Great customer service is not about being perfect. The truth is, it really is impossible to get it right every time. Most customers know this and expect an occasional problem to occur. It's not so much the problem that is the issue, usually. It's the way we (or our team) handle the situation.read more
Marketing on Facebook is a bit of a touchy subject. Overt advertisements, calls-to-action, and sales page links generally don’t perform so well (and don’t make your page very inviting). Marketers are well aware that Facebook should be a place to provide value and content that draws fans back again and again...read more
While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through, likes and shares, companies must race against the clock or risk being left behind in the content marketing game. read more
People often ask me:
What’s the best way to get more Facebook engagement?
When I hear questions like this come up again & again, I know it’s time to write a blog post.
For example, last week I wrote about how important it is to be personal — and how authenticity can help expand your Facebook reach.
Today I have tips that will help you get more engagement from your Facebook fans.
Don’t worry if you’re a beginner — these advanced Facebook marketing strategies work great for pages of any size.
How I Use Current Events to Get More Facebook Engagement
The trick here is knowing which current events are most relevant to your fans.
A once-a-year event like the Super Bowl is huge, of course.
But major events aren’t the only stories you can post about during the year.
Too many businesses focus on only a few high-profile events while ignoring the rest of the calendar.
Why You Should Care
Why should you post about current events on your Facebook page?
The main reason is they are the stories your fans are already talking about!
>> Click to Tweet <<
Basically, your fans are likely to engage with pages that post about topics that interest them
And many of your competitors probably don’t post about current events very often.
Remember, the more relevant & timely the post — the more likely it’ll be seen by your fans.
Use these tricks to capitalize on current events:
After researching several industries to find their most viral posts, I discovered that some of the most popular images ever posted on Facebook related to holidays.
>> Click to Tweet <<
Businesses of all sizes post holiday-themed content to get more Facebook engagement.
Mainly because it’s so easy to come up with post ideas — since holidays are often a feel-good time of year.
Here are some holiday-related Facebook status ideas:
fun holiday fact
ways to use your product or service
One of Walmart’s most popular photos was posted during Easter:
Post by Walmart.
Create awesome content for holidays like these:
New Year’s Day
Heck, even just celebrating the arrival of a weekend might go over well with your fans.
2. Special events
Pay attention also to those newsworthy special events that happen just once a year.
Cinco de Mayo
St. Patrick’s Day
Post by Post Planner.
The photo above was a recent Cinco de Mayo post.
The funny image was shared more than 2,600 times!
3. Special interest
Special interest events are happenings that may not be popular with the mainstream, but are of great importance to your fans.
>> Click to Tweet <<
International Coffee Day
Star Wars Day
Your fans might be interested in a new movie release or a TV show that’s ending.
Post by XFINITY.
Learn about the interests of your fans so you can celebrate with them on these special days.
Pool Supply World was savvy enough to post about the sad Batman meme as the image was trending in social media.
Post by PoolSupplyWorld.
I hope these examples inspired you.
Relevance is key to any post — and what better way to stay relevant than post about timely events in the news?
So what about you?
Do you have any other tips for leveraging current events on a Facebook page?
The post How I Use Current Events to Get More Facebook Engagement appeared first on Post Planner.
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Do you want to promote your blog post to more readers? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic loaded with tools and tips that will help you achieve 1,000 social shares for your every blog post.read more
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The organic reach of all Facebook pages has dramatically decreased causing uproar. Despite the outcry by many, this is a good thing for marketers since it will force the improvement of content shared by businesses on Facebook with better creative, targeting, and the ability to better measure the success of their campaigns on the network.read more
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