As a WordPress hosting client, you don’t need to know how WordPress works behind the scenes. In fact, WordPress was created so that people could focus on writing and publishing, not on the technical details. But it’s useful to have a basic grasp of what’s happening under the hood of your WordPress site. It may… Continue reading →
As one of the main types of hosting, many website owners wonder if they need dedicated hosting, or if they need to move to it.
Ensuring that your website has the correct hosting plan is extremely important. Knowing when or if you need to switch can be a difficult task. Luckily, we have put together this guide to help you in making that decision.
How big is your company?
Starting off with a common indicator is how big the size of your company is.
Continue reading When Do I Need to Consider Dedicated Hosting? at The Official InMotion Hosting Blog.
The post Website Builder Packages: Everything You Need to Know appeared first on HostGator Blog.
The time has come to take the plunge and learn how to build a new website. You’ve already decided that using a website builder is the right choice for you— a web designer is too expensive, and you don’t have the skills to build it from scratch.
Now you just need to decide on the best website builder package for you.
What’s Included in Website Builder Packages?
Website builder brands generally offer a number of different website builder plans that each package together different features, customization tools, website templates, and services. Since every plan is different, what’s included in a website builder package depends on the particular company you go with and plan you choose.
There are some common features and services you can expect to find in the website builder packages you consider.
Common Features Included in Basic Website Builder Plans
Most website builder packages you encounter will include most, if not all of these basic plan features. They’re some of the most essential things to look for in a website builder plan.
Part of what makes creating a beautiful website with a website builder so easy is the option to start with a design template. The web design template provides a basic structure for you to start with so you don’t have to build anything from scratch—you make changes to what’s there already. Any good website builder package you consider should offer a number of templates for you to choose from.
Good website builders provide an intuitive website editor that allows you to move items around on the page easily with the drag and drop function. When you want to move a button or image a little to the left, simply click on it and drag it to where it should go. It makes turning the template you choose into the website you imagine a simple process.
Ability to change colors and add original images
In addition to moving elements on the page around, you also need to be able to change out the color scheme to your preferences and include images that are unique to your site. A good website builder should let you select your color and fill in spaces on the page with a simple click. And it should make loading and positioning your original photographs or illustrations an easy process as well.
All the different elements of your website will take up some space. Each image and word requires some bit of storage, and bigger files like videos or audio will require more. Even the most basic website builder plans should provide some storage for you, although for free or cheap plans, it might not be much.
Even for website builders that are easy to use and generally work well, you may come up against an issue where you need help from a human. Any website builder package worth considering—particularly any that comes at a cost—needs to include access to customer service staff you can reach out to when you need help.
Often it’s more convenient to find your own answers though, and website builder plans should also include a library of educational resources such as tutorials, articles, or videos that explain how to use the website builder and all the different features included.
Premium Features Included in Some Website Builder Plans
While for some people, a simple website builder that includes little more than the features above will work just fine, for a lot of website owners, especially for those making a business website who want to run an ecommerce store, you’ll need a website builder package that provides more advanced features.
Here are some of the features included in premium website builder packages.
With free website builder plans, the company often makes money by displaying ads on your website. You have limited control over what ad shows up where and must accept a website that looks more cluttered and not as professional because of the cost of choosing that plan. One of the main benefits of paying for a better website builder package is getting that control back and knowing your website will be ad free (or only include ads that you profit from directly).
Once you register a domain name, that will be the main address people will find you with on the web. Choosing the perfect domain name that’s memorable is important for any website to have. Some website builders may come with a free domain name included—either one that’s a subdomain of the website builder’s domain (e.g. something like websitebuildername.yourname.com), or a unique domain (yourname.com).
There are branding and SEO (search engine optimization) benefits to having your own unique domain name. Website builder packages that don’t come with a domain name included in the cost may still make it easy for you to find and register one from within the platform.
Web hosting is a necessary expense for any website that wants to go live online. But it’s an expense you can save on if you go with a website builder package that includes it in the price. If you do go with a website builder plan that includes web hosting, make sure it comes from a web hosting provider that has a strong reputation in the industry for consistent uptime and speed.
If you send people emails from a Hotmail or AOL account, you look unprofessional. Gmail’s a step up, but it’s still not quite as impressive as sending an email from an address at your own domain name.
Many premium website builder packages include the option to create email addresses at your domain name. Sometimes they’ll allow just a limited number, sometimes you can create as many as you want, which is a useful option for large and small business owners that want all employees to have a branded email address.
Not all website owners will need eCommerce options, but if you hope to ever sell products through your website, then they’re essential. Some premium website builder packages specialize in eCommerce store features, providing shopping cart functionality, an easy checkout process, and a secure way to accept payments. If this is something you’ll need, it’s important to find a plan that supports it.
Mobile friendly options
Having a website that’s mobile friendly is no longer optional. A good portion of your visitors will view your website on a mobile device and, if it doesn’t look good or the functionality is lacking in that format, you’ll lose them. A bad mobile experience is also bad for SEO. A good website builder plan will include easy ways to create a website that’s mobile friendly, such as offering responsive website templates.
Supports multiple websites
Some website builder packages will allow you to use the builder to create multiple websites under the same plan. You’ll still need a separate domain for each, but you can do all the design work and monitoring in one place without paying extra.
Ability to take your website with you
Website builder plans typically use a subscription model, meaning that you’ll pay monthly or yearly for as long as you keep your website. If down the line you decide you want to switch to a different website builder, many plans won’t allow you to take what you’ve built with you. Some premium plans will let you export the website you have so you won’t have to start from scratch with a new plan.
For simple websites that don’t include many pages, a basic website builder plan that allows for one page or just a few will do the trick. But for more complicated websites that will include product pages, a blog, or lots of educational resources, you need the option to expand. Many premium website builder plans allow you to build websites with unlimited pages.
High level of storage
As previously mentioned, all website builders should provide some level of storage, but premium plans will often offer much more of it than basic plans. For any websites that will have a lot of pages, images, and media elements, having more storage will allow you to grow as you need without limitations.
The amount of bandwidth your website builder plan includes will affect how fast and consistently your site loads for visitors. This is especially important for websites that get a high level of traffic or include media elements that require more bandwidth to load, like high resolution images and videos. Premium plans usually include higher bandwidth so you can count on faster load times for your visitors.
Many website builder packages include access to an app store which offers a number of different apps you can add to your website builder to increase the functionality of your website. Add-on apps can provide new e-commerce website features, more advanced analytics, different ways to embed social media, and additional security options. Before settling on a particular website builder package, consider what add-on apps are available that may be useful for your website.
With so many websites online, getting noticed is a challenge. Search engine optimization is important because it’s one of the best ways to make sure people can find your website when they’re searching for the kind of information and products you provide.
While there’s a lot to doing SEO well, the right website builder package can make some of the initial steps easier with handy SEO features that enable on-site optimization, such as customizing your URLs, creating SEO-focused title tags, and adding image tags with target keywords.
If you want the ability to work on and update your website on the go, look for a website builder package that includes a mobile app. When you can easily make updates to your website from your phone, that provides flexibility to get your website done faster and more efficiently, no matter where you’re working from.
Even if creating your website is quick and easy with a website builder, that doesn’t mean you want to risk having to start over from scratch due to losing everything. To keep your website safe and avoid having to re-do work, consider a package that includes automated website backups or offers the option as an affordable add-on. You won’t have to make a point of remembering manual backups, and you’ll always have easy access to the last version of your website if you need to restore it.
Websites get hacked. It’s an unfortunate risk of putting yourself out there on the web. That’s why it’s so important to secure your website from hackers right from the start. You can reduce your website’s vulnerability with the help of security features like an SSL certificate and security software. Some website builder packages will include security features as part of the cost, or as add-ons you can buy.
Analytics give you a snapshot of how many people are visiting your website, how they find it, and how they interact with it once there. No matter what your website goals are, whether that be for a business or blog, following your website analytics is the best way to understand how well you’re achieving them and determine any changes you should make to do better. A good website builder package will provide access to analytics in your dashboard so it’s easy to check how your website is performing every time you log in.
The Cost of Website Builder Packages
As you’d expect, the more premium features a website builder package includes, the more you’ll be spending. Most basic affordable website builder plans start at around $4 a month and provide all the most essential features you need to build a simple website with just a few pages and elements.
For a more complicated website that will require a lot of pages, an e-commerce store, or more media elements, you’ll want to consider a website builder package that offers more of the premium features you need. These fall somewhere in the $10-$50 a month range.
Keep in mind that, in some cases, spending more on a website builder package can save you money by avoiding the cost of expenses you’d otherwise pay for separately. For example, no matter what, you’ll need to invest in web hosting for your website. If your website builder plan doesn’t include it, you’ll be paying separately for it. Carefully consider both the cost of the plan itself, and what you’ll be getting for that cost.
How to Compare Website Builder Plans in 4 Simple Steps
There are a lot of website builder plans out there. Trying to research them all to find the right one can be overwhelming. Here are a few tips to help you figure out how to hone in on the best one for you.
1. Figure out your priorities.
You’ll have an easier time identifying the right plan for you if you start by defining what you need. Some of the features listed above will be necessities for you. Some will be nice-to-have, but not required. And others will be completely inconsequential to the website you plan to build. Figure out which features fall into which category so you start your search with a list of what you need and want.
2. Research different providers.
Now go looking for website builders that offer the items on your list. You can easily rule out any plans that don’t provide your must-have features and compare the plans that offer your nice-to-have ones.
3. Consider a company’s different plans.
For website builder companies that offer packages that cover all the bases you need, also take a minute to look at their higher-level plans. Even though you may not need all the features offered in their more expensive plans right away, you want to have room to grow. If you’ll need those premium features later, it’s good to know you can easily upgrade with the website builder you choose now to get them.
4. Make your choice.
With your list and a little research into your options, you should be able to easily identify the website builder packages that come the closest to what you need for a price you can afford. Decide which of them is the best fit, and make your purchase.
Start Building Your Website
HostGator’s website builder offers users many of the features included in the list, including free website hosting from one of the most respected providers in the industry. If you want to get started with one of our website builder packages, sign up for our hosting services today.
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Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations? In this article, you’ll discover five Facebook Groups features you can use to guide engagement and conversations among your members. #1: Use Rules and Moderators to Keep Group Content On-Topic When you set up your Facebook group, it’s important to […]
The post How to Improve Your Facebook Group Community appeared first on Social Media Marketing | Social Media Examiner.
One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently.
In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.
Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
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Mark: Eric, here at Perficient Digital, we’ve developed advanced content marketing strategies for major brands that drive brand awareness and consumer interests, but we also use that content to gain big SEO wins for those businesses. Now, a question I hear a lot about that is, “Does it matter how frequently a company publishes content, at least for SEO purposes?”
Eric: Sure. It can make a difference, but it’s not the only factor.
Mark: What do you mean by that?
Eric: To answer that, let me tell you a tale of four sites, all in one single marketplace.
The chart that you’re looking at right now shows the number of content updates in a year for four companies in the same industry.
So, site one in this chart, even though the bar looks really, really tiny, is actually publishing three pieces of content a month, and site two is actually publishing 16 pieces of content a month, which most people would consider a lot. I certainly would. But, site three published almost 100 articles a month, while site four was publishing 500 articles per month.
Now, let’s look at the next chart.
This is a Searchmetrics search visibility chart over the past two years, and the green line is the brand that published five times more than the others, the biggest volume brand. It started out at last place. In fact, its site launched two years ago and by August 2018 had established itself as the dominant player in the market.
I believe that was solely on the back of the volume of content they were publishing, and their coverage of the marketplace with a great deal of depth and breadth.
Mark: That’s it then. That’s it, folks. The magic secret to SEO, outpublish your competitors. We’ll see you…
Eric: Not so fast. Let me tell you the rest of the story.
When you look at this chart, in September of 2018, the site that was publishing 500 articles a month suddenly sees a big drop in its SEO visibility.
So, it looks like that the September/October updates hit this site really hard. And like the rest of the updates that Google put out in 2018, there seemed to be this continual focus on content quality and how well you met user intent and those sorts of things.
Mark: So, they were cranking out a lot of content, but it wasn’t necessarily all that great?
Eric: Exactly right. So, I think what we see here is with the volume of content, they rode that wave up, but because it wasn’t good enough quality content, they kind of took the hit in the September/October updates, since Google continued to adjust their algorithms.
So, I think it’s really important to understand that hey, volume is great, content breadth and depth is great, but it better be good stuff.
Mark: Got you. So, what lesson can we take away from all this?
Eric: I think you have to have a lot of content on your site and really think about covering your market area in breadth and depth, if your goal is to have a strong role in the SEO results for Google.
But, if you don’t have the right level of quality, it will bite you in the end. So, now you have to set the balance between, “How do I get that coverage in depth and breadth, and really get a volume of stuff going out there so I get that coverage, but keep the quality really, really high?”
Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
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When deciding to go through the domain name registration process, you want to make sure that you are choosing a host that has your best interest in mind. This is why we recommend going with InMotion Hosting.
Not only do we provide a fantastic service, but we’ve been hosting domains since 2001, so we know a thing or two. Still thinking? No problem, let us show you why InMotion is the best option for you.
Continue reading Why You Should Register Your Domain Name with InMotion Hosting at The Official InMotion Hosting Blog.
Building a website used to be reserved for experienced developers, but with our Website Creator, you now have an easy website builder and hosting bundled together.
There’s no longer a need to have the years of knowledge, or thousands of dollars spent, to build a website from scratch. You can do it all on your own, and pretty easily.
As technology evolves, tasks are getting easier every day. From ordering an Uber to checking out at a store with your phone, streamlining has been taken to the next level.
Continue reading You Don’t Have to be Experienced to Build an Amazing Website at The Official InMotion Hosting Blog.
Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here.
But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience.
According to this article, “User onboarding is the system of actively guiding users to find new value in your product”. In simpler words, it is the process, through which a customer will remain engaged and through which, their customer lifetime value will increase.
In order to keep customers engaged and happy with your business, you’ll need to go through various aspects of marketing strategy, one of which is email marketing-the most foolproof and cost-effective method to date and of course, acquire an email marketing automation software.
Email marketing is the use of emails to promote your products or services.
Of course, in order for that to happen, one will need to use some kind of software, as these promotions are impossible to happen manually.
Which means that you’ll need the proper email marketing automation software, which is the software that will turn the email sending process from a manual one to an automated one, helping build an effective email strategy.
What makes User Onboarding Automations successful?
The goal of user onboarding is to soothe subscribers into your service and lead them further down the funnel. In other words, it aims to showcase your service’s value and keep the customer interested throughout their time as a customer/user.
By leading your prospect to that “Aha! Moment.”, user onboarding helps increase sales, which will help the brand remain relevant, even in the most competitive of industries. But this doesn’t mean that the sales will increase due to some magic sauce that will drive new customers constantly.
Rather, this will happen due to the fact that user onboarding creates loyalty within already existing customers. And retaining customers is the most cost-effective practice, as acquiring new ones is six times more costly.
But how could one retain customers in a successful manner through user onboarding?
Here are some characteristics a business or a service needs to keep in mind and optimize:
In a research conducted by MarketingSherpa a few years ago, more than 85% answered that they’d like to receive promotional emails at least monthly:
A/B testing will help you determine when the best time would be for you to send out those emails. Just make sure to get those variables right before you decide to go through with this.
Measure not only the correct time frame but also the correct time. Do your subscribers open their email between 14:00 and 19:00? If so, this is when you should send them out.
For example, retailers in the US noticed that the best timeframe for cart abandonment emails was 24 hours after the cart had been abandoned.
The graph below shows what the best time for sending out emails is, according to the credit reporting company, Experian’s data:
As shown, the best time of day for someone to send out an email would be between 4:00-8:00. You can read the full article here.
Behavioural email strategy
The graph below shows clearly that subscribers prefer receiving emails based on the previous interactions they’ve had with your business, rather than random emails that have to do with the latest news and don’t offer value that feels like it’s tailor-made and personal.
Of course, the first thing you’ll need to do would be to acquire the prospect’s email. A nice and tried and true-solution would be using a popup, which may be hated by lots of people, but it has been proven to drive more sales and conversion.
CTAs that entice users to engage
Take a look at the CTAs you’ve used in your latest email.
If the subscribers have interacted with your CTAs, then you’re half-way there. But you’ll need to keep providing value that is consistent with your CTA and will make them want to see more of what you’ve got to offer. “Get the free trial” is one thing, but “Get the free 1-month trial” makes the subscriber think of all the possibilities after his free month.
If they haven’t interacted with your CTAs, then you’ll need to think of alternative catchphrases to get your reader’s attention. Again, A/B testing will give you an edge when it comes to that.
Consider showing your subscribers the kind of value your product or service can offer them, using language that will be clear and simple but not plain – your newsletter needs to engage and stand out.
When you decide on the specifics, go ahead with picking out an email marketing software, as Gmail can allow you to send out very limited emails before banning you.
Why should you pick a User Onboarding Automation?
There are a number of reasons behind that, but here are the main key points that you’ll need to keep in mind while coming up with your strategy:
Automated tasks are more practical and precise
There can be a large number of mistakes when it comes to manual tasks, hence the need for automation. Just decide on what the task at hand will be each time, set it and have it go on loop for a specific time period.
For example, this loop could include sending out a welcome email, a check-in email and lastly, a last-chance email. You could play with the variables, change the timeframes, times of day, subject lines, all that in favour of data.
This loop will gather data, going through all the possible scenarios at any given time-data that you’ll need in order to determine the key factors of your strategy.
Automated onboarding eliminates the chances of mistakes
As we said above, automation limits the number of mistakes and practically eradicates them. If you need to have data-driven results, automation should be your go-to solution.
Mistakes can occur, not only while extracting and analyzing data but also during the data entry process.
Play with the parameters, think of different variables and get creative. The better the automation, the more the data, the more data, the more accurate the result.
Analytics: A powerful tool
Analytics can provide your business with data and feedback on onboarding drop-outs. This will help you track unsuccessful tactics and make the necessary changes.
What are the outcomes of your strategy? Analytics will help you answer that question and make data-driven decisions. What is more, with analytics, you can determine the metrics you should be tracking and the KPIs your business needs, from the time users take to complete your onboarding process, to the percentage of users who use your service again, after the onboarding process is completed.
Three examples of successful User Onboarding Automation
We decided to use the cases of Netflix, Wistia and Etsy as examples that showcase how user onboarding can be successful.
One of the most popular subscription services for TV shows, with 139 million paying subscribers, Netflix’s popularity is not just luck.
The product’s user onboarding is one of the best ones, starting with a CTA that gets the user to click the “join” button first, select tier and then enter an email. After a little bit of personalization, the subscriber is good to go, as Netflix’s emails are personalized, based on the preferences of the user and their interactions:
This is the first email the user receives when they subscribe to Netflix. It’s got all the personal information a user needs to know, even the date when their free trial ends.
Here is an example of how Netflix suggests what a user should watch:
So, we’ve got a suggestion and related suggestions at the bottom. It’s a very simple, yet very effective tactic: Assuming the user doesn’t like the suggestion, there is more where that came from!
Also, the service sends out emails every time that a user disengages, enticing them with personalized options, reminders on when a user’s free month is going to end, even their cancellation emails suggest that the user can and should come back whenever they may need. Like this: So, it’s clear that Netflix, which is one of the most popular platforms at the moment, uses behavioural email strategy to keep the customers engaged.
Another popular platform, Wistia is a very nice solution for users that need to somehow create and manage a large video library.
Starting with popping pastels and a simple CTA, the user creates an account and then personalization begins. They are asked what their main goal with Wistia is and what kind of experience they have when it comes to business videos. The whole process lasts about a minute or two.
The emails are, again, personalized and sent infrequent intervals that aim to inform and showcase, allowing the user/reader to pick out the topics they’d like to know more about. Here’s proof:
Etsy is an eCommerce boutique store that sells various handcrafted items from people around the world. So long as something is handmade, Etsy is interested and it’s pretty good at making others interested as well!
Etsy is really good at making users engage. The first step is, of course, subscribing to their website. And this is the email you’ll receive:
The second step would be personalization. However, you’re not required to personalize. Simply, Etsy will suggest that you should save this or that in your favourites for later, as you’re browsing.
For example, most of my saved items are vintage dresses/jewellery and stationery. Look at the two follow-up emails I received at some point:
Stationary and vintage products were the basis of the emails sent to me by Etsy.
But there’s another little interesting tidbit that made Etsy what it is. If the user doesn’t add anything in their favourite items, it’s okay, as the website will point them in another direction: the Editor’s Picks one.
User Onboarding per Industry
The basic principles may apply to all industries more or less, but it would be best if we pointed out how some key aspects work in some industries:
Welcome emails are important, as they raise brand awareness and help potential customers remember the brand and the name. A clear CTA like “Shop now” or “Take a look” will entice them.
But let’s assume they haven’t interacted with your brand. Maybe you should consider sending them another email now, one with offers that they simply won’t be able to refuse. Create urgency by including an expiration date for your offer.
Since cart abandonment is an issue many E-commerce sites face, send them an email to re-engage them, reminding the customers of their carts and offering similar products that could perhaps be on sale.
Pro tip: This article will help you if you’re a start-up owner.
Software as a Service (SaaS)
A welcome email will work in your favour in that case as well. A friendly and easy-going look and feel would be the go-to solution for this category, with a CTA like “Show me around”.
If the user hasn’t interacted with the product yet, do it like Dropbox! Send them a check-in email to remind them that they haven’t used the service. Like this:
If this doesn’t work either, go for the “Last chance” email. Tell the customer that their account is about to expire and remind them of the value of your product. Ask them if they’d like to extend the experience or if they’d like to leave some feedback.
Pro tip: How would you like this article for further reading?
Publishers or Agencies
Buzzfeed could be a case study for that category, as it allows users to pick out the categories they’d like to receive newsletters for, thus personalizing the experience.
The newsletters are not only personalized based on the user’s picks but also personalized based on interactions, as every newsletter comes with different suggestions.
What is more, Buzzfeed works with referrals and the unsubscribe option is exactly where the subscriber can find it but doesn’t draw any attention.
Pro tip: See what’s up with content management and WordPress’s latest update.
How to design a User Onboarding Automation
And now that we’ve completed our guide, it’s time to give you some tips in regards to the designing process.
The first thing you’ll need to do is get to know your user and map out their experience with your product. Create user personas, conduct surveys and test away. The data you’ll gather will give you a clear idea of where things could go or have gone wrong.
That same data will help you find new ways to reduce friction and eliminate the risk of users losing interest in your product or service.
Use hooks through your CTAs. Communicate your product’s value clearly, but leave something to be discovered. Again, testing here is very important, as it will help you determine which “ethical bribes” and which CTAs work best.
And while we’re at it, educate your users with online assistants and give them tutorials to help them learn the basics.
Personalize as much as possible. Have users enter their preferences in your platform and use the data accordingly.
And for those emails: Users will be expecting a welcome email and first impressions count. Be consistent with your newsletters. Send your users emails with clear CTAs that will be consistent with your brand voice, send check-in emails that will entice them and “Last chance” emails that will make them think.
User onboarding is something that will help your business thrive, but it’s not an app or a service.
Rather, user onboarding is a mindset, a process that every business and service should keep in mind when planning their strategy if they want this strategy to be successful in the long run.
Of course, bringing your business online should be your first step. And when you do, make sure you find the one place that has it all!
Whether you’re about to launch your first website or you’re an old pro with several under your belt, web hosting services can be confusing. There are countless different hosting providers out there. Most of them offer several different types of hosting options. And, frankly, they all sound pretty similar if you don’t speak “tech.”
Even if you don’t understand what web hosting is, you probably do understand what it does for you: it makes your website accessible via the Internet and keeps it up and running smoothly.
Continue reading What To Look For In Your Web Hosting Plan at The Official InMotion Hosting Blog.
Shared hosting is a popular option for many people who are looking to start an online presence with the creation of their first website. Shared hosting involves placing your website and its data onto one network server that has other websites stored on it as well. This network server will power your website and make sure that it is accessible on the Internet.
But does shared hosting provide you everything that you will need for your particular website?
Continue reading Does Shared Hosting Provide Everything I’ll Need? at The Official InMotion Hosting Blog.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests […]
The post New LinkedIn Ad Targeting Audiences appeared first on Social Media Marketing | Social Media Examiner.
Developers, marketers, and technologists will head to Austin in June for the annual WP Engine Digital Breakthrough Summit. This event brings together some of the most prominent marketers and innovative thinkers who use WordPress for two days of knowledge, collaboration, and networking. Last year’s summit was chock-full of cutting-edge topics including AI, voice technology, AMP,…
The post An Early Look at the 2019 WP Engine Summit appeared first on WP Engine.
Cloud VPS hosting and Managed VPS each have their own distinct advantages, so it can be difficult to know which one to choose. You may find yourself tempted to just go with the first option you look at, just to get the decision off your plate.
But when it comes to choosing a hosting service for your business website, it pays to avoid a hasty decision. Why? Because your hosting service directly impacts both the performance of your website and customer satisfaction.
Continue reading Benefits of Cloud VPS vs. Managed VPS at The Official InMotion Hosting Blog.
Welcome to Part 3 of our series, Getting Started with Drupal 8. Go here for Part 2. Last entry, you learned the basics of creating content, adding images, and dabbled in your first themes and modules. Before we start adding more your content — and we will in Part 4 — let’s look at some… Continue reading →
In today’s fast-paced world of internet business, many people realize that they must have an online presence to survive. To that end, many people starting out online are not sure if a shared hosting provider is the right choice for them or if they should choose another package such as a VPS or dedicated server.
If you are running a small business and you have decided to take the plunge and set up a website, here’s what you need to know when you decide what type of server you will need.
Continue reading Is Shared Hosting Right for My Business? at The Official InMotion Hosting Blog.
The post How to Add Live Chat to Your Website for Free appeared first on HostGator Blog.
A few years ago, a live chat service on your website was often considered a luxury. Now that the age of technology is here and customers are always able to access our sites from their smartphone, laptop, or tablet, a chat box is more important than ever before.
Customer Think estimated that live chat use will grow a staggering 87 percent from 2017 until the end of 2018. If you’ve visited virtually any website that sells a product or service in the past year, it’s easy to see that they were spot on. Everyone is offering live chat as a way to retain customers, boost sales, and improve the overall customer experience.
If you’re looking for a way to install live chat on your website, you’re in the right place. There’s a wide selection of paid live chat applications out there, but we are going to show you the best way to add a free chat software to your website.
Picking Your Live Chat Application
Before you can add live chat to your website, it’s important that you decide on the chat program you would like to use on your site. There are plenty of software types to choose from, but we are going to use Fresh Chat for this example.
Fresh Chat offers free chat software for your website with increasingly useful versions for business owners who want to get more from their chat service. We are going to show you how to add the ‘sprout’ version today.
The free version allows you to add 10 team members to your chat program so you can handle customer requests with ease. The other tiers allow you to add additional members and really flesh out your live chat functionality as your business grows.
Here’s how to get started.
Step 1: Sign up for Fresh Chat
The first thing you should do is sign up for an account on the website. After landing on their homepage you can sign up by entering your email address on the top right side of the screen.
You’ll get an email asking you to confirm your account while getting redirected to the Fresh Chat Inbox. Check your email and activate your account to continue.
Once activating your account, you’ll get redirected to a page that asks for some basic information to get your account set up. Enter in your information in each text box like your name, phone number, company name, and your password. Click activate and login to continue.
Step 2: Integrate Fresh Chat
Now that you’ve activated your account, it’s time to link your Fresh Chat account to your website.
If you click ‘integrate now’ on the top of your Fresh Chat dashboard, you’ll get simple directions on how to integrate the chat service on your company website.
Here’s how it works.
From your website back end, copy and paste the provided code into the <Head> section in order to allow Fresh Chat to communicate with your site (and your users!).
Next, you’ll need to add this code snippet before </BODY>
The last step here is optional, but if you would like to add the ability to track individual users, use the code before in your </BODY> text.
Step 3: Add Team Members
Now that you have connected your website to your Fresh Chat account, it’s time to start adding team members. As previously mentioned, you can have up to 10 team members on the Sprout account.
From the Fresh Chat dashboard, click on the gear icon labeled Settings on the bottom left side of your navigation panel. This will open up all of your account settings.
Under configure, click on team members to open up the team manager menu.
Now you can add up to 10 agents by clicking the blue ‘add a team member’ button on the top of the team management page.
You’ll have to enter in information such as their name, email address, and role on Fresh Chat. Here is an example team member we added.
Once you’ve entered in all of the information for your new team member, click save to add them to your account. They will receive their own confirmation email letting them know that you’ve added them to the team.
Step 4: Customize Your Chat Window
Now that you’ve added Fresh Chat to your website and set up your team, you can now customize how your chat window looks on your website.
Simply go back to the settings page from your dashboard and click on ‘web messenger settings’ and click the customize appearance tab to change the appearance of your chat window.
After tweaking the customization options, you’ll be able to preview your new chat box on the right side of the screen. Here is one that we put together.
Get Started with Live chat
That’s all there is to it!
If you follow these steps you’ll have a functioning chat function available on your website for your customers. There are plenty of great benefits to adding live chat to your website. The ability to directly communicate with customers can improve your lead generation efforts and help bring customers down your sales funnel.
As your website grows, you may want to consider upgrading to a premium Fresh Chat plan. The additional tiers allow you to add more team members, gives you more freedom to expand on the chat framework you’ve created here, and makes it easy to track your analytics for improved customer experience.
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The post How to Create Your Website Navigation Menu appeared first on HostGator Blog.
Are you building your first website? Or maybe you’ve had a website for a long time and it’s time for a refresh.
Either way, pay special attention to the navigation menu, as the navigation menu can be the most important part of your website – even more important than the design.
A website navigation menu can be the most important element of your website because it is the main index or digital catalog that people will use to find content on your website. A navigation menu is often organized as a tool bar at the top of a website or on a sidebar, or as a drop-down navigation menu that nests topics under main categories.
Often times the website navigation menu gets overlooked as an important tool that requires strategy. Instead, it’s often a “dumping ground” for every page of your website.
Some people will argue that every page on your website should be listed in the navigation menu. But the main point is that you should spend time organizing your navigation menu so website visitors can easily find their way around your website.
4 Steps to Create a Successful Website Navigation Menu
1. Determine the goals of your website.
Ultimately, your website should reflect your business’ goals. The biggest piece of strategy to consider for your website is:
What do you want people to know or do as a result of visiting your website?
Every website is unique so your answer to this question will be unique as well. But your website visitors should be able to easily understand what you want them to do, and they should be able to easily access that information.
If you run a website for non profit organization, you may want people to sign up to volunteer, or donate money to a fundraiser. If your main goal is for people to sign up to volunteer, add a big “volunteer” button on the navigation menu that is visible on all pages of your website. If you have an online store, you may want them to browse your online catalog and purchase at least one item. If you are a restaurant, you may want them to view the menu and call to book a reservation.
Whatever it is that you want visitors to know or do as a result of visiting your website, make sure that “action” is easy to find and easy to complete.
The Texas 4-H organization implemented this strategy by adding a “volunteer” button to the main navigation and a highlighted button for “Join Texas 4-H” so website visitors can quickly find the action to sign up to join or sign up to volunteer.
Consider writing the button text or navigation menu item as an action item such as ‘browse online catalog’, ‘shop online’, ‘sign up to volunteer’, or ‘donate today.’
2. Create an “about us” page
Every website should have an “about us” page for a few different reasons. First, people will use the “about us” page to learn more about your business, who you are, and what you do. Second, the “about us” page is important for your search engine ranking since the page will include an overview of your business with important search keywords.
Make sure you include important words or services that people would be searching for in order to find a business like yours. The “about us” page is often the longest page on a website, and gives you the biggest opportunity to maximize your chance for search engine ranking.
Your “about us” page should tell your story, establish credibility, showcase your work, and quickly review the services or products you offer. Click to read more about how to create an awesome about page for your website.
3. Create a “contact us” page
Every website should also have a “contact us” page. A contact us page is an easy way for people to find important information on how to reach you – either by email, phone, or a physical address.
Make sure that this information is cohesive across all of your online entities. For example, you should reference your physical address online in exactly the same way on your website, Facebook page, and your Google My Business page. Cohesive information will help search engines verify your business and identify that each page (website, Facebook, Google My Business) should be attributed to your business.
The HostGator contact page includes the various ways someone might be interested in contacting us, but the main header prominently features a phone number and chat as those are the primary contact methods for our customers.
4. Organize a catalog for your business type
Does your business sell products or offer services? Maybe you do both…
For example, a jewelry store could offer jewelry products for sale, and also services such as jewelry design or jewelry appraisals. Either way, make a list of all the things you do or sell and organize them by categories based on how people would shop.
Read more ideas on how to organize product categories for your online store. You can also use these ideas to help organize your services categories.
Designing Your Website Navigation Menu
The website navigation bar is the main method people will use to browse your website, if you do it well. If you don’t take the time to organize your naivation menu, website visitors can quickly become confused or frustrated and leave your website for a competitor.
No matter what type of website you have, the main navigation menu should quickly highlight your business so website visitors can see what you do, what you offer, and what you want them to know or do as a result of visiting your website.
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The new gTLDs that contributed to a 33% spike in the total registration numbers during the March Madness promo made their presence known in a big way in the month of March. A 299% jump in the registrations of .FUN helped it score a spot in the top 5 along with .ONLINE, .TOP and .XYZ, the new entrants .TECH and .SHOP made it to the top 15 list with a 500% and 127% climb in its registration numbers respectively.
Let’s dive in further to find out which new gTLDs were trending during the month and made it to the top 15!
New gTLD Report – March 2019
*Registration Numbers Facilitated by ResellerClub
.ONLINE: With a 25% spike in its registrations, .ONLINE was able to retain its top spot in the trending list of new gTLDs. This radix new gTLD which has shown consistent growth in the global market grabbed a 16% share of the total new gTLDs registered in the month of March. .ONLINE was being sold at a promo price of $6.99.
.TOP: .TOP was able to hold onto the second spot in the month of March, as this new gTLD witnessed a 22% jump in its registrations. .TOP that was running at a promo price of $0.99 occupied a 12% share of the total new gTLDs registered. The increase in number of registration of this new gTLD can be attributed to the global markets.
.XYZ: Similar to .ONLINE and .TOP, this new gTLD was also able to hold on to its spot in the list of trending new gTLDs during the month of March. .XYZ that has been successful in connecting with the generation of internet users witnessed a 20% spike in its registration numbers. This new gTLD that was running at a promo price of $0.99 was able to grab an 11% share of the total new gTLDs registered.
.FUN: Registrations for .FUN rocketed 299% during the month of March. It was due to this huge leap in its registration numbers that helped .FUN secure a spot in the top 5 in the list of trending new gTLDs for the first time. This new gTLD that was being sold at a promo price of $0.99 was able to grab a 10% share of the total new gTLDs registered in the global markets.
.SPACE: This Radix new gTLD that was able to secure a spot in the top 5 after quite a while, witnessed a jump in its registrations to a whopping 90% during the month of March..SPACE occupied a 7% share of the total new gTLDs registered while being sold at a promo price of $4.99.
The registrations of the new entrants .TECH and .SHOP saw a massive jump of 500% and 127% respectively in the month of March . Along with these new gTLDs, .LIVE was also able to retains its sixth spot with a 40% jump in its registrations, followed by .SITE that saw a 16% growth in its registration numbers.
Here’s a peek into the exciting domain promos we’ve got lined up for the month of April:
Get your customer’s business online with a .SHOP domain extension at just $6.99.
Resell the all time trending domain extension .ONLINE at just $3.99.
Connect your customer’s business with the different generations with a .XYZ domain at just $0.99.
And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business.
You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!
Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the […]
The post Facebook Groups: New Features for Businesses appeared first on Social Media Marketing | Social Media Examiner.
The post 4 Great Examples of Video Content that Converts on Social Media appeared first on HostGator Blog.
They say, “Content is king,” but that’s only true if you are creating the right type of content for your target audience. And when it comes to social media marketing, it’s all about video content.
Text and blog content will always have a value and place of its own, but video is getting all of the attention, buzz and engagement when it comes to Twitter, Facebook, and Instagram users. When used correctly, it’s also been a huge influencer in higher site conversions as well.
With this in mind, today we are going to be looking at four different ways to create video content for your social audiences, while also growing your reach, conversions, and engagement in the process.
1. Create Videos Based on Current Events and Existing Viral Content
One of the many benefits to focusing your efforts on video content, is that most of the time a lot of the work is already done for you. With blogging, whall of your content has to be original, but things are completely different with video and images. Everyone is always sharing the same stuff, and making memes, and we often really never know who the original creator or uploader was.
A perfect example of this can be seen here. We’ve probably all seen the video of the people in the boat, who aren’t sitting down and are going way too fast. End result, they fly all over the place and the video goes viral.
But the reason why this particular example is so perfect, is because “Rick Lax’s Favorite Videos” (which currently has 1.6 million Facebook fans) is killing it with videos that have already gone viral. They simply add their own text and commentary to each and republish them under their own channel. This video example alone has more than 50k shares and over 17 million views.
2. Grab Attention with Whiteboard and Text Animation Videos
As wonderful as video can be for social media, it’s not simply a matter of uploading a video and then seeing results.
When the thought of video comes to mind, many people shy away because they either have no idea how to create them, or they don’t want to spend a lot of money on a design team. Just like anything else, you need to create content that grabs the attention of your audience and makes them want to stop scrolling through their news feed.
An excellent way to accomplish this is through the use of whiteboard and text animation videos. These types of videos are also very affordable and easy to make. Using a tool like mysimpleshow makes the video creation quite simple, as you just need to grab images, add text, and then move them around to your liking. Then, once you find an idea and concept that works with an audience, you can continue to tweak and customize it until it’s perfect.
If there was ever an example for how important and effective animation and explainer videos are, this video is it. I don’t know many people that actually care how deep the ocean is, or would even spend 10 second to read about it… but when it’s in visual form, it can result in millions of views and new social followers or customers.
If you aren’t too familiar with the concept of whiteboard and animation video, or how you can start using them for your own brand or business, check out this article with 17 great examples.
3. Develop Brand Mentions with Industry Experts and Video Interviews
How many times have you visit a top influencer blog or online marketing guru site and then started seeing their advertisements and videos on Facebook? It happens all the time, and we will actually cover this in more detail in the next point.
What I want to focus on now however, is the importance of video branding and visual association with other experts and trusted brands within a given niche.
These videos work well for many reasons. They improve brand awareness and build reputation points as well. It’s not just about people searching for your videos. It’s also about them searching for who you might be doing an interview with. There are a number of tools out there to help with the tracking of social media mentions, while also providing you with some valuable data on who the top experts are within your space — which could lead to more interview and partnering opportunities.
The best examples of these co-branded videos are often seen with one-to-one video interviews and webinars, which are then turned into sponsored content on social media. It’s usually Q&A for the first half, then upselling for something in the second portion.
If you see someone interviewing or having a chat with someone else you know and trust, you are also more likely to follow and trust them as well. Plus, think about how many people you could be reaching when the person you are interviewing also shares it with their audience.
This is something Russell Brunson has been doing for a while to grow his company. Head over to his YouTube account and you can see one of his interviews with Tony Robbins. Once you have something like that in place, you can keep marketing it and milking it for all it’s worth — since Tony is such a well-known and trusted name.
Also, once you start to secure bigger names for interviews and JV opportunities, it will make the process of bringing in other influencers much easier. By using social media to host and promote this content, you are also growing a community forum around the content with comments, questions, and sharing.
4. Set Up a Remarketing Video Campaign
We’ve covered a bunch of different ways to create video content, but not so much on how to effectively target your audience. As with all advertising, it’s ideal to show your best advertisements and ad copies to audiences that are already familiar with your brand or what you have to offer.
Once again, this is where the magic of social media advertising comes into play once again.
Through the use of remarketing, one can create an ad campaign that will deliver specific advertisements to audiences that have either been to your site and left, subscribed to your mailing list, or are already a follower of your social accounts.
These types of video campaigns are ideal with upselling and bringing users back to complete a process they might not have acted on. These are commonly used with webinars as well, often being reminders that a webinar offer is closing and to act soon.
There are many different methods for setting these types of campaigns up, and Adespresso has an excellent guide on the different options available. Through the use of custom audiences, you can even create campaigns and retarget users based on how much of your video they watched.
Another great thing about remarketing ads is that your advertising dollars are spent more efficiently. Since your ads are being seen by people that are already interested in something you offer, they are more likely to click and buy. Not only can this lead to increased conversions, but also lower ad costs as a result of a much higher click through rate.
Video is Here and It’s Also the Future!
After skimming through each of the video creation and marketing examples laid out above, you should have some nice ideas for implement similar concepts into your own business and brand.
The concept of using video to create content and target your audience is nothing new, but the methods in which you are reach, engage and upsell your video marketing is.
Be sure to start using these methods today, as video isn’t just here right now… it’s also the future of all online, offline, and social media engagement.
Get started with these 7 video ideas every business should feature on their website.
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