Reseller Club Blog

A Step-by-Step Guide to Starting your Reseller Hosting Business

Businesses are all about generating revenue and the right business model can take your profits up a notch. In today’s digital age, almost everyone is online – be it on social media platforms, blogger websites, or online presence of their business. Web hosting is, therefore, becoming an increasingly popular business option and Reseller Hosting is one such business model that helps you with this. In this article, we will explain what Reseller Hosting is and how to start your own web hosting company. Let us start by understanding what reseller hosting is.   What is Reseller Hosting? Reseller Hosting is a type of web hosting that helps you run your Reseller business by way of renting out server space. In other words, as a reseller, you rent out server bandwidth, web hosting resources like CPU, RAM, disk space, etc. to different customers. In short, you allow customers to rent your resources, in turn, generating profit.  If you are a web developer or designer then adding web hosting to your services makes your online business a one-stop-shop for all things needed to set up a website. This way the needs of your customers are met and you also earn better revenue.  Let us now move on to understanding Reseller Hosting business startup guide. Reseller Hosting Business Startup Guide Step 1:  Figure out your target audience  You’ve already figured out the niche of your business, now is the time to find your target audience. Figure out who you wish to cater to – is it web developers, designers, online entrepreneurs, bloggers, etc. Once you figure out your target audience you can choose appropriate Reseller Hosting plans to cater to them. Once you’ve figured this out define your business goals as to how do you plan to grow your business and customer base. Depending on this you can select a Reseller Hosting package from a parent hosting company. Step 2: Choose a parent hosting company Choosing your parent hosting company is a vital part of your business goals. The features offered by your host company must align with what you want to offer to your customers. Pricing, software applications, customer support, order management are some of the features that you should consider when selecting your parent host.  One way to ensure you choose the right host is to do thorough research. You could start with reading reviews, calling up customer support, checking their social media channels, comparing pricing models and other review sources Step 3: Fix a Budget A big budget is not a precursor to a successful business. All you need to do is invest properly. Post selecting your parent host company, check out its Reseller Hosting plans and select the one that suits your budget. We at ResellerClub, cater to all irrespective of the budget – be it the simple starter plan to a pro Reseller Hosting plan for when your business expands. Step 4: Set your price Pricing is important. If your packages/products are priced at an exorbitantly high rate as compared to your competitors or you set very low prices, you’re at loss. Either you will lose your customers or you’ll be incurring losses instead of profit. Make sure to set your prices in this range so that you can get both customers, as well as, make a profit. And you can always increase your prices once you’ve established yourself in the industry.  Tip: Always make sure that you don’t charge more than necessary and keep a tab on your competitor pricing and offers.  Step 5: Promote your business  Last but not the least, promotion! Marketing your business is one of the most vital steps to finding customers. Once you have a website ready, add relevant information to it so that it is discoverable on search engines. Try taking the help of SEO based keywords to aid your indexing and search engine rankings.  Post this, set up your social media presence and invest in advertising. Once you have a sufficient customer base you can even start sending out emails and focus on email marketing campaigns, building a blog, how-to-videos and more.  Conclusion  Reseller Hosting is the most preferred business type especially if you’re already in the business of providing web design and development to your clients, as it can help you grow your business and help you be a one-stop-solution to all website needs. Nevertheless, even if you’re just starting out it is a great way to make money! We at ResellerClub provide numerous benefits like free cPanel dashboard to help you manage your customers easily, multi-channel 24//7 support via chats, calls, email, social media, unmatched speed, 99.99% uptime and more. Check out our Reseller Hosting plans today to start your own web hosting business. Hope this Reseller Hosting business startup guide helps you start your web hosting business today! To know more about the hosting and choosing the right option for your business, read more from our Hosting Blogs Category.   If you have any questions please feel free to leave them in the comments section below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post A Step-by-Step Guide to Starting your Reseller Hosting Business appeared first on ResellerClub Blog.

Security Vulnerabilities and 4 Ways to Protect Your WordPress Site

Running a self-hosted WordPress website is not as easy as advertised, yet it can be done with the right tools and knowledge. You need to take care of hosting tasks, like choosing a host and making sure your site loads smoothly. You then need to design the site, using themes and plugins in a way that ensures positive user experience.  You also need to create and add content on a regular basis. These are just a few basic tasks that many site owners, admins, and managers need to take care of. Despite the amount of work required, WordPress is a powerful CMS that powers 35% of websites across the globe.  WordPress provides many advantages, amongst these are its open source nature, the huge community of contributors, and the massive marketplace dedicated to WordPress services and products. The platform itself is offered free, and what you need to pay for is another infrastructure. This model enables businesses to grow at scale, add features as needed, and build affordable yet powerful websites for a wide range of purposes.  Like most websites and online systems, WordPress is vulnerable to attacks. While WordPress comes with many features and capabilities, it does not come with in-built security features. You need to install plugins, integrate with security tools, and monitor continually. In this article, you will learn what security vulnerabilities are, and how attackers use these to hack into WordPress sites. You will also learn what the top WordPress security vulnerabilities are, and how to protect your WordPress site against them. What Security Vulnerabilities are and Why You Should Care Security vulnerabilities are unprotected areas of your site or site host that attackers can exploit to steal your data, modify your site, or otherwise cause damage. These vulnerabilities often exist due to insecure plugins that you may add to your site, lack of control over visitor interactions, or failure to regularly update plugins. While you may think that attackers would have no interest in your site, attacks happen regularly to every type of site, regardless of size or traffic. In fact, Wordfence researchers have found that more than 90,000 attacks against WordPress sites occur every minute.  Attackers value user data that your site contains and the site’s access to visitors. For example, a successful attack may allow an attacker to plant a malicious script on your site. Then, when users visit your site, that script runs and enables attackers to steal user passwords or gain access to webcams. Top WordPress Security Vulnerabilities and How to Overcome Them To protect your site and your visitors, it helps to understand what type of vulnerabilities you may be exposed to. Below are some of the most common vulnerabilities that site owners face and some suggestions on how to manage these risks.  Insecure WordPress logins Your WordPress login is a valuable target for attackers because it provides access to your site administration dashboard. If attackers can gain access to your login credentials they will have full control over your site. An insecure or weak administrative password provides easy entry for attackers.  Weak passwords are passwords that can be easily guessed or uncovered through brute force attacks. Brute force attacks are attacks that keep trying different password and username combinations until access is gained. These attacks are possible because WordPress doesn’t limit the number of login attempts an attacker can make. To prevent these attacks, it’s important to:  Use a secure password and change it periodically. Secure passwords are typically passwords that are:  eight or more characters and a combination of uppercase and lowercase letters, numbers, and special characters  The easiest way to ensure you have a secure password is to use a password generator such as the one provided in Google Chrome browsers. Enable two-factor authentication. Two-factor authentication requires you to correctly enter your username and password. Then a code is sent to your email or a personal device, such as a mobile phone. Once you provide this code you are allowed to finish logging into your account. Two-factor authentication can help ensure that even if an attacker steals your login information, they are not able to access your account. 2. Outdated themes and plugins Any theme, plugin, or application that you add to your site may introduce vulnerabilities. If attackers discover these vulnerabilities they can exploit these weak spots to gain access to your site and users.  After plugins, themes, and applications are released, developers often continue working on these components. For example, adding new features, fixing bugs, or patching security issues. If you do not keep your various components up-to-date, you miss out on these improvements and may leave vulnerabilities exposed.  To avoid this, it is important that you:  Keep track of current versions of your components and that you are aware when vulnerabilities have been reported. To remain up-to-date, you should periodically check for new versions or patches. If you can enable automatic updates for components you should. ResellerClub’s WordPress Hosting provides automatic WordPress updates, making it easier to stay up-to-date. If automatic updates aren’t available, you need to use a different method of alerting yourself to possible threats. One way is to monitor a vulnerability database. Vulnerability databases are listings of known vulnerabilities and include information about what components are affected and how to fix the vulnerability. These databases can help you ensure that you are aware of any known vulnerabilities regardless of whether an update is currently available.  3. Incorrect WordPress permissions When you create your WordPress site, you create an administrator account, and you may also create user accounts. For example, if you have a team of people who are working on your site or if you have a subscription service. Each of these accounts has a set of permissions assigned to them that determines what a user can do on your site.  When setting these permissions it is important that you only allow users as much ability as they need. For example, you don’t want your subscribers to be able to edit posts or your editors to be able to change site settings.  Roles in WordPress are as follows, from most to least permissions: Administrator—can fully control your site.  Editor—can modify and publish site posts. Author— can modify and publish their own posts. Contributor—can create drafts of posts. Subscriber—can only modify their profile. To ensure that you are assigning permissions correctly, make sure that you place users in the lowest possible role you can. You can always change their role later if you find that the current one isn’t high enough. However, it is hard to undo the damage caused by users with high level permissions.  4. Running your website on HTTPS Hypertext Transport Protocol (HTTP) is the method used to connect your site to your user’s browser. If your full site address starts with http:// then you are using an HTTP connection. This connection is available to any user and does not require any sort of authentication to use.  Because HTTP connections are not protected in any way, attackers can intercept requests made by users visiting your site. For example, if a user clicks a link on your page, a request is sent to your web server for that page. If an attacker intercepts and modifies this request, they can send your user to a different page entirely.  To prevent attackers from manipulating user or server requests: Enable HTTPS. HTTPS is a modification of HTTP that includes security features for encrypting or hiding the information that is being sent in a request. This encryption prevents attackers from reading or modifying data and ensures that only your web server and the browser making the request have access.  HTTPS is especially important if you are running an eCommerce site. Many users are unwilling to make purchases from a site that is not using HTTPS because they don’t want to risk having their credit card or other payment information stolen. Conclusion In simple words, vulnerabilities are anything that hackers can use to breach your site. There are two types of vulnerabilities: those created by authorized users (like site owners and users) and those created by unauthorized users (like hackers).  Vulnerabilities created by authorized users are typical mistakes such as code errors, misconfigured plugins, insecure themes, weak authentication, etc. When hackers create vulnerabilities, they use techniques that enable them to inject malicious code into your site or eavesdrop on your communications. Top WordPress security vulnerabilities include insecure WordPress logins, outdated themes and plugins, incorrect permissions, and using HTTP instead of HTTPS. The bad news is that there are hundreds and thousands of vulnerabilities out there because human error is a fact and hackers always hack. The good news is that you can avoid many issues by following the practices mentioned above. To know more about WordPress CMS, hosting and features of WordPress, read more from our WordPress Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Security Vulnerabilities and 4 Ways to Protect Your WordPress Site appeared first on ResellerClub Blog.

.STORE: Unlock Business Potential This Lockdown

If the COVID-19 crisis has taught us anything, it’s that the Internet is King. I’m sitting at home, writing this blog which I will upload soon, exactly as I would’ve done if I were sitting at my office desk. I take all my meeting appointments exactly as I would’ve done at work (only, virtually, this time). We’ve been fortunate enough to have the option to work from home and keep our business going, thanks to the Internet. While the world wide web has been around for 30 years, the COVID-19 crisis has catapulted the dependence on digital. I have a few predictions for life post the lockdown (or as I like to call it, ‘the after-life’): Many companies will shift to a work-from-home model, saving commute time and office rent More will seek out online classes, online certifications (major educational institutions like Harvard, MIT & Stanford are offering online courses that you can take, at home, from another part of the world) Online businesses are going to sprout in every industry (Online dance classes? Yes, please. Online baking? You bet.) E-commerce will see a boom (a demand not just for clothes, makeup and mobile phones, but daily groceries, meats, vegetables, medicines and more). So, what better time than now to invest in .STORE domain names? Your customers are going to want to capitalize on the demand in these times, especially in the e-commerce industry. .STORE fits bang at the centre of this dynamic.  Who is .STORE for? Some of the biggest brands are already on the .STORE domain. .STORE is for: Fortune 500 companies Artists who want to sell online Huge clothing, books, gadget retailers Amazon.store Fashion brands Jimmychoo.store Sport brands Nike.store While it  is valid for the industries mentioned above, it is even more essential today for: Grocery stores (think: the mom & pop shop across the street) Chemists (to be able to serve customers who need to order online and can’t leave home) Cold storage for meats Vegetable vendors Supermarkets In this lockdown period, I haven’t been out of my house in 60 days. Luckily for me, I simply pick up my phone, place an order online and my local supermarket delivers my groceries at home.  Why choose .STORE? Think of www.medicines.store and www.groceries.store. Doesn’t that website address stay with you? A .STORE domain name is/has: Relevant Memorable  High recall value So, let your customers take their business to the world. Help your local supermarket or your local dance classes get online and run their business. A .STORE domain is for anyone and everyone who provides a service, a product, a subscription online, anything.  Buy .STORE domains at a price of just x today and resell it for a profit! Read more articles from our Domains category. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post .STORE: Unlock Business Potential This Lockdown appeared first on ResellerClub Blog.

How to Migrate WordPress From Localhost to Live Server

Great, you are done developing and testing your WordPress website on your local setup. You have ironed out all the problems and are happy with the results.  What next? The next step is to make it live, so your users can get to it.  The big question is, ‘How do you go about migrating your WordPress site from your localhost to the live server?’ Well, that is what this article is all about. We will cover two ways to help you publish your WordPress website: Using a plugin  Manually We recommend the first method as it is easy for both techies and the not-so-tech-savvy. Also, this method works seamlessly for all hosting providers. However, do go through the manual method as well, in case the plugin fails (for whatever reason) or you want tighter control of all the aspects of migration. Let us jump right in. Migrating WordPress site to live server from a localhost While we are going to use the Duplicator plugin for this article, you can use any other suitable plugin. Here are a few that you could consider: All-in-One WP migration UpdraftPlus WordPress Backup Plugin Migrate Guru WP Migrate DB BackupBuddy VaultPress Step 1: Install and activate the Duplicator Plugin on the localhost Start by installing and activating the Duplicator plugin on the WordPress site hosted on the localhost.  Navigate to ‘Add Plugins’ and search for ‘Duplicator’. Once you find it, click on ‘Install Now’ Do not forget to activate the plugin after installation completes. Step 2: Create a package Package here refers to two files: a zipped archive of your website and an installer.php file to install the archive contents on the live server. To get these files generated, you first need to create a package.  On the left, navigate to the Duplicator menu on the menu bar, and click the Packages submenu. Next, click on the ‘Create New’ button that shows up on the right-hand corner of the screen. Fill in the package name and press ‘Next’ on the next screen. Once the scanning is complete, you will see a screen with a ‘Build’ button at the bottom. Click it to start building the package. The building may take some time. Once completed, it will create a zipped archive that contains your website’s content, plugins, themes, database and all the WordPress files. Once the Duplicator plugin has built the package, you will be presented with a screen that allows you to download the generated files to your computer. You can choose to download the Archive and Installer separately, or together, by using the ‘One Click Download’ option. Step 3: Use an FTP client to transfer the Archive (ZIP) and installer.php to the live server Once you have the generated archive and installer.php, you need to transfer these files to the live server where they can be used to prepare a WordPress installation for your live website. You can use any FTP (File Transfer Protocol) client for this purpose – we prefer FileZilla as it is free and the most popular one out there. FileZilla also allows you the option to use SFTP (Secure FTP) to transfer your files over a secure connection.  Enter the hostname and FTP/SFTP credentials of your live server to make a live connection. Upload the Archive and installer.php to the root web folder (usually public_html) on your live server (you will find these files in the location you downloaded them to in the previous step) Step 4: Run installer.php on the Live Server Now that you have the required files on the live server, it is time to execute installer.php. Point your browser to http://<yourdomainname>/installer.php. This will launch the Duplicator installer. Simply click on ‘Next’ and keep moving. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step1.jpg NOTE: Before moving to the next step, you may want to remove the previous data (if any) from the live server database. You can use the Database Manager to do this. This will reduce the chances of any leftover data causing any kind of issue later. The next step will ask for your database credentials. Fill in the required information and click on ‘Next’. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step2_options-1200×1037.jpg Step 5: Update site data and test  live website Confirm the settings on the next screen and click on ‘Next’. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step3_update_data-1200×1033.jpg Click the ‘Admin Login’ button on the ‘Test’ screen and your familiar wp-login will popup.  Login and navigate through the site and ensure everything is as you want. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step4_test_site-1200×784.jpg Note: To keep your website secure, deactivate the plugins you do not need (including the Duplicator plugin). Congratulations! You have successfully transferred WordPress site from localhost to server, with the plugin handling all the complexities of the process.  Migrate WordPress site to the live server manually In Migration of WordPress manually, you can use different tools to export database files from local setup and import it to live server as well there are also FTP clients, cPanel to transfer WP files. Step 1: Transfer WordPress Files to the live server Use any FTP client; go to the root folder of your WordPress installation on your local server. Connect to your live server and upload all the contained files to the public_html directory of your domain directory. Using cPanel to achieve the same is also perfectly fine. Step 2: Export the local database Using the phpMyAdmin on your local server, select your WordPress database on the left and use the top menu bar to navigate to Export. Quick Export Method, and click on ‘Go’. This will create a ‘.sql’ file in your download file, containing the commands for your exported database. You can also choose to export to an archive file instead of creating an SQL file. Step 3: Import the database on the live server You can either use the phpMyAdmin interface or Database Manager. Import the DB file you generated in the previous step to the live server database. Make sure the newly created database has the needed privileges for the DB user. https://www.wpblog.com/wp-content/uploads/2019/10/17.png Step 4: Update the values for siteurl, home and blog name options  Navigate to the wp_options table, and click on ‘Select Data’ You need to change the values of siteurl, home and blog name to your website’s URL. https://www.wpblog.com/wp-content/uploads/2019/10/22-1.png Step 5: Update your wp-config.php Once you are done setting up the DB and getting all your files to the live server, you may need to change some settings on the wp-config.php to match them with your database. Verify these settings: define(‘DB_NAME’, ‘database name’); define(‘DB_USER’, ‘database user’); define(‘DB_PASSWORD’, ‘database_password’); define(‘DB_HOST’, ‘server name holding your database (usually localhost)’); Step 6: Activate your SSL certificate on the live server Finally, protect your live WordPress website with your SSL certificate. (assuming you have already installed it on the live server). ​Introduce these two lines in wp-config.php just above the line that​ reads ‘/* Tdefine(‘FORCE_SSL’, true); define(‘FORCE_SSL_ADMIN’,true); That’s it. You now know of two ways to migrate WordPress from localhost to server. Choose a plugin to make things easier. Or, use the manual method if you want more control over the steps. You are now ready to showcase your WordPress website to the world. To know more about WordPress CMS, hosting and features of WordPress, read more from our WordPress Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Migrate WordPress From Localhost to Live Server appeared first on ResellerClub Blog.

How to Migrate WordPress From Localhost to Live Server

Great, you are done developing and testing your WordPress website on your local setup. You have ironed out all the problems and are happy with the results.  What next? The next step is to make it live, so your users can get to it.  The big question is, ‘How do you go about migrating your WordPress site from your localhost to the live server?’ Well, that is what this article is all about. We will cover two ways to help you publish your WordPress website: Using a plugin  Manually We recommend the first method as it is easy for both techies and the not-so-tech-savvy. Also, this method works seamlessly for all hosting providers. However, do go through the manual method as well, in case the plugin fails (for whatever reason) or you want tighter control of all the aspects of  migration. Let us jump right in. Migrating WordPress site to live server from a localhost While we are going to use the Duplicator plugin for this article, you can  use any other suitable plugin. Here are a few that you could consider: All-in-One WP migration UpdraftPlus WordPress Backup Plugin Migrate Guru WP Migrate DB BackupBuddy VaultPress Step 1: Install and activate the Duplicator Plugin on the localhost Start by installing and activating the Duplicator plugin on the WordPress site hosted on the localhost.  Navigate to ‘Add Plugins’ and search for ‘Duplicator’. Once you find it, click on ‘Install Now’ Do not forget to activate the plugin after installation completes. Step 2: Create a package Package here refers to two files: a zipped archive of your website and an installer.php file to install the archive contents on the live server. To get these files generated, you first need to create a package.  On the left, navigate to the Duplicator menu on the menu bar,and click the Packages submenu. Next, click on the ‘Create New’ button that shows up on the right hand corner of the screen. Fill in the package name and press ‘Next’ on the next screen. Once the scanning is complete, you will see a screen with a ‘Build’ button at the bottom. Click it to start building the package. The building may take some time. Once completed, it will create a zipped archive that contains your website’s content, plugins, themes, database and all the WordPress files. Once the Duplicator plugin has built the package, you will be presented with a screen that allows you to download the generated files to your computer. You can choose to download the Archive and Installer separately, or together, by using the ‘One Click Download’ option. Step 3: Use an FTP client to transfer the Archive (ZIP) and installer.php to the live server Once you have the generated archive and installer.php, you need to transfer these files to the live server where they can be used to prepare a WordPress installation for your live website. You can use any FTP (File Transfer Protocol) client for this purpose – we prefer FileZilla as it is free and the most popular one out there. FileZilla also allows you the option to use SFTP (Secure FTP) to transfer your files over a secure connection.  Enter the hostname and FTP/SFTP credentials of your live server to make a live connection. Upload the Archive and installer.php to the root web folder (usually public_html) on your live server (you will find these files in the location you downloaded them to in the previous step) Step 4: Run installer.php on the Live Server Now that you have the required files on the live server, it is time to execute installer.php. Point your browser to http://<yourdomainname>/installer.php. This will launch the Duplicator installer. Simply click on ‘Next and keep moving. NOTE: Before moving to the next step, you may want to remove the previous data (if any) from the live server database. You can use the Database Manager to do this. This will reduce the chances of any leftover data causing any kind of issue later. The next step will ask for your database credentials. Fill in the required information and click on ‘Next’. Step 5: Update site data and test  live website Confirm the settings on the next screen and click on ‘Next’. Click the ‘Admin Login’  button on the ‘Test’ screen and your familiar wp-login will popup.  Login and navigate through the site and ensure everything is as you want. Note: To keep your website secure, deactivate the plugins you do not need (including the Duplicator plugin). Congratulations! You have successfully transferred WordPress site from localhost to server, with the plugin handling all  the complexities of the process.  Migrate WordPress site to the live server manually In Migration of WordPress manually, you can use different tools to export database files from local setup and import it to live server as well there are also FTP clients, cPanel to transfer WP files. Step 1: Transfer WordPress Files to the live server Use any FTP client; go to the root folder of your WordPress installation on your local server. Connect to your live server and upload all the contained files to the public_html directory of your domain directory. Using cPanel to achieve the same is also perfectly fine. Step 2: Export the local database Using the phpMyAdmin on your local server, select your WordPress database on the left and use the top menu bar to navigate to Export.Quick Export Method, and click on ‘Go’. This will create a ‘.sql’ file in your download file, containing the commands for your exported database. You can also choose to export to an archive file instead of creating an SQL file. Step 3: Import the database on the live server You can either use the phpMyAdmin interface or Database Manager. Import the DB file you generated in the previous step to the live server database. Make sure the newly created database has the needed privileges for the DB user. https://www.wpblog.com/wp-content/uploads/2019/10/17.png Step 4: Update the values for siteurl, home and blog name options  Navigate to the wp_options table, and click on ‘Select Data’ You need to change the values of siteurl, home and blog name to your website’s URL. https://www.wpblog.com/wp-content/uploads/2019/10/22-1.png Step 5: Update your wp-config.php Once you are done setting up the DB and getting all your files to the live server, you may need to change some settings on the wp-config.php to match them with your database. Verify these settings: define(‘DB_NAME’, ‘database name’); define(‘DB_USER’, ‘database user’); define(‘DB_PASSWORD’, ‘database_password’); define(‘DB_HOST’, ‘server name holding your database (usually localhost)’); Step 6: Activate your SSL certificate on the live server Finally, protect your live WordPress website with your SSL certificate. (assuming you have already installed it on the live server). ​Introduce these two lines in wp-config.php just above the line that​ reads ‘/* Tdefine(‘FORCE_SSL’, true); define(‘FORCE_SSL_ADMIN’,true); That’s it. You now know of two ways to migrate WordPress from localhost to server. Choose a plugin to make things easier. Or, use the manual method if you want more control over the steps. You are now ready to showcase your WordPress website to the world. To know more about WordPress CMS, hosting and features of WordPress, read more from our WordPress Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Migrate WordPress From Localhost to Live Server appeared first on ResellerClub Blog.

How Email Hosting Works and Why You Need It

Imagine this — You open your email inbox and are (un)welcomed by numerous emails. You recognize some, but some seem unknown, vague, and even malicious. There’s an email from sam1223@gmail.com  that is confirming an order you may have placed and there’s another email from abc@furniturecentral.com that too claims to be about an order you placed.  Without even opening the email you know whether or not you placed an order from ‘Furniture Central’, but can you be so sure about a random email from a Gmail account — you’re most likely to delete or ignore that without even opening it.  If you’re wondering how does email hosting work, that’s just one of the many benefits — it raises brand recall.  So, what is email hosting?  Simply put, it is a service that allows you to send, store, and receive emails on the server, provided by a professional hosting provider. Unlike free email service providers, such as Gmail, Yahoo and more, with an email hosting service you can set up a professional email address that incorporates your domain name. For example, if you run an e-commerce store, www.furniturecentral.com, your email address can be customerservice@furniturecentral.com.  That said, apart from creating a strong brand recall, email hosting allows you to create a stronger brand identity, improves business scalability, boosts email security, allows better integration with other necessary tools, and many more benefits come in with professional email hosting.  How does email hosting work With email hosting, you don’t just get a server to host your emails but also bring in additional solutions to better scale your business. These solutions include features that enable secure authentication, re-routing and replication of your emails, management of user domain names, and more.   An email service provider provides you with a server that acts as a trusted link between your email server and the receiver’s email server. When you send an email, it gets routed between the two servers, to ensure smooth delivery and transportation of your email. This adds greater security to your emails, thus eliminating the risks of spam and viruses. With email hosting, you have an added layer of security when sending sensitive information over emails, minimizing the risk of data breaches, or theft. Professional email servers are equipped with industry encryption, ensuring the transfer of data is completely encrypted and an unauthorized party cannot access it. Additionally, with professional email hosting, you can always rely on better uptime. You can avoid critical communication errors, and communicate in a quick and timely manner. This is increasingly important for businesses who may regularly send and receive communication from customers that require immediate attention.  Why Does Your Business Need Email Hosting? When you think about email hosting there are two critical factors to consider: Brand Identity and Security.  Building a strong brand identity is critical to making an impact in this fast-growing digital world. With almost all industries and businesses going digital, it takes more than just great products and services to get noticed. Customers trust brands they recognize and resonate with. With email hosting, you can create a professional and recognizable impact, from the word go!  More importantly, customers value security and more importantly value brands that offer complete security. Email communication has taken over many traditional forms of communication, and as a business, you want to ensure it remains safe and secure, no matter how sensitive the information being communicated may be. This helps you build credibility and reliability for your business. Email encryption, offered by professional email service providers, ensures that all data communicated through emails stay secure and cannot be accessed by unauthorised parties.  Ready to get enterprise email hosting for your business? ResellerClub offers different email hosting plans, to match individual needs. Get great storage, security, mobile-friendly solutions, and much more.  Make an Impact With Professional Email Hosting With email hosting you can stay connected with your customers, clients, employees and any professional network — no matter where you are. You can be sure of safe and secure communication.  It will make it easy for your email receivers to recognize you in their inbox, and build a brand recall that builds credibility.  With email hosting, you make that perfect ‘first impression’ that lasts. Choose an email service provider that understands your needs, and provides you with a solution that allows you to communicate, grow and succeed.  To know more about the latest updates, and learn about all things Hosting, read more from our Hosting Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Email Hosting Works and Why You Need It appeared first on ResellerClub Blog.

Here’s How To Step Up Your Product Videos Game, Step by Step

If content is king, then there is a new heir to the throne – Video. Video has outperformed other forms of content in capturing people’s attention and gaining their trust. Its reign might have just begun, but its achievement is already phenomenal. Consumers have made their choice —  72% of them prefer videos to text while searching for a product and 84% of them buy only after watching a product video.  In e-commerce, videos help products gain exposure. Videos also help consumers experience the product before buying. Simply put, today, you can’t ignore this marketing behemoth.  That said; let’s find out how to increase eCommerce conversions using product videos.  Product Unboxing Videos Making unboxing videos is such a simple (and obvious) idea, but most brands overlook its potential. For a second, go back in time and think of the bubbling excitement and anticipation you felt when opening a gift. Product unboxing videos work because they recreate this childhood emotion in the consumers.  Brands can improve the effectiveness of unboxing videos by sharing videos of real customers. The concept behind an unboxing video is straightforward. Users open the product package, describe each item in the box, and give a brief explanation of the item’s purpose and function.  Unboxing videos have been around since the launch of YouTube. They have gained prominence, so much so, YouTube witnesses posting of more than 90,000 unboxing videos every month. According to the ThinkWithGoogle website, 62% of consumers view unboxing videos to research a product.  How Do Unboxing Videos Increase eCommerce Conversions? Emotions are contagious. Seeing a customer unbox a product with excitement and anticipation invokes similar emotions in the viewers. This subconscious mirroring of emotions makes the viewers feel they are close to the product and using it themselves. For digital products or services, these can be replaced by videos which show the customer using the service, with a focus on the emotions of the user and the benefits offered by the service. An unboxing video is the next best thing to visiting a brick-and-mortar store to see the actual contents of a  boxed product. Unboxing videos reassure the prospective customer that he or she is making the right choice. These videos also speed up the buying decision by removing most of the doubts in a customer’s mind.  Product Explainer Videos While product unboxing videos touch the surface and describe the items in a package, explainer videos go a step further. These videos are in-depth guides to the features and benefits of a product or service. Consumers prefer videos, and a short and slick video is more engaging and effective. Users who have a fair bit of explaining to do about a complex product can split the content into two or more short videos. Editing a video to give it a professional look won’t cost much. Nowadays, no one reads lengthy product descriptions or user manuals. People prefer explainer videos that show the product in a close-up view and from different angles. E-commerce brands must use these videos because 96% of people watch explainer videos to understand products. Dropbox is a pioneer in using explainer videos to expand its customer base. In 2009, the company introduced explainer videos of their service that increased their conversion by 10%. The explainer videos campaign added 10 million customers and earned Dropbox an extra $48,000,000 in revenues.  How Do Explainer Videos Increase eCommerce Conversions? Explainer videos do what videos do best – grab the viewer’s attention and make them listen. Consumers researching many brands hate reading similar descriptions and features again and again. A creative explainer video will engage and convert viewers into buyers.  Many of us have the innate need to try on the clothes or take a new car for a test drive before buying. Testing assures us that the product works. In e-commerce, we see others explain, show and test the product. Explainer videos increase trust and reduce doubts in the minds of the buyers.  Some customers put off the buying decision because they are unsure how a product solves the problem(s) they are facing. Explainer videos that use a problem-solution approach remove this impediment to increasing sales. Explainer videos are better than buyer’s guides in removing doubts in customer’s minds. Product ‘How-To’ Videos As opposed to explainer videos which are 100% created using computer generated and animated graphics, product ‘how-to’ videos will feature real actors that your clients can relate to better, How-To videos are a powerful tool to motivate prospective customers to make the buying decision. Research data shows that around 97% of video marketers believe that product videos help consumers understand a product or service.  How-to videos are effective because they show consumers how the product works and how to use it. Furthermore, if the consumer has decided to buy, checking the how-to videos will give the satisfaction of making the right call. For the web hosting and domain industry screen recording based ‘How To’ videos work great, as they walk the customer through the process, step by step. With these types of services being highly technical most of the time, an in-depth walkthrough tutorial works great. The product demo or how-to videos use the old ‘show, don’t tell’ approach. These videos don’t stop at talking about the product and explaining the features; they go a step further and show the product in action — speeding up their buying decision.  How Do How-To Videos Increase eCommerce Conversions? Product ‘how-to’ videos hosted by a person with the same personality as that of the target audience generates a feeling of empathy and reliability in the viewers. Such videos connect with the audience and make the experience impactful and memorable.  A video on ‘how the email forwarders work’ would be more believable and effective if it’s filmed over the shoulder of a user actually doing the email forwarding and then testing it live to demonstrate it works. So, showcasing a product in real situations will not only help better understand a product but also build trust. Product Review and Testimonial Videos Displaying user-generated product videos on the landing page is a great way to earn the trust of prospective customers. Plus, according to Bazaarvoice, these videos can increase conversions. According to a study, e-commerce stores can expect a 10% increase in sales by including one user-generated product video. The percentage of sales shoots up to 44% if the website contains 200 or more review videos.  Source: Bazaarvoice Bazaarvoice analyzed 35 billion product pages and 57 million reviews. The outcome of their study showed that reviews set off a chain reaction among review video creators. The use of product reviews, apart from increased traffic and conversions, also encouraged the creation of more product reviews.  Bear in mind that the reviews must be user-generated and genuine. Customers can spot a fake review a mile away.  How Do Review and Testimonial Videos Increase eCommerce Conversions? Review videos give the viewers the much needed human connection to the product. For prospective customers, it becomes easier to decide when they see others using, explaining, and enjoying the product.  Every customer has his or her own opinion about a product. Prospective customers can gain new insight into the usefulness of a product or service by watching testimonial videos.  Video testimonials are far more engaging than text reviews. Seeing the reviewer smile or exhibit other positive emotions encourages prospective customers to buy the product. Product ‘Lifehack’ Videos Product tips or lifehack videos are becoming extensively popular among the masses. They are different, useful, and entertaining. Lifehack videos teach viewers many methods of using a product that customers were unaware of before.  Lifehack videos also aid other marketing efforts such as increasing social media shares and organically growing an email list. The videos are usually short and simple; hence, generate plenty of links, shares, and comments on social media. They are more likely to go viral on Instagram, Facebook, and other social media networks.  How Do Lifehack Videos Increase eCommerce Conversions? When customers see more uses for a product; uses they were unaware of, then chances of a sale increase.  In lifehack videos, the prospective customers are watching the product in action. This increases the trust and credibility factor, thereby speeding up the decision making process. Other Innovative Ways of Using Product Videos to Increase eCommerce Conversions Live Link Videos, a new technology created by FlipSeek, allows brands to add hotspots into their product videos. Clicking a hotspot will add the product or accessory to the customer’s shopping cart. Some user-generated videos contain small thumbnails of the product on the left or right side of the video screen. Viewers can click on the thumbnail to buy the product.   Making the video interactive will get the customer involved and increase the chances of the video going viral. The ‘I Surf Because’ campaign by Billabong allows viewers to add a short statement into a video and share it with their friends.  More than half of the video marketers believe personalized content will generate more leads and 72% of consumers prefer only personalized content. E-commerce brands can create personalized videos for their target audience in different localities. To personalize the videos, the brands can focus on locations, languages, age, weather, etc.  Final Thoughts Videos are already popular. But, they are still under-utilized and no way employed to their full potential. In e-commerce, product videos have already proved their mettle. Product videos have overshadowed images and text content. Videos are better at engaging and entertaining the viewers, and in educating and converting viewers into buyers. So, if you want to increase sales, regardless of the size of the e-commerce business, make product videos an essential part of your marketing strategy. Use these product video tips to give prospective customers a deeper understanding of the product. To know more about the latest tips and trends in marketing to up your business game, read more from our Marketing Blogs Category.      .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Here’s How To Step Up Your Product Videos Game, Step by Step appeared first on ResellerClub Blog.

Web Pro in Focus: Double Focus

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers and web pros across the globe, we only feel contentment when we look at our customers’ journeys in retrospect.  One such web pro that makes us extremely proud is Double Focus, who we’ve been working with them since last year. We spoke to the founder of Double Focus, Kannan, where he told us all about their experience of working with ResellerClub. Read on to know what Kannan has to say.   Company Name: DOUBLE FOCUS Company Logo: We spoke to:  Kannan Website Link: http://doublefocus.net/ Favourite Control Panel Feature: No particular favourite  I Choose Resellerclub Because: We believe that the relationship we have with ResellerClub is a two-way relationship. We have a lot of trust in ResellerClub and thus we can transfer this trust to the end customer. It is a service industry and so it is a chain-reaction. Q1. When did you enter the Web Services Industry and where do you see your business going? We started in 1999 and at that time we were with another brand. It’s been a good 20 years. Going forward our goal is to increase our client base. We are focussing on the hospitality industry – getting their payment gateways integrated and so on.  Q2. What do you think is your secret to success and why do Customers prefer DoubleFocus? Clients prefer DoubleFocus as it is a one-stop-shop for all their needs. It works as a hub for e-commerce, domains, hosting, website designing, payment gateway integrations, etc. all in one single place. Also, we provide quality support which helps the clients a lot in their time of need.  Q3. Tell us a little about doing business in India/UK. What are the most unique aspects of the market? We are based out of India and 90% of our clients too are based out of India. However, we do have a few clients in the UAE Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry? When someone is starting their business, it can be quite confusing as there are a lot of companies and freelancers in the industry. One should properly analyse the companies offering these services, competitors and offer the right service at the right time. If this is provided, customers will come back. Customer Satisfaction should be the main focus. Starting off in this industry does not require a huge investment. You can start small and build gradually.  Q5.  You have been with ResellerClub since last year. What do you think has changed over the years? I joined ResellerClub over a year back, and since the time I have joined, I am very happy with the hosting and the services offered. There is constant support and good help from the Account Managers. Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? I started back in 1999 with a single person and a rental computer. We slowly entered the web designing space working late at night due to slow network and connectivity issues. Gradually we moved to better technologies, creating a portfolio of clients between 1999-2005.  By 2008, we were a big team. Recently, we moved to the hospitality industry. Our role is to analyse the entire hotel’s marketing requirement, dive into its history and also offer virtual 360-degree photography and website development. Furthermore, we help them with a booking engine and setting up payment gateways. We have quite a few reputed hotels as our clients.  Q7.  Have you tried using the ResellerClub Mobile App? If yes, how has your experience been?  I have downloaded the app, however, owing to the nature of our business we prefer to use the desktop website instead. Q8.  The recent COVID-19 pandemic has changed the ways businesses operate. Are you running your business remotely? If yes, how has your experience been thus far? My entire team is working from home currently, we coordinate through WhatsApp and Zoom calls. But it is quite hard to manage time schedules of individual employees. Businesses, in general, are also down, so it is affecting productivity. Q9.  Are there any challenges you are facing while serving your customers? If yes, how are you overcoming them?  Most of our customers are from the hospitality and tourism industry. So this has affected the business as payments are being deferred as this industry is affected. We are constantly speaking to the clients and trying to empathise with them while at the same time trying to find ways to assist them. Providing discounts and temporary credit so that their orders don’t expire. This requires a lot of convincing from our end. We need to present the clients with more offers and benefits to sustain them. Q10.  What are your learnings when it comes to your interaction with your customers while working remotely?  We need to be empathetic to the customers and ask them to renew their packages, send reminder emails etc. constantly. We hope things will be better as the economy opens and business gets back to normal slowly. That’s all from our chat with DoubleFocus. Thank you for reading through this post and also, a big shout out to Kannanfor patiently answering our questions. We also wish Team DoubleFocus all the best wishes and hope their business starts functioning smoothly soon!  Find Double Focus on Social Media here: .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Web Pro in Focus: Double Focus appeared first on ResellerClub Blog.

How to Leverage Tech to Streamline Your Content Marketing Efforts

According to a report by the Content Marketing Institute (CMI), 86% of content marketers leverage content marketing to market their brands. After all, content is the perfect medium to reach consumers. It’s still the king. That said, today’s content marketing campaigns are no easy feat (think: research, strategy, execution, optimization, etc.), especially with today’s empowered consumers. For this reason, it’s important to streamline and optimize your campaigns so they are fast, efficient and generate a bigger impact with the target market. This is where content tech comes in and helps with sleek execution. After all, employing the right mix of tech tools together with your strategy is important to reduce wastage and move the needle much faster in the long run. So in this article, I’ll break down the three fundamental steps you can take to streamline your content marketing through tech, and later, share expert recommendations on the tools you can use to make the process a success.  We’ll be covering the following points:  Why use tech to power your content marketing Step one: Identify your content marketing goals  Step two: Research and invest in the right tools  Step three: Measure your performance  Content marketing & tech: brands that are doing it right  Use technology to power and streamline Why use tech to power your content marketing The process of scaling up one’s business through strategically placed marketing efforts can be both time and energy-consuming.  Driving high traffic, ensuring consistency and coordinating team efforts are all common challenges.  On top of these challenges, there’s a lot of manual work involved (think: gathering data and email campaigns) as well. Source: Content Marketing Institute For this reason, it’s important to leverage tech as one of the key solutions to automate and innovate your campaigns and make them flow smoother.  The number of content marketers turning to tech have grown over the years. However, only 16% of respondents in a research conducted by CMI stated they have both identified the right tech and are using it to its potential. The problem here is not the lack of resources but the inability to identify which ones to use and how to leverage them. By eliminating the repetitive work through automation and aiding your content marketing campaign in its coordination and implementation stages, tech will bring you that much closer to achieving your goals.  While there are numerous marketing tools available to help you with each funnel stage in your campaign, it’s about finding the right ones that work for you.  To get you started, let’s go over the three steps you can take to do this.  How to leverage tech to streamline your content marketing efforts  Step one: Identify your content marketing goals  As a content marketer you want to increase the number of site visitors, convert as many of them into loyal customers, provide the ultimate customer experience, maximize conversion rates and, ultimately, the ROI.  However, vague goals can lead to incomplete plans of action that later fall apart in the execution stage.  This is why streamlining your content marketing efforts is important. By breaking down your plan into actionable and clear steps, you reduce the chances of mishaps and can smoothly implement your plans for better results. It all begins with your content marketing goals. If you know the ins-and-outs of your business, the industry you’re operating in and the customers you’re catering to, putting down your content marketing goals will be easy.  However, it’s important that your content marketing goals are fine-tuned to suit and help you meet your ultimate business goals. The SMART approach helps build a viable content marketing plan by making sure your goals integrate well with the objectives you set. SMART refers to a five-category checklist you can refer to as a guide to frame your content marketing objectives. To expand upon them, each letter represents an aspect that your goals should be designed around. Specific – There should be no room for misunderstanding. Your goal should be clear and sensible.  Measurable – Quantify your goals in order to be able to track your progress. For example, what percentage increase in organic traffic are you aiming for? What is your target customer base number? Achievable – Your goal needs to be grounded in reality and attainable. Consider your financial factors, the skills required and manpower to meet your goals. Relevant – Does your content marketing goal integrate with the bigger picture for your business? Is it worth the time and investment you’re putting in? Time-Bound – Every goal needs a deadline/target date so you know what you’re working toward and when to accomplish it by. A time-bound goal will help you prioritize your everyday tasks for your long-term goals.  For better understanding, here’s an example of applying the SMART framework to build a content marketing campaign. Let’s say, your  goal is to increase email signups: S: Increase the percentage of email signups. M: Boost email signups by 20% (from 1000/month to 1200/month) A: This is attainable because I have an existing organic traffic of 10,000/mo (0.012% conversion) R: This is relevant to my quarterly goal of increasing my email list. T: Increase the percentage of email signups by 20% each month for the next quarter. By formulating your content marketing goals alongside the SMART framework, you can make sure there is a clear and robust plan of action that everyone is on board with and understands.  This will ensure everyone is working together toward the same vision and will also lay the foundation down for other important decisions (think: the tools to use). To take goal-setting a step further, I recommend integrating the right tools.  Step two: Research and invest in the right tools  Finding the right tech tools that fit into your marketing plan and operations is a concern for most marketers.  Source: Content Marketing Institute Needs vary and so do the perfect tools to meet them.  So how do you find out what tools to best invest in to help meet your content marketing goals and make your campaign a flying success? It’s time for you to conduct some research.  Depending on your budget and the areas of your marketing campaign that you want to focus on, the tools you choose can vary. Source: Concured  Here are examples of three areas you can leverage content-related tools to make your life easier.  Area #1: Content campaign management Content automation in social media marketing has grown quite popular as a means of managing a content marketing campaign.  By using a tool like Hootsuite, for instance, to schedule and manage your posts, you can ensure your campaign runs smoothly and follows the timeline you had planned in advance for it.  Together with these efforts, providing visually stimulating content is a go-to move for lots of content marketers in their campaigns, for example through the creation of infographics.  Source: Venngage Spicing up your marketing campaign with these tools can go a long way.   Area #2: Content automation of low-impact tasks Did you know there are AI-driven software available that can help boost your customer service skills through a chatbot? Hours spent communicating and servicing customers can be cut down drastically by reducing manpower and re-focusing customer service reps’ efforts on other parts of the marketing campaign.  By automating repetitive tasks and freeing up time, creative efforts can be redirected to high-value areas.  Examples of other areas that can be streamlined through content automation include SEO optimization and target audience analytics.  Area #3: Content calendars and coordination Coordination struggles with your team regarding content production and consistency can also be addressed through tech apps catered toward ensuring high-quality communication with co-workers.  For example, through cloud-based platforms that enable remote working and the maintenance of resources in one shared area.  After choosing your preferred mix of tech tools, it’s time to start putting them into action. Step three: Measure your performance How can you tell the effectiveness of your content marketing campaign unless you dig deeper into your results and performance? Which content practices work best? What content generated the most engagement and why? What sales value does one content medium offer over another? Your performance measurement should rise above the basic quantitative to the fundamental values your customers attribute to your brand and how your content can best deliver those. Tech has also enabled the process of performance measurement. For example, AI provides analytics capabilities. Certain software can analyze your competitive positioning in the content space and identify the loopholes you should address in your marketing campaigns to move ahead.  Tech can help you scale your efforts by showing you the areas to focus on and the tools you can employ to maximize your productivity.  Once you track your performance and identify the metrics you want to improve on, you can continue to streamline your work efficiency as you’ll now focus on what actually moves the needle. And due to these insights, you’ll be able to set better content marketing goals by employing better tools and approaches to meet your objectives.  Content marketing Tech: Case’s from brands that are doing it right Using tech to revolutionize content marketing is something companies have already been focused on as part of their strategies, some more successful than others. Identifying the areas where tech is most suited in content marketing and applying it efficiently can take time but if done right, will bring out amazing results. For example, have a look at these companies and experts and how they used tech to transform their content marketing to greater heights.  Adobe’s Art Maker Series Adobe’s innovative approach to leveraging user-generated content for a content marketing campaign continues to be one of their most effective moves in the space. They identified what their content marketing goal was: to connect with their customers and engage them on a more personal level.  The ‘social media proof’ that results from this campaign can then be repurposed to boost their brand image. The tech they are using here to realize this strategy would be social media as a platform.  The design software company then invested (step two done right) in promoting a user-focused campaign called the Art Maker Series. The campaign invited designers and artists globally to create and share their art through the use of their favorite Adobe products like PhotoShop.  Source: Adobe Adobe then repurposed the content that was produced through customer reviews and product promotions, exhibiting their various service offerings through their own user’s results of the same. This was an innovative tactic that helped them to keep ahead of the competition while establishing the end goal of generating content buzz directly from the consumers themselves.  Leveraging social media platforms like Instagram where they spread the word about the campaign was an instrumental part of their content marketing campaign. Nick Malekos — Learn Worlds Nick Malekos, from the Business Development and Marketing team at LearnWorlds, believes that any content strategy, for software companies, in particular, should focus on three pillars: Relevancy, Product and Value. Relevancy focuses on your customers and SEO tactics. You want to attract the right readers and in order to do so, your piece should be relevant to attract the right target market.  Product is about how connected your content is to the product/service you sell. “That means how your product is the solution to the specific problem,” Nick elaborates. “Screenshots, examples and use cases work incredibly well here.” Finally, the entirety of your content piece should add Value at every step of the way. VValue is all about reader engagement and how they share and link back to your content.  “Here at LearnWorlds, we follow this strategy for our top content pieces, and it works like a charm,” Nick says, highlighting the success of their article on how to create an online school.  “This article is highly relevant to our audience, it showcases our product and adds value by addressing all steps in details and how can someone do this.”  The result?  Compared to their top visited articles, it has double the conversion rate from visitors to trials and brings consistently highly relevant traffic to their website. Tope Long — Biteable Tope Long from Biteable recommends two tools that have been effective in boosting his productivity. Firstly, Biteable itself!  Source: Biteable Biteable is an online video maker that puts the power of video in your hands.  “Regardless of budget and skills, it helps you create professional high-quality videos in minutes. That’s why Biteable is a delight for small businesses,” Tope says. Biteable has hundreds of free stock video/audio clips and images that are integrated into professionally designed templates to choose from. You can also add your own content to make your video unique, such as text, photos, colors, and sound.  Biteable provides options to create all kinds of videos, ranging from presentations and infographic videos to logo animations and ads.  It’s free to try it out for up to 10 video projects/month, this version allowing publishing your finished video to Facebook, Twitter and also embedding it on your website or blog.  The premium plan ($19/month) is required to remove the Biteable’s watermark, download your video, upload your own footage, and access to other exciting features. Like Chioma, Tope also recommends Time Doctor. He uses this application to track billing hours on his writing projects.  These brands and individuals are not the only ones reaping the benefits of partnering with tech to bring about positive results to their content marketing.  So why not go ahead and try it for yourself? You have a lot more to gain than lose from giving it a shot. Use technology to power and streamline Businesses spend a significant amount of time, money and work into perfecting their marketing strategies and getting their brand out there.  Content practices can make or break a brand. Everything from brand perception to customer loyalty and their experience can be affected by your content marketing strategy.  Knowing your brand’s strengths and combining human effort with tech capabilities can open new doors for your business and take your brand to greater heights.  So what are you waiting for?Start streamlining with tech.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Leverage Tech to Streamline Your Content Marketing Efforts appeared first on ResellerClub Blog.

New gTLD Report – April 2020

April might have passed in quarantine and lockdown amidst the COVID-19 pandemic yet it continued to sound promising when it came to the online industry! From .SITE claiming the top spot with a staggering 251% spike in its registrations to .XYZ and .SPACE retaining their third and fourth positions respectively, and with 365% hike in its registration count .TOP made it to the top 5 list for the first time since the start of 2020 during the month of April, all-in-all these new gTLDs continued to trend and make an impact. Along with this, .ICU witnessed a 90% jump in its registration numbers and can be attributed to the increase in the overall number of new gTLD registrations.  Let us now take a quick look at the top 15 new gTLDs that made it to the list in April.  New gTLD Report – April2020Infogram *Registration Numbers Facilitated by ResellerClub .SITE: With a leap of 251% in their total registration count, .SITE was able to secure the top spot in the top 15 new gTLD registrations in the month of April. This new gTLD was running at a promo price of $5.99 and the Global markets* can be credited for .SITE reaching the top position. .ONLINE: Priced at a promo price of $6.99 .ONLINE secured the second spot by grabbing a 14% share in the overall new gTLDs registered in April. The Global markets* can be credited for the maximum number of registrations.   .XYZ: .XYZ has held onto its third spot second time in a row on the trending new gTLD list. The discounted price of $0.99 has helped this new gTLD to score 8% of the overall new gTLD registrations with majority registration credited to the Global markets*. .SPACE: This new gTLD has consistently been able to retain its fourth spot in the new gTLD list. The promo price of $0.99 has aided .SPACE to jump its registration count by 54% in the month of April. The Global markets* can be credited with the maximum number of registrations. .TOP: .TOP was running at a price of $7.99 and was able to secure the fifth spot in the top 15 list for the first time in 2020. The new gTLD witnessed a humongous leap of 365% in its registration count. The China market can be credited for the increase in the registration numbers of .TOP. Apart from the top 5, .ICU and .STORE saw a spike of 90% and 34% in their registration numbers respectively in the month of April. Furthermore, .LIFE saw a jump of 31% in its overall registration count with maximum registrations credit to the Brazil market. Along with this, .LIFE, .LIVE .and .HOST each moved one position ahead in the month of April. Here’s a peek into the exciting domain promos we’ve got lined up for the month of May: Empower pet organisations this COVID – 19 to protect your furry friends with .PET domain name at just $4.99. Help give your customer’s business an inbox on the internet with a .EMAIL domain extension at just $2.99. Get the all-time trending domain extension .SPACE at just $0.99 for your customers! That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there! Lastly, Stay Home, Stay Safe! If you would like to know more about domain extensions, check out our other blogs in the Domains category. *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – April 2020 appeared first on ResellerClub Blog.

WebPro Panel Updates: Run your Business like a Pro

New month, new updates. We started Quarter Two with a couple of exciting updates – our Mobile App which launched in 2019 on Android, has now made its way to the Apple Store as well. All you iOS folks, get downloading. The app allows you to add funds, buy domains, manage customer billing and more all from your phone! Secondly, our WebPro Panel which officially launched in 2019 too, is also getting a facelift. We’ve added some swanky new features to help you manage your business with ease, giving you a better experience. The WebPro Panel is now better than ever and with our latest update, you can run your business like a Pro. Here’s what the new updates for the WebPro Panel are: The My Shop Update We’ve introduced the My Shop section, accessible from the sidebar to help you, our resellers and web pros set up and start running your business with absolute ease. With this update, you can: Sell a large product portfolio on your SuperSite Set profits based on percentage or absolute value Change prices based on tenures Collect tax based on region during checkout To access your SuperSite setting,  Login to your Panel > Pro Suite > SuperSite You can control prices displayed on your SuperSite with the help of the latest pricing tool.   Along with this you can now manage prices for Add-ons too.  With the newly added Tax settings, you can now set pre-defined or custom tax rules based on your customers region.  Next? The White-labelled Storefront Update Now get your fully customised store up and running in a breeze! Setup your white-labelled website, select products, pricing and much more on our SuperSite in under 2 minutes.  With a SuperSite, you can: Brand your URL Showcase your logo Customize the layout as your own Set your own prices Get started with your online store with minimal efforts to perfectly reflect your brand! We’re sure these updates will support your business to the fullest! Log in and get started! If you’re new to the Panel and would like more information, check out our other blogs: WebPro Panel Part I: The Introduction WebPro Panel Part II – An all-new Order Management Experience WebPro Panel Part III – The Next Step – Managing your Customers WebPro Panel Part IV: Managing your Account Seamlessly Leave us a comment and let us know what you think of our updates! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post WebPro Panel Updates: Run your Business like a Pro appeared first on ResellerClub Blog.

How Do I Get Started With a Dedicated Server?

The word ‘Dedicated’ in Dedicated Server brings with it — exclusivity, control, management, versatility, security and safety. If you own a website, all these factors are crucial to its successful running.  Choosing the right plan and service to use a Dedicated Server, that fits your needs, is probably one of the most crucial business decisions one needs to make. When you use a dedicated server, you gain complete control of your data and the server, ensuring that no other user is using the same resources as you.  As your business grows, and the traffic to your website increases, it’s advisable to choose a Dedicated Server to efficiently manage the running of your website, secure data, and effectively manage traffic spikes.  Furthermore, if you have limited resources and time, you can choose between a managed or unmanaged Dedicated Server, to bring in professional and technical support as required.  Still not sure? Let’s dive deeper into what is a Dedicated Server, the different types, benefits and how to use a Dedicated Server.  What is a Dedicated Server? Let’s simplify this with a more relatable example. Using a Dedicated Server is like owning a car, as compared to hiring an Uber or other taxi service. The taxi service here is Shared or VPS Hosting. The difference is in complete exclusivity. Your car will only be used by you or your family (think: employees, partners). Whereas while the taxi is exclusive for your use at a given point of time, the same taxi can also be hired by someone else.  The difference between VPS Hosting and Dedicated Hosting is primarily in terms of exclusivity. VPS Hosting is a combination of Dedicated and Shared Hosting, which means, that you have a private space within a shared server. Whereas, with Dedicated Hosting, you have an exclusive physical hosting server where all resources are entirely dedicated to your website.  Thus, simply put, a Dedicated Server is a physical hosting server that is only available for you and your websites. This gives you the flexibility to modify or configure it to your exact needs, without sharing any of your resources with anyone else. As a result, a Dedicated Server brings in: Higher security Improved Stability Greater Control We’ll understand these aspects in-depth, as we go further in the post.  Different Types of Dedicated Server Depending on your technical abilities, the time and resources you have, and the scale of your website, you can use a Dedicated Server that best fits your needs. Dedicated Servers can be classified into three types: 1. Managed Dedicated Server The provider manages all the technical aspects of your server, such as backups, maintenance and risk monitoring. Best suited for those who would prefer professional technical help to make more time and resources to carry out other business operations.  2. Unmanaged Dedicated Server You need to manage all the technical aspects by yourself. Best suited for those with technical knowledge, have a team dedicated to server management, or those who have the time to carry out all these tasks.  3. Semi-managed This is closer to an unmanaged Dedicated Server, where only the highly technical tasks are taken care off by the server provider. For example, ResellerClub offers semi-managed Dedicated Server support, taking care of technical aspects like hardware, cPanel management and installation, server hardening and network.  Benefits of a Dedicated Server By now you understand what is a Dedicated Server, the different types of Dedicated Servers and how it’s different from a Shared Server. If you are planning to use a Dedicated Server, you will bring in a great number of benefits for your website, and business. The benefits of a Dedicated Server include: Higher speed and enhanced performance Complete configuration control and flexible customization Enhanced security and full root access Additional storage space and powerful configurations Server administration panel and system administration support Add-ons for better functionality When is right for you to use a Dedicated Server?  When considering how to start a Dedicated Server, you must fully understand your website’s needs and requirements. If you’re already using a Shared server and considering a shift, or just starting out, here’s what you need to analyze before you use a Dedicated Server: Security If your website collects sensitive data or is at a high risk of malware, hacking or other security breaches, use a Dedicated Server to minimize risk. You can completely control your data and configure the server entirely to cater to your website’s needs.  Stability A sudden spike in the number of visitors to your website, or to another website that is on the same Shared Server as yours, may impact your website’s performance. For higher stability and to ensure best website performance, use a Dedicated Server over a shared one. It also reduces load time, thus, improving efficiency and the visitor’s site experience.  Control When you use a Dedicated Server you have complete control over how you configure the server, to perfectly meet your exact needs. If you have specific requirements, a Dedicated Server is a much more effective option for you.  How to start a Dedicated Server? Ready to get started with a Dedicated Server? Once you have analyzed your website needs and are certain that this is the best option for you, pick the type of Dedicated Server you want to use. Consider your, and your employees’ technical knowledge to know the best type for your website.  The next step is to choose a plan that meets your needs, and budget. Choose a reliable provider that offers you the best Dedicated Server solutions. We at  ResellerClub offer a host of offers, features and benefits, like instant set-up, complete administrative access, a state-of-the-art infrastructure, and much more.  That’s it! You’re all set to use a Dedicated Server and better manage your website.  If you have any questions or queries, please feel free to drop them in the comments below.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Do I Get Started With a Dedicated Server? appeared first on ResellerClub Blog.

How to Improve Customer Loyalty for Your Web Design Agency

Loyal customers are the first step to success. As a web design business owner, not only can you rely on these customers to help cash flow, but also to help spread the word about your services to other potential clients. It is important to engage with your customers on a regular basis, both professionally and emotionally.  What does this mean? Well, if you only engage with customers when there is money involved, they will quickly realise this and perhaps choose to move on. However, if you engage with them at all times, even when there is no money-making involved, it will be appreciated by your clients and they will stay loyal to your business.  There is no denying that customer loyalty takes a tremendous amount of hard work and effort, and it most certainly does not happen overnight. Even though gaining this loyalty seems like a mammoth task, it will pay off in the long run of your business success.  In short – Loyal customers  benefit your web design business in the following ways: Word-of-mouth marketing to other potential clients in need of web services Will seldom  consider other companies Will be more eager to purchase a premium package  Will be more likely to update any software right away as it is released Be willing to pay more if, for some reason, you must increase your prices Now, let’s take a look at 6 ways to earn and maintain customer loyalty. Customer Service MUST Be a Priority Providing your clients with unbeatable and on-demand customer service is perhaps the best way to gain customer loyalty. If a customer can have the peace of mind that you will be there to help when things don’t go as planned or there is a technical issue, it is priceless for your business. In this day and age, customers look for the quickest way to contact you; be it by phone, email, webchat or social media.  Having a social media presence, especially for customer service, is critical. It doesn’t have to be followed by a million people or anything crazy like that (although that would be nice), but just enough presence so customers know that you will read their messages and reply accordingly and promptly.  Customers love when businesses go the extra mile, and doing so can almost guarantee loyalty. Further to a reliable and prompt customer service base, providing a service that not only assists customers when something goes wrong via a message, but a follow-up phone call so they can actually speak to a person, or if there is a technical issue or query, organising a video chat to run through why the particular issue is happening. This shows genuine care towards your clients and they will appreciate this as well. See Your Clients Thrive As a web design business owner, knowing that your services have helped another business succeed is one of the main reasons you provide web services, right? For a business to place their trust in you to create a platform to help them thrive and succeed, is a daunting task and prospect at first, but it is also incredibly humbling. Being able to put your expertise into a project that will provide cash flow for you and the other business is your job, and what a job it is!  Seeing businesses succeed because of your services is a great feeling, but it doesn’t stop there. Continuously following-up with the business to see how they are tracking will help you gauge if they require further assistance, promotes customer engagement, and serves as a chance for that particular business to refer another business to you, meaning you’ll have more work.  There is no downside whatsoever to following up with businesses you have helped. You make money from them, they generate a cash flow as a result of your services, and keeping in contact with them will retain their loyalty, keeping your cash flow moving as well.  These success stories seen in the image below are a prime example of the business helping its clients achieve success, and then following up with them to see how they’re going. All it takes is one simple email to check-up on their progress, and you will be the first thing that comes to their mind should they need any further services. Below is an example from Sainstore, a marketing agency focused on Shopify merchants who dedicated an entire page to talk about different case studies from existing customers: Easy To Understand Clients are more likely to become loyal if your policies, pricing and legalities are easy to understand. As soon as a customer has to search your website, any fine-print, or social media for information, alarm bells will ring and they may not bother to move forward with your services. Keeping a transparent approach will help you and the customer maintain a positive and confusion-free relationship where they will know what you say is exactly what you mean and there are no loopholes or hurdles to consider.  Very few businesses, especially nowadays, achieve transparency with policies, so get on the front foot now and move ahead of the pack! Outlining policies and copyrights just as project management tool Range has makes it easy for the client to read and understand what they’re signing up for. Take a look: 2. Collect Information It is no secret that customers are not the most enthusiastic when companies take their data and use it to personalise advertisements for the next time they visit their website, but it doesn’t have to be all negative. Collecting and using clients’ information can be turned into a positive experience. For example, if you have their phone number, giving them a call to see how they’re doing, or if you know their birthday, you can send them a personalised birthday card.  If your data collection is showing any specific services your client is purchasing from you, another idea to promote loyalty is to create a pop-up that suggests that particular service, or streamlining the checkout process so that your client can add the service in just a few clicks. Ease-of-use goes a  long way in enhancing customer loyalty, and if prices do increase for any reason, they are likely to stick around because they can rely on your services to provide great results. It is little things like these that help customers become loyal. Turn a negative situation into a positive one, and serve your clients like a human, rather than just another number or account.  3. Testimonials Keeping in contact with your clients will also give you the opportunity to ask if they would like to provide a testimonial. You can feature these on your website and social media pages so new and potential clients can know exactly what to expect with regards to value for money and services. The presence of testimonials will automatically and instantly show new clients the credibility of your business and might even capture them to become loyal to your business.  You may choose to send an automated email to clients after they have purchased a service, or personally reach out to them and touch base, if you have the time and resources. Not all clients will want to provide a testimonial, but consistently engaging with clients so they know you care about them and their business will increase your chances. See how testimonials add an impact:  4. Running A Loyalty Program or Promotions If your customers are paying a premium for your services and keep coming back, they are likely to stick with you if your prices increase. It is only fair that you reward these clients in some way, as it will help them realise that you are aware of their loyalty. Rewards don’t always have to involve money, for example, offering to promote their business on your online platforms and vice versa is one way to collaborate with clients to ensure both businesses can gain more attention and make money from new clients.  Another great idea is to offer loyal clients a discount on some services, or promotions on certain services. This could be something like an SEO package, like a 12-month subscription for the price of 10. Any promotion that has an incentive for the client to purchase the package is sure to create loyalty. If you are offering these promotions, it is important to keep in mind not to market this publicly; instead, personally reach out to these loyal clients.  Enticing clients to shop and stick with you will help your business see a steady profit, especially as your client base increases. We see with the ‘Marriott Bonvoy Benefits’ loyalty program below, the benefits that guests can experience with an elite status.  Final thoughts Customer loyalty must be part of an overall customer-centric strategy. Your customer support efforts must be at the center of it, making sure that your clients are happy — even if they encounter any problems during the process. Proactively reaching out to customers, gathering feedback and testimonials, as well as rewarding returning clients for their loyalty will help you keep the customer retention machine up and running. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Improve Customer Loyalty for Your Web Design Agency appeared first on ResellerClub Blog.

Free Digital Marketing Courses to Enroll While in Lockdown

The coronavirus aka COVID-19 pandemic is unlike anything that we’ve seen in our lives. It is being compared to a war that can only be fought by staying indoors and observing personal hygiene. In short, our routine is in disarray and working from home is the new normal.  And although this means, a shift in the work-life balance, juggling with household chores and catching up with co-workers, family and friends over audio and video calls, it is also a time to upskill and learn more. Depending on your profession and interest, this might mean learning a new language, taking online courses, experimenting with different recipes, learning image or video editing tools and so much more. Well, you can even enhance your resume and, if you’re a marketeer you can take advantage of online digital marketing courses to help you with the same.  In fact, a lot of platforms are offering online courses to learners for free (for a limited time period) which otherwise are paid. For your ease, we’ve researched and listed down some platforms that offer the best digital marketing courses. Let’s take a look.  1. edX  edX is a leading online training platform founded by Harvard and MIT. edX offers over 2500+ courses to millions of learners and has partnered with almost 140 prestigious institutions.  It offers professional digital marketing online training programs from top schools like Wharton, Curtin and others Most of their courses are free and you can earn a certificate by paying a certain fee depending on the course  Courses offer video transcripts, on-demand video lectures, projects, quizzes and more All courses are self-paced programs  Their app is available for Android, iPhone and iPad 2. Coursera  Coursera is another popular online training platform. It offers programs from over 190+ leading institutions and companies. They offer some of the best online digital marketing courses. Offers over 200+ digital marketing training courses Owing to the COVID-19 pandemic, they have made some of their courses free for a limited period of time You get certificates or diplomas after the course completion There is a flexible schedule to complete the course Their app is available for Android, iPhone, iPad and Apple TV 3. Alison Free Digital Marketing Courses Alison is a leading online learning community of 14 million registered users providing certified courses absolutely free of charge.  Alison offers three types of courses – certificate courses, diploma and learning paths The courses are available online once you register on the website Most certificate courses are 2-3 hours long and user ratings can help you filter the best choice They provide certificates based on assessment Their website and courses are mobile responsive  4. Udemy  Udemy is a well-known online training platform. It offers courses in various domains right from development, coding, digital marketing, finance & accounting, and more.  Offers flexible study time to complete the courses Their courses come with a 30-day money-back guarantee trial period They have over 1900+ free and paid digital marketing training courses  The courses include features like captions, quizzes and practice tests Their app is available for Android, iPhone, iPad and Apple TV We’re living in an ever-changing world and now more than ever it is important to upgrade your skills to be in sync with the market. If you’re running a business, digital marketing is one way to learn how best you can leverage the online market for your business. We hope these free digital marketing training courses help you stay updated.  Moreover, it is equally important that you are equipped with the right online collaboration tools to keep your teams and clients on the same page. Do check our blog on the same to help you connect and work smoothly even when working remotely.  Do share with us, what you are learning during this lockdown season in the comments section below, Until then, stay home, stay safe!  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Free Digital Marketing Courses to Enroll While in Lockdown appeared first on ResellerClub Blog.

How to Add Live Chat to Your WordPress Website

Planned to add live chat to your website and never did? Well, it might be more important than you think in this time of COVID-19! And although adding live chat to your WordPress website might seem complicated, it’s actually easy and takes only a few minutes. By adding live chat to your website, you will be able to solve your visitor’s questions instantly and chances are they’re more likely to convert into customers. In this article, you’ll learn how to add live chat to your WordPress website, but first, let’s discuss what are the benefits and why should you add it. The Benefits of Adding a Live Chat to Your Website We all have heard a million times that “customer is king” – and that’s true. Adding live chat gives your visitors more reassurance than anything else. According to 99 Firms, 79% of consumers prefer live chats because they offer instant responses, and 63% of visitors who contact you via live chat on a website are more likely to return to your site. Here’s the thing, 80% to 95% of visitors are in research mode, which means they’re looking for an answer to their query. No matter how much FAQs you’ve covered about your product/services or within your blog article but the visitor may still have some questions in their mind. That’s where live chat comes in and helps visitors to get instant answers without leaving your website.  Excellent communication via live chat can effectively help customers make the buying decision. In a few words, the benefits of adding it will increase your sales, boost customer satisfaction, improve customer loyalty, enhance problem resolution, discover customer pain points, expand market reach, and much more. How to Add Live Chat to your WordPress Website There are tons of live chat plugins available — free as well as paid ones — but you’ve to choose the best tools to grow your online business. So, for this tutorial, we’re going to cover two options viz. free and paid. For free live chat, we recommend Crisp and for the paid version, we say choose LiveChat Inc. Adding Live Chat Using a Free Tool Step 1: Create an Account on Crisp To get started, head over to Crisp and create your account. Now click on the “Get Started or Use Crisp for free” button and fill up the details. Fill up the details by entering your email address, password, your first and last name then click Continue. After that, add your website domain and the name of your website, and click on Continue. That’s it, your account is created on Crisp and now it’s time to connect it with your WordPress website. Step 2: Connect Crisp To Your WordPress Website Once you have created an account on Crisp, the next step is to connect it to your WordPress website. To connect it, head over to your WordPress dashboard. Click on Plugins » Add New. Once you do that search for Crisp, then install and activate it. Now, click on Connect with Crisp. By clicking on it, you’ll be redirected to your Crisp account and if you’re logged in already, you’ll see a screen like this and if not, then log in to your account. Now, click on Continue to link Crisp with WordPress. And that’s it! Your Crisp account is connected with the WordPress site. Go to the front-end of your site and you’ll see a live chat added to the bottom-right corner of your screen. Here’s how your live chat looks at front-end and back-end. As you can see, if someone types a message, you’ll receive that message right within your Crisp account inbox. You’ll also see from where the visitor is sending a message to you, which pages of your website they’re looking at and many more details. Still not sure how to install a Crisp live chat on WordPress? Check out this tutorial. Customize Your Crisp Live Chat Now at this point, your live chat is activated and you’re able to start chatting with your visitors. As a next step, we recommend customizing it according to your brand. It gives the visitor a more personal touch and builds trust in your brand. To customize, do the following steps: Go to the plugins in the left tab.  Search for Customization. Now set your primary colours, welcome text, minimized text and position of your live chat as you want. You could also change the avatar of your live chat to increase the credibility of your site. To change the avatar, click on the Gear icon in the Crisp dashboard and then on Avatar. Let’s see how it looks from the front-end. Top Features Offered by Crisp Integration: Crisp can be integrated not just with WordPress but Shopify, Facebook Messenger, Prestashop and much more. Magic Browse (Our Favourite Feature!): This feature allows you to monitor how the visitors are really using your website. Additionally, you can take control of their screen as well so you can guide them. An Advanced but Paid Crisp Alternative You’ve learned the free method of adding live chat functionality to your website but the free one comes with limitations. If you have a budget then we recommend you to use LiveChat Inc. because it’s an advanced live chat tool with great features. However, it’s a paid solution with a 14-day free trial. LiveChat offers three pricing plans: The Starter plan costs $16 per month per agent if billed annually or $19 month-to-month. The Team plan costs $33 per month per agent if billed annually or $39 month-to-month. The Business plan costs $50 per month per agent if billed annually or $59 month-to-month. Adding LiveChat to WordPress To get started, create a free account on LiveChat. Once you get there, enter your email address and click on the Sign up free button. Now, enter your personal details and click on Create account. Next, you’ll see a screen like this and you’ve to click on Install LiveChat yourself. Once you click on that, you can either install it by adding their code on your website or install their WordPress plugin. We recommend installing their LiveChat plugin to your WordPress website. To do that, head over to your website WordPress dashboard and go to Plugins » Add New and search for LiveChat. Click on Install Now and then activate it. Now, you have to connect the LiveChat plugin with your account. Simply enter your login details and that’s it. Conclusion Starting a website is easy but to build a relationship with your visitors, you’ve to help them as much as you can and live chat is one of the most effective ways to do that. We hope our guide on how to add live chat in WordPress helps you build that relationship. If you have any questions or suggestions about this topic, feel free to comment below and let us know! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Add Live Chat to Your WordPress Website appeared first on ResellerClub Blog.

Benefits of Load Balancing for your Website

If you own an e-commerce business, it is of utmost importance that your website is always up and running. If this is not the case, it could lead to potential customer loss and in turn, affect your business negatively. Web server load balancing is the answer to keeping your business website running smoothly.  In this article, we will understand what load balancing is and the benefits of load balancing. So without further ado, let us begin. What is load balancing? Load balancing is the mechanism that uniformly distributes data across servers or network resources, like disk drives, clusters, network links and more. The idea of load balancing is to use resources optimally, thereby reducing the response time which, in turn, improves performance and reliability.  A load balancer is essentially placed between the user and the web server so that the server is not overloaded with incoming requests. Being an e-commerce website this can happen when you are running a sale or a popular product is available only for a short period of time. The load balancer can either be a physical device, software that is run on a virtual machine or a combination of both.  Benefits of Load Balancing Now, that we’ve understood what load balancing is, let us move on to understand the top 3 benefits of load balancing.  1. Improved Scalability  Website traffic can surge anytime but most likely during important events. For instance, if you run an e-commerce store then the traffic might spike when you are running a sale, or if you have an online tutorial website and a course becomes popular it might lead to several users logging to your website to access it. This sudden surge in traffic can lead to server failure, as the web-server is unable to handle the copious amount of traffic. The answer to this problem is load balancing. Web server load balancing not only distributes the traffic evenly such that your web server isn’t burdened it also helps in improving website scalability.  2. Reduced Failure Rates A sudden increase in website traffic can hamper customer experience of your website as it leads to increased website load time and reduced scalability. Not only this, if your server is unable to bear the load it can lead to hardware failure.  With load balancing, you can monitor your website communication channels regularly. This helps you figure out if your website server is not performing optimally. In such a case, you can fix the issue before it is too late and avoid website failure.  3. Increased Flexibility Performing website maintenance checks is important to fix bugs, update security patches and much more. If your target customer audience is only limited to your own country then you can most likely schedule your maintenance during the night time hours when traffic can be very less. However, if you run a global website then this can pose an issue.  Load balancing helps you avoid downtime by shifting the load of the affected server to other servers and fixing it for the time being. It might so happen that your website doesn’t run at the perfect speed, nevertheless, it is far better than being completely shut for maintenance.  Having seen the benefits of load balancing we hope you make sure your website has a dedicated load balancer in place to avoid website downtime. Be that as it may, if you are a new business, aren’t tech-savvy or even if you aren’t either but would love your hosting provider to take care of these things, we at ResellerClub are always happy to help. Our Cloud Hosting provides all the web server load balancing benefits listed above to ensure your visitor’s experience is smooth. A good user experience, after all, contributes largely to the success of your website and ultimately, your business.  If you have any questions or suggestions please feel free to leave them in the comments section below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Benefits of Load Balancing for your Website appeared first on ResellerClub Blog.

7 Powerful Tips to Create a Great Brand Identity

Understanding the concept of brand identity Apple Inc. coherently cracks surveys of the most beloved and effective brands as it has efficiently created the impression that its products are innovative, sleek, premium status symbols, and yet extremely useful at the same time. This shows that Apple has created a great brand identity. Brand identity is the visible factors of a brand, like the colour, logo, and design that distinguishes and identifies the brand in the customers’ minds. brand identity is different from the brand image. Brand identity complies with the intent behind the branding. The way a business does the following to create a certain image in the customers’ mind: Picking its name Choosing its logo The use of shapes, colours, and other visual elements Training its employee to interact with customers With the help of brand identity, corporate organizations distinguish themselves from their competitors in the mind of consumers and help in brand management. Often brand identity is mistaken with Brand Image, Branding, and Brand Equity.  Brand identity consists of: Logo Typography Style Guide Key brand Colours Colour Palette Tone of voice Textures  In short, brand identity is how an organization wants its customers and prospective customers to perceive their products and services.   Importance of brand identity Building a strong brand identity is one of the necessities every organization should look upon. Brand identity is the most essential core element strategy of marketing and promotion. Brand identity is a reflection of: Organization Personality: A brand identity is the visual display of the values and personality of your brand. This basically tones your brand, and it can be used to awaken specific feelings in your customers. Configure your brand identity to promote your business goals. Consistency: Developing a brand identity creates a consistent message across all marketing platforms. Each material should have the basic design element and style, creating a consistent branding package. Awareness: Creating a brand identity package guarantees that your brand is at the fore of all your marketing platforms. This ensures to increase brand awareness. The more your brand is featured, the more memorable it will be. Loyalty: An efficient brand identity can help you gain customer loyalty and trust. This allows your customers to make a connection between a product and the business. Brand identity is a visual representation of an organizational personality. You must ensure to design the brand identity in a way that reflects the overall communication message between the brand and its prospective consumers through promotion. An effective brand identity helps to build loyalty and trust for a brand. If the brand identity is consistent with the objectives of their products and services, it enhances the possibilities of creating more awareness that helps to hammer old customers and featuring contact with new customers. A classic example of brand identity is Lenovo; to re-energize its brand importance, Lenovo came up with new interfaces and customizable templates, including graphics, colour palette, coloured backdrops, and photos. BEFORE                                                                                        AFTER Lenovo developed its new identity with an intention to make people see what it actually stands for and to reach out to them with the message that Lenovo never stands still. The bold colour backdrops and infinite designing of the Lenovo box made the brand look more youthful. Lenovo hit the market with the new design and motto, ensuring their audiences will see the Logo as a window of the outer world filled with ranging colours and designs.  Source Tips for Creating a Strong brand identity Building a strong and definitive brand identity depends on various factors and parameters. To make it more understandable, this content will sufficiently guide you with the best strategy tips to enhance your brand identity in this fast pacing global market 1. Understanding your Target Audience Target audiences are the sole entity and reason for whom you are encouraging your products and services. Every product or service that is introduced needs a proper target group, and the company needs to focus on an appropriate target audience for developing brand identity.  For example, e-cosmetic brand NYX is targeted for professionals and customers with a unique lifestyle such as celebrities, whereas Maybelline is a target for young ladies aged 16-25. It is impeccable to understand the size of the TA you will be catering for, their demographics, trends that they are associated with, and characteristics. You need to be clear about the TA that you want to attract via brand identity, and the most challenging part is to perceive new customers.  If you have a flourishing brand identity in Mexico, you may not have it in Thailand, and to uplift the brand identity notion, you need to research the preferences of the locals and make strategic plans that will fit in the market. Segregating your TA is a primary stroke that needs to be addressed. 2. Researching your Competition Entering into a new market is quite challenging, where you have fierce competition. One of the fundamental values of brand identity is distinguishing itself from others and making itself prominent. For this, you need to case study every competitor around the market.  For example, if you are entering into the online web hosting service, then you need to study your competitors and know what they are doing right to succeed. Knowing your competitor’s strengths and weaknesses will only help you grow further and reach on the top. You need to dig deeper and monitor their day to day activities. Conducting a research survey will help you chalk out the strong and lose hold of your competitors, which will help you to make a promising blueprint for your brand identity. 3. Determining Brand name and Tagline Ford, an American Vehicle Company that is successfully working across the globe with a Slogan “Go Further” that has pinpointed with its product personality, whereas, Philips- “Innovation and You” are some of the notable patterns of good brand recall that have become successful because of catchy tagline or slogan. While determining your brand identity, you must create an engaging brand name and tagline that will connect with the TA instinctively and will also promote your mission and vision. 4. Establishing a Unique Value Proposition and Brand Voice Unique Value Proposition (UVP) and Brand Voice are correlated with each other. UVP is an on-point statement that defines and differentiates your brand from the competition. It will briefly explain to your audience what you can offer them and why they should choose you. If you fail to create a unique brand voice, you might forever be lost in the sea of your competitors. Although identifying and creating UVP might sound easy, it is not so much. If done correctly, it can make the business more successful and sustainable.  5. Developing Creative Elements  Brand identity is an amalgamation of brand name, shape, logo, graphics, theme, colour, and sound. Nike is one of the best examples of brand identity in terms of its development in creative elements.  The patent ‘Swoosh’ is irrevocable and acts as an identification mark for its TA. While you are reframing your brand identity, you must keep the core creative elements in mind because these are the drivers that enhance brand engagement among purchasers. 6. Using social media for branding Building a brand doesn’t happen overnight; it takes a lot of time and strategies. It sometimes takes more than a decade to establish a brand. Social media has found to be the most effective platform to build a brand. Social media platforms for promoting your brand identity is a wise pick; you not only promote your brand values and propositions but also engage your TA with follow up conversations.  Using social media, your brand reach automatically gets carried forward in terms of repost, shares, and likes. The following are some of the essential strategies to keep in mind for making the most of social media. Be consistent across social media platforms Use your logo and use brand colours that make a statement Post relevant content and post it as frequently as possible Engage and converse with the audience 7. Maintaining consistency Exploring a new marketing strategy is essential to keep a consistent pace among your TA. It is vital to maintain the texture of strategies that you are implementing for enhancing the brand identity; otherwise, if you break the uniformity, your TA will have less impact on the brand and will tend to shift their preferences. Brand identity is comprehensively an essential key for creating a successful brand image that will have effective brand recognition, value, recall, and equity. Flourishing brands like Coca Cola, McDonald’s have, from time to time, redefined their brand identity and stated strong examples for others as well. Conclusion A brand identity is more than just logos and designs of the product; It is a way to engage with your audience, stand out from the crowd and create an experience that makes people choose your brand over the others. It is important to put yourself in the shoes of your customers and think from their perspective whilst working on the brand identity for making it successful. This article provides you with 7 simple yet powerful tips that can catapult your brand to get the success it deserves.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 7 Powerful Tips to Create a Great Brand Identity appeared first on ResellerClub Blog.

Leading Your Team through a Crisis

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.” ― Charles Dickens. The opening lines of ‘A Tale of Two Cities’ We will call our current situation ‘testing times’. A two-word phrase that conveys the ultimate evaluation of self in a crisis. A time that many are calling – the ‘apocalypse’ i.e great destruction, change and the ultimate revelation. The COVID-19 crisis has revealed the massive gaps between rich and poor, the efficiency of our governments, our interconnection across the globe, the true advancement of our technology, the true scale of our humanity and true leadership. The kind of leadership that can save lives and livelihoods. The principles of leadership are universal and hold true for everyone in a position of guidance and authority- from business heads to heads of families. How do you stand to face this future and steer your team through this crisis while battling one on your own?  We’re sure we don’t need to tell you how to become a good leader. This post is merely a guide to help you manage your team, your customers, your family and yourself through this COVID crisis. Source: managerandleaders.co.nz How to Become a Good Leader for Your Team during the COVID crisis: If You Can Retain Your Employees/Can Pay Salaries: Make a list of top priorities for your company: The safety of your team Responsibilities to your customers The financial and operational continuity of your business Communicate this to your team. Be empathetic- Acknowledge the difficulties of the situation and understand how each person in your team is facing. Be sure to ask about their well-being and their families.  Be open- Don’t be afraid to be vulnerable to your team. Admit that you are trying your best to deal with issues the company might be facing. Stick to the facts of the state of the crisis/the potential impact to your business, etc. Your team deserves the truth and will appreciate you for it. Check-in regularly- In these days of remote-working, check-in on your team through email, chat, audio/video calls as often as you can, if not daily. There are excellent collaboration tools available to help you continue working with your teams, remotely. Talk about your long-term goals- Take the stress off their minds (and yours) by discussing the long-term goals that you have set out for the business. Discuss how this might/might not change post the COVID crisis and ask for suggestions on how to tweak the plan. Be flexible with remote-working- If you are one of those companies that has never experimented with remote collaboration before, be sensitive to everyone as they navigate this new way of working. Consider the responsibilities some might have at home with children and old parents with no home care workers. Ask the team to tell you a schedule that works for them so that everyone is on the same page when you need to schedule meetings. Make time to hear your employees out: Schedule meetings with them to openly ask you questions. Be sure to encourage as many questions as possible.  If You Are Unable to Pay Salaries/Have to Let Employees Go- Do something, if you can’t do everything: If the financial outlook of your business looks bleak, consider taking a pay-cut first and communicate that to your team. If it is not enough, consider communicating to your team contingency plans for their salaries/benefits without terminating them. If you see no way out and you see salary cuts (or worse- suspension) as necessary, give your employees enough time to know, prepare their finances and start looking for jobs. Most importantly, be mindful of language used and ensure communication is done with compassion. How to Be a Good Leader for Your Customers: Have upfront messaging- Keep updating your website and social media platforms with information on your business, how responsive you can/cannot continue to be to your customers, etc. Customers will visit your website and social media platforms to gauge the outlook of your business and to search for updates. Be sure to also sensitively continue your regular messaging and posts on social media. Address questions before they ask you– The same rules of openness should also apply to customers. Be open about your shift to remote working and that you are doing your best to ensure there they face no distress. Send out an email to your customers addressing any concerns they might have about the continuity of their business. Don’t sell, educate- This is not the time to pointedly sell to customers. Instead, do whatever you can to educate them with helpful topics, tips related to your products.  Help- While you might feel flooded with COVID-related content, you could try to share content that is lighter and could distract them while also maintaining sensitivity to the situation.  Give those key clients a call- Consider calling some of your clients to talk about how they’re doing and reassure them of your continued service. TIP: Make use of this downtime (if your business is not under stress): Work on a list of things you never had the time to do for the business before such as new trainings for your employees, new marketing platforms to explore, creating unique content, etc Work on a future contingency plan for our post-COVID world eg- crisis management workflows and aligning budgets to this. You should also plan for future lockdowns and turmoil in case of a resurgence of this virus till a vaccine is found. Further, try and understand how your business model may change and how your customers’ buying habits may change. Refresh your business by broadening your product offering with new opportunities. Add related add-on/cross-sell services to your core offering such as productivity tools/kits such as G Suite (ResellerClub is running a special discount for Resellers during this period). How to Be a Good Leader for Your Family and for Yourself: These are tips to keep you healthy in your new office environment- Don’t let go of your routine. In fact, stick to it more than you normally would. You can’t deliver good leadership if you don’t take care of yourself.  Admit the problems you’re going through with your family. They will be more understanding about times when you are down and can’t get out of that heavy feeling. At the same time, try your best to take care of your mental health–so as not to pass on or perpetuate the stress to your family at home If you’re wondering why we think we can understand you, this blog comes to you with inputs from the events team at ResellerClub. We won’t tell you what you already know about what any industry (especially one that thrives on large gatherings of people) is facing in this crisis. Travel and events have taken one of the hardest hits. We have seen our work (with an unknownable end date) vanish in a few weeks. We first faced a terrible sense of dread for our future, the loss of a sense of purpose. Luckily, our management has been supportive and we are doing the best we can to move forward with online events. Knowing that our network and friends in related companies have not been so lucky has made us more grateful to the leadership we have received. Good leadership counts for so much in these tough times. We urge you to do the best in your ability to help your team. Finally, like we do, we hope you keep reminding yourself that you are not alone in this fight. As our grandparents (and history) tells us, there have been worse times and we have come through with help from each other. At ResellerClub, our support teams and account managers are (as always) here to stand by our resellers and web pros if you need anything that we could help with in some way. Our leadership is to help you and your teams steer through this crisis. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Leading Your Team through a Crisis appeared first on ResellerClub Blog.

5 Benefits of Choosing SSD Web Hosting for your Business

In recent times, SSD has gained popularity as a data storage technology and is widely popular in web hosting too. Let us quickly understand what SSD is, its benefits and should you opt for SSD-based hosting. What is SSD? SSD stands for Solid-State Drive. SSD has no moving parts. On the contrary, it uses flash memory to store data onto the drive. Owing to this, your drive doesn’t heat up, is able to read/write data at a faster rate, as well as, consumes less energy as compared to HDD (Hard Disk Drive).  What are the benefits of SSD: There are several reasons for you as a business to opt for SSD based web hosting. Here are the top 5 benefits of SSD: High Performance  In the SSD drive, the data is read directly from the storage area. Unlike HDD, there are no rotation heads or magnetic disks and hence the read/write rate of SSD drive is higher. This, in turn, improves the performance of SSD. 2. Hardware Reliability  SSD has no moving parts as there is no magnetic coating or read/write head. Hence, they are free of distortions. No moving parts also imply minimal breakage or wear out of the storage drive. Hence, SSDs are more reliable, as well as, efficient. 3. Faster Speed SSD uses flash memory to store data thus, it performs 300% faster than HDD drive. These functions include Read/Write time, response time, file transfers, etc. Moreover, the time taken to boost SSD too is less as it takes barely 10-13 seconds.  4. Less Power Consumption  The average power drawn by SSD is less than 2W. This significantly reduces power consumption and saves energy, making SSD more environmentally friendly.  Should you opt for SSD based web hosting?  SSD offers better performance, low power consumption, blazing fast website loading speed and much more.  Furthermore, ResellerClub has recently launched SSD based hosting for two of its web hosting types viz. SSD Cloud Hosting and SSD Dedicated Hosting. Both our web hosting options boast of improved efficiency, cPanel/Plesk, high-performance servers and much more. All these features make SSD based web hosting the best choice for your website.  The choice of opting between SSD Cloud Hosting and SSD Dedicated Hosting purely depends on your website and business needs!  We hope this article helped you understand the benefits of SSD based hosting and enables you to make an informed decision. If you have any questions or suggestions please feel free to leave them in the comments section below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 5 Benefits of Choosing SSD Web Hosting for your Business appeared first on ResellerClub Blog.

Secure Your Website With Sitelock Security

An unsecure website is an easy target for hackers and malicious attacks. As a website owner, it is crucial that you pay attention to this and keep your website secure. One way of securing your website is to install a website security software.  In this tutorial, we’ll introduce to you one such website security software – SiteLock. Furthermore, we’ll walk you through the steps to install it on your website. So, without further ado let us begin! What is SiteLock? SiteLock is a cloud-based website security software. It scans websites and acts as an early detection alarm to flag threats like bot attacks, malware injections, harmful traffic and more. Apart from protecting your website, SiteLock also fixes bugs and vulnerabilities to keep your website up to date. Features of SiteLock Website Security Offers automatic website scanner to check for vulnerabilities and malicious codes Removes malware and malicious codes automatically Protects your database, and scans your files and applications Includes CDN, Firewall, blacklist monitoring, spam protection, etc. Provides 24×7 support How to Install SiteLock Website Security  If you are our Reseller or web pro, follow these steps to install SiteLock website security software on your website.  Step 1:  Login to your Control Panel.  Step 2:  Go to Express Cart   Step 3:  Select ‘SiteLock’ from the product drop-down menu. Then type the domain name you want to link SiteLock and select the plan of your choice. Step 4: Next, enter the customer’s email address for whom you are purchasing SiteLock and pay. You can pay either with your wallet or online.  Step 5: Now, that you’ve placed the order. To access SiteLock, return to your control panel. Go to the ‘Orders’ section and select the SiteLock order.  Step 6: A new page opens. Here, click on ‘Go to SiteLock Dashboard’ to complete your SiteLock setup.  Step 7: Post clicking, you will be redirected to the SiteLock website. Click on ‘Proceed’ to accept the terms and conditions. Otherwise, click on ‘Logout’ if you wish to set up your SiteLock later. We recommend setting sooner the better! Step 8: Post clicking on Proceed, you will be redirected to verify your Domain Name and TrueShield. Until these are configured and verified your SiteLock won’t start scanning.  Step 9: To verify your domain name, click on ‘Configure’. After this, there are two options to verify your domain. Click on ‘Instructions’ a  PDF file will be downloaded. Read it and add a meta tag to your website and click on verify.  Option 1 Option2 Step 10: Post clicking on ‘Verify’ a ‘Domain Verification’ notification appears. It may take a few minutes to verify your domain name. Be patient! Step 11: Once your domain name is verified, you can visit your ‘Dashboard’ and complete the pending verifications.  For your ease, the ‘Pending Verifications’ are displayed in yellow error sign whereas the completed ones show a green tick. Depending on what all you have verified, SiteLock website security will start populating the statistics and protect your website.  Note: If you’re a reseller, kindly make sure you have the following settings in your control panel so that you can sell SiteLock to your Customers and Sub-Resellers. To know how to go about this, please refer to our KnowledgeBase.  Conclusion Installing SiteLock website security is recommended to protect websites from malicious hackers and malwares.  We hope this tutorial was useful to you. If you have any queries or suggestions, feel free to leave them in the comments section below! We’re happy to help! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Secure Your Website With Sitelock Security appeared first on ResellerClub Blog.

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