From the moment our parents proudly displayed our first painting on the refrigerator to the day they offered their excited congratulations when we landed our first jobs, there are milestones in each of our lives that are cause for celebration both for us and our parents.
Then, as we start out on our careers, something curious happens. When we are achieving some of our biggest professional accomplishments, be that securing a big deal or completing an important project, the volume of that parental acknowledgment seems to reduce. Not because our parents stop caring, but because distance, lack of understanding, and an ever-changing world of work means they have fewer reference points to help them share our everyday successes.
We launched LinkedIn Bring In Your Parents Day (BIYP) last year to help bridge this generational gap when it comes to the world of work. More than 30 businesses all over the world opened the doors to their employees’ parents, and over 15,000 professionals showed their parents exactly what they did at work.
The experience was incredibly rewarding. Take it from someone who knows. My mum came into our London office last year – English isn’t her first language and getting her to understand the complex world of modern day public relations, let alone the minefield that is social media, was a big ask. None of that seemed to matter though. Soon after BIYP Day last year, I overheard my mum recalling (showing off?) to our family in Pakistan. I was somewhat touched to hear her say, amongst other things, how she always knew she was proud – and now she knew why.
To celebrate the launch of this year’s BIYP, we conducted global research to uncover the extent and nature of this untapped source of advice – our parents. There was one data point that stuck out for me: 60% of us believe our parents have valuable skills that they have yet to pass on, whilst parents might be under valuing themselves with a third (35%) feeling the same. Whilst my mum can’t help me write a press release, I have no doubt that the razor sharp negotiation skills (for example) I inherited from her have played a huge part in my everyday productivity and professional success.
Bring In Your Parents Day 2014 from LinkedIn
LinkedIn’s Bring In Your Parents Day will be happening again on November 6th 2014. Visit bringinyourparents.linkedin.com for all the information on how you to get involved.
Every second, somewhere in the world four babies and two WordPress blogs are born.
That great line comes from Shane Snow’s profile of myself, Automattic, and WordPress called “How Matt’s Machine Works.” If you’re interested in the latest on how Automattic works as seen from the eye of a journalist with a background in product and technology, check it out.
A few comments: Since it came out my colleagues have been making fun of me for “trolling.” The term “benevolent dictator for life” goes back to at least 1995 and is common in open source communities. Our lounge in SF is now much nicer than the one pictured. We mostly use Slack instead of Skype. I would say my management style has changed quite a bit since when Scott was at the company. The end of the article nails it in that as Automattic has scaled, to 272 at latest count, it’s really the over 40 leads who keep things running as smoothly as they do, and many people in similar roles on the .org side.
Even with the above, the article is probably the best look at the things I’m involved with every day since 2009’s The Way I Work, so kudos to Shane and definitely check it out.
The globe was gripped with World Cup fever this past summer. But more impressive to me was the monumental shift in the talent and performance of the US National Team. Since we hosted the World Cup in 1994, our team has matured from a ragtag group to one that can compete against top talent. There are three main drivers for this change: an inspiring leader, players in the right network and performance measurement.
As a cloud solutions architect who works with many of our Rackspace customers, I realized that these three divers are also needed to push forward the DevOps movement. I talked about these similarities in my O’Reilly Velocity Conference keynote in New York this week and wanted to recap it here.
Hire The Right Leader
After a fairly impressive showing at the 2010 World Cup, the US team was on the ropes with a crushing defeat to Mexico in 2011. Some pundits were predicting that the team might not even make the next World Cup, a blow that would be devastating to the sport that was beginning to take off in the US. Enter Jürgen Klinsmann.
A former German star and coach, Klinsmann had the experience, knowledge and passion to lead the American team into new territory. He understood all facets of the game and was willing to make tough decisions, notably cutting Landon Donovan from the roster to make way for a crop of new talent. Klinsmann was determined to change the culture on the US team, encouraging his players to become more aggressive and play a different style of soccer than that of his predecessor.
DevOps is as much as cultural shift as it is a technological one. In order to be successful, it is imperative that an organization brings in a talented leader who is willing to make tough decisions. The right leader must be passionate about the DevOps movement and take an active interest in their team of engineers and developers, encouraging them to become more collaborative on a common goal.
Organizational Knowledge Network
Klinsmann encouraged his team to play in the top leagues of Europe. He realized that they needed to have access to the latest innovations in soccer and to apply their skills in some of the most competitive battlegrounds in the sport. By competing in a high achieving environment, the US players are able to network and learn in ways that could not have been available to them at home.
DevOps engineers and developers also need access to latest innovations in technology, tools and ideas. A conference like Velocity is one such avenue for this exchange, but participation in meetups, hackathons and online forums are equally important. While this desire to learn is the responsibility of each individual, having a great leader to help facilitate this is crucial.
Measure What’s Important
Soccer is increasingly becoming more data driven. Although Klinsmann used a lot of data in determining tactics the US should employ, much of it is a trade secret. After taking the job as head coach, Klinsmann was determined to create a team that was highly trained. To do this, the Wall Street Journal said that he put his players through a series of fitness tests, weightlifting sessions, shuttle runs and agility and quickness drills. Klinsmann wanted to make sure that his players were in top conditioning and was able to measure their progress through this kind of training.
Similarly, we need to measure the impact of DevOps for our businesses. Teams should look at KPIs such as mean time to recovery, lead-time to change and deployment frequency. Understand, however, that it is important to ensure that your metrics measurement will result in the action that you want to achieve. Spend time fleshing out the metrics that are important to your business so that you can achieve your desired results.
Rackspace leadership announced they will not be selling the company. After reviewing a number of "alternatives," the company's management decided to press on with its strategy to pursue greater share of the managed cloud market and appointed its president Taylor Rhodes as new CEO.
The post Rackspace: We’re Not Selling but We Do Have a New CEO appeared first on Web Hosting Talk.
A Google transparency report shows that demands for user information under US criminal investigations increased by 19 percent in the first half of 2014 to 31,698. Released on Monday, the report also indicates a more general trend of increasing requests, and calls on the US government to reform electronic surveillance by passing the USA Freedom Act.
The post Google Releases Transparency Report, Calls on Government to Pass USA Freedom Act appeared first on Web Hosting Talk.
As you might know from reading my earlier posts
(Amazon AppStream -
Deliver Streaming Applications from the Cloud and
Amazon AppStream - Now Available to All Developers),
Amazon AppStream gives you the power to build complex applications that run from simple devices, unconstrained by the
compute power, storage, or graphical rendering capabilities of the device. As an example of what AppStream can do, read
about the Eve
Online Character Creator (pictured at right).
Today we are extending AppStream with support for desktop
Chrome browsers (Windows and Mac OS X) and
Developers of CAD, 3D modeling, medical imaging, and other types of
applications can now build compelling, graphically-intense
applications that run on an even wider variety of
desktops (Linux, Mac OS X, and Microsoft Windows)
and mobile devices (
Chromebooks, Android, and iOS).
Even better, AppStream's
cloud-based application hosting model obviates the need for large downloads, complex
installation processes and sophisticated graphical hardware on the client side. Developers can
take advantage of GPU-powered rendering in the cloud and use other AWS services to
host their application's backend in a cost-effective yet fully scalable fashion.
Getting Started With Appstream
The AppStream Chrome SDK contains the
documentation and tools that you need to have in order to build AppStream-compatible applications.
It also includes the AppStream Chrome Application. You can use it as-is to view and interact with AppStream streaming
The AppStream Chrome Application runs on Chrome OS version 37 and higher, on Chrome desktop browsers for
Windows, Mac OS X, and Linux, and on Chromebooks. Chrome mobile and other HTML 5 web browsers are not currently supported.
The application is available in the Chrome Web Store (visit
Appstream Chrome App) and
can be launched via chrome://apps.
The AppStream SDK is available at no charge. As detailed in the
AppStream Pricing page,
you also have access to up to 20 hours of streaming per month for 12 months as part of
the AWS Free Tier. You will also have to register for a Chrome Developer Account at a cost of $5 (paid to Google,
not to AWS).
The other night while eating dinner, my wife and I were talking about the ALS Ice Bucket Challenge videos that have dominated the web recently. I mentioned one that I thought was particularly well done (if you are interested, I was referring to Dave Grohl from the Foo Fighters and his spoof of the film Carrie).
My wife said she did not get the point of this since it was not, in her opinion, doing anything to raise levels of awareness (and money) around the horrible disease ALS, also known as Lou Gehrig’s disease. I begged to differ with her on this one. In my mind, this was an interesting way of “thinking outside the box” to raise not only money, but also to draw the masses into having conversations about this disease while also encouraging them do more research into it. Now you may be asking yourself, “Where is this guy going with this and how does the ALS Ice Bucket Challenge relate to security awareness?” Let me explain…
I am part of the security team here at Rackspace, and we always have to find ways to engage the business and Rackers to make them “aware” of security issues and urge them to be part of the solution. Our security awareness program and everything associated with it needs to match our unique culture and the life-blood of the company – which typically involves thinking outside the box. We can’t have a normal “cookie-cutter” or “death-by-PowerPoint” type of awareness program, since it does not match our culture. Now don’t get me wrong, in some companies and environments that method does work and achieves the needs of the security team to raise levels of awareness. Regardless of the approach (formal versus informal), one of the by-products of our awareness program (and any awareness program) should be to engage our Rackers and spur them into having a conversation about the awareness training. For example, as I discussed in my last article, we actively phish our Rackers. We do a good job phishing our Rackers and educating them on the power of just one good phish. We have had some great conversations about this, and some other aspects of the awareness program at Rackspace with our Rackers (sometimes good, sometimes bad), but regardless, it sparked a conversation among Rackers! And that is something that is invaluable from an awareness perspective.
So how does the ALS Ice Bucket Challenge relate to our Security Awareness program at Rackspace? It’s simple; the Ice Bucket Challenge is an example of thinking outside the box to raise awareness of ALS, while Security Awareness represents the Rackspace security team thinking outside the box to raise awareness of security best practices. Both are using unique methods to raise awareness; and with Security Awareness you don’t get drenched in ice-cold water (unless for some odd reason you want to, of course).
Oh, and just for fun, here are some examples of Rackers around the world participating in the Ice Bucket Challenge:
Australia and New Zealand:
Belgium, Netherlands and Luxemburg:
Australian chief information officers expect to see improvement in the IT employment market, this according to the Michael Page Technology 2014/15 CIO Viewpoint report.
The post Help Wanted: Australian IT Market Seeks Qualified Professionals for Cloud and Ecommerce appeared first on Web Hosting Talk.
We here at Typepad know that your readers don't just look at your blog on a traditional computer screen. They use smart phones and tablets and want to be able to access your blog on the go and you need a good responsive theme to really make your blog shine for them.
We've introduced some great responsive themes (Have you checked out our beautiful Gourmet theme yet?), but what about those of you that have created your own personal design and want to continue to use it but want to get the functionality of a responsive theme? Have no fear! Typepad has your back with the brand new responsive theme builder!
It's easy to use the responsive theme builder. It works just as the theme builder you love, but has a few more options. You can go to Design > Theme Builder to take a look at them.
From there, it's just a simple check box to get you on your way to using the responsive theme builder! You can also switch to a non-responsive theme and back with ease. We've got more information on this feature in our Knowledge Base.
The responsive theme builder is currently only for our Beta Team members, but if you want to try it out now, that's also easy to do! Just go to the Account tab, check the box for the Beta Team, and save your changes. Presto! The new responsive theme builder is within your account!
We want to make this feature as useful for you as it can be, so if you're a beta member, please do give it a good run through and let us know what you think. Found something that doesn't seem to be working quite right? Let us know! Is there something you'd like to see it do as well? Let us know that too!
SPTechCon starts today in Boston, and as the No. 1 managed SharePoint specialist, Rackspace will have several of our SharePoint experts on-hand throughout the show sharing their expertise and helping you get up to speed on all things SharePoint.
Here’s where you can find Rackspace SharePoint specialists throughout the four-day event at Boston Park Plaza (Tuesday, September 16 through Friday, September 19).
Wednesday, September 17
8:30 a.m. to 9:45 a.m.: SharePoint 101 (Jennifer Mason)
11 a.m. to 12:15 p.m.: Intro to Branding (Randy Drisgill and John Ross)
11 a.m. to 12:15 p.m.: Introduction to Windows PowerShell for SharePoint Administrators (Todd Klindt and Shane Young)
11 a.m. to 12:15 p.m.: Making the Most of the Out-Of-Box Web Parts (Laura Rogers)
3:45 p.m. to 5 p.m.: SharePoint 2013 Administrator Skills (Todd Klindt and Shane Young)
Thursday, September 18
8:30 a.m. to 9:45 a.m.: Creating an Approval Workflow, Part I (Laura Rogers)
8:30 a.m. to 9:45 a.m.: Creating Master Pages for Branding in SharePoint 2013 (Randy Drisgill)
3:45 p.m. to 5 p.m.: Creating Simple Dashboards Using Out-of-the-Box Web Parts, Part I (Jennifer Mason)
Friday, September 19
8:30 a.m. to 9:45 a.m.: Creating an Approval Workflow, Part II (Laura Rogers)
11:30 a.m. to 12:45 p.m. Creating Simple Dashboards Using Out-of-the-Box Web Parts, Part II (Jennifer Mason)
Todd Klindt will participate in a panel, Office 365 vs. On-Premises, Tuesday, September 16 from 5:30 p.m. to 6:30 p.m.
Todd Klindt and Shane Young will participate in Lightning Talks on Wednesday, September 17 from 5:15 p.m. to 6:30 p.m.
Laura Rogers and Jennifer Mason will hold a book signing Thursday, September 18 from 3 p.m. to 3:15 p.m.
Follow Todd Klindt’s SharePoint Admin Blog for additional updates and information
You can also find our Rackspace SharePoint experts in booth No. 502 in the expo hall. We’ll be giving away t-shirts and you can play our Super Server Blaster game for a chance to win gift cards. We’re also participating in the passport program that gives you a chance to take home a mini drone.
Rackspace SharePoint Experts On Twitter
Stay up to date on what’s happening at #SPTechCon on Twitter. Here’s where you can find updates from Rackspace SharePoint specialists:
Randy Drisgill (@Drisgill)
Todd Klindt (@ToddKlindt)
Jennifer Mason (@jennifermason)
Laura Rogers (@WonderLaura)
John Ross (@JohnRossJr)
Shane Young (@ShaneCows)
At Rackspace, we have more SharePoint MVPs and more published books than any other SharePoint company. Come out to SPTechCon in Boston this week and see for yourself.
More than 75 percent of mobile applications will fail basic security tests through 2015, according to a new report by Gartner released on Sunday.
The post Gartner: 75 Percent of Mobile Security Breaches through 2017 Result of App Misconfigurations appeared first on Web Hosting Talk.
Do you know how an SSL Certificate can provide you with an extra layer of Internet security?
Business owners need to ensure that all of the information that is transmitted through their website during sales transactions is protected. A Secure Socket Layer (SSL) Encryption is the first line of defense against online intruders. The SSL ensures that the information sent is unchanged and will only be sent to the server that you/your customer intended to send it to. SSL Certificates provide for a safe exchange of information over the Internet and show your visitors that their transactions are secure.
An SSL Certificate is crucial for any business looking to sell their products directly on the Web. An SSL encryption will prevent data leaks during an online payment transaction, and it is an integral part of safeguarding your customers’ credit card information. A website that uses an SSL can be identified by the URL beginning with https (instead of the unsecured http prefix).
If you want extra protection for your website, look into SSL Certificates available from GeoTrust®, one of the leading providers of SSL certificates worldwide. A GeoTrust QuickSSL Premium Dedicated SSL Certificate will show your customers that you’re serious about Internet security and protecting their data.
If purchased directly from GeoTrust, the QuickSSL Premium Certificate sells for around $249 per year. However, at 1&1, the GeoTrust Dedicated SSL Certificate is included free with the 1&1 Performance Web Hosting Package. For other 1&1 Hosting, eCommerce, and Server packages, it is available at the discounted rate of $49/year. Activating your SSL Certificate also provides you with a dedicated IP address.
The QuickSSL Premium Certificate activates the browser’s “lock” icon and assures online visitors that confidential information cannot be viewed by anyone other than the intended recipients. GeoTrust also provides your website with a Smart Seal, assuring online visitors that they will receive the highest level of encryption possible.
Don’t allow data transmitted over your website to be corrupted by hackers – protect yourself with an SSL Certificate! This feature can be easily added via your 1&1 Control Panel. Visit our Help Center for specific instructions setting up SSL for your Hosting Package or 1&1 Server. Of course, representatives are also available to assist you 24/7.
Photo credit: © Shutterstock
THCServers.com is Now Accepting Bitcoin, Perfect Money and PaySafeCard Payments
Pay for any Shared Hosting plan, VPS and Dedicated server with Bitcoin, Perfect Money, Credit Card, PaySafeCard or Paypal.
The activation is instant except the dedicated servers that will take max 24 hours to be installed.
With this occasion we are offering a 50% Discount on the 1st month. Just...The post THCServers.com Now Accepting Bitcoin, Perfect Money and PaySafeCard Payments appeared first on Web Hosting Talk.
IBM seems to be alienating some employees with a mandatory retraining program for some of its Global Technology Services (GTS) staff, according to a corporate memo leaked to GigaOm. The employees will receive training to update their skills over a five and a half month period, during which their pay will be reduced by 10 percent.
The post IBM Mandates Some Employees Retrain to Update Cloud Skills while Taking Pay Cut appeared first on Web Hosting Talk.
We might think of the end of summer as a slow news season. Not so for the authors and bloggers we feature today, who’ve been hard at work on some exciting projects recently.
Writer, professor, and media scholar Rebecca Hains often shares thoughtful posts on her blog, especially on topics revolving around gender and discrimination. Earlier this month, she celebrated the release of The Princess Problem: Guiding Our Girls through the Princess-Obsessed Years (Sourcebooks), her most recent book. A critique of popular culture and the messages it sends to young girls, the book has already earned rave reviews, including from Brenda Chapman, writer and director of Disney’s Brave.
Broken Light: A Photography Collective
Danielle Hark founded Broken Light Collective, a community for photographers coping with mental health issues, more than two years ago. We’ve been following that project for a while (and mentioned it in a mental health-focused roundup earlier this year), so it was nice to see Danielle, and Broken Light Collective as a whole, receive the attention they deserve in a New York Times profile. It was published to coincide with the Collective‘s first group gallery show, which closed in New York in August.
Ana Sofía Peláez‘s site has showcased the colorful, mouthwatering delights of Caribbean cuisine for more than five years, mixing in great storytelling with beautiful food photography. Next month, Ana Sofía will see her book, The Cuban Table: A Celebration of Food, Flavors, and History (St. Martin’s Press), hit bookstores (and kitchens) everywhere. A labor of love on which she collaborated with photographer Ellen Silverman, the book chronicles Cuban food cultures from Havana to Miami to New York.
Anyone interested in engaging, wide-ranging discussions on the history of sexuality will enjoy Notches, a blog that has tackled topics like Medieval love magic and the origins of “Born This Way” politics.
Earlier this week, Notches editor Julia Laite, a lecturer at the University of London, wrote a thought-provoking article in The Guardian on another fascinating topic: our decades-long obsession with Jack the Ripper.
Justine Brooks Froelker, the blogger behind Ever Upward, has been chronicling her journey through infertility, loss, and acceptance in posts that are at once unflinching and moving. Now, Justine is preparing for the release of her book, also named Ever Upward, in early October (it’ll also be available on Amazon starting February). You can get a taste of Justine’s writing in this excerpt from the book’s opening chapter.
Are you publishing a book soon? Has your blog made the news? Leave us a comment — we’d love to know.Filed under: Community, Press, Writing
By Stephen Bulfer, CEO, LifeCellar
At LifeCellar, we have one mission: to help consumers better organize their digital information, which in turn helps them better manage their lives.
More simply put: we help customers stay on top of their life business; whether that’s financial records, travel documents, contracts, medical information, you name it. The idea is to keep that all in one secure place, so it’s easy to find, access and share. And we provide intelligent reminders and insights on the information that is protected and organized.
When we got started, we went through an accelerator program, the Founder Institute, and that’s where we met the Rackspace Startup Program and the Rackspace Managed Cloud.
We need to focus on our core business. For us, that’s making it easy for our customers to get information in and out of our app. My team’s time is not well spent if they’re worrying about the underlying infrastructure that powers our app.
When it comes to a cloud provider, LifeCellar has three key requirements: security, flexibility and support.
For our customers, and our company, security is of the utmost importance. Our customers have to trust putting sometimes-sensitive information into their LifeCellar repository. Rackspace has a model that allows us to achieve those security goals.
Along with that security, the infrastructure has to be flexible. We need a hybrid offering that blends dedicated infrastructure and the cloud. We came to Rackspace from another public cloud provider that just couldn’t meet our security and flexibility needs.
And then there’s customer service and support. We’re iterating quickly and moving fast. Managing our business is critical. With other providers, we’ve had those closed loop cycles are much longer; meaning our time to market was longer. Rackspace’s service and support helps us focus on our work so we can get to market quickly.
The Managed Cloud makes Rackspace a true extension of our team. We work very closely with the team to solve problems and overcome challenges such as security and scalability. Connecting our dedicated infrastructure to cloud servers on the frontend is a very compelling architecture for us. Rackspace’s capabilities and thought leadership helped bring our infrastructure together, and we don’t and shouldn’t have to have those resources on our team. Rackspace is there to solve those problems.
Our technical team interacts with Rackspace on an almost daily basis. If we plan to run a campaign and get hit with a spike, or we have questions about scalability and flexibility, we know our Rackspace team will be there with proactive technology and business advice.
Fanatical Support isn’t just lip service – Rackspace experts take the time to listen. They’re reachable, available and knowledgeable. If we’re having infrastructure challenges at 3 a.m., we know we’re covered and we know we’ll get best-in-class security, infrastructure and support, all of which inspires customer confidence.
Rackspace is integral to our business.
Everyone makes mistakes, right?
This is especially true when it comes to Facebook.
Some things just need to be avoided if you want to get the most out of your page.
But even the most seasoned Facebook experts goof up from time to time — and some of these screw-ups are more common than others.
So while there are hundreds of mistakes to avoid on Facebook, in this post I discuss 10 of the most common Facebook mistakes page managers make.
If you can avoid these common Facebook mistakes, you’ll be on your way to managing your page like a pro.
10 Facebook Mistakes That Make You Look Like a ROOKIE
1. Inconsistent Posting Habits
I often hear page owners complain that their Facebook posts “don’t work” — ie. the posts get no Likes, comments or shares.
But many of these pages have no strategy for their Facebook marketing. If you post once on Monday & then not again until the next week, no wonder no one engages with your page!
Don’t blame Facebook… blame yourself!
Create a posting schedule that includes at least one update per day.
>> Click to Tweet <<
Remember, if people don’t see your posts they will forget that you even exist.
2. Too Salesy
Your fans know your product is great — that’s why they Liked your Facebook page. But if every post is a sales pitch, fans are going to unlike your page very quickly!!
Facebook is about building a community… not selling.
Provide value & sales will follow. Your fans will not engage with your content if you post nothing but pitches.
>> Click to Tweet <<
Some page managers follow the “80/20 rule”: 80% of the posts are informative or entertaining & 20% try to sell.
I think 90/10 is a better way to go. The less you pitch the better… you’ll seem far less pushy to your fans.
3. Don’t Measure Results
How do you know what posts work if you never look at your Facebook Insights?
Insights show you the ages of your fans, when they’re on Facebook, etc. You can also see whether photos, text updates or links work best on your page.
And you don’t have to check your Insights every day — about once a month should work great in the beginning.
>> Click to Tweet <<
4. Crappy Branding
You get one chance to make a strong first impression, so you’d better get it right!
>> Click to Tweet <<
The best ways to brand your Facebook page is to have powerful profile & cover images.
It was common 4 years ago for page managers to post shoddy graphics with lots of marketing copy.
Remember these long profile pics?!
But those days are gone. Today, most brands post clean, high-quality profile & cover images.
Using your logo as your profile picture is usually the best solution. For your cover image, use a powerful photograph or a graphic with your logo & very little text.
Keep it simple!
5. Don’t Act Human
Facebook will always be about human interaction. The social network wasn’t built for businesses & marketers.
Despite the ads you see on Facebook, the human element will always be key. This means you must try to respond to every comment, message & post from fans — and act human doing it!
The worst thing you can do is leave the same pre-written reply for everyone on your page.
>> Click to Tweet <<
Instead, address people by name & add your name to your replies.
6. Talk Politics or Religion
Don’t talk about politics or religion on Facebook, unless those are the topics of your page.
>> Click to Tweet <<
After all, most of us can’t afford to lose 50% of our fans…
It wouldn’t make sense for Post Planner to discuss politics or religion because those topics have nothing to do with our company.
It’s usually best to avoid these subjects all together.
7. Focus ONLY on Getting Likes
It’s great to have lots of fans, but getting Likes shouldn’t be your top priority on Facebook.
And don’t ever buy fans!
If you do, your page could suffer greatly in the news feed rankings.
Almost as bad as buying fans outright, is running poorly targeted Facebook Page Like Ads to get lots of Likes on the cheap. If the people who Like your page aren’t potential customers, you don’t need them as fans.
Focus on getting your target audience to Like your Facebook page.
8. Don’t Buy Ads
Gone are the days of Facebook pages easily going viral & getting lots of free traffic & Likes. That’s not to say it can’t happen for a well-managed page… but it’s a lot more rare than it was 4 years ago.
These days it’s difficult to grow your page without spending money on Facebook ads.
>> Click to Tweet <<
And running ads is easy & relatively inexpensive. Here are some resources that can help:
How to Get More Likes on Facebook for Just $1 Per Day
How I Spent $20 on Boosted Posts and Generated $2,400 in Sales
Never Get Confused by Facebook Ads Terminology Again!
9. Never Use Images
Compelling images are essential for succeeding on Facebook.
The images may be great photos on your page or strong preview images with the links you share. Since most Facebook users are on their mobile devices, you only have a few seconds to catch their attention.
>> Click to Tweet <<
And that’s hard to do with just a text update.
10. Don’t Utilize Tools
Use a tool to schedule some of your Facebook posts. Apps helped revolutionize how I use Facebook — and have made the marketing & branding on my pages much stronger.
Small business owners are usually too busy running their businesses to remember to post on Facebook. And if you post at random times, without any strategy in mind, your fan engagement will be low.
I started using Post Planner to schedule my updates long before I worked for the company. With Post Planner, I create a Queue Schedule for each page, which means I never have to think about when the post needs to be published. I enter content on Mondays for the next 7-10 days & I’m done.
Sure, I add posts on the fly, but most of my posts are scheduled through Post Planner. The Post Planner app also lets me conveniently review the scheduled posts for all of my pages at one time.
Facebook Mistakes to Avoid
If you haven’t made any of these 10 mistakes, you’re doing a lot better than me. Nice work!
But I bet you’ve made at least one.
Anyway, now you know now to avoid doing it again — you know what not to do on Facebook.
And my guess is that by avoiding these Facebook mistakes, you may even make your page the next big thing.
The post 10 Facebook Mistakes That Make You Look Like a ROOKIE appeared first on Post Planner.
We are pleased to announce the release of WHMCS 5.3.10.
This update contains general maintenance updates for the 5.3 series of WHMCS.
As usual, we are making available both an incremental upgrade version containing just the changed files for those upgrading from the latest current version V5.3.9 and a full release which can be used to perform a new installation or update an existing installation regardless of previous version.
Both of these are available to download from the downloads page below.
Release Notes: http://docs.whmcs.com/Version_5.3.10_Release_Notes
Please refer to the release notes for specific information regarding this release and details of any template changes that are required.
This release also contains the updates necessary to the ResellerClub module to ensure privacy protection can still be provisioned when ResellerClub begins charging for Privacy Protection for WHMCS sub-resellers on Monday, 22nd September. If you intend to set a price for Privacy Protection inside the ResellerClub Supersite, you will...
From its beginning in 2010 as a joint project from NASA and Rackspace, OpenStack has grown to have a global community of nearly 20,000 people worldwide working to create a massively scalable cloud operating system.
The post OpenStack Event Opens at Crucial Time for Open-Source Cloud Options appeared first on Web Hosting Talk.
This post is part of a series in which Influencers go behind the scenes to explain in detail one aspect of their work. Read all the stories here and write your own (please include the hashtag #BehindTheScenes in the body of your post).
As children, the world of work appears a black box to us. We see our parents leave in the morning and come home at night, and at best we imagine them sitting in front of a computer and meeting other people in suits. What they do is a mystery.
As grown-ups, we lift the curtain a bit. We learn a trade, enter a business and find out how things are done. With each company comes a new vocabulary: marketing, conference calls, EBITDA… they suddenly make sense. But we only know our corner of the world, one industry, or two, or three, over a career.
What do other professionals do all day? How does one create a kids’ TV show, decide where a cruise ship is going to dock or build a weather forecast? This week, 60+ Influencers take you behind the scenes on their own work life and share how they do exactly what they do.
Let’s start with every kid’s fantasy job: TV (that is, before kids only watched Youtube.) It may not be so much a fantasy when you read that Bloomberg’s Betty Liu gets up at 3.45 a.m. every day. (At least the Turnpike’s dead, small graces…) And by then, Tom Keene, who’s on the air two hours earlier, is already in the office. There may be one person on camera, but there are plenty in the wings. By the time the anchor gets in, Betty Liu writes, “producers would have sent me notes about what Guest A thinks about X topic and any news related to X topic. Our news desk will have updated the newsroom on any overnight developments, including any soundbites from important CEOs, politicians, and newsmakers.”
General Stanley McChrystal too knows the power of teams: he credits his for the successful hunt for Abu Musab al Zarqawi. “‘I’ is ego, and a risky path for any leader,” he writes. “‘We’ is empowerment, transparency, and shared context – all of the things the modern environment requires to be effective.” To build such a team of highly effective people – the critical role of any CEO – Rajat Taneja details his system as an executive at Visa. “Most of us haven’t been trained in hiring talent — we get there from being well-trained in our respective disciplines. But talent acquisition is a separate skill that takes time and devotion to build.”
So is starting a business. Ian Bremmer readily admits he had no idea what he was doing: “I called it Eurasia Group because Eurasia Guy didn’t sound all that credible.” You can learn a thing or two from his stumbling first steps, and from Hightower’s Elliott Weissbluth, who shares one essential trick from behind the scenes of entrepreneurship: beg, borrow and take all the free stuff you can get! It’s not for every one, warns Sallie Krawcheck, but if you’re up for it, she shares her step-by-step guide.
There’s more, now and over the coming days: Naomi Simson’s must-read on how to raise teenagers and manage millennials; Ije Nwokorie on how to lead effective workshops; Mark Mobius on how he researches a country’s investment potential; Judith Rodin on how charities figure out where to spend $100 million; Diego Rodriguez on building a design school curriculum; Michael Wheeler on handling a rowdy MBA class; Meabh Quorin on how trendspotters work…
Want to take us behind the scenes on your own work? We’d love to hear from you. Write your own post, including the hashtag #BehindtheScenes in the body of the article. Unsure what to write? Here too we’ve got you covered: five of our best writers explain how they do it.
Richard Branson says the first rule is to be authentic. (And let’s answer that burning question right away: yes, it really is him writing.)
Should you lack motivation, Gretchen Rubin explains how she manages to write every day, whether in the mood or not.
Don Peppers explores how to find a topic. He’s talking about books, but it works for essays too.
Bruce Kasanoff has 5 steps for making that topic into a clear and effective post.
And should you feel really inspired, David Aaker shows how to take that post to book length. He knows, he’s written 18.