Social Media Examiner

Creating Branded Content on Instagram: What Marketers Need to Know

Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started? In this article, you’ll discover how to set up, create, and analyze branded content posts on Instagram. What Is Branded Content on Instagram? Branded content posts were first introduced on Facebook and have now moved over to Instagram […] The post Creating Branded Content on Instagram: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Events Relaunches: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page features, and Facebook Stories ad updates with special guests, Amanda […] The post LinkedIn Events Relaunches: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use YouTube and Instagram to Establish Authority

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is a video marketing strategist who helps people become thought leaders […] The post How to Use YouTube and Instagram to Establish Authority appeared first on Social Media Marketing | Social Media Examiner.

How to Create Personalized Content for Your Social Media Marketing

Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing? In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized Social Media Marketing: Why and How to Get Started Personalized marketing is a strategy where you […] The post How to Create Personalized Content for Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

TikTok Analytics: What Marketers Need to Know

Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts? In this article, you’ll learn more about TikTok analytics. #1: Switch to a TikTok Pro Account to Access TikTok Analytics TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. TikTok’s analytics dashboard […] The post TikTok Analytics: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Retarget Ads to Engaged Instagram and Facebook Fans

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Why Engagement Remarketing Ad Campaigns Work Before diving into how […] The post How to Retarget Ads to Engaged Instagram and Facebook Fans appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Launches New Creative Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories Camera, the new Instagram app Threads, and more with special […] The post Instagram Stories Launches New Creative Features appeared first on Social Media Marketing | Social Media Examiner.

How to Customize Facebook Ads Based on Customer Awareness Principles

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the founder of Tier 11, an […] The post How to Customize Facebook Ads Based on Customer Awareness Principles appeared first on Social Media Marketing | Social Media Examiner.

How to Get Started With TikTok: A Guide for Marketers

Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing. Why Consider TikTok? TikTok’s growth is fascinating on many levels. For starters, it’s the first major social […] The post How to Get Started With TikTok: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Humanize Your Instagram Business Account

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. #1: Give Your Instagram Copy Personality When developing an Instagram business profile, most companies focus on the visual aspects of their brand. […] The post 5 Ways to Humanize Your Instagram Business Account appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap? Imagine the following scenario. […] The post How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ […] The post LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Video Marketing Strategy: The Power of Video During the Customer Journey

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and […] The post Video Marketing Strategy: The Power of Video During the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

12 Techniques to Reduce Your Facebook Ad Spend

Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work? In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion. First, Ensure Your Facebook Campaigns Are Tracking Correctly If you see your lead costs rise […] The post 12 Techniques to Reduce Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn to Build a Powerful Network

Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network? In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business. Why Build a Selective LinkedIn Network? Whether you’re an entrepreneur or a business professional, LinkedIn is the perfect social media platform […] The post How to Use LinkedIn to Build a Powerful Network appeared first on Social Media Marketing | Social Media Examiner.

How to Write Facebook Ads That Convert

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products. #1: Research Customer Needs and Preferences in Facebook Groups Marketers often talk about how hard it is to get accurate customer […] The post How to Write Facebook Ads That Convert appeared first on Social Media Marketing | Social Media Examiner.

New Facebook Live Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Tune In to the Social Media Marketing Talk Show Listen […] The post New Facebook Live Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

TikTok: What Marketers Need to Know

Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention. […] The post TikTok: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

IGTV for Business: New Research for Marketers

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more. Why Consider IGTV? According to […] The post IGTV for Business: New Research for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Reduce Facebook Ad Costs With Manual Bidding

Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook’s Ad Delivery System Works Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid […] The post How to Reduce Facebook Ad Costs With Manual Bidding appeared first on Social Media Marketing | Social Media Examiner.

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