Social Media Examiner

6 Tips to Improve Your Facebook Page

Do you want a highly effective Facebook page? Do you know which elements make up a good Facebook page? While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements. In this article you’ll discover the six elements of successful Facebook pages and [...]This post 6 Tips to Improve Your Facebook Page first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

5 Ways to Connect With Your Fans Using Visual Content

Do you give your customers the best information in the simplest way possible? Are you connecting with your fans through visual content? Pictures and video can inspire and amaze your audience in a way text just can’t. In this article you’ll find five ways you can use images and video to connect with and add [...]This post 5 Ways to Connect With Your Fans Using Visual Content first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

2014 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or podcasting, or put more effort into blogging? In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a [...]This post 2014 Social Media Marketing Industry Report first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

3 Steps to Promote Your Blog on Pinterest and Facebook

Would you like to drive more traffic to your blog from Facebook or Pinterest? Are you optimizing your blog posts for social shares? Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold. In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins [...]This post 3 Steps to Promote Your Blog on Pinterest and Facebook first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Facebook Audience Insights: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including [...]This post Facebook Audience Insights: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Crisis Management: What to Do When Your Business Makes a Public Mistake

Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? To learn how to handle a social media crisis, I interview Gini Dietrich for this episode of the Social Media Marketing podcast. More About This Show The Social Media [...]This post Crisis Management: What to Do When Your Business Makes a Public Mistake first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create a Google+ Community to Grow Your Business

Are you looking for a way to get the most out of Google+? Does your business have a Google+ community? When you bring conversations to a central place and encourage collaboration, you provide value for your audience. In this article I’ll show you how to create a Google+ community and how to connect with people and [...]This post How to Create a Google+ Community to Grow Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

6 Steps to Build a Social Listening Dashboard

Do you want to streamline your social listening? Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done. Why Social [...]This post 6 Steps to Build a Social Listening Dashboard first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Get Your Business Started on Instagram: 5 Tips

Are you looking for ways to get your business started on Instagram? Do you have an Instagram account, but are unsure how to use it? Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement. In this article I’ll show you five tips on how to use [...]This post How to Get Your Business Started on Instagram: 5 Tips first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

5 Ways to Improve Social Sharing on Your Blog

Is your blog content easy to share? Is your audience interacting with you or just moving along to the next thing? Making social sharing easy is an important part of creating a successful blog. In this article you’ll discover five tips to make it dead simple for your readers to interact with your blog content. [...]This post 5 Ways to Improve Social Sharing on Your Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Social Photos Generate More Engagement: New Research

Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter. #1: [...]This post Social Photos Generate More Engagement: New Research first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

10 Ways to Get Live Viewers for Your Google Hangouts On Air

Do you want more people to show up for your next Google Hangout on Air? Do you want a more interactive experience with your audience? Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more. In this article you’ll find 10 ways you can entice your audience to join [...]This post 10 Ways to Get Live Viewers for Your Google Hangouts On Air first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Stop Facebook Contest Fraud and Deter Prize Hunters

Did you know that some Facebook contest entries are fake? Have you thought about how fake entries can hurt your campaign? Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility. In this article you’ll discover how people cheat, and more importantly, how you can guard against prize [...]This post How to Stop Facebook Contest Fraud and Deter Prize Hunters first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create a Business Blogging Plan

Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan. In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business [...]This post How to Create a Business Blogging Plan first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Facebook Video Metrics: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with [...]This post Facebook Video Metrics: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Blog Comments: Should Your Blog Shut Down Comments?

Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast. More About This Show The Social [...]This post Blog Comments: Should Your Blog Shut Down Comments? first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create Buyer Personas With Google Analytics

Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics. Why Buyer Personas? A [...]This post How to Create Buyer Personas With Google Analytics first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

4 Ways to Network with Instagram Direct

Do you know how to connect with others on Instagram? Are you using Instagram as a networking tool? Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers. In this article, you’ll find out how Instagram Direct can help you build a larger network. What is [...]This post 4 Ways to Network with Instagram Direct first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

6 Tips to Boost Your Twitter Conversations

Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ [...]This post 6 Tips to Boost Your Twitter Conversations first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

3 Ways to Use Humor to Keep Your Audience Coming Back

Is humor part of your brand’s personality? Do you wonder if it should be? When humor fits with your brand’s online identity, it can be a powerful social media tool. In this article I’ll show you examples of three ways you can use humor to grab attention. Define Your Online Tone Humor is an excellent [...]This post 3 Ways to Use Humor to Keep Your Audience Coming Back first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

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