Industry Buzz

Nike vs. Adidas: The Brand Cup for Futbol Fans

Name.com Blog -

The Nike and Adidas rivalry heats up during the World Cup. Both brands are vying for eyeballs and engagement that they know will help fuel an enormous amount of sales for years to come. The lucrative prize of winning the “Brand Cup” is why Nike and Adidas come to the World Cup with all of their marketing firepower. The companies work on elaborate campaigns for months and years, knowing that the World Cup is one of the biggest marketing opportunities they have. The companies get the top players to talk about them in commercials, on social media, and in television interviews, in addition to sponsoring everything possible that has to do with the event. Videos Nike and Adidas have both crafted extravagant videos that highlight the best players that their brands endorse. Both videos went extremely viral, with the Nike #RiskEverything video already racking up an impressive 72 million views, while the Adidas #AllIn just crossed the 33 million view mark. You can see the videos here and decide which one you like the most for yourself: loadYouTube(); loadYouTube(); Instagram Both brands are using Instragram heavily this World Cup. The posts below highlight some of the standout posts from both brands. Nike’s top Instagram post has 166,000 likes and 1979 comments, which the Adidas post has 58,000 likes and 526 comments. Which brand do you think is doing a better job on Instragram? While we’re excited to see which one of the 32 teams ends up winning the World Cup, we’re also equally as excited to see which company wins the “Brand Cup.” If you’re a huge fan of the World Cup, you can now show off how much of a mega-fan you are with your own website on the freshly released .FUTBOL domain name. Find your .FUTBOL here.

The Art of Creating a Lasting Impression Online

Bluehost Blog -

Standing out on the Internet is much like auditioning for a part in a play. Others may read the same lines or desire the same part, but your presentation, energy, and humanity are what make a difference. Internet readers are pelted daily with rehashed content striving for page views simply based on relevance or controversial perspectives. But building a lasting reputation doesn’t take cheap tricks. It takes a human connection, built on trust that delivers a unique and engaging experience. Set Expectations Consider any article you’ve ever read. The first thing that caught your attention was likely the headline, followed by the site upon which it was featured. Each of these aspects helps form a first impression with a reader by establishing certain expectations. For example, a headline that promises “10 Ways to Look Younger Now”, communicates a number of messages. There will be 10 items, the methods listed will be relatively easy to employ, their benefits will be immediate, and their focus will be exterior appearance, specifically signs of aging. Anyone who clicks on this headline knows precisely what they’re getting into and maintains an expectation that the message communicated will be fulfilled. The site upon which these articles are featured provides a backdrop for the article and sets additional expectations. The aforementioned article mentioned on a blog for dietary supplements is likely to recommend their products. If featured on a site about holistic medicine, the expectation may be that the solutions offered will be organic or natural in nature. Fulfill Them The reason this first step is important is because it makes a promise. A lasting impression depends on trust; a relationship predicated on fulfillment of expectations. By creating an article title or holding a Google Hangout, you’re building expectations that you must meet in order to make an impression. For this reason, focus on fulfilling expectations rather than making unrealistic promises. If you stumbled upon the aforementioned article and found it rife with pseudo-science and widely disproved claims, the likelihood of you patronizing further pieces would be drastically reduced. However, if the article was titled “10 Folk Remedies to Fight Aging”, or the methods proffered were of sound logic, the chance of you viewing further material, now or in the future, increases. Be Memorable It’s important to note, however, that fostering a reputation of integrity is only the foundation of leaving a lasting impression. Internet readers have an expectation that the material they consume is valid, and meeting that simply avoids the reputation that your efforts are disingenuous. Providing unique content is a vital next step in turning a brief page view into a lasting impression. With a smorgasbord of content to choose from on the Internet, it’s essential to offer something that others do not. One of the most compelling ways to do this is through proprietary knowledge. Instead of rehashing what others already know, tap into your specific area of expertise. If you’re a business with a particular industry bent, lean on your insight to create compelling, original content. If you’re an author of a personal blog, look to your unique perspective as a font of captivating material. Be Human But what readers wish to connect with, and what they ultimately remember, is a person, not an article. Leaving a lasting impression through your writing helps lay the groundwork for your authority, but charming readers requires conversation, engagement, and voice. Include a conversation starter at the end of your article and engage readers as they leave comments. Doing so breaks the ice for discussion, and helps your audience understand that you care about their feedback. Provide links to social networks and blogs where readers can find more of your material and contact you directly. The Internet is a limited place if the means are not provided to enable action. Links not only allow follow-up, but also provide a prompt for additional engagement. Finally, show who you are through your writing. Scientific writers and those presenting essential facts do so in a reserved manner in order to preserve the integrity of their information. However, providing helpful tips and compelling stories opens the chance to be a person for your readers, which gives life to your work and longevity to your words. The net result of all of these considerations is an indelible impression that readers carry with them when reading future content and evaluating other content creators. Your job as an author is not only to present valuable information, but do so in a manner that builds relationships, stands out from the crowd, and wins readership. Remember to set a foundation of integrity, deliver a unique reading experience, and connect on a human level, and your first impression won’t be the last time your newly minted readers think of you. The post The Art of Creating a Lasting Impression Online appeared first on Official Bluehost Blog.

Twitter #CreativeFavorites: @Purina and @DeepFocus get pet lovers to join the conversation

The Twitter Advertising Blog -

The Summary (in 140 characters or less) @Purina shows its passion for wet noses and whiskers by creating personal connections with pet lovers with the help of @DeepFocus. The Brand @Purina is a trusted leader in the pet care industry. But more importantly, its employees are pet lovers. @Purina even encourages employees to bring pets to work year round. You could say they walk the walk, sometimes on all fours. @Purina Director, Michael Kotick (@mkotick) explains, “There’s an incredible opportunity on Twitter. Consumers communicating on Twitter expect a response from a brand or a person. And when they get a response, it’s one of the most celebrated and enjoyable moments of their day. We’ve found a lot of power in the intersection of those two points.” The Agency @DeepFocus, a social media veteran, operates an internal creative newsroom called Moment Studio (@DFMomentStudio) with a dedicated staff of 20 that creates real-time and longer-lead creative for brands using social media platforms. Together with @Purina, @DFMomentStudio offers an always-on approach combining rich media, Twitter Ads and a savvy hashtag strategy to showcase love for furry friends. The Strategy @Purina based its Twitter strategy on a key insight: More than a million pet-focused conversations happen on Twitter every month — from pet care challenges to inspiring pet stories to popular memes about cute puppies and kitties. Since pet owners were already choosing Twitter to discuss pet-related topics in public, @Purina and @DeepFocus decided to let consumers guide the conversation and join when it made sense. @DeepFocus Chief Creative Officer Ken Kraemer (@kk4i) highlights the unique engagement approach: “This was not a campaign. It’s been an always-on effort [and] Twitter is the cornerstone of our 1:1 communications strategy.” The Creative @DeepFocus created a well-oiled machine inside @Purina that allowed them to coordinate effectively with the New York team and achieve an average response time of two hours for custom creative. @DeepFocus team members were embedded at @Purina to analyze conversations and discover topics that were trending with pet lovers. They worked with pet experts and obliging @Purina employees’ dogs and cats to craft personalized Tweets and rich media content that included Vine videos and eye-catching images. For example, by listening to the Twitter conversation, @Purina discovered the fun hashtag #SquirrelPatrol. They chose to interact with this hashtag, selected a Tweet that had a picture attached, worked quickly to add the @Purina touch and responded directly to the user. @lauraspica Being on #SquirrelPatrol is an important job! Does Henry always keep watch on his bushy-tailed friends? pic.twitter.com/ziDyB9cfS2 — Purina (@Purina) March 25, 2014   This exchange was a fun way to highlight @Purina’s passion for pets. But much of the content features expert advice on pet care from the subject matter experts at @Purina, helping out pet owners at the moment they need it. Frequently, this expertise turns personal engagements into universally helpful 1:many moments. For example, a pet owner had a question about chewing, and @Purina saw an opportunity to translate this personal inquiry into a public conversation using Vine. @aubreydianaaa Sorry to hear that, Aubrey. This #vine #video can help your pal stop the annoying chewing habit: http://t.co/xXFmyLj62j — Purina (@Purina) September 11, 2013   In this exchange, @Purina used a hashtag they created, #BetterWithPets, to connect with a pet owner and @UPS (which has over a million followers), for a bigger impact. Thanks @UPS for giving Phoenix a second chance. Glad to see dogs & deliverymen finally getting along! Cc @kerrymuzzey pic.twitter.com/0KzFXAlSNl — Purina (@Purina) August 8, 2013   The Results We dispelled the myth that Twitter is just another channel.” Ken Kraemer @kk4i@DeepFocus Chief Creative Officer   The results of the campaign have been obvious: happy pet owners and lots of wagging tails. On a more strategic level, @Purina saw record levels of brand impact and ongoing conversion with record levels of engagement via their personal approach. After a year of ongoing conversations with pet lovers, in which they’ve personally responded to more than 35,000 Tweets, everyone involved is pleased. “We dispelled the myth that Twitter is just another channel. We found that awesome, smart creative can be personal and intimate, while still extending the brand. Even in real time,” Kraemer explained. “We’re looking at this a year later and are thrilled with the results,” reflects Kotick. “We’re always going to be learning and evolving from this. The power of 1:1 is that we’ll never be stagnant.” Is your agency breaking new creative ground on Twitter? Submit your campaigns to be featured as one of our #CreativeFavorites on the Twitter Advertising blog.

Fun summer book reading suggestions?

Matt Cutts Blog (Head of Google's Webspam Team) -

Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the science, but I liked learning a couple things while reading it. I also enjoyed Flash Boys by Michael Lewis, even though it wasn’t fiction. I’m not much of a fantasy reader (normally I prefer sci-fi), but I did enjoy The Name of the Wind by Patrick Rothfuss and his follow-up book, The Wise Man’s Fear. Neil Gaiman’s The Ocean at the End of the Lane was satisfyingly haunting–highly recommended. Almost anyone in the tech world would enjoy Hatching Twitter, by Nick Bilton. I like almost anything by Jon Ronson as well. Likewise, Ramez Naam and Lee Child and Daniel Suarez are good bets for me at least. I enjoy just about everything by John Scalzi, although Redshirts got a little too meta for my taste. I also enjoyed The Last Policeman by Ben Winters, about a policeman who stays at his post in the months before an asteroid is predicted to collide with the Earth. I’m not a horror fan, but an unexpected delight was the comedy-horror novel This Book Is Full of Spiders by David Wong. When I asked for reading recommendations in the past, here’s the description I used: Okay, I’m looking for fun, light reading for my vacation. I don’t want search stuff, I don’t want heavy reading, I don’t want geopolitics or history. Things like The Curious Incident of the Dog in the Night-Time. Or Terry Pratchett. Or early William Gibson. Cheesy cyberpunk if they don’t get the computer stuff too wrong. Neil Gaiman. Transmetropolitan. So, what fun books have you enjoyed recently? Tell me what books you’ve really enjoyed!

Contribution And Collaboration In The Docker Community

The Rackspace Blog & Newsroom -

San Francisco is a city surrounded: in the morning by sparkling water, sunny weather and the sound of seagulls; in the evening by bone-chilling wind and impenetrable fog; at night by the ambient electricity of imagination and the fertile dreamscapes of shining tomorrows. To be here is to plug into a kind of current. To have a heightened awareness of a certain potential energy, a heritage passed down from the gold miners to the railroaders to the beats to the hippies to the chipmakers, software slingers, gene-splicers and the social/mobile/Internet people pushing today’s vanguard. Maybe it’s tectonic. No surprise then that San Francisco is ground zero for the Docker open source project, a transformative technology for enterprise scale computing. Docker makes Linux containers intuitive and easy. I’d like to say that we were way out in front on the Docker trend. The Docker Inc. (formerly dotCloud) team once shared office space with Mailgun, a company that builds email for developers that Rackspace acquired in 2012. We could have leveraged the huge head start we had, but the real power of this new platform wasn’t obvious to us until we started hearing about Docker from our customers and employees. They pulled us into this ecosystem. Last summer, Rackspace leaders came to San Francisco to meet with some of our cutting edge customers, companies that were really experiencing hyper-growth to learn how to better serve them. We had some amazing meetings, but one that really stood out to us with the interaction with Pantheon. Pantheon uses Docker containers on top of some very beefy boxes in our datacenters to run content management software for its customers. You can get Drupal or WordPress up and running in a matter of seconds with Pantheon and try it out for free to see if you like it. Read more about how Pantheon makes it work and check out the video below. Our customers have always driven change and pushed the boundaries of what’s possible. What Pantheon is doing is a window into the future and a clear demonstration of the truly transformative nature of containers. We’ve always counted on our customers to lead us into what’s new. Our aim is to build the world’s greatest service company and you don’t become that without a close connection to your customers. But it also takes amazing employees—Rackers—who come to work ready to volunteer their best and are open to exploring new ideas. Internally, we use Docker to: Test and deploy new applications in a variety of operating environments. Our DevOps Rackers love using Docker to ensure consistency as we move new projects through development, test and production environments. Run developer-focused email. Remember when I said that Mailgun had worked from the Docker offices? Well they’re also heavy users of Docker-driven containers. Read more about how Mailgun uses containers and contributes to the community. Streamline our load balancing. Using containers for load balancers makes sense because it allows for efficient multi-tenancy of software-based load balancers. The containerized environment gives us a way to connect the load balancing function with our Cloud Networks capability, which connects Cloud Servers on a layer-two network that allows the use of any network protocol, not just TCP/IP. Using advanced security features in the Linux server, we can do this in a secure, high performance, and cost effective way. Build Solum, an OpenStack-based ALM/PaaS. In our early work, contributors from Red Hat strongly advocated for using Docker to build a continuous integration and continuous development (CICD) capability right into Solum. The idea was simple: run a container right from the Git Repository that would have the most up-to-date code. It’s enabled us to build and run in a matter of minutes instead of recreating the development environment and its contingencies each time. That’s keeping us agile and enabling our engineers to collaborate more closely with our OpenStack partners. But you don’t have to take my word for it. Check out what Rackers themselves say about this exciting technology. Docker is the next generation of virtualization and we’re proud to be on the cutting edge of one of the major transformations in IT. As exciting as it is today, Docker could be so much more. We have been working in close partnership with core Docker contributors for more than four months to make the code stronger. Our hope is that the Docker open source project will be a key component of a planet scale cloud. We envision a future where the cloud is big enough and diverse enough to accommodate not just today’s IT, but the megatrends that are reshaping the way we work with technology: social, mobile, big data and the Internet of Things. This planet scale cloud will be hybrid by design and multi-vendor by necessity. Clouds won’t operate in isolation, but in cooperation with each other to best serve customer needs and permit near infinite customization. Docker could provide the abstraction that makes swapping workloads between clouds possible. They don’t have to be OpenStack clouds either. OS-level virtualization makes the application agnostic to the underlying infrastructure. Docker could enable spot markets for cloud computing and the ability for users to find a best-fit solution for their needs. We’ve contributed ideas, code and hundreds of hours from our top engineers. I’m proud that when we come to a community like this one, we come to work and to work with people who have different opinions and perspectives. There’s a lot of momentum behind the Docker project, but it takes a long time to build a self-sustaining community around any technology. It takes real contribution and a commitment to collaboration. This is the currency of your karmic bank account. I’d like to say that we started off knowing this, but the truth is this is a lesson we had to learn the hard way. When we put our competitive concerns first, it didn’t work. When we started with the question: “what can we get out of this?” it didn’t work. When we viewed the others at the table as threats instead of partners, it didn’t work. Trust works. Maybe you want to make Docker work and are ready to make an investment in trust through contribution and collaboration. Here are a few suggestions on where to get started: Make Docker better by contributing to the core code. Today, there are about 425 developers who have contributed code to this project. Become number 426. Add your dockerized application to the public index so that others can take advantage of your work. Participate in project governance and apply to join the advisory board. Add documentation. Explain and evangelize the work that’s going on here to your friends and coworkers. If you’re a manager, add a line item to your budget for socialization and conference participation. Give your people an opportunity to forge connections with others in this community. Develop in the open so other engineers can find and support your work as you do it. Keep your repositories open and invite input from as diverse a cross section of this community as possible. If you want to help make Docker more usable in the cloud, join us. Meet our engineers driving this work while many of them are here in San Francisco for the Docker conference or join us on IRC (Freenode: #docker-rackspace). Though I’m apt to wax poetic about what makes San Francisco special, it really comes down to the people that surround me when I visit. And I’m not just talking about the locals. I mean the people who come from all over the country, converge on the convention center or one of the big downtown hotels, share ideas and work together. The energy I get from being here comes from the unity of purpose, the willingness to work together and the overarching urgency that drives us to each give our best. That’s what I want for Docker and for every other technology community Rackspace is a part of wherever it happens to be.

Get More Profits and Insights with Yahoo Apps - Free Webinar Series

Yahoo! Small Business Blog -

about your business using Commerce Central apps.  These apps are specially designed to help online retailers find new customers and increase revenue.  During these sessions, you’ll be able to: Receive a guided tour of the free Live Web Insights app by a product expert. Get tutorials on marketing apps like Retargeting and hear how other merchants are getting great results. Have your questions answered by the Yahoo team. Here is the upcoming webinar schedule.  Register today! Thursday, May 22 at 10 am PST“Guided Tour of Live Web Insights”Register Now. Thursday, May 29 at 10 am PST“Don’t You Forget About Me: Retargeting 101”Register Now. Wednesday, July 18 at 10 am PST “Trust Me: How the Live Store Badge Can Improve Your Conversion Rate” Register Now.  [Link:  https://yahoosmallbusiness.webex.com/yahoosmallbusiness/onstage/g.php?t=a&d=664557909] Wednesday, July 25 at 10 am PST “Please Don’t Go: How to Stop Shopping Cart Abandonment” Guest Presenter: Scott Smigler of Exclusive Concepts Register Now.  [Link:  https://yahoosmallbusiness.webex.com/yahoosmallbusiness/onstage/g.php?t=a&d=667465273] Check back here for additional webinar events in the coming weeks.

To Social, or Not to Social?

1&1 Online Success Center -

Business owners often ponder whether venturing to social media is the right strategic move for their business. While every business is different with unique missions, target audiences and offerings, the answer always holds true: YES! Social media has proven to be one of the best techniques for business owners to connect with their audience no matter what time of day it is. In fact, social media has become the top Internet activity with Americans spending an average of 37 minutes per day on the outlets. It has not only become a way to pass time, but a technique for consumers to conduct research and communicate – both determining factors when deciding to do business with a company. It is common for businesses that cater to an older demographic to be more hesitant and believe that social media is not a platform that their audiences frequent regularly. However, research identifies that 55-65 year-olds are the fastest growing demographic on Twitter, growing 79% since 2012. Additionally, Facebook and Google+ are really starting to attract 45-54 year-olds, jumping 46% and 56% respectively in the past two years. The initial perception of social networks is that it only attracts younger audiences. But this research proves that there is great potential to gain interest from consumers of all ages. Keep this in mind as you create content for these outlets. What might be interesting for one group may not be attractive for another. So then the question presents itself: Do I need to be on all outlets or is one sufficient? This is a tricky question to answer. Most small businesses lack the resources to dedicate towards an effective social presence. Limited time and personnel for daily management are big challenges. However, I suggest conducting some research to determine what outlets your target market is the most present on, but Facebook is a great place to start as it has become the leader in social engagement. The platform actually attracts almost eight times the amount of engagement than Twitter does when looking at Smartphone and PC usage. Ignoring the clear potential to build effective relationships with current and potential customers on sites like Facebook, Twitter, Google+, and LinkedIn can be damaging. So when you are contemplating if social media adoption is the right decision for your online strategy, remember that 93% of marketers are using social media for businesses. As professionals on the subject, they truly understand the incredible value that a strong presence and interaction can hold on a business’s success.

Chris Ahrendt: steampunk designer & artist

Oh, How Pinteresting! -

As a sci-fi fan and Civil War reenactor, Chris Ahrendt started making his own costumes. Then, his son introduced him to the world of steampunk. This opened the doors for a new direction of creativity, allowing Chris to produce a new genre of artwork consisting of gizmos, gadgets and cosplay. See how Chris keeps the steampunk culture alive by connecting with the community on Pinterest, while using Pins to find inspiration for his next design. Hi Chris, can you give us a quick background on yourself and how you got into steampunk? I started off doing Civil War (and other era) reenacting. Some of the time-periods I participate in need to have items custom made, so the choices were to either make it myself or find someone to custom make it for you. I had been reading sci-fi and discovered steampunk as a literary genre but did not know there was more. My son introduced me to the cosplay aspect. Again, it was easier to design and make it myself, and I’ve been producing steampunk items for over 5 years now. We caught your steampunk inspired boards about art, comics, fashion and beyond. Can you describe steampunk history and what it means to you today? Steampunk as a genre really took off after the phrase was coined in the 80’s. But the genre has been around since the writings of HG Wells and Verne. Today, for me, it’s a chance to take the best aspects of a time and add the idea of technology to take to a completely new and different direction. Each item I create, or items other steampunk makers create, have a uniqueness all on its own. It’s a work of art. Your steampunk clothes and masks and headgear boards gave us a peek into past and modern steampunk culture. How do you use Pinterest to keep steampunk culture alive? I use multiple sources to find what I categorize, but mainly Pinterest. It allows me to follow my interests the way I want to. As I find the items which interest me, I catalog them into their appropriate boards. I use Pinterest to collect ideas and inspiration on projects. It might be something as simple as a part on a costume or a full instruction on how to use pepakura to make a mask I may use for one of my cosplay outfits. The way I use pinterest for business is to use it to get my name out in the community and to show what myself and others create. I then sell my work via word of mouth. How do you use Pinterest to design your steampunk items? What are you designing next? I like creating gadgets, like gizmo’s and weapons. To make an item, I usually go through my scrap piles or make a trip to a thrift store/ flea market and find some pieces that inspire me. Or I begin with a picture on Pinterest of an item I really like and would like to have as my own a similar item. Then I go looking for the parts. Once I have the base creat,ed I then embellish with lights and so forth. My current project is a steampunk communications console. This item will emit smoke signals and morse code via lights or a terminal. Steampunk culture seems to be gaining a lot of attention, as seen on your celebrities board. Where do you see steampunk culture going now with big social events around the country? I see it continuing along the course its going but with many sub-genre’s depending upon the geo-location. I am also seeing more of an expansion on multi-cultural aspects at big social events like Dragon Con and Comic Con. I see it growing and evolving. Any advice for someone looking to get into steampunk culture? My first piece of advice is that its not expensive and you can get into the genre with $40 or less. There is no right way or wrong way to do steampunk. If you want to combine an interest in star wars with an interest in steampunk, there is nothing preventing that. Use your imagination…let it go wild… Thanks Chris for bringing us into the steampunk world. If you want to see what Chris is designing next, visit his Pinterest boards!

Understanding OpenStack Designated Code Sections – Three Critical Questions

The Rackspace Blog & Newsroom -

A collaboration with Michael Still and Joshua McKenty After nearly a year of discussion, the OpenStack board launched the DefCore process with 10 principles that set us on path towards a validated interoperability standard. We created the concept of “designated sections” to address concerns that using API tests to determine core would undermine commercial and community investment in a working, shared upstream implementation. Designated sections provides the “you must include this” part of the core definition. Having common code as part of core is a central part of how DefCore is driving OpenStack operability. So, why do we need this? From our very formation, OpenStack has valued implementation over specification; consequently, there is a fairly strong community bias to ensure contributions are upstreamed. This bias is codified into the very structure of the GNU General Public License (GPL) but intentionally missing in the Apache Public License (APL v2) that OpenStack follows. The choice of Apache2 was important for OpenStack to attract commercial interests, who often consider GPL a “poison pill” because of the upstream requirements. Nothing in the Apache license requires consumers of the code to share their changes; however, the OpenStack Foundation does have control of how the OpenStack™ brand is used. Thus it’s possible for someone to fork and reuse OpenStack code without permission, but they cannot called it “OpenStack” code. This restriction only has strength if the OpenStack brand has value (protecting that value is the primary duty of the Foundation). This intersection between License and Brand is the essence of why the Board has created the DefCore process. Ok, how are we going to pick the designated code? Figuring out which code should be designated is highly project specific and ultimately subjective; however, it’s also important to the community that we have a consistent and predictable strategy. While the work falls to the project technical leads (with ratification by the Technical Committee), the DefCore and Technical committees worked together to define a set of principles to guide the selection. This Technical Committee resolution formally approves the general selection principles for “designated sections” of code, as part of the DefCore effort. We’ve taken the liberty to create a graphical representation (above) that visualizes this table using white for designated and black for non-designated sections. We’ve also included the DefCore principle of having an official “reference implementation.” Here is the text from the resolution presented as a table: The resolution includes the expectation that “code that is not clearly designated is assumed to be designated unless determined otherwise. The default assumption will be to consider code designated.” This definition is a starting point. Our next step is to apply these rules to projects and make sure that they provide meaningful results. Wow, isn’t that a lot of code? Not really.  It’s important to remember that designated sections alone do not define core: the must-pass tests are also a critical component. Consequently, designated code in projects that do not have must-pass tests is not actually required for OpenStack licensed implementation.

The 7 Biggest Facebook Distractions and How to Avoid Them

Post Planner -

Does this sound familiar: You shutdown your computer to take a break from Facebook — and then you find yourself checking Facebook on your phone 15 minutes later. Have you done this? Do you also do these: check FB notifications as soon as they come in have multiple chat windows open at all times open several FB tabs on browser to view more posts rarely log out of Facebook If you answered yes, then you might be addicted to Facebook. But there’s a cure. Today I’ll show you some of the biggest Facebook distractions & how to avoid them — so you can optimize the time you spend online. Let’s get started. The 7 Biggest Facebook Distractions and How to Avoid Them One sec… I just need to check these new notifications. Just kidding! Here’s the first distraction to avoid when you’re trying to focus on Facebook: 1. Getting Tagged in Posts There’s always one person who wants to tag you in every photo or event. You know the person I’m talking about, right? This results in a bunch of Facebook notifications that you must go through & remove. Avoid this Distraction Here are a couple ways to avoid getting distracted by tags: Turn on tag review This feature notifies you when you’re tagged in a post & lets you review the tags before they go public. These posts will not appear on your Timeline without your permission. To get started, click the down arrow next to the lock icon in the top right corner of your Facebook page. Then select “Settings” then “Timeline and Tagging”. From there choose to review all items you’re tagged in & select “Enabled”.   Remove Facebook tags Now that you’ve activated tag review, mysterious Facebook posts should no longer appear on your Timeline. But the tag is still in the original post. If you remove the tag, you’ll no longer receive notifications from the post & your name will be deleted. To remove a tag, click the image you’ve been tagged in & select: Options > Report/Remove Tag. You can also remove a tag by hovering over the post, selecting the down arrow and “Report/Remove Tag”: 2. Facebook Chat We can all relate — you’re working away on your computer or reading your favorite blog when suddenly you hear a Facebook chat pop up. No matter how hard you try to resist, you have to click to see what the person has said. Before you know it, 20 minutes have gone by. This is made worse on a mobile device. Now you get the notifications wherever you go. Avoid this Distraction I would never suggest you ignore your friends. But there is a smart way to avoid this distraction & only reply to urgent messages when absolutely necessary. Here’s what to do: In the bottom right corner of your Facebook page you’ll see a gear icon. Click the gear for a list of options. Here you can untick the “Chat Sounds” box — which means you’ll no longer be distracted by the sound of the pop-up. Turn chat off when you don’t want anybody to message you. Your friends will not see you online. >> Click to Tweet << But you’ll still receive messages via your Facebook inbox, which lets you respond to any message you’d like. Otherwise, sit back & enjoy your time online with no chat pop-ups. 3. Notifications about Comments We know birthdays & special occasions happen all the time. But have you ever left a comment on a friend’s or brand’s Facebook post only to find yourself bombarded with notifications? Want to get rid of these constant notifications & only be notified when someone has replied to or interacted with your comment directly? Avoid this Distraction Here’s how to avoid receiving constant notifications from a Facebook post you’ve commented on: Another way to end the constant notifications is to find the post in the news feed & click the down arrow in the top right corner. Select “Stop Notifications”. 4. Your Facebook Ticker All those posts from friends suck away your precious time. You try not to get distracted, but when you see a friend has commented on or Liked one of your posts — you just have to take a look. >> Click to Tweet << Avoid this Distraction There are a few ways to ensure your Facebook ticker does not distract you: You’ll see a list of options when you click the gear icon in the bottom right corner. Select “Hide Sidebar”. Now your sidebar is hidden — including the chat box where you see friends who are online.   Another way to hide this distraction is to find the top of your chat bar on the right. Hover over the top of the first person in the chat. Your mouse icon should change to a hand — then drag upward to hide the ticker. Now you’ll see when your friends are online, but all ticker activity will be hidden.   5. Your News Feed You’ve just logged on & want to check out some email & see who’s online before you get on with your day. And 45 minutes later… you’re still on Facebook I know, I know — Facebook has that effect on people. And the news feed is one of the reasons you get so hooked. Seeing what your friends are up to or watching the latest viral video can be addictive. Sometimes you wish you could just make the news feed disappear. Avoid this Distraction There’s a handy Chrome plugin called “Newsfeed Eradicator for Facebook”. The plugin removes the content from your Facebook news feed & replaces it with motivational quotes. Below is a screenshot from fellow Post Planner blogger Aaron Lee, who wrote about the plugin in “Avoid Distractions on Facebook by ERADICATING Your News Feed!“ 6. Sponsored Facebook Ads When targeted correctly, some Facebook ads are worth your time. The ads that aren’t targeted for you are the ones you want to hide. You’ve seen these spammy ads pop up in your news feed time & time again. Avoid this Distraction If you see an ad in the news feed that you want to hide, click the downward arrow in the top right corner of the post & choose “Hide all from (page name).” For ads that appear in the right sidebar, hover over the ad, click “X” in the top right corner and “Hide all from (page name).” 7. Games on Facebook  I just have to say 2 names: Farmville & Candy Crush Saga. You’re on Facebook browsing or talking to a friend, and suddenly you get a notification. You find that it’s about a game that you get notifications from all the time. And sometimes you wish you could end these games notifications all together. Avoid this Distraction There are 2 ways to avoid getting distracted by game notifications. The first is to click the globe icon at the top of your Facebook page, scroll down to the game notification & click the “X” to turn off future notifications.   The second method lets you remove all notifications for a particular game. Once you’ve clicked the game, either through the notification or via the Facebook App Center – you’ll see a landing page for the app. Select “Block App”. You should see a pop-up letting you know that blocking the app will prevent others from sending you invitations & requests. Confirm & you’ll never see another piece of virtual flying candy! Summary With so many distractions, it can be hard to focus while on Facebook. Tips for avoiding these 7 distractions will help steer you toward more productivity when browsing the social network. Social media makes it so easy for us to check in, comment or even create a video, that sometimes it feels like we never disconnect. >> Click to Tweet << Remember, it’s OK to disconnect from your digital devices from time to time. Go out & enjoy what’s around you. I think this video sums it up perfectly: The post The 7 Biggest Facebook Distractions and How to Avoid Them appeared first on Post Planner.

Achieving My Dreams of Flying

LinkedIn Official Blog -

When I was a child, my favorite toy was a jet airplane. Since then, I developed a deep love and passion for these magnificent flying machines. I grew up in Eastern Europe in the late 80s, and trying to get into the aviation world as a pilot was not an easy task. In fact, it was almost impossible. I grew up in an environment where to become a pilot, you had to be superman (super health, super IQ, and more clever then Einstein), which put me and the majority of aspiring pilots in an unobtainable dream. When I told my parents that I wanted to be a pilot when I grew up, they never took me seriously. Even the kids in school would laugh at me. When I was 18, I applied to the only airline pilot training school in the former Yugoslavia, where an eye medical specialist told me that I would never be able to fly jets because I needed glasses. I wish they could all see me now. Fortunately, these challenges didn’t discourage me. Instead, it inspired me even more to become a pilot. I accepted that there would be challenges along the way, but that is what’s made my life more rewarding when I reached my ultimate goal. During my rewarding career as a flight instructor, I met so many different people and they all had dreams about becoming a pilot, but for various reasons delayed flying. I am no career expert, but these are the steps I took to accomplish my own goals. I hope that by sharing my story, it will help others achieve their dreams. Don’t stop dreaming. All major accomplishments start with a dream. Make sure you know what you really want and just go for it. Plan how you will realize your dream. I guarantee there will be obstacles along the way, but having a clear feasible plan will help you get to where you want to go. NEVER give up. Persistence is incredibly valuable, so whatever it takes, do not give up. Stick with the plan and keep pushing, keep moving forward. It may take a little extra time, but success is guaranteed Thanks to LinkedIn, I am now able to connect with my old colleagues I flew with professionally. I’ve also managed to connect to new colleagues who fly professionally, which is an amazing asset because networking is incredibly valuable in a 21st century career. With LinkedIn Groups, we are able to exchange information about current aircraft fleets at companies and the number of pilots who fly currently. We also discuss current aircraft fleet upgrades and potential pilot hiring based on expansions and future airplane purchases to give us head on analysis about future hiring or layoffs. My next goal is to connect with Richard Branson on LinkedIn for the opportunity to be a part of Virgin Galactic, the first commercial space flight operation. Editor’s Note: This story was originally posted on Ismar’s profile via LinkedIn’s publishing platform as part of our Picture Yourself campaign. If LinkedIn has helped you transform your career or business, please share your story with us. 

A Perfect Complement: OpenStack At Cloud Foundry Summit

The Rackspace Blog & Newsroom -

Cloud Foundry Summit kicks off today in San Francisco. As an open source project, Cloud Foundry is growing rapidly and is getting more industry adoption. This summit is designed to bring together Cloud Foundry developers and operators for community interaction and discussions. And the summit’s schedule is packed with sessions showcasing business and technical topics. I have been interested in Cloud Foundry for about two years, and in that time, I have watched it grow, change owners, and get completely open sourced. Cloud Foundry’s history is not that different from OpenStack’s: both started out as closed source projects, both gathered a lot of community support, and now the Cloud Foundry Foundation is in the works. Cloud Rackspace is committed to advancing this open source project and has joined in forming the Cloud Foundry Foundation as a Platinum sponsor. When I first learned about Cloud Foundry, I was excited by how it aimed to simplify the life of a developer. Developers like writing code and do not want to spend their time thinking about how to deploy their application and the underlying infrastructure. Cloud Foundry solves the infrastructure problem by enabling developers to deploy their application with a single command line. Cloud Foundry does a great job of abstracting and hiding the underlying infrastructure from its users. It may not be the perfect choice for users who want tight integration with the infrastructure, so check out A Tale Of Two Approaches To The Platform Service Layer: Cloud Foundry And Solum if deeper integration with OpenStack is desired. I will be presenting at the Cloud Foundry Summit along with IBM’s Animesh Singh and Jason Anderson about integration between Cloud Foundry and OpenStack. If you have a chance, check out our session (Tuesday, June 10 at 5 p.m.) and learn about how the two open source projects complement each other. Business Track: Cloud Foundry and OpenStack – A Marriage Made in Heaven! Bring the world’s best IaaS to the world’s best PaaS. In this talk IBM and Rackspace are going to share their experiences of running Cloud Foundry on OpenStack. The talk will focus on how Cloud Foundry and OpenStack complement each other, how they technically integrate using Cloud provider interface (CPI), how could we automate OpenStack setup for Cloud Foundry deployments, and what are some of the best practices for configuring a scalable environment.

AWS Week in Review - June 2, 2014

Amazon Web Services Blog -

Let's take a quick look at what happened in AWS-land last week. As an experiment, I am starting to include links to a few hand-selected blog posts and articles that are 100% relevant to AWS and that happen to catch my attention. If you would like to submit a link for consideration, please send it to awseditor@amazon.com. Monday, June 2 We released the newest copies of our SOC 1 Type II and SOC 2 Type II Security Reports covering the period from October 1, 2013 to March 31, 2014. You can request a copy of the AWS SOC 1 or SOC 2 Security Reports through your AWS Business Development (BD) representative. If you do not have a BD representative you can request one here. We released the newest copy of our SOC 3 Security Report, covering the period from March 31, 2013 to March 31, 2014. We announced that Amazon RDS Now Supports Multi-AZ in the US East (Northern Virginia) Region. Tuesday, June 3 We announced that Windows Server 2012 R2 and SQL Server 2014 AMIs are Now Available. We announced that you can now Rapidly Deploy SAP HANA on AWS With New Deployment Templates. The AWS Architecture Blog talked about Doing Constant Work to Avoid Failures. The AWS Java Blog explained how to Secure Local Development with the ProfileCredentialsProvider. The AWS Security Blog talked about Granting Users Permission to Work in the Amazon EC2 Console. The AWS Startup Blog published the story of CopperEgg and their Bootstrap to Billions on AWS. We published Episode 89 of the AWS Podcast. Wednesday, June 4 We announced that we are Now Accepting Submissions for re:Invent 2014 Sessions. We announced that AWS OpsWorks now Supports AWS CloudTrail. The Amazon SES Blog published Part 2 of an article on Debugging SMTP Conversations - Capturing a Live Conversation. We launched Drupal Test Drives for Drupal, Drupal Commons, and OpenPublic. Kunal Anand of Prevoty published an article on The Important of AWS to Tech Startups. Thursday, June 5 We announced a Preview of Elastic MapReduce Commands on the AWS Command Line Interface. The AWS Security Blog reviewed Some AWS SDK Security Features you Should Know About. Friday, June 6 We launched a new AWS GovCloud (US) Test Drive for McAfee ePolicy Orchestrator. The AWS Startup Blog turned the Startup Spotlight to FlyData: FlyData: Pack Your Bags We're Moving to the Cloud. Developer Colin Percival announced that FreeBSD 9.3-BETA is now Available on EC2. Last week AWS Marketplace added new products including RDFEasy :BaseKB Gold Complete, OfficeClip Enterprise Edition for Windows, and Yhat ScienceBox. Stay tuned for next week! In the meantime, follow me on Twitter and subscribe to the RSS feed. -- Jeff;

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