The Domain.com Blog

Why Your Email Address Should Match Your Domain Name

At a job interview, or a meeting with a client, you wouldn’t wear slacks and a Wolf Pack graphic t-shirt – no matter how cool that shirt is. The way you present yourself is important, and your email address is your first impression with  potential customers or partners. You want that email handle to be just as professional as your outfit or business card. With an email address that matches your domain name, you can present yourself as a professional, stand out among the competition, and help customers decide that you’re the right business to solve their problem. Once you present yourself the right way, the right clients and partners start to fill in around you, helping your business succeed – sort of like a wolf pack.    Secure your professional identity with an email address that matches your domain. Present yourself as a trusted professional Business cards and firm handshakes are valuable marketing, but the best also promote trust at the same time. Do you take all of these details seriously? When your target audience receives an email, the first detail they see is the “From Name.” This is like an online handshake, your first chance to convey that you care about your business. When you reach out with a generic email address, or one that doesn’t match your domain name, you put yourself at a disadvantage. Rather than focusing on getting customers to follow a link to your website, your first step then becomes building trust. You don’t want your “hotmail” email address causing doubt in the minds of customers. Does this email carry a virus? Instead, a professional email lets them focus on what you have to say. Stand out from your competitors right in the inbox Especially in niche markets, it’s these small details that help you break away from the competition. If you and your competitors are using the same generic email address, how can customers remember who to contact when they’re ready to buy? Even if everyone is using a professional email address, your domain name is what can get you recognized in the inbox.   When your customers repeatedly see your name, reflected in the email address of every message you send them, you build brand recognition. This keeps you top of mind, meaning you’re more likely the first business they think of when searching online. If you’re offering custom-tailored suits, your clients need to recognize your name. An email address connected to your domain name helps customers see your quality suits on the street, and then connect that name back to your website.   Are you the right business for your customers? It may not seem important, but customers use that generic or unprofessional email address as an indication of how much you’re going to care about solving their problems. If you haven’t invested in a professional email address, taking care of your business needs, are you serious enough to take care of their needs? Especially when your business is focused on details like the careful cut of a suit jacket, or the stitching on a pair of custom-made dress pants, your focus on the details of your business matters to your customers. The better you present yourself as a serious business through details like your email address, the more likely customers can trust that you’re the right business for them. How to get your email to match your domain You’ve decided to invest in an email address and present yourself as a professional. Now the issue is getting started. There are a few options when looking for a professional email address, but most choose between Gmail for Work, or Microsoft 365. These services also include tools to help your team become more productive, with cloud-based document sharing, central calendars, and more. For example, if you have a custom domain name with Domain.com, and choose Microsoft 365 as your email tool of choice, the first step is to login to your domain dashboard. Then, select the domain name you wish to add your email to, and, on the next page, go to the Office 365 tab on the left hand navigation. Follow the prompts on the screen to finish setting up your email account. This connects your two accounts together, simply and easily. Learn more about connecting professional email to your Domain.com account here. Establish a connection between email and your website   Every part of your business should be as professional as your outfit and business card – even your email address. Match your email address to your domain name to present yourself as a professional, stand out among the competition, and help customers decide that you’re the right business to solve their problem. Save your personal email address, and your Wolf Pack t-shirt, for the weekend. Secure your professional identity with an email address that matches your domain. The post Why Your Email Address Should Match Your Domain Name appeared first on Domain.com | Blog.

Help Your Team Work Together Better With a Central Marketing Calendar

What should the team work on today? It’s a simple question that often leads to the confounding answer: it depends, what needs to get done? Whether your team is in-house or scattered throughout the globe, you can stay on the same page, and know what everyone is working on, by using a central marketing calendar. With the same calendar, you can keep tabs on current or upcoming campaigns, track the right goals, and prioritize work to meet the right deadlines. Then every morning after you open up your business, you’ll know the task that needs to be crossed off your list first, and what everyone else on the team is crossing off theirs. Collaborate from anywhere with the productivity tools you already love, and establish your business on Domain.com. What is a marketing calendar? Just like using one calendar to track time off during the holidays, a marketing calendar gives your entire team a view what’s happening and when. The goal is to keep track of how and when your business interacts with customers. A marketing calendar can record when new email marketing campaigns launch, a new banner ad is released, or a new product is unveiled to customers. A central calendar only works when your entire organization can see it. If everyone knows what’s happening, from your front-of-store cashiers to your warehouse staff, your business benefits. Ideas come from anywhere, and even little increases in efficiency, like a cashier preparing for a rush after the launch of a new product, can make your business better. List all of your team’s current tasks The first step to creating your central marketing calendar is for you, and your employees, to list all current and upcoming projects. Knowing what everyone is working on helps to keep your team from repeating the same work. This insight also increases collaboration, as one team member that finishes early can pitch in to help another complete their project. Nobody wants to repeat work, but seeing that a team member is currently blocked helps the rest of your organization come together and attack important issues. Make sure your team lists current blockages when noting their current projects. If one team member is waiting for the release of a new product before designing an email, you can provide mock ups of the product  to help them succeed. Line up your marketing deadlines Once you have all of your tasks listed, it’s time to prioritize. You can’t work on a year’s worth of projects at the same time, so a calendar helps put it all into perspective. Set a deadline for every campaign or task, and then align your deadlines on the calendar for the whole team to see. You might be able to track projects and campaigns in your head if they’re simple, but for multiple deadlines a calendar is a must. If you’re about to release a new project, you’ll want to create a series of emails that go out a week before the release, a few days before the release, and again the day the product is released. That means your team needs to hit their email design deadline at least a week ahead of the launch date. Create a calendar for your team of one When you’re the only one responsible for your marketing, without a team to back you up, or worry about, you need a calendar even more. Without carefully keeping track of your tasks, you could open up your business on the morning of a new product launch without ever emailing a single customer about it. Instead, hold yourself accountable just as you would hold your team accountable, tracking your current campaigns, tasks, and deadlines on a single calendar. This also lets you visually keep tabs on what is happening when, so you can manage your time more effectively and stay ahead with your marketing. Time management is vital, so you still have time for the day-to-day operation of your business. Calendar together to promote working together What needs to get done to help your team succeed and your business grow? With a central marketing calendar, the answer is easy to find. No matter if your team is in-house, remote, or currently a team of one, tracking your current marketing campaigns, tasks, and goals helps to get things done. Build a calendar and help collaboration carry your business to success. Collaborate from anywhere with the productivity tools you already love, and establish your business on Domain.com. The post Help Your Team Work Together Better With a Central Marketing Calendar appeared first on Domain.com | Blog.

Web Hosting for Blogs: Everything You Need to Know

Whether you’re an individual or a small business, blogging is the ideal way to spread your ideas, share information, and build a community around your brand. By dedicating time and resources to building a website and a blog, you create a platform where billions of Internet users can directly interact with your content. When blogs develop a dedicated audience, they transform into immensely useful tools. Websites that generate traffic have an easier time attracting new customers, establishing themselves as authorities in their respective space, and creating business opportunities that would have been otherwise inaccessible. Popular blogs can also be monetized and serve as an additional source of income. Learn more about different hosting plans at Domain.com today. Personal blogs Personal blogs are incredibly dynamic. They can serve as resumes, a place to compile your ideas, or a training ground to develop your communication skills. With a personal blog, you create a workspace with complete control over what people see and what you share. Business blogs For small businesses, having a blog is nearly essential. If a company wants to grow, running a blog helps develop name recognition and can drastically boost visibility of your consumers. A blog can help drive sales, improve customer retention, and is an inexpensive way for a company to establish their image. What is web hosting? It’s best to think about web hosting as a storage and management service. When you start a blog or a website, the digital information doesn’t simply exist on your computer. It’s stored by a web hosting service, like Domain.com, which keeps your information safe and secure, while ensuring that your blog or website remains operational. Without web hosting, websites, and the Internet as we know it, would not exist. Data centers and servers Data centers are the physical location where your blog’s digital information is stored. Domain.com owns and operates a state-of-the-art data center, which was built by network certified engineers. These same engineers manage the data center and ensure that Domain.com’s servers–powerful computers that contain all of your blog’s information–remain safe from threats like humidity or fire. They also make sure the servers continue performing at the highest possible level. Why is web hosting important for your blog? When most people start a blog, they’re only thinking about content; they want to start posting and building a community as quickly as possible. In doing so, they skip the vital steps of ensuring that their blog is secure, owned by them, and will remain in their control for the long haul. Your website host is responsible for ensuring that your blog is running at a speed that accommodates traffic and is otherwise functioning as it should. When you sign up for a hosting plan, you’re essentially buying real estate for your blog in one of the data center servers, the place where your digital information will be stored and managed. Web hosting is the only way to ensure that your blog will remain safe on the Internet. When your blog’s digital information is under the supervision of a web host, the information is encrypted, monitored, and cared for by a highly trained support team. At Domain.com, that customer support team is available 24/7, via WebMail, Live Chat, or phone. Domain.com blog web hosting We’re incredibly proud of our affordable, world-class hosting services. We offer bloggers a range of options, all of which can be tailored to meet your website needs and expectations. Each hosting plan comes with a free SSL certificate–a safeguard which encrypts your website data, protecting it from unwelcome visitors–and only costs $3.75 per month to get started. Web hosting options for your blog For bloggers, Domain.com offers a variety of hosting options, each with unique benefits and capabilities. The web hosting plan you chose will largely determine the extent to which your blog is protected, the speed of your blog, and which platforms will be available to you. Linux hosting When you sign up for a hosting plan with Domain.com, you may notice the term “Linux.” This is an operating systems, a platform which uses a unique programming language, used to build your blog or website. Linux is the most popular web hosting operating system on the Internet. It’s less expensive than other options, and is known for pairing stability with security. Without getting too technical, it runs on programming languages like Perl, PHP, and MySQL. These are open source software languages favored by developers for the freedom they offer, and their low operational costs. For bloggers, Linux offers tools which make customization simple, and allow you to creatively engage with the design process. Shared hosting If you’re just starting out in the blogosphere, a shared hosting plan might be best. They require minimum technical knowledge, are highly affordable, and come with a free SSL Certificate. When you buy a shared hosting plan, your blog is stored on a server with other blogs and websites. All blogs and websites on that server share the same pool of resources. Shared hosting is like moving into a busy, safe, inexpensive neighborhood. The price is lowered because everyone in the neighborhood is contributing to the same set of resources. However, just like in a busy neighborhood, there are times when traffic picks up, and during those times everyone in the neighborhood might move a little slower until it clears. However, the difference in speed is typically negligible. When you sign up for a shared hosting plan with Domain.com, you are guaranteed unlimited website disk space, scalable bandwidth, at least 100 email addresses, free applications like WordPress (ideal for bloggers), and many other features. You also have unlimited access to our 24/7 customer support team. VPS hosting VPS (Virtual Private Server) hosting is a step above shared hosting plans. When you buy a VPS hosting plan, you are essentially securing a mini-server within the larger server. If a shared server is a busy, safe, inexpensive neighborhood, a Virtual Private Server is like a gated community one district over. Bloggers with a VPS plan enjoy enhanced privacy, have greater control over their virtual space, and aren’t as affected by issues of traffic. The portion of the server you pay for is wholly dedicated to you and your blog. VPS hosting is ideal for bloggers who have either outgrown or plan to outgrow, their shared server. If your blog starts attracting significant traffic (somewhere above 5,000 visitors per day) your website speed will suffer on a shared server. If your blog is affiliated with a business, running a slow website introduces the risk of dissuading customers from engaging with your content. Domain.com offers world class VPS hosting at an affordable cost. If you’re having trouble deciding between shared hosting and VPS hosting options, know that upgrading later is a possibility. WordPress hosting If you’re only interested in blogging and don’t anticipate building out a full website, WordPress hosting is the ideal platform. It was tailor-made for bloggers (Domain.com even offers a free .blog domain name extension with a plan) and comes loaded with built-in features that allow you to easily customize your page. If you do choose a WordPress hosting plan, you will be restricted from setting up a non-WordPress site. However, the capabilities embedded within the WordPress platform are comprehensive and can satisfy the needs of all bloggers, from beginners to veterans. The package offers unlimited disk space and bandwidth, free domain registration, unlimited email accounts, free search engine marketing credits, and 24/7 support. If you aren’t satisfied with your WordPress hosting plan within 30 days, Domain.com will refund your hosting fees, no questions asked. WordPress hosted blogs enjoy a selection of popular handpicked themes, designed to make your blog visually attractive. Pre-installed plugins allow you to customize your blog with extra features and functionality. A customized control panel was designed to easily access frequently used tools and streamline the blog building process. WordPress starter plan The introductory plan comes with all of the features described above. If you care about speed, security, and ease-of-use, the WP Starter plan is the perfect way to blog on a budget. WordPress essential plan The WP Essential plan contains all of the options and functionality of the WP Starter plan, but comes with three distinguishing features. Blogs hosted with WP Essential live on reconfigured servers, which means less neighborhood traffic and greater website speeds. They come with a built-in firewall and automatic malware removal, a deluxe security bundle designed by the experts at SiteLock. The plan also  connects customers to a team of support agents capable of resolving all issues related to WP Essential. Choosing a hosting plan for your blog If you’ve looked over Domain.com’s web hosting options but still can’t decide which is the best for your blog, there are some questions you can ask yourself to narrow the field. How much website traffic do I expect? If you expect that your blog will generate significant traffic, VPS hosting and the WordPress Essential plan are both powerful options which can support heightened web traffic. Do I want multiple blogs or websites? Both the Deluxe and Ultra shared hosting plans permit unlimited domains to be created. Unlimited domains are also offered with the VPS hosting plan. How concerned am I about safety? While all of Domain.com’s hosting plans are safe and dependable, the VPS hosting plan and the WordPress Essential plan provide even more protection from potential web threats. Do I feel comfortable working on the backend? How comfortable are you with designing your own blog? WordPress Hosting offers handpicked themes and pre-installed plugins that make assembling a webpage both intuitive and simple. A domain name for your blog After you’ve picked a web hosting plan, the next step is to register a domain name. Since the year 2000, Domain.com has been a leading web registrar and has made it both easy and inexpensive for web users to secure domain names. Domain.com offers the lowest registration and renewal prices, as well as the highest registration discounts. The best way to think about a domain name is by comparing it to a street address. If you want to find someone’s house, you ask for a combination of letters and numbers that represent a specific location. In much the same way, a domain name is the Internet’s version of a street address. When you type in a specific name, your Internet browser runs a search for that address, locates it, and then takes you there. When people ask how to find your blog, you can simply provide your domain name that leads them to your website. Remember that when you sign up for WordPress Hosting, free domain registration is included, in addition to a free .blog domain extension. Registering a TLD TLD stands for Top Level Domain, also referred to as a domain extension. If you’ve spent any time on the Internet, you know what they look like. The most recognizable and popular TLD in the world is .com, which is affixed to the end of most web addresses. While .com is the most common domain extension, there are hundreds of alternative options. Domain.com offers access to all major domain extensions, from the increasingly popular .me all the way to .blog and .healthcare. If you’re starting a blog for your business, it might be worth registering a TLD that fits the services you offer. Start a blog to start talking to your customers Whether you’re an individual, a small business, or a major corporation, starting a blog lets you connect with your customers in a new way and build a powerful relationship. Once you decided the right hosting plan for your blog, register a domain name and start producing connect that connects customers to your business. Learn more about different hosting plans at Domain.com today. The post Web Hosting for Blogs: Everything You Need to Know appeared first on Domain.com | Blog.

Comparing Web Hosting Packages – A Helpful Guide

Selecting a great web hosting package can be crucial to the overall success of your business, particularly if your business is run primarily online. We know that wading through the details can be daunting, so the team at Domain.com has put together a helpful guide to aid you in selecting a great package that will help your business grow without breaking your budget. We will begin with a brief overview of the most common types of web hosting packages available and help you compare them to find the best fit for you. Ready to get started online? Learn more about the available hosting packages at Domain.com. Shared web hosting Shared hosting is the most commonly used of all hosting services and it works in much the same way as renting a shared workspace. In a shared workspace people pay a membership fee in order to use an allotted space along with other shared office resources. Shared hosting services provide essentially the same format. Shared hosting services provide space on a server that is used by you and a few hundred others, who split the overall cost. VPS hosting If shared hosting is like a membership to a shared workspace, then VPS hosting is comparable to renting a suite for your business in an office building. In this case, instead of having hundreds or even thousands of cohabiters, you only share your space with about 20 others. Additionally, your server space is partitioned off from the others utilizing the shared service. This allows for additional: Flexibility Customizability Reliability Increased scalability These are all advantages that VPS offers over traditional shared hosting, but one disadvantage is that these benefits also come with a higher price. Dedicated hosting Dedicated hosting is designed for companies with a need or a desire to have their own dedicated hosting server. To follow the office space theme above, dedicated hosting is like leasing out an entire office building for your company. This dedicated server offers advantages over both shared hosting and VPS hosting including: Increased security and reliability Complete autonomy for customizing hosting space Expanded access to customer service and technical support A dedicated server is generally only needed for larger businesses who do a significant portion of their business online. The cost is much higher than the aforementioned options, often making it prohibitive for smaller businesses, but the service is much stronger as well Cloud hosting Cloud hosting is the latest and greatest addition to the world of hosting services. It combines many of the most advantageous aspects of the other hosting types into one that is affordable and easy to use for businesses of most sizes. This model uses resources from a myriad of computer hosts to provide clients the space they need, but only what they need, when they need it. By using this model, cloud hosting services provide a solution that is both flexible and affordable. Things to consider when comparing packages Now that you have a basic understanding of the different options available for your web hosting needs, we will go through the items you should consider when comparing different packages. We will discuss them all in further detail shortly. The size of your business Cost of the package Cost of any additional hardware or software Technical knowledge required Customer service and tech support Flexibility and Customizability Reliability Security Professional Management Scalability How large is your business? The size of your business is going to be the primary factor in determining your hosting needs. If you are operating a small to medium-sized business, you can strike dedicated hosting from your list of options right away. You simply do not need that much hosting space. Small to medium-sized businesses will want to take a look at: Shared Hosting VPS Hosting Cloud Hosting Small businesses If you are running a very small business, particularly as a first-time entrepreneur, then your first stop on this journey will likely be shared hosting. This is assuming that your business does not have any unique requirements that might necessitate some of the bells and whistles that other packages offer. Medium-sized businesses Medium-sized businesses can go a number of different ways here. If you are running a mercantile business that relies heavily on web traffic to generate leads and sales, you may want a little more juice in your hosting plan–go for either VPS hosting or cloud hosting. That being said, not all medium-sized businesses use their website as the primary vessel for generating sales. If, for instance, you operate your website as an element of your marketing funnel, and the actual service provided is physical in nature, then you may be able to utilize a shared hosting plan and enjoy the reduced cost. How much do hosting plans cost? Weighing the cost-to-benefit ratio of each plan is going to be the next step in determining the best hosting package for you. Here is a general breakdown of how much each type of plan costs with Domain.com, along with some insight into their billing structure. Shared hosting:      Average cost- $3.75-$13.75 per month As low as- $3.75 per month for the Starter plan Billed Annually VPS hosting:            Average cost- $41.60 per month As low as- $29.70 per month Scalable up to- $67.95 per month Billed monthly or annually Technical knowledge requirements Each type of hosting package will require a different level of technical knowledge on your part, in order to set it up properly. To give you an idea of what this looks like for each type: Shared hosting: Little to no technical knowledge required VPS hosting: Little to moderate technical knowledge required Dedicated hosting: Advanced technical knowledge required Cloud hosting: Little to moderate technical knowledge required This is an area where you may be able to save yourself some money every month. Understandably, packages that include the services of a technical manager cost more. If you happen to have the requisite knowledge to handle setup and maintenance yourself, congratulations. If not, choose a package that includes the services of a professional to take care of it for you. Flexibility and customizability In the hosting world, the terms flexibility and customizability are inextricably linked. Essentially, they refer to your ability to dictate the details of your website hosting environment. The rule of thumb here: the more you pay, the more customization allowed. Shared hosting: No customization possible VPS hosting: Some customization possible Dedicated hosting: Complete autonomy for customization Cloud hosting: Some customization possible Note the use of the word “possible” above. With shared hosting, customization is simply not possible, making it the least flexible type of hosting available. This is because any changes made to your hosting environment would have a direct effect on every other website hosted on the same server. Be sure to take your customization needs and wishes into account when choosing your package. Reliability When we speak of reliability we are referring to the potential for slowing or downtime to occur due to internal or external factors. Things that could affect the reliability of your web hosting service include: Bad neighbors: Unique to shared hosting, a bad neighbor is one that experiences unusually high traffic which puts excessive strain on the server. This often results in slowing or downtime for websites hosted on the same server. Faulty coding: Should another website hosted on the same server have faulty coding, your website may experience slowing or downtime. As you might guess, hosting options that have fewer “neighbors” hosted on their server are less susceptible to reliability issues. Shared hosting: Less reliability VPS hosting: Relatively reliable Dedicated hosting: Extremely reliable Cloud hosting: Reliable For many businesses, this is one of the most influential factors in selecting a hosting package. For businesses who operate primarily or entirely online, the reliability of the server hosting their website is absolutely crucial. Security For our purposes, the term “security” encompasses both physical and cybersecurity. Ultimately, the goal of either form is to protect both the data stored on the server that hosts your website and to allow your site to continue running smoothly. Physical security: Servers that are managed by a professional hosting company tend to have the highest level of physical security. This prevents anyone from physically breaking in and gaining access to your precious data or damaging the server that helps your business run. Cyber security: Again, it is recommended that you choose a hosting option with low susceptibility to cyber-attack. For instance, shared hosting plans and VPS hosting solutions tend to be more susceptible to cyber-attack, particularly of the DDoS variety, due to the number of “neighbors” hosted on the same server. For smaller companies, the consequences of a security breach tend to warrant less concern, and the risk is lower as well. However, larger companies that collect a lot of data, or uniquely valuable data, should place high priority on the security of their host server. Scalability The scalability of each hosting package may prove to be vital, particularly if you expect your company to experience high growth in the near future. The potential to scale varies with each hosting type and the pricing for this ought to be detailed clearly in the plan you choose. Shared hosting: Not scalable VPS hosting: Scalable Dedicated hosting: Very scalable Cloud hosting: Very scalable While most hosting options allow at least some degree of scalability, you will notice that shared hosting plans are the exception. It is simply not possible to scale with this type of website hosting, because the resources of the host server are shared openly between all websites hosted there. Any added demand will have a direct effect on the performance of every website on the server. Learn the right web hosting package for your business When choosing the best hosting plan for your business, consider all of the variables, and choose the one that leads to the most successful for your business. With so many options and packages available, choosing one is easier once you understand the different components of each, and know what your business needs. Ready to get started online? Learn more about the available hosting packages at Domain.com. The post Comparing Web Hosting Packages – A Helpful Guide appeared first on Domain.com | Blog.

Types of Web Hosting: A Helpful Guide

Do you know what web hosting is and how it influences your site? If this is your first foray into the world of website building and hosting, then welcome! At Domain.com we are dedicated to assisting you with your web hosting needs from the start of your idea. We know that there is a lot to learn, but that doesn’t mean that it has to be difficult. We’re committed to making it simple. With our helpful guide, we will walk you through the basics of web hosting by examining the most popular solutions available today. Learn more about different hosting plans at Domain.com today. Shared web hosting Shared hosting is the most basic form of web hosting available. Purchasing a shared hosting plan is like renting a home with a few roommates; or in this case, up to a few thousand. When you purchase this type of plan, your business’ domain will be housed on a web server along with those of a few hundred to a few thousand other businesses. Generally, this works just fine as most of the web pages being housed on the server are relatively small and supported easily with little risk of site speed interference. Advantages Cost–As with any shared living situation, the most obvious advantage is splitting the cost of rent between multiple parties. When a hosting provider is able to split the cost of operating a single server between a couple of thousand clients, they’re able to offer very affordable rates. Beginner friendly—Generally, all your needs regarding setup will be accommodated under a shared hosting plan. This allows you the freedom to focus your attention on the development and web design aspects of your webpage instead. Disadvantages Unfortunately, when sharing living space (or any other resource) it is always possible that you will run into competition for said resource. This is precisely what can happen when using a shared host. Bad neighbors — the “bad neighbor effect” (yes, it is actually called that) is a phenomenon that occurs when one website on the shared server begins to hog resources, usually due to unusually high traffic or poor coding. This tends to result in slower loading speeds or operational downtime, which means it is more difficult to reach your website. Customer service –– obviously, when a bad neighbor situation arises, every other website owner on the server is going to hop on the customer service line pronto. Unfortunately, when there are so many mouths to feed it is difficult to accommodate them all efficiently. Additionally, the incentive for companies to do so is rather low, given that most websites are only yielding the company $5-$10 each. Inflexible –– Shared hosting does not allow you to customize your environment, since making changes to your own would affect every other website on the server. VPS hosting If shared hosting is comparable to sharing a house with roommates, then VPS hosting, which stands for Virtual Private Server, is a lot like renting your own apartment in an apartment complex. Advantages VPS offers a number of key advantages over simple shared hosting that make it far more desirable overall. Reliability – Reduces the number of websites per server from a few  thousand to about 20, decreasing the demand on the server. Resources are allocated evenly between websites. No single website is allowed to exceed its set share. Flexibility – VPS servers offer the ability to customize your environment since you are virtually partitioned from the other websites on the server. Scalability – Since you have a measured portion of the server’s resources dedicated to your website, it is a simple matter to increase the amount available to you. Disadvantages Cost — naturally, with added advantages comes added cost. The cost of VPS hosting ranges from around $20 per month at the lowest to $50 on average and is scalable all the way up to around $200. The disadvantages of using VPS hosting are few and negligible. Many marketers agree the increased capacity allowed to your website quickly covers the increase in cost from VPS hosting. Dedicated hosting Dedicated hosting is recommended for big companies with big websites and big needs. When you choose dedicated hosting, you enjoy a server dedicated strictly to running your website, and all its advantages. Advantages The advantages afforded by having a dedicated server are unique and significant in comparison to shared and VPS hosting. No bad neighbors — Since the server is dedicated strictly to you, you don’t have any neighbors at all. Reduced security risk — Without neighbors, there is far less risk of security issues. Total flexibility — Most hosting companies allow extensive customization with a dedicated hosting plan. You have full autonomy to choose your desired operating system, amount of memory, and various other hardware features. Customer service — As you would expect, big companies putting up big money for web hosting services net more attention on the customer service end. Disadvantages There are some distinct and rather consequential disadvantages to hosting your website on a dedicated server. We’ll start with the obvious and go from there. Cost — The pricing jumps significantly with this type of package, ranging anywhere from $60 to $350 per month. Technical knowledge—Managing your own server requires a good bit of technical acumen, particularly if you are using a fully unmanaged service. Unmanaged service—Some services will require you to manage your server entirely on your own. In such cases, you will need someone with the know-how to: Install your operating system Install malware removal Provide security scanning Install other tools necessary to run a web server (there are a few) Security—By hosting your website on a dedicated server you are essentially putting all your eggs in one basket. Should the hardware fail, your website will experience downtime until your own technician can get it up and running again. Many web hosting providers will offer solutions to mitigate the negative aspects of using a dedicated server. For instance, your hosting provider may offer you the option to hire a service manager with the technical knowledge to take care of installation needs and oversee security. Of course, this comes with additional cost. However, it is expected that a company large enough to require such services will be able to absorb the additional cost. Cloud hosting Cloud hosting was developed as an innovative way to pull all the juice you need to run your website from a host of different computers, as opposed to a single server. It holds a lot of similarities to VPS hosting, so much so that many hosting companies refer to it as Cloud VPS. Advantages Cloud hosting offers incredible advantages over other options by combining a lot of their best features into one package. Some of these include the following, which we will cover further below: Scalability Setup Advantageous billing structure Security Scalability Increased scalability may be the single largest perk that cloud hosting offers over the others, particularly its cousin VPS. With traditional VPS, you can scale up, but only to the extent allowed by the capacity of the single server that houses your unit. A cloud-based system, on the other hand, allows you to scale much further by combining the power of a multitude of computers. These networks form a virtual server that allocates resources based on need, so your potential for scalability is effectively endless. Setup An advantage that cloud shares with VPS and shared servers is that setup is essentially handled for you by whoever manages the host servers. The technical knowledge required to run a dedicated server is not required. Billing Structure Cloud-based services are billed differently than other services as well. As you will notice, every other type of package comes with a set price for a set amount of web resources. You will be charged the full amount for the number of resources allocated to you whether you use them or not. This is not the case with cloud-based servers. In this case, the price is incurred as the resources are allocated; based on need. You will only be charged for the resources you actually use. Security Cloud hosting is also remarkably resilient against cyber-attacks, particularly of the DDoS variety. This type of attack is designed to overwhelm a server by sending huge numbers of requests at the same time. A cloud system is able to distribute these requests throughout the network and minimize their impact to keep your website up and running. Disadvantages Frankly, there are hardly any disadvantages to speak of. It is true that traffic spikes and the subsequent increase in resource consumption can make predicting cost a little tricky. However, this tends to be a rather minor concern since increased traffic tends to increase revenue, allowing a business to absorb the additional cost. Self service hosting Self-service web hosting is precisely what it sounds like. Should you choose to undertake a fully self-sufficient hosting operation, you will be responsible for providing all of the following, and more. Power Cooling Physical security Internet uplink Server hardware Server software Data storage Backup procedures Bandwidth Systems administrator Cyber security Advantages The advantages of hosting your operation on this type of system are numerous. You have full autonomy over: Cost Customizability Security Scalability Configuration Essentially, you have a system that is customized and optimized to fit your needs. The only limits to what you can do are dictated by your budget and your technical expertise. Disadvantages The disadvantages to operating your own in-house hosting system should be pretty obvious. You are solely responsible for the up-front costs, as well as any additional costs which can rise dramatically should any of the following occur: Hardware malfunction Software malfunction Security breach Power failure Cooling failure This type of hosting is generally well beyond the scope of what is necessary to run an online business, especially a small one. There are a select few, though, that are both large enough and run their businesses entirely online, who might opt for this type of hosting system (for example, Amazon). However, the cost and level of effort necessary for the upkeep of a system like this will likely make this option prohibitive. Reseller hosting Reseller hosting is specific to those who wish to turn a profit by providing hosting services to others. In effect, they are shared hosting accounts with additional tools built-in to sweeten the pot and help resell host space. Some of these tools included in reseller web hosting include: Website templates — Help business owners who may be new to website building. Technical support — Built-in tech support allows better access to IT services than traditional shared host services, which are often lacking. Private name servers — Used to give the appearance of authority by making your company seem larger. Advantages For the person(s) attempting to resell premium hosting space, the main advantage is profit. However, there are a couple of other advantages for those purchasing resold hosting space. Access to the tools listed above, particularly website templates and tech support, dramatically increase one’s ability to navigate a web buildout without acquiring a lot of technical knowledge. In short, it saves time and resources that can be used elsewhere. Disadvantages The disadvantages are essentially the same as those you would encounter using shared hosting services. There is the potential for: Security issues Slowing or downtime due to bad neighbors hogging web resources Lack of flexibility and customizability Fortunately, with features such as built-in tech support, many of these issues can be resolved in a more efficient manner. This makes resold space worth the consideration, especially if you have been burned in the past and are looking to make a change while staying within your existing budget. Choose the right type of hosting for your business idea While there are a few variations on hosting solutions that are available, most are built around the models explained above. At Domain.com, we aim to help you find the best solution to fit your needs and your budget. This is why we offer a wide array of web hosting packages at competitive prices. Learn more about different hosting plans at Domain.com today. The post Types of Web Hosting: A Helpful Guide appeared first on Domain.com | Blog.

Transferring Domain Name Ownership: Everything You Need to Know

There are a number of reasons to transfer a domain name to another registrar. Perhaps your current registrar doesn’t offer all of the features you need, or they’re offered at a price that simply doesn’t fit your budget. Regardless of the reason you find yourself here, all the information you need to complete a domain name transfer can be found below. The process is simple and relatively quick. Read up on all the information provided below and you will be back to business as usual in no time. Online success starts with a great domain. Find yours today at Domain.com. What does it mean to transfer a domain Name? Transferring a domain name means changing the registrar with which your domain name is registered. If you have already tracked down and purchased that perfect domain name for your business or project, but find yourself displeased with the level of service provided by your current registrar, don’t worry. Transferring your domain to a registrar that better suits your needs is a relatively simple process. Why do people transfer domain names? There are plenty of reasons one might become disgruntled with one’s current registrar and choose to switch to another. After all, not all registrars are created equal. Most will offer packages that include different features, with different prices and different levels of reliability. Some offer superior customer support, while other user interfaces are easier to navigate. Features Most registrars offer a unique set of services and features included with your subscription. Some of these include privacy protection, web hosting, or email. However, not all providers offer all of the features you may need. Here are some important considerations when transferring a domain name: Provider: It’s important to consider the source of the services and features offered by a given registrar. Some, like Domain.com, offer all of their own services with seamless integration—including email and web hosting. Other registrars may outsource some of these services to third-party providers and use clunky integrations that slow your business down. User friendliness: Ease of use is a primary concern when considering the purchase of any good or service, and domain name registration is no different. In this case, you will want to know that the features offered to you are simple to implement. Domain.com offers a number of user-friendly tools that make tasks like domain management simple for you. Other registrars may not offer these, which may require a significant amount of effort on your end. Customer support: As with any endeavor, it is possible that you will run into a hiccup and have questions that need answering. You want to know that there is someone available on the other end of the customer service line to answer your questions when you need them. We at domain.com pride ourselves on our ability to offer quality live support whenever you may need it. Price Every registrar has a different formula for pricing the services they offer. At Domain.com, our transfer fee includes a one year registration. Some offer all-inclusive services that may provide more bang for your buck, as all of the features you want are offered at a discounted rate. Others require you to purchase a base service at a lower rate, and then charge for additional features that you may still need. It is also possible that they offer a low price for the first year of service, only to charge more to renew. This kind of thing has been known to leave customers disgruntled, so be sure to check pricing structure to make sure that you are not being overcharged for services you want or need. If you are unhappy with the pricing structure of your current registrar, it may be time to make a change and start the transfer process. How long does it take to initiate a transfer? Here is a bit of good news for you: completing a domain name transfer does not take long at all. If you take the time to sit down and stay on top of it, the steps you need to take can be completed in an hour or two. We recommend the process be completed in one sitting, when possible, for security purposes. How long to complete the process? Once you have fulfilled all requirements on your end, the rest of the transfer process is completed in 5-7 business days, under normal circumstances. Why transfer to domain.com? Domain.com is one of the leading registrars in the industry for a reason. We offer the ability to easily manage your domains from a single, user-friendly platform. We also offer a comprehensive set of features for all of your needs under a straightforward pricing structure, with fantastic customer service to boot. Ease of management Domain.com lets you easily manage all of your existing domains by using our Dashboard. As the name suggests, it is a single user interface that allows you to manage all domains registered with us in one centralized location. There is no need to navigate between pages for each individual domain. Manage hosting and domains together If your domain name is operational, that means you have a host. Not only does Domain.com offer a plethora of hosting options, but we offer you the ability to manage both your domains and your hosting needs all in one place. This makes your experience seamless and convenient. Automatic domain renewal As you probably already know, your claim on a domain name has an expiration date. In the likely event that you want to keep your domain name longer than the term specified during your original purchase, then you will need to renew your subscription. Otherwise, your claim will expire, and your domain will become available for purchase by another party. Domain.com offers an automatic domain renewal feature that helps you keep track of expiration dates, and gives you the option to renew automatically. Just set your profile to renew automatically, and Domain.com will take you through the process automatically when the time comes. Savings Domain.com offers some of the most competitive pricing available in the industry. By offering features and services at competitive and affordable prices Domain.com is able to offer substantial savings over many of the other registrars around. Customer support Domain.com offers some of the strongest and most reliable customer support available. If you’re the type that likes to pose your questions to a real human operator, we’re standing by, 24 hours a day, 7 days a week, to give you a hand. If you prefer to pose your queries in a different manner, but with the same level of responsiveness, Domain.com also offers you the ability to live chat with customer service through the chat feature built into their website. Regardless of your preferred method of communication, Domain.com has an option for you. What do I need to transfer to domain.com? There are four things that need to happen to facilitate a successful transfer to Domain.com. Domains must be valid and already registered with another registrar The registered domain names must be registered for at least 60 days and in unlocked status Transfers will succeed only if the Admin Contact is up-to-date You must obtain an authorization code to transfer to Domain.com How to prepare with your current registrar There are a number of steps you will need to take with your current registrar in order to complete your transfer. With your current registrar, you will need to: Unlock your domain Disable privacy settings Update your contact information so Domain.com can send confirmation emails Obtain your transfer authorization code Make sure your domain has been registered for at least 60 days, or opt out (more on that later) Ensure that your domain is not currently involved in any legal dispute, which could result in a registry lock Contact your current provider in person in order to have your authorization code released to you. Some registrars do this for security purposes. Opt out of 60 day lock It is standard practice for a domain to be locked for 60 days after it is registered or transferred. During this period, you will be barred from updating the name or company name associated with the domain, changing the registrant email address, or enabling/disabling privacy settings. However, there is an option to opt out of this. By default, this option will not be checked, so if you are planning to transfer the domain, you will need to log in and manually opt out of this 60-day lock. Can domains be altered during transfer? In a word, no. If the transfer process has yet to be completed, then it cannot be changed. You will not be able to: Update nameservers Change the WHOIS registration information Renew the domain subscription In order to make any changes during this stage of the process, you need to contact the current hosting provider with a request to cancel the transfer. Otherwise, you must simply wait until the transfer process is complete (typically about 5 days) before making the desired changes. How to transfer to Domain.com step by step From GoDaddy.com Unlock your domain: Log in to your GoDaddy Account Manager In the My Products section, click Domain Manager Use the checkbox(es) to select the domain name(s) you want to modify Above your list of domains, click locking To unlock the domain, clear the lock domains checkbox Click OK Click OK again To transfer your domain to Domain.com, you will need your authorization code. Here are directions on how to find your authorization code. Retrieve authorization code: Log in to your GoDaddy Account Manager In the My Products section, click Domain Manager Click the domain for which you want to retrieve the authorization code In the Authorization Code field, click the Send by Email Hyperlink Click OK Click OK again Confirm your transfer via email After you submit your transfer request to Domain.com, we send you an email to confirm your transfer. Within this email, we provide a link to your account so you can log in and enter the authorization code from your current registrar. Done! If your domain is unlocked and the authorization code is correct, your transfer should complete within 5 days, barring and Registrar conflicts. At times, current registrars send emails to confirm registrar transfers. If you receive an email confirmation from your current registrar, please approve the transfer and your domain should transfer immediately to Domain.com. If you have any questions during this process, please contact our Transfer Specialists at 800-403-3568. Transfer your domain name and start building your online presence Transferring a domain name to Domain.com does not have to be a time-consuming affair. Our goal is to make it as painless as possible. You can save yourself time and hassle by adhering to the recommendations outlined above and assisting your buyer with their responsibilities throughout the process. Keep in mind that you always want to protect yourself from liability. Once the process is complete, be sure to conduct the transfer with this security in mind to ensure you receive the funds you’re due. If you do it right, your domain name transfer to Domain.com should go off without a hitch! Online success starts with a great domain. Find yours today at Domain.com. The post Transferring Domain Name Ownership: Everything You Need to Know appeared first on Domain.com | Blog.

How to Change Your Website Domain Name

According to Business Insider, more than two in three Americans will make an online purchase at some point in 2018. Of these online shoppers, a significant minority are making multiple purchases throughout the year. With the continued dominance and growth of Amazon, those numbers are only going to continue trending upwards. As a result, owning a website is vital for a business’ continued survival, let alone success. If you do wish to create a website for your business, or blog, you must first register a domain name. Choosing the right domain name gives your site a distinctive identity that distinguishes it from the millions of other websites already up and running since no two people can register under the same exact domain name. Now, some people have already registered a domain name, but become disgruntled because the name is not quite right. In such cases, such dissatisfied customers do have an option to transfer or change their domain name. That said, before you can begin your search for that perfect domain name, or change your current domain name, it is crucial that you first understand how domains and domain names work. Having a grasp on the ins and outs of domain names will aid you in your quest for finding the right one; one that does not require any changing. After, we will discuss why having a strong domain name is important. Online success starts with a great domain. Get yours today at Domain.com. What is a website? For those that have never owned a website, you may just automatically assume that a domain name, and a website are interchangeable words all meaning the same thing. They are distinctly different parts of the same whole, so, buying a domain name does not mean that you also have a website. There are still major differences between a website and a domain name. A website is an online storefront, similar to a physical brick and mortar store. After searching your name in a web browser, prospective shoppers enter the website, peruse the page, interact with the various features, and then possibly make a purchase, or subscribe to a service. A website is made up of various files, web pages, images, video, sound, music, and other data. Just like you would need an address to locate a physical store, a website needs a virtual web address in order to distinguish it from the millions of other online locales. What is a domain name? When computer scientists were creating the fledgling World Wide Web, the very first computers would communicate with each other using an Internet Protocol address; 32-bit or 128-bit numbers that functioned as that computer’s virtual address. These numbers served dual purposes: locating a web address, and distinguishing and identifying web addresses. This brilliant IP system worked fairly well in a small setting between a handful of computers, but even then, keeping track of these random sequences of numbers and dots was not an easy task, especially if you wished to memorize an IP address. This would naturally become even more complicated when additional IP addresses were added to the network. As it was, scaling was an unsustainable model, much in part due to the limitations of human memory. Even creating a gigantic IP phone book of sorts would not be an efficient solution in and of itself. To remedy this issue, computer scientists created an IP registration system wherein the IP address was registered and linked to a unique name. This name functioned as a natural and easy substitute  of the numerical address. Once typed in, these names would automatically translate to that IP address. Today, these virtual shortcuts are what we refer to as domain names. Top-level domains A top-level domain, also known as a domain name extension, is what gets typed in after the period but before the slashes. For google.com, the .com is the top-level domain. Originally designed for specific purposes, seven TLDs were created: .com, .edu, .gov, .int, .net, .mil, and .org. Although some of these TLDs maintained their rigid function, others, such as .org or .com, became widely used. These extensions opened up a vast array of possible combinations for a domain name, as you could register both business.com or business.org. Over time, even these original TLDs limited how many domain names could be created. To fix that, hundreds of new domain extensions have been added, called new top-level domains (nTLDs), as they are released. This increased the number of available names and gave businesses an opportunity to be creative or imaginative with domain endings such as the social media music site, music.ly. Why you might want to change your domain name Before we discuss how to change your website domain name, it is wise to consider the merits or reasons behind such a mindset. Changing domain names is not something you should do on a whim. When changing your domain name, be sure to take plenty of time to consider the reasons and thoroughly weigh the pros and cons. The following reasons may apply: You don’t like your old domain name: Tastes in humor change, so your domain name may end up not as clever or funny as it previously seemed.. Industries shift. Perhaps you have a domain name that is no longer relevant or helpful in  distinguishing your product in the marketplace. If you no longer like your domain name and want to change it, first think it through. Changing could mean losing traffic or search rankings that have previously built up. The domain name wasn’t gaining traction: Perhaps your domain has not accumulated the traffic or positive feedback from your customers as expected.  na It has not blown up like you thought it would. Since your sunk cost is fairly low, you could change it and see if something else sticks better in the minds of your customers. Your business name changed: If you have changed the name of your company, switched industries, or pivoted the business in such a way that the name is no longer relevant or applicable, then you are practically forced to change your name. If you want your brand to succeed, you have to send a clear and consistent message to customers and the first way to do that would be changing the domain name. You want to change the extension: Maybe you bought a domain name with a lesser known extension because your desired one was unavailable. Perhaps you wish to get a more mainstream TLD. If that name is now available with a better extension, a domain change can be worth the price of making the switch. How to change your domain name on Website Builder There are a few steps when it comes to changing your domain name on Domain.com: Log in to your Domain.com, hosting account. Go to the Domain Control Panel settings. Click on the Website Builder Icon. Right next to the Domain name you wish to change, click on Options. A menu will drop down, click on Change Domain. A popup will appear, hit choose your domain and then apply. Select the domain you would like to use for the website and then hit apply. The Website Builder editor will open up, allowing you to make revisions to the site. After making the changes in settings, hit Save and Publish your site. A popup will appear asking, “Are you sure?” Hit Yes. Congratulations you have successfully changed your domain name and your website is now live. How to setup a 301 redirect page If you are switching to a new domain, you want to make sure that you redirect visitors to your new site instead of being on your old one. In order to do that, you must setup a 301 redirect page. The purpose is to redirect search engines and site visitors to your new website so you don’t lose traffic or visibility when you make the switch. To set up a 301 redirect page, follow these instructions below: Log in to your Domain.com, hosting account. Go to the Domain settings in your cPanel. Click redirect from the sub menu. Fill in the information provided on the form. Enter in the previous address and the new address you want to redirect to. Click add this redirect Go back to the main page and verify that your redirect page has been saved. If your site is not on Website Builder, the process will be a bit more complicated. In order to redirect your visitors without sacrificing your traffic, you will either have to bring all your files over, build a completely new site under your new domain, or do a redirect from the old domain to the new one. Why domain names matter Besides the obvious benefit of locating your website, domain names are important for several reasons. Picking the right name so you don’t have to change it later on will save you money and time invested in building up your base. Finding the right domain will: Establish credibility A domain name lends a feeling of legitimacy to a business, especially to strangers. These days, many customers will not be interested or have trouble trusting a company that does not have a website. If you have a domain and a website, you signal to people that you are serious and easy to reach. Whereas, if you utilize some free web hosting site, customers will feel wary about providing you with their credit card or personal information. Act as an initial screening function The domain and the website function together as an initial screening filter for customers. A relevant domain name will likely pique a customer’s interest, while an irrelevant domain name could be a turnoff. For example, if someone is looking for winter gear, a domain name of supplystore.com might be less effective than a domain name that has relevant keywords in the name, like wintergear.com. Increase walk-ins If you register a domain name that pairs with whatever good or service you are selling, you are far more likely to draw in people who were browsing or simply typing in general keywords. Just like how an attractive storefront will draw in a passerby, a relevant domain name will similarly land virtual web surfers. Although the domain name is not available, if you were selling cars, no name would be more ideal than cars.com, since that is the most likely thing to be typed in by someone who wants a car, but doesn’t know where to begin their search. Help with brand recall If you manage to cleverly link your domain name with your specific good or service, your customers will have an easier time remembering the name. This, in turn, will simplify the process of frequenting your website and increasing the likelihood that yours will be the first name that comes to mind. Consider Google; they have successfully established their brand and linked it intrinsically to their search function that now “to Google” is a phrase in itself, synonymous with the phrase “to search.” Provide multiple revenue options If you have a physical location where you do the majority of your selling, having a domain and website is important since it gives you an alternative revenue route. This makes it simple and convenient for loyal customers to continue buying your goods or services, and as mentioned, brings in alternative customers who might never hear of or walk by your physical store. Diversifying your revenue streams gives you an opportunity to continue to grow your business. Give your internet presence flexibility In the past, moving locations could ruin a successful business, even if it meant only moving a few blocks away, since people had associated that physical location with your business. Such a move became even more damaging when moving a considerable distance, since you would effectively lose all the years building up your business reputation at that location. Now, when you own a domain name, you can change offices, leave the state, or even the country, and that domain name will follow wherever you go. This allows you to keep customers even if you now live thousands of miles away. Signals that you embrace progress Similar to establishing credibility, owning a domain signals to potential customers that you’re a forward thinker. You have not only adapted to the digital age, but embraced it. It implicitly tells customers that you welcome technological progress and are savvy enough to use such change to your business’ advantage. Imagine a computer repair store that didn’t have a domain name (the irony!). Whether true or not, a customer might think that the company without a domain and website may be selling a product or service that is out of date. Change your domain name to suit your business needs Having a domain name is important if you want to establish credibility with customers in the online space. It’s an easy way to signal to shoppers what you’re selling and to gain a foothold in the online market. The edge you gain through landing that perfect domain name is well worth the time and money investments required. Unfortunately, some people wind up with a domain name that accomplishes none of those things. As a result, they are forced to change the name. Fortunately, this process is simple: follow the steps listed above and your website will be up and running in no time. Online success starts with a great domain. Get yours today at Domain.com. The post How to Change Your Website Domain Name appeared first on Domain.com | Blog.

How to Maintain Your Side Hustle Without Hurting Your Day Job

Wake up. Traffic. Work. Traffic. TV. Bed. Wake up. Traffic. Work. Traffic. TV. Bed. Wake– Exhausted yet? Somewhere in between all that work and traffic, you need to turn your side hustle into a full time gig–without falling asleep at your desk. You don’t need to turn into a vampire, stay up all night, and put in a full eight hours of work just to get your side hustle off the ground. Instead, design your new business around simple goals, commit to a strict schedule, and then find the hidden pockets of time that let you get it done. If you want your work to be fueled by passion, and live a life where the traffic you worry about is the traffic heading to your website, then it’s time to plan your way to success. Online success starts with a great domain. Find one for your side hustle at Domain.com. Let your side hustle work without you If the biggest roadblock to side hustle success is your lack of time, then it’s time to step out of the way. With a little work up front, a website can expand your brand, attract new clients or customers, and grow revenue, all while you’re busy at your day job. Narrow down the focus of your target audience as tightly as possible, and design a brand that resonates with those customers. Register a domain name that stands out so it can be remembered, and easily found in an online search. Then design your website so it tells visitors what your business is about, and pushes them to a single goal: becoming a valued customer. Find a schedule that works and chain yourself to it Even with the perfect domain and website design, you’re still going to need to work–hard, and often. You have two options: spread a thin level of focus across many projects and get a little work done on each, or block out time to focus deeply on one task at a time. Just a hint, with the first option, the anxiety about not getting enough done wears you out faster than the work itself. Instead, lock yourself to a strict schedule that maximizes the time. Find two hours each day, and commit to working on your side hustle. During that time, avoid social media, texting, or unnecessary emails–it’s radio silence unless it’s for your business. If all you can spare is an hour, that’s fine too. It’s not about how much you can get done in a single sitting, but rather, an accumulation of dedication. Keep working, every night, and those two measly hours start to add up. There is plenty of time in your day, if you search for it When you’re lying in bed or sitting on the couch, your brain turns into a wizard of persuasion, feeding you reason after reason to slack. Yes, you’re busy. Still, there’s plenty of time in your day to carve out a spot for your side hustle, as long as you’re willing to sacrifice, just a little. Inside the busy schedule in the first line of this post, those TV time slots can be replaced with your side hustle. Binge-watching is great, and you won’t be able to talk about recent episodes with your coworkers, but the side hustle is more important. While you’re stuck in traffic, take phone calls and network with new business partners or brands. If you think you can’t move forward because of lack of money, do everything else you can, over prepare, and then start shopping your idea around to potential partners. What are you willing to give to your side hustle? The most successful people all say the same thing about what it takes to succeed: focus. If you give all your extra focus to your side hustle, whenever you’re not working your day job, your business starts to take shape. The same rule of focus is the reason a strict schedule is better than spreading your attention across multiple tasks. During the reserved side hustle time, you achieve the level of deep concentration required to give the task your all. If you give everything during that time, and stay consistent with your schedule, your hard work can pay off. An overnight success takes years of dedicated work It’s your life, and your busy schedule, so why not shape each day into one that leads to success. Your exhausted now, but a tight schedule can help relieve the mental strain wearing you down. With a dedicated plan that lets you work passionately at your side hustle, perform at your day job, and finally get some sleep, you have all you need to succeed. It all starts with a great domain. Find one for your side hustle at Domain.com. The post How to Maintain Your Side Hustle Without Hurting Your Day Job appeared first on Domain.com | Blog.

What is Web Hosting: Web Hosting Defined

Smart businesses are shifting more and more online, changing from a local business to a world wide business serving customers all over. It’s helpful to understand the different aspects of web hosting before making a choice that will affect the growth of your business down the road. Use the helpful guide below to help your brick and mortar business establish a presence online, and take advantage of the mass exodus of customers looking to shop on the Internet instead of in person. Learn more about different hosting plans at Domain.com today. Websites 101 Before defining web hosting, it is crucial that you first understand the definition of a website. A website is composed of interlinked web pages that are publicly accessible and listed under the same domain name. A website and domain name are different, and it’s important you understand these differences before getting started. These public sites can be viewed by just about anyone on earth with a phone, laptop, or tablet—and, of course, internet access. Websites can be owned by a person, a company, a group, or governmental organization; and these sites can serve a multitude of different functions. Altogether they make up the World Wide Web (WWW). The three parts of a website There are three critical components to any website. They are the domain name, site files, and web hosting servers. Domain names Computers communicate with one another by using numbers known as IP addresses in a similar way to how you might use an address to find where someone lives or a phone directory to give them a call. Because a human’s memory  is limited, especially when memorizing large series of random digits, the DNS (Domain Name System) was created to act like a phone book, which would list these IP addresses and the Domain Name registered to that address. Site files These are the web pages your potential customers actually see when visiting your site. It includes photos, media files, graphics, scripts, and other .html data. This data tells web hosting servers how the page should look. These servers translate the files and then obey the right commands to display the desired website design and format. Web hosting servers The physical location of your storefront is not the business itself, if you move, the business moves with you. If you set up shop elsewhere, the new storefront would still be the same business. The same goes for your web hosting. The simplest web hosting definition is that these web hosting servers are the rental space for your virtual store. All the saved files, data, and information that make up a website need to be securely stored somewhere. Without the hosting services, your files would have no place to exist, so your site would work about as well as a discontinued telephone number. What are the types of web hosting? When you ask the question, “what is web hosting,” it is important that you know the five primary types of web hosting. They are website builder, shared hosting, dedicated hosting, VPS hosting, and cloud hosting. Website builder Website builder services are a type of hosting service made for those people who do not have the technical knowledge to build a website on their own. Perfect for beginners, a website builder is the easiest way to sort out hosting, since everything comes bundled as a part of the plan. Here at Domain.com, our package includes deluxe web hosting, a free domain name, our Drag and Drop Site Builder, and Gmail for work. Our Drag and Drop builder lets you personalize your own website by simply pointing and clicking. It is easy to pick a background image and color scheme, add logos, create content, features, and design additional pages. Whether you want to start a blog, a wedding website, or an online store, a website builder is a fast, cheap and easy form of web hosting. We also offer Simple Scripts which is our assortment of quick-to-install applications designed to optimize and improve your website. Shared web hosting Shared web hosting is the cheapest type of hosting available since you share a server with several other websites in order to split the cost. If you are a small business with a limited budget and not expecting heavy traffic, shared hosting is a useful method of cutting unnecessary costs. It should be noted that since these servers are shared, there may be website performance issues if one of the shared sites garners a lot of traffic. Dedicated web hosting Dedicated web hosting services are when you are the only owner and user of a server. Because of this, your website and its performance will not be altered by another website. This service is more expensive, but it provides better tech resources than you would receive with shared hosting. Also, security will not be affected by traffic from another site. It is perfect for online businesses or stores experiencing robust, growing sales numbers. It is also ideal for those who need a lot of disk space, such as if you have an extensive email database. The Slashdot Effect or Reddit’s “Hug of Death” Once referred to as the Slashdot Effect, and now more often called Reddit’s “Hug of Death,” occurs, “When a large and highly trafficked website links to a smaller website and causes a massive increase in traffic. This overloads the smaller site, causing it to slow down or even temporarily become unavailable.” Few things can be more disastrous than your website crashing from an inability to handle heavy traffic—especially since it could possibly drive away one-off visitors. This is especially true if you are receiving a spike of traffic from the Slashdot Effect. While such viral traffic is unpredictable, you do yourself a disservice if your site is not ready to handle at least a modest spike of visitors. VPS web hosting VPS Hosting stands for Virtual Private Server. This hosting service is a solid pricing middle ground between shared and dedicated hosting. You share a server but have your own definite area, leaving you less vulnerable to slowdowns from other sites sharing this private server. Companies who need an upgrade in their site’s bandwidth due to increased traffic are ideal users of VPS Web hosting. VPS offer better security, reliability, and ease of use without a large increase in cost. On top of that, VPS offers web hosting flexibility, as you can install your own operating system and add, remove, or modify software applications at your discretion. For a reasonable price, you get a completely customized hosting experience. Cloud hosting Cloud hosting is when aspects of your website are shared across several different servers, which together function as “the cloud.” With cloud hosting, a faulty web server issue is not really a problem since another server can take its place and keep the site running. Cloud hosting is ideal for people who expect large volumes of traffic and do not want any bandwidth problems. Perfect for a site that projects continued growth and regular traffic surges. There are two other options for hosting, but each has complications: Collocated hosting Some massive websites with access to their own coders or IT team will use collocated hosting, wherein they buy their own server and simply use a web host’s space to keep the server. These websites are in charge of server maintenance and have the option to install any desired applications or scripts. Personal hosting Although it is possible to host a website on your own computer, we would never advise it, as it is far more a hassle than it would ever be worth. Know your hosting needs Before you select a type of web hosting service, it is essential that you know what will be required from your website. First, answer these questions: What type of website are you creating? Is it a WordPress blog? A virtual storefront? Do you need e-commerce features? Do you need a particular type of shopping cart software? Do you need the ability to handle business transactions on the site? Do you require technical support? How much traffic do you expect? How much growth do you expect? Do you require a type of script support? Do you need to utilize Windows applications or distinct software? Where do you see your company and website in six months? A year? Three years? Comparing our web hosting plans While we offer a host of different features with our web host plans, the key features of these plans are: Email addresses POP3 (Normal inboxes), where the server grants you space to store emails. Webmail Anti-Spam Filter Email Anti-Virus Email Forwarding Auto-responder Disk space How much space you have for your website’s files. At Domain.com, all three of our web hosting plans come with unlimited* disk space. *”There is no cap on the disk space we provide to deliver the content of your website. As long as you are fully compliant with our Terms of Service and utilize storage for the normal operation of your Domain.com website, you will have access to unlimited space.” Bandwidth The term that describes the amount of traffic and data your site can handle, is bandwidth . The higher the bandwidth of your web hosting plan, the more traffic your site can handle without crashing. At Domain.com, “We have no set limits when it comes to bandwidth—which is the amount of traffic and data that flows between your website and the rest of the internet—and our architecture was built to support more than 99.5% of our customers’ bandwidth demands.” Pairing domain registration and web hosting Although it is more than possible to have your domain registered elsewhere, the optimal solution is to keep your website hosting and domain registration in one place. This is advantageous for several reasons such as: Bundle your costs – Domain registration and web hosting both cost money to maintain and operate. By keeping these services bundled, you centralize your costs, lower your overall rates, and have an easier time paying your bills. Link websites and domains – When you utilize Domain.com’s services for both domain registration and web hosting, linking your domain to your website is easy.. Ease of use – Bundling services allows you to oversee, manage, or change any aspect of your web hosting or domain in one, easy-to-reach location. Infrastructure matters One aspect many forget to consider is how vital hosting infrastructure is for website hosting. Infrastructure limits the safety, dependability, and speed of your website. Domain.com offers: Dependability – Our servers undergo ceaseless temperature and humidity monitoring. Fully redundant power and HVAC powered by dual independent power grids. Our locations have the very best in fire-threat detection and suppression systems, paired with seismically braced cabinets and racks. Safety – We offer 24/7 video monitoring, critical monitoring and secured access to the data center. All of our cabinets, cages, and suites are locked and secured. Immune to typical failure conditions Flexible space option, scalable for growth Redundancy – We offer full network redundancy with data backups and reliable data storage. Engineering & Design – We have the very best, state-of-the-art data centers, with multi-homed, redundant network connections. We use the best-of-breed, router, server, and firewall equipment and we never stop trying to optimize our network. Understand web hosting and start growing your business online Web hosting is often an overlooked component of a website’s ability to succeed or fail. Understanding your web hosting needs is a critical aspect of getting your website off the ground. Learn more about different hosting plans at Domain.com today. The post What is Web Hosting: Web Hosting Defined appeared first on Domain.com | Blog.

How to Find a Domain Name Owner

Are you trying to learn how to find a domain name owner, but don’t know where to start? If you want to find the owner of a domain name, it’s essential to first understand the meaning of a domain name. It’s helpful to think of the relationship between a domain name and a website in the same way you think of your home address. When you look up a website, you enter the domain name (the address) so that you can be delivered to a specific website. In order to find a single website, you need an exact domain name. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   TLDs Every web address on the internet concludes with a string of letters called domain name extensions or TLDs. TLD is an abbreviation that stands for Top Level Domain. There are hundreds of TLDs in existence, and more are added regularly. The most famous, and the one used for the vast majority of websites, is .com. It’s possible for virtually anyone to sign up for a .com TLD if the domain name is available, but other extensions are more restricted. For example, if you want to sign up for .museum, which designates museums, museum organizations, and individuals within the museum profession, you must be able to furnish proof that you’re a museum or an affiliate. When you’re looking for a domain name owner, it’s vital to know which TLD is associated with the web address. Running a search with a .net TLD instead of .com can potentially direct you to an entirely different website. Who owns a domain? Domain names are owned by whoever first registered the web address with an accredited registrar, such as Domain.com. In order for that person to maintain ownership, they have to pay registration fees and ensure that all of their contact details are up to date. Once a person has legally registered for a domain name, and has given all of the relevant personal information to an accredited registrar, that individual owns the rights to that web address. They are in sole possession of that web address and have the right to sell it at any time. The owner can transfer domain name ownership to a new user if they care to do so. Length of domain ownership Typically, the standard domain ownership period is two years. However, depending on extensions, it’s possible to register a domain name for up to 10 years. Renewal is also an option for people who don’t want to commit to a multi-year deal. Domain owners pay an annual fee, which varies based on the TLD they’ve chosen. Since the year 2000, Domain.com has offered some of the most affordable TLD registration and renewal fees available. Why look up a domain owner? There are many reasons someone would want to look up a domain owner. Often, it’s because the owner can furnish information about the domain and website that no one else can. It’s also common for domain owners to search themselves in order to confirm that their website is being accurately represented online. Other reasons to look up a domain owner: Make a purchase: Most often, a person looking up the owner of a domain is interested in purchasing that domain name. There are hundreds of millions that are registered, and for many individuals and business, their ideal domain has already been claimed by someone else. Sometimes, the process of purchasing a pre-existing domain is as simple as making contact with the domain owner and striking a deal. Often, it’s much more complicated, but it all depends on the domain name owner, any plans they may have for the website, and their willingness to negotiate. Ask about products or services: Sometimes, a website might not provide all of the necessary information related to its products or services. In cases like these, the domain owner may be able to fill in the gaps or answer questions that might not be answered on the website. Verify authenticity: Before conducting business through a website, it’s important to make sure that the website is exactly what it claims to be. The internet is a hotbed of misinformation, and it’s surprisingly easy for websites to misrepresent themselves, either intentionally or otherwise.Researching the domain owner can help verify that a website is legitimate, which can offer peace of mind to parties seeking to engage in financial transactions. Similarly, confirming the legitimacy of a website can make it easier to trust whatever information may be offered. Report a technical problem: If a website is malfunctioning and there are no obvious ways to report the problem, it can help to contact the owner directly. The owner is invested in the website’s upkeep, and will often be grateful to have been alerted of an issue. Confirm your own information: If you own a domain, it’s important to verify that your website’s information is being accurately represented in searches. There are hundreds of millions of registered domains, and information errors are virtually guaranteed. If you plan to sell your domain at some point, ensuring that your personal data is up to date can help potential buyers get in touch with you. Finding a domain name owner If you know a website’s domain name, there are a few ways to discover the identity of the owner. In most cases, the easiest way to find a domain name owner is by searching WHOIS databases. If a WHOIS search fails, there are several other strategies for identifying a domain name owner. WHOIS databases These are free, publicly available search tools that contain almost every single website and domain name. WHOIS services work in conjunction with registrars like Domain.com, collecting all of the information related to the purchase, sale, and transfer of domain names. WHOIS services and ICANN There are various WHOIS databases and all of them are coordinated through Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is a nonprofit that ensures the maintenance and security of domain names, websites, and other internet namespaces. Since 1998, they’ve coordinated a central registry that contains all recorded domains. How WHOIS works WHOIS was constructed to be as simple as possible. The Internet contains an overwhelming amount of information and ICANN has remained committed to ensuring that domain ownership remains transparent. When you run a search on a WHOIS database, the website taps into ICANN’s central registry and pulls all of the information, present and historical, related to the domain that you’ve searched. You should be able to easily find essential information about the owner, such as their name, contact information, any past ownership, and the domain’s expiration date. Some WHOIS databases will go even further and furnish website statistics such as traffic and performance as well as other domains that a given owner might possess. WHOIS limitations While ICANN and WHOIS attempt to be as comprehensive as possible, it’s possible, even legal, to mask some of the most essential ownership information. The most common method used by domain owners is a tactic called proxy registration. In these cases, owners have paid or struck deals with companies or organizations to act as the registrants on record. When you search for a domain that has been masked by a proxy registrant, the information reported will provide no helpful clues as to who the real owner is. However, if you are determined to find the real owner of a website and have discovered a proxy registrant, there are research techniques you can use to acquire the information. After you’ve pulled up the domain on WHOIS, check the ownership history. Sometimes, it’s possible to see when the transfer from owner to proxy occurred and thereby identify the original owner. If you encounter other privacy settings, look for information that predates those settings. If the owner has registered other websites, look them up on WHOIS and see if they contain any updated contact information. In other cases, domain owners may have failed to update their contact information. Unless the updated contact information somehow interferes with the ability of the domain registrar to collect their annual fee, this misinformation tends to linger, sometimes indefinitely. Other methods for searching domain ownership If you attempt to find a domain name owner through the WHOIS databases but fail to uncover the desired information, there are a few other research methods you should try before giving up. Carefully inspect the website Even if the domain name owner has hidden their information on the WHOIS database, the website itself might be able to furnish contact information. Scroll around, paying particular attention to the top and bottom of the page, searching for links that read “contact information,” or something similar. Even if it doesn’t connect you directly to the owner, they might point you in the direction of someone who knows. Social media Scan any and all social media accounts associated with the domain name or website you’re looking into. Consider resources like LinkedIn, Facebook, Twitter, and Instagram. Again, look for any reference to “contact information” or email addresses that might be visible. Negotiating with a domain name owner If you’ve consulted WHOIS databases or otherwise discovered the identity of the domain name owner, the next step for those looking to purchase a domain name is to negotiate with the owner. It’s important to remember that as long as an owner’s domain registration hasn’t expired, they retain complete control over the name and can either sell it or keep it, as desired. Sometimes, even if you’ve discovered the perfect domain name, the owner might be unwilling to put it up for sale. Circumstances like these arise rather frequently; for that reason, it’s important to keep an open mind and be willing to entertain the idea of registering an alternative name. Send an email or otherwise get in contact with the owner by using the information you’ve acquired through research. Reach out with a positive attitude. Even if there won’t be any face-to-face negotiations, it’s important to be friendly. Once you agree to the deal, exchange payment for ownership. How to secure domain privacy If you’ve managed to secure a domain name, but haven’t registered it for domain privacy, your private information will be available to anyone who conducts a WHOIS database search. If you’re not comfortable with having your information so readily accessible, but are set on domain ownership, Domain.com offers Domain Privacy registration for several TLD domain extensions. If you register for Domain privacy, a WHOIS database search for your domain will report Domain.com’s information instead of your personal information. In effect, Domain.com will mask all of the personal details that you don’t want to be shared with the public. Registering for Domain Privacy does not mean that you sacrifice any control over your domain–you retain total ownership. Unfortunately, not all TLDs qualify for Domain Extension privacy. Domain Privacy is only available to .com, .co, .net, .org, .tv, .info, and .mobi domain extensions. Why domain names are important Now that we’ve covered how to find the owner of a domain name, it’s necessary to understand why domain names are important in the first place. Domain names are there to help websites be located and categorized. However, for companies and individuals, domain names can be the difference between a thriving web presence and one that has trouble getting off the ground. When you’re the owner of a domain name, your business or personal website gains credibility. Many internet users are rightfully skeptical of unknown websites, and when your domain name is tailored to your business, it gives your company a sense of trustworthiness that it might not have otherwise. If a company’s domain name is related to the services they provide, it becomes easier for internet users to find them, even if they haven’t heard of the company before. People who use a search engine to look up services or goods will have a higher chance of being directed to the company’s website, especially if the content on that website has been optimized for search engines. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   The post How to Find a Domain Name Owner appeared first on Domain.com | Blog.

Why Having a Domain Name is Important

Whether you own an existing business or have an idea for a startup, you need a strong online presence. Usually, the first thing your potential customer will do when searching out your product or service is to conduct a web search, and if your website is relatively easy to find and navigate, you’ll greatly increase your chances of a sale. With the majority of shopping happening on the internet, the dynamic of marketing has changed significantly, and one of the most effective and lasting methods of reaching potential customers is through a well-developed and maintained website. From a marketing standpoint, you can create a lasting brand image with the right domain name. Online success starts with a great domain. Get yours today at Domain.com. Benefits of a strong domain name Deciding and registering a domain name should not be done in haste. It is a valuable marketing and search tool that should successfully lead customers to your site. Careful deliberation and research should be applied, as it might be the most important decision you make when carving out your slice of the online market. A strong domain name: Adds professional credibility to your business and separates you from the millions of get-rich-quick-scheme websites out there. Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers. Establishes your business as tech-savvy and forward-thinking. Whether you actually sell products online or not, it is crucial to your reputation to claim your territory online. Creates mobility for your internet presence. If you decide to change web hosting services, relocate to a different country, or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over. Increases your search engine ranking. As you build your business and develop your website with quality content, your domain name will become more and more recognizable in search engines like Google, which draws more customers in your direction. Will provide your brand with marketability around the world, or you can choose to focus specifically in a local region. As opposed to traditional marketing—as long as you keep current with the low annual fees—your domain name will not expire. How to decide on a domain name Your brand says everything about you, your values, your identity, and what you promise to deliver. Why should your domain name be any different? Before choosing one, it’s important that you educate yourself on the different styles and types of domain names out there so you can make the best decision for your needs. A new startup business should select a domain name that parallels—or even better, matches—the company name to direct customers to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before announcing yourself to the world. If you already own an existing business and your company name or certain keywords you wish to use are not available, a little creativity might be needed to select a domain name. We’ll get into that later in this article. Length of domain name It is always better to have a domain name that is short and easy to remember. Ideally, the length should be between 6-10 letters, with 8 being the sweet spot. Simple, concise, and typeable should be the rule over longer, more descriptive names. The longer the domain, the more opportunity there is for a misspelling when typing. Also, when combining words in a domain, beware of letters that don’t normally link together or are confusing, like expertsexchange.com for the site Experts Exchange. Not ideal. Avoid using hyphens and numbers as they can complicate and frustrate users. Always remember: simple is best. Keywords Keywords are words related to the product or service used in a domain name. For instance, best-vacuum-cleaners.com. This is also known as an Exact Match Domain (EMD). Although most people assume using keywords or EMDs will drive traffic to their website, Google has changed their algorithm in the past few years to downplay the strict use of keywords and now rewards sites with a strong sense of branding instead. It is Google’s way of weeding out the “noise.” However, using keywords in a domain isn’t always bad. From a marketing standpoint, you know exactly what they sell at best-vacuum-cleaners.com, but beware that you could be looked upon as a spam. This could negatively affect your Google ranking. You are much better off creating a strong brand image and backing it up with useful and original web content to foster a trusted online presence. Top-level generic domains (gTLDs) and new top-level domains (nTLDs) gTLDs and nTLDs are the extensions within your domain name. Far and away the most popular and most effective TLD is .com. It is universally recognizable, easy to remember, and most trusted by web surfers. The most common gTLDs are: .com .net .org (non-profit organizations) Some TLDs have certain restrictions associated with them. For instance, .biz, .name, and .pro are only assigned to credentialed professionals or businesses. Sponsored TLDs are overseen by a sponsor who establishes the rules of eligibility for the specified community. Some sponsored TLDs Domain.com offers include: .aero: dedicated to members of the aviation community, sponsored by SITA .coop: dedicated to cooperative associations, sponsored by DotCooperation LLC .mobi: dedicated to providers of mobile products and services, sponsored by dotMobi .museum: dedicated to museums, sponsored by the Museum Domain Management Association .jobs: dedicated human resource managers, sponsored by the Society for Human Resource Management New Top-level domains are released every week and help to fill in the gap from a limited availability of gTLDs. They also help users looking to specifically target a niche market or geographic location. For instance, Domain.com offers domain name extensions: .coupons .marketing .restaurant .properties .deals .tech .club .wedding .chat .reviews .tours .yoga These nTLDs can be very useful to create a domain name that quickly and creatively describes your brand or industry. The possibilities are seemingly endless, but now is the time to capitalize on a creative extension since, as with .com, they won’t be available forever. Country code TLD (ccTLD) A country-specific TLD can be useful if you conduct your business within a certain country. If you have a moving company in London, for instance, a domain name like bigbenmovers.uk will prompt Google to target searches locally in the U.K. directly to your site. A ccTLD narrows the focus of your business to a geo-specific region. Premium domains For the most part, a .com address is ideal, but if your desired domain name is not available, don’t despair. Your dream domain might still be available, but it will probably cost you. A current operating business may be using the domain, but oftentimes, domains are purchased and never used, the company has gone out of business, or the domain was snatched up as an investment and is for sale. These are known as Premium Domains. If you are convinced that your business must have a certain unavailable domain name to succeed, investing in a premium domain name upfront could pay off in the long run. Benefits of a premium domain Simple, short, and sweet: Since just about all of the common words and phrases are already registered as a domain, going premium might be your only hope to brand your company using a succinct or catchy domain name. Credibility: A highly valued domain will instantly thrust your site into the realm of the top players in your industry, and establish trust with the public that could otherwise take years to develop. Attract more commerce: With a simple and direct premium domain name, such as petinsurance.com (taken by Nationwide Insurance) or visitparis.com, people looking for your product or service can bypass a Google search and simply type the address into the search bar and be sent directly to your site. Highly esteemed: Most premium domains have been around for a long time, and have accrued a ton of backlinks, which drive consumers with referrals from other sites to your own. This also has a big impact on the site’s SEO ranking. A solid investment: If your business grows like you hope it will, the value of your premium domain name will also increase. Therefore, it becomes a very desirable asset if you choose to sell it down the road. The cost of a premium domain name will vary based on several factors, but consider taking a long-term view on its value when formulating your brand. Investing in premium domains There are many professional investors who specialize in premium domain names and will resell them later when their value increases. If you see an opportunity to capitalize on the perfect domain name, or several, this could be your chance to start investing. After all, some domain names have skyrocketed in value over the years because of their simplicity, credibility, backlinks, and other valuable advantages. Here is a look at some of the most highly valued domain names and what they were sold for: Insurance.com – $35.6 million VacationRentals.com — $35 million PrivateJet.com – $30.18 million Internet.com – $18 million 360.com – $17 million If you think that’s something, consider that the domain name cars.com was valued at a staggering $872 million when the company was sold for a total of $2.5 billion just a couple of years ago. So, if you have an inkling for the next up-and-coming domain name, jump on it before someone else does! Domain name alternatives If your business is not in a place to take on the expense of a premium domain name or if your domain name is already taken, there are many other options you can consider. Choose a slightly alternate version or an abbreviated version of your desired name. Get creative, but don’t settle for too long a name or anything that could be confusing or unrelated to your business or brand. Use a different domain extension. According to Google, there is no preference given to .com addresses over any other extension. If your business reflects a certain nTLD and will create a memorable web address, go for it! Use a slogan instead of the company name. As long as it’s succinct, recognizable, and will reflect your brand, this could be a good way to generate marketing. Find a domain name your customers will remember A strong domain name is important for any size business, at any stage of development. It will entice consumers with a snappy slogan or unique title, it should promote a sense of professionalism and satisfaction, and it should separate your business from others in your industry. Think of it like you’re deciding on a company logo, because the two should go hand-in-hand. Your domain name must be a reflection of your brand, simple, and memorable. Online success starts with a great domain. Get yours today at Domain.com. The post Why Having a Domain Name is Important appeared first on Domain.com | Blog.

Why You Should Secure Misspellings and Alternatives of Your Domain Name

Helo. Strt aticle. Kep reeding. When a customer misspells your domain name, will they still make it to your website? Instead of hoping each customer is an expert speller, you can buy misspellings of your domain name to keep search traffic heading in your direction. If you’re just starting to get your idea online, buying every misspelling or variation of your domain name may be unreasonable. Instead, find out the alternative domain names that will help you get started, so that when customers stumble over their keyboard they’ll be guided back to the right place – your business. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   The most common misspellings and alternatives When talking with friends and family about your new domain name idea, did you ask them to spell it? The spelling they use on the first attempt is one that many of your customers will also try. Another test to perform yourself is to type the name as fast as possible and see if any extra letters end up in the URL. If there’s an alternative or regional spelling of your name, that may be another name to add to your domain roster. For example, the owners of ketchup.com could also own catsup.com, as both are accepted spellings of the same word. Each path you connect to your website creates another avenue for traffic to arrive at your site. Include relevant domain extensions on your list The domain extension you chose, whether it’s .com, .net, or something else, is not the only one that will work for your business. New domain extensions, nTLDs, are added every week, so finding an alternative that will work for your industry, products, and audience is only limited by your creativity. If your new craft beer and used bookstore has recently launched a web presence at bookbar.com, there are a handful of available domain names that will add to your traffic growth and establish a creative voice for your brand at the same time. Your new domains could include readbooks.bar, drinkbeer.books, and many more – the list could stretch on happily ever after. Find out what your customers are typing in The surest way to catch customers typing in the wrong domain name is to find out what they’re typing in instead. Tools like Google analytics or Keyword Planner can help you track down the most common search terms and keywords used by your potential customers. Then you can use these phrases to create alternative domains that point this traffic to your site. If your customers are searching for bookbar.com, there’s a chance they’ll type in booksbar.com, bookandbar.com, instead by accident. Find the top searches, then redirect these domains towards your site. You don’t need all of the domains right away, but starting with the three or five most popular will help you retain more traffic. Hide those misspellings & mistakes from the world Don’t worry about leaving misspellings of your domain name all across the internet. Securing these alternatives sweeps your audience’s mistakes under the rug, rather than discouraging them with an error message and causing them to give up. A quick redirect means that nobody needs to feel guilty about anything. Buying a misspelling and adding a redirect means that when your customer types in the wrong name, their URL will change to the correct domain name almost instantly. When your customer sees the correct domain name popup, their error could make the memory of the correct name even stronger for their next visit. Make it easier for customers to find your website The success of your business depends on getting customers to the right place, even if they misspell your domain name. Adding alternatives and misspellings of your domain to your portfolio will keep search traffic heading your way, even when your potential customers make a mistake. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   The post Why You Should Secure Misspellings and Alternatives of Your Domain Name appeared first on Domain.com | Blog.

Domain Name Expirations: What You Need to Know

Website Domain names are the primary address a person or a business reserves to establish and distinguish themselves on the worldwide web. This name acts as a billboard, alerting potential customers of who you are, where you are, and what goods or services you provide. A website without a domain name cannot be found since it is not only the storefront sign, but also the doorway into the shop. So, do domain names expire? Selecting the perfect domain name for your business can be a lengthy process that costs a good amount of your time, effort, and money. But once it’s yours, it’s yours until it expires. So, imagine this process: you get your domain name and link it to your website. You then spend months, if not years, building your brand around it. If successful, people begin to associate your product or service with the domain name. That domain is now an integral part of your business and the way people find you on the internet. Then, you log in one morning and receive a message that your domain has expired. All the hard work, all the time and money invested in building your brand around your domain name and domain name extension is simply not associated with your brand anymore. At this point, your domain name is up for grabs and available to the highest bidder. One of the scariest things that can happen to any website owner is discovering that their domain name expired. This business tragedy can and does occur more often than you might think, and it can be absolutely crippling. Not only does someone else get to inherit all the goodwill you have instilled and associated with that brand, but now you have to rebuild and rebrand from the ground up. While there is something to be said for resilience, it is best to save yourself the worry and stress over losing your domain name because it expired. Below, we will discuss the reasons why your domain might expire without your knowledge and then what happens when a domain does expire. Domain.com has the tools you need to continue building your business into a success. Reasons domain names might expire It is all too easy to overlook the fact that a domain name registration is a temporary thing. Even though at the time, the domain name is yours, and could be for years, there is still a chance for that domain to pass out of your control. There are a variety of ways this might occur: Renewal reminder notices: If you have switched off renewal reminder notices, you could be setting yourself up for disaster. While auto emails and notifications can clutter your inbox, they can also be lifesaving. Even if you manually switched off renewal reminders (for whatever reason), Domain.com will begin sending reminders by email to your listed email address approximately 30 days from the domain expiration date. We guarantee you will receive at least two reminders before the expiration date and one within five days after expiration. So, pay attention to your inbox, or alter your settings to flag the words, “expiration,” or “renewal,” to ensure you don’t miss these important reminders.   Auto-renew is not enabled: By going by your account information and switching your domain name to auto-renew, you save yourself from possibly forgetting. When auto-renew is in use, it will automatically renew your domain name prior to the expiration date, generally a day before expiration. This feature will continue to run and auto-renew unless changes are made or if there are issues with your billing information.   Outdated billing information: When you lose a credit card, or it expires naturally, it is easy to forget all of the sites, services, and subscriptions you have tied into that specific card and had previously set to auto-bill. In such cases, the last thing on your mind will be to update the billing information on a domain you rented a years ago and then set to auto-renew. If you do lose or obtain a new credit card, be sure to comb through your bills and see what will need to be updated with proper billing. With Domain.com, if your auto-renew runs into an issue with billing, we will try multiple times to send alerts and reminders that the payment was unsuccessful and that the billing must be updated in order to prevent the domain name from expiring. You may need to manually renew your domain if it is less than 15-days before expiration.   Multiple domain providers: The more you spread out your domains, the easier it is to forget about them or mix them up, especially if you have invested in a plethora of different website domain names. It is all too possible to have a domain name slip through the cracks and expire because they were scattered across registrars. At Domain.com, we suggest you consolidate your domains into one service. By doing so, you have all of your domains concentrated in one place and linked to one billing account. It makes it much easier to make payments, check domain name expiration dates, or make alterations from a centralized platform.   Contact email connected to domain: At Domain.com, we encourage you to begin using your brand new domain email address as your primary email source. This is a great thing, except when it comes to domain expirations. If you select your domain email in order to manage the domain name it is linked to, you create a dilemma in that if you forget the account’s password, you will be unable to enter the email in order to retrieve the forgotten password. Further, if the expiration date does pass, you will not be able to use that email during the renewal grace period. For this reason, you should think about adding a secondary email address to your account.   An expired organizational email address: A problem we encounter all too often with the process behind registering a domain name is that a person will use a work or school email account that requires them to still be actively involved with those organizations in order to access the email account, such as a work, or club email. So, if a person registers a domain name with such an email then graduates school or leaves their job, they will no longer have access to the email address associated with the domain name. In many cases, it will be impossible to be re-granted access to that email due to security issues or a deletion of the account as a whole. While it may still be possible to renew your domain without logging into the account, it makes life far harder on you and increases the likelihood that you miss a domain expiration alert.   Waited too long to renew: Even though they may have received ample renewal reminders or alerts, some people simply wait too long to renew their domain and pass the point where anything can be done to remedy the situation. On the day of expiration, be assured, you will lose the domain name ownership. What happens when a domain expires? There are a variety of steps that will occur during a domain name expiration: Step 1: Domain expiration alerts: Prior to domain name registration expiration, Domain.com will begin sending reminders to you via email. At least two alerts will be sent before expiration, and one within five days of expiration. Step 2: Domain name registration expires: If the domain has not been renewed by the owner prior to the expiry date, the domain’s status will be changed to what is called a Renewal Grace Period. Under this status, you can still renew the domain name without incurring additional fees for a grace period of thirty days. As early as one day after expiration, your domain name will be deactivated and replaced with a parking page indicating the domain name has expired, and other services you have associated with the domain name may no longer function. Step 3: Renewal grace period ends: Once this period ends, the expired domain name’s status is changed to Registrar Hold. During this thirty-day period, the original domain owner may pay a redemption fee as well as the renewal fee. Step 4: Registrar auction: While under the registrar hold status, the registrar tries to sell the domain name in an option auction to the highest bidder. If it does indeed sell, the highest bidder will then have to wait the full thirty days of the registrar hold before they own the domain name. If the original owner decides to renew during this period, the bidding fee is refunded and the original owner retains control of the domain name. If the original owner does not renew the domain name and the thirty days pass, the auction winner is transferred control of the domain name. Step 4b: Closeout sale: If the domain name is not purchased at auction or renewed by the original owner, a registrar will often list it as a closeout sale, where it can be bought for a cheaper ‘buy it now’ price, on top of the domain name registration fee. If a name is bought during a closeout sale, the registrar hold period remains applicable, which allows the original owner the opportunity to regain ownership within the thirty days. Step 5: Redemption period: After the registrar hold ends, and if the domain name has neither been purchased nor renewed, the domain name is released back to the registry. Upon release, the domain name is put under redemption period status, meaning it cannot be changed or deleted for thirty days. During this time period, the original owner can pay the redemption fee, plus the renewal fee in order to restore the website and the email. Step 6: End of registry grace period: If this grace period ends without the domain name being renewed, it will then be put under the status of pending delete. If no actions of restoration occur on the part of the original owner, registry or registrar, the domain will eventually be deleted. This deletion will then release that domain name back for general registration. Keep your domain name and website up and running Domain names play a crucial on the virtual marketplace. Choosing the right domain name is a time-consuming and important aspect of giving your business the tools to thrive. Such an investment is essential for success, which is why a domain name expiration can be a demoralizing and business-crippling issue, that is only made worse if a competitor manages to snatch up your domain name. All the time and effort spent on building that brand and linking it to the domain name might be all for naught. The best way to prevent this issue is to do everything in your power to prevent such a disaster from occurring in the first place. This includes regularly checking your email and spam folders for renewal notices, setting personal alerts of expiration, always ensuring that your domain’s billing info is up to date, and setting your account to auto-renew. If you take the right steps, you can save yourself a serious headache, so, do not be anything less than proactive when it comes to one of your domain names possibly expiring. With the right infrastructure in place, this should never be an issue! Domain.com has the tools you need to continue building your business into a success. The post Domain Name Expirations: What You Need to Know appeared first on Domain.com | Blog.

Types of Domain Names: A Helpful Guide

Long gone are the days of consumers shopping only at physical stores. With the help of the internet many retailers do most of their business online, and businesses not utilizing ecommerce are caught scrambling to create an online presence. By year’s end, economic forecasts expect American e-commerce sales to surpass a half trillion dollars with approximately three in four Americans making at least one online purchase per year. It would appear that the continued growth of e-commerce does not appear to be slowing down any time in the near future. It is expected that trends continue with more and more retailers and vendors responding to the migration of sales from physical retail to online retail, by placing a greater emphasis on their online marketplace. Because of this, just as you would see with a gold mining town’s Main Street, these virtual storefront spaces will be in greater demand and thus cost substantially more. So, if you are creating a website, one of the toughest and most crucial choices you will eventually have to make involves selecting the ideal website domain name. Picking the proper name, one that is available, within your budget, SEO applicable, and that helps to build your brand can make or break your business’ online performance. You likely already know this, but did you know that there is more than one type of domain name? Before you go about finding a domain name and domain name extension that is available and suits your brand, it is important that you discover all the different types and understand their application as a whole. Domain.com has the tools you need to continue building your business into a success. What are domains? So, let’s start with what a website domain name is. At its essence, a domain name is what goes in between the protocol sign (HTTP://) and the first slash in a URL or web address. So, for the URL: https://www.domain.com/hosting/, the domain name would be: domain.com. What you might not notice or see nowadays is that this domain is a stand-in that represents the computer or website’s IP address. Every single device that uses the internet, is given an IP address. That IP address is a distinctive identifier ascribed to the device that cannot be used by a different device simultaneously. In order to form a rudimentary virtual address book, computer scientists created the Internet Protocol Address System. They assigned both computers and websites a unique 32-bit or 128-bit string of digits known as the IP Address that could distinguish them from others. While this initial system did work, it was still complicated for even computer scientists to communicate effectively, let alone for a less computer savvy person. Computer scientists then created the domain name system, whereby website owners could register a unique name that acted as a synonym or stand in for the IP address. The Domain Name System (DNS) The Domain Name System functions by converting the domain name into an IP address character set, via a Domain Name System server. This system is situated on millions of servers the world over but acts as a single unified database. Now, when you put the domain name in your search browser, the browser will then communicate with a name server in order to find the IP address that is matched to that name. If you have not previously requested a domain name that request will go through a server that sorts by the Domain Name System hierarchy, starting with top level extensions and then moving on down the line. Unsurprisingly, this made the worldwide web infinitely easier to navigate, which encouraged more people to utilize its services. Domain names accomplish three things: Create a lasting first impression: A domain URL is the very first thing a prospective customer will see and is their initial interaction with your brand. A unique or memorable domain name will speak to what they want and stick in their head. An unfitting domain, on the other hand, can turn off prospective customers. Define your brand: A domain name can be used to instantly speak to your brand, letting the customers know who you are and what you are selling. A relevant domain name can help key your customers in on your product, or a unique domain name can create a link that associates your name with your product. Optimize SEO: Search engine optimization utilizes keywords in order to help your SEO rankings. Exact match domains are not necessary, but it is helpful to use a domain that is close. Different types of domain names As mentioned, there is a hierarchy within the domain name registry that distinguishes domains from one another. Top-Level Domains (TLD) In 1985, The Internet Assigned Numbers Authority (IANA) released six top-level domain names. These top-level domains (TLD) became known as domain name extensions and represent the highest level in the Domain Name System hierarchy. They include: .com: shorthand for commercial, .com was the first top-level domain in common use. While .com was initially created for use by commercial organizations, restrictions on this were not stringent. By the mid-1990’s, .com had become the most popular and commonly used type of top-level domain for businesses, websites, and email. .net: shorthand for network, .net was created expressly for institutes that partook in network technologies such as an internet service provider or an infrastructure company. Like with .com, the restrictions meant to limit .net to networking purposes, was never upheld and it became one of the more popular top-level domains, with many seeing it as a close second to using the .com top level domain. .edu: shorthand for education, .edu was made for education institutions. Although it was intended for universities everywhere, the TLD .edu became associated with only educational centers in America. Schools from other countries will use .edu in conjunction with their country-level domain, which we will discuss in the next section below. .org: shorthand for organization, .org was created for nonprofits. As we’ve seen with these other top-level domains, such intentions were often not upheld or enforced over time. These days, .ors is used as top-level domain by nonprofits, for-profit businesses, schools, and communities. .mil: shorthand for military, .mil was created expressly for U.S. military branches. Unlike the other different types of top-level domains, this restriction is still upheld. Now, it is quite common for .mil to use second and third-level domains in conjunction with the .mil TLD. .gov: shorthand for government, .gov, like .mil, was restricted for American federal governmental agencies and personnel use only. These days, .gov is used by governmental agencies, programs, cities, states, towns, counties, and native American tribes. Country code top-level domains (ccTLD) In order to distinguish one country from another, especially one that would like to use a top level domain such as .gov or .mil, two letter domains were established and became associated with countries or geographical locations; .uk and .au, for example, to represent England and Australia, respectively. When initially created it was intended for registration to a corresponding ccTLD to be limited to that countries residents, however, certain countries have let outside parties register domain names using their country code. Internationalized country code top-level domains (IDN ccTLD) This was a top-level name with an encoded format that lets non-Latin character sets or other special characters be used. Generic top-level domain (gTLD) Generic top-level domains function as a category of top-level domains within the DNS. As of now, there are currently 21 generic top-level domains within the root zone, which is the highest level of the domain name system structure. While there are over 1,500 gTLDs in use, these 21 make up the vast majority of all types of domain names. They include four sub-categories: Generic (.com, .net, .org, .info), domains that can be used for general purposes. Generic restricted (.pro, .biz, .name) domains that can only be used for their specific purposes. Sponsored (.edu, .gov, .int, .mil, .aero, .cat, .asia, .mobi, .coop, .travel, .tel, .jobs) domains that can only be used by businesses involved specifically with that industry. Infrastructure (.arpa) which was one of the original top-level domains used to help with the DNS infrastructure. Second-level domains Within the DNS hierarchy, second-level domains are domains that follow top-level domains. For example, in Nike.com, Nike is the second-level domain of the .com top-level domain. Quite often, second-level domains are the name of the business or vendor that registered the domain name with a registrar. The brand name, company name, or project name is the identifier for potential customers. On top of these general second level domains, there are also country code second-level domains (ccSLD). In such cases, the second-level domain will be found to the right of the period; for example, in a domain such as nike.co.ca, the country code top-level domain is .ca and the ccSLD is .co. Third-level domains Within the DNS hierarchy, third-level domains naturally follow second-level domains. They can be found to the left of SLD and are often referred to as the subdomain. Larger companies will often use third-level domains as identifiers that can distinguish between various departments. Generally speaking, “www” is the most common third-level domain. If a company does use multiple third-level domains, those are generally referring to a specific server within the company. Registration There are many different types of domain names out there waiting to be owned. But before you can do anything with one, you need to know how to register your domain name. If you have a domain name you want to use or check for availability, you must first register with the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN assigns and categorizes different types of domain names and ensures that the process goes smoothly. In order to register a name with ICANN, you must use a domain name registrar. We at Domain.com are a registrar’s service that can help you launch a website or register a domain name. Once you have selected the right name and made sure that it was available for purchase, you will need to submit the following information that includes: Your contact info; including first and last name, payment info, billing info, physical address, phone number, and email address. Your desired domain name. The chosen domain name registration term. Understand domain names to choose one for your idea We can’t stress enough how important it is to find the right domain name for you or your business. The importance of having a good domain name can sometimes get thrown to the wayside but in reality, a domain is a root that grows the tree of your business. Domain.com has the tools you need to continue building your business into a success. The post Types of Domain Names: A Helpful Guide appeared first on Domain.com | Blog.

Website vs Domain: What’s the Difference

Every day, thousands of businesses are either moving or expanding their business offerings into the virtual space. The dot-com boom not only changed the world of retail but also foreshadowed changing consumer trends as the world began to truly embrace technological change. As smartphones, laptops, and iPads became a part of daily life, businesses shifted their efforts into the online space in order to utilize such fantastic technologies. This mass movement to the online marketplace and the e-commerce boom which resulted from that exodus has changed customer expectations and behavior. The closing of shopping malls across America epitomizes the trend that people shop in person less, and prefer the convenience of shopping for practically anything on earth, at home, from the comfort of their couch. These days, if you own a business, it’s vital you create a website displaying your offered goods or services. Regardless of whether or not you fall under the e-commerce umbrella, customers now expect businesses to have their own website. Whether you are a plumber or a doctor, a website grants your business a form of legitimacy amongst many other things. If you have never previously crafted a website, it can be a daunting task trying to understand all of the various elements involved, especially for those who are not computer savvy. There are a ton of technical terms and it can seem overly complicated, but rest assured, it is not that difficult to comprehend. Today, we will focus on distinguishing the difference between a website and a domain. We will then discuss why both are important for your business and we’ll end with how you can start the process of domain name registration. Domain.com has the tools you need to continue building your business into a success. What is a website? To distinguish between websites and domains, we will first dive into the former. A website is a collection of web pages and multimedia content, which may be accessed through a device such as a laptop, smartphone, or another device with access to an internet connection. A web page is the physical manifestation of these documents and is what appears on the screen when you click a link, enter a web address or query via a search engine. Web pages may display a variety of information and data, as well as sound, animation, text, color, and graphics. Websites can be multifunctional and may be used at their owner’s discretion. They can be used to represent governments, individuals, organizations, or corporations. They are generally meant for a specific task, be it selling a good or service, entertaining, social networking, or educating. Every one of these publicly accessible websites makes up the World Wide Web. When you receive a person’s web address, this generally leads you to their website home page. The home page acts as the welcoming screen and construes what the site is contributing in terms of goods, services, or information. From the home page, a person may click on links in order to travel to other pages of the website. Why People Visit Websites? When it comes to websites vs .domains, in most cases, people will go to a website for two main reasons: To do: Online visitors surf the web for a variety of motivations such as killing time, looking for entertainment, seeking to buy an item or service, communicating with others, interacting with social media, or paying a bill. To learn: We have access to the entirety of the world’s knowledge through a small device we carry in our pockets. People visiting websites may do so to find a movie time, clear up an argument, or locate the address of the nearest gas station. At its essence, a website is your way of communicating who your business is to consumers that you will likely never meet in person. When creating a website, it is important that you know your audience and cater your website towards them, towards what they want and need. A website is not only meant to attract people to whatever it is you are trying to sell but to help convince them that they need whatever that is. Therefore, it should be organized in such a way that it is pleasing to the eye, easy and intuitive to navigate, and clearly conveys what you are providing. What is a domain? Now, what is a website domain name? When thinking about websites vs. domains, it is essential that you remember that websites act as the online storefront that potential consumers will peruse, and that storefront is made up of a variety of things such as pictures, files, data, and pages. When a computer communicates with another computer, it does so in a similar manner to how we travel from place to place. We start at a beginning point, then follow roads and directions to that final destination address. Computers act the same and in order to reach that desired endpoint, they require an address system to distinguish one computer or server from another. In the early 80s, computer scientists, under the auspices of the American government and military, began constructing the world wide web. This computational network allowed computers to speak amongst each other and allowed the user to visit websites by physically entering their numerical address. The categorization system they created to assign unique 32-bit digits to each device or website was called the Internet Protocol Address System. Colloquially, we now call this the IP address. This system was a step forward, but not ideal, especially as more websites and computers were gaining access to the world wide web. In order to avoid having to memorize or compile a list of randomized digits comprising your favorite websites, computer scientists created the Domain Name System. Within this system, a website owner could register a name, if available, that could be used as a substitute for the IP address. After a domain name is acquired, you have the option to decide whether to use it for one or both email services or web services. You also have the option to simply rent the name and hold it like you would an investment. It should be mentioned that registering a domain does not also somehow create a website, rather it creates a name that can be tied to that eventual website and its IP address. Why domains and good domain names are important? If you are looking to create a website, you will need to register a domain and find a suitable domain name. Doing this accomplishes several things: Reinforces your branding: Odds are, you will employ a URL that includes your website’s name or some clever take on the name. This will be the first thing your potential customers see and has the potential to be the word that comes to mind when they think about your particular good or service. Makes the website easier to recall: Shorter and catchier is generally better, but even a longer yet unique domain name can help stick in a person’s head. Conveying what you are all about: A domain name should help you sell your good or service in a single word or phrase. This has the ability to encapsulate everything it is you provide and can help clue in consumers on what to expect from your website. SEO optimization: SEO relies on keywords for rankings. A good domain name should ping keywords that are associated with searches for your good or service. Top-level domains Since there are many types of domain names out there, and already millions of websites and registered domains, it is important you know about top-level domains. They include: .com: abbreviation of commercial, .com was made for commercial use and is the most commonly used top-level domain extension. .org: abbreviation of organization, .org was intended for nonprofits. Over time, it have been used by schools, nonprofits, and for-profits. .net: abbreviation of network, .net was made for internet service providers and network technology companies. Over time, it was adopted for commercial use. .edu: abbreviation of education, .edu was made for American institutions of higher education. .gov: abbreviation of government, .gov was made for American federal governmental personnel and agencies. It is now used by governmental agencies, on both the state and federal level. .mil: abbreviation of military, .mil was made for the various American military branches and their service members. Registering a domain vs. hosting a website If you wish to register a domain, you may do so through Domain.com. We act as a domain registrar on your behalf and check with the Internet Corporation for Assigned Names and Numbers (ICANN) to see if your desired domain is available. If it is available, we will register the name with them. In order to facilitate this process, you will need to provide the following information: Your contact information: first name, last name, home address, phone number, and email address. Your payment information: credit card info, billing address Your desired domain name Your desired domain name extension Registration through Domain.com includes the following domain tools: URL Forwarding: Redirect traffic from one domain to another. Email Forwarding: Automatically forward emails to other valid email addresses. DNS Management: Retain total control over your DNS records. Transfer Lock: Protect your domain from unauthorized domain transfers Hosting a website differs from registering a domain in that hosting involves renting the space where the webpage will be hosted, while domain registration is the name or the location of that space. If you wish to host a website, you will first need to create one. This process may be done through a third party or on your own and generally involves: Selecting a website template Customizing the website with fonts, sounds, images, animation, text, and color Enhancing functionality by including tools and widgets such as picture galleries, music or video players, log in sheets, and maps Adding further pages Once a website is created, all the files and information needs to be stored somewhere, especially if you expect traffic to the site. A web host will carry all of your website’s content for potential internet visitors. Even though the site itself is digital, those files require storage on physical servers. Here at Domain.com, we offer web hosting services. We offer a variety of plans that are tailored for your need and expected traffic. Should I use Domain.com for foth domain registration and hosting? Websites and domains are very different things, but both are absolutely essential to your online success. In order for your online business to thrive, you will need both. You can use Domain.com to host your website and to register your domain. This benefits you for a variety of reasons: Keep it simple: While you can utilize separate services and employ different platforms to host your website or register your domain, it is much easier to bundle the services. In such cases, everything is consolidated, and changes can be made instantly all in one place, rather than jumping back and forth between platforms. Link domains and websites: When you use Domain.com for both services, we make the linking of the domain to a website a seamless and hassle-free process. Centralize expenses: Both of these services cost money. By registering and hosting through Domain.com you can keep track of your accounting and other information all in one place. Register a domain and then build a website for your business There are a variety of differences between a website and a domain, but both are vital components to creating a successful online presence. Your online success starts with a fantastic domain and an equally impressive website. Domain.com has the tools you need to continue building your business into a success. The post Website vs Domain: What’s the Difference appeared first on Domain.com | Blog.

What is a Domain Name Extension?

Prior to the early 1980’s, in order to visit a host on a network, the user would be required to type in an IP address, which is a numerical string of code consisting of digits and periods. Computers on this early network were able to communicate and locate one another using these numerical Internet Protocol (IP) Addresses. Since, at the time, there were not many computers on the internet, this system was manageable. With that said, it was still not easy nor efficient because you needed a way to keep track of every single IP address in the network. If you did not have the IP address, there was no way to visit or communicate with the desired website. An early internet user could not query a site, or go surfing the web as we do today, rather you were restricted to the sites that you already knew how to locate. Basically, it was equivalent to having a map of a foreign country, but that map only listed the directions to a handful of cities. This limited where you could go and made discovery outside of the context of the given directions impossible. Thankfully, computer scientists of the Internet Engineering Task Force gathered together and decided to simplify the system. These internet pioneers created what we now know as the website Domain Name System (DNS), a domain registration system that let complicated numerical IP addresses associate themselves with a specific domain name. So, instead of having to remember a difficult sequence of numbers, that looked similar to just about every other IP address, such as 75.839.021.73, a person would only have to remember a URL: Reddit.com. In conjunction with this new Domain Name System, the earliest forms of domain extensions, also known as Top-Level Domains (TLDs) were created in an attempt to categorize domain names into groups. You will recognize them as a websites final aspect, .com, .net, .org, etc. When first created, each extension served a specific purpose and indicated the function of the website. While that still is somewhat true, the system is no longer as rigid. These domain name extensions soon became an essential part of any domain name. Because of that, we will dive into what domain name extensions are, their purpose, and give you tips on picking an extension for your website. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   The original domain name extensions In January of 1985, the body of computer scientists responsible for this internet categorization, known as the Internet Assigned Numbers Authority (IANA), created the very first six top-level domains: .com, .net., .edu, .mil, .gov, and .org. Not long after, the very first two-character country code domain extensions were created such as .ca or .us. As a result, .int was also added and the list of the 7 top level domain names was set. .Com The com in dot-com is short for commercial. Dot-coms are by far the most used extension and were originally intended for domains registered to commercial organizations. In total, there were five dot-coms registered in 1985, and they were: Symbolics.com – March 15, 1985 BBN.com – April 24, 1985 Thnk.com – May 24, 1985 MCC.com – July 11, 1985 DEC.com – September 30, 1985 By 1987, there were 100 domains registered as dot-coms. This extension was first administered by the U.S. Department of Defense, who quickly subcontracted the safeguarding of the domain with SRI International. By the early 90’s, the National Science Foundation had taken over maintenance. They subcontracted Network Solutions (NSI) and authorized them to begin charging dot-com registrants an annual fee of $50, with $15 of that going to the U.S. Government and $35 going to NSI. Registrants were required to pay for two years, making the registration fee $100 total. By the mid-90s, although dot-com was created for commercial entities, there were no restrictions on who was able to register these extensions. With the popularization and mainstreaming of the internet, the dot-com domain became open to the public and soon grew to be the most popular top-level domain for networking, businesses, websites, and emails. .Edu The dot-edu domain extension was first created for educational institutions all over the world, but while American educational institutes adapted the .edu, non-U.S. educational institutions used a country-level domain instead. The first five .edu TLDs were registered on April 24 of 1985. They were: University of California Berkeley – Berkeley.edu Carnegie Mellon University – Cmu.edu Purdue University – Purdue.edu Rice University – Rice.edu University of California, Los Angeles – UCLA.edu In 1993, registration to a .edu was limited to four-year post-secondary educational institutions. This was made even stricter in 2001, restricting .edu registration to accredited American postsecondary educational institutions. .Net The dot-net domain extension is derived from the word network. Originally, it was meant for organizations that participated in networking technologies like infrastructure companies and internet service providers. In 1985, only one domain was registered to the dot-net extension, it was NORDUnet which looked like Nordu.net. This was created to connect Nordic educational networks with national research for the purpose of exchanging informative and explorative work within the network and worldwide. While dot-net was created for networking purposes, these restrictions were not enforced, and this extension overtime became a “general purpose namespace.” Today, it is still widely used in the advertising sector and by network operators with many seeing it as a viable substitute for dot-coms. .Gov The dot-gov name is derived from the word government, meaning that it is restricted for American governmental bodies. Since the internet began as a U.S. federal government-sponsored research network, they limited the .gov designation to only U.S. governmental federal agencies. Agencies beneath the cabinet level needed to use subdomains of the parent agency. Over time, dot-gov became standard protocol for any governmental departments, agencies, programs, federally recognized tribes, U.S. territories, cities, towns, counties, and parishes. If other countries want to use .gov or something similar, they must use a second-level domain. For example, the United Kingdom is registered as .gov.uk .Mil The dot-mil name is derived from the word military. Like with .gov, dot-mil is a domain name extension that is limited to the United States’ military branches. The DOD (department of defense) uses dot-gov as its homepage and then employs three second-level domains within the dot-mil extension for DOD, Pentagon, and defense. Other countries must use second-level domains as well. Canada, for example, uses norad.mil for the jointly operated North American Aerospace Defense Command. .Org The dot-org name is derived from the word organization and was first intended for non-profits. However, this constraint was not rigidly enforced and was eventually lifted. In July of 1985, the Mitre Corporation became the first group to register a dot-org with mitre.org. The domain was originally intended for non-profit entities, but this restriction was not enforced and has been removed. Presently, the domain is open and is regularly used by open-source projects, communities, for-profit entities, and schools. ICANN The seven top-level domains remained as the only options for extensions for nearly thirteen years. It was not until September of 1998 that the Internet Corporation of Assigned Names and Numbers was established in order to manage the assignment and categorization of website domain names. By 2000, ICANN announced to the world that it would offer seven newly available Top Level Domains: .name, .aero, .biz, .coop, .info, .museum, and .pro. In order to further delineate the difference between the top extensions, ICANN designated that each top-level domain has a different registry, which is managed by a group monitored by and answerable to ICANN. Extensions can be further separated by generic top-level domains, country code top-level domains, and infrastructure top-level domain. Generic top-level domains Generic top-level domains are the most commonly used extensions. Generic top-level domains are further divided into three categories, restricted, unrestricted and sponsored. Restricted – These top-level domains are restricted to credentialed professionals, business, or individuals. They include .biz, .name, and .pro. Unrestricted – Unrestricted top-level domains are able to be purchased by anyone and as the name implies carry no restrictions on who or what may register. The most popular unrestricted TLDs are .com, .net. org and .info. Sponsored – A specialized TLD, which has a sponsor that oversees the community represented by the extension. Such communities are generally based on professional, technical, ethnic, or geographical makeup. The most popular sponsored TLDs are .aero, .asia, .cat, .edu, .gov, .int, .jobs, .mil, .mobil, .museum, .tel, and .travel. Country code top-level domains These extensions are reserved for sovereign states, countries, or dependent territories. Such ccTLDs consist of two letters and will look like .ca (Canada), .uk (Great Britain), .fr (France). They have little relevance to most individuals attempting to select the proper extension for their business. Infrastructure top-level domain This domain was originally restricted to the Advanced Research Projects Agency (ARPA) and was used mainly for reasons of technical infrastructure. It was the original domain installed in the Domain Name System and was first meant to simply be a short-term domain. Over time the acronym changed to Address and Routing Parameter Area. Reasons to consider using a new domain extension Today there are hundreds of available generic extensions.  Because millions upon millions of websites are already up and running, it might be quite difficult to land a domain name extension that is applicable, relevant, and helpful to your business’ future success. There are a variety of reasons why it might be wise to use a newer generic domain extension. Obtainability – Odds are, there is a very good chance that your company’s name plus dot-com is already taken, especially if you want to use a general name such as deliciousbakedgoods.com. In order to land that dot-com, you might have to purposely misspell the company’s name, leave out letters, or make different alterations that do not necessarily help build your brand. New domain extensions give you the option to retain your company’s name and to use an extension that applies to the business. Writers can use dot-press, photographers can use dot-photography, and tech companies can use dot-tech. Price – dot-com domains, even in the unlikely event that they are available, can cost thousands, if not hundreds of thousands of dollars. That same name, or even better, more applicable names, without the dot-com, can cost significantly less. The cost of purchasing a slightly relevant dot-com may not be worth having a more relevant name that ends in a newer domain extension. Clever naming – New domain extensions allow companies to cleverly combine the name with the extension. For example, musical.ly, an American video social network app for video creation and live broadcasting, were able to utilize the extension in an applicable and easy to remember manner. Google’s algorithm – Google’s search engine algorithm does not punish websites for not using a generic top-level domain. They treat new gTLDs in a similar manner to original gTLDs. Beating the rush – Since new domain extensions are still a rather early concept and practice, there are still very popular names or ideas that are available that would never be for dot-coms. That said, the popularization of new domain extensions has led to an increased demand that is only expected to continue growing. Grabbing that perfect new gTLD can save you money and prevent other competitors from snagging it. The price of purchasing a domain name  off another owner is far more expensive than simply the cost of registering a new available domain name. Great for local businesses – If you have a local business and want to be associated with that location, you can help build your branding and local image by claiming a new extension. For example, biketours.la might be a perfect name for a bike rental company that is in Los Angeles. Choose the right domain extension for your business There are several things that must be considered when selecting the right domain name. A thorough understanding of domain name extensions can help make this process infinitely better. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   The post What is a Domain Name Extension? appeared first on Domain.com | Blog.

Establish Authority with a Professional Email Handle and Custom Domain

An email from jerryhotpants@yahoo.com lands in your inbox. It asks, “Who’s ready for a financial planning consultation?” Even if Jerry really does have the hottest pants in all the land, I’d hesitate before handing over my retirement savings. Something as simple an email address makes a big impact on how people perceive your business. Since a free email address promotes yahoo or gmail instead of your custom domain, customers aren’t likely to take your company seriously. If you haven’t invested in a professional email address, it looks like you don’t take your own company seriously either. Put a well-dressed foot forward with a professional email address paired with your domain name to establish trust and grow your business at the same time. Domain makes it easy to add G Suite for Business to your domain name. Make it easy for your customers to trust you Hotpants runs a real business, but who would know? When a professional email address is linked to a real website, customers can see that your company exists outside of the inbox. This leads to more trust that your email contains value, and a better chance of a clicked link that points back to your website. When customers head to your website in trust they shop with trust, which makes them more likely to purchase from you. If Hotpants sent me an email with a From Name such as ‘Jerry@retireearly.com’ instead, then I’d be interested. Not only do I recognize the website he’s connected with, the email handle also reminds me how his company proposes to help me. Make the connection to your website and brand stronger A Hotmail or Yahoo email handle does nothing to build a connection back to your brand in the eyes of a customer. When your email pops up in their inbox, the From Name helps you lead with your own brand name, not the name of a common internet company. With a professional email address, every email you send and every time your email appears on a business card, speaking credit, or flyer, your customers are seeing an advertisement for your brand. As your audience becomes accustomed to seeing your name, you stay top of mind. This means the next time they think of their problem, your products will come to mind as the solution before your competitors. Steer your emails away from the spam folder When your email address is full of letters and symbols your audience’s inbox becomes harder to reach. The inbox of your potential customer is designed to reject incoming emails that look suspicious or at least send them to the spam folder. That means emails sent without a professional email handle may not even be reaching your customers. Since email marketing is so powerful, getting your emails to the inbox and opened is an important priority. Customers that signed up to your email list have shown their interest in hearing from you, and may even need to hear from you if it concerns their recently purchased products. Using a professional email address will make sure your business is communicating loud and clear. Even the small details matter to your business Your email address may seem like a small, insignificant detail that matters little to your customers. Even these small details can make a big impression, however, as looking like a professional is about the total package, not just a single aspect of your online brand. Using a personal email account when talking to your customers makes them think that you’re holding back from your business, and them, as if you’re not going to be fully committed to helping solve their problem. Instead of letting your customer’s imagination run wild, it’s much simpler to add a G Suite for Business account to your marketing tool belt. For a few dollars a month you can legitimize your email address, and also better collaborate with your team on spreadsheets, documents, or presentations, all stored in the Google cloud. Talk to potential customers like a professional Even if jerryhotpants@yahoo.com is the smartest financial planner around, customers would need a lot of convincing before handing over their hard-earned savings. Instead of looking like a novice, lead with a professional email that establishes trust in your business and connects back to your website. Domain makes it easy to add G Suite for Business to your domain name. The post Establish Authority with a Professional Email Handle and Custom Domain appeared first on Domain.com | Blog.

How to Know if Your Great Idea is Ready to be a Business

This is going to be the greatest blog post you have ever read. Maybe. Confidence in your idea is important, but everyone has their doubts. You could start promoting your business right away, but it often helps to ask yourself a few questions before sharing your idea with the world. Run your idea through the questions below to make sure it’s ready. If it passes the test, get your idea online with a domain. Online success starts with a great domain. If you have a great idea, choose a domain and get your business online. Are you solving a problem that needs solving? Some ideas aim to solve a big problem in the world, like battling our current dependence on gas-driven cars by re-inventing the electric car, while others target much smaller problems, like keeping warm while reaching for the phone. Laugh if you want, but my father still wears his Snuggie. Often times the simpler the solution to a problem, the better. If you need customers to buy multiple products, all with complicated instructions, just to solve a simple problem, you have more product development ahead of you. It could be as simple as a backwards bathrobe or a car powered by the sun. Will you be able to make a profit (and maybe a living)? Every entrepreneur wants their idea to be a success, but they also want that success to happen to them. Without a profit there’s no chance to go full time and give your idea the focus it may need to scale. Even nonprofit organizations need to keep the lights on with a steady stream of donations. Carefully look at your margins before launching your idea to double check that your business can stay in the black. Is the price reasonable, and does it allow you to build a profit that you can reinvest into the business to help it grow? Compare competitors to make sure the price won’t scare customers away and work to keep your costs down along with that price. Can the idea grow into a scalable business? After you’ve started selling to an initial audience, where can your idea go from there? Checking to make sure your business can scale beyond your garage will make sure you’re not investing in a dead end with no growth potential. The easiest way to scale your business is to plan for it to run without you. Your business needs you now, but the sooner the reins pass to qualified staff, the sooner you can focus on expanding. If Steve Jobs didn’t start letting other software designers build his products, his vision would have never left the garage. Create a plan that lets you step away from the day to day and start thinking bigger about the future of your brand. Follow your instincts and take a gamble The internet is so valuable for small business owners and entrepreneurs because it allows them to test an idea without too big an investment. If you’re confident the world needs your idea, then put it online. A domain is a simple way to get started online to test the waters. Once you’ve purchased a domain, create a simple marketing strategy and closely monitor your traffic. Even a simple content marketing strategy and social media platforms can start to grow your idea without an investment in marketing dollars. If you’re struggling to find anyone interested in your product or services, you may need to reevaluate your initial idea. Let your audience see your confidence Confidence in your business is important, but it helps to make sure you’ve strengthened its weak spots before someone comes along looking to poke holes in it. Before you start promoting your business, even if you think it’s the greatest idea ever created, ask yourself a few questions to make sure it’s ready to be shared with the world. Online success starts with a great domain. If you have an idea, choose a domain and get your business online. The post How to Know if Your Great Idea is Ready to be a Business appeared first on Domain.com | Blog.

How to Use Subdomains to Make Your Website Work Harder

In an age where online book sales make opening a brick and mortar bookstore sound crazy, some entrepreneurs are still thriving. How? By drawing customers through their front door for more than one reason, such as a craft beer or wine bar, or a selection of premium coffee and espresso, on top of a great selection of titles. Giving customers two reasons for coming to their business means these entrepreneurs have doubled their chances at finding new customers. You can use subdomains to do the same for your business online, building two unique traffic funnels on the same website. Learn more about subdomains below to figure out how they can help both your website design and marketing strategy at the same time, growing your business twice as fast. Domain.com has the tools you need to continue building your business into a success. What is a subdomain? Subdomains allow you to create different websites alongside your primary website with each contributing traffic to your overall metrics. These websites could be anything from an ecommerce store, a blog, different landing pages for special new products or projects, and so much more. When you’re shopping online and land on a company’s website, the domain in the address bar, for example, brand.com, is the primary domain. Then, when you click the ‘Shop’ tab on their website, or head to their blog, you may likely end up on a subdomain, such as shop.brand.com, or blog.brand.com. Boost your website’s search engine rank The power of subdomains is two-fold: search engines recognize subdomains as a separate domain, and they allow you to create backlinks back to your primary domain. This means you your website’s search ranking will increase in two different ways, increasing traffic to your website. If your business is targeting two different keywords that relate to two different target audiences, your primary domain can start ranking for both by creating two subdomains, each one targeting a different customer base. Since both subdomains point back to your primary domain name, your website will start ranking higher in search results for both keywords, but the specific subdomains will help keep your focus on targeting traffic for one audience at a time. Expand your business’ brand and revenue streams Like the businesses creating two different revenue streams, one for books and another for wine, creating multiple platforms using subdomains lets you expand your business’ online revenue streams. If you have two different categories of products, you could create a different subdomain for each. This allows you to target two different audiences looking for different products, but establish yourself as an authority for both. If you’re running a landscaping business that also offers a property management service, one subdomain, could attract your customers looking to maintain their home while they’re away, while the other can focus on landscaping projects. Though there is some customer overlap, you can target these different customers more effectively if you separate them. Since each subdomain will be more sharply focused on each customer segment, each can become more effective at conversion. Subdomains vs subdirectories While subdomains can be an effective tool for your website design or marketing strategies, they’re not the only one available. Subdirectories work in nearly the same way, but have a different look, so while some SEO experts say subdomains lead to better search ranking, there is still much debate. The choice is ultimately up to you and your needs. For example, Domain.com is using a subdirectory for its small business marketing services page, using domain.com/full-service as the URL. If you wanted to keep your domain name front and center to focus on your brand, then your landscaping business could use the URL landscape.com/blog, instead of blog.landscape.com to tell customers about your latest news. Grow your business from two different angles Starting a new business brings risk, so why use only one angle to draw customers through your front door? Like those crazy entrepreneurs starting brick and mortar bookstores with a bar attached, you can use subdomains on your website to create two chances for drawing in new potential customers. With more customers coming to your business, you set yourself up to potentially start to doubling your revenue. Domain.com has the tools you need to continue building your business into a success. The post How to Use Subdomains to Make Your Website Work Harder appeared first on Domain.com | Blog.

A Glossary of Domain Terms

It’s hard to keep track of all the moving pieces and details of owning, registering, and maintaining a domain name. Since the right domain name is essential to getting your business online and spreading your brand around the world, we’ve created this Glossary of Domain Terms to kickstart your understanding of everything domain names. If you want to learn more about owning, registering and maintaining a domain name, check out our starter guide, Everything You Need to Know About Domain Names, and start finding a home for your business online. Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain.   A A Record – This setting is used to point a domain name to a specific IP address. C Country Code Top-Level Domain (ccTLD) – These are two-letter domain names that are associated with a specific country, such as .US for the United States or .CA for Canada. Cybersquatting – The process of registering a domain with the intent of preventing someone else from doing it, in the hopes to block them, steal traffic, or sell the domain to the other party at an inflated price. D Domain Name – The name of your website, which follows the ‘www.’ in the URL, and also what follows the @ symbol in an email address. For example, in ‘www.Domain.com’ the ‘Domain.com’ is the actual domain name. Domain Name System (DNS) – The system that translates the numbers of an IP address into an easy-to-read domain name. Domain Flipping – The process of buying a domain name and selling it quickly for a profit. Domain Privacy – A feature often provided by domain registrars that hides the domain name owner information from the search results of a WHOIS inquiry. E Extension – The last letters of a domain name, such as .COM, that indicates the registry the domain is associated with, and as in the case of ccTLDs, the country G Generic Top-Level Domain (gTLD) – The most common domain names, such as .COM, or .NET. Grace Period – The period after a domain name registration expires, but can still be renewed by the registrant, and before the domain is offered up for general sale. I Internet Protocol (IP) Address – The string of unique numbers used to label a specific computer or computer server, which can then be renamed into a domain name. International Corporation for Assigned Names and Numbers (ICANN) – The organization that coordinates the Internet’s naming system and regulates the domain industry. M Misspelled Domain Name – Purchasing different, even incorrect spellings, of a domain name ensures that the audience looking for your business or brand online find your website, even if they type in your domain name with a few errors. N New Top-Level Domain (nTLD) – TLD stands for “Top-Level Domain” and the “n” stands for “new.” A TLD is a string of characters that follow your domain name. For example, in the domain “myawesomedomain.com” the TLD, or domain extension, is .COM. nTLDs are newer to the market, and include extensions such as .club, .design, and .news. Nameserver – A web server that stands in as a resource directory, sometimes for another server. P Parking – The process of pointing a domain name to a page that is acting as a placeholder, used either as a space to advertise the sale of the domain or as a standby page before the owner starts using the domain name. Premium Domain – A high-value domain name that has been previously registered, often because they contain valuable SEO keywords. Premium domain names have a stronger branding potential, are often easy to remember, and attract more website traffic than standard domain names. R Redirect – If a domain name is no longer being used, but is still registered, an owner can push any incoming traffic to a new, connected domain name instead. Redemption Period – After a domain name registration expires, and after the grace period, when the previous owner can still renew the domain, but usually at a higher price. Registrant – The owner of a domain name, or corporation in control of the registration of the domain, either of which is listed on the domain name’s name record. Registrar – An accredited business or organization who sells domain registration services to the public. Registry – The overriding organization that maintains and controls top-level domains (TLDs), who most often work with a registrar to provide domains to the public, rather than directly. Renewal – The process of re-registering a domain name for another year without giving up ownership Reseller – An individual agent or affiliate of a specific registrar who sells domain name services. Reverse Domain Hijacking – The process of trying to obtain a legitimately owned domain by using false claims to contest ownership. S Search Engine Optimization (SEO) – The practice of tweaking and optimizing your website settings, or the content on a page to increase exposure to search engine robot crawls with the intent of appearing higher on the search engine results page. Second-Level Domain (2LD) – A domain name that is located below another domain name, for example, .com.us, with the .com being the second-level to the .US domain name. Subdomain – A separate address located under a domain name, such as store.brand.com. T Top-Level Domain (TLD) – The last segment of a domain name, or the part that comes after the dot. Examples are .com, .net, .org, and .club. Transfer – Moving a domain name from one registrar to another without giving up ownership. U Universal Resource Locator (URL) – This is the string of numbers and symbols located in the address bar at the top of your web browser, which includes all of the information your computer needs to find the right page, image, or document on a website. W WHOIS – A system that makes it possible to search the owner information of a registered domain name, as well as other details such as contact information.   Want to learn more? Our starter guide, Everything You Need to Know About Domain Names, helps you start finding a home for your business online. Quote: Domain.com has over 300 domain extensions to choose from to help set your website apart from the rest. It all starts with a great domain. The post A Glossary of Domain Terms appeared first on Domain.com | Blog.

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