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WP Engine Honored with Mosaic Award for Diversity and Inclusion

WP Engine -

WP Engine has been awarded a Mosaic Award for Diversity and Inclusion, an honor that recognizes businesses and individuals whose commitment to creating a more diverse and inclusive workplace is evident through their creative efforts and organization-wide initiatives.  Named as this year’s Mosiac Award Winner for Mid-Size Business, WP Engine joined fellow award winners Dell… The post WP Engine Honored with Mosaic Award for Diversity and Inclusion appeared first on WP Engine.

Generating Revenue & Profit from your Online Business through Growth Hacking

Reseller Club Blog -

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively.  If we talk about India specifically, then this particular market has shown a potential for growth in the e-commerce industry. However, it is only possible if we can bridge the gap between the total population and the internet population. Before moving on to understanding how can this gap be bridged, so we can generate more revenue and profit. Let us first have a look at the internet and technological penetration in the following 6 markets.   Country  Population(June 2019 est.) Internet Population Penetration  Domains  USA 329,093,110 292,892,868 89% 92,276,100 UK 66,959,016 63,356,621 95% 4,674,524 China 1,420,062,022 829,000,000 58% 24,713,345 Brazil 212,392,717 149,057,635 70% 4,018,544 Turkey 82,961,805 69,107,183 83% 2,404,957 India 1,368,737,513 560,000,000 41% 4,785,698 Since our focus is India, let us see some more useful stats from India. There are 22 languages spoken in India and over 780 dialects. In the past year, there has been a growth of 18% in terms of the internet population growth with a total of 41% internet penetration and studies suggest will continue to rise in 2019. Apart from this, there are approximately 5.3 million domains registered in the country. Based on this data, it is safe to say the average number of domains/resellers is 132.5  So as seen, the problem is that product sales have NOT grown fast enough, whereas the competition has. The question that arises, are we really working on leveraging our population to these untapped markets to accelerate growth? There is no definite answer to this but as seen everywhere, it always comes down to the ‘Survival of the Fittest’ and so the only survival tactic you can use is, Growth Hacking. Let us see what growth hacking is and how can we leverage it for increasing revenue and making a profit.  What is Growth Hacking? The term ‘Growth Hacking’ was coined by Sean Ellis, an entrepreneur in 2010. He says, ‘A Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.’   So, Growth Hacking is basically a concept developed for technology startups and is largely a component of the technology available to you. In fact, to grow, it focuses on lean marketing – growth first, budgets later. It includes, but is not restricted to Product Management, User Experience, Partnerships, SEO, Press Releases, Analytics, Behavioral Economics, Landing Page Optimization, Email Marketing and more. All of this leads to a better social & online presence & viral impact. Most importantly, it does not cost much! It’s been here for a while. Let’s take a look at examples: Hotmail inserted an email signature at the bottom that turned every email sent by one of its users into a pitch for new users – ‘PS: I Love You. Get Your FREE Email at Hotmail’ Airbnb, integrated with Craigslist – which allowed its hosts to use Craigslist as a sales platform  Groupon in the form of ‘Refer 3 Friends, And Get The Deal Free’ offer Why did these companies do this? Simply put, ‘Humble Beginnings’ – they did not have the money and neither did they have the experience! Growth Hacking for Designers, Developers & Web Hosts All businesses, of all shapes and sizes, have 4 important aims: Get more traffic  Get more users converted  Get existing users to buy more  Get (make) more revenue & profits! Growth Hacking is all about moving users from one step to the next, and everything that comes in between! Let us see in detail how you can get more traffic and fulfill our remaining three aims: Strategic Partnerships:  Look at tie-ups with relevant schools and colleges, other educational or general institutions like medical associations or partnerships with government bodies. Try popular local websites that could pass on web infrastructure requirement enquiries to you. Apart from this, you can even try to get celebrities or popular websites to endorse you to get more traffic. Examples: .CLUB got Virat Kohli to endorse them or consider the free advertising. Spotify gets on Facebook when it shows you the songs your friends listen to. Targeted SEO & Email:  Focus on niche keywords that target a specific need or specific segment or generic keywords with lesser competition, thereby getting better rankings and results. You can also focus on discussion topics like support, and ensure that you have good content around it get more traffic. Example: Resellers are today targeting Spanish keywords around ‘cheap websites’ and pitching a ‘website development outsourcing’ model to deliver a cost-effective way for Spanish SMBs to get their website built. Referrals:  Incentivize your current base to get more users – refer 3 friends and get a month off on your hosting package or create an illusion of exclusivity by only providing offers or even newer products through referrals. The focus should be on affiliate programs where the model is CPA (Cost Per Acquisition) based to get more traffic. Example: So many of you have been relying on word-of-mouth marketing, while some others have started incentivizing customers to do that. Analytics: Understand where your traffic is coming from, as well as, understand the quality of your traffic and bounce rates to get more traffic. Example: Apart from Google Analytics, there are a bunch of other great options out there like Statcounter, Mouseflow, etc. Explore those! Landing Page Optimization: Make sure that if you’re targeting keywords through SEO and SEM, the landing pages include extremely relevant content. Try to ensure that there is a clear path of action chalked out on the page for the visitor. Keep minimal noise on the page and make sure your User experience is top-notch to get more users converted. Example: Unbounce is a great and simple tool for A/B testing and how A/B testing proved that adding a third step hindered registrations. Onboarding: Provide step-by-step guides on what your users need to do, maintain great documentation with FAQs for users to refer to. Also, make sure that the user is welcomed by top management (via automated emails). You can even use live chat tools for visitors to get the fastest possible answers. Examples: Tools like walk.me deliver happiness to your users. Dropbox simply plays a video and ensures a sign-up. Cross-Selling: Take a list of your domains and run them through other TLDs where the same string is available. Apart from this, you can create tools to automatically cross-sell the right TLD to the right user or look at providing alternative portfolio management solutions if the value exists. This will get existing users to buy more. Email Campaigns: Build an email campaign around improving renewal rates – showing the importance of maintaining ownership, comparing it to real estate, etc.  You can even continue providing offers for value-added products and ensuring that users are picking up more. Another way is to run package deals where greater discounts are given on bundles or more purchases so that this gets existing users to buy more.  So in the end, the core idea is to make more revenue & profit from your online business with the right set of tools and techniques. However, the most important thing is to tap into the potential of untapped markets so that there is more meaningful growth in terms of monetary gains, as well as,  knowledge transfer, eventually paving the way for a more evolved audience.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Generating Revenue & Profit from your Online Business through Growth Hacking appeared first on ResellerClub Blog.

Blaze Relies on Rackspace’s ObjectRocket for MongoDB Expertise

The Rackspace Blog & Newsroom -

Braze has an enviable problem: managing its exponential growth. The company develops customer engagement software that businesses use to manage their customer-facing messaging across multiple channels. Braze’s customers can optimize their marketing and engagement by using push notifications, email, mobile, SMS and web-based campaigns. Braze elevates customer experience and engagement for dozens of well-known brands, […] The post Blaze Relies on Rackspace’s ObjectRocket for MongoDB Expertise appeared first on The Official Rackspace Blog.

How to Find Your Side Hustle

HostGator Blog -

The post How to Find Your Side Hustle appeared first on HostGator Blog. Did you know that over 44 million Americans already have a side hustle, according to CNN Money? Something that’s also worth mentioning? 36% of those side hustles are bringing in at least $500 extra dollars a month. Owning and operating your own independent business, apart from your full-time job, is a great way to hone your skills, make some extra cash, and build a business that could end up replacing your full-time income. 5 Steps to Finding Your Side Hustle With a multitude of side hustle opportunities out there, how do you decide which one is perfect for you? Here is a checklist to help you get started. 1. Find your why You’ve heard the idea of “finding your why” from thought leaders like Tony Robbins and Simon Sinek. If not, the basic idea is once you know why you are doing something, it’s possible to accomplish your goals. Here is a relatable example. It’s January 1st and you are going to get in shape this year. After all, that’s what people resolve to do, right? You go to the gym every day until January 12th. Then, your interest and motivation start to stagger, until you find you haven’t been to the gym in weeks, and finally, you don’t really care. If this is you, you’re not alone. Only 8% of people actually accomplish their New Year’s Resolutions, according to research by the University of Scranton. The reason? It’s safe to say it’s because these goal setters don’t have a defined why, or an underlying motivating reason to keep going when the going gets tough. Starting a side hustle may be one of your greatest desires, but to be successful, it’s important to determine your ultimate why. Is it because you want to pay off consumer debt that is eating at you every day? Do you want to transition from your full-time job to doing what you really love? Do you want extra cash for luxury vacations instead of staying in yucky hostels? Dig deep to determine whatever deeply motivates you, write it on a big poster board, and mount it on your wall. When things get hard, look at your poster and you will remember exactly why you made this goal of starting a side business in the first place. 2. Find your element Now that you know why you want to start a side hustle, it’s time to find some feasible options of what you might do. There are several options for a side business, but not all of them are for you. Some side hustles may bring in more money, but if you have zero interest, then it’s not a good fit. Similarly, you may be interested in a certain type of business, but if you lack talent, it also might not be a smart way to spend your extra time in a day. In the book Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life by Ken Robbins, he talks about the magic space that is your element. In short, your element is the place where your passions and your talents meet. To find the perfect side hustle, you need to find your element. Do this by brainstorming all of your talents and all of your passions. When you find a job that caters to both your talents and your passions, you’ve found your element. For example, you may love jewelry, but if you don’t have an artistic eye, an Etsy custom jewelry shop is not your element. However, let’s say you could spend all day writing, you know a ton about content marketing and everyone tells you how much they enjoy your articles. There you have it. Freelance writing or blogging might be your element, and a good starting point for finding your perfect side hustle. 3. Evaluate how much time you have Another factor in finding the right side hustle is to get a realistic hold on how much extra time you actually have. Everyone has 24 hours a day, but not everyone has the same responsibilities and priorities. How much time you have will provide valuable insight into what type of business you can start.  The best way to find out how much time you have is to spend a week or two tracking your schedule. Here are some questions to consider when tracking your schedule: When do you wake up?Could you wake up earlier?How much time in the morning do you need to dedicate to your physical health, mental health, and family? Do you have any down time during the day?How are you currently spending that time?What time do you get off work?How long does it take you to get home?When do you settle down for the evening and start engaging in “me time?”How do you spend your “me time?”Are you spending any time on activities that don’t bring you joy or invigorate you (hello…Netflix browsing)?What time do you go to bed?Could you push bed time one hour later? Once you know how much time you have, it will be easier to pick a side hustle that works within your schedule. 4. Do your research up front The last thing you want to do is pick a side hustle, register your business, get started and then find out months down the road there is a better option for you. Before getting started, take the time to learn about every side hustle option that is available. Start out by reading blogs about different types of side hustles and using Google for additional research. There are also several side hustle resources that will provide insight into what side hustles are out there. Here are 3 favorites to help you get started: Side Hustle School – Side Hustle School provides daily podcast, in-person workshops, and a book to help you develop a successful side hustle. Side Hustle Nation – Side Hustle Nation is a podcast and blog filled with advice on hustle business ideas, how to get started, and how to build your business.  Ryan Robinson – Ryan Robinson is the king of side hustle advice. He offers excellent guidance, resources, and tips.  Once you have a good idea of what side hustle businesses are out there, you’ll be able to make the right choice from the get-go. 5. Research income potential This step brings the process full circle. In other words, it brings you back to your why. If your ultimate why is to pay off $2000 of credit card debt, you can opt for a side hustle that is more enjoyable but pays less (e.g. dog walking, rideshare driving, etc.). If your ultimate why is to replace your full-time income, then you need a side hustle that brings in more money (e.g. affiliate marketing, freelance design, blogging, etc.) The resources listed above will not only help you understand what side hustle options are available, but also how much you can make with each side hustle, and how you can maximize your earning potential with strategy. Finding Your Side Hustle When starting a side hustle, remember the most important piece of advice: to get customers, you need to tap into the online search world by putting up a solid website.  Check out Gator Builder, our intuitive website builder, to get started. Find the post on the HostGator Blog

Our Top 5 Picks for Free Resources of Design Elements

Reseller Club Blog -

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals, requests that fall under the “more frequent and less time consuming” category can be managed easily. Be it a large enterprise or a young startup, designers are often bombarded with requests for getting artwork ready for blog banners, email banners, social media banners, ad banners, etc. The simplicity of these designs, unfortunately, cannot make up for the amount of time and effort that the designer has to invest simply due to the quantum of such requests. Luckily for us, we live in a “ready-to-use” world which gives us easy access to readymade design elements. In this article, we are going to talk about our favourite top 5 sources of free design elements. 1. Freepik Freepik has to top this list because of how extensive its offerings are. This website is a source of free as well as paid vectors, photos, PSDs, and icons. Right from having a host of background designs available for use to having editable infographic layouts and elements, this website is a treasure chest of all things design, meant for those who wish to get more done in less amount of time. 2. Flaticon Flaticon provides thousands of free icons in SVG, EPS, PSD and PNG format. These icons are segregated into categories on the basis of what they mean and what they denote. From monochrome icons to coloured ones, this website has endless options, both in the outline format as well as the ones that have a solid fill, to choose from. There is also the option of customizing these icons in terms of changing the colour by signing up for free. 3. The Noun Project This website hosts the most diverse collection of monochromatic icons. These are available for download for free, in PNG and SVG formats. This website aggregates and systematically classifies icons that are created and uploaded by graphic designers from all around the world. 4. unDraw unDraw is truly a boon for designers who wish to make their landing pages, app interface, brochures, etc. look sleek and classy, but also have them ready in no time, using minimal efforts. This website houses open-source illustrations that can be used for free, without attribution. Users can browse for illustrations from the categories that are available, and can also customize them on the fly in terms of changing it to a colour of choice. These illustrations can be scaled infinitely and can be easily embedded into the user’s HTML directly. 5. Humaaans This one’s interesting – it is a library of illustrations that can be mixed and matched to create multiple versions using the same design elements. For example, users can create human figures – right from selecting their posture to changing their body parts, clothes, hairdos, etc. The scope is endless when it comes to the application of these illustrations – these illustrations can be used for creating website pages, social media posts, email copies, presentation decks, and also explainer videos. We all know how convenient it is to have tools available at our disposal that not only reduce our time and effort spent on building something, but also deliver sophisticated results. Thus, options like the ones mentioned above help small businesses with small teams to create designs that are at par with the ones created by their well-established counterparts. To sum it up, these were our top picks from the many sources of free design elements. Let us know in the comments section below which ones do you frequently use, and whether you would want us to cover more of these topics. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Our Top 5 Picks for Free Resources of Design Elements appeared first on ResellerClub Blog.

The Top 10 SEO Audit Tools Your Business Should Be Using

Pickaweb Blog -

One of the most powerful strategies of digital marketing can be seen with Search Engine Optimization. Otherwise known as SEO, this method is an organic form of attracting clients through a website’s online content and structure. On the other hand, SEO audit tools serve as a guideline for users such as business owners looking to The post The Top 10 SEO Audit Tools Your Business Should Be Using appeared first on Pickaweb.

What’s New in Genesis 3.1

WP Engine -

The latest version of Genesis, the world’s most popular theme framework for WordPress, was released today with improvements to One-Click Theme Setup, new exposure to the WordPress API, and fresh opportunities for customization. Genesis 3.1 is full of features that have been requested directly by members of the Genesis community. For an in-depth overview of… The post What’s New in Genesis 3.1 appeared first on WP Engine.

Looking for Your Start in Tech Sales?

WP Engine -

If you’ve ever tried to break into the world of tech sales, you probably noticed that one of the first things you needed was tech sales experience. How’s that for a catch 22? Unfortunately, this “chicken-or-egg” scenario has been the norm for a long time, and unless you know someone who’s willing to take a… The post Looking for Your Start in Tech Sales? appeared first on WP Engine.

On-Site vs. Off-Site SEO: What’s the Difference?

HostGator Blog -

The post On-Site vs. Off-Site SEO: What’s the Difference? appeared first on HostGator Blog. Search engine optimization (SEO) comes in many shapes and sizes. It’s not limited to one technique or a single tool. If you’re just getting started with SEO, you will want to know the difference between on-site and off-site SEO. Each type offers benefits to help your business acquire more website visitors. While some strategies take a few hours to execute, other tactics will involve extra time to plan. Take this opportunity to attract people to your site. Learn the difference below. On-Site SEO Strategies On-site SEO focuses on optimizing individual pages to earn organic search traffic. By implementing these techniques, it’s easier for search engines to categorize your content.   1. Keyword Research All businesses desire more website traffic. To gain those visitors, it starts with understanding keyword research. Consumers enter keywords in search engines to find specific information. They search for everything from holiday gift ideas to cute puppy videos. Knowing your potential customers’ search intent will help you craft content with targeted keywords. That way, you receive qualified visitors, not just every curious person online. Keyword Planner and Moz’s Keyword Explorer are effective platforms for conducting keyword research and keeping track of trends. Garnering this insight gives you an edge over your competition. Stay away from broad terms. For example, if you sell women’s clothing, stick to distinct, longer-tail keywords that describe your products. Aim for “high-end winter plaid skirts,” rather than “women’s skirts.”   2. Internal Linking When an individual lands on a web page, it’s quite likely that she will want to learn more about the specific information mentioned. Internal linking gives you the chance to act as a tour guide, sending the visitor to another appropriate page. Linking boosts your SEO performance. Serial entrepreneur Neil Patel outlines the advantages: “One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in.” Internal linking helps search engines crawl your site. So, direct visitors to another relevant page on your site.    3. Page Speed A few years back, search engines announced that a site’s page speed would impact its ranking. This guideline still influences SEO today. As a result, you should monitor your pages’ load time. According to Google, it takes on average 22 seconds for a mobile landing page to load.  However, “53% of mobile site visitors leave a page that takes longer than three seconds to load.” Their free PageSpeed Insights tool analyzes the content of your web page and generates suggestions to make your page faster. It’s user-friendly and only takes a few seconds to receive your speed score. Large image files can negatively impact page speeds. You can solve this problem by using a tool like TinyPNG to reduce the file size and following image SEO best practices. Consider the number of widgets connected to your site, too. Excessive social buttons, comment areas, and pop-up ads can slow down page speed.   Off-Site SEO Strategies Off-site SEO is the process of improving your search rankings through referral traffic. These techniques include driving brand awareness and creating remarkable content.   1. Public Relations The perception of your business informs customers’ decisions. Public relations coupled with SEO serves the purpose of increasing your inbound links and brand recognition. Earning coverage in online publications and news outlets starts with developing an enticing story around your business. Jeremy Knauff, founder of Spartan Media, explains: “[Public relations] focuses on getting real humans who work at legitimate, authoritative publications genuinely interested in and talking about your story. It’s about truly adding value, which in turn tends to generate inbound links, as opposed to simply producing garbage links on websites that no one visits.” To catch an eye of a journalist, you’ll want to highlight a newsworthy activity. Maybe you’re partnering with a charity to donate funds, or you’re releasing groundbreaking research that supports your brand. You can generate buzz by writing a press release and initiating a social media campaign with a unique hashtag.   2. Guest Blogging Content writing is another way to obtain backlinks for your website. Through guest blogging, you can become a thought leader in your industry as well as maximize your SEO potential. Guest blogging involves crafting content for non-competitive sites with similar audiences. You’ll gain powerful relationships and site traffic. When guest blogging, it’s key for you to follow the rules described by the specific website. Below is an example from Mention, a social media monitoring tool. You’ll also want to choose a topic that will resonate with readers. If possible, tell a narrative about a recent experience, spotlight a customer story with humor, or even grab people’s attention with stunning statistics. Guest blogging is a perfect time to add your expertise to a larger conversation. You should aim to satisfy the publication and its readers.   3. Influencer Outreach You’re only as good as the community around you. To upgrade your circle and earn inbound links, influencer outreach offers a step in the right direction. Influencers are individuals who shape consumer buying habits. They can persuade people to visit websites, try products, and join social communities. For businesses, this engagement transforms into a huge benefit. Michael Quoc, founder and CEO of Dealspotr, gives his insight: “When your business engages with a new social audience, it unlocks the potential for more followers and engagement. This can lead to more site traffic, backlinks, and other factors that improve SEO.” Do your research when selecting influencers. It’s important that their values match your brand and their audience possess some interest in your products. Influencer partnerships will build your brand reputation faster. Plus, it gives bloggers another reason to link back to your website.   Focus on SEO Knowing when and how to apply on-site and off-site SEO strategies matters. Each type holds a different solution for your website to attract more visitors. Find the post on the HostGator Blog

What Should You Know about Starting a Blog?

The Domain.com Blog -

Are you thinking about starting a blog? According to Statista, there are around 31.2 MILLION bloggers in the USA alone. So if you’re ready to start blogging, you’re in good company. If you’re curious as to how to start blogging then stick around as that’s the focus of this post. We’ll be discussing: Starting your blog with the right tools.Planning for your blog’s long-term success. And the best practices to help you get there. How do you start a blog? Before we jump into how to start a blog, let’s make sure we’re all on the same page about what a blog is. Blogs have been around since the dawn of time about 1994. Here’s how Merriam-Webster defines a blog. Merriam-Webster’s definition of the word “Blog.” If you’re like most of the people who reach out to us when starting a blog, you’re probably wondering, “What’s the difference between a website and a blog, and which one do I need?” Here’s our answer: All blogs are websites, but not all websites are blogs. You definitely need a blog, but not necessarily a website. If your plan is to primarily share written content with the internet-at-large, then a blog will suffice. If your blog is meant to support a product, e-commerce store, or even a nonprofit, you’ll need a website and your blog should be part of that larger website. (Otherwise, where are people supposed to purchase your products or learn more about your cause and donate?) Starting a blog: The tools you need. What things do you need to get a blog off the ground ASAP? Depending on who you ask, you may end up with a laundry list of suggestions. We don’t want to overwhelm any aspiring bloggers, so here are the essentials you need: A domain nameIf you hope to make money from your blog, sell your products, or grow a cult following, your blog needs to be memorable. One way to do this is with a brandable domain name. What’s easier to remember: yourname.someotherwebsitesnamehere.com or yourname.com? You have a plethora of domain extensions available to you, like .com, .blog, .co, .design, and more, which will only serve to strengthen your domain name’s memorability.   Pro-tip: Your domain name should pass the “radio test.” If someone were only to hear your domain name, and not see it, would they be able to spell it and find your blog? Ix-nay the dashes and creative spellings. Website, or blog hosting.Your blog has to live somewhere. Your host is where all the files and data for your blog reside, and hosting makes it possible for people to view and interact with what’s on your site.A content management system, or CMS.A what? What’s that?Content management systems give you the power to manage your digital content. They’re what gives you the ability and control to format and publish your posts, videos, images, etc. Ever heard of WordPress? It’s a free and open-source content management system, and the most popular blogging service to boot! Check out our site, where you can get the perfect domain name and WordPress hosting (and lots of free, mobile-friendly themes) for your blog. Those are the three things you must have when starting a blog: A memorable name, hosting, and a content management system. Now that you know what you need to get a blog started, we should discuss what it takes to take your blog from meh to marvelous. If your blog isn’t good people won’t visit it, and it won’t be worth your time or theirs. Tip and tricks to plan for a successful blog. It’s tempting to say, “I’ll feel it out and see what my blog needs,” or “I’ll create a plan next week (or the one after that …)” but if you don’t take the time to plan for your blog’s success, you’re doing yourself a disservice.  No one wants to visit a terrible blog, much less website. If you aren’t going to put the time and effort into creating a good blog, why should people spend their time visiting it? So, let’s talk about what you should consider and plan for to create a good blog. Best practices and questions to ask when starting a blog. How much time can I devote to my blog?There’s no sense in biting off more than you can chew. Go into creating your blog with a solid understanding of how much time you can devote to it. If you can only devote a few hours each week, an everyday posting schedule will leave you with too much work to complete in the allotted time. What am I passionate about? And how can that fuel my blog?If you don’t care for the topic you’re writing about, it’ll show. If you have a passion, share it! One big caveat: Your passion should be something others have an interest in, too. Unfortunately, there aren’t many people interested in the finer aspects of clown décor so don’t make that the focus of your blog. If there’s no audience for the subject matter then your blog will be poorly trafficked and a poorly trafficked blog is hard to monetize (if that’s your end goal.)What does my voice sound like?We know, we know, no one will actually be able to hear your blog. But that’s not what we mean anyway. Your writing has a voice: Your word choice, sentence structure or syntax, and punctuation will all inform how people read your posts. We’ve got nothing against the passive voice, but it doesn’t really belong in a blog post. Use it in moderation. Instead, write using the active voice. Active voice grabs your readers’ attentions and helps them stay focused on your writing. How technical am I?Blogs live in a digital world. While you don’t need a ton of technical knowledge to start a blog, a little does help. If you run into any snafus, you’ll need to know how to address them, or know where to go for help. Many content management systems have tutorials or knowledgebases where you can find your answers. If your CMS doesn’t, you may need to rely on your own technical abilities.  How will I provide value to my readers?When was the last time you willingly spent time on something you considered a waste? Can’t think of a time when that happened? Yeah, we’re having some difficulty with that, too. People don’t spend their time on things they consider to be wastes, and if your blog doesn’t provide value in some way, you can bet they won’t find it worth their time to read and peruse. Can you help someone solve a problem? Provide encouragement or respite for them? The value your posts provide will vary based on your goals and subject matter, but always keep value in mind when working on materials for your blog. How are people going to find my blog? “If you build it, [they] will come.” That strategy was great … for Kevin Costner circa 1989. But now? Not so much. There are a lot of blogs out there all clamoring for peoples’ online attention. You should think about how you’re going to get your blog in front of your desired audience’s face. Have you heard of SEO? SEO, or Search Engine Optimization, is the practice of positively influencing your search engine result rankings, thereby increasing the quantity and quality of your website traffic. Here’s an article we wrote about SEO that explains how it can help get your blog in front of the right audience.How will I measure the success of my blog?Here at Domain.com, we frequently ask ourselves, “What will success look like?” before venturing into new projects. We recommend asking yourself the same question I regards to your blog. Keeping in mind that success may look different from one blog to another, and that it largely depends on your specific goals. You may want to consider using things like bounce rates, purchase volume, or user engagement as Key Performance Indicators, or KPIs, of success for your blog. Get your blog up and running with Domain.com Becoming a blogger doesn’t have to be a daunting task. When in doubt, start at the beginning. To get your blog off the ground you’ll need a great domain name, hosting, and a content management system. From there, make sure you know what your goals are and who your audience is. Write with them in mind, and turn your blog into a valuable resource they’ll want to visit time and time again. Our last tip? Once your blog is thriving, consider monetizing it to make a little extra income — if you’re already putting the time and effort into it, you should get something in return. If you have an active blog share it with us in the comments below and let us know what has and hasn’t worked for you! The post What Should You Know about Starting a Blog? appeared first on Domain.com | Blog.

The Power of Customer Testimonials: 9 Reasons to Use Social Proof on Your Website

DreamHost Blog -

What was the last thing you bought? Whether it was the latest-and-greatest tech toy, a must-have beauty product, or a mouthwatering burger at a new restaurant, you probably bought it because you got a great recommendation from a friend — or you meticulously scoured internet reviews for the scoop on a particular product or service. When it comes to purchasing decisions, consumers religiously follow word-of-mouth recs — virtual or IRL — from peers and unbiased others. Product reviews are 12  times more trusted than product description or copy coming directly from brands, and a near 70% of online consumers check reviews before buying. Other data reveals that 82% of Americans seek recommendations from friends and family before making a purchase. What’s more, 88% of consumers trust user reviews as much as personal recommendations. These numbers represent a profound insight for small businesses and entrepreneurs. When it comes to handing over their hard-earned $$$, consumers are more likely swayed by endorsements from trusted peers and unbiased others during the decision-making process, not the companies peddling the products. Word of mouth matters. Shared Hosting That Powers Your PurposeWe make sure your website is fast, secure, and always up so your visitors trust you. Plans start at $2.59/mo.Choose Your Plan What Is Social Proof? Social proof = sway. Essentially, it’s a fancy term for the truism that people follow the crowd. Social proof manifests itself in different ways, but companies who want to boost their bottom line will employ elements of social proof on their website to build trust with customers, increase your conversion rate, and establish a powerful brand image. So what does social proof look like online? Examples of social proof include: Instagram post likes customer testimonials online rating systems influencer and celebrity endorsements proudly-displayed certification or credentials badges social media shares large social media followings media mentions user or subscriber counts awards client icons The most successful companies utilize one (or more) of these tools on their sites. Long story short: there’s immense power in social proof. And more often than not, the presence or absence of social proof on your e-commerce site will be the make-it-or-break-it factor in your business earning five-star online reviews, loyal customers, and abundant sales. Not convinced yet? Let’s explore nine reasons why your website needs social proof. Plus, we’ll share some of the IRL websites of businesses who are nailing social proof. Related: 10 Easy Social Media Tips for Your Hard-Working Small Business 9 Reasons to Use Social Proof on Your Website 1. Social Proof Creates — and Sustains — Customer Trust It’s great that your product can do XYZ and has a list of gold-star features. But unless you’ve got an army of brand ambassadors, potential customers aren’t going to buy it — literally or figuratively. Employing social proof assures prospective customers that your sales pitch echoes the actual experience of people who have done business with you and isn’t just a marketing tactic. Consumers need multiple unbiased opinions that your product or service is going to do what you say it will. Social proof elements help shoppers trust that your business is legitimate, persuading them that there are real fans of your product or service. Validation through social proof adds credibility and authenticity to your business. Skin and hair care brand Teadora establishes trust with potential customers by displaying media mentions and certifications. 2. Social Proof Utilizes the Influencing Power of Your Customers Your customers aren’t merely sales numbers; they’re powerful tools of persuasion that can help you grow your business. Social proof allows you to utilize an authentic marketing strategy that can effectively sway customers disillusioned by modern clickbait, sponsored ads, and false claims. Whether you’re sharing five-star ratings, video testimonials, or a list of your high-profile clients, social proof allows you to take advantage of the substantial selling power of your customers. E-commerce fulfillment provider ShipBob knows that their customers’ positive experiences can help persuade others to use their services, so they prominently display them near a call-to-action button. 3. Social Proof Shows Customers You Care Social proof isn’t just about proving to consumers that they should get on your business bandwagon (because #FOMO). It’s also about demonstrating that you care about the customer experience and that you value the opinions of your customers enough to share them with others. What’s more — when you display badges, certifications, and awards, you show that you care about safety, quality, knowledge, and growth. It makes it apparent that your company fosters engagement, sustainability, and customer loyalty. Writer Elna Cain of Innovative Ink uses customer testimonials not only to promote her business and gain customer confidence but also to show the strong relationships she has with customers, and that she cares about them and their needs. 4. Social Proof Distinguishes Your Business From Competitors It’s likely that the competition in your industry is fierce. You need to set yourself apart to build a business with staying power and a bottomless bottom line. By using elements of social proof on your website, you separate yourself from other marketers and show consumers what makes your brand different. Why should they choose you over another brand? Let your customers do the talking. Allbirds shoe company displays a clear testimonial on their site, a press review that distinguishes the brand from their competition. 5. Social Proof Identifies Your Target Customers Just like shoppers are looking for something specific, so is your business. Finding your target audience assures that you make more high-quality sales, establish long-lasting customer relationships, and grow a sustainable business. Use social proof to help consumers know who your ideal customer is, and how your product or service will benefit them specifically. As they identify with relatable qualities, they’ll more effectively envision themselves as satisfied using your product, and you’ll enjoy higher conversion rates. This benefit of social proof also validates current and past customers, helping followers connect more strongly with your business as they line up with target audiences. Plus, by appealing to your target customers through social proof, you’ll demonstrate you’re in-tune with your market, proving you understand them and their needs. Curology creatively gives a small snapshot of the type of customers who do — and can — use their products, using real-world examples to help potential customers identify themselves with the brand’s target. Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up 6. Social Proof Highlights Selling Points Losing things, forgetting an appointment, smelling bad — there are a lot of things that trouble people. For every pain point, there’s a business looking to alleviate that consumer concern. What about your product or service meets a glaring customer need? Social proof on your website allows you to highlight the key selling points and features of your product and identify how it can relieve consumers’ most troubling problems. Without boring or exhausting them with repetitive, overly-confident, and schmoozy digital marketing, keep things fresh by illustrating the many attractive features of your product or service through customer proof. You’ll help customers make a decision and give your business dimension. Owlet appeals to overly-exhausted parents by featuring a third-party review assuring that their product will meet a desperate need: a full night’s sleep. 7. Social Proof Follows Consumer Purchasing Patterns Let’s turn that old parental adage on its head: “If all your friends were buying the latest gadget, would you do it too?” Well, science says yes, it’s likely. When deciding where to divvy their dollars, consumers aren’t taking your word for it — they need social validation from their peers (including virtual ones) to confidently make purchases. Reviews rule in the e-commerce biz. Social proof aligns with how consumers shop, meaning your efforts to outfit your site with social evidence and customer proof have the potential to yield a massive ROI. Because consumers adapt their purchasing patterns to follow the trends and behaviors of the crowds, your business needs to utilize the enormous marketing power of previous buyers to influence those on-the-fence shoppers, effectively converting consumers into customers. Related: How Your Online Business Can Nail Customer Service Soliciting feedback, highlighting glowing reviews, showcasing testimonials, sharing the feedback of happy customers — these and other tactics appeal to the proven ways that audiences buy. Think like your customers: if loads of satisfied customers put forth the effort to leave a review of your product, it must be good. And let’s face it  — these days, customers aren’t buying anything without even glancing at some of those reviews. By employing social proof, you’re working with the psychology of sales and proving your business’ virtual street-smarts. In a unique, engaging way, Postmark showcases customer satisfaction by using an impactful rating element on their site, proving they know the power of reviews in customer buying patterns. 8. Social Proof Builds Your Brand Image It’s good to have a successful, growing business. But you want more; namely, a strong, positive brand image. Social proof can elevate your influence by spreading that all-important virtual word-of-mouth and increasing your visibility. Be a well-respected, well-known, and high-sales leader in your field by establishing your business as an authority through social validation. Slack helps brand visibility by showcasing its high-profile users and success stories. With the virtual name-drop of other prominent brands, they elevate themselves to a highly-influential and well-respected brand image. 9. Social Proof Creates User-Generated Content Every website owner knows content is king. As a business owner, you need content to incentivize consumers to come to you and care about your brand and offerings. With social proof, your customers supply valuable content that you can promote on your site to grow traffic and increase engagement. Doing the work to solicit reviews, customer stories, and press coverage provides you with useful content that can fill company blog posts, draw eyes, and give you fodder for your sales funnels. Customer testimonial videos provide great shareable content for Amazon Services. Your Mission: Increase Conversions with Positive Reviews  We love our customers — and they’ve got some nice things to say about us! We proudly display our reviews so that potential Dreamhost users can read the IRL experiences of those who use our services. Now that you’re convinced of the importance of social proof, you’re going to need a website to display those five-star reviews proudly. We’d recommend starting with DreamHost’s Shared Hosting — the easiest way to get everything you need to thrive on the web. And with plans starting at just $2.59 per month, building social proof for your brand won’t break the bank. Need a second (or third) opinion? Read what our customers have to say. The post The Power of Customer Testimonials: 9 Reasons to Use Social Proof on Your Website appeared first on Website Guides, Tips and Knowledge.

Early, Real-World Results from WP Engine’s New Google Compute-Optimized Infrastructure

WP Engine -

On the heels of last week’s announcement that WP Engine became the first WordPress Digital Experience Platform (DXP) to offer Google’s latest Compute-Optimized Virtual Machines (VM) (C2), we wanted to showcase some early, real-world results from customer sites that are already seeing massive performance improvements after migrating to this new infrastructure. As a refresher, Google’s… The post Early, Real-World Results from WP Engine’s New Google Compute-Optimized Infrastructure appeared first on WP Engine.

What can your customers do with a .LIVE domain?

Reseller Club Blog -

In a blog post I wrote 2 months ago, I had the chance to talk about a popular domain name – .LIVE. I felt the subject was fitting considering the current raging trend of live videos (on social media) and live streaming (through Netflix, Hotstar and others). Like my previous post, I’ve got a few astounding numbers to emphasize the importance of live stream / live videos: The key phrase “Facebook live stream” has enjoyed a 330% increase in searches between 2016 to 2018. (Source: MediaKix) More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. (Source: Go-Globe) The streaming industry is estimated to reach $124.6 billions by 2025.(Source: MediaKix)  You’re probably thinking, “Well, this is all great but my customers won’t know what to do with a .LIVE domain”. I’ve got a couple of suggestions on how your customers can leverage a .LIVE domain so let’s dive right in: For a news website: There’s so much you can do with a .LIVE domain! A news website  could share live video updates on a certain story. According to Livestream, breaking news makes up 56% of most-watched live content (source: Techjury). For a news website, delivering news in the immediate is very important and therefore, .LIVE is a great tie-in. However, not every story is worthy of being a live video but a news site could also publish stories in text format as soon as the event occurs. Liveindia.live is a website that does just that.  liveindia.live For a sports website: If your customer has a sports website, it’s a great idea to share live updates on these events like news websites do. Box.live Box.live is a site on a .LIVE domain that shares everything related to boxing – news, schedules, matches etc. A .LIVE domain works perfectly for such a website. Additionally, there are a bunch of websites that are currently live streaming such sports. A great idea would be to either also live stream the action or maybe share live commentary, updates or just live chat with fans and followers of the sport. For a hobbyist: For a hobbyist like a traveller, a makeup artist, an interior designer, there’s a lot one can do with a .LIVE website – vlog travels, live chat with followers, answer queries, live stream events and sessions, show live demos etc.  For an entertainment site: Jetsetradio.live uses a .LIVE domain to entertain its visitors in multiple ways – through live radio networks, live chats with other visitors, live TV, and even graffiti!  jetsetradio.live Conclusion Bonus tip: Embed a live video / streaming platform on your website: Sure, big players like Netflix, Facebook and Instagram are dominating this space but that doesn’t mean your customers need to compete with them.  Embedding a platform on your website is an easy way to add live video content on your site. You don’t need any expert technical skills, neither do you need to build a tool or complex code from scratch.  A .LIVE domain is easy to find, memorable and conveys that the content is fresh, relevant and timely! Login to your panel and register .LIVE domains so you can sell to the right customers! With ResellerClub, you can register .LIVE at a special price of $18.99 $1.99 valid for a limited period only! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post What can your customers do with a .LIVE domain? appeared first on ResellerClub Blog.

Gutenberg: A Six Month Feature Update

WP Engine -

It may be hard to believe, but Gutenberg, the default content editor in WordPress that was first introduced to the community with the launch of  WordPress 5.0, is nearly a year old.  As opposed to the HTML-reliant Classic WordPress editor, Gutenberg uses a block-based editing experience for a more convenient, WYSIWYG-type editing experience. When it… The post Gutenberg: A Six Month Feature Update appeared first on WP Engine.

The Best One Step Checkout Extensions for Magento 2

Nexcess Blog -

Lengthy checkouts annoy your shoppers and send them to your competition.  The default checkout page for Magento 2 fails to solve this problem. Fortunately, there’s plenty of extensions in the Magento 2 marketplace that attempt to fix this problem. However, sorting through the available candidates is no small task, so keep reading to help narrow the field.   What Is One Step Checkout? Optimizing the shop experience is the most reliable way to increase your conversion rate and prevent abandoned carts.   58% of current online stores still divide the process into multiple pages. Read more about this fact and 7 other emerging trends in ecommerce.  Properly executed, one step checkout removes the annoying hoops between your customer and the Place Order button. The name of the game is quick, easy, and painless. An effective one step checkout extension limits the process to one page, and:  Suggests a delivery address Allows customers to add a comment  Includes a field for coupon codes Allows store owners to configure checkout fields Supports varied payment methods Provides clean address, shipping method, payment method, and order review sections  Identifies the shopper’s IP address to expedite future checkouts Optimizes the page for mobile Provides checkout analytics and reports Has a prominent Place Order button Each of the Magento 2 checkout extensions provided in this article achieve the above. Let’s take a closer look at what each has to offer. How We Narrowed the Field  At time of publication, the Magento marketplace has 19-and-counting one step checkout extensions available. We’ve narrowed the field to five options that support the latest stable relase of Magento 2 Community Edition, which is currently version 2.3. This version was released in November 2018, and any extension still not compatible is arguably the victim of neglect by its developer. If you’re sticking with Magento 1 despite it reaching official end of life in June 2020, here’s what you need to know. If you’re running Magento 2, but not the latest version, we recommend that taking immediate action to patch your store. Unpatched software can degrade your store’s performance and expose your customers to significant security risks.   When deciding whether or not to purchase support for any extension, remember that support also includes updates to that extension. Keeping your extensions updates is one of the most reliable ways to keep your safe and secure. Smart One Step Checkout by Aheadworks Cost: $299 Support: 3 months free, then 12 months for $120 Installation Service: Not available Front-End Demo Back-End Demo Featuring a two-column design, Smart One Step fuels auto-address suggestions with GeoIP  and Google, and allows unregistered guests to make purchases. If you’re looking to further expand functionality, Aheadworks offers other extensions for coupon code generation, gift cards, reward points, and store refunds. Between companies, extensions don’t always play nice with one another, but you can prevent some headaches as long as you don’t mind fully hitching your wagon to Aheadworks. Installation service is unavailable, although Aheadworks provides a one-page installation guide. OneStepCheckOUT by One Step Checkout AS Cost: $570 Support: 6 mos $105/12 mos $140 Installation Service: $85 Front End Demo (Back End Demo Not Available at Time of Publication) With 150 reviews in the Marketplace for their Magento 1 extension, One Step Checkout AS has a well-established reputation in the community. This experience comes with a hefty price tag. In theory, however, a good extension will drive sales and provide value over and above the cost of acquiring it. If you want the streamlined, barebones experience for your shoppers, you can certainly give it to them. The extension also offers CSS compatibility and fully embraces a modular approach to customization.  If you’re planning to use multiple extensions, OneStepCheckOUT promises easy compatibility. If you’ve enlisted their support service, they also promise to help you integrate troublesome third-party extensions for no additional cost.   One Step Checkout by MageDelight (Krish TechnoLabs) Cost: $199 Support: 6 mos free/9 mos $180/12 mos $300 Installation Service: $99 Front End Demo Back End Demo If you want one-step checkout but don’t necessarily need heavy customization, MageDelight’s One Step Checkout may be a reasonable choice. Customization is limited to field selection and interface color, which will be enough for owners just looking for consistency with their storefront.  Options like coupon generation, refunds, and other features not already listed in the What is One Step Checkout section will require additional extensions.  Purchase includes 6 months of free support.  One Step Checkout by Templates Master (Swiss Up Labs) Cost: $189 Support: 1 yr Free, then $588/yr Installation Service: Free Front End Demo (2-column) (Back End Demo Not Available at Time of Publication) The purchase of One Step Checkout by Templates Master includes free installation, 1 year of support, and free integration of third party modules. However, the cost of support after that first year jumps to $588 annually. As for layout, store admins have full control over checkout fields and can select one, two, or three columns. Four different checkout page skins are included, and it’s possible to customize your checkout page with JavaScript or HTML. One Step Checkout by Amasty Cost: $299 Support: 3 months free with free lifetime updates/6 mos $79/12 mos $129 Installation Service: $59 Front End Demo Back End Demo One Step Checkout by Amasty has something to offer both layperson store admins and seasoned developers. The former can easily and quickly tweak layout, colors, and fonts. For users wanting more control, the extension provides CSS and LESS support. Notably, this is the only offering on this list to provide free lifetime updates.  Advanced options include gift options, header and footer promo information, delivery date and time, and others. One Step Checkout Extensions At a Glance Following is a summary of our findings at the time of publication. The policies, prices, or functionality of these products may have since changed.  The post The Best One Step Checkout Extensions for Magento 2 appeared first on blog.nexcess.net.

cPanel Price Increase , Package Reviews and new Website/Branding

ThisWebHost Blog -

On Friday 28th June 2019, cPanel announced that they are changing their licensing model and pricing for the cPanel/WHM software. You can read more about this change here, but to simplify for the purpose of this blog post/e-mail – they are moving to an account based licensing system instead of a fixed license cost per month. This means the more accounts you have on a server, the greater the licensing cost. As a smaller hosting provider, this change means that we are forced to re-evaluate our package prices in order to ensure that this increase is compensated for. Since our launch in 2008, lots has changed in regards to our service, offerings and infrastructure. We have tried our best to keep prices static, despite inflation and our own changing costs, and to also provide you with the best possible price for the service that we offer. We feel that with this change to the cPanel licensing structure, it is now the perfect time for us to re-evaluate our costs as a business and adjust our prices to also meet these new changes. So what is changing? The prices for all of our hosting packages will be changing within the next two weeks (by the end of Saturday 31st August). The new prices are based on our own business costs and are not in any way meant to be comparative to the industry or other hosting providers. We want to provide you with the best service that we can at a reasonable price, and we feel that this is the best way to do that. In addition to the price changes, all clients on older hosting packages (indicated by “old” in their service name) will be moved to a suitable and comparable current hosting package. For example, if you are currently on an “Old Starter/Blog” package, you would be moved to our existing Starter/Blog package at the new price. Most of our older packages provide less features (such as less disk space or bandwidth), and in order to ensure that everything is balanced, we will be retiring these old packages by the end of Saturday 31st August once all customers are on new packages. We apologise for the relatively short notice on this change, however we have to move quickly due to how soon cPanel are imposing these changes on their end. We also needed additional time to review our own costs and the impact this would have on us financially. What will the new pricing look like?Due to the different costs of infrastructure in the US and the UK, we are splitting our packages into “US Shared Hosting” and “UK Shared Hosting”. The UK infrastructure is typically more expensive than US infrastructure, and this will be reflected in the pricing accordingly. While we would strongly recommend you choose a location closest to either yourself or your visitors, customers may choose to host in either location, and will pay the equivalent price in their own currency (if applicable). The new pricing is as follows: UK Hosting SharedStarter/Blog: £3.85/monthStandard: £6.19/monthMedium: £9.59/monthLarge: £13.99/month ResellerStandard: £18.99/monthMedium: £37.99/monthLarge: £61.99/month Semi-Dedicated/High TrafficSD1: £18.95/monthSD2: £27.95/monthSD3: £37.95/month US Hosting SharedStarter/Blog: $3.79/monthStandard: $5.99/monthMedium: $9.29/monthLarge: $13.59/month ResellerStandard: $18.59/monthMedium: $37.29/monthLarge: $61.49/month Semi-Dedicated/High TrafficSD1: $17.59/monthSD2: $26.59/monthSD3: $36.59/month Overall, these new prices are actually cheaper than the ones previously listed on our site, and a good number of our customers should see a price reduction as a result of these changes. In some situations (particularly reseller packages) there may be an increase due to a result of the cPanel licensing changes. Infrastructure Changes In December 2018, we made substantial changes to our UK infrastructure. We opted to move to our own rack space in a UK datacentre and installed our own equipment. This allows us much more room for expansion in the future, as well as reducing our on-going costs and prices for UK customers. This month (August 2019) we are also performing a similar change in a US datacentre. A new server has been brought online that is much more powerful than our existing 2 US servers combined, and we will be migrating US customers over to this new server in the coming two weeks. Again, this change will provide us more room for expansion in the future as well as further reducing our on-going costs for US customers. Please look out for an e-mail from us in the coming weeks providing you with information regarding this migration, as well as the new IP address you may need to update your DNS to (if applicable). Over the last few years we have also made significant changes to our services and offerings, so I would like to take this opportunity to remind you what is provided as standard with all of our hosting packages. Twice-daily full account off-site backups, that can be accessed, downloaded or even restored remotely from within cPanel.Immunify 360 protection for all hosting accounts – protecting your sites against known viruses, malware and attack patterns (such as SQL injection attempts, etc).Litespeed Web Server for increased performance and reliability.CloudLinux, including Kernelcare, for further increased performance and reliability – eliminating the need for regular reboots.MailChannels SMTP Relay – ensuring that your e-mails are delivered and preventing any of our servers from becoming blacklisted.Multi-geographical redundant name servers. New ThisWebHost Website & Branding It has been several years since our website was last updated, and due to some technical issues it was always somewhat disconnected from our client area in terms of design and branding – with both “sites” looking like different sites entirely. We are pleased to announce that we have sought the assistance of a design and marketing company who have put together a new website and logo for us that perfectly integrates into our client area. We will be migrating to this new design in the next couple of weeks. If you are an affiliate of ours and have any requests for marketing or affiliate banners – please do get in touch and we will work with you to have these developed. While our research has shown that the vast majority of our customers will see a price decrease due to these changes, there are some that may see an increase – particularly if these customers are on very old packages that were created near the beginning of our launch as a company. We sincerely apologise if anyone is negatively impacted by this change, but we hope that you understand our reason for needing to re-evaluate our costs and pricing. As always, we welcome any feedback that you may have in regards to this news. Please feel free to comment on this blog post if you have any questions, or would like to provide any feedback. You may also get in touch directly with us via a support ticket in our client area.

Do You Need Insurance for Your Side Hustle?

HostGator Blog -

The post Do You Need Insurance for Your Side Hustle? appeared first on HostGator Blog. Congratulations! You finally decided to start your side hustle.  You’ve done your research to determine which side hustle is best for you. You’ve set your side hustle goals. You may have even already started building a website for your side hustle. This is fabulous news, and, hopefully, things have been smooth sailing so far.  Now it’s time to delve a little deeper and make sure your business has covered its backside.  In other words, it’s time to learn whether or not you need insurance for your side hustle. To help bring you up to speed, here are the side gig insurance essentials. Why Do You Need Insurance for Your Side Hustle? Owning your own business is beneficial for several reasons. You get to set your own schedule, work remotely, go on vacation when you want, be your own boss, and charge your customers what you want. But, there are some downfalls to owning your own business—namely, you don’t have a group insurance policy subsidized by your employer. Similarly, your personal home and auto insurance don’t cover work-related claims. This means if you run a business that is susceptible to a lawsuit, property loss, and/or business interruption, you need insurance. Seeking out insurance for your side gig will protect you from financial ruin in the event of an incident, accident, or lawsuit. How Do You Know If You Need Insurance for Your Side Hustle? Not every side business is the same, so not every business owner will need the same type of insurance. In fact, some business owners won’t need insurance at all. Whether or not you need insurance (and how much insurance you need) is based upon your risk factor. If your side hustle has a high risk factor, you need insurance. If your side gig has low or no risk involved, then you only need a small policy or may not even need insurance. Here are some things to consider to determine risk: Do you run a side gig where someone could get hurt (bitten by a dog, victim of a car accident, experience an allergic reaction to one of your products)?Do customers come to your place of business?Do you go to customers’ homes?Do you work with the elderly, children or animals?Do you handle any sensitive information or process credit cards?Do you use a car to travel to and from business engagements?Do you use valuable equipment that could get destroyed in an accident? If you can answer yes to any of these questions, then you have a higher risk profile. Take the time to consult with an independent insurance agent about insurance options.  If you answered no to all of these questions, then your risk profile is lower. This doesn’t mean you won’t benefit from insurance. It could mean you only need a small policy. What Kind of Side Gig Insurance Do I Need? Each side gig is different which means the types of policies different business owners need will vary greatly. Here is a quick review of the different types of policies you may need. After reviewing each policy, you’ll have a better understanding of whether or not your business needs the respective type of insurance. Business Owner’s Policy A business owner’s policy is a packaged policy that covers all of the basics. This includes things like vehicle, property, crime insurance, liability, and more. An insurance agent will help you create a policy that is specific to you and your business. This is the most common type of business policy and a good option for every business owner to research. If you are at higher risk for certain aspects of this bundled policy, you can get a separate and more comprehensive policy. These policies include: Professional Liability Insurance – This policy covers claims due to negligence or accidents such as bodily injury or property damage to a third-party. Crime Insurance – If you need property protection from fraud and theft, this is the insurance for you.Property Insurance – Property insurance protects your own business from natural disasters, fire, storms, theft, etc.Vehicle Insurance –  If you use a car strictly for business, you need a separate business policy. These types of policies will protect your business and your personal assets in the event of damage or a lawsuit. Personal and Advertising Injury No one likes to be accused of libel, privacy invasion, copyright infringement, slander, etc. Unfortunately, sometimes it happens. If you are sued for any of these offences, a personal and advertising injury policy will cover you. Product Liability Insurance Do you make or sell a product? If so, you should look into a product liability insurance policy. This protects you in the event of a lawsuit resulting from a customer getting injured by your product. Since every business is so different, you can work with your insurance agent to customize your policy to your business. Workers’ Compensation Do you employ at least one other individual? If so, you need a worker’s compensation policy. This type of insurance protects you from lawsuits that result from injuries on the job. Keep in mind most states require workers’ compensation for any W2 employees. Cyber Liability Insurance If you store any sensitive, personal or financial information on your computer, then you need a cyber liability insurance policy. This will help you cover the costs related to any potential breach in security. Accounts Receivable One of the biggest risks when starting a side gig is the risk of clients not paying you. If you send invoices to clients, look into an accounts receivable policy. This will cover you financially when clients don’t pay up. The policies mentioned above are among the most popular types of insurance side hustlers should research. Insuring Your Side Hustle for Success Starting a side hustle is the perfect way to make extra money. If you have already researched your side hustle and settled on your business idea, it’s time for the next two most important steps.  First, make sure to set up your website with our easy to use, drag-and-drop Gator website builder. Then, take the time to protect your business and personal assets by looking into insurance. Find the post on the HostGator Blog

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