To help keep you up-to-date with the latest news and ideas from the industry, we have compiled the latest articles from industry leaders and corporate blogs. New content is pulled hourly from each blog's RSS feed. The article links will take you directly to the related blog.
We are now seeing dozens of businesses sign up on Bizyhood each day to “claim” their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many local SEO mistakes that people make. These misconceptions make efforts to improve Local SEO more difficult! We’ll clear a few up for you.
If you're looking to aggregate social media posts about your brand and utilize them for your own marketing efforts, you need to check out Livefyre Studio, a social content marketing platform that allows companies to engage consumers through real-time user generated content.
Using social media to promote your business can be one of the lowest cost channels in your marketing toolbox. But realizing business benefit demands that you have a plan - here are the key steps to take in devising an impactful social media strategy:
In operation since last year, Facebook’s IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.
Buzz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype machine. In this sense, social media is the perfect vehicle for such amplification – social is, after all, the greatest word-of mouth engine we’ve ever had access to.
Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. “… With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse,” writes Daniel Zeevi.
If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture.
What do you do when someone posts something negative about your brand online? Do you respond straight away? Do you ignore it? In this post, Chris Syme present five elements that need to be addressed as part of any social media crisis plan.
The latest Social Media Today webinar focused on the topic of "Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider, Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.
Each organization should have some type of crisis management plan. Ashley Madison, a site catered to people in committed relationships wishing to have an affair, has been hacked. Although it’s hard not to say, “What goes around comes around,” when thinking of all those people who were unfaithful or at least contemplating being unfaithful to their partners, it is still a public relations crisis situation. So, what should Ashley Madison do?
While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening roster of republican presidential wannabes.
The study broke down parents’ social media behaviors into a variety of behaviors and ranked how likely parents were to use social for those behaviors. In terms of connecting with other parents on social, mothers in general were much more supportive of other parents, with 53 percent to fathers’ 33 percent reporting they are very likely to use social to respond to “good news” about other parents’ children. 35 percent of mothers, and 28 percent of fathers, were very likely to use social to respond to parenting questions posed by other parents.
It was a great pleasure last year to interview Ethan McCarty, who, along with Susan Emerick, did so much for listening (the IBM Design Labs) and employee advocacy in IBM Global Marketing. McCarty is moving to Bloomberg, where without doubt he will make his mark.read more
The most common excuse for small businesses not being active on social media is almost always that there isn't enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that's just taking care of the everyday run-of-the-mill stuff to make sure that you'll still be open for business next week.read more
When you are running a business you need to keep an extremely important thing in mind: no matter what you do, you will never be able to satisfy everybody. A lot of people will continue to post negative reviews about whatever you do. No matter what they feel, you need to care about it. read more
"Dear Socially Stephanie: I'm currently working on an app. While the launch is still some time away, what should I be doing to prepare? I want to get as much excitement around the app as possible before the launch and then go hard once it launches to make sure I get a lot of downloads from the get-go. Do you have a strategy I could follow?"read more
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? read more
Sites like Facebook and Instagram can quickly become catalysts for change because they allow messages to reach far and wide in just a few seconds. In fact, Facebook will soon expand the availability of a tool people can use to proudly call themselves voters.read more
Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.read more
It is predicted that the Internet of Things will encompass over 50 billion devices by the year 2020, and as more and more devices are made “smart,” we’re going to start seeing some fairly drastic changes in the way that our world works and how we interact with it.read more
The Industry Buzz section is divided into three major sections, which is then subdivided into smaller sections.
Corporate Blogs which include official blogs from web hosts, registrars, search engines and other related sites.
Magazines & Blogs include interesting websites related to the hosting industry, but not necessarily from official company blogs.
Industry Leaders include personal blogs from important industry leaders, such as employees from Google and WordPress. These blogs sometimes include insights on how industry leaders think, but also may contain topics not related to hosting.