Do you want to use your in-depth experience to help others? Are you a trusted resource? Successful marketers spend time sharing what they know. In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource. Why Write Content That Answers Questions? One [...]This post How to Build Your Credibility by Answering Questions first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
This, to me, is the promise of open source software: collaboration. That’s what it’s all about. Instead of one coding genius drinking Red Bull and jamming out to Bob Marley in her basement, you have a dozen. Sometimes you have a hundred or more. If you get stuck, you have help. Others make suggestions. Someone tightens things up. Someone else makes it beautiful.
Even more important: you have a lot of talented people making sure the software is fast and secure. That’s not easy to do. It’s easy to let an array go astray, and hackers constantly develop new ways to attack and expose people’s privacy. To protect visitors and create great experiences, we need each other. We need a community to make it happen. We need people to speak up.
A recent GoDaddy open-source story
A friend of mine at GoDaddy shared a recent story with me that illustrates this perfectly.
Google XML Sitemaps is a very popular plugin that builds XML sitemaps for your site. Without getting into too much detail, sitemaps can help people find you on Google®. That’s rad. That’s why it’s such an important plugin.
The plugin worked, but it started to slow down your website once you had a few hundred posts. So, to prevent our users from becoming victims of their own success, we blacklisted this plugin and encouraged them to seek alternatives. What does that mean? Blacklisted? It means we want to protect our WordPress® customers from potential risk. That’s what Managed WordPress is all about. There are thousands of plugins and themes out there for WordPress. We want to make sure our customers don’t end up installing something that royally slows down their site or might compromise their information.
It doesn’t mean we don’t like the Google XML Sitemaps plugin. We’re nerds. We love XML anything. We love SEO.
So here’s what we did: We worked together with the plugin developer — Arne. Like a lot of WordPress developers, he was super helpful, patient, and great to work with. He had some ideas. We had some ideas. Arne re-engineered the plugin and sped things up by splitting the sitemap into several smaller components. During the collaboration, we also discovered that we could make some changes to our system to make sitemaps more current.
In the end, Google XML Sitemaps was back in business and our WordPress users got an even better experience at GoDaddy.
Working together makes us better
This kind of stuff — this makes me happy.
Our blacklist lumps evil plugins with plugins that are simply not ready for big sites, but I can’t help but think we need a better word than “blacklist.” It sounds so harsh. It’s more of a not-currently-ready-but-we-should-fix-it list. Once it’s fixed, we’re good to go. What kind of a color is that? Aquamarine? Deep purple? Point is, this is how we get better. This is how we make amazing things. We do it together.
Photo: wackystuff via Compfight cc
The post Wonder twins collaborate: The power of open-source appeared first on GoDaddy Blog.
June 18, 2014
Langley, BC, Canada.
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For our fourth day in Cannes, we wanted to spotlight the wealth of beautiful content on display around the Palais de Festivals, where #CannesLions is held each year. Here are a couple of highlights to get your creative juices flowing:
Located right on the beach, the Palais had a number of outside installations. ‘Art 140’ from the Museum of Modern Art (@MuseumModernArt) and Possible (@POSSIBLE) caught our eye. It featured six well-known paintings, such as Van Gogh’s ‘The Starry Night’ - but what made it unique was a Twitter integration: Each time someone tweeted comments about the paintings using the hashtag #Art140, a printer behind the paintings printed their Tweet. The result was a dynamic banner that featured the artistic perspectives of people from around the world, updated in real time. Pretty amazing!
Images used with permission of the Museum of Modern Art and Possible.
Inside the venue we visited Getty Images (@gettymarcom) and their #RePicture installation. The gallery featured huge photos and interactive displays with pictures from photographers around the world. It was filled with beautiful, diverse images of everything from family portraits to a man with a bionic hand.
This project also had a Twitter integration: Each guest was invited to write what they wanted to “re-picture” on a card. @gettymarcom then took their photo and tweeted it to them. Within seconds, each Tweet appeared on a monitor within the installation. Here’s mine:
Instructions on the gallery wall encouraged people to engage with the project via social media.https://twitter.com/eleanordowling/status/479285742456565761
A day at #CannesLions wouldn’t be complete without the @dronie! Today we captured a bunch of “space #selfies” and also tried out a new #dronie360 shot. Here are just a few; head over to @dronie to see them all.
To top off the day, here are two Vine videos of tonight’s #CannesLions Grand Prix winners.https://twitter.com/TwitterAds/status/479348280782884864https://twitter.com/TwitterAds/status/479356502507929600
We hope you are enjoying our dispatches from #CannesLions — be sure to follow @TwitterAds and @dronie on Twitter to see more highlights from Cannes. Salut!
Many years ago the World Wide Web made a promise. It told people that they could build their own website and it would look sleek and pretty. Many websites were made, but many people were disappointed. Many websites have been abandoned, fading away as low-price, low-quality promises in the lonely outskirts of the Internet.
But today, we are here to fulfill that promise. Today … we introduce Name.com’s website builder.
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To further its services around making online content faster and safer, CloudFlare has acquired virtual private network and security software provider CryptoSeal.
In this Master Class we're offering a tip for making a header and related image work together. This can be used across multiple types of blogs, and multiple types of content. Think giveaways, fashion, photography--you name it, we're sure this tip can be used in some way to grab a reader's attention.
Headers are used to do just that--grab attention. In blogging, images are often used to the same end (e.g. to break sections of text up with a relevant image, to showcase an item(s), to just look pretty--the list could go on). Our class today blends the two together, with the goal to keep it simple, keep it effective, and keep it attractive (SEA; look at us making up cool acronyms!).
The tools we'll need to use are:
a short header set to 'Header 2' (or whatever is your preference) in the formatting section of the compose editor
CSS not quite drop-in and go, but mostly
relevant image the less fussy/busy the image, the better, but it's all about what its purpose is and what's effective
For our example, we're going to use an image that will head the start of a post about exploring a small forest. The image is relevant to the post and will act as head to the rest of the content since it's the beginning of the journey. We'll use the header, "The Small Forest," so it has a storied effect. It all ties in together!
The SetupThe first step is to compose a draft of your post, inserting the header first, then the image. Those things must be first in the post, with the rest of the content below. This is important since the styling added later requires specific positioning of the header text in relation to the image placement.
Highlight your text then select the Formatting option(seen above in yellow) to set your Header format
Without any styling, the beginning of the post would look like the following when previewed:
The StyleThe second step is adding the CSS. You can copy and paste what we provide below, but we really recommend considering important factors about the text and photograph. Try to strike a balance, remembering to keep it simple. Since our image is heavy on soft focus, with one prominent thing in focus that is in the left half of the photo, we're going to setup our positioning so the header is placed in the right half.
We chose to use the Header 2 formatting option for "The Small Forest", so in our code we'll want to make certain we apply it to the <h2> tag.
note: there are multiple ways to apply this CSS, but since this is more special occasion in our example, rather than a reoccuring theme/content, we'll be placing this directly into our post's code in the HTML tab.
The CSS properties and values we'll be adding are the following:
position: absolute;top: 60px;right: 40px;padding: 80px 20px;text-align: center;color: rgba(0,0,0,0.5);font-variant: small-caps;background-color: rgba(255,255,255,0.5);border-radius: 50%;
The first three items focus on setting the position of the text in relation to the image. Since the image sits below the text, and we want the text to sit on top of it, the absolute positioning gives us better control over where it's placed. The top and right distinctions are to tell where, in relation to the top and right side of the entry's boundaries the text should sit.
The next four items are all about the font--its spacing, alignment, color, and style. The padding helps position the text vertically and, as you'll see later, create the space for the border-radius. The alignment is set to center, while we use an RGBA value for the font color so that we can set an opacity on it (this is a stylistic choice for our image and text; you can use a hexadecimal if you prefer). The last item is to set the header to small-caps, rather than leave it as its entered. You can omit that line if you prefer total control over your capitalization.
The second to last item is the background color behind the text, so that it stands out. We chose to use an RGBA value as well. The 0.5 at the end of both RGBA values denotes that we want the opacity level set to half the full strength, or 50%. This leaves it bright/dark enough to attract attention and read, without overshadowing the image. (Here's a time-saver for figuring out the RGBA value you may want: CSS3 Maker - RGBA.)
Remember: Simple; Attractive; Effective. The goal isn't to obscure or detract from the photograph, nor the header text, but to let both be what they are in harmony together, working together.
Finally, the last item is the border-radius property, which we set to 50%. The 50%, plus the padding we chose, helps force that background-color property to become a circle. You could leave this off, or use a border-radius generator to come up with additional ways to style it, but we wanted a classic circle to offset the square format of the image. The same settings for every post wouldn't necessarily work, since header text can vary in length, so you may need to adjust the padding and border-radius to get the desired effect.
Again, our example is for a simple occasion type post, so this CSS isn't something we need to add to our Custom CSS or Stylesheet for everyday use. Because of that, we're going to add the CSS inline with the <h2> tag.
To do that, we'll click the HTML tab of the compose editor for our post. Since the header should be the very first thing in the post, it'll be the very first thing in the code as well. Place the cursor just after the number in your header. Ours will is <h2>, so we'll place the cursor just after the 2.
Next, we'll add a space, then type style="" (that's two quotation marks). In between the quotation marks, we place our CSS that we shared above, but it'll be all in a single line, like so:
<h2 style="position: absolute; top: 60px; right: 40px; padding: 80px 20px; text-align: center; background-color: rgba(255,255,255,0.5); color: rgba(0,0,0,0.5); border-radius: 50%; font-variant: small-caps;">
In context with our header text, it'll look like this:
<h2 style="position: absolute; top: 60px; right: 40px; padding: 80px 20px; text-align: center; background-color: rgba(255,255,255,0.5); color: rgba(0,0,0,0.5); border-radius: 50%; font-variant: small-caps;">A small forest</h2>
Simple. Effective. Attractive. And done!
We always recommend trying new design elements, even on a post-only level, in a test blog. If you don't have one, learn how to create a test blog so that you're certain the overall effect of this Master Class tip works with your design and post content.
Like what you learned here? Have you tried it out and want to share your efforts with us? Leave a comment on this post! If you've tried all you can think of to try, and have hit a rough patch with the code, feel free to open up a ticket at Help > New Ticket and we'll work with you to get this tip setup.
Rozicki always had a super-sweet style sense.
Some people start a business venture because they have a good idea, and that’s great. But other people start a business venture because they have a good idea and a love for skiing, and that’s even better. Such is the case with .SKI co-founder and Senior Vice President of Starting Dot, Rob Rozicki. Rozicki’s love for skiing goes way, way back (check out the commitment to ski safety in the photo above).
As co-founder of .SKI, Rozicki’s been able to take his passion for creating a digital community network for .SKI and help launch .ARCHI and .BIO, which are also heavily community-based New Domains.
Rozicki took some time to talk to us about Starting Dot’s international reach, the amazing .ARCHI marketing campaign and, of course, skiing. And more skiing. Oh, and there’s another glorious kid photo in there, too.
name.com: Your .ARCHI marketing campaign featuring Corinne Vezzoni and Paul Andreu is pretty awesome. Why was it important to Starting Dot to engage well-known architects in this campaign?
Rozicki: The architectural community around the world is very close. Paul and Corinne are recognized globally for their achievements in architecture and design and it is a real honor to have them support .ARCHI. Engaging well-know architects is really important to help spread awareness of the value of .ARCHI in the community. Paul and Corinne are more than just members of our campaigns, they are .ARCHI supporters who will actively use their .ARCHI names. Having these founder members and support from national organizations like the UIA shows the architectural community .ARCHI was built for them and is being actively used in the community.
We know you’re a devoted skier. If you could pick any skier to anchor a similar .SKI campaign, who would you pick? What ski spots would you photograph him or her at?
Aw, man. That’s a great question. There are so many amazing skiers to choose from, which is a testament to the growth of snow sports.
Well, not withstanding some of the world’s top skiers we are currently working with to be anchor users (which I can’t tell you about just yet), on my bucket list would someone like Glen Plake. Glen has been a true pioneer in snow sports and is one of the most recognizable snow sports stars on the planet because of his distinct look.
Yeah, I guess we’d say Glen Plake has a pretty “distinct” look
I’ve been lucky enough to ski some of the most amazing spots on Earth but if I had my choice of places to do a shoot with Glen, I would do it on a sunny morning after a massive snow dump the night before on the top of Grizzly Gulch, in Alta, Utah. It might not be the most picturesque spot, and to be honest I don’t think we would get a lot of shots in, but it would be a hell of a day.
.SKI, .ARCHI, and .BIO don’t seem to have anything in common, at first glance. Do you think they share a common thread?
If you look at them individually, you are right. But, they do have a common thread: There are passionate and dedicated members in the communities these new TLDs represent.
I can’t think of any other New TLDs launched that have such clearly-defined communities that are well organized and share common interests. If you’re a skier, and you meet another skier, you’ve got an instant common bond—great stories and even a similar vocabulary—no matter where you are in the world. The same is true about architects and those involved in the bio-agricultural community.
Starting Dot is based in three cities—Dublin, Paris and New York City—which office are you in? Do you guys do anything fun to keep connected?
I am based in New York—Brooklyn in fact. Brooklyn is a great place to have our North American headquarters. There’s a ton going on, and it’s the latest tech hub in New York. Keeping connected can be tough with people in different locations, but we try really hard to stay connected via Skype or phone and we regularly have big video calls. We also share our adventures with each other constantly. I’m always getting and sending videos from ski trips, hikes, and other activities the team is involved with.
It’s no Denver, but we’ve gotta admit — Brooklyn doesn’t look like a bad place to work.
What’s the reaction been so far from the communities these New Domains represent? Are you feeling that people are ready for new domain options?
The reaction has been overwhelmingly positive. In fact, we’re surprised ourselves with the volume of interest for all our TLDs. These communities are excited to have their own unique identifier on the Internet.
.SKI is a perfect example. All the major snow sports governing bodies around the world have publicly shown their support for a community-based .SKI, and we’ve had thousands of requests from brands, businesses, and skiers eager to get an address that links them to their passion or profession. Communities and their organizers are also eager to see TLDs that have mechanisms in place to protect their members. They want to make sure that we’re protecting their interests and helping these communities grow rather than being abused.
Have you thought about registering any of your own new domains?
Of course I’ll certainly purchase robrozicki and rozicki in .SKI, so I can share all my adventures and ski trips, but I’m not allowed to register any of those potentially fantastic short names that come with the opening of a New TLD. I’m not sad about that, as I’m eager to see what innovative people in these communities do with the names. I think we’ll see some awesome new sites and businesses using them in all the TLDs.
Serious about Skiing.
Want your own .ski, .archi or .bio domain? Find it now.
KIO Networks, a leading Mexican IT service provider, has acquired San Diego`s redIT for an undisclosed amount, the companies announced this week. By adding redIT and its managed cloud computing, connectivity and data center services, KIO not only diversifies its portfolio of offerings and adds points of presence, but also gains a foothold in the world leading U.S. market.
The post The Internet Is More Than Memes appeared first on HostGator Blog | Gator Crossing.
When you think of the Internet there are a few things that come to mind, among them: cats, procrastination, and memes. Some people spend hours online looking up all kinds of random information, parodies, and a host of other nonsensical information. There are people who don’t know that the man in the meme shown is Gene Wilder, or that this is from the original Charlie and the Chocolate Factory. Ensuring that Gene Wilder is remembered for more than just a picture with a funny caption should be the least of your concerns, however.
The Internet Really is More than Memes
The fact of the matter is that you should stop thinking of the internet as just for memes, as just for killing time on Imgur, or as a means of checking to see what the latest drama is on Facebook. The internet isn’t just about killing time; it’s about benefitting your business.
How can the Internet Benefit MY Business?
The Internet can only work to benefit your business as much as you let it. If you don’t have an online presence, the Internet can do virtually nothing for you. If you have a website, it won’t help unless you let people know it’s there, and if you don’t keep your website updated, it can’t work to benefit you; people will check it out once or twice, see that it never changes, and forget about it.
It takes a lot of time and effort to work to promote your company online, setting up advertisements, keeping your site up to date, and generally working to stand out above the rest. The more you do, the more your online presence can benefit you, and the more that other people too will be able to see that the internet is for more than just memes.
Create a blog, setup profiles on the different social media sites, setup advertisements, or offer promotions in keeping with holidays or even simply because you feel like it. You can even make up a reason for a promotion! As long as you work to keep your online presence strong, through self-promotion and the promotion of others, the Internet will become more than just a means of keeping you occupied at three in the morning – it will become a gateway into bigger and better things for you and your company.
Image Source: Troll.me. (2014). More Memes. Retrieved from http://www.troll.me/images/creepy-willy-wonka/i-see-you-know-more-memes-than-me-you-must-lead-an-exciting-life.jpg
If there is one thing that the cloud and hosting industry struggles with as a whole, it is marketing. The space is crowded with providers offering commoditized services, and trying to compete on price just doesn't work.
Pingdom, one of the biggest names in website performance tracking, has been bought by IT management company SolarWinds.
BaseKit has opened its Editor 7 site builder to web developers and released blog and e-commerce capabilities, the company announced Wednesday. The set of moves is designed to increase BaseKit`s flexibility so that hosting partners can create offerings which appeal to their small business customers.
1&1 has released a WordPress optimized hosting offering including a new interface, an exclusive plugin and theme discounts, the UK host announced at HostingCon this week. The product update promises to make installation and use of the popular CMS quicker and easier.
Back in the early Pleistocene, when dinosaurs walked the earth and people wrote things on dead trees, your printed resume was your reputation. The right schools, the right companies, presented in the right order on parchment paper in Times Roman was it. That 8.5″ x 11″ piece of paper defined who you were and, more importantly, was your calling card. It was a proxy for your skills and a representation of your reputation as a professional.
When it comes to hiring software developers, I’ll take a GitHub commit log any day over a 10-page resume.” ~ Aidan Casey
If you’re a designer or developer, however, the old parchment seems to be on the wane for an increasing number of recruiters. As far back as 2011, rumblings were already starting that GitHub was your new resume.
What is GitHub?
GitHub is an online, shared repository for code (and increasingly other types of content including terms of service documents, collaborative writing projects and even recipes). The GitHub.com site includes a variety of capabilities that enable collaboration and sharing among its community members. It’s currently one of the top 200 sites on the entire Web. It’s big.
GitHub has three key capabilities — fork, pull request and merge — which underpin this contribution process.
Forking enables you to make a copy of a project that you can then begin to modify. (You can almost think of it as a “Save as…” for a body of code.) A fork takes a duplicate of an existing project and gives you copy that you can then modify without changing the original project.
Sometimes you tweak your copy of the project (the fork), and you think you’ve made a strong improvement upon the original. Or maybe you fixed a few bugs in the original project. In these instances, you can send a pull request to the project’s original author, indicating that you’ve made some improvements and you’d like them to be considered for integration back into the original project.
At this point, the original author typically does a few things. She looks at the code changes you’ve made. She looks at your profile page on GitHub, and takes a gander at the other projects that have accepted pull requests from you and that have integrated your changes. And, if she likes what she sees, she’ll merge your changes back into the original codebase.
TechCrunch had this to say about these three capabilities:
These three features — fork, pull request and merge — are what make GitHub so powerful…when you submit a pull request, the project’s maintainer can see your profile, which includes all of your contributions on GitHub. If your patch is accepted, you get credit on the original site, and it shows up in your profile. It’s like a resume that helps the maintainer determine your reputation. The more people and projects on GitHub, the better idea picture a project maintainer can get of potential contributors.”
GitHub = reputation, how?
Why is acceptance of a pull request a high form of praise? It indicates that your code is believed to be sound. It says that your contribution solves a problem, and it means the original maintainer of the project thinks highly enough of your contribution to integrate your changes back into the main branch of the project. In other words, acceptance of a pull request is a nod of approval from the project’s maintainer, who feels your code will benefit the community.
With GitHub, your work is measurable and viewable by the crowd — and contributes directly to your online reputation as a Web pro.
Reputation used to solely be based on the credentials you had from some authoritative institution (such as a university or an employer). Now, your professional reputation springs from many additional areas, including verifiable contributions to communities of practice. GitHub is a community that is notable in that any project that is posted publicly can be viewed by anyone. GitHub members have a publicly viewable profile that displays members’ contributions to the community over time.
Thanks, in part, to GitHub, reputation is now a living, evolving concept, as opposed to a static snapshot captured on paper at a moment in time.
On the “credit where credit is due” front, this post was inspired by Peter Kaminski, who talked eloquently about this topic at a recent technology event I attended. Kudos to Pete!
Photo: spacehindu via Compfight cc
The post GitHub forks and pulls: I do give a damn ’bout my reputation appeared first on GoDaddy Blog.
It’s no surprise that every small business must now have a web presence. But, as with everything, the Internet and mobile devices are changing rapidly. For a small business to thrive on the web, it has to stay current on Internet trends and how people access the web. Enter responsive web design. This infographic outlines how small businesses can use responsive design to create mobile versions of their websites.
The post Responsive Web Design: Infographic appeared first on Official Bluehost Blog.
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we introduced the series. This week we dig into managing your reputation.
For most ecommerce businesses, email is the lifeblood – it’s the key communication medium with customers. Whether it’s through order status updates, receipts, offers and deals – you reach your customer through email.
So keeping your email reputation clean is important – actually, it’s imperative. If you don’t have a good reputation tied to your domain and your IP address(es), your email won’t reach your customers’ inboxes. Period. And that means you’ll lose revenue.
After sending billions of emails for customers, we’ve all seen it – email has become overrun with spammers. It’s estimated that over 90 percent of all email is spam, which puts email service providers (ESPs) like Gmail, AOL, Yahoo and others on high alert for spammers. For users, this makes inboxes more pleasant, cleaner and less cluttered, but for businesses it makes it more difficult to reach customers without getting caught in spam filters. And without a stellar reputation, that’s exactly where your messages will end up.
Think of your email reputation like your personal credit score – a bad reputation will hurt you, but having no reputation also works against you. If an email service provider doesn’t know you, your IP and your domain, it will assume the worst and may filter you out entirely. Off to the spam box with you! You can’t blame them; there’s so much spam out there.
So how do you polish your email reputation and keep it spot free?
First, you must be sure that your infrastructure is optimized for emails to reach the inbox. For example, at Mailgun we start with new, clean IP addresses that don’t have a negative reputation and we use the authentication methods that major ESPs require. You can use a tool like senderscore.org to check your IP address reputation.
Along with ensuring the infrastructure is optimized, here are some questions you should ask about your email:
Are emails being delivered and if not, why?
Is a recipient ESP is throttling your traffic and why?
Are messages bouncing due to incorrect domains or stale addresses?
Are recipients unsubscribing or complaining of spam?
Are recipients engaging with your emails by opening them and/or clicking on links?
You should use all of this data to make sure that you comply with ESPs’ guidelines and adjust your email sending to stay in their good graces.
While a service like Mailgun can give you the tools for establishing a good reputation, it’s ultimately up to you to send emails appropriately. Here are a few rules that will help you build up a great email sending reputation:
Only send emails to people that have signed-up to receive them from you and always first send a confirmation link to confirm their address is correct for any marketing-related emails (aka a “double opt-in”).
Always include unsubscribe links and ask customers for their email preferences (weekly, monthly, just specific product categories, etc…).
Track your email and adjust your sending based on feedback from ESPs and recipients (e.g. don’t send additional emails to recipients who have unsubscribed or complained of spam).
Don’t purchase email lists – even if the list is current (which it usually is not); the customer is not expecting an email from you and will usually complain of spam, eventually ruining your reputation.
Most importantly, you should respect your customers’ inboxes – just because sales are slow, that’s no excuse to blast out emails carte blanche.
Following these rules can help keep your emails to customers from being locked up in email jail (the junk folder) and can ensure you’re not over-emailing your customers and killing your reputation.
Many ecommerce customers assume that emailing MORE will increase revenue. However, because emailing your customers more than they like leads to higher spam complaints, FEWER of your emails reach the inbox. This leads to lower engagement and lower revenue.
Even if you are following all of these rules, you may get tripped up by a technicality. For example, did you know that the domain in your message-id should match the domain you are sending from? If this isn’t the case, you will have issues delivering to Gmail. There are a lot of these subtle issues we have seen from sending billions of emails
Tune in next week for more on email for ecommerce when we look more closely at transactional email like order confirmations and shipping updates.
On Tuesday night at The Clevelander in Miami, the WHIR hosted a networking event during HostingCon for the first time ever.
For all the latest HostingCon news and information, visit HostingCon - Premier Industry Conference and Trade Show for Web Hosting and Cloud Service Providers
Today 1&1 was excited to take part in a presentation with ePages at HostingCon. This past March, the two companies announced a partnership to launch 1&1’s Online Store internationally. Delivering worldwide service with a comprehensive understanding of consumer demands, 1&1 is known to operate with a business model based on high value at affordable price points. Partnered with ePages’ expert knowledge of the eCommerce market and simplified technology, 1&1’s Online Store provides an ideal online solution for retailers.
Recent shifts in consumer buying behaviors made it even more crucial for 1&1 to select the right eCommerce partner to offer the best solution for its customers. Some of the biggest demands that consumers require from merchants include mobile sales, international reach and social media integration.
Evolution of eCommerce Presentation at HostingCon 2014
According to InMobi, 50% of the average global mobile Web users now use such devices as either their primary or exclusive means of going online. Retailers that are omitting this avenue to generate sales are truly missing out and losing potential customers to competitors that have adjusted their business strategy to meet this developing trend. Many are hesitant to do so because they do not have the skills or knowledge. 1&1’s new online store solution automatically configures the eCommerce website into a version optimized for mobile viewing and ordering via smartphone and tablet devices.
One of the most exciting benefits of the Internet is the ability to reach anyone no matter where in the world they are located. This is a huge opportunity for businesses looking to expand their reach and visibility across seas. Some Web hosts like 1&1 have developed their online commerce solution to cater to this need by offering multiple language translations with various payment methods supporting multiple currencies and shipping settings.
Social Media Integration
For eCommerce businesses, social media integration does not necessarily end at having a professional Facebook page or Twitter account. While these profiles are important, there are a wide range of other opportunities to drive sales from these channels. According to eMarketer, active social media users have grown 18 percent globally in 2013 and will reach 2.55 billion users by 2017. Now customers can set up a Facebook shop to encourage people to make purchases through an avenue other than their direct website. Furthermore, within a few clicks, they can develop their sales through marketplaces including eBay and Amazon as well as product portals like Google.
1&1 is always focused on delivering a complete solution for online success. Our customers can rest assured that their stores meet and exceed ever-increasing consumer expectations. 1&1’s latest generation of online shops not only provides a dynamic and reliable selling platform, but also tools for capitalizing on current retail trends, maximizing usability and engagement as well as driving traffic and guiding shoppers towards a sale.