their friends wanted one, once that first order comes in, you get it done, get it shipped and move on to the next one. It’s fun, sure, but it is work too, and it needs to be treated as such. Make a home office if you’re working from home. Use it for only work related stuff. That will become your new place of business, going to that room or area as opposed to leaving for an office. It will put you in the right mindset and ensure that you are able to successfully dedicate your time to what you do. (For example, I used to love MMORPGs, but my computer is my work area, so I’ve gone back to console gaming, ensuring that I’m not distracted from work by anything other than the occasional website, academic journal, or the biggest time killer of all – Facebook.
By working to avoid these mistakes, you can work to make your business a success. Just remember, there are thousands of people online who can tell you what not to do, but only you can find out the winning combination that works best for you!
Image Source: Bullas, J. (2012). Oops!. [image online] Available at: http://www.jeffbullas.com/wp-content/uploads/2012/11/Personal-Branding-LinkedIn-10-Mistakes-to-Avoid.jpg [Accessed: 27 Mar 2014].
Flexiant announced on Monday that it has acquired the Tapp multi-cloud management technology and business from Spanish cloud company Besol Sl. Flexiant will integrate the Tapp technology into its cloud management platform.
Today is the first day of National Small Business Week, which recognizes the contributions of America’s small business owners and entrepreneurs.
According to the Small Business Administration, more than half of Americans either own or work for a small business, and these businesses create about two out of every three new U.S. jobs each year.
Yahoo Small Business is proud to be part of the success and growth of small businesses, whether those businesses are finding new customers online for a local store or service, or are selling online and are among the more than $65 billion in transactions that have been supported on our ecommerce platform.
This week we will join the celebration by sharing stories of people who have realized their dreams of starting and building successful small businesses. We’d also like to hear your own stories and help you share the successes, tips, and inspirations you have for other people who are working to grow small businesses, create jobs, and drive innovation.
Please join us online at https://www.facebook.com/YahooSmallBusiness to let us know about your favorite small business – whether it’s your own or one that you want to let everyone know about.
Private Equity firm GI Partners has signed a definitive agreement to acquire IT infrastructure and cloud provider Peak 10, Inc., the companies said today. Terms of the deal were not disclosed, but a report from Reuters last week said market rumors valued the deal at between $800 million and $900 million.
Let's take a quick look at what happened in AWS-land last week:
Monday, May 5
We announced that you can now
Configure S3 CORS, Lifecycle, Logging, Notifications, and Versioning
We announced that you can now
Configure Auto Scaling Metrics With CloudFormation
, and that you can also
Configure Cross-Origin Resource Sharing, Object Versioning, and Lifecycle Management for Amazon S3.
We announced that
AWS Elastic Beanstalk Containers have been Updated, and now Support the R3 Instance Type.
AWS Application Management Blog
published the fifth post in the
Develop, Deploy, and Manage for Scale with Elastic Beanstalk and CloudFormation
The AWS Architecture Blog
Organizing Software Deployments to Match Failure Conditions.
Tuesday, May 6
We announced that
Amazon WorkSpaces is now Available in Europe,.
We announced that you can now
Provision Amazon Kinesis With AWS CloudFormation.
We announced that
Amazon SQS Now Supports Message Attributes.
AWS Application Management Blog
Customizing AWS OpsWorks with Attributes.
The AWS Java Development Blog
showed you how to implement
Amazon S3 Client-Side Authenticated Encryption.
The AWS Security Blog
How to use Shibboleth for Single Sign-On to the AWS Management Console.
The AWS PHP Development Blog
Release of the Version 2.6.2 of the AWS SDK for PHP.
Wednesday, May 7
We announced the AWS Webinars for May, with a Focus on Security.
We announced New Scheduling Options for the AWS Data Pipeline
We announced a Professional-Level Certification Exam for AWS Solutions Architects
We published Amazon Machine Images for SQL Server 2014
We announced that the
AWS Console Mobile Apps Now Supports Amazon S3 and Route 53
AWS Application Management Blog talked about
Dockerizing a Python Web App.
The AWS Ruby Development Blog
Downloading Objects from Amazon S3 Using the AWS SDK for Ruby.
Thursday, May 8
Twelve New Features for Amazon Redshift
We announced that Amazon CloudFront has Joined the AWS Free Usage Tier
Friday, May 9
We added new AWS Customer Success Stories from
Icahn School of Medicine,
This week AWS Marketplace added new products including
Microstrategy Analytics Enterprise with SQL Server,
Aurora QC Pro
Syncsort Ironcluster ETL.
Stay tuned for next week! In the meantime, follow me on Twitter and subscribe to the RSS feed.
In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands to roll out a paid test in our search and category feeds.
These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone.
Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this. We hope Promoted Pins help you find inspiration and discover things you care about, whether it’s ideas for dinner, places to go or gifts to buy.
Let us know what you think, and we’ll keep working to make things better.
—Julie Black, Product Manager, Currently pinning to Lego
There’s been a lot of talk lately about cloud pricing. The perception seems to be that to tap the power of the cloud you need only acquire some low-cost infrastructure and you’re good to go.
This is a false premise.
For businesses that run on the cloud, the infrastructure is just one component required for success. And it’s often one of the smallest components in terms of the total costs that customers must pay. They also must have a team of specialists on hand to manage and operate that cloud at scale. That’s where the true cost of cloud comes in — and the true value. As a business, you’re faced with a crucial decision: do you spend the time, money and energy hiring and training that team, and expanding it every time an attractive new cloud technology comes along? Or do you partner with a managed cloud provider who gives you 24×7 access to specialized engineers with decades of accumulated expertise?
To really understand this choice, let’s break it down. We’ll start with infrastructure because it’s where most cloud providers tend to focus. Commodity infrastructure is cheap and getting cheaper. It’s taking a path similar to the one we saw when servers became a commodity in the last era of computing. You could buy pretty much the same server from any number of vendors and — because of competition, advances in technology, and low-cost manufacturing — prices continually fell over time.
The difference is that cloud infrastructure only works when it’s delivered as a service. It’s not a physical product that you put in a box and ship. This difference has confused many cloud customers. They need to compare commodities wrapped in services rather than just the commodity infrastructure components themselves. Otherwise, they’re comparing apples to apple pies.
The vendors leading the race to the bottom on the price of raw infrastructure would love for you to believe all cloud services are identical. The very definition of commodity is that the “importance of factors other than price are diminished.” These providers believe the lowest infrastructure price will win the most market share and that customers will choose a provider based solely on that price. Their actions implicitly acknowledge that they’re selling an undifferentiated commodity and that its price is their best lever to win business.
This is a dangerous and expensive way for developers and businesses to make critical cloud buying decisions. Success with the cloud requires much more than just renting access to cheap infrastructure. The real differences among clouds are the services wrapped around them and how those services solve your business’s IT needs.
Seriously consider this. Renting commodity infrastructure from the lowest cost provider requires tradeoffs. To operate that infrastructure, you’ll have to assemble a team — systems administrators, database administrators, DevOps engineers, security engineers, architects, application specialists — that can build and run your cloud as your app or website scales. That could cost you upwards of $500,000 a year to get the right people for the job — and that’s a conservative estimate that may increase dramatically based on your company’s size, location and industry. These experts are in high demand and are hard to find, even if you can afford them. Once you hire them, it takes time to integrate them onto your team. And given the speed with which cloud technology is changing, you will need to constantly add new and different technical expertise. You will have to hire more staff or spend time retraining the team you have. All of this time, money and effort will be spent on undifferentiated infrastructure and application management that your customers will never see, appreciate or value.
At Rackspace, we and our customers look at the cloud differently. A real cloud is so much more than the infrastructure; it’s also the service, support and expertise that makes it all work. Sure, rock-solid infrastructure plays a key role, and we rank among the best in the industry at 99.999% uptime. We build in redundancy that the commodity providers do not, with RAID storage protecting your servers, and redundant power supplies. But infrastructure is not our sole focus. We see the commoditization of infrastructure as a good thing. It makes our cloud cheaper, faster, and more powerful over time. Economies of scale enable us (like the rest of the market) to reduce the cost of infrastructure and we pass that savings on to customers. But what distinguishes Rackspace is our economies of expertise. It’s our management services, advice, and expertise put together in a service model we call Fanatical Support. We don’t sell unmanaged infrastructure. We are in the managed cloud business, and we are the world’s No. 1 managed cloud specialist.
With a managed cloud you get human beings — experienced cloud engineers — to work with 24×7. These engineers become an extension of your team and can help you with everything from planning and architecting to building and operating. We’re with you every step of the way to make your business a success. And if you need expertise in a specific area like DevOps, MongoDB, MySQL or ecommerce, we have that expertise, too. With our managed cloud you get data backup, patching and security, proactive monitoring, incident response and more. These aren’t line items that we add up to nickel-and-dime you the way some competitors do. These features are standard — built into our managed cloud. And you’re not adding a half a million dollars or much more a year in headcount to get it. Our managed cloud price covers not only the infrastructure but also its management and operation. We take an active role in operating your app so your teams can focus on application development and on serving your customers.
Our mission since the beginning has been “to be recognized as one of the world’s greatest service companies.” We’re rooted in outstanding service. Our technical expertise — your 24×7 access to engineers and specialists who can help you with anything when you need them — represents the real value of a managed cloud. We do the heavy lifting for you to make sure your application works.
Have you tried running MongoDB at scale?
Have you tried adopting DevOps to automate your infrastructure?
It’s hard, time-consuming, and costly without the right team of experts to help you. And it requires 24×7 coverage if you choose to do it yourself.
We’re that team of experts. Think about it: where else can you get this level of service built in to your cloud infrastructure by default? Nowhere else.
There will always be cloud users who will seek the lowest price for access to raw infrastructure. But more and more are choosing managed cloud because they want to spend their time focusing on their core business. They value 24×7 access to a team of proactive, well-trained specialists to help with all of the activities required to be successful on the cloud.
Our team of specialists is here to serve you with our cloud expertise and Fanatical Support promise. That can’t ever be commoditized.
It’s here! We recently saw the much-anticipated launch of the .LONDON generic top-level domain (gTLD). For the first time ever, individuals and businesses across the UK can register for a domain name unique to the UK’s capital. Small- and medium-sized businesses, which London Mayor Boris Johnson described as the “the lifeblood of London’s economy,” now have the opportunity to associate themselves directly with one of the world’s most dynamic cities.
.LONDON gives businesses the opportunity to align themselves with Brand London, a symbol of strength and innovation the world over.
London 2012 and the Royal Wedding helped to cement London’s watertight reputation for excellence. London is emerging as one of the most vibrant high-tech cities worldwide, home to hundreds of new start-ups and innovative companies.
Benefits of a .LONDON Domain Name
In an increasingly digital age, it is essential that businesses build a digital identity to complement their offline presence. You might be surprised to hear that more than a third of UK SMEs still do not have a website, and just one-third sell goods and services online.
Here’s how a .LONDON domain can help businesses be more successful:
Establish a geographical connection with the revered capital city
Instantly show consumers where a business is located, indicating whether its products or services are relevant to them
Increase interest and customer loyalty among consumers searching for goods and services in the city
The .LONDON domain extension is the perfect means for SMEs to start carving out their online profile—in a world where consumers expect every business to have an online portal. Applying for the regional domain could be the first step to building a strong digital identity. It’s go time.
Click here to check out the .LONDON registry’s website.
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