Social Media Examiner

Instagram Stories Branding: Marketing That Benefits Your Business

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course […] The post Instagram Stories Branding: Marketing That Benefits Your Business appeared first on Social Media Marketing | Social Media Examiner.

How to Advertise on TikTok

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […] The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Improve Your Instagram Stories Organic Reach

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […] The post 4 Ways to Improve Your Instagram Stories Organic Reach appeared first on Social Media Marketing | Social Media Examiner.

Facebook Power 5 Ad Tools: What Marketers Need to Know

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […] The post Facebook Power 5 Ad Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Page Verification: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages […] The post Facebook Page Verification: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Becoming Indispensable: How to Become Important to Others

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. To share how I’ve grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast. You’ll learn how collaborating with others […] The post Becoming Indispensable: How to Become Important to Others appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Ads During a Holiday Season

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. Why Seasonal and Holiday Ad Campaigns Matter For many businesses, seasonal campaign performance can be […] The post How to Improve Your Facebook Ads During a Holiday Season appeared first on Social Media Marketing | Social Media Examiner.

6 Social Media Marketing Attribution Models and Tools to Help Marketers

Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing […] The post 6 Social Media Marketing Attribution Models and Tools to Help Marketers appeared first on Social Media Marketing | Social Media Examiner.

Creating Branded Content on Instagram: What Marketers Need to Know

Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started? In this article, you’ll discover how to set up, create, and analyze branded content posts on Instagram. What Is Branded Content on Instagram? Branded content posts were first introduced on Facebook and have now moved over to Instagram […] The post Creating Branded Content on Instagram: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Events Relaunches: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page features, and Facebook Stories ad updates with special guests, Amanda […] The post LinkedIn Events Relaunches: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use YouTube and Instagram to Establish Authority

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is a video marketing strategist who helps people become thought leaders […] The post How to Use YouTube and Instagram to Establish Authority appeared first on Social Media Marketing | Social Media Examiner.

How to Create Personalized Content for Your Social Media Marketing

Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing? In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized Social Media Marketing: Why and How to Get Started Personalized marketing is a strategy where you […] The post How to Create Personalized Content for Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

TikTok Analytics: What Marketers Need to Know

Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts? In this article, you’ll learn more about TikTok analytics. #1: Switch to a TikTok Pro Account to Access TikTok Analytics TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. TikTok’s analytics dashboard […] The post TikTok Analytics: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Retarget Ads to Engaged Instagram and Facebook Fans

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Why Engagement Remarketing Ad Campaigns Work Before diving into how […] The post How to Retarget Ads to Engaged Instagram and Facebook Fans appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Launches New Creative Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories Camera, the new Instagram app Threads, and more with special […] The post Instagram Stories Launches New Creative Features appeared first on Social Media Marketing | Social Media Examiner.

How to Customize Facebook Ads Based on Customer Awareness Principles

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the founder of Tier 11, an […] The post How to Customize Facebook Ads Based on Customer Awareness Principles appeared first on Social Media Marketing | Social Media Examiner.

How to Get Started With TikTok: A Guide for Marketers

Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing. Why Consider TikTok? TikTok’s growth is fascinating on many levels. For starters, it’s the first major social […] The post How to Get Started With TikTok: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Humanize Your Instagram Business Account

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. #1: Give Your Instagram Copy Personality When developing an Instagram business profile, most companies focus on the visual aspects of their brand. […] The post 5 Ways to Humanize Your Instagram Business Account appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap? Imagine the following scenario. […] The post How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ […] The post LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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