Reseller Club Blog

.BLOG: The Writer’s Address

I’ve been a writer for over 15 years and a blogger for about 6 of those years. Yet, while it’s great to write online and share my writing with my friends and family (basically, anyone with the link), I’m aware that my content reaches only a limited audience. Mainly because: 1) My blog was not easily discoverable online 2) Without a shared link, the web address of my blog was not easily remembered Cut to 2014 when I joined ResellerClub and became aware of TLDs other than .COM and .ORG. I now know that as I writer, I have a domain extension exclusively for my passion. Enter .BLOG. The .BLOG domain extension is a fantastic new gTLD that effortlessly combats both the obstacles I faced with the reach of my blog. Why .BLOG? It spells out the precise purpose of the website. The address itself lets visitors know what to expect. Instead of thecookingblog.com, switching to thecooking.blog makes the web address far more memorable & unique. It improves website rankings Who can use a .BLOG? According to Liveinternetstats, at the time of writing this line, there were 3,081,208 blog posts written today. This gives you as a reseller, the chance to reach out to this large market! A .BLOG extension is perfect for: Companies NGOs Individuals Religious organizations Media outlets Writers Some stats to WOW you! Still undecided if .BLOG is worth it? These stats from Transformationmarketing will show you just how large the blogging community is! The ResellerClub Advantage We’re giving you a chance to register .BLOG domain names for just $7.99 till 31st July, 2018. It’s your opportunity to make your profits!

Importance of Backup and the Best WordPress Backup Plugins

Imagine you have a blog or an e-commerce website and suddenly one day you lose all your data. You try to figure out ways to recover it but all in vain. It is then you realize you never took a backup. Backups are essential to ensuring the retrieval of your website data. Backing up your data manually is alright when you have just begun but, as your website grows and the data increases, you would need external help. There are various solutions available online for safeguarding your WordPress website. One solution is to choose a Managed WordPress Hosting provider who would take timely backups of your website. Now irrespective of whether or not you choose WordPress Hosting, installing WordPress backup plugins and tools for your website is important. Before we delve deeper into how to take backups, let us first see some of the common reasons why WordPress backups are necessary: Hardware or software failure is one of the most common cause for data loss Your website is hacked, or attacked by a malware. You either lose your data or your hosting service provider shuts down your website Your site goes down because of some coding error. You can neither debug the error nor retrieve the data The data center your website is hosted is breached resulting in loss of data One way to retrieve the data is to install backup tools like Codeguard that not only takes backup of your website but also help in restoring your website easily. However, if you own a WordPress website taking backups is simplified further. All you as a website admin need to do is, download a WordPress backup plugin and you’re sorted. WordPress plugins are easy to install and are readily available on WordPress.org as well as various Marketplaces. Let us check out the 3 best WordPress backup plugins for your website. BackupBuddy Launched in the year 2010, BackupBuddy is a premium backup plugin from iThemes that allows you to backup, restore and move your WordPress website. It is one of the best WordPress backups plugins available. It is easy to configure and integrate on the WordPress dashboard and allows users to store their backups remotely on BackupBuddy Stash.Some of the other services on which it helps you store your backup are Dropbox, Amazon S3, Google Drive, Rackspace Cloud etc. Features: Has a flexible backup schedule and enables you to set up backups on a daily, weekly or monthly basis. Since this is a premium plugin, you get 1GB free storage space in BackupBuddy Stash. Allows you to manage upto 10 WordPress website from the iThemes Sync dashboard. BackWPup BackWPup is free backup plugins for WordPress, with over 600,000 active installations and more than 6 million downloads. It allows users to backup their complete WordPress website and store it on Google Drive, Amazon S3, etc on the cloud or even their computers. Since the backup download is in the form of a single .zip file it is easier to restore. Features: It takes complete website database backup, as well as, file backup and of all the plugins installed. With the Pro version, you can even check and repair your WordPress database. BackWPup allows you to take a daily or weekly backup so that your website backup is always up-to-date. Apart from .zip it even allows you to store your backup in the following formats: .tar, tar.gz, or tar.bz2. VaultPress VaultPress is a backup and security scanning service and has recently become a part of the JetPack community. If you have a JetPack subscription plan then you can easily use VaultPress. It is another WordPress backup plugin that allows you to backup your entire website including dashboard setting on a daily basis. VaultPress also has an active customer service that helps users to repair and restore their WordPress site. Features: VaultPress provides one-click restoration and repairs from both the VaultPress as well as WordPress dashboard. It is one of the best WordPress backup plugins as it allows you to not only backup your data but also scans it for malicious entities like malware, vulnerable codes etc. It provides real-time cloud backup solution that stores your data for one month. Conclusion: Choosing the best WordPress backup plugin is crucial. However, having a plugin is more important as lack of backup can prove to be fatal for your website. While backups protect you in case of a contingency, it is also wise to secure your website from external threats at the same time. Check out this post on how to secure your WordPress website. Also, ResellerClub’s WordPress Hosting offers both security and backup solutions integrated with the product and we encourage you to check it out and get in touch with us in case you have any questions. Do drop in your comments below and keep your website safe and up to date! Until we meet again.

The Best Web Hosting for WordPress

A common question for anyone who has just built their website is to figure out which web hosting service to use. The options in the market are endless. The conundrum is not only to pick the right web hosting company but also which web hosting package to purchase from the many types available within that company. This blog will focus on the best web hosting for WordPress in particular and will share all the information you need to make the right decision on your own by just asking a few questions. Why? As obvious as it may seem, making the right choice of web hosting product is critical for the success of your WordPress website or blog. Customers today judge a website in the first few seconds of a page loading. A slow page, or one with obvious security issues will lose any traffic that it attracts, for good. Your choice will determine how efficient your WordPress website or blog will be with regards to: Speed Scalability Security Pick the right web host: Ask the following questions of each WordPress web hosting company you come across: How long have they been in the industry? How many customers do they have? What reviews do you see from those customers online? (while online reviews cannot always be trusted, it should give you a general idea) What kind of support system do they offer? Are there different ways to reach out to their teams? Are they available 24X7? Do they offer other related web service products such as security, email and backup solutions? Purchasing everything you need for your website in one place will reduce the time you spend coordinating with different providers What steps/technology do they implement to guard against security threats? What is their backup policy? Do they offer servers in locations closer to you? (web page speed is everything) Do they allow you the ability to manage your hosting package on the go i.e from a mobile device? And most importantly, do they specifically have WordPress Hosting?   Pick the best web hosting for WordPress: Once you zero in on the right web hosting company for you, you need to figure out which of their web hosting packages will suit your website. Like I already mentioned, if you have a WordPress website, you must purchase a WordPress Hosting package. Why? While a regular web hosting package such as Shared or Cloud Hosting could suffice for your WordPress website, it will not give you the edge that a WordPress Hosting package can. A WordPress Hosting environment is optimized to deliver the best speed, performance and security to a WordPress website. Here are a list of items you should look at when considering a WordPress hosting package: Pre-installed WordPress: Good web hosting companies will offer the WordPress script pre-installed on your server to let you get started within minutes. Automatic WordPress updates: WordPress is an open-source script supported by web developers around the world. They ensure that the platform is continuously updated with the latest features and also plug any security loopholes that are detected. Therefore, a good web hosting company will offer automatic WordPress updates to ensure you face no issues with a old script. Speed enhancement: The best hosting for WordPress will offer solutions such as advanced caching and a CDN to help you deliver the fastest page speeds to your client. Scalability: How easy is it to upgrade to a higher plan once your website starts growing? For example, ResellerClub’s WordPress Hosting product lets you increase your RAM and CPU on-demand to cater to the growth of your website. Security: As the most popular Content Management System (CMS) in the world, WordPress is subject to a lot of security threats. The WordPress team regularly fixes security issues on the platform and releases them as updates. To ensure that your website has the best protection, look at what security solutions your web hosts provides along your WordPress hosting package. For example, Companies like SiteGround monitor and fix vulnerabilities on WordPress and its plugins at the server level before official WordPress releases and at ResellerClub, our WordPress Hosting product offers SiteLock, an anti-malware solution to ensure robust security. For some additional security, we recommend adding these plugins to your WordPress website. Managed WordPress Hosting – How much hand-holding do you need? A few companies will offer a version called Managed WordPress Hosting that will involve the web host managing hosting and administrative (especially technical) tasks for you. This is to let you focus on running your business and not having to worry about the technicalities of web hosting. Managed Hosting providers do this in various ways. Liquid Web, for example, manages plugin updates. ResellerClub helps takes away the worry of backing up your website with our CodeGuard integration in our packages. CodeGuard is a cloud-based backup service that backs up your data and stores it in a high-secure environment.   This should give you a good idea of how to pick the best web hosting for WordPress. Do you have a few more questions or points to add to this list? We’d like to hear from you!

It’s alive! Image SEO is back from the dead

Image optimization used to be a vital part of both content and on-site optimization efforts, allowing brands and marketers to use image search as a means of driving traffic to their websites. However, the successful practice of using image optimization for traffic generation was coming to an end. In 2013, Google updated its image search UI and added the now infamous “view image” button, a move that resulted in substantial declines in image search traffic across a number of different verticals. Large brands and enterprise-level companies suffered the most damage, as they had already spent considerable amounts of effort and resources to optimize their Content Management Systems, image catalogs, captions and XML sitemaps for search engines. Image optimization was ultimately rendered useless by nothing more than a simple button and as such, fell out of use with marketers and SEO specialists. But what no one saw coming was the complaint filed with the European Commission claiming the tech giant was knowingly using their image search UI update to divert image searchers from websites that were hosting those images in the first place. Fortunately, this story got its happy ending in February of 2018, when Google finally agreed to remove the button and bring image SEO back from the dead. How does a simple button fit into all of this? The issue image hosting companies had with Google’s “view image” solution is that it opens the image directly, allowing for it to be easily downloaded, instead of redirecting users to the page that hosts and licenses the actual image. Getty Images, one of the largest stock-image repositories in the world is the one who filed the complaint with the EU, claiming that Google was scraping images for the sake of, well, Google, while at the same time failing to provide credit for the original owners of said images. Given that Google had already been fined more than €2.42bn by the EU authorities, removing the “view image” button and avoiding a costly and oftentimes lengthy trial becomes less a matter of choice and more a matter of practicality. In the end, the two digital giants managed to reach an understanding and make a mutually beneficial partnership deal, prompting Getty Images to withdraw their charges soon thereafter. With the “view image” button finally gone, image hosting and licensing websites are starting to experience an increase in image search-related traffic. Data collected from 58 different websites shows a solid 37% increase in image search-related clicks, which is great news, once you consider that those same websites lost around 70% or all their image search traffic just a couple of years ago when the button was first implemented. Why is image SEO so important? Image SEO serves two main purposes: Optimizing the data normally embedded inside the image and Search engine crawlers rely on this embedded data to not only index different web pages, but also different on-page elements. Embedded image data includes the file name, title tag, alternative tag, meta tag and in some situations the caption and anchor text. Reducing the file size while preserving image quality. Image size and page load times are closely connected. The bigger the file size, the more time it will take for all of them to load. The more time it takes to load, the more likely is the visitor to abandon your website. Attributes including file size, page-load times, bounce back rates, etc are just some of the many factors considered by search engines when determining your page rank. How do I optimize my images? Never use images that you personally do not own or without the necessary permissions. Stock photos are the easiest solution, as long as they are used with taste, they convey your message and don’t feel out of place or out of touch. Besides stock images, you can also use graphics, illustrations or even animated gifs. Always use high-quality, reduced-file size images for your pages. If your images are still too large, you can always reduce their size by wiping the EXIF data. WordPress users are encouraged to use responsive images that have a special srcset attribute that allows them to serve different images for different screen widths and provide a custom mobile experience. What shall we call you? The best file name is an informative file name. It should offer clues and provide a useful description regarding the subject matter portrayed in the image. If you have an image of a black cat with a red bow, black-cat-red-bow would probably be your best option. Title tags provide the image title, while alt-tags act as an alternative text used to convey the same information and functionality as if the image were there. Make sure your alt text contains the SEO keyword corresponding to that page, when appropriate and necessary. If you lack the necessary experience and knowledge about SEO it should be easy enough to find the top digital advertising agencies currently operating in the industry and follow their example. What lies ahead As bright as the future seems for image optimization practices, Google is, at the moment, the only search engine to completely remove the “view image” button from its UI. On the other hand, Bing and DuckDuckGo have kept this functionality, signalling that image SEO is nowhere near the level it once was, or potentially could be. In fact, the majority of SEO clients were quite reluctant to spend their valuable resources post-2013. The overall lack of attention and available resources might further slow down the rebound of image SEO, however, it’s safe to say that the practice isn’t going away anytime soon.

4 Easy Fixes to Restore Traffic Post Redesign

Redesigning is a big effort. The intent of redesign could be to improve content, design, product offerings, etc. to make your website more user-friendly, all in the effort to encourage more hits. However, while the purpose of redesign is to improve traffic or user experience or both, your website could actually see a decline in traffic right after the redesign. Although traffic drops after redesign is a general trend, a drop greater than 10% is worrisome. Why does redesign cause a traffic drop? In order to serve the new version of your webpages, Google needs to crawl and index them so a temporary drop in traffic is expected. However, if the drop in traffic is significant, it could need some fixing. Redirects: Unless your URLs are exactly the same as before, failure to redirect old URLs to new ones can be the biggest cause of a traffic drop. This is because redirects inform search engines and browsers where the new page is and failure to do so will indicate to the search engine that the page has been removed or doesn’t exist. The fix: Ensure your changed URL structure or your old pages are all moved to the new locations with proper redirects in place. You can log into Google’s Search Console, select Crawl > Crawl Errors and click the “Not Found” tab. Pages without redirects will show up here. Then, implement 301 redirects for your old web pages. 301 redirects tell search engine bots that your old URLs have been moved to new ones. With this, your traffic should be back to normal in a couple of weeks. Site Structure/ Sitemap: Another aspect Google considers during indexing is your sitemap. If your redesign is extensive, such that your sitemap also changes, you’ll probably need a new / updated site structure to prevent traffic drops. A sitemap is a basic listing of all your web pages. Again, the Search Console can help speed up the crawling and indexing to restore traffic. The fix: Create a new site structure with all the important pages in place. Try and keep the limit of pages to a maximum of 100. If you overshoot that limit, crawlers will consider a general overview rather than a complete listing. Content: Redesign could mean improvements to content as well. However, the problem could arise when you forget to include content and keywords that either were on the old website or which bring traffic to your site. This again leads to a drop in traffic. The fix: Give SEO priority. At ResellerClub, even though our website has undergone a couple of redesigns, we always ensure our SEO specialists are always  included in the redesign process right from the start. An SEO specialist will help you identify keywords and advise on how to increase traffic. Robots.txt file blocking: The robots.txt file lets search engines know which pages to index and which ones not to. It’s a good practice to disable the indexing when your site is under development / being redesigned. However, it’s important to update the Robots.txt file once your new site is live. Failure to do so will continue to restrict search engines from indexing. The fix: Ensure your Robots.txt files are always updated before you launch your redesigned site. Keep a tab on which pages are allowed to be indexed and which ones are disabled by checking your files in a browser. In the address bar, enter your website domain name followed by /robots.txt. Once here, you will be able to view your files. Here’s what it looks like: Keep these best practices in mind and you will see the traffic to your website restored. If you’re still seeing a drop in traffic, keep a check on Google Analytics which can give you some insight about where you’re seeing drop-offs. Check out these articles for more: Getting the most out of Google Analytics – Part I Getting the most out of Google Analytics – Part II Getting the most out of Google Analytics – Part III Comment & let us know if this helped!

How to Use Custom CSS in WordPress

While WordPress offers users thousands of themes to use to launch a website as quickly and easily as possible, it does not disappoint those who would love to use an existing theme and still stand out from the crowd. This is exactly what most web professionals who want to set up their own website do through tweaking the CSS of their WordPress theme or template. Not to mention that custom WordPress themes are a great way for WordPress developers and designers to earn some extra income. If you’re looking for a way to break into this opportunity or just put your own stamp on your WordPress theme, this blog is for you. Let’s explore how to use custom CSS in WordPress.   How to use custom CSS in WordPress: Directly in your WordPress admin panel: WordPress lets you add your own CSS in WordPress to an existing theme to customize its appearance and layout in the following way: Log into the admin area of your WordPress website Go to ‘Appearances’ > ‘Customize’ > ‘Additional CSS ’ TIP : When you use the custom CSS option in WordPress, your modifications are preserved in the event that you decide to switch to another theme and revert again.   2. Modify your CSS in WordPress through plugins: 1.SiteOrigin CSS: The main attraction of SiteOrigin CSS is the visual controls it provides while editing the CSS of your website. With a 5 star rating from 100+ users and 200,000+ active installations, the plugin seems very well-received by most users. Cost : None.     2.WP Add Custom CSS: This plugin lets you add custom CSS in WordPress selectively to individual parts of your website (such as posts,web pages, etc) or of course to all of it.   3. Absolutely Glamorous Custom Admin: Want to customize your WordPress admin dashboard? Use this plugin to tweak that CSS code. Use this plugin to tweak your admin area including the login page, menu, backend colours, add custom content like images and text and also the tweak the CSS. More Resources: If you look at nothing but the resources offered on these 2 pages, you’re good to go ! Know your sources Site Design and Layout CSS Generators: Resources to make web design a lot easier! If you think you need a little more help, check out this CSS tutorial from W3 Schools. We hope you found this blog on ‘how to use custom CSS in WordPress’ informative. Did you find using a plugin easier or the custom CSS feature in the WordPress admin dashboard? Let us know! Also, if you’re looking for a WordPress Hosting package, check out our WordPress hosting built on the cloud that is designed to deliver the maximum performance for your WordPress website.

How to Earn Money from Youtube Videos

In 2017, Daniel Middleton from the UK made more than 12 million pounds through his YouTube channel alone, making him one of the highest YouTube earners in the world. While it’s not easy and there are millions of YouTubers who make far less from the platform; reaching this number is very possible if you have your eye on the real prize – creating content that an audience loves. To help you get there, here’s a comprehensive guide to help you understand how to earn money through your YouTube videos. Learn: The several ways to earn money through YouTube How to optimize your videos How much money you can make Resources to help you strike gold The channel worth 12 million pounds! ———– How to earn money using YouTube: Create great content and generate a large following: YouTube allows monetization through its Partner Program (which we’ll talk more about later) for a channel that has 4000 watch hours in the last 1 year AND 1000 subscribers. TIP -How to ensure you meet this standard- Sharpen your saw! Focus first on creating great content and keeping the large audience that it attracts engaged. If you’re not there at the moment, don’t be disheartened. Most YouTube channels making money from the platform worked their way up for a considerable amount of time focusing first on putting out great content. Here’s a look at the top YouTuber right now. While you note the amount of money this channel earns, also note the date that it was set up. You can look at the entire list at socialblade.com TIP- Optimize your videos- You should also ensure that you optimize your videos for your content to help reach more people who search for content that matches your video. Similar to a website that you would optimize for a search engine, you need to optimize your video for YouTube (which is another large search engine itself). Research search terms or keywords for every video that you upload and feed that into your keyword tags, video description and video title. There are various ways to ensure you have the right keywords for your video: Note- YouTube (like its parent Google) is intelligent enough to detect inaccurate, inconsistent video descriptions. Attempting to scam YouTube could lead to severe penalties for your channel.   1-Type the content that your video is about into the YouTube search bar: This should give you some idea of what people are currently looking for with regards to your video 2-Take a look at the competition for a few of the keywords that comprise your content: You can accordingly decide which one you want to focus on more to attract that specific search audience.     3-Another tip is to look at the top video in the search results for each keyword: Take a look at their video titles and description and note what seems to be working for that particular video. You may find that they will not have optimized their videos at all but have risen to the top based purely on amazing, engaging video content.   4-Look through other keyword research resources such as ‘Google Trends’: Type your keyword into Google Trends and select ‘YouTube Search’.   Scroll down to look at ‘Related Topics’ and ‘Related Queries’ and switch between ‘top’ and ‘rising’ queries for more ideas. 5-Select the Video search option in Google: Another tip is to look at the video search results for your keyword in the Google search engine and note the videos that come up here. 6-Feed the keywords into your video description: Remember to include both short and long-tail versions of your keyword. Also try and ensure that the first 100 characters of your video description includes your keyword and is exactly what you want a viewer and YouTube to know about your video.   7-Check the video transcription: The transcript of your video also plays an important part in expanding your reach. Not just to ensure it comes up in related searches, but also to communicate accurately to viewers who are differently-abled in terms of their auditory senses and those who may find the accent in the video difficult to follow. While YouTube automatically transcribes your video, the bot is known to make mistakes especially when it seems to have trouble recognizing the accent of the speaker. It is much better to transcribe the video yourself to ensure it is 100% accurate. YouTube allows you 3 ways to do this as you can see below.   Earning money through YouTube – Method 1 : Ads:- Apply to join the YouTube Partner Program: The YouTube Partner Program will strategically place ads in or near your videos. As a YouTube creator, you will earn money based on how many ad views you receive. To join the program, YouTube asks that you meet the eligibility criteria of 1000 subscribers and 4000 watch hours in the last 1 year. Once you apply, YouTube reviews your videos to also ensure that your content does not contain: Copied content from other creators including music without rights or permission Crude/graphic, violent, dangerous, hate-filled, spam or misleading content To join the YouTube Partner Program- Go into the Creator Studio of your account Select Channel > Status and Features from the side menu Select Enable in the monetization box   Connect to your AdSense Account: Follow the instructions given in the next screen to connect your channel to your AdSense Account where you can earn money on ads that YouTube will place in or near your videos. It may take upto 48 hours for the connection to get activated. TIP 1 -Do not create an AdSense account directly through adsense.com but follow the instructions from within the YouTube monetization flow (as mentioned in the screen above). TIP 2- Make sure that the email address that you have used to sign into your AdSense account is the same as the one you have signed into YouTube with. Set your monetization preferences: As soon as your channel is approved, choose the kind of ads you want to run for your videos and also if you want all or individually selected videos to be monetized. The kind of ads you can choose to appear near your videos will be: Skippable video ads (5 seconds or less) Non-skippable ads (15-20 seconds long) Bumper ads (non-skippable ads of 6 seconds or less) Display ads (either at the top, bottom or at the side of the video) Overlay ads (semi-transparent ads on your video) Sponsored cards (like normal cards but presented as a teaser) You should then see the monetization icon next to your videos. However, if you see a yellow icon instead, it could indicate that your video is not suitable for advertizing or just for select ads and could receive just a few ads. NOTE- even if monetization is set for a video, an ad may not always appear. Ads are shown based on your video metadata and how advertiser-friendly your content is. Further, YouTube also tries to make sure that viewers aren’t bombarded with too many ads.   Earning money through YouTube – Method 2 : YouTube Red:- YouTube Red is the premium version of the platform which offers several benefits including ad-free videos. You will earn money from YouTube based on how often viewers choose to watch your video content. Unfortunately, YouTube Red is only available to select countries at the moment.   Earning money through YouTube – Method 3 : Exposure to big advertisers as an Influencer :- If your content is great and a hit with audiences, there will be a ton of brands who would love to partner with you to help create content for them (such as reviewing or talking about their products) especially if your audience profile matches their own. I’m sure we don’t need to talk about remuneration here. However, you will need to notify YouTube by selecting the check-box that says ‘video contains paid promotion’. YouTube will still run ads for your video but will filter out ads that conflict with the brand you are endorsing.   Earning money through YouTube – Method 4 : Merchandising! If your video subscribers are the ultimate fans, they will want to possess your own branded merchandise. There are a ton of YouTubers who do this really well – one of my favourite examples is ‘Cole and Marmalade’ (cat videos, of course!). Merchandise from their videos is used to support animal foster care. You can place links to your merchandize in the description. Even better, just this month, YouTube rolled out a feature that places merchandise links alongside your video. At the moment however, YouTube has enabled this is select countries only. image source – routenote.com As you can see, this is also a great way to drive traffic from here to your website or alternatively (if your website happens to generate more hits) to your YouTube channel. If you have a WordPress website, you could use the WP YouTube Live plugin to automatically detect live videos from your Channel and display it on your website.   Earning money through YouTube – Method 5 : Selling paid membership Just this year, YouTube is allowing creators (currently only in the US) to sell paid membership to their subscribers at $4.99/month for exclusive returns such as shout-outs in videos, special access to other videos and more.   Resources to help you strike gold: Learn and train through all of the following resources below to help get to the top of that YouTuber ranking list we shared from socialblade! Check out : The YouTube Academy The YouTube Help Forum YouTube Creators My blog on how to get started with video   We hope we’ve helped you learn how to earn money from your YouTube videos. Reports show that YouTubers are earning more than ever with time on a platform people just can’t get enough of!

5 Best WordPress Online Training Courses to Enhance your Skills

WordPress powers over 31% of the world wide web, be in the form of websites, blogs, e-commerce portals etc. and understanding it is important for the success of your WordPress website. There are several WordPress training courses online, right from learning how to use WordPress to developing applications for WordPress. Depending on your needs you can choose a course to enhance your WordPress skills. In this post, we’ll cover the top 5 websites that provide the best online WordPress courses to help you with WordPress. Lynda.com Lynda.com founded in 1995 by is a well-known leading online platform offering courses in various fields. Lynda.com’s massive library includes subjects like development, design, business, web, marketing etc. Among other things, it also offers a WordPress online training course in the web section of the module. Lynda.com has more than fifteen thousand video tutorials to help you learn. It is a responsive website that helps users study on their mobile phones with ease. It also has apps for Android, iPhone and iPad. As a user, you can switch between devices seamlessly. It lets you create your own playlist and manage the courses you want to watch. The videos are created in small segments, so they’re easier to understand. You can bookmark videos, skip chapters in a course as well as watch the entire course depending on your needs. Treehouse Treehouse is another professional website offering good courses for those in the web design and development domain. It also includes a WordPress online training course helping developers with HTML/CSS that would help them build dynamic themes, plugins and more for their websites. One feature of Treehouse is the ‘Techdegree’ they award learners which can help you secure a job. Treehouse usually has courses focusing on developers, covering a wide range of tutorials in the form of quizzes, workshops, learning objectives etc. Although it has well-tailored videos for their every course, it provides a 7-day free trial post which you can decide if you wish to continue further or skip the course. WP 101 Launched in the year 2008 WP 101 is a video tutorial that helps you learn WordPress online. It is a freemium course i.e the first week is a free trial period post which you can upgrade. It is ideal for beginners as well as WordPress professionals. WP101 certifications are licensed by GoDaddy, Liquid Web, WPBeginner, WooCommerce etc One feature of WP 101 is that it is up-to-date with WordPress and the plugins, so you get to learn the latest stuff. Also, the course can be accessed seamlessly from the desktop as well as mobile. WP 101 also has advanced courses guiding you to understand WordPress plugins like Jetpack, WooCommerce, Ninja Forms etc. WP Apprentice Launched by Kirk Biglione, WP Apprentice provides step-by-step guidance on WordPress. It guides you to learn WordPress online with the help of video tutorials. The focus of these tutorials is usually on business owners belonging to non-technical backgrounds so that they can excel in their online business. Some of the courses WP Apprentice provides are: WordPress Quick Start, WordPress Essentials, Business Website Blueprint etc Their WordPress Quick Start course is a free tutorial that builds up to the next courses should you wish to learn WordPress in detail One feature of WP Apprentice is that it only not teaches you basics of WordPress but also, covers the process of building an e-commerce website with WordPress WordPress for Beginners by Udemy Udemy is an online tutorial website that offers various courses right from development, business, lifestyle, photography etc. One of the courses it covers is WordPress. Each of its courses has different trainers and experts depending on the course you choose. Udemy offers a mix of both free and paid WordPress training online. One feature of Udemy is that each course has a rating attached to it, depending on the user rating learners can decide if a course is good for them or not It has a diverse variety of WordPress courses. Ex: WordPress for Beginners – Master WordPress Quickly to WordPress Theme development. Thus, this site caters to a bunch of people trying to find their niche The content offered is up-to-date and in line with the WordPress updates as well as the audio and video quality is good. Thus, helping the learner grasp things easily So here is our list of websites that cater to WordPress online training courses some are specific while other cover many courses. To conclude, each course is good and not-so-good depending on what you as a learner are seeking. However, with trial and error, you’re bound to find the best online WordPress course tailored for you. Once you’ve begun learning WordPress it is equally important to try it out yourself. The best way is to host your own WordPress website on a reliable and an affordable WordPress Hosting plan. After all the best learning happens when you apply the learning. Did you have any other courses that you would like to recommend? Post them in the comment section below. Till then happy blogging!

Understanding the Difference between Permanent HTML Redirects and Other Redirects

Shifting websites from one domain to another is a common scenario especially if users face issues with their existing domains. For example, issues like older websites with static backgrounds or GIFs, websites simply wanting to change the domain name, remodelling websites to be responsive, etc are fairly common. Though changing the URL of the website is a feasible solution, there is considerable risk involved in it. As a business owner if you plan any of the above, and your website has a good search engine rank or incoming traffic then this move could affect your business. In this article, we’ll be covering how to tackle this issue with the help of ‘redirect’ and understand redirects in detail. So what is Redirect? Redirect is a way of sending users and search engines to a different URL (Uniform Resource Locator) than the one requested by the user. Redirects help you in maintaining your website’s rankings without compromising on the existing rankings. Depending on the situations there are 3 types of redirects available: 301 Redirect 301 redirect is also known as ‘Permanent Redirect’ and is the recommended redirect for SEO purposes. This redirect is used when users decide to move their URL from one to another. In simple words, the website is shifted to a new location. The key benefit of using this redirect is that it not only redirects the user to the new URL from the old one but also, redirects traffic and rankings. This is by far the friendliest redirect passing over 90% of the link juice. 302 Redirect 302 redirect is also known as ‘Temporarily Moved Redirect’. Even though the search engine redirects users to the new URL, it doesn’t remove the old URL from its search results. Since the page isn’t replaced the search engine creates a new index for the new URL thus resulting in a new ranking. With 302 redirects the old ranking doesn’t get transferred to the new URL. This is useful in case of a temporary move wherein you wish to retain the ranking of the old URL. Meta Refresh Unlike the previous 2 redirects, Meta Refresh operates at the page level instead of the server level. Meta refresh is usually used when a website wants to redirect their users to a different page within 5 to 10 secs of the user landing on the current page. For example, you must have seen this message on websites: ‘You’ll be redirected to the main page in 5 secs, click here if not redirected.’ This is a meta refresh. This is the least recommended from the SEO perspective. Reasons When to Use Permanent Redirects: As a website owner, maintaining the ranking and popularity of your business website is very important as building it requires time and effort. However, there are times when you don’t have an option and need to switch to a new URL. Here are 4 reasons when you can set up permanent redirects on your website: When you decide to remodel your existing website structure, it might result in duplicate pages. Having duplicates might lower your website ranking. The best way is to disable one page and redirect it to the newer version. When you decide to merge two or more different product pages into one single page. If you want to change your domain name and migrate to a different one, you can set up the permanent redirect so all the traffic can be redirected from old to new URL. Should you delete a page permanently and are unable to remove it from Google or search engine indexes, it would result in a 404 Page Not Found Error page. This can reflect badly on your website and impact your website ranking as this would load every time a user visits that page. Redirecting it is a better option. Setting Up 301 Redirects: Windows Based Websites: If your website is hosted on the Windows server, you can set up permanent redirection via IIS (Internet Information Services). Here is the official Microsoft guide to help you in the process. Linux Based Websites: To set up 301 redirects on your Linux hosted WordPress site, you can either use a plugin or add the following code to your htaccess file via FTP.Apache RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://www.yoursite.com/$1 [R=301,L]NGINX server { listen 80; server_name domain.com www.domain.com; return 301 https://domain.com$request_uri;} Note: This is only for WordPress websites Conclusion: Use 301 redirects with caution as redirecting several pages to a single location can be a red signal to Google, and it might consider this spamming. The end result will be that your page will get penalized or banned. If you need to redirect, set up different redirects and follow proper protocols for setting the page and you’ll be sorted. If you have any queries or suggestions, please feel free to drop your message in the comment box below.

Getting More Than Just Ranking from Links

We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What are backlinks? A backlink is an incoming link from one site to another. They are important for SEO reasons because they pass “link juice” around, which gives your website a vote of confidence in the eyes of Google. The more juice you receive, the higher you’ll rank. Why is this so? If Google sees that lots of sites are linking out to yours, it automatically lends you more credibility. As a result, Google has a reason to rank you higher. It sounds like pretty simple stuff. Let’s see what other benefits links have for your site. More referral traffic “I’m already getting lots of traffic,” you might protest.The thing is that referral traffic generally has a low bounce rate. This is worth noting because the traffic that comes from ad campaigns, such as AdWords, tends to have a much higher bounce rate. Why does referral traffic have a lower bounce rate? It’s because traffic is coming from trusted websites who are linking out to you. The visitors on those sites are already clearly interested in your niche and are clicking the link to find out more. Moreover, the more traffic sources you have, the better things are, right? Totally. Links position you as an expert People will find it hard to buy from you until they trust you and see you as the expert in your field. If they see your rival as the expert and not you, they’ll buy from your rival instead.It’s all about using content marketing to position yourself as the go-to voice that customers listen to and trust. The problem is that positioning yourself as the expert is tough. Who’s going to listen to you if no one has heard of you? This is where backlinks come in. If you can post on an influencer’s blog as a guest writer, you can link back to your own website while using your guest blog post to position yourself as an expert at the same time. What does this mean? More and more entrepreneurs and companies are using guest blogs to secure precious backlinks from authoritative sites that link back to their own site. As a bonus, the fact that they’re posting on an authoritative site means that a new audience will find them — and trust them. How so? If the audience already trusts the website, they’ll trust the websites judgement when it comes to guest bloggers. If you can secure a guest blog on an influencer’s site, you’ll have a whole new audience who are ready to listen to what you’ve got to say. All of a sudden, you’re converting people independent of your SEO efforts. Links let you build new relationships Link building should also be known as relationship building because that’s essentially what it is.See, when you try to secure links from websites, you can’t just say “Bro, gimme a link.” Instead, you have to take the time to build proper, lasting relationships with influencers. This means taking the time to engage with them, talking to them and even offering them free stuff. Don’t just ask “What can you do for me?”; think about what you can do for them. When you make that initial contact with them, be personable and friendly. Start by engaging with their posts and work up to the initial first message or a cold email. Inject a bit of humour in there and don’t be too “salesy”. The stronger your relationships are with influencers, the better the opportunities that subsequently arrive will be. If you can build a long-lasting relationship with an influencer, there’ll be many more chances to secure more links, more traffic and more sales. Promotional opportunities Sure, links are good for ranking, but a good ranking isn’t a surefire way of boosting sales.In fact, the link itself is a great way to promote your brand and secure more sales there and then. For example, if you sell an app and write a guest blog for a related website, you can include a link to your app (if the website allows this) right there in the article. Let’s say you sell an app that helps people create logos for their brands. So you decide to write an article about the challenges of building a brand. In the article, you can include a section on logos and link it to your app. Bingo. Here are some ways to earn more links: Write awesome content No self-respecting blog is going to let you write for them, let alone link out to you if your content is poor. Anything you write for a blog must offer value to the community, and it must be share-worthy. Moreover, it needs to go some way to position you as an expert in your field. Reach out to influencers Identify the influencers in your niche, and then work out a plan as to how you’re going to attract their attention.The easiest thing to do is to engage with their posts on social media before direct messaging them. Cold email is an option too, or you could just pitch directly to them with an idea for your blog. Identify backlink opportunities More than anything else, you need to know where to find the best backlinks. The last thing you want are low-quality links that’ll get you punished in the SERPs.Invest in a tool that will spy on your competitors and who they’re getting their backlinks from. Then, reverse engineer what they’re doing and secure links from the same — or similar — sites. As you can see, links are very important, and not just for SEO reasons. It’s key that you start seeing this as a chance to build relationships and use backlinks to position yourself as an expert in your niche. Once you’ve done this, your customers are yours to keep.

New gTLD Report – June 2018

We have completed the first half of the year and the second half holds some interesting prospects for new gTLDs. But before that, here’s the report for the trending new gTLDs for the month of June. With 51% of the total share of new gTLDs registered, .XYZ continued to hold onto the top spot. Continuing the trend, .TOP was also able to hold onto its second spot. The month of June had a few new gTLDs like new-entrant .ICU and .WEBSITE climbing up to the top 5 list thus displacing a couple of them that have been consistent for a while. Despite having launched late May, .ICU secured the third spot among the trending new gTLDs – quite the surprise! Here’s a precise summary of the top 15 domain extensions for June: New gTLD Report – June 2018 Infogram   *Registration Numbers Facilitated by ResellerClub .XYZ: It was the total number of registrations in China that sent the sales for .XYZ skyrocketing in the month of June. Besides this, .XYZ also witnessed a fairly good number of registrations globally. However, .XYZ did have a huge decrease in its sales as compared to the previous month. This new gTLD was running at a promo price of $0.99. .TOP: With a promo price of $0.99, .TOP was able to grab 19% of the total share of new gTLD sold which was comparatively greater than the month of May, thus indicating a steady growth in this new gTLD month on month. .ICU: This new gTLD was launched on our platform during the month of May and in just a period of one month, it was able to climb up to the third spot with an 8% share. Sales for .ICU shot up as it was being sold at a promo price of $0.99 that led to a large number of registrations for this new gTLD in China. .ONLINE: This Radix gTLD which had previously secured the third rank has moved down a rank with a 17% decrease in its overall sales compared to the month of May. Along with .XYZ and .TOP, it was .ONLINE that was able to retain its spot in the top 5 list in June with a promo price of $6.99 .WEBSITE: Although consistently being a part of the top 15 list, it was during the month of June where this new gTLD was able to break into the top 5 position by grabbing  2% of the total share of new gTLDs registered. Sales of .WEBSITE saw a 304% jump in June, which was huge for this gTLD. This new gTLD was being sold at a promo price of $0.99 Despite a 6% spike in its sales, .SPACE was unable to retain its spot in the top 5 and thus moved down to the sixth position. Similarly, .SITE which did grab a greater share than the month of May, was also unable to retain its third spot. It was .DESIGN and .GLOBAL performed really well in the month of June with a promo price of $ 5.99 and $12.99 respectively. Check out our exciting domain promos coming up during the month of July: Help transform your customers into entrepreneurs with a .CO at just $8.99 Get a .ME domain at $1.99 and help expand your customers family name and business. Reach out to the community of designers with a .DESIGN at just $5.99. Help your customers explore their business possibilities around the world with a .GLOBAL at just $12.99. Now, that you know what’s trending and what’s not,  check out all our domain promos here and get the right one for your customers.  

Most Common WordPress Security Issues in 2018

WordPress is one of the most used Content Management Systems (CMS) in today’s day and age. Websites find it easier to not only navigate the system but also run their websites seamlessly with Managed WordPress Hosting as their chosen hosting. However, like every other system WordPress too is vulnerable and not completely secure when it comes to attacks. In this post, we’ll talk about the common WordPress security issues in 2018 and how to deal with them. Why is WordPress Security Important? Taking care of your website is of utmost importance as lack of security could mean trouble for your website. WordPress is leading in terms of powering over 31.1% websites all across the globe and has a net share of 59.9%. Irrespective of the platform as per statistics, more than fifty thousand websites get hacked on a daily basis and WordPress websites are one of the targeted platforms by hackers. Source: W3Techs Here are three reasons why WordPress security is important: According to WordFence, “Hackers attack WordPress sites both big and small, with over 90,978 attacks happening per minute.” Hence, installing various security mechanisms for your website is crucial else your website can be compromised. If you run an e-commerce or a professional website you need to be concerned about website security. If your website isn’t secure your customers may be skeptical about browsing and using your website. This could lead to reduced traffic which would, in turn, drop the customer count and eventually affect your business. As per Google Chrome 68 update, websites that are not secure will be ranked low in the search engine. This will affect your SEO, as well as, customer count. Now that we’ve seen the importance of a secure website. Let us see, the 3 common WordPress security issues that a WordPress website faces and ways to overcome it. Attacks and Injections WordPress as a platform doesn’t limit the login attempt by any user wanting to sign in on your website. Thus, it is vulnerable to the Brute Force Attack. A Brute force attack is an attack wherein a hacker/bot repeatedly keeps on entering passwords against usernames until the right match is found. This attack is both simple and exhaustive in nature. Even if the hacker doesn’t gain entry to your website, chances are your service provider might suspend your account leaving your website down. For example, if you’re on a Shared Hosting plan, a brute force attack can overload the system compelling the host to suspend your website. Apart from attacks, WordPress is even vulnerable to SQL Injection, Cross-Site Scripting (XSS) attacks. In case of SQL injection, it targets MySQL database to gain entry into websites and WordPress uses a MySQL database. Access to the Sensitive Files If a hacker gains access to sensitive WordPress files content then they can exploit your website. Your WordPress website’s PHP code is the one that can be targeted to gain access to files. Usually, hackers gain access to your files by means loading files remotely by means of themes or plugins. As PHP enables themes and plugins to run on your WordPress platform. Once the hacker gains entry to your website they can modify your wp-config.php files that are used during WP installation. Malware Another type of security issue that a website can face is a malware attack. Malwares gain unauthorized access to your WordPress website and infect your system. Some of the malwares that WordPress is susceptible to are Backdoors, Malicious redirects, Pharma hacks and Drive-by downloads. One of the most common ways a malware can infect your website is if your WordPress version is not up to date. Having seen the common security issues, let us now see the ways to secure your WordPress website. Keeping WordPress up-to-date: Always keep your WordPress version up-to-date. This is so because WordPress security team update their security and vulnerability flaws so as to keep hackers at bay. The current WordPress version is 3.9 Installing Security Plugins: Installing reliable security helps ward off hackers and keeps your website secure. There are some plugins that even limit login attempts this would not allow Brute Force Attacks. Check out our post on some of the top WordPress security plugins. Also, make sure to download plugins from authentic trustworthy sources only. Quality of Hosting: Poor quality hosting service can also make your WordPress website less secure. When choosing your hosting provider make sure to research them by checking their reviews. At times, Shared Hosting can be an easy target as it has several websites hosted on it. One of the options you can explore for hosting is WordPress Hosting, as it specifically caters to WordPress websites. On a whole, WordPress security issues are sensitive and websites can come under attack. However, as a website owner, you should try to keep your website secure by following the above-mentioned points. This helps to keep your website secure by minimizing the vulnerability. Having stated above the importance of quality hosting, our WordPress Hosting has recently been reviewed by Tryootech.com. Do check out what they have to say about us. Lastly, if you have any queries or suggestions, please mention them in the comments section below.

Does Writing Impact UI

We are surrounded by writing be it in the form of news bulletins, articles, emails, listicles etc. both in the physical and virtual world. It is in this regard, that messages need to be universally understood by everyone irrespective of who is reading them. In this article, we’ll discuss if writing impacts UI and also touch on how to curate your content so that it helps in the growth of the brand. Importance of Written Language in UI Content and web design always go hand-in-hand. And as the saying goes, ‘content is king’. When we talk about UX or UI we are talking about everything on the website – the images, the page design and yes, the content! The more engaging and user-friendly the content, the more readers would be interested in spending time on your website. Good content thus is vital as it can take you and your brand places. However, oftentimes we forget the basics and end up writing stuff that sounds better in our heads than it does on paper! Below is a list of 5 things to avoid for a better UI: Use of Jargons Jargons (or confusing complicated words) increase the risk of users losing interest in a website. Words used should be clear, accurate and precise as they can either build and break the brand.One of the most common places where web developers or designers tend to overlook this is the error message/page that pops up whenever a page isn’t loading or a file is missing. A quick tip would be to re-read the message from the perspective of a layman who doesn’t understand technical words and can get confused if things are not explained well. Below is an example of jargon used in a message and a better way of explaining too: Error Message with Technical Jargon Error Message Explained in Simple Words For more ideas on how to avoid jargons on errors messages and pages, you can refer to this post. Long Wordy Sentences Writing a long sentence doesn’t mean that a user will stop and read. On the contrary, he/she might simply skip reading. It is very important to keep sentences short and concise. This keeps the user engaged and at the same time provides important information upfront.In most cases, it’s not necessary to describe every detail in the first interaction. It’s better to reveal increasing detail about features when the user explores them and actually needs the information. A good thumb-rule is to put yourself in the customer’s shoe and analyze if the content is really relevant or you can do away with a few details. Force yourself to focus on what is absolutely relevant and convey that as clearly as possible. For example: Wrong Sentence: Send and receive money in a hassle free way with the use of Western Union. All you need to do is create an account and pay with credit or debit card, cash or Apple pay. Recommended Sentence: Transfer funds to anyone across the globe with Western Union. It’s fast and simple. Skip Unnecessary Punctuation Written words stay longer than spoken ever can! And so it is important for you as a website designer to avoid extra punctuation so the reader can scan the text easily. The correct usage of punctuation helps in effective communication thereby reducing confusion. Hence it is advised to avoid using periods, colons etc. especially in body text and labels.A quick tip: If you need to use periods use them in longer sentences or sentences followed by links. For example: Source: Material Design   Capitalization Remember those days when in school the teacher wrote in ALL CAPS on the blackboard. Oh! how distracting it used to be. The same is true with websites. Capitalization can hamper the customers reading experience and might make either skip the page or the website altogether.By common behaviour, we try to use capital letters when we wish to impose either our wants or demands on someone. Not only this, but it also affects the reading quality as the words seem jumbled up. A quick tip is to use sentence case. This looks more pleasing to the eye and is also easier to read and understand. An example: Lack of User Focus A lack of focus on the user makes the website less user-friendly and more product-centric. As a website owner, your priority is to make give attention to the user, for they are your potential customers. Imagine, if John F. Kennedy was a web designer instead of saying “…ask not what your country can do for you—ask what you can do for your country” he would say “ask not what the customers can do for you—ask what you can do for your customers.” For example: Wrong Sentence: Your complaint has been registered. It will be reviewed internally and we will get back to you. This sentence doesn’t tell what you’re doing for the customer. It’s ambiguous and gives no specific information to the user about the issue at hand or the resolution process. Recommended Sentence: We’ve received your complaint and assigned a support executive who will get in touch with you within the next 4 hours to help resolve the issue. Conclusion: Just like we follow a minimalistic design approach to minimize clutter, it is equally crucial to follow a focused and clear content strategy on the website too. A clear, simple and direct approach to writing can be easily processed by users and in most cases motivates them to explore more. If you have any comments or suggestions, feel free to drop them in the comments section below.

4 Ways to Create Better Marketing Campaigns with CRM

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in the same situation. Create better marketing campaigns with a CRM. Yes, you read it right; A CRM! CRM is for marketers too Most people have the misconception that Customer Relationship Management software is just for sales professionals. This thinking needs to change. There is more clarity and less confusion when the marketing and sales team use the same tools and data. CRM is a powerful tool that can strengthen your marketing strategy. It is a wellspring of information that helps you identify the right target audience, creating channel-specific campaigns and generating quality leads. Moreover, with marketing automation in CRM, you can streamline and optimize a wide spectrum of marketing tasks. Increased automation will help you in improving your email marketing for attracting more attention. Let’s delve deeper and see- How can a CRM software help in creating better marketing campaigns? Below are four main areas that you can improve with a CRM software for creating better marketing campaigns: Focused targeting Most of the marketers concentrate on creating and conveying an impactful brand message. Your efforts are futile if you are not approaching the right prospects. Therefore, you need to consider breaking your customers into small groups for focused targeting.However, digging into a large pool of data is an irksome task, isn’t it? Well, you can avoid such clutter with a CRM where all your customer information is systematically streamlined in one place. With this data, you can understand their buying patterns and preferences. It helps you identify potential prospects worth pursuing. This will save your time and efforts as well as help generate leads that can convert. Create segments Marketers can easily group customers together based on their common interest, traits, requirements and previous purchases. Instead of focusing on the requirements of the entire market it is better to segment customers by defined criteria. This is possible with a CRM that allows you to create identifiable segments which adds clarity while performing various marketing activities. CRM gives you a more holistic view of these specific groups to understand them better.For example, If you are a product manufacturing company with different product lines, you can ease your work and avoid confusion by creating multiple sales pipelines for different industries. You can further bifurcate contacts by the price range and functionalities to gain more clarity and cater your target audience with personalized emails. Also, you can cross-sell your products to other groups of audiences and track campaign performance directly from CRM itself. You can gain a better knowledge of their likes, dislikes, and recent activities. Target those specific traits and characteristics while creating your marketing campaigns. Customers pay more attention to such messages as they can relate to it, so this increases the chances of positive responses. Personalized marketing content Personalized content is more relevant and better perceived. Customers react quickly to such content. 87 % of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.With a CRM, marketers can know exactly who their customers are and what are their requirements. Once that is figured out, it becomes easier to personalize the content and target the specific needs of the customers. Instead of generalizing the content with “Dear Customer” or other similar terms, marketers can address the customers by their name. With the software, you can even tailor other details like their gender or the company they work for. Better accountability Since a CRM has a reporting functionality, it becomes easier to track the effectiveness of your marketing activities. You can understand which marketing campaigns were successful and where you need to put in extra efforts.It helps marketers make better decisions and build more effective strategies to improve response rate. A CRM also gives you the flexibility to customize the reports as per your specific business requirements. So, you can get the exact information you need. Moreover, once you set a process for tracking and analyzing data, you will be able to create reports more quickly. Concluding thoughts CRM marketing is the best way to reach your ideal customers in less time. A CRM software improves not only your marketing campaign but also your sales. It is the best solution for both; your marketing and sales team. There is more transparency between the teams, and they can work more efficiently to fulfill the common goal of increasing the revenue of the company.

Importance of Secondary DNS

If you have waited with bated breath for your school or college results, you must have also noticed that the institution generally provides more than one link to view the results and this, of course, makes you less nervous! The simple reason being if one link doesn’t work you can always use the other links. This facility of multiple providers is basically called Secondary DNS. But then what is DNS in the first place? Domain Name System or DNS (or servers) is basically an internet service that translates domain names into IP (Internet Protocol) address. As IP addresses are numerical they are complex to remember. However, domain names being alphabetical they’re easy to remember. For example, www.example.com can translate to IP address 198.111.121.4 Now that we have a fair sense of idea on what DNS is let’s understand what Secondary DNS means. What is Secondary DNS? When an organisation uses multiple service providers to host their primary DNS information, it is called Secondary DNS. In our above example, when an institution uses multiple links to hosts results of an examination it is using secondary DNS to host its primary DNS information. In a nutshell, if you have 4 sets of nameservers answering queries, if one is down then the load is shared amongst the remaining three. Once the first nameserver is up and running, the load will once again be divided between the four of them. Advantages: Better customer experience – Due to the availability of Secondary DNS the load on the primary DNS gets reduced and customers have a more seamless experience accessing the servers. Good back up – Secondary DNS always acts as the best firefighting mechanism when the primary DNS is down or out of order. The other servers can still work, although with an increased load on them. However, this is better than having a complete blackout of the entire server until the primary DNS is up and working. Round Robin Resolving – This is a process when the server provides a different server on account of Secondary DNS every time a user accesses the server. This helps as a load-balancing act. Configuring Secondary DNS Secondary DNS can be used by websites that have a high inflow of traffic that might result in the primary DNS server going down like the ones that run discount sales, declare examination results, etc. Since they are dealing with customers it can mean a loss of both money and customers. Configuring secondary DNS is a safe option for such websites. Now that we’ve seen the kind of websites that might need secondary DNS, let us see, where can one find secondary DNS when you’ve hosted your website with us. Hosting services by ResellerClub don’t require setting up secondary DNS explicitly, as it is pre-configured. What this means is: Consider, you have four nameservers, one of the nameservers will be configured as a primary name server whereas the other three name servers will be configured as Secondary for backup purposes. As seen from the advantages above, there is no difference between a primary and a secondary DNS as Round Robin algorithm is used to resolve the name server records of a domain. Usually, the first nameserver listed is primary followed by secondary. However, there is no set rule for this. You can refer to this post to learn how to manage and set up the nameservers for your domain. Or you check out this video to learn how to manage DNS Records for Nameservers Conclusion: Thus, a Secondary DNS proves to be a good backup for any organisation so that there is continuity in service. It provides a good consumer experience as the consumer doesn’t face any glitches in case the primary DNS is not be working. Much also depends on the quality of the service provider of a secondary DNS. If one owns the DNS one should ensure that the quality is maintained. A compromise on the quality of secondary DNS is worse than having a good quality primary DNS. So quality is the king. Lastly, don’t forget to leave a comment below if you have any questions or suggestions.

What is Gutenberg Editor on WordPress? Pros and Cons explained

We all await the change WordPress is bringing to us with the Gutenberg WordPress Editor! It is the new core element in WordPress. “The goal of the block editor is to make adding rich content to WordPress simple and enjoyable.” – From the Gutenberg plugin description on WordPress.org. The latest version of WordPress has a visual editor that has been standard for years. Writers in today’s day and age expect a refreshing experience on the platform. This led to a team working behind the scenes to introduce something that every WordPress user wanted, a new editorial system – Gutenberg Editor. The goal was to make WordPress enjoyable and easy to use for everyone. A change like this was a long time called for and has many pros and cons. Let’s dive deeper to understand more about the Gutenberg editor. What is the Gutenberg Editor? Gutenberg is an editor for WordPress. It was named after Johannes Gutenberg, who was the inventor for printing press 500 years ago. Liked we mentioned earlier, the goal is to make WordPress a simple platform to use. The current platform requires us to use shortcodes and HTML to get work done. However, the internet has evolved from the time WordPress was created, which came with increased popularity for content block style of writing. Meanwhile, WordPress has come up with many visual editors like Elementor, Beaver Builder etc., but is now incorporating its own ‘content block’ editor soon in the name of Gutenberg. We can be fair and say that this software is still in the developing phase. The hype makes us all curious about what this change is all about. Pros of Gutenberg Editor This is mainly built to allow easy content blocks. It now allows theme developers to create easier paths for themes that support content blocks site. Unlike visual editors like Elementor or Beaver Builder, the Gutenberg Editor would support such layouts in a simple fashion. This will reduce site load timing by eliminating bulky content blocks. Gutenberg Editor will encourage users who want to change themes. Themes like Divi have content block inbuilt which makes changing themes complicated. Themes that do not support content block will also be compatible with the Gutenberg editor without any changes. This means that a theme of your choice that doesn’t hold an option of a content builder will now offer one without any third party installations. The other benefit is the compatibility it has for mobile devices. A lot of content block plugins don’t work well enough on devices. However, the Gutenberg editor throws an excellent technology for the desktop and devices. The same functionality and work are now supported on mobile devices as well. Cons of Gutenberg Editor WordPress has been perceived to be complicated for the beginners. The biggest drawback that could arise is the adaptivity to the change. The second issue is with certain plugins. Plugins use custom meta boxes that are not compatible with WordPress. Plugins like Yoast SEO take advantage of these meta boxes. However, the extended settings panel solves this issue for plugin designers, yet the large chunk of toggle boxes could make it difficult for users to look for the meta boxes they need. Gutenberg is a major challenge for plugin developers. WordPress will offer a plugin to restore the previous version of the editor. But the rollout may not be smooth. This impacts the users as well as ratings for Gutenberg plugins which are 1 out of 5 stars. It also does not support responsive columns. To get the column feature, usually, we see people using visual builder plugins and short plugins. But it’s high time columns be integrated into the platform. Gutenberg Editor – currently a Plugin At this moment, Gutenberg Editor is only a Plugin to any WordPress site. One can download it from the WordPress Plugin Directory. It is updated on we weekly basis with additional features. This is in beta phase and needs to be used with care. You can install it on the WordPress version 4.8 to use it. The latest version of Gutenberg Editor can be found on the WordPress dashboard in the tab “Add New” plugins. However, it is recommended to install this on a test site. Conclusion One of the bright sides of WordPress as a platform is that it is constantly evolving. WordPress focuses on sprucing up its main features. The Gutenberg Editor feature is undoubtedly the most awaited. The WordPress development team has worked to give us a better experience with the platform making it simple and enjoyable. WordPress has released a beta version as a plugin for developers to test this. We are sure the final version will make lives of WordPress Hosting users far easier with a fresh experience!  

The Google Chrome 68 Update could Affect your Business

Google will be updating the Chrome web browser to Google Chrome 68 this July to explicitly flag websites that are secure and not secure. We’ve covered this in a blog post earlier but let’s take a deeper look. How does this impact your business? Web security has always been important and through the updated Chrome browser, Google aims to create a safer environment on the web. How? By flagging Not Secure websites. This could definitely have a negative impact on your business. Customers will be weary about transacting on a website that’s unsafe. Google Chrome 68 will now flag websites as Not Secure if they’re not encrypted. With a Not Secure site, visitors, sales, sign ups, purchases and business could all drop. 2. Google will start prioritizing websites that are secure at the top of the search engine results page. Therefore, websites that are not secure will rank lower and your customers will have a hard time looking for your website. How can you make your website secure? Encryption. Encryption is a mathematical process of converting data into a code to prevent unauthorized access. The number of bits forms the size of the key. Bits can be 40-bit, 56-bit or 256-bit. The larger the bit, the stronger is the encryption. A digital certificate like SSL (Secure Sockets Layer)  is a technology that establishes an encrypted link between a web server and a browser. With SSL, your website is secure as information is encrypted, preventing access to hackers. A digital certificate on a website activates a padlock and the HTTPS protocol which allows a secure connection from a web server to a browser. With an SSL certificate on your website, customers feel confident sharing personal data and making transactions. The ResellerClub Advantage In keeping with Google’s aim to make the Internet a safer environment, we at ResellerClub will be offering free basic SSL to help your business and customers and we are in the process of making this available across our platform. Please be sure to look out for our detailed communication regarding this in the coming weeks.

Cloud Backups: Explained

Today, no one in their right mind would rely on just local backups. Further, considering the amount of content even an average blog would contain, it might not be practical. For most issues that could compromise data and content today, cloud backups are the answer. What is cloud backup? This blog will attempt to answer all your questions. First, what is the cloud? The cloud refers to services that run on the internet and not locally on your computer. That infrastructure is comprised of a collection of servers that make up the cloud. When you take a cloud backup, it involves sending a copy of whatever data you wish to secure, to be stored in a system independent from its source network. What data do you want to backup? There are numerous online services that help you easily backup any kind of data to the cloud -from your website to your computer system files. Why should you backup your data? In the online world today, even with all the security tools available, ensuring that your website is 100% secure can be quite a challenge. A must-do in this environment is to take continuous backups of your website data. This will ensure, that in the event that your website is attacked or taken down, you can immediately restore it from your backup reserves to ensure business as usual. Backing up your data helps prevent: Data loss from website or computer system Disruptions in the functioning of your website Now, at least for personal system backups, some of you might be thinking of external hard drives or even USB drives. The key word or advantage that Cloud Backups have over any of these options is its ‘independence’ and ‘easy accessibility’. Storing backups in the cloud ensure that your data is stored securely at a location away from your current computer system and environment and is also easily accessible at any time and from any device. Why can I not just use free Google Drive and Dropbox accounts? Do not confuse these services with file systems in the cloud such as Google Drive or Dropbox as the protection offered is quite limited and is not meant to backup massive amounts of website or system content. How to backup to the cloud? 1. Cloud backups for your website: There are several backup options available online. As part of the Cloud hosting industry, ResellerClub recognizes the importance of website backups and of offering our customers comprehensive solutions for their online businesses. With this in mind, we offer one of the best solutions in the market – CodeGuard. CodeGuard backs up your data as frequently as you want and secures it with the highest standards in the industry. Let’s take a look at how to backup your data: Connect your website to CodeGuard’s servers (via FTP, SFTP, URL, WordPress plugin, IP, SSH, etc) Set your backup preferences That’s it! CodeGuard will automatically start backing up your data, After the initial backup, CodeGuard will only backup changes that are made to your website content (making each further backup faster and taking up less storage space). If CodeGuard detects any changes in the content, it notifies you immediately. The bonus point about CodeGuard backups are how securely your data is treated. CodeGuard backups of your data are treated with AES (Advanced Encryption Standard) 256-bit encryption, which is an industry standard and is stored in the Amazon Simple Storage Service (S3). 2. Cloud backups for system data: Again, several options for system backups as well. A few that work pretty well are Backblaze, IDrive and Acronis. Backblaze offers unlimited backup for all your data except for temporary files, applications and your OS, while IDrive lets you backup your data with upto 2 TB of storage for several devices in 1 account. Acronis creates dual backups i.e to the cloud and on your system so that you have both on-site and off-site availability. Best practices today- Hybrid backups- In the cyber world today, you can’t be too careful. A best practice today is to store your backups both locally and in the cloud. Also, as most backups are for issues that occured in the previous 24 hours, local backups of a day of data should be doable by most companies. We hope this blog helped you discover what a cloud backup is and how to take a backup to the cloud in an easy and efficient way. Have you been backing up your data to the cloud? What tools do you use? Let us know in the comment section below.

WordPress SEO Tips

In choosing WordPress as your SEO platform, you have made a wise and great step to successfully marketing your website. WordPress has several in-built features that enhance the SEO capabilities that even those with no technical background can implement to optimize their website. In this blog, we’ll uncover WordPress SEO tips that include some features within WordPress that you may not have noticed that could help enhance your search engine rankings. Setting your url structure within WordPress: A url that is more understandable with the right keywords from the content on your webpage will have higher value than one containing the date and number of the post on your page. Set your url structure here: Log into your WordPress admin panel and go to Settings>Permalinks (what does permalink mean? Permalinks are urls that do not (and should not change)   Categories and Tags: WordPress allows you to classify your content by placing it in categories and assigning tags to each post. This helps readers find the right content they want to read, easily and quickly and helps search engines determine the structure and content of your website.   Headings: Our 3rd WordPress SEO tip is about ‘headings’. The right heading tag is critical for search engines to know what the main content on your page is about. WordPress lets you easily add the right heading and subheading sizes to your content in its editor. Post Comments: Comments to posts on your website (if the content section is one that accepts comments) is an indication of an engaging website. However, if spam is passed through your comment section, it can have negative implications for your search authority. A popular WordPress plugin to prevent spam is Akismet Anti-Spam.   Plugins: By far the best SEO plugin for WordPress is the one by Yoast. Used by over 5 million people around the world and with a huge 5 star review, you can safely trust this plugin to do its job. It offers a range of useful functions to cover the search engine optimization of your website such as; Keyword optimization Setting canonical tags to avoid duplicate content Suggestions for internal links to other parts of your website Advanced XML sitemaps Integration with the Google Search Console that enables you to see how your website performs and to fix any crawl errors Apart from Yoast, there are a ton of other helpful WordPress plugins to optimize the performance of your website.   6. Images: Images that are not optimized can considerably slow down your website. Use Google’s page speed tool to analyse your website. The tool also offers optimized versions of your images, CSS and Javascript for you to download and use.   Prevent malware: This WordPress SEO tip focuses on security. Google blacklists websites that are infected with malware. Secure your website with anti-malware tools such as SiteLock which scans websites daily and eliminates any form of malware it detects.   Install SSL certificates: Users actively look for a sign of a secure website before transacting. Not having the green padlock in your browser search bar or a https web address can have negative consequences. Plus, Google actively displays a warning message to users who try and access your website if it does not have a SSL certificate installed. This will lead to a drop and website traffic and consequently search engine rankings.   Ensure website Accessibility: What do we mean by an accessible website? An accessible website is one that is designed and developed for EVERY kind of user- those perfectly and differently abled, those who have aged and have decreased visual, auditory, cognitive and motor abilities, those in areas with poor internet coverage and also those who are temporarily disabled/injured. What is the connection between websites that are accessible and SEO? Websites that are designed and developed to be accessible are also simultaneously SE0-optimized. I’ve written extensively about how you can do this here. Website speed and performance – uptime Our last but important WordPress SEO tip is about improving website performance. How fast your website loads has a direct impact on your search results. Users expect websites to load within 3 seconds and are very likely to abandon the site for another if it doesn’t. While speed can depend on a host of factors such as images, videos, etc., your web hosting company has a large part to play there. We, at ResellerClub, offer advanced caching tools and a CDN with our WordPress Hosting package to help better serve your WordPress website.   We hope our list of WordPress SEO tips helped you uncover newer insights into how best to optimize your website for search engines.

The best blog platform for making money: Blogger vs WordPress

  Which blog platform is best for making money? Does a platform really matter when it comes to monetary benefit? This blog will break down the first step to making money with your blog- choice of blog platform. If you want ideas and tips on how to make money from your blog, check out our blog post on ‘How to start a blog and make money’. To start with, we should clarify that when we talk about ‘WordPress’ here, we mean wordpress.org and not the free wordpress.com. If you want to know more about the difference, refer to our post on this topic here. Blogger vs WordPress- Technical Knowledge required- Blogger is designed for anyone with little to no technical knowledge to use. WordPress, while not difficult, requires a short time to get the hang of doing things in the backend. WordPress also offers thousands of ready-made website themes and templates (over 3200) along with plugins and scripts to get your website running and functioning efficiently in a jiffy. Only extreme customizations to your website theme, for example, would require some web development expertise. Plus, there are a multitude of resources online to help you get up and running with WordPress. As a testament to this, the WordPress platform powers about 30% of websites on the internet. Set up costs- Blogger is a free service. You can start your blog without having to pay for a domain name and your account is free as well on the Blogger platform. You can however buy a custom domain if you want one. WordPress, on the other hand, requires you to use a web hosting provider to host your WordPress website. The cost for this depends on several factors from your web hosting provider to the kind of website you want to have (and therefore how much bandwidth, storage you need), the type of hosting service you ask for (fully-managed, partially-managed or unmanaged). To give you an idea, WordPress Hosting packages can cost from as little as $2.49 a month to $130 a month. To this, add the cost of your domain name. At ResellerClub, we offer the flexibility of the cloud platform with our WordPress hosting product making our WordPress hosting service perfect for small blogs and websites who want to scale on their own time without breaking the bank.   Why would you want to pay to have a WordPress blog over a free option from Blogger? We answer that here: Control- The amount of control you will have with WordPress will far exceed what you will have with a Blogger website. WordPress is open-source; the tweaks you can do to both the software and its thousands of themes and plugins is limitless. WordPress lets you have complete control over security, backups, content, upgrades and most importantly -SEO and your monetization strategy. Plus, when it comes to ownership -Blogger is owned by Google so you can’t really say that you own your website. On the other hand, WordPress is self-hosted and open-source and you have full control over your content and data. Features – overall: While Blogger is an easier platform to start with for beginners, its features do not match those of WordPress. With its open-source nature, continuous platform improvement and vast number of website themes, templates and scripts, WordPress offers several opportunities for bloggers to completely customize the experience of their website. To create an advanced website to attract the right traffic that translates into monetary benefits, you will need several features that WordPress offers in its plugin bank. Right now, there are over 55,000 WordPress plugins. Advanced customization in Blogger is rather limited. Google Adsense- Google Adsense lets you monetize your blog by placing ads on it. You earn your money each time a user clicks on an ad on your blog. Owned by Google, Blogger connects to several Google properties such as Google Adsense that helps place relevant ads on your site to earn you income. Although this is something you could do with your WordPress blog as well (through the AdSense Plugin WP QUADS for example), it’s just that the two Google properties are integrated already when you get a Blogger account.   Which blog platform is best for making money? It’s clear that Blogger is not the best choice for professional use or for maximum monetization. Do you agree with this blog? Let us know!

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