Social Media Examiner

Top Marketing Podcasts That Will Make You Smarter

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best? We’ve done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows. We curated nominations from our community and selected only podcasts that produce […] The post Top Marketing Podcasts That Will Make You Smarter appeared first on Social Media Marketing | Social Media Examiner.

How to Reach Local Customers Using Facebook Video Ads

Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market? In this article, you’ll discover how to use Facebook video ads to reach customers in your area. Why Local Businesses Struggle With Facebook Advertising In my experience working with hundreds of local business owners, the number-one […] The post How to Reach Local Customers Using Facebook Video Ads appeared first on Social Media Marketing | Social Media Examiner.

YouTube Changes Public Subscriber Counts

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore upcoming changes to YouTube’s public-facing subscriber counts and marketers’ reactions to Facebook Ads Manager issues with special […] The post YouTube Changes Public Subscriber Counts appeared first on Social Media Marketing | Social Media Examiner.

How to Write Facebook Ads That Sell

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Ken […] The post How to Write Facebook Ads That Sell appeared first on Social Media Marketing | Social Media Examiner.

3 Types of Social Video That Work for Any Business

Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn. Why Social Video Matters to Your Business According to a 2019 survey by Wyzowl, 87% of marketers see video as […] The post 3 Types of Social Video That Work for Any Business appeared first on Social Media Marketing | Social Media Examiner.

Instagram Creator Accounts: What Marketers Need to Know

Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals. What Is an Instagram Creator Account? When Instagram first launched, everyone had a personal account. […] The post Instagram Creator Accounts: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Relevance Score Updates: What Marketers Need to Know

Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. What Changed With Facebook Ad Relevance Metrics? Facebook’s relevance score is an assessment based on how well […] The post Facebook Ad Relevance Score Updates: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Pixel to Become Less Effective for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On today’s show, we explore the ramifications of Facebook’s upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and […] The post Facebook Pixel to Become Less Effective for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Use IGTV for Marketers

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She’s the founder of Insta 180, an online course on using Instagram for business, and she […] The post How to Use IGTV for Marketers appeared first on Social Media Marketing | Social Media Examiner.

3 Image Tools for Marketers on a Budget

Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools for marketers. #1: Create the Perfectly Sized Image for Every Social Network Over (available for iOS and Android) is a powerful image tool that lets […] The post 3 Image Tools for Marketers on a Budget appeared first on Social Media Marketing | Social Media Examiner.

How to Use Twitter Media Studio to Improve Your Video Marketing

Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets? In this article, you’ll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter. What Is Twitter Media Studio? With Twitter Media Studio, you can improve the videos you […] The post How to Use Twitter Media Studio to Improve Your Video Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Research Your Competitors’ Facebook Ads

Want to know more about your competitors’ Facebook ad campaigns? Wondering how to study their ad strategy? In this article, you’ll discover six ways to research your competitors’ Facebook advertising campaigns and discover creative ideas for your next Facebook ads. #1: Build a Facebook Ad Swipe File A swipe file is a place where you […] The post How to Research Your Competitors’ Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Facebook Marketing Declining: New Research

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore findings from the 2019 Social Media Marketing Industry Report and Facebook’s new Automated Ads tool with special […] The post Facebook Marketing Declining: New Research appeared first on Social Media Marketing | Social Media Examiner.

How Local Businesses Can Drive More Foot Traffic

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She’s also host of the Foot Traffic podcast […] The post How Local Businesses Can Drive More Foot Traffic appeared first on Social Media Marketing | Social Media Examiner.

3 Ways to Use Facebook Ads to Promote Your Products

Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you’ll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook. #1: Advertise to People Who Visit Your Website If you’ve already […] The post 3 Ways to Use Facebook Ads to Promote Your Products appeared first on Social Media Marketing | Social Media Examiner.

2019 Social Media Marketing Industry Report

Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 11th annual social media study, we surveyed more than 4,800 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […] The post 2019 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner.

How to Measure Your Instagram Stories ROI: Advanced Techniques

Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories’ performance? In this article, you’ll learn how to combine Instagram Insights and Google Analytics to better report the ROI from your Instagram stories. Why Combine Instagram Insights With Google Analytics Data? From a social media marketing […] The post How to Measure Your Instagram Stories ROI: Advanced Techniques appeared first on Social Media Marketing | Social Media Examiner.

New Facebook F8 Announcements and What They Mean for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and new Messenger business tools announced at the F8 Developer Conference, […] The post New Facebook F8 Announcements and What They Mean for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Test Your Facebook Ads for Optimal Results

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course […] The post How to Test Your Facebook Ads for Optimal Results appeared first on Social Media Marketing | Social Media Examiner.

A 6-Step Workflow to Create Video for Multiple Platforms

Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms? In this article, you’ll discover a six-step video workflow to produce more social media video content for your business. Why You Need a Social Video Workflow You’ve heard the news: Video is king […] The post A 6-Step Workflow to Create Video for Multiple Platforms appeared first on Social Media Marketing | Social Media Examiner.

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