Website security is of the utmost importance for businesses of all sizes. By maintaining their website, business owners ensure the safety of themselves, their customers, and potential customers. There are various ways to protect an online presence. Keeping the website, along with any applications and software, up-to-date is one of the easiest measures that can be taken to reduce a site’s level of risk to malicious activity. Ensuring that all aspects of an online presence are current also helps to maintain the stability and functionality of the website as a whole.
By implementing the most recent and stable version of website applications and scripting languages, an online presence is more likely to remain secure. When vulnerabilities are detected in “old” versions, the developers publish an update or suggest a fix. By updating the code as soon as possible, website owners are doing their due diligence to avoid exploitation. A good hosting provider will ensure that its offerings can support the latest and greatest versions.
In addition to scripting languages, it’s also important to keep applications and software up-to-date to avoid malicious intrusions. If a content management system (CMS) is powering a website, the platform may send notices to administrators when updates are available. 1&1 provides Web hosting customers with a library of the most popular applications that can be easily installed in their latest stable version. Furthermore, nearly all 1&1 Click & Build applications (WordPress, Joomla, Typo3, Magento, Drupal, etc.) can be installed in either Free Mode or Safe Mode to tailor security updates to the user’s requirements.
In Safe Mode, 1&1 takes care of everything so that users do not need to worry about security vulnerabilities or maintenance. However, this option does have some customization limitations. When an app is installed in Free Mode, users have much more flexibility but with that comes the added responsibility of maintaining their own security. These users will have the option to receive email alerts from 1&1 when an update is available. Based on preference, email alerts can notify customers about new versions of applications, plug-ins, and/or security fixes. Users will also receive notifications about specific security issues concerning certain versions of the app and the app itself. As an added precaution for those using WordPress, the “Site Manager” plug-in (developed by 1&1) can be used to facilitate automatic updates of major releases, themes, and other plug-ins.
Another way that business owners can ensure that their website and its visitors are out of harm’s way is to use a security solution like SiteLock (included in the 1&1 Unlimited and Performance Packages). These proactive solutions offer users a way to protect their websites against unintentional access from outsiders that might take advantage of outdated code. One of many features provided by this service is a website application scan. The scan will detect vulnerabilities within applications and notify users when updates and security patches are available. This can save website developers significant time, especially when their project is built using software that does not directly provide users with information about update availability.
Every Web project is unique and the method by which each project is secured can differ. It is important for website creators to understand the risks involved with outdated installations to ensure safety on the ever-evolving Internet. Regardless of each user’s technical expertise, 1&1’s hosting packages provide a range of solutions to further ensure website security.
Photo Credit: ©iStockphoto.com/greyfebruary
Hi, A lot of people are talking about Joomla 1.5 recently and the security problems it has I´ll explain a little bit of the background and what you need to do if you have a Joomla 1.5 website. Firstly what is Joomla? Joomla is a content management system, A relativity new way to build and […]The post Joomla 1.5 Security Recommendations appeared first on Small Business Marketing, Domain Names & Web Hosting Blog | Pickaweb.
Is Your Website Secure? Security for a Website Explained As a website owner you need to make sure that...
The post 15 Keys to Providing Customer Service Through Social Media appeared first on HostGator Web Hosting Blog | Gator Crossing.
Social media is great for connecting your business to your customers, and allowing them to have direct close access to you can be a boon for your brand image. However, unfettered access also means that more customers feel free to complain either directly or indirectly about companies through social media. In this media climate, it’s important to leverage your PR skills to positive effect, and here’s how.
Your customer turned to social media to complain because they are looking for an immediate response, and while you may be busy with product development meetings or vendor calls, these seemingly-small, Facebook-born comments should receive similar attention. Make sure that you get back to them as soon as you see the complaint.
Have a dedicate twitter account for issues
Social media is all about context, which is why big corporations create accounts specifically for reporting and responding to issues, decluttering their primary social feed and filtering the important messages from the fluff. Nike and Comcast are two examples of companies that have dedicated accounts on twitter for customers experiencing issues for precisely these reasons. If your company is big enough, create a dedicated account where customers can reach you when something has gone amiss.
Be responsive around the clock
Know your business well and when your customers will be using your services. If you are a restaurant, for example, you can expect to hear from customers late in to the evening if they have had a bad dinner experience. Monitor your account around the clock as best you can or, better yet, dedicate staff to the task so that you can respond quickly.
Address the issue and offer a solution
In your response, be sure to restate the problem so it is clear you understand it, and give your customer a solution if one is available. Communication requires empathy and efficiency, and this approach will achieve both.
Offer new information they might not have access to
Airlines can frequently update the customer as to the status of cancelled or delayed flights quickly before that information is disseminated at the gate. Give the customer all the information you have as they might not have access to it. This will also show that you are paying close attention to their particular circumstances.
If no solution is available offer empathy
Sometimes no immediate solution is available, but it is important to respond as fast you can. A simple “We sincerely apologize for any inconvenience. That sounds like an awful time/situation/experience. We are working on it and will get back to you soon” can calm an angry customer while you work on a solution.
Direct them to resources where answers or solutions may be found
When you can’t provide the solution over social media, let them know where they can go to receive resolution, be it an email address they need to contact or a store manager they need to talk to directly. Keep in mind that social media channels aren’t the most appropriate avenue for obtaining things like account numbers or private information, so be sure to direct them to someone offline that can help them.
Be aware of your twitter account and follow your tags and hashtags
Someone on your staff needs to have alerts set for any tags or hashtags customers might
utilize to try and reach you. Pay attention to them, particularly if you intend to use them for support purposes.
Answer all of the questions asked (not just the easy one)
When writing your response go back and look at the original complaint. It may be easy to address just one issue but they may have had several questions or concerns. Address each and every one, clearly and effectively.
Rectify what you can
Make the situation right as fast as you can. You can’t fix every aspect of their problem but whatever issue you can fix, do so quickly. Remedying even a portion of the customer’s problem will be seen as progress and improve your image as a result.
Follow through with the issue
Chances are you won’t solve the problem on the first go around so go back and check in with your customer. Did they get a new flight? Was the broken item replaced? Etc etc. Follow up with the customer and demonstrate compassion, empathy, and dedication to their needs in the process. Do not wait to be asked for additional assistance!
Show customer appreciation
Proactively reach out to customers who are mentioning your company in a positive way. If someone takes a picture at your business and tags you, repost/retweet it! If you get a positive review on Facebook contact the customer and say thank you. These small actions will show that you are listening, potentially turning one time reviewers into brand evangelists.
Provide a real world solution
The coffee was cold? Offer to replace their cup free of charge. Car wasn’t repaired properly? Have them bring it back in. If it was a tangible problem offer a tangible solution, and remember that generosity is remembered, blogged about, rewarded, and retweeted.
Don’t remove complaints
It can be tempting to remove a complaint after you have addressed the concern, but leaving them alone should be standard practice for your business. Make sure that your responses and solutions are in the comments section or your direct reply to the tweet. New customers will see the complaint but also see that you were responsive and accommodating to customer needs.
Above all reply and act in a professional manner. Your customer might be rude or upset but it is your job to maintain your calm and mitigate the situation as fast as you can. Remember: a crabby customer is an issue, but a positive response is an asset, and your customers will notice that.
In an age of ubiquitous social media, communication comes from many inboxes. Tend to your Twitter and Facebook accounts and exercise professionalism, and your wall will become a testament to your dedication to your customers.
Data Center Technology
Is dedicated hosting at the end of its life cycle?
With close to a decade of experience in the education industry, Donald Morton decided to take matters into his own hands when he could not find adequate teaching materials for his students. Specializing in high-quality Common Core State Standards (CCSS ) worksheets and courses, Morton now makes a business out of providing parents and educators of all kinds with material to challenge and excite their students.
“Teaching from 2005-2013 at schools throughout the Chicago area, I found that I would constantly be trying to find materials on the Internet to teach exactly the skills that I needed the students to learn. However, each time I was unsatisfied with the offerings, so I created my own,” said Morton.
After creating his own teaching materials and applying them in the classroom, Morton was able to see immediate results in his students.
“My students were able to see huge growth on standardized tests, in part because of the materials that I was using. So I decided to share them with the world using www.ereadingworksheets.com,” said Morton.
With the success of his educational materials, Morton decided to leave the classroom and focus on creating high quality content full time through his website.
“My primary source of traffic is from organic listings in Google, although I do have a pretty good stream of direct traffic too,” Morton explains. “Teachers like my website because the materials are creative, rigorous, and free. They don’t have to sign up to use any of my materials or services, and I don’t subject them to disruptive popup ads,” said Morton.
An avid technology follower, Morton had been tracking the new domains since their original proposal through various technology blogs. With 1&1 Internet, Morton was able to stay at the forefront of the new .com boom.
“I learned that now was the time to start ordering the new domains. 1&1 has done a great job of bringing the registration process to consumers. I am unaware of any other registrar offering a painless and convenient pre-registration process,” said Morton.
Registering readingworksheets.education allowed Morton to expand his online presence and instill credibility into his services.
“Having an online presence for business owners is essential in today’s market. Consumers are using technology to solve their problems and that includes finding local businesses. Having a memorable domain name and TLD allows local business to continue using advertisement methods with which they are already familiar and confident, such as newspapers and radio, and enhance them with a digital call to action,” said Morton.
Morton sees his new domain giving him the ability to increase his visibility with memorable and recognizable domain names to continue to offer exceptional educational material through a hassle free and no cost outlet.
The phrase ‘Internet of Things’ (IoT) seems to have caught Tech World by storm! It has been a topic of serious debate in technology circles and has steadily gathered steam in the past few months! So what is the (IoT) wave all about? Is it just another buzzword or will it really alter the course of the Internet as we know it? Let’s get some perspective…
What is the Internet of Things?
Imagine that you need to get to work early for a business meeting and you are running a little late. Let’s say you had a sensor/alarm clock in your bed that would notify other devices that you are awake. This would in turn would open up the drapes, get the coffee machine running, and switch on the water heater for your shower. If you have forgotten to turn off the lights/fans because you left home in a hurry, motion sensors will turn them off, thus saving you a lot on electricity bills. Wow, that sounds really exciting, straight out of a sci-fi movie, doesn’t it? Some parts of this are already reality and more are just round the corner! By transferring this kind of technology to everyday objects and equipping them with their own sensors, IPs and access to the Internet, it would help us make develop a smarter home and smarter life!
This, in essence, is IoT. Kevin Ashton is said to have coined the phrase ‘Internet of Things’, and while there are several definitions of IoT floating around the Web, the basic concept is that the Internet is a vast ecosystem of ‘smart’ everyday objects that interact with each other through the Internet.
But how is IoT and a smart home relevant to us and our Industry? In other words, what’s in it for us?
In 2008, the number of devices that were connected to the internet was more than the number of people living on the planet. A majority of these were devices like smart phones, tablets, laptops etc communicate with each other over the Internet. The number of devices connected to the internet is expected to touch 26 billion by 2020 and as IoT becomes more and more pervasive, there is a lot at stake for the DataCentre Industry and Web Service Providers like us. Here’s why:
Data influx & Higher demand for Efficient Storage Technologies
IoT deployments are speculated to generate a large amount of Data Influx. This Data will need to be processed and analyzed in real time. Given the projected increase in Data in a relatively short period of time, the demand for scalable Internet Infrastructure, and higher storage capacity will only increase, which will further propel Storage Management technologies & server technologies. The magnitude of network connections and data associated with the IoT will accelerate a distributed datacenter management approach that will call for Web service providers like us to offer reliable data storage facilities and efficient system management platforms.
Addressability of Devices in the IoT
Addressability of devices in the IoT is a crucial aspect that is being explored by a few leading Industry players. The Internet ran out of IPv4 addresses in 2010, and while no major impact of this was visible to us, IPv6 deployment will take the centre stage as potentially billions of new sensors will require unique IP addresses.
Verisign’s Object Naming Service (ONS) is a model put forth to tackle the question of addressability from a different angle. ONS is a central registry that stores IP addresses of all the servers that hold EPC (Electronic Product Codes) transmitted by RFID tags. These codes allow individuals to look up information about specific objects across a distributed supply chain. As IoT becomes more and more ubiquitous, it will be interesting to observe how this technology is mirrored and maintained for everyday objects in our home akin to the DNS Service for Domains. Who knows, ONS could also potentially become an additional source of revenue for Web Services providers like us! J
New gTLDs in the Internet of Things
ICANNs New gTLD Program is touted as the Internet’s biggest Game Changer. Tie this in with the Internet of Things, and the possibilities are seemingly endless! For starters, imagine if you could access and modify the temperature controls in your refrigerator through a URL like http://www.tedsicebox.fridge. This is just the tip of the iceberg. For brands that manufacture these products, this could be a great way to increase brand personalization with brand specific URLs and extensions.
The road ahead for IoT is still pretty uncertain. It remains to be seen how soon this becomes an integral part of our existence. However the possibilities and projections are extremely promising! If anything, three recent developments indicate that Internet Pioneers are betting big on this –
Google’s recent acquisition of Nest Labs (a home automation company) for $3.2 billion,
Microsoft’s latest launch of Windows for the Internet of Things
Apple’s iBeacon that allows Apps to send customized messages/promotions/coupon codes to users, based on their current location or past history,
Perhaps this next wave of the Internet will be upon on us sooner than we can possibly imagine. Stay tuned! Let us know what you think about IoT in the comments below!
We are pleased to announce that we have completed an update of the PHP versions available on all shared and business cloud servers to PHP versions 5.5.11 and 5.4.27. These updates contain several bug fixes as well as a security update to address CVE-2013-7345, for more details please see the PHP.net change log notes for PHP 5.5.11 and 5.4.27.
The use of PHP 5.5 and 5.4 can be enabled on your account or on a per-directory basis through a simple .htaccess modification. This modification can be placed in an accounts public_html/.htaccess file to enable PHP 5.5 or 5.4 for the entire account or in the .htaccess file of a specific directory (e.g: public_html/wordpress/.htaccess) to enable under that directory tree only.
To enable PHP 5.5 or 5.4, you must add one of the following htaccess option:
AddType application/x-httpd-php55 .php
AddType application/x-httpd-php54 .php
The binary path to the PHP 5.5 and 5.4 installations, should you require it for executable php scripts or cronjobs, is located at:
As with the existing PHP 5.3 setup, when you enable PHP 5.5 or 5.4, it will respect any custom php.ini settings you may have under your account. In addition, all standard PHP modules and extensions from the existing PHP 5.3 setup are default enabled in the PHP 5.5 and 5.4 setup to ensure the best compatibility possible.
As always, questions or comments, we can be reached 24/7 through any of our support channels, thank you.
Data Center Technology
In 2008, IBM combined its “System i” and “System i” server architectures to form the Power Systems product line, also known as “IBM i.” Processors in this new line initially used Power6-based chip
If your site is built on WordPress, you probably have a good idea of how much you can really do with this powerful content management system. But there are so many ways you can enhance your site and so many tools to use, it may be hard to know where to start, or which resources are really the most useful. To help you out, we’ve compiled a list of 60 resources, tips and hacks you can use to make your WordPress site exactly what you need. Check it out!
Have questions? Have a WordPress tip you’d like to share? Leave us a comment!
The post 60 Resources, Tips and Hacks for Supercharging Your WordPress Site appeared first on Official Bluehost Blog.
Everyone’s getting World Cup fever! And with the official announcement of the US World Cup away kits, Yahoo merchant ussoccerstore.com, the official store of US Soccer, got a boost from a great article on Yahoo Sports and featured on the Yahoo homepage.
We think it’s that cool “One Nation. One Team.” … check it out!
Big congratulations to our long-time, successful customer.
The post Ways to Ensure That Your Mailing List is a Legitimate One appeared first on HostGator Web Hosting Blog | Gator Crossing.
Email marketing is big. It’s no secret. Email marketing is one of the best ways to not only ensure that your brand and your products or services stay fresh within the minds of your clients, it allows you to catch their attention, appealing to the impulse buy side of your clientele.
Leverage Existing Relationships
If an individual sees your product or service in their email and thinks that what you are offering is a great deal they may simply click through the email to purchase it, as they already have a relationship with your company, without feeling the need to do any form of price comparison or the like. It’s easy for people to get caught up in the moment, wanting to get their products and services out to as many people as humanly possible, regardless of whether or not the person has technically asked for that email from you. There’s just one problem with this. That type of behavior is illegal; an internet no-no.
“But I just found this list of people’s email addresses! It’s obvious that they wouldn’t have left it lying about if they didn’t want others to use it” you might proclaim. Or you might have decided to purchase a mailing list, share email addresses with your buddy who has an email list as well, or simply have pulled email addresses off of Craig’s list or some other site where such information is freely posted. You might justify it to yourself in a thousand and one different ways, but the fact of the matter is that the justification doesn’t count, not when it goes against the CAN-SPAM act, your hosting provider’s terms of service and acceptable use policies, and their upstream providers terms of service and acceptable use policies.
The Low Down:
In order for your mailing list to be a legitimate one, in order for your messages to not be considered spam, and to ensure that you are able to stay with your hosting provider, there are several things that you cannot do.
Use a purchased mailing list
Use a mailing list that was given to you
Use a mailing list that you found somewhere (sorry, that email address you found in the back of the taxi can’t be just tacked on to the end of your list, gotta throw that one out!)
Randomly generate email addresses and send out messages to all of them, hoping one goes through to a legitimate email address.
“Well, that seems like a lot that I can’t do,” you might think to yourself, and the truth is, you’re right. You cannot do anything that gets around the idea of not getting someone’s permission to email them. So what can you do, not only to make sure that your mailing list is legitimate, but that it’s CAN-SPAM compliant?
The Double Opt In:
Make sure that you get everyone’s permission to email them, not once, but twice. This process is referred to as double opt in, and it means that not only does someone have to give you their email address, but you then have to ask them if they really meant to give it to you, and they have to say yes before you can start including them on your mailing list. The process usually goes something like this:
A person puts in an email address on your site, indicating that they want to receive email from you. The reason this isn’t enough is that you have no way of knowing whether the person entering the email address is the one that owns the email address.
You receive their form with their email address listed. You’re excited! You want to add them to your list, but you just can’t yet. First you have to send them an email, typically with a link that will write to a database stating the date and time that they accepted (this is the second time they are accepting).
They will click on the link, writing the information to the database (you want to retain this information in case you later get reported as spam, thus proving your legit status and ensuring that you don’t get in trouble).
You will add them to your mailing list and can email them every time you send out the mailing list.
The Rest Of The Story:
Keep in mind that there are other laws, rules and regulations that you may need to adhere to, such as the fact that all individuals requesting access to adult content, if that’s what you’re offering, must be over eighteen, but it’s your responsibility to determine whether what you are sending needs those additional features. You can read about the guidelines at the FTC’s site here: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
Remember, if you receive a complaint from your hosting provider about your mailing list, they’re not only working to make sure that you are in compliance with the rules, but that they are as well. They don’t want to get in trouble either for violating Federal law, so don’t take it personally, just remember that you’ve got to keep your mailing list legit; once it’s there, it’s smooth sailing for both of you.
Image Source: Dartmouth. (2014). Mailing List. [image online] Available at: http://www.dartmouth.edu/~tucker/images/mailing-list.jpg [Accessed: 25 Mar 2014].
InMotion Hosting was founded on a simple principle – treat your customer how you expect to be treated. Our founders were already experts in Web Hosting, and they knew there was a large market of people looking for a reliable host who cared about their success.
This focus on the customer was the foundation of our culture as we grew. But, maintaining a consistent customer-focused culture while growing rapidly required a great deal of discipline and innovation. Various methods were employed over the years to live up to our founding principles, including the formulation of our company mantra in 2010. That was followed by immersion of the Mantra into all aspects of the business from hiring and training to everyday protocols, continuing education, and even bonus structures.
But, was that enough? In short, no. In reality, there is never an end to the task of improving your customer’s experience. As our expansive growth continued, we learned an extremely valuable lesson: Hiring and training individuals to truly care about the customer and strive to THRILL the customer is only half of the equation. You also need the ability to verify if all of those good intentions are being realized in practice and to implement changes wherever we fall short of our goals. Our solution was to create a Customer Experience Team .
In the Fall of 2012, the Customer Experience Team was born. The sole purpose of this department is to be the customer advocate, responsible for analyzing, identifying, and driving ongoing improvements to the customer experience across ALL customer touch points. I am honored to manage this team, extremely appreciative that our goals and values come directly from the founders, and proud of the accomplishments to date from this department.
A couple examples of recent enhancements include:
The Sales Confirmations Team has been transformed into the Onboarding Team. Instead of simply confirming the accuracy and validity of a new order, the New Account Specialists now have the goal of “Setting the Customer up for Success”, to include tasks such as:
Welcoming new customers on board.
Identifying and answering questions regarding the customer’s goals and needs.
Providing direction and help documentation directly related to those goals and needs.
Initiating conversations on important aspects yet to be considered by the customer.
Installing or triggering installation of certain software as requested by the customer.
A new and improved Account Management Panel (AMP).
We recently launched major enhancements to our Account Management Panel, with a major focus on improving usability for top customer journeys. Some key enhancements included:
Updating the look, feel, flow, and consistency of AMP, with focus on ease of use.
Reducing the number of clicks to reach the top customer journeys.
Creating visibility for the customer to proactively maintain contact and billing information.
Increasing integration between AMP, cPanel, our Support Center.
Our Customer Experience Team’s Promise to You
We will put ourselves in your shoes all day, everyday. Your pains are our pains, and your happiness is our goal. We will continue to strive to THRILL you every single day.
Customer Experience Manager
Yesterday, we had an one-hour hangout about the new features we’ve added to the SiteGround Staging tool. As promised, here is a full recording of the event and answers to all the questions we couldn’t reply to live.
Additional Questions and Answers
Unfortunately, we couldn’t answer all the questions on the live event because we wanted to keep it within one hour. So here is a list of all the questions that remained unanswered until now
Q: Paul Oaten: If I have a 1.5 or 2.5 existing Joomla! site, can I build a new 3.2 site in a staging environment and then after all content is updated in staging push it to live status?
A: Yes, such migrations are quite time consuming and require a lot of testing. That’s why our staging tool is often used for Joomla migrations from one version to another. Make sure that the initial push you make is a simple one.
Q: Dale Davies: How do I add this feature to my reseller accounts?
A: Right now, this feature is available only on our GoGeek accounts. If any of your reseller accounts needs it, it must be upgraded to the GoGeek plan.
Q: Roger Demary: Will i see the replicated files in FTP / cPanel so i can edit those?
A: Yes, you can edit the replicated files (your staging copy) through FTP, the FileManager tool in your cPanel or even via SSH.
Q: Paul Oaten: Do you create a new username and password or use the original one?
A: Since the staging tool is replicating your live site completely, the login details for your Joomla/WordPress site are the same.
Q: Russell Huntley: what about Magento ?
Q: Right now the tool works only with Joomla and WordPress but we plan adding more supported apps. Magento is surely the first app on that list.
Q: Enrico Giubertoni: My assumption is that the staging copy (or backup) is on a physically different web server from my site.
A: No, your staging copy is generated on the same account your live site is hosted on so you can easily access and modify its files and database.
New software developed at Stanford University promises to improve the efficiency of cloud systems by using an algorithm modeled on
Welcome to the ASO Community Newsletter!
Cloud VPS Sale!
Get 2x the RAM + Diskspace. Seriously.
Happy April 1st.
Although we at ASO enjoy a good joke, we thought we’d spare you the April Fool’s frivolity this year, and cut straight to the savings. For a limited time, you can get 2x the RAM and diskspace on any Cloud VPS plan. No coupon needed! Offer applies to new orders and upgrades only.
Click here to look at all our Cloud VPS plans.
Need Your Own Website? We Can Help.
If you’re in need of a website but don’t have the time, patience, or skills to get one up and running, we can get you sorted out in no time.
All you have to do is pay a flat-rate price for a site created by an expert, who can provide the specific features you need.
Click here to take a look at all our website builder plans. You can also purchase this service as an add-on during checkout with any Shared Hosting plan.
Broaden Your ASO & Hosting Knowledge
Make your hosting experience a simpler one with the storehouse of helpful information in the ASO KnowledgeBase. Learn how to get started, manage billing issues, troubleshoot common problems across our product line, and more!
Click here to take a look.
Recommend ASO, Earn Commissions!
If you’re an ASO enthusiast, you should check out our Affiliate Program. Get some sweet commissions for recommending our services.
Sign up for free here, and start earning commissions today.
Thanks for reading. See you next month!
The ASO Team
We recently had one of our customers drop us a request on the blog to share a list of the top WordPress themes. So we spent some time in searching for the best responsive, feature rich and most importantly, free themes that you can use. So without further ado here is our list of the top 5 WordPress Themes .
Need a free Business or Portfolio style WordPress theme, then Corpo is for you. It is responsive and beautiful at the same time. It comes with a big slider on the homepage, which makes it ideal for displaying new updates. For all future business ventures this could be the ideal WordPress theme for you.
4] Codium Grid:
A grid based WordPress theme, the Codium Grid fits perfectly on all devices [tablets, mobiles, desktops etc.]. This theme is also built keeping minimalism in mind and does well in highlighting the right content. A great theme if you’re into publishing photos online.
This is a free Magazine style WordPress theme from MyThemeShop who are known for their light and fast loading themes. You can choose from multiple site layouts, backgrounds and color schemes, as well as control specific features of the theme. Related posts, author box and ad management also come out of the box.
This is one of the best free magazine WordPress themes out there. It has a stunning design with several layout options. It also has a built in related posts and Social Buttons which is a much needed to boost our blog visibility. And yes it is responsive too. Made by Alexander Agnarson, this theme truly deserves a chance to be used on your magazine based website. If you don’t agree try asking the 31,000+ users using this theme.
1] Fruitful :
We never knew that free WordPress themes can be so awesome. The Fruitful theme is a free WordPress theme that is so feature rich that it can give any paid WordPress Theme a run for their money. This theme is highly customizable with customer header, logo upload, menu styling and inclusion of Google fonts. Even if this was a paid option we would probably still recommend it for the sheer awesomeness
We hope you liked our selection of the top WordPress Themes. Drop in a comment if you think there are other WordPress Themes that also deserve to be in this list.
The post 5 Facebook Updates You Need To Know About appeared first on HostGator Web Hosting Blog | Gator Crossing.
Hate it or love it, Facebook is still one of the most effective platforms for social media marketing. As we’re all aware, they like to update things A LOT. Sometimes it’s the way it looks; for instance, they’re currently advertising a simpler layout with a bigger focus on posts appearing in the news feed. Other times they’ll add entirely new options on how to market the things you post.
If you use Facebook to manage a business page, advertise events, or even just to garner some recognition for your craft, here are five recent updates you’ll find beneficial.
1. Objective Based Ads
This is one of two big steps Facebook has taken in the last six months in trying to adhere to objectives of advertisers on Facebook. This change is said to have taken place for the purpose of focusing on the impact of advertisements rather than the type. Based on conversations Facebook staff had with “marketers of all types” they’ve come up with 8 objectives advertisers can choose from to meet their goals:
Page Post Engagement
In-store Offer Claims
Clicks To Website
& Event Responses
After the user chooses the objectives and creates the ad, Facebook will place the ads where they’ll create the best impact. You can now see under the ads manager the results of your post based on the selected objectives. With a much simpler approach to getting your ads seen, you can focus on the content and what viewers are enjoying most.
2. Facebook Insights
The new update to page insights makes tracking the performance of your Facebook page more ‘insightful’ than ever. Long-valued by strategic marketers, the data collected will support your goals when tracking the performance of ads and posts. Facebook has updated the web version of Insights that are presented in easy to navigate graphs that can be adjusted and customized to your preferences.
Some new features include:
Advanced filtering – Filter by Total Reach, Organic vs. Paid and Fans vs. Non-Fans.
Best post types – Quickly determine which of your post types generate the highest reach and average engagement.
When your fans are online – Incredibly useful for determining when to post, see things like:
Number of fans that were online each day of the past week
Average number of your fans who saw any posts per hour
Benchmarking – Compare the performance of your page between time periods.
3. Auto-Play Videos In The News Feed
It may be a lesser known fact, but videos aren’t nearly as engaged with as photos and status updates. That said, Facebook felt it was a good idea to have a way for users to engage with videos more often by catching the glimpse of it playing without sound. Straight from an article on Facebook’s business blog, “Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention over a short period of time”.
While this may seem appealing to some (marketers especially), there has been a significant backlash from many of its users. Complaints like their load time slowing, distracting, unwanted, etc. Like other features people would rather not see, you can block this functionality for more distraction-free browsing.
4. Edit Your Posts That Have Already Been Published
Have you ever posted something, only to notice a few hours later thatthere was a typo? While it is possible to delete these posts, sometimes it has already been paid for as an advertisement, or has received too much attention to make replacement an attractive prospect. For quite some time now, Facebook users have been requesting the ability to edit their posts, and now that option is here.
For posts appearing on your personal profile you have the option to edit captions for photos and status updates that are strictly text. For business page administrators, the editing capability is still only limited to photo captions while Facebook tests the ability to edit posts as well.
5. Improvements To The News Feed Ranking (They’ve Made It Smarter)
Like many other tech giants, Facebook has revamped their algorithms to make a more personalized stream of posts based on the individual user. Impressively, what posts appear are based of over 100,000 weighing factors, things like:
Relationship Settings – Things like labeling friends as “close friend”, or “acquaintance”
Post Types – Users that interact more often with photo posts are more likely to see more photos.
Hiding Posts/Spam – Recent hides may be carrying weight as to whether a post shows in the news feed
While those are just a few, it is clear that the challenge of making engaging and visible posts has become more difficult. The company’s advice is is to create and advertise a variety of interesting content that will attract clicks, shares, likes and comments. The best way to do this is by understanding your fans, and what they want to see.
We frequently hear from customers and readers of our blog who are interested in learning more about how we function as a business. Your wishes are our commands (usually), so in that spirit, we thought we’d share a new policy we are rolling out at A Small Orange to reflect our continued commitment to our customers.
Here is the message we posted on our internal blog:
As A Small Orange grows, we feel that it’s important to look and act the part of a larger company. Doing so creates synergy, which is always good to have.
Therefore, effective April 7, we are implementing a “Dress for Success” policy and requiring all employees to be wearing business formal attire while working. This includes our employees in both our Austin and Durham locations, as well as our employees who work from home.
What exactly is business formal? Please see the examples below:
[Confidential stuff about how ASO does business here. Come work for us and get the full details.]
As part of our ongoing initiative to manufacture employee happiness, we are incorporating the enforcement of this new policy into a new, very much mandatory, twice daily video chat/meeting each employee will have their supervisor/manager. We are calling these new meetings HOVERS, which stands for Helping Out Very Enthusiastically and Recalling Standards.
In addition to going over your metrics, kudos, and any other relevant updates, your supervisor will use your twice daily HOVERS to ensure that you are dressed appropriately for work. We think these HOVERS will promote additional synergies between you, your team, and the company.
Please remember that failure to dress appropriately after the effective date of our new “Dress for Success” policy will result in disciplinary action, up to, and including termination.
Since the leadership team aims to set a positive example, I will update this post later today with a few images of us reflecting the serious and professional nature of our work in the way we dress:
For more information on this change, please see our new “Dress for Success” policy.
We thank you for your compliance.
And here is the aforementioned Dress for Success policy:
A Small Orange expects employees (regardless of location or work from home status) to dress appropriately in business attire. Because our work environment is one in which professionalism is tantamount to success, we require everyone to Dress for Success.
Business attire for men includes suits, sports jackets and pants that are typical of business formal attire at work. Ties are mandatory. For women, business attire includes pant and skirt suits and sports jackets appropriate to a formal business attire environment.
Employees are expected to demonstrate good judgment and professional taste. Courtesy to co-workers and your professional image to customers (regardless of actual in person interaction) should be the factors that are used to assess that you are dressing in business attire that is appropriate.
The images featured below are great options for a formal business environment. Wearing clean and pressed attire is just as important in maintaining a business formal image. Also, it is important to keep in mind that maintaining a professional image in a formal business environment always includes dressing appropriately for the workplace – revealing too much is unacceptable, as modesty is key.
(Please note that positioning yourself with your co-workers in a “V” formation is not required by this policy.)
Your accessories, which range from your jewelry to your perfume to your notebook or briefcase, must also be fitting for a business formal environment and should be worn or carried in good taste. The images below give you a good idea of what a formal dress code looks like and can even offer inspiration for your own business formal attire.
As a reminder, your supervisor/manager will ensure you are dressed appropriately for work during your twice daily HOVERS. As a further reminder, attending your twice daily HOVERS are mandatory.
Remember, it is our goal to look and act the part of a public company in order to create synergy. Such synergistic actions inspire investor confidence and subsequently strong shareholder returns.
We thank you for your compliance.
The post Infographic: The Digital Renaissance appeared first on HostGator Web Hosting Blog | Gator Crossing.Are we in the midst of a new type of renaissance, a digital renaissance? Given not only the sheer availability of information, but also the ability to immediately share new thoughts with a wide audience, things do seem ripe for the evolution of ideas in ways never before possible. The following infographic addresses this, comparing the present day to the renaissance of the 14th century:
The Digital Renaissance via HostGator