Reseller Club Blog

How AI is Going to Transform Project Management for the Better

The Project Management Institute (PMI) defines project management as ‘the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements’. Project management had always been practised informally but has recently emerged as a formal profession due to the demand for specific skills and domain knowledge required for project management. Today, project management has come a long way. Long enough to warrant discussions about the impact that Artificial Intelligence (you can’t escape it) could have on the domain. By now, most industries have accepted that Artificial Intelligence and Machine Learning are not dystopian nightmarish technologies that will steal their jobs but are in fact amazingly useful. Artificial Intelligence engenders productivity by automation of mundane routine tasks (which previously consumed a huge chunk of time) and allows managers to focus on things such as analysis, decision making, and providing insight. Which is incidentally what they were hired for. It has opened up a brave new world for managers, especially for Project Managers. Project management is an extremely dynamic function. It involves more than simply planning the phases in advance because once the execution of the phases starts, there is a multitude of external and internal variables that come into play. Project Managers generally plan the schedule, estimate cost of resources and then monitor the deployment of personnel and tasks. There are changes, updates and rescheduled tasks at every stage of a project because of the ever-changing business environment. This is how Artificial Intelligence can come in and revamp Project Management. Improve Learning Capabilities in Project Management AI could potentially be used for deploying the right person for the right project. Depending on employees’ past performance in different projects, Machine Learning could ascertain the suitability of their selection for a particular project, keeping in mind their specific skills and strengths. In addition to this, by taking into account external factors that are difficult to predict, the use of AI can improve completion rates significantly. Project Managers can use this knowledge to estimate the kind of roadblocks and possible setbacks the project could face in its normal path. It improves the learning capabilities of both the team members and the Project Managers on how best to go about a project the next time. Data Accuracy Many teams have trouble maintaining data for their projects in a systematic and structured manner. More often than not, there are gaping holes in the data entered by teams into their project management software. The result is an incomplete, unstructured mess of data. Artificial Intelligence can fill in these data gaps. Eventually, they can prompt users to adopt better data entry practices and work with them to improve the quality of data entered. Early Problem-Detection Many times a project may be derailed due to a small problem that puts a spanner in the works. It may be that somehow the possibility of such a problem slipped the minds of the team members as well as the Project Managers; they are only human, after all. Artificial Intelligence employs metadata and data analytics to predict problems based on external variables as well as on past performance and behaviour of team members in similar projects. Thus the Project Managers receive detailed knowledge on the kind of obstacles/roadblocks that the project is likely to face. They can take the appropriate measures to tackle the same in the early stages or to obviate the need to confront these obstacles altogether. Better Communication This is not a direct impact of the use of AI in project management but is a by-product. As routine, non-essential tasks are automated, Project Managers can direct their powers of persuasion where they’re really needed: in better, more effective communication with team members, employees and project stakeholders. Project stakeholders do not want to be reassured by a chatbot spewing a pre-written script. Nor do team members want to be given a pep talk by a humanoid robot. The fact remains that human qualities such as empathy, emotional intelligence, diplomacy, and communication will remain significant for ages to come. And it’s the job of a project manager, or any manager, to embody these qualities and add value to the organization by doing so. Improve Assessments to Identify Risks In Supply Chain Management, AI is being used to provide real-time tracking updates on drivers and tasks. Any shipping errors or discrepancies are visible in advance and can be handled better. AI can do the same for project management. Clickup is a recently launched project management tool whose algorithms can revise time estimates and predict deadlines that won’t be met. Basically, Project Managers could receive a checklist of risks that could potentially arise, giving Project Managers ample time to assess the scenarios and devise solutions for the same. Improve Productivity Positive transformation is all about productivity. Improved learning, reduced idle time, and automation of routine tasks all add up to the improvement of productivity of the entire workforce or team. AI-driven solutions such as harmon.ie sort through communication across various channels and consolidate relevant information from all your apps. Team members will do more in less time, and they will do it better. With increased knowledge and risk aversion techniques available at their disposal, Project Managers will also be able to be more productive, provide better insights, and deliver better quality projects to the company. Taking Over Administrative Tasks Project management AI will be instrumental in removing the mundane, routine tasks from a project manager’s itinerary. Instead, it will automate these tasks, and administrate without the need for human input. By removing these administrative tasks, Project Managers can add more value to the project and get more work done at the same time. Final Thoughts It is apparent that Artificial Intelligence has an immense scope for application in project management. We have seen the benefits that it can bring to Project Managers as well as team members by reducing the time taken and improving productivity. AI could serve as powerful virtual assistants to Project Managers in the form of chatbots such as Dialogflow. Apps such as Forecast and Clarizen help them learn from their mistakes, avoid common pitfalls, and improve the quality of projects. What’s more, it allows for a greater focus on the human aspects of project management. One wonders if all the AI skeptics and naysayers are simply opposed to a progressive way of working.

What is the difference between WordPress.com and WordPress.org ?

Many web professionals old and new, have always had their share of doubts when it came to WordPress.com vs WordPress.org. Though they may have some points in common there are many differences between the two that can be leveraged in order to make the most out of them. Hence, for any web pro who is serious about leveraging WordPress as a tool to build a website or publish content, it becomes imperative to know the difference between the two. This article seeks to lay emphasis on what is WordPress.com and WordPress.org, what their pros and cons are, what is the difference between WordPress.com and WordPress.org and when can they best be deployed. What is WordPress.org? WordPress.org is an open source platform which is free for one and all. Since it is a free software, you can download and install the same on your own web server. With WordPress.org, you can host your own website or blog. Hence it is also referred by many as ‘self-hosted’ WordPress. What are the benefits of WordPress.org? Apart from the fact that it is free to download, WordPress.org has quite a few interesting benefits. Let us look at some of the benefits, shall we? With WordPress.org, you have total control over your website. Which means you will not be bothered with ‘take this content’ down notifications unless you violate internet rights. You can monetize the website by running the ads of your choice, without splitting the revenue. There is no restriction in terms of downloading a theme for your website. Same is the case in terms of plugins. Since the website is hosted on your own web server, you can make changes to the directory of the web files as you want. You can customize the website as you want and change its design, that too without incurring any costs. What are the disadvantages of WordPress.org? You may require some prior technical knowledge. A sound understanding of HTML will be good to have but not a must. Since the website is self-hosted you are responsible for everything right from security updates, backup and support for the website. In addition to this, with WordPress.org, you are not a part of the WordPress network directly i.e as opposed to WordPress.org, WordPress.com makes their users a part of a large community where they explain ways of updating WordPress, provide information for resolving conflicts etc. Hence, promoting the website and marketing the same can be a daunting task. What is WordPress.com? WordPress.com is a WordPress hosting service created by WordPress for its customers. If you avail their hosting service, your website will be hosted on their servers. In short, WordPress.com takes care of all your hosting needs. What are the advantages of WordPress.com? WordPress.com basically takes away your worries when it comes to hosting requirements. But along with this major advantage, come many other advantages. Let’s see them one by one: WordPress.com does not require much investment in terms of time from the user’s point of view. Its setup time is considerably less. The overall management of the website is minimal since hosting providers take care of all the services right from file uploads etc. Which means you do not need to access the FTP account or even add domain through a control panel or conduct any such tasks. You need not have any technical know-how i.e you don’t need to code or know a coding language etc. Since it is a paid service, WordPress.com provides email and chat support to customers. In addition to this, since you are a part of the WordPress community, it can send traffic to your website by featuring your website on its marketplace portal. What are the disadvantages of WordPress.com? WordPress.com allows access to a limited number of themes and templates for their website (only 165). You do not entirely own the content on WordPress.com i.e, WordPress.com has the right to shut it down. You do not have the right to sell the website or blog without permissions. The free plan of WordPress.com will provide you with a subdomain i.e your website will read as www.yourwebsite.wordpress.com and not www.yourwebsite.com. The major point of difference between WordPress.org and WordPress.com is that with the former you download the software whereas with the latter you are provided with an end-to-end hosting service for WordPress. However, it is only by pitting WordPress.com vs WordPress.org, against certain parameters will know which one is a better choice. Difference between WordPress.org and WordPress.com Based on some crucial parameters, we have explained WordPress.com vs .org. Parameter WordPress.org WordPress.com Control WordPress.org gives you complete control over the content as well as the hosting aspects of the website. WordPress.com the entire control of the website is in the hands of the hosting service. However, you can control which files have to be uploaded by telling your service provider. Theme and Plugin support Here, you can avail an unlimited number of themes and plugins.You can also avail third party plugins if necessary. The access to the number of themes and plugins is limited. However, you can purchase themes and plugins with customized plans which could cost you dear. Maintenance Since the control of the website lies with the user, maintenance of the website is also in the hands of the user. However, this maintenance is not a tall order. The maintenance of the website completely lies in the hands of the hosting provider i.e WordPress.com. Monetization Users can freely monetize through the WordPress.org since the platform allows one to create their own monetization models. WordPress.com enforces stringent policies when it comes to monetization i.e. users need to have a certain amount of traffic on the website to use WordPress’ own monetizing model. Analytics With WordPress.org, your analytics end can grow more powerful by integrating your website with Google analytics or other powerful tools like KissMetrics, MixPanel etc. One can avail Google analytics by integrating the plugin with the website only if they avail WordPress.com’s business plans. Else, the analytics come straight from WordPress. Expense The expense could be higher with WordPress.org since hosting charges, design charges incurred can go well out of control. The expenses in case of WordPress.com can be mitigated since monthly hosting charges are limited. SEO With WordPress.org, you can install unlimited SEO features. With WordPress.com, you can add a limited number of third-party plugins for SEO.   In closing, we would like to add that WordPress.com and WordPress.org have their own peculiarities. For instance, WordPress.com’s free plans can be best used when you want to have your own free blog. Whereas, with WordPress.org, you can grow your own website as you want by adding more products, services or ads to monetize from. We hope that you have understood the difference between WordPress.com and WordPress.org is crystal clear. In case you have any doubts or queries, feel free to leave your comments below.

Avoid These SEO Blunders While Redesigning Your WordPress Website

Website design and SEO always go hand-in-hand. A perfect combination of these two helps you to build high-performing websites and achieve the ambitious business targets easily. Both search engines and visitors love information-rich, visually fascinating, and responsive websites. However, with the changing time, the design of websites become old-fashioned and doesn’t meet the increasing demands of visitors. This is where website redesign comes into play. Website design industry experts recommend updating the design of the web projects at least once in every three years. During this period, websites are less able to meet the modern requirements of visitors. Website redesigning should be conducted with a definite plan and in a professional manner. If not, chances of blunders are higher. There are many web developers & designers who make several SEO mistakes while redesigning websites. There is no benefit of optimizing such websites as they would not fetch any business at all. So, are you looking for tips to curb the SEO mistakes while redesigning your websites? If yes, then follow the below-mentioned recommendations: Using Low-quality ContentThe acute shortage of content is the main problem in a web-based business. The demand is sky-high, but the production is quite low. It is because the unique content is required for conducting almost all types of digital marketing activities. There are many web designers who use low-quality content while redesigning websites. It simply dilutes the effectiveness of redesigned websites and they fail to impress search engines and visitors alike. Search engines can blacklist your website for using copied or low-quality content. It damages your web-based business completely. So, use only high-quality content written by professional content writers. You can write the content yourself or purchase it from trustworthy content marketing agencies. Review the written content at least two times to eliminate errors from them. Improper URL ManagementImproper URL management is one of the main SEO blunders made by web designers & developers while redesigning websites. Search engines love cleanly optimized URLs and are skeptical about default or unoptimized or long URLs. The same holds true for visitors. They avoid opening suspicious links. So, you must optimize your links and make them relevant by adding important keywords & terms related to your business. You should also manage different types of redirects in a proper manner. Blunders in Website CodingNowadays coders always reel under pressure to create unique and high- performing websites for their companies, clients, customers, business organizations, etc. So, they make experiments while coding and come up with faulty websites/web pages whose coding standards don’t match with Google’s parameters. It doesn’t matter how well you optimize such websites, Google will not prefer them while displaying search results for users. So, instruct coders to code your website properly. Test the coding structure through rigorous parameters to ensure the website or its pages have been coded in a proper manner. Better consult a web design company that offers professional coders to redesign your website. You will be able to avoid such SEO troubles in an easy way. Excessive Keyword stuffing on Services pagesSearch engines explore websites or web pages with the used keywords and show them in the SERPs accordingly. All website owners want to maximize the traffic tremendously and sell their products/services in bulk. With this intention, they place excessive keywords in their services pages. Google is smart enough to trace this unlawful practice and can punish your website for this. So, avoid excessive keyword stuffing on your services page. Use only long-tail and high performing keywords under your niche to impress search engines and get more business opportunities from organic search results, social media channels, classified ads, etc. The Selection of Low-quality Themes and PluginsThese days, different Content Management systems are used to create websites/blogs. Generally, with this move, companies tend to reduce the website operation cost because CMSs offer free themes and plugins for the creation of websites. In most of the cases, these free themes, plugins, and extensions are of inferior quality and their developers don’t update them regularly. Moreover, they don’t provide free support in case you face technical issues while using those products. So, avoid the temptation of using low-quality free themes and plugins while redesigning websites. Purchase high-quality themes/plugins from reliable web resources, customize them as per your needs (Keeping SEO factors in mind) and upload them to your website. It will result in the creation of SEO-friendly websites which will complement your digital marketing efforts comfortably. Final Remarks All entrepreneurs are aware of the benefits of redesigning a website. It improves the overall look and feel of sites and helps them attract more clients and customers in quick successions. These are some effective Website redesigning tricks that will prevent you from make SEO mistakes while redesigning websites. Just follow them and redesign websites comfortably.

3 Ways Artificial Intelligence is Changing Traditional Marketing

Artificial Intelligence (AI) is changing the world we live in and affecting every area of our lives. It eliminates email SPAM. It knows what we want to watch on Netflix. It can also predict health concerns we may have in the future so that we can take steps to prevent them. Moving further, AI is changing the landscape for our careers. There are very few industries that are not currently disrupted by AI in one way or another. From healthcare to security to the financial industry, Artificial Intelligence solutions are making people’s jobs easier and, in some cases, eliminating them altogether. Of course, this technology can never truly replace all human capabilities in any profession, but it is changing the way we work. Marketing is certainly one of the industries in which AI is making an impact. Here are 3 ways AI is changing traditional marketing, and how understanding it can help you not only keep your job but thrive at it like you never have before. AI is making sense of all the Big DataWe are living in the age of Big Data. We know more about people, their habits, their personalities and everything else than we’ve ever known in history. But having all of this data is absolutely useless if we don’t do anything with it. Of course, before we can take any type of action, we have to understand the data. Machine-learning driven analytics programs are organizing, analyzing, and really pinpointing the actual value of information. This helps marketers make well-informed, real-time decisions that can have a huge impact on their company’s bottom line. What used to take marketers enormous amounts of time to pore over spreadsheets, hosts user-groups, and perform lengthy customer surveys, can now be done in mere seconds. Knowledge without action doesn’t get you anywhere in the world of sales and marketing. Artificial Intelligence is not only giving marketers a 360-degree view of their target audience and customer, it’s providing them with a pseudo-psychological analysis and basic neurological scan of their behaviour, preferences, and overall personality when it comes to buying. AI is automating routine tasksAI frees up marketers’ time to focus on creative and critical thinking. Things like manually inputting data into complicated spreadsheets, creating detailed charts and analysis, and even developing email and social media marketing strategies have all been made easier and less time-consuming thanks to Artificial Intelligence and automation. Marketers can now spend more time learning new technologies and attending conferences and events to further their knowledge and stay up to date on new trends. And the only way to have any true staying power in the AI world is to stay ahead of the technology and learn how to work with it as opposed to being eliminated by it. AI-based automation gives today’s marketers the ability to truly connect with their customers. By focusing on things such as in-person events, social media interaction, and providing world-class customer support, a company will experience less customer churn while increasing lifetime brand loyalists. AI is helping marketers connect with their audienceConsumers are making it very easy for companies to sell to them. They are saving all of their preferences in every app they use and every time they buy something online. They’re reaping the rewards of Artificial Intelligence themselves by allowing this stored information to suggest products they will love. While AI technology certainly makes consumers’ lives easier, it helps marketers even more. Marketing managers are using everything from AI-enhanced chatbots to “smart” email campaigns to automated content generation. For example, Sephora developed an AI-powered chatbot named “Kik” to capitalize on prom season. Kik provided styling tips and customized content to help teenage Sephora shoppers get their perfect prom looks. Salesforce’s Einstein artificial intelligence engine provides predictive scoring models that can determine how likely it is that a targeted lead will engage with a particular email. It also allows for the segmentation of audiences in order to deliver the right message to the right person at the right time. Curata is an AI-enhanced solution that is currently helping companies such as Cisco, J.P. Morgan, Symantec and Zendesk locate, curate and distribute targeted content. By utilizing natural language processing and machine learning tactics, Curata is able to discover, summarize, edit, publish and promote relevant information. Other marketing solutions, such as Marketo and HubSpot, are also using AI to not only automate routine tasks but also to create more personalized and relevant messaging by analyzing customer behaviour. Conclusion Artificial Intelligence will never be able to replace true human interaction, and nothing makes customers more loyal to a company than feeling like they have a real relationship and that the company truly cares about them. That being said, AI also has the power to help improve and nurture these relationships rather than distract from them. More changes are sure to come as the technology continues to advance at a rapid rate. Learning about AI as it relates to your specific marketing role is the key to your future success as a marketer.

Understanding What Does Parked Domain Mean

Many-a-times it so happens that you purchase a domain name but before you can set up your website some issue arises. It could be anything from wanting to postpone the launch of the website or a backend issue and so, you have to wait! Well in such a scenario what would you do? Do you neglect the domain name or wait till you can figure out what next! The best way is to wait and the simplest way to do this is by parking your domain. Let us have a look at what does parked domain mean: Domain Parking is a process wherein you as an owner of the domain name can retain the domain name (say, for example, mybusinessworld.com) without hosting a functional website on it. In simple words, you can reserve your domain for future use with a ‘work in progress’ or an ‘under construction’ page. Having covered what is a parked domain the next logical question that comes to mind is, why to use domain parking. There are several reasons why domain name owners would like to park their domain, let us see some of them: To reserve it for the future Many times, it might happen that you like a domain name but, you don’t know much about how to set up a website or need some time to do so. However, once you sort the idea in your mind and decide to set up the website, you see the domain name is no longer available.To save yourself from this hassle, you can park your domain. This way the domain is yours and no one else can register it until it expires. Website not yet set up In the first scenario, you didn’t have an idea of what kind of a website you wished to set up. However, sometimes it may also be possible that you have both the domain name as well as the idea for the website and yet your website isn’t up. This can happen due to several reasons. Some of them being- you’re unable to decide on the web hosting provider or it can be delayed due to some technical/personal reasons. Parking your domain name at a time like this helps you keep the domain till the issue is resolved. Wish to shut down your website Till now we’ve seen situations wherein your domain name doesn’t point to a website. But what if you already have a website? There are times you may be running more than one website and wish to discontinue one. But instead of discontinuing the functioning of your website immediately, you wish to wait till your domain name expires. In this case, you can opt for parking your domain and earn income from it. Additional earning One of the strongest reasons to park your domain is that you can earn money from it. Generating income from a non-functional domain name is easy. You can post advertisements & if someone visits your page and clicks on the advertisement, you get paid. Your revenue is generated based on the traffic and follows the pay-per-click model. This is one of the simplest ways to earn money and the best is you don’t have to do much. You should though, take care of the kind of content that is being displayed on your page. Now that you know why you would want to opt to park your domain name. We come to the next step, how to go about this: You can either check with your registrar, if they offer domain parking facility or if they don’t provide this, then you can go for Sedo. Sedo stands for “Search Engine for Domain Offers” it is a professional web address trading platform. Also, it being a free service provider it is easy to set up and earn money. Moreover, you can cancel parking your domain at any given point. At the end, even though you may have had the question as to what does parked domain mean with it sounding like an alien concept it isn’t, it is easy to understand & implement. Nonetheless, it is recommended that you research well on which domain you wish to park and where. Lastly, I hope by now you know, what parked domain means, as well as how to go about it. If you have any queries or suggestions, feel free to leave us a comment below.

Data Privacy: Reality or a Myth

Consider, you are chatting with your friends on Whatsapp. The discussion on the group is about a vacation resort and, you guys decide to go to ‘Resort X’. However, at that instant, you decide to check out that place by Googling it. Lo and behold! You type the first alphabet and Google suggests you the resort you’ve just finalized. Coincidence is it? Or is there something more? In today’s day and age, with the advancement of technology and easy access to data and portable devices, everyone can be found browsing the internet for the smallest of things. It is due to this easy access and convenience people often skip reading the privacy policy or the T&C’s of the website or app they are using. The recent Facebook data leak is a prime example of how sensitive user data was collected and compromised without users truly realising what had happened. However, one thing that you can’t ignore is the fact that we the users ourselves allow ‘apps’ to access our profile. Although we entrust online platforms like Facebook, Twitter, Google etc to protect our data, at the same time, it is our responsibility to take measures to protect our data from being misused. Data privacy, after all, is a major concern, to both individuals as well as businesses. Being in the web hosting industry, data privacy protection becomes a top priority as data is easy to access. Take, for instance, WHOIS, that allows anyone to lookup any desired domain name and look at sensitive data like ownership, IP address, telephone number, etc. If this information falls into the wrong hands it can be misused. Not only can a malicious entity hack your site but also misuse your IP address and find out your location. The horror if imagined is infinite. Nevertheless, every problem has a solution. In our last post, we covered how to keep your personal data on Facebook and other social media platforms protected. In this post, we’ll look at ways to ensure data privacy of your website. Install SSL Certificates Using SSL certificates is the simplest ways to ensure data privacy. SSL (Secure Socket Layer) assures and authenticates your website by encrypting the data within your network. Thus, it creates a link between your computer and the server, keeping the eavesdroppers and hackers at bay. One way of knowing if a website is SSL secured or not is to check the URL. If the URL is HTTPS then the website is secure. Follow these steps to learn, how to install an SSL certificate on your web hosting. Enable Domain Privacy Protection Whether you’re a Customer or a Reseller, protecting your domain and the information associated with it is important so that it isn’t misused for malicious purposes. Privacy protection allows you to shield your data from people who can misuse the data. Enabling privacy protection on your domain name hides the information on WHOIS i.e whenever anyone does a WHOIS Lookup they won’t be able to see your sensitive data. Enabling domain privacy is a paid service and you need to contact your hosting provider for it. If you are hosted with ResellerClub, follow these steps to enable domain privacy protection on your domain. Installing SiteLock Protecting your website against malicious viruses is a must as this can affect your SEO rankings. SiteLock is a Cloud-based website security tool that offers protection against malware and viruses by scanning your network and applications. Also, it has an inbuilt firewall and filters that help in blocking bad traffic and spam emails. Apart from these steps, take care to install firewalls and backup tools like Codeguard to keep your website secure. The above measures are neutral can be taken by anyone irrespective of the type of hosting you have. However, if you have chosen WordPress Hosting there is another additional thing you should take care of, and that is updating your WordPress regularly as and when updates are released. As a web pro, you should do this as the updates usually fix the bugs and security flaws. At the end of the day, ensuring data privacy is a two-way street where you look to your service provider to take care of the data but at the same time, it is your responsibility to make sure that you do your bit to ensure that your data isn’t misused.

5 Best Cloud Computing Certifications for 2018

Cloud Computing certifications are amongst the most sought-after certifications these days. With the changing dynamics of businesses, it is but obvious that companies expect to access their data anytime and anywhere. It is with this idea in mind that most of them switch to the Cloud to achieve uniformity and accessibility. This is, therefore, increased the demand for more cloud certified professionals. Cloud Computing helps to achieve this purpose. In layman’s words Cloud Computing provides all computing services viz. servers, storage, databases, software over the internet. Among other things, Cloud Computing helps in: Storage, backup and recovery of data Hosting websites and blogs Analysing data for patterns and making predictions Create new apps and services As we know, any new technology brings with it the knowledge aspect and Cloud Computing is no different. Today we have scores of companies offering Cloud Computing services, better known as Cloud Service Providers. And then there are organisations which provide certifications in Cloud Computing. Professionals with rich expertise in Cloud Computing are in high demand and effective certifications help one climb the corporate ladder faster. However, it becomes very important to decide on which certification to pursue. In this article, we will discuss 5 best Cloud Computing certifications available out there. AWS Certified Solutions Architect: Amazon Web Service (AWS) is by far the leader in Cloud Computing. AWS was launched in 2013 and offers three certification tracks: Architecting, Developing ad Operations. Each track has two levels: Associate Professional The Associate level Cloud Computing certification is meant for professionals who want to design and deploy apps and services using AWS. Whereas the Professional level ensures one as among the top AWS architects i.e apart from designing and deploying apps professionals deal with migrating complex, multi-tier applications and implementing cost-control strategies on AWS. It goes without saying that one will also require the Associate level certificate to attempt the Professional level. However, for the Professional level Cloud Computing certification along with the Associate level certificate, one needs to have two or more years hands-on experience as a cloud architect. CISCO Certifications Cisco happens to be another highly trusted service provider among organisations. It provides two cloud certifications, both highly reputed: CISCO Certified Network Associate (CCNA) Cloud Cisco Certified Network Professional (CCNP) Cloud The CCNA targets IT pros working as cloud engineers and administrators. One needs to pass two examinations to earn this certificate. On the other hand, CCNP is a follow up to the CCNA. This certification is aimed at experienced cloud practitioners; you should be highly experienced in Cisco Intercloud, IaaS and cloud models. Additionally, one will need the skills to design and implement cloud and network infrastructure solutions for this certificate as it isn’t theoretical. Certified Cloud Security Professional (CCSP): In today’s time, understanding and implementing information security is a critical thing. Certified Cloud Security Professional (CCSP) certification prepares you for it, enabling you to understand the risks and mitigation strategies better.The CCSP Certification builds and proves cloud security skills at an expert level and is backed by two leading nonprofits – Cloud Security Alliance and, International Information System Security Certification Consortium (ISC)2. If you are responsible for managing and securing cloud environments, (ISC)’s CCSP is among the best expert level certifications you can get. This certification will help one demonstrate expert knowledge of cloud application, platform and data infrastructure security. Microsoft Certifications: MCSA and MCSE: Microsoft provides certifications such as: MCSA (Microsoft Certified Solutions Associate) and MCSE (Microsoft Certified Systems Engineer) MCSA brings together 5 Azure specific exams. However, passing only two will earn one the MCSA certification. The 5 certifications are as below: Developing Microsoft Azure solutions Implementing Microsoft Azure Infrastructure Solutions Architecting Microsoft Azure Solutions Designing and implementing cloud data platforms solutions and Designing and Implementing Big Data Analytics Solutions On the other hand, Microsoft MCSE Cloud platform and Infrastructure certification recognises one’s ability to manage data centres and builds one’s knowledge of networking, virtualization, systems, identity management and storage. MCSA certifications require you to clear two exams. Additionally, for MCSE you need to pass the above two MCSA exams and one additional elective to boost the certification to an MCSE. IBM Certified Cloud Solution Architecture v2 IBM Certified Cloud Solution is an ideal certification for web pros who want to gain expertise in designing and planning a cloud infrastructure. The certification is divided into four sections covering design, planning, architecture and finally managing the cloud infrastructure. Conclusion: Now that you’ve seen the various Cloud Computing certifications available. One big challenge that professionals face is selecting the right and best Cloud Computing certification for them. As major companies provide certifications, it is important to focus on what area of expertise you are looking for and accordingly look for the suitable certification for oneself. So, look out for what is your need and fly high in the sky! If you have any queries feel free to leave a comment below.

Themes, Plugins & Logos now Available on ResellerClub!

We’ve got some good news! We’re glad to announce the launch of Themes, Plugins and Logos on the ResellerClub platform! If you’ve been following us for a year or so, you’re probably familiar with our vision to make ResellerClub a marketplace for web professionals. In keeping with that vision, we’ve launched multiple products on our platform like branded hosting, G Suite by Google, Weebly etc. Themes, Plugins and Logos are our newest addition to the marketplace. You can choose from 5000+ professionally crafted items to help speed up your web design & development projects from within your ResellerClub account! These products are built to support the most popular CMSes by global designers. Introducing these products on our platform enables us to be a true marketplace for web professionals. All the Themes and templates are built for a responsive platform. Plugins enable you to build a website in no time with an array of functionalities. 7000+ Logos to choose from, for your business. What’s in Store for you? Beautiful Themes optimised for WordPress, Joomla, Magento, Weebly, OpenCart and Shopify Impressive Email and HTML Templates Scripts built exclusively for WordPress, Joomla and Magento Ready to use HTML and CSS Codes Beautiful Logo Templates for your customers’ website How are Themes, Plugins, Logos integrated on the Supersite? You can view these plans under the WEBSITE section of the Supersite. Each product will have a separate landing page that makes it easier to access and segregate these items. You do not require a domain name to purchase this product. You can buy one or multiple products from the same category (Themes, Plugins, Logos) or across any product category at one go. Once you complete the purchase, you can download the files from the links provided in SS. This link will be valid for 10 mins, or on one click, post which you can access the files via the control panel Additional information This product does not have a lifecycle. It is a one time purchase product. The purchased item can be used on only one domain name. Complete Product Setup Guide Knowledge base API documentation We hope you make the most of these products for your business!

Why Sales Needs Big Data

For many, it’s been hammered home that Big Data and modern analytics technologies will revolutionize the marketing and sales industry. While many of us now accept this claim, we also take it for granted. Yes, Big Data can deliver significant results for marketing and sales professionals. But that doesn’t really matter. What truly matters is how and why. You see, if you don’t understand why the technology is so useful, or why it makes such an impact, then you can never truly take advantage of its full potential, can you? If you want to leverage Big Data to help your sales team, you must understand how such platforms define prices, customer trends, propagate strategies and predict various outcomes. You must comprehend why sales needs Big Data. Armed with these insights, you can then strive for success in the current market. Greater Responsiveness and Customer Insights Intrinsically, Big Data provides the kind of information and insights about your audience that you need to provide better service and functionality. Sixty-six percent of enterprises will deploy insight centers of excellence to deal with common organizational misalignment. In other words, they will learn to better utilize data collection to deliver more efficient customer experiences. Let’s say you’re haemorrhaging customers, so you deploy a Big Data system to get to the bottom of the issue. Over time, you’ll eventually see how your customers interact with your business, including their use of your products and services. You can collect opinions and insights about customer sentiment using a number of sources, both public or private. This can then directly influence your future actions. Maybe your customers didn’t like a recent software update which caused common frustration? Maybe a production issue you weren’t aware of popped up? Or, perhaps your customer service system is cumbersome, ineffective and damaging? Through the use of collective data and group insights, you can highlight and identify trends that affect your business. In turn, this allows you to respond appropriately and with greater haste. And the more responsive you are to problems or customer complaints, the happier they will be, provided you take actions to fix the issue(s). Predictive Analytics and More Informed Strategies The market is in a state of flux, and, suffice it to say, it will never stand still. New players constantly enter the playing field. New products and services crop up. Innovative technologies are developed and introduced. The customers and clients you serve continually grow. Their desires and needs may shift completely over the course of time. If you want continued success, you’ll need to adapt and adjust to the many changes happening around you. Predictive analytics and Big Data are the platforms that will enable such a thing. Before making a decision or taking action, you can use data collected from your audience and the current market to see what the results will show. What services are customers looking for right now? What emerging technologies will help your business the most? These are all answers that Big Data and predictive analytics can find the answer too. It’s better to make more informed decisions with practical and measurable data than to dive into the water blindly. In the event you do make a mistake, you can more accurately discern what went wrong and use this information to do better in the future. That’s the concept of Big Data at work — you’re always collecting and amassing potential information that you can use to improve processes, business strategies and products. It’s no secret C-Suite executives and decision makers like to stretch company sales targets. They do this by establishing quotas and estimated levels for sales teams to achieve. Most of the time, a quota is higher than necessary because this helps reduce the risk of failure. Unfortunately, that also makes it easy for executives to set the bar too high, which can give the impression they are out of touch with the current state of the market and their business. Luckily, Big Data and intensive data analytics can be used to discern the ideal quota or target. This is one clear-cut example of predictive platforms being used to make more informed decisions in the sales industry. Contextual, Personalized Marketing Efforts and Experiences Contextual and performance data can be used, in real-time, to take action and provide better experiences for your customers and clients. Consider how Amazon and similar retailers handle their “recommended products” or “related products” sections. They use personal data collected about their customer’s usage and browsing habits to suggest products of interest to their users. This delivers a personalized, relevant experience for everyone. It also makes customers more likely to return to your site or business later, to see subsequent products and recommendations. All of this works to establish trust and a solid relationship with your audience. The more you know about people, the better you can serve them. Building Strong Customer and Client Relationships To build on the previous point, generally, the better you know someone, the stronger your relationship is. You can use Big Data to meet the needs of your clients, customers, and partners before they even realize what they are. The following example is a few years old but no less amazing. Target predicted a young girl’s pregnancy and knew about it before her closest family members did. They started sending her coupons and promotions about her little bundle of joy. This kind of thing builds a strong relationship with potential customers. You can use the information gleaned from your audience to make an impact in their lives. The better you serve them, and the more reliable your brand becomes, the more trust they will place in you. Better and More Efficient Communication Email marketing, traditional messaging and mobile channels are great ways to communicate with customers. But when coupled with many of the modern platforms available today, including social, they also produce a lot of noise. This makes it difficult to get down to the bottom of various communications and interactions, especially regarding cross-platform services. A company rep might talk to a customer on the phone, for instance, and forget to note various problems discussed. Later, that same customer reaches out via email or instant messaging, only to find the new rep has no knowledge or information about the previous interaction. The solution — use a Big Data system to collect and organize the necessary customer information. Customer Relationship Management (CRM) is a technology that allows for aggregation of customer data throughout the buying cycle. CRMs make it easy for employees across departments to stay up to date on all customer relationships and interactions. This stands true outside of a customer service environment, too. You can see things like customer sentiment shared on social networks, public review scores and aggregated opinions. This makes you more informed in the long run, and better suited to communicate with various parties about things happening in regards to your business and products. We can all agree that better and more efficient communications, as a whole, are something every business should strive for. Increased Competition and Stopping Power Since Big Data offers predictive and practical business solutions and enables personal customer relationships, it isn’t hard to see why more entrepreneurs have decided to use the advancement of the technology to their advantage. Meaning that more people are entering business industries creating more competition. While it might have increased the number of competitors your business faces, Big Data is also what enables you to take on rivals and other brands directly by coming up with competing strategies. Imagine being in conflict and knowing all the right moves to dominate your opponents. Big Data makes that a possibility. If you were to learn, for instance, that your competitor is launching a new product likely to steal attention for the foreseeable future, with predicted results you could better plan for that outcome. In addition, you can plan and develop combative strategies that will work to bring the market back in your favour. The beauty of this scenario — you don’t need to know what your rivals do or what they develop. The nature of predictive analytics means you can run simulations and find results using historical and current data. Essentially, it’s the use of past or present trends to discern how a situation or event will play out in the future. Your Sales Team Needs Access to Big Data Platforms In the end, it becomes rather obvious why sales teams and businesses need support from Big Data platforms to make an impact in the current landscape. Outside of changes in the market and industry, customers have also evolved over time. They now expect personalized, relevant experiences that are both efficient and responsive. The only possible way to deliver the kind of support people want —especially via mobile platforms — is by leveraging modern Big Data solutions and analytics tools. Case in point, your sales team definitely needs access to a Big Data platform or toolset, if they don’t already have it.

GDPR: What You Need to Know

Businesses, large and small, are in the midst of preparing for compliance with the Europeans Union’s new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018. The GDPR is very broad in scope and can apply to businesses both in and outside of the EU. Businesses that don’t comply with the GDPR could face heavy fines. Here’s what you need to know about the GDPR. (Note: You should consult your own legal counsel to determine if you are subject to the requirements of the GDPR.) What is GDPR? GDPR is short for the General Data Protection Regulation that goes into effect on May 25, 2018. It was passed by the European lawmakers to create a harmonized data privacy law across all the EU member states. Its purpose is to:   Support privacy as a fundamental human right; Require companies that handle personal data to be accountable for managing that data appropriately; and give individuals rights over how their personal data is processed or otherwise used. What is Personal Data? In a nutshell, GDPR defines personal data as “any information relating to an identified or identifiable natural person.” Okay, so what does that mean? In addition to the kinds of information you might think about – name, address, email address, financial information, contact information, identification numbers, etc., personal data can in some cases be information related to your digital life, like an IP address, geolocation, browsing history, cookies, or other digital identifiers. It also could mean information about a person, including their physical, mental, social, economic or cultural identities. In short, if information can be traced back to or related in some way to an identifiable person, it is highly likely to be personal data. You can find out more about the GDPR here. What rights does the GDPR provide to individuals? There are several rights an individual may exercise under the GDPR, including: Right of access: Individuals can ask for a copy of the personal data retained about them and an explanation of how it is being used Right to rectification: Individuals have the right to correct, revise or remove any of the personal data retained about them at any time Right to be forgotten: Individuals can ask to delete their personal data Right to restrict processing: If an individual believes, for example, that their personal data is inaccurate or collected unlawfully, the individual may request limited use of their personal data Right of portability: Individuals have the right to receive their personal data in a structured, commonly used and machine-readable format Right to object: Where an individual decides that they no longer wish to allow their personal data to be included in analytics or to receive direct marketing emails or other personalized (targeted) marketing content at any time, the individual may opt out of use of their data for these purposes Please note that these rights are not absolute, and limitations/exceptions may apply in some cases. Some responsibilities of the GDPR you should understand Generally speaking, there are two types of parties that have a responsibility regarding the handling of data: the “controller” and the “processor.” It is important to determine whether you are acting as a controller or a processor and understand your responsibilities accordingly. A “data controller” determines the purposes, conditions and means of the use of personal data. A “data processor” on the other hand, only acts on the instructions of the “controller” and processes personal data on their behalf. So, what does this mean for you? As a reseller you are the controller in relation to your customer’s data. Since ResellerClub acts as the Registrar on record, this also makes us a data controller. It is your responsibility to ensure that you have the necessary notices and/or consents in place in order to transfer personal data to us for use. In addition, we are reviewing and updating, as necessary, our agreements with you and with our subcontractors (to include the necessary GDPR terms), as well as notices, policies and internal processes, features, and templates to assure our compliance and help you achieve compliance. How does the GDPR affect your business? Individuals, companies, or businesses that have a presence in the EU or, if no presence, offer goods or services to, or monitor the behavior of, individuals in the EU need to comply with this law. Please consult with your own legal counsel about whether GDPR applies to you and your business. What do you need to do differently to comply with GDPR? If the GDPR applies to you, there are various obligations you will need to comply with in order to continue doing business with your customers from the EU. Luckily, not all of these obligations are new, so you should be complying with some of them already. The most important differences in this context are as follows: More information about your use of personal data must be communicated to your customers. You should make sure that your privacy notices/policies are updated to reflect the new requirements of the GDPR, including setting out the purposes of your processing personal data, how long you are retaining such data, and what legal basis for use of personal data are you relying on. You should determine the legal basis for your use of personal data: If you are relying on consent to use your customers’ data you should ensure that the consent you have meets the new requirements of the GDPR (more details on this below). Please note that sending marketing emails or showing promotional content in any form to your customers may require, in certain circumstances, prior opt-in consent from them. As a reminder, you have already agreed through acceptance of our terms of service to lawfully obtain and process all personal data appropriately and have attested that you have permission to expose your customers to promotional content. You will also need to comply with the rights provided to individuals by the GDPR. See section above “What rights does the GDPR provide to individuals?” for details. To the extent that you have these obligations, we have tools in place to help support your compliance efforts – we’ll get into some detail about this below. These include methods for you to obtain consent on your website for all visitors and to show promotional content to your existing customers, as well as ways for you to confirm and document consent for new ones, too. You should consult with your legal counsel on the above and your other obligations under GDPR. What kind of Consent is required under the GDPR? When in doubt, and you are relying on consent to market to your customers, express consent is typically your best option. You obtain and document express consent when you explicitly ask your potential customers for permission to send them emails and other marketing content, and they agree, and that agreement is recorded. ResellerClub has ways for you to indicate whether you have obtained express or implied consent from a customer, outlined in more detail below. There may be circumstances where you can rely on something similar to implied consent for sending emails or promotional content to customers even when subject to the GDPR. This is called a “soft opt-in” where – you have obtained their contact details in the context of a sale of a product or service, you are sending emails and showing personalized ads relating to similar products or services the customer has the ability to opt-out of receiving such emails when they first provided their data when making a purchase and in every subsequent communication sent from you. You should consult with your legal counsel to determine whether you can rely on the soft opt-in going forward under the GDPR. If you have customers with soft opt-in consent, you can store them as implied consent, but you will need to maintain your own documentation about how you obtained that soft opt-in consent. Your customers should also be given an easy way to withdraw their consent in order to comply with the GDPR.   How is ResellerClub complying with GDPR? ResellerClub’ partners will be able to opt-out of receiving emails at any time by clicking the ‘unsubscribe’ link included at the bottom of every marketing email they receive from ResellerClub. Additionally, when you visit our website, tools will deployed to collect cookie consent in order to understand and record their choice of cookies and work with those that site visitors have allowed. Overall, we’ve classified our plan in 3 broad categories: 1. Privacy Statement We are reviewing and updating, as necessary, our agreements with you and with our subcontractors (to include the necessary GDPR terms). We are also updating our Privacy Policy, Terms of Service, internal processes, features, and templates to assure our compliance.   The ResellerClub Privacy Statement will explain what information we collect about you as a ResellerClub partner and how we handle your personal data in this context where the GDPR applies. This statement will include descriptions of how your personal data will  be used by ResellerClub. Once published, we suggest that you review our Privacy Statement. To the extent that you collect and process personal data, you are required to help your customers understand exactly what data is being collected and how it will be used. It is important that you have a Privacy Statement with contains details of your data processing activities.   Where required, we will also support you, as a ResellerClub partner, in fulfilling GDPR related data subject requests you receive from your customers. 2. WHOIS The European data protection authorities have expressed concern over the unlimited publication of personal data of domain name registrants in the WHOIS. To ensure our WHOIS output is compliant with the GDPR, we will implement the following changes starting May 25th, 2018: For Existing Domain Names: For all existing domain names, if either of the Registrant, Admin, Tech and/or Billing contacts is identified as being from the EU, we will mask the WHOIS output for that domain name with placeholder details in place of the users’ personal information (this service will be referred to as “GDPR WHOIS Protection”). All domain names that have Privacy Protection enabled, which is a separate service from GDPR WHOIS Protection, will continue to show the Privacy Protection contact details in the WHOIS output. In addition Privacy Protection provides the following services and functionality which are not available with GDPR WHOIS Protection: Privacy Protection enables registrant to get emails like domain sale inquiries if needed from the website http://privacyprotect.org/; and Privacy Protection allows the registrant to receive emails from a web form on the privacyprotect.org website. For New Domain Registrations, Renewals, Transfers: All domain registrations and transfers from SuperSite will use the details from the customer contact created during the purchase flow or all the 4 contacts: Admin, Billing, Technical and Registrant contact. The customer can log in to the control panel and change the default contact  or edit any of the 4 contacts If any of these contacts created / selected at the time of domain registration are from within the EU region, GDPR WHOIS Protection will be enabled for the Domain name by default during the purchase process. GDPR WHOIS Protection will work exactly as explained above Users will be alerted in the purchase flow that their personal information is protected in WHOIS results for free However, they still have the choice of layering Privacy Protection over GDPR WHOIS protection in order to receive emails like sale notices. WHOIS data for EU customers will always be masked regardless of whether or not Privacy Protection is enabled Partners using the ResellerClub API must note two new attributes that will be recorded for domain names: Data protection eligibility: This indicates whether the contact information must be masked for a particular domain name. Data protection status: This indicates if the data protection status is currently turned ON or OFF. Partners using the API must incorporate the following changes to enable customers to manage their data protection settings: A new API method to disable and re-enable data protection; A new API method to resend an authorization email for disabling data protection; A new API method to cancel disabling request; Two new parameters in domains/details and domains/details-by-name API methods Data protection eligibility Data protection status Our engineering team is currently working on building these changes into the system. While we do that, to enable our API partners to plan ahead, we will aim to share the final API specification with sample request and response patterns as soon as they are ready. .  Also, we will  confirm when the new API methods will be available on the demo environment. Notwithstanding the foregoing, access to personal data of domain name registrants may be granted when such access is necessary for technical reasons such as for the facilitation of transfers, or for law enforcement when it is legally entitled to such access. 3. Cookie Consent When you visit the ResellerClub website, the web server passes on a cookie i.e., a string of text, to the web browser. These cookies enable our website to work, or work more efficiently, as well as provide information and additional services. Cookies are used for  purposes of marketing, analytics or are essential for site functionality and making experiences better. To ensure that we capture and record the appropriate consents for cookies deployed on our website, we will be using TrustArc, a globally trusted third-party compliance management tool. This way, you will be able to select and manage your cookie preferences. Generally, cookies may fall into any of the following *categories: Strictly necessary/required cookies: These cookies are required to enable core site functionalities. If you choose to block these cookies, you may not be able to register, login to the website, access certain parts of the website or make full use of the website. Functional cookies: In addition to core functionalities, these cookies collect and store login details, and can be opted out of Analytics cookies: These cookies analyze site usage by monitoring how users navigate through the website, and can be opted out of Advertising cookies: These cookies make users’ information available for targeted advertising, and can be opted out of *The cookie definitions stated above are in accordance with how TrustArc (our cookie consent tool) identifies and segregates cookies.   What should you do as a partner? If you use cookies on your website, you may have to comply with these enhanced consent requirements for cookies. To help you implement this, we have shortlisted 3 open-source tools you may be able to utilise to obtain and manage cookie consent from your customers: Cookie Consent by Insites Tarteaucitron.js Cookie Consent These are just three tools out of the many options available on the internet. We are not, by any means, endorsing these tools and recommend you seek advice from your legal team before you decide to proceed with any of these (or other) cookie consent tools for ensuring thorough compliance. What if you have more questions about GDPR? If you have specific questions about GDPR, you can reach out to us at gdpr@resellerclub.com. Other changes You may be aware that there is likely to be further change in the near future about the way in which you can send marketing communication to your customers in the EU. The rules contained in the EU Directive on Privacy and Electronic Communications is under review and we are expecting a new ePrivacy Regulation to be finalized soon. Once these new rules are finalized, we will be reviewing our forms and features again to provide our partners with the necessary tools to achieve compliance. NOTE: The information included on this page is meant to guide you through the process of understanding GDPR and is not a substitute for legal advice. Find more information on the GDPR website.

POP3 vs IMAP – What’s the right option for your business?

Instant messaging has done nothing to stall the importance of email for both personal and business use today. We use email often enough, if not everyday. Do we really understand how it works and which email setup will work best for our business? Let’s investigate that and in particular I’d like to address the difference between POP3 and IMAP. First, the basics. While I won’t bore you with the history of email, there are a few important terms that you need to know to get the most value from email for your business.   Email terminology you should know: Email server-An email server is a machine that hosts your email. It’s usually provided when you purchase a hosting package Email account– An email account is something I’m sure you are aware of. However, for clarity in this blog, an email account is the data storage area for your emails and where they come in and go out. Email client-An email client is a computer program that is used to read, compose and send emails and is the interface between the mail server and the user. Email clients use an email protocol (either POP or IMAP- we’ll explain that later) to download and read emails. Some examples of email clients include: -MS Outlook, Outlook Express, Eudora, Thunderbird (which are Windows-based) -Pine, Elm and Mutt (which are Linux-based) Configuring an email client typically requires account credentials, server host names and port nos. (if hosting provider uses other than default ports) Webmail– Unlike email clients, ‘Webmail’ refers to webmail applications or web-based mail access. These applications are hosted on the email server and can be accessed via their URL, for example – gmail.com,etc Email protocol-There are different stages to delivering an email and to ensure successful delivery these are defined by protocols namely POP and IMAP. Email hosting– Email hosting is a web service which operates email hosting servers. Unlike webmail services such as Gmail and Outlook Mail, email hosting services are usually paid for and are suited to businesses that- Require more space for their emails. Want to brand their email address with their own domain name -for example, employee@companyname.com.   We offer 3 different types of email solutions for businesses- Business Email, Enterprise Email and G Suite by Google Cloud. While Business and Enterprise Email are largely differentiated by storage space for businesses at different stages of growth, G Suite offers various other collaboration and productivity tools for a modern office in addition to email.   Now to address our topic – What is the difference between POP3 and IMAP and why should you care? When you first configure an email client such as Outlook or Mail, you will usually need to specify the protocol you want to use. While some mail clients will have a default setting, it helps to understand what the two options really mean and how they can help you. POP: POP or the Post Office Protocol is a set of rules for email retrieval. Like a post office, you log in, collect or read your email and leave. Also known as the ‘download-and-delete’ email protocol, mail on a POP server is deleted as soon as you have downloaded it. The protocol is currently in its 3rd version. Some examples of POP3 Servers include- Dovecot, qmail, sendmail, Exim, Microsoft Exchange Some examples of POP3 Clients- MS Outlook, Outlook Express, Thunderbird, Eudora Positives: A simple procedure to access email POP lets you download emails to your machine and read them even while offline This helps reduce the amount of space your email account uses on your web server Negatives: It is unidirectional- a one-way communication from the mail server to a single computer, post which it is deleted from the server. If you try to access your mail account from another device, you will not be able to see those emails. Sent mail is stored locally on your device and not on the mail server Though there exists an option to keep a copy of your email on server (through which email clients can tell the server not to delete the emails), this leads to multiple copies of your mailbox on clients as well as on server and so it makes the management of emails difficult.     IMAP: In contrast to POP3, email accounts configured with the Internet Messaging Access Protocol are retained on the server even after the user has downloaded it. It was in fact introduced as an alternative to POP3. Positives: IMAP allows a two-way communication between the mail server and the client. Emails are stored on the server even after they are downloaded/accessed from multiple devices through multiple clients. If you read a message from an IMAP server, it is marked as ‘read’ across all the clients that you connect with. In other words, all your activities through IMAP are synced Once messages are downloaded, the copies still remain on the server for you to access at any time Unlike POP, an email in a IMAP setup is only downloaded when you click on it. Also, attachments are not automatically downloaded either. Thus, checking your email with IMAP is much faster and more efficient Sent mails are stored on the server so you can access them at any time Negatives: The emails will eventually take up a lot of the space on the server unless you purchase more space IMAP is not available offline   Of the two, IMAP is a clearly a better option for the modern business world. I hope I’ve given you a fair understanding of email terminology and in particularly the difference between POP3 and IMAP.

Introduction to Aurelia Framework

JavaScript is the most powerful scripting technology, which is used extensively by developers, especially Aurelia developers in modern interactive web development. According to the latest client-side web development statistics, the ratio of JavaScript technology in the client-side web development stands at about 96.2% of the total client-side programming technologies. At the time of writing this article, the total number of JavaScript-based repositories on GitHub were about 57 million and counting. To cater to this gigantic demand, hundreds of new JavaScript frameworks, libraries and tools are introduced in the marketplace. Among such frameworks, the Aurelia JS framework is very important to talk about. Aurelia Framework Background Aurelia is an open source next-generation JavaScript platform, which is powered by rich features, capabilities, and modern JS modules. It is developed with ECMAScript and supports latest software development standards like DOM, W3C Web Components, ES2015+ and others. Aurelia JS is JavaScript framework, which offers numerous features and capabilities that other frameworks are unable to provide. The Aurelia JavaScript framework was introduced back in 2015 by Rob Eisenberg an industry veteran, who earlier extensively worked on the Angular JS platform. The JS Aurelia platform is one of the flagship products of Durandal Inc. Having extensive experience with the existing JavaScript platforms, their flaws and bottlenecks, the company introduced a next-generation JavaScript framework that has modern JS modules to develop powerful mobiles, browsers and desktop applications fast and reliably. This platform offers the Aurelia developers greater flexibility and leverage to create professional grade applications smoothly. Features of Aurelia Framework Aurelia Framework is well known for its great features and capabilities that it offers to Aurelia developers and enterprises. Some of the salient features of JavaScript framework Aurelia are given below: Supports the creation of custom HTML elements and also supports adding custom attributes to the existing HTML elements It is fully independent of the external dependencies and supports inbuilt unit test as well as the end to end testing capabilities. Highly extendable nature of components, that can easily be adjusted and dropped out of your design to make your application precisely fit the desired requirements Supports multiple tools, set of plugins, dynamic UI composition and much more It is in compliance with open web standards like W3C component templates, DOM API and ES5/ES6 A comprehensive development platform with the desirable capabilities like routing, templating, dependency injection container, modal dialogues, validation, UI virtualization and others It is conformable to integrate with the other popular JavaScript platforms, libraries, and tools, such as ReactJS, JQuery, Materialize CSS, Polymer and others There are many other good and attractive features of Aurelia that make it a great JavaScript platform for the software developers in the modern web development industry. Successful Aurelia Project Samples There are many successful project samples that are doing well in the marketplace. Among such projects, a few are mentioned below: DingoPM Website It is a project issue tracking and resolution website, which helps resolve project management issues fast and accurately. It is a cloud-based service where the stakeholders of the project are invited to an interactive page with many features like issue tracking feed, discussion forum, issue status and many others. It uses Aurelia components that create a good user experience. BeatMaker Website This website is developed by using the latest Aurelia components. It is a web-based drum machine and audio synthesizer software, which can help you create beats and audio synthesizers for your music projects respectively. It is also a good that uses different kinds of controls on a simple GUI interface to create the desired beats. Hacker News Clone This website is a news feed for hackers’ recreation and updates. It was created by using TypeScript on the Aurelia platform. It uses web pack as the bundler of function modules on this website. It is not only a great looking website, it’s also popular among the hackers. How is it Different from Other Similar Frameworks? As we know, there are hundreds of JavaScript platforms in the marketplace, which offer different kinds of capabilities to the software developers and are also very popular with the developers. So, what is special for the Aurelia JavaScript platform that makes it stand out from the others? Here are the main capabilities of Aurelia framework that make it stand unique from others! It is a comprehensive platform that allows developers to create a customized platform, controls and applications with full freedom of creativity It offers great testing capabilities, such as unit test, integration test, end-to-end test and others It offers powerful server-side router for great traffic management It has a large library of small modularized codes that make it more useful for creative designing It can easily be integrated with other JavaScript platforms, libraries and tools It is faster than any other JavaScript platform in the marketplace. It offers blazing fast rendering speed and efficient use of memory due to many enhanced features It is the only platform in the market that allows you to develop numerous components with plain vanilla JavaScript/TypeScript It is built on the open web standards, which allows you to transition your application to new standards without any big modification in the code; so it is one of the forward-looking platforms in the marketplace. Developers’ Impression about Aurelia Framework One of the advantages is the modular and small functions of the Aurelia JavaScript framework as compared to other frameworks that use the monolithic approach for bundled components. This provides great flexibility and relief to the developers. The router capability is one of the most powerful examples why Aurelia leaves a good impression on the minds of developers. Another feature of Aurelia is the MV approach, which is unique as compared to other platforms. Developers are not required to define specific controllers for view-models. Only the naming convention is sufficient for the view-models. This saves time and effort. You don’t need to have a physical router for data-driven UI composition and dynamic routing while using Aurelia framework. It can be accomplished through a highly powerful server-side router, which can handle multiple numbers of routes via router-view (RV) component. So, using Aurelia saves a substantial amount of cost for the developers and enterprises for using the routing functionality. Some other major features that left a great impression on the minds of developers include the support of numerous computer programming languages, extensible HTML, and data-binding capabilities. Many enterprises seek to hire the Aurelia developers for their JavaScript-based projects owing to powerful features, strong capabilities and numerous advantages it offers to the businesses.

MongoDB vs MySQL : Understanding the difference

In this blog on the ‘MongoDB vs MySQL comparison’, I’ll break down database jargon to explain the difference between the newer system and the legacy that is MySQL. While a lot of the terms associated with this topic might be familiar to many web professionals out there, I’m laying it all out to help those who could do without the techspeak. So let’s get started! MySQL and MongoDB are ‘database management systems’. To really understand the difference, let’s first look at what a database is: What are databases? Databases are applications that store collections of data, organised in a certain way. Data can include information and content ranging from lists of products to images, videos, personal information and more. What can databases do? For several reasons including security and speed, storing data in a file system on a separate computer is not a sensible route to meet the requirements of websites today. Databases help you easily and efficiently create, access, search for and replicate the data of your website. The software that helps manage that database is called a ‘Database Management System’ or DBMS.   DBMS – MongoDB vs MySQL : There are various Database Management Systems and each organizes data in a certain way. We call these ‘database models’. Some examples of database models include the ‘relational model’ and a newer model known as the ‘non-relational model’.  MySQL uses the former model and MongoDB the latter.   Relational databases: Data in a relational database is sorted into tables and relations or links are made between data in different columns, rows and other tables. A table in a database would look similar to an excel spreadsheet with columns, rows and an index. Relational databases receive commands/requests or ‘queries’ in SQL or a structured query language that will combine data from different tables to fulfil your ‘query’. SQL is the language used for creating, inserting, storing, updating, deleting, retrieving and manipulating data in databases.   MySQL: MySQL is the most popular database management system in the world. Used largely for web-based applications and popular for its ease-of-use and tested performance over the years. Why do most web developers prefer to work with MySQL? It’s open-source: Only enterprises need to purchase a license It has wide usage: Usually comes integrated with most web hosting accounts like your Linux Shared Hosting package and can be widely used on most platforms such as Linux, Windows, Ubuntu, Mac OS X, etc It’s easy to use It’s reliable: as been a tried and tested over the years It works well with PHP and can also be used with other programming languages such as JAVA, PERL, C, C++ and more Works well for small and large applications   What are the downsides to relational databases and MySQL? Scalability: Adding more data to a certain record could involve expanding to several tables, columns and rows Speed: Dispersing data due to the very structure of it does sometimes take a while It’s difficult for the managers of the database to insert new data because of this complexity You need to write the schema to define the table first before using it   Database Popularity Source: https://db-engines.com/en/ranking   As you can see, the most popular DBMS are ‘relational’, with usage of the top 3 dipping in the last few months. The only non-relational database to break into this trend is a database known as ‘MongoDB’ and as you can see, its numbers are growing.   MongoDB: MongoDB is an open-source database system that uses the ‘document model’. Unlike MySQL (introduced in 1995), MongoDB is a newer database management system (released in 2009) and is making a strong impact on the modern web world. The company reported strong growth numbers for the first quarter of 2018 and its database model is disrupting the industry. Microsoft recently introduced an API that will enable the use of MongoDB on its Azure Cosmos DB that it launched in 2017 and Google announced further use of MongoDB on Google Cloud.   Non-relational databases/NoSQL and MongoDB: Non-relational databases organize data very differently. While there are 4 types of non-relational databases, I will only focus on one today i.e the ‘document-based model’ which is what MongoDB uses. This database organizes data into documents- more specifically, JSON documents. JSON is a format for easy data exchanges between humans and machines. JSON documents provide a more flexible data structure than the traditional SQL-structured databases as new fields can be added at any time and also have any type of data value. This is a huge help for companies who have to deal with large volumes of data. Many today consider RDMS to be unable to meet the expectations from today’s data-intensive applications. Unlike MySQL, databases that are non-relational can store unstructured data such as user logs, sessions, images, videos, chats and also data from IoT devices.   What makes MongoDB so attractive? MongoDB can support the following: Flexibility- Firstly, the document structure is more in line with how developers code in their respective programming languages which is clear and structured in key-value pairs. This makes it easier to add and edit data/documents at any time. In a relational database, this would involve the database having to be restructured Supports a wide range of queries – fields, expressions, range queries, JavaScript functions and more Faster turnaround time-because related data which would be stored across several tables in a MySQL database are stored in the same document in a MongoDB No strict schemas followed-you are allowed to create a document first before defining the structure of the document, making it very helpful for businesses who in a start-up phase who are unsure of what their database structure should look like Like we mentioned, MongoDB’s features make it better suited to those who handle huge volumes of data   What are the downsides to MongoDB? Since this is a newer database, unless you train yourself, the number of experts in MongoDB are fewer than the ones in MySQL MongoDB is known to eat up a lot of server memory   Are MySQL and MongoDB similar in any way? Both use indices- if an index is missing, the entire database must be scanned to find a match to the query License-both are Open-source Security risks-honestly, the verdict still out on this one. Take adequate security safeguards when using both systems   MongoDB vs MySQL comparison – summary MySQL MongoDB Released 1995- currently in its 8th version in 2018 2009 Structure Relational Non-relational Issuer Oracle MongoDB Inc. Speed Slower than MongoDB Faster than MySQL. Its structure speeds up the development process Flexibility Not so much- need to define your DB schema first before using it Considerable flexibility compared to MySQL- defining a schema not required Scalability Harder to scale, but possible. MySQL databases are vertically scalable- you can add more resources to a single server More scalable than MySQL. MongoDB is horizontally scalable, you can add more servers to expand your database DB Administrator required Yes No – can be used by both developers and administrators Ideal for Accounting firms and banks – and other companies that require structured data with clear schema. Ideal for businesses with more or less fixed requirements. Twitter is one large company that defies this and is one of the largest users of MySQL Ideal for business with real-time data, IoT, content management, mobile apps, social networks, big-data/web analytics oriented systems and those that do not require structured data with clear schema or their schema continues to change. Ideal for businesses where requirements are more fluid. It’s clear from this MongoDB vs MySQL comparison that both systems have their pros and cons. MongoDB wins for speed and scalability while the badge for security (in comparison at least) can be awarded to MySQL. Several articles tout the newness of MongoDB and refer to MySQL as an old-fashioned, outdated system. This could not be further from the truth. Non-relational databases are just an alternative technology.  

5 ways a .STORE domain can drive more traffic to your online store

Did you know that with a .STORE domain name you can boost traffic to your online store and build a higher recall for your brand? You probably never thought of it that way but in the next 5 minutes you will learn not one or two but five diverse ways in which you can get more customers for your online business. Let’s jump right in! Let’s say you already have a great online store with a website name that you love, and you don’t want to make the switch to a new domain. Even then, you can make smart use of your .STORE domain and boost your sales through domain redirects to your inner pages. What is a Domain Redirect?  Have you ever come across links that looks like this? https://www.amazon.com/gp/browse.html/ref=as_li_ss_tl?node=133141011&linkCode=sl2&tag=amznip-kindle.store-20&linkId=4cd0d831c10ebb77bbf4aeeb9b352a3a This, what you see, is a deep-link to Amazon’s Kindle store. The problem with such a link is that it’s complicated, impossible to remember and prone to mistakes when one is backlinking to it. Now, consider the domain www.kindle.store. It’s a short, memorable domain that redirects to Amazon’s Kindle page. Such domain redirects are valuable in driving more traffic to your website. Here are 5 unique ways in which you can make the most of domain redirects: Promotions An effective way for you to drive more traffic to your website is by publicizing your promotions page. What this means is that you create a permanent page on your website that lists all the active offers and promos at any given point. Your .STORE domain name can be used to brand this page such as: store store/offers store/promos store/christmas Now, all you must do is keep publicizing this page in your marketing and communication. Such deep-links are simple and easy to remember. Your customers will keep coming back to them just to check what your latest promos are. This is way easier than them trying to navigate through your website to check all the promos. Product Launches A new product launch deserves extra attention! This is another opportunity for you to drive more traffic to your website by simply creating a .STORE domain redirect for the new product page. For example, if you are launching a new brand of designer wear for women, an inner page on your website might cool like this: https://www.boydsphila.com/collections/vendors?q=Victoria+Beckham This is hard for your customers to remember, obviously. The way out? Perhaps you can create a domain redirect that looks like this: store/victoriabeckham store/vb The users can easily remember such links and land directly on your new page. You can also use this links on images on social media to build a higher brand recall. Offline Marketing It’s quite difficult to promote a page or product category in offline marketing. For example, consider this link which takes you to Formula One’s official store page: f1store.formula1.com/stores/f1/EN The link is complicated as it is and for anyone to remember it from a hoarding or a poster will be challenging. However, www.f1.store solves that problem. By using a .STORE domain redirect in your offline marketing, you will not lose out on your customers who find long, awkward links too cumbersome to engage with. Branded URL Shorteners Did you know that every link that you share online can be branded with your store’s name? Basically, you buy a .STORE domain name and use it as a custom URL shortener. Instead of sharing URLs like https://goo.gl/RMT7iD and http://bit.ly/2hz3c4mM, you can brand them to look like daily.store/abc. These custom branded links are pronounceable and memorable. They also reinforce your brand in every link your share on Twitter, Facebook, Instagram bio, LinkedIn, email marketing and everywhere else too! The result? Higher brand recall for your brand. This means, the more your customers see your brand name, the more likely they are to trust it and engage with. Check out this post on Facebook by www.alikestore.com to understand this better. Backlinks and SEO This is an important one. When you are looking for backlinks to your inner pages for improving your organic search rank, keep in mind that ‘anchor text’ and ‘deep-link’ are crucial. That is to say, if your link is www.kindle.store and if you link it to anchor text ‘kindle store’, it will give a positive signal to the search engines about the authenticity of this link. It is recommended that you always use a 301 Permanent Redirect for this to work in your favor. The more backlinks you get in this way, the better it is for your organic search ranking. There you have it! Five unique ways in which you can drive more traffic and build a more memorable brand with a .STORE domain name.    

Network Security Tools Every IT Pro Should Rely Upon

Cybercrime is on the rise today so it’s not surprising that IT professionals are so concerned. These crimes are costing a lot of money – both in problems caused and in solving the crimes or even preventing them all together. Fortunately, once you understand this cost you can also find some free and inexpensive tools that will protect your business. It’s a complex situation that must be addressed from every side of the issue. Why Cybercrime is on the Rise Many people are quite surprised to learn just how extensive cybercrime really is, especially since it’s a relatively new issue. In fact, BMC says that in 2015 under 1% of mobile devices were affected by data breaches. Today, data breaches affect more than three-fifths of mobile devices, which is an increase of 29%. This has happened in several different ways, including: Embedding malware in legitimate applications Targeting poorly secured Wi-fi networks Stealing passwords and other types of sensitive data Exploiting unauthorized products with weak security controls that are found in the cloud The Cost of Cyber Crime With such vast amounts of cybercrime occurring today, you shouldn’t be surprised to hear that CNBC discovered this “cost the global economy over $450 billion” in 2016. This is because cyber threat intelligence says that over 2 billion personal records and over 100 million medical records were stolen in that year alone. Forbes has studied patterns in cybercrime. They believe that the crime quadrupled between 2013 – 2015 and will do so again between 2015 – 2019. This is blamed on the rapid digitization of consumers lives, which many experts believe will cost $2.1 trillion by 2019. When you look at these numbers you’ll see that this is quadruple the cost of cybercrime in 2015. Must-Have Ingredients for a Healthy Security System When you look at how rampantly cybercrime is growing, you’ll want to do something to protect your business. Fortunately, SolarWinds MSP tells us this doesn’t have to cost us a lot of money. In fact, there are a lot of things we can do for free, or inexpensively, that form the basis of a balanced and healthy defensive security diet. As you begin you’ll want to make sure you look at these free items: You need to take your offensive security seriously as this mindset will really help you ward off cyber attacks. Kali Linux is a free open source threat intelligence tool. It’s an all-in-one penetration testing platform with a Linux operating system that incorporates over 300 penetration testing and security auditing programs. This allows you to test how good your risk mitigation is. Most hackers use Nmap, a tool that you can use too. This is a network scanner that maps a whole network to see what’s connected to it. Security audits conducted by this tool is used to provide details on network discovery, port scanning, service enumeration, vulnerability mapping and even exploitations. Once it finds these things it also tells you what software and hardware versions cybercriminals are using. For these reasons, you’ll want to build Nmap into your security team DNA. AlienVault is known for developing open source solutions for cyber attacks. One of the products they have is the Open Threat Exchange (OTX) database that monitors DNS registration and SSL certificates so if your public IPs and domains are under a threat you’ll know as soon as possible. All you need to do is install Reputation Monitor Alert so you receive the necessary alerts when they do occur. Scanning lies at the heart of any good cybersecurity system. Although this is a routine measure, it’s one that you’ll want to make easier by saving often used scans and being able to search through your database of scan results so you can easily manage comparative analysis. All of this becomes much easier with Zenmap, which is a GUI by Nmap. This tool is easy enough for beginners and yet appealing enough for advanced users to appreciate. A great network protocol analyser, Wireshark shows you exactly what’s happening on your network – as if it were under a microscope. This tool is both multi-platform and multi-talented. It comes with a GUI that’s easy, yet powerful. With it, you’ll have great insight into protecting your network as you can watch the traffic flow through it. When you want to discover and capture (or crack) WiFi WEP and WPA-PSK keys you’ll want to use Aircrack-ng. This tool implements the same standard FMS attacks, as well as some other optimized attack scenarios that cybercriminals use. Once it captures enough data it ‘recovers’ the keys. Of course, this only works if your wireless networking is weakly configured and authenticated. Any business that needs to explain just how important network security intelligence is when it comes to cybersecurity should use ThreatFinder to do so. After you get started, you may want to slowly start investing some money into this part of your business. There’s one tool you’ll definitely want to make your first monetary investment in – Metasploit. The reason why this tool comes so highly recommended is that to stop cybercrime you must think like a cyber criminal. This allows you to understand what they’re doing and be on the lookout for tools that will stop them dead in their tracks. With Metasploit, you’re getting a penetration testing tool. It simulates real-world attacks so you can find weak points in your business before a cyber attacker uses this vulnerability to their benefit. Clearly, cybercrime isn’t something you can avoid because it’s not going anywhere today. If anything, you need to start investing in your business’ security immediately. Hopefully, now you have a good idea of how you can do this today.

Facebook’s Data Leak: How It Affects Users

In the days of yore, we heard about the natural calamities – floods, storms, earthquakes. Experts and governments used to discuss ways to contain them and take measures to make good the losses faced. With the advent of the 21st century, the world was introduced to the ‘Internet’, which has gone down in the annals of the human history. However, along with all its blessings, the internet also brought along its issues, with privacy invasion and data breaches topping the list. And this is exactly what is haunting one of the biggest beneficiaries of the internet – Facebook. Facebook started off as a social media platform to connect people. Of late it has also ventured into a marketplace for organisations and marketing professionals. More importantly, regulators and governments of various nations are using it effectively to their use. All this means data transfer of millions and billions – of individuals, organisations and nations to Facebook. But the bug doesn’t stop here! So what’s the noise around the Facebook data leak all about? Let’s dig deeper into this. Remember the time Facebook asked you whether you wanted to share your information with third party apps Facebook has tie-ups with? And in all the excitement we said ‘Aye’! Let’s take the example of the dating app, Tinder. One can log in to this app through Facebook too. Once we do this, all our data viz. name, contact details, birth details, marital status, etc. becomes accessible to Tinder. In this instance, an app by the name ‘thisisyourdigitallife’, developed by Aleksandr Kogan, a psychology professor at the University of Cambridge asked personal details (more of personality and psychological profiles) of Facebook users through Facebook. While he promised that it was purely for academic purposes, Kogan is believed to have sold the results of around 50 million users to an analytics and marketing firm, Cambridge Analytica which has also worked for the presidential campaign of the current President of the United States, Donald Trump. Facebook is being tried in several legal forums for breaching privacy rights while also being reprimanded by various state governments. Cambridge Analytica, on the other hand, has said it deleted the entire data once it was asked by Facebook to do so a couple of years back when Facebook became aware of the leak. Effect on Individuals and Organisations: Individuals, organisations and nations have all been affected in some form by the data leak. Let’s discuss how: Individuals: Personal details of individuals and details on their personality, political inclination, food habit preferences and allied was shared to various companies looking out for it hungrily. This becomes more dangerous if details on debit/credit cards or identity proof details get leaked which can be misused by people and also anti-national outfits to gain access to various services. Organisations: At a time like this, organisations take the biggest hit of losing consumer trust. Facebook lost nearly $50 billion in market capitalization since the leak news surfaced. It has not been long since Unilever in very clear terms instructed that they would pull out of advertisements off Facebook and Google if they didn’t do anything about the extremist content being published on their platforms. Nation: With data of around 50 million American users being accessed by one single organisation, it is a threat to national security and its democracy. Elections can be manipulated, policies can be made populous to favour a specific outfit. God forbid if the data goes in the hand of anti-national elements the results could be more dangerous. Nations need to pull up their socks to fight this new calamity. Prevention and Precautions: They say prevention is better than cure. While the system can’t be a fool-proof one, users need to be more vigilant. We should be prepared if a situation like this arises once again. Let’s see what are the basic precautions we can take to safeguard our personal data: Read the terms: While it seems to be a herculean task, people in compliance will strongly recommend you take five more minutes to read the terms and conditions before you click on ‘I Agree’.I personally remember an app asking for my credit card details including its pin before I could access it. Scary isn’t it? Is it a necessity?: While the world seems to be in a rat race, let’s be happy being a tortoise! Just because your friends have downloaded an app and going gaga over it, doesn’t mean you need it too! Ask yourself if you really need that app! If not, let it pass. Be the investigator: Once in a month, try to become an auditor. Review the apps you are using, what are the permissions you have already given to the app. In the wake of the Facebook scandal, we have come to know that we can know where all has our data been transported through Facebook. Check it out here. Be a whistleblower: If you find certain malpractices going on in your organisation or any other internet platform, take a step forward to blow the lid off. Privacy policy: Every organisation and nation needs to have a reasonably stringent policy at the earliest if they don’t have one. The Facebook leak clearly brings into the open the loopholes in the privacy policy of the world’s largest social media platform. For instance, the EU is rolling out its General Data Protection Regulation in May 2018. Although it is not entirely possible to prevent data leakages, it can be reduced to a great extent by being highly vigilant. Check out this video to learn some quick tips & tricks to protect your data on Facebook. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.12'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); #FBDataBreach #FBDataBreach: Here is how you can keep your personal data safe on Facebook.Shaayaan Shaikh Posted by Mirror Now on Friday, March 23, 2018 Stay Alert. Stay Safe!

3 Tips for Offering Incentives That Drive Customer Review Conversions

Although approximately 1 in 5 customers rely on online reviews when making purchasing decisions, a survey by Clutch, DC-based ratings and reviews firm, revealed that 81% do not actually write reviews themselves. This paradox puts businesses in a bind. Customers want the best of both worlds: to read reviews without contributing any themselves. To address this gap, E-commerce businesses should focus on two distinct conversion goals: Driving sales conversions Converting customers into reviewers One popular method for achieving this goal is to offer small incentives in exchange for reviews. But before you begin handing out incentives to customers, make sure that your strategy complies with rules outlined by the Federal Trade Commission (FTC). The most important rule to follow is that any reviews that are incentivized must be clearly disclosed. This could be as simple as a line of text or a small badge outlining the promotion behind the review, whether it’s entry into a contest or a coupon. Additionally, incentives must be provided regardless of whether the review is positive or negative. With those key rules in mind, let’s explore three common incentives companies can offer to persuade customers to provide a review. Tip 1: Offer a Future Discount Discounts are the most obvious incentive businesses can offer in exchange for reviews. Not only are businesses already adept at determining and offering discounts and other deals, but customers are already comfortable with collecting and applying coupons when making online purchases. There are two options for offering a discount as an incentive for reviews: a cash amount or a percentage-based discount. Like every discount, businesses should calculate how to set an appropriate amount to ensure that they are still making an adequate profit. Some questions to consider include: Will the discount be applied to a single item or the entire order? Will all items on your website be eligible for discounts, or will only certain items (such as non-sale items) be eligible? Will customers need to apply the discount within a certain time frame? Coupons or discounts are a simple incentive that most businesses are already well equipped to offer. Tip 2: Add a Bonus to Their Next Order Native, an all-natural deodorant company based in San Francisco, has a clever strategy for encouraging customers to refer new customers. After a customer makes a purchase, they provide a unique code to customers to share with family and friends. If a friend or family member makes a purchase using that referral code, Native will add a free travel-size deodorant to the original customer’s next order. In addition to engaging new audiences through word-of-mouth referrals, Native entices existing customers to come back and shop again. Companies can learn from this example and apply some key lessons to gathering online reviews. By offering a small sample or add-on as an incentive for writing an online review, you have the opportunity to introduce customers to a product they might not have otherwise ordered. Additionally, by requiring customers to make a future purchase in order to redeem the sample, you can encourage them to return to your E-commerce site again. Tip 3: Enter Reviewers in a Contest E-commerce businesses can also enter reviewers in a contest or sweepstakes as an incentive for writing reviews. Contests can be as simple or elaborate as a business would like. Some major companies might offer a $1,000 shopping spree or an all-expenses-paid trip to an exotic location, but smaller companies will likely find that their customers would be just as happy with a drawing to receive a free item or gift card. For example, Nordstrom offered a promotion in which customers could be entered into a sweepstake in exchange for a review. Like all ethical and legal incentives, Nordstrom makes sure to clearly mark that an incentive was offered in exchange for this review. Consider the Pros and Cons of Offering Incentives As E-commerce businesses seek online reviews for their products, they face the tough challenge of persuading busy customers to share their reflections. For some shoppers, an incentive would be enough to convince them to write a review. Before offering an incentive, it’s important to weigh the pros and cons, as well as the legal and ethical guidelines. Some experts warn that the risks aren’t worth the benefits and businesses shouldn’t offer incentives at all. However, by offering incentives equally regardless of whether a review is positive or negative and by clearly marking reviews that are gathered in exchange for an incentive, companies can try offering incentives without straying outside the law. Before offering an incentive, just make sure to compare your planned incentive to the FTC’s guidelines, and you will be able to move forward with your review-gathering plans confidently.

Mobile Automation Testing – Challenges and Tools

Smartphones are deeply connected with our lives. We use it to do things like call, use Facebook and Twitter, find directions using Maps, check the real-time weather, manage bank accounts, shop online and a lot more things. In short, for almost everything under the sun. Mobile application development in this regard is thus on the rise. Google Play Store and Apple App Store have a plethora of apps. On average, every idea usually has more than one app. With this increased development of mobile apps, there is an equally increased demand for good quality applications. More often than not, mobile apps are unresponsive and not compatible with different versions of operating systems. Hence, some users have a good experience while some others don’t. Overall this affects the quality of the apps as well as user experience. To overcome this, quality testing is a must. As a web developer, testing is at the crux of delivering a fully-functional and bug-free product. Moreover, is an integral part of the Software Development Cycle. However, unlike with desktop software, testing mobile apps is an exhaustive and time-consuming process. Let us begin by understanding the concept of Automation Testing for Mobile apps: Automation Testing Life Cycle falls under the Software Testing Life Cycle (STLC). Unlike Manual Testing, Automation Testing hastens validating the software. However, automation testing comes with its fair share of challenges. Moreover, this task becomes more daunting with mobile apps as each smartphone is configured differently: Software: Diverse Operating Systems (OS) is one of the key challenges when it comes to mobile automation testing. Automation Testing helps in testing the responsiveness and functionality of your app across various operating systems like Android, iOS, Windows etc. Hardware: Taking into account the hardware specifications of a mobile phone and testing it is a challenge, as each phone has a unique design. Hardware includes different screen-size, RAM size & storage, processing speed, CPU optimisation etc. Networks: Finally, the network plays an important role in the running of a mobile app. Speed and performance of an app may vary on different networks. Also, one should take into account the various network models viz: GPRS/GSM/Wi-Fi/LTE/4G/Bluetooth. Another important concern is that speed of a network may vary depending on the geographic location of the user. If your app, reacts differently to network speed then it could pose a problem. To overcome these challenges there are different Automation testing tools available today. Let us check some of these. Appium Appium is an open source automation cross-platform tool, used to test the UI of an app. It is a tool for Android, iOS, Windows development platform. It can test three core types of apps – native, hybrid and mobile web apps. Appium uses Webdriver, Java, C and JavaScript for writing tests and supports several client libraries like Java, C#, PHP, Ruby, Python and JavaScript.As a web pro, this tool is both user and pocket-friendly, especially if you are a new startup and have just begun your development and testing journey. Bugsee Bugsee is a cloud-based freemium tool that constantly monitors the state of your app. It reports a bug when it is detected and sends you a detailed information report. To send a report to the app developer, a bug tracker software, in this case, an SDK is embedded in the app. Should you want to use Bugsee on a web app, it can be done by installing a Chrome plugin. Bugsee supports Android and iOS apps. It also supports apps built in Cordova and React Native framework. Bugsee can be used during beta testing, live deployment and initial development phase. Cross Browser TestingCross Browser Testing is a Cloud tool allowing testers to run manual, visual and selenium tests easily. It is compatible with over 1500 mobile devices and most desktop browsers testing securely behind firewalls. The three core features of this tools are, live interactive testing, automated testing on several browsers at the same time and visual testing to capture screenshots, comparisons as well as testing if the layout of your app is responsive or not. As a web pro, since this is a web-based testing tool it allows you to share test results with your team easily and helps with collaboration. Overall, mobile testing, though a relatively complex procedure, is the need of the hour. With the growing rate of smartphones in the market, user competition is also increasing. If you wish for your app to survive in the industry making it robust and agile is the only way to go. If you’ve used any of these tools or some other tools, please let us know your opinion of the same in the comments section below.

New gTLD Report – March 2018

With the end of the first quarter, it’s time to gain some insight on the new gTLD numbers for the month of March. Not only did the new gTLDs performed well,  but we also had a 57% increase in the total sales of these domain extensions compared to the previous month. .XYZ proved to be the undisputed leader of the new domain extensions by grabbing a 51% share. The sales of .TOP shot up 44% from the previous month and continued to secure the second place. Here’s a precise summary of the prominent domain extensions for March: New gTLD Report – March 2018 Infogram   *Registration Numbers Facilitated by ResellerClub .XYZ –  .XYZ has been consistently performing well since the beginning of the year. However, in this month, we saw a jump of 178% in the sales of this GTLD, which was massive. .XYZ was running at a promo price of $0.99 for the month. .TOP –  One of China’s most popular domain extensions which was running on a special promo price was able to capture 21% of the total share .This gTLD did show a significant increase in its overall sale during the month of March. .ONLINE – Well, this Radix gTLD just moved up a rank with an 110% increase in its sales compared to the previous month. The first quarter went pretty well for .ONLINE as it was able to hold onto its position in the top 5 in contrast to the previous year. .SPACE – There’s been a rat race between .ONLINE and .SPACE since the last month. .SPACE lost out on the third place by a fraction.This gTLD had a promo running and was sold at a price of $0.88. .SITE – Despite having no promos running, this gTLD was able to secure the fifth place. .SITE has frequently been a part of the top 15 domain extension, however, during the month of March its sales numbers registered a leap of 80%. Thus, concluding we ended the first quarter of 2018 with high sale numbers along with .CLICK and .ONE being the new entrants for the month. .GDN which was sold at a price of $0.79 has surprisingly moved way below in the list during this month. .STORE, another Radix gTLD was able to secure the 6th place with a promo price of $7.5. We have got some really interesting promos lined up for April: Grab the top two domains extensions .XYZ and .TOP at just $0.99 Provide a platform to your bloggers with a .BLOG at $9.99 Help your customers expand their business with a .ASIA at just $2.99 Now, that you know what’s trending, you can check out all our domain promos here to help you decide the right domains.  

SaaS, IaaS & PaaS – Choosing The Right Cloud Model for your business

Introduction Cloud computing is becoming increasingly popular. Technology is advancing at a fast pace and an increasing number of businesses are opting for cloud services. Cloud computing is simply servers, services, storage and software delivered over the Internet. Cloud computing’s popularity can be attributed to: Scalability: On-premise solutions can be hard to scale. The cloud enables instant scalability and scalability on-demand which is great for handling peak loads. Instantly available: With cloud computing, services are available immediately after you pay for it. There is no delay for setup or configuration etc. Economical: Since hardware in cloud computing is provided by the vendor, it eliminates the expense for the user who does not need to install, configure or maintain servers. Additionally, since some options in cloud computing work on the pay-as-you-go model, you only pay for resources you use. Security: Data backup is a key aspect of cloud computing. Through data mirroring, users’ data is stored across distinct servers on multiple drives so there is no concern about data loss. Performance: Cloud companies are equipped with high-performance computing infrastructure to guarantee low network latency. Broadly, there are 3 types of cloud models namely, SaaS PaaS IaaS I like this analogy by rubygarage which compares cloud services to transport. SaaS Software as a Service (SaaS) refers to cloud-based applications. This is the most commonly used cloud model. Examples of SaaS products include G Suite by Google which allows for collaboration & calendering through Google Docs, Sheets and Google Calendar. Other examples include Office 365, Customer Relationship Management software, Salesforce, management tools, Trello etc. SaaS services are usually a subscription model. The hardware and software is provided by the vendor. All you need to do is login & get started. Characteristics of SaaS Accessible over the net Hosted on a remote server Managed from a single, central location Users of SaaS are not responsible for hardware/ software updates Who should opt for SaaS? SaaS products are great for any kind of business. G Suite is fantastic for collaboration & works well for teams. At ResellerClub we use G Suite for our email communication, to share content across teams & schedule meetings. We also use Trello to keep track of projects, update status on tasks etc. Tools and applications like these are useful for any kind of business, regardless of the nature of your business. SaaS is great for end users. When to use SaaS If you’re a small company who doesn’t want to get involved with servers, hardware & software issues For projects that require collaboration between teams / vendors For applications that need web and mobile access PaaS Platform as a Service (PaaS) is the cloud computing model that provides platforms for testing, deployment, & managing applications. Examples of PaaS products include Google App Engine, Windows Azure, AWS Elastic Beanstalk etc. Like SaaS, PaaS also uses a subscription model of pricing. Characteristics of PaaS Built on virtualization technology Scaling up or down is easy to adjust to business changes Provides platforms for a variety of services with development, deployment, testing etc. Multiple users can access the same development app Web services & databases are integrated Who should opt for PaaS? PaaS products are for companies that have the intent to build the software, resources and time for the project but do not want to get involved in the technical part of the servers, the databases & the networks. PaaS solutions are great for software developers who wish to deploy or test applications without the related infrastructure. When to use PaaS When multiple developers / vendors are working on the same project When you want to create your own customized app IaaS Infrastructure as a Service (IaaS) is the cloud service that provides basic computing infrastructure like storage, servers, networking resources etc. This service is useful to host websites, analyze data etc. as the user does not require to purchase and maintain vast private server rooms. IaaS uses Virtual Machines (VMs) to house data instead of physical servers. Characteristics of IaaS Services that are highly scalable Pay-what-you-use model of pricing Multiple users on a single piece of hardware Is dynamic & flexible Who should opt for IaaS? IaaS is for those who require control over the infrastructure  or the underlying hardware and software of the app they’re building. IaaS is for those who need increased security & higher customization. When to use IaaS If you’re a small business that does not want to spend on hardware & software If you’re a large organization who wants control over your applications & use only what’s needed For fast growing businesses who do not want to invest in specific hardware or software Conclusion This chart by Microsoft is a pictorial representation of the cloud models and the control that each model gives the user. We hope you’re able to make a decision on which model to choose for your business. Do note that it can be more than 1 model as well. You could use SaaS products for Project Management but might also require IaaS or PaaS to build an application altogether. If you have any questions, feel free to reach out to us in the comments section below.

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