Industry Buzz

Winning the Blackbird Battle

CloudFlare Blog -

US Court of Appeals for the Federal CircuitFrequent readers of the Cloudflare blog are aware of the efforts we’ve undertaken in response to our first encounter with a patent troll. We’re happy to report that on Wednesday, the U.S. Court of Appeals for the Federal Circuit issued an opinion affirming a lower court decision dismissing the case brought by Blackbird Tech. This is the last step in the process 1, we’ve won.In addition to vigorously opposing this case in court, we created and sponsored Project Jengo to push back against the incentives that empower patent trolls like Blackbird Tech. Now that the case is over, we will be wrapping up Project Jengo and will report back with a summary of the Project’s successes in the near future. But before we move on from the litigation, I want to share a few reflections on this case. We noted from the very beginning: “The infringement claim is not a close one … if the ‘335 patent is read broadly enough to cover our system (which shouldn’t happen), it would also cover any system where electronic communications are examined and redacted or modified.” Our initial observation, which we thought was obvious, was borne out. And we were able to prevail on our arguments as swiftly and cleanly as is possible in the federal court system. The U.S. District Court resolved the case on a motion to dismiss, meaning the court didn’t even consider the factual circumstances of the case, but looked at the face of the complaint and the language of the patent itself and determined that the claims in the patent were too vague to allow anyone to enforce it. It was so obvious to the court that Judge Chabbria’s decision was little more than a single page. You can read our discussion of the lower court decision in a previous blog. Yet Blackbird appealed that dismissal to the U.S. Court of Appeals for the Federal Circuit, a specialized court based in Washington, DC that hears appeals of all patent cases. A panel of three judges from that court heard arguments on the appeal last Friday, but didn’t ask our attorney a single question about the substance of our argument on the abstractness of the patent. He sat down with almost half of his 15 minutes of argument time left because there was nothing more to say. Yesterday, just three business days after that hearing, the court affirmed the lower court’s decision in summary fashion, which means they didn’t even write about the claims or arguments, they just said “Affirmed” (see below).  If it were a boxing match, it would have been called by the referee in the first minute of the first round after three knockdowns. It was easy and painless, right?  Not at all.  Blackbird filed this case in March 16, 2017. For nearly two years, anyone doing due diligence on Cloudflare might have had questions about whether there was a cloud over our rights to our technology. And we had to go through a lot of briefing, and the related legal expenses, to get to this point. Blackbird’s combined legal filings at the district court and appellate court amounted to more than 650 pages, our responsive briefs were more than 900 pages.The two courts spent less than two pages describing a result that was obvious to them, but it took us two years of uncertainty and cost to get there. Federal court litigation doesn’t make anything easy. Even if Blackbird had won the case, it is not clear they would have been able to collect significant damages. Our allegedly infringing use was not a product or feature that we charged for or made money from – it was essentially posting interstitial messages for various errors. Even though we were able to win this case early in the legal process and keep our costs as low as possible, it’s possible we spent more money resolving this matter than Blackbird would have been able to collect from us after trial. This is the dysfunction that makes patent trolling possible. It is why the option for a quick settlement, in the short term, is always so appealing to parties sued by patent trolls. It’s why we exerted efforts on Project Jengo to try and change the long-term calculus and help out others in the community who may soon find themselves in a similar predicament.  A final note…Anthony Garza and Steven Callahan of Charhon Callahan Robson & Garza, a litigation boutique in Dallas, are great lawyers. They provided exceptional counseling, perfect legal work, and strong arguments at every step of this process. In every hearing, I was extremely happy that Anthony was the lawyer on our side -- he demonstrated complete control of both the relevant legal authorities and the intricate details of the patent and its various claims. He had the advantage of being right, but he never left any doubt who was making the better argument.  My thanks for their hard work and guidance. Footnote [1] Yes, I am aware that Blackbird could seek discretionary review of this decision at the U.S. Supreme Court. But the Supreme Court accepts less than 5% of the cases presented to it, so there isn’t even a request to that court in most cases unless the case is particularly significant or reflects a disagreement among federal courts. I don’t reasonably expect they would take this case.

10 low-budget social media strategies for your small business Blog -

By Alisha Shibli In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get […] The post 10 low-budget social media strategies for your small business appeared first on Blog.

Top Plugins To Improve Customer Retention On WooCommerce

Nexcess Blog -

Customer retention is key to building a successful and sustainable eCommerce business. Loyal customer spend more and visit more often. They are more likely to promote your store to their network. Customer retention is also less expensive than customer acquisition. Investing in customer retention and loyalty is just as important as filling the purchase funnel… Continue reading →

How to Design a Logo for Your Website That Visitors Will Love

DreamHost Blog -

Every website you visit — even the simplest ones — are made from dozens of elements. Most sites have sidebars, images, headers, buttons, and so on, and each of those design elements plays a role. However, few are as important as a site’s logo, as it’s often what grabs visitors’ attention. A quality logo should do more than just look good. It needs to represent your brand identity, demonstrate to your audience that you’re running a professional website, and let visitors know what to expect. Of course, if your logo also happens to stand out visually on top of all that, that’s even better. In this article, we’ll talk about why you need a logo and discuss what makes one effective. Then we’ll introduce examples of five different types of logos and talk about how you can create a logo for your website. Let’s get to work! Why Your Website Needs a Logo Logos are an essential part of web design. However, you’ll notice that not every website you visit bears a logo. In many cases, people will just showcase their site’s name and call it a day. Just because a site is lacking a logo doesn’t necessarily mean it isn’t worth your time. However, it’s an indicator that the owner or company might not be thinking about branding. At the most fundamental level, logos are a visual representation of your business. However, they fulfill a larger purpose than just sitting there and looking pretty. Here are some of the ways a professionally-designed logo can impact your website: Over time, customers and clients will come to associate your website and its content with your logo. You can use your logo to quickly identify all of your site’s social media accounts. A logo gives you the opportunity to demonstrate what your site is about to newcomers. Visual branding can make your site look more professional (if done well). We’re willing to bet that most of your favorite websites and brands have attention-grabbing logos. In fact, those logos are probably one of the first things you picture when you think about prominent sites and companies. Effective logos don’t have to be flashy, either. Consider Twitter’s logo, for example. This is a simple image, yet there are few people who wouldn’t recognize it today. That’s powerful branding in action. Creating a unique logo is one of your best strategies for helping your website stand out from all the others. Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up The Essential Elements of a Standout Logo There are no hard and fast rules when it comes to logo design. If you hire four professional designers to help you come up with ideas, you’ll probably get four very different results. That’s OK, since logos should be unique. However, there are some fundamental things you should keep in mind when creating or commissioning a logo for your website: You’ll want to use your brand colors, so the logo’s ‘look’ fits with the rest of your design. It should be easy to understand or read at a glance. The design should be targeted towards your core audience. The first two points are straightforward. After all, you don’t want your logo to look out of place on your site or have potential customers be unable to make out what it says. The third element is a bit trickier, however, because it requires you to have a solid understanding of who your core audience is. Let’s say, for example, that you run a cooking blog. In that scenario, you may want to incorporate some cooking-related elements within your logo’s design. Knives, pots and pans, and aprons would all make excellent choices. While these may seem a little on the nose, they let visitors know right away what your blog is about. That being said, you should also feel free to experiment with your logo’s design. In our experience, it’s pretty rare to be happy with the first design you see. If you’re going to hire someone to help you create a memorable logo, you should consider multiple options before you settle on a favorite. Of course, you can always change your logo down the road. However, there’s a reason successful websites and companies often stick with the same logos for decades. Switching logos usually involves a full rebranding strategy, which takes a lot of time and effort. So you’ll want to get it right the first time if possible. 5 Types of Logos You Can Use on Your Website Logos come in all shapes and kinds. However, we can break down most types of logo designs into five basic categories. Let’s start at the top! 1. Emblems Emblem logos are some of the most common designs you’ll find both online and offline. An emblem is made up of one or more symbols or icons, combined with stylized text. Harley Davidson, for example, uses a crest-like emblem for its brand. Another unmistakable emblem is the Starbucks logo. Using emblems gives you the opportunity to add text to your logo design. Emblem logos tend to look classic, which makes them a solid pick for businesses and websites that want to establish a sense of professionalism and tradition. 2. Monograms If you’re looking for a clean and classic approach to logo design, then monograms might be up your alley. With the monogram approach, you design your logo based on your website’s initials. Consider Bavarian Motor Works, for example, which you probably know better as BMW. Perhaps the most well-known example of a company using a monogram logo is McDonald’s. We’d be willing to bet that most people in the world can recognize the company’s iconic “M.” Arguably, there’s nothing too special about this logo design. However, its simplicity and bold color choice have helped it become iconic. Monogram logos are all about simplicity. In some cases, people might even end up referring to your website by using its initials, which can make a monogram even more memorable and relevant. 3. Logotypes When most people think about logos, emblems and monograms are the first things that come to mind. However, many logos are constructed by only using text. Of course, that doesn’t mean your logo needs to be boring. Some of the world’s most recognizable designs are simple logotypes, such as Google’s. Most of us use Google on a daily basis, so we’re very familiar with that logo. However, chances are that if you weren’t familiar with the search engine and someone showed you this design, you’d think it was nonsense. Still, Google’s logo succeeds in two key aspects — it’s easy to read, and it makes smart use of bold colors to stand out. If you want another example of a logotype, check out FedEx’s. This happens to be one of our favorite logotypes, due to the way it uses negative space to hide an arrow between the “e” and the “x.” It aptly demonstrates that logotype designs don’t need to be dull. However, if you do choose to go this route, you’ll want to experiment with typography to find a design that doesn’t look like you just typed a word and called it a day. 4. Brand Marks So far, the logotypes we’ve discussed are mostly centered around letters and words. Brand marks, on the other hand, are all about imagery. To illustrate that, let’s take a look at one of the most iconic brand marks around. That is, of course, Apple’s logo. It’s so on the nose that it barely needs an introduction. This is a reflection of both Apple’s popularity and the power of a good logo. With brand marks, you can be as creative as you want. In fact, many companies choose a more abstract approach than Apple did, such as Nike. We know that this is the Nike logo. However, if you weren’t familiar with the company, this image wouldn’t tell you much at all about what it is they do. Still, it conveys a sense of style and speed that’s appropriate to the brand. Ultimately, brand marks are only as good as the company and the products they represent. This is a bold approach to logo design and can pay off in the long term even for websites. Plus, brand marks can work well for any type of web project, since you have free reign over their design. 5. Mascots Last but not least, we can’t forget about mascot-based logos. These days, using mascots in logo designs isn’t as popular as it used to be. However, that doesn’t mean it’s an approach you shouldn’t consider. After all, there are plenty of examples of iconic mascot logos, such as Planters. Another excellent example of a classic mascot design comes from Wendy’s. In this case, the mascot is a person. However, many more mascots are based on animals, fantastical creatures, cartoon characters, and so on. Mascot-based logos can be tricky to get right. However, they are often effective — especially if your website’s target audience is on the younger side. After all, mascots can make your brand seem more playful and accessible. Plus, your mascot can evolve and grow with your brand over time, as long as it remains recognizable. How to Create a Professional-Looking Logo for Your Website (In 4 Steps) Now that you know what your options are, it’s time to get to work! Everyone’s creative process is different, but we can break down the process of creating a logo into four primary phases. Step 1: Brainstorm Ideas for Your Logo Whether you decide to design a logo on your own or hire someone else to do it, the first thing you need to do is come up with some potential ideas. Chances are you already have some vague notion about what you want your logo to look like. However, before you commit to the first idea that comes to mind, here’s what we recommend doing: Check out some of your competitors’ logos to see if they share common themes. Do some research into brands you like and see if any of their logos inspire you. Think about the type of branding you want to use for your website and what your site represents. Naturally, you don’t want to copy what other brands are doing. What you can do is identify websites that have compelling logos, and then make note of the elements they have in common. A skilled graphic designer will be able to take a look at the logos you like and come up with original designs in a similar spirit. If you’re working on your own, checking out other logos can tell you what works and what doesn’t in your website’s niche. With that as a starting point, you should be able to come up with a strong logo more quickly. Step 2: Create a Detailed Brief For this next step, let’s assume that you want to hire someone to design your website’s logo. If that’s the case, you’ll need to give them as much information as possible, so they understand what you want for your website. In other words, you need to put together a simple design brief. Your brief should cover the following points to ensure that the person you hire can bring your vision to life: Some examples of logos you like Information on the colors you want the logo to include What type of typography you’d like to see within your logo An overall idea of the style you’re looking for The text you want as part of your logo (if any) At this stage, you may or may not already have a website up and running. If you do, you should also share it with your designer, so they can figure out what would work with your site’s style. Design can be very subjective so it’s crucial to be as specific as possible if you want to get back high quality results. Step 3: Start the Design Process By now, you have a clear idea of what you want your logo to look like. More importantly, you have documentation you can use to help someone create that logo and come up with a design you love. You now have a critical choice to make — whether you want to hire a designer or try and design the logo yourself. In most cases, we recommend against the latter option, unless you have some experience in graphic design. However, if you want to give it a try, there are a lot of toolsthat can help you design a stylish logo. Assuming that you don’t have much of a background in web design, you’ll probably want to try out a free logo maker. In that case, we’d recommend Canva, which you can use to create all sorts of graphics for the web (including logos). There are, of course, plenty of other online logo creator tools you can try out. However, we can’t recommend enough that you consider hiring a professional designer for this step. Logo design can be somewhat costly for professional work, but it’s an investment that will pay off in spades over the long term. Before you hire anyone, though, make sure to check out their portfolio and see if their past work fits in well with the vision you have for your site’s logo. Professional Website Design Made EasyMake your site stand out with a professional design from our partners at RipeConcepts. Packages start at $299.Get a Free Consultation Step 4: Place the Logo on Your Website Once your custom logo is ready, all that’s left is to upload the final design to your website. You probably don’t need our help with that part of the process. However, it’s important you take this opportunity to review how well your new logo fits in with your website’s design. In some cases, there might be issues that don’t become apparent until you add the logo to your site. If you run into a situation like that, don’t worry — logo designers tend to include revisions in their prices (within reason). If you gave feedback during the design process, your site’s logo will probably come out looking just fine. However, it’s still a good idea to try it on for size, just in case! Make Your Mark When it comes to logos, you can let your creativity run loose. Your logo can be a single letter, a mascot, the classic image and tagline combo, or pretty much anything else you can imagine. What matters is that it represents what your website is all about, and that it’s easy to comprehend at a glance. Do you have any questions about how to come up with the perfect logo idea for your site? Find us on Facebook or Twitter and let’s brainstorm! The post How to Design a Logo for Your Website That Visitors Will Love appeared first on Welcome to the Official DreamHost Blog.

The Best Free WordPress Themes for Lifestyle Blogs Now

HostGator Blog -

The post The Best Free WordPress Themes for Lifestyle Blogs Now appeared first on HostGator Blog. Lifestyle blogging is a popular hobby and it’s easy to get started. Earning an income from a lifestyle blog? You’ll need more than good writing and images to make that happen. You’ll need technical tools to give your blog a fresh and appealing look, make it easy to find, and help you earn money through advertising, an online store, affiliate marketing, or a combination of those income streams. A good WordPress theme is the key to creating the right look, getting found, and making money from the content you to create. Here are a few lifestyle blog themes we like for their features, looks, and free versions. Fashion Lifestyle This mobile-friendly theme from Blossom Themes is tailored for fashion but can be altered to suit any type of lifestyle blog, thanks to its customizable elements and mobile-friendly design. The basic layout includes an image slider above the fold, image-based menu categories, an understated but impossible-to-miss newsletter opt-in box (so you can start sending your blog email campaigns), and merchandise displays. Fashion Lifestyle is built to work with the WooCommerce plugin for WordPress so you can set up an online store. There’s also a built-in Instagram section to make social media marketing easier, and compatibility means it’s easier to format rich content that performs well in Google search results. The Pro version of Fashion Lifestyle ($49) gives you the ability to change the color of your blog’s header, footer, and buttons. It also adds more header, homepage, banner, and slider layout options, and includes AdSense-optimized spots and affiliate marketing capabilities.   Travel Lifestyle This free lifestyle theme from The Bootstrap Themes loads fast and displays cleanly on a variety of devices. Travel Lifestyle’s image-centric layout is ideal for travel photos and features as well as other types of photography, special events, destinations, and décor. Like Fashion Lifestyle, Travel Lifestyle has a built-in Instagram section and other social media integration tools and it’s WooCommerce compatible. The layout and customization options are more limited in the free version of Travel Lifestyle than Fashion Lifestyle—one layout, banner slider, and header option, plus a limited menu of Google Fonts. The premium version ($49) adds theme and menu color options, ad management and ad-blocker bypass capabilities, and more layout choices. Premium users have the option of a right sidebar, left sidebar, or full-width single column layout in desktop mode, and a full-width column or left sidebar below the fold on mobile.   Chic Lifestyle If you’re the kind of blogger who likes to feature snappy headlines with your posts’ featured images, Chic Lifestyle is a theme worth exploring. The image-grid layout leaves room for short blocks of text under each image, to encourage viewers to click through and read your posts. Like Travel Lifestyle, Chic Lifestyle is published by The Bootstrap, and it has the same free and premium features and pricing.   WP Mint Magazine Bloggers who want a clean, tech-oriented look and who update their content frequently may like WP Mint Magazine. This free lifestyle theme from ProDesigns looks somewhat similar to Chic Lifestyle  at the top of the page, with a row of images coupled with blocks of text and a full-width newsletter opt-in section. But there’s a more complex category-based image hierarchy further down on the page, so you can display lots of content to encourage your visitors to stick around and explore. Like the other themes in this list, WP Mint Magazine is responsive so it displays well on mobile. There’s no paid-upgrade version, so you get this theme’s multiple layout and widget options for free.   Savona Savona from Optima themes is a theme with classic style. Its layout is similar to Fashion Lifestyle – banner slider, category images, and a sidebar with room for a bio and photo, Instagram, and recent posts. But Savona has a more traditional range of fonts than Fashion Lifestyle, and the free theme is available in several variations: Savona Classic, Blog, Bold, Lite, and Minimal. Each Savona theme has a free version that’s WooCommerce compatible, optimized for search engines, and responsive for display on mobile and desktop screens.   Online Blog Online Blog from Thememattic is for bloggers who have big personalities and want to stand out from the lifestyle blogging crowd with unique web design. Bold, animated splashes of color add movement and visual interest to your pull quotes and images and they keep the reader’s eye moving down the page for more of your content. Three featured post images and headlines make up the eye-catching banner slider, giving visitors a quick glance at several of your posts at once, even before they click the slide arrow. The free version of Online Blog gives you live editing previews in Customizer, an author bio sidebar, WooCommerce compatibility, SEO-ready structure, and support for some social media content. The pro version of Online Blog ($49) adds the ability to change fonts and theme colors, an Instagram slider, more social media options, and logo and title customization tools.   Choosing Your Lifestyle Blog Theme Each theme publisher offers a live demo on their site, but it’s a good idea to try out the themes you like with your content to make sure they look good before you commit. Things to think about as you decide: What type of content do you feature the most, images, text, or videos? You’ll want a theme that puts the most emphasis on what you do best. How do you plan to monetize your blog? Your plans can affect your theme choice, especially if you want to have ads or sell merchandise in a store on your site. How will your audience view your blog? Do they read it at their desks on coffee breaks, or on their phones while they’re in the carpool line? Choose a theme that makes it easy for them. Once you set up your theme, keep tabs on metrics like your traffic, bounce rate, and conversions. If, after a few weeks or months you’re not seeing growth, you may want to try a different theme—and there are plenty to choose from. Check out this blog post for more tips on selecting a WordPress theme for your blog.  Find the post on the HostGator Blog

Now Available – Five New Amazon EC2 Bare Metal Instances: M5, M5d, R5, R5d, and z1d

Amazon Web Services Blog -

Today we are launching the five new EC2 bare metal instances that I promised you a few months ago. Your operating system runs on the underlying hardware and has direct access to the processor and other hardware. The instances are powered by AWS-custom Intel® Xeon® Scalable Processor (Skylake) processors that deliver sustained all-core Turbo performance. Here are the specs: Instance Name Sustained All-Core Turbo Logical Processors Memory Local Storage EBS-Optimized Bandwidth Network Bandwidth m5.metal Up to 3.1 GHz 96 384 GiB – 14 Gbps 25 Gbps m5d.metal Up to 3.1 GHz 96 384 GiB 4 x 900 GB NVMe SSD 14 Gbps 25 Gbps r5.metal Up to 3.1 GHz 96 768 GiB – 14 Gbps 25 Gbps r5d.metal Up to 3.1 GHz 96 768 GiB 4 x 900 GB NVMe SSD 14 Gbps 25 Gbps z1d.metal Up to 4.0 GHz 48 384 GiB 2 x 900 GB NVMe SSD 14 Gbps 25 Gbps The M5 instances are designed for general-purpose workloads, such as web and application servers, gaming servers, caching fleets, and app development environments. The R5 instances are designed for high performance databases, web scale in-memory caches, mid-sized in-memory databases, real-time big data analytics, and other memory-intensive enterprise applications. The M5d and R5d variants also include 3.6 TB of local NVMe SSD storage. z1d instances provide high compute performance and lots of memory, making them ideal for electronic design automation (EDA) and relational databases with high per-core licensing costs. The high CPU performance allows you to license fewer cores and significantly reduce your TCO for Oracle or SQL Server workloads. All of the instances are powered by the AWS Nitro System, with dedicated hardware accelerators for EBS processing (including crypto operations), the software-defined network inside of each Virtual Private Cloud (VPC), ENA networking, and access to the local NVMe storage on the M5d, R5d, and z1d instances. Bare metal instances can also take advantage of Elastic Load Balancing, Auto Scaling, Amazon CloudWatch, and other AWS services. In addition to being a great home for old-school applications and system software that are licensed specifically and exclusively for use on physical, non-virtualized hardware, bare metal instances can be used to run tools and applications that require access to low-level processor features such as performance counters. For example, Mozilla’s Record and Replay Framework (rr) records and replays program execution with low overhead, using the performance counters to measure application performance and to deliver signals and context-switch events with high fidelity. You can read their paper, Engineering Record And Replay For Deployability, to learn more. Launch One Today m5.metal instances are available in the US East (N. Virginia and Ohio), US West (N. California and Oregon), Europe (Frankfurt, Ireland, London, Paris, and Stockholm), and Asia Pacific (Mumbai, Seoul, Singapore, Sydney, and Tokyo) AWS regions. m5d.metal instances are available in the US East (N. Virginia and Ohio), US West (Oregon), Europe (Frankfurt, Ireland, Paris, and Stockholm), and Asia Pacific (Mumbai, Seoul, Singapore, and Sydney) AWS regions. r5.metal instances are available in the US East (N. Virginia and Ohio), US West (N. California and Oregon), Europe (Frankfurt, Ireland, Paris, and Stockholm), Asia Pacific (Mumbai, Seoul, and Singapore), and AWS GovCloud (US-West) AWS regions. r5d.metal instances are available in the US East (N. Virginia and Ohio), US West (N. California), Europe (Frankfurt, Paris, and Stockholm), Asia Pacific (Mumbai, Seoul, and Singapore), and AWS GovCloud (US-West) AWS regions. z1d.metal instances are available in the US East (N. Virginia), US West (N. California and Oregon), Europe (Ireland), and Asia Pacific (Singapore and Tokyo) AWS regions. The bare metal instances will become available in even more AWS regions as soon as possible. — Jeff;  

Getting The Message Out Quickly, The Journey, Season 2 Episode 21

Social Media Examiner -

Got an important message you need to get out there quickly? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey shows how Social Media Examiner quickly got the word out about an opportunity that had a […] The post Getting The Message Out Quickly, The Journey, Season 2 Episode 21 appeared first on Social Media Marketing | Social Media Examiner.

Gmail For Work: What You Need to Know

The Blog -

Gmail for Work, an app from Google’s G Suite, is a SaaS tool that can take your business’ emailing, calendaring, teamwork, communication, and document creation to the next level. Learn about more G Suite below, and find out how it can benefit your business. makes it easy to add G Suite for Business to your domain name. The power of professional emails with Gmail for Work You’re probably all too aware that, these days, using a personal email for your business is not always the best way to hook in customers. Similar to having your own website, a professional email address grants a person or business legitimacy, signaling to customers that you’re a real and trustworthy operation. With Gmail domain integration, you can use the Gmail system for all communication from your custom domain email address. This way you get to have the best of both worlds, a professional email address that matches your domain name. Gmail For Work Business email aside, you likely already use Gmail’s complimentary service and apps on a regular basis for emailing or online writing purposes. While these provide plenty of horsepower for anyone who is using Gmail personally, for businesses, some of the basic features of Gmail for work are lacking or limited, especially when compared to Microsoft Office 365. Gmail for Work is the paid version of Gmail and was designed specifically for businesses of any size. With Gmail for Work and, you receive a package of products and cloud-based services that allow you to communicate and collaborate seamlessly from anywhere on any device. Your company is armed with an intuitive and fantastic set of Google tools meant to improve communication and optimize workflow. Four features of Gmail for Work At their essence, the G Suite tools can be broken down into four categories: communicate, collaborate, store, and manage. Communicate The following G Suite applications help improve your team’s ability to act and react in real time, to share messages, or to stay in touch. They include: Gmail – The most obvious feature of Gmail for Work. A paid subscription via grants you email access to your domain. Depending on the G Suite package you choose, this email address allows users to store data and messages, anywhere from 30 gigabytes to multiple terabytes. Calendar – This time-management and scheduling service lets G Suite users create and share a schedule, meeting, or pitch. With it, teams can plan out delivery schedules and due dates. They can also highlight important dates or times. Since it is cloud-based, you can share your calendar with other people at the company, allowing them to check your schedule for availability. Hangout – Google’s powerful video chat and messaging service lets ten users participate in a single video conference. Hangout is easy to use and far more reliable than a similar product such as Skype. For G Suite enterprise, as many as 25 people may join a low-resolution video conference.Meet – Recently, Google rolled out Meet, a beefier version of Hangout meant for medium to large businesses. This allows anywhere from 50 to 100 users to participate in a video conference call simultaneously. This version allows for phone dial-in, recording of the meeting, and high-resolution video. Collaborate Gmail for Work relies upon cloud computing in order to revolutionize the way work documents can be collaborated upon, edited, shared, and viewed. Each service comes with a plethora of easy to use templates. Any changes made to the document are made in real time, and saved automatically, preventing document loss while also keeping editors accountable for who wrote what, who made a change, or who made a note. These products include: Docs – Docs was Google’s take on a Microsoft Word in the cloud. As a result, documents can be edited, disseminated, and altered rapidly without any fear of losing files. Documents can be shared in either edit mode or view-only mode, so only the right people can make modifications to the material. Docs also work seamlessly with Microsoft Word, allowing you to convert a word file to docs, or vice versa.Sheets – Google’s version of Excel, this easy to use but extremely powerful spreadsheet service lets users create charts, graphs, tables, and formulas to both enhance and simplify your spreadsheet compilation. The dozens of templates allow a person to dive in immediately no matter what device they’re using. Open, create, and change your spreadsheets from wherever you work.  Forms – Forms allow a person to gather and optimize information, whether big or small. You can start an office poll, gather up personal email addresses, or start a survey. Forms help you get answers as quickly and concisely as possible. With a variety of templates and options, from multiple choice to fill in the blank, your Q&As can be set up in such a way as to provide you with the best and most pertinent information. Thanks to smart organization, responses are neatly compiled for optimal analysis. Slides – Slides is Google’s answer to PowerPoint. This excellent tool helps you give a pitch, create a presentation, or compile a slideshow. Make impactful presentations and tell inspiring stories anywhere, anytime.Sites – Google’s structured Wiki and Web page creation tool lets any user with access to G Suite create simple websites. File storage With previously unprecedented cloud storage , store lets Gmail for business users create, edit, query, and renew files from wherever. Drive – Drive is a cloud-based data storage center, which creates a haven for all of your data, including:SheetsDocsMusicAudioVideoExcelWordPowerPointSlidesAdobe videoPhotoshop Cloud – Google’s cloud computing service, Google Cloud allows for secure and high-performance cloud services. It enables a business to go serverless and provides a host of robust data and analytics tools. Features include:Virtual ComputingStorage  Space and DatabasesNetworkingBig DataData TransferAPI Platform and EcosystemsInternet of ThingsCloud AIManagement ToolsDeveloper ToolsIdentity and SecurityProfessional Services Manage Smart tools make it easy and straightforward to manage and secure your users, devices, and files. Admin – With admin privileges you can manage your Google Admin console with a variety of topics, such as:Admin rolesAnalyticsAuditAuthenticationBilling and SubscriptionsChrome devicesCommunication settingsCompany profileCustom URLsData migrationsDomain namesGroupsMobile DevicesPassword strength requirementPassword strength monitoringAPI AccessReportsServices On/OffService-specific settingsSingle sign-onSupportTwo-step verificationUsers Vault – Vault allows a business to keep, manage, find, and send data to increase archival organization and eDiscovery. Vault retains:Email messagesChats in HangoutsDrive filesConversations in HangoutsRecording in HangoutsGroups Mobile –  Gmail’s mobile app and suite features can be accessed from any smartphone or tablet, whether they are running Android or iOS. G Suite subscription Gmail for Work can be split into three categories and price points: Basic – $5 per month per user plan that gives users 30 GB of data storage space along with various G Suite tools. Business – $10 per month per user plan that gives four or fewer users 1 TB of data storage, and five or more users unlimited storage. Business comes with enhanced office suite with additional features such as audit reporting, cloud searching, eDiscovery, and access to Google Vault.Enterprise – $25 per month per user plan that grants unlimited storage with premium office suite advanced tools and analytics. Enterprise allows for:Audit reports for tracking user activityData loss prevention for Gmail and DriveIntegrated Gmail with third-party archivingBigQuery log analysisSecurity key enforcement Hosted S/MIME One of these plans should be ideal for your business, though the vast majority of companies find the sweet spot of price point and features with G Suite Business. These plans can be paid either monthly with the flexible plan, or annually with the fixed plan. Although the annual plan saves some money in the long run, the flexible monthly plan allows a company to add or remove accounts, and only pay for the accounts that get used. The flexible plan also gives you the ability to cancel a subscription if desired, whereas, with the annual plan, you pay for a year and get a year, whether or not you use the service. Getting the most out of Gmail For Work If you want to get the very most out of your Gmail for Work and Google Apps, consider the following: Set up your domain name to be hosted by Gmail – Doing this, you get to use Gmail for your email inbox. You can also make custom emails for anyone who works for you or to delineate various aspects of your business such as, or With you do not need to toggle between separate mail systems or names, simply integrate your email with your domain. By doing so, you no longer have to search a domain name or register individual accounts. This benefits your company by allowing for quick domain ID, 24/7 customer support, and a custom Gmail for your domain. Create a signature – Having a personalized signature at the bottom of your messages makes every email look more official, and ties you or your employee closer to your business in the mind of your customer. Utilize the labels feature – You can label and categorize your inbox in order to simplify inbox navigation, or to highlight important messages or contacts.Take advantage of Customer Support – Google provides round the clock customer support for paying members. If you have any questions, queries, or problems, they’re a brief call, email, or message away.Group email addresses – A nifty feature of Gmail for Work is that you can catalog people or departments into groups for easier messaging. By adding the entire marketing team to a group, you no longer need to find and enter every email address. Verifying Your Domain Before you can start rolling with Gmail for Work, you must verify and register a domain to confirm that no one else is using that domain without your expressed permission. With, verification is simple, letting you get to work in no time at all. To do this,  sign into your account and add the record of Gmail for Work to your DNS records. To do this you need to: Have your login info at hand. If you have forgotten, you can easily reset your password at the login section. Search for’s Domain Name System settings.Copy that information and paste either the MX, TXT, or CNAME record of the DNS settings. Another option available to you is adding the meta tag or HTML file.This verification record does not affect your Gmail or website.Once you have this information, follow the Gmail Setup Wizard to verify the domain.If you have trouble accomplishing this, feel free to contact Google Cloud Support which comes with the G Suite subscription. You can also reach out to the team at if you are having difficulty finding the MX, TXT, or CNAME records.   Getting started with professional tools from G Suite and Gmail for Work is a powerful cloud-based tool that can help take your business capabilities to the next level. Thanks to its fantastic mailing features and real-time document collaboration, you can crush your work from anywhere at any time. makes it easy to add G Suite for Business to your domain name. The post Gmail For Work: What You Need to Know appeared first on | Blog.

Does AMP Improve Rankings, Engagement, and Conversion?

Stone Temple Consulting Blog -

Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Stone Temple (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit. There’s a lot of positive, individual-use cases for how websites are succeeding with AMP, but there are also stories out there where things didn’t go so well. In my experience, that’s usually because the implementation was poor, resulting in a crappy UX. Going from a slow site with great UX to a fast site with crappy UX is probably not a win, in my opinion.

The Curious Case of the Garden State Imposter

CloudFlare Blog -

Dealing with abuse complaints isn’t easy, for any Internet company. The variety of subject matters at issue, the various legal and regulatory requirements, and the uncertain intentions of complaining parties combine to create a ridiculously complex situation.  We often suggest to those who propose easy answers to this challenge that they spend a few hours tracking the terminal of a member of our Trust & Safety team to get a feel for how difficult it can be. Yet even we were a bit surprised by an unusual abuse report we’ve been dealing with recently. Last week, we received what looked like a notable law enforcement request: a complaint from an entity that identified itself as the “New Jersey Office of the Attorney General” and claimed to be a notice Cloudflare was “serving files consisting of 3D printable firearms in violation of NJ Stat. Ann. § 2C:39-9 3(I)(2).”  The complaint further asked us to “delete all files described within 24 hours” and threatened “to press charges in order to preserve the safety of the citizens of New Jersey.”Because we are generally not the host of information, and are unable to remove content from the Internet that we don’t host, our abuse process is specifically set up to forward complaints about content to the website host. Cloudflare also provides the contact information for the hosting provider to the person filing the complaint so that they can address their report with the host of the content in question. That is what we did in this case. We took no action with respect to the underlying allegation. As a preliminary matter, we confirmed we were not hosting the allegedly infringing content, and any action we might have taken would not have impacted the availability of the content online. Perhaps even more importantly, in order for an Internet infrastructure provider like Cloudflare to take action on content, we believe due process requires more than a threat of legal action. Complaint OdditiesA few days after we forwarded the complaint, we saw news reports indicating that the website operator and a number of other entities had sued the State of New Jersey over the complaint we had forwarded. That lawsuit prompted us to take a closer look at the complaint. We immediately noticed a few anomalies with the complaint.First, when law enforcement agencies contact us, they typically reach out directly, through a dedicated email line. Indeed, we specifically encourage law enforcement to contact us directly on our abuse page, because it facilitates a personalized review and response. The NJ-related request did not come in through this channel, but was instead submitted through our general abuse form. This was one data point that raised our skepticism as to the legitimacy of this report.Second, the IP address linked to the complaint was geo-located to the Slovak Republic, which seemed like an unlikely location for the New Jersey Attorney General to be submitting an abuse report from. This particular data point was a strong indicator that this might be a fraudulent report.Third, while the contact information provided in the complaint appeared to be a legitimate, publicly available email address operated by the State of NJ, it was one intended for public reporting of tips of criminal misconduct, as advertised here. It seems unlikely that a state attorney general would use such an email to threaten criminal prosecution. On occasion, we see this technique used when an individual would like to have Cloudflare’s response to an abuse report sent to some type of presumably interested party. The person filing this misattributed abuse report likely hopes that the party who controls that email address will then initiate some type of investigation or action based on that abuse report.All of these factors — which were all part of the complaint passed on to the website owner and operator — made us skeptical that the complaint was legitimate. Nonetheless, we observed that the New Jersey Attorney General’s office was aware of and participating in the litigation. This raised questions about our skepticism about the complaint’s legitimacy, and made us believe that individuals from New Jersey were likely to contact us.  On Friday, we were contacted by the New Jersey Attorney General’s office, and in response to a request, including legal process, we provided additional information about the complaint. Yesterday, the New Jersey Attorney General’s office solved the mystery for us in a submission to the court confirming the complaint was a fake. We have investigated other abuse reports submitted from this IP address, and we have identified a clear pattern of fake abuse reports. To be clear, this IP address has never impersonated law enforcement individuals prior to this NJ-related report. We have taken steps to block this IP address from submitting any further fake abuse reports.Why does a fake complaint matter?Abusing the abuse process by filing fake abuse reports can be a highly effective way to silence speech on the Internet. It is effectively a form of a denial of service attack. A fake abuse report can potentially result in a hosting provider taking their customer offline based on an unconfirmed allegation. In certain contexts such as copyright claims, the hosting provider is incentivized to act first and then ask questions later so as to reduce their potential liability as the host of the problematic content. The hosting provider’s sense of urgency to block the identified content leads to the sinister effectiveness of a fake abuse complaint. The content owner can submit a counter-notice to have access to the content restored, but that can be a daunting task if the potentially fake abuse report was sent by a well-funded organization or by law enforcement.YouTube has recently been targeted by exactly this problem as recently reported by The Verge. Bad actors are abusing their “copyright strikes” system by sending ransom demands to seemingly innocent content creators. This type of attack can best be summarized as “pay me or I’ll file an abuse complaint and get you taken down”. We don’t know who submitted the complaint or what their motivation might have been, but the incident does remind us of the importance of proceeding carefully when we receive complaints and requests from law enforcement.  Dealing with abuse complaints and requests from law enforcement is never easy. And although many complaints are legitimate, this complaint was a good reminder that at least some legal demands are just attempts to game our abuse process. We’ll continue to explore ways of minimizing the possibility that our abuse process can itself be abused by bad actors.  

Are You Doing Enough Research For Your Blog?

InMotion Hosting Blog -

Here’s a question we hear often: “What kind of research do you do beyond just Google?” How much research is required for a blog post? The answer can vary greatly depending on what kind of blog we’re talking about. But in most cases, Googling up for a tidbit of information does not qualify as legitimate research. Looking for information about how many people filled out mortgage applications in 2018? Continue reading Are You Doing Enough Research For Your Blog? at The Official InMotion Hosting Blog.

New – Infrequent Access Storage Class for Amazon Elastic File System (EFS)

Amazon Web Services Blog -

Amazon Elastic File System lets you create petabyte-scale file systems that can be accessed in massively parallel fashion from hundreds or thousands of EC2 instances and on-premises servers, while scaling on demand without disrupting applications. Since the mid-2016 launch of EFS, we have added many new features including encryption of data at rest and in transit, a provisioned throughput option when you need high throughput access to a set of files that do not occupy a lot of space, on-premises access via AWS Direct Connect, EFS File Sync, support for AWS VPN and Inter-Region VPC Peering, and more. Infrequent Access Storage Class Today I would like to tell you about the new Amazon EFS Infrequent Access storage class, as pre-announced at AWS re:Invent. As part of a new Lifecycle Management option for EFS file systems, you can now indicate that you want to move files that have not been accessed in the last 30 days to a storage class that is 85% less expensive. You can enable the use of Lifecycle Management when you create a new EFS file system, and you can enable it later for file systems that were created on or after today’s launch. The new storage class is totally transparent. You can still access your files as needed and in the usual way, with no code or operational changes necessary. You can use the Infrequent Access storage class to meet auditing and retention requirements, create nearline backups that can be recovered using normal file operations, and to keep data close at hand that you need on an occasional basis. Here are a couple of things to keep in mind: Eligible Files – Files that are 128 KiB or larger and that have not been accessed or modified for at least 30 days can be transitioned to the new storage class. Modifications to a file’s metadata that do not change the file will not delay a transition. Priority – Operations that transition files to Infrequent Access run at a lower priority than other operations on the file system. Throughput – If your file system is configured for Bursting mode, the amount of Standard storage determines the throughput. Otherwise, the provisioned throughput applies. Enabling Lifecycle Management You can enable Lifecycle Management and benefit from the Infrequent Access storage class with one click: As I noted earlier, you can check this when you create the file system, or you can enable it later for file systems that you create from now on. Files that have not been read or written for 30 days will be transitioned to the Infrequent Access storage class with no further action on your part. Files in the Standard Access class can be accessed with latency measured in single-digit milliseconds; files in the Infrequent Access class have latency in the low double-digits. Your next AWS bill will include information on your use of both storage classes, so that you can see your cost savings. Available Now This feature is available now and you can start using it today in all AWS Regions where EFS is available. Infrequent Access storage is billed at $0.045 per GB/Month in US East (N. Virginia), with correspondingly low pricing in other regions. There’s also a data transfer charge of $0.01 per GB for reads and writes to Infrequent Access storage. Like every AWS service and feature, we are launching with an initial set of features and a really strong roadmap! For example, we are working on additional lifecycle management flexibility, and would be very interested in learning more about what kinds of times and rules you would like. — Jeff; PS – AWS DataSync will help you to quickly and easily automate data transfer between your existing on-premises storage and EFS.

WP Engine Fall All Hands 2019: EMEA

WP Engine -

Last week, WP Engine employees from our Limerick and London offices came together for the bi-annual All Hands event in Limerick. All Hands is a 2-day event where employees come to engage with, collaborate, and strategize with employees from other offices. This year’s theme was “Boldly Go” in honor of the famous sci-fi sagas Star Wars… The post WP Engine Fall All Hands 2019: EMEA appeared first on WP Engine.

What is Reseller Hosting?

InMotion Hosting Blog -

As most of you will likely already know, reselling is when you take someone else’s product and sell it as your own. By avoiding expensive development and running costs you can make money by reselling someone else’s products. Reseller hosting is much the same only you’re selling web hosting from a provider such as InMotion as your own. Reseller hosting is a decent way to make an extra income if you’re a web designer, developer, an agency or even if you do something completely different. Continue reading What is Reseller Hosting? at The Official InMotion Hosting Blog.

Can You Use a WordPress Backup Plugin on Your Website

InMotion Hosting Blog -

When you spend the time, energy, and money to create a website, you don’t want anything to happen to it, so it makes sense to use a tool like WordPress full backup plugin. Unfortunately, computer errors, human mistakes, and malicious hackers can all conspire to destroy your hard work and bring down your website. That’s why it is so important to make sure that you keep it secure. Why use a Website Backup Plugin? Continue reading Can You Use a WordPress Backup Plugin on Your Website at The Official InMotion Hosting Blog.

Does WordPress Autoblogging Have A Role In 2019?

Nexcess Blog -

Autoblogging was once a popular way to use WordPress. Autoblogging plugins could pull in content from other websites and republish it, creating a low-cost and low-effort site that attracted search traffic and generated advertising revenue. Today, autoblogging is less popular and is not well regarded. Spam blogs used autoblogging plugins to generate revenue from other… Continue reading →

Do You Need a Dedicated IP for SSL?

HostGator Blog -

The post Do You Need a Dedicated IP for SSL? appeared first on HostGator Blog. Maybe you’ve heard the news about the importance of installing an SSL certificate on your site? Or, maybe your site sells goods or processes sensitive visitor information and you want to secure your site with SSL? Whatever your reason, adding an SSL certificate to your site is close to becoming a necessity. But, how do you actually install an SSL certificate? For beginners, it might seem a little technical in nature, but overall the process can be quite simple. Still, one age-old question remains: Do you need a dedicated IP for SSL? The short answer is no. The long answer is below. Although it’s no longer a requirement across the board, some hosts still prefer that you have a dedicated IP address before they’ll allow you to install an SSL certificate. Below we examine this in-depth and take a look a the history between dedicated IPs and SSL certificates, along with the different types of certificates available, and the reasons you still might want to use the two together. What is a Dedicated IP Address? To understand what a dedicated IP address is, let’s first look at what a standard IP address is. An IP address acts as a locator for any computer that’s connected to the internet. So, in the case of your website it most likely refers to your server where your website is hosted. IP addresses are then mapped to specific domain names, so in some cases, you can actually enter an IP address into your address bar and visit a website (no domain necessary). Most people will be using shared IP addresses, which are IP addresses shared between multiple users who are using the same server. But, with a dedicated IP address you’ll have an IP address that’s dedicated to your website and only your website. In some cases, you can have a dedicated IP address and shared hosting, but typically it will be linked to a single website.   What is an SSL Certificate? An SSL certificate encrypts any data that’s shared between a person using your website and your server. It’s a small data file that binds a cryptographic key to your organization. This cryptographic key will bind together both your domain name (or server name, or hostname), along with the name of your company and its location. Think of it as a way to verify that you are who you say you are. This certificate will also enable a secure connection between your server and a user’s web browser. This connection will help to prevent data theft, and ensure your visitor’s that any information they input into your website is kept safe. There are a few different types of SSL certificates available:   1. Domain Validated Certificates This is the lowest level of validation available. It’s used to verify that an organization does indeed have control over a given domain. These are generally the lowest cost type of SSL certificates available, and can be installed very quickly.   2. Organization Validated Certificates This certificate is one step up from a Domain Validated Certificate. You’ll have to verify ownership of a domain, plus there will be additional steps to verify that you are indeed who you say you are. This will show visitors who is behind the organization that owns the domain.   3. Extended Validation Certificates This level of SSL certificate requires the most extensive form of validation. For this level of certificate, you’ll have to verify ownership of a given domain, plus go through a thorough vetting process. You’ll have to provide proper documentation to verify things like: The physical and legal existence of your business The organizational identity can be proven through official records The organization has the right to a given domain name For most website owners a Domain Validated Certificate will be enough. This is the most common type of certificate that will be provided by your web host. However, some websites that process transactions, or need to better secure user data might need to upgrade to a higher level of SSL certificate.   Why is SSL Used? Today SSL is commonly used to help secure any credit card data, personal information, or any other kind of information that’s exchanged between a user and a website. However, a recent Google Chrome update has made SSL certificates a necessity. Per this update, without an SSL certificate installed on your site, there’s a chance it could show up as insecure when a user lands on your site. So, instead of viewing your actual site they’ll get an error message. If a visitor is greeted with this message, instead of your actual site, the chances are high they won’t come back to your website again. There’s a good chance that other web browsers will start to implement these standards as well. So, it’s not a question of do I need an SSL certificate? It’s how do I install an SSL certificate on my site? Beyond an SSL certificate slowly becoming a necessity there are two big reasons why they’re used.   1. Securing Data Between a Browser and Server Hacking and cyber crimes are on the rise. Thousands of sites are hacked every single month. For this reason, you should do everything in your power to protect your website. There are various ways to secure your website from hackers, but one of the first things you can do is install an SSL certificate on your site. This will immediately add a layer of security and encryption between a visitor’s browser and your server. This will help to prevent any data theft when your visitors are entering information on your site. Helping to protect information like, their credit card details, personal email address, home address, and more. Basically, any data that they enter on your website will be encrypted and secured.   2. Building Customer Trust If you run an eCommerce store, or are collecting your visitors information in any way they’ll want to now that their information will be protected. Have you ever landed on a website and were ready to buy, but you didn’t fully trust the website? Trust is the backbone of any successful website. Without actively building visitor trust, you’re going to have a hard time turning visitors into subscribers or customers. One of the easiest ways to start building trust is to actively secure your site with an SSL certificate. Of course, there are additional steps you’ll need to take. But, by installing an SSL certificate your users will now that your site is legit and that you actually care about their data. As consumers grow more educated about the importance of protecting themselves online, the security of your website will only grow in importance. Adding an SSL certificate to your site is a great place to start.   Dedicated IP Address and SSL: The History To install an SSL certificate on your site a dedicated IP address used to be a requirement. But, if SSL certificates could only be installed on dedicated IPs a lot of website owners would be out of luck—especially with the growing importance of SSL certificates today. Luckily, there’s a technology known as Server Name Indicator (SNI) which makes it possible to install an SSL certificate on a shared server. SNI allows a web server to use a single IP address to create thousands of virtual host environments, these individual virtual environments can then host their own SSL certificates. The SNI will indicate the hostname for a given site and refer to that instead of the shared IP address. However, not every host will support SNI. So, there’s a chance you still might need to use a dedicated IP if you want to install an SSL certificate. Reach out to your hosting provider to see if a dedicated IP is a necessity for an SSL certificate, or if they support SNI instead. The type of SSL certificate you require can also influence, whether or not you’ll need a dedicated IP address for SSL. For example, Domain Validated certificates are much easier to issue and install, while higher level certificates require additional steps, one of which might be securing a dedicated IP address.   Why Else You Might Want a Dedicated IP Address Even though a dedicated IP address is no longer an absolute necessity for an SSL certificate there are still some other reasons you might want to upgrade to a dedicated IP address. Beyond upgrading to a dedicated IP for the benefits highlighted below, you might also want to consider upgrading your web hosting with a dedicated IP. This will not only provide you with a highly customizable server environment that’s optimized for performance, speed, and security, but you’ll also get a bundled dedicated IP address. Regardless of the type of web hosting you decide upon, here are some of the other benefits of using a dedicated IP address:   Compatibility With Older Browsers In some cases using SNI to install an SSL certificate won’t be a perfect solution. Some older browsers have technical issues that won’t display your site properly. This might not be a deal breaker, but if you analyzed your traffic and found that you have a lot of users who prefer older browsers, then you might need to use a dedicated IP address.   Visit Your Site by IP Address With a dedicated IP address, you can access your website without a domain name. This can be very useful if your domain name hasn’t propagated yet, or you want to start building out your website, but you haven’t decided on a domain name. Having the ability to access your site via IP isn’t a common need, but you might fall into the small group where it’s a requirement.   Run a Gaming Server If you’re interested in running your own gaming server for your favorite online game, then you’ll probably also need a dedicated server for games. This will help you hurdle common issues like gameplay lag and lack of bandwidth and memory.   Reduce the Chances of IP Blacklisting IP blacklisting is rare, but it’s something that could happen to your site if you’re using a shared IP address. IP blacklisting occurs when someone else on your shared IP is undertaking activities that could be classified as spam. This often occurs when people are sending emails through the host. All it would take is a single user on the same shared IP to affect your website and email abilities.   Run an FTP Server Running an FTP server can be a great way to share files with team members, clients, family, and friends. But, it can be difficult to run your own FTP server without a dedicated IP address. You probably won’t be using FTP if you have a small and simple website, but as your site grows, it might be something you’ll want to add to your overall workflow. As you can see there are a variety of reasons to consider using a dedicated IP address, along with dedicated hosting, even if an SSL certificate isn’t the main deciding factor.   Closing Thoughts Dedicated IP addresses used to be a necessity if you wanted to install an SSL certificate on your site. But, with changing technology it’s no longer a requirement. Typically, if you are using a dedicated IP address this will be because you’re using a dedicated web server. However, some hosts might not support SNI, so you’ll need to utilize a dedicated IP address if you want to install an SSL certificate. It all comes down to the dedicated hosting you’re using and the technology they support. Most users today will end up upgrading to a dedicated IP address, because they want the other features a dedicated IP offers, not simply for SSL compatibility. Hopefully, you have a better understanding of how dedicated IP addresses and SSL certificates are related, along with the history they share. Learn more about how to compare cheap dedicated server hosting plans from the experts at Hostgator today. Find the post on the HostGator Blog

Open Cloud Academy Now Accepts GI Bill for Tuition

The Rackspace Blog & Newsroom -

I’m thrilled to announce that Open Cloud Academy, which offers students the skills necessary to enter the IT workforce, now accepts GI Bill funds for tuition. For 75 years, the GI Bill has helped millions of veterans pay for college, graduate school and other training programs. Qualifying veterans and their family members can use the […] The post Open Cloud Academy Now Accepts GI Bill for Tuition appeared first on The Official Rackspace Blog.

How to Create LinkedIn Objective-Based Ads

Social Media Examiner -

Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The Campaign Manager interface has been redesigned for LinkedIn objective-based ads and to offer a more streamlined […] The post How to Create LinkedIn Objective-Based Ads appeared first on Social Media Marketing | Social Media Examiner.


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