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People always ask me how I got my job at LinkedIn. The answer? My relationships. I’ve worked directly with three of my teammates at other companies, including my boss. And it’s not a coincidence. For me, the people I work with are just as important as the company and job description. And, apparently, I’m not alone. Our Relationships @Work study revealed that 46% of professionals worldwide believe that work friends are important to their overall happiness.
Relationships matter because they help us feel connected, making us more motivated and productive. It’s much easier to share feedback with someone if you have built up a solid rapport, or ask someone for advice if you have invested in the relationship. We’re also seeing a shift in how personal these relationships get: 67% of millennials are likely to share personal details including salary, relationships and family issues with co-workers, compared to only about one third of baby boomers. I come from the generation where it is taboo to talk about salary, but knowing that this is changing, I won’t be so taken aback if a fellow co-worker starts dishing details on their personal life to me!
With this shift towards the more personal, millennials are also comfortable casually communicating with their managers outside of the office. The study found that one in three (28%) millennials have texted a manager out of work hours for a non-work related issue, compared to only 10% of baby boomers. I’m not suggesting we all start texting our managers at any hour about our latest crush or favorite new shirt, but it does indicate that our growing workforce wants to have more of a connection. If the super-personal makes you uncomfortable, here are some suggestions to make your millennial workforce feel connected:
Don’t limit conversations to only email or formal meetings. Take a walking meeting! Walking meetings are part of LinkedIn’s culture, and they are popular because people tend to relax during a walk, which allows for a more open and creative discussion. Plus, not having a phone or computer interrupt you every second, allows you to be more focused on the person you are talking to, and ultimately more connected.
Take an interest in the personal. While you may not want to give relationship advice, you should have an interest in your teammates as people. Take a few minutes during every one-on-one meeting to connect on a personal level. If your colleague always jets out with their yoga mat, ask them about it! Work is only a part of who we are; if you get to know people’s other passions, it may give you a glimpse into what motivates them.
Congratulate, share and like! A simple gesture on LinkedIn can do wonders for employee morale. Think how great it feels to get “a job well-done” email from your boss, and then imagine having the same recognition shared with your network. It feels great to get acknowledged for your hard work, and by sharing it publicly, you also help to build your professional brand.
It goes without saying that relationships with your current colleagues are just as important to maintain as your former colleagues. Your paths will cross again. While you may not see them every day in the break room, you can easily stay up-to-date on their professional wins on LinkedIn and celebrate their success by sharing it with your network.
Check out the photo above for a selfie of me and my work BFFs. Grab your phone, snap a photo of you and your work BFF, upload it to LinkedIn, and join the conversation! #WorkBFF
Relationships @ Work from LinkedIn
Last week, we were thrilled to welcome Entrepreneur Barbie to LinkedIn who just launched the ‘Dream Incubator’ to help girls around the world play out their imaginations. Barbie has an impressive professional profile with more than 55 years of experience and 150 different careers, so we thought it was only natural to sit down with Entrepreneur Barbie so she could share some of her knowledge and insights with you, our members. From the entrepreneurial women she admires to advice for young women who want to follow in her footsteps, Barbie shares what’s inspired her success.
What inspired you to be an entrepreneur?
Other powerful women whom I’ve partnered with and serve as my Chief Inspirational Officers (CIO). These entrepreneurs include the founders of Girls Who Code, Rent The Runway, One King’s Lane and Sugarfina.
In 2014, one in five start-ups are lead by female entrepreneurs. It’s inspired me to want to get that number up to half. Girls in classrooms today should believe they’ll have seats in boardrooms tomorrow. And one way to do that is to show them that it’s possible by example.
Why is it important for you to be on LinkedIn?
Like any savvy businesswoman, I want to continue to build my network, connect with other entrepreneurs, learn from LinkedIn Influencers and keep up with the latest professional conversations. Plus, being on LinkedIn allows me to showcase all my careers – when anything is possible, a girl is tempted to try everything she can. If you haven’t already, please follow me on LinkedIn.
What is your advice to young women who want to start their own businesses?
As a doll and all, here are a few rules I try to live by:
Don’t let anyone put you in a box.
Packaging matters. Having a great idea is vital but make sure it gets noticed.
Aim for a career doing something you love because when you love what you do, you’ll find it really doesn’t feel like work at all.
Heels are a great reminder to balance, and balance is key in both life and work.
If you reinvent yourself, you will have staying power.
Stay true to who you are.
There’s room at the top, help each other out along the way – find a mentor and be a mentor.
Who are some female entrepreneurs you admire?
LinkedIn is full of amazing entrepreneurial women – start with these profiles and you’ll meet just a few of my personal favorites. They are all dolls!
Gina Rudan, Genuine Insights, Inc.
Rosie O’Neill, Sugarfina
Deborah Jackson, Plum Alley
Jennifer Hyman and Jennifer Fleiss, Rent the Runway
Kim Stoegbauer, The Tom Kat Studio
Reshma Saujani, Girls Who Code
Susan Feldman and Alison Pincus, One Kings Lane
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential client looking at your past work before a meeting, or a recruiter deciding whether to reach out to you for your next dream job. Even if you understand why it’s important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first.
That’s why we love that our friends at Link Humans put together the fantastic infographic below to show you how a few simple, personal and creative tweaks can really make your profile outstanding. They’ve pulled together some great tips and tricks combined with stats to help you find the best way to amp up your profile.
Check it out for yourself and hopefully you’ll find a little inspiration to take your profile to the next level.
10 Tips for the Perfect LinkedIn Profile from LinkedIn
Photo by Neilson Barnard/Getty Images for New York Times
Earlier this month, LinkedIn CEO Jeff Weiner had an opportunity to sit down with Thomas Friedman, columnist for the New York Times, at the Next New World conference in San Francisco. They discussed LinkedIn’s evolution from a Professional Graph to an Economic Graph, a digital mapping of the global economy. A few highlights from the conversation are below:
How LinkedIn members’ actions help build the Economic Graph: LinkedIn profiles are evolving from digital resumes into full-fledged portfolios. Making your profile more comprehensive and adding not just descriptions but work product itself will help you gain exposure to opportunities that are the most relevant to you, from jobs and volunteer opportunities to professional connections, investors and more. (watch at: 5:35)
The crisis of youth unemployment: Youth-based unemployment in Greece and Spain is higher than 50%. In the US, youth unemployment is twice as high as the general unemployment rate. In time, the Economic Graph and its detailed map of the jobs market will be able to help address this problem directly. Data from the graph will enable institutions to educate students for the careers of the future and not the jobs of the past. Whole programs and syllabi can be course corrected in anticipation of upcoming economic needs, so students graduate with the skills the job market demands. (watch at: 8:25)
The reality of skills gaps: Computing related jobs in California outnumber annual Computer Science grads by 16:1. The skills gap stretches beyond tech fields, too: our economy has an abundance of open positions for teachers, nurses and others. The Economic Graph will target these gaps by quantifying them in detail, so educators and employees can address them more directly. (watch at 11:20)
You can watch the full interview here:
Follow the Economic Graph Showcase Page for news and stories about LinkedIn’s evolution, the future of jobs and the global economy.
I love my job as a visual artist. My daily responsibilities and my professional goal is to create beautiful, exciting and cool artwork. When I was a child, I was really into art, fashion, music and dancing. My dreams were to become a dancer, architect or fireworks maker. I am happy to say that I am now living my dreams because I make lights dance on buildings! I am probably one of the most enthusiastic and biggest fans of projection mapping.
Image Caption : One of my early projection mapping works.
3D projection mapping is a technology used to turn non-flat surfaces such as buildings or sculptures into a display surface for video projection. We use software that can interact with multiple projectors to fit any images onto the surface of the object.My interest in 3D projection mapping began about four years ago when I was a professional dancer. I was a part of Deca Dance Theater in New York and we danced with LED suits in the dark. Around the same time I started seeing some artists making architectural projection mapping installations as well. I found that there was a huge opportunity to include LED lighting and projections in our dance shows. And that’s how I got into the audio-visual world.
Image Caption : Fashion and Art installation with Zalez Studio and Haus of Love photographed by Dave Tada, model: Shawnee Badger
One of the most important skills to get into any industry, especially the audio-visual world is networking. A lot of people ask me if I went to school for visual arts. In fact, I went to Tokyo University of Foreign Language and majored in Portuguese so I didn’t know many people in this industry. That’s where LinkedIn came in. I’ve used LinkedIn to build my professional network. I researched the industry, found studios and other artists, and when I wanted to meet somebody I sent them an InMail to meet with them in person.
Mentors who will help you move forward in your career are also incredibly valuable. All of my mentors told me about the importance of networking and they didn’t hesitate to help me connect with other professionals. Through Hiro Kamegawa, VJ and entrepreneur, I learned about video editing, visual effects, and VJing by working for his company Atelier O. Nick Smith, my mentor for 3D, is a top computer graphics artist and taught me 3D modeling, texturing, lighting, compositing and animations. He even took me on a field trip to several studios in Los Angeles to learn more about the industry first-hand.
Image Caption : Projection mapping onto Tipi at a music festival in Malibu
Once I had the right network, I had to learn about 3D projection mapping. It wasn’t easy to start because I didn’t even have a projector. So I decided to find other people in the area who were also interested in projection mapping. That’s how Mapjacks, an artist collective was born. We do what we call “Maplabs”, a freeform learning/experimenting lab for anybody who is interested in this technology. Through Mapjacks, I have met so many people in the field and gradually I started showing projections at various events. Within two years, I got to know a lot of people in audio-visual industry in Los Angeles and have done some amazing projects.
Image Caption : Rendered images of 10 second countdown for 2014
Here are some videos of works I have done.
NEW YEARS EVE LOS ANGELES from VT Production Design on Vimeo.
Greystone Mansion ceiling Projection Mapping from Akiko Yamashita on Vimeo.
Currently, I work at as a lead artist and I am creating animations everyday. My industry is really exciting with so much new technology – I have a lot more to learn and I still feel like my career is just getting started.
Editor’s Note: This story was originally posted on Akiko’s profile via LinkedIn’s publishing platform as part of our Picture Yourself campaign. If LinkedIn has helped you transform your career or business, please share your story with us.
What if I told you that your smartphone has the power to change the trajectory of your career? It sounds like science fiction, but it’s actually pretty straightforward.
With the release of the new LinkedIn Job Search app for iPhone, professionals can now take their LinkedIn job hunt wherever they go. With features like real-time job alert notifications, saved searches, and the ability to apply to jobs with your LinkedIn profile in a few clicks, it’s not hard to see why taking the job search mobile simplifies the job hunt process.
And if you’re ready to find your next big opportunity, download the LinkedIn Job Search app from the Apple App Store.
5 Reasons Job Hunting is Moving to Mobile from LinkedIn
I think starting One Kings Lane was something that I was destined to do. Retail is in my blood. I grew up in a retail family and have worked in the retail industry my entire life. I have always been enamored with home design. So in 2008 when I was frustrated trying to decorate my home in Los Angeles I saw a huge opportunity to create an online destination that would inspire people and give them access to great products for the home all at a value. Voila, the idea for One Kings Lane was born.
In October 2008 I met my business partner, Ali Pincus. We both believed that the opportunity was huge and if we could help improve the way people shopped in the $1.5 billion home industry we could disrupt this industry. At that time, most popular e-commerce sites were really all about breadth and searching for specific items. We saw another opportunity and set out to create a place where one could find unique and special merchandise that was carefully vetted, curated, and presented in a way that would inspire shoppers.
One Kings Lane started out as a flash sale site, an online destination where shoppers could find great items for their homes at great value. The sales launched everyday with limited quantities for a limited amount of time. Today through innovation and listening to our customers, we have grown to become a marketplace full of unique items from brand-name products to vintage and antiques and one-of-a-kind pieces from high-end interior designers and celebrities. One Kings Lane is the place we had first envisioned, where we have married inspiration and access to unique wonderful products for the home.
From the day we launched our first sale on March 30, 2009 it was obvious that there were lots of people like Ali and myself who love their homes and had a passion for finding unique and special decor. Five years ago when we started we launched with 5,000 members and today we have over 10 Million. What’s more, our shoppers have shown tremendous loyalty to the One Kings Lane brand – five years ago 80% of our revenue came from repeat shoppers and that statistic remains the same to this day.
Today, just five years later, One Kings Lane is considered to be one of the more successful and fastest growing ecommerce sites in the world… and one of the most admired websites amongst our peers in the retail industry.
I have learned so much on this journey. However, I think the four key things I have learned at One Kings Lane are:
Hire smart people that are passionate and enthusiastic about your vision
Stay focused – there is a tendency to want to do so much but concentrate on what will get you the biggest bang for your buck
Fail fast – be realistic about what is working and what isn’t and walk away from the non-productive initiatives
Keep it simple – in today’s world of sensory overload, whatever you do make sure that someone gets it immediately
And have fun!
Editor’s Note: This story was originally posted on Susan’s profile via LinkedIn’s publishing platform as part of our Picture Yourself campaign. If LinkedIn has helped you transform your career or business, please share your story with us.
Technology is one of the primary growth engines of the global economy, and governments around the world are investing in ways that attract technology talent to their cities. By mining the information in over 300 million member profiles, we identified several cities across the globe that attracted significant proportions of tech talent in the past year.*
For the 52 cities we looked at, the median percentage of new residents with tech skills was 16%, or just under 1 in 6. Several Indian cities were clocking in more than double that. This is indicative of several trends; more people are moving to big cities than ever before, and the Indian technology sector is experiencing explosive growth (though this should hardly be news to anyone).
Additionally, and maybe not surprising, nearly 1 out of every 3 new residents who moved to San Francisco in 2013 had technology skills. Yet, San Francisco isn’t the only city experiencing a tech boom.
Check out the interactive map below to see how 52 cities across the globe stack up. Hover over each city to see more details.
Where Tech Talent Is Moving Across The Globe
Here are the top 10 cities attracting tech talent:
The three most popular categories of skills among these members were:
IT Infrastructure and Systems Management (e.g. ITIL, Active Directory, Disaster Recovery, Enterprise Architecture, etc.)
Java Development (e.g. Java, Eclipse, JSP, Spring, etc.)
Cities that attracted a greater proportion of members with technology skills tended to skew towards the “Java Development” and “Web Programming” categories.
As we continue to build the Economic Graph, a digital map of the global economy, we’ll be able to monitor the growth of sectors like technology with increasing speed and detail. Providing more insight into these issues has the potential to help every professional, regardless of what they do, obtain economic opportunity.
*Methodological details: The results of this analysis represent the world as seen through the lens of LinkedIn data. As such, it is influenced by how members chose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility. These variances were not accounted for in the analysis. Additionally, nationality and visa status are not fields included in the LinkedIn profile. Therefore, we cannot make any inferences on the citizenship of our members who were included in this analysis.
We determined the geographic movements of our members in the last year by looking at every new position that was added to profiles between November 2012 and November 2013, which included a regionally specific location (e.g. “Greater Los Angeles Area”) that differed from the regionally specific location of the previously held position (e.g. “Greater New York City Area”). Next, we excluded movements which did not exceed 100 miles (161 km), based on the direct distance between two geographic coordinates, generalized as the geographic center of each region.
We isolated cities that saw at least 10,000 new residents in the 12 month period and determined the percentage of new residents with technology skills by dividing the number of new residents with technology skills by the total number of new residents. “Technology skills” include (but are not limited to) the following categories: Algorithm Design, C/C++, Cloud and Distributed Computing, Computer Graphics and Animation, Data Engineering and Data Warehousing, Embedded Systems, Game Development, IT Infrastructure and Systems Management, Java Development, Machine Learning, Middleware and Integration Software, Mobile Development, Perl/Python/Ruby, Software Engineering Management, Software QA and User Testing, User Interface Design, Web Programming, and Virtualization.
My college friends are all struggling to find good internships. We know that work experience is as important, if not more important than a good GPA. We know that an internship inspires confidence that you can get things done beyond passing an exam – that you can work with others to solve real problems in industry.
Finding that first internship is tough, especially for students entering their Junior year. Many of my Chemical Engineering and Chemistry colleagues are taking summer jobs as laboratory assistants cleaning glassware.
I had a better outcome. I used LinkedIn to land a promising internship without prior work experience in the field. Now I want to share advice to help you.
1. Start Early and Cast a Wide Net
I started a year ago, looking for internships in a wide range of chemical engineering fields, from bio applications to petroleum engineering. I searched for relevant companies everywhere in the United States. I cross-referenced the names of company executives, listed on company websites, with their LinkedIn profiles, and I sent nearly 50 different tailored inMails to company CEOs and heads of R&D, asking for their consideration of me as an intern. Having a LinkedIn Premium subscription really helped me to find and contact the right people. It gave me the opportunity to reach out to professionals I was not connected to and access to everyone who had viewed my profile.
2. Craft a specific message
Don’t send a generic InMail. I would research each company carefully, read their publications and learn about their business and technology. I tried to keep my message short, introducing myself, demonstrating excitement about the company and technology, and describing how my background would prepare me to contribute as an intern. I would end each inMail with a request for a phone call, and provide my contact details.
3. Be Persistent
I got more responses after I refined and sent follow-up inMails. This was key. People respond when you demonstrate persistent interest. I got responses from, and followed up with roughly 10 CEOs to chat with them about their work. From these discussions I narrowed my interest to electrochemistry and battery technology.
4. Tailor your education
Having surfaced my passion for battery technology, I tailored my UCSD classes and sought out a graduate-level course in electrochemistry. That definitely helped to boost my credibility with prospective employers.
5. Respond timely and be available
My internship opportunities were heating up during a busy time for me at school. I was able to respond timely using the LinkedIn mobile app. This worked so much better than blindly submitting a resume and cover letter to an opening on a job board.
I hope this approach helps you as it helped me in networking with industry professionals and presenting yourself as a persistent qualified candidate. I’m thrilled to have landed my dream internship at a leading edge technology company called Imprint Energy. I don’t know how I could have landed this great opportunity without LinkedIn.
Did you know that applicants who apply to job opportunities on the first day they’re posted are 10% more likely to land the job? That means that if you are an active job seeker, your job search can’t stop just because you’ve stepped away from your desk.
Launching today, the new LinkedIn Job Search app for iPhone provides a one-stop shop for your job seeking needs. Whether you are actively on the hunt for a new gig or just keeping an eye out, the new app comes packed with the core LinkedIn features you’ve come to rely on to help manage your job search, including:
A streamlined end-to-end experience: Landing your dream job can feel like a full-time job. So we wanted to make it easier to find, research, and apply for your next opportunity by maximizing your “in between” moments. The next time you’re in a line for coffee or stuck waiting for a delayed flight, why not jump start your job search from your phone.
Customizable search: Job searching is not a one-size-fits all process and we want to make sure you have the tools to find just the right fit. To take a more tailored approach, you can use Advanced Search to filter jobs by fields such as title, location, company, industry, or seniority level.
Recommended jobs tailored for you: You have a lot on your plate, so let us do some of the heavy lifting for you. Based on your saved searches, jobs you’ve viewed, and your LinkedIn profile, we’ll surface new and relevant opportunities for you.
Be in the know: Finding a job that interests you is just the first step. Use the app to learn more about the company and check out who you know that already works at the company to get the competitive intel you need to stand out. We’ll also make sure we’re keeping tabs on the jobs that interest you with important notifications when jobs you’ve saved are about to expire or when a recruiter has viewed your application, or when there are new jobs that meet your search criteria.
LinkedIn Job Search App from LinkedIn
More than 40 percent of you are currently using mobile to look at jobs on LinkedIn. We get it. It can be hard to search for a job while you’re at your desk, not to mention the potentially awkward conversation with your current boss. Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.
The new Job Search app for iOS is available in the US only for now and can be downloaded in the Apple app store. We look forward to hearing your feedback and to continue improving this experience to help you land that dream job.
Peter Gibbons, disgruntled Initech employee from the movie Office Space, once said, “So I was sitting in my cubicle today, and I realized, ever since I started working, every single day of my life has been worse than the day before it. So that means that every single day that you see me, that’s on the worst day of my life.”
Office Space struck a chord with lots of people who relate to being stuck in a dead-end job at a company that doesn’t appreciate them. In fact, 70% of employees say they aren’t enthusiastic about or committed to their work or they don’t contribute to their organization in a positive manner. Sound familiar? If so, don’t settle!
Today we unveiled North America’s Most InDemand Employers — aka, our annual rankings of the 50 companies our more than 109 million American and Canadian members most want to work for. We calculated the rankings by analyzing billions of interactions between American and Canadian members and companies on LinkedIn. Here are the top 10 (click here to view the full list):
These companies have their pick of the litter when it comes to talent. So what should you do to stand out from the pack and land your next dream job at one of North America’s Most InDemand Employers? We wanted to find out. So we asked the experts at Adobe, lululemon athletica, NBCUniversal, salesforce.com, and VMware. Here’s what they said:
Be authentic. “Be at the top of your game, have a great track record, and have great relationships. But most of all, be authentic,” says NBCUniversal VP of Talent Acquisition James Ryding. “The culture at NBCUniversal is not a faceless corporate culture, it’s a culture that allows people to have a personality. Being true to your personality while maintaining professionalism is the key to success with landing your dream job here. It will shine through in your applications, and will set your relationships on a genuine footing when you start with us.” lululemon athletica Manager of Recruitment Isabella Egan says, “Know what it is that you want to do and have a plan as to how you are going to get there. On our website you will see there are Vision and Goal coaching tips. As recruiters, we love it when a candidate completes the worksheet because it helps us understand more of who they are as an individual, above and beyond their education and experience. It also helps us see where they see themselves going in the next one year, five years and 10 years and how we can help them get there!”
Do your homework. “We are social,” says salesforce.com SVP of Global Employee Success Monika Fahlbusch. “Get to know us on LinkedIn, Facebook, Twitter and YouTube, and then find someone in your network to refer you in.” VMware Director of Executive Staffing Anu Datta says, “We encourage prospects to do their homework by understanding our business, people and culture.”
Showcase you’re a team player. “Adobe looks for three key factors — differentiation, motivation and collaboration,” says Adobe VP of Global Talent Selection and Development Jeff Vijungco. “We want individuals with a unique skillset that complements the team, a sense of urgency to deliver beyond what’s possible and ‘we’ rather than ‘me’ team players.”
Think big. VMware Manager of Employment Brand Marketing Judy Phung says, “We are looking for intellectual mavericks at VMware. People who approach situations with ingenuity and drive.” salesforce.com’s Fahlbusch says, “When you interview, show us your passion, your innovative mind, and intrigue us with your big ideas on the impact you could have on our company, customers and our community.”
Demonstrate you’re adaptable. “Prospects should be open and determined about pursuing passions yet flexible enough to jump in to anything,” says VMware’s Datta.
So there you have it. Congrats to North America’s Most InDemand Employers and good luck landing your dream job!
*Please note that while talent is our top priority, we exclude LinkedIn from the InDemand rankings.
Editor’s Note: This post is also available in Traditional Chinese.
I am pleased to announce that LinkedIn is now available in Traditional Chinese, bringing the total number of language options available on LinkedIn to 23!
This latest launch also marks the 8th Asian language option we added to our platform in just over two and a half years. The other Asian languages available on the LinkedIn platform include Japanese, Bahasa Indonesia, Bahasa Malay, Korean and Simplified Chinese.
As a global professional network, LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful. A big part of that is to help professionals like you, build your professional identity, your network and your knowledge. We believe that, along with new innovative product features that are regularly introduced (such as “adding rich media to your profile”), providing you with more language options to engage with other professionals on LinkedIn is important to fulfill our mission.
Besides serving our growing base of more than 50 million members in the Asia Pacific region, we are also helping clients to transform the way they hire, market and sell, leveraging our unique data assets and insights. These clients include Lenovo, Walmart, Intel, Cathay Pacific and Epicor.
Professionals who wish to register as LinkedIn members in Traditional Chinese can do it by going here. LinkedIn members who have been using the site in English or other languages can switch their language settings to Traditional Chinese, should they wish to do so, by going here.
Thank you for your support! 多謝大家的支持！
Editor’s Note: This is the first post in a new Q&A series called the Inside Story where we sit down to learn more from the people behind the products at LinkedIn.
LinkedIn’s VP of mobile, Joff Redfern, chats with us about how he became a great winter driver, why Houzz is one of his favorite apps and the investments his team is making in anticipatory computing.
Q: We access LinkedIn via phones, tablets and our desktop. Does that pose challenges for you and your team?
A: Of course. People have shifted from using just a PC to using multiple devices throughout the day. They might start their day with their phone, use a desktop during work hours, and then a tablet in the evening. On top of that we also have members using more than one of our five mobile apps. So throughout the week we have lots of potential touch points with our members across devices, across apps. We’ve been focusing more of our attention on how our products work together in symphony versus as stand alone instruments. For example, if you have our flagship app, but then download our Pulse news app you shouldn’t need to login or register again. Since we already know you are a member we just let you press a button on the new app confirming it’s you and viola you are using the app. This is just one of the many ways we are trying to compose a score for our instruments to play better together.
Q: Why does LinkedIn have five apps anyway?
A: While we don’t envision having dozens of apps, we also don’t want one single monolithic app. We want to keep simple, simple, so we build apps that are dedicated to specific use cases or experiences. In fact, you’ll see a brand new app coming from us in a few weeks. Our apps are like an à la carte menu. Obviously we’d be thrilled if you order one of everything on the menu, but for the most part our members just pick out a couple apps that make sense for them.
Q: As someone who oversees mobile for the company, you must also be well versed in new and interesting apps. Do you have a current favorite non-LinkedIn app?
A: Houzz is one of my favorite apps right now. My family has strong real estate and architecture ties. My grandfather emigrated from Italy and did a lot of residential and commercial building work. My mother was the first woman building inspector in Massachusetts and one of my brothers is an architect. I love looking at, and appreciating, great architecture and design. You learn a lot about people from the way they design and live in their home. It’s inspiring to see people who are able to get a ton of utility out of tiny spaces. I also enjoy seeing the different ways that people tackle similar space issues.
Q: You’ve been at LinkedIn for almost five years, how have things changed?
A: How our members visit LinkedIn looks very different from when I started. Just over three years ago mobile accounted for eight percent of unique visiting members to LinkedIn. Today it’s 43 percent and before the end of this year it will be over 50 percent. We went from being a desktop company to being both a desktop and mobile company. My goal is to have the whole company thinking about mobile and focused on making LinkedIn work where you want to work. Looking forward we will also invest more in what I would call “anticipatory computing”. Mobile allows us to better understand your context because we carry our phones everywhere we go and they are connected to the Internet and have lots of sensors. More and more apps should just infer what I need next. It’s like going to your favorite restaurant and they know your name, what you like, and how to cook it. As a result they anticipate what I need before I have to ask. It leads to a wonderful experience and we want to capture more of those kinds of moments with our mobile program.
Q: What’s your favorite LinkedIn tip you’d like to share with members?
A: If you don’t follow any LinkedIn Influencers you should. They are some of the top influencers in the world writing on a variety of topics. Be sure to check out the comments because they are often filled with the hidden gems. The comments are written by everyday professionals who have a perspective that is often as eye opening as the thought leaders. A couple suggestions of people I follow are Jeff Weiner (not because I’m sucking up, but because he’s talented), Michael Moritz of Sequoia Capital and Angela Ahrendts of Apple.
Q: What’s not on your LinkedIn Profile?
A: During my first four years at LinkedIn, I had one of the longest commutes. I lived in Lake Tahoe, California, but worked out of headquarters in Mountain View, California. It’s about 250 miles each way, so I put over 110,000 miles on my car. That’s the equivalent of driving around the world more than four times. It gave me lots of time to think and one of the benefits is that I’m pretty awesome at driving in the snow.
Reflecting on the imbalance among women and minorities in the overall tech industry, along with Google’s recent decision to publish their workforce diversity numbers, we at LinkedIn felt that we also wanted to be transparent with regard to our employee demographics.
There are currently more than 5,400 LinkedIn employees working in offices from Mountain View to Sao Paulo to Bangalore. Over the past few years, we’ve experienced tremendous growth and have become a truly global company, but in terms of overall diversity, we have some work to do.
For additional information, please refer to our EEO-1
You’ll notice that our gender breakdown is representative of our global employee base, while ethnicity is U.S. only. That’s because legal complexities prohibit us from asking about the ethnicity of employees in many countries outside of the U.S., so accurately reporting that data is not currently possible.
In our pursuit to close the gaps, we’ve initiated programs and developed partnerships that we believe can make a difference. Here are a few of the initiatives we are involved with that we feel will help us get to a point where we will achieve greater diversity:
Year Up: For the past several years we’ve been partnering with Year Up, an organization that seeks to close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education.
Anita Borg Institute: We have an ongoing and growing partnership with the Anita Borg Institute, a world-renowned organization focused on Women in Computing. The organization has been a key partner in our inclusion efforts at LinkedIn, and we are also a sponsor of their annual Grace Hopper Conference.
Out & Equal Workplace Advocates: This organization is committed to ending employment discrimination for lesbian, gay, bisexual, and transgender employees. LinkedIn is also a sponsor for the 2014 Out & Equal Workplace Summit, which will take place in San Francisco this fall.
Management Leadership for Tomorrow (MLT): We have a deepening relationship with MLT, the premier career development institution that equips high potential African Americans, Hispanics, and Native Americans with the key ingredients—skills, coaching, and door-opening relationships—that unlock their potential.
DevelopHer: We are particularly proud of this annual women’s hackday, which LinkedIn created and pioneered several years back. The event is a great way to engage and support women in tech, and we hope to see its impact continue to be felt in the years to come.
True inclusion is something that can only be achieved through a workforce that reflects the rich diversity of our member base, and this is something we strive to do in all of our hiring efforts. My role as Vice President of Global Talent affords me the unique opportunity to make a positive change in closing the diversity and skills gaps in today’s workforce.
While it’s easy for tech companies, like LinkedIn, to form partnerships with organizations that can promote a more balanced workplace diversity, there is a cycle of responsibility associated with transparency. This is why we thought it important to publish our own numbers regarding diversity at LinkedIn – to better ensure this accountability. And we will consistently measure ourselves and look for ways to improve.
We may not be the first company to be transparent, and we hope we won’t be the last. Our goal is to improve over time and to make a lasting change at LinkedIn. Let’s challenge each other to make it a more inclusive world in which we work.
How to Rock the Perfect LinkedIn Profile from LinkedIn
Hello, I’m Matt Henshaw and (like the beautiful Slideshare above shows) I launched a successful career comeback.
What does that actually mean? Well, a little while ago, I realised I was doing a job that was not my dream. So I decided to make a change and follow my dream – to become a singer-songwriter and self-sufficient working musician, like I said, my very own career comeback. Here’s my story and how LinkedIn played a part in it.
From my time at school to the end of 2008, I was in a band called Censored. What started as a few lads from Nottingham messing about soon became serious.
It was a great time – we were even supporting our music heroes, bands like Supergrass and Ocean Colour Scene. And hanging out with the likes of the Kaiser Chiefs and the Arctic Monkeys – what could possibly go wrong?
I suppose I never really thought about the future and without any real guidance, we took on too much and spread ourselves too thin. I got burnt out and had to cancel gigs and festivals. Sometimes when you lose momentum, you don’t find it again.
I was in touching distance of my dream career – then it was suddenly over.
Skip to 2012, I was working as a Computer Science Sustainability Research Assistant – try saying that with your mouth full! It was OK, it paid the bills but it wasn’t my dream.
Then I went to watch some music gigs for the first time in a long time. The Stone Roses had reformed and Jack White was playing solo shows with all the joy and freedom that goes with it. And that’s when it hit me – I’m one of these people, I’m a musician, that’s MY dream! I had to get back in. But the music landscape had changed since 2008. And it hadn’t exactly gone well last time.
That’s where LinkedIn came in. I thought if this can work for office stuff why not music as well? I wanted to showcase my passion, my personality and make sure people took me seriously as a professional – not just another lad with a guitar.
After updating my profile, I soon found endorsements rolling in from my old network backing my music skills. It was a massive confidence boost. Then I found people started coming to me! For gigs, festivals and just putting stuff together in the recording studio. My profile was like a magnet – all because I had added a bit more detail.
I now have a gig at the Camden Roundhouse and the Elevator Music Festival.
You may be thinking “good for him but I don’t want to be a musician”. Well, that’s not my point.
Whether you’re a musician, a lawyer, a scientist or an accountant you can always do better. LinkedIn is for anyone with ambition. It’s not going to magically make things happen for you, but if you want to follow your dream then investing in your profile and having LinkedIn in your corner can only help. LinkedIn played its part for me and it can for you.
What’s your dream?
Peace, Love & Tea, MHx
PS. If you like my Slideshare, why not share it on
When I was a child, my favorite toy was a jet airplane. Since then, I developed a deep love and passion for these magnificent flying machines. I grew up in Eastern Europe in the late 80s, and trying to get into the aviation world as a pilot was not an easy task. In fact, it was almost impossible.
I grew up in an environment where to become a pilot, you had to be superman (super health, super IQ, and more clever then Einstein), which put me and the majority of aspiring pilots in an unobtainable dream. When I told my parents that I wanted to be a pilot when I grew up, they never took me seriously. Even the kids in school would laugh at me. When I was 18, I applied to the only airline pilot training school in the former Yugoslavia, where an eye medical specialist told me that I would never be able to fly jets because I needed glasses. I wish they could all see me now. Fortunately, these challenges didn’t discourage me. Instead, it inspired me even more to become a pilot. I accepted that there would be challenges along the way, but that is what’s made my life more rewarding when I reached my ultimate goal.
During my rewarding career as a flight instructor, I met so many different people and they all had dreams about becoming a pilot, but for various reasons delayed flying. I am no career expert, but these are the steps I took to accomplish my own goals. I hope that by sharing my story, it will help others achieve their dreams.
Don’t stop dreaming. All major accomplishments start with a dream. Make sure you know what you really want and just go for it.
Plan how you will realize your dream. I guarantee there will be obstacles along the way, but having a clear feasible plan will help you get to where you want to go.
NEVER give up. Persistence is incredibly valuable, so whatever it takes, do not give up. Stick with the plan and keep pushing, keep moving forward. It may take a little extra time, but success is guaranteed
Thanks to LinkedIn, I am now able to connect with my old colleagues I flew with professionally. I’ve also managed to connect to new colleagues who fly professionally, which is an amazing asset because networking is incredibly valuable in a 21st century career. With LinkedIn Groups, we are able to exchange information about current aircraft fleets at companies and the number of pilots who fly currently. We also discuss current aircraft fleet upgrades and potential pilot hiring based on expansions and future airplane purchases to give us head on analysis about future hiring or layoffs. My next goal is to connect with Richard Branson on LinkedIn for the opportunity to be a part of Virgin Galactic, the first commercial space flight operation.
Editor’s Note: This story was originally posted on Ismar’s profile via LinkedIn’s publishing platform as part of our Picture Yourself campaign. If LinkedIn has helped you transform your career or business, please share your story with us.
Doing random acts of kindness is not a new idea. There are TED talks on this idea, foundations set up to promote it and bumper stickers that urge people to randomly do good. However, I recently experienced the power and the beauty of doing random acts of kindness in a new way as a part of my job at LinkedIn. I think we are on to something and I would love for you and your team to join!
Where It Started
Last year, I participated in a team outing where groups of four were given $100 and sent out into the local community to do random acts of kindness. We could do anything with the money as long as it brightened someone’s day. The experience of going out with teammates, doing acts of kindness and then coming back together with the whole team to share what we did was one of the best days I’ve had in my three years at LinkedIn.
For me, the most impactful part was listening to all the stories from the day. One of my favorite stories was from a group that went into a wedding dress shop where they met a girl who was making a payment on her layaway for her quinceanera dress. They bonded with the girl and her family and put their whole $100 towards her dress. After they left the shop, the group got to talking and decided to pool their own money, go back into the store and pay off the rest of the dress for the girl – and even threw in a pair of shoes! When they were recounting this story, I was in tears. It was such a moving experience that I made it my personal mission to make sure that all employees at LinkedIn would have the opportunity to participate in a similar event.
Random Acts of Kindness at LinkedIn
Last December, I began organizing Random Acts of Kindness activities in LinkedIn offices around the world on InDays, a day each month that LinkedIn gives back to employees to invest in themselves, their community, or the world.
The Powerful Impact of Random Acts of Kindness from Rachelle Diamond
By the end of this year, our goal is to have every LinkedIn office around the globe participating in Random Acts of Kindness.
Please Join Us!
The feedback we’ve received from employees who’ve participated has been off the charts! We’ve all shared a stronger sense of pride working for the company after participating.
Random Acts of Kindness has also been an incredible team bonding experience. I can’t stress how inspiring it is to be in the room listening to colleagues tell such amazing stories of delight, compassion, and kindness. At LinkedIn, one of our core values is “Relationships Matter,” and this experience has definitely brought that value to life for our employees.
Help us spread the power of Random Acts of Kindness by organizing these events in your company. It takes just a few steps to organize the event:
Get people to sign up or leverage an existing team outing
Put them in groups of four
Give them some money (and it doesn’t have to be much!) and let them go
Be sure to have them come back and share (this can be the most inspiring part!)
Leverage social media to share stories more broadly with the hashtag #inkindness.
I look forward to hearing all the inspiring stories you’ll share from your Random Acts of Kindness experiences.
In the summer of 2007, I had a revelation that changed my life. I was a professional basketball player training during the off-season at a local gym outside Atlanta, when I noticed some youth playing around. School was out for the summer, their parents were at work, and these kids did not have activities to keep them constructively engaged in their downtime. Basketball has always been instrumental in my life because it provided me many opportunities and taught me about teamwork, accountability and respect, and I realized that I could use my expertise to provide at-risk youth with the opportunity to learn these lessons as well.
I co-founded Back 2 Basics Kids Foundation (B2B) with the mission of providing inner-city youth the opportunity to discover and enhance individual skills through health and fitness awareness, teamwork, life skills, and expression.
I understand personally the power of volunteering for good. This is why, as the Executive Director of B2B, I was inspired to leverage LinkedIn’s Volunteer Marketplace to find the skills and expertise we needed to strengthen our organization’s capacity. Through the LinkedIn Volunteer Marketplace, we found two skilled volunteers—an experienced social media manager who has grown our organization’s social reach, and a Board member who brings a strong finance background to advise us on key financial decisions.
Like most executive directors of small organizations with big reach, I think about skills and resources quite a bit. With only two employed staff members and year-round programming, Back 2 Basics Kids Foundation would not be what it is today without our talented volunteers.
Our new volunteer Social Media Strategist has made a big impact in a short time frame. She manages all of our social media marketing efforts for our Facebook, Twitter, and LinkedIn accounts, and now she’s creating newsletter templates to keep our supporters, clients, volunteers and donors up to date on our latest news and events. She has made an immediate impact and created more public awareness about B2B.
Our newest volunteer board member joined just two weeks before our second quarterly meeting and has brought tremendous financial expertise to the table. By joining our fundraising committee, he will help with our year-round fundraising efforts, create and oversee administrative and program budgets, and spread awareness about B2B through his networks.
The LinkedIn Volunteer Marketplace has made it possible for us to access a diverse and qualified group of professionals eager to give back so we could find the right fit for our organization.
If you’re interested in using the LinkedIn Volunteer Marketplace to find skilled volunteers to manage your organization’s social media efforts as Yusef did, follow these simple steps:
Click here for a pre-filled volunteer social media manager posting.
Add in details about your organization to motivate professionals to apply.
Post and share with your network.
Or if you’re interested in volunteering your skills and expertise, explore opportunities in the LinkedIn Volunteer Marketplace.
Are you following your passions? At some point, we’ve all thought about what might be our dream career and whether we are on that journey yet or not as our search for professional fulfillment is one of the most important in our lives.
Today, we launched What’s Your Dream?, a campaign in the UK to highlight the professional journeys of some truly inspirational LinkedIn members in the UK. These members have not only found their dream careers, but found success while pursuing their passions.
As a Director of Consumer Marketing in EMEA, I’ve been lucky enough to meet many LinkedIn members from across Europe, and have been fascinated by how professional attitudes vary by geography and culture. The differences between cultures in how people talk about and approach their careers rather reminds me of differences in humour (think the UK vs US versions of The Office). Us Brits tend to be ambitious, but quietly so. We worry about being too showy on our profiles. We know networking is important but are nervous about how to do it authentically and we prefer people to be understated about our success and accomplishments.
What’s particularly powerful for me about the stories we are sharing today is that our members have talked about their journeys in a very British way – understated and humble seems to be the order of the day.
We recently conducted research in the UK that reflects this sentiment; nearly 1/3 of Brits shy away from talking about their achievements in interviews and annual reviews and 40% admit to feeling uncomfortable when networking with people they don’t know. Surprisingly, over half of Brits say they have no career plan.
We hope that these stories from a few of our members who are living out their passions will inspire more of us to push for what we want.
Roshni Goyate found that being tied to a single full-time job didn’t provide her the flexibility to do all the things she really cared about. In the middle of the recession, she gave up a steady income for the daunting task of going it alone. See how she’s getting on.
Sunny Panesar left an uninspiring job to follow his dream in design. He went on to join Crux, a small independent design company. After reaching out to new clients, Sunny was able to secure a deal to supply the cycling helmets for the British team. See his story.
Olivia Abramsohn had a passion for food from a very early age. When university ended, she found it hard to turn that passion into a career. But with sheer determination she managed to land her dream job. See how it happened.
We hope that you enjoy these stories and are as inspired by them as we are. We would also love to hear your stories, whatever country you are from. If you have one to share, please let us know.
For the newly minted Class of 2014, a diploma often comes with the tough decision to pack up and move to a new city. “Destination cities” like New York or London attract people from all over the world and from all walks of life. They act as giant talent magnets for a wide variety of industries. However, our data indicates that not all of them are equal. We analyzed the migration patterns of LinkedIn members over the the past year to determine the top 10 destination cities for recent graduates.
To do this, we first had to define our destination cities as places that attracted lots of LinkedIn members from a wide variety of regions in the past year. The resulting shortlist of destination cities, as defined by LinkedIn data, included some that were obvious (like Paris), and others that weren’t (like Minneapolis). Next, we ranked each destination city by the percentage of movers who were recent graduates. Below are the top ten cities, along with employers and universities of members who moved to each of the cities in our list!
Paris tops our list, with Washington D.C. effectively tied for second with Minneapolis-St. Paul – a city which may come as a surprise to many. According to our data, the Twin Cities attracted a lot of members from all over the Midwestern United States. The distances these members traveled to get to Minneapolis-St. Paul weren’t as great as our other destination cities, but they were significant nonetheless. Furthermore, many of the cities that members moved from were also homes to universities, like Duluth or Madison, improving Minneapolis-St. Paul’s standing in our list.
Given the current economic situation in Spain, particularly their high youth unemployment rate, we were also a bit surprised to see Madrid on the list. When we looked at the companies that hired these recent graduates, we found the majority them were international companies, suggesting that whatever jobs were to be had weren’t likely to be offered by Spanish firms.
As we continue to build the Economic Graph, a digital map of the global economy, we’ll be able to provide students and recent graduates with information they need to navigate an increasingly complex and challenging job market. Youth unemployment is one of the most important challenges of our time, and we hope to provide meaningful solutions in the near future.
Methodological details: The results of this analysis represent the world as seen through the lens of LinkedIn data. As such, it is influenced by how members chose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility. These variances were not accounted for in the analysis. Additionally, nationality and visa status are not fields included in the LinkedIn profile. Therefore, we cannot make any inferences on the citizenship of our members who were included in this analysis.
We determined the geographic movements of our members in the last year by looking at every new position that was added to profiles between November 2012 and November 2013, which included a regionally specific location (e.g. “Greater Los Angeles Area”) that differed from the regionally specific location of the previously held position (e.g. “Greater New York City Area”). Next, we excluded movements which did not exceed 100 miles (161 km), based on the direct distance between two geographic coordinates, generalized as the geographic center of each region. Next, we looked at all movements that included 100 or more members.
“Destination cities” were defined as those that were the terminus for more than 10 such migrations of 100 or more members, that exceeded a distances of 100 miles. We defined “recent graduates” as members who were 0 to 3 years removed from the graduation year of the last school listed in the education section of their profile.
The Industry Buzz section is divided into three major sections, which is then subdivided into smaller sections.
Corporate Blogs which include official blogs from web hosts, registrars, search engines and other related sites.
Magazines & Blogs include interesting websites related to the hosting industry, but not necessarily from official company blogs.
Industry Leaders include personal blogs from important industry leaders, such as employees from Google and WordPress. These blogs sometimes include insights on how industry leaders think, but also may contain topics not related to hosting.