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Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here.
But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience.
According to this article, “User onboarding is the system of actively guiding users to find new value in your product”. In simpler words, it is the process, through which a customer will remain engaged and through which, their customer lifetime value will increase.
In order to keep customers engaged and happy with your business, you’ll need to go through various aspects of marketing strategy, one of which is email marketing-the most foolproof and cost-effective method to date and of course, acquire an email marketing automation software.
Email marketing is the use of emails to promote your products or services.
Of course, in order for that to happen, one will need to use some kind of software, as these promotions are impossible to happen manually.
Which means that you’ll need the proper email marketing automation software, which is the software that will turn the email sending process from a manual one to an automated one, helping build an effective email strategy.
What makes User Onboarding Automations successful?
The goal of user onboarding is to soothe subscribers into your service and lead them further down the funnel. In other words, it aims to showcase your service’s value and keep the customer interested throughout their time as a customer/user.
By leading your prospect to that “Aha! Moment.”, user onboarding helps increase sales, which will help the brand remain relevant, even in the most competitive of industries. But this doesn’t mean that the sales will increase due to some magic sauce that will drive new customers constantly.
Rather, this will happen due to the fact that user onboarding creates loyalty within already existing customers. And retaining customers is the most cost-effective practice, as acquiring new ones is six times more costly.
But how could one retain customers in a successful manner through user onboarding?
Here are some characteristics a business or a service needs to keep in mind and optimize:
In a research conducted by MarketingSherpa a few years ago, more than 85% answered that they’d like to receive promotional emails at least monthly:
A/B testing will help you determine when the best time would be for you to send out those emails. Just make sure to get those variables right before you decide to go through with this.
Measure not only the correct time frame but also the correct time. Do your subscribers open their email between 14:00 and 19:00? If so, this is when you should send them out.
For example, retailers in the US noticed that the best timeframe for cart abandonment emails was 24 hours after the cart had been abandoned.
The graph below shows what the best time for sending out emails is, according to the credit reporting company, Experian’s data:
As shown, the best time of day for someone to send out an email would be between 4:00-8:00. You can read the full article here.
Behavioural email strategy
The graph below shows clearly that subscribers prefer receiving emails based on the previous interactions they’ve had with your business, rather than random emails that have to do with the latest news and don’t offer value that feels like it’s tailor-made and personal.
Of course, the first thing you’ll need to do would be to acquire the prospect’s email. A nice and tried and true-solution would be using a popup, which may be hated by lots of people, but it has been proven to drive more sales and conversion.
CTAs that entice users to engage
Take a look at the CTAs you’ve used in your latest email.
If the subscribers have interacted with your CTAs, then you’re half-way there. But you’ll need to keep providing value that is consistent with your CTA and will make them want to see more of what you’ve got to offer. “Get the free trial” is one thing, but “Get the free 1-month trial” makes the subscriber think of all the possibilities after his free month.
If they haven’t interacted with your CTAs, then you’ll need to think of alternative catchphrases to get your reader’s attention. Again, A/B testing will give you an edge when it comes to that.
Consider showing your subscribers the kind of value your product or service can offer them, using language that will be clear and simple but not plain – your newsletter needs to engage and stand out.
When you decide on the specifics, go ahead with picking out an email marketing software, as Gmail can allow you to send out very limited emails before banning you.
Why should you pick a User Onboarding Automation?
There are a number of reasons behind that, but here are the main key points that you’ll need to keep in mind while coming up with your strategy:
Automated tasks are more practical and precise
There can be a large number of mistakes when it comes to manual tasks, hence the need for automation. Just decide on what the task at hand will be each time, set it and have it go on loop for a specific time period.
For example, this loop could include sending out a welcome email, a check-in email and lastly, a last-chance email. You could play with the variables, change the timeframes, times of day, subject lines, all that in favour of data.
This loop will gather data, going through all the possible scenarios at any given time-data that you’ll need in order to determine the key factors of your strategy.
Automated onboarding eliminates the chances of mistakes
As we said above, automation limits the number of mistakes and practically eradicates them. If you need to have data-driven results, automation should be your go-to solution.
Mistakes can occur, not only while extracting and analyzing data but also during the data entry process.
Play with the parameters, think of different variables and get creative. The better the automation, the more the data, the more data, the more accurate the result.
Analytics: A powerful tool
Analytics can provide your business with data and feedback on onboarding drop-outs. This will help you track unsuccessful tactics and make the necessary changes.
What are the outcomes of your strategy? Analytics will help you answer that question and make data-driven decisions. What is more, with analytics, you can determine the metrics you should be tracking and the KPIs your business needs, from the time users take to complete your onboarding process, to the percentage of users who use your service again, after the onboarding process is completed.
Three examples of successful User Onboarding Automation
We decided to use the cases of Netflix, Wistia and Etsy as examples that showcase how user onboarding can be successful.
One of the most popular subscription services for TV shows, with 139 million paying subscribers, Netflix’s popularity is not just luck.
The product’s user onboarding is one of the best ones, starting with a CTA that gets the user to click the “join” button first, select tier and then enter an email. After a little bit of personalization, the subscriber is good to go, as Netflix’s emails are personalized, based on the preferences of the user and their interactions:
This is the first email the user receives when they subscribe to Netflix. It’s got all the personal information a user needs to know, even the date when their free trial ends.
Here is an example of how Netflix suggests what a user should watch:
So, we’ve got a suggestion and related suggestions at the bottom. It’s a very simple, yet very effective tactic: Assuming the user doesn’t like the suggestion, there is more where that came from!
Also, the service sends out emails every time that a user disengages, enticing them with personalized options, reminders on when a user’s free month is going to end, even their cancellation emails suggest that the user can and should come back whenever they may need. Like this: So, it’s clear that Netflix, which is one of the most popular platforms at the moment, uses behavioural email strategy to keep the customers engaged.
Another popular platform, Wistia is a very nice solution for users that need to somehow create and manage a large video library.
Starting with popping pastels and a simple CTA, the user creates an account and then personalization begins. They are asked what their main goal with Wistia is and what kind of experience they have when it comes to business videos. The whole process lasts about a minute or two.
The emails are, again, personalized and sent infrequent intervals that aim to inform and showcase, allowing the user/reader to pick out the topics they’d like to know more about. Here’s proof:
Etsy is an eCommerce boutique store that sells various handcrafted items from people around the world. So long as something is handmade, Etsy is interested and it’s pretty good at making others interested as well!
Etsy is really good at making users engage. The first step is, of course, subscribing to their website. And this is the email you’ll receive:
The second step would be personalization. However, you’re not required to personalize. Simply, Etsy will suggest that you should save this or that in your favourites for later, as you’re browsing.
For example, most of my saved items are vintage dresses/jewellery and stationery. Look at the two follow-up emails I received at some point:
Stationary and vintage products were the basis of the emails sent to me by Etsy.
But there’s another little interesting tidbit that made Etsy what it is. If the user doesn’t add anything in their favourite items, it’s okay, as the website will point them in another direction: the Editor’s Picks one.
User Onboarding per Industry
The basic principles may apply to all industries more or less, but it would be best if we pointed out how some key aspects work in some industries:
Welcome emails are important, as they raise brand awareness and help potential customers remember the brand and the name. A clear CTA like “Shop now” or “Take a look” will entice them.
But let’s assume they haven’t interacted with your brand. Maybe you should consider sending them another email now, one with offers that they simply won’t be able to refuse. Create urgency by including an expiration date for your offer.
Since cart abandonment is an issue many E-commerce sites face, send them an email to re-engage them, reminding the customers of their carts and offering similar products that could perhaps be on sale.
Pro tip: This article will help you if you’re a start-up owner.
Software as a Service (SaaS)
A welcome email will work in your favour in that case as well. A friendly and easy-going look and feel would be the go-to solution for this category, with a CTA like “Show me around”.
If the user hasn’t interacted with the product yet, do it like Dropbox! Send them a check-in email to remind them that they haven’t used the service. Like this:
If this doesn’t work either, go for the “Last chance” email. Tell the customer that their account is about to expire and remind them of the value of your product. Ask them if they’d like to extend the experience or if they’d like to leave some feedback.
Pro tip: How would you like this article for further reading?
Publishers or Agencies
Buzzfeed could be a case study for that category, as it allows users to pick out the categories they’d like to receive newsletters for, thus personalizing the experience.
The newsletters are not only personalized based on the user’s picks but also personalized based on interactions, as every newsletter comes with different suggestions.
What is more, Buzzfeed works with referrals and the unsubscribe option is exactly where the subscriber can find it but doesn’t draw any attention.
Pro tip: See what’s up with content management and WordPress’s latest update.
How to design a User Onboarding Automation
And now that we’ve completed our guide, it’s time to give you some tips in regards to the designing process.
The first thing you’ll need to do is get to know your user and map out their experience with your product. Create user personas, conduct surveys and test away. The data you’ll gather will give you a clear idea of where things could go or have gone wrong.
That same data will help you find new ways to reduce friction and eliminate the risk of users losing interest in your product or service.
Use hooks through your CTAs. Communicate your product’s value clearly, but leave something to be discovered. Again, testing here is very important, as it will help you determine which “ethical bribes” and which CTAs work best.
And while we’re at it, educate your users with online assistants and give them tutorials to help them learn the basics.
Personalize as much as possible. Have users enter their preferences in your platform and use the data accordingly.
And for those emails: Users will be expecting a welcome email and first impressions count. Be consistent with your newsletters. Send your users emails with clear CTAs that will be consistent with your brand voice, send check-in emails that will entice them and “Last chance” emails that will make them think.
User onboarding is something that will help your business thrive, but it’s not an app or a service.
Rather, user onboarding is a mindset, a process that every business and service should keep in mind when planning their strategy if they want this strategy to be successful in the long run.
Of course, bringing your business online should be your first step. And when you do, make sure you find the one place that has it all!
The new gTLDs that contributed to a 33% spike in the total registration numbers during the March Madness promo made their presence known in a big way in the month of March. A 299% jump in the registrations of .FUN helped it score a spot in the top 5 along with .ONLINE, .TOP and .XYZ, the new entrants .TECH and .SHOP made it to the top 15 list with a 500% and 127% climb in its registration numbers respectively.
Let’s dive in further to find out which new gTLDs were trending during the month and made it to the top 15!
New gTLD Report – March 2019
*Registration Numbers Facilitated by ResellerClub
.ONLINE: With a 25% spike in its registrations, .ONLINE was able to retain its top spot in the trending list of new gTLDs. This radix new gTLD which has shown consistent growth in the global market grabbed a 16% share of the total new gTLDs registered in the month of March. .ONLINE was being sold at a promo price of $6.99.
.TOP: .TOP was able to hold onto the second spot in the month of March, as this new gTLD witnessed a 22% jump in its registrations. .TOP that was running at a promo price of $0.99 occupied a 12% share of the total new gTLDs registered. The increase in number of registration of this new gTLD can be attributed to the global markets.
.XYZ: Similar to .ONLINE and .TOP, this new gTLD was also able to hold on to its spot in the list of trending new gTLDs during the month of March. .XYZ that has been successful in connecting with the generation of internet users witnessed a 20% spike in its registration numbers. This new gTLD that was running at a promo price of $0.99 was able to grab an 11% share of the total new gTLDs registered.
.FUN: Registrations for .FUN rocketed 299% during the month of March. It was due to this huge leap in its registration numbers that helped .FUN secure a spot in the top 5 in the list of trending new gTLDs for the first time. This new gTLD that was being sold at a promo price of $0.99 was able to grab a 10% share of the total new gTLDs registered in the global markets.
.SPACE: This Radix new gTLD that was able to secure a spot in the top 5 after quite a while, witnessed a jump in its registrations to a whopping 90% during the month of March..SPACE occupied a 7% share of the total new gTLDs registered while being sold at a promo price of $4.99.
The registrations of the new entrants .TECH and .SHOP saw a massive jump of 500% and 127% respectively in the month of March . Along with these new gTLDs, .LIVE was also able to retains its sixth spot with a 40% jump in its registrations, followed by .SITE that saw a 16% growth in its registration numbers.
Here’s a peek into the exciting domain promos we’ve got lined up for the month of April:
Get your customer’s business online with a .SHOP domain extension at just $6.99.
Resell the all time trending domain extension .ONLINE at just $3.99.
Connect your customer’s business with the different generations with a .XYZ domain at just $0.99.
And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business.
You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!
VPS Hosting or Virtual Private Server Hosting is one of the preferred hosting options for several small-medium sized online businesses. The reason being, it is a bridge between Shared and Dedicated Hosting, offering its users the best of both worlds. If you are new and want to know more about VPS Hosting, you can read more about it. However, we assume, you all know what is VPS Hosting, and will move on to understanding the finer nuances of it, namely the kind of storage device that VPS follows.
Storage devices are categorised into two types – HDD and SSD. HDD stands for Hard Disk Drive whereas, SSD stands for Solid State Drive. In this article, we’ll cover the new and advanced form of storage – SSD and how it integrates with VPS Hosting. So, first things first!
What is SSD VPS Hosting?
SSD VPS Hosting, in simple words, can be defined as a ‘Solid State Drive VPS Hosting Plan’. Here the VPS Hosting service provider uses an SSD disk instead of the traditional Hard Disk Drive on their physical servers. The benefit of an SSD over HDD is that it consumes less power and delivers faster performance and speed. Let us see in detail, what distinguishes the two drives from one another.
Comparison between SSD and HDD
SSD or Solid State Drives draw less power and thus, boosting battery life.
HDD or Hard Disk Drives draw a lot of power thus affecting their battery.
SSD uses flash memory to store data. Hence data doesn’t get deleted suddenly due to the magnetic disk effect on data.
HDD has circular platters to store data in magnetic format. However, a downside to magnetic disk storage is that magnets can erase data, hence data is vulnerable.
SSDs have hardly any moving parts. Hence they produce very little noise and vibrations.
HDDs have platters to store data, and they cause noise while moving, as well as, vibrations.
Cost wise SSDs are expensive, but they deliver high performance to the website running.
HDDs are cheaper as compared to SSD, but they compromise on the performance of the website in the longer run.
3 Major Advantages of SSD VPS Hosting:
SSD uses flash memory to store data. This improves the read-write speed significantly, leading to improved performance of the server, as well as, the website loading speed.
HDDs are more prone to damage as they use movable platters instead of flash memory. Thus, SSD’s are more reliable in terms of efficiency and durability which, in turn, builds trust and credibility for your customer.
A faster loading website directly impacts Google search engine results and your website’s SEO. Websites hosted with SSD VPS Hosting load faster, thus helping you enhance your page ranking.
We at ResellerClub, provide all our VPS Hosting plans with SSD storage options, along with, storage space from 20-120 GB. Furthermore, with our SSD VPS Hosting you get to choose your choice of control panel either cPanel or Plesk.
Choosing the right storage option for your VPS Hosting depends on your needs. In the end, it is your marketing strategy, good content, and how you present your website to a potential customer that makes the difference, however, the right hosting plan just acts as a bonus! So decide wisely!
A few years ago, no one knew what chatbots were. Today it seems like every third website has a robot in the corner. That’s not a coincidence.
Chatbots have proven to be an effective way to increase revenue in businesses of all sizes. The typical chatbot’s click-through rate ranges from 15-60%. The large range in click-through rate is because chatbots have many uses which, of course, affects the CTR.
If you had a click-through rate from email marketing as high as 60% how would that affect your business? It makes you wonder, doesn’t it?
This article looks at how chatbots are changing the digital landscape and a few use cases to increase your conversion rates while reducing your costs.
What are chatbots?
A chatbot is a software program – which may or may not be powered by artificial intelligence – that can conduct conversations with human beings.
This definition leaves a lot to be desired because many applications can conduct conversations but don’t qualify as chatbots. So where do you draw the line between app and chatbot?
Qualities of a chatbot
You can differentiate chatbots from other applications based on how interactions take place. A chatbot has a conversation sequentially. They talk and wait for your reply before continuing. Most applications don’t work like that.
Another way to differentiate a chatbot from another application is the fact that it has an identity. You can build a chatbot and name it whatever you want and it’ll maintain that identity. For example, if you have sales and customer service chatbots, you could give each of them a different name.
The sales chatbot could be Zig and the customer service chatbot could be zag. Anytime a user needs help in either channel, the correct bot would take over the conversation.
For example, 1-800Flowers.com named their chatbot GWYN. Each time someone has an interaction with the chatbot, they’re talking to GWYN.
Benefits of chatbots and conversational marketing
With each day that passes, people are discovering more benefits associated with chatbots. I’ll focus on the ones that have a direct and immediate business impact.
Larger salesforce at a lower cost
A major challenge with sales is prospecting. You have to properly vet and qualify people. If you don’t, they won’t be a good candidate for your service and a lot of time will be spent without a return.
Chatbots can step in and qualify visitors on your website by asking specific questions and appending tags to them depending on their answers.
According to BI Intelligence, chatbots can save up to $39 billion a year in salaries across sales and customer support.
Get feedback from users that otherwise wouldn’t engage
Many people will visit your website, look around, and leave because they couldn’t find what they were looking for. A chatbot goes a long way towards bridging the gap between visitor and conversation.
For example, if someone is on your services page and can’t find what they’re looking for, a chatbot makes it easy for them to ask. If the same question keeps coming up you know it’s something that needs to be answered on the page.
Conversely, you could ask users if the page their on answered all of their questions. For example, someone is on the pricing page and your chatbot asks them whether pricing is clear. If they select the no option, the chatbot would continue by asking them to tell it what information they were looking for or whether the page was confusing. You can use that feedback to further optimize the pricing page.
How to use chatbots plus examples
Now, let’s focus on three effective ways to use chatbots to increase conversions across the board.
Customized shopping experience
It can be daunting for customers to find what they need when you have a large collection of goods or complicated services. A chatbot is able to bridge this gap by asking questions about their wants and needs and segmenting them based on that information.
Once segmented, it’s possible for the chatbot to show them specific products or packages from within the chat UI.
This is what 1-800-FLOWERS.com did with their chatbot GWYN. As of June 2016, 70% of chatbot powered orders were from new customers.
Funnel users to specific pages
It’s not always possible to close a sale from within the chatbot interface. Sometimes, your visitors need a bit more information or a nudge in the right direction.
With chatbots, you’re able to set welcome messages to find out what a visitor needs and proactively give it to them.
Leadpages was able to use chatbots and human interactions to boost their conversion rates by 36%. They started off slowly with only live chat then moved on to automating a lot of the process to cut down on the strain their team was feeling.
It’s important to note that they supplemented their chatbot usage with a human touch. While I was reading the Leadpages case study, the drift chatbot popped up and did the exact same thing I’m describing here.
After a bit of back and forth, it introduced me to the proper page.
One of the most prevalent challenges for rapidly growing companies is maintaining a high level of customer service. It’s not easy to find, hire, and train reps.
At the same time, the good ones are expensive. Chatbots are able to step in and serve customers for all but the most complicated issues. They can answer the questions directly or send people to the right resources.
This creates a positive experience and keeps your current customers happy (and can encourage people to convert to customers).
Amtrak used a chatbot named Julie to answer 5 million questions a year, save $1,000,000, and increase bookings by 30%. The bookings through the chatbot produced 30% more revenue.
This is an outlier but it shows how effective chatbots can be for customer service.
Chatbots, like it or not, are here to stay. Every day, they’re getting cheaper and smarter. Soon, the question won’t be whether or not you should get one but what’s the best way to use it.
We’ve only scratched the surface of how you can use chatbots to increase conversion rates.
You can either use them directly like 1-800Flowers and Amtrak did or you can utilize them as part of a larger initiative that combines chatbots with a human touch just like Leadpages did.
Choose one and test it out for your business. When you start seeing results, add other methods and watch as your conversions continue to rise.
Modern-day businesses are beginning to realize the importance of agile hosting services. It has become evident that the quality of hosting will determine the success of several crucial parameters such as SEO, bounce rate reduction, customer retention, and to an extent even the sales numbers. Given the relevance of these factors in determining the success of any business, companies have begun to look for faster and better hosting services.
Gone are the days when companies would rely solely on the options provided by their website developers. Today, companies research the best possible solutions and evaluate what may be ideal for them. While most organisations have already made the move from Shared to VPS Hosting, smart organizations are diving further to determine the benefits between SSD vs HDD VPS Hosting. Let us try to find out what is the difference between Solid-State Drive and Hard Disk Drive along with your best possible option.
Before we take a look at the difference between SSD and HDD, it is vital to understand the underlying working mechanism of both technologies. HDD is a decades-old technology based on the mechanism of vinyl records. The HDD drive stores data in patterns magnetically. It has a thin metal disk which rotates at 7200 RPM to record and read data. Each driver is equipped with sensors capable of reading the data and sending it back to the motherboard.
The problem, however, arises with the fact that the disk will approximately spin 3.8 billion times a year leading to wear & tear and eventually some mechanical failure. On the other hand, SDD does not contain any moving parts. It stores data on interconnected flash memory chips. It can be seen as an upsized and advanced version of the regular pen drives. SSD uses a NAND-based flash memory making it more secure even when the device is turned off.
The working mechanism plays a significant role in dictating the outcome of SSD vs HDD Speed tests. HDD is equipped with moving parts bringing lesser read speeds and write speed as compared to SSD. SSD with its NAND flash memory is capable of clocking substantially high read and write speeds. The rotational latency in HDD leads to lower speeds when compared to SSD.
It is obvious that hosting servers employing SSD will offer better speeds than service providers using HDD storage. A faster loading website will give a significant boost to your SEO and improve your Google ranking. Search engine algorithms give importance to the website loading time in determining the rankings. Google and other search engines rewards websites with faster loading times as it provides better customer experience.
A faster loading website also gives a better customer experience as they can navigate without any lag and waiting time. Also, with the attention span of viewers reducing with ever increasing internet speeds, you have a narrow window to attract a customer before they decide to switch to another website. Web hosting with SSD ensures that your customer is delighted to visit your site and use your product or services.
Data security is another crucial parameter that can severely affect your organization. The hosting servers are operational 24*7 which is different from the production environment. Overloading of hardware with I/O requests can lead to the failure of the hard disk. Such a failure could cause your website to go offline and raise uncertainty over the recovery of your data. While most data centres do keep a backup of the data, but there is always a possibility that you may lose some due to unforeseen circumstances. It is worth noting that the cost of data recovery with HDD is higher than that for SSD.
SSD comes with faster processing time reducing the risk of failure due to increased I/O requests. These also do not have any mechanical parts that could undergo wear & tear over a period of time and lead to mechanical failure. So, your data is extremely secure with SSD VPS hosting.
The usage of SSD drives in data centres results in lower power consumption when compared with the power consumed by the HDD drives. This is because the latter generates heat due to the mechanical moving parts and needs more energy to cool down. SSD drive, on the contrary, does not generate any such heat during its operation. Besides saving the environment, opting for SSD VPS hosting will also save your financial resources as the plans are comparatively cheaper.
The aforementioned benefits clearly indicate that hosting your website with SSD based VPS Hosting will have long-term benefits for your company. Although, it is essential for you to evaluate the needs of your organisation before switching to SSD VPS hosting. If you have an HTML based static site, you may not see substantial benefits. However, if your company has a high-performance website with heavy daily traffic, you will definitely benefit from SSD VPS Hosting.
It is worth noting that the prices of SSD drives have come down significantly in the past few years. These have ensured that many notable hosting service providers have switched to SSD storage. At Resellerclub, all our VPS Hosting plans from Standard to Elite come with SSD storage options. The SSD VPS Hosting plans offered by us provide storage space from 20-120 GB and an average OS boot time of 8-12 seconds.
SSD enables backup in about 6 hours, data access in 20 ms, spare up to 6% of CPU power and are less likely to fail. Unless the efforts required to switch out-weigh these benefits, you should switch to SSD Hosting. For any further assistance and to know more about the switching process, you can get in touch with our 24*7 support centre.
WordPress, as we’ve seen time and again, is one of the most preferred Content Management Systems with over 33% websites across the globe and WordPress Hosting as the preferred hosting. However, depending on your website’s needs and traffic, you may or may not be using WordPress Hosting. Out of the various hosting options available let us assume, you have opted for Virtual Private Server (VPS) Hosting and now wish to install WordPress. Sounds complex doesn’t it? Worry not, it isn’t!
In this tutorial, I’ll walk you through how to install WordPress on VPS Hosting in simple steps. All you need to do is follow these steps and voila your WordPress is installed!
For your benefit, I have divided the post into three sub-parts:
Placing the orders
Installing WordPress on WHM (with a Control Panel)
Installing WordPress without a Control Panel
So without further ado, let us begin.
Placing the orders
The first step before you can install WordPress on VPS is to purchase the domain name and VPS Hosting. We will be purchasing the above from our ResellerClub Control Panel.
Step 1: Login to our Control Panel, using your Reseller ID and Password. Go to the top right side of the dashboard and click on Buy to purchase orders.
To purchase a domain, go to ‘Select Product’ and select Domain Registration from the drop-down list
Enter the domain you want and check if it is available. You can even add Privacy Protection at an added cost
Once you’ve purchased your domain name it is time for you to purchase your hosting. In the same ‘Select Product’ drop-down, select Linux KVM VPS
Type the domain name you want to link the hosting with, as well as, all the product specification details as well
Next, choose if you want any Add-ons, the control panels viz. cPanel and Plesk and, WHMCS Add-ons available with VPS Hosting. We have selected cPanel and WHMCS.Note: Should you not want any Add-ons, you can select None
Pay the amount and you have successfully purchased the order
#01 Linux KVM VPS
#02 Linux KVM VPS
Step 4: Now that you’ve purchased your domain name and VPS Hosting, it automatically gets added to your control panel.
To access the orders, go to the main dashboard and click on Products → List All Orders → Click on the order you want to access.
Since we want to install WordPress on VPS Hosting, we have selected that order. After clicking on the order name, a new window opens where you can modify the order, as seen in the image below.
Click on the ‘Admin Details’ tab and a new window opens. You can now access the Server Management Panel, WHMCS and cPanel.
As seen above, our orders have been purchased and we will now see how to install WordPress. Since at the time of purchase we had purchased cPanel as the preferred control panel Add-on, we will first see how to install WordPress on WHM (the backend of cPanel). However, if you have not installed a control panel, then we will even show you how to go about installing WordPress without it.
Installing WordPress on WHM (with a Control Panel)
Since we purchased the cPanel Add-on we can now access WHM. Softaculous is an Auto Installer that can be integrated easily into control panels like cPanel, Plesk, DirectAdmin etc. It is one of the easiest ways to install applications like WordPress, Drupal, phpBB, etc. with a single click. However, Softaculous is not available in WHM and needs to be installed.
For installing Softaculous, we need to install it via remote access. If you are using a Linux based Operating System, then you can run the installation commands directly on your terminal. However, users who use Windows Operating System need to use an emulator. Therefore, to install WordPress you need to:
Installing an emulator (Windows)/ Open terminal (Linux)
Installing Softaculous on WHM via emulator/terminal
Installing WordPress using Softaculous
For the benefit of Windows Operating System users, we have listed the below steps to install an emulator called Putty. Putty is an open-source terminal and network file transfer application for Windows and can run the same commands you would run on a Linux based OS.
1. Installing Putty on your Windows machine
Go to the official website of Putty
Click on ‘Download Putty’
You will be redirected to a new page, where you need to download the package based on your Windows version (32-bit or 64-bit)
After the .exe file is downloaded, click on Run and install it by clicking on ‘Next’
Once Putty is successfully installed, open the application like you would open any other
In the text box ‘Host Name or IP address’ type the IP address of your Control Panel i.e the URL in ‘#Image 07’ and click on Open
The following window opens. Here enter the password and you are ready to install Softaculous on WHM
2. Install Softaculous on WHM via emulator (Putty)
Now that we’ve successfully installed Putty and logged into our Control Panel remotely, let us now install Softaculous.
Note: If you are using Linux, type these commands in the terminal directly after logging into cPanel.
After logging into your control panel, type in the following command to fetch the installation files of Softaculous < wget -N http://files.softaculous.com/install.sh>
After the files are fetched type in the command to change the access permission <chmod 755 install.sh>
Now install the files by typing this command <./install.sh> and press Enter
After the previous step, it will take a few minutes to install all the scripts. Wait till you get the message ‘Congratulations, Softaculous was installed successfully’ on the terminal screen
To check if Softaculous is installed on the control panel:
Log In to WHM
Select Plugins on the Home Page (Add-Ons on older versions than 11)
Softaculous – Instant Installs
The following window opens if Softaculous is installed
3. Install WordPress using Softaculous
Several scripts come pre-installed with Softaculous. Having successfully installed Softaculous, you can now install WordPress on VPS via cPanel.
Go to the Softaculous dashboard and search ‘WordPress’. Once you find the icon (i.e the script) double click on it, this opens a new window
Here, on the ‘Install’ tab enter the necessary details viz. the domain name you want to install the software on, protocol, language, etc. and click on the ‘Install’ button at the bottom of the page
Once your software is installed, you would get the following message as seen in the image below on your screen. You can now customize your WordPress site as per your needs
This was one way to set up WordPress on VPS, using the control panel. Let us now look at the manual way to install WordPress on VPS server if you don’t have a control panel.
Installing WordPress Manually Without a Control Panel
WordPress can be installed on your VPS in 4 simple steps and although this process is simple, it requires a technical background. So here we go:
Create a Database and a User
We would once again be using either the Putty (if Windows) or Terminal if using Linux OS to access the hosting server via SSH.
After logging into your root account type in the following commands to create a databasemysql
→ Enter the database name
create database database_name;
→ Replace your database name, username, and password in the command
grant all privileges on database_name.* to database_user@localhost identified by ‘database_user_password’;
The image below is a representation of the commands where:wp_database == database name
wp_user == database user
Passw0rd == password of the user
WordPress can be downloaded in 2 ways viz:
Upload the WordPress contents to your server via FTP or
Directly download the files on the server via SSH
We would be downloading WordPress viz the second method, using SSH.
Step 1: Go to the website root directory of your domain
For understanding purpose, let us consider your directory is /home/demobigo/public_html
Type the following command: cd /home/demobigo/public_html
Step 2: To download WordPress to your server, type in the following commands
Fetch the file: wget http://wordpress.org/latest.tar.gz
Extract: tar -xzf latest.tar.gz
Step 3: WordPress will be extracted in a folder called WordPress inside /home/demobigo/public_html
i.e /home/demobigo/public_html/ WordPress
You can install WordPress on the main domain you purchased (rosetintedglasses.com) or even in a sub-directory (rosetintedglasses.com/blog). If you want to install it on the main domain then move the files by running the following commands:
→ cd /home/demobigo/public_html/WordPress
→ mv ./* /home/demobigo/public_html/
where cd == change directory and mv == move
Note: If you’d like it on a sub-directory eg: blog, just create a folder named blog and move the files to it.
Edit the WordPress Configuration file
To edit the configuration file you can either create and edit the wp-config.php file manually, or let WordPress do the configuration itself when you run the installation script.If you wish to configure it yourself then run the following commands:
Rename the file wp-config-sample.php as wp-config.phpTo do this, run this command in the directory you installed WordPress:
→ mv wp-config-sample.php wp-config.php
Open the file wp-config.php using the editor (vi editor in Linux and vim editor in Windows)To do this, run this command in the directory where you installed WordPress:
→ # vi wp-config.php
Edit the following fields by replacing the actual database details: DB_NAME, DB_USER, DB_PASSWORD and DB_HOST as shown in the example above.
Run the Installation Script
If you have installed WordPress on the main domain, just visit: http://rosetintedglasses.com/wp-admin/install.php
If you have installed WordPress in a folder say blog, just visit: http://rosetintedglasses.com/blog/wp-admin/install.php
Fill the Site Title, Username, password & other fields and click Install WordPress.
Note: If WordPress is not able to identify your custom saved wp-config.php file, it will tell you to create and edit the file itself. You can just enter the database details that you’d like for the WordPress database and it will store the details in a new wp-config.php file.
With this, we come to an end of our tutorial on, ‘how to install WordPress on VPS’. Installing WordPress on VPS can seem to be complicated, however, if the steps are carried out in a simplified manner then the process is easy. Also, if you are using our Dedicated Hosting then the steps to install WordPress remain the same, as the working of VPS is similar to that of Dedicated Server.
Hope this tutorial was helpful to you. If you have any suggestions, queries or questions feel free to leave a comment below and we’ll get back to you. With this, I bid you adieu, until next time folks!
Migrating any of your digital apps is a challenging task considering the fact that the existence of your business may depend on them. Yet, at some point in your business cycle, you will face the conundrum whether to migrate to Cloud or continue using the current infrastructure. No doubt migrating is a complicated process, but if done correctly it has the potential to open up new opportunities. So, it is hardly surprising that an increasing number of companies are migrating their websites, data, applications, and other components to Cloud-based hosting.
What Is Cloud Migration?
Cloud migration is a process where a company migrates the existing infrastructure such as data, websites, etc. from a physical server inside the organisation to a Cloud-based infrastructure. Some of the top organisations use Cloud providers such as Amazon AWS, Google Cloud, and Microsoft Azure. While these companies provide many applications for integration with Cloud, pricing may make it out of reach for most companies.
In this article, we will discuss how migration of your website to Cloud Hosting can impact your current SEO efforts.
Benefits of Migrating to Cloud Hosting
Migration to Cloud Hosting can have immense benefits for your business. Cloud Hosting can solve the most common problem of scaling the infrastructure as your company expands. With Cloud Hosting, adding storage space or additional processing power is only a few clicks away. This makes your business agile in responding to increased demands. Migrating to Cloud Hosting will also improve the operational efficiency of your organisation as your teams will become more productive with cloud-based solutions and apps.
Most top Cloud Hosting service providers in India offer robust security for Cloud Hosting. At ResellerClub, we give top-most priority to your security. Cloud Hosting will also allow you to undertake faster application implementation and deployment. This leads to cost saving with respect to hosting and further savings when you need to scale. If you want to understand in greater detail what is Cloud Hosting and how does it work, you can check our earlier blog here.
Problems in Cloud Hosting Migration
There are some potential risks when you are migrating to Cloud Hosting, but those could be mitigated if you follow the right procedure and take all the precautions. Here are some of the problems that are generally faced during the migration process:
A significant drawback in migrating to Cloud Hosting could be the storage of sensitive data and adhering to compliance requirements.
Deploying some of your proprietary software and applications could also be a problem due to the legal requirements.
One of the other major concerns businesses have while considering migration is, losing SEO that may have been developed with rigorous efforts over the years.
SEO Benefits of Cloud Hosting
Search Engine Optimisation (SEO) is a time-consuming and a long-drawn process which can have a huge impact on your business. Optimizing your website for the search engines allows a potential customer to find your website easily. There are only a limited number of results on the first page, so companies invest a lot of resources to ensure that their website is listed on the first page. That is easier said than done as SEO is a complicated process and a whole lot of other aspects may hamper it. Let us look at some of the top hosting related problems that may hinder your SEO efforts.
Page Loading Speed – Loading time of your website has a huge impact on the SEO. A fast loading website will always have the edge over a site which takes longer to load. A Cloud Hosting service will allow you to ensure faster loading times. If there is a sustained traffic increase, you can efficiently allocate more resources without any problem.
Downtime – The downtime of your website will also affect its SEO rankings. So, if you are using a hosting provider which has frequent breakdowns leading to downtime for your website, you can bid goodbye to your SEO rankings. On the contrary, with Cloud Hosting the chances of your website being down are negligible.
Server location – Google and other search engines now emphasize on location-based results. This is based on the assumption that a user may find the results from its immediate vicinity more helpful. As a business, it is vital for you to take into account if the location of the server may hamper your SEO.
Protect your SEO
There is absolutely no need to be worried about your SEO while migrating to Cloud Hosting. If you follow a systematic process and opt for a reliable hosting provider, you can be rest assured that the efforts you put in developing the SEO will not go in vain. If you are a beginner, the best solution for you is to merely rehost the existing data applications on the Cloud. This does not require you to modify code or undertake any complex tasks. We provide free data migration services with our Cloud Hosting packages.
The second option is to keep your core applications unchanged and use cloud-based frameworks. This will allow your developers to take complete advantage of the cloud. The final and most complex migration process is to modify the architecture and code. This entails scrapping the original code and creating a new architecture from scratch. An alternative approach is to discard the current code and develop a new one to leverage the benefits of Cloud Hosting to the fullest.
To decide which approach is ideal for your company, you can contemplate which applications need to be on the Cloud. It is entirely possible that some of your apps may give better results if left in-house while the other could work better on the Cloud. The onus falls on you to take a call after carefully evaluating the pros and cons.
Before you start the process of migrating your website to Cloud Hosting, you have to check for a few simple problems that may arise. You should check for hardware obsolesce, research licensing issues, check the SSL & certificates’ compatibility, audit IPs, evaluate access control decencies, and last but not the least, choose the right Cloud Hosting platform.
While these may seem like simple steps and obvious approaches, adhering to them will ensure that your SEO will not be the same, but even better with the new Cloud-based hosting.
One of the major highlights of corporate news from across the globe in the year 2018 was Walmart acquiring a 77% stake in Indian e-commerce giant, Flipkart. It is the biggest e-commerce deal in the world reported to date. The other big news in the world of e-commerce that was an indicator of the future course of e-commerce technology was the acquisition of the open source e-commerce software platform Magento by technology major, Adobe for a deal of USD 1.68 billion. A single statement from the corporate press release by Adobe after the acquisition makes enormous good sense in this context: “This is the future of e-commerce- experience driven e-commerce.”
Look at the data shared by Tech Crunch that 79% of consumers in the United States of America shop online. Google suggests that searches for “shopping near me” have increased by 200% in the past two years. A recent study by Price Waterhouse Coopers found that 59% of its respondents have shopped at Amazon or other major e-commerce platforms like Alibaba’s TMALL and JD.
It is anyone’s guess then what the trajectory of e-commerce is likely to be in the year 2019. The growth of e-commerce websites is likely to continue unabated and in fact likely to scale up in the year 2019.
In recent years, shoppers have drastically shifted from physical stores to online stores and the same applies to the shop owners as well. The problem here arises when e-commerce store owners know where to head but do not have any idea about how they should lead.
Designing a competitive and elegant online platform is a strenuous task for most internet businesses. Though in recent times, it has become easier even for the start-ups to create a well-established website by using open source technology platforms like Magento.
Magento is one of the best choices and a perfect p to get the over-the-top level of services for small and mid-sized companies as well. It is a statically proven fact through Forrester Wave Research in 2018 that Magento is a leading alternative for almost every e-commerce developer. The influential and renowned organization stated that Magento is a strong performer in both B2C and B2B markets.
Research which covered one million websites by BuiltWith stated that Magento was the third largest E-Commerce platform in 2018. Due to its easy functionality, amazing customization offers, easy to install on localhost and configure on any hosting plans to improve the performance of the online store, this open source platform is flourishing as the most preferred service provider for startups.
If you are still doubtful whether you should choose Magento as your e-commerce platform in 2019 then here is a handy guide.
The seven reasons explained below will surely help startups to make a decision and switch to the most opted E-Commerce platform – Magento.
Offers unmatchable customizations and tools
Magento offers brilliant customization facilities that allow its users to design an E-commerce store according to their specific needs. The over the top E-commerce platforms do not cater to the same level of customization needs of startups.Magento is one of the finest open source platforms when it comes to integrating tool offerings. Given the numerous e-commerce tools that are available for analytics, conversion and modifying optimization including Hot Jar, Quant Cast Measure, Google Analytics, Inspect Let and Big Commerce Analytics, it makes sense to lean on Magento 2 to integrate all of these on to one platform.
For example, Google Analytics can be integrated with a Magento e-commerce platform by following these easy steps:
First, create an account with Google Analytics and obtain a tracking identity.
Second, configure the Google API in Magento 2. Access your Magneto administrator account.
Third, choose the configuration tab.
Fourth, access the sales option in the Google API menu.
Fifth, expand the Google Analytics option and enable its operation by pasting the tracking identity in the blank for the account number.
You can exercise a great amount of flexibility while using this open source platform. From managing E-commerce product pages, adding meta tags, canonical tags, customizing shopping cart functionality, tracking the products viability, sales, everything can be easily changed even by a layman like online shop owner.
Provides Application Programming Interface for Inventory Management
At the core of a robust e-commerce business model is inventory management. For a start-up firm to streamline its inventory management and synchronize it with content development and sales campaigns, it is of vital importance that the inventories of the entire range of merchandise on sale be periodically updated and reviewed. You can use a Magento API which will help you to set routines, protocols, and tools to build your E-commerce store. This open source platform makes it easier to develop and update your inventory lists by using this feature.
Along with a code scanning device, you can create a unique stock list and cut the cost of your employee management. This added advantage of Magento really helps online shop owners to move to the next level in achieving a great level of convenience.
Saviour for Developers as Well as Store Owners
It supports both OOP and MVC architecture. You can choose any of them according to your specific needs for development. Therefore, Magento is highly beneficial for web developers as it allows them to enable an optimal user interface and show their proficient programming skills.
Moreover, if you are not knowledgeable enough in the development of web pages then Magento offers easy to use facilities as well. You do not have to be well versed with high-quality programming and web development knowledge to use this E-Commerce platform.
Magento has a full-fledged marketplace where you can find numerous add-ons to optimize your online store. It can be said that if you have any kind of needs related to customizing your e-commerce store according to your tailor-made requirement then you will find an extension for the same in their offerings.
These extensions are ready-to-use even for people who are not tech savvy which means that you do not need a developer specifically to work on extensions provided by Magento. This gives relief especially to start-up firms who are afraid to spend huge sums on hiring a developer for setting up their E-Commerce store. For instance, if you are looking to optimize of Magento site for search engine point of you, you can use SEO Suite Ultimate Extension.
Digital Marketing Assistant
When it comes to SEO techniques, Magento offers several things which others do not. Magneto is loaded with an in-built digital marketing assistant. Its open source platform offers great assistance to e-commerce store owners to measure and manage website traffic and thus navigate across business strategies for agile course correction.
Magento as an open source technology platform offers SEO friendly URL suggestions, sitemaps, meta tags, and keyword suggestions. This provides a great amount of help to rank your web store on search engines and increase your customer base.
Helps in Planning with In-Hand Data
Magento has some great attributes that allow owners to view client history. The purchasing, search results and even wish lists can be viewed anytime by the developers or store owners. Such informative open source platforms allow beginners to know where their business is heading.
It serves as an all-time feedback provider of your clientele. You can judge and plan according to the information stored by E-commerce platforms constructed by using Magento. This helps you to modify and improve your business strategies. Moreover, this assists you in knowing your weaknesses and strengths.
Do you have a smartphone? Obviously, yes! We all have a mobile device in our hand 24×7. The internet services on a mobile phone allow users to access web stores whenever a shopping idea comes in their mind. And no E-Commerce store would like to take a risk to avoid this platform.
Although established big names might not be in a hurry to shift to mobility, it is a must to have feature for any startup. Who will offer you this? It is the perfect one-stop solution provider – Magento. They offer amazing mobility functions to their client.
One can easily zoom in and out, drag-drop and slide any E-Commerce platform constructed through Magento. This makes it extremely mobile friendly and the best choice for people who do not want to compromise on customer satisfaction.
It must have become more clear to you how easy it is to formulate an E-Commerce store by using open source platforms like Magento. In between, speed is equally important for an eCommerce website. We at ResellerClub, offer Magento Hosting for your Magento powered e-commerce website as per your needs to improve the performance of your website.
It is totally not an issue if you have a startup when it comes to this open technology platform. Go ahead and use Magento to enhance the experience of web development and E-Commerce store establishment. It will surely provide a large field to develop your online business opportunities!
If you’re using WooCommerce for your online shop, then you’ve already taken one of the best decisions for your business. With WooCommerce, building your product or digital downloads shop, is quick, easy and typically quite cheap.
Now, want to take your store to the next level? There are plenty of WooCommerce extensions available that could give you the edge over the competition.
The more you enhance your store, the better the experience you can create for potential customers. And the better the customer experience, the more your shop will earn.
Here are some of the best WooCommerce extensions we’ve found are extremely useful for pushing your business forward.
WooCommerce Currency Switcher
The Internet isn’t confined to just one country and if you want to sell more products, you shouldn’t either. With WooCommerce Currency Switcher, you can make it easy for your customers to pay in their preferred currency. You can have your prices converted in real time or set different price points for your products for different countries.Currency Switcher can be added to any widget area and gives you the choice of either a drop-down menu, flags or a side switcher. The extension is able to use any worldwide currency including Bitcoin, and you can set the conversion rate manually or allow it to auto-update.Geolocation integration allows you to detect your visitors’ native currency and allows them to complete the checkout process in that currency. You can choose to set different prices for different countries or show the shopper the approximate cost in their country’s currency.
You can install and use this extension for free, it provides support for two currencies without purchasing.
WooCommerce Product Filter
Realmag, the developer behind this product, bills its software as the number 1 selling product filter on WooCommerce extensions and when you look at the feature set you begin to understand why. WooCommerce Product Filter provides your customers with all the filtering options they could ever want, enabling them to locate exactly what they are looking for quickly and hassle-free. Shoppers can filter by categories, price, stock levels, sale items, ratings and many more.On your side of the extension, you are able to fully customize how the filter works and choose from unlimited layouts. You can set filter presets and learn what your customers are searching for with filter analytics.The extension promises easy plugin integration and offers support through community forums, a knowledge base as well as offering premium support. If that isn’t enough, they have a no questions asked money back policy. With all this available in the extension, their number 1 status is understandable.
Such an extension also helps push the envelope with your online store. If you had to compare WooCommerce vs Shopify, you’ll see that the breadth of extensions available for the former far exceeds what is available for the latter. The great news is that most of these extensions also have a free version.
WooCommerce PDF Invoices
Invoicing is essential, but a tedious task, which this extension automates easily for you. It creates PDF invoices attaching them to your WooCommerce email, and sending them to your customer’s file storage service. It can also create PDF packing slips which can also be sent out to customers.
You have many different templates to choose from too, and if they aren’t exactly to your liking you can customize to suit your needs. There are many date format and invoice customization choices available to you. Add extra columns for discounts, refunds or whatever else you need.You can manually create invoices and packing slips as required. You have the choice of either using WooCommerce’s order numbering or use the sequential system within the extension. If these features weren’t enough to convince you, this plugin is very well liked and rated by its uses too.
WooCommerce Paypal Checkout
In 2018, Paypal’s total payment volume increased to over 578 billion US dollars. This represents an increase of 28% over the previous year and shows why you should include Paypal integration in your WooCommerce shop. The Paypal Checkout extension (an official WooCommerce extension) has been created to streamline the payment process, reducing the chance of the customer making an error and making purchasing easier. The fewer steps involved in the checkout process the better, as it gives your customers less opportunity to abandon their cart.This extension bypasses most of the standard WooCommerce checkout, completing the purchase through Paypal.
The extension gives you the option of offering Paypal Credit to US citizens at the checkout. You still get paid immediately but your customer is given more time to pay. If your shop offers subscriptions, this option is available too.
Facebook for WooCommerce
People spend an inordinate amount of time on Facebook and this extension allows you to better sell to people on the social media site. Showcase your products on your business page and drive them to your shop.A single click allows you to sync your product catalogue with your Facebook shop. You can highlight your best selling products on Instagram as well as Facebook and even tag them in photos if you want. Get organized by placing your products in appropriate collections. All of this is done in a mobile compliant format, so your products still look good on the small screen.
If you run Facebook ads, this extension will help you get the best out of your campaigns. Use your Facebook pixel to grow your audience and reach those groups most interested in your products. Re-target previous visitors to your site on Facebook.
Monitor your conversions to see how well your ad is performing. Optimize your advert towards people who are more likely to add to cart and complete their purchase.
This extension also includes a Messenger plugin which enables you to create a seamless chat interaction with your customers, both on your store and when they have left. It gives you the opportunity to keep the conversation going without the need to ask for contact information.
MailChimp for WooCommerce
The well-known email marketing platform that is used by over 17 million users has developed an extension to integrate their service with WooCommerce. If you use MailChimp this extension gives you the opportunity to improve your marketing strategy. Their WooCommerce extension allows for your customer’s purchase information to seamlessly sync with your MailChimp account. This gives you the power to present a follow-up marketing email after a customer has purchased, automatically. You can recover abandoned carts, recommend products and send out targeted campaigns. And do all this for free.The extension also gives you the ability to automatically generate a popup form which gives your store’s visitors the chance to become subscribers. Send out emails which include WooCommerce discount codes and other automation. Highlight a particular product that you want to promote, with customizable landing pages as well.
You can use your customer data from MailChimp to create better Facebook and Instagram advertising campaigns. Take the opportunity to boost sales by combining email marketing with Google remarketing. On average as little as 2% of shoppers convert into customers on their first visit, remarketing gives you a second chance at the other 98%.
Order Delivery Date for WooCommerce
An important part of running a successful store is getting return customers. One way to improve your customer retention is by improving your customer’s purchasing experience. If someone is able to choose the delivery date of their purchase, it removes another possible roadblock that could cause cart abandonment.The developers of this extension make the claim that simply allowing the customer to choose a delivery date, actually reduces cart abandonment by 50%.You can modify the extension to disable days which you don’t deliver, set the minimum delivery in hours and set non-delivery for holidays. You can also limit the number of orders per day and disable delivery for virtual products.
The extension is well supported and if it really does reduce cart abandonment for you as they claim, the Pro version will definitely be worth the upgrade. The Pro version gives both you and the customer more options, including setting a delivery time as well as a date.
Operating an eCommerce shop can be difficult, but implementing some of these WooCommerce extensions should make a marked improvement in your workload. They should also greatly streamline and improve the customer’s shopping experience in your store.
Along with using the WooCommerce extension, the hosting service your eCommerce shop uses is equally important. If you build your website on the WordPress platform like us, then WordPress Hosting is the best choice for your eCommerce shop. Combining the best hosting service and WooCommerce extensions will naturally bring an improvement to your eCommerce shop.
You asked, we delivered. We’re proud to announce that the ResellerClub Mobile App is now LIVE! With the app, we’ve re-imagined how you manage your business! Now, take your business wherever you go with the ResellerClub app that lets you buy domains, renew orders, track funds and more.
The Android version is currently available on the Google Play Store. We will be launching the iOS version soon.
What can you do with the app?
The app is designed to make running your business a breeze by allowing you to perform important actions with ease such as:
Buy domains: Discover hundreds of great domain names & instantly buy them from within the app.
Add Funds: Add funds to your wallet and get your virtual account details with just a tap!
This is currently available only for our India customers.
Add new customers: Create accounts immediately for all your new customers.
Manage Customer Billing :Enjoy the freedom to decide how you want to invoice your customers for their orders.
Renew orders: Handle timely renewals effortlessly so your customers never face any downtime.
Get in Touch: Contact your account manager easily for all queries and assistance.
Excited? So are we!
Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service?
Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into one aspect. Adopting this broad-ranging approach not only helps you attract quality leads and keep them, but it also drives customer loyalty and can even lead to referrals from satisfied customers.
Why Your Web Development Business Need a Sales Funnel
All businesses need a sales funnel, whether offering web development services or a physical product like socks. That’s because most customers don’t make a purchase the first time they see a new product or service. First, they acknowledge that a product or service exists. Then they think about it. Or they forget about the product or service and run across it later. Maybe they show some interest but aren’t yet sure the solution meets the need and is right for them.
The journey from the first contact to actually closing the sale can often be a long one. Most experts agree that it takes between seven and 15 touch points before a customer actually makes a sale.
So if you’re selling web development services, you want to control this journey so the customer ultimately ends up at the final destination of purchasing from you. A sales funnel is your plan to get them there, a programmatic series of interactions that helps in building awareness, drawing interest, and ultimately leading to a purchase.
All businesses need one or more sales funnels today because there’s a lot of competition online. Without one, a customer likely will see your service and then buy from someone else who has guided them with a sales funnel.
So how do you build a good sales funnel? Start with these five key tips.
Traffic Generation Boosters
Drawing traffic to your website is the primary mode of contact with leads. But how can you track the effectiveness of different methods of traffic generation?
Sponsored ads are only worthwhile if they are converting into quality leads. Affiliate ads through partner sites (bloggers, loyal customers, complementary businesses) can be more effective. Affiliate ads work by giving the sites that host the ads a cut of every sale. So if a content writing business promotes your web development company on its site with one of your affiliate ads, the business gets a small percentage of the sale—and you only pay if the leads they send convert into paying customers. That’s win-win.
But in order to evaluate their impact and pay out those who refer business to you, you need to have a system for tracking clicks and commission. Affiliate software can help streamline the process by tracking clicks and calculating commission, so you’re only paying for clicks that lead to actual sales.
A good example is the affiliate program that we offer at ResellerClub.
You can also increase organic traffic to your site by boosting the content. High-quality content such as blog posts and webinars allow you to add value to your products and increase engagement with leads and customers. Guest blog posts on other sites can also boost your SEO by driving links from trusted sources back to your landing page.
Improve Lead Acquisition Efficiencies
Make sure that the leads who click through to your site are immediately presented with a clear description of what your company has to offer, and a direct Call to Action (CTA). You don’t want to lose quality leads at the landing page level because your copy is confusing, or there’s no clear way to engage.
Make sure your landing page not only has eye-catching branding, but also content that spells out your product or service. Communication is key here. Leads want to feel valued and have a clear understanding of your product. This includes having the option to contact a team member for a more personalized experience, which can be accomplished through Live Chat software. Leads who feel that a company is responsive and communicative are three times as likely to become customers.
Increase Lead Conversions
After driving traffic, the next step for converting leads is instituting lead magnets on your landing page. Lead magnets are strategies for collecting lead data in exchange for a sample of your product or service.
Convincing leads to sign up for a free service is an excellent first step. But moving from attracting leads to increase lead conversion, requires a great deal of persistence. If leads signed up for a mailing list or free trial, don’t just abandon the outreach. If they don’t voluntarily sign up for a paid subscription after a free trial month, consider other options for engagement, including offering discounts or special deals.
For leads who follow your CTAs, generate a thank you page that provides them with more relevant services and ways to engage with your company. Constantly assessing how your affiliate ads are performing can also lead to some clues on where your quality leads are coming from and what stage conversion is occurring.
Activate Your CRM Software
Lead conversion and acquisition are challenging without a system that centralizes all of your data related to individual customers. That is where Customer Relationship Management (CRM) software becomes invaluable. CRM systems allow you to streamline your sales and support channels and track customer data, all on one platform.
But collecting this data is only step one. Make the most of it by personalizing interactions through email marketing segmentation, targeted ads, and other tools that tailor your customer interaction to the individual. A/B testing gives you the opportunity to track how well your messaging is performing, and to adjust accordingly.
Ways to Build Loyalty That Lasts
Once you’ve converted leads to customers, retaining their loyalty is key. Not only do repeat customers provide 40 per cent of all sales on average, but loyal customers can also aid in the lead acquisition by becoming brand ambassadors.
Achieving this goal starts with building customer loyalty. Offering perks and rewards to customers is a good place to start. Some companies offer a rewards or points system, while others provide discounts and insider access in exchange for an annual fee.
Amazon Prime is a high profile example of a company that provides great value for an annual membership. Deciding which model works for your company is entirely up to you. But it is important that you build in a system for rewarding loyal customers; that is an indispensable stage in your sales funnel, much as persistence is necessary to boost lead conversions.
Customer loyalty is also based on a sense of trust and communication. Your blog posts and support articles are an excellent opportunity to demonstrate to your customers that you care about their success. Blogging also helps you manage your business’ image and visibility to potential leads. Make sure you are constantly updating your content to reflect current best practices of your company.
But Only if You Look at Your Funnel
Identifying the different stages of your sales funnel can help you develop more efficient strategies for converting leads and acquiring customers. Take stock of the different stages to identify what’s working and what’s not.
The most successful companies are constantly assessing the effectiveness of different approaches along all stages of the sales funnel. Don’t stop at driving more traffic to your site or satisfying existing customers. Activating these tools along the sales funnel will lead to more effective customer acquisition and growth for your company.
The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience.
According to a survey from Visual Objects:
Most people with ad blockers have used them for more than a year
Ad blockers are most frequently used on desktops
Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population.
Businesses need to be aware of ad blockers’ effects on their websites and overall digital marketing strategies.
Understanding why people use ad blockers can help your business can do to both support your user’s web experience and sustain your advertising model.
Use this article to learn:
How and why consumers use ad blockers
Where ad blockers are most common
How to create ads that people won’t block
Ad Blockers Are a Fixture of Web Use
Ad blockers first appeared in 2003, according to AdBlockPlus, and have since grown more user-friendly. According to Statista, one in three computers has at least one type of ad blocker enabled, a number that has doubled since 2014.
Blocking ads 15 years ago consisted of blocking animations and flash. Today, however, browser extensions have refined and updated the basic technology of blocking flash, making ad blockers more accessible than ever before.
Many internet browsers also block intrusive ads on websites automatically. Google Chrome’s recent efforts to enforce the Better Ads Standard is one high-profile example of browsers’ attempts to improve their UX by limiting disruptive ads.
Businesses can expect consumer demand for ad blocking technology to rise, especially as ad blocker technology grows more user-friendly and accessible.
Ad Blockers Are Different on Mobile Devices
Only 28% of people use an ad blocker on a mobile device, according to the Visual Objects survey.
Desktop browsers such as Google Chrome allow people to install ad blockers as a plug-in within the browser itself. No such mechanism is available to mobile users, so people must seek out and install this technology on their own.
Mobile users are also less inclined to pursue this process on their own, as the idea of ad-free mobile experience may not even occur to them – consider that 87% of users’ time on mobile devices is spent on apps, and most apps do not allow ad blockers to work.
This suggests that businesses have an opportunity to advertise on mobile.
Businesses looking to circumvent ad blockers by targeting mobile users should do so with caution. Google’s Better Ads Standard extend to Chrome’s mobile browser, meaning intrusive ads will be blocked for mobile web users.
Ads are also more disruptive to the mobile web user experience. Ads that open a new window, take up large shares of the screen or include autoplay video or sound are more frustrating on mobile because they inhibit users’ access to content.
For example, this ad from the New York Times iPhone app shows how ads interrupt mobile UX.
The ad takes up almost half of the screen size, requiring users to scroll several times before it is out of sight.
If businesses want to redirect advertising dollars towards mobile apps, they should seek alternatives to a traditional banner and pop-up ads. Other approaches such as Influencer marketing and affiliated content are less intrusive and often add value for consumers.
People Use Ad Blockers to Safeguard Their User Experience
People dislike ads because they diminish their online browsing experience.
People are busy and seek a direct line to their chosen content. And yet, ads are perceived to be more prevalent and intrusive than ever.
Ads result in a poor site UX, both by slowing site performance and distracting users with flashy media that diverts attention from the main content.
Businesses looking to embed videos on their websites should work carefully with their web designers to ensure that videos only play when users click on them.
Ad blocking technology is often the easiest way for people to secure a peaceful and rewarding site experience, so ensure that ads on your site don’t clash with your audience.
Any placed ads should complement the site layout and design elements, rather than irritate the visitor with bothersome graphics or videos.
Web Designers Help Businesses Navigate Ad Blockers
Consumers have adopted ad blockers to regain control over their web browsing experience.
Ad blockers are most prevalent on desktops, so companies can find success with mobile web or in-app advertising, as people are more accepting of ads on these channels.
In turn, businesses must respect that their visitors want to consume ad-free content, and deliver a website UX to match.
Conduct research to see how the best web designers find creative ways to integrate advertorial content with a user experience free from pop-ups, autoplay videos, and other intrusions that drive ad blocker downloads.
Consumers use ad blockers to improve their overall user experience on their own terms. It’s time for businesses to explore alternative advertising strategies and optimize their websites for ad-weary users.
As of March 15 2019, WordPress powers 33.4% websites all over the globe. Being a popular Content Management System it releases new updates every few months. December 2018 saw the release of WordPress 5.0 ‘Bebo’ which introduced the block editor. The new 5.1 update named ‘Betty’ honouring the celebrated Jazz vocalist Betty Carter focuses on polishing the performance of the website.
Let us see in detail what the new update brings to the table.
WordPress 5.1 focuses on 3 major aspects viz. Site Health, Editor Performance and Developer Happiness.
Speed and security are two of the utmost features that every WordPress update takes care of. Most of the times you download plugins to be installed on your WordPress site. Not all plugins are new and this might even mean they run on outdated versions of PHP. If you as a site administrator download them it might affect the performance of our website, as well as, compromise on the security.
The new ‘Site Health’ feature helps to check the PHP version running on the plugin you’re trying to install with the appropriate version of PHP compatible with your site. Should the plugin require a version of PHP that won’t work with your site, WordPress will automatically disallow you to install the plugin.
The block editor released in WordPress 5.0 continues to improve with each new update. The WordPress 5.1 update lays emphasis on improving the performance of the editor. Some of the improvements looked upon were time taken to start the editor and smooth typing.This is an ongoing project and more performance improvements are expected in the next few releases.
This update released a lot of improvements when it came to the developers. Some of the areas it touched upon were:
A new Multisite database table that can store metadata associated with websites that allows storage of arbitrary site data
New functions have been added to the Cron API to assist with returning data. Moreover, it even includes new filters that can be used to modify the cron storage
You can check more improvements on the development front on the WordPress 5.1 official release page.
Lastly, remember that it is very important to upgrade your WordPress as it helps fix any security flaw or patch. However, chances are you might end up missing an update if you manually upgrade it, hence it is preferred that your WordPress is updated automatically. updating. Our WordPress Hosting plans ensure that your WordPress is updated automatically whenever there is a new release. This enables both the improvement & fixes for your WordPress site, as well as, lets you concentrate on your business without having to worry about your site not being updated.
Do let us know what you think of this new WordPress 5.1 ‘Betty’ update in the comments section below!
The decision to take your product or services online is a daunting task. Add the intricacies of hosting your website to it, and you have a complex problem on your hand. Everything from the hosting service to the content that will go on your site is unchartered territory for you. Each and every decision that you take during the course will have an impact on your business a few years down the line. While managed web hosting could be the best-suited solution, it is essential for you to understand the nitty-gritty of hosting solutions.
Over the years, it has become evident that a faster loading website which is secure could substantially improve your sales leads as well as customer experience. There are no doubts about the fact that virtual hosting has a wide range of benefits than Shared Hosting or even Dedicated Server Hosting. You should thoroughly contemplate future business requirements and pros & cons of using any Cloud Hosting solution before finalizing any of the services.
How Cloud Hosting Works
Cloud Hosting is a network of virtual servers that tap into underlying networks of physical servers. Theoretically, a Cloud can be considered as a network with an infinite number of machines on the network. The resources required to operate your website are spread across several servers in the network located at different data centres. So, there is no physical server or physical entity that can be termed as a Cloud.
Since the operations of your website do not depend on a particular server, there is practically no downtime. If there were a failure or overload on any server, the backup server would kick-in until the issue was resolved. This also means that scaling is extremely easy and any amount of surge in traffic will not hamper the performance of your website. This network of servers that your site uses is called Cloud.
The servers on the network are remote but still in the safety of data centres. So, there is a negligible risk of on-site security threat to the servers. Services such as Dropbox or Google Docs are common examples of cloud-based services. Google.com has hundreds of servers on cloud ensuring that there is no downtime. I mean, try to remember last time you searched something on Google.com and got a 503-error!
Why Cloud Hosting?
It is evident from what we have already discussed that Cloud Hosting offers a wide array of benefits. One of the top benefits provided by Cloud Hosting providers is stability. Apart from these, Cloud Hosting also brings incredible speeds and performance. The data required to access your website is decentralised across several servers. This leads to your users accessing your website from multiple locations rather than just the one physical server resulting in better speeds. Better speeds ensure better performance of your site both in terms of operation and customer satisfaction.
What is Managed Cloud Hosting?
Managed Cloud Hosting solutions are the next revolution in Cloud Hosting technologies. It brings not only the benefits of the Cloud Hosting solutions, but also the expertise of engineers, system administrators, and other IT experts to efficiently run your entire IT operations. Essentially, the primary difference between managed hosting and Cloud Hosting is the resources and support available to you through a Managed Services provider.
At the infrastructure level, you get architecture guidance, 24*7 communication, DNS management, database administration, system administration & operation, performance testing & tuning, and even developer support as well as training. Managed cloud services also bring DevOps automation tools, digital marketing platform, management of apps, application deployment, scaling, and lifecycle management.
What Is Best For you?
Managed Cloud Hosting solutions are ideal for anyone who is not an expert in web development. This is because unmanaged Cloud Hosting providers such as Microsoft or Amazon can offer Cloud Hosting solutions, but the job of managing all the hardware & software along with complex applications is your responsibility. This would mean that you have to hire all the experts including but not limited to cloud infrastructure, security, development, and other specialities.
Using unmanaged Cloud Hosting will mean that you are inadvertently involved in maintenance. This tends to take away your focus from your core business as more time needs to be devoted to this. All the problems can be solved by selecting a managed Cloud Hosting service which will leave your time for what you do best – your core business.
What We Have to Offer?
Our Cloud Hosting solutions bring additional features such as data mirroring which ensures that your data is never lost due to hardware failures. The data is mirrored across multiple distinct devices on multiple drives and cabinets to ensure a seamless transition in the event of any hardware issues. You can also easily monitor your website performance with intuitive performance dashboard.
By monitoring your website performance, you can provision for more resources to ensure that there is no downtime even with increased website visits. You also get a 24*7 reliable support which is ready to solve your problems within minutes. The speed of your website is improved by Varnish Cache that can improve the speeds up to 1,000%. There is a 99.9% uptime guarantee as a part of service agreement. Check out our hosting services and avail all the benefits of Cloud Hosting for your business.
From ResellerClub celebrating 13 years to the Big Birthday Bash promo on the website, there were a plenty of reasons for the increase in the registrations of the new gTLDs in the month of February. Let’s dig in further to find out which new gTLDs made it to the top 15!
While .ONLINE was able to move up a rank and secure the first spot, .XYZ made it to the top three with a 47% jump in its registrations. Registrations for .ICU climbed 23%, thus helping it grab a spot in the top 5.
Here’s a peek into the trending new gTLDs for the month of February:
New gTLD Report – February 2019
*Registration Numbers Facilitated by ResellerClub
.ONLINE: It was the promo price of $6.18 that prompted the registrations of this new gTLD to increase and grab a 17% share of the total new gTLDs registered. .ONLINE was able to secure the top spot in the list of trending new gTLDs during the month of February. It can thus be inferred that this Radix, new gTLD has been successful in boosting its registrations numbers month on month.
.TOP: This new gTLD that was able to secure the second spot in the trending list of new gTLD, grabbed a 13% shared of the total registrations in the month of February. The promo price of $0.95 can also be credited with the growing number of registrations of this new gTLD in the global markets.
.XYZ: .XYZ made a 47% leap in its registration numbers in the global markets., that helped this new gTLD to move up to the third spot during the month of February. .XYZ has consistently witnessed a rise in its registrations and was able to grab a 12% share of the total new gTLDs registered. .XYZ was running at a promo price of $0.95.
.SITE: This new gTLD has undoubtedly been able to hold on to a spot for itself in the top 5 by grabbing an 8% share of the total new gTLDs registered in the month of February. .SITE was being sold at a promo price of $4.18 that also assisted in the spike of its registration numbers during February.
.ICU: .ICU scored the fifth spot in the month of February with a 23% climb in its registration numbers. This new gTLD was not only witnessed a surge in its registrations in the global markets but was also able to move up a rank by grabbing a 7% share of the overall registrations. .ICU was running at a promo price of $0.68.
While registrations for .FUN and .STORE saw a 30% and 11% spike in its numbers respectively, .BLOG the recent entrant in the top 15 was able to move up a rank with a 5% jump in its registration numbers during the month of February.
Here’s a peek into the exciting domain promos we’ve got lined up for the month of March:
Help your customer’s get their business online with a .SITE domain extension at just $4.18.
Increase visibility of your customer’s business online with a .ICU at just $0.68.
Get the domain extension .ONLINE at just $6.18 and help your customer’s business grow online.
And that’s it folks!
Check out all our trending domain promos here and get the right one for your customer’s business
Head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!
In our previous 3 posts of the WebPro Panel series, we introduced you to our new WebPro Panel, its features, easy order management, as well as, brand new customer management features for the web pros. Moving ahead, in this final post of the series, we will explore how you can manage your Reseller Account in the WebPro Panel.
Account Management basically means managing your Reseller account viz. modifying your contact details, password, etc. as well as, customizing the URL of your customer’s panel. So without further ado, let us begin.
Key Segments of Account Management
There are 3 key segments when it comes to managing your account in the WebPro Panel.
Changing your Account Details
Changing your Contact Details
Changing your Account Password
Viewing and changing support pin
Adding funds to your account
A: Changing your Account Details:
This comprises of three important things i.e changing your contact details, your account password and your support pin.
Changing your Contact Details
Your contact detail covers aspects like email address, contact number, postal address. Should at any point of time your contact number changes or your address both email and postal, you would want to modify them in your Reseller account as well. The ‘Contact Details’ page of your WebPro Panel allows you to change these easily. Let us see how
Step I: Login to your WebPro Panel
Step II: On the top right of the dashboard and you will see this icon Click on this and the following window appears. Click on the Profile and security tab.
Step III: A new window opens where you can modify your details like email address and contact information.
I: To modify your email address
Click on the ‘Change’ button in the Contact Details page.
After clicking on ‘Change’ a new window pops up. All you need to do is go to your original email address and enter the 6-digit code you receive in your inbox. This acts as security verification for your account and verifies the authenticity of the request.
After your authenticity is verified, you can now change your email and click on the ‘Save’ button.
II: Changing your Contact Details
On the same window, if you want to change your ‘Contact Details’ go to the right-hand side and click on ‘Edit Profile’
A detailed page opens and here you can update all the contact details you wish to change, like phone number and business details. Once done, click on ‘Save’ on the top-right side.
Changing your Account Password
Account Security is comprised of your ‘Account Password’ and ‘Support Pin’.
Step I: To change your Password, click on the ‘Change’ button beside the label ‘Account Password’
Step II: Enter your current Password and click on ‘Proceed’
Step III: Enter your new Password and Confirm it before clicking on the ‘Save’ buttonNote: For security purposes please ensure that your password length is between 9 to 16 characters and a combination of uppercase and lowercase letters, special characters, and numbers.
Viewing and changing support pin
Step I: To change your ‘Support Pin’ click on the ‘View/Change’ button beside “Support Pin” under “Account Security”.
Step II: A new window pops up displaying your current 4-digit support pin
Step III: If you wish to change the pin, click on this icon
Step IV: Enter your new pin and click ‘Save’Note: Keep changing your support pin on a regular basis and avoid repetition and common pins.
B. Adding funds to your account
One of the important features of WebPro Panel is the ability to purchase on the go i.e without adding funds to your account. However, adding funds to your account can be useful especially when you wish to purchase a product quickly. In the new WebPro Panel, the payment gateways have been integrated into the WebPro Panel and this eases the process of adding funds to your account.
Let us see the steps that are involved in adding funds to your account through the WebPro Panel.
Step I: On the left vertical sliding bar, click on ‘Add Funds’
Adding the funds to your account:
Enter the amount you would like to add to your wallet. The system automatically calculates and deducts any transaction fees and pending invoices from the amount you want to add to the wallet. In our case, there were no pending fees and invoices so the entire amount will get added.
Checking the balance
Under the section YOUR NEW WALLET BALANCE, you can now see the final balance that your wallet will have. This balance is a total of the previous wallet balance and the new amount that you will be adding to the account.
Select the Payment Gateway
Now, that you’ve checked how much balance will be added to your account, you need to add funds from the payment gateway to your account
Depending on your preference you can choose to add funds to your account from either Visa/MasterCard or WebMoney Gateway. Select your preference and click on ‘Add Funds’
You will now be redirected to the Payment Gateway page where you can add the necessary details and proceed with the payment
Once the transaction is successful, funds will be added to your account and you can proceed with purchasing your products.
C: Billing Section
The billing page can be viewed from the vertical slide bar on the left. The billing page displays all the transactions associated with your account and orders.
The following activities can be performed on the billing page:
You can view, print and download invoices, receipts, credit notes and debit notes
Each transaction can be differentiated by means of a colour code
Green indicates credit notes and receipts
Blue indicates invoices
Red indicates debit notes
With this, we come to an end of understanding account management in the WebPro Panel. This was the final segment in our four post series on the WebPro Panel.
If you are a reseller associated with us, you must have used the old panel and this series on the WebPro Panel hopefully shows you the careful improvements we have made to ensure that you continue having the best tools at your disposal to help your business effectively. The WebPro Panel is an easy, intuitive panel that allows you to manage your customers and orders with ease. The integration of payment gateways, the introduction of a hassle-free product purchase experience without adding funds, revamped order management and last but not the least, a brand new customer panel are all features that we feel will make your life that much easier and help you focus on what truly matters.
If you haven’t read our previous posts and are wondering about the WebPro Panel and how it came to be, then you can read all about it here in the following blogs.
WebPro Panel Part I: The Introduction
WebPro Panel Part II – An all-new Order Management Experience
WebPro Panel Part III – The Next Step – Managing your Customers
Note: We haven’t migrated our customers to the new WebPro Panel, we’ll be upgrading our customer in phases.
Do you have any comments or views on the WebPro Panel? If yes, do leave them in the comments box below. Also, if you have any topic suggestions, you can leave them in the comments section too. We’ll be back soon with another interesting post soon.
Traditional hosting services are being widely replaced by technologies such as VPS Hosting and Cloud Hosting. The benefits they offer outweigh the minor cost implications involved in upgrading to these hosting technologies. So, what is a virtual private server? A Virtual Private Server (VPS) as the name suggests, is a perceived private server even though it is installed on a computer running multiple VPS. This single computer can host several such VPS servers without any of them hindering the performance of other servers on the same network.
This virtualization is achieved by software called Hypervisor which segments the master hardware into smaller units. Each VPS is capable of running its own OS and will have dedicated resources irrespective of what other servers on the network are doing at any given moment. This ensures several benefits over Shared Hosting such as unrestricted root access, faster loading time, and privacy since VPS do not interact with other VPS on the same network. Selecting the right hosting for your company may have long-term ramifications for your business. So it is essential for you to decide wisely on the hosting that will be used by your company.
Why Switch To VPS?
Ideally, you should always host your website on a VPS since the cost of a private server can be substantially higher. With VPS you get better speeds and lower loading time which will not only delight your potential customer but will also help you in ranking better on search results. VPS will ensure better speeds even when you are getting higher traffic and more clicks.
Downtime and 503-server errors portrait your company in a negative light which may hamper your business. With shared server or even OpenVZ VPS, the resources are divided leading to its scarcity if other participants are utilizing more of it. Another problem arising out of the shared servers is a privacy concern. If another website hosted on the same server is being attacked frequently, you will also get affected since you are on the same server. To be able to install a special operating system and gain full root access, VPS is absolutely the best option.
Which VPS Is For Me?
There are several VPS options available in the market today. The virtualization technologies differ in the features they offer. So, it is crucial for you to understand what are your needs and then look for the VPS. The top technologies offered by most hosting providers are Citrix Xen, OpenVZ, and KVM. Each technology comes with its fair share of ups and downs, but more on that later.
The OpenVZ is a container-based virtualization Hypervisor for Linux meaning that you can only run Linux OS and no kernel-level modifications are possible. It can also be oversubscribed leaving you with lesser resources and slow speed. Citrix Xen or Xen eliminates all the problem faced with the OpenVZ. It is light hypervisor with a small footprint, it cannot be oversubscribed, and the host can run any OS. However, Redhat has removed support for Xen by default on Enterprise Linux 6, in favour of KVM.
What is a KVM Server?
KVM is an acronym for Kernel-based Virtual Machine which is a virtualization technology built into the standard Linux Kernel. KVM allows you to run the kernel on the root node making it possible to run other operating systems. KVM requires the hardware to run its own virtualization extensions, but this should not pose a problem given that most non-Atom Intel processors and AMD processors come with these extensions. The virtualization is attained with the help of a hypervisor.
The KVM hypervisor is installed on the machine acting as the virtualization level of the system and enabling the host system to manage the guest virtual machines. The KVM virtualization technology is built into the standard Linux kernel which enables it to act as a hypervisor. The kernel will act as a second level hypervisor since the guest machine is packed with its own kernel. There are different types of hypervisor each catering to diverse requirements.
KVM VPS gives you the complete autonomy to set the values for your resources based on the requirements of your application. It provides virtualization of only the existing system’s hardware resources. So, all the shared resources such as disk space, CPU time, and network IO will be fairly distributed by the hypervisor. For developers looking to use an older system as a virtual server, it will be interesting to know that KVM can run a 32-bit guest OS on a 64-bit host. However, given that KVM VPS hosting options are offered at affordable prices by hosting providers, it is certainly not worth the trouble.
Additional Benefits with KVM VPS
KVM VPS Hosting offers additional benefits than those offered by standard VPS Hosting providers. With ResellerClub KVM VPS Plan, you get dedicated IP, Neustar’s DDoS Protection, Top notch network built with Tier 1 ISPs, rDNS support, Multiple locations, CentOS 6 / CentOS 7 / Ubuntu 16.04 / Fedora 23 / Debian 8, Plesk Onyx, WHMCS, Tier IV Data Centre, and More.
It comes with a near-instant provisioning feature which will allow you to set up a server within minutes. Our VPS Server comes with a free SSD storage which reduces the risk of mechanical failures when compared with HDD. You also get robust infrastructure that ensures uninterrupted operations with 99.99% uptime. The data centres are protected with the best HVAC architecture and cutting-edge networking switches.
How To Select Best KVM VPS?
There are hundreds of hosting providers available across the internet. So, it is paramount to understand some crucial elements that you should seek before zeroing on any service provider. Live customer support will be an absolute necessity since you would be opting for new hosting. A problem can arise at any moment, so a 24*7 customer support is a must.
The hosting provider should be reliable and capable of delivering robust performance. Finally, compare the costing of plans offered by different hosting providers. While cost should not be the determining factor, but it is still vital to opt for plans that help you save money over the long run.
In our previous post of the WebPro Panel Series, we covered the features of the revamped order management experience, right from purchasing an order, managing it to renewing it.
In this third post of the series, we introduce you to our all-new Customer Panel – a panel that gives your customers the freedom to manage their own orders. Further, we will see how you can manage customers, assign orders to them and manage their panel from your WebPro Panel account.
For your benefit, we will divide Customer Management into two sections:
Managing your Customers
Customizing the Customer Panel
Managing your Customers
In order to manage your customer, you first need to add customer accounts to your WebPro Panel. So without further ado, let us begin understanding how you can manage your customer.
Creating a Customer Account
If you want to create a new customer account then on the same dashboard, click on ‘ + Create Customer’. A new window opens where you fill in the customer details both personal and business and click on ‘Create Account’.
Viewing your Customers
Knowing how many customers there are is important when it comes to managing them with ease. To see how many customers you have, click on the ‘Customers’ tab in the vertical slide bar and a list of all the customers is displayed on the Dashboard.There are separate tabs for ‘Suspended’, ‘Active’ and ‘Inactive’ customers. In our panel, we only have ‘Active’ customers.
Managing Your Customers
You can easily manage your customers by clicking on the customer name which opens up their profile page and displays the following information:
Customer contact information
Account security information
Orders associated with the customer account and their status
Latest Activity which includes transactions and actions performed by the customer
Depending on the actions you need to perform, click on the following links:
For modifying the business details of a customer account, click on the edit icon highlighted on the dashboard in yellow in image #04 above
For modifying the account details, go the ‘Account Security’ section and click on ‘Change’/ or ‘View/Change’ depending on the information you want to change. This is highlighted in purple in image #04 above
To suspend a customer account click on the icon highlighted in blue in image #04 above. Post clicking that a window pops up, asking you what you want to suspend. Select what you want to suspend and click on ‘Suspend Customer’
If you want to unsuspend a customer, go to the ‘Customers’ section in your dashboard and click on the ‘Suspended’ tab. Here click on the ‘Customer Name’ you want to unsuspend. A new window opens with a display message and the ‘Unsuspend’ button, click on this. A pop up is displayed confirming if you want to unsuspend the customer here click on ‘Unsuspend Customer’.
You have successfully unsuspended your customer.
Should you want to delete a customer account permanently, click on the icon highlighted in red in image #04 above. A new window then pops up and asks if you want to ‘Delete <Customer Name>’.
Note: The deletion action is irreversible, a customer account once deleted can’t be restored.
Now that we’re done with managing the Customer Account. Let us move on to the next section of seeing how a customer can purchase and manage their orders.
In the same customer dashboard, you as a WebPro can purchase orders for your customer. These orders are then visible on the right-hand side of the dashboard along with the Activity Stream of purchased orders labelled under ‘Latest Activity’.
The customer can perform the same actions you can perform on orders from their Customer Panel. To access the Customer Panel from your (WebPro) dashboard, click on the icon highlighted in green in the screenshot above. This will take you to the customer panel that is similar to your dashboard.
Note: The customer can log into their panel using their credentials and manage their orders.
Now that we’ve seen how to manage our customer orders and the panel, let us move onto customizing our customer panel.
Customizing the Customer Panel
When customers log into their account or receive automated emails it is important that they know the brand they are associated with. Customizing the customer panel assures that every customer carries your brand. Let us see how you can customer the customer panel from your WebPro Panel account.
Note: Customizing can only be done from the Reseller Account and not the Customer Account.
Adding a Logo
A logo is a visual representation of your brand and adding it to your customer panel helps you brand your business better.
Follow these simple steps to add your business logo to your customer panel.
Step I: Click on the ‘Settings’ tab in the sliding vertical bar on left.
Step II: In ‘Your Branding Settings’ tab go to ‘Add Your Logo’. Here, click on ‘Change Your Logo’.
Note: Depending on whether you have a rectangular logo or a square it is recommended you follow the pixel size mentioned. And you have changed the logo of your Customer Panel. The logo is visible on the top left corner of the customer panel. (screenshot at the end of the post)
Customizing the URL
The second most important thing of the customer panel URL is the URL your customers see when they log in to their panel. The URL is by default your Reseller Account Name and Web Pro ID. This URL helps in branding your company name or brand name, and hence should ideally be changed to represent these. You can change this URL anytime you want.
To change follow these steps:
Step I: Click on the ‘Settings’ tab in the sliding vertical bar on left. In ‘Your Branding Settings’ tab go to ‘Customer Panel URL’. Here click on ‘Change the prefix of this URL’
Step II: Change your URL and click on ‘Save URL’
Your updated Customer Panel looks like this:
With this, we come to an end of customer management in the WebPro Panel. If you are a reseller associated with us, you can now easily add and manage your customer accounts and their orders on the go. Moreover, you can now even give them the means to manage their own orders with a custom-branded panel.
If you haven’t read our previous posts and are wondering about the WebPro Panel and how it came to be, then you can read all about it here.
Do you have any comments? If yes, do leave them in the comments box below. I’ll see you soon with the final segment of the WebPro Panel. Until next time!
If you are a fast-growing online business, then choosing the right hosting determines how well your huge pool of data can be stored and more importantly kept secured. VPS Hosting and Dedicated Hosting are two types of hosting that you, as an established company, can switch to.
But before we plunge into which hosting is best suited for your business and the differences between VPS vs Dedicated Hosting let us first see what each technology is:
Dedicated Hosting is a physical hosting platform where your resources are dedicated solely for your website alone. Dedicated Hosting comes with certain hardware specifications depending on the type of website you have. However, Dedicated Hosting can be configured to suit your website’s business needs.
VPS (Virtual Private Server) Hosting is a combination of two hosting models viz. Dedicated Hosting and Shared Hosting. VPS Hosting can be visualised as one physical server compartmentalized into several smaller servers, each having their own private space.
VPS Hosting vs Dedicated Server Hosting:
VPS Hosting offers easy scalability of your resources and plans depending on your traffic spike without you needing to change the service provider
Once your website has evolved and grown significantly in terms of traffic chances are you will outgrow your VPS plans. At this time, Dedicated Hosting caters to your site’s needs.
VPS Hosting can be used by small or mid-sized companies or companies which may not have very high traffic and capital.
On the other hand, typically large organisations use Dedicated Hosting as they might have voluminous data, as well as, receive a very large amount of traffic.
VPS Hosting is relatively economical and cheaper as the physical storage is shared amongst other websites hosted on the same server.
Dedicated Hosting requires an exclusive physical set up and requires infrastructure cost, dedicated employee cost, etc. Hence, it is relatively more costly.
VPS Hosting is more secure compared to other shared hosting options that divide their space among multiple clients, as servers in VPS runs in an isolated environment.
Dedicated Hosting is considered to be the most secure hosting as there is only one client on the server.
Advantages of VPS Hosting
With VPS Hosting your server is divided into several smaller servers. These individual servers have their own resources, complete root access and SSD storage which boosts your performance tremendously.
Even though VPS Hosting is expensive compared to Shared Hosting it is perfect for a website that wants features of Dedicated Hosting but on a smaller scale and a cheaper rate. It is the middle ground between Shared and Dedicated Hosting.
With VPS Hosting even though your server space is divided you get independent resources like CPU, RAM, OS and Disk Space. In fact, with ResellerClub VPS Hosting, you get a Web Host Manager (WHM) software that helps you in creating multiple user accounts that can be used for reselling.
Advantages of Dedicated Hosting
With Dedicated Hosting, you get the entire physical server with complete root access and hence can customize your hosting plans as per your website’s needs. If you are technically sound you can choose to manage the server yourself or can go with the Managed Dedicated Hosting.
Dedicated Hosting offers powerful server instances for heavy computing needs, improving performance and also, minimizing data loss with the help of RAID ensuring maximum redundancy.
In Dedicated Hosting, as you are the only client on a server you have complete control of your hosting environment.
The decision of choosing VPS Hosting vs Dedicated Hosting lies solely on what kind of business do you run. If you’re a small to mid-sized firm and expect a heavy inflow of traffic then upgrading to VPS Hosting is the best option. However, if along with heavy traffic your data is sensitive and yours is a large firm then Dedicated Hosting is the best choice. In the end, both the hosting options are good, it all depends on your website’s requirements which is best suited for you.
If you are a growing business and want to know more about which web hosting suits you perfectly, check out the video below.
If you have any suggestions or questions, feel free to post them in the comments section below!
Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need to take care of. You need to manage schedules, calendar, contacts, notes etc. as the success of your business depends on the opportunities taken and the ones missed.
Talking about success, small-medium sized businesses usually take the help of a CRM (Customer Relationship Management) tool for analyzing customer interaction through a series of processes in order to predict their behaviour thus, improving the relationship with the customer. However, it might strike you, how and why are we talking about email application and CRM in the same article together? Are they somehow linked? If yes, can we integrate them and what are the advantages of doing so?
In this article, we’ll be covering if a CRM can be integrated with email, the advantages of doing so and how to go about it.
The success of your business primarily depends on how well you market and sell your products. But more than that it is the coordination between your marketing and sales teams that determines the final outcome.
Email marketing applications aid you to strategize and analyze your email campaigns in terms of open-rate, click through rate, etc. In fact, if you send your email through a business email address as opposed to a free service viz. @firstname.lastname@example.org etc. the advantages to your business are proved to be more and this directly impacts your email open-rate. However, does this give you the conversion rate? Most likely not, that means you neither have a value for your conversion nor are you able to measure your Return on Investment (ROI). The worst-case scenario would be you end up spending a lot of money on marketing activities that would negatively affect your business revenue.
Collaborating email marketing and CRM applications can prove to be effective in enhancing your business as it helps you measure your ROI.
Let us see a few more advantages this union has to offer:
Personalized emails always guarantee more attention than emails sent to many customers at once.For example, let us imagine you run a web designing business. Now, if a customer signs up with you for the first time you don’t directly email them a list of all your services that you provide. On the contrary, you send them a welcome email that talks about your services. Given a few days, if the customer doesn’t purchase any product you send them another mail highlighting the products that would help them to start their business – which in our case would be a domain name. You don’t directly jump into products like themes and plugins etc. instead you offer to guide them depending on their customer journey.
What you are doing here, is segregating your customers based on the category they fall in such as are they new or have they already made a purchase etc? This process of understanding and targeting a customer is known as Customer Lifecycle Management (CLM). Your CRM is like a repository with all the relevant data about a customer and this is what helps the sales and the marketing teams connect with customers so that the CLM is planned effectively.
As a marketer, you can now segregate your customers based on any criteria like type of products purchased, the frequency of purchase, services browsed etc. all gathered from your CRM and design your email campaign. Targeted emails thus, tend to improve the customer conversion rate, as well as, increase customer engagement.
Scheduling and Analyzing Emails
With CRM you have a centralized database with all your customer information therefore, automating your emails is simple. You can automate your email process for a standard response to a support ticket or a follow-up on a customer who had contacted you earlier. This helps you save a lot of time, as well as, keeps your customers happy with timely responses.For instance, if a customer emails the marketing vertical instead of support, then they can respond to the customer’s email, saying that they would be transferring the case to the support. And instead of you (the marketing individual) raising a ticket in a CRM by logging into the account, you can raise a ticket from your email and it would automatically be updated in the CRM, thereby making follow-ups easy.
The time thus saved can be invested in analyzing your emails, generating more leads and, improvising your sales processes and marketing campaigns.
Centralized Records for Support
If you provide support 24*7, then it is very likely that your customers might contact you at any point of time for anything and everything. As seen in the above point, scheduling an auto-response email is a simple way to keep your customer happy. It is equally important that their queries not get lost.Integrating your CRM and email ensures this as you are able to create support tickets from your email directly. This way the customer’s ticket gets raised directly in the CRM and the IT/Support team can assist them with their queries immediately. In fact, since the ticket is created in the CRM system, the possibility of it being lost or forgotten reduces to a great extent. Thus, increasing productivity and improving customer experience.
How to integrate your email with CRM?
There are different CRM tools available and depending on the tool you have you can integrate your business email with it.
Here we’re explaining how you can add your email to Zoho a popular CRM.
Step 1: Log in to Zoho CRM.
Step 2: Go to Settings > Setup > Channels > Email > POP (Zoho Mail)
Step 3: In the Zoho Mail Add-on Page, click on ‘Configure Now’. Next, click on ‘Add Mail Account’ link (add the email account you wish to link)
Step 4: The POP3 Settings page opens, here click on ‘Add POP3 Account’ and fill in all the necessary details.
Step 5: After filling in the details, click on ‘Create Account’
Step 6: Now go back to the Zoho Mail Add-on page. Here click on ‘+Add New Mailbox’ or if you already added an email, directly select from the dropdown (All the emails added via POP3 Account will be in the list)
Step 7: Select the email address you wish to use to send email from. We have added a business email id as opposed to a regular Gmail id (you can add a Gmail id too)
Step 8: Lastly, select if you wish your email to be visible to others. Depending on the purpose of the email campaign you can select the Email Sharing Permission
Step 9: Should you want to list all the customer emails in one single folder, go to Advanced Settings, click the Consolidate all my customers’ emails in a single place inside Zoho mail checkbox
Step 10: Click Save. You have successfully integrated your business email with Zoho CRM
We at ResellerClub offer Business Email packages for your business which you can then integrate with your choice of CRM.
So have you integrated your email and CRM? If yes, do let us know how it has helped you in the comments section below. If you have any suggestion, feel free to reach out to us and we’ll be happy to listen.
The Industry Buzz section is divided into three major sections, which is then subdivided into smaller sections.
Corporate Blogs which include official blogs from web hosts, registrars, search engines and other related sites.
Magazines & Blogs include interesting websites related to the hosting industry, but not necessarily from official company blogs.
Industry Leaders include personal blogs from important industry leaders, such as employees from Google and WordPress. These blogs sometimes include insights on how industry leaders think, but also may contain topics not related to hosting.