Social Media Examiner

How to Get Your Videos Discovered on YouTube

Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video […] The post How to Get Your Videos Discovered on YouTube appeared first on Social Media Marketing | Social Media Examiner.

Beware of Facebook Groups. Long Live Communities!

I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective here?” Today, I’d like to explore whether marketers, creators, or businesses should entrust their communities to Facebook. But first, a story. Back in […] The post Beware of Facebook Groups. Long Live Communities! appeared first on Social Media Marketing | Social Media Examiner.

Social Media Marketing Strategy: A Modern No-Nonsense Guide

Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow? In this article, you’ll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles. How This Social Media Marketing Strategy Works This social media marketing strategy works by mapping […] The post Social Media Marketing Strategy: A Modern No-Nonsense Guide appeared first on Social Media Marketing | Social Media Examiner.

6 Facebook Ad Copy Secrets to Improve Your Conversions

Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? In this article, you’ll learn how to write Facebook ad copy that improves your conversions. #1: Use the “So That” Statement The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than […] The post 6 Facebook Ad Copy Secrets to Improve Your Conversions appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Ads: How to Improve Your Results

Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads? In this article, you’ll learn how to optimize your Instagram Stories ads placements. How Instagram Stories Ads and Instagram Feed Ads Differ Unlike a static image or video that appears in the Instagram feed, Instagram stories are treated as […] The post Instagram Stories Ads: How to Improve Your Results appeared first on Social Media Marketing | Social Media Examiner.

New YouTube Revenue Opportunities for Channels

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special guest, Luria Petrucci of Live Streaming […] The post New YouTube Revenue Opportunities for Channels appeared first on Social Media Marketing | Social Media Examiner.

Building a Community in a Changing Social Media World

Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She’s the former CEO and co-founder of Ning. She’s also the founder and CEO of Mighty Networks. Gina explains how a community differs […] The post Building a Community in a Changing Social Media World appeared first on Social Media Marketing | Social Media Examiner.

How to Sell More Products on Instagram: 4 Tips That Work

Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram. First, Attract an Audience That’s Likely to Convert To have success selling on Instagram, you first need to build a following of people who have […] The post How to Sell More Products on Instagram: 4 Tips That Work appeared first on Social Media Marketing | Social Media Examiner.

5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

Is your video marketing working? Could you be making mistakes that are hurting your results? We asked top industry experts which video marketing mistakes they see most often and how to avoid making them. #1: Losing Video Viewers Due to Lengthy Intros The biggest mistake I see people making with videos on Facebook and Instagram […] The post 5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros appeared first on Social Media Marketing | Social Media Examiner.

7 Ways to Scale Your Facebook Ad Campaigns

Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your Facebook ad campaigns. #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days As the name suggests, “salary-like” bumps are small increases […] The post 7 Ways to Scale Your Facebook Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Updates Pages and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn’s pages and algorithm with […] The post LinkedIn Updates Pages and Algorithm appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Funnels: A Framework for Any Business

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets […] The post Facebook Ad Funnels: A Framework for Any Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads. #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members In the past, LinkedIn groups […] The post How to Use LinkedIn to Turn Cold Prospects Into Warm Leads appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Live in Your Marketing: An 8-Step Plan

Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts. Why Facebook Live Video Is Still Relevant for Businesses and Marketers When it comes to video, Facebook wants pages to focus […] The post How to Use Facebook Live in Your Marketing: An 8-Step Plan appeared first on Social Media Marketing | Social Media Examiner.

Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. What Is Facebook ThruPlay Ad Optimization? In September 2018, Facebook introduced ThruPlay ad optimization for video […] The post Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Page Content Strategy: What Marketers Need to Know

Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is […] The post LinkedIn Page Content Strategy: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

The Death of Google Search Traffic and What It Means for Marketers

It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw […] The post The Death of Google Search Traffic and What It Means for Marketers appeared first on Social Media Marketing | Social Media Examiner.

24 Useful Tools and Apps for Marketers

Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week. #1: Stories Creator Stories Creator helps you create batches of images for Facebook or Instagram Stories. […] The post 24 Useful Tools and Apps for Marketers appeared first on Social Media Marketing | Social Media Examiner.

9 Ways to Increase Your Messenger Bot Engagement

Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot? In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook. #1: Incentivize Messenger Bot Subscribers With Exclusive Access Messenger bots aren’t the most conspicuous mainstream marketing channels, so […] The post 9 Ways to Increase Your Messenger Bot Engagement appeared first on Social Media Marketing | Social Media Examiner.

5 Overlooked Facebook Audiences to Improve Your Ad Results

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. Why Target Multiple Facebook Audiences? The effectiveness your Facebook ad campaigns are depends on which audience you’re […] The post 5 Overlooked Facebook Audiences to Improve Your Ad Results appeared first on Social Media Marketing | Social Media Examiner.

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