Social Media Today

Five Local SEO Mistakes and How to Avoid Them

We are now seeing dozens of businesses sign up on Bizyhood each day to “claim” their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many local SEO mistakes that people make. These misconceptions make efforts to improve Local SEO more difficult! We’ll clear a few up for you. 

Facebook-Commissioned Data Highlights Areas of Focus for Automotive Marketers

In operation since last year, Facebook’s IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.

How Hollywood is Utilizing the Power of Social Media Influencers

​Buzz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings  - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype machine. In this sense, social media is the perfect vehicle for such amplification – social is, after all, the greatest word-of mouth engine we’ve ever had access to. 

9 Things You Need to Immediately Stop Doing on Facebook

Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. “… With great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse,” writes Daniel Zeevi.

Happy Employees Make Better Companies [INFOGRAPHIC]

If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture.

Social Data Made Simple: Getting Started with a Strategy

The latest Social Media Today webinar focused on the topic of "Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider, Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines. 

PR: How Ashley Madison Can Earn Trust Back

Each organization should have some type of crisis management plan. Ashley Madison, a site catered to people in committed relationships wishing to have an affair, has been hacked. Although it’s hard not to say, “What goes around comes around,” when thinking of all those people who were unfaithful or at least contemplating being unfaithful to their partners, it is still a public relations crisis situation. So, what should Ashley Madison do?

This Week Summed Up in Two Words: Sharks, Feuds

While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening roster of republican presidential wannabes.  

Pew Study: Majority of Parents Rely on Social Media for Parenting Advice (Especially Mothers)

The study broke down parents’ social media behaviors into a variety of behaviors and ranked how likely parents were to use social for those behaviors. In terms of connecting with other parents on social, mothers in general were much more supportive of other parents, with 53 percent to fathers’ 33 percent reporting they are very likely to use social to respond to “good news” about other parents’ children. 35 percent of mothers, and 28 percent of fathers, were very likely to use social to respond to parenting questions posed by other parents.

Social Media for Your Business: Finding the Time

The most common excuse for small businesses not being active on social media is almost always that there isn't enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that's just taking care of the everyday run-of-the-mill stuff to make sure that you'll still be open for business next more

Socially Stephanie: How to Market Your Mobile App

"Dear Socially Stephanie: I'm currently working on an app. While the launch is still some time away, what should I be doing to prepare? I want to get as much excitement around the app as possible before the launch and then go hard once it launches to make sure I get a lot of downloads from the get-go. Do you have a strategy I could follow?"read more

6 Tips to Boost Your Twitter Conversations

Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ more


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