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A progress report on Yahoo Small Business email  improvements

Yahoo! Small Business Blog -

By Dilip DeshpandeProduct ManagerWe’ve made some changes to improve the speed, security, and reliability of Yahoo Small Business email. While these updates will increase the value of this product for our customers, the changes also require business email users to update their accounts with a new log in.We understand that your email account is an essential part of your business and even a temporary delay caused by having to create a new log in can be unsettling. We apologize for any confusion this may have created and are available to help if you are having issues with your account.   Some of the improvements that come with this update include:Speed and stability: We’ve made significant upgrades to our email servers to deliver even better performance and experience. Independent passwords: Your business email login will no longer be tied to your Yahoo ID. You can now reset your password at any time – and if you have an email administrator set up, they can do it for you, too. As owner of a Yahoo Small Business account, you can easily reset the password using the administrative email control panel while employee users can contact the owner or business email administrator to get new passwords.Yahoo Mail App: Now access your Yahoo Business Email using the Yahoo Mail App (available in the Apple App Store and Android PlayStore). All you need is the app and your business mail username and password to access your emails.App Password: In order to increase security around external email clients that do not use our Yahoo branded sign-in page, you will now use app passwords to access email using Outlook or POP/IMAP email clients. Learn more about app password here.New Mail Interface: Our new web mail interface is designed for business mail users and comes with loads of features. Watch the video for more info.If you haven’t updated your business email account, now would be a great time to do so! This Help Page walks you through the update, and here is a guide on what to do next.In the meantime, thank you to all the business mail customers who have already updated your accounts, and thanks as well for being a part of Yahoo Small Business. We’re honored to have earned your trust, and will continue working to keep it.

Five Rackspace Leaders Named 2019 Women of the Channel

The Rackspace Blog & Newsroom -

CRN recognized five top Rackspace leaders today as part of its Women of the Channel list for 2019: Vice President of Channel Sales and Channel Chief Lisa McLin Channel Operations Director for North America Judy Vansell Global Partner Leader Vicki Patten Azure Strategic Alliance Manager Dena Marean Regional Partner Manager Lacey Rondon The Rackspace Partner Program […] The post Five Rackspace Leaders Named 2019 Women of the Channel appeared first on The Official Rackspace Blog.

What Is Wiki Hosting?

HostGator Blog -

The post What Is Wiki Hosting? appeared first on HostGator Blog. When you’re seeking out information on a topic online and you head to Google, in most cases the top result you see will be from Wikipedia. The massive Wiki has become the go-to source for knowledge of all types online. But Wikipedia is just one example of a larger category of websites: wikis. What are wikis, and how can you host one of your own? We explain everything you need to know about wiki hosting plans below. What Is a Wiki? A wiki is a popular type of website  that enables open collaboration from users. The main thing that sets it apart from other websites is that anyone with an interest in the topic at hand and relevant knowledge can go in and add or change information on the page. In addition, the structure of wikis centers interlinking between related topics. This both encourages visitors of one page to move to related pages to gain additional knowledge, while also making it easier for people to learn contextual information that improves their understanding of the topic at hand. As many fans of Wikipedia, the most dominant of all online wikis, are well aware, the wiki format can inspire meandering and varied—but fruitful—explorations of knowledge. There’s even a term for this kind of exploratory knowledge gathering: the wiki rabbit hole, likening the experience to Alice’s Adventures in Wonderland moving from one interesting experience to the next. Wikis are therefore great tools for sharing, organizing, and gaining knowledge through many types of resources. And for learning from the minds of many who can bring a diversity of experiences and knowledge to the format. Why Should You Start a Wiki? If you’re at the stage of trying to decide what kind of website to start, you should know that a wiki isn’t right for all possible websites. For example, if you’re building a business website, you want to keep control over what information goes on each page. And while providing helpful information may be part of your business website strategy, it wouldn’t be the central focus—getting people to buy your products or services is. Wikis aren’t for every use case, but for the particular situations where they do make sense, they can be a great choice. If you want a website that matches these four main attributes, then a wiki may be for you. 1. Wikis are collaborative. This could potentially be the main benefit or the biggest reason not to start a wiki, depending on the type of website you’re building. Whether you want strangers who share your passion to be able to add their knowledge of the subject your website is centered on, or if you want to allow employees or colleagues to weigh in on the business information provided, a wiki allows for that. If a colleague has a great idea for improving one of the business processes you describe on a wiki page, they can chime in in a format where everyone can see their contribution and build upon it. Or if a visitor that shares your love of your favorite TV show or author remembers a key point not initially included on a character’s page, they can add it to make the description more thorough. If your goal is a site that collects as much relevant knowledge as possible from multiple sources, then a wiki makes a lot of sense. 2. Wikis enable wide accessibility. A wiki can be easily accessed by anyone with internet access on any device they have. For businesses or organizations that want a centralized location where everyone can access all the company’s important information, a wiki provides that benefit. You can keep all your documentation, including the comments and responses other people have shared, in one place where anyone can get to it at the moment they need it. Wiki platforms provide accessibility both in terms of making it possible for everyone relevant to weigh in on the topics covered, and when it comes to where and how people can view the information included. 3. Wikis are an intuitive way to collect and organize information. Part of the success of sites like Wikipedia is that they organize information in a way that makes it easy to get the exact information you’re looking for. Wikis break information up into individual pages that each have a clear focus. Instead of packing all the information about a TV show into one page, for instance, you have separate pages about each character, each episode, each actor, and each of the main themes in the show. While the information is divided into one page for each topic, the related pages are also interlinked to make it easy to find additional relevant information as you go. As an example, if a character’s page mentions that they’ve married another character, it would include links to the spouse’s character page and the episode the marriage happens in. All of this makes it easy for anyone visiting the wiki to quickly find answers to the particular question they have, and any related information they decide to seek out as well. 4. Wikis are easy to set up. With the available wiki software, building out a wiki from scratch is fairly easy and intuitive, even for someone new to the whole process. And installing the wiki software on your web server is simple if you choose a Wiki hosting plan (more on that in a bit).  You will want to spend a little time planning out the kind of information you want your wiki to cover and how to organize it, but getting a wiki up and available to other users isn’t all that hard. 6 Main Types of Wiki Software Once you’ve decided to create a wiki for your website, you have two main choices to make: which wiki software to go with, and which wiki web hosting to choose. For the first question, you have a number of different options. These are the most popular wiki software solutions to consider. 1. MediaWiki MediaWiki is the most popular and well known of the wiki software options, as it’s the software behind Wikipedia. It’s a free and open source software that’s powerful enough to host a wiki of virtually any size. It’s relatively easy to use and extremely scalable, with hundreds of configurations and extensions available. Mediawiki is best for wikis that you intend to make publically available to anyone interested. It doesn’t provide good features for restricting access to a particular group of people. If you’re building a wiki for business purposes or to enable collaboration between members of a specific organization and you want your wiki to have a level of privacy, then Mediawiki probably isn’t the best choice for you. For any publically available wikis though, it’s a popular choice. 2. Tiki Tiki is another open source, free wiki software that’s been downloaded over a million times. It’s primarily developed for businesses to help enable collaboration between employees and departments. Tiki’s wiki features make it possible to create and edit a virtually unlimited number of pages, but unlike MediaWiki, it lets the wiki creator set permissions for specific pages and lock pages to keep others from editing. It also tracks the version history for each page and allows you to restore a page to a past version. For businesses or organizations wanting a wiki they can control access to, Tiki is a good choice. 3. PmWiki PmWiki is another popular wiki software that provides useful features for businesses, while remaining free to use. It’s a fairly basic version of wiki software, providing the most essential functions you need for a business wiki. You can easily change the appearance of your PmWiki site using skins—either ones you design yourself, or pre-made options that are available. As with Tiki, PmWiki lets you control which users have editing access to specific pages of your wiki site using password protection. If you’re looking for a good software to build a simple business wiki, PmWiki is a solid option. 4. WikkaWiki WikkaWiki is a lightweight wiki software that provides similar functionality to many of the other wiki engines mentioned on this list. WikkaWiki makes editing wiki pages simple for a variety of users, and like the other business-friendly wiki options, allows the wiki creator and administrators to control which users have access to specific pages both for viewing and editing. It also allows you to track and view a page’s revision history and restore prior versions as needed. 5. Dokuwiki Dokuwiki is a free and open source wiki software that boasts a simple design. The core features are basic and intuitive, but the software is also extensively customizable using available configurations and plugins. Dokuwiki is a popular choice for business use cases, including collaborative corporate workspaces and project management. As with many of the other options, Dokuwiki has access control features that allow wiki creators to limit who can view and edit particular pages, as well as specific sections of pages. And they provide revision tracking and management. 6. Matterwiki Matterwiki is a simple, easy-to-use wiki software made specifically for small businesses. All wiki articles are stored under a specific topic for intuitive organization. The software also tracks revisions, as well as who made each change. The editor is easy for employees at all levels of knowledge to use, so for small teams that want a simple interface for their wiki, Matterwiki is a good option to consider. What are Wiki Hosting Services? Wiki hosting is any web hosting plan that has the specific features and compatibility to work with wiki software. All websites need web hosting in order to be published to the web and accessible to visitors, and there are a wide range of web hosting options available when it comes to choosing a plan for your website. Application web hosting plans are specifically designed to work effectively with the particular type of application you used to build or run on your website. Wiki hosting is a type of application web hosting that promises support for wiki websites, whatever type of wiki software you choose to go with. What to Look for in a Wiki Hosting Plan If you’ve picked out your wiki software and are ready to choose a wiki hosting plan to launch your website, there are a few specific features to look out for: Easy installation One of the benefits of going with wiki hosting services, rather than a more general web hosting plan is that adding your wiki software to your web hosting account will be a breeze. Look for wiki hosting plans that provide one-click installation for your wiki software. Specific compatibility Most wiki hosting plans should work with any of the top wiki software options, but to be safe, check and make sure that the web hosting plan you consider works with the specific wiki software you’ve selected. HostGator wiki hosting supports many of the wikis we mentioned above, including MediaWiki hosting, Tiki hosting, PmWiki hosting, and WikkaWiki hosting Proper bandwidth This is especially important if your wiki will be publically available on the entire web, but also matters for private business wikis as well. Bandwidth will affect how much information (especially media and images) you can include on your wiki, and how many visitors the wiki can handle. If you expect a lot of people to access and use your wiki, then select a web hosting plan that can handle a lot of traffic. 99% uptime Whether your wiki will be for the broader public or just for a select few, you want it to be reliably accessible. Uptime is the term that describes how much time a web hosting provider keeps its websites up and available. The best web hosting companies promise at least 99% uptime, but a select few go further and offer 99.9% uptime with a money-back guarantee.   Customer support While building a wiki is relatively easy, with any type of website there’s always the chance you’ll face occasional technical snafus or issues you need help with. Find a wiki hosting company that provides 24/7 customer support so you can always trust there will be help available at the moment you need it. Find the Right Wiki Hosting Plan for You Building a wiki can offer a range of great benefits. It helps you connect and collaborate with other people, and enables a number of people to build upon each other’s knowledge. Whether your wiki provides information about a hobby or piece of culture you love, or helps your company manage projects and organize documents more effectively, it’s the right tool for a number of jobs. To make sure your wiki site is available to everyone that needs it, reliably and consistently, make sure you choose a wiki hosting plan that’s up to the task. Find the post on the HostGator Blog

.GLOBAL: TLD of the Fortnight

Reseller Club Blog -

.GLOBAL is our TLD of the Fortnight for all the right reasons. The domain extension has bridged the gap between brand & multinational audience. For any brand that wants to connect with a global audience, worldwide, this is the perfect fit! .GLOBAL transcends geographic boundaries. Ideas and strategies aren’t confined by location and brands have universal coverage. ‘GLOBAL’ is a word understood in countless languages and helps your brand stand out. Why offer .GLOBAL? Brands using .GLOBAL .GLOBAL is a great option for all kinds of businesses – be it a large business, a one-man business, a work-from-home mom, a non-profit or even a local business looking to connect with an international audience. The ResellerClub Advantage Your customers’ global aspirations will now find a match in the .GLOBAL domains at just $59.99 $11.49. Get .GLOBAL at this price and make your profits today! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post .GLOBAL: TLD of the Fortnight appeared first on ResellerClub Blog.

How to Use Social Data to Launch a Successful Video Marketing Campaign

Reseller Club Blog -

Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out. Essentially, video marketing is a component of an integrated marketing plan, aimed to increase audience engagement and boost social activity, mostly through social media. The strategy is built around one video or a series of videos that are connected to a particular product and are characteristic of the company’s values. Why is video marketing on the rise, when there are so much other different content types that are as engaging? What makes it stand out? Take a look at these stats: According to Renderforest, 5 billion videos are watched on YouTube on a daily basis According to the same source, 70% of marketers claim that videos convert better than any other type of content Optinmonster supports these numbers, adding that 94% of businesses are using video as an effective marketing tool, and 81% of the surveyed businesses saw an increase in sales. Moreover, 53% of businesses saw a decrease in customer support issues after using explainer videos in their marketing campaigns Social Data and Video Marketing Today, not a single marketing campaign can be launched without social media, not only because social media give brands extra exposure, but also because they provide brands with social data to help them keep up with the KPIs. Although mining social data is a pretty down-to-earth process, with tools like Google Analytics and Adobe Analytics making it possible, confusion may hit you when you actually try to use it for your video marketing campaign. So, here are some insights on how to use social data to launch a successful video marketing campaign. 1. Study Your Audience for Better Targeting Knowing your target audience is crucial, and your future video marketing campaign is no exception. But audience analysis is also an important part of video production and plays an important role in creating a video script. Another reason why you should pay close attention to audience analysis in your video marketing campaign is delivering the right message to the right people, especially if you’re a newborn brand. According to Social Bakers, this type of content is used primarily in the early stage of a marketing campaign, when customers are only learning about your brand. Audience analysis is a multifaceted process that involves the discussion of crucial points that will influence the nature of your marketing videos. This process involves the analysis of the following aspects: These aspects describe one audience persona that will characterize the whole target audience that you will address in your video. The more detailed this description is, the more targeted marketing video you’ll create because you’ll know exactly who you want to reach with your video message. So, for better targeting and for a more detailed marketing video, make sure that you have a proper audience analysis. 2. Explore Likes, Shares, and Comments for Content Ideas If you choose to launch your video marketing campaign on one of the social media platforms, social data that describes the performance of your previous posts, as well as the data, collected from likes, and shares, will help you determine which platform will work the best for your marketing needs and which content your followers from each platform prefer better. For instance, if your Facebook account stats show that posts with videos on your page are the most active, like here, you can consider your Facebook account as the main platform for your video marketing campaign. Activity on your posts, including comments, likes and shares, is the source of unique metrics, mined from social media platforms. They give you important information on what your existing social media audience likes and wants to see, and you can use it in your video marketing campaign. Social data that can be mined from them, can give a serious boost to your creativity, providing you with plenty of content ideas. Here’s how you can use them. Likes and Shares This is an indirect form of feedback from your social media followers. This way they express their perception of the content you’re posting, so listen closely. The more likes a post gets, the more clues you receive as for what your audience wants to see, and you can later implement these ideas during the video production process. The analysis of likes and shares is a generator of engaging topics for your marketing videos. For instance, the international real estate company Flatfy saw an increased interest in posts about real estate statistics on their Instagram account. So, that’s how they came up with an idea for a marketing video, covering the global population and the future of the real estate search. Comments Your followers may express their feedback using the comment section under your posts. Comments are a great way to find out who watches your content and make necessary adjustments to your video marketing campaign. For instance, one comment in Spanish under a “What is inbound marketing?” video inspired us to create a whole video in Spanish: Such comments give you the idea about not only what your audience needs but who they are as well. So, watch comments closely to find inspiration for your marketing videos. They are a great source of valuable social data. 3. Perform Competitor Analysis By taking a look at your competitors, you obtain their social data for your benefit. Analyze, how their marketing videos performing to learn from their mistakes and benefit from their wins as well. According to Statista, competitor analysis includes the following essential steps: Identifying relevant competitors in a specified market segment Describing key data concerning the competitors that you’ve picked Analyzing the business strategies of each competitor. In our case, you take all video marketing campaigns of each of your competitors and analyze their performance. You can use SWOT analysis to obtain the full scope of data Studying their corporate philosophy and making a comparison to your brand’s values Based on their behaviours and marketing strategies, you can establish your immediate goals Including competitor analysis into your video marketing campaign is an important step to be taken before you even launch the production of the video itself. Competitor analysis can give you important clues and ideas for creating a video script, as well as the knowledge of the things you will need to avoid. Your primary goal is to create a marketing video that stands out, thus, competitor analysis will help you understand, which characteristic features of your brand you want to emphasize. 4. Keep Track of Your KPIs Lastly, valuable social data can be obtained from your own KPIs (Key Performance Indicators). Take a look at your previous video marketing campaigns. How did they perform? What were their advantages? What were the drawbacks? How can they be fixed By answering these and other possible related questions will help you figure out what should be included in your next video marketing campaign. When you launch it, keeping track of the KPIs will be the task that you’ll have to do on a regular basis to make sure that your video marketing campaign performs well. Conclusion Opting for a video marketing campaign is surely the right decision, and social data will help you make it right. Correctly applied social data will help you understand exactly who you want to target with your video marketing campaign. It will also give you important hints on what your followers want to see and even provide you with ideas for your marketing videos. Social data, mined from competitor analysis and your previous KPIs, will give you the knowledge of what you want to highlight and what should be avoided in your next video marketing campaign to make it successful. Hopefully, these tips will help you figure out how to use immense amounts of valuable data you’ll get from social media in order to create a successful video marketing campaign. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Use Social Data to Launch a Successful Video Marketing Campaign appeared first on ResellerClub Blog.

Scaling in WordPress Using Multiple Nodes [Webinar]

WP Engine -

WordPress has evolved into a full-featured CMS that can be suitable for any size company or website. That’s because, over the years, WordPress has become fully scalable. High-traffic sites use multi-node infrastructure to establish redundancy and guarantee high-availability. However, establishing and maintaining a multi-node setup isn’t always straightforward. In this webinar, you’ll learn from scaling… The post Scaling in WordPress Using Multiple Nodes [Webinar] appeared first on WP Engine.

Benefits of Magento Hosting

HostGator Blog -

The post Benefits of Magento Hosting appeared first on HostGator Blog. Your eCommerce business is starting to come together. You have your business plan and an idea  of what the design of your eCommerce website will look like. But you still need to figure out the right eCommerce software and web hosting plan to get your eCommerce website working and ready for business. When considering your web hosting options, you may come across an option that addresses both needs in its focus: Magento hosting. What Is Magento? Before you can know if Magento hosting is right for you, you need to decide whether you’ll use Magento for your website. Magento is the third most popular eCommerce platform on the market (falling only behind WooCommerce and Shopify). It supplies the main functionality you need to run an eCommerce site, namely: A shopping cartCheck out functionalityAccount creation and guest check out optionsIntegration with payment processing apps to accept paymentAbility to list your products and track availability Those are the basics you need, but Magento has a vast array of features that go beyond the basics. Between the core functionality of the platform itself and the extensions you can add to it, the software packs a lot of power into the framework it provides for your eCommerce store.   Why You Need eCommerce Software You know now that Magento is a type of eCommerce software, but maybe you’re wondering if you can get by without an eCommerce platform to begin with. eCommerce websites have unique needs that won’t be served by a web hosting plan or content management system alone. If you want to make sales through your website, then you need a way to list your products, track inventory, provide a secure checkout, and accept payments. If you think about the online stores you buy from the most often, they probably have additional eCommerce features like the ability to set up a wishlist, mark your favorites, set up subscriptions, or take advantage of coupons. For all of that, you need the right software. If you’re building an online store, consider eCommerce software a necessary part of the process. 12 Reasons to Use Magento for Your eCommerce Website Magento isn’t your only option, but it’s one of the most popular CMSes for eCommerce websites for a number of reasons. 1. Magento is free. Few things in life are free, and it’s even rarer for something with as much usefulness as Magento to be free. But the Magento core is freely available for anyone to use. You may incur some costs for extensions you add on, or for developers you hire to help you use Magento. But the platform itself won’t cost you a thing. 2. It’s open source. Magento is open source software which means that anyone with the skills to develop a new module or extension can do so. Magento boasts a community of over 300,000 developers. They have an active forum with thousands of contributors, all working to make Magento do as much as business owners need and want it to. One of the nice things about using an open source solution is that you can count on it to improve in quality and functionality over time as people work to make it better for the benefit of all users. 3. Magento’s advanced security is ideal for eCommerce. Website security is important for all website owners, but when you run an online store that regularly takes sensitive financial and personal information from customers, security takes on an extra level of necessity. In the eCommerce community, Magento is widely considered a strong choice for security. And while the core software provides security against hackers, you can make your Magento website more secure with any of the hundreds of security extensions available. In addition, Magento lets you control how much access you allow each person who updates your website to have. Security permissions help you limit the risk of an angry employee making malicious updates to your website, or someone accidentally breaking something on the site due to ignorance. 4. Magento supports huge eCommerce product catalogs and order volume It’s understandable to wonder just how much a free product can actually do, especially if you have big goals and expect to see significant traffic numbers or list a high number of products. Magento really can handle a lot. You can add up to 500,000 products to your store on one Magento site. And the platform can handle over 80,000 orders every hour (as long as your web hosting plan is also up to the task). Plus, Magento’s reporting dashboard shows you at-a-glance how those sales are translating to your bottom line: That means it should work for you in the early stages of building your business, and allow you tons of room to grow as your sales and customer numbers increase. 5. Magento’s flexible extensions make it easy to customize your online store. Magento is extremely customizable, especially when it comes to the changes you can make using the large library of extensions. You have a lot of power to make the backend of your website look the way you want it, as well as making the website itself intuitive for your visitors. And Magento has a lot of different features you can choose to incorporate if you so desire, such as using categories to better group your different products, allowing different payment options, and letting you manage orders through the platform. With Magento, you can configure your website to have the features you want it to, both on your end and the user end. 6. Magento’s shopping cart functionality is responsive. With over half of all web use now happening on mobile devices, it’s integral that all online stores make their website mobile friendly. Magento’s shopping cart functionality is fully responsive, which means it works just as well on tablets and smartphones as it does on desktop computers. The last thing you want is for half of your visitors to bounce because they find your website difficult to use on their particular device—or worse, bounce right before a sale because the checkout process is a pain on the small screen. Magento will help you avoid that fate. 7. Magento’s powerful product search helps customers quickly find what they need. Nothing else about your eCommerce site will matter if customers find using it more difficult than it’s worth. Your website has to provide an experience that’s intuitive and pleasant from the moment they first land on the site, to when they complete their purchase. Magento helps you realize that by letting you organize your products in user-friendly ways, so visitors can browse and filter results based on their particular preferences. You can enable features like auto-suggestion for search terms or display popular search term clouds that can further help customers find what they need. And you can load multiple high-resolution images for each product to help customers make a better decision. 8. Built-in features are designed to boost your conversion rate. Magento also has a number of options you can use to increase conversions and upsells. You can offer free shipping and discounts to incentivize sales. You can also add in areas for customers to add their own promo codes at checkout: You can enable one-click purchases (just like Amazon!) with their Instant Purchase feature: You can set up your website to display recently viewed products, so customers are more likely to go back and buy items they’d considered. You can have your website show related products, or items commonly bought together, to encourage customers to buy more products at once. Finally, you can make it easy for customers to share items they like on social or with friends. 9. Magento follows SEO best practices. The minds behind Magento knew the importance of search engine optimization (SEO) for a website and built a platform that made optimizing your pages for search simple. You can easily customize your URLs, fill in the relevant meta information on each page, and create an auto-generated sitemap to submit to the search engines. 10. Magento enables personalization. Personalization is an eCommerce tactic gaining steam and showing significant results. Magento’s core platform provides some personalization options, but you can go even further with tailoring the way customers experience your website with extensions that offer additional personalization features. With the Magento core, customers can create unique accounts so you can better track their behavior over time and show them products and ads based on past purchases or views. You can automate the process of serving up personalized recommendations for each visitor. With extensions, you can generate automated recommendation and reminder emails based on their past behavior and deliver personalized ads across other sites to help get past visitors back on your site. 11. Magento works with third-party applications. Magento helps power a lot of useful features and functionality on your own website, but what happens on your own website is only part of running an online store. You also need to think about marketing your store in various channels around the web to get customers to your website to begin with. Not to mention all the work you have to do to keep up with your business’s finances. Magento is compatible with a wide range of third-party applications that help with those parts, including email marketing software, Google analytics, accounting software products, and payment processing apps. Easy integration with the various apps you need to run your business make all the extra business tasks you have to take care of easier. 12. Magento tutorials abound online. Nothing is perfect, and one of the downsides of using Magento is that it has a learning curve. If you’re not a professional developer, or you don’t have the budget to hire one, learning the ropes of using Magento can take some time and work. But you can find a lot of useful information to help you get started online. Free tutorials are available on sites like TutorialsPoint. Or for a more thorough introduction, you can take one of the courses offered at Magento U for a fee. What is Magento Hosting? Magento hosting is a web hosting plan that provides compatibility with the eCommerce software Magento. While Magento is free and provides a lot of useful features for running an online store, one thing it notably doesn’t provide is web hosting. Magento hosting plans will often provide the additional important business features an eCommerce website needs such as an SSL certificate and compatibility with third-party solutions commonly used by businesses, such as email marketing and Google Analytics. While many web hosting plans that aren’t specifically Magento hosting may make it possible to use Magento, an application web hosting plan that provides specific functionality related to using Magento can often better meet the needs of eCommerce stores that depend on the shopping cart software. 5 Benefits of Magento Hosting When choosing the best web hosting option for your eCommerce store, you’ll benefit from prioritizing Magento compatibility upfront. There are five main reasons to specifically seek out an application hosting plan that works with Magento specifically. 1. Easy installation With a Magento hosting plan, you can trust that adding Magento to your web hosting account will be quick and easy. With HostGator’s Magento hosting, you can add the application in one click once you’re signed into your web hosting account. You can focus your time on building your website, rather than figuring out how to get your eCommerce software and web hosting service to work together. 2. Assured compatibility If you’ve already made the choice to power your eCommerce options with Magento—and especially if you’ve already put the work into using it in designing your website—you really don’t want to realize after you sign up for a web hosting plan that there are compatibility issues in getting Magento to work right with your plan. Save yourself the trouble of having to work to get the two programs to support each other, or worse, having to switch over to a new web hosting provider after you’re already eager to launch. Start with a plan you know will work seamlessly with Magento from the get go. 3. No performance issues One of the complaints you’ll occasionally see about Magento is that some sites face performance issues, such as slow loading times. In fact, the issue isn’t usually Magento when that occurs, it’s that the website owner went with a web hosting plan that wasn’t up to the task of running the Magento site. To avoid performance issues, find a Magento web hosting plan that provides the degree of power and bandwidth you need. 4. No hidden fees Some web hosting plans will advertise an upfront price, then hit you with unexpected fees when it comes time to add the apps you need to your account.  With Magento hosting, you not only know that your web hosting plan will be compatible with your Magento site, you can also trust that you won’t have to pay anything extra to use Magento with the plan you buy. 5. Proper security As we’ve already established, security is paramount when you’re running an online store. Choosing a secure web hosting provider like Magento is one step to making your eCommerce site secure. Finding a web hosting plan that also promises top-notch security is another. A good Magento hosting plan will have strong firewalls in place to protect your website from hackers and offer additional security features, like an SSL certificate and security software you can add to your website. Get Started with Magento Hosting Starting an eCommerce website is a big deal. If you make the right choices, it can put you on the path to big profits. Early on, two of the most important choices you can make are which eCommerce software to go with and which web hosting plan to choose. If you go with Magento, picking a Magento hosting plan to go along with your choice just makes sense.Get started with HostGator’s application hosting. Find the post on the HostGator Blog

Optimize Your Reseller Hosting For WordPress

InMotion Hosting Blog -

Reseller hosting is a great opportunity for you to develop a hosting business of your own, whether you’d like to do it as a side hustle or a full-time job. Our reseller package gives you everything you would need. And there’s no need to fear working in a shared hosting environment. In theory, you can have multiple customers all using WordPress and no need to worry about bandwidth. We’ve compiled a list of considerations you can take now to help your customers optimize their WordPress sites sufficiently so that shared resources are not a problem for anyone. Continue reading Optimize Your Reseller Hosting For WordPress at The Official InMotion Hosting Blog.

Nexcess and BigCommerce Announce eCommerce Partnership

Nexcess Blog -

May 2, 2019 – We’re proud to announce the addition of a new hosting solution to our lineup for merchants: BigCommerce. This new addition allows us to provide merchants with multiple options for creating, customizing, and delivering their online stores. As a powerful, headless eCommerce solution, BigCommerce allows merchants to employ a powerful product catalog… Continue reading →

Email Marketing Basics: Tips to Launching A Successful Campaign

InMotion Hosting Blog -

No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s critically important to adopt a well-developed email marketing strategy. A successful email campaign involves much more than technical solutions. Continue reading Email Marketing Basics: Tips to Launching A Successful Campaign at The Official InMotion Hosting Blog.

How to Write Blog Posts for Your Buyer Personas

HostGator Blog -

The post How to Write Blog Posts for Your Buyer Personas appeared first on HostGator Blog. Quick quiz for business bloggers: In one sentence, describe the audience for your blog. If you had your answer ready, you’re ready to write must-read content for your customers. If you had to stop and think about who your audience is, or if you said “everybody,” it’s time to get a clear picture of your readers so you can create more effective content. In both cases, the key is to research, build, and use buyer personas. Write for a Specific Persona If you aced the quiz, it’s because you have a customer persona. Personas are like character sketches for marketers and bloggers. They define types of audience members by their interests, age range, online behaviors, and shopping habits. You create personas based on data from your site analytics, social media monitoring, site-visitor surveys, and interviews with your readers and customers. If you’re just starting out, research the types of people you’d like to have in your audience. Start with the persona that represents the largest part of your audience. Let’s say you have a blog for your hobby farming supply business. Your primary persona might be a retired banking executive (let’s call her Daisy) in her early 60s whose partner is also retired. She recently bought a vintage farmhouse on a small acreage. Her interests are raising flowers and herbs for market and she’d also like to set up a duck pond and a rental cottage on her property. Daisy likes to carefully research purchases and she prioritizes quality over price. Here’s a sample persona template you can use to create your own website personas: Speak the Same Language as Your Customers Whoever your persona is, write in a voice that they’ll understand. Let’s stick with the hobby farm supply example for a bit. Maybe your background is in agribusiness. Daisy, your retired banking-executive persona, won’t know the ag jargon that you do. She searches for terms like “how much to feed ducks,” not “how to formulate balanced poultry rations.” Include the keywords she’s likely to use in your posts to show her you’re speaking to her, so she’ll stick around. Bonus: Better SEO is a natural outcome of using the phrases your personas use. Not sure how your persona talks about or searches for their interests? Look at your blog and social media comments and email messages from your customers. Monitor your Google Search Console data to see which keyphrases bring readers to your blog. And check out other blogs, vlogs, and podcasts in your niche. The goal isn’t to copy anyone else’s voice but to connect with prospective customers by speaking their language. Tailor Post Length to Your Audience and Your Goals How long should your business blog posts be? That depends on your goals for each post and the time your persona has to read it. Daisy is retired and has time to focus on her interests, but an audience of mid-career professionals with small children will have less time to read. Short and long posts both have their place on your posting schedule, but you’ll want to skew toward what your audience prefers. The Case for Short Blog Posts Short blog posts of at least 300 words are a great way to tackle niche topics. That’s good for readers who want specific information. It’s also good for SEO, because narrowly focused posts can help you rank well for longtail search phrases. For example, if the persona you’re writing for is a pet rabbit owner, it’s going to be hard to rank well for “rabbit care,” which generates more than 443 million results. By going into more detail with posts on “elderly rabbit grooming,” “safe chew toys for rabbits,” “how to build a rabbit castle” and so on, you’re more likely to reach readers searching for those topics. You can later compile all your short posts on one topic into a PDF to give away to readers who join your list. The Case for Long Blog Posts Long posts—1,000 words and more—are more challenging to write and require a bigger time commitment from you and your customers. Long content typically does well in search results, so it’s worth your time to create at least a few. These can be mega-posts that combine and expand on previous short posts. They can also be new content, like a list or a how-to guide, to promote an upcoming launch or new product. For example, if you’re preparing to start selling an online course, a long post that includes a sample of the class material can help prospective students decide to register. Take your time writing and editing long posts to make sure they deliver what your personas want to know, using the same language they do. And if you’re planning a product launch, review your current site hosting plan to make sure it can handle launch-related spikes in traffic. You may want to upgrade to a more powerful plan like HostGator Cloud Hosting for more speed and bandwidth, and add on CodeGuard daily backup service to easily restore your site if your launch-prep site changes temporarily break things. Pace Your Blog Posts Properly Ask your readers how often they want to hear from you, then build a calendar to match your persona’s preferences. If you don’t have a big audience yet, remember that most people are happy to read one or two new posts a week from a blog they value. Less than that is probably okay, too. Too-frequent posts may overwhelm subscribers and lead them to drop your blog. Save daily posting for when you can hire help, have a large audience, and have specific marketing goals that require lots of new content. Keep an eye on your blog, email, and sales metrics. Over time, you should see how your publishing schedule affects page views, time on the site, email opens and clickthroughs, unsubscribes, and conversions. Tweak the schedule if you need to so your readers stick around. Close with a Call to Action What separates good bloggers from great bloggers? Great bloggers who build thriving online communities and businesses have a clear goal for each blog post before they write it. Before you write, decide what you want your readers to do when they reach the end of your post. Do you want them to join your email list? Share your post? Buy your duck brooders? Once you know, ask them to do it. Don’t assume it’s obvious. Life is filled with distractions, so make your calls to action clear: Join the list. Get the book. Register now. Reserve your appointment. There’s one other benefit to building personas before you blog. It helps to make your posts more conversational and builds rapport with your audience. So, whenever you’re ready to write, think about your persona, what they want to know, how much time they have to read, and the keywords they search for. Then you’re ready to write posts that will connect. Find the post on the HostGator Blog

WP Engine Launches Cloudflare Stream Video Plugin For WordPress

WP Engine -

AUSTIN, Texas – May X, 2018 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced the launch of the Cloudflare Stream Video Plugin for WordPress. The plugin was built by WP Engine in partnership with Cloudflare to make it incredibly easy for WordPress users to publish and stream performance optimized videos on WordPress… The post WP Engine Launches Cloudflare Stream Video Plugin For WordPress appeared first on WP Engine.

Bringing Simplicity to Video Streaming

WP Engine -

By 2022, video will make up 82 percent of all IP traffic—a fourfold increase from 2017. This rise can be attributed in great part to younger generations like Gen Z, who are increasingly turning to video as their preferred method for consuming content online. Some of this has to do with the way Gen Z… The post Bringing Simplicity to Video Streaming appeared first on WP Engine.

Importance of a Website and the Best Web Hosting for Small Businesses

Reseller Club Blog -

Everything starts small and then grows big, even businesses. By definition, a small business is a business that is owned independently and is limited in terms of size and revenue generated. For instance, a cake shop or a web design agency with an employee size of 10-12 can be said to be a small business. Furthermore, the upper limit to the employee count is 500. Thus, if your business falls under the bracket of 1 – 500 employees you are a small business. Moving on, irrespective of your business size in today’s competitive online trending world having a social presence is a must. Be it a Facebook business page, Twitter or Instagram to engage more users and reach a wider audience base, however, a business website is also a must and shouldn’t be overlooked. In this article, we’ll be covering the importance of a business website and the best hosting for small business websites. So let us begin! Importance of a website If we were to say, having a business website adds to a business’s credibility, wouldn’t you agree? You most likely would! In fact, it is easier to browse through a website listed on Google as it is more detailed along with your YouTube, Facebook Marketplace or Instagram. In fact, according to a report, 97% of consumers use the internet to find local businesses, whereas, another finding says, only 64% of small businesses have their own website. If we are to go by the results of these two findings, we can conclude the importance of having a business website. Chances are 64% of businesses will perform better than you in gaining an audience and broadening their outreach. Retaining the customer, however, is a secondary thing. Let us see the top 4 reasons why having a business website is important: Your website shows up in the local internet search results, resulting in more people to know about your existence. You can leverage your digital marketing strategy by running dedicated campaigns on social media and linking back to your website for more in-depth information. You can collect customer information by asking them to subscribe and keep in touch with them on a timely basis with the right email marketing. Content is king, and you can use it to sell products to your customers by attracting them with the right words and information. Your website is like a one-stop-shop for customers looking for a dedicated product, albeit, a virtual one. Thriftbooks, an online bookstore is one example of a website that is a virtual bookstore and has steadily grown over the years. Now, that we’ve seen the importance of a website for your small business. Let us move on to tackle the next big thing, the backend of your website. You may wonder, why the backend? However, you must know the technicalities while running your website. Things to look out in web hosting Imagine you finally decide to set up your website and are launching it at 11 AM local time. The invites have been mailed, the social media poster launched and bang as the clock strikes 11, your current and potential future customers click on the much-awaited link! However, to their surprise and your utter horror, the website is down because the server you hosted on crashed due to or your website loads slowly because of so much traffic. And if this is a recurring issue, instead of your website helping you gain more customers it will end up making you lose more customers. Tragic, isn’t it? Calm down, it isn’t tragic, the right web hosting can help you avoid this problem, however, what is the right web hosting? When it comes to web hosting solutions for a small business there is always a doubt which is the best hosting for small businesses? Before tackling that question, let us first understand what are the things that you need to look out for in web hosting. Managed Servers Being a small business you will have a limited number of employees to manage your business and marketing activities. Along with that if you were told that you even need to manage the technical aspect of running your website, it might complicate matters. Web hosting that provides managed services is simple and helps take care of your business website by maintaining it, upgrading the software, managing the security, backup and much more so that you can concentrate on running your business without worrying about the website. RC Advantage: We offer managed hosting services that are simple and secure along with an easy intuitive dashboard, cPanel, for free to help you navigate through your orders easily. This means you can take care of running your business while we take care of the website management. Website loading speed Website loading speed is an important factor when it comes to how your customers feel about your website. According to a survey, 40% of users abandon a site if it takes 3 mins to load. To make sure your website visitors don’t get the same experience which, in turn, can hamper your performance make sure to choose a web hosting service that offers good load speed. RC Advantage: Our web hosting services, especially Cloud Hosting comes with varnish cache and ceph storage. Varnish cache helps in boosting your website speed by 1000x that means, blazing fast website load speed, while, ceph ensures there is no single point of failure! Support System admin support is very important in case you are stuck with something and don’t know how to proceed further. A good web hosting service provider will always offer 24/7 website support. RC Advantage: We offer round-the-clock expert website support to resolve any of your technical queries to provide uninterrupted services. Resource upgradation Today you are a small business, tomorrow your performance may multiple and you will outgrow your hosting resources. At this time, it is important that your hosting provider offers resources upgradation like RAM, CPU, etc.to accommodate your growing traffic. RC Advantages: Our hosting plans are easily scalable. We offer easy single click upgradation of hosting resources like RAM, OS and CPU with our Cloud Hosting. Best web hosting for small business Having seen what are the things that your chosen web hosting should have it is time to figure out which web hosting is best for small businesses? There are several web hosting options available, however, one that we would recommend to small businesses is Cloud Hosting. In Cloud hosting your website data is stored across multiple devices, which improves redundancy and website load time. Moreover, it offers all the above features, along with, data mirroring, several 1-click application installations like WordPress, Joomla, etc. an intuitive panel to monitor your resources and much more. Above all reliability is of utmost importance and Cloud Hosting promises that and we believe it is the best hosting for small business. We hope this article helped you in understanding the importance of having your own business website, as well as, choosing the web hosting solutions for your small business. If you have any queries or comments, feel free to leave them in the comments section below. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Importance of a Website and the Best Web Hosting for Small Businesses appeared first on ResellerClub Blog.

Notice of MDS Vulnerabilities

The Rackspace Blog & Newsroom -

On 14 May 2019, Intel released information about a new group of vulnerabilities collectively called Microarchitectural Data Sampling (MDS). Left unmitigated, these vulnerabilities could potentially allow sophisticated attackers to gain access to sensitive data, secrets, and credentials that could allow for privilege escalation and unauthorized access to user data. Our highest priority is protection of […] The post Notice of MDS Vulnerabilities appeared first on The Official Rackspace Blog.

Marketing: What It Is and How to Get Started

The Domain.com Blog -

When you open your own business, whether it be a full or part time thing, you need to know the basics of marketing. Pop Quiz: Where do you start? A)    Digital Marketing B)    Social Media Marketing C)    Cold calling D)    Direct mailers E)    TV advertising F)     All of the above Our point is that it’s hard to know where to crack the marketing nut. There’s so much information about marketing available at your fingertips that it’s overwhelming. We’re going to get down to marketing basics: what it is and how it’s done, to make life easier for you. Once we’ve covered the basics of marketing we’ll discuss different tactics that you can employ today and some that you can plan for. Marketing, a definition If you search Merriam-Webster you’ll find marketing defined as Look to Dictionary.com and you’ll see Marketing, in a nutshell, is about getting your product or services in front of people who will purchase them. It’s been around for generations. You’ve heard of the ancient Greeks, right? What do you think they were doing when they loaded their goods into their carts and brought them to the agora? It wasn’t so people had something to look at, it was to get their products in front of prospective customers. Imagine a crowded Greek marketplace with multiple people selling the same product — they’re competing for the same customers. They need to cut through the noise and get the attention of the buyers so maybe they have a catchy slogan, or brightly colored carts, or a device to amplify the volume of their voice. These could be called ancient Greek marketing tactics.* We doubt you’re pulling your goods to a crowded, hilltop market in Greece, so your marketing tactics are going to look a little different. It all starts with the right domain. Get yours today at Domain.com. An explanation of common marketing terms you’ll encounter It’s hard to walk the marketer’s walk if you can’t talk the talk. We get it. Here are some common marketing terms you should know. Analytics– The information that you get from analyzing data or statistics.B2B– Business-to-business. If you sell products or services to other businesses, you’re in the B2B category.B2C– Business-to-consumer. If you sell products or services directly to consumers (including e-commerce, or online sales), you’re in this category.Bounce Rate– This measures the number or percentage of people who land on your website, but leave it after looking at only one page.Brand– A brand is a tricky thing to define. Here’s a good summary.Buyer Persona– A representation of what your ideal customer looks like: what motivates them, what are they trying to accomplish, what are their behaviors, and their demographics.Click-through-rate (CTR)- This measures the number of times someone clicks on your advertising or marketing materials. It’s a measurement of engagement.Conversion Rate– The number or percentage of people on your site who take the action you want them to take (make a purchase, get more information, sign up for your email list, etc.)Data– The statistics and facts you collect for analysis.Key Performance Indicators (KPIs)– KPIs describe the quantifiable ways you measure success. For example, if I were to send an email newsletter, I might choose open rate and click-through-rate as two of my KPIs.Marketing– We’ve got this one covered. If you’ve forgotten, see the start of this post.Marketing Funnel– A model of the path a prospective customer takes to become a paying customer. Marketing tactics for your small business or side gig What marketing tactics are best for you? There are so many that it can be difficult knowing where to begin. Unless you have a large marketing budget, you’re not ready for national TV advertising, so let’s look at other options. Email Newsletter– Email marketing is a great way for your customers (or prospective customers) to stay connected to you. Consider providing updates on sales, coupons, or special offers for your frequent readers.Podcast– What’s your expertise or interest? Can you provide value and insight to your customers by creating podcasts? Depending on your goals your podcast can vary from an entertaining overview of a recent comic (if you’re looking to drive engagement and build a fan base) or you can provide short, actionable tips and advice for your listeners.Blog– Blogs aren’t just for stay-at-home moms who share recipes. Writing blog posts increases your subject matter authority and can help your website rank higher in search engine results.Social Media– You don’t have to be on every single social media platform, but you should be where your customers, or potential customers, are. Share tips, tricks, offers, and build a community with your followers.Website– This is your home base. Your website should be built around the end user experience. Make it easy for your website visitors to find what they’re looking for or complete a purchase. If your website stinks, your marketing can only do so much.SEO– Search Engine Optimization. There are some great resources that exist to help you understand what you can do to rank higher in search engine results. There’s a lot to learn when it comes to SEO, so don’t get down on yourself if you can’t master it all in a day. Keep in mind that no matter how you start your marketing efforts, you should go into it with an idea of what your customers look like and what motivates them; this is what allows you to cater your marketing strategy and tactics for success. It all starts with the right domain. Get yours today at Domain.com. Ready to take on your marketing? The word “marketing” shouldn’t strike fear into your heart. Marketing has been around for centuries, and whether or not you realize it, you’ve probably already started marketing your business (word-of-mouth counts, so have you told anyone about your business?) Use our definitions of common marketing terms and suggestions for small business marketing tactics to jumpstart your marketing efforts today. What else do you suggest a small business owner, or someone just starting a side business, do to start their marketing? Any advice that you’ve learned through experience? We’d love to know, so share it below in the comments. *The author is no scholar on ancient Greece or Greek civilization. These events are dramatized as an illustration. Though, if you are an expert and have some background information to share, post it in the comments. The post Marketing: What It Is and How to Get Started appeared first on Domain.com | Blog.

A Single Page Website Doesn’t Limit Your Options

InMotion Hosting Blog -

First of all, why do you need a website for your business? You’d be hard-pressed to find anyone who denies the value of having an online business presence in the digital age. And yet, there is much debate about the benefits of hosting your own site, using a hosted web builder service, or just cultivating a brand on various social media channels. We think it’s best to having your own self-hosted website. Continue reading A Single Page Website Doesn’t Limit Your Options at The Official InMotion Hosting Blog.

9 Steps to Build an Online Store and Become Your Own Boss in 2019

DreamHost Blog -

While traditional careers have their benefits, there’s something very appealing about being your own boss. You can work whenever, however, and wherever you want to while still pursuing your passion. The tricky part is knowing how to get started. With accessible and easy-to-use tools such as WordPress and WooCommerce, setting up shop online is relatively simple. By launching an e-commerce store, you can take your product ideas to the web and access the vast pool of customers available there. This article will walk you through the steps to build your online store with WordPress and WooCommerce and become your own boss in no time. Let’s go! Your Store Deserves WooCommerce HostingSell anything, anywhere, anytime on the world's biggest eCommerce platform.See Plans 9 Steps to Build an Online Store and Become Your Own Boss The very first thing you’ll need to start an online store is a product customers will want to buy. We can’t help you with that, unfortunately — your idea has to be all your own! You’ll also need a way to manufacture your product, either by doing it yourself, hiring a company to do it, or some combination of the two. Once you’re done, you’ll be ready to set up your online store and start selling your merchandise, which is where the steps below will come in handy. Step 1: Secure Your Web Hosting and Domain Name The first two things you need to start any kind of website are a hosting provider and a domain name. Your hosting provider will store your website’s files, while your domain name provides an address where customers can find your store. If you’re building a WordPress site (which we recommend), you might also want to consider WordPress hosting. These types of plans are explicitly geared towards the platform, and the servers they run on will be optimized. Our shared WordPress hosting plans, for example, are ideal for new WordPress sites. You’ll have access to our 24/7 tech support team, and plans are cost-effective, starting at just $2.59 per month for a single site. What’s more, we can also help you register your domain name. You can quickly check the availability of your desired web address, then register it once you’ve found the perfect fit. Simply fill in some information to complete the process. Domains usually start at $11.99, but if you’re also hosting your site with a shared WordPress plan, you’ll get yours for free. Related: Why You Should Consider Keeping Domain Registration and Web Hosting Under One Roof Step 2: Set Up WordPress and WooCommerce Regardless of your current host, a WordPress hosting plan likely comes with the platform pre-installed or with a one-click installation option. In some cases, you may need to install WordPress manually. Next, you’ll need to set up WooCommerce — a premiere e-commerce solution for WordPress (we’ve compared it to other competitors and think it’s the best ecommerce platform available). The first step is to install and activate the WooCommerce plugin. Once this is complete, you’ll be prompted to configure your store using the onboarding wizard — fill in the fields as best you can now, or come back to this step later. Related: A Comprehensive Introduction to WooCommerce Step 3: Identify Your ‘Value Proposition’ Before you begin creating content for your e-commerce business, consider identifying and writing out your value proposition. This is simply a statement explaining the mission and value of your business and products. Two of the most important questions your value proposition should answer are: What problem does my product solve for customers? What makes my approach to this problem unique compared to other similar businesses? Establishing your value proposition now should help you create content later. Also, any copy, product, or long-form content (such as a blog post) should reflect the values you identified in your proposition. We’d also suggest sharing your value proposition with customers on your website. Most companies do this on an About page or as a ‘Mission Statement.’ Here’s ours as an example: Sharing your values with customers can help demonstrate why your product is relevant to them. Plus, you might win over customers who might have otherwise purchased from your competition. Step 4: Create Your Product Pages Now you’re ready to go back to setting up your online store. Navigate to Products > Add New within WordPress to start adding your first item. There are a lot of settings to consider here, but your priority should be your product photos and description. Taking Quality Product Photos Showcasing your products in their (literal) best light is crucial. Unprofessional, low-quality photos make your site seem untrustworthy, which will discourage customers from opening their wallet. As such, make sure your product photos are well-lit and taken in front of a clean background. If you can, take pictures from a variety of angles, and include some close-ups of unique details to help catch customers’ eyes. Once you have your product photos, make sure to optimize them with a plugin such as ShortPixel or Optimole before uploading them to your site. This will help prevent large media files from slowing your site down. Writing Captivating Product Descriptions You’ll also want to craft your product descriptions carefully, to help convince site visitors to become paying customers. Keep your value proposition in mind when you’re writing, and make sure to point out information about how the product will benefit customers. It’s vital to make your description easy to scan, as ‘skimming’ content has become more popular over the years. Keeping paragraphs short, while using formatting techniques such as bullet points and subheadings, can convey more information than a brutal wall of text. Specifying Product Data Finally, for this section, you’ll want to configure the settings in the Product Data section of the product editor. Here you’ll set your product’s price, add a SKU number and shipping information, specify if it comes in any variations (e.g., other colors or sizes), and more. Take your time with these, as they’re an essential aspect of your store and business. Once you have the basics down, you may want to consider setting up Linked Products to help cross-sell other store items and enable reviews to add some social proof to your site. Related: 5 Amazing WooCommerce Templates to Increase Sales on Your Website Step 5: Configure Your Tax Settings In the U.S., each state has laws regarding sales tax for internet-based retailers. It’s not a bad idea to talk with a tax attorney before your business gets up and running, but at the very least, you should familiarize yourself with the laws in your area. To set up sales tax for your products in WooCommerce, navigate to WooCommerce > Settings > General within WordPress. Make sure the Enable taxes setting is checked, then save your changes. If there wasn’t one before, you should now see a Tax setting tab at the top of your WooCommerce Settings page. Click on it, then configure the settings on the page. You can determine whether your prices will automatically include tax at checkout and what information WooCommerce should use to calculate tax for each product. It’s also possible to add Standard, Reduced, and Zero tax rates if needed. Step 6: Specify Your Shipping Methods Shipping is a make-or-break aspect of running a store. As such, in the Shipping settings tab, you can add practically as many options as you want to implement a delivery strategy. If you’re going to make your products available in a wide range of locations, you might want to create ‘shipping zones.’ They essentially let you offer different rates to customers depending on where they’re located. If you also want to charge extra for international shipping, you can do so here. Step 7: Decide Which Payment Gateway to Offer In the Payments settings tab, you can specify how customers can pay for their products. By default, WooCommerce will set up Stripe and PayPal vendors for you. However, you can add additional gateways — including popular solutions such as Square and Amazon Pay — with WooCommerce extensions. In addition, you can enable your customers to pay with a check, cash, or by bank transfer. The gateways you decide to offer are ultimately up to you, based on familiarity, ease of use, and transaction fees. However, it’s also important to consider your customers, as these criteria are also their primary concerns. As such, gateways such as PayPal are usually a given. Related: The 10 Most Popular Online Payment Gateways for Your Website, Compared Step 8: Run Through Your WooCommerce Search Engine Optimization (SEO) Checklist You’re almost ready to welcome customers to your store, but first, they need to be able to find it. SEO is the answer. By optimizing your content for search engines, you’ll make it more likely customers can find you while searching for products online. As with many site aspects, WordPress plugins can help. Yoast SEO is a highly rated and effective plugin that can help manage on-page SEO factors such as keyword usage, permalinks, and readability. If you want something a little more specialized, you can also look into the Yoast WooCommerce SEO plugin. It’s better suited to WooCommerce than the free version, and can also help promote your products on social media. At $49 per year, it’s cost-effective and may be a solid investment, especially if it helps to bring in a few more organic customers via search engine. Step 9: Publish and Promote Your E-Commerce Website While you can keep refining your site, you’ll want to publish at this point — think of it as laying down a ‘marker.’ You’ll also want to make sure customers know who you are and what you do. Promoting your site on social media and through email marketing campaigns can help get you started. Fortunately, there are a variety of WooCommerce extensions available to help. You can choose popular services such as Drip, MailChimp, and even Instagram to promote your products to followers and subscribers. Marketing will be an ongoing responsibility, so investing in some tools to help you streamline your efforts will be worth it in the long run. The extensions mentioned above range from free to $79 per year. You can also search the WordPress Plugin Directory for more free solutions, although you may find functionality lacks depending on the plugin. Building an Online Store No one said becoming your own boss was easy, and there’s a lot of work that goes into starting a brand new business. However, WordPress and WooCommerce can simplify many of the tasks required to get your e-commerce site up and running. Ready to set up an online shop? Our WooCommerce hosting packages make it easy to sell anything, anywhere, anytime on the world’s biggest eCommerce platform. The post 9 Steps to Build an Online Store and Become Your Own Boss in 2019 appeared first on Website Guides, Tips and Knowledge.

Rackspace and Telos Team Up to Accelerate the FedRAMP Journey

The Rackspace Blog & Newsroom -

SAN ANTONIO – May 14, 2019 – Rackspace today announced a new program that provides affordable FedRAMP compliance for SaaS providers, Rackspace Inheritable Security Controls (RISC), powered by Telos® Corporation’s Xacta. Leveraging the power of FedRAMP inheritance and Rackspace’s existing Joint Authorization Board (JAB)-authorized platform-as-a-service, RISC significantly shortens the time and reduces the cost required […] The post Rackspace and Telos Team Up to Accelerate the FedRAMP Journey appeared first on The Official Rackspace Blog.

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