Social Media Examiner

Essential Twitter Marketing Resources: A Complete Guide

Do you want to learn how to market yourself and your business on Twitter? Are you looking for a resource to guide your Twitter marketing efforts? Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the [...]This post Essential Twitter Marketing Resources: A Complete Guide first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Make Your Company Stand Out on Instagram

Do you want to attract more followers on Instagram? Are you using Instagram to its full potential? Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential. In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business. [...]This post How to Make Your Company Stand Out on Instagram first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Six Ways to Supercharge your Contests with Social Media

Do you want to promote your company’s mission and vision to your target audience? Are you wondering how to get the most out of your contests with social media? In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their [...]This post Six Ways to Supercharge your Contests with Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Use Facebook to Increase Leads

Do you want to make Facebook a profitable marketing medium for your business? Is Facebook bringing you the leads you’re looking for? A few simple tweaks to your Facebook marketing can bring in more business. In this article you’ll discover four ways companies are using Facebook to increase leads. #1: Optimize the Cover Photo There [...]This post How to Use Facebook to Increase Leads first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Write a Social Media Policy to Empower Employees

Does your company have a social media policy? Are employees confused about what they can and can’t post? Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts. In this article you’ll discover how to create a social media policy that unleashes employee [...]This post How to Write a Social Media Policy to Empower Employees first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

8 Ways to Improve Customer Relationships With Social Media

Do you tell your fans how much you value them? Are you looking for new ways to say thank you on social media? Give and take is part of any successful relationship–online or off, business or personal. In this article I’ll show you eight ways companies are using social media campaigns to thank their customers [...]This post 8 Ways to Improve Customer Relationships With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Split Test Facebook Posts and Facebook Ads

Do you use split testing? Did you know you can split test both your Facebook Page posts and your Facebook ads? Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions. In this article I’ll share how to split [...]This post How to Split Test Facebook Posts and Facebook Ads first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Publish on LinkedIn for Maximum Exposure

Are you publishing on LinkedIn? Is your content getting the shares it deserves? Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website. In this article I’ll share four tactics for publishing content that gets read and shared. #1: Publish Early in the Week The best day to [...]This post How to Publish on LinkedIn for Maximum Exposure first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

New Facebook Column Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? New Facebook Column Ads Roll Out: “Designed to give advertisers a more engaging creative canvas, while also offering [...]This post New Facebook Column Ads: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Marketing You: How to Play to Your Unique Strengths

Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are? To learn how to promote yourself based on these strengths, I interview Sally Hogshead for this episode of the Social Media Marketing podcast. Keep reading to discover more. More About This Show The Social Media Marketing podcast is a [...]This post Marketing You: How to Play to Your Unique Strengths first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

4 Visual Content Tools to Help You Stand Out Visually

Do you want to create more interesting visual content? Are you looking for new ways to present your message? Today’s marketers are using visual content to capture their readers’ interest and attention. In this article I’ll show you four of the best free tools you can use to create strong visual content for social media. [...]This post 4 Visual Content Tools to Help You Stand Out Visually first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

3 Facebook Targeting Options Marketers Need to Know

Do you want to lower your Facebook ad costs and increase conversions? What if you had hundreds of micro-targeting options at your fingertips? Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert. In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for [...]This post 3 Facebook Targeting Options Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Six Facebook Marketing Tips From the Pros

Would you like to improve your Facebook marketing? Are you wondering what Facebook marketing tactics the pros are using? We asked top social media pros to share their hottest Facebook marketing tactics. In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing. #1: Use ActionSprout for Email Acquisition Most marketers know [...]This post Six Facebook Marketing Tips From the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

5 Ways to Spur Action for Your Social Media Tactics

Are you looking for ways to increase conversions from social media? Do you want more engagement for your social media campaigns? Understanding how people respond to marketing tactics can help you achieve your social media marketing goals. In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors. #1: [...]This post 5 Ways to Spur Action for Your Social Media Tactics first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Use Google Analytics: Getting Started

Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most [...]This post How to Use Google Analytics: Getting Started first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Create Awesome Online Videos: Tools and Software to Make it Easy

Do you want to use video to market your business online? Are you looking for video tools to get you started? With today’s tools, creating professional video is easier than you think. In this article you’ll discover tools and resources to create videos that you can use to market your business right now. #1: Do [...]This post How to Create Awesome Online Videos: Tools and Software to Make it Easy first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Use Facebook Audience Insights: What Marketers Need to Know

Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience. In this article you’ll discover how using [...]This post How to Use Facebook Audience Insights: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

How to Make Twitter In-Stream Images Stand Out

Are you sharing pictures in your Twitter updates? Do you want to know how to make your pictures stand out on Twitter? Twitter’s in-stream preview images highlight your shared visual content, so make the most of them. In this article I’ll show you four ways to get your Twitter followers to pay attention to your [...]This post How to Make Twitter In-Stream Images Stand Out first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Animated GIFs on Twitter: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Supports Animated GIFs: You can now “share and view animated GIFs on http://Twitter.com, Android and iPhone.” Starting [...]This post Animated GIFs on Twitter: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Blogger Outreach: How to Build Relationships With Bloggers

Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing [...]This post Blogger Outreach: How to Build Relationships With Bloggers first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

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