Reseller Club Blog

The Battle of the Blogging Platforms – Can Wix hold a candle to WordPress?

The terms ‘blog’ and ‘website’ are sometimes used interchangeably on the internet today. Therefore, let’s take a look at what really distinguishes a ‘blog’. What makes a blog? Web pages with a series of posts in chronological order that allow comments from readers. In other words, content that will be regularly churned out takes centre-stage. Setting up a blog is not difficult. While there are several blogging platforms such as WordPress, Blogger, Medium, Wix, Weebly and many more, each has its pros and cons and to stand out in the crowded blogging world, you will need to pick the right platform. We’ve picked two popular and quite dissimilar platforms to analyse and thus, look at the difference between Wix and WordPress. Wix or WordPress? They couldn’t be more different as blogging platforms. While WordPress does dominate the internet, we look at what parameters you need to look at to pick between the two. First, let’s take a look at their numbers in the market: Wix- Founded in 2006, Wix is a website builder that uses drag-and-drop technology to make it easy for anyone to build a website with no knowledge of code required. While there are several other similar technologies available, Wix is known to stand out for its intuitive and polished user-interface. Wix claims to have 110 million users as of 2017. WordPress- Founded in 2003, WordPress is an open-source script that powers over 31% of websites on the internet with a market share of 59.9% WordPress is a clear winner: Source : w3techs.com Now, you might think that Wix cannot possibly beat WordPress as a choice for bloggers. But another report from w3techs has some interesting insights: Wix vs. WordPress – The report shows that: 2.4% of websites using Wix were using WordPress 1.4% of the websites that are using WordPress were previously using Wix What does Wix have that WordPress doesn’t? What would make someone switch to a less-popular platform? The difference between Wix and WordPress for blogging:- 1.Creating a blog and ease of use: Wix: With its drag-and-drop functionality and as a WYSIWYG editor, Wix wins the usability war against WordPress. Another feature missing in WordPress is Wix’s Advanced Design Intelligence builder. The Wix ADI builds a blog or website for you in just a few clicks by asking you to answer a few questions about your website. This makes Wix a real boon for those who aren’t very creative. Here are some steps through blog creation with the Wix ADI:     The finished dance instructor blog with placeholder content from Wix. You can now use the tools around you to customize your ready-made blog. If you’re not keen to use the editor, you can use a Wix template to build your website. Another advantage Wix has over WordPress is how they categorize their themes. They guide you through various options in as many headings as possible to inspire you by a theme that will best suit your domain.   WordPress: WordPress, on the other hand, doesn’t quite do this for you. You will need to scroll through all the templates tagged as ‘blog’ to find one that will best suit your idea. This is not to say that WordPress is difficult to use. The platform is designed to suit a blogging flow- write, upload and post. Plus, it has tons of ready-made themes and plugins (many more than Wix does) to help you easily add any design or functionality to your website. Wix really just makes the experience of setting up your blog quite effortless.   2. Cost: Wix: Wix lets you get online free with 500 MB storage, 1GB bandwidth, free hosting with a free wix domain and wix brand ads. However, if you want to get serious with blogging, you will need to upgrade to their premium plans ranging from $1-$5. Hosting is included in the price on Wix as all blogs are hosted on Wix’s cloud servers. However, you will need to purchase the $3 plan at least to have an ad-free blog. WordPress: For WordPress, of course, the script is downloadable for free. However, WordPress Hosting can cost from $2-$50 a month or more. However, bloggers need not worry about having to pay too much for either. Once you attract enough traffic and income, you can consider moving to a higher plan with more storage and bandwidth.   3.Content ownership and SEO: A common mistake most bloggers who use third-party platforms make is to not read the platform’s Terms of Service. A blog hosted on any third-party platform is subject to their control. The platforms have the right to shut down your blog at any time if it happens to violate any Terms of Service. “Wix reserves the right to change, suspend or terminate any of the Wix Services (or any features thereof, or prices applicable thereto), and/or cancel your access to any of the Wix Services (including removal of any materials created by you in connection with the Wix Services) for any reason and/or change any of the Wix Terms with or without prior notice – at any time and in any manner. You agree that Wix will not be liable to you or to any third party for any modification, suspension or discontinuance of those Wix Services.” With WordPress being a self-hosted service, you are in complete control of your content. Content ownership is also a factor in SEO. Unfortunately, no blogging platform can be considered without considering how conducive it is to optimization for search engines. While Wix touts the SEO capabilities of its platform, you can do much more with a blog that is under your complete control -such as one built with WordPress. Once you install the WordPress script, the website and its content is yours to control.   So would we choose Wix or WordPress? In conclusion, we’d say the process of setting up your blog shouldn’t matter as much as how well you are allowed to manage the property and make it rise to the top. With that, we’d pick WordPress over Wix with regards to ownership. We hope you found this blog on the difference between Wix and WordPress for blogging insightful enough to make a great choice. If you’d like tips on how to start making money with your blog, check out our two-part series on ‘How to start a blog and make money’.  

3 Ways to Leverage Existing Content on your website for SEO

Anyone who engages in any work in Search Engine Optimization (SEO) or is looking to learn more about it, knows or will find out that SEO is comprised of three different elements. On-page SEO, off-page SEO and technical SEO. While each element of SEO contains many different layers and strategies for optimizing, one of the most under-utilized aspects of on-page SEO is leveraging existing content on your website. This article will be looking at three different strategies you could implement today for your own website to leverage your existing content. The techniques that will be covered in this article have been tested and proven to work when implemented correctly. Re-optimize existing blog posts & landing pagesRe-optimizing website copy should be one of the first exercises you should run when trying to improve your website rankings. When optimizing content on your website it should be foremost, optimized with your users in mind, while also making sure you use the keywords your clients are searching for and answering the questions they might have. Choosing which pages to optimize and how to optimize them can sometimes be tricky, but there is a very simple and proven process to do so. Step 1: Log-in to your Google Search Console and navigate to the “Search Analytics” section, found under Search Traffic > Search Analytics. Step 2: Select to display Clicks, Impressions, CTR and Position for your report Step 3: In the “Queries” report, sort the columns by Impressions from largest to smallest. Step 4: Look for keywords which have an average position of around 8-15. Re-optimizing content that is already ranking in the top 5 positions can be risky, as you run the risk of over-optimizing and dropping in rankings, so it is best to test our skills with pages in lower positions. Step 5: After identifying keywords you want to start with, see which article they belong to. Step 6: Filter the “Pages” report with your page URI, to unveil all of the keywords the page ranks for. Step 7: Order the keywords by Impressions to see which are the most valuable keywords your page should be optimized for. Step 8: After selecting the keywords you think the page should be optimized for, it is time to optimize the page. There are several elements you should consider optimizing on the page once you’ve discovered which keywords you want to improve the rankings for. The three most important elements are your: Page title (title tag) Meta description Article title (h1 tag) While meta descriptions have no direct influence on your rankings in Google, they impact your click-through-rates. It is important to optimize them in such a way that it sounds enticing to your target audience to click through to your page. An actionable tip when optimizing your page title and article title (h1) is to use your most searched keyword by impressions, and include it as close to the beginning of the title as possible. The second part of this exercise is to optimize your existing subheadings or creating subheadings if none currently exist. In Google’s understanding of content, after it analyzes the top level elements of the page such as the title and URL, it places the next most importance on subheadings. After the subheadings, search engines look at the rest of the content on the page. This is where you should ensure that the keywords you are ranking for in those lower positions are actually mentioned in the copy. Google will rank your content for semantic keywords without you even mentioning them, but by simply mentioning them in the copy you would vastly improve your rankings for those specific keywords, bringing more traffic to the article than before. For example, let’s say your focus keyword was “build photography website.” The article linked is a good example where this exact same exercise was run. The title tag and article title was optimized to include the focus keyword of “build photography website” and semantically related keywords were added in the article such as “online photography portfolio” and “photography website layout.” After a short five days, the article instantly shot up in rankings from position 8 to position 5 for the “build photography website” keyword. Expand old and thin content One of the many Google updates over the years has been penalizing sites and pages on websites which have thin content. There is a strong correlation between pages with more content, ranking better in search results, over ones with less content. Based on a study run on 1 million search results, the sweet spot for content length landed around an average of 1890 words per article in the first page of search results.While it doesn’t make sense to write close to 2,000 words on every page of your website just to rank better, it’s great to identify crucial articles or landing pages to beef up your content. A simple and cost-effective way to do this is by using a tool. One that is highly recommended is ScreamingFrog. Let’s say you wanted to run this exercise for your service or product landing pages and uncover pages that had thin content, with less than 300-500 words. Step 1: If you know which URLs you would like to crawl, you can use the “List” feature to only crawl your designated URLs. You can find this by going to “Mode > List” and then using the Upload feature. If you would like to crawl the entire website you can use the “Spider” mode, found in “Mode > Spider” and type in your website root URL. Step 2: Once the crawl is complete you can either export the report to a .csv or inspect your crawl results directly inside the platform. Scrolling your report to the left will uncover a field titled “Word Count” which will list the word counts for each page which was crawled. Step 3: Work with your design and copywriting team to spruce up your landing pages, and the content which is on there. Make sure that any content that you are developing is useful for the users, and you are not just stuffing information that the users do not find useful. Step 4: Like with any other experiment, make sure you track your results and see how the added content affects your rankings and traffic. After running an experiment like this on our own site, we saw an improvement of 2 positions in the search results, from #3 to #1. Leverage Contextual Internal-Linking Contextual internal-linking can come from many areas of your website. It can come from other landing pages or blog posts. Through the testing we did, we found the most value came from leveraging internal-linking from other landing pages, and not articles. The closer the pages were to the root domain, the better they performed in driving ranking improvements. Pages which are close to the root domain tend to have more authority and therefore are more likely to influence rankings.For the experiment, we identified 5 landing pages which we would add internal links using “money keyword,” linking to 3 other key landing pages on our site. An easy way to identify opportunities for internal linking on your website can be through the use of search operators. Step 1: Identify which landing page and the keyword you want to improve. Let’s say the landing page you choose is about “Red Shoes” located at https://www.example.com/red-shoes. Step 2: Using the search operator in Google, type the following: site:https://www.example.com/ intext: red shoes Step 3: This result will show you all the pages where red shoes are mentioned. Comb through the pages and see which are appropriate fits for contextual internal links to be added back to https://www.example.com/red-shoes. Step 4: Publish the changes and track your results! Bonus Tip: Like with external link-building don’t abuse internal-linking by spamming too many links at once. Also, vary the anchor texts to not always be an exact match to your money keyword. The following screenshot is one of the money keyword rankings after the internal linking experiment. From an average position of #9, it jumped up to position #7. Conclusion Leveraging your own existing content on the website is one of the lowest hanging fruits in the world of SEO. When implementing these three different strategies for you content, you will be certain see measurable results for your efforts. But don’t stop there. Once your tests prove to be successful make sure to continue expanding your efforts, and also start exploring other SEO strategies such as technical SEO or link-building.

10 Tips to Grow Your Digital Marketing Agency (and Earn More Profit!)

It’s one thing to start your own digital marketing agency, but growing the business is an entirely different story. In my years of working with digital marketers, I’ve seen agencies reach their all-time high by following their own mantra for success. It’s an inspiring endeavour and one born from hard work and smart decision-making. This is what I’ll be discussing – how to grow your agency and increase your profit. Build Your Network If you can count the number of connections you have using only your hands, you better double your efforts in networking. To grow your agency, you need to put yourself out there and connect with people. Connections can provide you with a stream of referrals and serve as a handshake to your next clients.A couple of pointers when building your network: Start local: Being in the same area serves as your common ground with local businesses. This makes it easier to introduce your digital marketing agency to them. Focus on a specific niche: As tempting as it may be to win everyone, you need to focus on one niche first. The best approach to this is by targeting a niche that you’re an expert in. Develop Inbound and Outbound Marketing Strategies One of the biggest mistakes digital marketing agencies make is forgetting to look after their own brand and market themselves. You can’t grow your business if potential clients don’t even know who you are. This is why you need to set aside budget and time for inbound and outbound marketing to generate leads for your digital marketing agency. Inbound marketing – This involves activities that allow you to get leads passively, where potential clients reach out to you. SEO: Add unique, valuable content that will help your site become more visible. Use Google’s Search Console to determine queries you’re getting and build content that addresses these queries. Pay-Per-Click: Target a specific area for your ads. Use remarketing to get more opportunities for conversions. Social media: Join social media channels where most of your targeted leads are active. Look for groups and share content that will attract leads. Content marketing: Create specialized content and lead magnets that serve the needs of your target clients. Outbound marketing – This involves activities that allow you to get leads actively, where you make the first move to reach out to potential clients. Cold emails: Automate email sequences with content that matches your lead’s stage in the buyer’s journey. Send cold emails at reasonable intervals to avoid spamming them. Cold calls: Initiate the first phone call after sending an email—this is the point where you’re creating a warmer relationship and securing an appointment with a potential client. Set the Right Pricing When starting a digital marketing agency, a big factor in your growth is offering the right value for your services. Some agencies fail in their ventures because they are not charging enough, while some go over the top with their charges.The charge for digital marketing services may vary for every agency. One way to set the right pricing for your services is by looking at what main competitors are offering. Check their average price and determine if this can cover your expenses and provide you with a reasonable profit.Pro-tip: Don’t set your pricing too low just to please a few clients. Your pricing should justify the value that you’re giving. Develop a Repeatable, Scalable Process There should be a process behind everything. One of the foundations of a successful agency is having specific policies and procedures. These serve as a framework on how to efficiently execute work and follow up on deliverables. Automate the reporting process. Instead of writing proposals and contracts from scratch, use templates that you can simply fill and send to clients. Streamline appointment bookings with Calendly and similar scheduling tools. Provide specific guidelines for your in-house team so they can accomplish their work efficiently. Hire the Right People – Outsource vs In-house One of the common pitfalls of digital marketing agencies – especially startups – is taking care of all the work. Sure it’s your job to deliver results that will make clients happy, but this doesn’t mean you have to carry the burden alone. How else are you going to grow your business if you’re too busy with fulfillment? This is where outsourcing comes in.What services can you outsource? Almost everything – from SEO to Social Media Management.Let others take over work that’s not in your area of expertise until you can do it yourself or you have enough scale to hire in-house talent for the job. Leverage partnerships with influencers Remember what I discussed about building your network? It’s not only for finding potential clients, but also for reaching out to influencers who can partner with your agencies.How do you leverage partnerships with influencers? Host webinars or Facebook live sessions about topics of their expertise. Ask them if they’re open to being an affiliate partner for your agency. Write a guest post on their website—or ask if they can write one for your agency’s site. Food for thought: Don’t hog all the benefits. When partnering with an influencer, it should be mutually beneficial. Streamline your onboarding process Successful agencies often have a seamless onboarding strategy to ensure clients use their products and stay with them.Think of the onboarding process as your first step in client retention. Mess it up from the start, and you’ll soon find clients moving away from your agency.One of the easiest ways to streamline client onboarding is through email sequences. Each email should talk about the client and their needs, not about your agency.This should make it easy for clients to understand your service and how it can help them. Map the results for every client interaction to determine how the conversation might go. This will help you prepare the appropriate responses. Learn how to upsell to clients that have one-off projectsYes, it’s important to find and close new clients. But, it’s also equally important to upsell to clients who already purchased one-off projects from you. Upselling allows you to open new revenue streams while providing additional value to clients.Here are some tips on upselling: Complement one service with another service: If a client bought web design, why not offer them SEO? Give them an introductory rate for your SEO services. Show them how you can rank their new website; if they’re happy with the results, offer to put them on a new SEO campaign for the following month. Explain the value of using other solutions: Your clients need to understand what their dollar’s worth. Don’t just pitch a new solution—show them the value of using your service through milestones and potential returns to their business. Only upsell if the client needs it: Provide reasonable ground when upselling, which means you need to justify why clients need your services. Don’t push clients into a purchase they don’t need today. Don’t report – Analyze and Explain Your clients care about one thing: Results. They don’t have the time to know about what Click Through Rate is, or how to disavow links. They want to know about how they benefit from what you’re doing. This is why you don’t just report vanity metrics; you also analyze and explain data. Analyze: Identify what solutions delivered results and what didn’t to justify the effectiveness of your service. Use this opportunity to determine ways to improve a campaign and maximize ROI for your client. Explain: Instead of showing clients a long report, turn data into a language that they will understand. Don’t say, “Here are the changes we made to your Metadata.” Instead say, “We wrote new copies to entice more visitors to click on your site and understand what you’re business is.” Always think about the post-sales process Good agencies know how to find clients who will close; the great (and successful) ones know how to find, close, and keep clients. You don’t stop simulating the care after a client has purchased a solution from your agency—you work to retain the relationship even after the sale.How do you keep the relationship hot post-sale?Here are some pointers: Provide consistent value through educational content, such as how-to articles, white papers and case studies. If there are problems, act fast and communicate the issue—don’t wait for clients to find out about the bad news themselves. Show gratitude; never underestimate the power of saying “Thank you”. Final Thoughts There’s no one-size-fits-all approach to growing your digital marketing agency. The tips I shared above serve as a guide for your agency—how you reach that seven-digit revenue mark is entirely up to you.

Storyboarding: Business Benefits and Softwares

In today’s tech-savvy world, most people have a computer or at least a smartphone with an internet connection. They browse content in the form of text, images, audio and video. According to a survey by HubSpot, respondents spent around 1.5 hours per day watching videos. As a designer or developer, marketing your brand is important and one way is with the help of videos. If you are able to tap the potential of video marketing then it will directly impact the growth of your website and clientele by means of increasing traffic. Videos, after all, have the power to persuade people to purchase a product, if presented in a pleasing manner. However, before the product is designed or it is live, it needs to be imagined and storyboarding is one of the ways that helps you achieve this. In this article, I’ll walk you through what Storyboarding is, its benefits and tools to bring your ideas to life. Let’s start with what Storyboarding is Storyboarding in simple words is a graphic representation of how your story unfolds to an observer. It is made up of a set of squares with pictures or sketches on a blank sheet of paper with empty rectangles representing a situation about what’s happening during a product planning stage, video shot, animation, website development etc. The situation mainly depends on what you’re using storyboarding to represent or plan. Why is Storyboarding important? Visual Imagery and Vision: Irrespective of the business you have, storyboarding helps you put your idea on paper and gives you something more tangible in terms of its look, feel and behavior. It helps in gathering feedback from peers. What this means is, you can get feedback by showing a visual representation of your idea in the form of a sketch, wireframe etc. This also helps you in shaping the flow of the execution of your ideas so that you stay on track. As a web designer or a developer, storyboarding helps you get a sense of how the website you design will look and interact with users before the idea is formally designed and developed. Or if you deal with animation or tech videos to educate your users, storyboarding helps you plan how the video flows before producing it. Time-Saving: Though storyboards take a lot of time to design, they help add clarity and simplicity to the process of executing an idea. Thus, when the time comes to execute the idea you know exactly how to move ahead and what to avoid. As a web designer or a developer, your product is mainly the website you’re designing before making it live. Storyboarding helps you keep a track of your design and lets you know about the progress you’ve made. This enables you to decrease errors, boost quality and eventually saves time which would otherwise have gone into reworking and replanning. Makes Planning Easier: Another place where storyboarding can help you is to plan and manage the budget of your product before the final release. As a web designer or a developer, if you’re developing a site or an app for a client then it means a lot of back and forth interaction between you and the client. If the idea is discussed without a proper diagram or layout it could adversely affect both the quality and the cost of execution. Storyboarding, in this case, would help you and your client in envisioning the final output such that it doesn’t affect the next phase of design and development. Thus, making planning easier. Now that we’ve seen the importance of storyboarding let us looks at some of the ways you can create a Storyboard. The simplest way to create a storyboard is to make it in a template. Before making the final storyboard in the form of a wireframe diagram/presentation/video/layout etc it is important to sketch out the template on paper. The first task is to create blank rectangles on a sheet of paper and make sure to leave empty space below to add text. Post creation of this, add your text and then eventually sketch the storyboard. As mentioned earlier, there are several reasons to make a storyboard. As a web designer, if along with designing your website you deal with creating animation and videos then apart from sketching the storyboard there are also various softwares to help you create it. In this section, we will cover 3 softwares to help you create a video storyboard: Storyboarder Storyboarder is a free and open source software. This software is simple, versatile and can be used by artists, advertisers, writers, directors etc. It has a clean interface and is easy to understand. It is ideal for users who are new to storyboarding and it’s easy to draw characters and shapes as well as write the script, enter timing and specify how to frame a subject. Another aspect of Storyboarder is that it works in collaboration with Photoshop. It allows you to export your board to Avid editor, pdf, animated gif, Adobe Premiere and Final Cut. Plot Plot is a freemium software that helps you to create a storyboard in a quick and efficient manner. One feature of Plot is that it helps you create and delete scenes easily and allows you to include pictures to help visualization easier. Plot makes team collaboration easier especially in times of strict deadlines. Studiobinder Studiobinder is another freemium software that helps you in easy visualization of your project. It incorporates Project Management features making team collaboration easier. One feature is that it allows you to preview your project before finalizing it. Studiobinder is a good professional software used widely by professional TV and film management. Conclusion: Storyboarding may look like a tedious and time-consuming aspect of presenting information. However, it is important as it helps you not only visualize your goals but also envisage the ideas for your stakeholders. So what are you waiting for! Go make your own storyboard now for planning your projects and goals. If you have any queries or suggestions feel free to drop them in the comment box below.

6 Benefits of Moving to Cloud Hosting

When you’re new in the web industry and plan to host your first website or a blog, there are a lot of questions on your mind. Should I go with a free service or a premium one? Is this the right time to invest in a paid service and if yes, which hosting service do I choose? Eventually, most website owners end up choosing Shared Hosting as it offers good features for beginners and is also quite affordable. With the passing of time, your business grows and so does the traffic. It is at that time you think – since my website traffic has grown the time taken to load is too much, which hosting do I switch to now? Choosing the right hosting is not always easy. However, with the right resources and guidance, it becomes easier. In this post, we’ll cover Cloud Hosting and the benefits of moving to the Cloud. Let us begin with understanding Cloud Hosting Cloud Hosting is a Cloud architecture inspired offering, where we have combined the benefits of cloud as well as Shared Hosting. The benefits of the cloud being (Virtualization, Redundant Storage, Resource Scaling) and the simplicity of Shared Hosting. The plans are designed in a manner that users do not but they can increase resources (CPU and RAM) based on their requirements to handle an increase in traffic. In case of a hardware failure, the server can be spun back up again with minimal downtime and no data loss due to the redundant storage architecture Apart from these basics let us see what sets Cloud Hosting apart from other hosting services: Benefits of Cloud Hosting: Better Performance It maximizes the performance of websites and web applications as the load is evenly distributed between the servers connected to the network. The availability of resources is also high as it is not dependent on a single physical server like in Shared Hosting. Increased Scalability Cloud Hosting allows easy and almost instantaneous upgradation of CPU and RAM, thus improving scalability as and when the traffic of your website increases. Secure Data Cloud Hosting provides data mirroring helping you keep your data secure. The data is mirrored on 3 different devices on various drives such that in case of any hardware failure you do not lose your data. This ensures hassle-free data backup and recovery. Cost Saving Although it may initially seem like Cloud Hosting is expensive, when you take into consideration the features it provides, the pricing is considerably more economical. Also in some cases, you only have to pay for the resources you use. Some of the features Cloud Hosting provides are, free data migration, fully managed hosting, resource monitoring etc. Good Stability Cloud Hosting is reliable as data has triple redundancy as a result of mirroring. This ensures that your data on the cloud is secure as well as if the server ever fails, recovering data is easier. Incredible Speed Cloud Hosting servers have low density that helps your website boost its speed along with varnish. Varnish is a web simulator that allows websites to sustain high traffic while loading pages in a super fast speed by caching the static and dynamic content on the web page. It can speed up websites by almost 1000%. Conclusion I hope you found this post helpful in understanding the benefits of moving to the Cloud. Once you choose Cloud Hosting the next logical move is to select the best Cloud Hosting plan suited to you. If you have any queries or suggestions, feel free to drop a message in the comment box below!  

.BLOG: The Writer’s Address

I’ve been a writer for over 15 years and a blogger for about 6 of those years. Yet, while it’s great to write online and share my writing with my friends and family (basically, anyone with the link), I’m aware that my content reaches only a limited audience. Mainly because: 1) My blog was not easily discoverable online 2) Without a shared link, the web address of my blog was not easily remembered Cut to 2014 when I joined ResellerClub and became aware of TLDs other than .COM and .ORG. I now know that as I writer, I have a domain extension exclusively for my passion. Enter .BLOG. The .BLOG domain extension is a fantastic new gTLD that effortlessly combats both the obstacles I faced with the reach of my blog. Why .BLOG? It spells out the precise purpose of the website. The address itself lets visitors know what to expect. Instead of thecookingblog.com, switching to thecooking.blog makes the web address far more memorable & unique. It improves website rankings Who can use a .BLOG? According to Liveinternetstats, at the time of writing this line, there were 3,081,208 blog posts written today. This gives you as a reseller, the chance to reach out to this large market! A .BLOG extension is perfect for: Companies NGOs Individuals Religious organizations Media outlets Writers Some stats to WOW you! Still undecided if .BLOG is worth it? These stats from Transformationmarketing will show you just how large the blogging community is! The ResellerClub Advantage We’re giving you a chance to register .BLOG domain names for just $7.99 till 31st July, 2018. It’s your opportunity to make your profits!

Importance of Backup and the Best WordPress Backup Plugins

Imagine you have a blog or an e-commerce website and suddenly one day you lose all your data. You try to figure out ways to recover it but all in vain. It is then you realize you never took a backup. Backups are essential to ensuring the retrieval of your website data. Backing up your data manually is alright when you have just begun but, as your website grows and the data increases, you would need external help. There are various solutions available online for safeguarding your WordPress website. One solution is to choose a Managed WordPress Hosting provider who would take timely backups of your website. Now irrespective of whether or not you choose WordPress Hosting, installing WordPress backup plugins and tools for your website is important. Before we delve deeper into how to take backups, let us first see some of the common reasons why WordPress backups are necessary: Hardware or software failure is one of the most common cause for data loss Your website is hacked, or attacked by a malware. You either lose your data or your hosting service provider shuts down your website Your site goes down because of some coding error. You can neither debug the error nor retrieve the data The data center your website is hosted is breached resulting in loss of data One way to retrieve the data is to install backup tools like Codeguard that not only takes backup of your website but also help in restoring your website easily. However, if you own a WordPress website taking backups is simplified further. All you as a website admin need to do is, download a WordPress backup plugin and you’re sorted. WordPress plugins are easy to install and are readily available on WordPress.org as well as various Marketplaces. Let us check out the 3 best WordPress backup plugins for your website. BackupBuddy Launched in the year 2010, BackupBuddy is a premium backup plugin from iThemes that allows you to backup, restore and move your WordPress website. It is one of the best WordPress backups plugins available. It is easy to configure and integrate on the WordPress dashboard and allows users to store their backups remotely on BackupBuddy Stash.Some of the other services on which it helps you store your backup are Dropbox, Amazon S3, Google Drive, Rackspace Cloud etc. Features: Has a flexible backup schedule and enables you to set up backups on a daily, weekly or monthly basis. Since this is a premium plugin, you get 1GB free storage space in BackupBuddy Stash. Allows you to manage upto 10 WordPress website from the iThemes Sync dashboard. BackWPup BackWPup is free backup plugins for WordPress, with over 600,000 active installations and more than 6 million downloads. It allows users to backup their complete WordPress website and store it on Google Drive, Amazon S3, etc on the cloud or even their computers. Since the backup download is in the form of a single .zip file it is easier to restore. Features: It takes complete website database backup, as well as, file backup and of all the plugins installed. With the Pro version, you can even check and repair your WordPress database. BackWPup allows you to take a daily or weekly backup so that your website backup is always up-to-date. Apart from .zip it even allows you to store your backup in the following formats: .tar, tar.gz, or tar.bz2. VaultPress VaultPress is a backup and security scanning service and has recently become a part of the JetPack community. If you have a JetPack subscription plan then you can easily use VaultPress. It is another WordPress backup plugin that allows you to backup your entire website including dashboard setting on a daily basis. VaultPress also has an active customer service that helps users to repair and restore their WordPress site. Features: VaultPress provides one-click restoration and repairs from both the VaultPress as well as WordPress dashboard. It is one of the best WordPress backup plugins as it allows you to not only backup your data but also scans it for malicious entities like malware, vulnerable codes etc. It provides real-time cloud backup solution that stores your data for one month. Conclusion: Choosing the best WordPress backup plugin is crucial. However, having a plugin is more important as lack of backup can prove to be fatal for your website. While backups protect you in case of a contingency, it is also wise to secure your website from external threats at the same time. Check out this post on how to secure your WordPress website. Also, ResellerClub’s WordPress Hosting offers both security and backup solutions integrated with the product and we encourage you to check it out and get in touch with us in case you have any questions. Do drop in your comments below and keep your website safe and up to date! Until we meet again.

The Best Web Hosting for WordPress

A common question for anyone who has just built their website is to figure out which web hosting service to use. The options in the market are endless. The conundrum is not only to pick the right web hosting company but also which web hosting package to purchase from the many types available within that company. This blog will focus on the best web hosting for WordPress in particular and will share all the information you need to make the right decision on your own by just asking a few questions. Why? As obvious as it may seem, making the right choice of web hosting product is critical for the success of your WordPress website or blog. Customers today judge a website in the first few seconds of a page loading. A slow page, or one with obvious security issues will lose any traffic that it attracts, for good. Your choice will determine how efficient your WordPress website or blog will be with regards to: Speed Scalability Security Pick the right web host: Ask the following questions of each WordPress web hosting company you come across: How long have they been in the industry? How many customers do they have? What reviews do you see from those customers online? (while online reviews cannot always be trusted, it should give you a general idea) What kind of support system do they offer? Are there different ways to reach out to their teams? Are they available 24X7? Do they offer other related web service products such as security, email and backup solutions? Purchasing everything you need for your website in one place will reduce the time you spend coordinating with different providers What steps/technology do they implement to guard against security threats? What is their backup policy? Do they offer servers in locations closer to you? (web page speed is everything) Do they allow you the ability to manage your hosting package on the go i.e from a mobile device? And most importantly, do they specifically have WordPress Hosting?   Pick the best web hosting for WordPress: Once you zero in on the right web hosting company for you, you need to figure out which of their web hosting packages will suit your website. Like I already mentioned, if you have a WordPress website, you must purchase a WordPress Hosting package. Why? While a regular web hosting package such as Shared or Cloud Hosting could suffice for your WordPress website, it will not give you the edge that a WordPress Hosting package can. A WordPress Hosting environment is optimized to deliver the best speed, performance and security to a WordPress website. Here are a list of items you should look at when considering a WordPress hosting package: Pre-installed WordPress: Good web hosting companies will offer the WordPress script pre-installed on your server to let you get started within minutes. Automatic WordPress updates: WordPress is an open-source script supported by web developers around the world. They ensure that the platform is continuously updated with the latest features and also plug any security loopholes that are detected. Therefore, a good web hosting company will offer automatic WordPress updates to ensure you face no issues with a old script. Speed enhancement: The best hosting for WordPress will offer solutions such as advanced caching and a CDN to help you deliver the fastest page speeds to your client. Scalability: How easy is it to upgrade to a higher plan once your website starts growing? For example, ResellerClub’s WordPress Hosting product lets you increase your RAM and CPU on-demand to cater to the growth of your website. Security: As the most popular Content Management System (CMS) in the world, WordPress is subject to a lot of security threats. The WordPress team regularly fixes security issues on the platform and releases them as updates. To ensure that your website has the best protection, look at what security solutions your web hosts provides along your WordPress hosting package. For example, Companies like SiteGround monitor and fix vulnerabilities on WordPress and its plugins at the server level before official WordPress releases and at ResellerClub, our WordPress Hosting product offers SiteLock, an anti-malware solution to ensure robust security. For some additional security, we recommend adding these plugins to your WordPress website. Managed WordPress Hosting – How much hand-holding do you need? A few companies will offer a version called Managed WordPress Hosting that will involve the web host managing hosting and administrative (especially technical) tasks for you. This is to let you focus on running your business and not having to worry about the technicalities of web hosting. Managed Hosting providers do this in various ways. Liquid Web, for example, manages plugin updates. ResellerClub helps takes away the worry of backing up your website with our CodeGuard integration in our packages. CodeGuard is a cloud-based backup service that backs up your data and stores it in a high-secure environment.   This should give you a good idea of how to pick the best web hosting for WordPress. Do you have a few more questions or points to add to this list? We’d like to hear from you!

It’s alive! Image SEO is back from the dead

Image optimization used to be a vital part of both content and on-site optimization efforts, allowing brands and marketers to use image search as a means of driving traffic to their websites. However, the successful practice of using image optimization for traffic generation was coming to an end. In 2013, Google updated its image search UI and added the now infamous “view image” button, a move that resulted in substantial declines in image search traffic across a number of different verticals. Large brands and enterprise-level companies suffered the most damage, as they had already spent considerable amounts of effort and resources to optimize their Content Management Systems, image catalogs, captions and XML sitemaps for search engines. Image optimization was ultimately rendered useless by nothing more than a simple button and as such, fell out of use with marketers and SEO specialists. But what no one saw coming was the complaint filed with the European Commission claiming the tech giant was knowingly using their image search UI update to divert image searchers from websites that were hosting those images in the first place. Fortunately, this story got its happy ending in February of 2018, when Google finally agreed to remove the button and bring image SEO back from the dead. How does a simple button fit into all of this? The issue image hosting companies had with Google’s “view image” solution is that it opens the image directly, allowing for it to be easily downloaded, instead of redirecting users to the page that hosts and licenses the actual image. Getty Images, one of the largest stock-image repositories in the world is the one who filed the complaint with the EU, claiming that Google was scraping images for the sake of, well, Google, while at the same time failing to provide credit for the original owners of said images. Given that Google had already been fined more than €2.42bn by the EU authorities, removing the “view image” button and avoiding a costly and oftentimes lengthy trial becomes less a matter of choice and more a matter of practicality. In the end, the two digital giants managed to reach an understanding and make a mutually beneficial partnership deal, prompting Getty Images to withdraw their charges soon thereafter. With the “view image” button finally gone, image hosting and licensing websites are starting to experience an increase in image search-related traffic. Data collected from 58 different websites shows a solid 37% increase in image search-related clicks, which is great news, once you consider that those same websites lost around 70% or all their image search traffic just a couple of years ago when the button was first implemented. Why is image SEO so important? Image SEO serves two main purposes: Optimizing the data normally embedded inside the image and Search engine crawlers rely on this embedded data to not only index different web pages, but also different on-page elements. Embedded image data includes the file name, title tag, alternative tag, meta tag and in some situations the caption and anchor text. Reducing the file size while preserving image quality. Image size and page load times are closely connected. The bigger the file size, the more time it will take for all of them to load. The more time it takes to load, the more likely is the visitor to abandon your website. Attributes including file size, page-load times, bounce back rates, etc are just some of the many factors considered by search engines when determining your page rank. How do I optimize my images? Never use images that you personally do not own or without the necessary permissions. Stock photos are the easiest solution, as long as they are used with taste, they convey your message and don’t feel out of place or out of touch. Besides stock images, you can also use graphics, illustrations or even animated gifs. Always use high-quality, reduced-file size images for your pages. If your images are still too large, you can always reduce their size by wiping the EXIF data. WordPress users are encouraged to use responsive images that have a special srcset attribute that allows them to serve different images for different screen widths and provide a custom mobile experience. What shall we call you? The best file name is an informative file name. It should offer clues and provide a useful description regarding the subject matter portrayed in the image. If you have an image of a black cat with a red bow, black-cat-red-bow would probably be your best option. Title tags provide the image title, while alt-tags act as an alternative text used to convey the same information and functionality as if the image were there. Make sure your alt text contains the SEO keyword corresponding to that page, when appropriate and necessary. If you lack the necessary experience and knowledge about SEO it should be easy enough to find the top digital advertising agencies currently operating in the industry and follow their example. What lies ahead As bright as the future seems for image optimization practices, Google is, at the moment, the only search engine to completely remove the “view image” button from its UI. On the other hand, Bing and DuckDuckGo have kept this functionality, signalling that image SEO is nowhere near the level it once was, or potentially could be. In fact, the majority of SEO clients were quite reluctant to spend their valuable resources post-2013. The overall lack of attention and available resources might further slow down the rebound of image SEO, however, it’s safe to say that the practice isn’t going away anytime soon.

4 Easy Fixes to Restore Traffic Post Redesign

Redesigning is a big effort. The intent of redesign could be to improve content, design, product offerings, etc. to make your website more user-friendly, all in the effort to encourage more hits. However, while the purpose of redesign is to improve traffic or user experience or both, your website could actually see a decline in traffic right after the redesign. Although traffic drops after redesign is a general trend, a drop greater than 10% is worrisome. Why does redesign cause a traffic drop? In order to serve the new version of your webpages, Google needs to crawl and index them so a temporary drop in traffic is expected. However, if the drop in traffic is significant, it could need some fixing. Redirects: Unless your URLs are exactly the same as before, failure to redirect old URLs to new ones can be the biggest cause of a traffic drop. This is because redirects inform search engines and browsers where the new page is and failure to do so will indicate to the search engine that the page has been removed or doesn’t exist. The fix: Ensure your changed URL structure or your old pages are all moved to the new locations with proper redirects in place. You can log into Google’s Search Console, select Crawl > Crawl Errors and click the “Not Found” tab. Pages without redirects will show up here. Then, implement 301 redirects for your old web pages. 301 redirects tell search engine bots that your old URLs have been moved to new ones. With this, your traffic should be back to normal in a couple of weeks. Site Structure/ Sitemap: Another aspect Google considers during indexing is your sitemap. If your redesign is extensive, such that your sitemap also changes, you’ll probably need a new / updated site structure to prevent traffic drops. A sitemap is a basic listing of all your web pages. Again, the Search Console can help speed up the crawling and indexing to restore traffic. The fix: Create a new site structure with all the important pages in place. Try and keep the limit of pages to a maximum of 100. If you overshoot that limit, crawlers will consider a general overview rather than a complete listing. Content: Redesign could mean improvements to content as well. However, the problem could arise when you forget to include content and keywords that either were on the old website or which bring traffic to your site. This again leads to a drop in traffic. The fix: Give SEO priority. At ResellerClub, even though our website has undergone a couple of redesigns, we always ensure our SEO specialists are always  included in the redesign process right from the start. An SEO specialist will help you identify keywords and advise on how to increase traffic. Robots.txt file blocking: The robots.txt file lets search engines know which pages to index and which ones not to. It’s a good practice to disable the indexing when your site is under development / being redesigned. However, it’s important to update the Robots.txt file once your new site is live. Failure to do so will continue to restrict search engines from indexing. The fix: Ensure your Robots.txt files are always updated before you launch your redesigned site. Keep a tab on which pages are allowed to be indexed and which ones are disabled by checking your files in a browser. In the address bar, enter your website domain name followed by /robots.txt. Once here, you will be able to view your files. Here’s what it looks like: Keep these best practices in mind and you will see the traffic to your website restored. If you’re still seeing a drop in traffic, keep a check on Google Analytics which can give you some insight about where you’re seeing drop-offs. Check out these articles for more: Getting the most out of Google Analytics – Part I Getting the most out of Google Analytics – Part II Getting the most out of Google Analytics – Part III Comment & let us know if this helped!

How to Use Custom CSS in WordPress

While WordPress offers users thousands of themes to use to launch a website as quickly and easily as possible, it does not disappoint those who would love to use an existing theme and still stand out from the crowd. This is exactly what most web professionals who want to set up their own website do through tweaking the CSS of their WordPress theme or template. Not to mention that custom WordPress themes are a great way for WordPress developers and designers to earn some extra income. If you’re looking for a way to break into this opportunity or just put your own stamp on your WordPress theme, this blog is for you. Let’s explore how to use custom CSS in WordPress.   How to use custom CSS in WordPress: Directly in your WordPress admin panel: WordPress lets you add your own CSS in WordPress to an existing theme to customize its appearance and layout in the following way: Log into the admin area of your WordPress website Go to ‘Appearances’ > ‘Customize’ > ‘Additional CSS ’ TIP : When you use the custom CSS option in WordPress, your modifications are preserved in the event that you decide to switch to another theme and revert again.   2. Modify your CSS in WordPress through plugins: 1.SiteOrigin CSS: The main attraction of SiteOrigin CSS is the visual controls it provides while editing the CSS of your website. With a 5 star rating from 100+ users and 200,000+ active installations, the plugin seems very well-received by most users. Cost : None.     2.WP Add Custom CSS: This plugin lets you add custom CSS in WordPress selectively to individual parts of your website (such as posts,web pages, etc) or of course to all of it.   3. Absolutely Glamorous Custom Admin: Want to customize your WordPress admin dashboard? Use this plugin to tweak that CSS code. Use this plugin to tweak your admin area including the login page, menu, backend colours, add custom content like images and text and also the tweak the CSS. More Resources: If you look at nothing but the resources offered on these 2 pages, you’re good to go ! Know your sources Site Design and Layout CSS Generators: Resources to make web design a lot easier! If you think you need a little more help, check out this CSS tutorial from W3 Schools. We hope you found this blog on ‘how to use custom CSS in WordPress’ informative. Did you find using a plugin easier or the custom CSS feature in the WordPress admin dashboard? Let us know! Also, if you’re looking for a WordPress Hosting package, check out our WordPress hosting built on the cloud that is designed to deliver the maximum performance for your WordPress website.

How to Earn Money from Youtube Videos

In 2017, Daniel Middleton from the UK made more than 12 million pounds through his YouTube channel alone, making him one of the highest YouTube earners in the world. While it’s not easy and there are millions of YouTubers who make far less from the platform; reaching this number is very possible if you have your eye on the real prize – creating content that an audience loves. To help you get there, here’s a comprehensive guide to help you understand how to earn money through your YouTube videos. Learn: The several ways to earn money through YouTube How to optimize your videos How much money you can make Resources to help you strike gold The channel worth 12 million pounds! ———– How to earn money using YouTube: Create great content and generate a large following: YouTube allows monetization through its Partner Program (which we’ll talk more about later) for a channel that has 4000 watch hours in the last 1 year AND 1000 subscribers. TIP -How to ensure you meet this standard- Sharpen your saw! Focus first on creating great content and keeping the large audience that it attracts engaged. If you’re not there at the moment, don’t be disheartened. Most YouTube channels making money from the platform worked their way up for a considerable amount of time focusing first on putting out great content. Here’s a look at the top YouTuber right now. While you note the amount of money this channel earns, also note the date that it was set up. You can look at the entire list at socialblade.com TIP- Optimize your videos- You should also ensure that you optimize your videos for your content to help reach more people who search for content that matches your video. Similar to a website that you would optimize for a search engine, you need to optimize your video for YouTube (which is another large search engine itself). Research search terms or keywords for every video that you upload and feed that into your keyword tags, video description and video title. There are various ways to ensure you have the right keywords for your video: Note- YouTube (like its parent Google) is intelligent enough to detect inaccurate, inconsistent video descriptions. Attempting to scam YouTube could lead to severe penalties for your channel.   1-Type the content that your video is about into the YouTube search bar: This should give you some idea of what people are currently looking for with regards to your video 2-Take a look at the competition for a few of the keywords that comprise your content: You can accordingly decide which one you want to focus on more to attract that specific search audience.     3-Another tip is to look at the top video in the search results for each keyword: Take a look at their video titles and description and note what seems to be working for that particular video. You may find that they will not have optimized their videos at all but have risen to the top based purely on amazing, engaging video content.   4-Look through other keyword research resources such as ‘Google Trends’: Type your keyword into Google Trends and select ‘YouTube Search’.   Scroll down to look at ‘Related Topics’ and ‘Related Queries’ and switch between ‘top’ and ‘rising’ queries for more ideas. 5-Select the Video search option in Google: Another tip is to look at the video search results for your keyword in the Google search engine and note the videos that come up here. 6-Feed the keywords into your video description: Remember to include both short and long-tail versions of your keyword. Also try and ensure that the first 100 characters of your video description includes your keyword and is exactly what you want a viewer and YouTube to know about your video.   7-Check the video transcription: The transcript of your video also plays an important part in expanding your reach. Not just to ensure it comes up in related searches, but also to communicate accurately to viewers who are differently-abled in terms of their auditory senses and those who may find the accent in the video difficult to follow. While YouTube automatically transcribes your video, the bot is known to make mistakes especially when it seems to have trouble recognizing the accent of the speaker. It is much better to transcribe the video yourself to ensure it is 100% accurate. YouTube allows you 3 ways to do this as you can see below.   Earning money through YouTube – Method 1 : Ads:- Apply to join the YouTube Partner Program: The YouTube Partner Program will strategically place ads in or near your videos. As a YouTube creator, you will earn money based on how many ad views you receive. To join the program, YouTube asks that you meet the eligibility criteria of 1000 subscribers and 4000 watch hours in the last 1 year. Once you apply, YouTube reviews your videos to also ensure that your content does not contain: Copied content from other creators including music without rights or permission Crude/graphic, violent, dangerous, hate-filled, spam or misleading content To join the YouTube Partner Program- Go into the Creator Studio of your account Select Channel > Status and Features from the side menu Select Enable in the monetization box   Connect to your AdSense Account: Follow the instructions given in the next screen to connect your channel to your AdSense Account where you can earn money on ads that YouTube will place in or near your videos. It may take upto 48 hours for the connection to get activated. TIP 1 -Do not create an AdSense account directly through adsense.com but follow the instructions from within the YouTube monetization flow (as mentioned in the screen above). TIP 2- Make sure that the email address that you have used to sign into your AdSense account is the same as the one you have signed into YouTube with. Set your monetization preferences: As soon as your channel is approved, choose the kind of ads you want to run for your videos and also if you want all or individually selected videos to be monetized. The kind of ads you can choose to appear near your videos will be: Skippable video ads (5 seconds or less) Non-skippable ads (15-20 seconds long) Bumper ads (non-skippable ads of 6 seconds or less) Display ads (either at the top, bottom or at the side of the video) Overlay ads (semi-transparent ads on your video) Sponsored cards (like normal cards but presented as a teaser) You should then see the monetization icon next to your videos. However, if you see a yellow icon instead, it could indicate that your video is not suitable for advertizing or just for select ads and could receive just a few ads. NOTE- even if monetization is set for a video, an ad may not always appear. Ads are shown based on your video metadata and how advertiser-friendly your content is. Further, YouTube also tries to make sure that viewers aren’t bombarded with too many ads.   Earning money through YouTube – Method 2 : YouTube Red:- YouTube Red is the premium version of the platform which offers several benefits including ad-free videos. You will earn money from YouTube based on how often viewers choose to watch your video content. Unfortunately, YouTube Red is only available to select countries at the moment.   Earning money through YouTube – Method 3 : Exposure to big advertisers as an Influencer :- If your content is great and a hit with audiences, there will be a ton of brands who would love to partner with you to help create content for them (such as reviewing or talking about their products) especially if your audience profile matches their own. I’m sure we don’t need to talk about remuneration here. However, you will need to notify YouTube by selecting the check-box that says ‘video contains paid promotion’. YouTube will still run ads for your video but will filter out ads that conflict with the brand you are endorsing.   Earning money through YouTube – Method 4 : Merchandising! If your video subscribers are the ultimate fans, they will want to possess your own branded merchandise. There are a ton of YouTubers who do this really well – one of my favourite examples is ‘Cole and Marmalade’ (cat videos, of course!). Merchandise from their videos is used to support animal foster care. You can place links to your merchandize in the description. Even better, just this month, YouTube rolled out a feature that places merchandise links alongside your video. At the moment however, YouTube has enabled this is select countries only. image source – routenote.com As you can see, this is also a great way to drive traffic from here to your website or alternatively (if your website happens to generate more hits) to your YouTube channel. If you have a WordPress website, you could use the WP YouTube Live plugin to automatically detect live videos from your Channel and display it on your website.   Earning money through YouTube – Method 5 : Selling paid membership Just this year, YouTube is allowing creators (currently only in the US) to sell paid membership to their subscribers at $4.99/month for exclusive returns such as shout-outs in videos, special access to other videos and more.   Resources to help you strike gold: Learn and train through all of the following resources below to help get to the top of that YouTuber ranking list we shared from socialblade! Check out : The YouTube Academy The YouTube Help Forum YouTube Creators My blog on how to get started with video   We hope we’ve helped you learn how to earn money from your YouTube videos. Reports show that YouTubers are earning more than ever with time on a platform people just can’t get enough of!

5 Best WordPress Online Training Courses to Enhance your Skills

WordPress powers over 31% of the world wide web, be in the form of websites, blogs, e-commerce portals etc. and understanding it is important for the success of your WordPress website. There are several WordPress training courses online, right from learning how to use WordPress to developing applications for WordPress. Depending on your needs you can choose a course to enhance your WordPress skills. In this post, we’ll cover the top 5 websites that provide the best online WordPress courses to help you with WordPress. Lynda.com Lynda.com founded in 1995 by is a well-known leading online platform offering courses in various fields. Lynda.com’s massive library includes subjects like development, design, business, web, marketing etc. Among other things, it also offers a WordPress online training course in the web section of the module. Lynda.com has more than fifteen thousand video tutorials to help you learn. It is a responsive website that helps users study on their mobile phones with ease. It also has apps for Android, iPhone and iPad. As a user, you can switch between devices seamlessly. It lets you create your own playlist and manage the courses you want to watch. The videos are created in small segments, so they’re easier to understand. You can bookmark videos, skip chapters in a course as well as watch the entire course depending on your needs. Treehouse Treehouse is another professional website offering good courses for those in the web design and development domain. It also includes a WordPress online training course helping developers with HTML/CSS that would help them build dynamic themes, plugins and more for their websites. One feature of Treehouse is the ‘Techdegree’ they award learners which can help you secure a job. Treehouse usually has courses focusing on developers, covering a wide range of tutorials in the form of quizzes, workshops, learning objectives etc. Although it has well-tailored videos for their every course, it provides a 7-day free trial post which you can decide if you wish to continue further or skip the course. WP 101 Launched in the year 2008 WP 101 is a video tutorial that helps you learn WordPress online. It is a freemium course i.e the first week is a free trial period post which you can upgrade. It is ideal for beginners as well as WordPress professionals. WP101 certifications are licensed by GoDaddy, Liquid Web, WPBeginner, WooCommerce etc One feature of WP 101 is that it is up-to-date with WordPress and the plugins, so you get to learn the latest stuff. Also, the course can be accessed seamlessly from the desktop as well as mobile. WP 101 also has advanced courses guiding you to understand WordPress plugins like Jetpack, WooCommerce, Ninja Forms etc. WP Apprentice Launched by Kirk Biglione, WP Apprentice provides step-by-step guidance on WordPress. It guides you to learn WordPress online with the help of video tutorials. The focus of these tutorials is usually on business owners belonging to non-technical backgrounds so that they can excel in their online business. Some of the courses WP Apprentice provides are: WordPress Quick Start, WordPress Essentials, Business Website Blueprint etc Their WordPress Quick Start course is a free tutorial that builds up to the next courses should you wish to learn WordPress in detail One feature of WP Apprentice is that it only not teaches you basics of WordPress but also, covers the process of building an e-commerce website with WordPress WordPress for Beginners by Udemy Udemy is an online tutorial website that offers various courses right from development, business, lifestyle, photography etc. One of the courses it covers is WordPress. Each of its courses has different trainers and experts depending on the course you choose. Udemy offers a mix of both free and paid WordPress training online. One feature of Udemy is that each course has a rating attached to it, depending on the user rating learners can decide if a course is good for them or not It has a diverse variety of WordPress courses. Ex: WordPress for Beginners – Master WordPress Quickly to WordPress Theme development. Thus, this site caters to a bunch of people trying to find their niche The content offered is up-to-date and in line with the WordPress updates as well as the audio and video quality is good. Thus, helping the learner grasp things easily So here is our list of websites that cater to WordPress online training courses some are specific while other cover many courses. To conclude, each course is good and not-so-good depending on what you as a learner are seeking. However, with trial and error, you’re bound to find the best online WordPress course tailored for you. Once you’ve begun learning WordPress it is equally important to try it out yourself. The best way is to host your own WordPress website on a reliable and an affordable WordPress Hosting plan. After all the best learning happens when you apply the learning. Did you have any other courses that you would like to recommend? Post them in the comment section below. Till then happy blogging!

Understanding the Difference between Permanent HTML Redirects and Other Redirects

Shifting websites from one domain to another is a common scenario especially if users face issues with their existing domains. For example, issues like older websites with static backgrounds or GIFs, websites simply wanting to change the domain name, remodelling websites to be responsive, etc are fairly common. Though changing the URL of the website is a feasible solution, there is considerable risk involved in it. As a business owner if you plan any of the above, and your website has a good search engine rank or incoming traffic then this move could affect your business. In this article, we’ll be covering how to tackle this issue with the help of ‘redirect’ and understand redirects in detail. So what is Redirect? Redirect is a way of sending users and search engines to a different URL (Uniform Resource Locator) than the one requested by the user. Redirects help you in maintaining your website’s rankings without compromising on the existing rankings. Depending on the situations there are 3 types of redirects available: 301 Redirect 301 redirect is also known as ‘Permanent Redirect’ and is the recommended redirect for SEO purposes. This redirect is used when users decide to move their URL from one to another. In simple words, the website is shifted to a new location. The key benefit of using this redirect is that it not only redirects the user to the new URL from the old one but also, redirects traffic and rankings. This is by far the friendliest redirect passing over 90% of the link juice. 302 Redirect 302 redirect is also known as ‘Temporarily Moved Redirect’. Even though the search engine redirects users to the new URL, it doesn’t remove the old URL from its search results. Since the page isn’t replaced the search engine creates a new index for the new URL thus resulting in a new ranking. With 302 redirects the old ranking doesn’t get transferred to the new URL. This is useful in case of a temporary move wherein you wish to retain the ranking of the old URL. Meta Refresh Unlike the previous 2 redirects, Meta Refresh operates at the page level instead of the server level. Meta refresh is usually used when a website wants to redirect their users to a different page within 5 to 10 secs of the user landing on the current page. For example, you must have seen this message on websites: ‘You’ll be redirected to the main page in 5 secs, click here if not redirected.’ This is a meta refresh. This is the least recommended from the SEO perspective. Reasons When to Use Permanent Redirects: As a website owner, maintaining the ranking and popularity of your business website is very important as building it requires time and effort. However, there are times when you don’t have an option and need to switch to a new URL. Here are 4 reasons when you can set up permanent redirects on your website: When you decide to remodel your existing website structure, it might result in duplicate pages. Having duplicates might lower your website ranking. The best way is to disable one page and redirect it to the newer version. When you decide to merge two or more different product pages into one single page. If you want to change your domain name and migrate to a different one, you can set up the permanent redirect so all the traffic can be redirected from old to new URL. Should you delete a page permanently and are unable to remove it from Google or search engine indexes, it would result in a 404 Page Not Found Error page. This can reflect badly on your website and impact your website ranking as this would load every time a user visits that page. Redirecting it is a better option. Setting Up 301 Redirects: Windows Based Websites: If your website is hosted on the Windows server, you can set up permanent redirection via IIS (Internet Information Services). Here is the official Microsoft guide to help you in the process. Linux Based Websites: To set up 301 redirects on your Linux hosted WordPress site, you can either use a plugin or add the following code to your htaccess file via FTP.Apache RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://www.yoursite.com/$1 [R=301,L]NGINX server { listen 80; server_name domain.com www.domain.com; return 301 https://domain.com$request_uri;} Note: This is only for WordPress websites Conclusion: Use 301 redirects with caution as redirecting several pages to a single location can be a red signal to Google, and it might consider this spamming. The end result will be that your page will get penalized or banned. If you need to redirect, set up different redirects and follow proper protocols for setting the page and you’ll be sorted. If you have any queries or suggestions, please feel free to drop your message in the comment box below.

Getting More Than Just Ranking from Links

We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What are backlinks? A backlink is an incoming link from one site to another. They are important for SEO reasons because they pass “link juice” around, which gives your website a vote of confidence in the eyes of Google. The more juice you receive, the higher you’ll rank. Why is this so? If Google sees that lots of sites are linking out to yours, it automatically lends you more credibility. As a result, Google has a reason to rank you higher. It sounds like pretty simple stuff. Let’s see what other benefits links have for your site. More referral traffic “I’m already getting lots of traffic,” you might protest.The thing is that referral traffic generally has a low bounce rate. This is worth noting because the traffic that comes from ad campaigns, such as AdWords, tends to have a much higher bounce rate. Why does referral traffic have a lower bounce rate? It’s because traffic is coming from trusted websites who are linking out to you. The visitors on those sites are already clearly interested in your niche and are clicking the link to find out more. Moreover, the more traffic sources you have, the better things are, right? Totally. Links position you as an expert People will find it hard to buy from you until they trust you and see you as the expert in your field. If they see your rival as the expert and not you, they’ll buy from your rival instead.It’s all about using content marketing to position yourself as the go-to voice that customers listen to and trust. The problem is that positioning yourself as the expert is tough. Who’s going to listen to you if no one has heard of you? This is where backlinks come in. If you can post on an influencer’s blog as a guest writer, you can link back to your own website while using your guest blog post to position yourself as an expert at the same time. What does this mean? More and more entrepreneurs and companies are using guest blogs to secure precious backlinks from authoritative sites that link back to their own site. As a bonus, the fact that they’re posting on an authoritative site means that a new audience will find them — and trust them. How so? If the audience already trusts the website, they’ll trust the websites judgement when it comes to guest bloggers. If you can secure a guest blog on an influencer’s site, you’ll have a whole new audience who are ready to listen to what you’ve got to say. All of a sudden, you’re converting people independent of your SEO efforts. Links let you build new relationships Link building should also be known as relationship building because that’s essentially what it is.See, when you try to secure links from websites, you can’t just say “Bro, gimme a link.” Instead, you have to take the time to build proper, lasting relationships with influencers. This means taking the time to engage with them, talking to them and even offering them free stuff. Don’t just ask “What can you do for me?”; think about what you can do for them. When you make that initial contact with them, be personable and friendly. Start by engaging with their posts and work up to the initial first message or a cold email. Inject a bit of humour in there and don’t be too “salesy”. The stronger your relationships are with influencers, the better the opportunities that subsequently arrive will be. If you can build a long-lasting relationship with an influencer, there’ll be many more chances to secure more links, more traffic and more sales. Promotional opportunities Sure, links are good for ranking, but a good ranking isn’t a surefire way of boosting sales.In fact, the link itself is a great way to promote your brand and secure more sales there and then. For example, if you sell an app and write a guest blog for a related website, you can include a link to your app (if the website allows this) right there in the article. Let’s say you sell an app that helps people create logos for their brands. So you decide to write an article about the challenges of building a brand. In the article, you can include a section on logos and link it to your app. Bingo. Here are some ways to earn more links: Write awesome content No self-respecting blog is going to let you write for them, let alone link out to you if your content is poor. Anything you write for a blog must offer value to the community, and it must be share-worthy. Moreover, it needs to go some way to position you as an expert in your field. Reach out to influencers Identify the influencers in your niche, and then work out a plan as to how you’re going to attract their attention.The easiest thing to do is to engage with their posts on social media before direct messaging them. Cold email is an option too, or you could just pitch directly to them with an idea for your blog. Identify backlink opportunities More than anything else, you need to know where to find the best backlinks. The last thing you want are low-quality links that’ll get you punished in the SERPs.Invest in a tool that will spy on your competitors and who they’re getting their backlinks from. Then, reverse engineer what they’re doing and secure links from the same — or similar — sites. As you can see, links are very important, and not just for SEO reasons. It’s key that you start seeing this as a chance to build relationships and use backlinks to position yourself as an expert in your niche. Once you’ve done this, your customers are yours to keep.

New gTLD Report – June 2018

We have completed the first half of the year and the second half holds some interesting prospects for new gTLDs. But before that, here’s the report for the trending new gTLDs for the month of June. With 51% of the total share of new gTLDs registered, .XYZ continued to hold onto the top spot. Continuing the trend, .TOP was also able to hold onto its second spot. The month of June had a few new gTLDs like new-entrant .ICU and .WEBSITE climbing up to the top 5 list thus displacing a couple of them that have been consistent for a while. Despite having launched late May, .ICU secured the third spot among the trending new gTLDs – quite the surprise! Here’s a precise summary of the top 15 domain extensions for June: New gTLD Report – June 2018 Infogram   *Registration Numbers Facilitated by ResellerClub .XYZ: It was the total number of registrations in China that sent the sales for .XYZ skyrocketing in the month of June. Besides this, .XYZ also witnessed a fairly good number of registrations globally. However, .XYZ did have a huge decrease in its sales as compared to the previous month. This new gTLD was running at a promo price of $0.99. .TOP: With a promo price of $0.99, .TOP was able to grab 19% of the total share of new gTLD sold which was comparatively greater than the month of May, thus indicating a steady growth in this new gTLD month on month. .ICU: This new gTLD was launched on our platform during the month of May and in just a period of one month, it was able to climb up to the third spot with an 8% share. Sales for .ICU shot up as it was being sold at a promo price of $0.99 that led to a large number of registrations for this new gTLD in China. .ONLINE: This Radix gTLD which had previously secured the third rank has moved down a rank with a 17% decrease in its overall sales compared to the month of May. Along with .XYZ and .TOP, it was .ONLINE that was able to retain its spot in the top 5 list in June with a promo price of $6.99 .WEBSITE: Although consistently being a part of the top 15 list, it was during the month of June where this new gTLD was able to break into the top 5 position by grabbing  2% of the total share of new gTLDs registered. Sales of .WEBSITE saw a 304% jump in June, which was huge for this gTLD. This new gTLD was being sold at a promo price of $0.99 Despite a 6% spike in its sales, .SPACE was unable to retain its spot in the top 5 and thus moved down to the sixth position. Similarly, .SITE which did grab a greater share than the month of May, was also unable to retain its third spot. It was .DESIGN and .GLOBAL performed really well in the month of June with a promo price of $ 5.99 and $12.99 respectively. Check out our exciting domain promos coming up during the month of July: Help transform your customers into entrepreneurs with a .CO at just $8.99 Get a .ME domain at $1.99 and help expand your customers family name and business. Reach out to the community of designers with a .DESIGN at just $5.99. Help your customers explore their business possibilities around the world with a .GLOBAL at just $12.99. Now, that you know what’s trending and what’s not,  check out all our domain promos here and get the right one for your customers.  

Most Common WordPress Security Issues in 2018

WordPress is one of the most used Content Management Systems (CMS) in today’s day and age. Websites find it easier to not only navigate the system but also run their websites seamlessly with Managed WordPress Hosting as their chosen hosting. However, like every other system WordPress too is vulnerable and not completely secure when it comes to attacks. In this post, we’ll talk about the common WordPress security issues in 2018 and how to deal with them. Why is WordPress Security Important? Taking care of your website is of utmost importance as lack of security could mean trouble for your website. WordPress is leading in terms of powering over 31.1% websites all across the globe and has a net share of 59.9%. Irrespective of the platform as per statistics, more than fifty thousand websites get hacked on a daily basis and WordPress websites are one of the targeted platforms by hackers. Source: W3Techs Here are three reasons why WordPress security is important: According to WordFence, “Hackers attack WordPress sites both big and small, with over 90,978 attacks happening per minute.” Hence, installing various security mechanisms for your website is crucial else your website can be compromised. If you run an e-commerce or a professional website you need to be concerned about website security. If your website isn’t secure your customers may be skeptical about browsing and using your website. This could lead to reduced traffic which would, in turn, drop the customer count and eventually affect your business. As per Google Chrome 68 update, websites that are not secure will be ranked low in the search engine. This will affect your SEO, as well as, customer count. Now that we’ve seen the importance of a secure website. Let us see, the 3 common WordPress security issues that a WordPress website faces and ways to overcome it. Attacks and Injections WordPress as a platform doesn’t limit the login attempt by any user wanting to sign in on your website. Thus, it is vulnerable to the Brute Force Attack. A Brute force attack is an attack wherein a hacker/bot repeatedly keeps on entering passwords against usernames until the right match is found. This attack is both simple and exhaustive in nature. Even if the hacker doesn’t gain entry to your website, chances are your service provider might suspend your account leaving your website down. For example, if you’re on a Shared Hosting plan, a brute force attack can overload the system compelling the host to suspend your website. Apart from attacks, WordPress is even vulnerable to SQL Injection, Cross-Site Scripting (XSS) attacks. In case of SQL injection, it targets MySQL database to gain entry into websites and WordPress uses a MySQL database. Access to the Sensitive Files If a hacker gains access to sensitive WordPress files content then they can exploit your website. Your WordPress website’s PHP code is the one that can be targeted to gain access to files. Usually, hackers gain access to your files by means loading files remotely by means of themes or plugins. As PHP enables themes and plugins to run on your WordPress platform. Once the hacker gains entry to your website they can modify your wp-config.php files that are used during WP installation. Malware Another type of security issue that a website can face is a malware attack. Malwares gain unauthorized access to your WordPress website and infect your system. Some of the malwares that WordPress is susceptible to are Backdoors, Malicious redirects, Pharma hacks and Drive-by downloads. One of the most common ways a malware can infect your website is if your WordPress version is not up to date. Having seen the common security issues, let us now see the ways to secure your WordPress website. Keeping WordPress up-to-date: Always keep your WordPress version up-to-date. This is so because WordPress security team update their security and vulnerability flaws so as to keep hackers at bay. The current WordPress version is 3.9 Installing Security Plugins: Installing reliable security helps ward off hackers and keeps your website secure. There are some plugins that even limit login attempts this would not allow Brute Force Attacks. Check out our post on some of the top WordPress security plugins. Also, make sure to download plugins from authentic trustworthy sources only. Quality of Hosting: Poor quality hosting service can also make your WordPress website less secure. When choosing your hosting provider make sure to research them by checking their reviews. At times, Shared Hosting can be an easy target as it has several websites hosted on it. One of the options you can explore for hosting is WordPress Hosting, as it specifically caters to WordPress websites. On a whole, WordPress security issues are sensitive and websites can come under attack. However, as a website owner, you should try to keep your website secure by following the above-mentioned points. This helps to keep your website secure by minimizing the vulnerability. Having stated above the importance of quality hosting, our WordPress Hosting has recently been reviewed by Tryootech.com. Do check out what they have to say about us. Lastly, if you have any queries or suggestions, please mention them in the comments section below.

Does Writing Impact UI

We are surrounded by writing be it in the form of news bulletins, articles, emails, listicles etc. both in the physical and virtual world. It is in this regard, that messages need to be universally understood by everyone irrespective of who is reading them. In this article, we’ll discuss if writing impacts UI and also touch on how to curate your content so that it helps in the growth of the brand. Importance of Written Language in UI Content and web design always go hand-in-hand. And as the saying goes, ‘content is king’. When we talk about UX or UI we are talking about everything on the website – the images, the page design and yes, the content! The more engaging and user-friendly the content, the more readers would be interested in spending time on your website. Good content thus is vital as it can take you and your brand places. However, oftentimes we forget the basics and end up writing stuff that sounds better in our heads than it does on paper! Below is a list of 5 things to avoid for a better UI: Use of Jargons Jargons (or confusing complicated words) increase the risk of users losing interest in a website. Words used should be clear, accurate and precise as they can either build and break the brand.One of the most common places where web developers or designers tend to overlook this is the error message/page that pops up whenever a page isn’t loading or a file is missing. A quick tip would be to re-read the message from the perspective of a layman who doesn’t understand technical words and can get confused if things are not explained well. Below is an example of jargon used in a message and a better way of explaining too: Error Message with Technical Jargon Error Message Explained in Simple Words For more ideas on how to avoid jargons on errors messages and pages, you can refer to this post. Long Wordy Sentences Writing a long sentence doesn’t mean that a user will stop and read. On the contrary, he/she might simply skip reading. It is very important to keep sentences short and concise. This keeps the user engaged and at the same time provides important information upfront.In most cases, it’s not necessary to describe every detail in the first interaction. It’s better to reveal increasing detail about features when the user explores them and actually needs the information. A good thumb-rule is to put yourself in the customer’s shoe and analyze if the content is really relevant or you can do away with a few details. Force yourself to focus on what is absolutely relevant and convey that as clearly as possible. For example: Wrong Sentence: Send and receive money in a hassle free way with the use of Western Union. All you need to do is create an account and pay with credit or debit card, cash or Apple pay. Recommended Sentence: Transfer funds to anyone across the globe with Western Union. It’s fast and simple. Skip Unnecessary Punctuation Written words stay longer than spoken ever can! And so it is important for you as a website designer to avoid extra punctuation so the reader can scan the text easily. The correct usage of punctuation helps in effective communication thereby reducing confusion. Hence it is advised to avoid using periods, colons etc. especially in body text and labels.A quick tip: If you need to use periods use them in longer sentences or sentences followed by links. For example: Source: Material Design   Capitalization Remember those days when in school the teacher wrote in ALL CAPS on the blackboard. Oh! how distracting it used to be. The same is true with websites. Capitalization can hamper the customers reading experience and might make either skip the page or the website altogether.By common behaviour, we try to use capital letters when we wish to impose either our wants or demands on someone. Not only this, but it also affects the reading quality as the words seem jumbled up. A quick tip is to use sentence case. This looks more pleasing to the eye and is also easier to read and understand. An example: Lack of User Focus A lack of focus on the user makes the website less user-friendly and more product-centric. As a website owner, your priority is to make give attention to the user, for they are your potential customers. Imagine, if John F. Kennedy was a web designer instead of saying “…ask not what your country can do for you—ask what you can do for your country” he would say “ask not what the customers can do for you—ask what you can do for your customers.” For example: Wrong Sentence: Your complaint has been registered. It will be reviewed internally and we will get back to you. This sentence doesn’t tell what you’re doing for the customer. It’s ambiguous and gives no specific information to the user about the issue at hand or the resolution process. Recommended Sentence: We’ve received your complaint and assigned a support executive who will get in touch with you within the next 4 hours to help resolve the issue. Conclusion: Just like we follow a minimalistic design approach to minimize clutter, it is equally crucial to follow a focused and clear content strategy on the website too. A clear, simple and direct approach to writing can be easily processed by users and in most cases motivates them to explore more. If you have any comments or suggestions, feel free to drop them in the comments section below.

4 Ways to Create Better Marketing Campaigns with CRM

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in the same situation. Create better marketing campaigns with a CRM. Yes, you read it right; A CRM! CRM is for marketers too Most people have the misconception that Customer Relationship Management software is just for sales professionals. This thinking needs to change. There is more clarity and less confusion when the marketing and sales team use the same tools and data. CRM is a powerful tool that can strengthen your marketing strategy. It is a wellspring of information that helps you identify the right target audience, creating channel-specific campaigns and generating quality leads. Moreover, with marketing automation in CRM, you can streamline and optimize a wide spectrum of marketing tasks. Increased automation will help you in improving your email marketing for attracting more attention. Let’s delve deeper and see- How can a CRM software help in creating better marketing campaigns? Below are four main areas that you can improve with a CRM software for creating better marketing campaigns: Focused targeting Most of the marketers concentrate on creating and conveying an impactful brand message. Your efforts are futile if you are not approaching the right prospects. Therefore, you need to consider breaking your customers into small groups for focused targeting.However, digging into a large pool of data is an irksome task, isn’t it? Well, you can avoid such clutter with a CRM where all your customer information is systematically streamlined in one place. With this data, you can understand their buying patterns and preferences. It helps you identify potential prospects worth pursuing. This will save your time and efforts as well as help generate leads that can convert. Create segments Marketers can easily group customers together based on their common interest, traits, requirements and previous purchases. Instead of focusing on the requirements of the entire market it is better to segment customers by defined criteria. This is possible with a CRM that allows you to create identifiable segments which adds clarity while performing various marketing activities. CRM gives you a more holistic view of these specific groups to understand them better.For example, If you are a product manufacturing company with different product lines, you can ease your work and avoid confusion by creating multiple sales pipelines for different industries. You can further bifurcate contacts by the price range and functionalities to gain more clarity and cater your target audience with personalized emails. Also, you can cross-sell your products to other groups of audiences and track campaign performance directly from CRM itself. You can gain a better knowledge of their likes, dislikes, and recent activities. Target those specific traits and characteristics while creating your marketing campaigns. Customers pay more attention to such messages as they can relate to it, so this increases the chances of positive responses. Personalized marketing content Personalized content is more relevant and better perceived. Customers react quickly to such content. 87 % of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.With a CRM, marketers can know exactly who their customers are and what are their requirements. Once that is figured out, it becomes easier to personalize the content and target the specific needs of the customers. Instead of generalizing the content with “Dear Customer” or other similar terms, marketers can address the customers by their name. With the software, you can even tailor other details like their gender or the company they work for. Better accountability Since a CRM has a reporting functionality, it becomes easier to track the effectiveness of your marketing activities. You can understand which marketing campaigns were successful and where you need to put in extra efforts.It helps marketers make better decisions and build more effective strategies to improve response rate. A CRM also gives you the flexibility to customize the reports as per your specific business requirements. So, you can get the exact information you need. Moreover, once you set a process for tracking and analyzing data, you will be able to create reports more quickly. Concluding thoughts CRM marketing is the best way to reach your ideal customers in less time. A CRM software improves not only your marketing campaign but also your sales. It is the best solution for both; your marketing and sales team. There is more transparency between the teams, and they can work more efficiently to fulfill the common goal of increasing the revenue of the company.

Importance of Secondary DNS

If you have waited with bated breath for your school or college results, you must have also noticed that the institution generally provides more than one link to view the results and this, of course, makes you less nervous! The simple reason being if one link doesn’t work you can always use the other links. This facility of multiple providers is basically called Secondary DNS. But then what is DNS in the first place? Domain Name System or DNS (or servers) is basically an internet service that translates domain names into IP (Internet Protocol) address. As IP addresses are numerical they are complex to remember. However, domain names being alphabetical they’re easy to remember. For example, www.example.com can translate to IP address 198.111.121.4 Now that we have a fair sense of idea on what DNS is let’s understand what Secondary DNS means. What is Secondary DNS? When an organisation uses multiple service providers to host their primary DNS information, it is called Secondary DNS. In our above example, when an institution uses multiple links to hosts results of an examination it is using secondary DNS to host its primary DNS information. In a nutshell, if you have 4 sets of nameservers answering queries, if one is down then the load is shared amongst the remaining three. Once the first nameserver is up and running, the load will once again be divided between the four of them. Advantages: Better customer experience – Due to the availability of Secondary DNS the load on the primary DNS gets reduced and customers have a more seamless experience accessing the servers. Good back up – Secondary DNS always acts as the best firefighting mechanism when the primary DNS is down or out of order. The other servers can still work, although with an increased load on them. However, this is better than having a complete blackout of the entire server until the primary DNS is up and working. Round Robin Resolving – This is a process when the server provides a different server on account of Secondary DNS every time a user accesses the server. This helps as a load-balancing act. Configuring Secondary DNS Secondary DNS can be used by websites that have a high inflow of traffic that might result in the primary DNS server going down like the ones that run discount sales, declare examination results, etc. Since they are dealing with customers it can mean a loss of both money and customers. Configuring secondary DNS is a safe option for such websites. Now that we’ve seen the kind of websites that might need secondary DNS, let us see, where can one find secondary DNS when you’ve hosted your website with us. Hosting services by ResellerClub don’t require setting up secondary DNS explicitly, as it is pre-configured. What this means is: Consider, you have four nameservers, one of the nameservers will be configured as a primary name server whereas the other three name servers will be configured as Secondary for backup purposes. As seen from the advantages above, there is no difference between a primary and a secondary DNS as Round Robin algorithm is used to resolve the name server records of a domain. Usually, the first nameserver listed is primary followed by secondary. However, there is no set rule for this. You can refer to this post to learn how to manage and set up the nameservers for your domain. Or you check out this video to learn how to manage DNS Records for Nameservers Conclusion: Thus, a Secondary DNS proves to be a good backup for any organisation so that there is continuity in service. It provides a good consumer experience as the consumer doesn’t face any glitches in case the primary DNS is not be working. Much also depends on the quality of the service provider of a secondary DNS. If one owns the DNS one should ensure that the quality is maintained. A compromise on the quality of secondary DNS is worse than having a good quality primary DNS. So quality is the king. Lastly, don’t forget to leave a comment below if you have any questions or suggestions.

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