Reseller Club Blog

New gTLD – October 2019

We’re officially in the final quarter with October marking its beginning. Let us have a peek into how our domains have performed. .TOP, .SITE, .XYZ and .ONLINE remained consistent in their performance by securing the top 4 spots respectively while .SPACE made it to the fifth spot with a 42% spike in its registration numbers. Moreover, .ICU contributed 184% of the total registrations making it the most significant contribution to the total new gTLD count. Let’s now glance at the new gTLDs that made it to the top 15 during the month of October. !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async"); New gTLD Report – October2019Infogram *Registration Numbers Facilitated by ResellerClub .TOP: .TOP has maintained its consistency and performance by securing the first spot in terms of registrations since the past four months. The new gTLD ran at a promo price of $0.99 and contributed to 27% of the total registration share. Interestingly the China market can be attributed to making sure .TOP retains its top spot with its registration count. .SITE: .SITE was able to retain its second spot with a total registration count of 24%. This new gTLD was being sold at the promo price of $4.99 and saw a 30% spike in the number of registrations.  .XYZ: With a 7% share in the overall registration count, .XYZ secured the third spot in the top 5 list. The promo price of $ 0.99 has been the reason for the surge of this new gTLD in the Global markets*.  .ONLINE: Next in line, is .ONLINE that contributed a total of 6% to the total registration count. This new gTLD was running at a promo price of $6.99 and the majority of the registrations can be attributed to the Global markets*. .SPACE: With a promo price of $1.99 .SPACE is back in the top 5 list with a 42% total spike in its registration numbers. This new gTLD now assumes the fifth spot with a 4% total registration count. The increase in the number of registration of .SPACE can be credited to the Global markets*. The registrations of .ICU saw a jump of 184% in the total registration count. Along with this, .EMAIL was able to move to the eight spot by contributing a total registration count of 3%. .BEST was also able to make it to ninth spot with a 75% jump in its registrations which can be attributed to the India market. Here’s a quick glance into the exciting domain promos we’ve got lined up for the month of November: Help your customer’s build a website for their business today with a .TODAY domain at just $3.49 Grow your customers business with a .LIFE domain at just $3.49 Help excel your customers’ business with .WIN domain at just $2.99 That’s all folks! Check out all our leading domain promos and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD – October 2019 appeared first on ResellerClub Blog.

How to Compress Website Content Using cPanel

People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database server settings, enabling distributed DNS that is optimized for speed, enforcing resource limits on shared servers, optimizing resource-heavy services, etc. to name a few. Website content compression is also one of the solutions available. In this article, we’ll understand how to compress a website using cPanel. But before that let us see what website content compression is. What is website content compression? Websites are either hardcoded or built using website builders such as WordPress, Weebly, etc. These websites consist of several pages, each of which contains huge amounts of data. Every page load for these websites require the loading of several CSS and JavaScript files which generally are several MBs in size. Loading these heavy pages takes a toll on the speed of your website. Website content compression can potentially fasten the websites’ load speeds. This step is taken before your website content travels to your users’ browsers.  What difference does website content compression make? Website content compression is known to enhance the overall performance of the website by boosting the site load speeds. It enhances the performance of your website which helps your visitors experience instantaneous efficiency and top-notch functionalities while they interact with your website. How can you implement website content compression? If your website is hosted on hosting plans that offer cPanel support, for instance, VPS Hosting or Dedicated Hosting, then website content compression is a simple task.  Using cPanel and WHM you can compress your website using the option called ‘Optimizing Website’. This option does nothing but compresses the website content to a few KBs, thus ensuring that the website loads quickly. This can be helpful not only from the customer experience point of view, but can also aid in better SEO rankings. Implementing website content compressing within your cPanel is quite an easy task provided you have secured access to the cPanel. Here’s how you can do it: Log in to your cPanel account from your hosting dashboard Scroll until you reach the ‘Software’ section Click on the ‘Optimize Website’ option The ‘Optimize Website’ page will show you three options for content compressions: Disabled – This setting will be selected by default which means that your files aren’t compressed. Compress All Content – This option will enable compression of all the files that are sent to your users’ browsers. Compress the specified MIME types – This option allows you to compress specific content which can be manually selected by you. Select the option that best meets your needs and click on ‘Update Settings’ And that’s all! The ‘Optimize Website’ tool is extremely beneficial if you wish to give your website visitors a flawless experience, and is also pretty easy to use. We hope you understood how to compress a website using cPanel.  If you have any queries, you can post your questions/queries below in the comments section. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Compress Website Content Using cPanel appeared first on ResellerClub Blog.

How Does CDN improve Site Performance?

The arrival of smartphones and cheap internet has resulted in a higher number of internet users. Therefore, businesses have are with no other option but to cater to the customers online. Companies want their businesses to have an online presence to interact with their customers, generate leads, and improve the business. The first thing companies do for going online is to create a website.  It is crucial to understand that website loading time plays a significant role in the success of your website. A study by leading SEO experts reveals that more than 75% of websites have loading time less than 5 seconds (source). Therefore, if your website takes longer than others do, it is highly unlikely that your customers wait for the website to load. Are you already thinking about how to improve website performance to avoid losing customers?  Well, various methods and tricks can help you improve the loading time of your website; the easiest and efficient is using a content delivery network (CDN). What Is A Content Delivery Network? A content delivery network is a primarily a network of geographically distributed servers which store the cache of your website and act as a middle entity between your server and user. One of the most common reasons for slow loading time is the distance between the hosting server of your website and the actual user. Let us assume your server is in the US, and your visitors are coming from India; it can take a substantial amount of time to transmit data from the US to India, which results into latency.  If you are using a CDN, when a user from India accesses your website, the query won’t be directed to the US. The CDN service provider directs the query to a server closest to India and transmits the data back, leading to immediate loading of the website. Similarly, if your user is accessing your website from Australia, the CDN directs the request to a server closest to Australia, thereby minimizing the loading time.  How Does CDN Work? The distributed servers of a CDN are called edge servers, and the location where these are present is called Point of Presence. So, when a user requests to access anything on your website, the closest edge server accesses information from the original server and deliver the required content to the user. However, it caches & creates a copy of the same and store it locally on the edge server itself. So, next time, when your users try to access your website, the content is directly transmitted from the edge servers reducing the loading time.  CDN ensures that any subsequent request is not required to pass to the original servers and ensures that load is taken off the central server and all users across the globe can access the website with equal speed. Some of the well-known CDN service providers are Amazon CloudFront, Cloudflare, Fastly, KeyCDN, and Akamai. However, it is worth noting that if you are already using cloud hosting service, the content delivery network can give a substantial boost to your loading time.   What Files Can CDN Store? Business owners always have a query whether CDN is capable of supporting all the files hosted on their website. The standard rule of thumb is that CDN can support any file that can be hosted on WordPress. All CDNs can cache and reproduce anything that is stored in your WordPress-includes & content folders.  The file types supported by CDN include PNG, JPG, SVG, TIF, GIF image files, and MP4, FLV, HLS, MOV, WMV, WAV, and MP3 video files. JavaScript and CSS, along with the majority of web fonts such as OTF, TFF, CFF, PFB, FON, STD, etc. are also stored on content delivery networks. Other file formats such as JSON, HTML, DOC, PDF, ZIP, RTF, XLS, etc. can also be accessed by CDN. Therefore, unless your website hosts something entirely different, CDN should be able to handle your website requests. Advantages of Using CDN From what we have already seen, it is evident that CDN improves the performance of your website and ensures a better user experience. However, apart from that, it offers several other benefits that may help your business. SEO Benefits: It is evident that Google and other search engines rank websites that load quickly higher. Therefore, by using CDN, you can also improve the SEO of your website and rank higher.  DDoS Prevention: CDN offers considerable protection against Distributed Denial of Service attacks. CDN can prevent attacks by differentiating between good and bad traffic coming to your website. Scalability: Let us say one of your article or videos went viral overnight. Your traditional server may not be able to deal with a surge in traffic which can be effectively be dealt with by a CDN.  App Integration: Most CDN service providers offer a range of apps that help you improve the user experience on your website. Low Bandwidth Usage: If you are paying for your server based on the usage, then CDN brings down the costs by reducing the usage.  How to Get Most Out Of Your CDN? Registering your account on a CDN network and enabling it for your website is a simple process. However, you can improve the performance of your CDN by implementing some simple tricks. Using high-performance DNS can significantly improve the performance of your CDN. Having IPv6 connectivity and moving your original server close to the CDN can also have some benefits.  Minimizing byte size and reducing TLS connection time can be beneficial. A content delivery network on its own is capable of delivering seamless website loading experience, but these tricks can help you get ahead of your competition.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Does CDN improve Site Performance? appeared first on ResellerClub Blog.

A Definitive Guide to App Marketing with Social Media

Businesses today are fighting for not just customers but their attention as well. They need instant conversion just like how their customers need instant support and gratification. This is the age of on-demand products and services and any company in this economy needs an app to reach out to its customers. Through native or hybrid apps, companies are looking to get more users onboard through apps and using them as avenues to offer better services and interaction. But getting to that stage isn’t easy. App marketing requires a separate framework and you need to include a number of different approaches to take your app to the masses. With the market becoming increasingly cluttered as well, it is difficult to stay visible without a systematic approach.  So, how do you market your product? How do you make revenue out of your game-changing idea? Well, that’s where targeting comes in. Targeting is finding out who your potential buyers are, where they hang out, their demographics, income and expense levels, requirements, and more. With the market being cluttered, the more refined your targeting is, the better you would be able to take it to your potential customers. And if your product is an app, this becomes more daunting as there are over 5 million apps available for download. The Android market has a share of 2.46 million apps and the Apple market has a share of over 1.96 million apps. As we speak, more apps are being developed and uploaded. So, where will yours be? On the cloud or in your users’ devices? This article is all about pushing your app from app stores to your users’ devices. With definitive tips and proven strategies for using social media for app marketing, let’s get that cash register ring now. Pre-launch Promotion Okay, rule number one — you do not wait until you launch your app to market it. Start talking about it right from its development stages.  Make use of your website to keep talking about your app. Launch your website with more descriptive information about your app.  Start by making official accounts of your app on multiple social channels.  Make an announcement about its launch date and what it’s about, release a teaser,  Share interesting developments, talk about who dropped by your office for trial and create hype. The number one reason why Endgame managed to pull even the most hardcore fans of DC into cinema halls was because of the hype. Make as much noise about your app right from the early stages. It will only increase after you launch your app. Also, make use of your offline social circle. Reach out to your friends and family to promote your app and recommend it to their circles. Why? Because over 50% of users discover new apps through recommendations from their friends and family. Facebook Ads Paid ads are best if quick leads or downloads are your goals, especially on Facebook. Facebook is where users log in for leisure, as a retreat from their professional life, seeking personal growth or entertainment.  Regardless of their requirements, make sure you appear before your target audience with your app along with the download link. Facebook allows multiple types of ads like a carousel, a single image, and even videos.  Go for what is most appropriate and come up with a quirky copy to captivate readers. Give them a video explaining how it would solve the concern it addresses or how entertaining their free time would be. Treat it like a crowdsourcing campaign and pay attention to the smallest of details. NatureBox is one of the brands that has been nailing its Facebook ads.  Instagram Posts While running Facebook ads, you can automatically select Instagram for paid adverts as well. But, you can also run standalone posts on the platform that will help you connect with your target audience closely. From the official account you’ve created, talk about your app through images, videos, and even IGTV videos.  Run giveaways or exclusive competitions here and generate buzz. For inspiration, follow brands and study their approach. Remember that the intention with Instagram is to engage with audiences and lure them towards your app and not directly fishing for downloads. It’s leading to it. Also, we can’t skip the importance of hashtags when we’re using social media to promote our apps. Hashtags are modern-day phrases that have the power to connect instantly with users and go viral. Campaigns like #shareacoke or #letsdolunch are all prime examples of this. When you’re using hashtags, consider these best practices: Do not combine more than 2 or 3 words Look for trending ones Use some keywords Stay away from controversial hashtags like political. Don’t jump to all trending hashtags. Understand why it is trending. This will help you to find related hashtags as well.  Consider your target audience and demographics. For example, if you are running an eCommerce portal for woman clothes in New York, you should target women in New York.  Don’t give them a tongue twister Don’t forget Twitter Brands like Wendy’s, Slack, KFC and others have been directly interacting with their potential customers through Twitter.  To do this, you can use the advanced search feature of Twitter to hunt for keywords, locations, users and hashtags that are relevant to your app. For instance, if your app lets entrepreneurs connect with investors in their vicinity, you can search in terms of the words in their bio, accounts and their mentions, place and more to refine your search. With the results, you can then directly tweet or message them introducing your app and its purpose. Go Live Today, platforms like Facebook, Instagram, and YouTube allow you to share content in real-time. Going live with your app on social channels yields multiple favourable results. With multiple approaches, you can make use of this chance to: Introduce your app and personally talk about it to viewers and push downloads Talk about features in your app that users might not have noticed Discuss additional applications of your app in elevating their lifestyle Share the benefits of in-app purchases if any Announce updates that are on their way Address feedback that users share immediately Turn your users into evangelists by giving referral codes One interesting statistic reveals that over 25% of the apps that get downloaded never get used more than once. So, as a developer, your focus shouldn’t just be on downloads but engagement and usage as well. Use the live option to push this. Social Sharing   Sometimes, we tend to get excited about some apps and immediately want to share it with our friends. Your app should be prepared for such times with fully-functional social sharing buttons. Despite the intention to spread the word about your app, they won’t care to copy the link of your app from app stores and share it with their friends. They’ll do it only if there’s a one-click solution to it. Give it to them. Also make social sharing of your app available on your website. YouTube Videos Content generated on YouTube can be used for diverse purposes and nail a presence on the streaming website. So, make sure you come up with as many interesting videos about your app as possible for social repurposing and recycling. Here’s a good example of how to go about this.  Some other interesting ideas could be: Teasers and promotions about your app Tutorials and how-to videos on installing your app and using it A rendezvous session with your developers or founders sharing what drove you and them to come up with the app Review with a social influencer (more on this next) Success stories from your customers YouTube ads and more With videos, the possibilities are abundant. You need to simply understand your market and generate content accordingly. Social Influencers Okay, two reasons to collaborate with social influencers. Over 70% of teenagers trust influencers over celebrities and 86% of women take to social media/influencers for purchase recommendations.  Influencers are inevitable today because they can spread good or bad things about your app. From hunting for next vacations to food suggestions, it’s the influencers’ voice that backs people’s opinions. So, look for influencers in your niche or industry and approach them for a shoutout. In most cases, you would have to give them exclusive or premier access to your app. What they would do is talk about it on their social profiles through posts, stories or even videos. With them, you get brand awareness, new downloads, and opinions from experts in your market. Apart from these approaches, you can also establish a presence on Snapchat. Numbers reveal that over 78% of its American users are millennials, under 25. This, again, boils down to what your app is about, its purpose and its target audience. If your app is relevant for Snapchat, having a presence would fetch you results. Now, all these can appear daunting but brainstorming for content, strategies, meeting new people are all exciting. The intention of social media promotion is to let the world know how much fun you had developing something that you felt the world needed. It’s about transferring the excitement that you have over to your users. If you can think of other ways, share them on your comments. Like we said, your approach to marketing your app should be a balance of two things — pushing downloads and reducing uninstalls. Good luck! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post A Definitive Guide to App Marketing with Social Media appeared first on ResellerClub Blog.

Reseller in Focus: Netpick World

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers across the globe, we only feel contentment when we look at our customers’ journeys in retrospect.  One such reseller that makes us extremely proud is Netpick World, who we’ve been working with for the past 7 years now. We spoke to Nidesh Muthegowda from team Netpick World where he told us all about their experience of working with ResellerClub. Read on to know what Nidesh has to say. Company Name: Netpick World We spoke to: Nidesh Muthegowda Website Link: https://www.netpickworld.com/ Favourite Control Panel Feature: Express Cart Q1: When did you enter the Web Services Industry and where do see your business going? We took our first step into the web presence services industry in 2010, which was 9 years ago. For 2019, we set out with a target of getting 300 clients on board and we’re proud to say that so far, we have passed the halfway mark after having achieved 180 sales deals. We are both excited and positive about our growth in the time to come, and we’re aiming to target 500 closures for 2020. Q2. What do you think is your secret to success and why do customers prefer Netpick World? We believe as a product and/or service provider, it is extremely important to be by your customers’ sides as they begin their journey with your product/service. The idea is to make them feel important and to let them know that you really want the best for them. We’ve been told by a lot of our customers that the primary reason they chose us was the fact that we provided end-to-end support and assistance in order to help them with their queries pertaining to the products they have purchased. Q3. Tell us a little about doing business in India/US. Although we have a few clients in the US, we mainly run our business out of India. India is as diverse as it gets and it’s always exciting to try and figure out what this market segment likes, dislikes and needs. It’s always a fun learning experience. Q4. Is there any advice that you’d like to give others that are still learning the ropes in the industry? I would say from my own personal experience that if you think you see potential in this industry, just start from wherever you are with whatever you have. This industry is kind in a way that it allows even a novice player to start a business without any heavy investments. Especially with companies like ResellerClub that allow domains and hosting resellers to sign up with a bare minimum of INR 1,500, one can take the leap without getting bogged down by the pressure of investments. Q5.  You have been with ResellerClub since 2012. What do you think has changed over the years? When we first started out in 2010, we worked with providers like GoDaddy and BigRock. Later in 2012, we signed up as a reseller with ResellerClub and we’ve had a very pleasant experience from thereon. With time, we got multiple ResellerClub products added to our product portfolio which only enhanced our product offering. The addition of new payments gateways made it much easier for us to sort out payments. As far as customer support is concerned, we’ve only seen it get better over the years. Last but not the least, we’ve had a great time working with Account Managers like Ajeet, Twinkle and Komal in all these years. ResellerClub sets the bar very high when it comes to product quality, service, and pricing. Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? Partnering with ResellerClub has to be one of the best business decisions we’ve made so far! We’ve had the opportunity to grow by integrating a wide range of product offerings that ResellerClub offers. The best part is the white-labelled services that ResellerClub offers which enables resellers like us to brand it our own ways and offer it to our customers. Besides, having a dedicated Account Manager to help you guide you with charting out strategies and growth plans is nothing short of amazing. Twinkle has always been extremely responsive and helpful, despite the geographical and time difference. We can always count on her to provide us with the best solutions with regards to products and pricing. She truly made this journey smooth for us. Suggestion: Increase product offerings to provide more cloud hosting variants. That’s all from our chat with Netpick World. Thank you for reading through this post and also, a big shout out to Nidesh for patiently answering our questions.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Reseller in Focus: Netpick World appeared first on ResellerClub Blog.

How to Enable Cloudflare CDN on your Website

A slow-loading website is one of the most common flaws that drive away your customers. Many businesses are unaware of the impact that website loading time can have on SERPs and customer retention. While many reasons may hamper the loading time of your website, the best you can do is use a Content Delivery Network or CDN to boost the speed of your website.    What is CDN? Content Delivery Network (CDN) is a decentralized system of servers spread across the globe that improve the loading time of your website. So how does CDN work under real-world conditions? CDNs are not hosting providers, but merely a middle entity between the host and the visitor. It saves a copy of your website on all these servers across the globe and displays the information to the user from the closest available server. This improves the loading time of the website, thereby delighting your customers.  There are many CDN available in the market, but one of the best and most renowned CDNs is Cloudflare. So, what is Cloudflare CDN, and how does Cloudflare CDN work? Cloudflare CDN Cloudflare is one of the fastest CDN services with minimal response time. Cloudflare functions by caching the website content and loading it from the closest CDN server resulting in faster page loading along with reduced bandwidth and CPU usage. Cloudflare CDN ensures that your website is always available, and if one CDN server fails, it relays the query to the next closest server.  Cloudflare CDN also offers increased security against DDoS attacks and traffic spikes, which is an essential feature as incidences of DDoS attacks continue to increase. With Cloudflare CDN, you also get access to a whole range of apps improving the user experience on the website. You also get in-depth analytics to make changes and improve the metrics.  Enabling Cloudflare on your website.      1. Create an account using your email address and choice of password. 2. Mention the site (domain name) that you want to enable through CF. 3. Select a plan. You can begin with a free one. 4. Review your DNS records 5. Change the Name Servers In addition to basic DNS and CDN services, the free plan lets you use/try many other services like SSL, Firewall, Page Rules, Caching, WAF, Smart Routing, and many more. You can find out more by visiting https://www.cloudflare.com/en-in/plans/#compare-features We recommend enabling CloudFlare to our hosting customers for the following reasons. Some of our Shared Hosting plans and all VPS Hosting & Dedicated Server plans come with limited monthly data transfer. Cached assets of your site such as HTML pages, javascript files, stylesheets and especially images and videos can keep the data transfer low and avoid any penalties (read our AUP/TOS) in extreme cases. Moreover, CF’s DDoS protection can work in conjunction with our default DDoS protection, and thus considerably reducing the chances of downtime during any such attack. Just like network, this can bring down the consumption of other resources for your website on the server. Thus prolonging the need to upgrade to a higher plan/product even when your business is growing rapidly. That’s all from this article! Hope you understood how does Cloudflare CDN work. If you have any doubts or suggestions, then please feel free to share them in the comments section below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Enable Cloudflare CDN on your Website appeared first on ResellerClub Blog.

4 Tips to Tap into Your Customer’s Sentiment

Knowing your customers has always been the (not so secret) secret to success. This is why so many brands section off large sums of their marketing budget to proactive research and reactive data analysis. This information can often shed light on what your customers prefer in terms of shopping habits, product preferences, and other demographic information that can affect their behavior. But what does this information tell you about how your customers feel about your brand? Customer sentiment is tricky to pinpoint and apply, but it is just as important to know as any other detail about who you are selling to. In many ways, sentiment determines your customers’ actions. If they are skeptical, they will seek out information to build trust or confirm their doubts. If they dislike your brand, they will ignore your marketing messages. On the other hand, if the sentiment is positive, they will (hopefully) recommend your company or product to other people. So, how can your online brand gain a better understanding of this critical metric? Understand What Leads to Negative Sentiment Unfortunately, there will always be some customers who will never be happy with anything you do. Whether it is because they love your competitor, dislike an inconsequential detail about your brand, or have a legitimate reason, you will discover that a certain degree of negative sentiment is unavoidable. While you can never turn all of your “haters” into fans, it is important to understand the factors that lead to negative sentiment – as well as which ones are avoidable. One way to do this is through monitoring negative customer reviews and analyzing the meaning behind complaints. The best way to gather the specifics that you need about your customers’ biggest pain points is by requesting 360-degree feedback by asking them to share the pros and cons of the experience. For example, Trustpilot asked their customers to offer specific details on the things they both liked and disliked about the product. Source Trustpilot’s customers are also prompted to offer recommendations and discuss the specific benefits they have experienced since using the platform. This leads to data-rich reviews that shed light on certain factors that lead to negative sentiment, as well as opens up opportunities for improvement. By gathering this kind of data directly from their customers, Trustpilot is able to make better improvements and changes that their customers actually want. Keep a Close Eye on Social Conversations Using a social media monitoring system helps your marketing team keep track of any mentions of your brand’s name or product online. Furthermore, social platforms are also a great place to conduct research on the sentiment of your brand and see how customers really feel about it. But, you will need to look outside of just your followers’ conversations to gather accurate sentiment data. Did you know that 96% of people who mention a brand on social media do not actually follow it?. If getting more followers on Instagram, Facebook, or any other social media platform is a top goal, you will want to understand the best practices for online interactions in order to create and create positive experiences. Interacting with a customer at the right time can help you turn around their sentiments immediately if they are experiencing any problems. You should also utilize social media to inculcate positive sentiment with other customers as they observe these interactions. For example, there was a public encounter when a Southwest Airlines customer left her bridesmaid dress at home. Since she flew Southwest to the destination wedding, she decided to contact them via Twitter about the situation. Their marketing team jumped on this opportunity for great branding. Source Southwest Airlines’s Twitter account followed the journey of this dress from the moment they found it to the minute it arrived at the wedding. This became a trending topic on Twitter and gained Southwest Airlines a lot of positive media attention. In turn, this helped to stir up more positive sentiment with a very wide audience. Discover Brand Advocates and Micro-Influencers Using influencers to promote your brand on Instagram and other social media platforms is a great marketing strategy. However, most of these campaigns are based solely on audience reach, not the fact that the promoter themselves like the product.  This can obviously lead to inauthentic promotions or even some PR disasters, like the infamous Scott Disick Instagram post where the instructions to the post were published in the comment. Clearly, Disick (or his PT team) did not double-check before creating the post, nor was he an actual fan of the product since he was clearly not writing the caption on his own. Source Partnering with people who actually like your product can make your promotions much more effective. There could be some great opportunities for brand partnership right underneath your nose that only sentiment analysis and engagement tools, such as Scrunch or Tinysponsor. These platforms track sentiment through searching specific keywords, you can spot accounts that have mentioned your product in the past or are super interested in your industry. For instance, say that you sell all-natural vitamin supplements. Through social media monitoring, you can identify accounts that post positive content about the types of products you sell organically –  or even mentions your own brand. This opens up the door for you to step in and see if there is a possibility for collaboration and advocacy. Sentiment analysis can also help you to discover micro-influencers that may not seem directly related to your business, but could actually be extremely influential. For instance, Soylent sells meal replacement beverages that are typically sponsored by health and fitness gurus. However, through social media monitoring, they discovered that their product was actually quite popular among gamers who were looking for healthy, fast meals that they could easily consume while continuing to play. Source Soylent was able to identify micro-influencer gamers that featured their product in live videos, helping them to reach thousands of new customers. Implement More Effective Crisis Management All businesses make mistakes from time-to-time, but having a deep hold on customer sentiment can help you manage crisis situations faster and more effectively. The key to avoiding a major brand crisis is addressing the issue as early as possible with your brand’s side of the story. This gives you more control over the situation. If your marketing team is tracking customer sentiment on a regular basis, it will be far easier to notice any sudden changes, such as positive sentiment starting to plummet. This allows your PR team to step in and reach a solution (such as an apology or policy change) before things get worse. Again, if you are watching brand sentiment closely, you can easily turn negative buzz into great PR. A few years ago, a tweet went viral when a customer posted a picture of pre-peeled oranges that were being sold in Whole Foods. Source Since the natural grocer claims to be committed to environmental responsibility, this quickly stirred up some negative sentiment about the waste of plastic. Whole Foods quickly jumped into action by pulling the products immediately and publishing an apology. Additionally, they made a joke about the situation to end things on a more positive note. Sometimes, it’s best to simply own the mistakes that your brand made in order to stop any more negativity. For example, Shea Moisture (a hair and beauty product company) released some new marketing content that received immediate backlash due to their lack of inclusivity. Shea Moisture took action by publishing a heartfelt apology on their Instagram page that spoke directly to their upset customers about this mistake. They also let their followers know exactly how they would rectify the problem by including more diversity in their marketing moving forward. Source The most important element of effective crisis management is timeliness. Your team needs to be aware of any issues the moment they arise so they can handle the crisis before things spiral out of control. Conclusion Understanding your customer sentiment data is not enough; your marketing team needs to know how to use the information properly to ensure better connections with your customers.  This is best done by using sentiment analysis tools, social listening platforms, and keyword trackers to give your team a better picture of how your customers feel about your brand. This information can then be used to minimize/eliminate customer’s pain points or turn around negative social chatter with instant engagement. Use your positive sentiment data to discover active advocates who can help you reach wider audiences. And finally, be sure to closely monitor this metric and be ready to take action when needed. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 4 Tips to Tap into Your Customer’s Sentiment appeared first on ResellerClub Blog.

New gTLD – September 2019

As September closes the third quarter and we slowly inch to the year-end, let’s take a look at the Q3 performance of domains. The month of September saw an exceptional 69% rise in the total number of new gTLD registrations. This spike can be attributed to the consistent new gTLD star performer .TOP that contributed a 57% share in the total new gTLD registration count. .SITE, .XYZ, .ONLINE and .CLUB managed to retain their spot in the top 5. Apart from this, the new entrant .EMAIL made it to the top 15 with a huge leap of 975% in its registrations while .HOST made it to the list a 33% increase in its registration numbers.  Let’s take a look at the new gTLDs that made it to the top 15 during the month of September. !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async"); New gTLD Report – September 2019Infogram *Registration Numbers Facilitated by ResellerClub .TOP: It is worth noting that .TOP continued to retain its No. 1 position for the third consecutive time with a total registration share of 57%. The promo price of $0.72 drove the registrations of this new gTLD and the humongous growth in the number of registrations can be attributed to the China market.  .SITE: With an 11% share in the overall registrations, .SITE has remained constant in securing the second spot in the top 5 new gTLDs. .SITE was being sold at a promo price $4.18 and the Global market* was the reason behind the boost in the registration count. .XYZ: .XYZ took a leap of 54% in its registration numbers in the China market. This has helped the gTLD move up to the third spot during the month of September, .XYZ was running at a promo price of $0.68 and was able to contribute 8% to the total new gTLDs registered in September. .ONLINE: This gTLD witnessed a rise of 15% and scored the fourth spot in the top 5 list. .ONLINE was being sold at a promo price of $6.18 which aided the hike in registration numbers in the month of September in the Global market*.  .CLUB: Being a recent entrant in the top 5, .CLUB secured the fifth spot in the month of September with a 33% climb in its registration numbers. The incredible promo price of $1.18 helped boost the sales of this new gTLD in the Global market*.  While registrations for .BEST saw a 203% spike in its registration numbers, .EMAIL and .HOST the recent entrants in the top 15 made it to the list with an impressive jump in their registration numbers during the month of September. Also, .GLOBAL and .HOST had a tie for the fifteenth spot with an equal number of registrations.  Here’s a peek into the exciting domain promos we’ve got lined up for the month of October Help your customer’s get their business online with a .HOST domain extension at just $3.99 Reach out to the community of gamers or puzzle sites with a .FUN domain extension at just $0.99 Get the ever trending domain extension .TOP at just $0.99 That’s all folks! Check out all our leading domain promos and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD – September 2019 appeared first on ResellerClub Blog.

The What, Why and How of NoSQL Databases

In today’s social media savvy world, we are all familiar with various social media websites like Facebook, Twitter, etc. or e-commerce giants like Amazon & Flipkart or for that matter any website that stores user data. This data can be anything right from the customer name, age, address, card details, photographs, comments, reviews etc. So, simply put data is information that is stored on a computer system which can then be used by the application whenever needed. When it comes to data being transferred over the internet, it is stored on the website’s web server. From the server, it then is stored in a database. A database is an organised collection of data that can be accessed, managed and updated easily.  One of the most crucial decisions when developing an application is the choice of the database you would use to store data. And irrespective of whether you have sufficient technical knowledge or not, this decision can seem to be difficult. After all, this is a matter of not just storing data but also retrieving it and all in a short span of time! Especially given the fact that the consumer market is growing at a rapid pace with heaps of data – courtesy, Internet of Things, and all things social and connected. If you’re building a business app then you should anticipate such high-volumes of data and to cope with it, the choice of database is extremely important.  Take, for instance, Amazon, a popular e-commerce giant. As a customer, if you have shopped from Amazon you would have noticed two things. One, whatever or however long your query is in the search box, it takes a matter of few seconds for the results to be displayed (keep in mind, your internet connection is good and not poor. Secondly, if you’ve added certain items to your cart or are browsing them, you would notice the ‘Frequently bought together’ option. Now, imagine the customers Amazon has and the amount of data as well, to sort this in a matter of seconds is quite a task. But you’ve not experienced this have you? Well, the reason is, Amazon uses its own NoSQL database, DynamoDB that doesn’t store data in tables and hence, it is easier to locate it. That being said, we will cover how it does this in the latter part of the article.  Moving on, in this article, we aim to help you understand why choosing a NoSQL database would be beneficial to you in the longer run. However, before we move on to that, let us first understand the concept of a database, popular database models available today and the reason you should switch to a NoSQL model. Types of Databases:  A database is a collection of data that can be easily accessed, managed, updated and deleted. There are several database types, however, databases can be broadly classified into the following four types:  OODB or Object-Oriented Database  RDB or Relational Database  NoSQL (Not only SQL) and,  NewSQL (a class of RDBMS) For the sake of simplicity out of these 4, we will choose the two popular database models viz. Relational Database and NoSQL.  In a relational database, the data is stored in ‘Tables’ in the form of rows and columns. It uses the SQL (Structured Query Language) pronounced as ‘Sequel’ to perform data-related operations like creating a table, inserting & reading data to/from it, modifying & updating data, and deleting the data or the table. These operations are most commonly known as CRUD operations. The data is connected to each other in a fixed schema. Informally, relational databases are also known as SQL databases.  Overall, a database is like a central repository or container with all the data and logs. Whereas, the schema is a folder in the database which groups together all connected objects logically. In simple terms, your bedroom is a table, your entire home is the database and your entire floor plan is the schema.  Some of the commonly used relational databases are, MySQL, Oracle, Microsoft SQL Server, SQLite, etc.  Moving on to NoSQL databases. NoSQL is a non-relational database model that doesn’t store data in the form of a strict schema or table as opposed to relational databases (we’ll cover how it stores data in the latter part of the article). Thus, your data can be of any type and still it could be stored or retrieved easily.    Why should you switch to NoSQL  Although relational databases are being used for good plenty of years and have fulfilled the demands of business in the past, things are now changing. With the increasing presence of the internet and usage of social media, the amount of data being generated is quite high in volume than it was maybe even a few years ago.   According to Domo, a platform that has been highlighting data in terms of its volume, velocity and variety since 2013, has seen a steep rise in the percentage of internet population and the data being generated every single minute! In its 7th consecutive report, the internet has reached 56.1% of the total world’s population and now represents 4.3 billion people, this is a 9% increase from January 2018. And as far as the trend goes, there won’t be a negative curve in the graph for a long time. This increase can be attributed to increased access to social media, popular internet services like YouTube, Netflix, etc. and interconnected sensors – the building blocks of the Internet of Things.  Given this staggering increase of data, managing it can be quite a task and relational databases are not quite adept at processing this rapidly. This is due to the fact that the new data coming in does not always fit into the tight schema followed by a relational database. NoSQL database, on the other hand, can easily manage huge volumes of data and the operations performed over it.  For instance, if you have a website that is popular and say has at least 10,000 registered customers, and growing daily, each of these customers will follow their own life-cycle and processes. On the front end, they would be loading pages, similar items, adding products to cart etc. but on the backend, whenever an operation is performed, the data is retrieved from the database, the similar items are suggested taking into account the number of times a particular type of query was run, and so on and so forth.  Your search Suggestions based on your search If all these operations take time to run say maybe more than a few seconds or a minute (i.e retrieving/reading from the database, searching, finding and displaying) the user might abandon the cart and go somewhere else.  The reason for slow operations could either be slow website loading speed or a slow backend that processes your data. If you have a relational database, chances are there would be innumerable rows and columns, and finding the right match would take a long time. On the other hand, if you use a NoSQL database, this problem would be significantly less.  So is this a real-time example? It is, Amazon uses DynamoDB as mentioned initially, and Google uses  BigTable, both an example of a NoSQL database.  To put it simply, here are the 4 reasons to switch to a NoSQL database: Highly scalable Able to handle large volumes of data – structures,   and semi-structured Schema-less Quick iterations Types of NoSQL Databases  Having seen the key advantages to switch to NoSQL databases, let us now move on to understanding the types of NoSQL database. Simply put, which type of database should you go for depending on the type of your business.  There are four types of NoSQL Databases viz. Key-value, Document, Column and Graph.  Key-Value In the Key-value type of database, the data is stored in the form of key/value pairs in a hash table where the key is auto-generated & unique whereas, the value can be anything, for instance, a string, JSON, BLOB etc. This type of database is usually used as dictionaries or collections.  Where can you use it? This type of database is best for e-commerce or shopping cart based websites. Example: Riak and Amazon’s DynamoDB are popular key-value NoSQL databases. Document In Document-based NoSQL databases, the data is stored and retrieved as a key-value pair, however, here the value is stored in the form of JSON. BSON or XML type document. One of the key differences between a key-value database & document is that the latter embeds the attribute metadata that’s associated with the stored content, which then helps to query the data easily based on the content. Where can you use it? This type of database is mostly used for Blogging or CMS platforms, e-commerce apps or real-time analytics, etc. Examples: MongoDB and CouchBase are popular document-based NoSQL databases. Column In Column-based databases, the data is written in the form of columns as opposed to the traditional row structure. Column-based databases use column orientation where each column is associated with a column key. Where can you use it? Column-based databases are usually used to manage data warehouses, CRM, business intelligence, etc.  Examples: Google’s BigTable and HBase & Cassandra that were inspired by BigTable are some of the widely known Column databases. Cassandra was originally developed to solve the needs of Facebook’s Inbox search problem. Graph In a Graph-based database, the data is usually arranged in a flexible graphical representation as opposed to the strictures of tables or columns. Here, the database stores not only the object but also the relations amongst those objects.  For example, with reference to this diagram, the object/data is stored as a ‘node’ with the ‘relationship’ as edges. An edge establishes a relationship between nodes, and every node and edge has a unique identifier.  Where can you use it? Graph-based NoSQL databases are widely used for social networks, spatial data, logistics, etc.  Examples: Neo4J, Infinite Graph, OrientDB are some of the popular Graph-based databases. How does it help your business: We’ve seen the different types of NoSQL databases and various applications where to use them. If your business model falls into one of these and at the same time you deal with lots of real-time data, it would be a good decision to switch to a NoSQL database. At the same time, it is not necessary to have just one database in place, depending on the operations and the queries, you can have multiple databases.  For example, it can even be a combination of using MySQL (an RDBMS) for one particular operation because it is the best for that and use MongoDB for another.  In the end, what really matters is how much is your data and the best way you think is to handle it!  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post The What, Why and How of NoSQL Databases appeared first on ResellerClub Blog.

3 Important Differences Between UI and UX

If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design.  If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI for use; UX is for connection, UI is to accomplish goals; UX is what happens after UI is working seamlessly. Both are important aspects of web design, but they need each other. Once you understand these core differences, you can better understand why knowing both is so valuable.  UI for Looks, UX for Function  Imagine a website as a building. The wireframe or basic coding behind the website forms the structure. The UX is the systems electrical wiring, lighting, plumbing, windows, climate control systems, and all of the other amenities that help ensure the building functions safely as intended. The UI would be the finished walls, paint, polished floors, artwork hanging in the lobby, building directory, and other aesthetic touches to make the building feel warm, inviting, and easy to navigate.  From a nuts-and-bolts perspective, UI and UX work toward different ends but with the same goals in mind.  A focus on UI must include: Layout Visual Design Branding. While UX will focus on: User Research Personas User Stories.  Good website design demands a marriage of function and fashion. When you focus on functionality over presentation, you may wind up with a very fast, responsive, yet bland and uninspiring website. Focus too much on aesthetics and you have a beautiful website that is troublesome for the average user to navigate; clunky UX bogs down navigation and the overall experience of browsing a site regardless of how good it looks. If a site looks great but performs terribly, this is an example of good UI with bad UX. It’s like a corvette with a bad muffler — it looks great, but it doesn’t run like it should. If a site is functional but looks awful, this is an example of good UX with bad UI. It doesn’t matter how great the engine purrs, if it’s covered in rust and primer, no one will want to ride with you. Both UX and UI are essential for creating valuable interactions with customers, cultivating brand loyalty, and establishing credibility as a market leader.  UI Helps Site Navigation, UX Forges Connections UI design pertains to all of the navigation controls, buttons, and visual design elements of a website. UX design assesses the flow of how a user navigates the elements of the website and aims to make the experience as intuitive and enjoyable as possible. While UI focuses on the presentation of a website’s navigational and design elements for each individual page, UX is a more expansive process that determines how a user will use and interact with those elements across the site as a whole.  A good UI design provides a user with an easy-to-navigate website and all of the tools and functions they expect to reach every piece of content on the site. Good UX requires a more in-depth look at how the customer will interact with the brand and consideration of how to forge a stronger connection with the customer. Some of the most critical elements of solid UI design include: Customer analysis: UI designers must consider their target audience’s tastes and preferences when developing website UI features. For example, a brand that caters to an older, professional market base wouldn’t want a website with an ostentatious colour palette or gimmicky navigational tools. A brand that caters to a young and hip crowd with fun-oriented products or services shouldn’t have a sterile website. It’s a little like going to a party with “over the hill” decor. People know there’s a party, but they aren’t sure about it’s theirs — nor are they sure they want it to be. Branding development: It’s essential for a company to have a consistent brand image across every point of contact with potential customers. UI designers work closely with their marketing teams to ensure consistent brand imaging across the entire website and all marketing channels to build credibility and trust with leads. Interactivity: UI designers evaluate micro-interactions very closely. One example of a simple yet effective micro-interaction is the small pop of colour that occurs after clicking to like a tweet on Twitter. Every small interaction a user has with a website influences the quality of the overall experience. Small animations in response to completed actions help users know they are interacting with the site as intended. UX designers essentially create the building blocks of the overall customer experience with the brand, while UI designers ensure they have a pleasurable experience with every interaction with close attention to presentation, aesthetics, and ease of use. UX Lays the Groundwork, UI Is the Finishing Touch UX designers rely heavily on data. UX designers take more of a marketing-focused approach while UI designers focus on visual design. UX experts collect and analyze relevant data trends to develop user experiences that resonate with their target consumers. UX designers create wireframes and prototype pages that UI designers then build upon to create beautiful, easily navigable websites.  UX designers generally play crucial active roles in early website development, leaning heavily on data to make informed decisions throughout the entire development process. Some of the most important elements of the UX design process include: Competitor analysis: UX teams research their biggest competitors, browse their websites, and look for ways to offer customers better experiences. Customer research: Every customer-facing business needs to develop profiles of their ideal customers. UX designers research consumer trends, market fluctuations, and even social media trends to anticipate what consumers want the most. Product/service research and development: UX designers must know their brand’s products and services inside out so they can guide website visitors to the brand’s real value. Content development: UX teams must consider the type of content their user base expects and work with the marketing team for creating a better overall user experience. The type of content a brand produces helps inform the best website design strategies for the brand so the content has maximum impact.   Wireframing and prototyping: Think of UX design as creating a storyboard; the UX designer envisions the customer journey with a brand through the website and creates a wireframe that UI designers build upon for a beautiful and functional finished site.  UI designers pick up where the UX designers leave off, but UX and UI go hand-in-hand through almost every stage of website development. While the UX designers lay the foundation for the overall customer journey through a website, the UI design team focuses on individual pages, polishing them for an aesthetically pleasing journey that users can easily navigate. UX and UI Must Work Together UX and UI designers spend a lot of time working with and consulting one another during the website development process. Sometimes UI designers discover issues with a wireframe that require collaborative solutions. Some UX designers may require a UI designer’s input when laying the foundation for the user journey through the site, leaning heavily on both teams’ customer research.  While UX designers consider all of the interactions a potential user could have with the brand on and off the website, UI design is a digital sphere that focuses on the interactions and navigation tools available to users on the website. UX essentially aims to develop high-quality interactions with users and improve upon them across all facets of a brand, while UI strives to use good visual design to make the user experience as enjoyable and aesthetically pleasing as possible. These three primary differences between UX and UI illustrate how closely linked these two design processes are for any web development project. UX may come before UI, but neither is more important than the other and any modern development professional should have a firm understanding of the fundamentals of both UX and UI design. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 3 Important Differences Between UI and UX appeared first on ResellerClub Blog.

Reseller in Focus: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you, our resellers. At ResellerClub, we’ve partnered with over 2,00,000 resellers all around the world to enable them to flourish in their businesses through our products and services. Over the past few years, we’ve published stories of our resellers in their own words to let you, the readers know about them, as well as, help budding businesses gain insights from their experience. Today we want to introduce you to one of our resellers who has been with us for a long time, and who we’re proud to do business with – Ryan Smith of Varial Hosting. Launched in 2002, Varial Hosting has grown from a simple domain and hosting business catering to local bands, to a full-fledged reselling business. Let us know, Ryan Smith’s story about his journey and his business Varial Hosting in his own words! Company Name: Varial Hosting Company Logo:  We spoke to: Ryan Smith Website Link:  https://varialhosting.com/ Favourite Control Panel Feature: ResellerClub API I Chose Resellerclub Because of:  Approachability and Pricing  Q1. When did you enter the Web Services Industry and where do see your business going? I launched my very first website in 2002, a discussion forum for local musicians. It became wildly popular, leading me to learn a lot about hosting technologies to keep up with its growth. I began to offer domain and hosting services to local bands and businesses in 2003, which sparked a 16-year career in the web services industry. Recently, Varial Hosting launched our next-generation hosting platform and optimized WordPress Hosting plans, and with it, a new data centre located in our hometown of Saskatoon, Saskatchewan, Canada. This shift in our business strategy to become a Managed WordPress service provider has been very successful, and we are now focused on expansion and continuing to improve our services. Q2. What do you think is your secret to success and why do Customers prefer Varial Hosting? Customers often tell us that the quality of our support is the reason why they host with us. Our support staff is expertly trained, and our business has grown primarily from the word of mouth of our satisfied customers. We have brought high quality Managed WordPress Hosting services to the Canadian market at competitive pricing, which has attracted a lot of new customers since launching this service. Q3. Tell us a little about doing business in Canada. What are the most unique aspects of the market? While we do have customers in nearly all parts of the world, most of our business comes from our Canadian client base. In fact, we sell just as many .CA domains as we do .COMs! Having our data centre located in the Canadian prairies is an advantage as it’s a location that is safe from natural disasters, allowing us to maintain great uptime. We also accept payment in both Canadian and US dollars, making it easy for both our local and international customers to purchase our services. Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry? Try to keep your expenses low when you are first starting your company. Things like an expensive office space are not always needed until you are truly ready to afford them. If you want to avoid working from home or out of coffee shops, consider co-working spaces where you can book meeting rooms and have a mailbox for a fraction of the cost of an office. Hosting is also a very challenging industry and keeping up with security can be stressful and time-demanding. We often see web design agencies trying to do it all, building beautiful websites while also trying to manage their servers. If you do not have the expertise to manage a server, you may want to seek a hosting provider to do this for you, so you can focus on what you do best. We’ve acquired the hosting customers of several web design agencies because managing their servers became too much of a challenge for them. Q5.  You have been with ResellerClub since 2010. What do you think has changed over the years? Since starting my company 16 years ago, ResellerClub has grown from a simple domain reselling business, to offering many other products like hosting, servers, email solutions, website themes and plugins, etc. They have also been very hands-on in helping me migrate my domain name business from another provider to ResellerClub, not only allowing me to offer better rates to my customers but keeping me informed about promotions and suggesting ways to help me continue to grow my business. Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? When the domain reselling partner we had previously worked with for 15 years substantially increased their rates, we approached ResellerClub to see what they could do for us to try to avoid increasing domain rates for our customers. Not only were they able to offer more competitive rates, but they were also able to beat the pricing we originally had on our best selling domains, allowing us to keep pricing the same for our customers while making more profit for ourselves. Fun fact: Varial Hosting is named after the best trick I could do on a skateboard when I first started the company. Our original data centre was even located across the street from a skate park. Being in a band in my early twenties and building my first music-related website in 2002 led to this unexpected career in web services. Sometimes you never know where life will take you. I’m proud to have followed my passions and built a successful business that keeps me interested every day. Favourite Control Panel Feature We have deeply integrated the WHMCS billing software into our website, and are thrilled that changing domain registrars within the software took only minutes and we can continue to easily register domains for customers using ResellerClub’s API. As we offer hundreds of top-level domains for sale, we frequently visit the Domains Pricing Overview page of our ResellerClub control panel to view our costs for new domains we wish to sell and to plan promotional offers for our customers. A big thanks to Ryan for taking the time out to answer these questions, we wish you all the best with your future endeavours! Also, an added thanks to Manik Bajaj our Account Manager for interviewing Ryan. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Reseller in Focus: Varial Hosting appeared first on ResellerClub Blog.

Usability 101: Building User-friendly Websites and Applications

Can you tell the difference between these two images? The answer is not very hard to guess, is it?  Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of a website helps users find their way on the website and helps them complete their goals in the best possible way. But how can one ensure that they are hitting the nail on its head when it comes to making websites and applications perfectly usable? The answer is – ALWAYS start with the user-first approach! Before getting started with any design project, it is vital to answer two questions – Who is my user? With what intention is he/she coming to my website? Creating a user profile will help you answer both these questions.  This knowledge not only helps in understanding and predicting user behaviour, but also helps in meeting two of the most crucial goals of UI/UX design – Goal #1: Helping the user find what he/she is looking for as quickly as possible Goal #2: Reducing cognitive load i.e. eliminating questions from the user’s mind Even though these goals sound a bit complex, they are, in fact, achievable. Let’s learn about the rules of usability that give direction and guide us towards meeting these goals. Rule #1: Design an overarching structure of your website Users often tend to get lost between all the text that web pages are filled with. In order to prevent this from happening, it is important to guide the user to help him/her take the right direction. The key to achieving this is to organize the contents of the web pages. Break the content into logical sections in a way that it tells the same story despite being a part of different content blocks.  Emphasize important pieces of content by using typography.  Organize the content based on its degree of importance. Identify common elements that you want all your web pages to contain in order to maintain repetition and consistency. Rule #2: Create effective visual hierarchies Studies suggest that users don’t really read web pages; they scan them to find only those words that closely resemble what they are looking for. Most website visitors only read 20% of the website content because they don’t read web pages the same way as they would while reading a book or a newspaper. Web-users visit websites to get quick answers. This is exactly why prominence, grouping, and nesting are essential concepts: Prominence: Using font styles, sizes, and colours to establish a content hierarchy Grouping: Using proximity to create a visual closeness between related content Nesting: Segregating and classifying content under a parent line to display what is part of what Rule #3: Use conventions You don’t have to reinvent the wheel. After years of usage and exposure to specific kinds of icons, colours, shapes, placements, etc. used to convey any given idea, humans have been subconsciously trained to associate the same icons, colours, shapes, placements, etc. with specific meanings. For example, we all know that a logo always sits on the header of the website, we all know that the magnifying glass denotes the search box, we all know that a green button is most likely to convey the affirmative option, so on and so forth. These are tried and tested methods and they have been working fine. So try and stick to these conventional means of representation. Rule #4: Make your clickable items obvious Design for mindless clicks. In other words, do not leave any space for confusion when it comes to prompting your users to click on your CTA (call to action) buttons. Make your buttons discoverable by using conventional formats in terms of shape, size, colour, placement, and text. We’ve spoken about designing better buttons at length in this article.  Rule #5: Eliminate distractions Reduce clutter wherever and as much as you can. Focus on what is important so that even your visitors follow suite. Designers and content writers, alike, find themselves walking a tightrope when it comes to deciding the length of content that needs to go on any given web page, and the amount of design elements that need to be flaunted. Steer clear of unnecessary elements on the web page so as to prevent your website visitors from getting distracted from the main goal that you want them to achieve. Rule #6: Reduce your content Get rid of half of your content, and then get rid of half of what’s left. Use a combination of a handful of text and a bunch of lively graphics to say what you initially wanted to say with buckets full of text. Practise minimalism and only keep what is necessary. Your website visitors only read 20% of your content, remember? In conclusion, we have one thing to say – when your ultimate aim is to convince your users to buy into your idea or even buy your product, you must do whatever you can to help your users find what they are looking for quickly and effortlessly. Try your best, and then try a little more, to eliminate any question marks from popping in the minds of your users. It only takes one positive website surfing experience to pave the way for repeated user interactions in the future; so make sure that you nail it in the first go! (Originally published as part of our TechTalks series.) .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Usability 101: Building User-friendly Websites and Applications appeared first on ResellerClub Blog.

How Small Businesses Can Ensure Consumer Privacy Using Digital Technology

When your company collects user data, you pit convenience against protecting people’s privacy.  As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025.  According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge.  Research from the Global Web Index indicates across the globe, over 60% of people are worried about how companies use their data.  As public distrust mounts due to recent privacy scandals, protections for personal data becomes an increasingly pressing issue for consumers and businesses to address.  Small businesses often rely on customer service to establish an edge against larger competitors. To provide top-notch customer service, your small business needs to balance data collection efforts with protecting user privacy.  Recent Examples Underscore Privacy Concerns  Recent privacy scandals at two of the largest companies in the world – Google and Amazon – highlight the importance of personal data protection for all businesses.    Last year, the Associated Press found that Google continued to store users’ time-stamped location data through mobile devices, even if users opted out of location sharing features. Similarly, Amazon employs thousands of individuals around the world to listen to voice recordings captured by their smart devices, regardless of whether the device is activated or not.   The workers transcribe, annotate, and feed the data back into the software in order to eliminate gaps in the voice assistant’s human language skills, according to Bloomberg. Consumers Value Curated Technology Despite privacy concerns, many people want devices with location tracking enabled.  Personal data can be used to curate digital content including services and ads to an individuals’ interests. For example, voice assistant users value the immediate access to information. Approximately half of the people who own a voice assistant value their device the most for its immediate answers to questions.  This information, while adjusted to the user, sometimes limits the number of apps they use – i.e., they get in a pattern of using the same few things over and over.  As a result, small businesses need to work to establish their product as part of people’s routines if they want to retain users on new technologies.  To ensure this happens, your small business needs to collect and analyze user data to improve the chances you have to earn that level of use from customers.  Data Drives Results  While companies highlight procedures for limiting their access to personal data, it is difficult to ultimately stop its collection because it supports success.  Data-driven decisions resulted in a 6% increase in productivity and output according to a Sloan School of Business study.  The same study found that nearly 50% of Fortune 1000 executives stated that their companies were producing significant results from investments in big data; about 81% characterized their investments as successful.   Investment in data collection, though, risks straining the trust between consumers and businesses as most data is distributed and sold.  As more individuals realize that certain services come at the price of privacy, more people are reassessing their relationship with businesses that partake in data collection.  Whether a consumer decides to keep using a service depends on their level of trust with the provider. Privacy is therefore not only a concern for consumers but also businesses. Establishing trust means providing privacy protection. Consumer Actions Small Businesses Should Be Aware Of The simplest way for users to limit data collection is to stop using the services of online companies.  In reality, though, services such as Google or Amazon are indispensable in an increasingly digital world Users, however, have multiple avenues by which they can restrict the data they share:  Android and Apple users, for example, have the option to limit access to certain apps. Similarly, Google has a menu where you can review all of the services you’ve connected to with your account.  Source: Intego By logging out of websites, users also can restrict companies’ access to their data that’s collected as you browse. Incognito or private modes also restrict tracking, but not much more than your browser history.  Your businesses need to understand the steps users can take and engage with customers about how you protect their data.  For example, you should ask upon download if users are comfortable sharing location data with your company. This establishes trust and produces a positive impression that you respect their information.   How to Balance Privacy With Usability To engage and retain users through new digital technologies, your small business needs to leverage user data.  Using user data, you can provide the optimal, personal experience for customers.  Many users, though, resent some data collection. To ensure you respect and provide top-notch customer service, your company needs to balance user privacy with its data collection efforts.  Finding the right balance can help customers benefit from your services and trust your company with their data.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Small Businesses Can Ensure Consumer Privacy Using Digital Technology appeared first on ResellerClub Blog.

Benefits of Integrating ResellerClub Mods with WHMCS

Domains and ResellerClub are synonymous with each other, however, ResellerClub has a host of different products for you to set up, resell and run your online business smoothly. While there are several ways to resell our services, WHMCS or WebHost Manager Complete Solution has proved to be one of the most popular mediums used by our resellers because of its ease of use and highly customisable nature.  This article aims to introduce you to ResellerClub modules that will help take you a step further into simplified provisioning and management of ResellerClub products like never before.  If you are already using WHMCS then you are probably already using our Default WHMCS module that offers a select set of functions to manage your domain orders.  They are as follows: Register, Transfer & Renew  Register/Update Nameservers Update WHOIS Get EPP Code DNS Record Management Place Registrar Lock Domain Sync Script  However, for more nuanced features like handling GDPR or IRTP or even for reselling other products, you would have had to build your own modules to use with WHMCS. You could also use a 3rd party WHMCS plugin but we recommend using modules offered by our preferred partner, Group Informática Ferraro for a seamless experience.  Launched 8 years ago, Group Informática Ferraro offers WHMCS Modules for all ResellerClub products called ResellerClub Mods. These are currently the most widely used 3rd party modules in ResellerClub’s trusted reseller base and one of the most popular ones sold on WHMCS’ marketplace. ResellerClub Mods offer over 20 tailor-made modules for ResellerClub’s products, services and OrderBox’s unique features. The most popular of these, however, has been their Registrar module.  Here are a few of their features that make them so widely consumed by our resellers:  Enable/Disable GDPR Domain Contact Protection from Admin and Client Area Resend Email for RAA / IRTP Verification and GDPR Authorisation from Admin and Client Area Change “Active” domain status to “Transferred Away” once the domain transfer has been completed at the registrar (domain sync and manual sync) Automated domain restore in redemption period Full support for selling new gTLD premium domains Pro-rata charge for domain addons Domain Register Pre GA Support Suggest Domains in domain checker and shopping cart Selling Afternic Premium Domains with Premium Domain lookup shopping cart Automated language handling with fallback to English if selected language does not exist Language Override ready Multilingual Support with English and Spanish translations. You can add your own languages by simply translating the main English file Extended Domain Status Information Section in the Admin Area 100% Support for ALL gTLD’s and ccTLD’s  100% IDN Support and much more. They also have a dedicated module to take care of your advance DNS needs. All the features that you’ve used on Orderbox but find it difficult to replicate via WHMCS can be bridged by this revolutionary module i.e Advanced Dns Interface.  ResellerClub modules also offer a variety of fully customisable modules for all our Addon & Hosting products which take care of everything right from provisioning, billing and even management of your customer’s order. Additionally, their email hosting module for Business & Enterprise email has made it easy for several of our web hosts to bundle with their hosting and is a major hit amongst the web hosts. In a nutshell, if you are a web host then integrating ResellerClub to your WHMCS panel will definitely simplify your work in the long run! So what are you waiting for? Integrate today and get 25% off on all modules! If you have any queries about integrating WHMCS with your ResellerClub account, visit our website or get in touch with us by leaving a comment below and we’d be happy to help you! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Benefits of Integrating ResellerClub Mods with WHMCS appeared first on ResellerClub Blog.

Simplifying Your Website Management With 5 Simple cPanel Tips

When it comes to website management cPanel is the preferred choice for most hosting types viz. Shared Hosting, VPS Hosting, Cloud Hosting to name a few. cPanel, a web-based interface, is a management system that lets you manage all your website and hosting related orders with ease.  In this article, we’ll walk you through cPanel and share 5 tips to manage your website using cPanel. So without further ado, let us begin. What is cPanel? cPanel is a web-based control panel that allows you to manage your website and hosting orders easily. It has a graphic and visual appearance that helps you navigate seamlessly from one function to another.  If you’re a beginner and want to understand how cPanel works you can read this post. However, if you’ve already gone through the process of configuring your cPanel, then it’s time to learn how to manage your website without worrying too much.  5 Tips To Manage Your Website Using Cpanel Easy App Installation Auto-installers are a quick and hassle-free way of installing apps on your website or hosting account. There are various auto-installers available like Softaculous, Installatron, QuickInstall, etc. With our Cloud Hosting, we offer QuickInstall, a popular auto-installer that comes pre-integrated with cPanel. It supports multiple apps, themes and services to make your website look professional.  As a website owner, your work of installing applications is simplified due to the auto-installer.  Update your PHP Version The PHP version your website works on has an impact when it loads on your visitor’s browser. If your PHP version is not compatible with the visitors PHP version, it might pose a problem, for example, there might be performance issues, security vulnerabilities etc. Thus, it is important to keep your PHP updated. The current version of PHP 7.3 is said to be the best ever as it improves website loading speed immensely.  If you’re confused about how to update your PHP version in cPanel, worry not, it is a simple process. Follow the steps listed in this article and your PHP version will be up-to-date in a matter of minutes. As a website owner, if you have a WordPress website make sure it is updated to 7.3 and if not that at least 5.6.20+, although this is not recommended by WordPress.  Check Server Performance Making sure that your server has adequate space for your website resources to run properly is extremely important. Also, checking the performance of your server from time to time, helps you analyse if you need to upgrade your hosting as well.  In cPanel click on ‘Server Information,’ and you can check your CPU memory, file and disk usage, resource management, etc. For instance, if you’re currently using Shared Hosting, chances are you might notice that most of the space is being taken by other users, especially with this being a shared space. Or another scenario, your website is growing and the server space falls short. In this case, the most obvious solution is to upgrade your hosting plan to some other hosting say, Cloud Hosting to accommodate the rise in website traffic.  As a website owner, this switch was possible because you analysed the server performance. This eventually will lead to happier customers as your website performance will improve.  Built-in Analytics  There are plenty of Analytical tools available in the market today viz. Google Analytics, KISSmetrics, CrazyEgg, etc. and although these are great, not everyone is keen on setting up analytics from scratch. However, having analytics in place is a good option and you can start with a built-in analytics system.  AWStats (Advanced Web Statistics) is an open-source analytics tool that comes with cPanel and offers data on traffic source, volume and even type of traffic, the operating system of the visitor, browser information, HTTP codes and a lot more.  As a website owner, analysing your website traffic can give you great insights on how well your business is performing and AWStats is one of the best tools for a beginner. Files Management  Managing website files can be tricky, especially if you’re new to it. With cPanel’s File Manager you can easily upload your files to your server. You can either upload your files individually or zip multiple files together and upload.  As a website owner, you now don’t have to go through the hassles of uploading your files via FTP.  Conclusion  With these 5 cPanel tips for website management, we hope your website management is simplified and you can concentrate on your business without worrying much about the technicalities. If you have any suggestions on the kind of tutorials you would like to read, please feel free to comment below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Simplifying Your Website Management With 5 Simple cPanel Tips appeared first on ResellerClub Blog.

How to Design Better Buttons

The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that, you ask? Well, CTA buttons being one of the most crucial elements of any user interface can convey sophistication and class through its intelligent design. Long story short – the most basic purpose of an effective CTA button is to be click-worthy. CTA buttons vary in shapes, sizes and also messaging basis the end goal associated with them. Read on further to learn about some simple design tricks to get the most out of these click magnets! #1: Make them discoverable As a result of long exposure to specific shapes that are associated with specific colours, our minds tend to get used to reacting to them in specific ways. Our perception of colours and shapes have the capacity to affect our moods and emotions. A traditional CTA button would ideally be a horizontal rectangle. While it may be a little too ambitious to experiment with abstract shapes to denote a button, it shouldn’t mean that you stick to the good old rectangle.  When it comes to colours, it is recommended that designers use contrasting colours for the buttons, and stick to shapes that can be easily identified as buttons. Having said that, tweaking them to a safe extent so as to make them look contemporary is definitely a safe path to tread. For example, designers can try softening the corners or curving the sides of a rectangle to make the button look sleeker. #2: Add some shadow  Buttons have existed in different types of design – three-dimensional design, skeuomorphic design, flat design and drop shadows, to name a few. The interplay of light and shadow has inspired several streams of design, making them look more alive. Adding a soft, blurred drop shadow to a button gives it more depth and prominence. However (and this is a pretty big ‘however’), it is much too easy to overdo these light-shadow effects. Designers tend to add one effect after the other without pausing to think whether these effects are simply good-looking or truly necessary. So, add your shadows, but keep them subtle. The best practice is to match the colour of the shadow to that of the button, keep the opacity under 40%, and let the shadow be smaller than the button #3: Lay emphasis where it’s required People typically follow the Z-pattern while scanning website content as they scroll down. Same goes for buttons that are placed adjacent to each other. The button that you want your website visitors to click must be placed towards the right-hand side. That’s where the user’s gaze ends and stays. For buttons that are vertically stacked, it makes more sense to place the high priority button at the bottom, for the same reason stated in the previous sentence.  When these high priority buttons are placed at the left-hand side or at the top, it can disturb the readers’ natural scanning direction, and ultimately, the flow of their attention. Designers also generally use ghost buttons to deter users from clicking those. #4: Let the icons help a little Buttons don’t have to be an arrangement of two words written on a solid coloured rectangle. Much like pictures, icons too can speak a thousand words. It is completely okay for text buttons to make use of icons in addition to text. No, it doesn’t mean that you are adding too much in too little space. It simply means that you are making your message more emphatic. However, make sure that you don’t go overboard with the colours. It is necessary to ensure that the colour of the icon matches the colour of the text. Also, it may be safe to stray from icons that have a colour fill or too many details. Again, the key is to keep it simple and stick to outline icons. #5: Remember the 8-point rule Leave your buttons some breathing space. Avoid leaving too much or too little blank space around your buttons. The ideal way to go about this is to follow the 8-point rule. Essentially, the 8-point rule states that all the elements in a design, including the height, width as well as the space around, follow multiples of 8. You may be wondering why 8 specifically? The explanation is that the average screen size of a majority of popular devices is easily divisible by 8. Hence, scaling the design (size and spacing) by increments of 8 helps in maintaining a consistent rhythm across all the design elements. This, in turn, ensures consistency across all your website pages. You can read more about this concept here. For buttons that are placed adjacently or stacked vertically, maintain the same 8-point distance on all sides of the button. Since we are talking about space, designers must also remember to pay close attention to the letter-spacing. Maintain optimum spacing between each letter of your text, depending on the density of the letters, to ensure ease of reading. #6: Buttons exist in different states  No, we don’t mean geographically, of course! But it is important to remember that any CTA button goes through different states of appearance – idle, hover, and clicked. Making use of visual effects such as adding a drop shadow, a glow effect, a change of colour, etc. can help achieve a distinction between each of these states. A lot of brands are pushing the envelope with this aspect of UI button design and it is going to be amazing to see where this goes.  These are just a few of the many ways of making the button really shine on your website pages. But no matter how well-designed your buttons may be, it all comes down to two ultimate requirements – placement and messaging. If your copy has brought your website visitor to a point where he/she is ready to make a decision, but the button is spaced too far away from reach, or worse, it doesn’t speak just the right words for making him/her click, then you’ve lost your deal right there. There are a hundred things that can go wrong with poorly designed buttons. However, designers can only learn through trial and error. To make this learning journey easier for you, we will continue to write more of these UI design-specific articles. We hope that you keep reading! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Design Better Buttons appeared first on ResellerClub Blog.

Understanding Service Design and its Principles

Design is an amalgamation of several things as it draws inspiration from varied fields and areas. In today’s day and age, apart from emotions, intelligence and aesthetics, technology too plays a vital role. Service design is one such modern-day design influenced by marketing, project management and user experience to enhance services. Let us see what service design is and its principles in detail.  What is Service Design? The term ‘Service Design’ originated in the year 1991 as a design discipline by Professors Michael Erlhoff and Brigit Mager at Köln International School of Design. Service design is an evolving field with no strict definition. However, in practice, service design can be defined as – ‘The process in which the designer focuses on creating optimal service experiences.’ It can thus be said that service design is a customer-first design that takes into account the needs of the customer, so that the design is user-friendly, competitive in the market, as well as, relevant to the customer.  For example, imagine a Food Delivery App where the primary idea is to connect the restaurant to the client (the one ordering food). Here, there are a host of employees ranging from the delivery agent, head of the delivery app, manager of the restaurant, and waiter. Service design focuses on how the Food Delivery App connects to the restaurant and delivers it to the customer on time. This includes placing the order to the restaurant on behalf of the customer, to onboarding new delivery agents, communication between the delivery agent and the restaurant manager, as well as, manager and the waiter. Each segment plays an important role in the food that is delivered to the customer, even though it is not directly a part of the customer experience.  You can map service design using a service blueprint. Service blueprint helps to visualise processes to optimise how a business delivers the user experience. The 5 Principles of Service Design We’ve covered the definition of service design, let us now move on to understanding the practical application of the design and its principles. We’ll also see, what it is that differentiates service design from UX.  ‘This is Service Design Thinking’, by Marc Stickdorn and Jakob Schneider, is one of the foremost books outlining the five basic principles that dominate service design. User-centred – users are the centre of consideration and are to be analysed through qualitative research. Here ‘Users’ are both, the organisation’s employees, as well as customers. Thus, service design considers not just the user/customer experience but also the interest of all the relevant people involved in the process. Co-creative – co-creative is essentially a combination of ‘Collaboration’ and ‘Iteration’. ‘Collaboration’ signifies the process of creation by all the contributors from different backgrounds. Whereas, ‘Iteration’ is used to define that service design is an iterative (continuous) process that’s ever-evolving to keep in-line with the changes in a business. Sequencing – dividing complex services of a customers journey into independent processes. This division of service is usually done logically, visually and rhythmically. Sequencing helps determine the timeline of a project, as it is important for the customer and helps in determining the outcome.For instance, if you have an e-commerce website selling products only in a particular region, it is important to highlight that the deliveries won’t ship internationally right at the start. This saves the customer’s time, and they won’t browse your website, as well as, you would also not need to analyse the journey of the customer who won’t purchase your product.  Evidencing – visualising the service experiences and making them real. Simply put, what this means is that service is usually invisible or intangible whereas the products are tangible items. The idea of service design is to bind the tangible and intangible together so that the invisible becomes real.For example, if you run an organic cafe with all the ingredients being local produce, how would your customer know it is organic? The answer is easy, you let them know. Until you inform your customers about the source of your ingredients, it remains an intangible service for them because they have no idea what’s on their plate or how it differs from another cafe. Evidencing ensures that you’re providing your customers with a quality experience. Which, in turn, helps you build your brand image as an ‘organic’ cafe. Holistic – service design rests on the principle of combining tangible and intangible services. Here the context is important, as well as, taking the entire experience of the service into account. What this means is, every customer is different and as such, would take a different route to complete their journey. As a service designer, it is imperative to think about each aspect, and every perspective to make sure there are no loop-holes. That whichever path the customer takes the end goal remains the same. Tools you can use Now, that we’ve seen what service design is and its principles. Let us move on to finding the right tools to map your customer journey. That being said, service design is still in its nascent stages, and it may take a while to discover specific tools. Nevertheless, the good news is that several UX and marketing tools overlap with service design. Here are our top 3 picks of the tools you can use:  Customer Journey Map: A customer journey map helps you visualise and plot the best and worst parts of a customer’s experiences. The idea is to put the customer’s perspective to paper right from the time they came to your service, to the point where they’ve decided to use your service and reach the end goal.  For example, you have an e-commerce website, and the journey in simple can be divided into – customer browsing your website, adding products to the cart, either abandoning them or purchasing them.   ‘This is Service Design Thinking’ offer a customer journey canvas for you in your design service. In fact, you can collaborate with your stakeholders and customers to ensure your map is co-creative. This is free and available in 7 different languages viz. English, Spanish, Korean, Portuguese, Polish, German, and French.  smaply:  Smaply is a popular web-based software tool that enables you to visualise Personas, Customer Journey Maps, and Stakeholder Maps. With smaply, you can digitise, customise, share, comment, standardise and present your results with the team in an easy and quick manner.  This is a freemium tool i.e. you can sign up and test it for free for a period of 14 days and later if you like, you can upgrade to a paid version! experiencefellow: Experiencefellow is a tool that uses mobile ethnography to research and collect customer experiences in a digital environment. Ethnography is essentially observing your customers in their natural environment to gain better insights into their overall experience.  With experiencefellow, this research is digitised as it enables customers to document their experiences with a simple smartphone app. As a business, you can then view and analyse your customers’ journey based on the data provided by them on your browser. Even though service design is in a developing phase, there are several tools out there in the market to help businesses cater to their customers better by understanding their journey. Service design is thus, not just for designers but for anyone who wishes to integrate services for a more powerful and effective approach to drive businesses, as it focuses on how customer touchpoints are connected in their journey. In a nutshell, service design aims to understand and visualise the user and their experience to improve the service experience of the user. On an endnote, you can even checkout, Service Design Toolkit and Service Design Tools Website to learn more about implementing service design. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Understanding Service Design and its Principles appeared first on ResellerClub Blog.

New gTLD – August 2019

With .TOP still retaining its No. 1 position, the month of August saw a 12% hike in the overall registrations. Apart from this, a 260% jump in the registrations of .LIVE in comparison to July helped it secure a spot in the top 5 along with .SITE, .ONLINE, .XYZ, the new entrants .ICU and .BEST made it to the list with impressive numbers.  Let’s take a sneak peek to find out which new gTLDs were trending during the month of August and made it to the top 15! !function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js"); New gTLD Report – August 2019Infogram *Registration Numbers Facilitated by ResellerClub It is worth noting that the top 4 new gTLDs have managed to retain their positions from July and continued to top the charts. .TOP: With a total registration share of 33% .TOP continues to outshine its performance in the month of August. This new gTLD was running at a promo price of $ 0.72 and the increase in the number of registrations can be attributed to the China market.  .SITE: .SITE was able to hold onto the second spot in the month of August, as this new gTLD witnessed a 40% spike in its registrations. Even though .SITE was running at a promo price of $4.18, it managed to occupy a 20% share of the total new gTLDs registered. .ONLINE: Following the trend with .TOP and .SITE, is .ONLINE that has been consistent in holding onto a spot in the top 5 of the new gTLDs registered this month. Despite the promo price of $6.18 this new gTLD managed to shine in the global market with a share of 11% of the total registrations for the month of August. .XYZ: With an impressive promo price of $0.68, .XYZ was able to hold onto its fourth spot in the top 5 this month. Overall, this new gTLD contributed 9% to the total registration count.  .LIVE: With a 260% spike in its registration numbers as compared to July, .LIVE was able to move up the rank and acquire a place in the top 5 new gTLDs. The whopping popularity of this new gTLD can be attributed to the promo price of $2.18 and China markets.  Apart from the top 5, there have been remarkable changes among the new gTLDs that made it to the top 15. New gTLDs like .FUN, .STORE, .LIFE and, .WEBSITE were successful in retaining their spot at 8th, 9th, 10th, and 11th respectively during August. At the same time, there were new entrants like .ICU and .BEST. In fact, .ICU made it to the top 15 with a 133% jump in its registrations from the previous month.  Here’s a quick peek into the exciting domain promos we’ve got lined up for the month of September Resell  .TOP at a low price of $0.72 and make your profits. Help boost your customers’ business with .SPACE at just $1.18 Expand your customers business to cater across the globe with .WORLD at $2.18 That’s all folks! Check out all our leading domain promos here and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD – August 2019 appeared first on ResellerClub Blog.

Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in the form of conditional workflows that are termed as ‘Paths.’ You can set conditions that will be applied by your Apps to take different paths for different conditions. Now, let us look at the process for bringing in the Zapier integration: Bringing Zapier between Mailchimp and Shopify In case you’re unaware of how Zapier works – you create a ‘Zap’ which consists of two or more apps wherein one of the apps’ actions acts as a trigger and the other is used to run a preset function triggered by the first app. For example, between Google Forms and Gmail, you could set up a ‘Zap’ on Zapier to send a confirmation email to all the people who RSVP’d ‘Yes’ to an event participation form and more still, we could add as my steps as you like with all the supported integrations Zapier has.  We’re going to walk you through how this works for connecting Mailchimp with Shopify, both of which are integrations supported by Zapier.  Setting up Shopify Triggers To automate Mailchimp operations on Shopify, we’ll have to set the events that trigger an action on Mailchimp – For example, if we want every newly registered user on your Shopify store to be automatically added to a specific list on Mailchimp, ‘New Customer’ will be a trigger on Shopify. Let’s see how to complete setting up the same function. Step 1 Create an account and log in to Zapier.  Once you’ve logged in, you’ll be greeted by the Zapier dashboard.  Once you’re in there, click on  ‘Make a Zap’ button on the top right side of the page.  You’ll be asked to input the trigger app for the Zap. In our case, we’ll keep ‘Shopify’ as the trigger app as we want the automation to be based on events happening on your Shopify store.  Start typing Shopify in the search bar below and you’ll see Shopify appear in the suggestions below – click on ‘Shopify’ to proceed. Step 2 You’ll be asked to select the trigger event, i.e. what event/activity do you want on your Shopify store to trigger the action on Mailchimp. There’s a rather long list of triggers on Shopify – we’ll use the ‘New Customer’ trigger. After selecting the trigger event, we’ll continue to a page that asks to log into your Shopify Store to be able to link your store with the Zap. Continue by clicking ‘Connect an Account’  Step 3 You’ll be redirected to Shopify’s sign-in page, where once you’ve signed in, you’ll be redirected back to Zapier showing your connected store.  Click on ‘Save + Continue’ to proceed. You’ll have to select a sample customer to continue setting up the Zap. Click on a ‘customer’ to proceed. After selecting a Sample customer, you’ll be asked to go to the next step and set an action for the trigger, in another app – in our case, Mailchimp. Step 4 On the next screen, you’ll be asked to add an action step. Click on ‘Your Zap currently lacks…’ to proceed to add Mailchimp as the action App. On the screen that proceeds, you’ll see a search box where you need to start typing in Mailchimp. Click on ‘Mailchimp’ in the suggestions as it appears while typing.  You’ll be presented with the options for actions that need to be performed on the trigger we just set on Shopify. For this tutorial, we’ll select Add/Update subscriber as the action to be performed. So the Zap once set up, will add/update a new user who just registered on your Shopify store to a setlist on Mailchimp – so you don’t need to do this manually. Step 5 On the next screen, you’ll be asked to connect your Mailchimp account. Once you click on ‘Connect an Account’ – you’ll see a Mailchimp sign-in page open up in a new window. Once you’ve signed in, you’ll see your account listed on the next page. Click on ‘Save + Continue’. In the next step, you’ll need to provide specifics with respect to the email list you want to add/update a new user with, along with opt-in, replace and update options. Note – Only two fields are required here (Audience & Subscriber Email) and the rest aren’t – we can totally skip these unless you want the Zap to function any other way. To proceed, click on ‘Continue’. You’ll see a summary of the options you’ve set for Mailchimp, and once you’ve confirmed all of it, you can go ahead and test your settings to see if everything works. Click on ‘Send Test To Mailchimp’ You’ll see the above screen once the test is successful. Once you’re here, click on ‘Finish’ Your Zap is now completely set and will automatically add a new subscriber to your set Mailchimp list when a new user ‘Signs Up’ on your Shopify store. This can be repeated for all the available triggers available on Shopify along with the supported actions on Mailchimp – including sending emails, using ‘Send Campaign’ and ‘Add subscriber to tag’ action steps, depending on how you want to send it. In case you face any problems during the setup process, you can always get the help of Zapier’s awesome customer support. In the next article, we’ll go through the steps to link your Shopify store to Mailchimp using Automate.io – stay tuned! Meanwhile – check out the first article in the series with instructions to integrate Mailchimp with Shopify using Shopsync. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier appeared first on ResellerClub Blog.

Do You Really Need a Brand New Website?

If you’ve been spending time comparing your website to the sleek, new designs of your competitors, you might be wondering if it’s time for a complete website do-over of your own. It sometimes seems easier to completely redo a site than to spend weeks altering the small details for an overall improvement. Web designers and developers might even encourage you to start from scratch with a whole new design, but don’t immediately drop thousands of dollars at the first offer. Replacing your website entirely can be extremely expensive, so before you make any decision, consider what you can do to make small but effective changes to your current site. Here’s how you can determine what’s causing problems on your website, updates you can make, and when the site truly does need a complete makeover. What Is Your Traffic/Lead Generation Trajectory? Your website needs to provide valuable information to your audience while also generating leads. If your website can do that, even if it’s outdated, then you’ll want to reconsider any major overhauls. Re-designing your website might improve the aesthetics, but it won’t necessarily improve your traffic or lead generation. Think of a website redesign as a cost-versus-benefit scenario. Fancy graphics, a new layout, and updated tools can be exciting, as well as expensive. Do they really guarantee an increase in traffic or a surge in leads? Attractiveness isn’t everything, even if some web designs would have you believe otherwise. Before you schedule a website redesign, determine why you’re doing it. –          Have your leads and traffic numbers have been on a steady decline? –          Is it really to help more people learn about your business? –          Or is it mostly just to compete with the aesthetic appeal of your competitors’ sites? Starting over isn’t easy, so you need to have a good, data-backed reason for doing so. How Does Your Traffic Correlate to Your SEM Strategies? Are you getting decent traffic, but experiencing high bounce rates? As a rule of thumb, anything higher than a 56 percent bounce rate isn’t stellar – unless your website is purely a blog. If you are getting lots of traffic, yet have a high bounce rate, this is a good indication that you might just need a new search engine marketing strategy or some refreshed website aesthetics to keep people on your platform. In this case, you don’t necessarily need a “new” website. Simple changes in your keyword strategy could lead to a lower bounce rate. For example, if you run a website that only offers web design courses, yet is pulling in lots of traffic for people looking for web design services, this could potentially be the big culprit. In this scenario, you would need to revisit your SEO plan. When it comes to your marketing strategies, ensure that people understand what your brand offers from the get-go. Your site content should be direct and engaging, and all of your website graphics should be relevant to your products, services, or industry. Now, even the most perfect search engine marketing strategy can be rendered useless by poor website aesthetics. Think about it, when you land on a website that looks like it’s straight out of the 1990s with low-quality visual elements, how likely are you to stick around? Here are some of the top things you can do to improve your website’s appearance: –          Make the content more easily readable with a neat layout and contrasting colours –          Practice smart internal linking so people can navigate easily –          Remove any distractions such as flashing graphics, pop up ads, or music –          Keep your content fresh and updated, as well as, concise More often than not, it’s not the actual website that’s driving people away; it’s how you’re manipulating and marketing it. Examine the small changes you can make before you turn to a web designer for a massive rework. Is Your Design and Content Strategy Evolving? Let’s say you are planning on creating a new website from scratch. What are your plans for the new-and-improved website? Will you commit to an ongoing strategy, or let your site sit and become obsolete eventually? Take a long look at your design and content strategy, not just right now, but also for the future. The growth of your themes and company identity will impact your website, which means you’ll need to implement a strategy that grows along with the business. For example, check out The Blonde Abroad’s fairly recent website overhaul. Her site used to be very bright and fun, but in recent years, her brand has transitioned to a more adult, professional theme. The changes in her business are reflected in the different designs of her site. The Old Design: The New Design: If you don’t have a plan for the future of your new website, investing tons of money into a redesign isn’t a wise choice. It’s not a one-and-done deal – committing to a brand new website requires more time and continual effort than most people would expect. A website is a living, breathing representation of your company – it’s the digital face of your business, and often the first impression people receive from your team. As your company evolves, so should your website. Continue to add new graphics, improve loading times, and generally build upon your website for years to come. Whatever you do, don’t assume that a website redesign is the last thing you’ll need to do to create a beautiful site. How to Keep Up With Trends Perhaps the most constant website trend to keep in mind is the commitment to consistency. The real way to keep up and compete with other sites is to maintain your SEO and publish fresh content consistently. As was said before, your site shouldn’t be a stagnant entity. Be aggressive about optimizing your site for search engines and creating useful content for your website visitors. Pay attention to the keywords that best benefit your industry. Meta descriptions, headers, backlinks, and web analysis tools, such as Google Analytics and Search Console, are essential to staying up-to-date. These details will drastically impact the performance of your site as much or more than pretty designs. Of course, you should keep an eye on design trends and make small tweaks as needed, instead of waiting until the whole site is outdated. However, trendy web design techniques won’t take you super far. It’s the content and SEO that will determine your long-term success. Additionally, you must stay on top of user demands. What do people want from your website? If they’re asking for more personalization, look into features that will help with that. If they need faster customer service responses on your e-commerce site, look into chatbots that can help. When It’s Actually Time to Start From Scratch Obviously, there are times in which a completely new website is your only option. This typically occurs when your current website is incompatible with common browsers. It can also become necessary when you’ve experienced excessive data hacks or if you’ve neglected your website maintenance for many years. Another serious problem that may require a total rehaul is a website’s inability to function on mobile devices. If it’s impossible for your current site to appeal to mobile users, you likely need a complete redesign to adapt to new trends. In fact, as of July 1st, 2019, all websites are now indexed with Google’s mobile-first indexing. If your website can’t adapt to mobile, it could very well be taking a toll on your online visibility, and subsequently, your bottom line. You may also want to consider starting from scratch if you took your brand in a completely new direction. Let’s say you’ve changed everything about your company from its logos to its top products and messages. This might require more than a basic revamp. Keep in mind that these are extreme cases. It’s not always the best idea to launch a redesign, as we’ve explained throughout this article. Hence, take these situations thoughtfully. In Conclusion Chances are, you don’t need a new website. What you do need to do is pay attention to the finer details that determine a website’s success – details such as SEO, readability, and fresh content. Before you drop thousands of dollars on a site overhaul, consider what you can do today to start improving your website step-by-step. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Do You Really Need a Brand New Website? appeared first on ResellerClub Blog.

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