Industry Buzz

How Google Hangouts Can Help Web Hosts Gather Customer Feedback

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

Nearly one-third of Google+ users work in IT, Internet or computer services, according to a recent study by GlobalWebIndex. With this in mind, it certainly makes sense that more hosting companies are using the social network, and in particular the Google Hangouts video conferencing feature, to target prospective customers.

Australian Audit Commission Introduces “Cloud First” Policy to Save Government up to 30 Percent

Web Hosting Industry Review (WHIR) / Web Hosting Talk -

The Australian Commission of Audit has introduced a mandatory "cloud first" policy, citing savings to the government of 20 to 30 percent. The policy will apply to all low-risk information and communications. The commission was founded in October 2013 to identify wasteful spending in the Australian government. The United States…

Overcome The Challenges Of Operating An OpenStack Private Cloud [Upcoming Webinar]

The Rackspace Blog & Newsroom -

Operating an OpenStack-powered cloud on your own has its challenges, and as the OpenStack experts, we’ve found the best practices for operating a successful OpenStack cloud. For customers moving toward OpenStack from a public or VMware cloud, a unique perspective shift is required to operate your OpenStack cloud successfully. For an upcoming webinar, “Challenges in Operating an OpenStack Private Cloud” (1 p.m. CDT Wednesday, May 7) we’ve gathered a trio of experts who have spent their careers in Rackspace support and now specialize in supporting customers in our Rackspace Private Cloud organization. These in-house OpenStack specialists have worked with customers large and small who are operating in an OpenStack environment for the first time. The presenters (OpenStack Engineers Jake Briggs, Wade Lewis and James Denton) will provide their best practices for working through common OpenStack challenges. The topics we’ll cover include: Using an API to manage your cloud Troubleshooting an OpenStack environment Overcoming the networking challenges in OpenStack Monitoring the infrastructure of your OpenStack environment Learn about the necessary perspective shift required when working in OpenStack and join us Wednesday, May 7 at 1 p.m. CDT for a presentation. Register now.

Rackspace Weekly Digest: May 2

The Rackspace Blog & Newsroom -

This week, fans slung drinks to Scoble with Slingr, we showcased our plans for EMC World, we shared a Project Solum update and much more. Check it all out in this week’s digest. Project Solum Goes Full Steam Ahead To Milestone 1 After less than six months in development, Project Solum has accomplished the first development milestone (Milestone 1). This important event allows deployment of code from Github via Heat to generate a running app deployed to Docker containers using a generalized (Heroku) build pack for the app stack. Taking The Rackspace Hybrid Approach To The Bank In this guest post, Rackspace customer Kurtosys highlights what drew it to a hybrid cloud architecture powered by Rackspace specialists. Why We Craft OpenStack This week, we heard from Glen Campbell and Chuck Thier on why they participate in the OpenStack community. Be sure to check out the rest of the Why We Craft OpenStack video series. Why Slingr Loves Rackspace (And Why Rackspace Is Invaluable For Growing Startups) Rackspace empowers Startup Program member Slingr, a location-based gifting app, to focus on its product, venues and users without worrying about infrastructure. See it in action in this video featuring Robert Scoble. Migrating From Redis To MongoDB – A Real-World Example A customer approached us recently with a new NoSQL-data requirement for an instrumentation system we had helped them with before. Here’s how we helped them migrate from Redis to MongoDB. Redefining Hybrid Cloud, Partnership At EMC World At EMC World next week, Rackspace and EMC will showcase our partnership and highlight how together, we build best-in-class hybrid cloud and enterprise storage solutions that are a best fit for our customers. Overcome The Challenges Of Operating An OpenStack Private Cloud [Upcoming Webinar] For an upcoming webinar, “Challenges in Operating an OpenStack Private Cloud,” we’ve gathered a trio of experts who have spent their careers in Rackspace support and now specialize in supporting customers in our Rackspace Private Cloud organization. Join us Wednesday, May 7 at 1 p.m. CDT.

11 Sure Fire Tips to Combat High Bounce Rate

BigRock Blog -

Website Bounce Rate is one of the key quality metrics that rarely gets the attention that it deserves from any web master. For the ones who are not aware, Bounce Rate is the number of visitors that reach your website and leave without visiting any other page on your website. The bounce rate of each of your website’s pages gives you an idea into whether or not your readers are forming a connection with your website. So if you have noticed a very high bounce rate for your website, don’t panic because we have listed below few steps that should help you combat this. 1] Divide & Rule: People are looking for ‘to the point’ information and can seldom pay attention to long detail. This means you need to keep your blog posts short crisp and yet readable. If you do have to punch in more detail into any post and feel it’s getting too lengthy then break it into multiple posts [Part 1, Part 2..]. But don’t forget to build a bridge between the posts in the form of curiosity, interest and value to the reader in the preceding articles. This will ensure that a visitor will read more of your content. 2] Annoying Pop-ups: It’s about time you know that pop ups are like call to action for ‘close this website and find a better one’. It’s like a punishable offence and you will end up driving people away from your masterpiece. You need to let people see your work without bothering them. If your work is truly worthy of a like, share or subscribe then you will get it. 3] Speed: If you have been following our blog articles for some time, you probably might have heard this point a zillion times. A fast loading website is very important. If it takes even a couple of seconds more to load a page then you can easily frustrate a user who would prefer clicking the back button or even easier, exit the page. 4] Go Mobile: With a lot of people now utilizing the internet through their phones, it’s about time that you take your website mobile. Your website might look great on the computer but does it really look right on a mobile device? Well majority of the times the answer will be no and hence you will need to either build a mobile website or make your theme responsive. Also mobile sites are much lighter in weight and hence much easier to load. So if it loads and fits your device right, the chances are that you will see the bounce rate improve. 5] Related Content: Often sometimes when you are writing an article, you might remember of an old article that has some sort of connect. Well why not mention about it. You can have a related article section somewhere in between or towards the end of the article that can give your reader more information about the topic. 6] Open Sesame: Sometimes you will need to link out to a resource on your website. If a reader clicks on the link then ideally that website should load in another tab or browser window. If you have still not enabled this on all of your links, then you are potentially driving away customers from your website. 7] Where are my Glasses: Well this is about the font on your website. Keeping the right size and spacing is the key. Any strain on the eyes of your reader is going to show on the bounce rate. 8] Yawn: Not everyone loves reading. If you manage to keep someone’s attention with your writing then you have some skill. But honestly simple writing is the key. Write for everyone and ensure they understand and enjoy. If you write to impress your readers with your Language skills then you are just going to score high on the boredom meter. 9] No Jargons Please: If you plan to use alien terms on your website, either you use a hover over text feature that gives a definition of what it means or simply mention it inside [] just besides the term. Don’t make your reader feel dumb. You don’t want them looking for definitions of the word and forget about what he actually came for. 10] Pesky little Ads: Everyone wants to monetize their blog by placing ads on their website and readers too have adapted to it. But what you should avoid is the ads that suddenly take up the entire screen and there is either a .GIF or video ad that starts playing. That acts like a party pooper for your readers who are not going to like this at all. Stick to the industry standard ad sizes and everyone will be happy. 11] Funny little 404: We hate to land on 404 pages. But again these things happen even to the best websites out there. But rather than pulling your hair out, try using this to your advantage. Add a link to your homepage and a search bar making it easier for your reader to find the right page. If possible try adding some humor to the page [funny image or one liner] making the unforeseen incident of 404′s appearance a one to chuckle and forget about. Honestly, there are tons of other steps that can help you improve on your website’s Bounce rate, but we feel these are good enough to give you a head start. The best way to find new areas of improvement is to put yourself in the reader’s shoes and find out what would you like to see as a reader. If you want your decisions to be unbiased then try some of your family members or friends who have not really visited your website. The pointers you will get will leave you speechless. Do give these a try and don’t forget to leave a comment if you find any of these suggestions working out for you.

Promote your business through local review sites

GoDaddy Blog -

Review sites like Yelp®, Google Places® and Yellow Pages® are the online world’s No. 1 source for local business recommendations. Chances are someone, somewhere, has talked about your business’s products and services — and local review sites make it easy to find out what customers really think. Local reviews influence who people do business with because they enable customers to publicly share their experiences (positive or negative) for others to see…millions of others, including potential customers. If you’re on the fence about listing your business on local review sites, consider: What’s in it for me and my business? If you think only customers benefit from customer reviews, think again. Local review sites give customers another way to find businesses. The millions of people who use these sites can gain their first exposure to your business through them. Let the well-known local review sites lead customers to you! Why are local reviews important? Third-party local review sites let real people who use your products and services write reviews about their experiences. This feedback gives potential customers an honest idea of what they can expect from you and your company. With so many local products and services to choose from, customers like to do research before doing business with a company– and there is one group of critics they trust the most: other customers. Do I need to have a brick-and-mortar store to create a business profile? No. All you need is a business. If you own a business, chances are you are being reviewed by past and current customers on local review sites. These sites make it possible for customers to create business pages and review your company without your consent. Which is why it’s a smart idea to manage your account for positive or negative feedback — every business should know how it’s doing! Can I ask happy customers to write reviews? Of course! If you have a customer who’s satisfied with their service, ask them to leave feedback on your business’s review profile. It’s a FREE, easy way to get positive reviews. How do I address negative reviews? Negative reviews aren’t always bad — think of them as learning tools for improving your business. Local reviews let you respond to customer feedback, and if you choose to address their concerns or follow up with a customer to fix their issue, you can earn confidence and trust from potential customers. Making changes in response to negative feedback demonstrates that you are listening to your customers, and that you want to make sure they are satisfied. You want your customers to know that they are heard and important. For even more information, see 5 Ways to Handle Negative Comments in Social Media. Local review sites are powerful allies in your plan for online success. Take advantage of them! Spend time thanking your customers for their positive reviews, and addressing negative comments, to show potential customers that you take feedback seriously. The post Promote your business through local review sites appeared first on GoDaddy Blog.

Haters: How to Deal With Haters and Trolls of Your Business

Social Media Examiner -

Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast. More [...]This post Haters: How to Deal With Haters and Trolls of Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Tag Your Auto Scaled EC2 Instances

Amazon Web Services Blog -

EC2's Auto Scaling feature gives you the ability to define and then launch an Auto Scaling Group of Amazon EC2 instances that expands and contracts as necessary in order to handle a workload that varies over time. You can define scale-up and scale-down events that are triggered by the Amazon CloudWatch metrics that are most indicative of your application's performance. Because the instances are launched automatically, identifying them can sometimes be difficult. We're solving that problem today by giving you the ability to define up to ten tags that will be associated with each EC2 instance launched by a particular Auto Scaling Group. Here's how you define the tags in the AWS Management Console: You can also edit the tags of an existing Auto Scaling Group; they will be applied to all newly launched EC2 instances. This new feature is available now and you can start using it today! -- Jeff;

Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter

The Twitter Advertising Blog -

For some time now, we’ve been closely studying the size and reach of conversations about two popular topics among our users: TV and brands. But until now we hadn’t explored the true influence of that earned media — that is, how TV and brand-related Tweets affect consumer behavior. In partnership with The Advertising Research Foundation, FOX and DB5, we conducted a study called “Discovering the Value of Earned Audiences - How Twitter Expressions Activate Consumers”. It was designed to discover how exposure to a brand mention in a Tweet affects the actions of consumers online and offline. Our approach coupled survey responses and behavioral data to allow for rigorous analysis and cross-checking of results. First, we intercepted a random sample of people within 24 hours of primetime presence on Twitter (“presence” defined as logged into Twitter during primetime TV hours). No screening questions were used; we just wanted to talk to people who like using Twitter during the time when TV is most relevant. We recruited a representative sample of over 12,000 people: male and female Twitter users, across all age groups and devices, including mobile and desktop. We then appended Twitter behavioral data to the results. Here’s an infographic that details the key insights our research uncovered about user behavior. Click on image for larger version The three key findings: 1. Brands are an integral part of regular conversation on Twitter. People follow brands they care about on Twitter to engage in one-on-one conversations as well as get unique access to news, product updates and special offers. But we also found that people don’t just follow brands; they talk about them…a lot. In fact, 80% of the Twitter users we surveyed had mentioned a brand in their Tweets during the measurement period of September 2013 through March 2014. Behavioral data showed that among this group of Twitter users, 50% had mentioned brands in their Tweets 15 times or more over a seven-month period. With so many people following and mentioning brands, it’s not surprising that a whopping 99% of Twitter users in the study were exposed to a brand-related Tweet in the month of January alone. Key takeaways for brands: Twitter offers brands not only an owned and paid channel to spread their messages at scale but also serves as a powerful platform for earned media. Tactics like adding #hashtags to other media such as TV ads, as well as engaging key audiences in one-to-one interactions can help drive volume and quality of earned media conversation. 2. Consumers take action both online and offline after seeing brand mentions in Tweets. We found that over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on Twitter and beyond Twitter. The top two actions people took: visiting the brand’s website (23%) and visiting the brand’s Twitter page (20%). Brand Tweet exposure also drives online search for the brand (20%) as well as brand consideration with 19% of Twitter users in the study saying they’d consider trying the brand. Tweets that mention a brand also frequently spark earned media: 18% of study respondents retweet Tweets mentioning brands. Our research revealed all age groups take action after exposure to brand-related Tweets, with a range from 41% - 59%. However, younger respondents reported the highest likelihood to take some action, at 56% for 18-24 years olds and 59% for 13-17 years olds (vs. 54% average across all ages). Key takeaways for brands: Since Tweet exposure drives actions across platforms including searching, engagement and purchase, integrate Tweet messages and calls to action with campaigns on other media (TV, search, other social media, other owned destinations). 3. The source of the Tweet containing a brand mention affects consumer actions. We found that both Tweets from brands and Tweets from non-brand sources successfully drive action among consumers (45% and 63% respectively), but combining the two is ultimately more powerful. In fact, 79% of those who recall seeing Tweets from both the brand itself and Twitter users tweeting about brands have taken some brand action online or offline. Key takeaway for brands: Complement earned media with owned and paid messages as the combination tends to drive greater consumer action and maximize return on your efforts. Research Team: Peter Orban (@peterorban) EVP, Research & Innovation: Mobile & Social The Advertising Research Foundation Judit Nagy (@Judit_Nagy_2013) Vice President, Digital Analytics Fox Broadcasting Nina Kjarval (@NinaSoley) Senior Brand Strategist DB5 Xavier Sanchez de Carmona (@xaviersdec) Research Director, Social & Mobile The Advertising Research Foundation

Getting To Know CSS: Writing Your Own CSS Code

Everything Typepad -

Welcome to our special series on getting to know CSS! Every other week, we'll debut a new article full of valuable tips and tricks that will help you to understand how CSS works and how to apply it to your blog. We'll cover everything from the very basics, to fancy tricks, to the best way to find the code you need for your very own blog. Get ready to advance your skill set! Recently we introduced you to CSS. Within this post, we helped you learn what CSS stands for, what it can be used for, its basic structure, and more.  In this post, we're going to teach you how to write your own CSS and give you some examples for changes you can make to your own blog. As we mentioned previously, when you write out CSS code, it's into two areas: the selector, which can be an Element, Class or ID; and then the property and property value. These are grouped together within a curly brackets set. You may be thinking, "Well, what does this mean in plain English?" so we're going to break it down for you.  Remember, while you will need to be willing to learn a little bit of "techy" stuff to understand things like CSS, the support team is always here to help you and happy to give you a hand. Breaking It Down Let's take a look at a common CSS element - the p tag.  The p tag is used for the paragraphs within your posts.  This paragraph that you're reading, for instance, is created using a p tag.  Here's an example of a CSS statement: p { font-size:10px; } In this case, p (the paragraph tag) is the selector, font-size is the property (what you're changing about the text) and 10px is the property value (setting the font to 10 pixel). You can also combine property values, like font-size and color.  Here's the CSS code that you would use to change the font to 10 pixel and set its color to black.  You'd use this: p { font-size:10px; color:#000000; } Now all parapgraph tags would be set to this size and this color.  There's no need to individually change paragraphs; you set it once and you're done!  That's the beauty of CSS. CSS isn't just used for fonts, though.  It can change a multitude of elements on your blog.  For instance, to add a color to your blog's background, you'd use the following: body { background:#fdd0a6; } Again, you've got the selector (body) the property (background), and the property value (#fdd0a6). Some of the attributes you can change are as follows: margins padding borders alignment text-decoration (underlining, overlining, etc.) text-transform (uppercase, lowercase, capitalize) And many more! Our CSS Cookbook is a great place to get ideas of even more changes you can make to your blog.  Our Tips and Tricks category also has more great CSS to try out on your blog. And don't forget - we're here to help!

LinkedIn’s Q1 2014 Earnings

LinkedIn Official Blog -

Editor’s Note: We’d like to share with you the announcement related to our 2014 first quarter earnings. We’ll also be providing updates from the earnings call on StockTwits starting at 2pm Pacific Time today. Today, we reported our financial results for the first quarter 2014. Strong first quarter financial results were driven by sustained investment, resulting in healthy member trends and balanced growth across our three diverse product lines. Revenue for the first quarter was $473.2 million, an increase of 46% compared to $324.7 million in the first quarter of 2013. Net loss attributable to common stockholders for the first quarter was $13.4 million, compared to net income of $22.6 million for the first quarter of 2013. Non-GAAP net income for the first quarter was $47.3 million, compared to $52.4 million for the first quarter of 2013. Non-GAAP measures exclude tax-affected stock-based compensation expense and tax-affected amortization of acquired intangible assets. Adjusted EBITDA for the first quarter was $116.7 million, or 25% of revenue, compared to $83.4 million for the first quarter of 2013, or 26% of revenue. GAAP diluted EPS for the first quarter was $(0.11), compared to GAAP diluted EPS of $0.20 for the first quarter 2013; non-GAAP diluted EPS for the first quarter was $0.38, compared to non-GAAP diluted EPS of $0.45 for the first quarter of 2013. We are excited for the remainder of 2014, and believe investment in our strategic initiatives will continue to drive our member and monetization platforms. Talent Solutions: Revenue from Talent Solutions products totaled $275.9 million, an increase of 50% compared to the first quarter of 2013. Talent Solutions revenue represented 58% of total revenue in the first quarter of 2014, compared to 57% in the first quarter of 2013. Marketing Solutions: Revenue from Marketing Solutions products totaled $101.8 million, an increase of 36% compared to the first quarter of 2013. Marketing Solutions revenue represented 22% of total revenue in the first quarter of 2014, compared to 23% in the first quarter of 2013. Premium Subscriptions: Revenue from Premium Subscriptions products totaled $95.5 million, an increase of 46% compared to the first quarter of 2013. Premium Subscriptions represented 20% of total revenue in the first quarter of 2014 and 2013. I highly encourage you to review associated materials, including our GAAP and non-GAAP reconciliation. [1] I will co-host a webcast/conference call with our CEO Jeff Weiner to discuss our financial results for the first quarter 2014 and business outlook today at 2:00PM Pacific Time. See the full transcripts of our first quarter results prior to the call on our press center. See slides below. [1] Safe Harbor This post contains non-GAAP financials measures relating to the company’s performance. You can find the reconciliation of those measures to the nearest comparable GAAP measures at and additional details regarding the use of non-GAAP measures below.  This post also contains forward-looking statements about our products, including our investments in products, technology and other key strategic areas, certain non-financial metrics, such as customer and member growth and engagement, and our expected financial metrics such as revenue, adjusted EBITDA, depreciation and amortization and stock-based compensation for the second quarter of 2014 and the full fiscal year 2014. The achievement of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.  If any of these risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements the company makes. The risks and uncertainties referred to above include – but are not limited to – risks associated with: our limited operating history in a new and unproven market; engagement of our members; the price volatility of our Class A common stock; general economic conditions; expectations regarding the return on our strategic investments; execution of our plans and strategies, including with respect to mobile products and features; security measures and the risk that they may not be sufficient to secure our member data adequately or that we are subject to attacks that degrade or deny the ability of members to access our solutions; expectations regarding our ability to timely and effectively scale and adapt existing technology and network infrastructure to ensure that our solutions are accessible at all times with short or no perceptible load times; our ability to maintain our rate of revenue growth and manage our expenses and investment plans; our ability to accurately track our key metrics internally; members and customers curtailing or ceasing to use our solutions; our core value of putting members first, which may conflict with the short-term interests of the business; privacy and changes in regulations in the United States, Europe, Asia and elsewhere, which could impact our ability to serve our members or curtail our monetization efforts; litigation and regulatory issues; increasing competition; our ability to manage our growth; our international operations; our ability to recruit and retain our employees; the application of US and international tax laws on our tax structure and any changes to such tax laws; acquisitions we have made or may make in the future; and the dual class structure of our common stock. Further information on these and other factors that could affect the company’s financial results is included in filings it makes with the Securities and Exchange Commission from time to time, including the section entitled “Risk Factors” in the company’s Annual Report on Form 10-K for the year ended December 31, 2013, and additional information will also be set forth in our Form 10-Q that will be filed for the quarter ended March 31, 2014, which should be read in conjunction with these financial results. These documents are or will be available on the SEC Filings section of the Investor Relations page of the company’s website at All information provided in this release and in the attachments is as of May 1, 2014, and LinkedIn undertakes no duty to update this information. Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with GAAP, the company uses the following non-GAAP financial measures: adjusted EBITDA, non-GAAP net income, and non-GAAP diluted EPS (collectively the “non-GAAP financial measures”). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. The company excludes the following items from one or more of its non-GAAP measures: Stock-based compensation. The company excludes stock-based compensation because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. The company further believes this measure is useful to investors in that it allows for greater transparency to certain line items in its financial statements and facilitates comparisons to peer operating results. Amortization of acquired intangible assets. The company excludes amortization of acquired intangible assets because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from the non-GAAP measures facilitates internal comparisons to historical operating results and comparisons to peer operating results. Accretion of redeemable noncontrolling interest. The accretion of redeemable noncontrolling interest represents the accretion of the company’s redeemable noncontrolling interest to its redemption value. The company excludes the accretion because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operating performance. In addition, excluding this item from the non-GAAP financial measures facilitates internal comparisons to historical operating results and comparisons to peer operating results. Income tax effect of non-GAAP adjustments. The company adjusts non-GAAP net income by including the income tax effects of excluding stock-based compensation and the amortization of acquired intangible assets.  Beginning in the first quarter of 2014, the company has implemented a long-term non-GAAP tax rate for evaluating its operating performance as well as for planning and forecasting purposes. This projected long-term non-GAAP tax rate eliminates the effects of non-recurring and period specific items, which can vary in size and frequency and does not necessarily reflect our long-term operations. Historically, the company computed a non-GAAP tax rate based on non-GAAP pre-tax income on a quarterly basis.  Based on our current forecast, a long-term non-GAAP tax rate of 35% has been applied to our non-GAAP financial results for the first quarter of 2014. The company believes that the inclusion of the income tax effects provides additional transparency to the overall or “after tax” effects of excluding these items from non-GAAP net income. Dilutive shares under the treasury stock method. During the first quarter of 2014, the company excluded certain potential common shares from its GAAP diluted shares because their effect would have been anti-dilutive. On a non-GAAP basis, these shares would have been dilutive. As a result, the company has included the impact of these shares in the calculation of its non-GAAP diluted net income per share under the treasury stock method. For more information on the non-GAAP financial measures, please see the “Reconciliation of GAAP to Non-GAAP Financial Measures” table in our earnings release, which has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. Additionally, the company has not reconciled adjusted EBITDA guidance to net income (loss) guidance because it does not provide guidance for either other income (expense), net, or provision for income taxes, which are reconciling items between net income (loss) and adjusted EBITDA. As items that impact net income (loss) are out of the company’s control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net income (loss) is not available without unreasonable effort.

Why We Craft OpenStack (Featuring Rackspace Software Development Manager Glen Campbell)

The Rackspace Blog & Newsroom -

As OpenStack Summit Atlanta fast approaches, we wanted to dig deeper into the past, present and future of OpenStack. In this video series, we hear straight from some of OpenStack’s top contributors from Rackspace about how the fast-growing open source project has evolved, what it needs to continue thriving, what it means to them personally, and why they are active contributors. In the video below, Glen Campbell, Rackspace Manager of Software Development, discusses how OpenStack is influencing the future of the cloud at scale and how companies and vendors are working together in the community to solve customers’ problems. “Companies that have in the past tried to carve out a niche for themselves are instead trying to work together to build a solution that’s good for all of their users,” Campbell said. Be sure to check out previous installments in the “Why We Craft OpenStack” video series featuring Kurt Griffiths, Jarret Raim, Ed Leafe and Chuck Thier. We look forward to seeing you in Atlanta for OpenStack Summit, May 12 through May 16.

Choose your own cupcake adventure: A journey with the New Domains Blog -

loadYouTube(); Does the world even know they have a choice? Do they know about the internet freedom granted by the New Domains? You walk up to people on the street and they think we must be confusing .NINJA with .INFO. But it can happen—you can get the domain name you want. You don’t have to settle for numbers or hyphens or awkward spellings of common words. YOU CAN GET THE DOMAIN NAME YOU WANT! If there were one way to share with the world the true volume of choice you now have with the New Domains, it would be … cupcakes. Yes, cupcakes are proven to be the one corporate-friendly visual that attracts people from far and wide. And by by using the latest in YouTube technology, you can now… Choose Your Own Extension! It’s the adventure that proves that your domain can be just like a cupcake: short, sweet, and available with a tasty array of options.

Expanding geo-targeting options

The Twitter Advertising Blog -

We introduced geo-targeting to help marketers successfully meet their local advertising objectives on Twitter. Based on positive feedback, we’ve since expanded our geo-targeting capabilities to additional locations, including state/region targeting in Brazil and Canada, as well as postal code targeting in the U.S. And today, we’re announcing a significant expansion to our geo-targeting capabilities, with the addition of state/region targeting in eight countries: Australia, France, Indonesia, Italy, Japan, Mexico, Netherlands, and the UK.  With these new targeting options, we offer country-level targeting in more than 200 countries and granular geo-targeting in 12 countries. Advertisers across the world have been using geo-targeting to precisely target the most relevant audience for tangible results. A few examples: Shochiku Geino (@ShochikuSchoolT), a performing arts school in Japan, uses metro-level geo-targeting to reach nearby users in metros like Tokyo and Osaka. The school tweets tuition discount offers and alumni testimonials to drive new enrollments. Combining metro targeting with a compelling content strategy has resulted in engagement rates as high as 15.4% in the brand’s recent Promoted Tweets campaign. “We usually target our Promoted Tweets to users on mobile devices only, and we always geo-target to places near our school locations,” says Yuki Yoshikawa, Shochiku Geino’s Manager of Marketing. Yoshikawa adds: “We’ve found that Twitter’s real-time mobile environment provides an effective way to interest prospective students.” Lopes (@Lopes_Imoveis), an online real estate brokerage in Brazil, frequently uses state-level targeting to reach prospects in key markets. By using Promoted Tweets with Lead Generation Cards to users interested in real estate and financial news, the Lopes team has seen an engagement rate over 4% and a new set of highly qualified leads. YPlan (@YPlan) is a UK-based app service that offers Londoners a curated list of local nightlife events. To drive app downloads, YPlan ran a Promoted Tweets campaign to mobile users in London and saw 10x the number of downloads from Twitter compared to other mobile advertising channels. ”Twitter’s targeting options allowed us to reach different audiences with relevant, customized messages,” said Rachael Tasker, Marketing Director at YPlan. Tasker also notes: “This helped us drive our business forward at a pivotal moment in our company’s development.” Bar Louie (@BarLouie) is a U.S. restaurant collection with 80 locations in the midwest and on the east coast. They leveraged metro targeting effectively to build awareness for in-restaurant events. “We used Twitter to promote our 6th annual #RockTheTot tater tot eating competition,” says Heather Story, Bar Louie’s digital marketing manager. Further, Story explains: “It was the most successful #RockTheTot yet, and we credit Twitter and Twitter Ads for helping build local awareness and drive restaurant visits at each of our locations during the event. I attribute a big part of our success to our #RockTheTot hashtag, and to the Promoted Accounts we’ve geo-targeted to metros like Dallas, Boston and Chicago.” We’re excited about how expanded geo-targeting options will enable global Twitter advertisers to better reach their target audiences. To learn more about our targeting capabilities, visit this Help Center article.  


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