Social Media Examiner

How to Use Event Tracking in Facebook Analytics: Event Source Groups

Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […] The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner.

YouTube Officially Rolls Out YouTube Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto. Watch the Social Media […] The post YouTube Officially Rolls Out YouTube Stories appeared first on Social Media Marketing | Social Media Examiner.

Twitter Marketing: Creative Ways to Connect With Your Audience

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […] The post Twitter Marketing: Creative Ways to Connect With Your Audience appeared first on Social Media Marketing | Social Media Examiner.

B2B Instagram Content: Tips and Tools for Marketers

Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals? In this article, you’ll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loyalty, and grow an engaged community. Why Should Your B2B Company Build a Presence on Instagram? Contrary to […] The post B2B Instagram Content: Tips and Tools for Marketers appeared first on Social Media Examiner.

Goodbye Facebook Video: The Journey, Season 2, Episode 12

Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 12, explores what went down “behind the scenes” when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do […] The post Goodbye Facebook Video: The Journey, Season 2, Episode 12 appeared first on Social Media Examiner.

4 Tips to Improve the Visibility of Your Facebook Business Page

Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page. Why Should I Optimize My Facebook Business Page? Facebook comprises more than 2.27 billion users. Such a […] The post 4 Tips to Improve the Visibility of Your Facebook Business Page appeared first on Social Media Examiner.

How to Create an Online Quiz for Social Media

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. #1: Determine What User Data to Collect With Your Online Quiz An interactive quiz is a unique […] The post How to Create an Online Quiz for Social Media appeared first on Social Media Examiner.

How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. Why Combine Custom and Lookalike Audiences for Facebook Targeting? When you advertise on Facebook, you can target your ads to three […] The post How to Create Profitable Facebook Targeting Audiences appeared first on Social Media Examiner.

Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all pages and profiles and Instagram purging fake followers, likes, and […] The post Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing? appeared first on Social Media Examiner.

Revenue Optimization: Maximizing ROI on Your Ads

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business […] The post Revenue Optimization: Maximizing ROI on Your Ads appeared first on Social Media Examiner.

How to Track Awareness, Completion, and Engagement Goals With Google Analytics

Want a better way to evaluate your website’s performance? Wondering how to set goals to mark key points in your customer’s journey? In this article, you’ll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals. #1: Define Goals Along the Customer Journey Before you open […] The post How to Track Awareness, Completion, and Engagement Goals With Google Analytics appeared first on Social Media Examiner.

Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What […] The post Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 appeared first on Social Media Examiner.

6 Instagram Lead Generation Tactics

Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business. #1: Link Your Profile Bio to a Lead Generating Landing Page To best capture leads on Instagram, you’ll […] The post 6 Instagram Lead Generation Tactics appeared first on Social Media Examiner.

How to Use LinkedIn Dynamic Ads

Have you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn ad creative? In this article, you’ll learn how to set up a LinkedIn dynamic ad campaign to deliver highly personalized offers. What Are LinkedIn’s Dynamic Ads and Why Do They Matter? LinkedIn’s ad system allows […] The post How to Use LinkedIn Dynamic Ads appeared first on Social Media Examiner.

13 Facebook Engagement Tactics for Your Business Page

Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others? In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility. Why Is Facebook Engagement So Important? First, let’s recap why engagement is […] The post 13 Facebook Engagement Tactics for Your Business Page appeared first on Social Media Examiner.

LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? To explore how LinkedIn video marketing works, I interview Goldie Chan. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. […] The post LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn appeared first on Social Media Examiner.

How to Make Your LinkedIn Company Page Stand Out

Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key components of an engaged LinkedIn company page. #1: Recruit Talent Tesla is on a […] The post How to Make Your LinkedIn Company Page Stand Out appeared first on Social Media Examiner.

3 Social Media Tools to Jumpstart Your Influencer Marketing

Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With Legitimate Influencers Using HYPR One of the biggest risk factors in influencer marketing is fraud, where fake influencers buy followers in order to […] The post 3 Social Media Tools to Jumpstart Your Influencer Marketing appeared first on Social Media Examiner.

How to Find and Report Stolen Pins on Pinterest

Do you add pinnable images to your blog posts? Are others using your images to drive traffic to their own content? In this article, you’ll learn how to identify and report copyright infringement for your pins on Pinterest. What Are Stolen Pinterest Pins? Have you ever discovered one of your pins in your Pinterest feed, […] The post How to Find and Report Stolen Pins on Pinterest appeared first on Social Media Examiner.

How to Add Facebook Live Chat to Your Website

Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors. Why Use Facebook Messenger to Embed Live Chat With […] The post How to Add Facebook Live Chat to Your Website appeared first on Social Media Examiner.

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