Reseller Club Blog

5 Best WordPress Online Training Courses to Enhance your Skills

WordPress powers over 31% of the world wide web, be in the form of websites, blogs, e-commerce portals etc. and understanding it is important for the success of your WordPress website. There are several WordPress training courses online, right from learning how to use WordPress to developing applications for WordPress. Depending on your needs you can choose a course to enhance your WordPress skills. In this post, we’ll cover the top 5 websites that provide the best online WordPress courses to help you with WordPress. Lynda.com Lynda.com founded in 1995 by is a well-known leading online platform offering courses in various fields. Lynda.com’s massive library includes subjects like development, design, business, web, marketing etc. Among other things, it also offers a WordPress online training course in the web section of the module. Lynda.com has more than fifteen thousand video tutorials to help you learn. It is a responsive website that helps users study on their mobile phones with ease. It also has apps for Android, iPhone and iPad. As a user, you can switch between devices seamlessly. It lets you create your own playlist and manage the courses you want to watch. The videos are created in small segments, so they’re easier to understand. You can bookmark videos, skip chapters in a course as well as watch the entire course depending on your needs. Treehouse Treehouse is another professional website offering good courses for those in the web design and development domain. It also includes a WordPress online training course helping developers with HTML/CSS that would help them build dynamic themes, plugins and more for their websites. One feature of Treehouse is the ‘Techdegree’ they award learners which can help you secure a job. Treehouse usually has courses focusing on developers, covering a wide range of tutorials in the form of quizzes, workshops, learning objectives etc. Although it has well-tailored videos for their every course, it provides a 7-day free trial post which you can decide if you wish to continue further or skip the course. WP 101 Launched in the year 2008 WP 101 is a video tutorial that helps you learn WordPress online. It is a freemium course i.e the first week is a free trial period post which you can upgrade. It is ideal for beginners as well as WordPress professionals. WP101 certifications are licensed by GoDaddy, Liquid Web, WPBeginner, WooCommerce etc One feature of WP 101 is that it is up-to-date with WordPress and the plugins, so you get to learn the latest stuff. Also, the course can be accessed seamlessly from the desktop as well as mobile. WP 101 also has advanced courses guiding you to understand WordPress plugins like Jetpack, WooCommerce, Ninja Forms etc. WP Apprentice Launched by Kirk Biglione, WP Apprentice provides step-by-step guidance on WordPress. It guides you to learn WordPress online with the help of video tutorials. The focus of these tutorials is usually on business owners belonging to non-technical backgrounds so that they can excel in their online business. Some of the courses WP Apprentice provides are: WordPress Quick Start, WordPress Essentials, Business Website Blueprint etc Their WordPress Quick Start course is a free tutorial that builds up to the next courses should you wish to learn WordPress in detail One feature of WP Apprentice is that it only not teaches you basics of WordPress but also, covers the process of building an e-commerce website with WordPress WordPress for Beginners by Udemy Udemy is an online tutorial website that offers various courses right from development, business, lifestyle, photography etc. One of the courses it covers is WordPress. Each of its courses has different trainers and experts depending on the course you choose. Udemy offers a mix of both free and paid WordPress training online. One feature of Udemy is that each course has a rating attached to it, depending on the user rating learners can decide if a course is good for them or not It has a diverse variety of WordPress courses. Ex: WordPress for Beginners – Master WordPress Quickly to WordPress Theme development. Thus, this site caters to a bunch of people trying to find their niche The content offered is up-to-date and in line with the WordPress updates as well as the audio and video quality is good. Thus, helping the learner grasp things easily So here is our list of websites that cater to WordPress online training courses some are specific while other cover many courses. To conclude, each course is good and not-so-good depending on what you as a learner are seeking. However, with trial and error, you’re bound to find the best online WordPress course tailored for you. Once you’ve begun learning WordPress it is equally important to try it out yourself. The best way is to host your own WordPress website on a reliable and an affordable WordPress Hosting plan. After all the best learning happens when you apply the learning. Did you have any other courses that you would like to recommend? Post them in the comment section below. Till then happy blogging!

Understanding the Difference between Permanent HTML Redirects and Other Redirects

Shifting websites from one domain to another is a common scenario especially if users face issues with their existing domains. For example, issues like older websites with static backgrounds or GIFs, websites simply wanting to change the domain name, remodelling websites to be responsive, etc are fairly common. Though changing the URL of the website is a feasible solution, there is considerable risk involved in it. As a business owner if you plan any of the above, and your website has a good search engine rank or incoming traffic then this move could affect your business. In this article, we’ll be covering how to tackle this issue with the help of ‘redirect’ and understand redirects in detail. So what is Redirect? Redirect is a way of sending users and search engines to a different URL (Uniform Resource Locator) than the one requested by the user. Redirects help you in maintaining your website’s rankings without compromising on the existing rankings. Depending on the situations there are 3 types of redirects available: 301 Redirect 301 redirect is also known as ‘Permanent Redirect’ and is the recommended redirect for SEO purposes. This redirect is used when users decide to move their URL from one to another. In simple words, the website is shifted to a new location. The key benefit of using this redirect is that it not only redirects the user to the new URL from the old one but also, redirects traffic and rankings. This is by far the friendliest redirect passing over 90% of the link juice. 302 Redirect 302 redirect is also known as ‘Temporarily Moved Redirect’. Even though the search engine redirects users to the new URL, it doesn’t remove the old URL from its search results. Since the page isn’t replaced the search engine creates a new index for the new URL thus resulting in a new ranking. With 302 redirects the old ranking doesn’t get transferred to the new URL. This is useful in case of a temporary move wherein you wish to retain the ranking of the old URL. Meta Refresh Unlike the previous 2 redirects, Meta Refresh operates at the page level instead of the server level. Meta refresh is usually used when a website wants to redirect their users to a different page within 5 to 10 secs of the user landing on the current page. For example, you must have seen this message on websites: ‘You’ll be redirected to the main page in 5 secs, click here if not redirected.’ This is a meta refresh. This is the least recommended from the SEO perspective. Reasons When to Use Permanent Redirects: As a website owner, maintaining the ranking and popularity of your business website is very important as building it requires time and effort. However, there are times when you don’t have an option and need to switch to a new URL. Here are 4 reasons when you can set up permanent redirects on your website: When you decide to remodel your existing website structure, it might result in duplicate pages. Having duplicates might lower your website ranking. The best way is to disable one page and redirect it to the newer version. When you decide to merge two or more different product pages into one single page. If you want to change your domain name and migrate to a different one, you can set up the permanent redirect so all the traffic can be redirected from old to new URL. Should you delete a page permanently and are unable to remove it from Google or search engine indexes, it would result in a 404 Page Not Found Error page. This can reflect badly on your website and impact your website ranking as this would load every time a user visits that page. Redirecting it is a better option. Setting Up 301 Redirects: Windows Based Websites: If your website is hosted on the Windows server, you can set up permanent redirection via IIS (Internet Information Services). Here is the official Microsoft guide to help you in the process. Linux Based Websites: To set up 301 redirects on your Linux hosted WordPress site, you can either use a plugin or add the following code to your htaccess file via FTP.Apache RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://www.yoursite.com/$1 [R=301,L]NGINX server { listen 80; server_name domain.com www.domain.com; return 301 https://domain.com$request_uri;} Note: This is only for WordPress websites Conclusion: Use 301 redirects with caution as redirecting several pages to a single location can be a red signal to Google, and it might consider this spamming. The end result will be that your page will get penalized or banned. If you need to redirect, set up different redirects and follow proper protocols for setting the page and you’ll be sorted. If you have any queries or suggestions, please feel free to drop your message in the comment box below.

Getting More Than Just Ranking from Links

We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What are backlinks? A backlink is an incoming link from one site to another. They are important for SEO reasons because they pass “link juice” around, which gives your website a vote of confidence in the eyes of Google. The more juice you receive, the higher you’ll rank. Why is this so? If Google sees that lots of sites are linking out to yours, it automatically lends you more credibility. As a result, Google has a reason to rank you higher. It sounds like pretty simple stuff. Let’s see what other benefits links have for your site. More referral traffic “I’m already getting lots of traffic,” you might protest.The thing is that referral traffic generally has a low bounce rate. This is worth noting because the traffic that comes from ad campaigns, such as AdWords, tends to have a much higher bounce rate. Why does referral traffic have a lower bounce rate? It’s because traffic is coming from trusted websites who are linking out to you. The visitors on those sites are already clearly interested in your niche and are clicking the link to find out more. Moreover, the more traffic sources you have, the better things are, right? Totally. Links position you as an expert People will find it hard to buy from you until they trust you and see you as the expert in your field. If they see your rival as the expert and not you, they’ll buy from your rival instead.It’s all about using content marketing to position yourself as the go-to voice that customers listen to and trust. The problem is that positioning yourself as the expert is tough. Who’s going to listen to you if no one has heard of you? This is where backlinks come in. If you can post on an influencer’s blog as a guest writer, you can link back to your own website while using your guest blog post to position yourself as an expert at the same time. What does this mean? More and more entrepreneurs and companies are using guest blogs to secure precious backlinks from authoritative sites that link back to their own site. As a bonus, the fact that they’re posting on an authoritative site means that a new audience will find them — and trust them. How so? If the audience already trusts the website, they’ll trust the websites judgement when it comes to guest bloggers. If you can secure a guest blog on an influencer’s site, you’ll have a whole new audience who are ready to listen to what you’ve got to say. All of a sudden, you’re converting people independent of your SEO efforts. Links let you build new relationships Link building should also be known as relationship building because that’s essentially what it is.See, when you try to secure links from websites, you can’t just say “Bro, gimme a link.” Instead, you have to take the time to build proper, lasting relationships with influencers. This means taking the time to engage with them, talking to them and even offering them free stuff. Don’t just ask “What can you do for me?”; think about what you can do for them. When you make that initial contact with them, be personable and friendly. Start by engaging with their posts and work up to the initial first message or a cold email. Inject a bit of humour in there and don’t be too “salesy”. The stronger your relationships are with influencers, the better the opportunities that subsequently arrive will be. If you can build a long-lasting relationship with an influencer, there’ll be many more chances to secure more links, more traffic and more sales. Promotional opportunities Sure, links are good for ranking, but a good ranking isn’t a surefire way of boosting sales.In fact, the link itself is a great way to promote your brand and secure more sales there and then. For example, if you sell an app and write a guest blog for a related website, you can include a link to your app (if the website allows this) right there in the article. Let’s say you sell an app that helps people create logos for their brands. So you decide to write an article about the challenges of building a brand. In the article, you can include a section on logos and link it to your app. Bingo. Here are some ways to earn more links: Write awesome content No self-respecting blog is going to let you write for them, let alone link out to you if your content is poor. Anything you write for a blog must offer value to the community, and it must be share-worthy. Moreover, it needs to go some way to position you as an expert in your field. Reach out to influencers Identify the influencers in your niche, and then work out a plan as to how you’re going to attract their attention.The easiest thing to do is to engage with their posts on social media before direct messaging them. Cold email is an option too, or you could just pitch directly to them with an idea for your blog. Identify backlink opportunities More than anything else, you need to know where to find the best backlinks. The last thing you want are low-quality links that’ll get you punished in the SERPs.Invest in a tool that will spy on your competitors and who they’re getting their backlinks from. Then, reverse engineer what they’re doing and secure links from the same — or similar — sites. As you can see, links are very important, and not just for SEO reasons. It’s key that you start seeing this as a chance to build relationships and use backlinks to position yourself as an expert in your niche. Once you’ve done this, your customers are yours to keep.

New gTLD Report – June 2018

We have completed the first half of the year and the second half holds some interesting prospects for new gTLDs. But before that, here’s the report for the trending new gTLDs for the month of June. With 51% of the total share of new gTLDs registered, .XYZ continued to hold onto the top spot. Continuing the trend, .TOP was also able to hold onto its second spot. The month of June had a few new gTLDs like new-entrant .ICU and .WEBSITE climbing up to the top 5 list thus displacing a couple of them that have been consistent for a while. Despite having launched late May, .ICU secured the third spot among the trending new gTLDs – quite the surprise! Here’s a precise summary of the top 15 domain extensions for June: New gTLD Report – June 2018 Infogram   *Registration Numbers Facilitated by ResellerClub .XYZ: It was the total number of registrations in China that sent the sales for .XYZ skyrocketing in the month of June. Besides this, .XYZ also witnessed a fairly good number of registrations globally. However, .XYZ did have a huge decrease in its sales as compared to the previous month. This new gTLD was running at a promo price of $0.99. .TOP: With a promo price of $0.99, .TOP was able to grab 19% of the total share of new gTLD sold which was comparatively greater than the month of May, thus indicating a steady growth in this new gTLD month on month. .ICU: This new gTLD was launched on our platform during the month of May and in just a period of one month, it was able to climb up to the third spot with an 8% share. Sales for .ICU shot up as it was being sold at a promo price of $0.99 that led to a large number of registrations for this new gTLD in China. .ONLINE: This Radix gTLD which had previously secured the third rank has moved down a rank with a 17% decrease in its overall sales compared to the month of May. Along with .XYZ and .TOP, it was .ONLINE that was able to retain its spot in the top 5 list in June with a promo price of $6.99 .WEBSITE: Although consistently being a part of the top 15 list, it was during the month of June where this new gTLD was able to break into the top 5 position by grabbing  2% of the total share of new gTLDs registered. Sales of .WEBSITE saw a 304% jump in June, which was huge for this gTLD. This new gTLD was being sold at a promo price of $0.99 Despite a 6% spike in its sales, .SPACE was unable to retain its spot in the top 5 and thus moved down to the sixth position. Similarly, .SITE which did grab a greater share than the month of May, was also unable to retain its third spot. It was .DESIGN and .GLOBAL performed really well in the month of June with a promo price of $ 5.99 and $12.99 respectively. Check out our exciting domain promos coming up during the month of July: Help transform your customers into entrepreneurs with a .CO at just $8.99 Get a .ME domain at $1.99 and help expand your customers family name and business. Reach out to the community of designers with a .DESIGN at just $5.99. Help your customers explore their business possibilities around the world with a .GLOBAL at just $12.99. Now, that you know what’s trending and what’s not,  check out all our domain promos here and get the right one for your customers.  

Most Common WordPress Security Issues in 2018

WordPress is one of the most used Content Management Systems (CMS) in today’s day and age. Websites find it easier to not only navigate the system but also run their websites seamlessly with Managed WordPress Hosting as their chosen hosting. However, like every other system WordPress too is vulnerable and not completely secure when it comes to attacks. In this post, we’ll talk about the common WordPress security issues in 2018 and how to deal with them. Why is WordPress Security Important? Taking care of your website is of utmost importance as lack of security could mean trouble for your website. WordPress is leading in terms of powering over 31.1% websites all across the globe and has a net share of 59.9%. Irrespective of the platform as per statistics, more than fifty thousand websites get hacked on a daily basis and WordPress websites are one of the targeted platforms by hackers. Source: W3Techs Here are three reasons why WordPress security is important: According to WordFence, “Hackers attack WordPress sites both big and small, with over 90,978 attacks happening per minute.” Hence, installing various security mechanisms for your website is crucial else your website can be compromised. If you run an e-commerce or a professional website you need to be concerned about website security. If your website isn’t secure your customers may be skeptical about browsing and using your website. This could lead to reduced traffic which would, in turn, drop the customer count and eventually affect your business. As per Google Chrome 68 update, websites that are not secure will be ranked low in the search engine. This will affect your SEO, as well as, customer count. Now that we’ve seen the importance of a secure website. Let us see, the 3 common WordPress security issues that a WordPress website faces and ways to overcome it. Attacks and Injections WordPress as a platform doesn’t limit the login attempt by any user wanting to sign in on your website. Thus, it is vulnerable to the Brute Force Attack. A Brute force attack is an attack wherein a hacker/bot repeatedly keeps on entering passwords against usernames until the right match is found. This attack is both simple and exhaustive in nature. Even if the hacker doesn’t gain entry to your website, chances are your service provider might suspend your account leaving your website down. For example, if you’re on a Shared Hosting plan, a brute force attack can overload the system compelling the host to suspend your website. Apart from attacks, WordPress is even vulnerable to SQL Injection, Cross-Site Scripting (XSS) attacks. In case of SQL injection, it targets MySQL database to gain entry into websites and WordPress uses a MySQL database. Access to the Sensitive Files If a hacker gains access to sensitive WordPress files content then they can exploit your website. Your WordPress website’s PHP code is the one that can be targeted to gain access to files. Usually, hackers gain access to your files by means loading files remotely by means of themes or plugins. As PHP enables themes and plugins to run on your WordPress platform. Once the hacker gains entry to your website they can modify your wp-config.php files that are used during WP installation. Malware Another type of security issue that a website can face is a malware attack. Malwares gain unauthorized access to your WordPress website and infect your system. Some of the malwares that WordPress is susceptible to are Backdoors, Malicious redirects, Pharma hacks and Drive-by downloads. One of the most common ways a malware can infect your website is if your WordPress version is not up to date. Having seen the common security issues, let us now see the ways to secure your WordPress website. Keeping WordPress up-to-date: Always keep your WordPress version up-to-date. This is so because WordPress security team update their security and vulnerability flaws so as to keep hackers at bay. The current WordPress version is 3.9 Installing Security Plugins: Installing reliable security helps ward off hackers and keeps your website secure. There are some plugins that even limit login attempts this would not allow Brute Force Attacks. Check out our post on some of the top WordPress security plugins. Also, make sure to download plugins from authentic trustworthy sources only. Quality of Hosting: Poor quality hosting service can also make your WordPress website less secure. When choosing your hosting provider make sure to research them by checking their reviews. At times, Shared Hosting can be an easy target as it has several websites hosted on it. One of the options you can explore for hosting is WordPress Hosting, as it specifically caters to WordPress websites. On a whole, WordPress security issues are sensitive and websites can come under attack. However, as a website owner, you should try to keep your website secure by following the above-mentioned points. This helps to keep your website secure by minimizing the vulnerability. Having stated above the importance of quality hosting, our WordPress Hosting has recently been reviewed by Tryootech.com. Do check out what they have to say about us. Lastly, if you have any queries or suggestions, please mention them in the comments section below.

Does Writing Impact UI

We are surrounded by writing be it in the form of news bulletins, articles, emails, listicles etc. both in the physical and virtual world. It is in this regard, that messages need to be universally understood by everyone irrespective of who is reading them. In this article, we’ll discuss if writing impacts UI and also touch on how to curate your content so that it helps in the growth of the brand. Importance of Written Language in UI Content and web design always go hand-in-hand. And as the saying goes, ‘content is king’. When we talk about UX or UI we are talking about everything on the website – the images, the page design and yes, the content! The more engaging and user-friendly the content, the more readers would be interested in spending time on your website. Good content thus is vital as it can take you and your brand places. However, oftentimes we forget the basics and end up writing stuff that sounds better in our heads than it does on paper! Below is a list of 5 things to avoid for a better UI: Use of Jargons Jargons (or confusing complicated words) increase the risk of users losing interest in a website. Words used should be clear, accurate and precise as they can either build and break the brand.One of the most common places where web developers or designers tend to overlook this is the error message/page that pops up whenever a page isn’t loading or a file is missing. A quick tip would be to re-read the message from the perspective of a layman who doesn’t understand technical words and can get confused if things are not explained well. Below is an example of jargon used in a message and a better way of explaining too: Error Message with Technical Jargon Error Message Explained in Simple Words For more ideas on how to avoid jargons on errors messages and pages, you can refer to this post. Long Wordy Sentences Writing a long sentence doesn’t mean that a user will stop and read. On the contrary, he/she might simply skip reading. It is very important to keep sentences short and concise. This keeps the user engaged and at the same time provides important information upfront.In most cases, it’s not necessary to describe every detail in the first interaction. It’s better to reveal increasing detail about features when the user explores them and actually needs the information. A good thumb-rule is to put yourself in the customer’s shoe and analyze if the content is really relevant or you can do away with a few details. Force yourself to focus on what is absolutely relevant and convey that as clearly as possible. For example: Wrong Sentence: Send and receive money in a hassle free way with the use of Western Union. All you need to do is create an account and pay with credit or debit card, cash or Apple pay. Recommended Sentence: Transfer funds to anyone across the globe with Western Union. It’s fast and simple. Skip Unnecessary Punctuation Written words stay longer than spoken ever can! And so it is important for you as a website designer to avoid extra punctuation so the reader can scan the text easily. The correct usage of punctuation helps in effective communication thereby reducing confusion. Hence it is advised to avoid using periods, colons etc. especially in body text and labels.A quick tip: If you need to use periods use them in longer sentences or sentences followed by links. For example: Source: Material Design   Capitalization Remember those days when in school the teacher wrote in ALL CAPS on the blackboard. Oh! how distracting it used to be. The same is true with websites. Capitalization can hamper the customers reading experience and might make either skip the page or the website altogether.By common behaviour, we try to use capital letters when we wish to impose either our wants or demands on someone. Not only this, but it also affects the reading quality as the words seem jumbled up. A quick tip is to use sentence case. This looks more pleasing to the eye and is also easier to read and understand. An example: Lack of User Focus A lack of focus on the user makes the website less user-friendly and more product-centric. As a website owner, your priority is to make give attention to the user, for they are your potential customers. Imagine, if John F. Kennedy was a web designer instead of saying “…ask not what your country can do for you—ask what you can do for your country” he would say “ask not what the customers can do for you—ask what you can do for your customers.” For example: Wrong Sentence: Your complaint has been registered. It will be reviewed internally and we will get back to you. This sentence doesn’t tell what you’re doing for the customer. It’s ambiguous and gives no specific information to the user about the issue at hand or the resolution process. Recommended Sentence: We’ve received your complaint and assigned a support executive who will get in touch with you within the next 4 hours to help resolve the issue. Conclusion: Just like we follow a minimalistic design approach to minimize clutter, it is equally crucial to follow a focused and clear content strategy on the website too. A clear, simple and direct approach to writing can be easily processed by users and in most cases motivates them to explore more. If you have any comments or suggestions, feel free to drop them in the comments section below.

4 Ways to Create Better Marketing Campaigns with CRM

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in the same situation. Create better marketing campaigns with a CRM. Yes, you read it right; A CRM! CRM is for marketers too Most people have the misconception that Customer Relationship Management software is just for sales professionals. This thinking needs to change. There is more clarity and less confusion when the marketing and sales team use the same tools and data. CRM is a powerful tool that can strengthen your marketing strategy. It is a wellspring of information that helps you identify the right target audience, creating channel-specific campaigns and generating quality leads. Moreover, with marketing automation in CRM, you can streamline and optimize a wide spectrum of marketing tasks. Increased automation will help you in improving your email marketing for attracting more attention. Let’s delve deeper and see- How can a CRM software help in creating better marketing campaigns? Below are four main areas that you can improve with a CRM software for creating better marketing campaigns: Focused targeting Most of the marketers concentrate on creating and conveying an impactful brand message. Your efforts are futile if you are not approaching the right prospects. Therefore, you need to consider breaking your customers into small groups for focused targeting.However, digging into a large pool of data is an irksome task, isn’t it? Well, you can avoid such clutter with a CRM where all your customer information is systematically streamlined in one place. With this data, you can understand their buying patterns and preferences. It helps you identify potential prospects worth pursuing. This will save your time and efforts as well as help generate leads that can convert. Create segments Marketers can easily group customers together based on their common interest, traits, requirements and previous purchases. Instead of focusing on the requirements of the entire market it is better to segment customers by defined criteria. This is possible with a CRM that allows you to create identifiable segments which adds clarity while performing various marketing activities. CRM gives you a more holistic view of these specific groups to understand them better.For example, If you are a product manufacturing company with different product lines, you can ease your work and avoid confusion by creating multiple sales pipelines for different industries. You can further bifurcate contacts by the price range and functionalities to gain more clarity and cater your target audience with personalized emails. Also, you can cross-sell your products to other groups of audiences and track campaign performance directly from CRM itself. You can gain a better knowledge of their likes, dislikes, and recent activities. Target those specific traits and characteristics while creating your marketing campaigns. Customers pay more attention to such messages as they can relate to it, so this increases the chances of positive responses. Personalized marketing content Personalized content is more relevant and better perceived. Customers react quickly to such content. 87 % of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.With a CRM, marketers can know exactly who their customers are and what are their requirements. Once that is figured out, it becomes easier to personalize the content and target the specific needs of the customers. Instead of generalizing the content with “Dear Customer” or other similar terms, marketers can address the customers by their name. With the software, you can even tailor other details like their gender or the company they work for. Better accountability Since a CRM has a reporting functionality, it becomes easier to track the effectiveness of your marketing activities. You can understand which marketing campaigns were successful and where you need to put in extra efforts.It helps marketers make better decisions and build more effective strategies to improve response rate. A CRM also gives you the flexibility to customize the reports as per your specific business requirements. So, you can get the exact information you need. Moreover, once you set a process for tracking and analyzing data, you will be able to create reports more quickly. Concluding thoughts CRM marketing is the best way to reach your ideal customers in less time. A CRM software improves not only your marketing campaign but also your sales. It is the best solution for both; your marketing and sales team. There is more transparency between the teams, and they can work more efficiently to fulfill the common goal of increasing the revenue of the company.

Importance of Secondary DNS

If you have waited with bated breath for your school or college results, you must have also noticed that the institution generally provides more than one link to view the results and this, of course, makes you less nervous! The simple reason being if one link doesn’t work you can always use the other links. This facility of multiple providers is basically called Secondary DNS. But then what is DNS in the first place? Domain Name System or DNS (or servers) is basically an internet service that translates domain names into IP (Internet Protocol) address. As IP addresses are numerical they are complex to remember. However, domain names being alphabetical they’re easy to remember. For example, www.example.com can translate to IP address 198.111.121.4 Now that we have a fair sense of idea on what DNS is let’s understand what Secondary DNS means. What is Secondary DNS? When an organisation uses multiple service providers to host their primary DNS information, it is called Secondary DNS. In our above example, when an institution uses multiple links to hosts results of an examination it is using secondary DNS to host its primary DNS information. In a nutshell, if you have 4 sets of nameservers answering queries, if one is down then the load is shared amongst the remaining three. Once the first nameserver is up and running, the load will once again be divided between the four of them. Advantages: Better customer experience – Due to the availability of Secondary DNS the load on the primary DNS gets reduced and customers have a more seamless experience accessing the servers. Good back up – Secondary DNS always acts as the best firefighting mechanism when the primary DNS is down or out of order. The other servers can still work, although with an increased load on them. However, this is better than having a complete blackout of the entire server until the primary DNS is up and working. Round Robin Resolving – This is a process when the server provides a different server on account of Secondary DNS every time a user accesses the server. This helps as a load-balancing act. Configuring Secondary DNS Secondary DNS can be used by websites that have a high inflow of traffic that might result in the primary DNS server going down like the ones that run discount sales, declare examination results, etc. Since they are dealing with customers it can mean a loss of both money and customers. Configuring secondary DNS is a safe option for such websites. Now that we’ve seen the kind of websites that might need secondary DNS, let us see, where can one find secondary DNS when you’ve hosted your website with us. Hosting services by ResellerClub don’t require setting up secondary DNS explicitly, as it is pre-configured. What this means is: Consider, you have four nameservers, one of the nameservers will be configured as a primary name server whereas the other three name servers will be configured as Secondary for backup purposes. As seen from the advantages above, there is no difference between a primary and a secondary DNS as Round Robin algorithm is used to resolve the name server records of a domain. Usually, the first nameserver listed is primary followed by secondary. However, there is no set rule for this. You can refer to this post to learn how to manage and set up the nameservers for your domain. Or you check out this video to learn how to manage DNS Records for Nameservers Conclusion: Thus, a Secondary DNS proves to be a good backup for any organisation so that there is continuity in service. It provides a good consumer experience as the consumer doesn’t face any glitches in case the primary DNS is not be working. Much also depends on the quality of the service provider of a secondary DNS. If one owns the DNS one should ensure that the quality is maintained. A compromise on the quality of secondary DNS is worse than having a good quality primary DNS. So quality is the king. Lastly, don’t forget to leave a comment below if you have any questions or suggestions.

What is Gutenberg Editor on WordPress? Pros and Cons explained

We all await the change WordPress is bringing to us with the Gutenberg WordPress Editor! It is the new core element in WordPress. “The goal of the block editor is to make adding rich content to WordPress simple and enjoyable.” – From the Gutenberg plugin description on WordPress.org. The latest version of WordPress has a visual editor that has been standard for years. Writers in today’s day and age expect a refreshing experience on the platform. This led to a team working behind the scenes to introduce something that every WordPress user wanted, a new editorial system – Gutenberg Editor. The goal was to make WordPress enjoyable and easy to use for everyone. A change like this was a long time called for and has many pros and cons. Let’s dive deeper to understand more about the Gutenberg editor. What is the Gutenberg Editor? Gutenberg is an editor for WordPress. It was named after Johannes Gutenberg, who was the inventor for printing press 500 years ago. Liked we mentioned earlier, the goal is to make WordPress a simple platform to use. The current platform requires us to use shortcodes and HTML to get work done. However, the internet has evolved from the time WordPress was created, which came with increased popularity for content block style of writing. Meanwhile, WordPress has come up with many visual editors like Elementor, Beaver Builder etc., but is now incorporating its own ‘content block’ editor soon in the name of Gutenberg. We can be fair and say that this software is still in the developing phase. The hype makes us all curious about what this change is all about. Pros of Gutenberg Editor This is mainly built to allow easy content blocks. It now allows theme developers to create easier paths for themes that support content blocks site. Unlike visual editors like Elementor or Beaver Builder, the Gutenberg Editor would support such layouts in a simple fashion. This will reduce site load timing by eliminating bulky content blocks. Gutenberg Editor will encourage users who want to change themes. Themes like Divi have content block inbuilt which makes changing themes complicated. Themes that do not support content block will also be compatible with the Gutenberg editor without any changes. This means that a theme of your choice that doesn’t hold an option of a content builder will now offer one without any third party installations. The other benefit is the compatibility it has for mobile devices. A lot of content block plugins don’t work well enough on devices. However, the Gutenberg editor throws an excellent technology for the desktop and devices. The same functionality and work are now supported on mobile devices as well. Cons of Gutenberg Editor WordPress has been perceived to be complicated for the beginners. The biggest drawback that could arise is the adaptivity to the change. The second issue is with certain plugins. Plugins use custom meta boxes that are not compatible with WordPress. Plugins like Yoast SEO take advantage of these meta boxes. However, the extended settings panel solves this issue for plugin designers, yet the large chunk of toggle boxes could make it difficult for users to look for the meta boxes they need. Gutenberg is a major challenge for plugin developers. WordPress will offer a plugin to restore the previous version of the editor. But the rollout may not be smooth. This impacts the users as well as ratings for Gutenberg plugins which are 1 out of 5 stars. It also does not support responsive columns. To get the column feature, usually, we see people using visual builder plugins and short plugins. But it’s high time columns be integrated into the platform. Gutenberg Editor – currently a Plugin At this moment, Gutenberg Editor is only a Plugin to any WordPress site. One can download it from the WordPress Plugin Directory. It is updated on we weekly basis with additional features. This is in beta phase and needs to be used with care. You can install it on the WordPress version 4.8 to use it. The latest version of Gutenberg Editor can be found on the WordPress dashboard in the tab “Add New” plugins. However, it is recommended to install this on a test site. Conclusion One of the bright sides of WordPress as a platform is that it is constantly evolving. WordPress focuses on sprucing up its main features. The Gutenberg Editor feature is undoubtedly the most awaited. The WordPress development team has worked to give us a better experience with the platform making it simple and enjoyable. WordPress has released a beta version as a plugin for developers to test this. We are sure the final version will make lives of WordPress Hosting users far easier with a fresh experience!  

The Google Chrome 68 Update could Affect your Business

Google will be updating the Chrome web browser to Google Chrome 68 this July to explicitly flag websites that are secure and not secure. We’ve covered this in a blog post earlier but let’s take a deeper look. How does this impact your business? Web security has always been important and through the updated Chrome browser, Google aims to create a safer environment on the web. How? By flagging Not Secure websites. This could definitely have a negative impact on your business. Customers will be weary about transacting on a website that’s unsafe. Google Chrome 68 will now flag websites as Not Secure if they’re not encrypted. With a Not Secure site, visitors, sales, sign ups, purchases and business could all drop. 2. Google will start prioritizing websites that are secure at the top of the search engine results page. Therefore, websites that are not secure will rank lower and your customers will have a hard time looking for your website. How can you make your website secure? Encryption. Encryption is a mathematical process of converting data into a code to prevent unauthorized access. The number of bits forms the size of the key. Bits can be 40-bit, 56-bit or 256-bit. The larger the bit, the stronger is the encryption. A digital certificate like SSL (Secure Sockets Layer)  is a technology that establishes an encrypted link between a web server and a browser. With SSL, your website is secure as information is encrypted, preventing access to hackers. A digital certificate on a website activates a padlock and the HTTPS protocol which allows a secure connection from a web server to a browser. With an SSL certificate on your website, customers feel confident sharing personal data and making transactions. The ResellerClub Advantage In keeping with Google’s aim to make the Internet a safer environment, we at ResellerClub will be offering free basic SSL to help your business and customers and we are in the process of making this available across our platform. Please be sure to look out for our detailed communication regarding this in the coming weeks.

Cloud Backups: Explained

Today, no one in their right mind would rely on just local backups. Further, considering the amount of content even an average blog would contain, it might not be practical. For most issues that could compromise data and content today, cloud backups are the answer. What is cloud backup? This blog will attempt to answer all your questions. First, what is the cloud? The cloud refers to services that run on the internet and not locally on your computer. That infrastructure is comprised of a collection of servers that make up the cloud. When you take a cloud backup, it involves sending a copy of whatever data you wish to secure, to be stored in a system independent from its source network. What data do you want to backup? There are numerous online services that help you easily backup any kind of data to the cloud -from your website to your computer system files. Why should you backup your data? In the online world today, even with all the security tools available, ensuring that your website is 100% secure can be quite a challenge. A must-do in this environment is to take continuous backups of your website data. This will ensure, that in the event that your website is attacked or taken down, you can immediately restore it from your backup reserves to ensure business as usual. Backing up your data helps prevent: Data loss from website or computer system Disruptions in the functioning of your website Now, at least for personal system backups, some of you might be thinking of external hard drives or even USB drives. The key word or advantage that Cloud Backups have over any of these options is its ‘independence’ and ‘easy accessibility’. Storing backups in the cloud ensure that your data is stored securely at a location away from your current computer system and environment and is also easily accessible at any time and from any device. Why can I not just use free Google Drive and Dropbox accounts? Do not confuse these services with file systems in the cloud such as Google Drive or Dropbox as the protection offered is quite limited and is not meant to backup massive amounts of website or system content. How to backup to the cloud? 1. Cloud backups for your website: There are several backup options available online. As part of the Cloud hosting industry, ResellerClub recognizes the importance of website backups and of offering our customers comprehensive solutions for their online businesses. With this in mind, we offer one of the best solutions in the market – CodeGuard. CodeGuard backs up your data as frequently as you want and secures it with the highest standards in the industry. Let’s take a look at how to backup your data: Connect your website to CodeGuard’s servers (via FTP, SFTP, URL, WordPress plugin, IP, SSH, etc) Set your backup preferences That’s it! CodeGuard will automatically start backing up your data, After the initial backup, CodeGuard will only backup changes that are made to your website content (making each further backup faster and taking up less storage space). If CodeGuard detects any changes in the content, it notifies you immediately. The bonus point about CodeGuard backups are how securely your data is treated. CodeGuard backups of your data are treated with AES (Advanced Encryption Standard) 256-bit encryption, which is an industry standard and is stored in the Amazon Simple Storage Service (S3). 2. Cloud backups for system data: Again, several options for system backups as well. A few that work pretty well are Backblaze, IDrive and Acronis. Backblaze offers unlimited backup for all your data except for temporary files, applications and your OS, while IDrive lets you backup your data with upto 2 TB of storage for several devices in 1 account. Acronis creates dual backups i.e to the cloud and on your system so that you have both on-site and off-site availability. Best practices today- Hybrid backups- In the cyber world today, you can’t be too careful. A best practice today is to store your backups both locally and in the cloud. Also, as most backups are for issues that occured in the previous 24 hours, local backups of a day of data should be doable by most companies. We hope this blog helped you discover what a cloud backup is and how to take a backup to the cloud in an easy and efficient way. Have you been backing up your data to the cloud? What tools do you use? Let us know in the comment section below.

WordPress SEO Tips

In choosing WordPress as your SEO platform, you have made a wise and great step to successfully marketing your website. WordPress has several in-built features that enhance the SEO capabilities that even those with no technical background can implement to optimize their website. In this blog, we’ll uncover WordPress SEO tips that include some features within WordPress that you may not have noticed that could help enhance your search engine rankings. Setting your url structure within WordPress: A url that is more understandable with the right keywords from the content on your webpage will have higher value than one containing the date and number of the post on your page. Set your url structure here: Log into your WordPress admin panel and go to Settings>Permalinks (what does permalink mean? Permalinks are urls that do not (and should not change)   Categories and Tags: WordPress allows you to classify your content by placing it in categories and assigning tags to each post. This helps readers find the right content they want to read, easily and quickly and helps search engines determine the structure and content of your website.   Headings: Our 3rd WordPress SEO tip is about ‘headings’. The right heading tag is critical for search engines to know what the main content on your page is about. WordPress lets you easily add the right heading and subheading sizes to your content in its editor. Post Comments: Comments to posts on your website (if the content section is one that accepts comments) is an indication of an engaging website. However, if spam is passed through your comment section, it can have negative implications for your search authority. A popular WordPress plugin to prevent spam is Akismet Anti-Spam.   Plugins: By far the best SEO plugin for WordPress is the one by Yoast. Used by over 5 million people around the world and with a huge 5 star review, you can safely trust this plugin to do its job. It offers a range of useful functions to cover the search engine optimization of your website such as; Keyword optimization Setting canonical tags to avoid duplicate content Suggestions for internal links to other parts of your website Advanced XML sitemaps Integration with the Google Search Console that enables you to see how your website performs and to fix any crawl errors Apart from Yoast, there are a ton of other helpful WordPress plugins to optimize the performance of your website.   6. Images: Images that are not optimized can considerably slow down your website. Use Google’s page speed tool to analyse your website. The tool also offers optimized versions of your images, CSS and Javascript for you to download and use.   Prevent malware: This WordPress SEO tip focuses on security. Google blacklists websites that are infected with malware. Secure your website with anti-malware tools such as SiteLock which scans websites daily and eliminates any form of malware it detects.   Install SSL certificates: Users actively look for a sign of a secure website before transacting. Not having the green padlock in your browser search bar or a https web address can have negative consequences. Plus, Google actively displays a warning message to users who try and access your website if it does not have a SSL certificate installed. This will lead to a drop and website traffic and consequently search engine rankings.   Ensure website Accessibility: What do we mean by an accessible website? An accessible website is one that is designed and developed for EVERY kind of user- those perfectly and differently abled, those who have aged and have decreased visual, auditory, cognitive and motor abilities, those in areas with poor internet coverage and also those who are temporarily disabled/injured. What is the connection between websites that are accessible and SEO? Websites that are designed and developed to be accessible are also simultaneously SE0-optimized. I’ve written extensively about how you can do this here. Website speed and performance – uptime Our last but important WordPress SEO tip is about improving website performance. How fast your website loads has a direct impact on your search results. Users expect websites to load within 3 seconds and are very likely to abandon the site for another if it doesn’t. While speed can depend on a host of factors such as images, videos, etc., your web hosting company has a large part to play there. We, at ResellerClub, offer advanced caching tools and a CDN with our WordPress Hosting package to help better serve your WordPress website.   We hope our list of WordPress SEO tips helped you uncover newer insights into how best to optimize your website for search engines.

The best blog platform for making money: Blogger vs WordPress

  Which blog platform is best for making money? Does a platform really matter when it comes to monetary benefit? This blog will break down the first step to making money with your blog- choice of blog platform. If you want ideas and tips on how to make money from your blog, check out our blog post on ‘How to start a blog and make money’. To start with, we should clarify that when we talk about ‘WordPress’ here, we mean wordpress.org and not the free wordpress.com. If you want to know more about the difference, refer to our post on this topic here. Blogger vs WordPress- Technical Knowledge required- Blogger is designed for anyone with little to no technical knowledge to use. WordPress, while not difficult, requires a short time to get the hang of doing things in the backend. WordPress also offers thousands of ready-made website themes and templates (over 3200) along with plugins and scripts to get your website running and functioning efficiently in a jiffy. Only extreme customizations to your website theme, for example, would require some web development expertise. Plus, there are a multitude of resources online to help you get up and running with WordPress. As a testament to this, the WordPress platform powers about 30% of websites on the internet. Set up costs- Blogger is a free service. You can start your blog without having to pay for a domain name and your account is free as well on the Blogger platform. You can however buy a custom domain if you want one. WordPress, on the other hand, requires you to use a web hosting provider to host your WordPress website. The cost for this depends on several factors from your web hosting provider to the kind of website you want to have (and therefore how much bandwidth, storage you need), the type of hosting service you ask for (fully-managed, partially-managed or unmanaged). To give you an idea, WordPress Hosting packages can cost from as little as $2.49 a month to $130 a month. To this, add the cost of your domain name. At ResellerClub, we offer the flexibility of the cloud platform with our WordPress hosting product making our WordPress hosting service perfect for small blogs and websites who want to scale on their own time without breaking the bank.   Why would you want to pay to have a WordPress blog over a free option from Blogger? We answer that here: Control- The amount of control you will have with WordPress will far exceed what you will have with a Blogger website. WordPress is open-source; the tweaks you can do to both the software and its thousands of themes and plugins is limitless. WordPress lets you have complete control over security, backups, content, upgrades and most importantly -SEO and your monetization strategy. Plus, when it comes to ownership -Blogger is owned by Google so you can’t really say that you own your website. On the other hand, WordPress is self-hosted and open-source and you have full control over your content and data. Features – overall: While Blogger is an easier platform to start with for beginners, its features do not match those of WordPress. With its open-source nature, continuous platform improvement and vast number of website themes, templates and scripts, WordPress offers several opportunities for bloggers to completely customize the experience of their website. To create an advanced website to attract the right traffic that translates into monetary benefits, you will need several features that WordPress offers in its plugin bank. Right now, there are over 55,000 WordPress plugins. Advanced customization in Blogger is rather limited. Google Adsense- Google Adsense lets you monetize your blog by placing ads on it. You earn your money each time a user clicks on an ad on your blog. Owned by Google, Blogger connects to several Google properties such as Google Adsense that helps place relevant ads on your site to earn you income. Although this is something you could do with your WordPress blog as well (through the AdSense Plugin WP QUADS for example), it’s just that the two Google properties are integrated already when you get a Blogger account.   Which blog platform is best for making money? It’s clear that Blogger is not the best choice for professional use or for maximum monetization. Do you agree with this blog? Let us know!

Just bought your first shared hosting package? Use Softaculous to settle in with ease!

What is the Softaculous Apps Installer : Softaculous is an app installer that saves you the time and effort of setting up your dream blog, website or ecommerce store. Particularly loved by Shared Hosting customers, the Softaculous app installer makes getting started with a website, a piece of cake. Here’s how Softaculous helps customers, especially those that are new to the web industry (usually Shared Hosting customers) ease into the workings of web infrastructure. All the apps you need for your web business, in 1 place The Softaculous apps installer allows a user to easily install more than 400+ apps in just a few clicks, covering every major app that you need to successfully run a web business in categories such as: E-commerce Content management Forums Image galleries Social networks Ad managers Analytics tools Email management Project management ERP Customer support Database management Video File managers SEO tools Financial managers and more. Softaculous also offers popular scripts such as: WordPress Joomla WHMCS Drupal OpenCart Dolphin Zen Cart Magenta SugarCRM phpMyAdmin MyWebSQL Vtiger You can also request for scripts you don’t find- If you manage to find a script Softaculous does not have, the team will review your request and add it to their script library.   Fast installation You can get your website up and running very quickly as the Softaculous apps installer takes care of the entire installation process and any possible issues. You are spared from downloading and uploading zip files or trying to find out why an installation failed, etc.   Easy access The Softaculous app installer is offered in several major web hosting panels such as cPanel, Plesk, CentOS, Interworx, ISP system, DirectAdmin, H-Sphere and Hosting Controller and is also available through API. ResellerClub offers Softaculous with every Shared Hosting package. The app can be found under ‘Software’ in cPanel   Zero maintenance Software updates are well-tested before release to ensure you face no issues. Also, you do not have to worry about server maintenance as updates are downloaded via a CRON process which runs automatically on the server.   Ease of use Considering that a Shared Web Hosting package is usually what most people just starting out with their online business usually begin with/are introduced to, Softaculous is designed such that anyone can  navigate through it. There are several helpful hints and tips throughout the interface to help you. A look inside Softaculous   Install scripts in your own language The Softaculous app installer allows you to install scripts in over 50 languages. This saves you from downloading translation packages!   Ratings, reviews and demos of scripts If you’re unsure of a particular script, Softaculous lists the script’s ratings, reviews and even links to demos for users to make an informed decision. A view of the demo option inside Softaculous   Scripts continuously updated The Softaculous app installer continues to add newer scripts to their library everyday. User reviews for WHMCS listed in Softaculous   Testing Softaculous also allows you to clone your website to test changes before you install it on the live site. We hope you found this post useful. How were you introduced to the Softaculous apps installer? If you haven’t used it yet, try out our Shared Hosting package to launch your online business in minutes with Softaculous.

Gamification in UX to enrich User Experience and Engagement

We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience. In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement. What is Gamification? Gamification in simple words means using game principles in a non-gaming environment. More often than not, most people confuse gamification with game design. However, gamification is used to help design websites and apps for an interactive feel. The more engaging the user interaction, the more the user feels involved and interested. Gamification helps you tap into the psychology of the user by offering them rewards, recognition, a sense of competition and achievement, etc. For example, consider the Starbucks mobile app that has a built-in reward feature. Whenever a user purchases a coffee or any other item, some points are added to their account. So say, you’ve purchased 9 coffee’s then your 10th one is free. You can customize orders based on your rewards, so on and so forth. In a nutshell, each customer has a unique experience when using their rewards. Reward-based activity trigger users to return to your website/web app once again. Let us look at three gamifying mechanics that can help boost your UX: Leading Statistics Challenges keep people glued to your app as it fosters a competitive spirit. As a web designer, you can set the right parameters for users to reach their goals.If your website/app is about users attempting quizzes, then selecting the right answers helps them score more points. The more the number of levels a user has navigated, more the badges they earn. Designing a leaderboard that tells users the level at which they are is a good motivation. Interland an initiative by Google is an educational website filled with simple games designed to teach users how to be safe on the internet. It is primarily made for young kids. Rewards Rewards and recognition are very important when it comes to enriching user experience. As a user progresses in his/her journey on your website, there should be some form of reward system.For example, if you have a gaming app, then you can give users bonus points, stickers or badges to be displayed on their profile. Otherwise, if you’re an e-commerce website, based on the customer purchases, sign-up etc. you can add some reward points to their account which they can use later for some product purchase on your site. Another example is that of Uber, where both the driver and customers give ratings to each other. These ratings are visible on their respective profiles and tend to make the users happy. Even though the customers aren’t drawing any salary (like the driver whose pay and progression depend on such ratings), they too feel proud of themselves. Source: Jorden Jenkins Incorporating this gaming mechanism in your design not only makes the customer feel valued but also keeps them coming back to you. User Journey A user’s journey is a very vital part of the success of your web design. Each user is most likely to be in different stages, and these could change over time depending on their needs. The right progression can help improve user engagement and interaction with your app. Thus, a user journey can be described as the stage/levels the user progress with respect to the time he/she has been using the product.User journey can be broadly classified into four different aspects. These aspects are in line with the usual web design approach. Start: This is the stage where the user signs up on your app. The start or the onboarding journey should be such that the user is compelled to explore. One tip is to present information in a clear persuasive manner so that the user explores the app further. This stage is usually informational and instructional. Source: Moinul Ahsan Scaffolding: Scaffolding is the second stage in a user’s journey. In this stage, you can present the user with features and possibilities of using your product. This stage is the most crucial one as it decides whether a user will continue being on your app or not. Try to keep this stage as interactive as possible and minimal too. Source: Menu Schedule Screen Progress: Progression is a very important feature of any journey. If a user is stagnant, then he/she may not be motivated enough to continue using your web app anymore. Providing users with timely progress bars, feedback on how they are doing so far or what awaits them once they accomplish a goal is very important. An e-commerce portal can give stats to users on how many items they purchased and how much they saved. Educational apps can tell how much they’ve learnt as a part of their curriculum etc. Progress stage helps a user to self-evaluate themselves, and this is the best form of motivation ever. Source: Patient Rating & Notification Screen End: The end stage is the final stage of any web app. However, this doesn’t mean that users stop using your app or you have no end to your product, and it runs in an endless loop. If your design has these features, then you’re most likely to lose your customer base as users can get bored with the repetitive features. One way to engage experienced users is to give them loyalty awards or badges. This, in turn, would encourage new users too. Conclusion: With so much of competition in the market, you need to know how to gain that extra edge to win the hearts of your customers and more importantly, keep them coming back for more. Every business should also work from an ‘emotional appeal’ than just a ‘logical one’. Even the chance of winning a chocolate that costs next to nothing makes a whole group excited to find an answer or solve a riddle. Applying these emotional aspects of rewards and recognition can enhance user experience and engagement, eventually leading a business to a long way of customer loyalty and retention.

5 essential WordPress Plugins for your new website

In my last couple of articles, I’ve covered a lot about WordPress. Right from it being an open-source Content Management System (CMS) powering several websites all over the globe to niche themes and plugins. Starting your new website is a milestone and setting up a WordPress website is easy. Also, choosing the right WordPress hosting, themes and plugins at the onset helps build a robust website. In this article, I’ll be covering some of the essential WordPress plugins that will help you set up your new website with ease. Importance of WordPress Plugins on a New Website Plugins are mini codes written in any programming language by either an individual or a firm. All a website admin needs to do is ‘install’ or ‘plug-in’ them onto their website and they’re good to go. Let us look at two reasons why WordPress plugins are essential: Plugins help you manage your website efficiently by adding greater functionality and reducing your task of coding to help keep your site well maintained and secure. This way you can concentrate on setting up your business whereas the plugins take care of the rest. As a website owner, to install a plugin you need not have high-level technical skills or hire an external developer to make customised pages for you. Example: A ‘Contact Us’ page can easily be available in the form of a plugin. Having seen how plugins can prove to be useful let us now move on to checking some of the essential WordPress plugins that you as a user can install on your new WordPress site. UpdraftPlus WordPress Backup Plugin Taking a backup of your data is very crucial as it helps you be at ease in case of data loss as recovery is hassle-free.UpdraftPlus is a popular, easy-to-use, comprehensive backup and restore plugin. It has over 1+ million active installations and is available in both free and premium versions. It backups your data over the cloud with a single click. Some of the big entities it is trusted by are Microsoft, MIT, P&G, NBA etc. Features: UpdraftPlus backups data to applications like Dropbox, Google Drive, Amazon S3, UpdraftVault, FTP, email etc. The premium version also backups to Microsoft OneDrive, Microsoft Azure, Google Cloud Storage, SFTP etc. It allows the user to set up both manual and automatic backup schedules depending on their convenience. It even allows users to backup and migrate their data remotely from a single central location using UpdraftCentral. Login Lockdown Limiting the number of login attempts on your WordPress site is important, as hackers might try the brute-force attack to gain entry to your site and compromise it.Login Lockdown is an open-source plugin with over 2,00,000 + active installations. It is free in nature, easy-to-use and a must have plugin. Features: Login Lockdown monitors brute-force attacks by noting the IP address and Timestamp of every failed login attempt and stores in its database. It disables the login attempt for a particular IP address if there are repeated attempts within a certain timespan. The default time set up by the plugin to lockdown the site for the user is 1 hour after three failed attempts. However, the admin can change this as well as manually release the lockdown. Google Analytics for WordPress by MonsterInsights If you’re a business website, tracking the source from where your traffic has come is of utmost importance.The Google Analytics plugin by MonsterInsights for WordPress helps you see where your visitors are coming from to help you plan your business strategy better. The plugin is popular and has over 1+ million active installations. Features: Google Analytics by MonsterInsights is easy to set up and gives real-time statistics. It uses universal tracking that helps track your visitors across various platforms and devices and gives you report based on which pages of your websites are popular. If you’ve setup Adsense on your website, it enables you to track it. It also enables you to track any outbound links if clicked. Contact Form 7 Contact forms help you design interactive forms for your visitors to get in touch with you.Contact Form 7 is a sought after plugin with over 5+ million active installations. It is an open-source software including CAPTCHA, Akismet Spam filter support etc. Features: Contact Form 7 is easily integrated within your WordPress dashboard and doesn’t write any messages to the database or tracks users. The plugin helps you customize forms and mail content in a flexible way using simple markup. You can place the contact form in the form of a text widget as well as into your post content. Quick and Easy FAQs When you launch a new website, visitors may have several questions. To make sure your support isn’t overburdened you can add an FAQ (Frequently Asked Questions) page to your site.FAQs page helps your visitors seeks any answer they wish this, in turn, helps in the conversion rate. Quick and Easy FAQs is a free and open source plugin with over 10,000+ active installations. Features: Quick and Easy FAQs plugin helps adds FAQs easily to the custom post type. The plugin displays FAQs in three ways viz. A simple list, Toggle and Filterable toggle based on groups. It even allows the user to change the default styles using custom CSS and supports changing toggle style text, background and border colours. Conclusion: Selecting plugins for a new website is a crucial task and depends on what you as a user need as opposed to the popular plugins in the market today. It is best to have fewer plugins as most are heavy in nature and can potentially make the site slow. My recommendation would be to have five essential WordPress plugins that help your website function smoothly. We at ResellerClub help small and medium-sized business setup their website smoothly by offering essentials like domains, hosting, themes, plugins, logos, etc. Moreover, if you have a WordPress website, it is recommended that you opt for WordPress Hosting. We offer Managed WordPress Hosting to keep your mind off of maintaining and managing WordPress so that you can concentrate on marketing and growing your business. Once your business grows, you will surely have an idea which plugin is best suited for your website. Until then keep experimenting and good luck with the success of your new WordPress website. If you have any queries, comments or suggestions please feel free to drop us a comment below!

Pros and Cons of the 5 Most Popular WordPress Page Builders

There are quite a number of fully featured WordPress page builders in the market. Each of them have their own set of strengths and weaknesses. In today’s post on our blog, we will take a brief look at the strengths and weaknesses of the most popular page builders. After finding a good WordPress hosting package, one of the most important decisions you’ll have to make is which WordPress page builder plugin you’ll want to choose. We will highlight some of their most popular and useful features so that you can make a decision about which would be most suitable for you. Divi Some of the features of Divi Visual Builder are its large number of elements which can be used as the drag and drop components for your web pages, all of which can be seen being edited live (the actual end-result can be seen in real-time). Of course, responsive design is built right into the builder, allowing you to specify on which devices the specific component is visible.The premade layouts are also a touch of class which really goes a long way to help web designers. This is because besides saving a lot of time instead of starting from scratch, a designer can also save and then reimport their own layouts. This allows them to become very productive.Other features such as Custom CSS, locking of elements, duplication of elements, Undo and Redo options and a collapsible design view allows for a smooth experience when working with Divi. Pros Great User Interface Divi probably has the most colourful and most intuitive UI of all the other page builders. When designing web pages using Divi, the different elements of the page are displayed using different colours as you drag and drop them into the design view. Its intuitiveness arises mostly from the fact that everything is well placed, and similar elements are marked using the same colour on the design view. This gives a very nice graphical representation of the design work being done. Great price Divi cannot be used on a free license or trial version. It is fully premium. However, it is priced very reasonably. The two ways in which you can use Divi is by either paying an annual fee of $89 or a one-off fee of $249. Either subscription gives you access to all of ElegantThemes products including access to all themes, all plugins, theme updates, premium support and unlimited use in any number of websites. Cons A bit slow Divi is quite a “heavy plugin”. Its simplicity of use and great UI comes at the cost of slower performance because of the many things going on behind the scenes. However, this is mostly an issue when either you have a slow internet connection or when your web hosting is slow. Otherwise, performance is quite normal for such a builder. Stores content as shortcodes Divi makes it quite difficult to switch to other builders because it stores updates as shortcodes. These builder specific codes can present a major challenge, especially when switching page builders or even themes. Beaver Builder There are a number of features which we love about Beaver Builder. The most important these days is that it is able to generate fully responsive designs, whilst allowing you to customize your designs with custom CSS on each element, allowing a designer to style everything to their own needs.BB produces content which is both translation-ready and supports WooCommerce, two features which are essential if you plan to develop internationalized sites focused around e-commerce. SEO is something which is also kept in mind when the content is generated.Beaver Builder is not restricted to any particular theme, in fact, it is compatible with most themes available on the market today. Beaver Builder is a very lightweight component, allowing one to enjoy working with it, given how responsive it is.As with Divi above, Beaver Builder is able to save and reuse layouts, modules and rows, such that you can reuse your own work over and over again, for more efficiency in your work. Pros Top notch support The beaver builder team is fully focused on providing top quality support to maximize the developer’s usage of their product. They have very active developer communities on social media which act as forums for sharing information regarding the builder’s use. They also provide support from their website to complement their social media avenues. Developer-oriented Beaver has some tools that benefit developers immensely. First off, developers have access to a wide variety of page templates to help get them started quickly. Secondly, they can save modules as well as rows and reuse them globally when developing other websites. Thirdly, they have reliable support options that include social media support, online forums, online chats and email support. These make it much easier for developers to get things done in a short time. Cons Quite expensive Unlike Divi builder, Beaver builder provides a free version, though it has very limited features. Its premium pricing starts at $99 for the standard version. This is quite expensive as compared to Divi. Its pro version is priced at $199 while the agency version, the fully featured version, costs a whopping $399 per year. As compared to the highest tier version of Divi, which costs $249 as a one-off payment, beaver builder is very expensive. Constant loading with almost every action Whenever you are dropping any element from the elements bar to the design view, there is always some loading time. Although it takes a few seconds, it can be quite annoying especially when one is used to the fast response times of builders like elementor.Still undecided between these two? If you’re undecided between these two-page builders above (Divi and Beaver Builder), which are two of the most popular products around, this Beaver Builder vs Divi review can help you make your decision. Elementor Elementor is another plugin which features live editing, allow you to drag and drop elements while designing pages, but still being able to see exactly what the end result will be. As with the other major page builders, the responsive design options allows the designer to decide which elements are visible (or not) on which devices.The Undo and Redo changes is something which we find necessary, given that you might sometimes perform a drastic change (such as deleting a whole row) which you need to revert.The templates built-in (hundreds of them) are a great way to start your work from a “base-template” so that you can then just customize to your own needs. Elementor also supports WooCommerce and both RTL and LTR languages (allowing this plugin to be used in international sites translated to various languages). Pros Clean and Fast UI Elementor’s user interface is very neat. It has plain, simple colors mainly white and maroon with elements placed at the right spots to give you a pleasurable user experience. Additionally, designing a website on this UI is quite simple. The drag and drop feature is very fast while any changes made can be seen instantly. Responsive design Elementor builder automatically adjusts web layouts when loaded onto different devices. Additionally, it has an instant testing tool where web layouts can be tested on desktop, tablet or mobile screens, with instant results. This helps you create custom layouts for different devices quite easily. Cons Quite expensive Although elementor has a free, limited feature version, its premium versions are quite expensive. The personal bundle costs $49/ year but is also quite restrictive because you can only use it to design one website. The business bundle costs $99/ year but can only be used to design 3 websites. The unlimited version costs $199/ year. It is cheaper than beaver builder’s unlimited version but Divi offers the best deal with a one-off payment of $249. Occasional Bugs Sometimes developers experience bugs when updating text fonts. They do not apply properly when changes are affected, which might be annoying. SiteOrigin As with the other page builders we have mentioned SiteOrigin features live editing with drag and drop components, custom CSS, and a history browser to undo changes as necessary.SiteOrigin is compatible with most themes, is able to incorporate WordPress widgets into designs and unlike most of the plugins we mentioned so far, SiteOrigin is completely free. Pros Mature plugin SiteOrigin is by far the oldest plugin among the well-featured WordPress page builders. With old age, comes a fully built plugin that has evolved over the years to contain all the basic features to design a functional website. Absolutely Free For SiteOrigin, there is no premium version. Their page builder is free to download and use. The developers behind it also provide regular updates and full-time support for free. Cons Plain UI Free is not always the best. SiteOrigin has a very plain UI with very dull colors. Some of its widgets have WordPress icons instead of custom icons for the builder. A lot of emphasis is placed on its functionality rather than balancing it with the user interface. Requires an additional widget bundle The SiteOrigin plugin is normally downloaded without its widget bundle. Before using it to build or edit web pages, you must download and install its widget bundle separately. This is quite cumbersome for some developers because it adds a layer of complexity, which is unnecessary. Other page builder plugins like Elementor and Divi are usually downloaded as a complete package, which is very convenient for developers. WP Bakery (ex-Visual Composer) The final page builder we’re going to mention here is also one of the most advanced drag and drop page builders. It has a very intuitive UI which includes plenty of easy options for implementing responsive web design. WP Bakery has both front end and back end editors so you can work in the zone that you prefer. Besides the Undo and Redo options, one can implement such advanced options as parallax effects, smooth-scrolling, fly-in animations etc.Pros Extensive functionality WP Bakery stands out due to its many features that include front-end and back-end development editors. It provides tons of features that enable full customization of websites, making it very powerful, yet easy to use. Additionally, it has an intuitive user interface, which makes it even simpler for developers to come up with good web designs. Responsive design Just like elementor, WP Bakery has responsive design settings. Without any extra coding steps, you can control how different elements stack out on different device screens, which include desktops and mobile screens. This enables you to design responsive layouts, with good user experience when accessed from any device. Cons Quite expensive WP Bakery plugin is available in two licenses. The regular license costs $45/ year but can only be used on one website. The extended license costs $245/ year but also limits you to use on a single SaaS application. In the price category, Divi provides the best costing (a one-time payment of $249 for a full license). Stores content as shortcodes WP Bakery stores content as well as any other updates as shortcodes. These usually make it difficult to switch to another page builders or themes because the code is mostly compatible only with this page builder. Conclusion: Now that we’ve highlighted the most popular page builders, you should probably check out the ones which you believe would be most useful for you. All of the above are proven products, they are quite popular for a reason, so none of them will be a “bad” choice and it’s usually a matter of preference. Eventually, you will settle on one which YOU prefer!

How To Use Instagram To Promote Your Brand?

If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and increases the chances for new business opportunities. Additionally, with Facebook’s algorithm change, we see a natural inclination for business’ to try to build their brands on Instagram. However, to be able to succeed on Instagram, you need to be realistic, set goals and expectations and be authentic. People tend to follow and interact with accounts that add value to their everyday life, either by providing useful information or because their content is aesthetically pleasing. To start using Instagram for business you will have to understand and start practising the following guidelines. Understand how you will use Instagram and set your goals The first thing is to identify what you will use Instagram for and what part it will play in your overall social media marketing strategy. There are many different approaches that you can take when using Instagram for business. It is an excellent platform where you can showcase your products if you’re running an e-commerce business, or demonstrate the community culture around your brand. For example, if you’re running a social club, or maybe you want to use Instagram as a lead generation tool. Whatever the strategy you want to go with, it is good to identify it from the beginning as it will help you choose your tone of voice, aesthetics and goals. Instagram, in comparison to other platforms, allows you to show a more personable element to your company and brand, adding value to your social media mix. It provides companies with a way to promote their brand and product in a friendly and transparent way without directly selling to your customers. Understand who your audience is with the use of analytics To be able to produce valuable content you will have to first understand who your audience is. The best way to get to know your audience is by the use of analytics. Instagram provides all business accounts with metrics that will show them where their audience is from, what age group they belong to and how they engaged with their posts. Using this data will be useful to see which posts did well, what time is best to post and how your audience engaged with each post. Understand the importance of branding As this is the most visual social media platform of all, you get the chance to use your brand guidelines wisely by using your brand colours and creating a theme inspired by these colours. It allows you to choose images that align with your branding, giving you the option to include your logo, font and colour scheme. These are all important things to consider. Ideally, you need to train your audience in such a way that they will identify your brand by your photos and style without seeing that it is your brand. High-quality content is a must. The use of a content calendar The use of a content calendar is crucial. In advance, it is very important to have a plan in place with all the content you want to publish. Apart from only knowing what to post, knowing when to post is the key element of having a content calendar. The way to find what times work for your brand is by testing. Post at different times to see the results of how your audience interacts. Social media scheduling tools are a great way to help you to map out and plan your social media calendar, many of which are free and easy to use. Understand the use of hashtags to grow your account and business opportunities The use of hashtags is almost the equivalent of growth. Using the correct hashtags and creating a branded hashtag is the way to grow your account, increase business opportunities, be discoverable and improve lead generation. It is wise to research all the relevant hashtags to find out what people are posting about and which hashtags are trending. Although this is a great way to attract views and followers, you will also need to use more niche and specific hashtags that might target a smaller audience but it will guarantee that your post will be seen. Understand how to turn followers into customers Having followed all the above tips you will see that your account will start to gain attention and if your content and imagery remains on brand your followers will continue to grow. To be able to turn your followers into your customers you have to add value to all your communication and show them the benefit of using your products or services. Understand the value of advertising and Instagram influencers Another way to turn followers into leads is by using Instagram advertising through the app to show your products to a broader audience. Apart from the classic way of online advertising, using Instagram influencers is a fresh and useful way to help boost your sales. In 2017 Instagram was the number one platform for such advertising. It allows brands to assign brand advocates who have the power to increase your brand awareness and increase sales. Instagram is a powerful medium that can help increase your brand awareness and in turn, convert followers into loyal customers. A social media marketing strategy needs to be in place in order to capture your brands’ visual identity. With over 800 million active users, there is no doubt that Instagram should be incorporated into your strategy. The personable platform can help reflect your brand in an authentic manner.

.DESIGN: The Domain Extension that Matches your Passion

.DESIGN is an nTLD that’s perfect for design professionals, interior designers, websites, UX & graphic designers, etc. For people in such professions, a domain name ending with a .DESIGN extension looks professional on a business card or a flyer. The domain extension is unique, therefore making your customers’ domain name memorable. .DESIGN is already in use by premier organizations such as Facebook (facebook.design) and Airbnb (airbnb.design) to display their design work. While these two organizations use the domain name to showcase projects and share blog articles on UX and design, the domain extension could be used to hire talent in the design space, share ideas, etc. Why .DESIGN? Attractive: .DESIGN is unlike any other domain name. It’s professional and for a designer, speaks his profession exactly. It allows a designer to create a powerful yet elegant domain name. Engaging: With a .DESIGN domain name, your customer can create an immediate connect with other designers, studios, departments and creative thinkers. Recognizable: A .DESIGN domain name instantly puts your customer among the inner circle of artists and aspiring and professional designers. The domain extension speaks for itself and gives the domain owner a recognizable identity. Available: Unlike other domain extensions that have been around for years, .DESIGN is new, fresh and therefore, available. Your customers can get the domain name of their choice without compromising. Who is .DESIGN for? .DESIGN is for: Artists Interior designers UX & UI designers Web designers Architects Design departments for brands Fashion designers The ResellerClub Advantage With ResellerClub, you can get .DESIGN for just $5.99. This offer is only valid till 31st July. Hurry & resell this domain & make your profits!

Google’s Mobile-First Indexing: What it means for SEO

There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing some or the other website. It is this trend that led to Google’s ‘mobile-first indexing’. In this article, we’ll decode Google’s Mobile-first indexing and its impact on SEO. Understanding Mobile-first indexing There’s a 50% chance you’re reading this article from a mobile device as opposed to a desktop. My assumption is based on the mobile usage statistics where an average mobile website viewer has scaled up in comparison with the desktop. The current percentage as of 2018 is 52.2% globally. This rise in the use of mobile devices raised a doubt if there’s an impact on page ranking and indexing. Owing to this Google announced its Mobile-first indexing and on March 26 this year Google eventually began rolling out mobile-first indexing. In simple words, mobile-first indexing means if you have a mobile as well as a desktop version of your website, the mobile website is where Google will start indexing first. The reason for it being called ‘mobile-first’ is that it’s not just a mobile-only index. For example, if you don’t have a mobile version of your website the desktop version will still be indexed as before. The diagram below, explains the difference between mobile-first and desktop-first indexing: Now that we’ve understood what mobile-first indexing is let us look at the changes that Google has made: If you only have a desktop website or a responsive web design or your web pages were created in canonical AMP HTML, then there are no changes to your website during indexing. This is because the mobile version is the same as the desktop version. Earlier, having a mobile website meant that your index and rank would get divided between the desktop and mobile website. It was, therefore, preferable to have a responsive website only. However, if at the moment you have two different URLs for your website, then Google would index your mobile website first and later index your desktop website, such that you do not lose out on ranking and indexing. If the content of your website varies depending on different users and devices i.e you have dynamic content then again your mobile website will be preferred for indexing first. If you designed your web pages using both AMP and non-AMP, then there would be two different URLs. In this case, Google will prefer the non-AMP mobile version of your website while indexing. Now that we’ve seen the changes Google has come up with in mobile-first indexing, as a business owner, it is important to consider the implications of SEO. The best practices more or less remain the same. Let us cover the 3 best practices: Content: When talking about mobile-first indexing, this goes beyond keywords that help Google rank and index your website. What this primarily means is that if you have a mobile website, you should have the same primary content for both versions of your website. Metadata: Metadata is another important aspect when it comes to ranking your website. You need to make sure that the metadata and the titles in both these versions are the same. A different title or description would create confusion while crawling and indexing. Server Capacity: The capacity of your servers plays an important role. You must take care that your server has enough capacity to handle an increase in the crawl rate of your mobile website. Choosing the right hosting matters a lot. It, after all, determines the load speed of your website and contributes to your search engine ranking. If I were to recommend, I would suggest Cloud Hosting for the very reason of easy scalability and blazing fast website speed. On the whole Google’s mobile-first indexing doesn’t change much when it comes to SEO and indexing. It is a set of best practices websites should strive to follow should they wish to attain optimum results in a market driven by users using both mobiles as well as the desktop for browsing your website. If you have any comments or suggestions please leave them in the box below!

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