Reseller Club Blog

ResellerClub’s Big Birthday Bash: 14 Fabulous Years and Counting!

Another year older, another year wiser! As we turn 14, we’d like to take a moment to thank each of you for being part of our journey and sharing our vision of becoming one of the largest Domain and Web hosting providers, serving the web pro community!  We’ve come a long way from offering 20 TLDs and 15,000 resellers back in 2006 to 200,000 customers worldwide and 350+ TLDs with a slew of hosting products today! Take a look at the ResellerClub timeline: You can read the full ResellerClub story here. In keeping with our birthday tradition, we’re offering huge discounts on our web hosting products. The sale is one of the biggest, most anticipated promotions in the year. The Big Birthday Bash sale which is now live on our website will continue till 21st February.  Here’s a look at what you can get: Shared Hosting – Up to 60% off Reseller Hosting – Up to 60% off Cloud Hosting – Up to 60% off VPS – Up to 60% off Dedicated Servers – Up to 50% off WordPress Hosting – Up to 35% off We hope you make the most of these discounts and earn huge profits. As for what 2020 holds for ResellerClub, we’re set to make this year the best for your web pro business! With our plans in place, our teams equipped, our vision renewed, and all guns blazing, we stand ready at the threshold of our 15th year in the industry! Thank you for 14 fabulous years! Now, upward & onward! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post ResellerClub’s Big Birthday Bash: 14 Fabulous Years and Counting! appeared first on ResellerClub Blog.

ResellerClub’s Big Birthday Bash: 14 Fabulous Years and Counting!

Another year older, another year wiser! As we turn 14, we’d like to take a moment to thank each of you for being part of our journey and sharing our vision of becoming one of the largest Domain and Web hosting providers, serving the web pro community!  We’ve come a long way from offering 20 TLDs and 15,000 resellers back in 2006 to 200,000 customers worldwide and 350+ TLDs with a slew of hosting products today! Take a look at the ResellerClub timeline: You can read the full ResellerClub story here. In keeping with our birthday tradition, we’re offering huge discounts on our web hosting products. The sale is one of the biggest, most anticipated promotions in the year. The Big Birthday Bash sale which is now live on our website will continue till 21st February.  Here’s a look at what you can get: Shared Hosting – Up to 60% off Reseller Hosting – Up to 60% off Cloud Hosting – Up to 60% off VPS – Up to 60% off Dedicated Servers – Up to 50% off WordPress Hosting – Up to 35% off We hope you make the most of these discounts and earn huge profits. As for what 2020 holds for ResellerClub, we’re set to make this year the best for your web pro business! With our plans in place, our teams equipped, our vision renewed, and all guns blazing, we stand ready at the threshold of our 15th year in the industry! Thank you for 14 fabulous years! Now, upward & onward! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post ResellerClub’s Big Birthday Bash: 14 Fabulous Years and Counting! appeared first on ResellerClub Blog.

UX Design Principles: The Cornerstone of Every Successful Mobile App

If someone time travels from the past to 2020, he would be awestruck with 180-degree evolution in the mobile UX design process.  They might feel amazed with Voice-based UX or would go overwhelmed with the scope of Artificial Intelligence in the domain. But, there’s one thing that they will find the same.  Any guesses what is it?  It’s nothing but the UX design principles.  Over the years, various functionalities, technologies, and tools have been replaced or at the verge of extinction. But, the basic UX design principles have remained just the same as before. Now knowing this, if you are someone who is planning to step into the UX domain this year, it is no wonder that getting acquainted with these principles is vital. So, keeping the same into consideration, we will be covering the same below. 8 Principles To Guide You in Mobile App UX Design Clutter-free Interface Every application comes with a primary goal. The one where they target a particular pain point of end-users and provide a solution for the same. But, because of the increasing competition, designers often introduce many other features and functionalities into their plan. However, at times the app designers introduce multiple functionalities into the same app screen. This confuses the end-users, resulting in more clicks on the secondary (less important feature) compared to the primary one. To combat this situation, the best way is to make a clutter-free interface. Meaning, introduce a limited number of actionable things in a single screen. A clear view of which you can take from the image shared below. Image Source 2. Personalization We all love things that give us a personalized and special feel. There’s no denying it. The same psychology applies in the case of UX design too. When you design a user experience that enables users to perform an action in a quick and effortless manner, they fall in love with your application. On the contrary, if it is cumbersome they exit the platform and share negative feedback. So, personalizing the user experience is yet another major to take note of. This implies, exploring how to integrate different technologies and techniques such as Predictive Analysis, Machine Learning, and Geolocation into your app design process.  Let us see an example: Image Source As you can see in the screenshot of the Netflix app above, it informs and encourages users to continue their app interaction right from where they left. Or better say, continue watching the series they left in between. Besides, the application using the power of Machine learning understands the type of content users prefer and shows similar content. This way, it enhances their experience with the app, as well as, improves the app KPIs. 3. Don’t Rush For Registration You would encounter many mobile apps that straightaway ask for registration, without giving users a chance to explore the application. Does that leave a good impression of the app in the users mind?  Personally, I immediately leave such applications.  Why would any user register in vain before knowing what are the features that the app offers and whether it’s all worth it or not? This is why it is again imperative for UX designers to follow the principle of keeping the registration process optional. Image Source When you give some time to the new users to explore your mobile app and get familiar with it, they show more interest in your app. This reduces your app uninstallation rate and increases the chances of user conversion. 4. Avoid Nagging Permissions It’s true that permissions to access user data open a new door to understanding the user and deliver a personalized experience.  But alas, due to the increasing data breach cases (Remember the Facebook Cambridge Analytics and Uber Data Breach case!), users have become conscious. They prevent giving permissions to their camera, photos, contacts, and other items on the device. In such a scenario, an ideal way to keep a balance of the two is to ask for relevant permissions only.  Let’s take another example. VSCO, a photo-editing app asks for camera access only, whenever users wish to click a picture. It does not ask permission for accessing contacts, or other built-in device apps. This gives users an assurance that the rest of the information is secure. Image Source 5. Focus On Users Goals Since desktop and mobile apps are essentially different, the goals that need to be fulfilled are also distinct. For example, what a user wants to do in a desktop app/website is not something they would want to do in a mobile app.  So refrain from making it overwhelming for users to use a mobile app with the functionality of a desktop app. They would prefer selective things, i.e., say a user is using a restaurant app- he/she would want to just view the menu, book a reservation, place an order in advance, or just get directions. All the other information is secondary and can be displayed elsewhere, not on the main screen. 6. Design for Fingers Gone are those days when mouse pointers were the one interacting with applications. Today, with the advent of touch-screen devices, users are interacting with the platforms via their fingers. In a situation like this, it is again imperative to understand that the human finger size varies from person to person. So, designing for different human finger size is the right practice to bring more opportunities for interactions and increasing the app conversion rate. Likewise, investing in hand gestures while creating an app UX design is also an optimal method of getting higher results. Image Source 7. Only Relevant Notifications As a proverb goes, “Too much of anything is bad”, misuse of push notifications can drift your future from higher conversion rate to higher uninstallation rate.  So, the next principle that every novice and experienced UX designer needs to watch out for is to discover how many push notifications are enough. And this way, prevent frustrating the users while getting their motive fulfilled. 8. Effective Offboarding Since you have put so much effort into UX design for the whole process, it is equally important for you to end it on a positive note.  That implies, adding UX elements that impart a positive vibe to the users even when they have performed the requisite action or are deactivating/deleting their account. This will improve the chances of them revisiting your app in the future as well. While there are many other UX design principles like that related to typography, colour, and speed, these are basic ones to consider and practice while crafting an innovative mobility solution.  So, it is advisable to UX mobile designers to refer to different guidebooks, keep experimenting with native elements, participate in varied communities, and ultimately bring out better opportunities. Good Luck with your creative future! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post UX Design Principles: The Cornerstone of Every Successful Mobile App appeared first on ResellerClub Blog.

.ONLINE: The Perfect Destination for Your Business

Launched in August 2015, .ONLINE quickly became a powerful domain extension. So powerful, that it was the first domain extension to make 38000+ domains in 24 hours of launch (source: Radix). The term ‘online’ is universally used and understood. It has become synonymous with ‘Internet’. ‘Online games’, ‘Online shopping’, ‘Online dating’ are commonly and widely used terms today. Some popular premium domains with .ONLINE in use are: www.bandwidth.online, www.headlines.com etc. Why .ONLINE? It is universally understood: The term ‘online’ is understood in 24+ languages It is intuitive: It addresses the core reason of why you need to ‘get online’. It fits all websites: No matter what you’re need is, .ONLINE fits all businesses, individuals, and organisations that want to be online. Who is .ONLINE for? .ONLINE is for: Companies Organisations Individuals Bloggers Start-ups .ONLINE has seen a steady rise in registrations since its launch. Below is the total registrations since 2015. The ResellerClub Advantage  With ResellerClub, you can get this $30.99 TLD for just $6.99 for a limited time period. Get .ONLINE and resell to make huge profits! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post .ONLINE: The Perfect Destination for Your Business appeared first on ResellerClub Blog.

7 Software Testing Strategies Every Tester Should Know About

Software as a Service (SaaS) has earned a high reputation in the market owing to which startups are joining the software industry on a wide scale. However, when it comes to developing software and releasing it in the market, having a simple idea is not sufficient. There are a bunch of failed software products in the market. But not all of them are successful in satisfying the target audience. Owing to this, software companies are suffering from hefty losses. In accordance with CISQ reports, the cost of development of poor quality of software in the market amounts to more than $2.84 trillion in the United States. There is deterioration in the quality of the software for a plethora of reasons. One of the top reasons which can contribute to the cost is the failure of the software. The tech start-up industry is rapidly progressing whereas the competition is at its peak. In such a condition, launching a product of top quality is considered to be a start-up survival kit. If a product, launched in the market is filled with bugs, a lot of time is wasted in the marketing of the product and a lot of money is spent from the pocket. Thus, software companies have to push the deadline for fixing the bugs. Such kind of issues are not affordable for start-ups and newbies in the market. Immaculate Software Testing Quality Assurance after the development of the software is useful to the team in detecting a bunch of potential defects which, in turn, helps in avoiding extra loss. Development of detailed software testing plans along with the effective strategies offers a wide array of advantages such as saving resources and time and ensuring the development of a quality product at the same time. Development of strategies for software testing depends on the process which is adopted for software development. At present, the majority of the products are developed with the aid of microservices architecture which is known to be a variant of SOA. In such a scenario, it is recommended to opt for microservices testing strategies that are suitable for the product. Third-party services might slow you down Owing to the innovative technologies such as API integrations, it is possible to hook the website up with a plethora of service of your choice. For instance, you might use a plugin which is helpful in developing a promotional banner or customer analytics. Owing to these services, your website might start malfunctioning or slow down. Though it might not be apparent on the devices, real users with various geographical locations and browsers might get affected. Here is a list of the software testing strategies which helps in ensuring that a perfect and high-end  product is being released in the market: Let’s look at software testing strategies to boost business growth. Aligning the Quality Assurance strategies with the objectives of the business Specific software is releasing in the market while keeping specific achievements in mind. The growth of the business is generally determined through various achievements. It is essential that the business owners ask different questions like the objective of software testing, the effect of the process on the achievement of the goals of the business. It is necessary to communicate such goals to the whole company which are inclusive of QA services, as well as, the software development team. 2. Developing a detailed plan for Quality Assurance and testing processes It is a prerequisite that the QA companies devise unique strategies which are aligned with the objectives of the business. It is possible to execute the strategy effectively if the whole process of testing is documented completely. Documentation is considered to be the key to the maintenance of consistency in quality. Thus, it is possible to divide the plan into four segments, which include a quality management plan, testing strategies, test plan, and test case. 3. Creating an ideal work environment for the software testing team Developing a quality work environment is known to have a positive effect on the attitude of the testers. To ensure a healthy and sound work environment for the team, you require opening communication, expanding the knowledge base, involving Quality assurance team during the product development. 4. Testing for user acceptance Good quality software is developed while keeping the requirements of the potential audience in mind. The quality assurance team should have a prerequisite understanding of the defined user persona for the test and product, on the basis of user types. In this scenario, it is possible to engage the end-users in the last stage of development. It is also necessary to conduct user acceptance during the time. To achieve the same, you require defining a method for the User Acceptance Testing procedure. After this, you need to conduct the testing in a proper and organized way. After this, you require documenting the process. There are a plethora of applications which are known to include user onboarding prior to its entry into the app. In addition to this, it also provides a brief about different functionalities and how to use the app. 5. Measuring the quality of the code Ensuring the quality of code is vital for software testing, there are specific metrics which play a vital role in ensuring the same. The code is free from bugs and errors and is running smoothly. According to the CISQ software quality model, there are certain metrics which are effective in measuring the quality of the code which include security, performance efficiency, rate of delivery, and reliability. In Summation The above-mentioned metrics play a vital role in ensuring that the code is up to the market. As code is considered to be the backbone of the software, it is regarded as one of the most critical testing strategies. There are a plethora of guidelines which play a vital role in ensuring an end product of great quality. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 7 Software Testing Strategies Every Tester Should Know About appeared first on ResellerClub Blog.

New gTLD Report – January 2020

It is a new year and a new decade! 2020, indeed seems like a year of change, a welcoming one! We had some eye-catching promos lined up for the month of January 2020. .XYZ climbed the charts and made it to the top position of the new gTLD leaderboard. Followed by .SITE, .ONLINE, .ICU and .SPACE that managed to secure a sweet spot in the top 5 of the month. Along with this, we launched two new gTLDs .APP and .BUZZ and they both managed to secure a place in our top 15. .XYZ and .LIFE contributed to the total registrations with 82% and 73% spike respectively in the month of January. Let’s dive in further and learn about the new gTLDs that were trending and made it to the top 15! New gTLD Report – January 2020Infogram *Registration Numbers Facilitated by ResellerClub .XYZ: .XYZ scored the top spot with a 36% share of the total registered new gTLDs in the month of January. The China market contributed to this increase in the number of registrations of this new gTLD. .XYZ was being sold at a promo price of $0.99 and it’s not a surprise that this new gTLD grabbed the top spot.  .SITE: With a 20% share in the total registration count, .SITE managed to retain its spot during the month of January. This new gTLD was running at a promo price of $5.99. The increase in registration count can be attributed to the China market. .ONLINE: Registrations of .ONLINE tripled in January and it was able to move to the third spot. This new gTLD witnessed an increase of 64% in the total registration count. .ONLINE was running at a promo price of $6.99. The Global markets* can be credited for the maximum registrations. .ICU: Similar to .SITE, .ICU was able to hold on to its spot in the new gTLD list during the month of January. This new gTLD that was running at a promo price of $6.99 was able to grab a 4% share of the total new gTLDs registered. .SPACE: The promo price of $0.99 helped boost registrations of .SPACE in the month of January. .SPACE grabbed a 4% share of the total new gTLDs registered in January. This can be credited to the Global markets*. .APP and .BUZZ, the newly launched new gTLDs made it to the top 15 list. This can be attributed to high registrations in the Global* and China markets respectively. Along with this, .WEBSITE and .STORE were able to retain their 12th and 13th spot respectively. Moreover, .CLUB climbed the charts securing the 6th spot with 50% spike in its registrations. Here is a quick glance into the exciting domain promos we’ve lined up for February 2020! Get the newly launched domain .BUZZ creating a buzz for your customers’ business at just $0.99 Reach out to various artists with a .ART domain extension at just $2.99 Go green and grow your customers business with a .GREEN domain at just $11.49 That’s all folks! Check out all our leading domain promos and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – January 2020 appeared first on ResellerClub Blog.

The 5 Stages of Design Thinking

We always try to find a solution to any problem we ever face. However, the idea is not always to find a solution but to find an optimal solution. ‘Design Thinking’ is a problem-solving approach. It can be applied by businesses to figure out strategies and solutions to enable seamless and perfect end results with a user-first and user-satisfaction approach. What does this mean? Let us understand this with the help of a problem-solution example: The Problem: The Good Kitchen In 2007, 1,25,000 of Denmark’s senior citizens relied on Government-sponsored meals. Yet, out of the total count, 60% were surveyed to have had poor nutrition whereas 20% were malnourished. To overcome this issue, the Ministry of Holstebro hired Hatch & Bloom, a design agency to fix the menu.  The first thing Hatch & Bloom did was to figure out the problem. To do this, they shadowed the food delivery boys into the homes of senior citizens along with interviewing the employees in the kitchen.  This study yielded three key discoveries for senior citizens:  They were embarrassed to accept Government assistance  Their loss of control over food choice was painful and, They ate alone and missed the taste of seasonal foods  This ‘not liking their situation’ resulted in the senior citizens losing their appetite.  Similarly, for the workers, they considered making meals in a Government kitchen a low-status and a mundane job as they cooked the same meals day-after-day.  Now that Hatch & Bloom had studied the problem in great detail they arrived at a win-win solution. So, what did they do? The solution:  They changed the perspective, the mental model. What if the Food Delivery Service was a restaurant? Thus, was born ‘The Good Kitchen’ where, Kitchen → Restaurant  Cooks → Chefs  Delivery agents → Waiters Food description → Menu  The roles were the same, however, they were modelled and presented differently. This triggered a sense of purpose and pride in the workers, as well as, reduced dependency in the minds of senior citizens. This resulted in both the senior citizens and employees being happier. In fact, in the first week alone there was a 500% increase in the number of meal orders.  Thus, the solution was not ‘fixing the menu’ as thought earlier but ‘changing the perspective and roles’ with innovation at its core. The method employed by Hatch & Bloom was nothing but Design Thinking. So, Designing Thinking can be defined as ‘A human-centred approach to solving problems oftentimes with innovation.’  So, how does this help designers, developers or businesses? Well, as a technologist, we are not building technology. We are building solutions for the ease of human beings. If we keep this in mind, a lot of our products will have a sense of purpose and meaning. So, let us see how can we go about implementing Design Thinking. The 5 Step Process: There are 5 steps or phases that are used in the Design Thinking process. These steps were first described in 1969 by a Nobel Prize laureate, Herbert Simon in the ‘The Sciences of the Artificial’. The five phases are as follows: Empathise Define   Ideate   Prototype Test  Let us understand them in depth.  1.Empathise: Empathy is a fundamental human emotion we all identify with. It offers warmth, compassion and most importantly understanding. As a business, you need to empathise with your users. What this means is, that you need to understand the current experience of the user (the way they do things, as well as, why and how), their emotional and functional needs and lastly what is meaningful to them. So, how do you go about it? The best way is to first observe, then interview (the user) and experience. Once you’ve gone through these stages you can move ahead to the next step. 2. Define: Constructing a problem statement is crucial when it comes to creating the right solution. In the example we saw above, the original problem statement was ‘fix the menu’, however, was it truly the right problem? At the end of our example, we realised ‘no, it wasn’t’.  When defining a problem statement, you need to keep your user’s needs and problem as the centre. Only then can you give your insights and create a user-centred solution. 3. Ideate: To ideate is to generate ideas. As a business, it is important to challenge assumptions and develop ideas for innovative solutions that can help your users the best.  If you think about it, there is always more than one way to achieve or do something. It is not coming up with an easy or a right idea, it is about coming up with the most ideas. Once the ideas are in place, then it’s time to find a solution that is unique and helps simplify the way users experience your brand. 4. Prototype: Now, that your ideas are in place, it is time to build the solution. Building here is implementing the ideas i.e turning them into products and services that your users will eventually use.  A prototype helps you visualise your ideas, experience and interact with them, and in the process learn more empathy. It helps you gather feedback – the strength and weakness of your proposed solution and if any new ideas are needed. Remember to think, articulate and learn while building. 5. Test: Testing is an opportunity to learn about your solution and the user. Moreover, it is the final stage of the Design Thinking process where your prototype is evaluated, iterated and defined before it is released to the user. As a business, any product that you made should undergo the testing process to refine the prototype based on the feedback received.  Note:  It is important to note that these 5 steps/stages/processes are not sequential in nature and can occur in parallel or repeat iteratively. The idea is that all these processes are important for finding the right solution to the problem.  Conclusion: On an endnote, Design Thinking is an innovative way of looking at problems and arriving at optimal solutions with a user-first approach. It also encourages designers, developers and businesses to think out of the box to improve the user’s experience of their product and services, as this goes a long way in building sustainable and improved relationships.  If you have any queries, feel free to comment below.  (Originally published as part of our Ctrl+F5 Mumbai, 2016 by Simran Talreja) .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post The 5 Stages of Design Thinking appeared first on ResellerClub Blog.

Magento Vs Shopify! Let’s Find Out Which of Them is Better

With every passing day, the e-commerce industry is gaining more and more attention from traditional retailers and brands. The increasing participation has developed an enhanced competition and eventually the chaos linked with choosing the right digital platform.  While Magento has been named a leader in the 2019 Gartner Magic Quadrant Report for Digital Commerce Platforms, there’s still a question amidst enterprises whether to choose Magento or other platforms like Shopify. The reason includes a mixture of the price involved or lack of complete understanding of the features and benefits of Magento.  Busting the myth! The most common reason of all is ‘Magento is Complex’. Well, the truth is, it isn’t!! In fact, Magento has its chain of certified solution partners across the globe. The experienced and qualified team can help you with Magento Migration Services and Magento development services effortlessly. You just have to choose the partner from the official Magento website. However, the question arises, is it all worth the effort?  Magento comes with a host of features in comparison to its close competitors. One such name is Shopify. The e-commerce platform comes with different subscription plans to match your needs. It also has an enterprise solution, wherein, the amount differs based on your requirement.  While most of the audience goes with the subscription plans to avoid the one-time cost incurred on having an enterprise solution. However, with the growing commerce, the needs change and time comes to either upgrade or migrate. Shopify to Magento 2 migration In case your e-commerce is expanding, or you are planning to expand, Magento 2 migration service can be the right choice for you. Besides the above-mentioned differences, here’s a detailed sneak into major reasons to migrate from Shopify to Magento 2. Let’s have a look:   Established Suitable for Customization Visual Potential 3rd Party Integration Business Model and Cost Structure Shopify 2004 Small business Limited Functionality & Customization 100+ Ready Themes 200+ Free & Paid Extensions Particularly subscription Magento 2008 Medium & Large business Deep Customization & Personalization Unlimited Flexibility in theme design 5000+ Free & Paid Extensions Open source and commerce editions More than the basics While both the stores come by default with basic functionalities required for an online store, Magento 2 migration can serve you with many extras. Unlimited inventory size, coupons and discount codes, and multi-language support are what you can have additionally without paying an extra amount. While both the stores support additional third-party extensions, this is again where Magento 2 leads by offering more than 5000 free and paid extensions, whereas Shopify has few hundred in its basket. Potential Both the platforms come with a range of customization possibilities in terms of appearance and functionalities. However, Shopify being a SaaS-based platform, it has a limited scope of modification in comparison to Magento 2. That’s because Magento is an open-source platform written in PHP/JS/HTML. This makes Magento lead here as well with a clear margin.  Ease With Shopify, you can disregard server organization and spotlight on what’s generally significant for your business: developing your stock and concocting better marketing strategies. While Magento, being an open-source platform, expects you to keep your finger on the beat of your server framework consistently to guarantee the perfect degree of execution, information security and strength. It might be considered a tedious task, but it also offers an opportunity to solve execution issues without the help of a support team. Furthermore, you can also actualize complex database models with information replication, load adjusting, and different strategies planned for verifying your store’s information and guaranteeing smooth substance conveyance to your clients.  Before signing off Both Shopify and Magento share an inevitable space in the industry. However, what differentiates them is the size of business and its technological needs. While Shopify has everything to match the expectations of start-ups and small brands, Magento flawlessly serves enterprises and helps them grow in the ultra-competitive market. These were some of the reasons that make Magento a preferred e-commerce solution for enterprises.  In case you are still using Shopify and are seeking Magento 2 migration services, it is recommended to hire a certified Magento solutions partner for the same. You can have the details and other answers on the official Magento website. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Magento Vs Shopify! Let’s Find Out Which of Them is Better appeared first on ResellerClub Blog.

Twitter Marketing Hacks to Increase Followers and Engagement for your Business

As global internet usage continues to accelerate in growth, social media remains deeply embedded into the lives of the majority of online users. Approximately 4.4 billion users are now online, and social media consistently dominates the rankings of the world’s most visited websites.  Twitter, in particular, continues to have a strong showing on ranking lists, despite oft-reported declines in the active users. It’s doing well in terms of advertising, too—with total ad engagements up 20% year-over-year. Marketing-related statistics aren’t the only measure of impact Twitter has. It remains a strong force in shaping conversations all across the internet, where news from different communities and virality go hand-in-hand.  That’s why being on Twitter is beneficial for any brand or individual looking to increase awareness of their products, services, or expertise.  To start, here are the four Twitter growth hacks you need to have in your strategy to maintain success on the platform.  Post frequently, then post again. Twitter is a fast-moving platform. Over 500 million tweets are sent through each day—and with how easy it is to post and scroll through the feed, you’ll risk tweets getting lost in the shuffle if you aren’t careful. If you’re promoting a piece of content, tweeting just once a day isn’t enough.  Good practice dictates tweeting at least five times a day. You can spread this out by splitting the promotions for each half-day as well: two or three in the morning and two or more in the afternoon. This covers your bases and improves the chances your content will be seen by those who haven’t checked their feeds in a while.  Salesforce, for example, writes different tweets with the same call-to-action link when tweeting about events. This means more people see their tweets at different times, they’re directed to click on the same CTA, and there’s less risk of the same person seeing the exact same content multiple times, which could seem like spam. Because of how fast it moves, it’s essential to post to Twitter every day. While other social media platforms may let you get away with posting three times a week, on Twitter it’s essential to stay active daily. To do this, prepare tweets by scheduling them in advance at optimal times. According to HubSpot:  Tweet between 8 to 10 am and 9 to 6 pm. B2C brand engagement is higher on weekends, while B2B is higher on weekdays.  5:00-6:00 pm may garner more retweets and click-throughs. Add in-line images to tweets.  One of the most effective Twitter growth hacks isn’t much of a hack at all— it’s a simple change that makes a world of difference. Adding in-line images to Tweets instead of just a link preview or bit of text can increase retweets by 150% and favourites by 89%.  Considering how often you need to tweet, that seems like a lot of content to produce. Not so! When doing cross-platform marketing promotions and sharing the same piece of content to multiple social media websites, prepare in advance by optimizing images for each network. Twitter’s minimum size for in-stream photos is 440×220 pixels, with a maximum at 1024×512. Create variations for all images with these proportions. However, Twitter does automatically collapse photos that don’t fit these dimensions, allowing them to expand upon clicking. If you plan to go this route, keep photos at least 506×253 pixels to maintain quality.  Be part of the conversation. All social media thrives on conversation, but Twitter more than most. Being responsive on Twitter goes a long way in terms of customer service—60% of users expect a response to their tweets within an hour, and their opinion of you and your brand will soar if their concerns get resolved. Being open to feedback is essential, so approach all inquiries with a friendly and helpful tone.  In addition to customer service, joining discussions around significant events highlight your brand’s awareness of the world around it. Advertising chances get kicked up a notch during these events as well: Twitter Ads during live events are 11% more effective at stimulating engagement.  However, don’t just jump in on an official or trending hashtag by thinking of it as a chance to sell. Engaging with events as part of your Twitter growth hacks only works if you consciously avoid the sales pitches. Instead, talk about the event and engage others with it.  Expand your network. Perhaps the simplest of the Twitter growth hacks for expanding followers is to expand your own Twitter network—by researching who to follow. Some of the world’s top influencers in all kinds of industries make their home on Twitter, so engaging with their tweets—and the tweets of their followers—can give you a leg up in terms of impressions and reach. Netflix, for example, regularly retweets posts by users who mention any of the shows they’re currently promoting. They can range from tweets from famous celebrities or ordinary users whose posts earn a substantial amount of likes and retweets on their own. Despite the rise of visual-focused networks like Instagram and the continuing domination of Facebook, Twitter stays popular due to its carving out a niche for relevant information and interesting discussion, delivered immediately. Just like any other social media network, though, you’ll need to spruce up your presentation to stay attractive. Combining quality visuals with discussions and conversations at the right time can make your Twitter profile interesting, timely, and visible—easy to follow and easier to engage with. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Twitter Marketing Hacks to Increase Followers and Engagement for your Business appeared first on ResellerClub Blog.

A Definitive Guide to Starting a Reseller Web Hosting Business

Starting a web hosting business may seem like a daunting task, however, it need not be! In this article, we’ll walk you through how to set up your own Reseller web hosting business. Before we dive in – let us first understand what web hosting is. Web Hosting – web hosting is the act of providing storage space and access to websites or applications on the server. The idea of web hosting is to make your website/application available to everyone connected to the internet.  To host your website on a server, you (the user) need to purchase a web hosting package. Essentially what this means is that you’re renting out space. Take, for instance, there is an entire apartment building with multiple houses. The building is your server whereas, you renting out an apartment is your personalised space or web hosting package. Once you purchase hosting from your chosen web hosting provider, your provider hosts your website and you can access it by typing in the website name in the URL bar in your web browser. When you are redirected to your website and it loads, it means your website is successfully hosted on the server. However, if you find any errors or the page doesn’t display you must contact your service provider.  Which is the right hosting for you?  Depending on what your website is your preferred hosting choice changes. If you run a WordPress website like a blog then WordPress Hosting is the best choice. On the other hand, if you run an e-commerce store then you have the option of Cloud Hosting. Similarly, if you’re running a reseller web hosting business that is, reselling hosting services to clients such that you earn some profit, then Reseller Hosting is the hosting to go for.  Advantages of Reseller Hosting There are several advantages of Reseller Hosting, let us have a look at them: 1.Free Cpanel Accounts At a time when you have to pay an additional amount for cPanel integration, our Linux Reseller Hosting plans come with unlimited FREE cPanel accounts. With cPanel you can create, modify and manage unlimited customer hosting accounts seamlessly. Apart from this, your control panel is fully branded to reflect your company’s identity. 2. Sturdy infrastructure Our Linux Reseller Hosting is great for developers and hosting providers as it is built on a state-of-the-art architecture boasting of high-performance processors and network to deliver a world-class experience. 3. Easy and effective domain management When it comes to Reseller web hosting business, domain management is of utmost importance. With our Reseller Hosting plans you can easily create customised hosting plans for your customers with sufficient bandwidth and unmetered disk space. Moreover, our hosting management system, cPanel allows you to install scripts with a single click and has an intuitive GUI to make your work easier. 4. Unmatched Speed Speed is another crucial factor to be considered when running a web hosting business, as the better, your website loading speed more are the chances you will rank high on search engines. Our Linux Reseller Hosting comes with varnish caching that helps improve your website speed by almost 1000x. Moreover, our plans even come equipped with CloudFlare CDN, low-density servers and cutting-edge hardware for your website to improve its SERP ranking. 5. Email Services  As a web hosting business, it is important that you provide basic email services to all your customer accounts. Our Linux Reseller Hosting plans allow your customers to create unlimited email accounts for their domains. The email service provides secure IMAP support that enables your customers to access their email from any device.  Along with all these benefits, we at ResellerClub also boasts of the fantastic support that’s available 24/7 via chat, calls and emails to help resolve your queries so that you have an amazing business experience. Check out our Reseller Linux Hosting plans today to start your own web hosting business.  Do you have any queries? If yes, feel free to comment below or contact us.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post A Definitive Guide to Starting a Reseller Web Hosting Business appeared first on ResellerClub Blog.

Find the perfect address with .EMAIL

I got my first email address when I was in high school. Yes, I had a really embarrassing email ID too, which I use to this date. But as I began my career, I learnt of the importance of domains and professional email IDs. My first professional ID was amrita@mycompany which I was proud of. As you may know, a brand can give its employees and departments such an email address because they own the domain (think: resellerclub.com, amrita@resellerclub.com, finance@resellerclub.com, marketing@resellerclub.com etc.). It’s probably safe to say that one of the most valuable purposes of a web domain is often, email. So why not just have an .EMAIL extension? In 2018, the no. of email users worldwide was 3.8 billion. This number is set to rise to 4.4 billion in 2023. (source: statista.com) With such a large user base, the .EMAIL extension surely has a place in the domain market. Let’s look at why .EMAIL is a great domain option for your customers. Why .EMAIL? It’s memorable: An .EMAIL domain will make your customers’ business memorable because of its uniqueness. Email addresses are passé. Just share your website address while you network! It is universal & widely used: The term ‘email’ is recognised globally, across languages and geographies. It is used daily at work places, events, conferences, in personal conversations and more. It is widely understood.  It sends a message: The domain helps convey exactly what your brand stands for! Who is .EMAIL for? .EMAIL is perfect for: Anyone who wants a memorable mailing address Marketing agencies Email marketing professionals & email application companies CRMs and mailing technology brands For example, just by adding .EMAIL extensions to popular email applications, the domain conveys exactly what the app is about – Outlook.email, Microsoft.email, GSuite.email The ResellerClub Advantage With ResellerClub, you can register .EMAIL domains at a special price of $2.99 and resell to make your profit! Get your customers on an .EMAIL domain today! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Find the perfect address with .EMAIL appeared first on ResellerClub Blog.

Things to Consider Before Offering Web Hosting to your Customers

The rapid development of technology and the easy availability of the internet has pushed all businesses to build a digital presence. It has become imperative for companies to have a well-designed and quick-loading website. This demand has led to the emergence of web development companies offering a range of services. Both existing web development companies and new start-ups are working towards offering services that suffice all the requirements of the clients while ensuring top-notch customer experience.  As your web design business grows and you have a steady inflow of clients, you may consider offering web hosting solutions to your customers too. This seems to be the perfect move as you can create a steady source of income while your clients can save time by availing all the services from a single vendor.  How to be a Good Reseller The easiest way to set-up a web hosting business is by using Reseller Hosting services as it is easy to start and does not require a huge upfront investment for the infrastructure. If you opt for setting up your own hardware, you will have to make more substantial investments. Considering that starting with Reseller Hosting is the easiest and the most cost-effective way to start your web hosting business, you can always start with it and then, as your business gains momentum, set-up your own hardware. Before you do any of that, following are some of the things you should consider before offering web hosting services to your customers. Offering Support It is essential for you to account for the number of hours and effort that will be required in providing support to clients whom you have offered hosting services to. You may have sold hosting as a part of a complete package or offered just the hosting, but it is crucial for you to calculate the opportunity cost. Even if you may have opted for Reseller Hosting, not all service providers will provide customer support. It will fall upon you to ensure that the service is up and running, which would become arduous if you have opted for affordable Reseller Hosting with not much support.  Clients would also expect the website to be up 24*7, which is something you cannot control and will depend on the hosting provider. Since you would be handling website-related issues of the clients, it is natural for them to come to you with all kinds of technical queries. Will you be in a position to charge for the additional help or you will end up being a free technical resource? This should be evaluated before offering web hosting services for small businesses. So, it is extremely essential to get a service provider who offers continuous support to meet your needs. Securing Servers When you have multiple sites running on your server or Reseller Hosting server, the onus of maintaining the security falls on your company. Unless your web hosting reseller company provides robust support, applying updates and security patches will be your responsibility. This will require you to do everything by yourself or allocate your resources to do the same. If your clients face any problem that cannot be solved by you, the only option available would be to put in a support request yourself and then wait for the customer support to resolve the query or came back with a solution. Failed Payments While it is not uncommon across industries to come across clients who do not make timely payments, chasing a client for comparatively smaller invoices billed for hosting services can become painful. You can sell the hosting service as a part of the entire web development package, or just the hosting service to a client with an existing website. The cost of managing the web hosting business can be quite high, which should be considered. Terms of Service & Insurance It is essential to frame the terms of service and share it with your clients. You should clearly mention all the cases under which you can stop offering services to the client and what actions you can take in case of non-payment. Agreement of the client on these aspects is crucial to safeguard not just yours, but your client’s interest as well. The terms should clearly define your liabilities and responsibilities during the service. It would be best if you also had sufficient business insurance that covers any claims that arise out of the client accusing your organization of damages or loss in revenue. Presenting Your Business In a highly competitive market, distinguishing your business from the rest can go a long way in ensuring your success. Whether you are providing web hosting services for small business or a large corporation, how you brand yourself will have a lot of impact on your business. Presenting a credible & professional company with social media accounts and relevant industry certifications will ensure that your potential clients perceive your company as trustworthy. Even though there are quite a few things to consider before making the decision of offering web hosting to your customers, it will prove worthy for your business in the long-run. You can grow your existing business, promote your other products & services, and ensure more recognition for your brand. On the other hand, the most challenging aspect of offering web hosting service is to get clients regularly. However, that is something which is seen mostly in new businesses irrespective of the industry, and you should start getting clients over time. Despite the competition, there are ample opportunities for companies offering web hosting services. If you can market your services and reach, in front of a potential customer, you can generate sufficient revenue by selling web hosting services. You can start small by purchasing a monthly Reseller Hosting plan and progress as your business grows. The key here is to buy a good Reseller Hosting plan that provides all the required features allowing you to focus on building your customer base and growing your web hosting business. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Things to Consider Before Offering Web Hosting to your Customers appeared first on ResellerClub Blog.

New gTLD Report – December 2019

2019 was a year of discounts especially during December with Christmas and New Year. In fact, the amazing promos and offers contributed to an increase in the new gTLD registration count. Let us have a look at the final new gTLD report of the last month of the year and decade. .TOP, .SITE and .XYZ continued to top the charts in December. .ICU climbed the ranks with a 9% spike in its registration count whereas .FUN gained an 8% hike and managed to retain its fifth spot. Let’s now glance at the new gTLDs that made it to the top 15 during the month of December. New gTLD Report – December 2019Infogram *Registration Numbers Facilitated by ResellerClub .TOP: .TOP managed to gain the top spot in the new gTLD registrations month after month, making it one of the best performing new gTLD of 2019. .TOP was priced at $0.99 and contributed a total registration share of 33% in December. Impressively once again the China market can be credited for making sure .TOP retains its first spot. .SITE: With a promo price of $4.99 in December .SITE managed to retain its second spot. .SITE grabbed a total of 19% in the total registration share. The rise in registration can be attributed to the China market. .XYZ: .XYZ was able to retain its third position for the fourth consecutive term. Priced at $0.99, .XYZ secured 13% of the overall registration count. Once again the China market can be credited for the maximum registrations.  .ICU: .ICU moved two spots ahead in December from the previous month with a whopping 79% spike in its registration numbers. .XYZ was priced at $6.99 and managed to grab a total of 9% of the total new gTLD registration share.  .FUN: Registrations for .FUN jumped 62% in the month of December from November. Moreover, it was able to retain its fifth spot along with an 8% share of overall new gTLDs registered. .FUN was being sold at the incredible promo price of $0.99 Apart from the top 5, there were several other new gTLDs that contributed to the spike in the total registration count in December. While .ONLINE secured the sixth spot, .GLOBAL witnessed a jump of 14% in its registration count. Along with, .SPACE too saw an increase of 11% in its registration numbers in December. As we head into the new year and a new decade, here is a peek into the exciting domain promos we’ve lined up for January 2020! Resell the new entrant of the month .PHOTOGRAPHY at $8.99! Grow your customers business with a .WORLD domain at just $2.99 Expand your customer’s business presence with a .SPACE domain extension at just $0.99 That’s all folks! Check out all our leading domain promos and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – December 2019 appeared first on ResellerClub Blog.

What is Predictive Trend Analytics and Why is it Helpful to Businesses?

Artificial Intelligence, Internet of Things and Machine Learning are the current face of technology. In fact, there are numerous AI-powered devices, robots and algorithms to make our work easier. AI has penetrated into almost all the domains – be it health sector, education or business. However, the question remains, ‘how do machines interact with each other or take decisions?’ Well, the answer to this is simple – they follow patterns based on their previous history i.e they start predicting the outcome vis-à-vis the situation.  In this article, we will cover what predictive trend analytics is, how it impacts your marketing strategy and, in turn, your business.  What is Predictive Trend Analytics:  Predictive Trend Analytics in simple words is using historical data to predict and plan for the future outcome. In fact, predictive trend analytics is a subset of business intelligence. Essentially, machine learning and artificial intelligence-based tools help track a customer’s preferences or predict the demands of a certain product or service. This data is later used to advertise personalised customer content to increase conversion count.  So, is the process of predictive trend analytics as simple as it sounds or is there more to it? Well, the answer is, yes there are a lot of complex processes that determine which prediction is the most accurate one. Let us move on to understand how predictive analytics works. Working of Predictive Trend Analytics To understand, let us take, for example, of Netflix. Netflix is the most used application for movies and series. However, have you ever wondered how Netflix knew what should you watch next after you’ve just finished watching a movie or series, then here is your answer! Netflix is a major data-driven company that analyses user behaviour to the maximum. For instance, when did you watch the movie, did you complete it? If not, at what point did you leave it midway, did you return to it again, the ratings that are given, the scrolling and browsing behaviour and much more. Using several algorithms and data analysis, Netflix is able to predict the most suitable shows/movies you would prefer watching.  Another common example that you may have come across is Amazon’s Suggestions when you purchase a product. Not only does Amazon suggest what you should purchase to complete the look but even goes further and tells you what other customers viewed based on your search query. Amazon is able to give such a prediction based on the historical data it stores. For this, it uses a NoSQL database. Your Search Amazon’s suggestions based on your search Whether you’re a retailer or a manufacturer, irrespective of your business, you can implement this process. Say you’re an e-commerce retailer you can track your customer’s purchase patterns to predict if they are to come back again for a purchase or not. Or if they don’t complete the purchase, why did they abandon the cart and how many abandoned the same product. This analysis will help you predict not only the customer’s behaviour but also the product. On the other hand, if you’re a manufacturer of smart devices, you can track and monitor the usage of the device and collect the information. This information can then be used to analyse user behaviour which, in turn, can be used to market similar products or premium services to your customers.  Depending on your business type viz. SMB or Enterprise, there are various marketing automation tools that you can enable to collect data from how and when the customer interacted with your website to predict their next move. HubSpot, Marketo, Act-On are some tools that you can use. Advantages of Predictive Trend Analytics Moving on, let us cover the 3 major advantages of enabling predictive trend analytics. Improves Performance Efficiency  Predictive Trend Analytics enables you to tap into customer behaviour based on their usage of your product or purchase. This can help you to reduce abandon cart issues, as well as, help you gain a competitive advantage. Eventually, this helps in improving both the performance of the customer’s buyer journey and your business.   2. Better Marketing Campaigns  You might have run multiple marketing campaigns, some of them performing exceptionally well while there might be few that didn’t. Analysing your customer’s interaction on your website can help you predict how your customers will act. Moreover, it can also help upsell, cross-sell, and improve your revenue.   3. Enhance Customer Experience  A satisfied customer is most likely to return to your website as opposed to a customer who felt that the experience could have been better. Analysing customer behaviour helps you predict ‘if they will open your email’ or ‘which product they are likely to search’. This helps you to cater to them in a personalised manner, giving the feeling that the discount or products are custom-made especially for them (which is true).  Conclusion Predictive Trend Analytics is a fast and efficient way to gain insight into customers based on their shopping patterns and behaviour. Moreover, it helps you leverage and upscale your business website to suit the needs of your customers based on educative guesses. Have you implemented predictive analysis? If yes, how is your experience? Do let us know in the comments section below. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post What is Predictive Trend Analytics and Why is it Helpful to Businesses? appeared first on ResellerClub Blog.

How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

How do you picture a buyer deciding to purchase something off your site? Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are fuelled by either desire or need. This need or desire is followed up by action. Consumers shop by identifying a need first, learning about solutions and then making their purchase. That’s where buyer’s guides come in. You can better appreciate the need for creating buyer’s guides once you’ve read the article. A SearchEngineLand study says that 74% of consumers online use Google to find reviews, and information on what they should buy. Google isn’t the only mode of discovery. People use social search and search on retail sites too. To sum up, a lot of research goes into understanding the different features of a product. That’s where buyer’s guides help. These guides combine the beauty of sales and marketing. With buyer’s guides you attract leads during the consideration stage itself. This gives you an opportunity to nurture these leads. Buyer’s guides are an ideal way to convince these leads for a purchase and turn them into customers. With these guides, you make it easy for customers to choose you over similar brands.  The Process Of Creating Buyer’s Guides Create In-Depth Buyer’s Guides You might have come across buyer’s guides on B2B sites at least once. That’s one reason they’re seen as a B2B strategy. That doesn’t present an accurate picture of reality. You can use them just as effectively on eCommerce sites. Let’s understand this with the help of an example. For an eCommerce site, the digital marketing agency Goinflow were consulted for they created buyer’s guides. These guides were relevant to each of the category pages. These were created in a bid to improve sales and number of leads. As expected these guides improved the number of leads and sales for the eCommerce site. One of the guides alone led to over $100,000 worth in sales.  So here’s a step-by-step guide to creating a buyer’s guide: Decide on the kind of guide you want to produce There are different options. You can create a simple guide that compares different products. The guide can provide general information on product types. You can create a comparison guide,  content geared towards beginners, you can write about the different configuration options available, sizes and so on. Here are a few examples: BestBuy’s microwave buying guide is suitable for anyone who’s a complete novice at microwaves. The guide lists configuration options along with different types of microwaves that are available. Image Source Cymax in their guide explores different types of writing desks. Image Source As you can see there are multiple sections in the guides you saw above. Let these guides inspire you. The guide you create should be in-depth, discussing ideas at length. Don’t be afraid to link out to competitors. The goal with the guide is to make others value you for the authority figure you are. This will build trust around your brand. If the guide isn’t all encompassing your customer may not be inclined to purchase from you. The person reading the post sees you as less of an authority figure. The examples shared above from BestBuy and Cymax don’t list any products in particular. They provide enough information for consumers to make informed decisions. That’s not to say you can’t include actual products. Add products We insist on adding products. Divide your buyer guides into multiple sections. Each section should talk about a unique product. In the sections, include an explanation of the most critical features of the product. Another way to write a good guide is by turning it into a comparison post. You could list out prices and include products that are under a particular price range. Say web hosting under $50 or under $200 and so on. Web hosting under $10 per month Web hosting between $10–$20 per month Web hosting over $30 per month With price ranges, the buyer is assured that nothing on the list is above his/her budget. List pros and cons Follow that up by listing pros and cons. Without cons, readers will assume you’re biased. They won’t accept the guide as honest. The goal is to be seen as trustworthy. The cons don’t have to point out the worst of any product. You just need to talk about shortcomings. Explain how it falls short of expectations compared to other products. Listing the cons like this helps increase your authority. It removes some of your bias in the eyes of the consumers. As a result, you can establish trust with the reader. Finally, don’t make it a sales pitch. See if the guide is suitable for your industry Buyer guides with lots of text or images aren’t suitable for every industry. For example, there’s not a lot of features you can talk about on clothes. Topshop’s solution is a style quiz that helps customers choose something fit for their personality and tastes. Image Source The quiz collects individual preferences and presents a catalogue full of items that cater to the individual. So that’s another option for you to try. In the same spirit you could offer videos as buyer guides. 50% of the population online watch a video every day. Finally end it with a call-to-action that shows the customer where he/she can buy the products from.  Add calls to action inspired from the products you talk about in the guide. Don’t make it too pushy. As you saw above, there are plenty of ways you can approach writing a buyer’s guide.  Promoting The Buyer’s Guide    2. How To Promote Your Guide After producing the guide, you need people to see it. Only then will you be able to derive any real benefits from it. Here’s how to do that. Link to the guides at the bottom of the category pages We talked about how Goinflow created buyer guides for a site they consulted for. They internally linked the guide at places where people could see them most frequently. Example— bottom of relevant category pages. For example, this is the bottom of the microwaves page on LG. Image Source They don’t have a buyer’s guide. Only links to pages that show you where to buy the product. It’s an ideal place to link out to buyer’s guides. If you do link out to buyer’s guides, a visitor who didn’t find anything relevant and scrolled to the bottom of the page, finds a guide that’s useful for him/her. With such guides you can provide these readers valuable information. This helps them learn more about the product and convert. Add internal links in blog posts When writing blog posts add internal links to the guide wherever they make sense. The blog posts you write may provide a deeper look at topics briefly covered in the guide. Or mention the guide in the context of other relevant posts. Having similar related content pieces can improve your ranking and help you snag positions for multiple long tail keywords. Plus an in depth buyer’s guide is always a link magnet. 3. Use Guides As Lead Generation Gateways Guides can be standalone pages. Or they can be gated and used for lead generation. Here’s an example from one of the lead generation guides Goinflow created. The lead generation form is simple asking only the name and email address. It’s written as a usual blog post. To read it, a visitor has to provide his name and email address. As ecommerce marketers, snagging visitor email addresses can be a topline priority. Whether you need to use guides as lead magnets depends on a few factors.  With an email address on file you have ample time and multiple opportunities to get prospects to make a purchase. When you publish a guide, it’s up to you to keep it free or keep it behind a gate. If there’s a longer research cycle involved with a product it makes sense to keep the guide behind gates, get email ids and run a custom lead-nurturing campaign geared toward these leads. Promote your gated page on social media to drive relevant leads. Publishing the guide directly on your site is the perfect opportunity to get links for it and complement your link building efforts. Bonus Tip:  In addition to buyer’s guides, you can repurpose ebooks, podcast downloads and similar resources as a content upgrade. Here are ways in which you can provide additional content to your site visitors. Infographics, downloadable infographics, gifts and memes, interactive quizzes, videos, podcast interviews, downloadable webinars, courses, and other assets are some examples of content types you may choose to give for free. The key is in delivering value. What do you think of my short guide on buyer guides for your ECommerce business? Do let me know in the comments below. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation appeared first on ResellerClub Blog.

New gTLD – November 2019

With Black Friday and Cyber Monday Sales, November was raining amazing offers. In fact, the sale was the reason for the incredible hike in registration count of the new gTLDs. .TOP witnessed a 518% surge in its registrations. Along with this, we had a record-breaking 55,000+ sales in our new gTLDs this month! Let’s now peek into the new gTLDs that made it to the top 15 during the month of November. New gTLD Report – November 2019Infogram *Registration Numbers Facilitated by ResellerClub .TOP: The ever reigning .TOP continued to surge further in November with a spectacular 518% hike in its registration count. This hike contributed to .TOP grabbing a 56% share in the total new gTLD registration counts. Not so surprisingly the China market and a promo price of $0.99 helped boost the numbers.    .SITE: Despite the numerous discounts, .SITE continued to secure the second spot in the month of November. This new gTLD was running at a discounted price of $4.99. The boost of 88% jump in registration count can be attributed to the China market.  .XYZ: With an 8% share to the overall registration count .XYZ secured the third spot in the list. This new gTLD was being sold at the promo price of $0.99 and saw an impressive 229% spike in the number of registrations. Again, it is worth noting that the maximum contribution is from the China market where it has been gaining popularity. .ONLINE:  .ONLINE managed to secure the fourth position. Moreover, it is the sole new gTLD in the top 5 list that dominated the Global markets* with a 4% share to the total registration count. This new gTLD was running at a promo price of $6.99.  .FUN: Being sold at a special price of $0.99 during the month of November might have been a reason for the spike in the registrations of this new gTLD in the China market. This new gTLD now assumes the fifth spot with a 4% total registration count and an overall spike of 506% that helped secure the top spot. The registrations of .ICU saw a jump of 294%, as well as, .SHOP saw a jump of 121%  in the total registration count. Along with this, .COMPANY is a new entrant to the top 15 list with a 123%  jump in its registrations which can be attributed to the India market. Here’s a quick look into the exciting domain promos we’ve got lined up for the month of December: Help your customer’s distribute knowledge with a .INFO domain at just $3.99 Enable your customers to solve queries with a .SOLUTIONS domain at just $6.99 Spice your customers’ business with .PARTY domain this Christmas at just $2.99 That’s all folks! Check out all our leading domain promos and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD – November 2019 appeared first on ResellerClub Blog.

7 Tips To Optimize Social Media Visuals For Customer Engagement

With research showing that social media posts with images are shown to get up to 2.3x more engagement than those without, it’s no wonder that people are looking to find content that shows instead of tells. But because this is isn’t a secret to any marketer, you’ll notice your social posts competing with a stream of other visually appealing images on news feeds.  This means that you’ll need to have an understanding of which types of images actually resonate with your audience. This article provides tips to help you come up with a solid social image strategy, which can in turn, help improve conversion rates.  7 tips to make your brand’s social media content visually effective to your viewers As alluded to earlier, merely adding visuals to your social posts will no longer be enough to capture the attention and imagination of your audience enough to merit engagement. To help you be more effective with your use of visuals, here are seven tips to help optimize customer engagement.  2.Brand your social media presence It’s been found that humans can form an impression in as little as 50 milliseconds. This means that a well thought out image accompanied by a witty caption may not have the time to resonate with your audience before they form an impression.  To work around this, you’ll need to have a recognizable social branding, which doesn’t only require a compelling social logo – it’s going to take consistency. As you can see with the example below from Blue Star Donuts, their social profiles have that recognizable blue star as their social logo. It is then accompanied by visually stimulating images of their products. The combination of the two across their channels allows them to communicate their brand value at first glance.  Source2. Choose images that are easy to digest In a similar vein to being easily recognizable, you’re going to want to use images that are easy to understand. With a ton of content clamouring for audiences’ attention, you’ll want to use an image that quickly conveys your message.  It could be an animated text on loop, as Adobe Spark does below.  View this post on Instagram Step outside where the magic happens. #adobespark A post shared by Adobe Spark (@adobespark) on Aug 1, 2019 at 9:48am PDT Or you could go a step further and utilize technology that’s gaining popularity. GoPro does this well with their VR videos, which not only show how much fun you can have with their products, it also allows audiences to interact with their content – a boon for any social post.  3. Use a variety of image types and formats While there’s something to be said about consistency, there’s also great value in being consistently entertaining. And with platforms like Instagram regularly introduces new features and image formats, it would be wise to leverage your audiences’ interest in these to your advantage.  But it’s not just Stories features, different formats, and optimal Instagram image sizes you can play around with, you can also utilize the following to help your visual messaging: Use infographics to relay facts and stats.  Illustrate how your products and services can be best used.  Add screenshots to your tutorial videos.  Create a graphical summary of your posts.   4. Go beyond static images and upload social media-specific videos Videos can generate up to 34% more conversions as it makes content easier to digest for individuals on the go. Capitalize on platforms such as Instagram, Facebook, and YouTube that allow you to post both short and long videos that can be used to engage your audience.       Subtitles are integral to engaging people on the go as over 85% of videos on Facebook are viewed without the need for sound. Optimize your videos in a way that they can work just as effective on mute as it does with sound on. Incorporate animated texts or subtitles to highlight the key points of your videos to make it easier for your viewers to digest the information in your posts. 5. Optimize your visual content for SEO Articles with relevant images get 94% more views, on average, compared to articles without images. This is because audiences respond well to the combination of text and visuals. Additionally, SEO doesn’t just affect keywords in your copy, but it also uses visual search as a factor in your ranking. Optimizing your visual content to include keywords that relate to the subject matter of your posts is an effective way to increase your brand’s visibility, this is why it’s integral to have thumbnails in videos that effectively convey what the content is about. Using varied forms of images can make it easier for search engines to pick up on your content: Infographics: Instead of reading a manuscript on informing people about your product, you may opt to use infographics to visually present your numbers and statistics in an enticing and attractive way. Visually represented data incur over 12% more traffic and over 200% more shares compared to posts that do not make use of images. As well, there are a number of tools that can help make creating infographics that much easier.  Visual instructions: There’s no better communication tool than providing visual guides to your audience. Making use of visual imagery through how-to photos or screenshots will make it easier for customers to follow you on posts that are concerned with product instructions, promo guidelines, and even help desk processes. One study found that 62% of millennials prefer the development of visual search over any other new technology. And with visual search continuing to trend, make sure that your images are indexed with strong keywords and descriptions through their ALT tags in the source code so that it’ll be easier for the engine to include it in searches 6. Leverage Facebook or Instagram live One of the many invaluable assets of social media platforms is its live-streaming function. Facebook and Instagram offer live streaming which allows your subscribers to follow your content and give them a behind-the-scenes look at your new projects and events. Allowing your customers to engage with you live adds another layer of being able to interact with your brand. Having them interact with you and each other by sharing their experiences in following an ongoing event makes it easier for them to feel that they’re a part of a community. Make sure that your followers are made aware of potential live streams so that they can tune in and make time to be a part of it to engage with your posts. Awareness is key in hyping up your viewers to look forward to special events, especially if they have a customer’s incentive to stay tuned either in the form of entertainment value or through giveaways and prizes to be won. 7. Observe copyright laws Making use of copyrighted images is a simple way for your brand to go down in court due to infringement. Penalties and legal ramifications aren’t forgiving as to whether you accidentally used a copyrighted image or not. Free stock images are often the course of action for brands as most of them are free for use. On the other hand, making use of licensed images may be tricky as you might have to ask permission or to buy the license itself to have access to using it for your products.  Thankfully enough, simple and free photo-editing tools such as Canva, VSCO, and Adobe Photoshop Express that can spice things up even if you’re using stock photos. But of course, if you have the resources, the best case for you is to develop your own design team for your content. A brand manual can make it easier for you to deal with quality control while ensuring that the images and graphics used for content are in line with your brand’s message. Conclusion: Proper communication is the key to creating an effective digital marketing strategy. The effectiveness of a brand’s image is only as strong as the team behind it, that includes your graphic designers, marketing heads and social media managers who coordinate, execute and maintain the consistency of your brand’s look.  Curating a content strategy guide can be an effective solution to ensuring that you have your own personal rulebook in knowing how your followers want to engage with your content and how effective certain types of digital marketing strategies are to them. Train your team in how to research and develop content, with posts properly studied and analyzed to see whether they were effective or ineffective in reaching your success indicators. By keeping a close eye on how your followers respond to the type of content you produce, you’ll be able to cater what works for them by keeping them enthusiastic in looking forward to more content by engaging with your brand.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 7 Tips To Optimize Social Media Visuals For Customer Engagement appeared first on ResellerClub Blog.

How to Boost B2B Sales By Focusing on Customer Support

Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently. In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and query resolution. Consequently, B2B companies are rapidly adopting technologically advanced support systems such as live chat, social media, cobrowsing, etc. to offer their customers real-time support. Online community platforms and support pages are also becoming popular to provide customers with the answers they need, without reaching out to support, especially outside working hours. Importance of Customer Support for B2B Sales  For most B2B companies, products or services offered are more or less stable. Thus, when it comes to choosing between two brands offering the same product or service, the company that provides best and consistent customer support almost always wins. According to a survey, 70% of customers believe that the quality of support reflects how much an organization values them – which means that keeping your users’ waiting is a reflection of your indifference towards them.  In terms of sales and transactional value, 7 out of 10 U.S. consumers will spend more money to buy from a company that delivers great customer service. The opposite scenario is 51% of consumers will never buy from the company after one bad service experience. The message is clear, isn’t it? In an era where better customer experience means higher engagement and sales, offering better and consistent support to your customers across multiple touchpoints could be the key to trumping your competition in the market. Below, we share five tips or best practices that will help you optimise your customer support channels and boost your sales effectively. 4 Best Practices to Improve B2B Sales 1. Customize the support package All B2B buyers are not the same. Besides, the presence of multiple decision-makers in a single company makes it imperative to customize your support package as per your customers’ preferences. For example, if your target companies comprise young teams, you may benefit from integrating self-help options, such as AI-enabled chatbots that enable quick, as well as 24-hour customer support. Gartner points out that “By 2021, 15% of all customer service interactions will be completely handled by AI, an increase of 400% from 2017.”  2. Serve your niche segment Most businesses today work on wafer-thin margins and are continually looking for solutions to improve their operational efficiency. By establishing yourself as a thought leader in a particular niche, you can win the trust of businesses in that field, naturally inclining their purchase decision in your favor. One of the best ways to achieve this is by publishing thoughtful, research-backed, useful content on your website and other places, focused on resolving the key issues faced by your buyers.  If you are looking for inspiration, visit Hubspot to check out their fantastic blog with various ‘how to’ articles exemplifying the inbound marketing methodology.  Remember, there’s no point in being a jack of all trades and master of none. Instead, focus on a particular niche and establish yourself as a master! 3. Compete on “service quality” by defining Service Level Agreement A multi-level service level agreement or SLA could be the defining factor for your company by making customer service the heart of your organization. An SLA of this nature defines service quality, creating specific standards of service to be achieved by every department, including sales and marketing. A good SLA also standardizes the sales process, making each employee within a department understand his or her role better. 4. Investment in customer support tools Customer support technologies such as live chat can reduce the response time significantly while enabling you to connect to your users in real-time. By integrating live chat software on your website, you empower users to connect with you at the precise moment they need help on their purchase journey – leading to higher customer satisfaction and more sales. No wonder then that vendors that use live chat increase their chances of conversion by up to 3X as compared to businesses that don’t.  Enabling seamless live chat support across your website and mobile devices enable customers to reach out to you on-the-go, making it easier for them to purchase from you, which could be a key differentiator in the market. Here are some stats that highlight the importance of live chat in B2B: Reduce Costs: Live chat enables your support staff to engage more than one customer at a time, making it almost 50% cheaper than handling phone calls. Build Trust and loyalty: A study by Oracle found that 90% of customers feel confident about buying on a website when they see a live chat button and 63% of consumers are more likely to return to a website that offers live chat. Of course, only incorporating live chat software on your website isn’t enough. You need to train your support staff to use this feature optimally for best results. For example, your staff can ask for contact details at the start of any conversation to provide a more personalized experience. In case the chat user is not an existing customer, the staff can ask them whether they are interested in receiving news and promotional material from your company.  Live chat software may also provide demographic information about users, as well as, their recent browsing history, enabling sales agent to connect with them better. Here are some tips to empower your customer-facing team for best results: Have a ‘best-practices’ manual for the support team to reduce effort within workflows. Adopt a customer-centric business approach through focused recruitment programs and tools. Use performance analytics to determine best behaviors that click with clients. Provide digital assistants, such as chatbots, live chat, and co-browsing software to reduce workload, optimize costs, and gain relevant and useful insights. Integrate your Customer Relationship Management Software with Customer Support for Better Customer Experience Many businesses use customer relationship management (CRM) software, such as SugarCRM, Salesforce, and Microsoft Dynamics CRM to track data of individual clients. Such information helps the sales team understand customers better and offer more personalised services. However, most businesses use separate customer support software, and integrating their CRM system with customer support software can provide a much better customer experience. An integrated CRM system ensures consistent communication by creating a unified system that provides your agents with complete customer information across their sales journey. An integrated system also makes it easier to track and manage customer information as information from multiple teams (marketing, sales, and customer service) is stored in a single place. Talking about customer experience, an integrated CRM system not only leads to higher personalisation but also complete automation. With an integrated CRM, you can directly convert customer emails into tickets using a common email ID, send automated responses, create impactful email marketing campaigns, and save new data centrally. Conclusion The world of B2B is constantly changing. Today, customers are not only interested in knowing about your product or service. They also want to know how your product or service can solve their existing problems or help them meet their business goals effectively.  Thus, simply enumerating the benefits of your product will not take you anywhere. However, adding a personal touch to the sales process through targeted content and seamless omnichannel support can take your business a long way. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Boost B2B Sales By Focusing on Customer Support appeared first on ResellerClub Blog.

Gear up for Black Friday & Cyber Monday Sales: Up to 60% off on Web Hosting!

The Black Friday & Cyber Monday sales world-over are where millions of products are bought and sold! With brands offering the best prices, products from gadgets to toys to makeup to appliances are sold in seconds! It’s the right time to cash in on these deals and save big. We’re in on these sales too! Over the sale weekend, – Black Friday, Saturday, Sunday and Cyber Monday, ResellerClub will be offering the biggest discount of the year! We’re offering discounts of up to 60% on web hosting and servers! Historically, we’ve received an amazing response to these sales and we’re hoping for the same this year too. The Black Friday web hosting deals and Cyber Monday deals will be live from 28th November to 3rd December.  Notify ME Our teams, be it product, pricing, marketing, website experience, design teams have all been working round-the-clock to prepare for the sale weekend. We hope you make the most of these Black Friday hosting deals. Let’s jump right in to the details, then! Black Friday Hosting Deals As part of our Black Friday Hosting Deals, get up to 60% off on VPS hosting, Reseller Hosting and Shared Hosting! Take a look at the discounts: Additionally, get: Up to 50% off on WordPress Lite Up to 25% off on WordPress Security Suite Up to 60% off on Cloud hosting Notify ME If you’re a web professional, a small business or a budding entrepreneur, these deals are a fantastic way to buy your hosting at affordable rates without burning a hole in your pocket! Especially if you’re just starting out your online business (or blog), we encourage you to make the most of these offers. Not only can you buy hosting at absolutely affordable prices, we even offer a 30 day money-back guarantee if you’re unhappy with our services. Win-win! All our products are easily available at the click of a button in the comfort of your home or office. We offer a wide range of hosting products from various brands so you don’t need to look anywhere else! We’ve made sure to offer the highest discounts on our most-bought products so you can take advantage of our upcoming Black Friday Hosting sale. Mark your calendar, set a reminder so you don’t forget about the sale! We hope you make the most of these discounts! Notify ME .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Gear up for Black Friday & Cyber Monday Sales: Up to 60% off on Web Hosting! appeared first on ResellerClub Blog.

Domain Name System: Explained

Domain Name System (DNS) is a database framework that interprets a personal computer’s registered domain name into an IP address and vice versa. Network PCs use IP addresses to find and associate with one another, but IP locations can be hard for individuals to recall. For instance, on the web, it’s a lot simpler to remember the website www.abc.com than it is to recollect its relating IP address (257.101.177.77).  The DNS automatically converts the name we type into our web browsers to IP addresses of servers hosting that site. DNS also enables you to associate with another authorized PC or allow remote management by utilizing its easy to understand area name as opposed to its numerical IP address. On the other hand, Reverse DNS (rDNS) makes an interpretation of an IP address into a domain name.  Every organization that has a chain of computers has one server dealing with DNS inquiries called a domain server. It will hold all the IP addresses inside its system, in addition to the IP addresses of recently accessed PCs outside the system. DNS can be compared to a telephone directory where you find phone number using easy to remember names. How DNS Works DNS resolution involves a process similar to finding a house using the street address. Each device connected to the internet is given an IP address. When someone enters a query, the hostname is converted into an IP address to complete the query. This translation between a web address and machine-friendly address is crucial to for any webpage to load.  On the machine level, when a search query is initiated, the browser looks for information in a local cache. If the address is found, it will look for DNS server in the Local Area Network (LAN). If the DNS server in the LAN is found and receives the query, a result will be returned. If DNS server is not located, the local server will forward the query to DNS cache server provided by the internet service provider. The DNS cache servers contain temporary DNS records based on cached value acquired from authoritative DNS servers. An authoritative DNS server as the name suggests stores and provides a list of authoritative name servers for each of the top-level domains. The working of DNS is based on a hierarchy, and it is essential to further learn about these servers.  Types of DNS Servers DNS recursor – The DNS recursor server gets requests from client machines via apps like internet browsers. The recursor then makes additional requests to fulfil the customer’s DNS query. Think of it as a librarian that goes to find a particular book present somewhere in the library.  Root nameserver – This is the initial phase in deciphering comprehensible hostnames into the IP. Think of it as the index available in the library that gives you the shelf number based on the name of the book.  TLD nameserver – The TLD is the subsequent stage in the search for a particular IP, and it has the last segment of a hostname. The common TLD server are .com, .in, .org., etc.  Authoritative nameserver – This nameserver is the final halt in the inquiry. If the definitive name server approaches the mentioned record, it will restore the IP for the mentioned hostname back to the Recursor, which made the underlying query. What Is DNS Propagation If your IP address is similar to the street address used to find your house, what happens if you change your home address? What is the domain name server with the new IP address? Well, this is where DNS propagation gain relevance. In simple terms, DNS propagation is the time it takes for any changes made in the name server to come into effect.  When you change the nameservers for your domain or change the hosting provider, the ISP nodes across the world may take up to 72 hours to update their caches with the new DNS information of your domain. However, the time required to ensure a complete update of records across all nodes may differ. New information about the nameservers will not be propagated immediately, and some of your users may still be redirected to your old website. Each ISP node saves the cache to speed up the loading time, and you will have no other option but to wait until all the nodes are updated. You can bypass or minimize the DNS propagation by pointing your domain to the destination IP address using “A Record” on the side of the current DNS provider, setting the minimal TTL. After updating the “A Record” you can wait for an hour and then change the nameservers of your domain. This will ensure that your website will not have any downtime as both hosts will show the same new website.  DNS Security Extensions Given that DNS is vital for redirecting any query to your website, it is hardly surprising that hackers and bad actors will try to manipulate it. DNS inherently has no means of establishing whether the data is coming from authorized domains or has been tampered. This exposes the system to a lot of vulnerabilities and attacks such as DNS cache poisoning, DNS reflection attack, DNS amplification attack, etc. In a DNS cache poisoning attack, bad actors replace the valid IP address with a malicious IP address. So, virtually all the users reaching for the genuine site will be redirected to this new IP address. This new location could have an exact clone of the original site meant to steal crucial data such as personal information & banking information, or it could redirect to a website and malware would be downloaded on the local computer.  To address these serious concerns, DNS Security Extensions (DNSSEC) were put in place. DNSSEC is aimed at addressing the weaknesses in DNS and adding authentication to it, making the system more secure. DNSSEC uses cryptographic keys and digital signatures to enforce legitimate connections and accurate lookup data.  While DNSSEC can substantially reduce the vulnerabilities of DNS, administrative overhead, as well as time and cost, restrict its implementation. A better alternative for many organizations would be to opt for Cloud-based DNS. Similar to cloud web hosting, a cloud-based DNS ensures geographically diverse networks and DNS server infrastructure. It enables high availability, global performance,  scalability, stronger security, and better resource management. Do let us know your thoughts and if you have used cloud-based DNS in the comment section below.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Domain Name System: Explained appeared first on ResellerClub Blog.

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