Social Media Examiner

How to Use TikTok Analytics for Business

Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need to have a TikTok Pro account. If you […] The post How to Use TikTok Analytics for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Facebook Ads: 4 Ways

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […] The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner.

Facebook Shops and Shops on Instagram: New Business Tools for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd. Tune Into the Social Media Marketing […] The post Facebook Shops and Shops on Instagram: New Business Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Organic Reach: How to Develop an Engaged Following

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business […] The post Facebook Organic Reach: How to Develop an Engaged Following appeared first on Social Media Marketing | Social Media Examiner.

Social Media Marketing Strategy for a Multi-Location Business

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to extend your business operations into different markets (countries, states, cities, or […] The post Social Media Marketing Strategy for a Multi-Location Business appeared first on Social Media Marketing | Social Media Examiner.

How to Retarget Facebook Ad Traffic for Conversions

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook […] The post How to Retarget Facebook Ad Traffic for Conversions appeared first on Social Media Marketing | Social Media Examiner.

8 Instagram Stories Hacks to Give You a Creative Edge

Want to give your Instagram stories a creative edge? Looking for hidden features to try out? In this article, you’ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more. To learn how to make the most of the brush […] The post 8 Instagram Stories Hacks to Give You a Creative Edge appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Live Streaming for LinkedIn Events

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss […] The post LinkedIn Live Streaming for LinkedIn Events appeared first on Social Media Marketing | Social Media Examiner.

Local Business Marketing in Uncertain Times

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast. Bruce is a local business marketing pro. He’s the host […] The post Local Business Marketing in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner.

How to Make Videos People Will Watch on Social Media

Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media. Note: This article assumes you have the basics in place for filming and producing social media video. […] The post How to Make Videos People Will Watch on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Produce High-Quality Videos for Social Media

Need to do more with social video? Wondering how to increase the quality of your videos? In this article, you’ll discover practical tips to produce polished videos that perform well on social media. #1: Look Better on Camera I’m sure you’ve seen many social media videos where the person is looking down at the camera, […] The post How to Produce High-Quality Videos for Social Media appeared first on Social Media Marketing | Social Media Examiner.

2020 Social Media Marketing Industry Report

Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 12th annual social media study, we surveyed more than 5,200 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […] The post 2020 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner.

New Pinterest Tools for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest, Jennifer Priest. Tune […] The post New Pinterest Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Using Facebook Ads in Uncertain Times

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist. […] The post Using Facebook Ads in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products? In this article, you’ll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects. Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions? When marketers think of Facebook […] The post How to Use Facebook Lead Ads to Book Virtual Shopping Appointments appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Valuable Facebook Lookalike Audiences

Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads. Why Increasing the Lookalike Percentage Doesn’t Work for Scaling Facebook lookalike audiences let you reach a large number of people […] The post How to Scale Valuable Facebook Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up Instagram Gift Cards Stickers

Want to offer gift cards on Instagram? Wondering how to set up and use Instagram Stories gift card stickers? In this article, you’ll discover how to sell gift cards on Instagram. About Selling Gift Cards via Instagram To support businesses in selling online, Instagram has made it easier to sell directly to their audience (and […] The post How to Set Up Instagram Gift Cards Stickers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Live Video Updates: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms […] The post Facebook Live Video Updates: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Reclaim Lost Habits and Start New Ones

Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He […] The post How to Reclaim Lost Habits and Start New Ones appeared first on Social Media Marketing | Social Media Examiner.

Beginner’s Guide to Successful Facebook Ads

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available […] The post Beginner’s Guide to Successful Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

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