Industry Buzz

How to Repurpose Audio and Video Content for Social Media: 5 Ways

Social Media Examiner -

Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […] The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

My living room intern experience at Cloudflare

CloudFlare Blog -

This was an internship unlike any other. With a backdrop of a pandemic, protests, and a puppy that interrupted just about every Zoom meeting, it was also an internship that demonstrated Cloudflare’s leadership in giving students meaningful opportunities to explore their interests and contribute to the company’s mission: to help build a better Internet.For the past twelve weeks, I’ve had the pleasure of working as a Legal Intern at Cloudflare. A few key things set this internship apart from even those in which I’ve been able to connect with people in-person:CommunicationCommunityComminglingCollaborationEver since I formally accepted my internship, the Cloudflare team has been in frequent and thorough communication about what to expect and how to make the most of my experience. This approach to communication was in stark contrast to the approach taken by several other companies and law firms. The moment COVID-19 hit, Cloudflare not only reassured me that I’d still have a job, the company also doubled down on bringing on more interns. Comparatively, a bunch of my fellow law school students were left in limbo: unsure of if they had a job, the extent to which they’d be able to do it remotely, and whether it would be a worthwhile experience. This approach has continued through the duration of the internship. I know I speak for my fellow interns when I say that we were humbled to be included in company-wide initiatives to openly communicate about the trying times our nation and particularly members of communities of color have experienced this summer. We weren’t left on the sidelines but rather invited into the fold. I’m so grateful to my manager, Jason, for clearing my schedule to participate in Cloudflare’s “Day On: Learning and Inclusion.” On June 18, the day before Juneteenth, Cloudflare employees around the world joined together for transformative and engaging sessions on how to listen, learn, participate, and take action to be better members of our communities. That day illustrated Cloudflare’s commitment to fostering communication as well as to building community and diversity. The company’s desire to foster a sense of community pervades each team. Case in point, members of the Legal, Policy, and Trust & Safety (LPT) team were ready and eager to help my fellow legal interns and me better understand the team’s mission and day-to-day activities. I went a perfect 11/11 on asks to LPT members for 1:1 Zoom meetings -- these meetings had nothing to do with a specific project but were merely meant to create a stronger community by talking with employees about how they ended up at this unique company. From what I’ve heard from fellow interns, this sense of community was a common thread woven throughout their experiences as well. Similarly, other interns shared my appreciation for being given more than just “shadowing” opportunities. We were invited to commingle with our teammates and encouraged to take active roles in meetings and on projects. In my own case, I got to dive into exciting research on privacy laws such as the GDPR and so much more. This research required that I do more than just be a fly on the wall, I was invited to actively converse and brief folks directly involved with making key decisions for the LPT. For instance, when Tilly came on in July as Privacy Counsel, I had the opportunity to brief her on the research I’d done related to Data Privacy Impact Assessments (DPIAs). In the same way, when Edo and Ethan identified some domain names that likely infringed on Cloudflare’s trademark, my fellow intern, Elizabeth, and I were empowered to draft WIPO complaints per the Uniform Domain Name Dispute Resolution Policy. Fingers crossed our work continues Cloudflare’s strong record before the WIPO (here’s an example of a recent favorable division). These seemingly small tasks introduced me to a wide range of fascinating legal topics that will inform my future coursework and, possibly, even my career goals.Finally, collaboration distinguished this internship from other opportunities. By way of example, I was assigned projects that required working with others toward a successful outcome. In particular, I was excited to work with Jocelyn and Alissa on research related to the intersection of law and public policy. This dynamic duo fielded my queries, sent me background materials, and invited me to join meetings with stakeholders. This was a very different experience from previous internships in which collaboration was confined to just an email assigning the research and a cool invite to reach out if any questions came up. At Cloudflare, I had the support of a buddy, a mentor, and my manager on all of my assignments and general questions. When I walked out of Cloudflare’s San Francisco office back in December after my in-person interview, I was thrilled to potentially have the opportunity to return and help build a better Internet. Though I’ve yet to make it back to the office due to COVID-19 and, therefore, worked entirely remotely, this internship nevertheless allowed me and my fellow interns to advance Cloudflare’s mission. Whatever normal looks like in the following weeks, months, and years, so long as Cloudflare prioritizes communication, community, commingling, and collaboration, I know it will be a great place to work.

Press Ahead With WordPress and WP Engine

WP Engine -

The entire digital landscape has shifted over the last few months, making the website the front door for businesses across every industry. From restaurants to yoga studios, and universities to doctors’ offices, engaging online is now the new normal. At WP Engine, we’ve experienced our own digital transformations—engaging with each other in new ways using… The post Press Ahead With WordPress and WP Engine appeared first on WP Engine.

How to Create an eCommerce Subscription Business [4-Step Guide]

HostGator Blog -

The post How to Create an eCommerce Subscription Business [4-Step Guide] appeared first on HostGator Blog. Did you know the eCommerce market is growing by more than 100% a year, and that subscription-based services are increasing at unprecedented rates? Data shows that by 2023 as many as 75% of direct-to-consumer brands will offer subscriptions. The subscription-based business model is booming right now, and consumers are responding positively, especially amid the COVID-19 crisis.  Research shows that approximately 20% of consumers purchased subscription services during the pandemic, so they wouldn’t risk running out of specific products. If you are a current store owner that wants to add subscription options for your products, or if you’re going to start a subscription business from scratch, now is the perfect time to get started. This post will cover everything you need to know to create an eCommerce subscription business. Step 1: Source and package products You know what you want to sell online, but how do you get started? The first step is finding out where you’ll source your products and how you will package them. Let’s cover how this works. Where can you source products? There are three main ways people source products to sell online, including: DIY creationWorking with a manufacturerDropshipping DIY product creation If you are creating your own products, bravo! It takes a lot of talent to make your own products, physical or digital, and bring them to the market.  While it may be a lot of initial work to get your handmade product off the ground, the benefits are robust. You will have full control over the quality of your products, your startup costs will be low, and you can scale your business at your own pace. Working with a manufacturer When you are ready to scale your business, or if you want to hire someone to create your products, you’ll need to get in contact with a manufacturer.  The best way to start is to research manufacturers online and see what options you have. You can also ask a trusted friend in the industry for recommendations. Once you have narrowed your list down to three or four contenders, start doing your research. Compare how much it will cost to use the different manufacturers, look at their previous work, ask them about successes and failures, and make sure they have legal and ethical business practices. Drop shipping If you build an impressive online following, you may not even need to create your own products. You may be able to make money by purchasing relevant products from another vendor and selling them in your online store. With drop shipping, you make the sale, and the other vendor takes care of inventory, packaging, and fulfillment. If you grow a successful blog or website and work to increase your traffic, drop shipping is a stellar option. How do you handle product packaging? Once you have product creation settled, it’s time to determine how you will package your products.  With the rise of the unboxing experience on social media, it’s critical to put thought and attention into your packaging. Here are some things to consider: Hire a product marketer to give you insights into how to best package your products.Your product packaging is the equivalent of a customer walking into your store for the first time, so invest in making a good first impression.Use your product packaging as another branding opportunity by placing your logo and website on the box.Take necessary precautions to protect your products, including using bubble wrap, looking into dry ice packs, shrink wrapping your products, or anything else that helps you protect your merchandise.Encourage additional purchases by including a coupon code in the box. For more information on product packaging, check out this guide.  Step 2: Build your online store Now that you have solidified your product sourcing and packaging, you’re officially ready to build your online store. Hopefully, you already have a website. If not, don’t worry. With HostGator’s WordPress hosting, it’s easy to get a WordPress website set up and running in less than a day.  All you have to do is choose a web hosting package, install WordPress, and choose a WordPress theme to customize. For more info, read our step-by-step guide to setting up your WordPress site. If you already have a WordPress website up and running, it’s easy to add an online store. Not to mention, you have several awesome options. Here are some of the best WordPress plugins for building an eCommerce store. WooCommerce – WooCommerce is an open-source eCommerce platform built specifically for WordPress. With WooCommerce you can set up your online store without having to know one line of code. It also allows you to sell affiliate products, offer digital and physical products, and capture recurring payments with WooCommerce subscriptions. Subscriptio – Subscriptio is a stellar WooCommerce extension that helps you sell subscriptions on your website. This extension adds the capability to accept recurring payments on WooCommerce sites. If you’re looking to sell something like a magazine subscription, online subscription, or a subscription box, checkout Subscriptio.WebToffee – WebToffee is another great option for adding a subscription payment option to your WooCommerce site. With WebToffee, you can create simple and variable subscriptions, offer a free trial, and provide recurring discounts. WebToffee also supports synchronization. WebToffee is a paid plugin, but the extra functionality may be worth it if you’re serious about setting up and scaling your online subscription store. It’s worth it to look into each of these WordPress plugins to determine which one is right for you. They all are easy to use, have multiple features, and will help you set up your online store. What you end up choosing will largely depend on your preferences. How to install a WordPress plugin Now that you know about the top WordPress plugins, let’s quickly review how to install and activate a plugin in WordPress. Here are the steps you need to follow: Login to your WordPress site.Turn your attention to the navigation bar on the left side of the dashboard screen.Click on “Plugins.”Click on “Add new.”Search for the name of the plugin in the keyword box.Press “Install Now.”Click on “Activate,” which will send you back to the plugin page.Find the Shopify plugin and click on “Settings.”From here, Shopify will guide you through the steps of setting up your account. After installing your favorite respective eCommerce plugin, you can follow the steps and start adding your subscription products to your store.  Step 3: Set your prices Before you finalize your store, you’ll need to decide on a pricing model. With an eCommerce plugin like WooCommerce, you can price your subscriptions in different ways. Here are some options. Sell individual products that you deliver regularly Selling single products as part of a subscription service is a solid way to ensure repeat business and customer happiness. You are offering an unlimited supply of products your subscribers love, and you can count on repeat revenue every month. Double win. If you sell a perishable product (e.g., dog food, make-up, toilet paper, cookies, etc.), this model is an excellent choice. Madison Reed is a great example of a company that uses this model. Madison Reed guides customers through a series of questions and comes up with the perfect hair color product, based on the answers. Of course, Madison Reed allows the customer to make desired changes, but the questions are a great way to provide guidance and lead customers down the sales funnel. Once a customer decides on a hair color kit, they can sign up for a subscription, so they never run out of hair color. What’s particularly cool about the Madison Reed subscription model is they allow customers to choose how often the recurring deliveries happen. Since hair grows at different rates, this is an excellent way to keep control in the hands of the consumer and avoid cancellations. Offer a subscription option Another option you have for your eCommerce store is to offer one-off products with a subscription option.  In other words, a customer might come to your website to buy one of your homemade cookies, but why not include a pricing option where they can opt to get cookies from you every week via a subscription. To incentivize customers to subscribe, you can offer a slight discount for subscribing. At first glance, it may seem that offering a discounted price for something customers intend to buy often would result in lower sales. However, research shows the opposite. Stats show that subscription businesses increased revenues nearly 5 times faster than S&P 500 company revenues and U.S. retail sales. Additionally, 61% of SMBs report more than half of their revenue comes from repeat business.  If you’re planning on offering one product, take the time to add a subscription option as well. It will pay off in the end. Sell a subscription box It seems like there is a subscription box for everything these days. Books. Dog food. Makeup. Even skulls — seriously, check it out: And, it’s with good reason. Not only are subscription boxes a surefire way to boost revenues and encourage repeat business, but they are also a killer social proof marketing tool. I mentioned the “unboxing phenomenon” earlier. As a quick overview, unboxing is when a social influencer gets a subscription box, and opens it in front of all their subscribers.  As of 2015, 35.3% of consumers had seen an unboxing video. In 2017, this number increased to 36.8%, according to Dotcom Distribution, and there are little signs of this trend slowing down. Providing awesome products in beautiful packages via a subscription model is a great way to capture sales and increase brand awareness. Bundle your subscriptions Let’s say you offer multiple individual subscriptions. Another fun pricing model is to offer a discount when someone bundles their subscription. This model encourages more purchases and boosts your sales. The best example I can think of for subscription bundles is streaming services. For example, you can subscribe individually to Disney+, and Hulu, and ESPN+, or you can pay $12.99 a month for all three of these services in a bundle. Step 4: Set up shipping The last step in the process is setting up shipping. If you offer digital products, then all you have to do is provide a download after customers pay. Every eCommerce platform makes the delivery of digital assets easy. For shipping physical products, you have more factors to consider. You’ll need to investigate the following: Whether or not you want to handle shippingWhat shipping carrier works best for youHow much you want to charge for shippingWhether or not you want your eCommerce platform to handle shipping for you If you have a small brand, you may be able to handle shipping yourself. But, it’s also critical to be wary of this option. If you start to get more sales or become an overnight success, running to the post office with orders will quickly get overwhelming. It makes sense to look into a shipping service connected to your eCommerce platform (e.g. WooCommerce Shipping). Using an eCommerce service is an easy way to create shipping labels right from the comfort of your own home. It’s Time to Start Your eCommerce Subscription Business Setting up an eCommerce subscription store is an awesome way to grow your business. The subscription model is exciting, customers love subscriptions, and it helps ensure steady revenue. With HostGator, it’s easy to set up a WordPress site, and quickly install an eCommerce subscription plugin.  To get your store up and running, you don’t have to know a single line of code. You can follow the intuitive instructions in WordPress and in your eCommerce plugin and have your website up in no time. Visit the HostGator website today to get started. Find the post on the HostGator Blog

The Month in WordPress: July 2020 News -

July was an action-packed month for the WordPress project. The month saw a lot of updates on one of the most anticipated releases – WordPress 5.5! WordCamp US 2020 was canceled and the WordPress community team started experimenting with different formats for engaging online events, in July. Read on to catch up with all the updates from the WordPress world. WordPress 5.5 Updates July was full of WordPress 5.5 updates! The WordPress 5.5 Beta 1 came out on July 7, followed by Beta 2 on July 14, Beta 3 on July 21, and Beta 4 on July 27. Subsequently, the team also published the first release candidate of WordPress 5.5 on July 28.  WordPress 5.5, which is slated for release on August 11, 2020, is a major update with features like automatic updates for plugins and themes, a block directory, XML sitemaps, block patterns, and lazy-loading images, among others. To learn more about the release, check out its field guide post. Want to get involved in building WordPress Core? Follow the Core team blog, and join the #core channel in the Making WordPress Slack group. Gutenberg 8.5 and 8.6 The core team launched Gutenberg 8.5 and 8.6. Version 8.5 – the last plugin release will be included entirely (without experimental features) in WordPress 5.5, introduced improvements to block drag-and-drop and accessibility, easier updates for external images, and support for the block directory. Version 8.6 comes with features like Cover block video position controls and block pattern updates. For full details on the latest versions on these Gutenberg releases, visit these posts about 8.5 and 8.6. Want to get involved in building Gutenberg? Follow the Core team blog, contribute to Gutenberg on GitHub, and join the #core-editor channel in the Making WordPress Slack group. Reimagining Online WordPress Events The Community team made the difficult decision to suspend in-person WordPress events for the rest of 2020 in light of the COVID-19 pandemic. The team has also started working on reimagining online events. Based on feedback from the community members, the team decided to make changes to the current online WordCamp format. Key changes include wrapping up financial support for A/V vendors, ending event swag support for newer online WordCamps, and suspending the Global Community Sponsorship program for 2020. The team encourages upcoming online WordCamps to experiment with their events to facilitate an effective learning experience for attendees while avoiding online event fatigue. The team is currently working on a proposal to organize community-supported recorded workshops and synchronous discussion groups to help community members learn WordPress.Want to get involved with the Community team? Follow the Community blog here, or join them in the #community-events channel in the Making WordPress Slack group. To organize a Meetup or WordCamp, visit the handbook page.  WordCamp US 2020 is canceled The organizers of WordCamp US 2020 have canceled the event in light of the continued pandemic and online event fatigue. The flagship event, which was originally scheduled for October 27-29 as an in-person event, had already planned to transition to an online event. Several WCUS Organizers will be working with the WordPress Community team to focus on other formats and ideas for online events, including a 24-hour contributor day, and contributing to the workshops initiative currently being discussed. Matt Mullenweg’s State of the Word (which typically accompanies WordCamp US) is likely to take place in a different format later in 2020. Plugin and theme updates are now available over zip files After eleven years, WordPress now allows users to update plugins and themes by uploading a ZIP file, in WordPress 5.5.  The feature, which was merged on July 7, has been one of the most requested features in WordPress. Now, when a user tries to upload a plugin or theme zip file from the WordPress dashboard by clicking the “Install Now” button, WordPress will direct users to a new screen that compares the currently-installed extension with the uploaded versions. Users can then choose between continuing with the installation or canceling. WordPress 5.5 will also offer automatic plugin and theme updates.  Further Reading: The Block directory is coming to WordPress with the 5.5 release. Plugin authors can now submit their Block plugins to the directory.The Core team has opened up the call for features in the WordPress 5.6 release. You can comment on the post with features that you’d like to be included, current UX pain points, or maintenance tickets that need to be addressed. August 20 is the deadline for feature requests. Editor features such as the new Navigation block, the navigation screen, and the widget screen that were originally planned to be merged with WordPress 5.5 have been pushed for the next release. The Theme team is inviting proposals on whether to allow themes to place an additional top-level menu link in the admin.BuddyPress 6.2 beta is out in the wild, and the team will soon release the stable version. The update includes changes that will make BuddyPress fully compatible with WordPress 5.5.WordCamp EU 2021, which was being planned as an in-person event in Porto, Portugal, is moving online. The team is considering an in-person WordCamp EU in 2022. The Polyglots team has prepared and finalized a Translation Editor & Locale Manager Vetting Criteria to provide more clarity on how global mentors assign PTE/GTE/Locale Managers and to help locale teams set their own guidelines. The document, which was finalized after a lot of discussion, is now available in the Polyglots handbook.Members of the Community team are discussing whether WordCamp volunteers, WordCamp attendees, or Meetup attendees should be awarded a profile badge. The ongoing discussion will be open for comments until August 13.The WP Notify project, which aims to create a better way to manage and deliver notifications to the relevant audience, is on to its next steps. The team has finalized the initial requirements, and is kicking off the project build.The WordPress documentation team has banned links to commercial websites in a revision to its external linking policy. The policy change does not remove external links to commercial sites from and only applies to documentation sites. The decision is intended to protect documentation from being abused, and to prevent the WordPress project from being biased.  Have a story that we should include in the next “Month in WordPress” post? Please submit it here.

Apps for Instagram Stories Video Editing

Social Media Examiner -

Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? In this article, you’ll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You’ll also find out how to quickly format […] The post Apps for Instagram Stories Video Editing appeared first on Social Media Examiner | Social Media Marketing.

5 Social Media Marketing Mistakes to Avoid

Reseller Club Blog -

Social media platforms have been a game-changer — for both businesses and customers.  As a marketer, and a customer, I continue to be amazed by tailor-made content and promotions that pop up on my social media feed. My interests, who I follow, what I like and the types of things I look for; all contribute to the experience I have every time I log in to my social accounts.  If you’re a business owner, you probably already know what a vital role social media plays today. It helps you reach out to a larger audience, directs traffic to your website, allows you to drive more revenue, and get more people talking about you. But all of this only happens when you’re using all the right tricks in the hat and avoid common social media mistakes.  So, what are these social media mistakes to avoid? How can you guarantee a great experience for your audience? Let’s dive in and know more.  Common Social Media Mistakes to Avoid While it may be easy to stay updated with the latest trends to keep your social media marketing fresh and relevant, no one talks about what not to do.  While you may be following the best social media practices to create great content, certain crucial mistakes can completely mar your efforts. Here are the top five common social media mistakes to look out for:  1. Trying to Rule Every Platform You may find yourself asking, ‘Do I need to be on every social media platform?’ The simple answer is, no. The industry you belong to, the products or services you offer, your target audience and your marketing goals are key factors that determine the best platforms to support your social media marketing efforts. For example, If you’re a B2B company, LinkedIn is more likely to boost your efforts than a platform like Pinterest that is directed towards more creative and personalized content. Thus, instead of wasting your time and efforts on every platform, understand which social media platforms are right for your business, and work towards creating an impact there.  2. Not Knowing Your Target Audience Would you gift play-dough to a middle-aged person? Or would you gift Ancient History and Philosophy books to a toddler? Well, these might be extreme examples but creating content without knowing your audience can be as bad! Social media marketing efforts only bear desired results when your audience finds it relatable and relevant — the only way you can do that is by knowing who they are. The age group, demographics, gender, buying preferences and other vital information about your target audience will help you create a stronger and more impactful social media presence. You need to fine-tune your brand voice and tone, making it resonate with your audience. For example, if you’re an e-commerce store that sells pet supplies do some research to find out what pet owners are looking for, where they’re looking and what will make them come to you. You can’t sell dog food to a cat owner, no matter how creative you get!  3. Being Inconsistent If you want to create an impact, be remembered and want people to keep coming back for more — consistency is key. With so many brands pegging for customers’ attention online, you need to be consistent and consistently good to keep your audience’s attention. What’s the best way to do that? Create a social media strategy, build a scheduling calendar, use tools to manage schedules, and monitor your audience’s behaviour to keep reinventing and strengthening your brand presence.  4. Creating Text Vs. Visuals Disconnect  What’s more important when creating a social media post — text or visuals? A common social media mistake that a lot of brands commit is giving visuals greater importance than the supporting copy text. The most important thing to consider is achieving a balance and correlation between both. While both text and visuals need to stand out on their own, they must be in sync. For example, if your text is talking about an upcoming event but the visual in no way depicts the same, the impact and meaning will be lost. You need to understand that some people consume only visuals, while others rely on text — but once one of the elements catches their attention, they look for the other to better relate with it.  Note: When creating visuals be sensitive to the environment and people’s sentiments. For example, if you’re a restaurant creating content during the COVID-19 pandemic, refrain from using images of large groups of people dining together to promote your restaurant businesses. Instead, keeping in mind the social distancing norms, use images of families at home, or individuals. Remember, it’s the smallest gestures that leave the biggest impact.  5. Disregarding People’s Comments Out of all the common social media mistakes that brands could make, this one probably costs the most. The comments section is a pool of opinions, feedback, questions, experiences, and a lot more that could help you grow and connect with your audience. Failing to use this as an opportunity to grow will cost your brand a great deal. Not replying, deleting negative comments, setting unsatisfactory templated auto-responses, or simply ignoring queries are some of the common social media mistakes you could be making. However, from a marketing perspective, if you want to grow as a business, carefully analyze and understand what people are conveying through their comments to make your social media marketing more personalized for your audience. When you start taking your audience’s comments into account to rebuild or strengthen how and what you communicate with them, you will instantly see a boost in engagement.  Be a Social Media Marketing Maverick Marketing has come a long way. From the traditional word-of-mouth and offline marketing to more professional Business Emails and personalized social media content, the idea has always been the same — reaching out to existing and potential customers to grow your business through a tailor-made experience.  Ever since the lockdown, owing to the Corona Virus, I see myself spending a lot more time scrolling through social media feeds. It’s wonderful to see how most brands have reinvented their strategies to meet the current norms and needs. Unfortunately, I also see some brands relentlessly pushing their products as ‘essentials’, while they’re really far from what we deem essential today! Come on, be sensitive.  The fact that you’ve read so far means you want to know more about the common social media mistakes to avoid — you’re already one step closer to winning.  Rethink your strategy and make sure you’re not making any not-so-silly mistakes.  If you have any questions or suggestions, please feel free to add them to the comments section below (we take these very seriously!). Also, head to our Marketing Blog Category to learn more and stay updated.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 5 Social Media Marketing Mistakes to Avoid appeared first on ResellerClub Blog.

How To Choose The Perfect Domain Name For Your Business

HostGator Blog -

The post How To Choose The Perfect Domain Name For Your Business appeared first on HostGator Blog. Choose A Domain Name for Your Business Choosing the right domain name for your business is a big decision. Your domain name is more than the words you type into the browser, it’s the foundation for your online identity. Choose the wrong domain name and you’ll end up doing your business a disservice. But, choose the right domain name and you’ll make your online success that much easier. But, how exactly do you choose a good domain name for your blog or business? We’ve got you covered. Below you’ll learn how to choose a domain name for your business, and the most important factors in getting your domain name right 1. Go with “.com” When it comes to choosing your domain extension you’re going to have a lot of different options available. It can be tempting to go with a TLD that’s innovative and creative. However, if you can it’s always a good idea to go with .com. The .com TLD is by far the most commonly used and recognized TLD. So, people already have a built-in association with .com being the primary TLD. You can use this to your advantage and build a higher-quality brand by choosing .com You can also think of it this way. If your website does become very successful and you decided to start with something like .co, then you’d probably need to eventually purchase the .com too 2. Scoop up other domain extensions, too When you register your .com domain name, pick up top-level domain variations like .biz and .net if you can. Redirect them to your .com site so visitors who type in the wrong domain will still find your site. For example,, and all take you straight to As the number of domain registrations continues to increase, good names are becoming more and more competitive.  For this reason, it’s possible to have a competitor snatch up the “.net” or “.biz” version of your URL – even if you’ve secured the “.com” version. Because this can lead to lost traffic – especially if your competitors wind up outranking you in the search engine results pages – consider buying up popular TLDs (top-level domains) for your chosen domain, if they’re available. 3. Keep it short When in doubt, make your domain as short as possible. This will help with making your brand more memorable. The fewer characters your domain has the easier it’ll be to type, say, and share with friends. Now it might be hard to find a single word domain that’s related to your business, especially today. However, consider combining two or three shorter words together to make something memorable. Plus, since more internet users today use their smartphones to browse the web, you need to make it easy for them to type your domain into their browser 4. Avoid “cutesy” names and abbreviations Don’t use cute shorteners like 4U and 2U in your domain names because: They’re hard to remember. They look unprofessional.Only Prince could get away with that, and 4 real UR not Prince. If you think people might have trouble remembering long URLs, know that they’ll have a field day trying to remember your text-speak domain name!  Steer clear and look for alternative domain names that convey your company’s brand messaging without resorting to tricks like these. 5. Don’t make it awkward Domain names don’t include spaces, and using hyphens in domain names is a terrible idea, so whatever you choose shouldn’t look awkward written as one word.  To see what we mean, consider the real-life URLs for the following legitimate company names: Pen Island – “”IT Scrap – “”Who Represents – “”Experts Exchange – “”Speed of Art – “” Clearly, carefully reviewing your final selection before hitting the “Register” button is always a good idea! 6. Make it brandable Brandable means that when you see or hear your domain it sounds like a brand. By looking at your domain name your visitors should be able to intuit what your website is going to be about. Now, this doesn’t mean you need to spell out exactly what your business does with a list of keywords but instead try to capture the essence of what you do. When a customer sees a name like, they have one expectation in mind: this website is going to help me save money by reducing my bills in some way. Choose a name that is going to let customers know what they are in for from the moment they read it. Your site should deliver what it says on the label, and your domain name is the label. For example, if you sell pet supplies in Tulsa, makes that clear to visitors in a way that, say, does not. Don’t make it confusing for your visitors to figure out what your business does. Say it all with a great domain name. 7. Choose a domain that’s easy to remember Customers will find your website URL on flyers, newsletters, search queries, and other websites so making the address stick is key. Memorable domain names are often short, clever, and avoid trendy humor, hyphens or numbers. The longer or more complicated the domain name, the less likely it is to stick. A good rule of thumb is if you saw the domain name on a delivery-truck sign, could you remember it later? Think obvious, catchy, unique, and memorable. Do a quick analysis of your favorite domain names and see what makes them stand out, and incorporate those elements you like into your own business domain name. 8. Stay clear of copyright issues If you’re pretty much settled on a domain name, then you need to spend some time looking into the past of your domain. Ask yourself the following questions: Have there been any associated domain names that have a negative public opinion?Does your domain name contain any words that have a double meaning?Are there any existing trademark issues with the words used in your domain? The last thing you want is to find and register the perfect domain name, only to realize that your domain is creating brand confusion, or that you’re accidentally stepping on someone’s trademark. Double-check social media, too. You want to make sure any relevant social media handles are still available. This will help you build brand consistency and make it that much easier for your visitors to find your business on social media. 9. Unlock the power of keywords Internet search is based on a framework of keywords and phrases when indexing addresses and sites, so why not take advantage of this when choosing your domain name? Brainstorm keywords related to your organization and use these in shaping your chosen name. For example, your butcher’s shop might name meat, butcher, smoked, cured, savory, friendly, and service as descriptive keywords for your business. An appropriate name might then be or Either domain respects the fact that search engines work off of such keywords when indexing and fetching information for users, while providing a description of what customers can expect in the process. What keywords do people use to search for businesses like yours? Use them in your domain name if you can. 10. Protect your privacy When you register your domain, the rules of the internet require that you give your real namehome or business addressemail address phone number Anyone online can find that information through the global WHOIS database. When you can register a domain, your information becomes public knowledge and anyone can do a domain lookup to see who owns the domain. Don’t want randos looking up your contact info? Sign up for HostGator’s WHOIS privacy service when you register. We’ll replace your private information with ours. Ready to register? It only takes one click to check if your dream domain name is available. Once you’ve found the right name and made sure it’s available, it takes just a few minutes to buy and register it.  Check now to see if your domain name is available today. Find the post on the HostGator Blog

SEO Tips to Boost Your Website Ranking Through Schema Mark-up

Reseller Club Blog -

As digital marketing undergoes constant evolution, latest developments are taking place frequently. Each day, new development is made in the digital world. To upgrade the website to rank better on search engines, it is essential to remain updated about the latest changes. One such change is the schema-mark-up.  Schema mark-up is the latest evolution in the Search Engine Optimization technique. Many digital marketing companies consider schema mark-up as the most powerful SEO tool. However, it is not used as frequently. In this article, you will get to know about boosting ranking with the help of schema mark-up.  Before we proceed, let’s first understand what schema mark-up is and what importance it holds.  Introduction to schema mark-up and its importance Schema mark-up is a code that is inserted on a website to make it easier for search engines to find informative results for users. It is a form of microdata, which when added to a webpage creates an enhanced description.  When you add schema mark-up to your website, you will be able to rank better for different content types. With benefits like increased visibility on the search engine result page and better rankings are to be availed, schema mark-up is very important. Steps for boosting ranking with schema mark-up Improve click-through-rates with structured data If you are looking to boost the ranking of your website with the help of schema mark-up, you will have to improve the click-through rate (CTR) of the same. When you increase the click-through rate, you can easily generate a rich snippet, and as a result, you will be ranked better on the search engine result pages. When you include a rich snippet, it improves the search engine experience for the browser. Here’s an example where Google is showing rating. The indexing of search results is done with the help of adding stars, inventory and pricing information. All this information is helpful in driving users to your page. If users see that there is a product-in-stock on the website, they are likely to click on the page. When your webpage earns a higher CTR, it is a signal to Google that your page is more relevant for the search and would, therefore, index it higher. When you want to improve the user behaviour metrics like CTR and dwell time with schema mark-up, you can increase the ranking of your business in search results easily. The reason behind an increase in the ranking is the fact that you are providing the browser exactly with the information they are looking for. This is the reason most of the digital marketing companies these days are using structured data for search engine optimization. Increase the time spent by browsers on your page through structured data If you want people to stay on your website, go back to search results. The search results convey how users are going to click on specific results and which information is going to be relevant for them. When you are using structured data, which is a standard format to mark-up your data on the website, you will have to provide the browsers with relevant information.  When users have relevant information regarding their search, they are likely to be more interested in staying on your website. The schema mark-up makes it easier for them to find relevant information about the products on your website.  Boost search result rankings with schema mark-up Bookmark the structured data tools There are different structured data testing tools like that help you in creating and testing structured data on your site.  Through, you will be able to find structured data mark-up. With the help of the Structured Data Mark-up Helper, you will be able to create certain types of structured data mark-up. By using and Structured Data Mark-up Helper, you will be able to give a unique identity to the webpage on the search engine result page.  Choosing a page for marking-up Choosing a page for mark-up helps you in listing the content according to the preferences of the browsers. So, the top-selling products will appear first and pages having less valuable content will rank lower. To improve the searchability and indexing, you can even use the Google Analytics tool as well. Marking-up of the pages will be helpful in listing them according to various factors. The most prominent factors include website traffic and conversions.  Creating the structured data mark-up Once you are done with creating a list, the next step is to create the structuring of the data in the list. For example, if you are looking for “top-selling shoes” on a website, you will have to filter the shoes according to the preferences, such as colour, size and type of shoes.  When you are highlighting the structured data, the benefit you get is that it becomes easier to select the information you are looking for. Once you have structured the data, you can test it. Some of the tools that you can use for testing the data include Rich Result Test Tool and Structured Data Mark-up Helper. Owing to the immense competition on the digital platform, it is extremely important for your website to rank in the initial pages of SERPs to gain sufficient traction. If not, it will get lost in the sea of similar links and web pages.  Once you are thorough with the types of schema in SEO and the importance of schema mark-up, you are bound to improve your website ranking factors! Head to the Marketing Blog Category to know more and stay updated with the latest news in the world of marketing.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post SEO Tips to Boost Your Website Ranking Through Schema Mark-up appeared first on ResellerClub Blog.

7 Reasons Why You Should Choose WordPress For Your Website

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The post 7 Reasons Why You Should Choose WordPress For Your Website appeared first on HostGator Blog. Why Choose WordPress for Your Website? Have you ever wanted to start a side business but hesitated because you knew you’d need a website? Or missed out on customers because your small business doesn’t have a site yet? If you’re not a tech-minded person, setting up a site can seen confusing and time-consuming if you do it yourself–or expensive if you hire someone else to do it. Those worries are understandable. However, it’s 2018. A website is a must if you want to reach your target market, and setting up a website is a lot easier than you may realize, especially if you use WordPress to set it up.  What Exactly Is WordPress? WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your site. What counts as content? Everything that appears on your site, from the header with your business name to your contact information to your blog posts and tutorial videos. If it’s on your site, it’s content. (A note about versus, because you’ll see both online: offers the free CMS we’re talking about. offers a free, WordPress-CMS-powered platform for non-commercial blogs which can’t be customized with plugins or custom themes. If you’re running a business, is not a workable option.) 7 Reasons to Choose WordPress for Your Business Website It may help to think of your website as an empty retail space. Your CMS is the shelving and racks you set up to make sure the contents of your store are organized logically, easy to reach, and displayed attractively. When you’re choosing a CMS, just as when you pick out store fixtures, you have lots of options—and they’re not all equal in terms of cost, function, and aesthetics. Here’s why WordPress is the busy, non-techie, small-business owner’s friend. 1. WordPress is free. Free is good when you’re operating on a small-business budget. You’ll still have to pay for web hosting, and you may want to buy a theme instead of using a free one to change the way your site looks (more about that in a moment), but the WordPress CMS costs nothing to download. 2. WordPress is easy to use. WordPress prides itself on its five-minute installation and support guides to walk you through the process. I’m not a technical savant but I’ve set up several WordPress sites, and it really is that easy to get a basic site running and looking respectable. Doing something complex may require some reading and conversations in the support forums, but for most new site owners, going from zero to website in a few minutes is more than enough. The topic of support forums brings us to the next thing WordPress has going for it. 3. WordPress has a vast support community. Thirty percent of all websites run on WordPress, and it has a 60% share of the CMS market. The number of people using WordPress means that if you have a problem or a question, odds are there’s an answer waiting for you in one of the WordPress support or developer forums. It also means that if you ever want to outsource your site maintenance, content, or design, there are plenty of developers, writers, editors, and designers who know how your site’s CMS works. 4. It’s easy to make your WordPress site look unique. Because WordPress’s code is open source, hobby and professional developers are always finding ways to improve it. There are thousands of free and paid themes you can choose from to make your site look the way you want it to. Think of your theme as similar to the interior decor of a brick-and-mortar store. Your theme will take care of your virtual color scheme, signage, and the details of your site layout. You can search by keyword to find themes that fit your business best, and if you ever get tired of your theme, it’s usually pretty easy to switch to a new theme, although there are some steps you’ll want to take first to keep your site working the way you want after the switch. 5. Create your dream functionality with WordPress plugins. Once you’ve chosen a web host and a theme and set up your basic site, there are thousands of plugins you can use to make the site work exactly the way you want it to. Whether you want it to load faster, backup automatically, or optimize your blog posts for search results, there’s a plugin (or five) for that. And because WordPress supports multimedia content, you’re not limited to blog posts and photos. You can embed videos, podcasts, and slideshows on your site with the right plugins. 6. WordPress takes security seriously. WordPress also makes it easy to keep your site’s software up to date, which is critical to keeping hackers and data thieves out of your site. Some WordPress software updates are automatic, to prevent security vulnerabilities, and you can choose whether you want your plugins to update automatically or whether you’ll handle those updates yourself. To update plugins and themes, all you have to do is click the checkboxes next to the items you want to update and then hit the update button. The trick is remembering to check for updates, which is why the auto-update option is so useful. 7. WordPress plays well with others. Even the coolest looking website needs to interact seamlessly with other platforms and with people, so you can get found and make sales. First, getting found: WordPress is structured to be easy for search engine crawlers to navigate, which means your site will perform better in search results, especially if you add an SEO plugin like Yoast. WordPress also plays well with Google’s new criteria for mobile-friendly websites. You can make your site easier for mobile users to navigate by choosing a mobile-optimized or responsive theme from the start, or by installing a plugin to make your site work better on mobile devices. As for making sales, if you intend to sell directly from your site, WordPress plugin Woo Commerce makes it easy to sell products, digital downloads, subscriptions, and membership access to your site. And if you ever want to change web hosting services, you can migrate your entire WordPress site to a new host easily, with fewer steps and in less time than it would take you to migrate a free site builder-hosted site. WordPress: The Right Choice for Your Website The bottom line is that if you want a site that looks professional, gets results, and is easy to set up and maintain, WordPress is almost always going to be your best bet, especially if you’re not code-savvy and want to get on with running your business. Have more questions about how to install and use WordPress? We’ve got answers. Ready to get started with WordPress? See why customers trust HostGator’s WordPress hosting. Find the post on the HostGator Blog

Web Hosting vs. WordPress Hosting

HostGator Blog -

The post Web Hosting vs. WordPress Hosting appeared first on HostGator Blog. Web hosting is an absolutely critical aspect of any online business. Without the proper hosting plan, you won’t have a website, it’s as simple as that. However, choosing the right kind of web hosting package for your needs is another thing entirely. There are a variety of hosting options you’ll come across. The most common being basic shared hosting, VPS, WordPress hosting, and dedicated servers. To keep things simple we’re going to look at two of the most commonly used hosting providers and options for websites that utilize the WordPress CMS. Below we dive deeper into the world of web hosting as we compare WordPress hosting vs. web hosting with shared hosting services. What is WordPress Hosting? WordPress hosting is a hosting environment that’s specifically designed to cater to WordPress websites. Think of this web host as wearing a well-tailored suit, custom fitted to your body. WordPress hosting is tailor-made to work with WordPress sites. Here are some of the WordPress hosting advantages: • It’s incredibly fast. Every aspect of the server has been tweaked to cater to WordPress’s setup and enable quick loading times. This level of hosting can often drop page loading speed and response time by a second or more. • It’s much more secure. This kind of web hosting service offers increased security protocols and more individualized attention. Plus, if you do get hacked you’ll have a support team who has experience with WordPress-specific attacks. • Your server is always up to date. The team who manages your hosting will always ensure the server is running the latest software, so your site will perform as efficiently as possible. Their goal is to keep you, and your website, happy. • Dedicated customer support. The support teams who run managed WordPress hosting accounts are generally WordPress experts. They offer support, troubleshooting and hosting problem solutions whenever needed.  • Increased uptime. Since your site will be sharing resources with less websites, and in some cases, none, your site is able to use a greater portion of the server resources. Are There Any Drawbacks? Since WordPress hosting is a more customized hosting solution, there are a few drawbacks that come with the upgraded service. For instance, the costs for this kind of web hosting are generally higher because of how customized it is.  In addition, there are also limitations on the amount of customization you can do across your site. Some WordPress hosts won’t allow your site to use certain plugins. So, if your site requires certain plugins to function, and those plugins are on the host’s restricted list, you may need to find another hosting option. (HostGator customers on our managed WordPress plan can find the full list of disallowed plugins here.) Lastly, you can only run a WordPress blog on WordPress hosting. Any other kinds of CMSs aren’t allowed. Why Would I Use Shared Web Hosting? The advantages of shared hosting can be great if you’re just getting started with building a website and are unsure if you want to commit all the way or not. However, if you’re looking to grow your website and are expecting to receive a very large amount of traffic, then you may want to consider upgrading to something more reliable than shared hosting.  For context, when you use a shared hosting option your website is put on a server with hundreds, and sometimes thousands of others. You have no idea who these other websites are, and whether or not they have proper security measures in place, or if they are using a properly coded theme. The resources on the shared server will get divided between every website using the server. This means that if a different website on the server experiences a large surge in traffic from a post going viral, then your site may load slowly as a result. You can definitely use WordPress on our shared hosting plan, but you will be responsible for a little more management of the environment than you would if you choose our optimized WordPress hosting package. There’s no “right” hosting choice for every kind of business out there. But, if you can afford the additional costs of WordPress managed hosting, and have plans to grow your website in the future, then utilizing the hosting services of managed WordPress hosting is generally the way to go. If you’re unsure about the higher price point, then stick with the basic shared web hosting, you can always upgrade in time, as your site grows! What kind of hosting do you prefer for your website? Please share in the comments below. Find the post on the HostGator Blog

Commit to Diversity, Equity and Inclusion, Every Day

CloudFlare Blog -

The world is waking up Protesting in the name of Black Lives Matter.Reading the book “White Fragility”.Watching the documentary “13th”.The world is waking up to the fight against racism and I couldn’t be happier!But let’s be clear: learning about anti-racism and being anti-racist are not the same things. Learning is a good first step and a necessary one. But if you don’t apply the knowledge you acquire, then you are not helping to move the needle. Since the murder of George Floyd at the hands/knees of the Minneapolis police, people all over the world have been focused on Black Lives Matter and anti-racism. At Cloudflare, we’ve seen an increase in cyberattacks, we’ve heard from the leadership of Afroflare, our Employee Resource Group for employees of African descent, and we held our first ever Day On, held on June 18, Cloudflare’s employee day of learning about bias, the history and psychological effects of racism,, and how racism can get baked into algorithms. By way of this blog post, I want to share my thoughts about where I think we go from here and how I believe we can truly embody Diversity Equity and Inclusion (DEI) in our workplace.Is diversity recruiting the answer to anti-racism in the workplace?Many Cloudflarians said we should increase our diversity recruiting efforts as part of the feedback we received after our Day On event. But recruiting more diverse candidates only solves one part of the problem. There are still two major hurdles to overcome:Employees need to feel welcome and have a sense of belongingEmployees need to feel valued and have an equal opportunity for career advancementEmployee Resource Groups (ERGs) offer opportunities to foster community and a sense of belonging. But it is beyond the scope of an ERG to ensure all employees have equal opportunities for advancement. And honestly, this is where a lot of companies fall short. It’s the reason you see people sharing pictures and calling out management teams or boards of directors all over social media. Because there is a lack of visible signs of diversity at senior levels. Numbers can be misleading. A company might state, “We have 11% employees of this group or 8% of that group.” That’s great, but how many of these employees are thriving in their current roles and getting promoted at the same pace as their white counterparts? Or being compensated at the same rate as their male counterparts? The answers to those questions are much more telling, yet seldom shared.Folks, if we are going to see meaningful change, we all need to get onboard with Diversity, Equity and Inclusion. It’s really not the type of thing that people can opt-in or out of. It won’t work. And even if, and when, everyone opts in to make DEI a priority, that won’t be enough. We won’t start to see real change until we are all living and breathing DEI day in and day out.What does committing to DEI every day look like?Doing something (anything) every day that flexes our DEI muscles and gets us closer to meaningful outcomes.Examples include:Mentoring a person from an underrepresented group or asking someone from an underrepresented group to mentor you.Scheduling coffee meetings with underrepresented people around the company and finding out how you can help to amplify their voices.Providing candid, timely coaching to underrepresented employees to help them grow in their field or area of expertise.Learning to value the different approaches and styles that people from underrepresented groups bring to the workplace.Watching Cloudflare TV segments like, “Everyone at the Table” which airs weekly and promotes an open dialogue about everyday topics from the perspective of people with different perspectives.Hosting office-wide or team-wide “listening circles” where employees can share what a just and equitable workplace looks like to them.Requesting educational opportunities for your team or whole company such as implicit bias workshops or allyship workshops. Asking if your company’s leaders have attended similar workshops.Asking your manager/team leadership how you may help increase the diversity of your team. Suggesting ideas for building a more inclusive culture within your team such as running meetings in a manner where everyone has an equal opportunity to speak, keeping meetings and work social activities within working hours, and regularly hosting conversations about how the team can be more inclusive.And finally - asking the opinion of someone from an under-represented group. This one is especially important since so many of us are not present when critical decisions are being made.Why is committing to DEI on a daily basis important?Because it’s easier for us to do nothing. Keeping the status quo is easy. Coming together to change the system is hard work. Especially if everyone is not on board.Because having a company full of underrepresented people who are not being heard, seen, celebrated, or promoted is not going to get us the outcomes we want. And trust me, it doesn’t take long to realize that you are not going to make it at a company. Racism, discrimination, and unfair treatment can be very subtle but under-represented people can tell when they are valued and appreciated. And when they are being set up to fail.Because we know too much. The system is broken. Underrepresented groups have always known this. But now that it is a fact most people acknowledge and accept, we can’t ignore it. A wise woman once said, "Do the best you can until you know better. Then when you know better, do better." (Maya Angelou)I’ll end my commentary with this: I view DEI as a journey that we must commit to every day. Here at Cloudflare. Across the tech industry. And in our world.Notice I used the word journey. It’s not a destination in the sense that we do these 10 things and we have “arrived”. Instead, I believe it is a journey that we will always be on with milestones and achievements to be celebrated along the way. To help you start flexing your DEI muscle, I’m kicking off a 21-Day DEI Challenge starting today! Every day, for the next 21 days, I challenge you to share in a public forum (bonus points for doing it on LinkedIn) how you are helping to move DEI forward. You can take a small step or a really big one. What matters is that you are flexing that muscle and challenging yourself (and others) to start the journey. #21DayDEIChallenge #BeAntiRacist #MoveTheNeedleI hope you are up for the challenge that DEI offers us because the future of our company, industry, and society depends on it.Postscript: This blog post is dedicated to the memory of the late Congressman John Lewis, a great civil rights leader and so much more, who challenged all of us to be brave enough to make noise and get into “good trouble” for the sake of justice and equality. Rest in Power, Mr. Lewis.

FindMyHost Releases August 2020 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site released the August Editor’s Choice Awards for 2020 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers   Visit  View Report Card Business Hosting   Visit  View Report Card OpenVZ Hosting   Visit  View Report Card VPS   Visit  View Report Card Secure Hosting   Visit  View Report Card Cloud Hosting   Visit  View Report Card Reseller Hosting   Visit  View Report Card Website Monitoring   Visit  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at

MySQL 5.6 and MariaDB 10.1 End of Life

cPanel Blog -

Hashes to hashes, dust to dust The following databases will reach End of Life status within the next year: MariaDB® 10.1 on October 17 2020. MySQL® 5.6 on February 5, 2021. cPanel, L.L.C. will no longer provide support for systems running MariaDB 10.1 or MySQL 5.6 after they reach End of Life status. System administrators who do not upgrade their servers to newer supported versions of those databases are at risk of not receiving essential patches to security vulnerabilities and ...

The August 2020 promo code is versatile and fresh Blog -

We’re more than halfway through the year and in the hight of summer here in Denver, CO. We’re also back with another helpful code that will save you money on your .com and .net registrations for the month of August. Use the promo code BASIL August 1-31 to renew your .com domains for $10.99 and […] The post The August 2020 promo code is versatile and fresh appeared first on Blog.

Does Anyone Speak Snowman?

InMotion Hosting Blog -

If you’ve ever taken a look at cPanel’s language settings, you may have seen an unusual listing. Select the display language ‘snowman,’ and most of your cPanel system text will change to an adorable little unicode character of a snowman. cPanel, full of snowmen Just why is this an option? Language settings are obviously useful, but why would cPanel have a built in ‘joke’ language like this? Was this someone’s idea of an April Fool’s prank, left behind in cPanel’s code and never updated? Continue reading Does Anyone Speak Snowman? at InMotion Hosting Blog.

5 Smart WordPress Tools for Modern Bloggers on the Go

HostGator Blog -

The post 5 Smart WordPress Tools for Modern Bloggers on the Go appeared first on HostGator Blog. Blogging is the worst, right? You have to sit down at your computer for hours, figure out how WordPress works, and clack away at the keyboard until your wrists hurt. Whoa! Wait a minute. If this is your experience with blogging in the year 2020, then you’re doing it wrong. WordPress has come a long way over the years in terms of updates. Today, creating a blog post is as easy as talking. And, talk-to-text via the WordPress mobile app is not the only smart WordPress tool. With the help of the sophisticated, yet uncomplicated, WordPress interface and other neat WordPress plugins, you can add rich media to your blog posts with the click of a button, or two. Let’s talk about how this all works. This post will cover: How to use talk-to-text in the WordPress mobile appHow to use the native functionality in WordPress to upload videosThe most common WordPress plugins for bloggers Let’s get this party started! How to use talk-to-text in the WordPress app One of the best things about WordPress is the ability to compose blog posts on the go using your phone. And, you don’t even have to type one word. You can use the talk-to-text mobile app feature to capture everything you want to say without writing one word. Here’s how to use the talk-to-text feature in the WordPress app. 1. Download the WordPress app. If you don’t already have the WordPress app on your phone, you’ll need to download it to your iOS or Android device. 2. Login to your account. Once you’ve downloaded the app, use the same login credentials to access your account as you would use on your computer. 3. Click the pink icon. Navigate to the home page and click on the pink “create a post or page” icon at the bottom right of the screen. 4. Select blog post. The WordPress app will give you the option to create a blog post or create a page. Choose blog post. 5. Press the microphone. At the bottom right of the screen, you will notice a little microphone. Click this microphone and start talking. Remember to dictate punctuation in your blog posts. 6. Talk. As soon as you press the button, WordPress will start recording your voice and translating what you say into text. If at any time you want to stop and type, you can press the keyboard button. And, that’s it. That’s how you can create a blog post on the go by speaking instead of typing. Keep in mind you can also add images and videos in the mobile app. Just remember to save your images and videos to your device for easy selection. How to add videos to WordPress without a plugin Bloggers are using audio and video content in their posts more than ever. Considering recent stats, it makes sense why video is so popular: 85% of all internet users in the United States watched online video content monthly on any of their devices.54% of consumers want more video content from a brand or business they support.Videos are consumers’ favorite kind of content from a brand on social media. Internet users love blog content, and they want more of it. Thankfully, WordPress has made it easy for bloggers to add videos to blog posts without even needing to download a plugin. Here are the steps you need to take to upload a video right within WordPress. 1. Create a new blog post. Once you are in your WordPress account, direct your attention to the top navigation bar, click on the plus sign, and select “post” from the drop-down menu. 2. Start writing. Once you are on the blog post page, you can start writing your content. 3. Create a video content blog. Once you are ready to insert your video, click on the little plus sign. It will appear to the right or the bottom of your text.  4. Search for video. As soon as you click the plus sign, a box will appear with various content options. Video doesn’t appear first, so to find it faster, I always quickly search “video” in the top bar. 5. Select your file type. Once you select “video,” WordPress will offer three different upload options, including upload, media library, and insert from URL. If your video is on your desktop, choose “upload.” If you have already uploaded your video to your WordPress media library, press “media library.” If your video exists on the web (e.g., YouTube), then click on “insert from URL.” Once you follow the appropriate directions, WordPress will insert your video into the content, and give you the option to write a caption. You can repeat this process anytime you need to insert a video into your content. You don’t need any fancy video plugins to add videos to WordPress. If you want to add audio content to your blog (you do), then you can follow the exact same process, except you select “audio” as your content block, instead of video. Top WordPress plugins for bloggers on the go Now that you know how to dictate your blog posts on the go and how to add video and audio content to your WordPress blog posts, let’s talk about other WordPress blog plugins that will make your blogging life easier. Here is a rundown of the WordPress plugins every blogger should add to their site. 1. Akismet Let’s start this section out with a quick round of Jeopardy.  I’ll take “Bloggers for $500, Alec.”  “The least favorite thing bloggers come in contact with on their sites, and also a slice of questionable canned meat.” “What is spam?” Exactly! Cleaning spam out of your comments section is not only time-consuming, but it’s also annoying.  Akismet is a WordPress plugin that scrolls through all of your comments and checks them for spam. Akismet uses a consistently growing database that removes any malicious, irrelevant, or inappropriate sales comments. And, Akismet does it BEFORE the comments get published on your site. This plugin is essential for helping you save time and keeping your blog credible. 2. Jetpack Jetpack is my personal second favorite WordPress plugin. It has robust functionality and keeps an eye on your account.  Here are the benefits of Jetpack: Site analytics. While it’s true you can (and should) add Google Analytics to your website, Jetpack also does the hard tracking work. Jetpack will tell you how many site visitors you have, and this great analytics information shows up right in your WordPress dashboard. Downtime monitor. Jetpack will send you an email notification every time your site goes down. I cannot tell you how many times this feature has saved my blogging bacon. It will also tell you when your site goes back up. Site speed. Another Jetpack benefit is enhanced site speed. With Jetpack, you can upload high-resolution photos and can count on Jetpack to deliver them to your website visitors at high resolutions with super-fast speeds. Content back up. Jetpack also provides an automatic daily content backup and 30-day archive. This feature puts your mind at ease when it comes to making large website changes. Spam filter and login protection. Akismet is not the only plugin that filters out spam. Jetpack also provides spam filtering as well as login protection. Jetpack offers a free plan that is great for beginners and three other paid plans for bloggers that are interested in more features. 3. Yoast If Jetpack is my second favorite WordPress plugin, guess what my first favorite is? That’s right! Yoast. As you know, growing a successful blog takes more than just excellent writing skills. It also involves learning how to structure and optimize your content in a way that helps search engines read and rank your content. Yoast is a WordPress SEO plugin that walks you through most of the steps you need to take to properly optimize your content for Google. Once you download the Yoast SEO plugin, you’ll notice some additional information on the bottom of your new blog posts with the heading “Yoast SEO.” You’ll also see three tabs at the top, including SEO, readability, and social. Let’s talk about how each of these works. SEO The SEO tab prompts you to enter a keyword and write a snippet (meta description) where you include your target keyword. Yoast will also provide you with a quick SEO analysis to see what changes you need to make in your content to make your blog post more search engine friendly.  Some SEO suggestions will include: Inserting outbound links (links to credible websites that aren’t your own)Adding internal links (adding links to other pages on your website)Placing your keyword in your introductionKeeping your meta description within a certain word lengthAdding more text if your post is too shortAnd more! You’ll also notice some premium Yoast features like adding related keyword phrases. Readability The next tab is the readability tab. This tab provides a quick analysis of your text and offers suggestions on what you can do to make your post easier to read.  Here are some things you can expect in the readability analysis: Use of transition wordsFlesch Reading Ease scorePassive voiceVariety in sentencesSubheading distributionParagraph lengthAnd more! Google is more likely to rank your content in the search results if it’s easy to read. If you don’t have Yoast, you can use the Hemingway App to check your readability. Social The last heading in Yoast is the social heading. This section helps you optimize your blog post for social shares.  You can include a title, a description, and an image that will appear on Facebook and Twitter when people share your post. When your social share information matches the platform in question, your content is more likely to get shared. 4. Sumo Sumo for WordPress is another Simply Can’t Live Without It WordPress Tool if you are looking to build an email list. Sumo’s free tool is fairly comprehensive and provides the following lead capture tools: Email opt-in formsFully customizable designSocial media sharingVisitor targetingUnlimited subscribers10,000 emails per monthEmail integrationsAnalytics1-on-1 onboardingAnd several eCommerce tools If email marketing is your main jam, you can opt for the paid pro plan. This plan includes everything in the free plan plus advanced visitor targeting, A/B testing, ability to remove Sumo branding, 50,000 emails per month, eCommerce design templates, and unlimited stats. Remember, email marketing has the highest ROI out of any other digital marketing strategy. Some studies show an email marketing ROI of 4400% or $44 for every $1 spent. The more email subscribers you capture, the higher your chances of a stunning ROI will be. Not only is Sumo a great lead capture tool, but it also helps with social shares. In your Sumo account, you can add a social share bar to your website for free.  Here’s how: Login to your Sumo account and click on “extras” on the top navigation bar.Select “share” from the drop-down menu.You’ll see a navigation bar including clicks, settings, layout, and more.Start by clicking on “settings.”From here, you can choose which social platforms you want to include in your share bar.Continue through the navigational bar menu until you have fully customized your share bar.When you are done with each section, remember to press “save.” Once you are done telling Sumo what you want it to do, go to your WordPress website and refresh the page. You will see a share bar in the place where you indicated you wanted Sumo to add social share buttons. Blogging Can Be Easier on WordPress Blogging is constantly evolving. Every day, there are better platforms, tools, and plugins that make blogging easier.  With all of the current tools on the market, there is no reason to remain loyal to a web hosting platform that is stuck in the dark ages.  Check out WordPress hosting from HostGator where you get free migrations, advanced security, 2.5x the speed, and more. Find the post on the HostGator Blog

WordPress SEO: Complete Beginner Guide

InMotion Hosting Blog -

In this article, you will learn about the art of search engine optimization (SEO) within the WordPress system. The practice of SEO helps you discover what people are looking for, how they search for it, and how they will eventually find it. Searchers search for all kinds of things. From new bikes, places to eat, or recommendations on entertainment. With SEO, you learn how to place your website in the optimal position to receive search traffic. Continue reading WordPress SEO: Complete Beginner Guide at InMotion Hosting Blog.

Making magic: Reimagining Developer Experience for the World of Serverless

CloudFlare Blog -

This week we’ve talked about how Workers provides a step function improvement in the TTFB (time to first byte) of applications, by running lightweight isolates in over 200 cities around the world, free of cold starts. Today I’m going to talk about another metric, one that’s arguably even more important: TTFD, or time to first dopamine, and announce a huge improvement to the Workers development experience — wrangler dev, our edge-based development environment with all the perks of a local environment. There’s nothing quite like the rush of getting your first few lines of code to work — no matter how many times you’ve done it before, there's something so magical about the computer understanding exactly what you wanted it to do and doing it! This is the kind of magic I expected of “serverless”, and while it’s true that most serverless offerings today get you to that feeling faster than setting up a virtual server ever would, I still can’t help but be disappointed with how lackluster developing with most serverless platforms is today. Some of my disappointment can be attributed to the leaky nature of the abstraction: the journey to getting you to the point of writing code is drawn out by forced decision making about servers (regions, memory allocation, etc). Servers, however, are not the only thing holding developers back from getting to the delightful magical feeling in the serverless world today. The “serverless” experience on AWS Lambda today looks like this: between configuring the right access policy to invoke my own test application, and deciding whether an HTTP or REST API was better suited for my needs, 30 minutes had easily passed, and I still didn’t have a URL I could call to invoke my application. I did, however, spin up five different services, and was already worrying about cleaning them up lest I be charged for them. That doesn’t feel like magic!In building what we believe to be the serverless platform of the future — a promise that feels very magical —  we wanted to bring back that magical feeling to every step of the development journey. If serverless is about empowering developers, then they should be empowered every step of the way: from proof of concept to MVP and beyond.We’re excited to share with you today our approach to making our developer experience delightful — we recognize we still have plenty of room to continue to grow and innovate (and we can’t wait to tell you about everything we have currently in the works as well!), but we’re proud of all the progress we’ve made in making Workers the easiest development platform for developers to use.Defining “developer experience”To get us started, let’s look at what the journey of a developer entails. Today, we’ll be defining the user experience as the following four stages: Getting started: All the steps we have to take before putting in some keystrokesIteration: Does my code do what I expect it to do? What do I need to do to get it there?Release: I’ve tested what I can -- time to hit the big red button!Observe: Is anything broken? And how do I fix it?When approaching each stage of development, we wanted to reimagine the experience, the way that we’ve always wanted our development flow to work, and fix places along the way where existing platforms have let us down.Zero to Hello WorldWith Workers, we want to get you to that aforementioned delightful feeling as quickly as possible, and remove every obstacle in the way of writing and deploying your code. The first deployment experience is really important — if you’ve done it once and haven’t given up along the way, you can do it again. We’re very proud to say our TTFD — even for a new user without a Cloudflare account -- is as low as three minutes. If you’re an existing customer, you can have your first Worker running in seconds. No regions to choose, no IAM rules to configure, and no API Gateways to set up or worry about paying for. If you’re new to Workers and still trying to get a feel for it, you can instantly deploy your Worker to 200 cities around the world within seconds, with the simple click of a button. If you’ve already decided on Workers as the choice for building your next application, we want to make you feel at home by allowing you to use all of your favorite IDEs, be it vim or emacs or VSCode (we don’t care!). With the release of wrangler — the official command-line tool for Workers, getting started is just as easy as: wrangler generate hello cd hello wrangler publishAgain, in seconds your code is up and running, and easily accessible all over the world. “Hello, World!”, of course, doesn’t have to be quite so literal. We provide a range of tutorials to help get you started and get familiar with developing with Workers. To save you that last bit of time in getting started, our template gallery provides starter templates so you can dive straight into building the products you’re excited about -- whether it’s a new GraphQL server or a brand new static site, we’ve got you covered.Local(ish) development: code, test, repeatWe can’t promise to get the code right on your behalf, but we can promise to do everything we can to get you the feedback you need to help you get your code right.The development journey requires lots of experimentation, trial and error, and debugging. If my Computer Science degree came with instructions on the back of the bottle, they would read: “code, print, repeat.” Getting code right is an extremely iterative, feedback-driven process. We would all love to get code right the first time around and move on, but the reality is, computers are bad mind-readers, and you’ve ended up with an extraneous parenthesis or a stray comma in your JSON, so your code is not going to run. Found where the loose parenthesis was introduced? Great! Now your code is running, but the output is not right — time to go find that off-by-one error. Local development has traditionally been the way for developers to get a tight feedback loop during the development process. The crucial components that make up an effective local development environment and make it a great testing ground are: fast feedback loop, its sandboxed nature (ability to develop without affecting production), and accuracy.As we started thinking about accomplishing all three of those goals, we realized that being local actually wasn’t itself a requirement — speed is the real requirement, and running on the client is the only way acceptable speed for a good-enough feedback loop could be achieved. One option was to provide a traditional local development environment, but one thing didn’t sit well with us: we wanted to provide a local development environment for the Workers runtime, however, we knew there was more to handling a request than just the runtime, which could compromise accuracy. We didn’t want to set our users up to fail with code that works on their machine but not ours. Shipping the rest of our edge infrastructure to the user would pose its own challenges of keeping it up to date, and it would require the user to install hundreds of unnecessary dependencies, all potentially to end up with the most frustrating experience of all: running into some installation bug the explanation to which couldn’t be found on StackOverflow. This experience didn’t sit right with us. As it turns out, this is a very similar problem to one we commonly solve for our customers: Running code on the client is fast, but it doesn’t give me the control I need; running code on the server gives me the control I need, but it requires a slow round-trip to the origin. All we had to do was take our own advice and run it on the edge! It’s the best of both worlds: your code runs so close to your end user that you get the same performance as running it on the client, without having to lose control. To provide developers access to this tight feedback loop, we introduced wrangler dev earlier this year! wrangler dev  has the look and feel of a local development environment: it runs on localhost but tunnels to the edge, and provides output directly to your favorite IDE of choice. Since wrangler dev now runs on the edge, it works on your machine and ours exactly the same! Our release candidate for wrangler dev is live and waiting for you to take it for a test drive, as easily as:npm i @cloudflare/wrangler@beta -gLet us know what you think.ReleaseAfter writing all the code, testing every edge case imaginable, and going through code review, at some point the code needs to be released for the rest of the world to reap the fruits of your hard labor and enjoy the features you’ve built. For smaller, quick applications, it’s exciting to hit the “Save & deploy” button and let fate take the wheel. For production level projects, however, the process of deploying to production may be a bit different. Different organizations adopt different processes for code release. For those using GitHub, last year we introduced our GitHub Action, to make it easy to configure an integrated release process. With Wrangler, you can configure Workers to deploy using your existing CI, to automate deployments, and minimize human intervention.When deploying to production, again, feedback becomes extremely important. Some platforms today still take as long as a few minutes to deploy your code. A few minutes may seem trivial, but a few minutes of nervously refreshing, wondering whether your code is live yet, and which version of your code your users are seeing is stressful. This is especially true in a rollback or a bug-fix situation where you want the new version to be live ASAP. New Workers are deployed globally in less than five seconds, which means new changes are instantaneous. Better yet, since Workers runs on lightweight isolates, newly deployed Workers don’t experience dreaded cold starts, which means you can release code as frequently as you’re able to ship it, without having to invest additional time in auxiliary gadgets to pre-warm your Worker — more time for you to start working on your next feature!Observe & Resolve The big red button has been pushed. Dopamine has been replaced with adrenaline: the instant question on your mind is: “Did I break anything? And if so, what, and how do I fix it?” These questions are at the core of what the industry calls “observability”. There are different ways things can break and incidents can manifest themselves: increases in errors, drops in traffic, even a drop in performance could be considered a regression. To identify these kinds of issues, you need to be able to spot a trend. Raw data, however, is not a very useful medium for spotting trends — humans simply cannot parse raw lines of logs to identify a subtle increase in errors. This is why we took a two-punch approach to helping developers identify and fix issues: exposing trend data through analytics, while also providing the ability to tail production logs for forensics and investigation. Earlier this year, we introduced Workers Metrics: an easy way for developers to identify trends in their production traffic. With requests metrics, you can easily spot any increases in errors, or drastic changes in traffic patterns after a given release:Additionally, sometimes new code can introduce unforeseen regressions in the overall performance of the application. With CPU time metrics, our developers are now able to spot changes in the performance of their Worker, as well as use that information to guide and optimize their code.Once you’ve identified a regression, we wanted to provide the tools needed to find your bug and fix it, which is why we also recently launched `wrangler tail`: production logs in a single command. wrangler tail can help diagnose where code is failing or why certain customers are getting unexpected outcomes because it exposes console.log() output and exceptions. By having access to this output, developers can immediately diagnose, fix, and resolve any issues occurring in production.We know how precious every moment can be when a bad code deploy impacts customer traffic. Luckily, once you’ve found and fixed your bug, it’s only a matter of seconds for users to start benefiting from the fix — unlike other platforms which make you wait as long as 5 minutes, Workers get deployed globally within five seconds.RepeatAs you’re thinking about your next feature, you checkout a new branch, and the cycle begins all over. We’re excited for you to check out all the improvements we’ve made to the development experience with Workers, all to reduce your time to first dopamine (TTFD). We are always working on improving it further, looking where we can remove every additional bit of friction, and love to hear your feedback as we do so.


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