Social Media Examiner

How to Get Started With TikTok: A Guide for Marketers

Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing. Why Consider TikTok? TikTok’s growth is fascinating on many levels. For starters, it’s the first major social […] The post How to Get Started With TikTok: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Humanize Your Instagram Business Account

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. #1: Give Your Instagram Copy Personality When developing an Instagram business profile, most companies focus on the visual aspects of their brand. […] The post 5 Ways to Humanize Your Instagram Business Account appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap? Imagine the following scenario. […] The post How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ […] The post LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Video Marketing Strategy: The Power of Video During the Customer Journey

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and […] The post Video Marketing Strategy: The Power of Video During the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

12 Techniques to Reduce Your Facebook Ad Spend

Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work? In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion. First, Ensure Your Facebook Campaigns Are Tracking Correctly If you see your lead costs rise […] The post 12 Techniques to Reduce Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn to Build a Powerful Network

Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network? In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business. Why Build a Selective LinkedIn Network? Whether you’re an entrepreneur or a business professional, LinkedIn is the perfect social media platform […] The post How to Use LinkedIn to Build a Powerful Network appeared first on Social Media Marketing | Social Media Examiner.

How to Write Facebook Ads That Convert

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products. #1: Research Customer Needs and Preferences in Facebook Groups Marketers often talk about how hard it is to get accurate customer […] The post How to Write Facebook Ads That Convert appeared first on Social Media Marketing | Social Media Examiner.

New Facebook Live Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Tune In to the Social Media Marketing Talk Show Listen […] The post New Facebook Live Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

TikTok: What Marketers Need to Know

Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention. […] The post TikTok: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

IGTV for Business: New Research for Marketers

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more. Why Consider IGTV? According to […] The post IGTV for Business: New Research for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Reduce Facebook Ad Costs With Manual Bidding

Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook’s Ad Delivery System Works Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid […] The post How to Reduce Facebook Ad Costs With Manual Bidding appeared first on Social Media Marketing | Social Media Examiner.

The Unconventional Way to Grow a Facebook Group With Facebook Ads

Want to grow your Facebook group membership? Looking for a strategy that works? In this article, you’ll discover how to use an underutilized Facebook ad campaign type to attract new members to your Facebook group. Why Use a Facebook Page Likes Ad Campaign to Grow Your Facebook Group? Attracting new group members with Facebook ads […] The post The Unconventional Way to Grow a Facebook Group With Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon. Tune In to the Social Media Marketing […] The post New Instagram Scheduling and Messaging Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Local Business Facebook Ads: What Marketers Need to Know

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. She’s the founder of Allie Bloyd […] The post Local Business Facebook Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Campaign Budget Optimization: What Marketers Need to Know

Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option. Facebook Campaign […] The post Facebook Campaign Budget Optimization: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

4 LinkedIn Advertising Mistakes and How to Avoid Them

Do you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the past, reaching people with your messaging on LinkedIn was almost easy. Compared to quickly growing platforms such as Facebook, the LinkedIn feed was […] The post 4 LinkedIn Advertising Mistakes and How to Avoid Them appeared first on Social Media Marketing | Social Media Examiner.

How to Create an Instagram Stories Content Plan: A Guide for Marketers

Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business. #1: Establish a Theme and Style for Your Instagram Stories Content As with most of your online marketing efforts, […] The post How to Create an Instagram Stories Content Plan: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

New Facebook and Instagram Shopping Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson. Tune In […] The post New Facebook and Instagram Shopping Ads appeared first on Social Media Marketing | Social Media Examiner.

Personal Branding: How to Successfully Build Your Brand

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand […] The post Personal Branding: How to Successfully Build Your Brand appeared first on Social Media Marketing | Social Media Examiner.

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