Reseller Club Blog

Managed Cloud Hosting vs. Cloud Hosting

The decision to take your product or services online is a daunting task. Add the intricacies of hosting your website to it, and you have a complex problem on your hand. Everything from the hosting service to the content that will go on your site is unchartered territory for you. Each and every decision that you take during the course will have an impact on your business a few years down the line. While managed web hosting could be the best-suited solution, it is essential for you to understand the nitty-gritty of hosting solutions. Over the years, it has become evident that a faster loading website which is secure could substantially improve your sales leads as well as customer experience. There are no doubts about the fact that virtual hosting has a wide range of benefits than Shared Hosting or even Dedicated Server Hosting. You should thoroughly contemplate future business requirements and pros & cons of using any Cloud Hosting solution before finalizing any of the services. How Cloud Hosting Works Cloud Hosting is a network of virtual servers that tap into underlying networks of physical servers. Theoretically, a Cloud can be considered as a network with an infinite number of machines on the network. The resources required to operate your website are spread across several servers in the network located at different data centres. So, there is no physical server or physical entity that can be termed as a Cloud. Since the operations of your website do not depend on a particular server, there is practically no downtime. If there were a failure or overload on any server, the backup server would kick-in until the issue was resolved. This also means that scaling is extremely easy and any amount of surge in traffic will not hamper the performance of your website. This network of servers that your site uses is called Cloud. The servers on the network are remote but still in the safety of data centres. So, there is a negligible risk of on-site security threat to the servers. Services such as Dropbox or Google Docs are common examples of cloud-based services. Google.com has hundreds of servers on cloud ensuring that there is no downtime. I mean, try to remember last time you searched something on Google.com and got a 503-error! Why Cloud Hosting? It is evident from what we have already discussed that Cloud Hosting offers a wide array of benefits. One of the top benefits provided by Cloud Hosting providers is stability. Apart from these, Cloud Hosting also brings incredible speeds and performance. The data required to access your website is decentralised across several servers. This leads to your users accessing your website from multiple locations rather than just the one physical server resulting in better speeds. Better speeds ensure better performance of your site both in terms of operation and customer satisfaction. What is Managed Cloud Hosting? Managed Cloud Hosting solutions are the next revolution in Cloud Hosting technologies. It brings not only the benefits of the Cloud Hosting solutions, but also the expertise of engineers, system administrators, and other IT experts to efficiently run your entire IT operations. Essentially, the primary difference between managed hosting and Cloud Hosting is the resources and support available to you through a Managed Services provider. At the infrastructure level, you get architecture guidance, 24*7 communication, DNS management, database administration, system administration & operation, performance testing & tuning, and even developer support as well as training. Managed cloud services also bring DevOps automation tools, digital marketing platform, management of apps, application deployment, scaling, and lifecycle management. What Is Best For you? Managed Cloud Hosting solutions are ideal for anyone who is not an expert in web development. This is because unmanaged Cloud Hosting providers such as Microsoft or Amazon can offer Cloud Hosting solutions, but the job of managing all the hardware & software along with complex applications is your responsibility. This would mean that you have to hire all the experts including but not limited to cloud infrastructure, security, development, and other specialities. Using unmanaged Cloud Hosting will mean that you are inadvertently involved in maintenance. This tends to take away your focus from your core business as more time needs to be devoted to this. All the problems can be solved by selecting a managed Cloud Hosting service which will leave your time for what you do best – your core business. What We Have to Offer? Our Cloud Hosting solutions bring additional features such as data mirroring which ensures that your data is never lost due to hardware failures. The data is mirrored across multiple distinct devices on multiple drives and cabinets to ensure a seamless transition in the event of any hardware issues. You can also easily monitor your website performance with intuitive performance dashboard. By monitoring your website performance, you can provision for more resources to ensure that there is no downtime even with increased website visits. You also get a 24*7 reliable support which is ready to solve your problems within minutes. The speed of your website is improved by Varnish Cache that can improve the speeds up to 1,000%. There is a 99.9% uptime guarantee as a part of service agreement. Check out our hosting services and avail all the benefits of Cloud Hosting for your business.

New gTLD Report – February 2019

From ResellerClub celebrating 13 years to the Big Birthday Bash promo on the website, there were a plenty of reasons for the increase in the registrations of the new gTLDs in the month of February. Let’s dig in further to find out which new gTLDs made it to the top 15! While .ONLINE was able to move up a rank and secure the first spot, .XYZ made it to the top three with a 47% jump in its registrations. Registrations for .ICU climbed 23%, thus helping it grab a spot in the top 5. Here’s a peek into the trending new gTLDs for the month of February: New gTLD Report – February 2019 Infogram   *Registration Numbers Facilitated by ResellerClub .ONLINE: It was the promo price of $6.18 that prompted the registrations of this new gTLD to increase and grab a 17% share of the total new gTLDs registered. .ONLINE was able to secure the top spot in the list of trending new gTLDs during the month of February. It can thus be inferred that this Radix, new gTLD has been successful in boosting its registrations numbers month on month. .TOP: This new gTLD that was able to secure the second spot in the trending list of new gTLD, grabbed a 13% shared of the total registrations in the month of February. The promo price of $0.95 can also be credited with the growing number of registrations of this new gTLD in the global markets. .XYZ: .XYZ made a 47% leap in its registration numbers in the global markets., that helped this new gTLD to move up to the third spot during the month of February. .XYZ has consistently witnessed a rise in its registrations and was able to grab a 12% share of the total new gTLDs registered. .XYZ was running at a promo price of $0.95. .SITE: This new gTLD has undoubtedly been able to hold on to a spot for itself in the top 5 by grabbing an 8% share of the total new gTLDs registered in the month of February. .SITE was being sold at a promo price of $4.18 that also assisted in the spike of its registration numbers during February. .ICU: .ICU scored the fifth spot in the month of February with a 23% climb in its registration numbers. This new gTLD was not only witnessed a surge in its registrations in the global markets but was also able to move up a rank by grabbing a 7% share of the overall registrations. .ICU was running at a promo price of $0.68. While registrations for .FUN and .STORE saw a 30% and 11% spike in its numbers respectively, .BLOG the recent entrant in the top 15 was able to move up a rank with a 5% jump in its registration numbers during the month of February. Here’s a peek into the exciting domain promos we’ve got lined up for the month of March: Help your customer’s get their business online with a .SITE domain extension at just $4.18. Increase visibility of your customer’s business online with a .ICU at just $0.68. Get the domain extension .ONLINE at just $6.18 and help your customer’s business grow online. And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business Head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!  

WebPro Panel Part IV: Managing your Account Seamlessly

In our previous 3 posts of the WebPro Panel series, we introduced you to our new WebPro Panel, its features, easy order management, as well as, brand new customer management features for the web pros. Moving ahead, in this final post of the series, we will explore how you can manage your Reseller Account in the WebPro Panel. Account Management basically means managing your Reseller account viz. modifying your contact details, password, etc. as well as, customizing the URL of your customer’s panel. So without further ado, let us begin. Key Segments of Account Management There are 3 key segments when it comes to managing your account in the WebPro Panel. Changing your Account Details Changing your Contact Details Changing your Account Password Viewing and changing support pin Adding funds to your account Billing Section A: Changing your Account Details:  This comprises of three important things i.e changing your contact details, your account password and your support pin. Changing your Contact Details Your contact detail covers aspects like email address, contact number, postal address. Should at any point of time your contact number changes or your address both email and postal, you would want to modify them in your Reseller account as well. The ‘Contact Details’ page of your WebPro Panel allows you to change these easily. Let us see how Step I: Login to your WebPro Panel Step II: On the top right of the dashboard and you will see this icon Click on this and the following window appears. Click on the Profile and security tab. Step III: A new window opens where you can modify your details like email address and contact information. I: To modify your email address Click on the ‘Change’ button in the Contact Details page. After clicking on ‘Change’ a new window pops up. All you need to do is go to your original email address and enter the 6-digit code you receive in your inbox. This acts as security verification for your account and verifies the authenticity of the request. After your authenticity is verified, you can now change your email and click on the ‘Save’ button. II: Changing your Contact Details On the same window, if you want to change your ‘Contact Details’ go to the right-hand side and click on ‘Edit Profile’ A detailed page opens and here you can update all the contact details you wish to change, like phone number and business details. Once done, click on ‘Save’ on the top-right side. Changing your Account Password Account Security is comprised of your ‘Account Password’ and ‘Support Pin’. Step I: To change your Password, click on the ‘Change’ button beside the label ‘Account Password’ Step II: Enter your current Password and click on ‘Proceed’ Step III: Enter your new Password and Confirm it before clicking on the ‘Save’ buttonNote: For security purposes please ensure that your password length is between 9 to 16 characters and a combination of uppercase and lowercase letters, special characters, and numbers. Viewing and changing support pin Step I: To change your ‘Support Pin’ click on the ‘View/Change’ button beside “Support Pin” under “Account Security”. Step II: A new window pops up displaying your current 4-digit support pin Step III: If you wish to change the pin, click on this icon Step IV: Enter your new pin and click ‘Save’Note: Keep changing your support pin on a regular basis and avoid repetition and common pins. B. Adding funds to your account One of the important features of WebPro Panel is the ability to purchase on the go i.e without adding funds to your account. However, adding funds to your account can be useful especially when you wish to purchase a product quickly. In the new WebPro Panel, the payment gateways have been integrated into the WebPro Panel and this eases the process of adding funds to your account. Let us see the steps that are involved in adding funds to your account through the WebPro Panel. Step I: On the left vertical sliding bar, click on ‘Add Funds’ Step II: Adding the funds to your account: Enter the amount you would like to add to your wallet. The system automatically calculates and deducts any transaction fees and pending invoices from the amount you want to add to the wallet. In our case, there were no pending fees and invoices so the entire amount will get added. Checking the balance Under the section YOUR NEW WALLET BALANCE, you can now see the final balance that your wallet will have. This balance is a total of the previous wallet balance and the new amount that you will be adding to the account. Select the Payment Gateway Now, that you’ve checked how much balance will be added to your account, you need to add funds from the payment gateway to your account Depending on your preference you can choose to add funds to your account from either Visa/MasterCard or WebMoney Gateway. Select your preference and click on ‘Add Funds’ You will now be redirected to the Payment Gateway page where you can add the necessary details and proceed with the payment Once the transaction is successful, funds will be added to your account and you can proceed with purchasing your products. C: Billing Section The billing page can be viewed from the vertical slide bar on the left. The billing page displays all the transactions associated with your account and orders. The following activities can be performed on the billing page: You can view, print and download invoices, receipts, credit notes and debit notes Each transaction can be differentiated by means of a colour code Green indicates credit notes and receipts Blue indicates invoices Red indicates debit notes Conclusion: With this, we come to an end of understanding account management in the WebPro Panel. This was the final segment in our four post series on the WebPro Panel. If you are a reseller associated with us, you must have used the old panel and this series on the WebPro Panel hopefully shows you the careful improvements we have made to ensure that you continue having the best tools at your disposal to help your business effectively. The WebPro Panel is an easy, intuitive panel that allows you to manage your customers and orders with ease. The integration of payment gateways, the introduction of a hassle-free product purchase experience without adding funds, revamped order management and last but not the least, a brand new customer panel are all features that we feel will make your life that much easier and help you focus on what truly matters. If you haven’t read our previous posts and are wondering about the WebPro Panel and how it came to be, then you can read all about it here in the following blogs. WebPro Panel Part I: The Introduction WebPro Panel Part II – An all-new Order Management Experience WebPro Panel Part III – The Next Step – Managing your Customers Note: We haven’t migrated our customers to the new WebPro Panel, we’ll be upgrading our customer in phases. Do you have any comments or views on the WebPro Panel? If yes, do leave them in the comments box below. Also, if you have any topic suggestions, you can leave them in the comments section too. We’ll be back soon with another interesting post soon.

What is KVM VPS Server Technology?

Traditional hosting services are being widely replaced by technologies such as VPS Hosting and Cloud Hosting. The benefits they offer outweigh the minor cost implications involved in upgrading to these hosting technologies. So, what is a virtual private server? A Virtual Private Server (VPS) as the name suggests, is a perceived private server even though it is installed on a computer running multiple VPS. This single computer can host several such VPS servers without any of them hindering the performance of other servers on the same network. This virtualization is achieved by software called Hypervisor which segments the master hardware into smaller units. Each VPS is capable of running its own OS and will have dedicated resources irrespective of what other servers on the network are doing at any given moment. This ensures several benefits over Shared Hosting such as unrestricted root access, faster loading time, and privacy since VPS do not interact with other VPS on the same network. Selecting the right hosting for your company may have long-term ramifications for your business. So it is essential for you to decide wisely on the hosting that will be used by your company. Why Switch To VPS? Ideally, you should always host your website on a VPS since the cost of a private server can be substantially higher. With VPS you get better speeds and lower loading time which will not only delight your potential customer but will also help you in ranking better on search results. VPS will ensure better speeds even when you are getting higher traffic and more clicks. Downtime and 503-server errors portrait your company in a negative light which may hamper your business. With shared server or even OpenVZ VPS, the resources are divided leading to its scarcity if other participants are utilizing more of it. Another problem arising out of the shared servers is a privacy concern. If another website hosted on the same server is being attacked frequently, you will also get affected since you are on the same server. To be able to install a special operating system and gain full root access, VPS is absolutely the best option. Which VPS Is For Me? There are several VPS options available in the market today. The virtualization technologies differ in the features they offer. So, it is crucial for you to understand what are your needs and then look for the VPS. The top technologies offered by most hosting providers are Citrix Xen, OpenVZ, and KVM. Each technology comes with its fair share of ups and downs, but more on that later. The OpenVZ is a container-based virtualization Hypervisor for Linux meaning that you can only run Linux OS and no kernel-level modifications are possible. It can also be oversubscribed leaving you with lesser resources and slow speed. Citrix Xen or Xen eliminates all the problem faced with the OpenVZ. It is light hypervisor with a small footprint, it cannot be oversubscribed, and the host can run any OS. However, Redhat has removed support for Xen by default on Enterprise Linux 6, in favour of KVM. What is a KVM Server? KVM is an acronym for Kernel-based Virtual Machine which is a virtualization technology built into the standard Linux Kernel. KVM allows you to run the kernel on the root node making it possible to run other operating systems. KVM requires the hardware to run its own virtualization extensions, but this should not pose a problem given that most non-Atom Intel processors and AMD processors come with these extensions. The virtualization is attained with the help of a hypervisor. The KVM hypervisor is installed on the machine acting as the virtualization level of the system and enabling the host system to manage the guest virtual machines. The KVM virtualization technology is built into the standard Linux kernel which enables it to act as a hypervisor. The kernel will act as a second level hypervisor since the guest machine is packed with its own kernel. There are different types of hypervisor each catering to diverse requirements. KVM VPS gives you the complete autonomy to set the values for your resources based on the requirements of your application. It provides virtualization of only the existing system’s hardware resources. So, all the shared resources such as disk space, CPU time, and network IO will be fairly distributed by the hypervisor. For developers looking to use an older system as a virtual server, it will be interesting to know that KVM can run a 32-bit guest OS on a 64-bit host. However, given that KVM VPS hosting options are offered at affordable prices by hosting providers, it is certainly not worth the trouble. Additional Benefits with KVM VPS KVM VPS Hosting offers additional benefits than those offered by standard VPS Hosting providers. With ResellerClub KVM VPS Plan, you get dedicated IP, Neustar’s DDoS Protection, Top notch network built with Tier 1 ISPs, rDNS support, Multiple locations, CentOS 6 / CentOS 7 / Ubuntu 16.04 / Fedora 23 / Debian 8, Plesk Onyx, WHMCS, Tier IV Data Centre, and More. It comes with a near-instant provisioning feature which will allow you to set up a server within minutes. Our VPS Server comes with a free SSD storage which reduces the risk of mechanical failures when compared with HDD. You also get robust infrastructure that ensures uninterrupted operations with 99.99% uptime. The data centres are protected with the best HVAC architecture and cutting-edge networking switches. How To Select Best KVM VPS? There are hundreds of hosting providers available across the internet. So, it is paramount to understand some crucial elements that you should seek before zeroing on any service provider. Live customer support will be an absolute necessity since you would be opting for new hosting. A problem can arise at any moment, so a 24*7 customer support is a must. The hosting provider should be reliable and capable of delivering robust performance. Finally, compare the costing of plans offered by different hosting providers. While cost should not be the determining factor, but it is still vital to opt for plans that help you save money over the long run.

WebPro Panel Part III – The Next Step – Managing your Customers

In our previous post of the WebPro Panel Series, we covered the features of the revamped order management experience, right from purchasing an order, managing it to renewing it. In this third post of the series, we introduce you to our all-new Customer Panel – a panel that gives your customers the freedom to manage their own orders. Further, we will see how you can manage customers, assign orders to them and manage their panel from your WebPro Panel account. For your benefit, we will divide Customer Management into two sections: Managing your Customers Customizing the Customer Panel Managing your Customers In order to manage your customer, you first need to add customer accounts to your WebPro Panel. So without further ado, let us begin understanding how you can manage your customer. Creating a Customer Account If you want to create a new customer account then on the same dashboard, click on ‘ + Create Customer’. A new window opens where you fill in the customer details both personal and business and click on ‘Create Account’. Viewing your Customers Knowing how many customers there are is important when it comes to managing them with ease. To see how many customers you have, click on the ‘Customers’ tab in the vertical slide bar and a list of all the customers is displayed on the Dashboard.There are separate tabs for ‘Suspended’, ‘Active’ and ‘Inactive’ customers. In our panel, we only have ‘Active’ customers. Managing Your Customers You can easily manage your customers by clicking on the customer name which opens up their profile page and displays the following information: Customer contact information Account security information Orders associated with the customer account and their status Latest Activity which includes transactions and actions performed by the customer Image #04 Depending on the actions you need to perform, click on the following links: For modifying the business details of a customer account, click on the edit icon highlighted on the dashboard in yellow in image #04 above For modifying the account details, go the ‘Account Security’ section and click on ‘Change’/ or ‘View/Change’ depending on the information you want to change. This is highlighted in purple in image #04 above To suspend a customer account click on the icon highlighted in blue in image #04 above. Post clicking that a window pops up, asking you what you want to suspend. Select what you want to suspend and click on ‘Suspend Customer’ If you want to unsuspend a customer, go to the ‘Customers’ section in your dashboard and click on the ‘Suspended’ tab. Here click on the ‘Customer Name’ you want to unsuspend. A new window opens with a display message and the ‘Unsuspend’ button, click on this. A pop up is displayed confirming if you want to unsuspend the customer here click on ‘Unsuspend Customer’. You have successfully unsuspended your customer. Should you want to delete a customer account permanently, click on the icon highlighted in red in image #04 above. A new window then pops up and asks if you want to ‘Delete <Customer Name>’. Note: The deletion action is irreversible, a customer account once deleted can’t be restored. Now that we’re done with managing the Customer Account. Let us move on to the next section of seeing how a customer can purchase and manage their orders. In the same customer dashboard, you as a WebPro can purchase orders for your customer. These orders are then visible on the right-hand side of the dashboard along with the Activity Stream of purchased orders labelled under ‘Latest Activity’. The customer can perform the same actions you can perform on orders from their Customer Panel. To access the Customer Panel from your (WebPro) dashboard, click on the icon highlighted in green in the screenshot above. This will take you to the customer panel that is similar to your dashboard. Note: The customer can log into their panel using their credentials and manage their orders. Now that we’ve seen how to manage our customer orders and the panel, let us move onto customizing our customer panel. Customizing the Customer Panel When customers log into their account or receive automated emails it is important that they know the brand they are associated with. Customizing the customer panel assures that every customer carries your brand. Let us see how you can customer the customer panel from your WebPro Panel account. Note: Customizing can only be done from the Reseller Account and not the Customer Account. Adding a Logo A logo is a visual representation of your brand and adding it to your customer panel helps you brand your business better. Follow these simple steps to add your business logo to your customer panel. Step I: Click on the ‘Settings’ tab in the sliding vertical bar on left. Step II: In ‘Your Branding Settings’ tab go to ‘Add Your Logo’. Here, click on ‘Change Your Logo’. Note: Depending on whether you have a rectangular logo or a square it is recommended you follow the pixel size mentioned. And you have changed the logo of your Customer Panel. The logo is visible on the top left corner of the customer panel. (screenshot at the end of the post) Customizing the URL The second most important thing of the customer panel URL is the URL your customers see when they log in to their panel. The URL is by default your Reseller Account Name and Web Pro ID. This URL helps in branding your company name or brand name, and hence should ideally be changed to represent these. You can change this URL anytime you want. To change follow these steps: Step I: Click on the ‘Settings’ tab in the sliding vertical bar on left. In ‘Your Branding Settings’ tab go to ‘Customer Panel URL’. Here click on ‘Change the prefix of this URL’ Step II: Change your URL and click on ‘Save URL’ Your updated Customer Panel looks like this: Conclusion: With this, we come to an end of customer management in the WebPro Panel. If you are a reseller associated with us, you can now easily add and manage your customer accounts and their orders on the go. Moreover, you can now even give them the means to manage their own orders with a custom-branded panel. If you haven’t read our previous posts and are wondering about the WebPro Panel and how it came to be, then you can read all about it here. Do you have any comments? If yes, do leave them in the comments box below. I’ll see you soon with the final segment of the WebPro Panel. Until next time!  

Difference between VPS Hosting and Dedicated Hosting

  If you are a fast-growing online business, then choosing the right hosting determines how well your huge pool of data can be stored and more importantly kept secured. VPS Hosting and Dedicated Hosting are two types of hosting that you, as an established company, can switch to. But before we plunge into which hosting is best suited for your business and the differences between VPS vs Dedicated Hosting let us first see what each technology is: Dedicated Hosting: Dedicated Hosting is a physical hosting platform where your resources are dedicated solely for your website alone. Dedicated Hosting comes with certain hardware specifications depending on the type of website you have. However, Dedicated Hosting can be configured to suit your website’s business needs. VPS Hosting: VPS (Virtual Private Server) Hosting is a combination of two hosting models viz. Dedicated Hosting and Shared Hosting. VPS Hosting can be visualised as one physical server compartmentalized into several smaller servers, each having their own private space. VPS Hosting vs Dedicated Server Hosting:   VPS Hosting  Dedicated Hosting VPS Hosting offers easy scalability of your resources and plans depending on your traffic spike without you needing to change the service provider Once your website has evolved and grown significantly in terms of traffic chances are you will outgrow your VPS plans. At this time, Dedicated Hosting caters to your site’s needs. VPS Hosting can be used by small or mid-sized companies or companies which may not have very high traffic and capital. On the other hand, typically large organisations use Dedicated Hosting as they might have voluminous data, as well as, receive a very large amount of traffic. VPS Hosting is relatively economical and cheaper as the physical storage is shared amongst other websites hosted on the same server. Dedicated Hosting requires an exclusive physical set up and requires infrastructure cost, dedicated employee cost, etc. Hence, it is relatively more costly. VPS Hosting is more secure compared to other shared hosting options that divide their space among multiple clients, as servers in VPS runs in an isolated environment. Dedicated Hosting is considered to be the most secure hosting as there is only one client on the server. Advantages of VPS Hosting With VPS Hosting your server is divided into several smaller servers. These individual servers have their own resources, complete root access and SSD storage which boosts your performance tremendously. Even though VPS Hosting is expensive compared to Shared Hosting it is perfect for a website that wants features of Dedicated Hosting but on a smaller scale and a cheaper rate. It is the middle ground between Shared and Dedicated Hosting. With VPS Hosting even though your server space is divided you get independent resources like CPU, RAM, OS and Disk Space. In fact, with ResellerClub VPS Hosting, you get a Web Host Manager (WHM) software that helps you in creating multiple user accounts that can be used for reselling. Advantages of Dedicated Hosting With Dedicated Hosting, you get the entire physical server with complete root access and hence can customize your hosting plans as per your website’s needs. If you are technically sound you can choose to manage the server yourself or can go with the Managed Dedicated Hosting. Dedicated Hosting offers powerful server instances for heavy computing needs, improving performance and also, minimizing data loss with the help of RAID ensuring maximum redundancy. In Dedicated Hosting, as you are the only client on a server you have complete control of your hosting environment. Conclusion The decision of choosing VPS Hosting vs Dedicated Hosting lies solely on what kind of business do you run. If you’re a small to mid-sized firm and expect a heavy inflow of traffic then upgrading to VPS Hosting is the best option. However, if along with heavy traffic your data is sensitive and yours is a large firm then Dedicated Hosting is the best choice. In the end, both the hosting options are good, it all depends on your website’s requirements which is best suited for you. If you are a growing business and want to know more about which web hosting suits you perfectly, check out the video below. If you have any suggestions or questions, feel free to post them in the comments section below!

Integrating your CRM with Business Email

Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need to take care of. You need to manage schedules, calendar, contacts, notes etc. as the success of your business depends on the opportunities taken and the ones missed. Talking about success, small-medium sized businesses usually take the help of a CRM (Customer Relationship Management) tool for analyzing customer interaction through a series of processes in order to predict their behaviour thus, improving the relationship with the customer. However, it might strike you, how and why are we talking about email application and CRM in the same article together? Are they somehow linked? If yes, can we integrate them and what are the advantages of doing so? In this article, we’ll be covering if a CRM can be integrated with email, the advantages of doing so and how to go about it. Why Integrate? The success of your business primarily depends on how well you market and sell your products. But more than that it is the coordination between your marketing and sales teams that determines the final outcome. Email marketing applications aid you to strategize and analyze your email campaigns in terms of open-rate, click through rate, etc. In fact, if you send your email through a business email address as opposed to a free service viz. @gmail.com/@yahoo.com etc. the advantages to your business are proved to be more and this directly impacts your email open-rate. However, does this give you the conversion rate? Most likely not, that means you neither have a value for your conversion nor are you able to measure your Return on Investment (ROI). The worst-case scenario would be you end up spending a lot of money on marketing activities that would negatively affect your business revenue. Collaborating email marketing and CRM applications can prove to be effective in enhancing your business as it helps you measure your ROI. Let us see a few more advantages this union has to offer: Targeted Emails Personalized emails always guarantee more attention than emails sent to many customers at once.For example, let us imagine you run a web designing business. Now, if a customer signs up with you for the first time you don’t directly email them a list of all your services that you provide. On the contrary, you send them a welcome email that talks about your services. Given a few days, if the customer doesn’t purchase any product you send them another mail highlighting the products that would help them to start their business – which in our case would be a domain name. You don’t directly jump into products like themes and plugins etc. instead you offer to guide them depending on their customer journey. What you are doing here, is segregating your customers based on the category they fall in such as are they new or have they already made a purchase etc? This process of understanding and targeting a customer is known as Customer Lifecycle Management (CLM). Your CRM is like a repository with all the relevant data about a customer and this is what helps the sales and the marketing teams connect with customers so that the CLM is planned effectively. As a marketer, you can now segregate your customers based on any criteria like type of products purchased, the frequency of purchase, services browsed etc. all gathered from your CRM and design your email campaign. Targeted emails thus, tend to improve the customer conversion rate, as well as, increase customer engagement. Scheduling and Analyzing Emails With CRM you have a centralized database with all your customer information therefore, automating your emails is simple. You can automate your email process for a standard response to a support ticket or a follow-up on a customer who had contacted you earlier. This helps you save a lot of time, as well as, keeps your customers happy with timely responses.For instance, if a customer emails the marketing vertical instead of support, then they can respond to the customer’s email, saying that they would be transferring the case to the support. And instead of you (the marketing individual) raising a ticket in a CRM by logging into the account, you can raise a ticket from your email and it would automatically be updated in the CRM, thereby making follow-ups easy. The time thus saved can be invested in analyzing your emails, generating more leads and, improvising your sales processes and marketing campaigns. Centralized Records for Support If you provide support 24*7, then it is very likely that your customers might contact you at any point of time for anything and everything. As seen in the above point, scheduling an auto-response email is a simple way to keep your customer happy. It is equally important that their queries not get lost.Integrating your CRM and email ensures this as you are able to create support tickets from your email directly. This way the customer’s ticket gets raised directly in the CRM and the IT/Support team can assist them with their queries immediately. In fact, since the ticket is created in the CRM system, the possibility of it being lost or forgotten reduces to a great extent. Thus, increasing productivity and improving customer experience. How to integrate your email with CRM? There are different CRM tools available and depending on the tool you have you can integrate your business email with it. Here we’re explaining how you can add your email to Zoho a popular CRM. Step 1: Log in to Zoho CRM. Step 2: Go to Settings > Setup > Channels > Email > POP (Zoho Mail) Step 3: In the Zoho Mail Add-on Page, click on ‘Configure Now’. Next, click on ‘Add Mail Account’ link (add the email account you wish to link) Step 4: The POP3 Settings page opens, here click on ‘Add POP3 Account’ and fill in all the necessary details.   Step 5: After filling in the details, click on ‘Create Account’ Step 6: Now go back to the Zoho Mail Add-on page. Here click on ‘+Add New Mailbox’ or if you already added an email, directly select from the dropdown (All the emails added via POP3 Account will be in the list) Step 7: Select the email address you wish to use to send email from. We have added a business email id as opposed to a regular Gmail id (you can add a Gmail id too) Step 8: Lastly, select if you wish your email to be visible to others. Depending on the purpose of the email campaign you can select the Email Sharing Permission Step 9: Should you want to list all the customer emails in one single folder, go to Advanced Settings, click the Consolidate all my customers’ emails in a single place inside Zoho mail checkbox Step 10: Click Save. You have successfully integrated your business email with Zoho CRM We at ResellerClub offer Business Email packages for your business which you can then integrate with your choice of CRM. So have you integrated your email and CRM? If yes, do let us know how it has helped you in the comments section below. If you have any suggestion, feel free to reach out to us and we’ll be happy to listen.

What is VPS Hosting: A Comprehensive Guide To Understanding Virtual Servers

The internet is a vast, constantly expanding space that has room for anyone and everyone. You have small-to-medium websites with a low volume of traffic and a simple layout and you have more complex websites that do a lot more. Carving a space for yourself in this seemingly endless mass of websites can often seem intimidating, but with the right tools, you can create a spot for yourself. That’s where VPS hosting comes in. Let us paint a picture: when you’re setting up a website, one of the main questions to ask is – what kind of server will I choose to host my website? It’s one of the most basic and vital facts: to create a website online you need to have your website files on a server. However, this can be a difficult and expensive exercise. When it comes to website hosting services, you’ll have plenty of options. We’ve listed a few below: Shared Hosting Cloud-based Hosting Dedicated Web Server WordPress Hosting And many others. Each of these options caters to a different need. In this blog, we’ll be breaking down one specific type of server: VPS. What is VPS Hosting? To begin with, VPS stands for Virtual Private Server. This is essentially a server within a server. You have one physical server, which hosts multiple virtual servers. Each of these virtual servers remains separate, giving you autonomy over the space you have rented. Each VPS runs its own operating system, regardless of the others in the same physical server. It may be hosting multiple websites, but as far as you’re concerned, it’s all yours. How does VPS hosting work? In a shared space, like VPS, it’s hard to imagine how multiple servers operate independently. And yet this is completely possible thanks to virtualization software, known as the hypervisor. This software segments a single physical server into multiple virtual servers and keeps each of them separated from the rest. As a result, you now have access to what is, called a Virtual Machine (VM). Each of these virtual machines runs a complete OS and is restricted to a portion of the physical server. While multiple tenants share VMs on the same server, they are restricted from interacting with each other. This allows for perfect privacy, even with multiple users. Why not Shared or Dedicated Hosting? As we’ve mentioned previously, you have the freedom to choose the server that suits you best. VPS has some commonalities with Shared and Dedicated hosting, and that is what sets it apart from the rest. Shared: To begin with, both VPS and Shared Hosting host multiple tenants on a single server. However, there is one key difference: In Shared Hosting, the resources are spread equally between all users. As a result, the bandwidth for users of Shared Hosting will fluctuate based on need and you won’t be able to control the bandwidth you receive. On the other hand, VPS is a more customised option – you can select a plan and provider that gives you access to the maximum amount of RAM, server space and bandwidth. From the first step, VPS puts the reins in your hands. Dedicated: True to its name, a dedicated server is entirely yours to utilize. This is usually an option for those with a high volume of traffic or those who choose to customise their website in a specific way. However, it’s an expensive choice that might not be right for you if you’re just starting out or if your requirements aren’t too advanced. VPS offers you the same luxury of privacy and dedicated resources with a small space to rent. It offers you one piece of the whole server which is exclusively yours. What are the advantages of VPS? When you’re choosing a server, there are many things to consider – chief among them is the benefits of each. Here, we’re going to tell you why you should consider VPS for your website. If you’re feeling the need for some breathing room but can’t afford a dedicated server (where 100 per cent of the servers’ resources are dedicated to your website), VPS is the perfect compromise. However, the advantages don’t end there, and we’ll tell you why: Flexibility: In a shared server, you don’t have too much room to control or customise. With VPS you can choose the hardware and software configurations and run the applications you need, such as Apache, PHP and others. Affordable: If you’re working with restricted budgets and high traffic, VPS will fit the bill. The hosting company can divvy up the cost of operating and maintaining the server between all tenants that are operating on a given server. This will significantly reduce your monthly rental amount. Privacy: When you don’t share your OS with another, no one else has access to your stored website files. Security: Compared to Shared Hosting, VPS is far more secure. Due to the fact that your server remains separate, your files will be unsullied by others’ mistakes and vice versa. Also, your resources will remain unaffected by their usage – your website will be just as accessible. Root Access: Because your VPS acts as a mini-server in its own right, you’ll get root access. What is that? Root access is basically the option of modifying the software code on a device or installing another software – changes that a hosting provider wouldn’t allow normally on shared hosting. So, with the VPS, you can configure and install your own software and (as mentioned previously) run your own applications. It comes down to basic reasons: If your business is growing and receiving more traffic, it is time to move to a more controlled setting like VPS. VPS ensures that your website continues to run smoothly, regardless of what is happening elsewhere on the server. It also protects your data from multiple sites, giving you a secure piece of virtual real estate to build a website on.   What should you factor in before choosing VPS Hosting? Now that you’ve decided to go ahead with VPS hosting, there’s another set of questions to answer and they all circle around the same questions; how to manage VPS Hosting? What type of hosting to choose? Windows VPS Hosting or Linux VPS Hosting? Which environment to choose? What is Linux VPS Hosting? And what is Windows VPS Hosting? These questions are important when you have to use a certain application that is required by you. Applications like WordPress, Perl, Python, etc. are supported by Linux as Windows Hosting doesn’t support these. Few server-side applications that are written in .NET., ASP, ASP.NET, MySQL, PHP, etc. will require Windows Hosting whereas programming languages like MySQL and PHP are commonly used on Linux. Do you have a dedicated resource – one person – to manage the server? Or would you prefer a managed hosting solution, which includes server management in the service? Can your server grow with your needs? This question is particularly vital if your bandwidth needs to change or your business is scaling up. Will you go for cloud-based data or VPS or stick to more conventional servers? Note: Cloud-based hosting is both flexible and scalable, whereas traditional servers are more limited. However, the choice remains yours. Support: Even with all these factors considered and chosen, things can go awry. Therefore, you’ll need customer service, which will reduce the risk of valuable uptime, while fixing a problem. The final factor is the price. Almost all hosting services offer storage, RAM, a specific data transfer speed, IP addresses and the link for a fixed cost. This is usually on a monthly basis. Choose a plan that fits your budget and offers you the flexibility you need. So, there you have it, we’ve put together a comprehensive guide to understanding VPS Hosting and whether it is the right choice for you. If you’re looking for more information, you can browse through our blog.  

WebPro Panel Part II – An all-new Order Management Experience

In our first post of the WebPro Panel series, we introduced you to our newly launched WebPro Panel, gave you an overview of its features and showed you some of the visual elements that the panel brings. Moving ahead, in this post, we will talk about how we have reimagined order management and introduced some nifty new features that will elevate your experience. We’ll cover how we’ve made the purchase experience more seamless, simplified the order views with quick access to the most frequently used settings and created a more refined renewal experience in the WebPro Panel. So what does the new panel offer the Resellers in terms of Order Management? Buy products more quickly and with fewer hassles, with the ability to purchase without adding funds to your account i.e you can now directly make payments online at the time of purchase Improved Management Options with quick access to all the settings that you use most frequently and dedicated views for your most recent orders and your expiring orders A universal search bar to search through your account and help you find your orders and customers quickly Key Sections of Order Management In order to provide you with a more holistic view on how the Order Management experience has evolved, we’ll take you through the following in detail Purchasing an Order Managing and troubleshooting your orders Renewing your orders I.          Purchasing an Order: Note: The basic process for purchasing a product has undergone a drastic change with the introduction of the ‘Pay Online’ option. Let us begin by purchasing a product. Login to your Control Panel i.e the WebPro Panel Go the vertical sliding bar on the left and Click on the ‘Buy’ button You will be taken to the ‘Express Cart’ where you can find your product and make a purchase Choose the product from the Select Product drop down Enter Customer Details Pay either using your pre-added funds via the ‘Pay with Wallet’ option or Pay without adding funds to your account using the ‘Pay Online’ option You have now successfully placed an order II.          Managing and troubleshooting your orders Now that your order is placed, let us take a look at how you can manage it. Say, for example, you have multiple orders, each purchased at a different time period and for a varied duration. Managing them can be a hassle. It is with this in mind that the new WebPro Panel aims to simplify the process of managing orders. Let us see, the key features of the WebPro Panel to aid you in order management: Searching for your Orders: With the all-new WebPro Panel, you can now directly search orders from the Search Bar on the home page. Moreover, the search bar displays the last 5 orders searched, so you save a considerable amount of time should you want to see a recently searched order Apart from this, you can directly go the ‘Order’ section from the vertical slide bar to see a list of all orders The new Order feature includes the following tabs for quick access of the user viz. All (this tab lists all the orders), Expiring In 30 Days, Expired and Set To Auto Renewal Additionally, you can even ‘Download’ the list of all the orders in their respective tabs. The file gets download as a .CSV file on your machine All Settings Under One Roof: Say you wish to modify the following: manage your web hosting’, as well as, change the domain name associated with a particular hosting. With WebPro Panel, you will find all these under one roof. Click on a particular order from the Order Page A new page opens where you can glance at all the settings related to your order Select the required option and make change If you have more than one product associated with a particular domain, it is now displayed on horizontal tabs so you can quickly jump to that product within the page. For instance, the domain name ‘perfumeandmore.co.in’ has two products associated with it – Multi Domain Linux Hosting and Business Email. Currently, the Multi Domain Linux Hosting tab is selected and hence, all the functions/settings related to it are displayed. Power Bars for Hosting Management Another new feature is the ‘Power Bars’ for simplified hosting management. This is placed in the same section as that of Settings and is available with all the Hosting products. For example, you can easily Stop/Restart your server, even manage add-ons, etc. Quick Actions Depending on the type of order, there are different actions that can be performed quickly after clicking the order on the Home page. Quick Actions that can be performed are listed beside the order on the right-hand side. The below image shows some of the Quick Actions based on the order. Here is a tabular representation of the ‘Type of Order’ and the respective ‘Quick Actions’. Type of Order                                       Quick Actions Domain Registration Orders Edit Name Servers Privacy Protection Edit Contact Details Hosting Orders Accessing cPanel/Plesk / WHM Manage cPanel/Plesk Email Add a domain name View Name Server Details (Linux Hosting)     View /Edit Admin Details (Windows Hosting) Manage Add-ons (VPS/KVM VPS) Dedicated Servers Server Management  (Dedicated and Managed Servers) View RDP Details (Windows). – Email Orders Setting up Email Account Manage Email Accounts – SSL Certificates Install Certificate. View Certificate Details. – Activity Stream Now that you’ve learnt how to perform various actions on your orders, here is a new feature to help you keep a track of all these actions using the activity stream from the time you purchased the product. You can view the activity stream on the right-hand side of your Order page labelled as Latest Activity. In the image below, it lists the last 2 activities performed on a product. Click on ‘View All’ to list all the activities for the domain name from the time of its registration III.          Renewing your orders Now that we’ve seen how to purchase and manage orders let us now cover the renewal part of the purchased orders. You can renew your orders manually or by setting them up for auto-renewal in a hassle-free manner in the WebPro Panel. Manually Renewing Orders Now you can stay up-to-date and never miss a renewal with a refined and dedicated view for all your orders which will expire in the next 30 days. If you’re in the habit of manually renewing your orders you can now keep a check on ‘Expiring in 30 days’ tab. This tab displays products that are set to expire within the next 30 days. Depending on the product you wish to renew, you can click on it and the Settings page opens. Here you can renew it manually by clicking on the ‘Renew’ button on the right-hand side of the order name. Should you either forget to renew/ do not wish to renew your products, all your expired products will be moved to the ‘Expired’ tab. Currently, in our panel, we do not have any expired orders. Managing Auto Renewal for Orders It might happen that you might miss out on renewing your orders and they might expire. For example, if a domain name that has expired, chances are it may or may not be available post-expiry. To avoid this, auto-renewal comes in handy. In the WebPro Panel, it is fairly simple to renew an order automatically. Prior to enabling the Auto-Renew feature from your control panel, you need to have a payment method associated with your account. Should there be no payment method linked with the account or you delete your card details, auto-renewal will fail. Note: Only orders that are ‘Set to Auto Renewal’ will be enabled for Auto-Renewal. Follow the steps below to enable auto-renew for your purchased products. After you add products to your account, they are visible under the ‘Orders’ dashboard, with none set to auto-renew as seen in the image below To enable or disable auto-renew, use the toggle button associated with a particular order You can see all the orders that are set to auto-renew under the tab ‘Set to Auto Renewal’Note: You can even see the orders for which auto-renewal has failed by clicking Failed Auto-Renewals. This option is visible only if there are any failed orders. In our dashboard, we currently do not have any failed orders. With this, we come to an end of order management in the WebPro Panel. If you are a reseller associated with us, you must have noticed the difference between our previous control panel and the new WebPro Panel – the process of purchasing products without adding funds to the account, as well as, accessing and managing your orders, are all made easy in the WebPro Panel. Do you have any comments? If yes, do leave them in the comments box below. I’ll see you soon with another segment of the WebPro Panel. Until next time!

All You Need to Know About Linux Reseller Hosting

Behind every great website we click on or engage with, there is a server providing the resources, bandwidth and space to keep it running smoothly and efficiently. Web hosting has truly changed the way websites work – and this is especially true of Reseller Hosting, which has allowed many websites their share of valuable space online. In this article, we take it one step further to discuss, how Reseller Hosting works – especially when it comes to Linux. But first, let’s address the basics: What is Reseller Hosting? Say you have bought web hosting services from a parent web hosting firm, and you feel like you can rent these resources to other end users or interested parties. That’s Reseller Hosting, where you essentially resell the leased-out resources like disk space, bandwidth, RAM, CPU and make a neat profit. You will basically host third-party websites in the allocated space. So far, so good. We’ve discussed “what is Reseller Hosting” now let’s talk about the “how to start Reseller Hosting business”. How to Start Reseller Hosting Business Setting up a Reseller Hosting business is extremely beneficial – a physical server can host multiple reseller accounts. You will have to pay for initial costs while setting up a business, but once you get started your business will continue to grow and you can even make a healthy profit from it. So, let’s get you started. First, choose the platform of the web server. You’ll need to dive into the mind of your customer to decide what kind of features they would like. Once you’ve determined the cost, you can buy a hosting package that fits in your budget and simultaneously serves the need of the customers you want to attract. Next, create a website that markets your Reseller Hosting business (make sure to invest time and money on this step. The website, is, after all, the face of your business). Before you sign up customers, determine the price of the service. Do a comparative study of the market and base your price on it – you could either offer a lower price or give your customers more features than your competitors. Create plans if your customers differ in terms of requirements – you could go with the standard silver, gold and platinum packages to start with. Once you have a set of customers, distribute the package amongst them, based on their requirements. Set up a payment plan and make sure your customers adhere to it. A great way to ensure customer loyalty is to make sure you provide steady customer support. This will let your customer know that your business is more than just monthly payments. Providing them with the support they need will ensure long-term relationships with them, which will only help your business grow. You can check out a few more pointers and the checklist in this blog here. Linux Reseller Hosting We may be stating the obvious here, but web hosting is a dynamic and varied field – you have different choices for different requirements. In the reseller category, there are 2 popular options: Linux Reseller Hosting and Windows Reseller Hosting. Though similar in many ways, they each come with distinct advantages. Each operating system guarantees fantastic uptime – meaning your website will stay online day and night. But what does Linux offer you, specifically? First, let’s tackle the question – what is Linux Reseller Hosting? If you’re using a Reseller Hosting service, the operating system is key. This is one of the first decisions you’ll make – Windows or Linux. Why Linux? As we’ve mentioned earlier, the Linux OS offers optimal speed and performance. Furthermore, Linux is compatible with MySQL and PHP. Also, the hardware and software used in Linux Reseller Hosting has proven to be dependable. Sounds good? Well, it gets better. A Linux Reseller Hosting service comes with a plethora of benefits, which we’ve listed below. Take a look at how Reseller Hosting works, when it comes to Linux, and what you can get out of it. Security: Stepping into the big, bad online world can open you up to a security breach. Hackers can attack your website and steal valuable data like personal and financial information. You need to understand what kind of attacks might come your way and how your hosting provider is going to combat them. The Linux reseller service offers some of the most reliable and secure defences on the market. Also, if your website uses a scripting language like PHP then Linux is ideal. Customisation and Control: If you’re looking to customise your site or have admin access then Linux is the choice for you. Although both Linux and Windows offer you customization options, Linux boasts of more features. This is ideal for admins or developers who are looking for more control. For instance, a tool like cPanel, which you will get when you buy Linux Hosting, will help you manage your website. It can help with the maintenance of your site, manage disk-space and make regular backups without the assistance of a trained administrator. As a web hosting service provider, it’s a cost-effective solution! This icon-based control panel provides you with all the features you need to set up a website. It allows you to install the applications you want or the software you choose, with just a few clicks. You can manage multiple domains, create multiple databases for your website and create new email accounts for your business purposes. Cost-Effective: Many entrepreneurs today are equipped with great ideas and a fiery spirit. However, the lack of capital can often sink or silence an idea. Setting up your website hosting business with Linux Reseller Hosting is a more economical option. Unlike other Operating Systems, with Linux, you won’t need a large amount of funds to set up and operate Linux. It is an open source Operating System. Compatibility: The online customer is virtually drowning in the mass of websites available these days. To really register, and make a niche for yourself, you need to be varied and different. This is where applications come in. With Linux, you can use a wide variety of apps like WordPress and Joomla and boost your website with blogs, e-commerce and various other features. Thanks to its open-sourced nature, Linux allows you to install more applications and its high compatibility factor ensures that these apps will run smoothly. Stability: Reseller Hosting services are popular due to the stability they provide their end customers. Linux is a top-rated operating system when it comes to stability. Because Linux is open source (the gift that keeps giving) it can adapt easily to any kind of environment and can be both developed and updated frequently. Support: Web developers working with Linux get tremendous support from the global Linux community. If you’ve got a bug, or are adding new functionalities or modifying apps, you can reach out to the community for help, solutions or ideas. Multitasking: Linux optimises on disk space while giving you optimum performance. This means that you can run multiple applications at the same time, without having to stop one of them. As you can see, the benefits of a Linux Reseller Hosting system are substantial. Are you ready to make your choice now?

How eCommerce Marketers Use Storytelling in Their Social Media Branding Strategies

To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love with it and ultimately, convert into loyal customers. So avoiding storytelling is a risky strategy because up to 92 per cent of customers want brands to make their marketing materials feel like a story, according to the Digital Marketing Institute. Since social media is extremely popular, connecting with customers and sharing stories via this channel makes perfect sense. But with thousands of posts created by users and brands every day (for example, Facebook generates 4 petabytes – that’s 4,000 terabytes – of data each day), you can’t simply broadcast an advertisement, because it won’t capture people’s attention. To avoid getting your content lost in a sea of posts and drive action from your target audience, you need emotional content. And this is where storytelling comes in. Storytelling for branding is a marketing communication strategy that involves using original, emotional stories by a company to encourage customer loyalty and increase followership. Here’s how eCommerce marketers use this strategy to leverage emotion and draw connections between brands and customers. Research Target Customers Before including storytelling content in your social media branding strategy, you need to prepare by learning what kind of stories your target audiences would appreciate. To achieve that, you need to research them and get as many details as you possibly can. What are their interests? How do they prefer getting information from brands? What situations can they relate to? Continue asking questions like these until you have a perfect vision of your ideal customer in mind. When you do, the answers will help to define how your brand’s solution can be a great one for simplifying the lives of your customers or helping them solve a problem. This information will also guide the creation of the brand story. Whatever story you choose to share, it must have a human element that your customers can easily identify with. Respect the Essentials of a Good Story In order for your story to attract the attention of your target audience and help you build meaningful connections with them, you must get the fundamentals right.According to them, a good story has three parts: Beginning: a compelling description of the characters in the story Middle: a description of the problems that the characters are facing End: show how the characters’ lives have improved after solving the problems. To get help with outlining your story, organizing content, and scriptwriting, feel free to use online tools such as Workflowy, Proessaywriting, and WriterDuet. Create Characters Your Customers Can Relate to One of the best ways to evoke the emotions you want from your customers is to create likeable, everyday characters and have them face problems that the target customers face on a daily basis.Dove is without a doubt a great example of a brand that creates likeable, down-to-earth content that illustrates everyday problems of being an average person (think the “Real Beauty” campaign that won numerous awards).That campaign succeeded because it had stories and characters your target audience can emotionally connect to, so you should also consider using characters that represent your ideal customers. Build a Good Plot Writing a plot for your brand storytelling content is critical because the art of telling stories is all about having a well thought-out plot. Here are the most important things to keep in mind when writing a plot: Make the brand promise and benefit – what the customers expect in the interaction with your brand and what they get out of it – clear by showing how they can improve their lives by using the brand’s product/service Think of your plot as a storyboard Have a positive emotional note at the conclusion Make sure that the flow of ideas is logical To make sure that your plot meets these requirements as well as grammar and style recommendations, feel free to use online tools such as Hemingway Editor, A-Writer, and Grammarly. Be Authentic People hate being sold to, so your campaign is likely to fail if it doesn’t feature honest and accurate values. To maximize the chance of success, you need authentic content with minimal production that may not be perfect but realistically portrays the mission your brand is after.One of the best examples of honest storytelling is a video that Adidas made with a well-known soccer player Lionel Messi where he talks about a problem with growth hormones that he had while growing up. Focus Your Message on Emotions Does your brand/product/service bring people positive feelings? In your story, show how customers achieved a task before they had encountered your brand and how they felt. Then, describe the difference in their experiences after they’ve used your product/service and focus on positive emotions expressed by the characters. Use Visuals Storytelling without original visuals is a very bad idea because the main idea behind the concept is authenticity. The visuals help businesses reinforce the message conveyed by other content types and provide that additional support needed to help viewers connect with the story.There are many online tools that businesses use to create visuals, including: Canva: create images, infographics, reports, presentations, and other types of content Facebook Live: Create live videos from events that matter to you and your brand Pixlr: An app for image editing that let you create stunning images for your storytelling Conclusion:  The world of eCommerce is highly competitive, so storytelling could be a great way to stand out from the crowd. As you can see, getting your storytelling content ready will take some effort, but keep in mind that if you do this right, you can strengthen your brand, make it easier for people to trust you, and, of course, drive sales.

The Specific Tips to Understand and Implement Interaction Design

In the highly competitive digital sphere, providing the best user experiences is the key to building lasting relationships with customers. And a big part of doing so has to do with interaction design. Below, we will discuss the concept of interaction design, the value it brings to businesses, and tips on how to implement good interaction design. What is Interaction Design? Interaction Design refers to the relationship between a user and a product or service. This involves creating engaging interfaces that allow users and a product/system to communicate with each other. Essentially, it is the creation of a dialogue between a user and a product, system, or service. The elements that come with Interaction Design can be broken down into five dimensions: The Five Dimensions of Interaction Design In order to understand the concept of interaction design, it’s important to talk about the different aspects involved in designing interactions. These dimensions are the backbone of interaction design principles, which allow for seamless interaction between users and technology. 1D: Text or Words These are used to convey information to users. This can be a block of text, button labels or anything that relays information. It could be as simple as a page header that says “About us,” a button labelled “Submit,” or the information on a product page. 2D: Images or Visual Representations This refers to the graphical elements like images, typography, icons, which not only grab users’ attention but aid user interaction as well. As users have become visual beings, this has grown increasingly important in grabbing and holding users’ attention, as well as conveying messages. 3D: Physical Objects or Space Physical objects refer to the medium through which users interact with a product. For example, a trackpad for a laptop, and fingers for mobile phones. Meanwhile, space refers to how text and visuals are presented. Too much graphics can confuse the user, while too little can bore them. The same goes for text-based information where the designer must arrange them in a logical manner that allows information to be processed as easily as possible. 4D: Time This refers to media that changes depending on processes such as animations, videos, and sounds. For example, a checkmark animation that appears after something has been downloaded, or the sound that plays when Windows boots. This is important because it gives users feedback that a particular process has either been successful or not. 5D: Behaviour (Action) Behaviour refers to how all the previous elements worked together to influence a user’s interaction with a product. This dimension also carefully considers user feedback, which is used to improve the design, functionality, and – ultimately – user experience. Three Important Principles of Interaction Design Hick’s LawAccording to British psychologist William Edmund Hick, the more choices a person has in front of them, the longer it takes to decide. While having options may be considered good in other fields, in Interaction Design, this can lead to confusion.E-commerce giant Amazon applies this principle by limiting the number of options on their home page. Additional options are displayed as text or buttons, while their search feature is highlighted at the top. Good interactive design follows this principle to simplify users’ decision-making process, thus improving their overall experience. Fitts’ Law This basically means that the amount of time needed for a user to move a cursor or pointer is affected by how far away the objects are and how small they are.In Interaction Design, it means that smaller buttons are harder to click and objects farther away are more time-consuming for users to click. Therefore, buttons should be larger and related tasks should be kept together for efficiency. Google applies this principle by making their icons big enough to reduce error, and the distance between icons small enough to save time. Tesler’s LawTesler’s Law or The Law of Complexity Conservation states that in any system, there are processes or complexities that, after a certain point, can no longer be simplified. In Interaction Design, it basically means moving complexities to the back-stage processes, away from the user.Airbnb applies this principle by presenting users with simple tasks like searching for a place, choosing dates, and indicating the number of guests before moving on to more detailed processes. Applying the concept makes guiding users along the process easier, promoting a product’s ease of use. Interaction Design Best Practices Make Actions Simple to DiscoverIt’s been said that if users cannot see it, it doesn’t exist. This is why it’s important to make sure users are able to quickly understand what they can do.Apart from making available interactions easy to find, it must be made clear what actions are possible. In the examples below, LinkedIn, NPR, and Facebook labelled their icons to ensure there’s no confusion as to what users can do. It’s your job to make the interface understandable, not the other way around. www.toptal.com  Add Implied SignifiersSpeaking of possible actions, use signifiers whenever possible to provide users with clues that indicate an available interaction. In desktop web browsers, for example, a hand cursor is a universal signifier that an element can be clicked, while an i-beam cursor indicates that text can be selected.But with the absence of cursors, it’s more complicated in mobile design. What designers have done is to optimize mobile UX is to feed into users’ experiences with touch screen interfaces as you can see with the common gestures below. Using these common gestures on your products minimizes the need for learning, making it easier to use. Blending labels, colour, and icons are also common signifiers in mobile design. It’s important to note that if you want users to become familiar with your signifiers, it must be applied throughout the Interaction Design consistently.  Provide FeedbackFeedback lets the user know what the impact of an action is. Facebook, for example, lets users know that the file being dragged from the file window can be dropped into the area with broken lines. There are also text like drop photo/video to inform the user of the process.Providing feedback, however subtle, whenever an action is completed is important in signalling to the users that they can proceed with the next step in the process, and takes away the guesswork in using your product. Use Natural MappingClosely related to feedback, a mapping is establishing a clear relationship between controls and its effect on a product/system. So when you combine feedback and mapping together, you provide users with a seamless experience.For example, a slider intuitively tells users that sliding it to the right will increase value while sliding it to the left will do the opposite. This was how it worked back when physical stereos were around. But it’s become such a universal function that even those born after that era are familiar with how it works.  The first image below is an example of poor mapping, as it makes it difficult for users to determine which controls operate which stove burner. You can see the difference in the second image which makes it perfectly clear which controls are for which burner. Utilizing natural mapping plays into users’ intuitive nature, which translates to a product that’s easy to use. Limit the Users’ Options with Constraints In an application of Hick’s Law, constraints limit users’ options when it comes to available interactions. This makes for more efficient interactions as it guides users towards certain actions and makes them focus on important tasks.For example, Landbot.io has only 5 options on its homepage: login, sign up, create a bot and more information. This guides users towards their main product, which is creating bots. Putting in these types of constraints also lets you nudge them towards your call to action. Practice ConsistencyBe it signifiers, icons, or gestures – you need to make sure that it remains consistent throughout the product. Consistency reduces the need for learning and eliminates confusion – key aspects of good user experience. Create Patterns that Inspire LearnabilitySpeaking of reducing learning, using components users are accustomed to making a product that much easier to use. For example, unless you can come up with an element that provides significant improvements over what came before it, stick to familiar UI components like buttons, text fields, dropdown menus, checkboxes, etc. Emphasis and Visual HierarchyVisual hierarchy is about arranging elements to imply importance. Users want to get the information most relevant to their search, so you need to make sure that your visual hierarchy is able to reflect that.You can place emphasis by creating visual contrast by altering things like size, proximity, and colour between elements. Conclusion Interaction Design consistently evolves and innovates to accommodate progressing technologies. With the ongoing development of technology, creativity becomes one of the key elements in developing your product, brand, and reputation as a business. To stand out from your competitors, it helps to create a perfect balance between these elements and features, while also following key principles and standard practices to ensure your users get the best experience possible.

Business Email: Why and How to Switch to it

Out of the following which website would you rather make a purchase from given their email addresses – marketing@yourbrand.com or yourbrandname@gmail.com? I would prefer the first one and chances are you too would prefer the same. The only reason being, the first email feels more credible as opposed to the latter. As a Web Pro (designer and/or developer), email is one of the primary modes of communication for your business. An email address that ends with the domain name of your business, impacts the way customers form an opinion of your brand. A customized email address adds to the credibility of your business by making it look professional. Our aim in this post is to help you understand what business email is, its advantages and how to set it up with ResellerClub’s Business Email Product. What is Business Email? A business email address is an email that you would use for the purpose of promoting and building your brand. As opposed to a regular email address, a business email is associated with your brand’s domain name rather than a generic domain like gmail.com or yahoo.com. This helps in increasing the awareness of your business and also, in building and preserving your brand. Example of regular email: yourbrandname@gmail.com Example of business email: customercare@yourbrandname.com 3 Advantages of Business Email: The first and foremost advantage of having a ‘Business Email’ is that it elevates your marketing efforts and adds to the professional appeal of your business. As a brand, you are required to communicate with your clients and customers on a frequent basis. Sending an email from a free email account (eg. Yahoo/Gmail, etc.) would make you look unprofessional and even negatively impact your business. A business email provides several additional features as opposed to a normal email like mail tracking, monitoring etc. Take, for instance, Open-Xchange a business email platform integrates all your personal emails, calendar, contacts and appointments on a single platform. Moreover, it even allows document sharing. With all the features like private labelled service, 99.99% Uptime and storage space it provides, business email is cost-effective as compared to email services like GSuite, Enterprise email etc. Read more here, to know other advantages of a business email. Guide to Set up your Business Email Now, that we have seen what business email is and the importance of it. Let us now dive into learning how to set it up. Step I: Go to your Control Panel ->Click on the ‘Buy’ button and select ‘Business Email’ from your Product dropdown list. Next type in the domain name you wish to purchase the business email for and place your order. Step II: Go to your Control Panel and List all Orders. Here, you will find the order for Business Email, click on the ‘Product’ link to manage your business email. Step III: Post clicking on the Product link you will be redirected to the order management section. Scroll down and click on the product ‘Business Email’. Step IV: Before setting up your email account, you need to add the DNS Records to your existing name servers. For this click on ‘Name Server Details’. Step V: After this go to ‘Manage Email Accounts’. The ‘Dashboard’ tab gives you an overview of all your business email accounts. The ‘Mail’ tab includes all major tasks like Adding Users/Accounts, Forwarding, Exporting etc. And the ‘Settings’ tab helps you manage your profile. Since we need to add users we will go to Mail -> Add User After filling all the details, click on ‘Add User’ and the user will be successfully created. Depending on the size of your business you can purchase as many Email Accounts as you need. Conclusion: Creating a business email is good for your brand image as it builds the confidence and trust of your customers in your business. This was one simple way to create a business email account for your domain name. In my next post, I’ll cover some more ways on how to integrate your business email to maximise productivity. Hope you found this post helpful. If you have any queries or suggestions feel free to leave them in the comments box below.

New gTLD Report – January 2019

The new gTLDs made their presence known in a big way this new year. While .TOP, .ONLINE, .XYZ held their positions relatively steady on the list of trending new gTLDs registered, .SITE and .LIVE contributed to the total registrations with 100% and 133% spike in the month of January. As .BLOG secured a spot in the top 15 with the biggest leap of 1080% in its registrations, .ICU witnessed a shift in its rank with a 123% spike in its numbers. Let’s dig in further to learn about the new gTLDs that drove the overall counts in the month of January: New gTLD Report – January 2019 Infogram *Registration Numbers Facilitated by ResellerClub .TOP: .TOP scored the top spot with a 49% share of the new gTLDs registered in the month of January. It is the growing registrations of this new gTLD in the global markets that has helped .TOP retain its spot in the trending new gTLD list. Being sold at a promo price of $0.95 for an interim period also contributed to a spike in the registrations of this new gTLD. .ONLINE: This Radix new gTLD has undoubtedly gained immense popularity, and so it was no surprise that registrations of .ONLINE witnessed a 11% jump in the month of January. The promo price of $6.18 helped surge the registrations of .ONLINE in the global markets. .ONLINE was able to grab a 10% share of the total new gTLDs registered. .SITE:  Registrations of .SITE doubled during the month of January and thus was able to move up a rank and secure a 9% share of the total new gTLDs registered. .SITE has witnessed consistent improvements in its registration numbers month on month, especially in the China markets. This new gTLD that saw a 100% spike in its registrations was being sold at a promo price of $4.18 in the month of January. .XYZ: .XYZ continues its trend to secure a spot in the top 5 this year too. .XYZ was able to grab a 5% share of the total new gTLDs registered in the month of January. XYZ was running at a promo price of $0.68, that sent registrations of this new gTLD soaring in the global markets. .LIVE: The promo price of $1.18 helped boost registrations of this new gTLD in the month of January. The registration numbers  of .LIIVE climbed to a 133% in the global markets and was thus able to finally make its way to the top 5 list of new gTLDs registered. .LIVE grabbed a 4% share of the total new gTLDs registered in January. While registrations for the new entrant .BLOG rocketed to a 1080% in the month of January, .ICU was able to fight its way back to secure the sixth spot and witnessed a 123% jump in its registration numbers. Along with these, .FUN and .SPACE were also able contribute to the overall counts in the month of January with a 56% and 22% spike in their registrations. Here’s a peek into the exciting domain promos we’ve got lined up for the month of February: Get the ever trending domain extension .XYZ that connects with different generations at just $0.68. Reach out to the community of bloggers with a .BLOG domain extension at just $5.18. Help your customers business reach new heights with a .TOP domain extension at just $0.95 And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!

Why Build Native Apps with Vue.js: Top Vue Native Features for Your Business

Building native apps in Javascript using Vue.js has become one of the most popular solutions due to the easy learning curve of this tool. If you’re used to component-based workflow with props, you will find things familiar with Vue. Developers who have experience with Angular or React will find familiarity with directives in the framework. Vue native allows developers to spend more time building rather than writing boilerplate code. It was created to be the modern framework for Javascript that you can get up and running quickly. It’s lightweight, flexible, and uncomplicated. Vue is designed to be highly adaptable and easy to integrate with other libraries. What is Vue Native? Vue.js is a progressive Javascript framework for building apps with 100% API access without needing to rely on plugins. It enables you to create apps for both iOS and Android. Vue Native allows you to use CSS along with the CSS Scoped Style for creating the design you need. This new Javascript framework was supported and built by Evan You in 2014, a former employee at Google. It was born thanks to You’s idea to extract the part he liked about Angular, making it more lightweight without additional concepts involved. The framework gives you the ability to share code with other developers. Many large and well-known companies are using Native script for their mobile app development. The silt of these companies includes Deloitte Digital, Samsung, Audi, Cigna, ADP, Qualcomm, Fidelity, Volvo. Vue.js has been downloaded at least 2.8 million times and has more than five thousand stars on Github. What makes Vue Native a good choice for building native apps As a truly good solution for building a native app, Vue.js has a set of advantages you should know of: Any changes you make are live synced quite quickly and there are even specific tools to make your Vue app development faster (for example, Bit’s open-source platform, Storybook, or Vue loader and Vue-CLI). Vue.js is a highly approachable software, especially if you’re already familiar with CSS, HTML, or Javascript. You’ll be able to begin building a cross-platform app quickly if you know these languages. Vue is comparable to React since it utilizes a virtual Document Object Model (DOM) and Vue code is compiled down into React native code. It’s a great choice for fast mobile app development. Vue achieves reactivity by tracking changes and automatically updating the DOM. One of Vue’s major advantages is its speed, capable of rendering and updating thousands of elements of the DOM every second. Overall, Vue has many benefits including: Lightweight size Excellent documentation Easy to start Progressive, can be used as a replacement for jQuery Supports JSX Benefits of having a native app for your business After discovering the benefits of Native Vue you may wonder if you really need a native app for your business if you already have a web app. There are several ways your business can benefit from rolling out a native application. Vue drives in truly large scalability, so businesses don’t need to worry about the issues with multiple users on your app. You can use Vue Native to organize the user interface development, greatly simplifying this process. With Vue Native, you won’t have any copyright concerns, as it’s under the MIT license. Vue Native is adaptable, so you can easily integrate it into big projects for your front-end development. They are effective and quickly engage the interest of the customer. A native app would allow you to communicate the launch of new services, products, promotions, discounts, and features. Business owners can better understand their target audience by acquiring information such as geographical location, demographics, and behaviours related to shopping. All of this data serves to benefit marketing campaigns and allows you to develop better strategies. A native app helps you build brand recognition and a greater connection with your customer or audience through notifications. Many sales happen because of apps. Sure, you can make a purchase on a company site instead. However, here’s what tends to happen: the site builds awareness, and the application makes the sale. Why? Likely because apps are fast, interactive, and allow for simple navigation. Site navigation is typically more complex, thus taking a long time to make a sale. Apps are a great way to get your customer’s attention because not all companies have apps. Developing a native app for your business will give it greater visibility since many searches occur while travelling with a mobile device. Features of Vue Native Vue.js has a heavy focus on the view layer, which explains the name. Data binding: Data binding is a feature that helps assign or manipulate the values of HTML attributes. It also helps alter the style as well as use a binding directive to assign classes. The binding directive is available with Vue.js and is referred to as v-bind. Virtual DOM: Vue.js uses the same virtual DOM as Ember and React, among others. A replica is made of the DOM rather than actually making changes to the DOM. When changes are made to the data structures, this is compared to the original data structure. Finally, these changes are reflected in the real DOM which can be seen by the user. Components: Components are a crucial feature used to create custom elements, reusable in HTML. Animation/Transition: With Vue.js, you can apply the transition to elements of HTML when removed, added, or updated in the DOM. It’s possible to increase interactivity by adding a third party animation library. Event Handling: Events in Vue.js can be listened to using the v-on attribute. Directives: There are directives built into Vue.js including, v-show, v-on, v-bind, v-model, v-else, and v-if. These directives perform different front-end tasks. Computed Properties: This is arguably one of the most important features of Vue.js. Computed properties perform necessary calculations by listening to the changes made to UI elements. Routing: Vue-router allows for navigation between pages. Vue-CLI: You can easily install Vue.js using the vue command line interface (CLI) at the command line. Vue-cli allows you to build the project without any hassle. Watcher: Data that has changes made to it has a watcher applied to it. Watcher handles any data changes allowing for fast and clean code. How to make development with Vue Native even better This framework is open-source. To begin using Vue Native, it’s necessary to first install React Native. Next, you’ll install the Vue Native CLI. Vue.js works with Vuex, a state management pattern and library for its applications. The central store consists all of an application’s components. However, you may not find Vuex necessary if you are building a basic app. Vuex is more intended for medium-to-large scale Single Page Application (SPA). If you need a better handle on the state outside of Vue components, opt for Vuex as the next step. Since Vuex exists, there’s no need to rely on React Router or MobX for your application’s critical components. Vue neatly handles data binding, freeing developers from micromanagement of the DOM. Vue’s answer to this is a two-way reactive system of data-binding. Bottom line Vue.js is all about adding greater levels of interactivity to your app effortlessly. For your business, this means bringing on more new cool features to the app quickly, which is always appreciated by users. Moreover, your developers will also appreciate the development of Vue, as it’s a modern mix of JS frameworks, combining ideas from all of them and speeding up the development process.  

Does AI Impact Social Media Marketing?

Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media and the number will keep on increasing. With so many users investing their time online, it is only natural that companies start focusing their marketing strategies on social media. However, with the growing needs of the consumer and infinite possibilities, targeting the right customer, as well as, the market is tough especially when you even need to keep a track of them. It is at this time Artificial Intelligence (AI) comes to the rescue. But the question is how? In this article, we’ll learn what is Social Media Marketing and understand in depth how AI impacts Social Media Marketing. What is Social Media Marketing? Social Media Marketing (SMM) is a type of internet marketing that makes use of various social media platforms to promote a business and its products, thereby driving traffic to the business website. Some of the popular social media platforms that marketers use are Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. SMM is a simple and powerful way for marketers to reach out to their potential customers irrespective of the size of the business. As a business, some of the key things you would do as a part of your SMM campaign is to post images, videos and text updates for audience engagement. The more powerful the strategy, the more productive will be the outcome. One of the ways SMM helps your business is helping you create brand awareness. Take, for instance, you have a Facebook page for your business on this page there are roughly about say, 5 thousand followers. Out of these many followers if 1% likes/comments or shares your post which talks about your brand and has the website link, it increases the reach of your business, eventually leading to an increase in your website traffic. Furthermore, this enables you to establish your brand’s identity as it builds credibility thus, raising conversions. Apart from this, SMM also helps you interact with your customers better, understanding their needs and catering to them individually. This can be done by you replying to the customer’s comments or queries addressed by them either in the form of public posts/comments on posts or Private/Direct messages on your social media account. However, as we just noticed above the average number of people active on social media is in billions, and to cater to such a large audience would require an in-depth analysis and ideas which can be a mammoth task to a human mind. It is at this time that Artificial Intelligence comes to the rescue. Artificial Intelligence backed by the power of machine learning is slowly but surely changing the way businesses interact with consumers. Let us see how AI impacts SMM activities of a growing online business. 3 ways AI impact SMM for a growing business AI-powered bots and algorithms are replacing human analysing power and help in analyzing real-time trends and user engagement activities. Here are 4 ways in which these bots help. Predicts the outgrowth Predictive analysis is one of the core competencies of an AI-powered bot. With the help of predictive analysis, AI-powered bots are able to extract information from existing data sets in order to predict future outcomes.When it comes to Social Media Marketing, AI enables businesses to predict the growth or engagement activities in response to the customer. For example, if a customer likes a set of posts or always asks questions on other types of posts, as a marketer you learn to predict the next action and accordingly, design and release data that would predict the maximum outgrowth. Backtracks marketers AI algorithms at times backtrack. This helps marketers revisit points that are old. This way you as a marketer can steer clear of the things that hampered your progress and not repeat them again.For instance, businesses make decisions based on the past activities of users or their habits, be it search queries or the type of purchase made. Having this data helps marketers know their customers and serve them better by showing them the right kind of products. If marketers were to rely on manually understanding this data set, it would take weeks, eventually hampering productivity. Machine learning algorithms help marketers backtrack the data set and process a huge amount of information in fairly less time.Once you have this information, you can then effectively target your customers on social media with the right post or personalized messages that would entice them to click the link taking them to the website. And who knows, they might even make the purchase. Meltwater is one of the tools that you as a marketer can use to analyze your brand or optimise your social media marketing activities. Analyse the right time to target the audience The success of a campaign largely depends on the amount of user interaction. Hence, timing is of utmost importance. If you were to schedule a post or post a story on your social media account at a time when users are most inactive, it defeats not only the purpose of the post but also, doesn’t help build your brand.However, this gives rise to an important question – if you post at the same predicted ‘peak time’ wouldn’t other brands too? If yes, then you would be overcrowding the target user’s timeline. The solution to this query is, either you don’t think much and continue posting at the generic predicted time-slots or evaluate a bit more and post content at different time slots. Once you’re done with this, analyze each individual engagement and impressions on your posts. This way you come to know the preference of your target audience and cater to them better.Running an e-commerce store requires persistent effort right from what the user likes to what time he/she surfs the internet. However, catering to all the customers is impossible but it is possible to cater to most of them. AI-based tools help you analyze the location and the time zones of your customers and when they are the most active. When you run your campaigns at this time you will notice a significant change in user engagement. Also, using AI-powered tools to schedule your campaigns not only enables you to post them at the right time but also, reduces your efforts as a marketer to maintain a sheet with the when to post what tracker. Conclusion: In summary, social media channels are the best when it comes to leveraging and targeting a large amount of audience. Using the right AI-based tools can help you enhance your social media marketing by analyzing your customer interests, as well as, enable you to focus more on strategies for effective marketing rather than managing the activities themselves. Do you use any AI-based tool for your SMM activities or suggestions on the article? If yes, please do let us know in the comments below how has it helped you.

Web Pro Panel – Part I of the WebPro Panel Series

If you are a Reseller associated with us, then chances are you’ve heard the terms ‘Web Hosts’ or ‘WebPro’ a lot as you are one amongst them. However, for the uninitiated, a Web Host is someone who primarily resells the services provided by ResellerClub whereas a WebPro, on the other hand, is our shortened version of a Web Professional, who is a web designer and/or developer. One of the mottos of ResellerClub is to help web professionals set up their online business. As a WebPro, you take care of building websites, installing custom software and even helping your customers take their business online. Owing to this it is very important that you keep a track of everything involving your business. To ease your work, we have launched an all-new control panel specifically designed for WebPros. This all-new control panel which we call ‘WebPro Panel’ has a fresh minimalistic design, some smart and useful new features and a reimagined order and customer management approach. We believe that the WebPro Panel will be a key ingredient in helping make the mundane, everyday management tasks a breeze thus freeing you up to really focus on offering the best products and services to your customers. In this series on the ‘WebPro Panel’, my aim is to help you understand ResellerClub’s WebPro panel so that you are able to take advantage of all the new features to help run your business better. Before delving further let us first understand the need to launch the all-new WebPro panel. Launching the WebPro Panel Like everything else, launching the WebPro panel took a lot of research. In fact, it is wise to say the idea to launch a control panel for the WebPros was not a sudden decision. The application required a lot of discussion and hours of interviews with some of our resellers to understand ‘is there anything that is difficult to navigate?’, ‘what would the web pros like to see changed?’, and so on. All of this, along with months of planning, design, development work and testing, gave birth to the WebPro panel. This new and vastly improved panel is a result of understanding where the problems lie, and to fix them by finding a solution that is long term. What About The Current Control Panel? Now, once you sign up with us and set up your business, you have a set of customers that depend on you to provide services like hosting, development, design, security, etc. You also have the unenviable task of managing all these orders and customers. It was with this idea in mind that the control panel was originally launched and has been in use for a while. You can enter your control panel by logging in here. Over the years the original panel served the purpose adequately but eventually, there was a need for it to evolve. Thus, the WebPro panel came into existence. The New Control Panel – the WebPro Panel So what is it that makes WebPro Panel different from the existing control panel? A modern new-look dashboard inspired by a minimalist design Quick Access to your most Recent Orders and your Expiring Orders A lightning-fast search bar to quickly find your Orders and Customers Purchase things easily without adding funds to your account A separate ‘Announcement’ section on the right to quickly view important announcements A sliding vertical bar on the left for each section viz. Order, Billing, Customer, Setting etc. Easy troubleshooting and setting A Walk-through Of The All-new Webpro Panel – Exploring The Dashboard Having seen the features of WebPro panel, let us see how much it differs visually from the existing panel. Search Bar and Announcements section to track all the new orders and customers The search bar displays the ‘last five searches’ of both the orders and customers The dashboard displays the ‘ten’ recently added orders and all the orders expiring in the next 30 days. View them by clicking on ‘Recently Added’ or ‘To be Renewed’ tab respectively Also, the dashboard has colour codes to help you identify what each colour signifies Green colour line next to the order indicates that the order is active Red colour line next to the order indicates that the order is suspended Grey colour line next to the order indicates that the order is inactive For example, in our panel, we have three orders as Active and one Suspended Make changes easily and quickly to the added orders. For instance, getting Name Server details, Editing Contact Details, Purchasing Privacy Protection etc. A sliding vertical bar on left for easy customer management and order tracking. With this, I hope you now have an idea of what is the WebPro panel and how the newly launched panel will help you in setting up and managing your business with ease. You can also watch this short video below and see all of this in action. In the next post of this series, we’ll learn how to add Orders, manage Accounts and Customers in your WebPro panel in a detailed manner. Au revoir!

How to Use Instagram Stories to Market Your Product

Social media has the power to drastically change how we market our products and services to the public. With millions of people interacting with these platforms every day, it’s no wonder that social media marketing has become such a powerful tool in today’s digital world. When Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened for brands across the platform. This feature enables users to post a photo or video that disappears after 24 hours, similar to the Snapchat story feature. Stories enable effortless content creation for brands and a world of creative possibilities. Since then, Instagram has launched several new features to make Stories even more engaging and fun to use. These features include live Stories, polls, questions, and sliding-scale voting. With over 400 million daily users for Stories on Instagram, it’s no wonder that this feature is becoming such a mainstay in the digital marketing handbook. From colours to GIFs to stickers and text fonts and more, you can design your Stories any way you like. Still, there are some best practices that you should follow to get the most out of this exciting feature. Here are some of the top marketing strategies for Instagram Stories available to savvy digital brands. Interact With Your FollowersInstagram Stories come with tons of features that enable you to interact with your social following. Engaging with users increases your brand’s social presence, as well as, helps you develop your brand’s personality. Both of these qualities are essential for developing an organic following on social media, which also helps boost your search engine optimization. With higher search engine rankings, you get more traffic – and more traffic means more business. Here are a few ways you can leverage Instagram in your marketing strategy. Instagram polls enable you to ask your followers questions. You can use polls to quiz your followers on facts about your company, the products and services you provide, or other industry-related questions. You can also use polls to help gauge your follower’s opinions about current events, upcoming releases, and anything else you might think of. Instagram’s live videos allow you to engage with your followers in real-time. You can go live whenever you want, and your followers will usually receive an Instagram notification telling them that you are live. In addition, your live story will be one of the first Instagram Stories that your followers see on their feed. You can broadcast a Q & A, a company event, or a product launch. However, be careful not to overuse the live story function. You should go live with a purpose. Keep other material for the Story itself! You can also encourage your followers to submit questions via Instagram Stories. You can gather questions for a later Q & A, your products and services, or anything else your followers might want to know about your company. Hashtags can also increase your engagement with your followers. Including a company hashtag in your Story or another popular tag can increase your viewership. Hashtagging also helps spread important information about your brand. If you’re a local brand, geotagging can help you build your social following. Geotagging lets you digitally reach people who are within your business’s range. It’s what Target does with Cartwheel – if you’re in a few blocks’ radius of one of their stores, users will get a Cartwheel notification. When you use geotagging with Instagram, it works in a similar way. Whenever you enter a geotag, Instagram combines your Story with all the other Stories that use the same geotag. That way, local users can see all the Stories for a particular location. This can help increase your local exposure, and boost your interaction with local followers. Have a Story Takeover A story takeover is another way brands use Instagram Stories to increase their following and drive sales. A story takeover is a kind of collaboration between your business and an influencer. For instance, a local radio personality may take over your business’s Insta stories for a day. Such an event will likely get lots of attention because a radio personality will have their own following. They bring those followers with them when they take over your Insta and do fun and surprising things when they have it. They may video themselves in the sound booth being silly or make jokes about having a face for radio while posting images. When they bring excitement to your brand, it comes with the excitement of all those who engage with this personality. Like celebrity endorsements, these story takeovers begin with a partnership between your brand and a social media influencer. Consider the success of Sephora’s campaign in 2015, when they asked Tamanna Roashan, @dressyourface, to take over their Instagram for Contour Month. Roashan is a beauty expert with over 2.5 million followers – and she brought all those 2.5 million people with her when she took Sephora’s Insta. In return, she was able to promote her online makeup school, DressYourFaceLive.com.If you have a hosting business, consider the kind of influencer who would best reach your target audience, and look for a partnership. The Sephora campaign worked so well because its followers and Roashan’s followers would have similar interests. As a web hosting business, look for digital influences on a national scale and consider what you can bring to the table to help them if they agree to an Instagram Takeover. Choose an influencer based on a number of criteria, including: Their social following The demographics they cater to Their general interest in your brand The relevance of your product/service to their following Once you’ve gained a partnership with an influencer, you can invite them to take over your company’s Instagram Story for a day. Conversely, your brand can take over their Instagram Story for a day. In the days leading up to the takeover, you and the influencer will post regular reminders to build excitement. During the day of the takeover, the influencer will post updates to your company’s Story. Usually, you and the influencer will agree upon post guidelines beforehand, but the influencer should retain creative control. Their followers will tune into your Story and learn more about your brand while engaging with a familiar face. As a result, you gain major publicity and a celebrity endorsement – win-win! Show the Relatable Side of Your Brand Private Instagram users use Instagram Stories to provide updates about their daily life. Businesses should also provide relatable updates to increase their fun factor. The more relatable you are to your customers, the more likely your social following will trust you – and the more credibility you have, the more customers you’ll gain!Instagram Stories allow brands to humanize themselves. This is because, through Stories, companies can share updates in a fun and relatable way that is similar to how non-business users engage on the same platform. Through your Instagram Story, you can highlight aspects of your company culture, your employees, and even your daily routine. You can have an employee take over the company’s Instagram Story for a day and walk your followers through his or her daily routine, including their day at work. Whatever relatable content you decide to post, make sure it’s relevant to your company’s operations. Add Links If you have an Instagram following of 10,000 or more, you get the special “Swipe Up” feature. Since links can’t be shared in Instagram posts, this feature lets you give your followers quick access to your content.When you add a link to your Instagram Story, an arrow appears at the bottom of the screen telling viewers to “Swipe Up.” When they swipe up, a web browser appears with the loaded link. For example, if your company recently released a new line of products, you can add a link to your website on your Instagram Story. In the Story post, you can tell users to “swipe up” to see the new products. Other ways you can use Story links include: Sharing new blog articles published on your company site Highlighting your recently published e-book or white paper Sharing your latest YouTube video Publicizing a new Facebook post or Tweet Implementing advertisements Encouraging your influencer partners to include links to your company site, products, or collections on their own Stories This feature allows you to gain even more interactions with your company’s content. The possibilities are endless and the results are tangible. You can generate more leads, engage new followers, and market new products and services easily and effectively!r Instagram Stories offer an innovative, creative, and easy way for companies to share content and increase customer engagement. By building your brand’s personality and sharing snippets of day-to-day company life, you’ll increase your credibility and build a humanized social presence. Simply existing on the web is no longer enough – you must use social media to your ultimate advantage. These qualities will boost your brand into the 21st century. Search engines and AI assistants are using our companies’ social following for search engine rankings. While social media is a crucial aspect of any marketing campaign, it doesn’t take the place of a website. No matter how good your Insta game is, you need a place to drive traffic. Local link building, a powerful tool for SM businesses with local customers, and other SEO drivers can only happen with a strong website. Use all the tools at your digital disposal and learn the tricks to making them all work together.

Split Delivery: G Suite & Business Email

Hey there! My blog post this time, is to address a query you might have had about split delivery from a single domain. I’ve seen this being discussed on a couple of online forums so I thought it would be a good idea to shed some light on the topic. What is split delivery? Split delivery means emails will be delivered to the same domain but to two mail systems simultaneously. With split delivery, an incoming message is delivered to either a Gmail inbox or a legacy system inbox, depending on the recipient. This method works well if some of your users use Gmail, and others use a different mail system. For example, you might need to implement special handling for certain types of email, such as messages to the Legal department. This method also works well if you are migrating to Gmail from a legacy mail server, and you want to run a test with a subset of users. G Suite and Business Email G suite now comes with an innovative feature of Split and Dual deliveries. Below are the steps to attain Split Delivery keeping Google as the primary server. Split Delivery, as the name suggests, allows you to split the entire mail delivery function of a single domain into two different servers. This works on the logic that for the same domain some IDs will run under Google as the primary server and some IDs will run on other secondary servers. Host Settings: Let us now get through the steps to build up a Split Delivery configuration.   Log in to Admin Console Click on Apps >> Gsuite >> Gmail >> Advance Settings Create a Host     Click on Save Routing Settings: Once the host details are saved, we need to proceed with adding the routing settings.   Click on Apps >> Gsuite >> Gmail >> Advance Settings Under General settings >> Scroll down to Routing >> Besides Routing >> Click on Configure. Now scroll down to Route >> Click on Change Route >> Now select the Host name that was created in the previous step. Eg: In the host settings we created a host with the name “Business email routing”.     Scroll down >> Click on Show Options >> Now under Account types to affect >> Select Unrecognized / Catch -all     Click on Add Settings. This completes the split delivery setup for your domain name. Going forward if any email is sent, the email will be first routed to your Gsuite package. If the account exists under Gsuite the mail will be delivered successfully. In case the email account does not exist, the mail will be routed to your Business/ Enterprise Email server and the message will be delivered to the intended recipient. Sending Emails: While sending emails there are multiple instances where the emails are delivered to the Spam box of the recipient. In order to avoid this, we need to add the SPF records for the email servers in the current dns of the domain. An SPF record identifies which mail server is permitted to send email on behalf of your domain. SPF helps mail servers distinguish forgeries from real mail by making it possible for a domain owner to say, “I only send mail from these machines.” That way, if any other machines try to send mail from that domain, the mail server knows that the ‘From’ address is forged. DNS Records: Only one SPF record can be added for a domain name, In this case, since we are using multiple email servers we will have to club the SPF records. Identify the correct DNS Zone for the domain name and add the mentioned record in the current dns zone. SPF Record: v=spf1 include:_spf.mailhostbox.com include:_spf.google.com ~all Conclusion I hope this article was able to clear out your confusion about split deliveries. While G Suite is a fantastic cloud-based emailing solution with 30-GB storage, enhanced security and real-time collaborations, Business Email comes with a branded SSL certificate, 99.99% uptime, anti-virus protection & more. Can’t choose? No problem! Just keep both now! At ResellerClub, we offer both solutions to our customers at affordable rates. With our products, our customers enjoy security, a pricing advantage and 24×7 support!

Magento 2.3.0 – What’s in Store for You

Without a doubt, Magento remains a popular solution for millions of e-commerce owners globally, because of the exciting features it offers to streamline the process of managing an online store. Developers also find that building an e-commerce site with Magneto is an efficient way to manage time, especially when they are using the right hosting solution from a trusted provider. However, the recent upgrade of the Magneto e-commerce solution to 2.3.0 has left a lot of users very excited and others worried, about any setbacks that may be associated with it. In this article, you will find out what experts think about the upgrade and also what breaks when upgrading to Magento 2.3.0. Magento 2.3.0 was released on the 28th of November and there are many new features like Merchant tool enhancements, improved developer experience, substantial security enhancements, core bundled extension enhancements and a few others. Some of the upgraded features are: Progressive Web Apps (PWA)PWA is a software application that helps deliver an app-like experience to users. However, it is practically written in the web platform and runs in the browser, unlike mobile apps. The PWA enhances a faster online store usage and of course better shopping experience for customers. PWA comes with attractive features like push notifications, fast page load and, offline mode. The image below shows how PWA helps you as a Web Pro: Multi-Source Inventory (MSI)The MSI helps merchants assign their products to various sources and track inventory at every location. There is an API for source operations which allows managers to customize inventory actions; the MSI also contributes to enhancing the conversion rates by saving inventory reservations for high performing checkouts. Page BuilderThe Magneto 2.3 comes with a Page Builder which allows the admin to create complicated content and leverage APIs to provide content across multiple third-party platforms. Magento‘s introduction of the drag-and-drop editing tools and intuitive interface will conveniently help store owners produce new content and even thoroughly do a review of their work before publishing. Beta ReleaseThe upgraded Magento beta creates an engaging and innovative shopping experience by incorporating new and enhanced functionality like new payment processing, import or export functionality, transactional emails, configurable swatches, and others. Especially with the payment processing (Magento Payments), Magento has combined technology from PayPal and Braintree to enable store owners to accept a wide variety of payment methods. This offers a more seamless and secure payment experience than the former interface. SecurityThe Magento 2.3.0 upgrade will be introducing Google reCAPTCHA and Two-factor authentication; this will help to keep robots away from main store pages. Malicious activities and spam attacks can be easily detected with the new built-in mechanism. The Teni-factor authentication will provide admins with different methods besides the usual password and username. GraphQL SupportA data query language which was publicly released in 2015, the GraphQL allows the user to be able to define the structure of the data needed and the server returns only the data requested. It is used for building faster frontend. Performance related improvements and increased coverage for entities like products and categories can be expected in the near future. Amazon IntegrationThis feature creates the ability to synchronize a Magento store and its data with Amazon. This option comes handy for e-commerce developers whose clients heavily rely on the Amazon affiliate marketing programme to generate profit. Adding the Amazon integration extension to Magento will allow you to synchronize your store’s supplies with Amazon’s existing stock, create fulfilment orders and automatically monitors your inventory from Magento’s dashboard. All these enhance drop shipping opportunities, improves shopping, ensures faster delivery and so on. What Do Magento Experts Think About The New Functionalities? Following the introduction of the latest Magento version, some of the Magento experts were interviewed and these were their responses; Sergey Uchuhlebov a Magento Developer at MageWorx said that the PHP 7.2 support, GraphQL, and Declarative Schema are a must have. He expressed his displeasure about the absence of support of backward compatibility. Profile Link- https://twitter.com/2_a1d Syed Muneeb Hasan a Magento Developer and Blogger at Magenticians said the Integration off Google reCAPTCHA, Two-factor Authentication and GraphQL API will add a lot of value for the Magento Community because the merchants could offer more security without spending more on Magento store development. He said the GraphQL will help get the required data without increasing the overall number of API calls.Profile Link- https://twitter.com/syed_muneebb Oscar Recio Soria a Magento Master and Certified Technical Director at Interativ4 said the GraphQL will become a revolution in the Magento ecosystem. He said the functionality of the Declarative DB will allow developers to get Zero Downtime deployments in all the deployments to ensure customers get their new features easily.Profile Link- https://twitter.com/OSrecio Muhammad Fayyaz Uddin Khattak, a Magento Community Manager at Cloudways said he admires the idea to put significant enhancement to Magento’s native CMS using Page Builder. He also mentioned the ElasticSearch which empowers search capabilities of Magento platform which gives a better search experience to buyers.Profile Link: https://www.linkedin.com/in/fayyaz-khattak Aron Stanic Head of eCommerce Sales Team at Inchoo spoke about the Page Builder saying it is probably one of the most anticipated features because it will help with marketing. He said the PWA studio has been a buzzword for a long time and it remains to be seen whether the official product is something that agencies can rely on as “The go-to solution for their clients’ needs.Profile Link- https://twitter.com/aronstanic What Breaks When Upgrading To Magento 2.3.0? While a lot of developers are probably excited about the upgrade of Magento, below are some of the issues that may arise while trying to implement the upgrade on your e-commerce stores: New Composer PackagesDue to the presence of many features, there is an introduction of more composer packages. Each of the upgraded features will need corresponding modules. Installation of any of the features could lead to version conflicts. Optional ModulesIt is possible to replace modules with composers; this can be done without a need for new modules. No Requirement for PWASome developers believe the PWA studio is not a requirement, it is usually essential for frontend developers who want to work with it. Upgrade to Declarative SchemasWhen upgrading to Magento 2.3, you have to keep in mind that it will be almost impossible to downgrade back to 2.2 MySQL Search Magento 2.3 deprecates the MySQL as a search engine while it introduces the ElasticSearch. Although Magento has not made any changes yet, it is essential to know this. Saving ProductsSaving products are likely to cause unexpected issues, developers can inform customers of possible issues after the upgrade. customerData Conflicts With AJAXThe customerData prevent duplicate AJAX calls to be made. Zend FrameworkIn the Magento 2.3.0, the Zend Framework 1 dependencies have been removed. Should you upgrade to Magento 2.3.0? Before you make the big call as an eCommerce business owner or web expert, it is important to take into consideration the kind of software you’re already using. Magento 2.3.0 comes with new upgrades as stated above which will definitely improve user experience as it will help improve the online stores and applications. All the minor issues faced by users while shopping before like navigating through the store, checking out difficulties, even security issues will be eliminated when using the Magento upgrade. I hope after reading this blog you can decide if you want to upgrade to Magento 2.3.0 and why you need to because upgrading might be a great choice but not for everyone.

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