Industry Buzz

Celebrating Black History Month with WP Engine Represents

WP Engine -

At WP Engine, we’re committed to providing an inclusive environment where a diverse set of people can come together, be their authentic, whole selves and do their best work. This is made possible through our core values and our Open Doors pillar, which supports WP engine’s Employee Resource Groups (ERGs) that are aligned with the… The post Celebrating Black History Month with WP Engine Represents appeared first on WP Engine.

How to Install WordPress Plugins

HostGator Blog -

The post How to Install WordPress Plugins appeared first on HostGator Blog. WordPress is an incredibly flexible platform. This flexibility is the reason it can be used to build massive sites like TechCrunch and The New Yorker, all the way down to brand new blogs with nothing more than a handful of posts. WordPress is versatile and can be used to build any style of website you desire. The key to this flexibility and customization lies in your theme choice and plugin selection. Your theme sits on top of the WordPress CMS and will provide you with your initial set of customization options. You use WordPress plugins for further customization and to add new features to your site. Below you’ll learn about the ins and outs of WordPress plugins, and how to tell if a plugin is high-quality (and worth installing). Finally, we’ll walk you through a few different ways you can install WordPress plugins on your site.  What Is a WordPress Plugin? Essentially, a plugin is a piece of software that you can add to your WordPress site. There are thousands of different plugins you can choose from. Some add new features, while others help with designing your website, adding social sharing functions, improving SEO, integrating your email list, and a lot more. Plugins are written in the same code that powers WordPress, so they integrate seamlessly with your site. This makes it incredibly easy to add new features to your site without having to touch a single line of code.  There are thousands of free plugins for you to choose from, and hundreds of premium plugins that can take this functionality even further. You can probably get by with a handful of free plugins, but premium plugins will usually come with additional advanced features, high-level support, and a lot more.  When installing a plugin on your site, you should always ask if it’s essential. By installing too many low-quality plugins, you run the risk of slowing down your site and leaving it open to security holes. We cover this more in-depth below.  How to Find WordPress Plugins A simple Google search of “WordPress plugins” will give you millions of results to search through. But going through plugin overwhelm isn’t fun for anyone. Instead, use the tips below to quickly find the exact kind of plugin you’re looking for, every time.  1. Use the WordPress Plugin Repository The WordPress plugin repository is the holy grail of WordPress plugins. No matter what kind of plugin you’re looking for you’ll find it listed here. All you have to do is search for the type of plugin you’re looking for, and you’ll have a wealth of options to choose between. For example, here are the results when we search for “SEO”: You can also search for plugins by keyword, top downloads, ratings, and more. Keep in mind when looking for plugins here, the higher the star rating and the more websites it’s installed on, the better. This means that it’s currently functioning great across a high volume of sites.  However, don’t let this be your sole metric to judge the quality of a plugin, as you might pass up some incredible plugins that are brand new. 2. Look Through Plugin Roundups When looking for plugins, Google can be your best friend. The key is to get specific with your search. For example, let’s say you’re a photographer who’s looking for the best plugins to install on your site. Head over to Google and type in “best WordPress plugins for photographers,” and you’ll see results like this: By combing through a few search results, you’ll have a handful of quality plugins you can install on your site.  If you’re looking for a more basic list, then go for popular WordPress plugins. This will help to lay a solid foundation for your site, which you can then build on with niche-specific plugins. The resources below are a great place to start: 24 Must Have WordPress Plugins for Business Websites in 201950 Best WordPress Plugins For 2019 (Across 10 Different Categories)The Top 15 Most Popular WordPress Plugins You’ll even find a handful of specific WordPress plugin roundups here on the HostGator blog: 5 Best WordPress Email PluginsTop 5 WordPress Portfolio Plugins5 Best WordPress Security Plugins 3. Use High-Quality Plugin Marketplaces Beyond the official WordPress plugin repository, you can also search for plugins on several quality plugin marketplaces. This is a great way to find premium WordPress plugins.  One of the biggest is CodeCanyon. They currently have over 7000 different premium WordPress plugins. If you’re looking for a premium plugin, then this is a great place to begin your search.  It operates similar to the WordPress plugin repository. You can filter by category, price, stars, reviews, and a lot more.  Beyond looking through marketplaces, you can also use quality sources as a vetting mechanism. For example, since WordPress is so popular, there are many sites dedicated to helping you get the most out of WordPress.  Just like searching for plugin roundups in the tip above, we can use the search function at WordPress-related sites to find what we’re looking for.  For example, head over to WP Beginner and search for “SEO plugins”, this will give us a few posts we can look at which will provide us with some plugins to consider installing: Many WordPress theme developers share their own plugin recommendations, including Elegant Themes, StudioPress, ThemeGrill, and Themify. If you’re using a WordPress theme from one of these providers, check out their blog for suggested plugins they’ve tested and confirmed will work well with your theme. How to Ensure You’re Only Installing Quality WordPress Plugins If you’ve gone through all of the resources above, then you probably have a ton of WordPress plugins you’re thinking of installing. But, keep in mind that when installing WordPress plugins, quality matters more than anything. The number of plugins you install won’t impact your site, as long as they’re all high-quality. For the sake of example, we’re going to be using the plugin data from the WordPress plugin repository. However, you can use the same general principles when evaluating plugins from other sources. Here are a few factors to compare when you’re considering installing a plugin: 1. Plugin Rating On the right-hand sidebar of the plugin page, you’ll find the star ratings. Five stars are the highest, and one star is the lowest. This will give you a consensus of what people think of the plugin.  The more stars a plugin has, the better, but some plugins are so new that people might not have had the chance to rate the plugin yet.  2. Plugin Reviews You can view individual reviews of the plugin by clicking on the respective star rating. For example, when you click on the five-star section, you’ll get reviews of everyone who rated the plugin five stars, as shown below: It can be helpful here to check out the negative reviews as this might tell you issues that others have had with the plugin. However, take the negative reviews with a grain of salt as some people might not have been able to get the plugin to work on their site.  3. Updates and Number of Installs Other useful information you’ll find on the right-hand sidebar includes the total number of installs and how frequently the plugin is updated. The total number of installs will tell you how popular the plugin is. If a large number of people have the plugin installed on their site, you can bet that it’s a quality plugin.  Also, make sure that the plugin is updated frequently. The WordPress core is updated consistently, which means your plugins need to be updated as well. Otherwise, you run the risk of leaving open security holes and having plugins that don’t work correctly with your site.  4. FAQ/Tutorials/Support In the plugin description, look for additional walkthrough, tutorial, and FAQ information. This information will help you set up the plugin correctly and answer any questions you might have. If a plugin doesn’t have this information, you might want to pass on the plugin. Otherwise, if you run into any issues with the plugin, you’ll be left on your own.  5. Support Team On the right-hand side, you’ll also be able to view the level of support offered by the plugin’s developer. You’ll be able to see the support threads and how frequently the support requests are resolved.  Ideally, you’ll be looking for a plugin where the developer is active in the support threads. For premium plugins, dedicated support is typically provided via other means.  How to Install WordPress Plugins Now that you have a list of quality of plugins that you’re ready to install it’s time to show you how you can install them. Like most things WordPress, there are multiple ways to complete a task, so below, you’ll find two different methods for installing a plugin on your site.  1. Install From Your WordPress Dashboard The simplest way to install a plugin on your site is by using the search feature within your WordPress dashboard. However, keep in mind that this only works for free plugins that are currently listed in the WordPress plugin repository. First, you’ll need to login to your WordPress admin area. If you’ve never done this before, then you’ll need to login via a link that’ll look like this, https://yoursite.com/wp-admin. Then, enter your username and password. You should have received this once WordPress was installed on your site. Your WordPress dashboard should look similar to the image below: Now, navigate to Plugins>Add New on the left-hand sidebar. On the next screen, you can search for plugins by typing the name of the plugin into the search bar, or type in a keyword to get a list of plugins to browse through: Now, we’re going to install a SEO plugin. We want to install Yoast SEO, so we’re going to click ‘Install Now.’ Once the plugin is installed, the button will change to ‘Activate,’ click this, and now the plugin will be active on your site. You’ve installed your very first WordPress plugin, congratulations! 2. Download and Upload to Your Site This second method is for plugins that aren’t listed in the WordPress plugin repository. But, don’t worry, the approach is just as simple. The first thing you’ll need to do is download the plugin. This will be a zip file like ‘pluginname.zip.’ Make sure you don’t unzip the file you’re going to be uploading the plugin as-is. Now, head over to the same plugin screen via Plugins>Add New. At the top of the screen, you’ll see a button at the top titled ‘Upload Plugin,’ click this. Now, all you have to do is select the plugin that you downloaded, click ‘Install Now’, and WordPress will install the plugin for you.  Your final step is to click ‘Activate Plugin’ once it has finished uploading, and that’s it! Now you’ve mastered two ways to install any WordPress plugin to your site. These two approaches will let you install any WordPress plugin on your site, from free to premium plugins. There are a few additional methods of installing a WordPress plugin on your site, like using WP-CLI and uploading plugins via FTP. However, these approaches are much more technical and won’t be used by most people, unless you’re managing multiple WordPress sites at once. The two methods highlighted above will be more than enough for 99% of website owners.  Ready to Install Your WordPress Plugins? Hopefully, by now, you know exactly how to install WordPress plugins on your site. Once plugins are installed, you’ll be able to configure them and modify the settings. This will be different depending on the plugin you’ve installed. Some will create a menu item on the left-hand side of your WordPress dashboard while others will be listed under existing menu items like Settings or Appearance.  Finally, remember only to install quality WordPress plugins on your site, and keep them up to date. Regularly log in to your WordPress dashboard to ensure your plugins, theme, and WordPress core are always running on the latest version.  Find the post on the HostGator Blog

How to Advertise on Quora

Social Media Examiner -

Looking for a new online source of leads and customers? Have you considered advertising on Quora? In this article, you’ll learn how to discover if your audience is on Quora and how to run Quora ads to reach them. Why Marketers Should Consider Quora Ads Depending on your company’s sales cycle, you may need to […] The post How to Advertise on Quora appeared first on Social Media Marketing | Social Media Examiner.

Unlocking Opportunity Starts With Understanding It

LinkedIn Official Blog -

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Central to this is a belief that two people with equal talent should have equal access to opportunity.  To better understand how people define opportunity and the barriers they face in accessing it, we’re excited to publish the first global LinkedIn Opportunity Index. This research gives us a view into how people around the world think about opportunity: their attitudes, their realities, and the... .

Wrapping Up De{Code} 2020

WP Engine -

Last month, WP Engine hosted its first completely virtual event— De{Code} 2020—which was created by developers for developers and featured a full day of expert-led sessions focused on using WordPress for easy setups, fast builds, smooth launches, and effortless maintenance, among many other topics.  The event was a huge success, and in addition to shattering… The post Wrapping Up De{Code} 2020 appeared first on WP Engine.

Top 10 Benefits of a Facebook Business Page

Post Planner -

Updated: February 11, 2020 I'm seeing a lot of gripes about Facebook lately. People are saying Facebook is dying because of the news feed algorithm. They're saying it's becoming harder and harder to get more Likes on Facebook. Some "experts" are saying it's not necessary to even have a Facebook business page. I completely disagree!

Breaking Up Is Hard to Do: How to Leave a Job You Don’t Love & Find One Meant For You

LinkedIn Official Blog -

Love and relationships are in the air this month -- whether you’re celebrating Valentine’s Day with your significant other or Galentine’s Day with friends. But one of the major relationships you might not be thinking about is the one you have with your job. With professionals spending almost 90,000 hours throughout our lives at work, it’s worth finding the right one for you.  According to new research from LinkedIn, the majority of us (81%) believe we should be very or mostly happy at work, yet... .

Safer Internet Day–Get Your Security Game In Order

InMotion Hosting Blog -

The wonders of the Internet provide a myriad of opportunities, but also threats. Today is Safer Internet Day. But unlike other holidays, you don’t celebrate this one by taking a day off. A safer Internet means staying vigilant. Today you are sure to see plenty of messages on social media about how we (meaning the world) can work together to build a safer Internet for everyone. It sounds like a nice idea, but there’s a flaw. Continue reading Safer Internet Day–Get Your Security Game In Order at InMotion Hosting Blog.

How to Launch Your Nonprofit Side Hustle

HostGator Blog -

The post How to Launch Your Nonprofit Side Hustle appeared first on HostGator Blog. One of the top reasons to start a side hustle is to rake in a little extra cash when the going gets tough. However, a lack of cash isn’t the only reason people start a side hustle. What about the people who want to give back to the community, but either don’t have the time or the means to volunteer in the traditional way?  For these types of people, starting a nonprofit side hustle may be the perfect answer. A nonprofit side hustle may help you bring in a little extra cash, will definitely help you give back, and may place you on a path to building the type of organization you always dreamed existed. This post will cover some of the basics of what a nonprofit side hustle is, why you need a website to start a nonprofit, and how you can get your nonprofit side hustle website up and running in less than a day. What Is a Nonprofit Side Hustle? The cool thing about starting a nonprofit side hustle is there are so many different directions you can go with your nonprofit. All you need to do is combine your desire to help others with a particular talent, and you’re ready to roll.  Let’s look at a few examples of nonprofit side hustles to give you an idea of just how broad your options really are. 1. Use your talents to make a difference Nichola Cotto is one nonprofit side hustler that uses her talents to make a difference. Cotto explains how she started her nonprofit: “I founded a nonprofit because I wanted to make a difference with my photography talents. I started We are Not Broken to photograph women and girls who have physical scars from either domestic abuse, cancer, collisions, combat, surgeries, self harm, and suicide attempts.” Cotto continues, “Whatever the scar comes from, I want to combat the thought process that these women and girls are now broken and should cover up. I want to highlight their beauty because of the scar. Their scars represent life, because without those scars they would surely be dead. What is more beautiful than life and living it.” There are several potential side hustles you could start with a photography talent. You could start a wedding photography business, a stock photography business, or even provide photography services for Instagrammers. What’s inspiring about Cotto is instead of taking a traditional route, she uses her photography talents to promote awareness about survival.  Cotto offers some excellent advice to others looking into turning a talent into a nonprofit: “Do what you love everyday to make a difference, and it won’t feel like a hustle. It will feel amazing, like you were meant to do it.” 2. Tap into local needs and resources Another idea for starting a nonprofit side hustle is to evaluate local needs and resources. The needs and resources vary from locale to local, and if you can identify ways to help your community, you’ll be able to build a successful side hustle all while making a difference. Jon Mattis is a nonprofit side hustler that took this approach. He started Graceful Acres as a way to help people in need benefit from therapeutic horseback riding. Mattis explains how he got started: “I had a dream that I needed to use a gift that I was given to help individuals with extraordinary needs thrive in the community they are from by providing a unique horseback riding experience. Living in a rural area, I saw the need for a facility like this so I approached my grandfather about using the family farm to transition it into a riding facility. Many of the families in the area don’t have the funds or the support needed for their loved ones to succeed. Graceful Acres is a way that we can get them closer to this goal.” What’s particularly interesting about Mattis is his ability to recognize a need in the community and answer that need by building from a local, even familial, resource—a family farm. Graceful Acres has proved abundantly successful. Mattis says, “Over the last seven years, Graceful Acres has been blessed with helping 80 individuals covering five different counties in the Central Pennsylvania area. Our most recent accomplishment has been winning the Jefferson Award in 2018, and now we have been elected to represent Pennsylvania in the [2019] National Multiplying Good Ceremony held in Washington DC.” But recognition isn’t the only reward of this nonprofit. “Even though this is a huge award for us, I have to say helping to save a young lady that was once suicidal and has now found the love of a horse and has been without suicidal thoughts in 3 years [is the biggest indicator of our success],” Mattis explains. If you’re looking to start a nonprofit side hustle, consider evaluating your local needs as well as local resources, and determining what you can do to merge the two together. 3. Consider nonprofit consulting What if you already work at a nonprofit, but want to expand your services? Another solid option for starting a nonprofit side hustle is to offer your services as a nonprofit consultant. Instead of starting your own nonprofit, you can get in contact with other nonprofits that are struggling and provide resources and consulting services that will help established nonprofits regain their bearings or continue to grow.  Regardless of what type of nonprofit side hustle you start, one thing is certain: you need access to the right side hustle resources, especially a website, if you want to advertise and/or grow your services. Why Do Nonprofits Need a Website? If you’re settled on starting a nonprofit, congratulations! You’re taking a giant steps in making a difference in the world, earning extra money, and creating meaningful service opportunities. To get a successful start, however, it’s imperative that you build a website. Why? Let’s look at the top reasons every nonprofit should have a website. 1. To get found online First and foremost, it’s critical to remember that people look for nonprofits on the internet, and they look to donate to nonprofits online. In fact, online giving grew by 12.1% over the last year.  While it may be true that some people will learn about your nonprofit via word of mouth, it’s also true that donors will most likely go to your website to actually send financial support. 2. To establish credibility Without a website explaining who you are, what you do, and how your funds are distributed, it’s difficult to establish credibility. If you truly want to run a credible nonprofit, then having a website will help you. You will have one central location on the internet where you can tell your story, control the story, and allow donors to read up about you and your organization. 3. Help with trustworthy fundraising When is the last time you made a donation to a nonprofit in person? It was probably a long time ago, right? Now, when is the last time you made a donation to a charitable organization online or via mobile device?  Chances are it was a lot easier to remember the last time you made a charitable donation online. Having a website provides a place donors trust where they can make a donation or a place for you to advertise your fundraising efforts. No matter what your nonprofit side hustle is, it’s critical to have a website. Now, let’s talk about how easy it is to set up your nonprofit website. How to Build Your Nonprofit Website with HostGator Are you finally ready to take the plunge and start your nonprofit? That’s excellent news. The first step to making your nonprofit a reality is to launch your website. If you’re worried about getting a website up and running, here is the good news. You don’t need to worry for one second. Why? Because with the help of HostGator, you can get your website up in less than a day by following six easy steps. That’s right. You don’t need to know how to code. You don’t even need an eye for design. HostGator’s website builder comes with predesigned templates, and an easy drag and drop builder. Here are the six steps to follow to get your website live by the end of the day. Step 1: Pick a hosting plan for your nonprofit website. HostGator has three website builder plans you can choose from for your nonprofit website. You can pick your plan depending on your needs and how much functionality you need for your site. The starter plan includes a free domain, 200+ templates that will work well for a nonprofit website, a drag-and-drop editor, cloud hosting, and website analytics. Since you most likely won’t be selling anything on a nonprofit website, the starter plan is a great hosting plan. If you are nervous about building your own nonprofit website and want access to priority support, you can choose the premium plan. This plan provides everything in the starter plan but includes extra priority support whenever you need it. Once you’ve picked a plan, click “buy now” and you can set up your account. Step 2: Pick a domain name for your nonprofit website. Good news! Every Gator Website Builder package includes a free domain, so there is no need to purchase a domain from a separate domain hosting company. To pick your domain, all you have to do is type something in the “get domain” box. If your top choice for your nonprofit website isn’t available, then select another until you find one that is available. If you are set on your domain name, but the .com version is already taken, you can select another top-level domain such as .org. For some types of side hustles, it doesn’t make sense to to select a different top-level domain, but nonprofit side hustles often work under a .org. The domain name you end up selecting will depend on you and the goals of your nonprofit, but don’t be afraid to explore both .com top-level domains as well as .org top-level domains. If you need help picking the perfect domain name, here is an article on how to choose the perfect domain name for your business. If you already have a domain name, then you can connect it to your HostGator account by clicking “connect it here.”  Step 3: Create your account. Once you have a domain name, it’s easy to connect your HostGator account. All you need is an email address or Facebook account to connect. Then, enter your payment information, and you’re all set. Step 4: Pick a template for your nonprofit website. Did you know the Gator Website Builder comes with templates? All you have to do is pick the one that matches your nonprofit. That’s right! You don’t have to know how to code to get your nonprofit website up and running. Once you create your account, HostGator will direct you to the “choose a template” page. You can scroll through more than 200 professionally-designed templates, and select the template that works for you. You can also customize any of the templates to match the colors and theme of your nonprofit. Step 5: Add content to your nonprofit website. Once you have selected the perfect template, click “start editing.” This will send you to your dashboard where you can add, edit, and delete pages as you like.  The included drag and drop builder makes it easy to design your nonprofit website. All you have to do is point and click. However, if you have any questions, Gator Website Builder also includes a free and easy step-by-step guide for reference that you can access at any time. To access this guide, click the “menu” icon next to the Gator by HostGator logo and select the “getting started tour.”   Step 6: Review your content and launch your nonprofit website. The last step is to review your nonprofit website, make any desired changes, and then go live. By clicking “preview,” you can see your nonprofit website in full. During your preview, you can look at your website and make sure everything looks perfect. If everything looks right, then click the “finish preview” button at the top and then “publish website” at the top of the dashboard. Gator Website Builder will present a series of quick steps to help you go live. Build Your Nonprofit Website Today There is no better time than now to start your nonprofit side hustle. And, getting your website up and running is the first step in turning your dream into a reality. To get started with building your website, check out HostGator’s Gator Website Builder today. You’ll be pleased with how quick the process is, and how many resources are available to help you along the way. Looking for more tips on creating a successful nonprofit website? Check out these eight best practices for nonprofit websites. Find the post on the HostGator Blog

How to Build Facebook Custom Audiences for Special Ad Category Groups

Social Media Examiner -

Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […] The post How to Build Facebook Custom Audiences for Special Ad Category Groups appeared first on Social Media Marketing | Social Media Examiner.

WP Engine Appoints Lisa Box Senior Vice President of Corporate Development

WP Engine -

AUSTIN, Texas — Feb. 10, 2020 — WP Engine, the WordPress Digital Experience Platform (DXP), today announced the appointment of Lisa Box as the company’s new Senior Vice President of Corporate Development. In her new role, Lisa will be responsible for expanding WP Engine’s growth strategy, market leadership and customer value through acquisitions and strategic… The post WP Engine Appoints Lisa Box Senior Vice President of Corporate Development appeared first on WP Engine.

New reports for review snippets in Search Console

Google Webmaster Central Blog -

A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web, used by millions of web sites for many content types such as Book, Movie, Event, Product and more.When Google finds valid reviews or ratings markup, we may show a rich result that includes stars and other summary info. This rich result can appear directly on search results or as part of a Google Knowledge panel, as shown in the screenshots below.Today we are announcing support for review snippets in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is improving your performance. You can also use the Rich Results Test to review your existing URLs or debug your markup code before moving it to production.Review snippet Enhancement reportTo help site owners make the most of their reviews, a new review snippet report is now available in Search Console for sites that have implemented reviews or ratings structured data. The report allows you to see errors, warnings, and valid pages for markup implemented on your site.In addition, if you fix an issue, you can use the report to validate it, which will trigger a process where Google recrawls your affected pages. The report is covering all the content types currently supported as review snippets. Learn more about the Rich result status reports.Review snippet appearance in Performance reportThe Search Console Performance report now allows you to see the performance of your review or rating marked-up pages on Google Search and Discover using the new “Review snippet” search appearance filter.This means that you can check the impressions, clicks and CTR results of your review snippet pages and check their performance to understand how they are trending for any of the dimensions available. For example you can filter your data to see which queries, pages, countries and devices are bringing your review snippets traffic.Review snippet in Rich Results Test After adding Review snippets structured data to your pages, you can test them using the Rich Results Test tool. You can test a code snippet or submit a URL of a page. The test shows any errors or suggestions for your structured data.These new tools should make it easier to understand how your marked-up review snippet pages perform on Search and to identify and fix review issues.If you have any questions, check out the Google Webmasters community.Posted by Tomer Hodadi and Yuval Kurtser, Search Console engineering team

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