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How I Use Current Events to Get More Facebook Engagement

Post Planner -

People often ask me: What’s the best way to get more Facebook engagement? When I hear questions like this come up again & again, I know it’s time to write a blog post. For example, last week I wrote about how important it is to be personal — and how authenticity can help expand your Facebook reach. Today I have tips that will help you get more engagement from your Facebook fans. Don’t worry if you’re a beginner — these advanced Facebook marketing strategies work great for pages of any size. How I Use Current Events to Get More Facebook Engagement  The trick here is knowing which current events are most relevant to your fans. A once-a-year event like the Super Bowl is huge, of course. But major events aren’t the only stories you can post about during the year. Too many businesses focus on only a few high-profile events while ignoring the rest of the calendar. Why You Should Care Why should you post about current events on your Facebook page? The main reason is they are the stories your fans are already talking about! >> Click to Tweet <<  Basically, your fans are likely to engage with pages that post about topics that interest them And many of your competitors probably don’t post about current events very often. Remember, the more relevant & timely the post — the more likely it’ll be seen by your fans.  Use these tricks to capitalize on current events: 1. Holidays After researching several industries to find their most viral posts, I discovered that some of the most popular images ever posted on Facebook related to holidays. >> Click to Tweet <<  Businesses of all sizes post holiday-themed content to get more Facebook engagement. Mainly because it’s so easy to come up with post ideas — since holidays are often a feel-good time of year. Here are some holiday-related Facebook status ideas:  simple wish engaging question fun holiday fact ways to use your product or service One of Walmart’s most popular photos was posted during Easter: // Post by Walmart.   Create awesome content for holidays like these: Independence Day Labor Day Thanksgiving Day Christmas Mother’s Day Father’s Day New Year’s Day Halloween Easter Hanukkah  Heck, even just celebrating the arrival of a weekend might go over well with your fans.  2. Special events Pay attention also to those newsworthy special events that happen just once a year. Stuff like:  Super Bowl Cinco de Mayo Academy Awards  Grammy Awards Miss Universe   St. Patrick’s Day // Post by Post Planner.   The photo above was a recent Cinco de Mayo post. The funny image was shared more than 2,600 times! 3. Special interest Special interest events are happenings that may not be popular with the mainstream, but are of great importance to your fans. >> Click to Tweet <<   Celebrations like: International Coffee Day  Star Wars Day Movember Your fans might be interested in a new movie release or a TV show that’s ending. // Post by XFINITY.   Learn about the interests of your fans so you can celebrate with them on these special days. Pool Supply World was savvy enough to post about the sad Batman meme as the image was trending in social media.  // Post by PoolSupplyWorld. Key Takeaway I hope these examples inspired you. Relevance is key to any post — and what better way to stay relevant than post about timely events in the news? So what about you? Do you have any other tips for leveraging current events on a Facebook page? The post How I Use Current Events to Get More Facebook Engagement appeared first on Post Planner.

4 Traits of the Modern Social Communicator

Social Media Today -

Not every form of expression is meant to be brief, but when attempting to be concise, good diction is a must. For some, this is second nature. Although I suspect the majority persevere through many lessons in perfecting the art form. Tweets have certainly amplified the significance of brevity; learn to be succinct yet substantive.read more

Do You Lead an e-Life?

Social Media Today -

Not sure? What are you doing on line? Do you date, apply for a job, stay in touch with your friends and family, shop, bank, gossip, have arguments, vent? If you do, you are living an e-life. This convenient lifestyle comes with e-friends, e-customers, e-family and everything else that “e” has to offer.read more

Social Media Best Practices in Travel: Twitter

Social Media Today -

Twitter is a key player in the social media revolution, even though many travel industry players are still reluctant to jump onboard, in particular smaller companies, inns and tour & travel organizations. The platform has a language of its own and is considered by some as very oriented towards influencers, media or celebrities, but not necessarily accessible to the general public.read more

Facebook Audience Insights: This Week in Social Media

Social Media Examiner -

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including [...]This post Facebook Audience Insights: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Promote Your Blog Content to Get 1,000 Social Media Shares [INFOGRAPHIC]

Social Media Today -

Do you want to promote your blog post to more readers? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic loaded with tools and tips that will help you achieve 1,000 social shares for your every blog post.read more

How to Fail Better on Social Media

Social Media Today -

Unfortunately, not all social media programs are created equal. I would love to promise that one client’s social media program will garner the same success for another. No, not happening. Never happened, actually. But, what I can guarantee is that we will learn from our experiences, even in the face of failure – and we may do better next time.read more

5 Tips to Boost Your Facebook Ads Conversions

Social Media Today -

The organic reach of all Facebook pages has dramatically decreased causing uproar. Despite the outcry by many, this is a good thing for marketers since it will force the improvement of content shared by businesses on Facebook with better creative, targeting, and the ability to better measure the success of their campaigns on the network.read more

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