BigRock Blog

.CO the right choice for your Startup!

Did you check the availability of a domain name for your startup and found it unavailable? Well, you are not alone! Here is why: “.COM” is undoubtedly the most popular domain and most visitors relate the web to this domain only!  And that’s why domain name traders are busy registering the most famous names with it so that they can sell it to the buyers like you at a premium price later on. Source: Domainnamestat   What is “.CO” TLD All About? Significance As a startup, you might have started a company. “.CO” is an acronym for the “company,” and it is recognized across the globe for company, corporation or commercial endeavors. The number of people who are browsing the web on mobile devices is high as there is a smartphone in every educated hand.  Now the need for short and memorable web addresses is more crucial than ever. If you want something essential and futuristic, “.CO” is the right TLD. Availability As compared to 150+ million registrations for “.COM” there are just 2 million registrations for “.CO”. It means you can easily register your desired domain name with this TLD. Prices “.CO” domain registration is cheaper as compared to “.COM” domain. But yearly maintenance of a “.CO” domain is expensive. You may wonder why it is so. Well, the reason behind premium pricing is to stop unusable registrations by domain traders. This helps those entrepreneurs who want to startup and need a credible domain for online presence. Registration You can register a “.CO” domain the same way you register a.“COM”. Just search for the domain name, and if it is available, you can buy the name you like. Short “.co” domain works as efficiently as a “.com” domain works, but a short snappy name highlights your online presence globally and effectively communicates who you are and what you do. Memorable As said above, there are just 2 million “.co” registrations as compared to 150+ million “.com” registrations. Thus, it is easy for users to memorize and identify your tailor-made, unique business name. What Can You Do Now? When the domain name is unavailable with a “.COM” TLD, you can do the following. 1. Buy it from existing domain name owner 2. Modify the domain name (pre- or suffixes) until you find the right one available. 3. Try “.CO” TLD If you are ready to pay extra and make an effort, you can find the domain owner, and if he is willing to sell, buy it for a premium. But when you are starting up, it is not advisable for financial reasons. Altering the existing domain name with suffixes or prefixes may distort the branding of the company besides lengthening the name. It may not work for many. Try “.CO” instead, which is a relatively new domain extension that offers the global option for online branding presence. Startups Who Are Using “.CO” Thousands of companies across the globe are using this TLD. And one among those is valued at over a billion dollars. Here are a few of them: Ello.co It is a niche social network and publishing platform and community of artists who share high-resolution images, long-form text, etc. Ilumi.co It is a smart LED lighting company which offers smart light-bulb that gives light in a million color combinations. Bird.co It is the last mile electric scooter rental service. What’s surprising is that the company is worth more than a billion dollars in just two years and that too while branding on a “.CO” domain. Financially better off startups are spending good dollars on acquiring the right “.CO” domain names for their business. Here are some of them: PayCo, an online payment company, paid USD46, 087 for Pay.co Light, a camera maker bought Light.co for USD25, 000. LeadCo, insurance lead generator decided to invest USD25,000 for Lead.co Hybrid, a media production agency paid up USD12, 000 to become the owner of Hybrid.co a few months ago. Stage, a virtual venue for live entertainment paid USD7, 000 for Stage.co earlier this year. In the same way, a.co is with amazon.com and g.co is with google.com and the leading companies are registering with “.CO” domain as well. Register your “.CO” with BigRock and Get These Benefits Now! High Availability- Check for your domain name with “.CO” and chances are high that it is available. Better Optimization- For better SEO, the length of the name is as crucial as a keyword. With “.CO” you can get a shorter and better name that is relevant from the optimization perspective Quick Recall- “Co.” is recognized the world over as an acronym of the company. “.CO” is easy to type and has a better recall as well. Register Here or Call us @ 1800 266 7625

Create and Grow your Personal Brand with a .ME Domain

We live in a world of personalization. We hear stories about people leaving their full-time desk jobs to start something of their own – to follow their dreams and pursue a career in freelancing or blogging, or simply their passion. A lot of these stories include enjoying the freedom from corporate life and finding solace in the perks of doing what you love. The road to this personal branding, however, is not easy. A lot goes into making a personal brand stand out, be credible as well as popular, and making it all about yourself!   Building a credible personal brand through strategic planning Creating a brand of and for yourself involves a lot of proactive planning. Right from setting the vision, mission and tone of your brand right to getting prospective clients – everything needs to be thought out in detail in order to make your business, idea or blog a success. Creating a personal, unique brand persona is what will set you apart from competition, add value and bring money to the table. It should encapsulate everything you stand for and everything you want your prospective users / clients to know.   The first step to building a personal brand – a personal website The first step to putting yourself out there is having your website – one that’s personal, informative and very you. Your personal website enables you to take control of your personal brand and communicate to your clients as well as your customers what exactly your brand all about. Getting your personal website requires a little investment – registering your domain, buying server space and building your website. You website needs to encapsulate all the work you have done so far and everything you, as a brand, can offer to your clientele. Some of the easiest hacks to build a good website are: Making use of blogs – especially if you are a blogger. Your blogs should be the most important part of your website. Gather customer/client testimonials Write a good ‘about me’ description Add your social media icons to link your audience to your networking handles   How .ME can help build this personal website  and why it’s important In case you didn’t know, .ME is the country code top-level domain for Montenegro. This extension was assigned to Montenegro as country code in 2007, one year after this country declared independence from Serbia and Montenegro. However, there was an undeniable potential for the creative use of .ME – it was noticed that .ME could mean so much more with its connotation of being a personal, individualistic domain. Basically, while the world runs towards giving their websites a more professional, commercial touch, why shouldn’t you go with .ME?   A .ME domain encourages customers to trust you A big corporate business model is not entirely trust-generating, but if it’s your personal website with a domain that says ‘me’, it’s immediately bound to generate credibility in the hearts of your customers. Put an emphasis on the personalization, give it a nice ring and voila – your customer has developed an instant liking to your personal website/blog.   A .ME Domain can be a Call-To-Action With an extension like .ME, you can make your website name a call to action – as per the blog or business you’re running. Your domain name can give out more information about the product/service you’re going to offer. All in all, .ME is the most personal domain there is – so it can be funny, entertaining, witty and everything else you want it to be! When all else fails, you know that there will always be .ME

Here’s How Google’s Latest Update Affects Your Online Business

This July, Google is updating their Chrome web browser to explicitly notify visitors when they’ve landed on a website that is not secure. It’s likely that other web browsers will follow their lead in order to create a safer environment online. As the necessity for online security increases, changes like this could have a negative impact on your business if you don’t take action to secure your site. Not only will customers be less confident about doing business with a website that is not secure, either making purchases or signing up for an email list, but Google is also prioritizing sites encrypting their data to the top of the search engine results page. That means sites that are not secure will show up at the bottom, which could impact the number of site visits coming from search. Let’s take a look at what should you do to make sure your website traffic is secure and avoid being negatively impacted by Google’s changes. What Google’s update means for your business Once Google’s updated web browser Chrome 68 is released in July, users will know whether the site they’re visiting is not encrypting traffic from the ‘Not Secure’ message in the URL If customers see the ‘Not Secure’ warning, they are more likely to refrain from entering any information on your site, like making a purchase or even signing up for your email list. Another sign is HTTPS at the start of a URL with data encryption, as opposed to HTTP for a not secure website. The URL for websites where traffic is secured with an SSL will look like the URL for bigrock.in as below:     Customers will also be less likely to find your website once Google makes the change to their browser. If your site is still not secure, Google will rank your website lower on the search results page, affecting your traffic and revenue at the same time. Make your website secure with an SSL Certificate   An SSL Certificate stands for a Secure Sockets Layer, which by definition, is the standard security technology for establishing an encrypted link between a web server and a browser. A web server is what a company or business connects with to present their website online, and a web browser is what customers use to connect with web pages on their phones or computers. To put in simple terms, a web server and web browser work as a team to connect your customer’s computer to your company’s website. An SSL Certificate makes it harder for bad actors to mess with the information that passes between the browser and server. This means your customers can be confident that any personal information they provide is safely delivered and the information they receive from the website is not tampered with. Why is encryption important? Without an SSL Certificate encrypting the data passing between your business and your customers, both parties could be at risk. Since smaller companies are unlikely to have a full team working on site security, they are more vulnerable to attacks from bad actors. A simple SSL Certificate can help to protect your business by: Authenticating – Validates that customers are talking to your servers and not someone pretending to be you. Retaining data integrity – Keeps bad actors from modifying the communications between your customers computer and your servers, or even injecting unwanted content into blog posts. Encrypting data – Keeps the data passing between you and your customers private so the same bad actors can’t develop a profile about you or your customers. Boosting SEO rank – Google has started to give a slight boost in the ranking of websites that use an SSL Certificate.. What a simple SSL Certificate doesn’t do: Detect and remove malware Detect and remove website security vulnerabilities Manage search engine ranking & reputation Provide a web application firewall Protect website against DDos attacks Encrypt your website traffic now to make the internet a better place   An encrypted internet is a safer internet, for everyone. This helps keep the internet a place where ideas can flow freely, but it also helps to grow your business, by helping your customers trust you. In order to help your business and your customers, BigRock.in is offering free basic SSL to help customers keep their businesses growing. If you’re a BigRock customer, watch your inbox for more details on how to turn it on for your account. Keep your customers and your business safe and secure It’s nice to know the businesses you are talking with online are the real deal and not an impersonation. It helps to have some reassurance in place to know you’re safe. An SSL Certificate helps to keep the data passing between your customers and your business safe, and after Google releases Chrome 68 in July, an encrypted site will become even more important.   Make sure your customers can trust your business, can sign up for your email list, and can shop online with confidence. It also serves as a sign that your business cares about security, and cares about customers.  

The Right Investment for your Business: Premium Domain Names

Ever searched for a domain name and found it available but its price is a lot higher than the other domain names? If yes, then you’ve already come across premium domain names. Just like the name suggests, premium domain names are more expensive than the normal ones. A premium domain name is a domain that is already owned by an individual person or a registry. The price of such domains can be anything, from hundreds to hundreds of thousands of dollars. However, this higher price only applies to the initial acquisition of the domain, but it will be renewed at regular renewal prices. A domain becomes premium when someone feels that a certain domain name is more valuable than a regular domain name. Domains are considered premium for a large number of reasons some of them being Easily Remembered: A shorter, catchier domain name will have visitors coming to your website more frequently since it results in strong brand recall. Better Brand Image: Quality domain names make your website look prestigious and credible which increases chances of a visitor to place an order on your website. Better Search Engine Ranking: Domain names that include search engine keywords are more likely to gain top search engine rankings. Traffic: A lot of generic domain names receive hundreds of visitors a day which generates traffic on your website.   Investment: A premium domain name is an investment for your business which you can sell in the future at a higher price.   It is not necessary that all premium domain names are owned by individuals. Some of them are set at a higher price by registries as well, if they believe that the domain name is premium. Now you will wonder how to figure out if a domain name is premium or not! The biggest giveaway will be the price. Where regular domain pricing will fall between the range of 10$-30$, you will see that a premium domain name will have a drastically higher price. But why are they so expensive?? This is because of the demand and supply principle. When the demand of a particular premium domain name increases, its value also increases because of low supply. To find the perfect premium domain name for your business , make sure you take the help of some experts.This is because they’ll help you save onto money and will also help you with negotiating. Premium domain names are also more expensive because of what they bring to your website. Such domain names come with added bonuses like a good reputation and healthy traffic stats. A premium domain name is an instant online brand. This helps you save onto a lot of marketing time and money. They also carry a high search volume, which means people type in those words while doing a search. A premium domain name does wonders for your site. You will spend less on advertising since organic traffic is better. Customers will know exactly what you’re selling on your website. So you will save money on promoting your site. Because your domain name matches what your customers are using in searches, it boosts SEO. Trust and authority of a premium domain with get reputable site to link to your site. A website with a reputable domain name will also boost sales since people will prefer purchasing your product. A short name really works for social media since you do not have to shorten it. Websites like housing.com and netmeds.com are some examples of domain names that were bought at premium. All in all, premium domain names are a great investment for your business’ website!  

What makes successful businesses tick?

“If you are not online, you might as well be dead” – This much is pretty obvious to people of today’s day and age who breathe online. From social media to businesses, blogs dedicated to any topic you could think of, it is mind-blowingly easy to have spent 5-6 hours on the web without having realized how time flew or what exactly you were doing. So, it is a no-brainer that having your business expanded online and having its presence felt across all social media is not a choice anymore. It is a necessity. And it is happening too. The world has, over the years, shifted online and internet has suddenly become the number one source for shopping, entertainment, communications, actually everything! For example, do you even remember the last time you stood in queue to buy movie tickets. Or do you remember how you used to go to the cinema hall every Wednesday when the ticket bookings opened and stood in queues to get tickets to your favourite movie just so you could see it on the first day? All you millennials will definitely have an “OMG YESSS” running through their heads right now! So when was the last time you did that? You don’t remember, do you? Ok, let us ask you this: what is the first thing that comes to your mind when you want to buy tickets to a movie? Did we hear a collective “BookMyShow”? Even with an array of other ticketing sites such as MeraEvents, Kyazoonga, TicketGenie offering the same services? Ok, here’s another question. This one is a piece of cake. What do you do whenever you have to decide where you want to go for a meal? Look for options on Zomato, right? But do you still go to a few restaurants that have an award given to them for exemplary food by “Burrp”? Remember how large Burrp was a few years ago, before Zomato came in and changed the history of Restaurant Finder apps! So, here’s what’s common in both these examples – successful online businesses! Sure, there are a host of different apps and websites providing the same kind of services, but there’s a reason these websites are now the benchmarks that have created a niche for themselves in the market. And the reasons for success that all these super-successful online business share are the same: They create a user-friendly website for smooth navigation and a promising consumer experience. Most of the successful blogs we see are super-easy to navigate and clutter-free with proper sitemap and seamless integration They know when to and what to give up. Snobbery and ego and a know-it-all attitude only has de-merits. These companies learned from Nokia’s and Yahoo’s example and were not afraid to give up, be it an idea, a person or an entire unit. Outsourcing. You cannot be good at everything. You are not the most perfect person in the world. There are few things that you are amazing at and no one can take that away from you or beat you to it. But a business runs on a lot of different set of skills and to be successful, you cannot compromise on any of them. The best way to ensure that is to outsource the work that you are not the best to the people who are and instead concentrating on your strengths. Social media is their primary address. With an average person spending more than 2 hours of their day on social media (a number that is only increasing with every passing day), not having a strong presence across all social media is the worst thing you can do to your business. In the times of “out of sight, out of mind” it is essential to have a very strong and continuous social media presence, which is evident with all successful businesses. (Infographic – http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/) They distinguish themselves. From the word go, they ensure that they have at least one defining factor that sets them apart from their competitor even though the basic service they provide is the same. In the sea of a trillion-dollar market spread across 12 million online stores, had these businesses not differentiated themselves, they would have gotten lost in the depths of the web. (Infographics: https://blog.lemonstand.com/just-how-big-is-the-ecommerce-market-youll-never-guess/) They believe in the age-old saying that the customer is the king. One negative remark can make or break your business and these successful businesses understand that. They understand the value of a good support team and timely query resolution and more than anything else, they understand the importance to listening and implementing the suggestions and recommendations given by their customers because who knows what works best other than the people who actually use it? They invest heavily in SEO. Successful businesses all agree that it is important to analyse trends, get traffic on their pages, grab eye-balls, generate leads, get high rankings, to appear in the first page of the biggest search engines, assess their own website to check what works and what doesn’t, and they do not underestimate the cost involved in doing all this. They don’t let failure get them down. If you don’t fail, you don’t know what success actually tastes like. And it takes a lot of failures to finally get there. So, it is okay to fail as long as you get back up again, reassess your strategies and get working. They go all in. One common misconception with online businesses is that they don’t require as much time and dedication as 9 to 5 job or a brick-and-mortar one. This is not true! If you treat your online business as a part-time hobby, it will stay that way. Successful businesses have put in the time, dedication and effort to bring themselves where they are and trust us when we say that it wasn’t all possible by sipping margarita at a beach somewhere. They understand the value of amazing content. One very recent example we can think of is ScoopWhoop. While they started out with fresh, bold and hard-hitting content, after the initial stage, they kind of lost the theme they were working around and started to copy-paste content from different sites which also led them into severe trouble back in the day. Once a market dominant, they fell behind and other sites such as BuzzFeed India started gaining more popularity with their original and relatable content. So, to put it in brief, while there are abundant online businesses out there, in every sector, every industry and every nook and corner of the internet, there are a set of ethics, behavioral patterns and vision that sets successful businesses apart. And to anyone who wants to build a successful online empire, you must get started on these values now!

Thinking of going online? The time is now!

Unless you have been living under a rock for the last 12 months, you would have noticed the massive explosion of internet services and mobile handsets in India. At 462 million, India is the ranked second in the world in terms of internet usage, but with only 35% penetration rate as of now, internet penetration and usage has only just begun in India. The slow advent of big players like Google into public WiFi systems in India, the proliferation of 4G mobile data, and the Government’s impetus for a Digital India, the exponential growth is all but certain. What opportunities does this present to a small business owner, and how can one go about capitalizing on this growing trend? The answer is simple – go online right away. There has never been a better time for business owners to gain web presence, and the good thing is that everyone realises this across the board. However, in my extensive interactions with owners of startups and small businesses, I still see a lot of apprehension about the viability and benefits of having a web presence. In the next few minutes, I will be trying to answer some of the fundamental questions that I have addressed over the last couple of years. Why should I go online? The short answer is – “That’s where your customers are; that’s where your future customers will be”. The long answer considers your current use case. You could be a small business trying to find its feet or you could be a listed company; you could be an e-commerce company or you could have a small restaurant; you could be the marketing manager of an event or you just like to write and would like to have a wider audience. No matter your business model, your customers are going to want to know more about you, and the first thing they’ll do is to look you up on the internet. You might end up losing a large chunk of your customer base if you don’t have an online presence; or worse yet, if someone has given you negative reviews on a neutral portal and you don’t have an online presence. Your website is your professional business card in today’s hyperconnected world, and it’s out for everyone to see. But I am mainly a physical store, and I don’t sell anything online. Why should I be interested? Research has shown that, depending on the country one is in, between 80 to 95% of users look for local businesses online. With the more and more people gaining access to the internet, and the growing trend of online purchases, it doesn’t need research to tell you how often products and services are looked up online. Let’s take a small example. Imagine you own a electronics repair shop. You have absolutely no sales to be made online, but you still went ahead and made a website anyway. You realised the kind of demand your potential customers had and engaged in some basic SEO to make your website appear at the top of search results. Because you are the only electronics service provider in the area with a website, everyone who looks up “electronics repair near me” sees your website at the top of their search results. They enter the website, impressed with the professional webpage, and look up your phone number and you get immediate business. Your competitor, who relies only on word-of-mouth marketing, loses out on a large potential customer base. Need any further reason? Actually, I am not even a business. I simply want to hold an event and run a few offline and email marketing campaigns. I don’t think I need a website. Again, an online presence boosts not only your credibility, but also the reach and SEO rankings of your event. Be it a trade show, a one time CSR function or even a wedding, you will only stand to gain by having your own website and customized website. Any online marketing or email marketing you do, can redirect traffic to this website. You can now choose to display as much or as little information as you deem fit. Another advantage of having your own domain is to have your email domain. The benefits of sending an email from info@company.com and not from info-company@gmail.com will be immediately seen in the leads you generate. Event or not, online is the way to go. Won’t I get the same benefits from creating a Facebook page for my company or event? It is exceedingly easy to create a Facebook page, not to mention it’s free. A lot of businesses have adopted this route where they have not only used their Facebook pages for updates and communication, but also as the primary go-to site for all business related information. There are two major problems with this approach: Everyone is doing it, and because of Facebook’s limited scope for customizations, your page would look exactly the same as everyone else’s. There is far less room for differentiation as compared to owning your own website You lose out on significant benefits of SEO, and credibility associate with domains and emails It absolutely essential to have social media presence by having a Facebook page, but it is equally important, if not more, to have a website you can call your own. I am not entirely sure that I would have the time to manage something so complicated. I don’t even know how to code. How can I create a website? Not knowing to code is not a problem at all. It has never been easier to own a domain and to create a website. Enter CMS (Content Management Systems). WordPress and Drupal area few examples of the popular CMS’s. You can easily create a website and customise it according to your requirements by using state-of-the-art and intuitive dashboards. Add and edit photos, content and entire layouts, all through a few clicks on your computer. What’s more with every passing day, hosting providers like ourselves are dropping operational costs and finding newer and newer ways to make your life simpler and your expenses cheaper. I am convinced. Didn’t have enough reasons to go online before this. How does BigRock help out with this entire process? We are industry leaders in web hosting. Thousands of customers around the world rely on and swear by the services we provide them. We cover all your concerns and strive to provide you a world-class hassle-free experience. If you’re just beginning and wish to host a basic website, we recommend our Shared Hosting Product. We provide: 1-click installs of hundreds of applications Complete security coverage 24X7 server maintenance 24X7 Support through chats, calls and emails And many more What’s more, we give you your money back within 30 days if you’re dissatisfied with our performance I would like to conclude with what I had begun, there has never been a better time or greater importance to set up your own website. What are you waiting for?

How can WHOIS Privacy Protection help you?

What is domain privacy? Domain privacy is a service offered by a number of domain name registrars. A user buys privacy from the company, who in turn replaces the user’s information in the WHOIS with the information of a forwarding service (for email and sometimes postal mail, it is done by a proxy server). Domain privacy or WHOIS protection (different registrars sometimes refer to it by different names) hides the domain registrant’s personal information from the public WHOIS database. What is WHOIS? WHOIS is a public record of all data regarding domain registration. All registrant details are considered public information, in addition to the nameservers and other simple details regarding domain registrations (e.g. registration, renewal, and expiry dates). If someone knows a registered domain name, they can enter it into any WHOIS search tool on the web to retrieve this public information. With privacy protection in place, all of this information becomes masked. This includes hiding your personal name, address, phone, email, and business name. Instead, a generic registrar-generated information set is displayed. What is WHOIS privacy protection When you purchase a domain, your registrar is required by ICANN to enter the contact information of the site owner. Some kind of information must be submitted. So unless you opt to protect your personal data, it goes public. Privacy protection hides personal contact information from complete strangers. This is pretty straightforward and is one of the most common reasons domain owners opt for privacy protection. Almost everyone has the ability to access the internet, meaning that almost anyone could potentially have access to your mailing address, phone number, and email address. If a website includes debatable or hotly-contested topics, it can be an especially safe move to make personal contact details difficult to obtain to help avoid undesired contact from strangers. Why you should consider privacy protection/How can WHOIS protection help you Protect Your Personal Data Stop Unwanted Solicitations Protect Your Email Address Prevent Domain Hijacking How WHOIS privacy protection makes your life easier It’s not a requirement, or a necessity, to invest in domain privacy protection. Still, the cost is negligible when you weigh the value that is offered. If you want to keep the solicitations at bay and protect your privacy, then it can be a worthwhile investment.

Domain Names: What? Why? And most importantly – how much for?

Yes, we know all these cyber-related jargons can be very hard to understand and gets even harder when you must apply the same for your business. Also, with so many different domain service providers available in today’s time, how do you know which one is better, or who provides the most reasonable and feasible products? Moreover, does low-cost have to mean compromising on the quality of the product? Too many questions! Not to worry, we are here to solve this once and for all! However, before we get into the nitty-gritties related to the cost of a domain, let’s first clear the concept of what a domain really is and why is it so important to have one! What is a domain name? A domain name is like the address of your website. Once you register a domain, you get sole ownership and rights to that name and no one else can use it. It is totally exclusive to you. An online identity of sorts if you will. In today’s age of increasing presence of social media in everybody’s lives, it is of utmost importance to have your business online. So much so, as a matter of fact, that your business is almost invisible in absence of an online identity or to be very specific, a domain! For more information on a domain name, head to our previous blog —-blog post link—- Why is a domain name important? A domain name adds credibility to your business: Having a domain name gives an impression that you mean business and most importantly, that you are not faking it! A domain name means you are progressive: You have a domain name, that means you are pretty tech-savvy and are adaptive to the changing times. That immediately makes you sound modern and developed. The right domain attracts steady business: An interesting sounding domain name attracts traffic on your website which leads to steady business. It also helps in attracting a lot of walk-in customers. A domain name builds your business as a brand: A domain name ensures a worldwide presence for your business. As your business begins to grow, it starts to develop as a strong personality and starts to emerge as a brand. A short, crisp domain ensures a successful internet presence: A good domain name has to be crisp, short and most importantly should have an impressive recall. Only then will your brand be remembered. A lengthy, grammatically incorrect and unrelated (to your business) domain name only leads to confusion and irritation in the mind of the customer. In most cases, it also makes it very hard to find your domain on the web. No one likes to waste their time. The potential customers will just move to the next best business instead. How much does it cost to buy a domain? Starting a website can be completely free of cost. But if you expect any kind of response on your webpage – be it in terms of revenue or customers – you need to loosen your purse strings. So, what are the costs attached with starting a website? Well, the bare minimum you will need is a domain name and web hosting. Depending on the type of domain, the prices obviously vary. You can either buy a brand new domain, or purchase one that’s been registered for a while. With BigRock, a domain can cost you from as less as Rs. 99 to Rs. 1,499 a year, depending on your registrar and TLD (Top-level domain). Here’s a list of the TLDs available with BigRock and their costs: Domain Name Registration/year Renewals/year Transfers/year .com Rs. 599 Rs. 679 Rs. 639 .net Rs. 639 Rs. 589 Rs. 549 .in Rs.449 Rs. 584 Rs. 499 .online Rs. 99 Rs. 1099 Rs. 2,704 .biz Rs. 749 Rs. 649 Rs. 609 .store Rs. 199 Rs. 4433 Rs. 4,432 .me Rs. 749 Rs. 859 Rs. 849 .website Rs. 99 Rs. 799 Rs. 819 .co Rs. 1500 Rs. 1599 Rs. 1,549   There is a list of other domain extensions provided by BigRock. You can check the complete list and their prices here: https://www.bigrock.in/domain-registration/domain-registration-price.php Apart from a domain name, the second most basic thing that you need for your website is web hosting. While a shared web hosting is pretty sufficient for a new business, it becomes very imperative to switch to a private server as the traffic on your website starts to grow. Since there are so many options available at your disposal, it is difficult to arrive at a decision. The price will keep fluctuating depending on your needs and budget. Obviously, the first and best bet will always be on the .com domain extension since it is the most common and easiest to recall and remember. However, the .biz, .net, .co and such extensions are also pretty successful and gaining popularity every day. Also, taking a multi-year service is cheaper than renewing it every year since companies tend to give heavy discounts on multi-year affiliations. But we’d say, you should decide on your budget and prioritize on which expenses are most essential and which you can curb. Once decided, we are sure it will make your choices simpler. Also, make sure you choose a domain with a reputed domain registrar like BigRock who are not only providing affordable and quality domain services but also (and very importantly) providing quality customer support. And lastly… Why should you not delay in buying a domain name? Checking domain availability should be the next step if you have zeroed in on the TLD and the expenses you are ready to undertake. As mentioned above, BigRock offers domain names for only Rs.99* for the first year. So, remember to buy a domain name as soon as you have decided a name to avoid the risk of losing out on the perfect name only because you procrastinated. We hope we’ve been successful in clearing a lot of doubts you may have had about domain names. Domain extensions though is a completely different ballpark and we do intend to cover the various TLDs available in the market in our upcoming posts. Till then, stay tuned and do write in to us for any queries or assistance regarding today’s topic.

Make CDN your best friend today

  “A 1 second delay in page response can result in a 7% reduction in conversions” – Kissmetrics One of the most common questions we are asked as a Hosting Provider is, “How do we increase the speed of our websites?” Depending on the kind of web scripting technology being used and the skill of the web developer, there could as many as 50 different parameters that could require tweaking. There a number of optimizations that the web developer can do, but a large part of the latency also depends on various network parameters and basic network fundamentals. Let’s start from the very basic. What is the Internet? At the cost of trivialising the definition, it is a huge network of computers and servers sending packets to each other through a complex array of routers, gateways and switches. These packets represent the packets of informations and data being transmitted every time someone streams a cat video. In this case, the packets are requested by the cat lover and delivered by YouTube or a similar video streaming service. The reality of this scenario is a thousand times more complex than this simplistic description, but it serves the purpose of conveying basic understanding of how the internet works. And even from this simplistic representation, it is clear that the fewer number of hops for the packet, or the smaller the distance for the packet to travel, the faster the connection would be. Every time a user requests for information from a website, the web browser sends a request packet to the serving web server, and the web server responds with the requested data in a few packets. This means data literally has to travel both ways, and pass through all the intermediary switches. Hence, If you own a website, and your user is literally on the other side of the globe, chances are that your website would load considerably slower for that user than for a user in your own country. Does this mean you have to maintain separate servers for catering to users from different parts of the globe to satisfy speed requirements? Thankfully, the answer to that is NO. This is where CDN is useful. What is CDN? CDN stands for Content Delivery Network. It is a network of servers or edge locations that can help deliver cached contents to your users. This would would mean that every time your international user requests for information from your site, the request need not come all the way to your hosting server. A major portion of it like static images, videos, JS and jQuery (which are usually the major reasons for increased latency) are delivered from the CDN servers. This means that your user base, no matter where they are located, can experience faster speeds. Why you should be interested in CDN Faster sites are better sites – As already discussed, CDN caches your static content and delivers a much better experience to your customers. After all, you don’t want to lose customers just because they thought your site didn’t load within 1 second SEO ranking – Google has been extremely vocal about page load speeds affecting the SEO ranking of websites. Which means the slower your website, the lower your ranking. Here’s the official release. CDNs are better equipped to handle traffic spikes – When traffic loads reach millions of requests per second, even the most powerful hosting servers would be put to the test. Without a CDN to serve cached content, all this traffic would have to be absorbed by either overprovisioning your hosting servers or creating an auto scaling group (both of which are considered unnecessary overheads for a Shared Hosting platform) Less burden on your Hosting Server – Following from the previous point, in a CDN enabled scenario, 60-95% of the traffic would be served from the CDN servers (depending on the site architecture) Free and Easy to start – A number of big CDN providers have free accounts that help you get started quickly with their services. In fact, with both our cPanel and Plesk panels we provide CloudFlare plugins that help you create and configure your CDN service from the web hosting panel itself It is abundantly clear that CDN technology is here to stay and is only getting easier and easier for website owners to make the jump. When are you?

The Do’s and Don’ts for a Website

Creating a website can be an exciting, yet daunting task, as you are building out a central repository and online image for your brand. The way your brand is perceived depends on the content you write, the images you share, the language you use (both written and descriptive) and the overall user experience you are offering to your customer. It is a holistic rendition of what your brand stands for, and is therefore crucial to understand the best practices when it comes to creating a website. Here are some checklists to keep in mind while building out your website. A simple clean layout helps the user navigate around your website easily to find what they are looking for. Messy layouts are a hassle to deal with and no user will invest time in a website with a complicated layout. Here are some references that’ll help you find the most user friendly designs http://bit.ly/2yKsJlc Redirecting users away from the main page is a big no-no. Your content needs to be crisp, concise and give the user relevant information all in one place. You can find tons of examples of this here http://bit.ly/1CSUsxR Using clean, simple yet powerful imagery is not only good for the user to consume, but also for them to interact with. You can use this link http://bit.ly/2zzRjTn to look for images for your website! Subtle colour palettes have a positive and soothing effect on the viewer. Dig deeper into this over here http://bit.ly/1lFKcR6 Having simple CTAs, optimized buttons and a sorted framework are always advisable. This makes it easy for a user to navigate the website which enhances the user’s experience Keeping the website updated is utterly important. If you have store locators, offers, testimonials, business achievements, job openings these should be regularly updated to avoid misinformation GIFS, tutorials, newsletters, blogs, guest posting, reviews etc. can make your website look attractive and enlightening and add to the user’s experience The content should be really catchy enough to not lose out on the user’s attention. For more tips on how to make your content strong enough, explore this http://bit.ly/1lfwS5A Landing page directs a customer to purchase a product or a service so it should function properly and link to the correct page. Want to know more on landing pages? Read here http://bit.ly/1nwg7Aw A search option helps a visitor to find out a particular product/service out of the list of products/services. So it saves time of the users and makes it user friendly. This can help you find out how the search option can be even more beneficial http://bit.ly/2zLF2Mk If you have enabled comments, address queries and feedback on a timely basis Adding your social media widgets to the page can also help direct your user to your social pages If you are an e-commerce website or have payment gateways linked to your website, make sure you have an SSL certificate. (eg. https) Make sure your website should be compatible across various devices including mobiles Your website name, meta-tag & description should be accurate so that users looking for information can directly reach your website. (SEO) Don’t miss out on important keywords pertaining to your business. If you’re not sure of what are the right keywords for your business, there are a lot of free tools are available online like this one http://bit.ly/2leiJMg Whenever running offers & discounts, make sure your website is updated so that customers have a user-friendly shopping experience and there are minimal complaints. Got questions or need more guidance when building out your website? Feel free to drop us a line at sales@bigrock.com, call us on 1800-266-7625 or comment below!

Let your name do your marketing

A lot of entrepreneurs, while starting off with their businesses, leave out one very important detail, the right name for their business. Getting the right name for your business is the most important thing to take your business to the path of success.  Names are quite powerful and make a huge difference to your business strategy. Once you get the right name, branding comes as a by-product of your advertising. Here are a few tips that will come in handy when you decide a name for your website: The name should sound good when it’s said out loud. Using alliterations like ‘Coca-Cola’ did, is always recommended. Make sure your name doesn’t sound like a tongue twister. An easy name that is catchy also results in instant brand recall. Ensure your website name gives a clear message. Also make sure it’s not too generic otherwise it won’t stand out amongst all the other websites out there. Make sure your website name is not ‘text-ish’. Websites like Flickr can get confusing because if you’re new to it you won’t know whether you should spell is Flickr or Flicker. Avoid using initials as that can get boring. A lot of businesses have gotten away with it, but those are multibillion dollar co-operations that have stayed around for decades. As a fresher, it is recommended for you to not use initials. Depending on how big you want your brand to be, make sure that you can trademark the name that you have chosen. By using the ‘find keywords’ tool on Google AdWords. You can find similar search phrases and how many global and local searches it gets You can also try using a name that would eventually be used as a verb. For example, people who visit the TED conference, call themselves ‘TEDsters’.  

Enterprise Email 101

Looking for a way to make your business look professional with custom email but not sure where to start? Here’s a look at how you can start your journey into the world of branded email for you and your business. The History of Email Revolution The Second World War that eventually led to the Cold War saw the need to protect messaging and communication in case such a nuke hit any other part of the world. Email, which is a medium to electronically send messages between two people, began by the end of 1971 by Ray Tomlinson, a contractor at ARPANET. At the core, email isn’t too different from regular mail. When you send a letter to someone, you mention the name and the location of the intended recipient. Tomlinson created a similar system when he created the email where the name and the location of the recipient were separated by the adoption of the ‘@’ symbol which identifies the recipient before the symbol and the location, after. In today’s day and age, email has become one of the most convenient mediums to pass on mail from one place to another. Moreover, it’s safe which is why even in the event of a robbery, fire or anything else, all your data will be protected in one place. Enterprise Email is your professional online calling card Simply put, enterprise email is a paid service offered by web hosting companies wherein businesses owning private email addresses can personalize their email ids for more professional communication, for example person@companyname.com instead of a common email address like personal@unbrandedmail.com These email ids can be used for sending and receiving mails with your team and other agencies. Apart from communication, it can also be used for collaborating calendars, tasks and other assignments. Why Enterprise Email is a great investment Enterprise email is tailor-made to meet the needs of medium and large businesses. It gives your business a structured and certified impression and allows for more effective team collaboration as all documents and conversations are stored in one place. Your business can communicate with its team members, employees and external partners. Data stored on Enterprise Email is secure and asks for your permissions before sharing any data with anyone outside the organization. It builds trust and recall with potential customers and associates, who know to look for your company name in your email address to certify your identity. It allows multi-user interfaces and has sufficient storage to hold emails, media and other documents. Why go for enterprise email when other free options are available? The biggest advantage of buying enterprise email is getting truly personalized email ids that look professional. Also, enterprise email offers you the choice to get the email id that YOU want since most ids are almost always taken. It is also crucial when it comes to building a brand for yourself and a credible image for your business. You can also avoid the annoyance caused by ads that regular email portals throw in your face. And for the best part…  Apart from the obvious benefits that come with owning your personal branded email address, an enterprise email package with BigRock offers the added advantage of getting an integrated email solution wherein you can have all your contacts, to-dos, calendar and online drive all in one place. In order to be a booming business as well as accomplish things on the go, a drive always comes in handy by eliminating restrictions that come with traditional email packages, as you have unlimited space at your disposal. You  can access your files without necessarily having to download them saving you space and time.   We cannot stress enough on how handy a calendar is when it comes to organizing your business. Not only can you manage your tasks and schedules, but also give and share access with your team so as to plan your tasks in one place. Watch this space for more tips and tricks on how to best leverage email for your business. Log onto www.bigrock.in now to get started with your enterprise email package today!

Quick Guide to Making a Kickass Website

If you’re reading this you’ve already taken the decision to get yourself online and a big high-five to you! Seriously, that’s an amazing decision. Now comes the fun part of making your website awesome. You’re going to have to decide whether you’re designing it yourself or hiring a designer to do this. If you’re thinking of hiring a designer try DesignXchange, it’s an amazing network to find great designers in your own city. Irrespective of the direction you choose, we’ve locked down some key pointers that will help you make an awesome website. Starting from the look, to the content, etc. we’ve got it all covered. So read on and equip yourself with the tools to make a truly Rocking website. Get the colors right: Start by settling on a central theme color, this color can be your brand color so to speak, (Orange) in our case. Then all you have to do is use colors that go with this central theme color. A way of doing this is, if your logo is red, then that could be your theme color. Here’s a cool website that helps with color combinations Stay Lite: We live in fast times, where speed is the keyword. A sluggish website is the last thing anyone wants. Keep away from heavy content like videos, flashy banners and hi-fi images. The idea is to get your site to load as fast as it possibly can. Get the right host: We’re gonna be biased here, we think we’re pretty solid at hosting  A Clear call to action: Every page on your site should have a purpose and a clear call to action for it. If your users ask “what am I supposed to do here?” you’ve already lost their attention Simple Navigation: KISS is the golden word here. Keep it Simple, a user should always know his way around your site with google maps. Know thy audience: Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up. Update often: Keep your site fresh with updates on a regular basis. You’ll keep users coming back. Check your ABCs: Spell check, spell check, spell check and spell check some more.

Quick Guide to Making a Kickass Website

If you’re reading this you’ve already taken the decision to get yourself online and a big high-five to you! Seriously, that’s an amazing decision. Now comes the fun part of making your website awesome. You’re going to have to decide whether you’re designing it yourself or hiring a designer to do this. If you’re thinking of hiring a designer try DesignXchange, it’s an amazing network to find great designers in your own city. Irrespective of the direction you choose, we’ve locked down some key pointers that will help you make an awesome website. Starting from the look, to the content, etc. we’ve got it all covered. So read on and equip yourself with the tools to make a truly Rocking website. Get the colors right: Start by settling on a central theme color, this color can be your brand color so to speak, (Orange) in our case. Then all you have to do is use colors that go with this central theme color. A way of doing this is, if your logo is red, then that could be your theme color. Here’s a cool website that helps with color combinations Stay Lite: We live in fast times, where speed is the keyword. A sluggish website is the last thing anyone wants. Keep away from heavy content like videos, flashy banners and hi-fi images. The idea is to get your site to load as fast as it possibly can. Get the right host: We’re gonna be biased here, we think we’re pretty solid at hosting  A Clear call to action: Every page on your site should have a purpose and a clear call to action for it. If your users ask “what am I supposed to do here?” you’ve already lost their attention Simple Navigation: KISS is the golden word here. Keep it Simple, a user should always know his way around your site with google maps. Know thy audience: Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up. Update often: Keep your site fresh with updates on a regular basis. You’ll keep users coming back. Check your ABCs: Spell check, spell check, spell check and spell check some more.

Best Free WordPress Themes – Edition April 2015

We did some looking around to find you some of the best new free WordPress Themes for the April edition. We’re pretty convinced with the way each of these themes look and function and we’re quite sure you’ll love them too. So without further ado lets checkout the WordPress themes. 1] Radcliffe: Responsive in nature, Radcliffe is built for bloggers who want their content to take the center stage. The theme demo clearly showed off its beautiful design and typography. You’ll be pleased to know that custom logo and accent color are supported by this theme. Give it a second look and you’ll realize that the Radcliffe can be great for photographers too.   Demo 2] RokoPhoto Lite: Photographers are in for a treat today, RokoPhoto Lite is another theme that looks great for a portfolio website. The design is very simple with the main focus on the image and content. Bloggers and writers may also find this an interesting theme to work with. Demo 3] Casper: This WordPress theme is a port of the default theme from the new Ghost Blogging platform. The developer has tried to bring the two worlds together with this theme but making sure to use the features of the WordPress platform. You can easily customize the theme through the WordPress Customizer Menu. We honestly think that personal bloggers will love the simple design of the Casper theme. Demo 4] Gateway: “Beautiful” is all we can say when we look at this new free WordPress theme. Gateway has a very versatile design and will easily appeal to personal bloggers, writers and businesses. The theme is highly customizable and allows a custom logo upload and changes to the accent color and background settings. Demo That’s it folks, we hope you loved this month’s list of the best free WordPress themes. If you’ve had experiences using any of these themes then drop a comment below and share it with us.

Best Free WordPress Themes – Edition April 2015

We did some looking around to find you some of the best new free WordPress Themes for the April edition. We’re pretty convinced with the way each of these themes look and function and we’re quite sure you’ll love them too. So without further ado lets checkout the WordPress themes. 1] Radcliffe: Responsive in nature, Radcliffe is built for bloggers who want their content to take the center stage. The theme demo clearly showed off its beautiful design and typography. You’ll be pleased to know that custom logo and accent color are supported by this theme. Give it a second look and you’ll realize that the Radcliffe can be great for photographers too.   Demo 2] RokoPhoto Lite: Photographers are in for a treat today, RokoPhoto Lite is another theme that looks great for a portfolio website. The design is very simple with the main focus on the image and content. Bloggers and writers may also find this an interesting theme to work with. Demo 3] Casper: This WordPress theme is a port of the default theme from the new Ghost Blogging platform. The developer has tried to bring the two worlds together with this theme but making sure to use the features of the WordPress platform. You can easily customize the theme through the WordPress Customizer Menu. We honestly think that personal bloggers will love the simple design of the Casper theme. Demo 4] Gateway: “Beautiful” is all we can say when we look at this new free WordPress theme. Gateway has a very versatile design and will easily appeal to personal bloggers, writers and businesses. The theme is highly customizable and allows a custom logo upload and changes to the accent color and background settings. Demo That’s it folks, we hope you loved this month’s list of the best free WordPress themes. If you’ve had experiences using any of these themes then drop a comment below and share it with us.

Pages

Recommended Content