Social Media Examiner

We’re Hiring: Director of Marketing

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online marketers. Extensive knowledge of email marketing, Facebook advertising, affiliate marketing, social media […] The post We’re Hiring: Director of Marketing appeared first on Social Media Marketing | Social Media Examiner.

10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and […] The post 10 Social Media Marketing Tools to Improve Your Results appeared first on Social Media Marketing | Social Media Examiner.

When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target […] The post When Marketing Doesn’t Work: The Journey, Season 2, Episode 16 appeared first on Social Media Marketing | Social Media Examiner.

How to Track Social ROI for a Local Business

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar business. 4 Social Media Goals for Local Businesses While retail marketers are still engaging in […] The post How to Track Social ROI for a Local Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use YouTube Stories: What Marketers Need to Know

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stories? First appearing early in 2018 under the name of YouTube Reels, YouTube Stories are similar […] The post How to Use YouTube Stories: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use Quizzes in Facebook Lead Ads

Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generation campaigns directly on the platform and easily capture […] The post How to Use Quizzes in Facebook Lead Ads appeared first on Social Media Marketing | Social Media Examiner.

YouTube Live: What Marketers Need to Know

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what […] The post YouTube Live: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Discover New Audiences for Your Facebook Ads

Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests If you don’t have a customer persona to work from, the first step […] The post How to Discover New Audiences for Your Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Marketing the Value Proposition: The Journey: Season 2, Episode 15

Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and […] The post Marketing the Value Proposition: The Journey: Season 2, Episode 15 appeared first on Social Media Marketing | Social Media Examiner.

10+ Marketing Predictions for 2019 From Top Marketers

Are you wondering what some of the brightest minds in marketing think about the future of the industry? Concerned about how marketing will change this year? Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see on the near horizon. #1: Smart Audio Requires Integration From a purely data-driven […] The post 10+ Marketing Predictions for 2019 From Top Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Get Your Sales Team to Use Social Media: A 6-Step Plan

Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Use Social Media Plain and simple, I define social selling […] The post How to Get Your Sales Team to Use Social Media: A 6-Step Plan appeared first on Social Media Marketing | Social Media Examiner.

How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […] The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner.

Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […] The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […] The post How to Set Up Twitter Video Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.

How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should […] The post How to Plan a Successful Influencer Marketing Campaign in 9 Steps appeared first on Social Media Marketing | Social Media Examiner.

How to Lower Your Facebook Ad Spend

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences? In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads. #1: Use Relevance Score to Optimize for Message Match AdWords has a quality score to control ad […] The post How to Lower Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Instagram and LinkedIn marketing news of […] The post Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

How to Make Better Marketing Decisions: Unthinkable Wisdom

Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […] The post How to Make Better Marketing Decisions: Unthinkable Wisdom appeared first on Social Media Marketing | Social Media Examiner.

How to Measure Your Facebook Return on Ad Spend

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […] The post How to Measure Your Facebook Return on Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

Using Emotions to Sell: The Journey: Season 2, Episode 14

Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an […] The post Using Emotions to Sell: The Journey: Season 2, Episode 14 appeared first on Social Media Marketing | Social Media Examiner.

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