Cloud hosting provider Rackspace ended its first quarter of 2014 with $421 million in net revenue, an increase in 3.2 percent from the previous quarter and 16 percent from the first quarter of 2013.
When we launched our new affiliate program almost 2 years ago we aimed to increase the number of people who recommend us by providing very competitive payout terms. However, we did not want to diminish the importance of our service quality and our goal was to keep it the number one reason for people to endorse us. The ever growing numbers of affiliate sales over the last 2 years showed that we were on the right track in attracting more affiliates, but we were not so sure about their motivation to join the program and recommend us. That, combined with our wish to gather more information about who our affiliates are, how they rate the different aspects of the program, and what we can do to make things better for them, made us conduct a survey among our affiliates and the results are summarized below.
Who is our Affiliate?
The survey answers revealed the profile of our affiliates is a mix representing the following groups: designer and web developer professionals, bloggers and affiliate marketers, as well as SiteGround clients happy to recommend our services. Half of our survey respondents belong to the designer and web developer communities, who trust SiteGround with their business and value our hosting even further to promote us as affiliates. Bloggers and affiliate marketers form more than a quarter of our affiliates, and the main characteristic of the remaining respondents is they prefer to recommend SiteGround to their personal network.
Why join the SiteGround Affiliate program?
Across the different professional groups and our clients the predominant factor to join the affiliate program was SiteGround’s service quality. It was determined as very important by an overwhelming 84% of the respondents. We couldn’t be happier about this result coming as recognition of our belief that the main motivation for recommending our services should be its quality. And while it is expected the designer and developer professionals will value service quality, as they recommend us to their customers and often need to work with us for ongoing projects, we were expecting that our hosting quality might not be the most important reason for more professional bloggers and affiliate marketers, who often rely on affiliate commissions as a primary income source. Yet, as a group they also have given the highest importance to service quality as a factor for becoming our affiliates. The business incentive for making money from commissions is the second most important reason to become a SiteGround affiliate followed closely by the easiness to join the program.
How Affiliates rate our program?
Over 90% of the overall ratings for the affiliate program are spread between the very good and good responses. This positive evaluation is also validated by the clear preference to recommend SiteGround using the in-house affiliate program, instead of a third-party affiliate network. The features that received the highest results in the assessment of the program were: commission rates, payout policies, affiliate banners and program support. We do have some room for improvement on the affiliate newsletter, statistics and tracking, and affiliate PDFs with promo information. According to our affiliates special promotions work best to generate sales. They were ranked as the most efficient tool for recommending SiteGround, and almost 90% of the respondents would like to receive information in advance about upcoming promotions. Our own sales data backs up this result, as we have observed increased affiliate sales during special promotions periods like Black Friday, Cyber Monday and SiteGround Anniversary, compared to normal days. We are glad to see that a good percentage of our affiliates have taken advantage of the special promotions already, but we want to encourage even more members of the program to utilize this tool to maximize their results.
Along with the positive feedback about the affiliate program we identified areas that can be improved as well. Some of them included insufficient knowledge about the tools available in the affiliate area designated by the “I don’t know” answers given to the questions for evaluating the program features and tools. The answers in our survey also indicated a big interest for attendance of a webinar on tactics to increase affiliate sales. Holding a webinar about practical tips for generating more sales within our program seems like a natural next step that will help our affiliates turn their sales potential into earnings.
To sum up the survey results we can say the affiliate program is successful at getting across SiteGround’s message that our services are worth promoting because of the high quality, and thanks to our affiliate partners we have expanded our presence in the hosting services market. We are grateful to everybody who participated in the survey and shared their opinions about the program. Thank you for your input and helping us define the path forward.
The post Building Your Start-Up In An Evolving Technological Era appeared first on HostGator Blog | Gator Crossing.
You’ve heard it before, “Small businesses have never been easier to start,” or conversely, “Fifty percent of all start-ups won’t be around in five years.” The truth is, the resources and information to begin planning a business have never been more accessible thanks to the internet. Everything from marketing to building a web-page equipped with responsive design can be learned from the comfort of home.
Business itself, however, has not gotten any easier. If anything, the world of the sale has only become more competitive. In this article we’d like to discuss what foundational steps are still necessary to getting started, while focusing on the possibilities presented with a globalized market-place.
Planning A Foundation
It’s important to imagine a business as being a living, breathing organism whose very life is dependent on the planning and investment placed in it. The best business owners make their careers extensions of their personality, strengths and skill sets. Knowing yourself and the lifestyle you like to live is a tremendous first step to developing a service others will respond to.
Ask yourself three questions:
What skill or product can I offer that enough people need?
Does this business already exist? If so, how can I do it better?
Will this business still be in demand five to ten years from now?
A foundation in the business world signifies room for growth, and a stable platform from which sustainability can be achieved. Without one, your business is 50% more likely to fail according to a study written by Paul Tiffany in “Business Plans for Dummies”. To get familiar with the look of a business plan, we’d highly advise checking out the steps involved at the Small Business Administration’s website.
Finding Momentum In The 20th Century
Rather than outlining the legal logistics, and discussing what form of business structure you should follow, we’d like to explore how to approach making sales in such a diverse economy. Apparent or not, making money has moved farther away from the cash register every year.
According to PR Newswire, 89% of consumers prefer shopping online rather than in a store. A trend that has extended prominently into the mobile market as devices are being optimized to support mobile browsing and e-commerce. It may surprise you to know, but:
Four out of five consumers used smart phones to shop in 2013
78% of retailers plan on investing in mobile technology this year
Global 3G coverage is expected to be at 21% in 2014, increasing access for mobile users
What This Means
Ask yourself one more question: Will what you’re selling be able to exist in the online market space? That is to say, your service or product can be seen, sold and shipped to anywhere in the world.
One of the greatest factors being considered in business models nowadays, is how to best utilize the power of global connectivity.
Think about it.
What once was a limiting and location based market has now expanded to the eyes of anyone capable of accessing your web-page. Which leads us into the next point.
If you’re not interested or are incapable of selling your product/service directly, having an online presence is still a must when it comes to how people choose businesses today. The faster your company can establish itself in the search engines, the more likely you will begin to see a profit.
Steps To Begin Optimizing Your Web-Page
The optimizing phase is a great place to be at for a start-up. It means your brand has been developed, you have something ready for sale, and all that remains is allowing your business to be seen by those interested in your trade.
1. Build A Website With A Responsive Design
Due to the increasing amount of mobile users, a factor to retaining traffic is whether or not your website will work equally as well from a smart-phone or tablet. Many customers will give up if a page doesn’t load correctly, or if it takes too long while browsing on a mobile network.
Responsive Web Design (RWD) is a way of building your website to adjust gracefully between a computer, smart phone, tablet, or any other device of varying screen resolution. Many hosting sites have RWD built into the newer themes, saving you the extra dollar when it comes to having someone write the code instead. To remain competitive in 2014, it’s imperative that your information can be accessed no matter what device it’s found on.
2. Make Your Website Visible
There’s a great deal to be said about how a website ranks in the search engine nowadays. Google, for example, has completely updated their algorithms to allow for more authentic and viable content to appear before any spam based pages.
If Search Engine Optimization (SEO) seems like an entirely new language, it may be worth the investment to hire a company capable of having your website rank before your competitors.
3. Understand Your Customers With Analytics
Part of remaining in business is understanding what your customers want. By using Google Analytics you’ll be able to monitor how much traffic your site receives, as well as how they move through its pages.
By knowing what content gets page visits, you can begin to cater parts of your service towards areas of higher demand.
4. Tap Into Social Media
It may not be the first stop for new customers, but the advantages of sharing your business and its updates with all of your existing social circles free of charge is unbeatable in the marketing world. Word of mouth is still one of the most popular means of referral, and if someone can recommend your company through Facebook it’s more likely an individual will trust your friend than a review left on Yelp.
Many businesses have learned the expenses involved with marketing, and with how much you can benefit from Facebook for free, it’s definitely an option you should consider once you’re ready.
Image Source: http://www.blog.zapstore.com/2012/04/how-smartphones-change-the-way-we-live-and-interact/
Public? Private? Hybrid? What’s it going to be in the cloud? And what role will OpenStack play?
Rackspace Lead Cloud Evangelist Scott Sanchez (@scottsanchez) and I (Niki Acosta, Rackspace Cloud Evangelista (@nikiacosta)) sat down with SiliconANGLE’s theCUBE this week at OpenStack Summit Atlanta to talk about OpenStack today and OpenStack’s future. During the conversation, we also highlighted the DevOps revolution and touched on why businesses need a single cloud strategy, regardless of whether they choose a public, private or hybrid cloud.
Here’s the full video:
Rackspace specialists will host a number of talks and sessions throughout OpenStack Summit Atlanta May 12 through May 16. Here’s a full lineup of our Summit activities.
In our Early Theme Adopters series, we focus on bloggers creating great-looking sites with the most recent additions to our Theme Showcase. Today, let’s visit some of the sites that are already using Ubud, a striking theme for portfolios and other image-heavy sites.
Are you looking for ways to get your business started on Instagram? Do you have an Instagram account, but are unsure how to use it? Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement. In this article I’ll show you five tips on how to use [...]This post How to Get Your Business Started on Instagram: 5 Tips first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
Is your blog content easy to share? Is your audience interacting with you or just moving along to the next thing? Making social sharing easy is an important part of creating a successful blog. In this article you’ll discover five tips to make it dead simple for your readers to interact with your blog content. [...]This post 5 Ways to Improve Social Sharing on Your Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
records the API calls made in your AWS account and publishes the resulting
log files to an
bucket in JSON format, with optional notification to an
topic each time a file is published.
Earlier this month we expanded CloudTrail's service coverage
with the addition of support for seven more services. Today we adding support for
the Simple Workflow Service and are also
making CloudTrail available in three additional AWS Regions:
US West (Northern California)
Asia Pacific (Sydney)
Note: If you have configured CloudTrail to store log files generated in multiple AWS Regions
in the same S3 bucket, you will have to update the bucket's policy statement so that it
can accept logs from the new Regions. To do this, visit the
Amazon S3 Bucket Policy
section in the
CloudTrail documentation. If CloudTrail creates the bucket on your behalf, it will also apply
a policy that allows access from all of the Regions that exist at the time.
The Big Picture
Here's the latest and greatest version of the diagram that I first presented
when we launched CloudTrail:
CloudTrail Webinar With Splunk
At 10:00 AM PT on May 20, AWS and
will present the
Stronger Security and Compliance on AWS with Log Collection and Analysis
In the webinar you will learn how
CloudTrail collects and stores your
AWS log files so that software from Splunk can be used as a Big Data
Security Information and Event Management (SIEM) system. You will
hear how AWS log files are made available for many security use cases,
including incident investigations, security and compliance reporting,
and threat detection/alerting. FINRA (a joint Splunk/AWS customer)
will explain how they leverage Splunk on AWS to support their cloud
You don’t even have to get on a bike to win a with a bicycling team. We’re following road bike racer Adam Jensen to victory. And here’s the exciting part: when he wins, you win. Jensen is not only a customer support legend here at name.com, but he’s also a road bike racer (skinny tires, lycra). Every weekend he rides in some of the most arduous races in the country. We’ll follow up with him every Monday to find out how he fared. He hasn’t won yet, but he’s been close. He’s had some seconds and thirds and occasionally some really awesome wrecks, so whatever happens, at least it’ll be fun to follow.
HOW DO I WIN?
Subscribe to our Youtube Channel or keep up with the blog because the first 20 people to contact jared at name dot com after we post his first race win will get a free .BIKE domain name.* Adam races with Thump Cycling presented to you by Turin. Here’s his latest update:
Valued at $34.99 for the one-year registration. You must either have a name.com account or be able to open a name.com account to register the .BIKE domain name. No purchase necessary. Not invalid anywhere (as far as we know.) The first 20 people to respond to jared at name dot com after the announcement of Adam’s victory will receive credit in their account for the $34.99 to buy the .BIKE domain of their choice. I’m pretty sure we’re not liable for anything ever, other than providing a sweet Internet experience that nets you the best web presence ever.
As a Racker who works on the communications side of a very technical business, I know just how challenging it can be to contribute to the open source conversation. Sometimes the best way to stay relevant with developers, architects and designers is to dive headfirst into the projects that keep them busy.
OpenStack, for example, is a great place to start.
To date, more than 2,100 developers have contributed to OpenStack—and there’s still plenty of room for both technical and less technical folks to join the community. There’s always a need for programmers who can write code and testers who can try to break it. Testers are also useful for reporting issues and reviewing incomplete bugs. But the developers and testers need help—they can’t build the community by themselves.
This year’s Summit showed that there’s a greater number of operators, cloud builders and maintainers who are getting more actively involved in OpenStack. There’s a need for gardeners, who can increase comments in code, reduce pylint violations and increase code coverage.
Documentation is also hugely important. There are lots of opportunities for folks with an eye for detail to write documentation and then review other writers’ drafts for bugs. User experience designers are needed to design new features and review existing features as a user. Security specialists are useful for identifying security issues and fixing code. And because the OpenStack community comes from more than 100 countries, we need bilingual contributors who can translate user interfaces, documentation and messages.
So if you want to be an OpenStack contributor, where do you begin? Yesterday afternoon, three Rackers—Iccha Sethi, developer; Angela Streeter, cloud technology instructor; and Egle Sigler, principal architect—explained it best in a breakout session at OpenStack Summit Atlanta. Before you can contribute documentation or code, you’ll need to set up a few accounts:
Launchpad is a publicly available bug tracking and release tool used for process management. This is how the web interface for the Gerrit Code Review system will identify you.
Gerrit is a code review system and framework for reviewing—you guessed it—code before it is accepted into the code base.
The OpenStack documentation and code is maintained in a GitHub repository.
The next step is to join the OpenStack Foundation, which will help you establish yourself as a member of the OpenStack community. You’ll be asked to sign a Contributor’s License Agreement, which helps the Foundation keep track of the number of contributions made by your company.
From there, you’ll need to identify a pain point (or, in other words, find some work to do). How do you want to contribute to the community? Scroll through the OpenStack website, pick up a book on open source or work with your colleagues to identify a feature or function that could be improved.
Then get to work. Create a local git branch based on master. Create a single commit based on your local branch. Make a patch using git review that’s pushed to Gerrit. Wait for reviews (and, in the meantime, feel free to work on other patches). Address the reviews and make any necessary changes to fix your code or documentation. And finally, encourage two core members to approve your work. Once this is done, you can officially call yourself an OpenStack contributor.
Even if you’re not interested in writing code, remember that there are still many ways for you to contribute to the community. You can write documentation or help bring the open source message to market. You can test or translate, and stabilize or secure.
And if the power of community doesn’t motivate you, then maybe this will: All OpenStack contributors receive a free pass to the next OpenStack Summit, which takes place November 3 through November 8 in Paris.
Rackspace specialists will host a number of talks and sessions throughout OpenStack Summit Atlanta May 12 through May 16. Here’s a full lineup of our Summit activities.
If you’re looking for ways to save, we’ve teamed up with blogger Stacy of Kids Stuff World for our next Twitter #Pinspiration chat.
This week’s theme is all about tips and tricks to help you save and we want to hear all about how you think about tightening budgets around the home, classroom and beyond. Tweet us your frugal living #Pinspiration tips to @Pinterest and @stacyofksw this Thursday, May 16th, between 10am-11am PST.
We’ll be talking about gardening hacks, backyard camping, home-cooked meals activities with the kids, and many other thrifty ideas to pinch the pennies. We got a chance to chat with Stacy on how she evaluates budgets and uses Pinterest with a large family of five:
Hi Stacy, can you tell us a bit about yourself and what inspired you to start your website, Kids Stuff World?
Hi Guys!!! Wow, so excited to be here on the Pinterest blog today. Thanks for having me, I started Kids Stuff World while I was serving overseas. I was a new mom and for the first time I realized how far from home, friends and family I really was. Instead of arranging play-dates and attending baby showers, I was surrounded by single people living in dormitories and lots of testosterone. I needed to make some connections with people in the same life stage as me, and quick.
The idea of starting a blog was suggested to me by a combat unit while we were deployed to Africa. I still laugh picturing those sweet, burly guys helping me set up my mom site.
Can you share a few simple and easy frugal living tips for families?
My favorite tip for frugal living is growing your own food, even if it is just herbs and cherry tomatoes. Nothing feels more satisfying than going out in your backyard and harvesting food to feed your family. You’re not just saving money, but teaching your children a valuable life skill as well. Added bonus, it’s a fun activity the whole family can get involved in.
We make almost all of our meals at home. I love to cook and feeding a family of five is expensive no matter where you go. By doing the cooking myself we save a ton; I use Pinterest to find new recipes and create weekly meal plans. Over time, I have learned how to make up to 4 meals with just one rotisserie chicken. We save our vegetable scraps to make homemade broths, and other scraps to use as compost for our garden beds. Herbs are used in dishes as well as simmer pots on the stove to make our home smell wonderful. All of these things I have learned through posts I’ve found on Pinterest. I have an entire board dedicated to store bought things you can make from scratch (The Handmade Way). Right now, we’re developing our own household cleaners using essential oils and herbs from our garden.
I save money on family purchases by having set price limits in my head whenever we go out. I know how much I am willing to pay for my child’s clothing or even my own and no matter how much I love something, I won’t purchase anything until it comes into my price range. Even big ticket items, that’s why I love getting emails from Pinterest when a price drops.
You’ve started planning a fun and frugal summer in your “Making Plans for Summer” board. How has Pinterest helped you discover great ideas?
Yes, Making Plans for Summer, that’s one of my favorite boards! We aren’t taking a family vacation this year, and there’s no budget for summer camps, but that doesn’t mean we won’t have a memorable summer. A summer filled with homemade popsicles, ice cream, fresh-squeezed lemonade, sun tea and solar s’mores, all inspired by links I find on Pinterest. This year, I am most excited about backyard campouts, learning about astronomy, outdoor movie nights, there’s even talk of starting our own children’s book club, another awesome idea we found on Pinterest.
Perhaps the neatest thing for me is the relationships I have made with the people behind the Pins. Overtime, several of us have formed group boards, worked on projects together, become real friends, and even met in person. Pinterest isn’t just a place where I discover great ideas anymore; it’s where I connect. It’s that community I was looking for when I first started all of this.
Follow Stacy of KSW’s board Making Plans for Summer on Pinterest.
Thanks for the feedback, Stacy. Don’t forget to join us on Twitter this Thursday and share your #Pinspiration with Stacy and the Pinterest team. Also, be sure to check out her website and Pinterest boards. See you Thursday morning!
Last week, the Federal Circuit overturned the District Court judgment in Oracle v. Google, finding that the Java API is copyrightable. This move overturns the expectations of businesses and developers and is likely to negatively impact how they leverage APIs going forward. We have been thinking a lot about the ruling since it came down, putting together our thoughts.
To start with, we are very disappointed with the ruling. The Federal Circuit very clearly got it wrong. While Rackspace has no stake in the fight over Android, we do have a stake in the legal status of APIs. As developers, we consume APIs of all kinds every day. As a company, almost all of our products are exposed to the world only as APIs. As we wrote in our brief to the court last year, we think that APIs are inherently functional – as the name suggests, they are just “interfaces” between two different pieces of software. Copyrighting APIs makes no more sense than copyrighting the little bumps on the top of Lego bricks.
We are not alone in thinking this decision is bad news. Wired says “Oracle’s copyright victory over Google is bad news for everyone.” The Disruptive Competition project called it “poorly reasoned.” Vox called it a “disaster for the software industry.”
So where does that leave us?
First, developers and businesses are free to use our APIs to build new services and new applications. Long before the current fight, we made our client and server APIs open source. Use them, clone them, build on them – we welcome everyone to participate with us in building the open cloud. As Donnie Berkholz of Redmonk puts it, providing users and developers with legal guarantees provides them the freedom to build – because they have the freedom to reimplement if needed.
Second, this decision validates our longstanding position that OpenStack needs its own APIs. For some time there have been elements in the OpenStack community that have tried to build OpenStack interfaces (and businesses) on top of AWS APIs. We have always thought that was a bad idea from an engineering perspective: As a community, we don’t want to cede control over what we do in OpenStack to other cloud vendors. As developers, we don’t want to burden ourselves with having to worry about subtle semantic differences and bug-for-bug compatibility with a platform we don’t control.
But last week’s decision gives us a new reason. As GigaOm has already pointed out, using Amazon APIs is now a legal risk, one which we don’t have to take.
We are here this week at the OpenStack Summit – a community 4,500 people strong. As Troy Toman expressed in his keynote yesterday, there are lots of pressures to take OpenStack and go in different directions. But our mission is to set aside our individual differences and see beyond our short-term goals to the bigger brighter future that we can co-create today.
You can use AppStream to build complex applications that run from
simple devices, unconstrained by the compute power, storage, or
graphical rendering capabilities of the device. Your application can
take advantage of the new and
instance type, including
high-performance GPU-powered rendering of 2D and 3D graphics. To learn
more about AppStream, see my recent blog post,
Amazon AppStream Now Available to All Developers.
Today we are making AppSteam better and more powerful with the addition of support for
YUV444 color and application logging. Let's take a look at both of these important new
To protest rules that could shut the door on net neutrality, content delivery network MaxCDN is allowing its customers to slow connections from Federal Communications Commission IPs to 28k modem speeds.
Yesterday, we launched a series of profiles of successful small businesses that are also our customers at Yahoo Small Business in honor of National Small Business Week. We will be sharing some of our favorite success stories throughout the week and we that you suggest and contribute your own stories of small business success on our Facebook account.
More than half of all working Americans either work for or own a small business and small businesses create almost 2/3 of all new jobs. Here at Yahoo Small Business, we are proud to say that some of these businesses are our customers. Yesterday we profiled BaconFreak.com. Today it is the turn ofLangston’s Western Wear - simultaneously a one hundred year old company and also a successful online merchant. We wrote a great profile of the company a few months ago and we urge you to read it here. Not just to find out about Langston’s but also for some great lessons in how to take an existing brick and mortar business online.
Please join us online at https://www.facebook.com/YahooSmallBusiness to let us know about your favorite small business – whether it’s your own or one that you want to let everyone know about.
The topic of top-level domains is always relevant to those involved in hosting, but especially now with a large number of new TLDs making their way through the approval process to be added to the official list maintained by the IANA (Internet Assigned Numbers Authority).
Originally, just seven TLDs existed — .com, .net, .gov, .org, .edu, .int, .mil – and that number has slowly been expanded. Starting late in 2000, another group were added (.aero, .biz, .coop, .info, .museum, .name, and .pro), followed by country code TLDs (e.g., .ca for Canada), and recently a handful of non-Latin TLDs.
But the mid-2011 initiative to drastically expand the number of TLDs to more than 1,300 has opened up huge opportunities – and raised a lot of questions. What was the justification by the Internet Corporation for Assigned Names and Numbers (ICANN) for this expansion?
“The DNS expansion will transform the way people use the Internet. New gTLDs give companies and communities the chance to operate under a name of their choosing, which helps enhance competition, innovation and consumer choice. The new domains will also provide an opportunity for local communities, charities and small businesses to stand out from the crowd.”
(Source: New gTLD | Fast Facts infographic from ICANN)
A panel discussion on the topic “New TLDs: Good or Bad?” will be held on Monday, June 16 at 1:15 p.m. in the Sales & Marketing track. The panel takes a critical look at the role these new TLDs will play in the hosting market. Is it good or bad for the industry? Is it an opportunity for hosts and service providers? Or are new TLDs confusing, counterproductive, and harming the ability of hosts to serve and acquire new hosting clients?
Panel members come from various sides of this debate and include John Kane of Afilias, Aaron Phillips of cPanel, Nick Nelson of Rightside, Sandeep Ramchandani of Radix , Nino Tomasetti of 1&1 Internet AG, and Sean Stafford of bounce.io.
Register now and turn up the heat at HostingCon 2014!
For all the latest HostingCon news and information, visit HostingCon - Premier Industry Conference and Trade Show for Web Hosting and Cloud Service Providers
Microsoft has launched several new services focused on hybrid cloud that build on its multi-device cloud strategy at its TechEd North America conference this week.
At previous OpenStack Summits, the spotlight was squarely trained on the users – the developers and companies using OpenStack to power and change their businesses. And at OpenStack Summit Atlanta on Monday, a new breed of OpenStack user was introduced: the superuser.
These superusers are doing real business on OpenStack today, Bryce said. They’re leveraging OpenStack to design, create and build software instead of buying it.
“It’s no longer just passive consumption of software that some vendor sells you on a two- or three-year cycle,” Bryce said, adding that we’re now living in a “software defined economy.”
Superusers are turning to OpenStack for speed, said OpenStack Foundation COO Mark Collier. They need to move faster than their competition. “It’s all about who can move faster,” he said., noting that companies that prioritize speed will win.
“Every company has to move faster,” he said. “Every company has to compete with a startup.”
Superusers represent a shift in the OpenStack user landscape as the open source cloud operating system further infiltrates the enterprise. To illustrate, the OpenStack Foundation welcomed several household names to the keynote stage to highlight how OpenStack improves their businesses: AT&T, Disney, Sony and Wells Fargo.
Disney Director of Cloud Services and Architecture Chris Launey said the old software model required users to choose whether they wanted a solution that’s good, cheap or fast, and typically only two out of the three attributes applied. With OpenStack, he said, the focus is on “fast, fast, fast.” Achieving speed will help cost and quality fall into place.
“If you give somebody enough fast, they can make their own cheap,” he said, later adding that OpenStack also enables businesses to make their own good by speeding up development cycles leading to faster innovation. He joked that OpenStack is like ordering a “faster lover’s pizza with an extra helping of faster.”
That speed, Launey said, enables Disney to develop and go to market much faster. Disney was able to launch a pilot program around OpenStack in just three months.
Cisco, too, is developing new features and products faster thanks to OpenStack. Cisco Operations Architect Reinhardt Quelle said the velocity of Cisco’s app development has greatly increased.
Glenn Ferguson, head of private cloud enablement at Wells Fargo, said OpenStack gives the financial institution a new level of control and adds speed, flexibility and agility that helps Wells Fargo stay competitive.
“Your infrastructure has to keep speed with software,” Ferguson said.
Rackspace specialists will host a number of talks and sessions throughout OpenStack Summit Atlanta May 12 through May 16. Here’s a full lineup of our Summit activities.
Congrats to all the bloggers nominated as 2014's BlogHer Voices and Photos of the Year -- especially to the 22 of you blogging on WordPress.com.
Internap has become the latest data center services provider to launch a public cloud service built using the open source cloud infrastructure software OpenStack. The company has offered public cloud services before, but the new AgileCLOUD platform ensures better operability with other OpenStack-based clouds through the OpenStack API.