Reseller Club Blog

Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in the form of conditional workflows that are termed as ‘Paths.’ You can set conditions that will be applied by your Apps to take different paths for different conditions. Now, let us look at the process for bringing in the Zapier integration: Bringing Zapier between Mailchimp and Shopify In case you’re unaware of how Zapier works – you create a ‘Zap’ which consists of two or more apps wherein one of the apps’ actions acts as a trigger and the other is used to run a preset function triggered by the first app. For example, between Google Forms and Gmail, you could set up a ‘Zap’ on Zapier to send a confirmation email to all the people who RSVP’d ‘Yes’ to an event participation form and more still, we could add as my steps as you like with all the supported integrations Zapier has.  We’re going to walk you through how this works for connecting Mailchimp with Shopify, both of which are integrations supported by Zapier.  Setting up Shopify Triggers To automate Mailchimp operations on Shopify, we’ll have to set the events that trigger an action on Mailchimp – For example, if we want every newly registered user on your Shopify store to be automatically added to a specific list on Mailchimp, ‘New Customer’ will be a trigger on Shopify. Let’s see how to complete setting up the same function. Step 1 Create an account and log in to Zapier.  Once you’ve logged in, you’ll be greeted by the Zapier dashboard.  Once you’re in there, click on  ‘Make a Zap’ button on the top right side of the page.  You’ll be asked to input the trigger app for the Zap. In our case, we’ll keep ‘Shopify’ as the trigger app as we want the automation to be based on events happening on your Shopify store.  Start typing Shopify in the search bar below and you’ll see Shopify appear in the suggestions below – click on ‘Shopify’ to proceed. Step 2 You’ll be asked to select the trigger event, i.e. what event/activity do you want on your Shopify store to trigger the action on Mailchimp. There’s a rather long list of triggers on Shopify – we’ll use the ‘New Customer’ trigger. After selecting the trigger event, we’ll continue to a page that asks to log into your Shopify Store to be able to link your store with the Zap. Continue by clicking ‘Connect an Account’  Step 3 You’ll be redirected to Shopify’s sign-in page, where once you’ve signed in, you’ll be redirected back to Zapier showing your connected store.  Click on ‘Save + Continue’ to proceed. You’ll have to select a sample customer to continue setting up the Zap. Click on a ‘customer’ to proceed. After selecting a Sample customer, you’ll be asked to go to the next step and set an action for the trigger, in another app – in our case, Mailchimp. Step 4 On the next screen, you’ll be asked to add an action step. Click on ‘Your Zap currently lacks…’ to proceed to add Mailchimp as the action App. On the screen that proceeds, you’ll see a search box where you need to start typing in Mailchimp. Click on ‘Mailchimp’ in the suggestions as it appears while typing.  You’ll be presented with the options for actions that need to be performed on the trigger we just set on Shopify. For this tutorial, we’ll select Add/Update subscriber as the action to be performed. So the Zap once set up, will add/update a new user who just registered on your Shopify store to a setlist on Mailchimp – so you don’t need to do this manually. Step 5 On the next screen, you’ll be asked to connect your Mailchimp account. Once you click on ‘Connect an Account’ – you’ll see a Mailchimp sign-in page open up in a new window. Once you’ve signed in, you’ll see your account listed on the next page. Click on ‘Save + Continue’. In the next step, you’ll need to provide specifics with respect to the email list you want to add/update a new user with, along with opt-in, replace and update options. Note – Only two fields are required here (Audience & Subscriber Email) and the rest aren’t – we can totally skip these unless you want the Zap to function any other way. To proceed, click on ‘Continue’. You’ll see a summary of the options you’ve set for Mailchimp, and once you’ve confirmed all of it, you can go ahead and test your settings to see if everything works. Click on ‘Send Test To Mailchimp’ You’ll see the above screen once the test is successful. Once you’re here, click on ‘Finish’ Your Zap is now completely set and will automatically add a new subscriber to your set Mailchimp list when a new user ‘Signs Up’ on your Shopify store. This can be repeated for all the available triggers available on Shopify along with the supported actions on Mailchimp – including sending emails, using ‘Send Campaign’ and ‘Add subscriber to tag’ action steps, depending on how you want to send it. In case you face any problems during the setup process, you can always get the help of Zapier’s awesome customer support. In the next article, we’ll go through the steps to link your Shopify store to Mailchimp using – stay tuned! Meanwhile – check out the first article in the series with instructions to integrate Mailchimp with Shopify using Shopsync. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier appeared first on ResellerClub Blog.

Do You Really Need a Brand New Website?

If you’ve been spending time comparing your website to the sleek, new designs of your competitors, you might be wondering if it’s time for a complete website do-over of your own. It sometimes seems easier to completely redo a site than to spend weeks altering the small details for an overall improvement. Web designers and developers might even encourage you to start from scratch with a whole new design, but don’t immediately drop thousands of dollars at the first offer. Replacing your website entirely can be extremely expensive, so before you make any decision, consider what you can do to make small but effective changes to your current site. Here’s how you can determine what’s causing problems on your website, updates you can make, and when the site truly does need a complete makeover. What Is Your Traffic/Lead Generation Trajectory? Your website needs to provide valuable information to your audience while also generating leads. If your website can do that, even if it’s outdated, then you’ll want to reconsider any major overhauls. Re-designing your website might improve the aesthetics, but it won’t necessarily improve your traffic or lead generation. Think of a website redesign as a cost-versus-benefit scenario. Fancy graphics, a new layout, and updated tools can be exciting, as well as expensive. Do they really guarantee an increase in traffic or a surge in leads? Attractiveness isn’t everything, even if some web designs would have you believe otherwise. Before you schedule a website redesign, determine why you’re doing it. –          Have your leads and traffic numbers have been on a steady decline? –          Is it really to help more people learn about your business? –          Or is it mostly just to compete with the aesthetic appeal of your competitors’ sites? Starting over isn’t easy, so you need to have a good, data-backed reason for doing so. How Does Your Traffic Correlate to Your SEM Strategies? Are you getting decent traffic, but experiencing high bounce rates? As a rule of thumb, anything higher than a 56 percent bounce rate isn’t stellar – unless your website is purely a blog. If you are getting lots of traffic, yet have a high bounce rate, this is a good indication that you might just need a new search engine marketing strategy or some refreshed website aesthetics to keep people on your platform. In this case, you don’t necessarily need a “new” website. Simple changes in your keyword strategy could lead to a lower bounce rate. For example, if you run a website that only offers web design courses, yet is pulling in lots of traffic for people looking for web design services, this could potentially be the big culprit. In this scenario, you would need to revisit your SEO plan. When it comes to your marketing strategies, ensure that people understand what your brand offers from the get-go. Your site content should be direct and engaging, and all of your website graphics should be relevant to your products, services, or industry. Now, even the most perfect search engine marketing strategy can be rendered useless by poor website aesthetics. Think about it, when you land on a website that looks like it’s straight out of the 1990s with low-quality visual elements, how likely are you to stick around? Here are some of the top things you can do to improve your website’s appearance: –          Make the content more easily readable with a neat layout and contrasting colours –          Practice smart internal linking so people can navigate easily –          Remove any distractions such as flashing graphics, pop up ads, or music –          Keep your content fresh and updated, as well as, concise More often than not, it’s not the actual website that’s driving people away; it’s how you’re manipulating and marketing it. Examine the small changes you can make before you turn to a web designer for a massive rework. Is Your Design and Content Strategy Evolving? Let’s say you are planning on creating a new website from scratch. What are your plans for the new-and-improved website? Will you commit to an ongoing strategy, or let your site sit and become obsolete eventually? Take a long look at your design and content strategy, not just right now, but also for the future. The growth of your themes and company identity will impact your website, which means you’ll need to implement a strategy that grows along with the business. For example, check out The Blonde Abroad’s fairly recent website overhaul. Her site used to be very bright and fun, but in recent years, her brand has transitioned to a more adult, professional theme. The changes in her business are reflected in the different designs of her site. The Old Design: The New Design: If you don’t have a plan for the future of your new website, investing tons of money into a redesign isn’t a wise choice. It’s not a one-and-done deal – committing to a brand new website requires more time and continual effort than most people would expect. A website is a living, breathing representation of your company – it’s the digital face of your business, and often the first impression people receive from your team. As your company evolves, so should your website. Continue to add new graphics, improve loading times, and generally build upon your website for years to come. Whatever you do, don’t assume that a website redesign is the last thing you’ll need to do to create a beautiful site. How to Keep Up With Trends Perhaps the most constant website trend to keep in mind is the commitment to consistency. The real way to keep up and compete with other sites is to maintain your SEO and publish fresh content consistently. As was said before, your site shouldn’t be a stagnant entity. Be aggressive about optimizing your site for search engines and creating useful content for your website visitors. Pay attention to the keywords that best benefit your industry. Meta descriptions, headers, backlinks, and web analysis tools, such as Google Analytics and Search Console, are essential to staying up-to-date. These details will drastically impact the performance of your site as much or more than pretty designs. Of course, you should keep an eye on design trends and make small tweaks as needed, instead of waiting until the whole site is outdated. However, trendy web design techniques won’t take you super far. It’s the content and SEO that will determine your long-term success. Additionally, you must stay on top of user demands. What do people want from your website? If they’re asking for more personalization, look into features that will help with that. If they need faster customer service responses on your e-commerce site, look into chatbots that can help. When It’s Actually Time to Start From Scratch Obviously, there are times in which a completely new website is your only option. This typically occurs when your current website is incompatible with common browsers. It can also become necessary when you’ve experienced excessive data hacks or if you’ve neglected your website maintenance for many years. Another serious problem that may require a total rehaul is a website’s inability to function on mobile devices. If it’s impossible for your current site to appeal to mobile users, you likely need a complete redesign to adapt to new trends. In fact, as of July 1st, 2019, all websites are now indexed with Google’s mobile-first indexing. If your website can’t adapt to mobile, it could very well be taking a toll on your online visibility, and subsequently, your bottom line. You may also want to consider starting from scratch if you took your brand in a completely new direction. Let’s say you’ve changed everything about your company from its logos to its top products and messages. This might require more than a basic revamp. Keep in mind that these are extreme cases. It’s not always the best idea to launch a redesign, as we’ve explained throughout this article. Hence, take these situations thoughtfully. In Conclusion Chances are, you don’t need a new website. What you do need to do is pay attention to the finer details that determine a website’s success – details such as SEO, readability, and fresh content. Before you drop thousands of dollars on a site overhaul, consider what you can do today to start improving your website step-by-step. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Do You Really Need a Brand New Website? appeared first on ResellerClub Blog.

Perfect Guide: A Step-by-Step Workflow for WordPress Development

Did you know WordPress powers 34% of the internet, which is 4% more than how it was in 2018? WordPress hosts 37.5 million websites, and among them, The New Yorker, TechCrunch, Variety, TED, and People might be some websites you already know.  While setting your WordPress website, some mistakes will be made when you try to change anything. But you don’t have to be discouraged so quickly. With the growing popularity of WordPress, many developers discover themselves operating on bigger websites that demand plenty of maintenance work. Develop a website is easy but it’s very difficult to make it SEO friendly especially if you want to rank your article on Google. By following these WordPress SEO Tips, you can boost your ranking in Google Search Engine. If a mistake occurs, you would have to start from scratch and if you already have traffic, your visitors won’t be happy to see the page not working when they need it the most. If you are guilty of doing this, then you need a better workflow. The Three Versions Each website you manage should at least have a Local, a Staging (for client review and questions/answers) and a Live version. Your work should flow through these alternatives in order as you proceed through the cycle of project development. Everything from attaching the latest widget to recreating the whole website should be done in this sequence.  Step 1: Local WordPress Development Previously, several developers choose the command line for local development employing tools such as XAMPP, Vagrant, and VVV. While these tools are useful for workflow development, real user interfaces like Gutenberg are better to finish this job. This is where you can use Local by FlyWheel. Local lets you design WordPress installations straight on the computer with only a few clicks. You can also back your live website and pull it inside the Local window, to begin with, the accurate copy. You can also push and put your whole website with one click. It is that easy.  When you are done with this step, you will have a local site on your hand. This site is not accessed by anyone but you. Here, you can do any modifications you’d want.  Once you have a local working WordPress website copy, it is time to start the work. Custom PHP changes are now straightforward for you. With a local website, you can change the file for themes and see the modifications in real-time minus the need to extend through Git or transmit them back to your server through FTP. Instead, you will have the capability to check everything on the local URL straightaway.  But you might ask, why go all this way if you are only modifying something in the dashboard on WordPress? Well, to begin with, you will never run into the problem of disrupting your live website with a critical modification because your local website works entirely autonomously from your live site. You can disrupt it as many times as you have to and you don’t need to worry about what you are doing. Just head over there and figure out what is not working. Your website viewers will never know anything has been modified until the thoroughly tested version has been used.  Step 2: Staging Staging websites are the middle ground between live and local. It is where you will ensure that your modifications behave with the site’s server and show the changes to a client before making them live. For this purpose, it is crucial to ensure that your staging site is based on the same server as the live site. Diversity in the server ecosystem between live and staging can lead you to some unexpected problems. For instance, something that is fine with PHP 5 may not behave very well with PHP 7. The PHP of your staging website has to match that of your live website.  Compatibility is important during this stage. If you don’t pay attention to it, you might have to start again. The same goes for all the extra bits you add to the site as well as themes, plugins, media, and so on.    So, how to migrate your local modifications to the staging website? There are several ways: you can create a complete backup of the local site and then import it to a staging server, or you can do it in installments.  ●    Plugins Plugins are usually third-party and thus, do not require any version management from your side. For this purpose, you can opt to push all latest plugins to the staging website via FTP. While they upload, you can move on to the other steps without a worry. ●    Themes If you are working with a customized theme from WordPress, you should be monitoring changes utilizing Git. Employing a tool like DeployHQ, you can deploy changes from your Bitbucket or Github container easily to both your live and staging website.   If you are employing a third-party theme, you should not be changing the base theme files, so push that on to the staging server through FTP. If you are making modifications to a child theme, you can use version control and an extension method, or upload your changed child theme to the FTP-server.  ●    Databases and Media These are separate entities, but the reason why they are grouped is simple. The plugin you can employ for database migration is Migrate DB Pro by Delicious Brains, and this plugin also manages media files. Any changed media file can be pulled or pushed from one WordPress base to another along with the database with a single click.  Step 3: Go Live Once you have entirely tested your modifications on the staging website, it is time to go live. Providers for hosting that have in-built staging ecosystems usually have a one-click point to make this possible. If you do not have that choice, replicate the migrating process from local version to staging version, but now you do it from staging version to live version. And you are finally done after that. Conclusion Locally installing your WordPress is helpful, and it allows you to make website modifications, operating updates, check plugins and themes, and more in a hazard-free ecosystem. It may feel awkward if you’re a beginner, but local WordPress development will become second nature once you pick it up. For hosting a WordPress website, you could choose Shared Hosting. Opting for Shared Hosting, especially during the initial stage when you’re still figuring things out is economical, as server maintenance can be managed more easily. However, once you are well-versed you can move to WordPress Hosting as it caters specifically to WordPress websites and has more benefits for your website.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Perfect Guide: A Step-by-Step Workflow for WordPress Development appeared first on ResellerClub Blog.

Generating Revenue & Profit from your Online Business through Growth Hacking

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively.  If we talk about India specifically, then this particular market has shown a potential for growth in the e-commerce industry. However, it is only possible if we can bridge the gap between the total population and the internet population. Before moving on to understanding how can this gap be bridged, so we can generate more revenue and profit. Let us first have a look at the internet and technological penetration in the following 6 markets.   Country  Population(June 2019 est.) Internet Population Penetration  Domains  USA 329,093,110 292,892,868 89% 92,276,100 UK 66,959,016 63,356,621 95% 4,674,524 China 1,420,062,022 829,000,000 58% 24,713,345 Brazil 212,392,717 149,057,635 70% 4,018,544 Turkey 82,961,805 69,107,183 83% 2,404,957 India 1,368,737,513 560,000,000 41% 4,785,698 Since our focus is India, let us see some more useful stats from India. There are 22 languages spoken in India and over 780 dialects. In the past year, there has been a growth of 18% in terms of the internet population growth with a total of 41% internet penetration and studies suggest will continue to rise in 2019. Apart from this, there are approximately 5.3 million domains registered in the country. Based on this data, it is safe to say the average number of domains/resellers is 132.5  So as seen, the problem is that product sales have NOT grown fast enough, whereas the competition has. The question that arises, are we really working on leveraging our population to these untapped markets to accelerate growth? There is no definite answer to this but as seen everywhere, it always comes down to the ‘Survival of the Fittest’ and so the only survival tactic you can use is, Growth Hacking. Let us see what growth hacking is and how can we leverage it for increasing revenue and making a profit.  What is Growth Hacking? The term ‘Growth Hacking’ was coined by Sean Ellis, an entrepreneur in 2010. He says, ‘A Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.’   So, Growth Hacking is basically a concept developed for technology startups and is largely a component of the technology available to you. In fact, to grow, it focuses on lean marketing – growth first, budgets later. It includes, but is not restricted to Product Management, User Experience, Partnerships, SEO, Press Releases, Analytics, Behavioral Economics, Landing Page Optimization, Email Marketing and more. All of this leads to a better social & online presence & viral impact. Most importantly, it does not cost much! It’s been here for a while. Let’s take a look at examples: Hotmail inserted an email signature at the bottom that turned every email sent by one of its users into a pitch for new users – ‘PS: I Love You. Get Your FREE Email at Hotmail’ Airbnb, integrated with Craigslist – which allowed its hosts to use Craigslist as a sales platform  Groupon in the form of ‘Refer 3 Friends, And Get The Deal Free’ offer Why did these companies do this? Simply put, ‘Humble Beginnings’ – they did not have the money and neither did they have the experience! Growth Hacking for Designers, Developers & Web Hosts All businesses, of all shapes and sizes, have 4 important aims: Get more traffic  Get more users converted  Get existing users to buy more  Get (make) more revenue & profits! Growth Hacking is all about moving users from one step to the next, and everything that comes in between! Let us see in detail how you can get more traffic and fulfill our remaining three aims: Strategic Partnerships:  Look at tie-ups with relevant schools and colleges, other educational or general institutions like medical associations or partnerships with government bodies. Try popular local websites that could pass on web infrastructure requirement enquiries to you. Apart from this, you can even try to get celebrities or popular websites to endorse you to get more traffic. Examples: .CLUB got Virat Kohli to endorse them or consider the free advertising. Spotify gets on Facebook when it shows you the songs your friends listen to. Targeted SEO & Email:  Focus on niche keywords that target a specific need or specific segment or generic keywords with lesser competition, thereby getting better rankings and results. You can also focus on discussion topics like support, and ensure that you have good content around it get more traffic. Example: Resellers are today targeting Spanish keywords around ‘cheap websites’ and pitching a ‘website development outsourcing’ model to deliver a cost-effective way for Spanish SMBs to get their website built. Referrals:  Incentivize your current base to get more users – refer 3 friends and get a month off on your hosting package or create an illusion of exclusivity by only providing offers or even newer products through referrals. The focus should be on affiliate programs where the model is CPA (Cost Per Acquisition) based to get more traffic. Example: So many of you have been relying on word-of-mouth marketing, while some others have started incentivizing customers to do that. Analytics: Understand where your traffic is coming from, as well as, understand the quality of your traffic and bounce rates to get more traffic. Example: Apart from Google Analytics, there are a bunch of other great options out there like Statcounter, Mouseflow, etc. Explore those! Landing Page Optimization: Make sure that if you’re targeting keywords through SEO and SEM, the landing pages include extremely relevant content. Try to ensure that there is a clear path of action chalked out on the page for the visitor. Keep minimal noise on the page and make sure your User experience is top-notch to get more users converted. Example: Unbounce is a great and simple tool for A/B testing and how A/B testing proved that adding a third step hindered registrations. Onboarding: Provide step-by-step guides on what your users need to do, maintain great documentation with FAQs for users to refer to. Also, make sure that the user is welcomed by top management (via automated emails). You can even use live chat tools for visitors to get the fastest possible answers. Examples: Tools like deliver happiness to your users. Dropbox simply plays a video and ensures a sign-up. Cross-Selling: Take a list of your domains and run them through other TLDs where the same string is available. Apart from this, you can create tools to automatically cross-sell the right TLD to the right user or look at providing alternative portfolio management solutions if the value exists. This will get existing users to buy more. Email Campaigns: Build an email campaign around improving renewal rates – showing the importance of maintaining ownership, comparing it to real estate, etc.  You can even continue providing offers for value-added products and ensuring that users are picking up more. Another way is to run package deals where greater discounts are given on bundles or more purchases so that this gets existing users to buy more.  So in the end, the core idea is to make more revenue & profit from your online business with the right set of tools and techniques. However, the most important thing is to tap into the potential of untapped markets so that there is more meaningful growth in terms of monetary gains, as well as,  knowledge transfer, eventually paving the way for a more evolved audience.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Generating Revenue & Profit from your Online Business through Growth Hacking appeared first on ResellerClub Blog.

Our Top 5 Picks for Free Resources of Design Elements

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals, requests that fall under the “more frequent and less time consuming” category can be managed easily. Be it a large enterprise or a young startup, designers are often bombarded with requests for getting artwork ready for blog banners, email banners, social media banners, ad banners, etc. The simplicity of these designs, unfortunately, cannot make up for the amount of time and effort that the designer has to invest simply due to the quantum of such requests. Luckily for us, we live in a “ready-to-use” world which gives us easy access to readymade design elements. In this article, we are going to talk about our favourite top 5 sources of free design elements. 1. Freepik Freepik has to top this list because of how extensive its offerings are. This website is a source of free as well as paid vectors, photos, PSDs, and icons. Right from having a host of background designs available for use to having editable infographic layouts and elements, this website is a treasure chest of all things design, meant for those who wish to get more done in less amount of time. 2. Flaticon Flaticon provides thousands of free icons in SVG, EPS, PSD and PNG format. These icons are segregated into categories on the basis of what they mean and what they denote. From monochrome icons to coloured ones, this website has endless options, both in the outline format as well as the ones that have a solid fill, to choose from. There is also the option of customizing these icons in terms of changing the colour by signing up for free. 3. The Noun Project This website hosts the most diverse collection of monochromatic icons. These are available for download for free, in PNG and SVG formats. This website aggregates and systematically classifies icons that are created and uploaded by graphic designers from all around the world. 4. unDraw unDraw is truly a boon for designers who wish to make their landing pages, app interface, brochures, etc. look sleek and classy, but also have them ready in no time, using minimal efforts. This website houses open-source illustrations that can be used for free, without attribution. Users can browse for illustrations from the categories that are available, and can also customize them on the fly in terms of changing it to a colour of choice. These illustrations can be scaled infinitely and can be easily embedded into the user’s HTML directly. 5. Humaaans This one’s interesting – it is a library of illustrations that can be mixed and matched to create multiple versions using the same design elements. For example, users can create human figures – right from selecting their posture to changing their body parts, clothes, hairdos, etc. The scope is endless when it comes to the application of these illustrations – these illustrations can be used for creating website pages, social media posts, email copies, presentation decks, and also explainer videos. We all know how convenient it is to have tools available at our disposal that not only reduce our time and effort spent on building something, but also deliver sophisticated results. Thus, options like the ones mentioned above help small businesses with small teams to create designs that are at par with the ones created by their well-established counterparts. To sum it up, these were our top picks from the many sources of free design elements. Let us know in the comments section below which ones do you frequently use, and whether you would want us to cover more of these topics. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Our Top 5 Picks for Free Resources of Design Elements appeared first on ResellerClub Blog.

What can your customers do with a .LIVE domain?

In a blog post I wrote 2 months ago, I had the chance to talk about a popular domain name – .LIVE. I felt the subject was fitting considering the current raging trend of live videos (on social media) and live streaming (through Netflix, Hotstar and others). Like my previous post, I’ve got a few astounding numbers to emphasize the importance of live stream / live videos: The key phrase “Facebook live stream” has enjoyed a 330% increase in searches between 2016 to 2018. (Source: MediaKix) More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. (Source: Go-Globe) The streaming industry is estimated to reach $124.6 billions by 2025.(Source: MediaKix)  You’re probably thinking, “Well, this is all great but my customers won’t know what to do with a .LIVE domain”. I’ve got a couple of suggestions on how your customers can leverage a .LIVE domain so let’s dive right in: For a news website: There’s so much you can do with a .LIVE domain! A news website  could share live video updates on a certain story. According to Livestream, breaking news makes up 56% of most-watched live content (source: Techjury). For a news website, delivering news in the immediate is very important and therefore, .LIVE is a great tie-in. However, not every story is worthy of being a live video but a news site could also publish stories in text format as soon as the event occurs. is a website that does just that. For a sports website: If your customer has a sports website, it’s a great idea to share live updates on these events like news websites do. is a site on a .LIVE domain that shares everything related to boxing – news, schedules, matches etc. A .LIVE domain works perfectly for such a website. Additionally, there are a bunch of websites that are currently live streaming such sports. A great idea would be to either also live stream the action or maybe share live commentary, updates or just live chat with fans and followers of the sport. For a hobbyist: For a hobbyist like a traveller, a makeup artist, an interior designer, there’s a lot one can do with a .LIVE website – vlog travels, live chat with followers, answer queries, live stream events and sessions, show live demos etc.  For an entertainment site: uses a .LIVE domain to entertain its visitors in multiple ways – through live radio networks, live chats with other visitors, live TV, and even graffiti! Conclusion Bonus tip: Embed a live video / streaming platform on your website: Sure, big players like Netflix, Facebook and Instagram are dominating this space but that doesn’t mean your customers need to compete with them.  Embedding a platform on your website is an easy way to add live video content on your site. You don’t need any expert technical skills, neither do you need to build a tool or complex code from scratch.  A .LIVE domain is easy to find, memorable and conveys that the content is fresh, relevant and timely! Login to your panel and register .LIVE domains so you can sell to the right customers! With ResellerClub, you can register .LIVE at a special price of $18.99 $1.99 valid for a limited period only! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post What can your customers do with a .LIVE domain? appeared first on ResellerClub Blog.

How to Improve Customer Retention and What Are the Benefits

Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of a trustworthy business. A good retention strategy can create numerous benefits for your company.  Let’s take a look at the most important ones.   Benefits of customer retention It will boost your brand image In order to fully grasp all the benefits of customer retention, we have to turn to the exact numbers and statistics. But it also affects some aspects of your business that may be more difficult to measure. This especially goes for your brand image. You surely want to be recognized as a brand whose customers tend to return to it over and over again. It’s a great reputation-booster. There aren’t many better ways to show people that your business is reliable and trustworthy. It will boost your numbers But let’s get back to the numbers. First of all, retention is way cheaper than acquisition. In fact, it is 7 times more expensive to bring in a new customer than to make an old one return. Besides, returning customers spend much more. Less than 15 percent of consumers tend to be loyal to a single brand, but this small chunk of the customer base is responsible for 55-70 percent of all sales. For instance, the average repeat customer tends to spend 67 percent more in months 31-36 of their relationship with a company than in the first 6 months. It will help you collect conclusive data Finally, having a large number of regular customers means getting more reliable feedback about your business and marketing efforts. You’ll be able to obtain some very valuable data which will make it easier to make sensible conclusions about reasons for certain types of customer behaviour. This can prove to be very beneficial for your business in the long run. How to improve customer retention? Understand your customer As we just mentioned, getting to know your customers is crucial. It’s probably more important than ever to give them a personalized experience based on their interests and expectations. And it’s probably easier than ever to track your customers’ activities and buying habits in order to obtain all the relevant data for this task. A  free CRM software can help you collect tons of information about your customers’ personal characteristics, preferences, and intentions. As well as, to choose the best course of action based on this data. The true power of personalization lies in the fact that it doesn’t just take your supposed average customer and then tries to appeal to this imagined person. It rather attempts to reach every single actual customer or prospect with a message designed specifically for that particular person. Approaching your customers with tailor-made messages and offers at the exact right time can do wonders for your retention efforts. Namely, almost half of consumers have reported that they bought a product they didn’t initially intend to buy only because they received a personalized recommendation from a brand. Perks, benefits, and surprises The quality of your product or service is probably the most important factor when it comes to keeping your customers. They’ll come back because they like your stuff. But why not offer something extra to them and ensure that they never turn to your competition? Loyalty programs of all sorts can be very effective in this respect. And it makes perfect sense – if your regular customer has obtained a right for discounts or special offers, they will feel as if they already invested something in your relationship, so they won’t be giving up on you that easily.  of all sorts can be very effective in this respect.  For instance, take Sephora. They’re widely recognized as a brand that sells quite pricey products. So they introduced a classic point-based loyalty program to attract more people that tend to get discouraged by these prices. It turns out that occasional gift cards and discounts seem very attractive to an average customer, as more than 17 million people have joined Sephora’s loyalty program so far. Naturally, this makes your loyal customers even more loyal. If your regular customer has obtained a right for discounts or special offers, they will feel as if they have already invested something in your relationship, so they won’t be giving up on you that easily.   Moreover, if you manage to transform this loyalty program into a kind of a game or a competition, things can get even more interesting for your customers. If you take the financial benefits they’ll get from a program anyway, and add a sense of achievement every time they earn a right to a new perk or incentive, you can get them very involved. The mere act of collecting points and competing with others can sometimes be even more gratifying and absorbing than concrete financial benefits.     Show genuine care Apart from using a few particular tricks mentioned in the previous section, you should also show genuine care to your customers when it comes to more general issues and activities.  For instance, top-quality customer service can give you a crucial competitive advantage. As much as 93% of consumers have said that they’re more likely to be repeat customers at businesses that offered excellent customer service. It’s also vital that your customer service reps are able to resolve issues quickly. After all, we live in an era that doesn’t stand time-wasting and people will demand an immediate response. Another way to show that you care about your customers is by offering them free education and onboarding programs. This move will show them that you’re not just interested in people signing up or buying your product or service, but that you truly care about their experience. Help them find their way around and make them feel that they’re making the most of what they bought. This way you’ll undoubtedly be helping your business as well. Reaching out Reaching out to your customers every now and then should definitely be a part of your customer retention strategy. Of course, you shouldn’t bother them all the time with all sorts of silly offers they don’t care about. However, sending a well-targeted email from time to time can help form a closer bond with them. Here it’s essential that you know your customers well enough. You need to choose what type of message you’ll be sending to each and every one of them, given their personal details and purchase history. This means using the right tone and language in the message, employing the right communication channel and setting the right triggers.  In other words, these messages will work only if they’re highly personalized and are of actual interest to the customer. Reminding a customer of a special discount is a good excuse to reach out to them, but only if the time, place and product you’re offering are carefully picked. Customer advocacy A genuine testimony from a satisfied customer can do great things for customer retention. Even better, it can also help you attract new prospects. People rely heavily on other people’s recommendations and assessments, as 91% of people read online reviews regularly or occasionally. In this respect, an honest review can potentially do a much better job for your company than any branded ad. So what’s in it for your old customers? It’s simple – you should be encouraging them to post reviews, ratings, and testimonies by offering them small benefits if they do so. For a little one-time discount, you can get a much-needed recommendation that could get you a new prospect, while also getting a satisfied customer that is likely to return to you.  Final thoughts Naturally, all this won’t work if your product or service is below par. If that’s the case, no discount or special offer will get you a good recommendation, and not even the best customer service rep in the world will help you keep a customer that simply finds your product terrible. But if you don’t have that kind of a problem, then the best advice would be to show actual care for your customers, 24 hours a day. All the mentioned tricks will surely give you a little boost, but to truly maximize the success of your retention efforts, you’ll need a genuine customer-centric mindset. Only by really putting your customer first you can make them want to come back.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Improve Customer Retention and What Are the Benefits appeared first on ResellerClub Blog.

How Cloudflare can Amp up your SEO Efforts

Imagine, in a sea of millions of websites, yours exists, however, you want it to do more than just exist – you want it to thrive, to be visible, to have people interact with it. And so, you decide to invest in SEO (Search Engine Optimisation). It’s a cost-effective, credible solution to get your website ranked on Google. Sounds great right? What’s even better is that you can add to your efforts by using Cloudflare – it actually helps boost your SEO efforts. So, let’s break down what that means by answering some simple questions. What is Cloudflare? Cloudflare is one of the world’s largest Content Delivery Networks (CDN). However, it does a lot more than that. Cloudflare also provides services like DDoS (Distributed Denial of Service) mitigation, distributed domain name services and internet security services.  How does it work? Well, between the visitor and the Cloudflare user’s hosting provider sit the Cloudflare services. These services act as a reverse proxy server for websites. What does that mean? A reverse proxy server, like Cloudflare, sits in front of web servers and basically forwards the visitor’s request to those web servers, acting as a middleman.  To go a little further into reverse proxy servers, we first need to understand proxy servers. A proxy server, also known as a forward proxy, is a server that handles the client/visitor machines. Say, for instance, there is a client and they are initiating a request to a server, the request may first go to one server (a proxy server), before being sent to the actual backend server. The backend server will process the request and send it back. However, the client is unaware that there was a server in between while sending the request to the final server – this is known as a proxy server. For the backend server, it will assume that the proxy server is the client and that the requests are coming from that particular server.  For reverse proxy server, a client might initiate a request to the intermediate, proxy server. However, the difference is there are multiple backend servers, and the request from the proxy server will go to only one of them. The backend server will process the request and redirect it back to the client. The client doesn’t know how many servers are there. Each time a request is sent, it could be to a new server. In a proxy server (or a forward proxy server) it is a single setup, of multiple clients with one server. A reverse proxy has single (or multiple) clients with multiple servers. The customers are the clients, who only see the website, however, our requests will go internally to different servers based on where we reside.  So, what are the benefits of Cloudflare?  To begin with, Cloudflare is simple and easy to install. Furthermore, Cloudflare boosts your security and enhances your protection from attacks. By acting as a reverse proxy server, your website never needs to reveal the IP address of the origin server. This means that hackers can’t attack the server. It only allows genuine users the opportunity to access your website so that the resources of your website don’t get drained and the speed of your website remains intact. It protects your website from DDoS and DoS attacks. If the speed of your website slows down, it will save the cached files until your site speed returns to normal. Finally, it provides free SSL certificates. Now, you’ve probably noticed that speed and security are 2 of Cloudflare’s largest benefits. It’s these two factors that contribute to your SEO efforts. Before we tell you how to, let’s also run through the basics of SEO.  SEO defined: SEO, which stands for Search Engine Optimisation, is the practice of increasing the quality and quantity of traffic to your website through organic results via your search engine. Quality of traffic: Quality traffic basically refers to having the right audience reach your website – those who are genuinely interested in the products you offer.  Quantity of traffic: Once you’ve accessed the right kind of audience, you want to increase the numbers so that more people are engaging and interacting with your website and the services you offer. Organic Search Results: Organic traffic refers to the traffic that you didn’t have to pay for.  How does it work? Well, when you access Google (or Bing, Yahoo or any other Search Engine) and type in a request, it responds by sending you a long list of websites that could answer your request. However, there’s a method to the madness. The links that Google offers are decided on the basis of a crawler that it uses. This crawler goes out and collects the information related to what you typed in the search bar. The crawlers then bring back all that content to the search engine to build an index. The index is then run through an algorithm, which tries to match the data with your request.  The Optimisation part of SEO is when content writers on the web, design that same content to help the Search Engine find them. Optimization can take the form of title tags, meta tags, the right keywords, internal links – all of which help the crawler move through and understand your site structure quickly.  So, what would it take for your page to rank highly on the index? Here’s where we return to Cloudflare because speed and security are 2 factors that help determine your ranking on the page. Let’s see how: Speed: Google has stated that website speed is an important factor considered in its internal algorithm to rank pages. This is because slow page speed means that the crawler goes through fewer pages, which could negatively affect your place on the index.  Page speed also becomes an issue of sorts. Those with longer load times, tend to have steep bounce rates and website users spend less time on the page. Load times also have a direct impact on conversions.  How can Cloudflare CDN help?  Cloudflare is one of the largest Content Delivery Networks in the world. This means that your site will be distributed amongst a large pool of servers, all of which will handle requests for your site. As a reverse proxy server, Cloudflare will balance the incoming traffic evenly amongst the servers so that none of them become overloaded. In the event that one server fails, another can take its place. The reverse proxy server will also cache your content resulting in quicker performance. All of these factors can drastically improve your site speed – a key factor in determining your ranking on the index. Security: Google is looking to make the web a secure and safe place and has advocated for websites moving to HTTPS, by acquiring an SSL certificate. The reason is simple: data is encrypted in transit and therefore private and sensitive information isn’t misused. It is said that HTTPS websites will achieve a boost in ranking, while also gaining the optimal level of security. In essence, Google looks to reward secure and peak performance websites by increasing their ranking on the index.   Also, threats and attacks can affect your rankings. Although there are no direct penalties, your ranking does tend to suffer and with repeated attacks, Google can flag or even blacklist your website for Malware – thereby obliterating your spot on the rankings.  How do CDNs, like Cloudflare, help with these problems? Firstly, Cloudflare provides its users with SSL certificates. Secondly, CDNs like Cloudflare offer reverse proxy, which keeps a website or server’s IP address hidden. This makes it harder for attackers to target them with a DDoS attack. These threats will instead be routed to the CDN, which comes equipped with the resources to fend off an attack. Therefore, your site remains secure, safe and should rank more consistently. At ResellerClub, Cloudflare acts as a proxy between your visitors and our servers. As a result, you’ll be able to fend off malicious visitors, save bandwidth and greatly reduce page load times. We deploy high performing Cloudflare CDN and security so that you and your customers stay secure. With our packages, you can easily set up your Reseller Hosting business, because we offer robust infrastructure, a fantastic team of support executives and effective management of your web hosting accounts.  If you have any questions or suggestions, feel free to comment below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Cloudflare can Amp up your SEO Efforts appeared first on ResellerClub Blog.

ResellerClub: Our Story

It’s been a while since I did a blog post like this but as the business has expanded and more customers have joined the ResellerClub family, I feel the need to pen our journey especially for those who might not be familiar with the brand. I think this would be a good time to reconnect on the ResellerClub story. Milestones Our journey has been quite an interesting one so I’d like to start by drawing out our milestones. Our History The Beginning (2006 – 07): ResellerClub started in 2006 with a handful of employees in a tiny Mumbai office. We were a Domain Registrar company offering 20 TLDs and still toying with the idea of hosting. However, in just a short time, we acquired 15,000 resellers.  Picking up Pace (2008 – 12): Growth was massive in this period. We grew from 15,000 resellers to 40,000 resellers and 20 TLDs to 80 TLDs in this period. By 2009, ResellerClub was among the Top 10 Domain Name Registrars in the world. In 2011, ResellerClub went global. This was a huge step for us as we were now offering glocalised experiences in China, Brazil, UK, Spain and more. We were recognised as the Fastest Growing Wholesale Registrar.  We also expanded our product portfolio by offering Shared and Reseller Hosting. In this time, we also held our first ever event, ResellerClub Hosting Summit. Diversifying (2013 – 16): By this time, ResellerClub hit some major milestones: Our domain offering grew to 500+ TLDs. We also acquired 100,000 resellers worldover.  We added to our product portfolio, servers – VPS and Dedicated Servers. We also launched addon products namely, Business & Enterprise Email hosting, Backup & Security Solutions, Combo Plans and mobile site builders. While we have always catered to hosting companies as well as web professionals,  we realised during this time that the way web professionals buy is a little different. To cater to them, we started the Frictionless-reseller Buy program where web pros can directly ‘buy off the shelf’. In this time, we also launched the event, ResellerClub presents Hostingcon in India, China and the Netherlands. ResellerClub defined and refocused on the WebPro audience. We launched our first ever design contest, SiteWars and our first ever design – development event, Ctrl+F5 in light of this refocus. Ctrl+F5 has since expanded to become a highly popular, multi-city event in 2019. The contest set the pace for all the following activities for webpros.  Transforming (2017 – Present): Today, ResellerClub has over 200,000 customers worldwide. We’ve dug deeper and reached further in the WebPro community. This is reflected through new initiatives and projects like: ResellerClub Mobile App  The all-new WebPro Panel Cloudbazaar, our flagship event solely focused on WebPros Product portfolio expanded to include SaaS apps like G Suite, Themes & Templates, Plugins & Scripts Our Vision & Mission today Today, ResellerClub’s vision and mission is to cater to and equip WebPros and hosting companies in every step of their business through meaningful partnerships, events, content, products and services.  Through partnerships with various brands, we aim to bring the best of the lot under one roof – ResellerClub. Our partnering brands include:  Our Products Our Geographies ResellerClub has 8 country market programs and its presence in over 240 countries: Our Team Our team 250+ employees, works together to the common mission: WebPros & Small Businesses. The brand functions are divided to optimize skill and strength. According to research, ResellerClub employees are 54.86% happier than employees of other Businesses (source: Bogus Insights Inc., 2019 ;)) Until next time! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post ResellerClub: Our Story appeared first on ResellerClub Blog.

New gTLD Report – July 2019

From .TOP surpassing .SITE and .ONLINE, July saw a slight change in the way we are marching towards the second half of 2019. While 4 out of 5 new gTLDs are same as in June, the new entrant this month is .SPACE which is back on the list after a while! It now stands at the fifth position with a substantial market share. In fact, it is noteworthy that July saw an overall increase of 40% in the total registration count of all the new gTLDs.  Let us first take a pictorial look at how the various top 15 new gTLDs are placed: !function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async",""); New gTLD Report – July 2019Infogram *Registration Numbers Facilitated by ResellerClub Let us now take a look at the top 5 new gTLDs in terms of registration count. Worth noting is the fact that the top 4 new gTLDs have also appeared in the top 5 in each of the last 3 months. .TOP – .TOP has been the largest contributor with the total number of registrations in July. It was able to grab a 43% share of the total registrations and a spike of 282% compared to the previous month. This is one new gTLD which has maintained consistency in terms of adding registrations. The promo price of $0.99 has been a factor for its improved performance in the China market.   .SITE – .SITE was able to secure second place with a total registration count of 16%. This is tremendous keeping in mind the promo price of $4.99. .ONLINE – The promo price for .ONLINE was set to $6.99. In spite of a slightly higher promo price, it is on the third spot with 10% of the total registration count. The increase in the number of registration of this new gTLD can be credited to the global markets. .XYZ – .XYZ was able to hold onto its fourth position. The promo price of $ 0.69 has been the reason for the surge in the global markets. Overall, this new gTLD contributed 8% in terms of total registrations in July.  .SPACE – With a promo price of $ 1.99 .SPACE is back in the top 5 list and now assumes the fifth spot with a 3% total registration count.  The registrations of the new entrant .SHOP saw a jump of 11% helping it bounce back to the top 15. Along with this, .LIVE was able to retain its seventh spot by contributing a total registration count of 2%. .STORE was able to retain its ninth spot with a jump of 25% in its registrations whereas, .LIFE was able to retain its tenth spot with a growth of 2%.  Here’s a quick glance into the exciting domain promos we’ve got lined up for the month of August: Help your customer’s build a website for their business with a .OOO extension at just $2.99 Take your customers business online with a .SHOP domain at just $6.99 That’s all folks! Check out all our leading domain promos here and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – July 2019 appeared first on ResellerClub Blog.

Understanding Co-browsing: How it Solves Queries of Users in Minutes

Einstein quoted “If I had one hour to save the world, I would spend 55 minutes to define the problem and only 5 minutes to find a solution.” The above quote very much states the difficulty a customer service agent goes through a typical day. Most agents lack the necessary skills to interpret a customer’s problem, and as a result, end up giving suggestions and solutions that the customer is not looking for in the first place.  Whether the customer is interacting with your agents or with your product, in both the scenarios, the customers expect well-designed user journeys that facilitate clear communication and a seamless transaction.  In fact, a recent study by Accenture found that 89% of customers get exhausted because they need to repeat their issues multiple times. On the other side, the customer service agents delineate customers as – someone who doesn’t know what he/she are looking for – someone who has a vague their own needs. This different aspect of customers and customer service agents clears the void between listening to customers and identifying their true needs and expectations. It Indicates where the gap is and where improvisation are needed in service. However, when customers experience issues, they want agents to resonate with the situation they are experiencing, Visual engagement tools like Livechat, chatbot, co-browsing, video calls, webinars, live streaming on social media break this communication barrier and facilitate transparency and understanding between the customer and the Agent.  Co-browsing software empowers your agents to have real-time conversations with your customers by sharing screens – Agents can get access over the customers’ browsers and exactly see where the customer is stuck and solve the problem in one glance.  Cobrowse software a.k.a collaborative browsing ease the communication process between the user and the Agent.  The Agent can  Connect with the customer or website visitor with one click Have access over the customers’ web or mobile browser Exactly see where the customer is stuck Perform complex task on customers’ behalf Highlight sections or data field with visual cues Simultaneously work with customers on the same Web browser ( resource ) using dual cursors. Receive real-time feedback on issue resolution  Customers can Restrict the agent to see other tabs  Hide confidential and sensitive data  Highlight an element of the web resource with visual cues Ask for help anytime, anywhere due to remote support Connect with Agent without downloading any external software Communicate technical issues without the use difficult terminologies Get their problem solved in one interactive session How Co-browsing is effective in solving customer problems? Example 1: Co-browsing for Website designing Co-browsing helps in designing a website too. Suppose, a customer who wants to design a website on WordPress, so he will connect with a customer support agent.  The agent can easily help customer to understand different plugins and the usage of plugins using Live chat & Coborwse. It makes very easy to understand the process of designing a website.  Designing a website can be difficult on ownself when a customer is new to the world of technology, or even if the customer is not new it is not an easy task to design a complete website. But these visual engagement tools makes the process very easy. If need to be, the agent can access customers screen with the limited access and can show the customer how to complete a task.  Tips to Utilize Co-browsing Encourage buyers to take the next steps If they are hovering over your product for long, chances are that they comparing your product with your competitor’s product, you can show them the benefits by visually comparing the products.    2. Convert leads into paying customers  Once a visitor interacts with your service or product, the next step would be to encourage the prospect to sign up, co-browsing come in handy. Co-browsing is a quick and easy way to provide real-time assistance on how to effectively use your service and product.  Example 2: Co-browsing for Customer Support Co-browsing allows customers to connect with support agents across multiple touchpoints and allows them to  Locate mouse on the customer’s page Perform a certain action on their page  Provide remote assistance from their device. Co-browsing can be exceptionally useful in providing technical assistance, for instance, your customer can get stuck while integrating your App or software to their product: The client might not be able to follow your API  They are not able to access the document they are looking for Your implementation process might be buggy and can’t be solved without the involvement of your support agent. In the above scenarios, with co-browsing, your support agents can take hold of the customer’s web resources and guide them across your API with visual apparatus, identify the bugs and resolve it in one go – to make the third-party integrations a cakewalk for your clients. Example 3: Co-browsing in the Banking and Finance sector Taking an example of the Banking and financial sector where agents provide financial aid to customers –  their manual loan approval process was proving to be cumbersome and the customers have to go through tons of documents and forms for claiming insurance, figure out the spots that need their sign, attach the required proof, and verify it with the insurance agent. With co-browsing, the agents were able to access the customers’ document and address their queries in a single session. The security concern is also taken care of with data masking. The customers can hide confidential details from the agent by masking a particular data field. Example 4: Co-browsing in Sales An eCommerce agent can use it to escort customers through their online store, display products that customers are looking for and assist them through the check-out process. In e-commerce, collaborative browsing can also be useful to reduce shopping cart abandonment rate, – the agents can fix bugs related to the checkout process or even help customers fill complex forms to ease order placement.  Co-browsing solution is not just useful for visual interaction, but it also enables you to garner data across the user journey – you can segment customers based on behaviour, location, usage, and individual profiles to send personalized and customized messages.  In this digital era, a customer is likely to use multiple communication touchpoints to have an interaction with your brand or agent, with co-browsing, the agents can have a unified view of the conversation that takes place across the disparate systems and carries the conversation more contextually. Over to you: Rather than asking your customer to do something, Co-browsing allows you to go that extra mile by performing a task on the customer’s behalf. Co-browsing is a smart and efficient way to offer customer service as it not only aids in first contact resolution but also saves your agents time by almost 50% – This is one reason that co-browsing users achieve a 7.2% annual increase in their revenue.  Adopting new technology always helps a business to reduce human efforts, initially, it may cost a bit high, but when you will look up to the  -term advantage, it will definitely going to be beneficial and lower the costing as well. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Understanding Co-browsing: How it Solves Queries of Users in Minutes appeared first on ResellerClub Blog.

Pros and Cons of Elixir Programming

Website development has undergone a rapid change in the past few years. Over the course of its evolution, different programming languages have emerged, developed and vanished.  Nowadays, website developers code in PHP, Python, Ruby, Go, and Rust as a rule. Yet, technological evolution never stops, and new programming languages emerge all the time.  One of the most interesting and advanced young programming languages used for website development is Elixir. The aim of this article is to educate you about Elixir,  its advantages, disadvantages and what this coding language with a mystical name has in store for website developers. What is Elixir? Elixir is a programming language created in 2011 by José Valim. Its author previously worked on creating Ruby on Rails, which is currently one of the top global coding languages. Roughly speaking, Elixir is an advancement of Erlang. Yet, this language is different from Ruby and Erlang in many ways. Elixir is a functional language (its flow resembles mathematical functions), created for the purpose of building scalable and maintainable web applications. This coding language leverages Erlang VM that is used for distributed and fault-tolerant systems and running low latency. To put it simply, Erlang VM perfectly supports systems that consist of many networked computers that should pass big volumes of data to each other with very small delays and work uninterruptedly if one or a few of them experience some failures.  Elixir developers work with the Phoenix framework in most cases. Phoenix borrows some of the top features of Ruby on Rails and takes them to a whole new level of performance. Thanks to Phoenix which also runs on the powerful Erlang VM, Elixir developers are able to crank up speed and maintainability without compromising quality. Benefits and Drawbacks of Elixir Over the years, Elixir developed into a dynamic language that programmers all over the world have come to love. If in 2014, there was only one conference on Elixir, in 2019 there is already a schedule of 13 big events that take place all over the globe. Moreover, the number of attendees of the two most popular conferences, ElixirConf US and ElixirConf EU, has more than tripled over these years. Now, let’s take a closer look at the benefits this coding language offers now.  Advantages of Elixir Scalability An application, built with Elixir, is executed in the frames of small isolated processes. Any information is transferred via messages. Since Elixir is built on top of Erlang, it copes with the task most languages struggle with i.e it does a lot of things at the same time.  For instance, if you have a service that aggregates many other services at the same time, you can gather all of the responses from those services simultaneously and respond quickly. Collecting responses sequentially would take much longer. Functionality Elixir makes coding web solutions easier and faster. Since Elixir is a functional language, it has no classes. There are only modules with module functions in its code. Compared to Ruby, Elixir is less abstract and simpler. Elixir forces you to deliver a simpler solution when searching for ways to get things done.  Simple is always better, as you get more places where errors can potentially occur. As a result, you get products that are easier to review and maintain. What’s more, extending, refactoring and improving products, built with Elixir, is easier compared to those built with other languages as well. Concurrency Concurrency is the ability of multiple processes to run simultaneously but. independently. In many cases, concurrency negatively influences the performance of the application. However, it is not the case with Elixir. Concurrency in Elixir is easier than one would normally expect due to the Erlang VM (BEAM).  Elixir concurrency model relies on ‘Actors’, a contained process that communicates with other processes through messaging. It all means that apps built using this programming language can handle multiple connections that should work simultaneously better than apps built using other programming languages. Interactivity Elixir allows developers to use auto-complete, debug, reload code, and format their documentation thanks to the tool like IEx. IEx is an interactive shell of Elixir. IEx provides developers with a large number of helpers that one can access by typing h() into the shell. Interactive Elixir mode allows you to type in any Elixir expression and get its results. Fault tolerance Elixir is more fault-tolerant than similar programming languages like Ruby, Java, Python, etc. When it comes to error resistance, Elixir is one of the strongest systems you can currently find. When a failure happens, Elixir supervisors come to the rescue and assist in describing how to take an action that will ensure complete recovery. United, Elixir supervisors build up a hierarchical process structure, also known as a supervision tree. A supervision tree ensures smooth performance of apps and their fault tolerance. Opportunities Being relatively new, Elixir offers a lot of opportunities for developers who master it well. With many programming languages, it happens so that the pool of talent is larger than the offering of competitive jobs.  It is not a thing with Elixir. Being relatively new, this coding language guarantees great opportunities for developers who master it skillfully. Top Elixir developers can find a lot of great opportunities to work on exciting innovative projects. Disadvantages of Elixir There is no perfect coding language so far, and Elixir is not an exception. Let’s review its major drawbacks that prevent some programmers from using it for their projects. Immature ecosystem Elixir is quite a young programming language. For this reason, Elixir ecosystem is far from being perfect and complete so far. Before you decide to build your project with Elixir, check out if there are libraries available for all the services you are going to work with. Chances are, you will have to build your own libraries in many cases. Small community Elixir’s community is small compared to the communities of long-established popular coding languages like Ruby, Python, PHP, Kave, etc. Some developers still share a belief that Elixir is a niche language that will not go mainstream. Elixir has a small open source community, so getting support may be hard.  It might also be difficult for a business to find experienced and skilled Elixir developers locally. If you decide to build your next project with Elixir, you might need to outsource the development. However, this coding language is getting more traction. For example, Elixir’s official repository on GitHub has 863 contributors, ElixirWeekly (Elixir community news) is delivered to 12,000 subscribers, and the number of users signed up for Elixir on Slack is 24,478. Functionality Yes, we listed this point in advantages and now we’re again listing it here. It’s just a reverse side of a coin. While most programming languages are object-oriented, getting used to a functional coding language might be tough.  Why Should Your Business Choose Elixir? Still not sure whether Elixir is the right fit for your project or not? The following aspects clearly showcase if your company should choose Elixir for app development: For starters, all mentioned advantages justify the use of Elixir in projects This programming language has wide applicability. Developers can use Elixir in a variety of projects, especially in those that should rely on high-performance computing power (blockchain, smart contracts, machine learning, big data, the Internet of Things (IoT), etc.), because concurrency, low latency, and fault tolerance are vital for them. The Elixir ecosystem has many great projects. You can easily find inspiration for your future ones. Elixir is a relatively easy programming language to use. Its syntax is clean and understandable which makes it possible to write shorter code. Even if your current team is not familiar with it, it will not take a lot of time to learn Elixir. Final Thoughts All in all, there are several downsides to using Elixir programming language. Yet, this young coding language has too many advantages and offers potential benefits to be left out. Many developers learn Elixir to keep up with the times and technology development. Even experienced Ruby, PHP, Java, and other developers turn to Elixir in many cases.  Elixir is a good choice for many projects, where comprehensible syntax, fast performance, high stability, and error tolerance matter the most. Technological giants like Pinterest, Discord, Bleacher Report, and Moz already believed in its power and used it to take their projects to the next level. Will you? .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Pros and Cons of Elixir Programming appeared first on ResellerClub Blog.

Which Hosting Should you Choose for your Online Business?

Knowing your product and business niche is of utmost importance, as the success of your business depends on your product, your marketing abilities, and how well you know your customers. However, when it comes to online businesses there are two more critical things that you should take care of. First, the domain name of your business website and second, your hosting – viz. type and service provider.  Choosing the perfect domain name is comparatively easy but with the many hosting options available it can be slightly overwhelming and confusing which to choose. Worry not! The aim of this article is to help you understand which hosting you should choose for your online business. So without further ado, let us begin.  First things first, let us see the various types of hosting options available today: Shared Hosting VPS Hosting Dedicated Hosting Cloud Hosting Reseller Hosting CMS Hosting WordPress Hosting Magento Hosting Joomla Hosting Drupal Hosting Phew! Too many aren’t they? And confusing too, especially if you are a first time user. Before we delve deep into all these hosting options. Let us first figure out which hosting is the best for you, for this we will consider ‘website traffic’ as our metric. If your website traffic falls under the range of:  Traffic Range Type Go for this 5k – 10k visitors/day New SMB/blog Shared Hosting >10k and <30k visitors/day A high surge in traffic Cloud Hosting >10k and <30k visitors/day Steady traffic VPS Hosting >30k visitors/day Medium-large business Dedicated Hosting >10k and <30k visitors/day CMS based website eg: WordPress CMS Based Hosting No set range as this hosting is basically used to share part of your server. WebPro i.e web designer or developer Reseller Hosting Now, that you’ve figured the hosting you should choose for your website let us see in-depth about these hosting types: Shared Hosting Shared Hosting, is a traditional hosting type where a single physical server is shared amongst multiple websites. Apart from the server space, resources like bandwidth, storage, disk space etc. are also shared.   Features: Some of the prominent features of Shared Hosting are, it is easy to manage and offers high performance to websites that get low to moderate traffic. Cost: Shared Hosting is the cheapest hosting amongst all the hosting types. Ideal for: Shared Hosting is ideal for websites that receive low traffic be them e-commerce website or blogs.   The ResellerClub Advantage: Even though Shared Hosting divides its resources amongst multiple websites, it has a lot of advantages. To name a few: it comes with a free cPanel using which you can monitor your domain and its add-ons, it allows free website migration from one web host to another, it comes with varnish cache. Thus, even though the server is divided among several websites,  if you are a low-traffic website your website loading speed isn’t affected.  VPS Hosting VPS or Virtual Private Server Hosting is traditional hosting where a single physical server is partitioned into multiple smaller virtual servers. This partitioning is done with the help of a software called the hypervisor. Post the partition, the individual virtual servers or virtual machines (VMs) act as independent servers each with a dedicated set of resources without being dependent on the other servers or their resources. VPS can be said to be a bridge between Shared and Dedicated Hosting. Features: VPS Hosting offers greater flexibility and control of the server as you get full-root access of the server. Apart from this, it offers instant scalability of resources, power-packed performance and is reliable as all servers are isolated from one another. Cost: VPS Hosting is costlier than Shared Hosting, however, it is cheaper compared to Dedicated Hosting. Ideal for: Growing businesses and blogs with variable traffic ranging from moderate to high.  The ResellerClub Advantage:  If you are a Reseller then VPS Hosting is an ideal choice as you can sub-divide your server for multiple clients.  VPS Hosting by ResellerClub is setup instantly & powered by KVM, a powerful virtualization infrastructure Free SSD (Solid State Drives) for powerful read/write performance along with instant scalability.  Apart from this, our VPS Hosting is reliable and loads fast even if you are a high traffic website/blog.  Dedicated Server Hosting Dedicated Server Hosting helps you host and manage your website without sharing server space with any other website. In Dedicated Server Hosting, you get complete administrative control of your hosting server. Moreover, your website is secure and loads faster as no other website is sharing the server space.  Features: Dedicated Hosting offers complete control of your physical server with full root access including all the resources like CPU, RAM, OS, etc. thus you are free to customise your hosting environment. Cost: Dedicated Hosting is the costliest of all the hosting types available. Ideal for: Dedicated Hosting is ideal for large businesses who deal with huge data and receive a great amount of traffic on a daily basis.  ResellerClub Advantage: Dedicated Server Hosting by ResellerClub is built on state-of-the-art architecture and offers you the following advantages: Instant provisioning of the server using OpenStack, an IaaS platform Easy management of multiple clients using hosting management panels like WHM and cPanel Efficient server performance using Supermicro blade chassis   Full-root access and 99.9% uptime guarantee  Cloud Hosting Cloud Hosting is an interconnection of several servers across instances and/or devices. Virtualisation plays a key role in Cloud Hosting, especially in terms of the division of resources for each server. Here, the servers are isolated from each other and the resources easily scalable.  Features: Quick and easy scalability of resources, no single point of failure, high security, blazing fast website loading speed and 99.9% Uptime guarantee.  Cost: Even though Cloud Hosting falls under the expensive bracket when compared to Shared Hosting, given its innumerable features it is, in fact, cost-effective.  Ideal for: Cloud Hosting is ideal for growing online businesses, websites with dynamic content, and moderate to low traffic websites. The ResellerClub Advantage: Cloud Hosting with ResellerClub comes with  free Hosting Management cPanel to help you manage your website better data mirroring to keep your data safe in case of sudden server failure instant setup & installation, and much more. CMS Hosting CMS (Content Management System Hosting) is a generic way of representing a hosting type in accordance with the CMS you are using for your website. One of the most widely used CMS is, WordPress and hence WordPress Hosting is the ideal choice for it over other hosting types. At ResellerClub, we offer 4 different types of CMS Hosting services viz. WordPress Hosting, Magento Hosting, Drupal Hosting and Joomla Hosting. Features: Offers a stable hosting infrastructure, customised support and caters to the needs based on the CMS type chosen. Apart from this, it comes with a hosting management panel like cPanel, email hosting etc.  Ideal for: Any CMS based website for small-medium sized business.  The ResellerClub Advantage: Any CMS Hosting viz. WordPress Hosting, Joomla Hosting, Magento Hosting and Drupal Hosting with Resellerclub comes with  1-click software install lightning fast website loading speed  integrated caching and CDN intuitive dashboard, automatic updates, and much more. Reseller Hosting Reseller Hosting is the ideal type of hosting for WebPros who are in the reseller business or plan to start their own hosting business. It helps you cater and manage your clients easily viz. It allows you to create customised plans and packages which you can later sell to your customer keeping a margin with the aim of earning a profit.  Features: It offers high disk space and bandwidth along with Billing and Hosting management dashboard to seamlessly manage the multiple clients. Along with this, it even offers you WHMCS panel and over 800+ products that include domains, hosting, SSL, email, themes, etc. services to cater to your clients.  Ideal for: Reseller Hosting is ideal for WebPro who wish to start their own hosting business.  The ResellerClub Advantage: Reseller Hosting offers you white-labelled services i.e you can offer your services to your clients under your own brand name. This helps you further your business and establish your business in the market, making you a one-stop-shop for all things domains and hosting.  Final thoughts: The choice of your chosen hosting greatly determines how well your website caters to your customers. The right choice of hosting is sure to keep them happy and coming back to you, whereas the wrong choice could result in either them not being happy or you paying more than what you should be based on your traffic. So, analyse your traffic and business before making the final choice. All hosting types are good, it all depends on the size and type of your business to make it a profitable venture. Choose wisely! If you have any queries, you can drop us a comment below or get in touch with our support executives and we’ll be happy to help you! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Which Hosting Should you Choose for your Online Business? appeared first on ResellerClub Blog.

Build a Free WordPress Website in 7 Steps!

With the advent of technology, the world has moved online; and those who haven’t, are on their way. Website creation is gaining momentum with tons of content creators, businesses, groups, etc. establishing their online presence on the internet.  While everyone may not have the expertise to build a website from scratch, everyone does have several options available to use easier methods to get the same results. Getting a free WordPress website, especially, is often the most preferred and the easiest option to get online without the hassles of coding. Let’s find out what the process looks like and how easy it is to build a free WordPress website in just 7 steps, shall we? Step 1: Create a WordPress account The first and foremost step in building a WordPress website is to create a WordPress account. If you are signed up with ResellerClub, you can go to, log into your account, and select websites from the options given. Select a plan that best suits your needs: Starter Lite, Performance Lite, Professional Lite or Business Lite. In case you do not have a domain name, you can choose a domain name for the website. Step 2: Check the availability of your domain While buying a domain for the website, here are a few key tips that you can bear in mind: Ensure that your domain will contain the name of your company. It helps with respect to branding and also because domain names are crucial from a search engine point of view.  Let your domain name be unique and easy to pronounce as well as remember.  It would be a good idea to choose a .COM domain since it’s a widely known and preferred TLD. Also, it is better to avoid using punctuations like dash or comma in the domain name. You will get an order summary of your domain which will look like this: Step 3: Manage your WordPress account To manage your WordPress account, go to your OrderBox account and click on the ‘Manage Website’ option. You will then be directed to the WordPress control panel. Here, you can manage your DNS setting, add FTP accounts as well as your email accounts for the WordPress website. Click on the DNS option to get two name servers. Once you assign the nameservers to the domain, wait for 24 hours to allow the changes to take place. In the meanwhile, you can create an FTP (File Transfer Protocol) account to allow the transfer of files on the website.  Also, it is ideal to install an SSL certificate to ensure the security of the website. After filling all the details, click on ‘Install WordPress’ to download the WordPress website. Step 4: Install WordPress with one click Go to the control panel of your hosting account and click on the ‘Install WordPress’ tab after you have uploaded all the files through FTP and made DNS settings. You can do so by following these steps: Log in to your hosting account – Done Go to your control panel – Done Look for the ‘WordPress’ or ‘Website’ icon – Done Choose the domain where you want to install your website – Done Click the ‘Install Now’ button and you will get access to your new WordPress website. This is how a WordPress dashboard looks: Step 5: Find a theme of your choice This is the most fun part of the process! After installing WordPress to the domain of your choice, you will see a clean, barebone site. You can go to the dashboard of your new WordPress website and select a theme that you want.  Now, the best part is that there are tons of free themes available for you to choose for your website! But choosing the most appropriate one can get a bit difficult. So, to keep matters simple follow this guideline: Ensure that the theme is relevant to the category of your business. Choose a theme that is not only clean but also eye-pleasing. Look for a theme that makes it easy for your customers/visitors to navigate. You can access more than 1000 themes by going to the sidebar, clicking on ‘Appearance’ to see the ‘Themes’ option. Spend your own time browsing these themes for they are really well-designed and category-specific. Also, as a thumb rule, look for themes that are ‘responsive’. Meaning, these themes are mobile-responsive and will automatically adjust to the screen sizes of mobile devices. That way, the appearance of your website will be consistent for every single user visiting your website using their mobile phone. Once you’re done with selecting them, you need to install it. To install a theme, click on ‘Install’ and then ‘Activate’ to run that particular theme. Step 5: Add new pages and content To add new pages to the website, go to the sidebar and click on ‘Pages’. Next, click on the ‘Add new’ button and create as many new pages as you want. At a basic level, a website should consist of the following pages: Homepage About us page Contact page Products and Services/Offerings page If you want your new page to be linked to the navigation bar then, you need to: Save the changes you have made by clicking on the ‘Update’ button. Click on the ‘Appearance’ button and go to ‘Menus’ on the sidebar Now, find the page that has been created and add it to the list by clicking the checkbox next to it. Lastly, click on ‘Add to Menu’. Step 6: Adding and editing your posts Once you are done adding new pages to your website, start adding posts to create content on your website. You can also get started with a blog to talk about your business/product. To carry out this action, follow these steps: Go to ‘Posts’ and click on ‘Categories’ to create a new category Create a blog post by going to ‘Posts’ and then ‘Add New’. After creating your category, simply add it to the menu and you are good to go! Step 7: Get set to publish Once you are done with all the content, just give your website a final glance and make edits wherever required. Once you think you’re happy with the content that you’ve added, push the ‘Publish’ button to get your website live. Once you get the hang of it, you can also add plugins to your WordPress website. For example, if you need your customers to get in touch with you, you can install a ‘Contact form’ plugin for the website.  Once you’re through with these 7 steps, you will have reached the end of the process…and voila! You now have your very own website up and running, and available for the world to visit! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Build a Free WordPress Website in 7 Steps! appeared first on ResellerClub Blog.

Linux Distros to Try Out in 2019

Technology changes every day – it’s a dynamic and surprising field. Every year, new innovations, new versions and new advancements take the place of the old, making for better experiences. Today, we’re going to discuss about Linux Distros. More specifically, the most polished versions of Linux Distros that are available to us this year – 2019. However, before we do that, a refresher course seems necessary. If you’re new to the subject, don’t worry. We’re going to answer some fundamental questions! What is a Linux Distro? What are the types of Linux Distros? Finally, we’re going to talk about the best Linux Distros of 2019. So, let’s start with the first question: What is a Linux Distro? A Linux Distro (full form distribution) is an Operating System, which is made from a software collection based on the Linux Kernel. Those who use Linux usually obtain this Operating System (OS) by downloading a Linux Distro, which is easily available for a wide range of systems like personal computers, embedded devices and even powerful supercomputers. This is a Linux package management system.  This operating system is in direct contrast to Windows or Mac OS. When it comes to Windows, Microsoft compiles all the parts of the OS and releases and distributes it as a single package. To buy Windows, you’ll need to select one of the packages that Microsoft offers. Linux doesn’t work the same way because of a fundamental difference: the Linux Operating System isn’t created by one, single organisation. Different people and organisations work on different elements, like the Linux Kernel (the core component of the OS), the X server (which creates the graphical desktop), the GNU shell utilities, the desktop environment (which utilises the X server in order to provide a graphical desktop) etc. All these open-source components are produced independently of each other and are distributed in source code form.  Now you could take the source code from all these independent programs and compile them yourself. However, this is a time-consuming process, not to mention the kind of effort you’ll need to put in to make sure all these different programs work together. The Linux Distro does all of that hard work, compiling it together and offering it as a single Operating System that you can then install on your system. The packages are simple, fast and easy to install. Which brings us to our next question: what are the types of Linux Distros? Types of Linux Distros There are broad classifications of Linux Distros, that we’ve put down here. Most of them are centred around what these Distros are designed for: For home users, enterprise users or power users Distros that are supported on different hardware types, those that are platform-specific, or certified by a platform vendor For desktops, embedded devices or servers  For the highly specialised or general purpose for particular machine functions (for e.g. firewalls, computer clusters or network routers) Created for comprehensiveness, usability, security or portability So, it’s clear that there are a lot of different Linux distributions. Some like Fedora, refuse on principle, to include closed source software. Others, like Mint, allow closed sourced software to make it easier for users. Many include different default software, for e.g. Ubuntu includes Unity, Fedora uses GNOME Shell and Mint uses Cinnamon.  The other differentiators of Distros are the use of different package managers and more.   The variety can be confusing, and you may be asking yourself – what Linux Distro should I use? Well, as you’ve seen above different Linux Distros are designed for different purposes. The Linux Distro you choose will be based on what you choose to do and your own personal preferences. For a desktop user, a simple Distro like Ubuntu or Mint should suffice. Or you could choose Fedora or openSUSE.  If you’re looking for more stability, and a well-tested system, you could look at Debian, CentOS or Ubuntu LTS. The choice is entirely yours, and in 2019 there are some exciting ones to choose from: Ubuntu: One of the most popular Distros and one of the most widely used Distros, Ubuntu is a simple and productive option. Ubuntu 18.10 is full of new features that improve the user experience, such as GNOME 3.30, greater battery life for laptops, support for fingerprint scanning, Linux kernel 4.18 and faster installation and boot times.  You can also explore the more recent Ubuntu 19.04, which was released on April 18th, 2019.  Mint: Those looking to shift from a Windows or Mac OS platform, may want to look at Linux Mint. This Distro comes with the choice of four desktop environments (Cinnamon would be the closest to the Windows environment). Resource-wise, Mint is a good option as it is light, loads quickly and uses less memory than Ubuntu. It is also a stable option and is conservative when it comes to updates. Antergos: Antergos adheres to some pretty great principles – clean, simple, modern, versatile and practical. It is always fresh and never frozen, which means it’s on a rolling release cycle, so you don’t have to download and install new builds as and when they are available. This principle also extends to the applications, which means you don’t work with outdated software. Antergos is based on Arch Linux but comes without its complications. Another benefit of this Distro is that it is 100% functional from the box. Antergos is said to be the “prettier” of all Linux-based Distros and is a pretty good start for newcomers. Fedora: This is a flexible and innovative OS that offers three separate options, based on your needs. A workstation, cloud-centric version and server version are all available. Fedora primarily uses the GNOME interface but also allows other versions for different desktop environments. It also has frequent version updates, which are sometimes just weeks and months apart. This is to your advantage as it keeps you on the cutting edge of Linux development.  Manjaro: This is a simple and user-friendly OS based on Arch Linux. Manjaro has an intuitive installation process, automatic hardware detection, conducts stable updates with every release and more. It comes with a variety of flavours like GNOME 3.26, KDE 5.11, Mate 1.18, Cinnamon 3.6. Budgie 10.4 and Xfce 4.12.  Manjaro is also backed by a large software repository and a community that will extend its assistance to both newcomers and advanced users, alike.  There are a variety of other Distros you can look at, such as openSUSE, CentOS, Gentoo (for experienced users), Arch Linux (for gamers), POP Linux, Debian, Solus and Zorin.  Each of these options provide excellent features. At ResellerClub, we also believe that you need to be spoilt for choice, which is why we offer, Ubuntu, Fedora, Debian and CentOs in our Linux VPS server specs. You can look at our VPS Hosting Packages, which are secure, stable, pack power and performance and provide you with great infrastructure, here.  All you need to do is look at the packages and the variety of distros and make the choice that works best for you! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Linux Distros to Try Out in 2019 appeared first on ResellerClub Blog.

Storytelling Principles and Their Impact on UX

Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut.  But why build stories, you may wonder. Stories have an innate tendency to stay in our minds in ways that hardcore facts and statistics cannot. They are more understandable and memorable because they appeal to the human mind in a way that it functions – state a series of actions/experiences/facts → attach meaning.  Brands have identified the potential of storytelling and are optimizing it to lure potential customers. The idea is to weave a story around their products and the problems they solve and make the user go through a journey before he/she falls for that CTA. Now, this can be done through ads and blog posts, but the real deal lies in using visual storytelling through your website design. Users tend to check websites more than social media platforms or blogs mainly because a website is the one property that validates the authenticity of the brand. If done right, visual storytelling can compel users to act in the way marketers want them to act without using over the top visuals, loud colours, or annoying pop-ups. According to Don Norman, great products and services always affect us on three levels – visceral, behavioural and reflective. Using these touchpoints, infusing storytelling in UX can help users in a host of ways. Let’s go through the top 3, one by one: 1. Stories help us understand  Stories are replete with emotional triggers. These triggers give rise to feelings, these feelings resonate with our experiences from the past, and thus, help us understand the idea better. Shoving the product in your users’ faces won’t cut the chase. It’s imperative that your design speaks to your users. Source: Mailchimp 2. Stories help us remember We have a tendency to process stories deeply; and that’s what helps us remember them. Your users may not be able to recall your product at the top of their mind, but they will always remember a web page/design that carved its impression on their minds. Source: ZocoDesign 3. Stories help us decide A well-told story has the capability of influencing our minds. Much like how we expect a story to end with a hard-hitting moral, a story-bound UX design can help users in finding a purpose to their scrolling. A convincing story will always attract a reaction. Source: Bellroy What can you do to achieve this impact? As a UX/UI designer, there’s a lot you can achieve by simply setting a flow to your website. Just like any good story, your web page design must consist of 3 sections – a beginning, a middle, and an end. Other than this, there are a couple of formulae which can prepare you to come up with a convincing story-laden UX design: 1. Your user has to be the hero Your users need to feel important. They are the ones who the story is meant for, so it matters what they like, what they dislike, what makes them comfortable, and what they are looking for. As a UX designer, your job is to help them get to the end of the story. Precisely, customer is king. Period. 2. Your product has to be the supporting character Without your users, your story won’t have a purpose. However, without your product, your users won’t be able to overcome their shortcomings. Hence, your product/service offering has to be the enabler that helps your hero i.e. your user accomplish what he/she has set out to achieve. 3. Begin with a conflict The whole point of having a product to sell is to solve the users’ problems, or in some cases, to help them overcome a challenge. Conflicts are where stories begin. As a UX designer, it’s your responsibility to understand your users’ pain points, create a conflict, and use it to tell a story with the help of your design. 4. Context is key Do not forget where your users are coming from, what are they looking for, where are they headed, and where do you want to lead them. This makes the flow of your website design incredibly important. Your story must speak the language of your users and convince them that they are in the right place. 5. Do not overdo it Just like most things in design, it takes great skill to do more with less. The attention span of your users is (sometimes) less than that of a goldfish. You want to make the most of it, but that does not mean that you cram your design with a million elements and too much to read between the lines (or scrolls, in this case) 6. Aesthetics go a long way Although the real deal here is your user, your product and their story, do not underestimate the power of your design elements. The font styles, font sizes, colours, and your theme in general, lay the foundation of your story. 7. Aim to get a reaction Stories are meant to make you feel empathetic and experience all the emotions that flow with the story. If you want your users to do what you’re asking them to do, you need to tell them a story that resonates with them. 8. Take your feedback seriously Feedback is invaluable. There’s only so much a designer, or anybody for that matter can view from their own viewpoint. Get people – your client, your users, the guy sitting next to you, etc. to scroll through your design. Watch their reactions, gather these insights and decide what you need to do with them. The point we’re trying to make here is that crafting a good user experience is akin to telling a good story. Unless the experience doesn’t mean something, you won’t be able to create a need for a user who has landed on your website. Do you have your preferred storytelling principles that you love to incorporate in your UX efforts? If yes, then we’d love to hear them! Do not forget to leave some of those in the comments section below. Also, it would be great if you could give us some feedback on the way we have covered this topic, and suggest topics that you would want us to cover on our blog. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Storytelling Principles and Their Impact on UX appeared first on ResellerClub Blog.

Celebrating 9 years of .CO with a special offer!

.CO, the popular domain extension completes 9 years in the industry! We’re celebrating with a special anniversary price of just $24.99 $1.39 only till 25th July! .CO which started out in 2010 as a ccTLD for Colombia grew to become a popular domain extension for many generic websites. Today, .CO among the top performing extensions. Source: Why is .CO so popular? Easy to remember by virtue of being 2 characters only Globally understood and used worldwide Available for the domain name you want You don’t need to go anywhere else! Additionally, .CO conveys a whole lot – COmmunity, COrporate, COmmunicate, COmpany and much more .CO is especially great for innovators, startups, entrepreneurs, organisations, communities and just about anyone looking for a TLD. Quick Numbers Let’s look at .CO’s run-rate with some numbers since their launch in 2010: Source: The future is looking promising as well. According to, .CO is used by 0.6% of all the websites and it’s only been increasing. The continued upward trend of .CO is proof enough that this TLD is here to stay! The 9 year Celebrations .CO has every reason to celebrate as it closes in on a decade! From a ccTLD to a preferred extension world over, this success is huge! To celebrate, .CO is offering this extension at an anniversary special price of just $24.99 $1.39 only till 25th July! It’s an offer you can’t refuse! Login now to set prices & make your profits! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Celebrating 9 years of .CO with a special offer! appeared first on ResellerClub Blog.

Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync

MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with Shopify, let us first take a look at what Mailchimp is and how it helps businesses. Mailchimp is an email automation tool used to send out marketing and transactional emails in bulk – so if you have a business that caters to consumers online, it’s very likely you’re using a service similar to Mailchimp, or better yet, Mailchimp itself for sending out notifications and offers to your customers via email. Mailchimp, now a public company, owns more than 60% of the Email automation market, it is the go-to option for both brands and SMEs equally to start sending out emails for their online businesses.  Shopify, on the other hand, has a similar level of dominance in the E-Commerce software market and is the second most commonly used E-Commerce platform after WooCommerce, with 800,000+ merchants on their platform and growing. Once Mailchimp for Shopify app was launched on Shopify apps store, it gave users ease to automate a lot of transactional and marketing emails further augmenting Mailchimp’s adoption and user base. If you happen to be a user who used these two services together it’s not the end of the world, there are many workarounds to keep Shopify and Mailchimp running together. We’ll be exploring those options in this series. To be on the safer side, Mailchimp recommends that you integrate via a third party like ShopSync,, Zapier, etc. before, disconnecting Mailchimp from Shopify. Further, subsequent to the installation of the new integration, it is recommended that you pause all active automation to avoid sending duplicate emails to your customers once the new automations are set up. In this 3 part series, we’ll be discussing the different options Shopify store owners have to keep using Mailchimp’s platform where they’ve been collecting a lot of data over time. The focus of this article is integrating Mailchimp with Shopify using ShopSync.  ShopSync is an app on Shopify built by a group of Shopify store owners and developers and was built specifically for this use case and has been live since March 2019. This is a completely free integration with features like trigger automation, customer segmentation, pop-up forms, recommended products, etc. Following are the features you could use on ShopSync –  E-commerce tracking and Reports’ feature Product Content Block Product Recommendation Content Block Promo Code Content Block Product Retargeting Emails Pop-up Signup Form Google Remarketing Ads Merge Tags Having seen what is ShopSync let us move on to the steps taken to integrate Mailchimp with Shopify using ShopSync. Steps to Integrate Mailchimp with Shopify using ShopSync Step 1 Log in to your Shopify store and click ‘App Store.’ Locate ShopSync on the list (or you can directly visit the app page here) and click ‘Add App’. Next, click on ‘Install App’ and then on ‘Connect’ Now, a popup window will appear come up in which you have to enter your MailChimp login information and then click on ‘Log in’ (Fig 1.1) ShopSync App page Should you fail to do so, one of the issues that could be faced is the disruption of campaigns that have a product recommendation block. (Fig 1.2) ShopSync setup page (Fig 1.3) Shopify – Shopsync permissions (Fig 1.4) Mailchimp data consent page After installing ShopSync and creating a new connection to your Shopify store, the next step is to pause and then migrate(Step 3) your active automations to ShopSync. This will prevent the sending of duplicate messages. The automations that need to be paused include abandoned cart notifications, order notifications, and product retargeting campaigns.  Step 2To pause your active e-commerce automations, go to the ‘Campaigns’ page and look into the drop-down(refer Fig 2.1) menu to get to the particular automation being sent from Shopify and then click ‘edit’. Now.’ Now, click on ‘Pause all emails’ or, for some automations, ‘Pause and Edit.’ Repeat the steps from ‘Edit’ and ‘Pause…’ for each automation. (Fig 2.1) Mailchimp campaigns menu(see edit dropdown) Step 3 For the Migration, visit this link. The Migrations will automatically complete and after that, you can disconnect the Mailchimp for Shopify integration.  (Fig 3.1) Shopsync dashboard in Shopify That’s it! You’ve successfully integrated your Mailchimp with your Shopify account and no longer need to depend on the Mailchimp for Shopify App – control what the integration does for you through ShopSync’s dashboard. The next part in this series, we’ll show you how to integrate your Shopify account with Mailchimp using Zapier and discuss the additional features Zapier offers compared to ShopSync. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync appeared first on ResellerClub Blog.

New gTLD Report – June 2019

The second quarter of this year has drawn to an end and just like that, we’re through with the first half of 2019! The month of June closed with a good 31% rise in the total number of new gTLD registrations. While it wasn’t surprising to see .SITE, .TOP, .ONLINE and .XYZ retain their spots in the top 5 new gTLDs with the highest number of registrations, we did see a remarkable improvement in the performance of a couple of other new gTLDs. Read on to know about the new gTLDs that made it to the top 15 in June 2019. Here’s a look at the top 15 most registered new gTLDs that took the lead in the month of June: New gTLD Report – June 2019Infogram *Registration numbers are facilitated by ResellerClub .SITE: .SITE was the top contributor to this list with a whopping 211% spike in the registrations as compared to the month of May. The promo price of $1.99 which drove the registrations in the Global markets has been the primary reason for this new gTLD’s humongous growth in June. .ONLINE: With a  16% share of the overall new gTLD registrations, .ONLINE has been a constant amongst the top 5 new gTLDs for the sixth month in a row. The fact that this new gTLD has had such an impressive streak in all the months of 2019 so far, goes to show how widely preferred .ONLINE is! .TOP: The promo price of $0.99 drove the sales of .TOP  in June, thus helping it contribute to our top 5 new gTLDs list with a total share of 16%. As compared to the registrations that took place in May, .TOP registrations saw an increase of over 25% in the month of June. .XYZ: As was the case in the month of May,.XYZ continued to retain its place in the top 5 new gTLD list in June. We are positive that this new gTLD will continue to remain in the top 5 in July as well since .XYZ will be available at an exciting promo price all throughout the month of July. Stay tuned for more details on this promo! .FUN: .FUN made its way back to the top 5 registered new gTLDs in June. The promo price of $0.99 which was active all throughout the month of June ensured that the new gTLD continued to hold on to its spot in the top 5 in June as well. Not only that, .FUN registrations also grew by a good 64% in the month of June. On the other hand, the registrations of .SPACE saw a phenomenal spike of 412%. The other new gTLDs that outshone the rest included .LIVE with a contribution of 3.41%, .CLUB with a contribution of 3.25%, .and STORE, .LIFE, .WORLD, .WEBSITE, .ICU and .GLOBAL with a cumulative contribution of 7%. Here’s a quick overview of the exciting domain promos that we’ve lined up for July, so that you all can make the most out of them: .XYZ at $0.69: Offer this versatile new gTLD to your customers at an incredibly low price and help them give their website a short and memorable domain extension. .SITE at $4.99: Enable your customers to establish their online identity with a .SITE domain name at this exciting promo price! .SHOP at $6.99: Have customers with e-commerce or brick-and-mortar stores? Offer .SHOP to them so that they can establish a prominent identity for their online shop. That’s all folks! Check our list of all the active domain promos we have, offer them to your customers and let them choose the right one for their business. You can also head to our Facebook or Twitter pages to get all the updates about our ongoing domain promos. Remember to look out for the posts with the hashtag – #domainpromos.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – June 2019 appeared first on ResellerClub Blog.

6 Areas Where UX Designers Need to Improve

User experience, or UX, is often used interchangeably with user interface (UI) and other design principles. However, it’s much broader than that: Your company’s UX strategies define how customers and the public interact with your brand from top to bottom — not just your website. It can be a tricky thing to nail down, which is why UX designers should concentrate their efforts on these six trouble areas. 1. Build Feature Usability Among Desktop, Mobile and Apps Step one is building a website that performs as expected across desktop and mobile web browsers. That means photos load quickly and navigation is intuitive. Step two is becoming less optional by the day: Build a smartphone or tablet app to reach users on their preferred devices, and work toward making it their new destination for interacting with your brand and products. Step three is just as important: Make sure users don’t have to jump back and forth between these platforms to use basic features. Things like shopping, checking account status, customer service, product registration, initiating returns and more should be just as functional within your app as they are on your desktop website. When it comes to fast-moving industries like e-commerce, it is important to make sure you’re providing a seamless experience across devices, at the same time it is also important to make sure you’re making yourself available to consumers. Spending too much time in development worrying about feature parity can let competitors get ahead. 2. Facilitate an Actual Exchange of Value We’ve all been there: We visit a website, and within seconds, we’re met with a screen-blocking pop-up asking for an email address. There’s no quicker way to turn off your visitors and make sure you don’t get what you need from them. Here are some thoughts about making this aspect of user experience more beneficial for both parties. First, remember that the same principle applies after a user installs a mobile app. Can they demo more than just the basic functionality before they’re asked for payment or personal details to continue? How can you prove this is something they actually want? Remember to use calls-to-action and signup walls tastefully, and only after your visitors have the information they need to make an informed decision. They shouldn’t have to hand over identification to explore your products or services. Let them learn about you and your product first. Another thing you can do is offer a worthwhile trade. Give them something of value for their email address or phone numbers — such as a trial or sample, resources like e-books and whitepapers, a future discount or something else. Source: Indochino The sign-up form above is a great example of how e-commerce sites can make collecting customer data more beneficial for both parties. With this form, Indochino is able to retrieve the data they want while creating a sense of customer loyalty. On average, loyal customers are worth up to 10 times as much as their first purchase, so offering 25% off right from the start is likely to help Indochino retain more customers and their wallets. 3. Give them a Reason to Show up in Person This is important for brick-and-mortar stores and online-first retailers alike. Your audience lives in the digital and physical world and will always have an affinity for local events and in-store experiences. One report indicates that for every chain that closed stores in 2017, 2.7 chains opened additional locations. Source: Nordstrom Customers aren’t abandoning brick-and-mortar yet — but they need a reason to come out and see you: Use your mobile app to bridge your physical and digital presence. Offer generous discounts or other perks to users who check in at your physical location using your app. Create pop-up displays in common areas. Explore new ways to develop a trade show presence to find new B2B opportunities. You could even sponsor local and charitable events to build name recognition and good PR in your immediate area. Nordstrom does a great job of using technology to bridge the gap between physical and digital. Customers can explore merchandise on their desktop or through Nordstrom’s app and request specific items to be set up in an in-store dressing room in their size. This is a great way to create customer engagement with a brand’s applications as well as engagement with their physical store. 4. Make It Effortless for Users to Provide Feedback Step one: Live by the mantra “improve 1% every day.” It’s common for us to be too close to our products, services and web properties to see their flaws clearly. However, it’s easy to provide interactive forms and surveys throughout the year so clients can suggest ways to make your products and customer service better. Step two: Providing user surveys might help curb some disappointed user reviews on your website or your online marketplace presence. When it doesn’t, make sure receiving a response is part of the expected user experience. Respond to negative and positive reviews and comments alike, whether on social media, a marketplace, a user forum or elsewhere. This goes a long way toward making your brand seem more human and amenable to change. 5. Revamp Your Search Function for Ease-of-Use Too many websites make it difficult for customers to find what they’re looking for — or don’t include this functionality at all. Improve your website search function by keeping usability and user experience in mind the whole way through: Include an easy-to-find search function on every page. Provide advanced filters after the initial search results are displayed, not before. Make sure the function searches the whole website and not just the current subsection. Give users a hand with spelling errors by providing similar matches. Why does Google have a near-monopoly on an internet search? Because it consistently delivers the most relevant results Use this as your model for search feature usefulness. Want to go a step above and beyond? Take some ideas from Wayfair which is one of the few retailers who have implemented visual search on their mobile site. With mobile shopping continuing to grow, this is a great way to showcase that your brand knows how your customers are using their devices. 6. Figure Out What Your Unique Value Proposition Is Somebody wise once said, “selling is a transfer of feelings.” Given the sheer number of choices in each industry and marketplace, customers need an emotional connection with your company and brand — “this product makes me feel something” — rather than just a practical one — “this product seems empirically better than the rest.” As before, ask yourself some questions to tackle this potential user experience weak point: How can you provide additional perceived value? Perhaps by offering a smooth and appealing website, products enjoyable to unbox, etc. Tell a story. How can what you offer to fulfil a need and occupy a place in your customers’ lives? What do you do differently? Sustainable manufacturing? Zero emissions? Giving back to employees and/or the community? Do competitor research. Which similar products rank better than yours in search engine results? Is there something obvious about their presentation that sets them apart? Do you have consistent and appealing branding? Does it look like passion goes into every detail? Think about the logo, colour scheme, typography, iconography, product photos and more. Do you exude personality in customer interactions and on social channels? In short, sticking the landing when it comes to UX means you have to be more than a collection of products. You need to frame yourself as a humanistic institution, in every way you can. If there’s a tidy conclusion here, it’s to remember to put yourself in the customers’ shoes as early in your business development process as possible. It’s pretty natural to want to jump ahead to product development or focus on something else, but UX consideration can be part of a strong foundation for future success. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 6 Areas Where UX Designers Need to Improve appeared first on ResellerClub Blog.


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