Social Media Examiner

How to Use Instagram Customer Reviews for Maximum Impact

Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […] The post How to Use Instagram Customer Reviews for Maximum Impact appeared first on Social Media Marketing | Social Media Examiner.

Facebook and Google Make Retargeting Harder: How to Prepare

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History […] The post Facebook and Google Make Retargeting Harder: How to Prepare appeared first on Social Media Marketing | Social Media Examiner.

Social Media Content Strategy: How to Respond to a Changing Marketplace

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a […] The post How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard appeared first on Social Media Marketing | Social Media Examiner.

How to Turn YouTube Viewers Into Subscribers and Leads

Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical Content Total video views is one of the factors YouTube’s algorithm takes into […] The post How to Turn YouTube Viewers Into Subscribers and Leads appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Ads With Customer Research

Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner.

TikTok Self-Service Ads: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […] The post TikTok Self-Service Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […] The post Social Media ROI: How to Measure Your Social Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Use Short Videos to Turn Prospects Into Customers

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use Short, Fact-Based Video? According to […] The post How to Use Short Videos to Turn Prospects Into Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […] The post How to Onboard Social Media Marketing Clients: A Checklist for Consultants appeared first on Social Media Marketing | Social Media Examiner.

How to Recover a Suspended Facebook Ads Account

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along your merry way, crushing your Facebook […] The post How to Recover a Suspended Facebook Ads Account appeared first on Social Media Marketing | Social Media Examiner.

Mark Zuckerberg Lays Out Future Vision

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll […] The post Mark Zuckerberg Lays Out Future Vision appeared first on Social Media Marketing | Social Media Examiner.

Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […] The post Creating Engaging Video Content That Spurs an Emotional Connection appeared first on Social Media Marketing | Social Media Examiner.

How to Promote a Documentary Storytelling Series on Social Media

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights […] The post How to Promote a Documentary Storytelling Series on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Get More LinkedIn Engagement and Clicks

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […] The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Unique Instagram Marketing Style

Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is scrolling through their feed and […] The post How to Develop a Unique Instagram Marketing Style appeared first on Social Media Marketing | Social Media Examiner.

Twitter Adds New Ad Unit and Alters Core Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […] The post Twitter Adds New Ad Unit and Alters Core Features appeared first on Social Media Marketing | Social Media Examiner.

YouTube Trends: What Marketers Need to Know

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of the Think Marketing Podcast, and […] The post YouTube Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Lookalike Audience Changes: What Marketers Need to Know

Do you use Facebook lookalike audiences?
 Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […] The post Facebook Lookalike Audience Changes: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Attract and Nurture Quality Instagram Followers

Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your […] The post How to Attract and Nurture Quality Instagram Followers appeared first on Social Media Marketing | Social Media Examiner.

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