Industry Buzz

Managed WordPress Hosting vs WordPress Hosting

InMotion Hosting Blog -

It’s easy to see why managed WordPress hosting has become a major trend in website hosting. With almost a 30% market share of the websites currently running, WordPress is the most popular content management system (CMS) around. But if you’re wondering if you should choose a WordPress hosting plan or a managed hosting plan, then you may need some clarification on the difference between the two. Depending on which one you choose, it can help your website be as successful as possible. Continue reading Managed WordPress Hosting vs WordPress Hosting at The Official InMotion Hosting Blog.

Amazon S3 Update – SigV2 Deprecation Period Extended & Modified

Amazon Web Services Blog -

Every request that you make to the Amazon S3 API must be signed to ensure that it is authentic. In the early days of AWS we used a signing model that is known as Signature Version 2, or SigV2 for short. Back in 2012, we announced SigV4, a more flexible signing method, and made it the sole signing method for all regions launched after 2013. At that time, we recommended that you use it for all new S3 applications. Last year we announced that we would be ending support for SigV2 later this month. While many customers have updated their applications (often with nothing more than a simple SDK update), to use SigV4, we have also received many requests for us to extend support. New Date, New Plan In response to the feedback on our original plan, we are making an important change. Here’s the summary: Original Plan – Support for SigV2 ends on June 24, 2019. Revised Plan – Any new buckets created after June 24, 2020 will not support SigV2 signed requests, although existing buckets will continue to support SigV2 while we work with customers to move off this older request signing method. Even though you can continue to use SigV2 on existing buckets, and in the subset of AWS regions that support SigV2, I encourage you to migrate to SigV4, gaining some important security and efficiency benefits in the process. The newer signing method uses a separate, specialized signing key that is derived from the long-term AWS access key. The key is specific to the service, region, and date. This provides additional isolation between services and regions, and provides better protection against key reuse. Internally, our SigV4 implementation is able to securely cache the results of authentication checks; this reduces latency and adds to the overall resiliency of your application. To learn more, read Changes in Signature Version 4. Identifying Use of SigV2 S3 has been around since 2006 and some of the code that you or your predecessors wrote way back then might still be around, dutifully making requests that are signed with SigV2. You can use CloudTrail Data Events or S3 Server Access Logs to find the old-school requests and target the applications for updates: CloudTrail Data Events – Look for the SignatureVersion element within the additionalDataElement of each CloudTrail event entry (read Using AWS CloudTrail to Identify Amazon S3 Signature Version 2 Requests to learn more). S3 Server Access Logs – Look for the SignatureVersion element in the logs (read Using Amazon S3 Access Logs to Identify Signature Version 2 Requests to learn more). Updating to SigV4 “Do we need to change our code?” The Europe (Frankfurt), US East (Ohio), Canada (Central), Europe (London), Asia Pacific (Seoul), Asia Pacific (Mumbai), Europe (Paris), China (Ningxia), Europe (Stockholm), Asia Pacific (Osaka Local), AWS GovCloud (US-East), and Asia Pacific (Hong Kong) Regions were launched after 2013, and support SigV4 but not SigV2. If you have code that accesses S3 buckets in that region, it is already making exclusive use of SigV4. If you are using the latest version of the AWS SDKs, you are either ready or just about ready for the SigV4 requirement on new buckets beginning June 24, 2020. If you are using an older SDK, please check out the detailed version list at Moving from Signature Version 2 to Signature Version 4 for more information. There are a few situations where you will need to make some changes to your code. For example, if you are using pre-signed URLs with the AWS Java, JavaScript (node.js), or Python SDK, you need to set the correct region and signature version in the client configuration. Also, be aware that SigV4 pre-signed URLs are valid for a maximum of 7 days, while SigV2 pre-signed URLs can be created with a maximum expiry time that could be many weeks or years in the future (in almost all cases, using time-limited URLs is a much better practice). Using SigV4 will improve your security profile, but might also mandate a change in the way that you create, store, and use the pre-signed URLs. While using long-lived pre-signed URLs was easy and convenient for developers, using SigV4 with URLs that have a finite expiration is a much better security practice. If you are using Amazon EMR, you should upgrade your clusters to version 5.22.0 or later so that all requests to S3 are made using SigV4 (see Amazon EMR 5.x Release Versions for more info). If your S3 objects are fronted by Amazon CloudFront and you are signing your own requests, be sure to update your code to use SigV4. If you are using Origin Access Identities to restrict access to S3, be sure to include the x-amz-content-sha256 header and the proper regional S3 domain endpoint. We’re Here to Help The AWS team wants to help make your transition to SigV4 as smooth and painless as possible. If you run in to problems, I strongly encourage you to make use of AWS Support, as described in Getting Started with AWS Support. You can also Discuss this Post on Reddit! — Jeff;  

New gTLD Report – May 2019

Reseller Club Blog -

The Summer Savings Promo on the ResellerClub website, the registration numbers recorded by .ONLINE, .XYZ and .TOP and the 285% climb in the registration of the new entrant .WORLD –  all contributed to a 17% spike in the total registrations of the new gTLDs in the month of May. Let’s dive in to find out which new gTLDs, along with .SITE and .FUN  made it to the top 15 in the month of May. The new gTLDs that made it to the top 15 list are as follows: New gTLD Report – May 2019Infogram *Registration Numbers Facilitated by ResellerClub .ONLINE:  With a 19% climb in its registration numbers during the month of May, this new gTLD was able to fight its way back to the top spot. Being sold at the promo price of $3.99 has helped .ONLINE record the highest registration for the month and thus has been able to grab a 20% share of the total new gTLDs registered. .XYZ: The new gTLD that witnessed a 112% spike in its registrations during the month of May was .XYZ. The popularity of this new gTLD coupled with the promo price of $0.99 has assisted in boosting its registration in the global markets. .XYZ, that moved up a rank was able to capture a 19% share of the total new gTLDs registered in May. .TOP: Following the lead of .ONLINE and .XYZ, was .TOP that secured the third spot in the trending list and grabbed a 16% share of the total new gTLDs registered in May. The promo price of $2.99 has been sending registrations of this new gTLD soaring in the global markets. .SITE: This new gTLD was able to hold onto its fourth spot with a 9% spike in its registration numbers during the month of May. The drop in the price of .SITE to $1.99 has helped boost its registrations in the global markets. This new gTLD was able to capture an 8% share of the total registrations. .FUN: The new entrant to the top 5 list was .FUN, which saw a sharp rise of 72% in its  registration numbers during May. The promo price of $0.99 helped surge the registration of this new gTLD and was thus able to grab the fifth spot with a 4% share of the total new gTLDs registered. While registrations of .CLUB rocketed to a 346% in the month of May, the new entrant .WORLD stumped us with a 285% spike in its registrations..GLOBAL, that represented the TLD of the fortnight  in May also witnessed a 282% climb in its registrations owing to its promo price of $11.49..LIVE was able to secure the sixth spot with 2% jump in its registrations during the month of May. Here’s a peek into the exciting domain promos we’ve got lined up for the month of June: Resell .LIVE,  the TLD of the Fortnight for June at just $1.99, Help your customer’s build a website for their business with a .SITE domain at just $1.99 Get the all time trending domain extension .XYZ at just $0.99 for your customers! And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – May 2019 appeared first on ResellerClub Blog.

How to Track Attribution on Facebook and Google

Social Media Examiner -

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive […] The post How to Track Attribution on Facebook and Google appeared first on Social Media Marketing | Social Media Examiner.

Making WordPress Migrations Easy

WP Engine -

Van Rechem Lab at Stanford University is a research-oriented lab focused on understanding the impact chromatin modifiers have on disease development and progression so that more optimal therapeutic opportunities can be achieved. Their website, which was originally built with Adobe Business Catalyst, serves as a hub for current research as well as an important recruitment… The post Making WordPress Migrations Easy appeared first on WP Engine.

9 Free Stock Photography and Image Resources for Your Website

The Domain.com Blog -

Your website is the heart of your digital presence — and as such, don’t you think it should look good? That’s what we at Domain.com believe, so we’ve put together this list of free image resources to help you create a beautiful website. You can also use these images for your marketing and social media needs. Get the perfect domain name for your website today at Domain.com. 9 Free image and photo resources for your website Unsplash Unsplash’s tagline is “Photos for everyone,” and they mean it. Over 100,000 photographers contribute high-resolution photos to Unsplash, and those photos are reviewed daily for the best, hand-picked selection. With more than 850,000 photos on their site you’re sure to find what you need and be able to use it as you’d like. Foodiesfeed Do you have a blog or website devoted to food, recipes, or cooking? Foodiesfeed might just become your new best friend. All of the photos on Foodiesfeed (1300+) fall under the Creative Commons Zero license (CC0), so you can modify and use them for free, both personally and commercially. Doesn’t this image make your mouth water and inspire you to plan your next blog post? Styled Stock Ladies (and anyone who may identify as such) this one’s for you. Styled Stock offers feminine stock photography for your commercial and non-commercial needs, and doesn’t require attribution. If your website could benefit from a feminine look-and-feel, check out their images. If you’re looking for diverse photos of women, and not just feminine photography, check out our next resource. Createherstock Ok, we’ll admit, we love their name! Createherstock describes themselves as “… a lifestyle-esque, stock photography resource where [they] curate modern and authentic imagery for female bloggers, creatives, and online influencers of color.” Is your website lacking diverse representation? Createherstock can help. Their photos may be used either personally or for business needs, but not commercial marketing or advertising. You can read their full Terms of Use here. Take a look at the sharp, beautiful, and inclusive image below, and then go check out the rest of their free images. Nappy “Beautiful, high-res photos of black and brown people. For free.” Nappy challenges what many traditional stock photography sites offer — “unrealistic representations of real people doing real things.” Their site focuses on filling a gap many other stock photography sites miss, and that’s highlighting diversity in their photos. All of the photos they offer fall under the CC0 license, so they’re fair game to use as you see fit. Stocksnap.io Why does Stocksnap.io exist? To provide “… sharp, arresting visual images” so your work on the web can succeed. All of their images are free to use, no matter your needs or purpose. Their large selection of free stock photography is curated and easily searchable with their tag-based category system. Burst Powered by Shopify, Burst is a “free stock photo platform.” One of the things we like most about Burst is their “Business Ideas” collections. Here, you’ll find 20 popular online business ideas — replete with marketing tips, business model information, and neither last nor least, free stock photography. Their photos are available for personal and commercial use. These collections were created for entrepreneurs and for those thinking of taking the leap into entrepreneurship. And don’t worry if you don’t use Shopify, they believe in giving everyone access to the photos on Burst, which we can all appreciate. Gratisography What’s life without a little quirkiness? Gratisography provides “quirky, creative, always free photos” that you can download and use without copyright restrictions. If you’re tired of the more traditional, staid, stock photography sites then give Gratisography a round of applause for providing beautiful, interesting, and engaging alternatives. Old Book Illustrations Is photography not your thing? Is the look-and-feel of your website more illustrative? There’s a free resource for you, too! It’s called Old Book Illustrations, and they offer “…a wide range of public domain, royalty-free images scanned from old books.” You can review their Terms of Use here. It’s time to make a beautiful website Now that you know where to find arresting, engaging images for your website, what’s stopping you from getting it up and running? Or updating your current website for a refreshed look and feel? If you don’t have a website, we can help! With every domain name purchase we offer a free 6-page website builder, or you can choose to purchase other website packages. We’re here to help, so don’t be a stranger if you have any questions. Best of luck with your website! The post 9 Free Stock Photography and Image Resources for Your Website appeared first on Domain.com | Blog.

WP Engine “Represents” at Diversity and Inclusion Happy Hour

WP Engine -

At WP Engine, we believe in creating a workplace that fosters diversity and inclusion. We know this belief is intrinsically tied to progress and performance, it traces back to our Core Values, and it’s been a guiding light for our company since our founding in 2010. In an effort to enshrine this belief across our… The post WP Engine “Represents” at Diversity and Inclusion Happy Hour appeared first on WP Engine.

An Introduction To Email Marketing For New eCommerce Retailers

Nexcess Blog -

Online retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing… Continue reading →

Best Practices for Changing Servers

InMotion Hosting Blog -

There are many different reasons to change a website hosting server. Some people want a new, better host or just a plan upgrade from a shared server to a dedicated server. Whatever your choice is to switch servers, it’s imperative that you plan out the switch. A switch in website hosting servers can cause a massive drop in visitors, bugs on your website that you didn’t have before, or even a website that is broken beyond repair. Continue reading Best Practices for Changing Servers at The Official InMotion Hosting Blog.

bingbot Series: Introducing Batch mode for Adaptive URL submission API

Bing's Webmaster Blog -

We launched the Adaptive URL submission capability that allowed webmasters to submit up to 10,000 URLs using the online API or through Bing webmaster portal (Submit URLs option). Since the launch we have received multiple requests from webmasters for the ability to submit the URLs in batches. As we are actively listening to the webmaster and their needs, we are delighted to announce the Batch mode capability for Adaptive URL Submission API which will allow the webmasters and site managers to submit URLs in batches, saving them from those excessive API calls made when submitting the URLs individually.   The Batch URL Submission API is very similar to the individual URL Submission API (Blogpost) and hence integrating the Batch API is very easy and follows the same steps.   Example requests for the Batch URL Submission API for the supported protocols can be seen below JSON Request Sample  POST /webmaster/api.svc/json/SubmitUrlbatch? apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1 Content-Type: application/json; charset=utf-8 Host: ssl.bing.com { "siteUrl":"http://yoursite.com", "urlList":[ "http://yoursite.com/url1", "http://yoursite.com/url2", "http://yoursite.com/url3" ] } XML Request Sample POST /webmaster/api.svc/pox/SubmitUrlBatch? apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1 Content-Type: application/xml; charset=utf-8 Host: ssl.bing.com <SubmitUrlBatch xmlns="http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api"> <siteUrl>http://yoursite.com</siteUrl> <urlList> <string xmlns="http://schemas.microsoft.com/2003/10/Serialization/Arrays">http://yoursite.com/url1</string> <string xmlns="http://schemas.microsoft.com/2003/10/Serialization/Arrays">http://yoursite.com/url2</string> <string xmlns="http://schemas.microsoft.com/2003/10/Serialization/Arrays">http://yoursite.com/url3</string> </urlList> </SubmitUrlBatch> You will get a HTTP 200 response on successful submission of the URLs. Meanwhile the URLs will be checked to comply with Bing Webmaster Guidelines and if they pass, they will be crawled and indexed in minutes.   Please refer the Documentation for generating the API key and Batch URL Submission API for more details. Do note that the maximum supported batch size in this API is 500 URLs per request. Total limit on numbers of URLs submitted per day still applies.   So, integrate the APIs today to get your content indexed real time by Bing and let us know of what you think of this capability. Please reach out to bwtsupport@microsoft.com if you face any issue while integrating.   Thanks ! Bing Webmaster Tools Team

Get Ready for WordCamp Europe 2019

WP Engine -

WP Engine is excited to attend WordCamp Europe in Berlin, Germany next week (June 20-22). The event will take place at the Estrel Hotel and Congress Center and includes two full days of sessions (June 21-22) as well as  a Contributor Day (June 20) .WordCamp organizers have also teased a possible guest performance during the… The post Get Ready for WordCamp Europe 2019 appeared first on WP Engine.

The state of cyber security in 2019: A half-year retrospective

Name.com Blog -

By Sam Bocetta For most of North America, approaching the middle of the year means going on summer vacation, preparing for the Atlantic hurricane season and enjoying warmer weather. For many information security specialists, the half-year mark involves looking at how cyber threats have unfolded since January and detecting patterns that may suggest the direction that […] The post The state of cyber security in 2019: A half-year retrospective appeared first on Name.com Blog.

New Features To Help You Start Conversations and Build Community on LinkedIn

LinkedIn Official Blog -

Every day, millions of people and companies are talking on LinkedIn: helping each other to find new opportunities, discussing the latest news that affects their jobs and careers, and sharing their own ideas and experiences with others. We’re always working on new and better ways to help you talk with each other and wanted to share some of the latest: Share a photo and tag people, so others can get to know them too. Think you recognize someone in the photo? Or just want to make sure your... .

How to Write Product Descriptions That Really Sell: 8 Simple Tips

DreamHost Blog -

Congratulations! You’ve done the hard marketing work to lead your target customer right to your product pages. They are currently reading through a product description to decide whether or not they will purchase something from your e-commerce business. The million dollar question: will they buy what you’re selling? The answer, in large part, depends on how much time and effort you put into your product description. It may seem drastic to weigh product descriptions so heavily, but stats show that a well-written product description is a surefire conversion tool. Here’s a closer look: 87% of consumers ranked product content extremely or very important when deciding to buy. Millennials are 40% more likely than other adults to say product content is extremely important to their purchasing decisions. Consumers purchasing clothing and online groceries ranked product descriptions as the second most influential factor in their decision to buy — just after price. 20% of purchase failures are potentially a result of missing or unclear product information. The stats don’t lie. If you want to increase sales, it’s time to polish your e-commerce product descriptions. Shared Hosting to Power Your PurposeWe make sure your website is fast, secure, and always up so your visitors trust you. Plans start at $2.59/mo.Choose Your Plan 8 Ways to Write an Excellent Product Description But what actually makes a good product description? In this guide, we’re giving you eight tips (along with winning examples) that provide a comprehensive look into what makes an effective product description. Let’s go! 1. Identify Your Buyer Personas It can be difficult to write a product description if you don’t know who your target audience is. To successfully write about product features that resonate with your potential buyers, you have to know who they are. This means you need to reference your buyer persona(s)  — a fictional representation of your ideal customer based on market research. If you don’t already have a buyer persona to guide the copywriting on your website, the time to create one is now. A buyer persona should answer all of the following general questions: What is the demographic information of your buyers? What are their interests? What is their native language? What kind of language appeals to them? (e.g., Does industry jargon appeal to them or turn them off?) How do they spend their free time? How do they find your website? Why are they interested in your store? If you have the luxury of big data at your hands, collect data on your current customers to also understand: Product preferences Behavioral patterns Purchasing patterns Access to this data will help you fine-tune your buyer personas. Once you know who you are selling to, it will be easier to write product descriptions that resonate well with them. Related: How to Create a Brand Style Guide for Your Website 2. Focus on Product Benefits and Features As crucial as it is to speak the language of your buyers, your buyers don’t come to your page to connect. They come to learn precisely what your product can do and how it will meet their needs and fulfill their pain points. To accomplish this, you need to write an extensive list of your product’s features and benefits. Start with the features. For example, if you sell shoes, include size information, material, color information, the weight of the shoe, etc. Your features section should be comprehensive and tell consumers everything they need to know about what makes your product special.A list of features is a great start, but it’s only half the battle. Potential customers also want to know the benefits of your particular product. And, this is where your product description can shine. With the shoe example, benefits would include things like comfort, flexibility, odor-resistance, wet and dry traction, etc. Allbirds does a fantastic job showing off the benefits of their shoe without being verbose. Their advantages are spelled out in short, sweet blurbs that get right to the point. Allbirds clearly identifies its products’ main benefits for customers. Benefits are your main selling points, your differentiators, and the reasons why customers will end up selecting your product over your competitors. Don’t neglect clearly identifying them. 3. Stay True to Your Brand’s Voice If your brand’s voice is professional, your product descriptions should be professional. If your brand is snarky and sarcastic, then your product descriptions should match. Is your brand funny? Be funny when writing your product descriptions. Everyone is familiar with the hilarious Poo-Pourri advertising videos. You know, the videos that took Poo-Pourri from a $10 million company to a $30 million company almost overnight? Poo-Pourri has a unique brand identity and tone of voice, which they stay true to even when describing their products. Poo-Pourri stays true to their brand’s unique voice in product descriptions. 4. Tell a Full Story Every good story has a beginning, a middle, and an end. Unless, of course, you’re one of the writers on Game of Thrones, but I digress. With product descriptions, the formula for good writing is no different. You need to present a complete story that engages your readers. This doesn’t mean you need to write a novel, but at the same time, your product description shouldn’t just be a list of features and benefits either. Instead, show (not tell) your customers how the product will improve their lives. Help them visualize a real-life scenario where your product solves a problem. The goal is to create a narrative arc in which the reader is the hero and your product is the tool that enables them to succeed. For example, check out the impressive product storytelling of Malicious Women Candle Co. Customers aren’t just buying a candle at Malicious Women Candle Company. They are purchasing a product that promotes empowerment with a side of hustle and energy. Now that’s a product story. 5. Use Active Language to Persuade Buyers Your mom was right; the words you use make a difference — especially with product descriptions. The truth is that some words are just more persuasive than others. In fact, experts have roadtested all kinds of language to come up with 189 words and phrases that actually improve conversion rates. Consider these 20 tried-and-tested words recommended by David Ogilvy, the proverbially ‘Father of Advertising’: Suddenly Now Announcing Introducing Improvement Amazing Sensational Remarkable Revolutionary Startling Miracle Magic Offer Quick Easy Wanted Challenge Compare Bargain Hurry The common theme? Persuasive words encourage consumers to take action. Jon Morrow of SmartBlogger.com has his own list of 600 power words that will tap into your customer’s emotions, making them more likely to engage with your message. Sample of Jon Morrow’s 600-word list Since many companies use awe-inspiring (see what we did there?) power words in their product descriptions, it’s easy to find good examples — even for seemingly bland products. Here’s one about shaving cream from Ulta Beauty. Ulta Beauty utilizes power words to make shaving cream seem swanky. When writing product descriptions, take a moment to scan through your copy and make sure each word is pulling its weight. Related: 7 Tips for Writing Winning Calls to Action for Your Website 6. Make Text Scannable with Bullet Points Making your text scannable is one of the most critical elements of writing a good product description. Studies suggest humans have an attention span that’s shorter than that of a goldfish — a bleak eight seconds. This means it’s essential to make your content easily digestible. The solution to packing a narrative punch in a relatively small space? Create a bulleted list. J. Crew does this well. Customers can click on a picture to see the item of interest and quickly read the scannable bullet points for more information. Bullet points make it easy for J. Crew customers to scan the fine print. The more you can do to make a product description scannable, the better. 7. Optimize Copy for Search Engines Copywriters have a unique challenge when it comes to writing product descriptions. They must persuade readers, but there’s another audience to keep in mind too: search engine algorithms. Search Engine Optimization (SEO) — including identifying and using the appropriate keywords for your products — should be a critical part of your product description writing process. The SEO world is constantly changing, along with Google’s algorithms, so what works one day might not be ideal the next. However, there are still some keyword strategies that stand the test of time, such as avoiding duplicate content and including keywords in the following places: Page title Product title Meta descriptions Alt tags Product descriptions The keywords you use in your copy help Google and other search engines identify what the page is about. This information then used to determine how to rank your site on the search engine results page (SERP) so that relevant results to served up to people imputing related search queries. For example, when you type “shaving cream” into Google, Google offers a list of products. Google displays popular products when you search for ‘shaving cream.’ There are literally hundreds of shaving cream products on the market today, but these five products have the best SEO keyword strategy. Take Cremo Shave Cream, for example. When visiting their product page, it’s clear they have maximized the use of keywords, such as shave cream and shave. Cremo focused on incorporating keywords into its product descriptions. Additionally, when you check out the page source, you can see the back-end (e.g., alt tags) are optimized with the keyword as well. 8. Add Images and Video It should go without saying that a great product description must include images. If you need extra persuasion, remember that 63% of consumers believe good images are more important than product descriptions. If your e-commerce store can afford to hire a product photographer, awesome! If not, there are lots of DIY product photography tutorials to help get you started. Of course, good photos start with good equipment, including: Camera Tripod Nice background White bounce cards made of foam board Table Tape Once you’ve gathered your gear, you’ll need some tips on how to actually take stellar photos. This guide from Bigcommerce provides beginner-friendly tips at budget-price: how to shoot exceptional product photos for under $50. Suggestions include: Using a light-colored backdrop so it’s easier to touch up images. Creating your own lightbox to distribute light evenly. Using a tripod to steady your camera. Retouching images before posting them. If you don’t think a smartphone will do the trick, think again. All you need for affirmation is to take a gander at some of the DIY photographers on Instagram. Jennifer Steinkop of @aloeandglow, for example, uses an iPhone 8 Plus, the Lightbox app, and some of the tips mentioned above to create gorgeous beauty shots. @aloeandglow Instagram account Looking for a more corporate example? iRobot has excellent product photography on its website. The company includes at least four images and often a video (bonus!) to show consumers exactly how the product works. iRobot’s Roomba i7 product page. With a few clicks of a button in a second or two, consumers know exactly what they are getting when they buy a Roomba. Another tip courtesy of iRobot: consider adding customer reviews to your product description. In addition to quality imagery, social proof can be hugely motivating for prospective buyers. Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up How to Create a Product Description Template While we’ve just outlined eight tips for writing product descriptions that really sell, it’s important to note that there is no one-size-fits-all solution. That’s because all products have different features, benefits, and selling points. However, if you have a list of similar products and you don’t want to start from scratch every time you write a product description, it can be beneficial to create a template. There are lots of handy product description template examples you can download from e-commerce websites. To really maximize their value, though, we’d recommended you focus on the 8 tips we outlined above. Start by asking: What are your buyer personas? What are the pain points of your customers? How does your product solve customer pain points? What power words can you use in your copy? Do you have a unique story or brand voice? Is your language accessible and free of industry jargon? What are the main features and benefits of your products? Do you have an image and video library? Once you’ve answered these questions, you can tweak your template and test it with your audience. If you find a specific template is outperforming others, then you’ve found your winner. Your Products, Our Hosting Ready to revolutionize the way you write product descriptions and how you display them on your website? At DreamHost, we offer low-cost shared WordPress hosting, and a variety of other resources to help you build the perfect custom website for your online store. Check out our shared hosting plans today! The post How to Write Product Descriptions That Really Sell: 8 Simple Tips appeared first on Website Guides, Tips and Knowledge.

Do You Think We Have the Best Website Hosting?

InMotion Hosting Blog -

Do you think we have the best website hosting? We certainly think so – but we don’t expect you to take our word for it. In this guide, we’re going to go over everything you should look for in a web host so you can make your own decision. By the end, we think you’ll agree with us. Here’s what you need to know: What is a hosting service? Continue reading Do You Think We Have the Best Website Hosting? at The Official InMotion Hosting Blog.

How to Set Up YouTube TrueView Video Discovery Ads

Social Media Examiner -

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads. Why Run a YouTube TrueView Discovery Ad Campaign? YouTube TrueView discovery ads appear in the places where users discover content […] The post How to Set Up YouTube TrueView Video Discovery Ads appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn by the Sea: How We’re Putting the Power of the Community to the Test

LinkedIn Official Blog -

Community. What does it really mean? We come across the word every single day, scrawled on the back of a cereal box, written on the posh paper from our building society, logging into our social media or grabbing a takeaway coffee. Suddenly everyone and everything seems to be part of a community. Even the hit TV show ‘Community’ probably has its own community. Yet the more we use it, the less we seem to know what it means. But why does that matter? Who cares if we’re a bit liberal with our use... .

How to Identify Your Ideal Customer

The Domain.com Blog -

When it comes to starting a business, or building an e-commerce website, there are some things you must know in order to be successful — like who your ideal customer is. Why is that so important? Well, your business, as great as it is, isn’t for everybody. Some folks will love what you offer and turn into repeat customers, some can appreciate what you offer but won’t commit to a purchase, and others won’t be interested at all. (Sounds a lot like dating, doesn’t it?) How do you market your business to such a wide variety of people who all feel differently toward your business? You don’t. Instead, focus on identifying your ideal customer by creating a customer persona that you can then use to cater your marketing messages for maximum effect. Once you know who you’re trying to sell your products to, you’ll find it easier to design your site and messaging to attract them. It all starts with a great domain. Find yours at Domain.com. Here’s what to consider when creating a customer persona What problem do I solve and what’s my differentiator? When you start a business, one of the first things someone might ask you is “What problem do you solve?” If you haven’t figured that out yet, now is the time. If you aren’t sure what needs your product or service addresses, how can you expect your customers to know? Your customers can’t understand how your product will benefit them if you haven’t taken the time to think it through yourself. Once you’ve identified the problem that you solve, it’s on to part 2, figuring out your differentiator. Do you have competitors who offer the same products and solutions that you do? What sets you apart? Is it your customer support or bonus features? Your differentiator should play a role in determining your marketing strategy and helps you stand out from the crowd. What do current customers say about your product? Feedback is a gift, so ask for it and use it. Use your current customers’ praises and critiques to fine-tune your offerings and make them more appealing to your ideal customer. What are your ideal customer’s demographics? Why do demographics matter? If you’re selling high-quality, fine wines, you don’t want to waste your time and money marketing them to people who refuse to buy anything that isn’t on sale. By understanding your ideal customer’s demographics, including income and preferences, you’ll be able to cater your messaging to get your product in front of the people who will buy it. The role of Google Analytics If you don’t have Google Analytics, or something similar, on your website then you should add it. Google Analytics is a set of free tools that Google created as part of its marketing platform and they’ll help you analyze and understand your website traffic. How does that assist in creating a customer persona? If you can get insight into who is purchasing from your site — where they come from, what device they use, what social media channel they discovered you on — you can start to paint a picture of your online customers. Do the people who purchase from you online match up with your expectations? Is there anything you need to tweak to bring in your ideal customers? It all starts with a great domain. Find yours at Domain.com. Identifying your ideal customer leads to improved marketing When you identify your perfect customer and create a customer persona, you’re also learning about your business. Depending on your business, you may even need to create multiple customer personas. You can use this information to improve and cater your marketing messages for better results, and more sales, moving forward. The post How to Identify Your Ideal Customer appeared first on Domain.com | Blog.

Pages

Recommended Content

Subscribe to Complete Hosting Guide aggregator