Web Host Blogs

Seven Things Speakers Must Have On A Website Speaking Page

Liquid Web Official Blog -

Whether you’re just getting started with public speaking or you’re a seasoned professional speaker who has been speaking to groups for years, you need a speaker website or a speaking page—a place meeting planners, event organizers, and media can go to learn more about you. A successful speaking page provides the exact information needed to help someone decide if they should invite you to their event and facilitates the inquiry process. Unfortunately, many speaking pages fall short and talented speakers fail to get booked. That’s why in today’s post, we’re sharing exactly what speakers need to include on their website speaking page. What To Include On A Speaking Page If you want to get booked as a speaker, you need to make it easy for event planners and booking agents to not only find the information they’re looking for but see just how fantastic you are in front of a group. You also need to remove the “wild card” risk associated with an unknown speaker and provide peace of mind that you’ll wow the audience and make the person who booked you look good. Subscribe to the Liquid Web newsletter to receive tips on how to build a professional WordPress site. Here’s a list of seven things meeting planners are looking for on a speaking page: 1. Speaking Topics Share your best, most popular speaking topics and if you have one, your signature talk—the best talk you have that always receives rave reviews from event planners and audiences alike. Consider sharing the talk title and a short description for each topic. 2. Speaking Testimonials Every time you speak at an event, ask for feedback and a testimonial from the event organizers and ask to see the attendee feedback or survey results for your session. Display testimonials about your talks on the speaking page, share attendee feedback, and if attendees posted glowing remarks about your talk on social media, embed a tweet or two to provide added social proof. 3. Speaking Photos And Videos Make sure you ask a friend to take photos and/or video of you speaking, hire a photographer or videographer to take photos, or ask for photos and/or a video recording of your talk from the event organizers. You can also ask for the official event videographer or photographer’s contact information before the event and hire the same person to take extra photos of your talk. Displaying photos of you speaking at events and including videos of you speaking from stage demonstrate that you have experience and give potential clients the opportunity to see you in action and witness the quality and value you deliver. 4. Previous or Future Speaking Gig Information Have you spoken at other events or have future speaking gigs booked? List them on the speaking page of your website. This shows event organizers that you’re already being booked by other people and helps remove risk. 5. Your Speaking Approach Do you have a unique speaking style? Are you known for a specific thing when you speak? Do you have a reputation for making people laugh, telling great stories, or inspiring action? Share it! Also, share your approach to working with event planners and event organizers to ensure your session creates great value for their audience. 6. A Speaker One Sheet In addition to a speaking page, it’s a great idea to create a speaker one-sheet, which is a flyer promoting your speaking. A downloadable one-sheet that includes your photo, bio, speaking topics, testimonials, and contact information is incredibly valuable for event organizers who often research speakers online, gather information, and provide options to key stakeholders to choose from. When you have a one-sheet, a meeting planner can download it, and either email it to decision-makers or print it to distribute at a meeting. 7. A Speaker Booking Form At the bottom of your website speaking page, include an interest form or booking form that includes questions specific to speaking such as when the event is and how many people are expected to attend. One More Tip For Speakers With the seven items listed above incorporated into your speaking page, you’ll have everything an event planner is looking for except one thing. We haven’t yet addressed a professional bio because where it goes on your website varies. If your entire website is dedicated to speaking and it is a speaking website, the about page should have your professional bio in long and short formats, as well as a collection of photos.If your website is a business site that is selling services and/or products and the speaking information is limited to the speaking page, you need to include a professional bio on the speaking page. The post Seven Things Speakers Must Have On A Website Speaking Page appeared first on Liquid Web.

ResellerClub: Our Story

Reseller Club Blog -

It’s been a while since I did a blog post like this but as the business has expanded and more customers have joined the ResellerClub family, I feel the need to pen our journey especially for those who might not be familiar with the brand. I think this would be a good time to reconnect on the ResellerClub story. Milestones Our journey has been quite an interesting one so I’d like to start by drawing out our milestones. Our History The Beginning (2006 – 07): ResellerClub started in 2006 with a handful of employees in a tiny Mumbai office. We were a Domain Registrar company offering 20 TLDs and still toying with the idea of hosting. However, in just a short time, we acquired 15,000 resellers.  Picking up Pace (2008 – 12): Growth was massive in this period. We grew from 15,000 resellers to 40,000 resellers and 20 TLDs to 80 TLDs in this period. By 2009, ResellerClub was among the Top 10 Domain Name Registrars in the world. In 2011, ResellerClub went global. This was a huge step for us as we were now offering glocalised experiences in China, Brazil, UK, Spain and more. We were recognised as the Fastest Growing Wholesale Registrar.  We also expanded our product portfolio by offering Shared and Reseller Hosting. In this time, we also held our first ever event, ResellerClub Hosting Summit. Diversifying (2013 – 16): By this time, ResellerClub hit some major milestones: Our domain offering grew to 500+ TLDs. We also acquired 100,000 resellers worldover.  We added to our product portfolio, servers – VPS and Dedicated Servers. We also launched addon products namely, Business & Enterprise Email hosting, Backup & Security Solutions, Combo Plans and mobile site builders. While we have always catered to hosting companies as well as web professionals,  we realised during this time that the way web professionals buy is a little different. To cater to them, we started the Frictionless-reseller Buy program where web pros can directly ‘buy off the shelf’. In this time, we also launched the event, ResellerClub presents Hostingcon in India, China and the Netherlands. ResellerClub defined and refocused on the WebPro audience. We launched our first ever design contest, SiteWars and our first ever design – development event, Ctrl+F5 in light of this refocus. Ctrl+F5 has since expanded to become a highly popular, multi-city event in 2019. The contest set the pace for all the following activities for webpros.  Transforming (2017 – Present): Today, ResellerClub has over 200,000 customers worldwide. We’ve dug deeper and reached further in the WebPro community. This is reflected through new initiatives and projects like: ResellerClub Mobile App  The all-new WebPro Panel Cloudbazaar, our flagship event solely focused on WebPros Product portfolio expanded to include SaaS apps like G Suite, Themes & Templates, Plugins & Scripts Our Vision & Mission today Today, ResellerClub’s vision and mission is to cater to and equip WebPros and hosting companies in every step of their business through meaningful partnerships, events, content, products and services.  Through partnerships with various brands, we aim to bring the best of the lot under one roof – ResellerClub. Our partnering brands include:  Our Products Our Geographies ResellerClub has 8 country market programs and its presence in over 240 countries: Our Team Our team 250+ employees, works together to the common mission: WebPros & Small Businesses. The brand functions are divided to optimize skill and strength. According to research, ResellerClub employees are 54.86% happier than employees of other Businesses (source: Bogus Insights Inc., 2019 ;)) Until next time! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post ResellerClub: Our Story appeared first on ResellerClub Blog.

WP Engine Platform Becomes 40% Faster Making it the Unequivocal Performance Leader in WordPress

WP Engine -

AUSTIN, Texas – Aug. 12, 2019 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced it has become the first WordPress Digital Experience Platform to adopt Google Cloud Platform’s newest infrastructure, the Compute-Optimized Virtual Machines (VM) (C2). With these enhancements, WP Engine’s platform offers performance that is 40 percent faster than anyone else… The post WP Engine Platform Becomes 40% Faster Making it the Unequivocal Performance Leader in WordPress appeared first on WP Engine.

Improving Our Backend Performance by 15%

WP Engine -

At WP Engine, we are relentlessly focused on being the best platform for building and operating high-performing digital experiences on WordPress. To fulfill this focus, it’s important to remain the leader when it comes to WordPress performance at scale, and to provide customers with a platform that helps their sites run faster, more securely, and… The post Improving Our Backend Performance by 15% appeared first on WP Engine.

What Google’s Mobile-First Indexing Means For Your Site

Nexcess Blog -

Most web searches are carried out on mobile devices, as they have been for several years. This shift in user behavior shouldn’t be news to any site owner or ecommerce retailer, and nor should Google’s enthusiasm for the mobile platform. The search giant has been cheerleading for mobile-friendly design for the best part of a… Continue reading →

10 Ways to Boost Online Store Sales with Wishlists

HostGator Blog -

The post 10 Ways to Boost Online Store Sales with Wishlists appeared first on HostGator Blog. Adding wishlist functions to your online store can help turn more window-shoppers into paying customers, if you make your wishlist visible and easy to use—and maybe don’t call it a wishlist. Here’s how to choose your wishlist tools, put them in the right places on your site, and make the most of the marketing opportunities wishlists deliver. 10 Steps to Wishlists That Work Why do wishlists work for online stores? Saving items for later reduces cart abandonment, and it makes it easy for your shoppers to pick up where they left off later, even on another device. Shareable wishlists can also reach new customers who are shopping for gifts or want to copy a social media influencer’s style. Follow these steps to boost sales for your online store with wishlists. 1. Choose your wishlist plugin The best wishlist plugins make it easy for your customers to use them. Look for guest wishlist options, social shareability, privacy options for individual wishlists, and easy to use admin tools that show you which products are the most wished-for. Two of the best-rated options for stores that run on WordPress with WooCommerce are WooCommerce’s own Wishlists plugin and YITH WooCommerce Wishlist. Both cost $79 for a one-year, single-site subscription. YITH also offers a pared-down free version. 2. Decide what to call your wishlists Wishlist—as in, “add to wishlist” may seem like the obvious term to use in your store. But UX-research group Nielsen Norman Group has found that some shoppers feel “greedy” about adding things to a list to share with others. NNG recommends alternatives like Favorites or My List. 3. Choose where to put wishlist tools on your site There should be an add to wishlist (or favorites or my list) button on every product page. Google’s Retail UX Playbook lists wishlist-related calls to action on product pages to reduce friction for shoppers who are browsing or who want to complete their purchase later, on another device. You can also add a wishlist button—usually a heart—to product photos on your category pages. West Elm does this, and lets shoppers start marking favorites without signing in or creating an account first. Shoppers can review their My Favorites Gallery and sign in if they want to save those items for later. It’s also a good idea to make wishlists visible and easy to access from the shopping cart and during checkout, to encourage shoppers to add items from their lists. 4. Customize your store’s wishlist tools You should be able to customize your wishlist buttons, colors, messages, and more to blend in with your site design. You may also have the option to require that shoppers register in order to make a wishlist, although NNG recommends against that because it adds friction to the shopping experience. You may also be able to customize the sharing options you want your store’s wishlists to support. Make it as easy as possible for shoppers to share their lists, especially on social media. One study found that online stores without “clear social sharing options” consistently miss out on potential sales.   5. Preview and test your store’s wishlist features Navigate through your store the way shoppers do and add things to test wishlists to make sure that everything looks and works the way you want it to. Preview the new setup on different devices and pay special attention to how your customizations look on mobile phones. And follow our recommendations for other UX testing best practices. 6. Activate your new wishlist capabilities Make your wishlist functions live, let your shoppers know they can make wishlists, and then listen for their feedback. You may need to tweak things as customers start building and sharing their lists. Wishlist implementation done, right? You’re just getting started. You’ll get much more value from your store’s wishlists if you go beyond relying on customers to keep and share their lists. The next steps are all about making the most of the marketing opportunities wishlists give you. 7. Use wishlist data in your marketing campaigns Use your wishlist admin dashboard to make your marketing more effective. You’ll see how often list owners post. You can see which products are on the most wishlists and promote them. You can personalize email offers to customers based on specific items on their lists. And you can create holiday promotions that offer deals on users’ wishlist items and incentives for sharing lists. You can also send personalized offers of similar items at different price points, along with cross-sell offers. For example, if a customer has a pair of jeans on her list, you can offer cheaper and more expensive jeans from the same brand. You can also offer tops, belts, and shoes that would look good with her wishlist jeans. 8. Test your wishlist-based marketing efforts We’ve talked before on the blog about A/B testing for email marketing, and your wishlist marketing messages should get A/B tested, too. Sometimes the color or placement of a button or a small change to the wording of a subject line can make a significant difference in engagement and conversions. So, test early and often. 9. Monitor your wishlist metrics Over time, you’ll send trends emerge from you wishlist data. How many of your shoppers have wishlists? Is the number of lists rising or flat? Are your customers consistently sharing their lists, or do you need to promote sharing more heavily? Pay special attention to how users are sharing their lists. Is email or social their preferred channel? If it’s social, which platforms do they use the most, and which platforms generate the most traffic to your store from shared lists? This data will help you decide where to focus your marketing efforts. It can also flag areas where you may need to improve UX. For example, if you’re getting a lot of click-throughs from lists shared on Instagram but very few conversions, you need to examine that pathway to see if there are obstacles you can remove to increase sales. 10. Keep optimizing your wishlist program Consumer preferences, technology, and social network popularity are always evolving. That means you need to keep tabs on what’s trending in online retail, in addition to watching your marketing metrics and A/B test results. Keep listening to your customers, too. Any opinions or requests they share about your wishlists when they contact customer service or post on social media are data you can use to build a better wishlist program. Ready to start granting e-commerce wishes? Build your online store with HostGator. Find the post on the HostGator Blog

Data Challenges, Global Expansion Prompt Search for Strategic IT Partner

The Rackspace Blog & Newsroom -

Synchronoss, a software company that serves tech, telecom and media companies, was facing a massive data challenge — like 300 terabytes a day massive. That volume comes from the company’s wildly successful mobile content transfer service, which allows millions of subscribers to seamlessly and safely transfer their personal data whenever they upgrade to a new […] The post Data Challenges, Global Expansion Prompt Search for Strategic IT Partner appeared first on The Official Rackspace Blog.

Getting the Most out of Facebook for WooCommerce

Liquid Web Official Blog -

Facebook is one of the most-trafficked websites on the planet. Only Google and YouTube see more. With 1.56 billion daily users, Facebook’s user base is impressive, and 31% of the global population are active on the platform at least monthly. No matter how many customers you have, and no matter how many customers you continue to convert, there’s not a single retailer in the world with the global reach of Facebook. What if you could tap into even a small fraction of Facebook’s massive user base? What if you could boost sales and in turn, generate more revenue for your online store by bringing your retail business to Facebook’s vast audience? We’re here to tell you that you can. Here’s how to sell products on Facebook in four easy steps. How Does Facebook for WooCommerce Work? It starts with the Facebook tracking pixel. Adding this small but powerful item to your WooCommerce store gives Facebook Business Manager access to your product catalog, and tracks customer data. Once the two platforms are connected, you’ll add your products, put together your catalog, and set up your Facebook shop. Don’t worry — it’s easier than it sounds. When your store runs on WooCommerce, Facebook integration brings consistency and cohesiveness to your retail experience. Plus, Facebook Business Manager makes this a very simple, painless process; the “work” of the integration is automated. In the end, you are selling products both on your eCommerce site and on your Facebook shop. Subscribe to the Liquid Web eCommerce newsletter for more insight into using social media to promote your WooCommerce store. Benefits of Combining Facebook and eCommerce For eCommerce retailers, there are several benefits to integrating a WooCommerce store with Facebook (beyond adding a new revenue channel). Wider Reach Integrating with Facebook is an opportunity to leverage the vast user base. Even if you convert just a fraction of Facebook’s total usership, it can result in substantially higher revenue for your business. Stronger Customer Relationships Integrating with Facebook can help you to build stronger customer relationships. Facebook is a platform that is designed, first and foremost, for building relationships. So bringing eCommerce to Facebook is the best of both worlds both for you and your customers. Better Audience Data The ability to collect useful, actionable data on the audience data makes Facebook a valuable tool for business owners. Imagine having that level of insight about your customers’ shopping behaviors. How to Sell Products on Facebook Now that we’ve gone over Facebook integration with WooCommerce, let’s move on to the most important question: How do you integrate Facebook with your WooCommerce store? Step 1: Install the Facebook Pixel for WooCommerce Many services offer a tracking pixel, but the most popular one is the Facebook pixel.  The Facebook pixel is very easy to install. Instead of copying and pasting lines of code, Facebook Business Manager generates a WordPress plugin embedded with your unique Facebook pixel. Connect to WooCommerce First, use this link to access your own Facebook Business Manager account. The link will take you to the page for connecting your Facebook account to WooCommerce. Then from the dashboard, click Connect Account either in the upper right-hand or bottom right-hand corner of the window (yes, it appears twice). Next, choose whether you want to set up Pixel & Website Events or a Catalog. You can set up one or both, then click Next. From there, you’ll be asked to select a Facebook pixel. An advertising account can only have one Facebook pixel, so if you’ve already created one, you’ll only have one option to select. Then click Continue. If you haven’t yet created a pixel for your Facebook business account, you’ll need to create it. Facebook provides its own tutorial, but the process is:  Go to Business Settings in your Facebook Business Manager account.  Select your business and click Data Sources.  Select “Pixels” and click the + Add button.  Name your pixel, provide the URL of the website where your tracking pixel will be used (optional), and click Create. Once you’ve selected your tracking pixel, you’ll see an option for advanced audience matching. By default, advanced audience matching is turned on, and we recommend leaving it that way. When you’re ready, click Continue. Next, Facebook will have you download the Facebook pixel extension which you’ll install on your WordPress site as a plugin called Facebook for WooCommerce. Facebook Business Manager even walks you through the process of installing the plugin. From your WordPress dashboard, click the Plugins tab in the sidebar. Click the Upload Plugin button, then click Choose File and navigate to the plugin you downloaded from Facebook Business Manager. Then click Install Now. When you return to Facebook Business Manager, it will verify that it is able to connect to the extension you installed on WordPress. If it doesn’t show as active, return to the Plugins tab in WordPress and confirm the plugin shows as activated. Once it shows as “Active” in Facebook Business Manager, click Continue. At that point, the process of installing the Facebook pixel on your WooCommerce site is complete. The next step in integrating Facebook with WooCommerce is to begin testing that the pixel is working. Step 2: Test Your Store The next step is to do some testing. This is important because if the tracking pixel isn’t tracking correctly, this integration process won’t work the way it should. After the final step to installing the Facebook pixel, click the Test Events in Events Manager button. You’ll be taken to a page in Facebook Business Manager that asks for the URL to your eCommerce store. Type your URL and click Open Window. This will take you to your eCommerce store. The idea is for you to interact with your store — e.g., navigate between pages, browse your product catalog, submit your contact info in a form, add products to your shopping cart — so Facebook Business Manager can make sure the pixel is tracking these interactions. Once you’ve tested your site, return to Facebook Business Manager to see whether the pixel is having any trouble tracking engagement. Any tracking events the pixel had trouble tracking will be indicated with an orange icon. If you click to expand the error, it’ll actually show you what you can do to fix it. Example: As you can see in the screenshot above, adding one of Secret Aardvark’s products to the shopping cart produces an error. According to the explanation for the error, this is happening because Secret Aardvark’s product catalog hasn’t yet been paired with the Facebook pixel (creating a product catalog was one of the two options available at the start of Step 1). So if you were the owner of Secret Aardvark, you could fix this error by pairing your Facebook pixel with your product catalog. Step 3: Create a Catalog By this point, you’ve installed the Facebook pixel and tested the pixel to make sure it’s working. The next step is to import your product catalog into Facebook by creating a catalog in Facebook Business Manager. In Facebook Business Manager, navigate to Settings > Catalogs, then click Create New Catalog. catalogs > configure, click the product data sources tab to begin adding products to your catalog.” width=”700″ height=”551″> Under the Product Data Sources tab, click the blue Add Products button. Since the Facebook tracking pixel is already installed, select the third option: “Connect Facebook Pixels.” Then click Next. Adding Metadata to Your Products As you add products to your catalog, Facebook Business Manager scans them for metadata. Metadata is hidden information associated with the products on your eCommerce store. Though it’s invisible to users and visitors to your store, Facebook Business Manager can scan the metadata to get descriptions, photos, categories, and other key details about your products. Then this metadata is used to populate your catalog automatically, saving you from having to input all those products manually. There are three main ways to add metadata to products on your eCommerce store. You can either use Open Graph, Schema.org, or a WordPress plugin.  Using either Open Graph and Schema.org requires adding your metadata to the header of your site or to every product page. If you’re not comfortable going that route, a WordPress plugin like Yoast can do much of the heavy lifting for you. But ultimately, any of these would work so choose the one that’s most comfortable for you. Organizing Your Catalog When your product metadata is in place, Facebook Business Manager will import products from your eCommerce store for you. From there, we recommend creating product sets to introduce some organization to your catalog. You’ll use product sets to control what products appear in your shop and when they appear, which make for better customer experience. From your product catalog, locate the + Create Product Set button and click it. In the Create Product Set window, give the set a name. Then you can start customizing rules for the product set. In the screenshot above, you can see that this “Sauces” product set collects all the hot sauces in Secret Aardvark’s catalog. To achieve this, Secret Aardvark selected “Product Type” >> “is any of these” >> “sauces” which encompasses 19 different products. Most importantly, Secret Aardvark can now create a Facebook Ads campaign specifically for hot sauces. Once you’re done customizing the rules, click Create to finalize your product set. Step 4: Set up Your Facebook/Instagram Shop Now you’re ready to set up a shop on Facebook and Instagram. In effect, this step is really what brings your eCommerce to your social media accounts. It’s worth noting, though, that only users in the U.S. can buy from your Facebook shop. Before you get started, there are a few things you’ll need: A Stripe account The federal tax ID number for your business The address for your business A bank account Since Facebook also owns Instagram, Facebook Business Manager gives you the ability to set up a shop on Facebook, Instagram, or both. We’ll be covering the process for setting up a Facebook shop although the process is largely the same for Instagram. The first step in creating your Facebook shop is to provide the basic information for your business, including the currency you use, a physical business address (which is necessary even if your retail store is eCommerce only), and a business email. Then click Next. From there, continue to follow the prompts and connect your bank and Stripe accounts to complete the process. Once you’re finished, your followers will be able to access your Facebook shop under the Shop tab of the Facebook page for your eCommerce business. Make Liquid Web’s Managed WooCommerce Hosting Part of Your Social eCommerce Strategy As eCommerce becomes the increasingly dominant part of retail, it’s going to be crucial for online retailers to have great, reliable WooCommerce stores. That’s where Liquid Web can help. Liquid Web’s Managed WooCommerce Hosting provides everything you need today, and tomorrow, to run a highly scalable eCommerce business. From powerful cart abandonment technology to proprietary performance testing to ensure that your eCommerce store is always up to the task, Liquid Web makes building and managing an online storefront a breeze. And with our growing library of useful guides and tutorials, you’ll be able to master dropshipping, customer data analysis techniques, loyalty programs, and much more. To learn more about Liquid Web Managed WooCommerce Hosting, visit our product page today. And if you already use Liquid Web as your hosting provider, make sure you bookmark the Liquid Web blog which publishes handy resources regularly. The post Getting the Most out of Facebook for WooCommerce appeared first on Liquid Web.

New gTLD Report – July 2019

Reseller Club Blog -

From .TOP surpassing .SITE and .ONLINE, July saw a slight change in the way we are marching towards the second half of 2019. While 4 out of 5 new gTLDs are same as in June, the new entrant this month is .SPACE which is back on the list after a while! It now stands at the fifth position with a substantial market share. In fact, it is noteworthy that July saw an overall increase of 40% in the total registration count of all the new gTLDs.  Let us first take a pictorial look at how the various top 15 new gTLDs are placed: !function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js"); New gTLD Report – July 2019Infogram *Registration Numbers Facilitated by ResellerClub Let us now take a look at the top 5 new gTLDs in terms of registration count. Worth noting is the fact that the top 4 new gTLDs have also appeared in the top 5 in each of the last 3 months. .TOP – .TOP has been the largest contributor with the total number of registrations in July. It was able to grab a 43% share of the total registrations and a spike of 282% compared to the previous month. This is one new gTLD which has maintained consistency in terms of adding registrations. The promo price of $0.99 has been a factor for its improved performance in the China market.   .SITE – .SITE was able to secure second place with a total registration count of 16%. This is tremendous keeping in mind the promo price of $4.99. .ONLINE – The promo price for .ONLINE was set to $6.99. In spite of a slightly higher promo price, it is on the third spot with 10% of the total registration count. The increase in the number of registration of this new gTLD can be credited to the global markets. .XYZ – .XYZ was able to hold onto its fourth position. The promo price of $ 0.69 has been the reason for the surge in the global markets. Overall, this new gTLD contributed 8% in terms of total registrations in July.  .SPACE – With a promo price of $ 1.99 .SPACE is back in the top 5 list and now assumes the fifth spot with a 3% total registration count.  The registrations of the new entrant .SHOP saw a jump of 11% helping it bounce back to the top 15. Along with this, .LIVE was able to retain its seventh spot by contributing a total registration count of 2%. .STORE was able to retain its ninth spot with a jump of 25% in its registrations whereas, .LIFE was able to retain its tenth spot with a growth of 2%.  Here’s a quick glance into the exciting domain promos we’ve got lined up for the month of August: Help your customer’s build a website for their business with a .OOO extension at just $2.99 Take your customers business online with a .SHOP domain at just $6.99 That’s all folks! Check out all our leading domain promos here and help your customer’s get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – July 2019 appeared first on ResellerClub Blog.

Do I Need VPS Hosting?

HostGator Blog -

The post Do I Need VPS Hosting? appeared first on HostGator Blog. When it comes to choosing the right kind of hosting packages for your website, you’re going to have a lot of different options to choose from. Not only do you have to find a quality hosting provider, but you have to decide between a multitude of hosting types as well. You’ll have a lot of things to consider: The hosting features that your site requiresThe scalability of your web hosting environmentThe level of server resources you requireIf your traffic levels are rising quicklyIf you require any unique server softwareAnd a lot more One of the most common forms of hosting you’ve come across in your search is VPS hosting. Below we breakdown what VPS hosting is, how it works, and the pros and cons, so you can decide if this style of hosting is going to be the best fit for your needs. By the end of this post you’ll be able to answer the question, “Do I need VPS hosting?” with a resounding yes or no.  What Is VPS Hosting? VPS stands for Virtual Private Server. That might give you a couple of clues as to what this type of hosting is all about. First, we’ll start on the “server” portion. A server is essentially a big computer that’s used to store website files. When you purchase any kind of web hosting you’re renting server space from a hosting company who runs hundreds or thousands of servers, known as a datacenter. When someone types the URL of your website into their browser, the browser will communicate with the server and display your website’s files. All of this happens in a fraction of a second. To understand the virtualized aspect of a virtual private server, let’s compare it to a few other forms of hosting packages. With shared hosting, you’re renting a portion of a server, which you split with other users. With dedicated hosting, you’re renting an entire physical server that’s entirely dedicated to your site. VPS hosting acts as a combination between the two. Your virtual server will pull from multiple different shared server environments, but it’s entirely private, so it operates similar to a dedicated server. You’ll have access to a greater level of server resources, improve website performance, higher levels of security, and a lot more. You’ll learn more about the advantages of VPS hosting below.  How Does VPS Hosting Work? As you learned above, the virtualization aspect of VPS is one of the biggest differentiating factors between VPS and other types of hosting. Instead of a physical server being divided up into tons of shared server environments, it’s broken down into a handful of virtual servers. So, yes you’re still technically sharing a physical server environment. But, there are much higher privacy protocols in place, so any other VPS hosting users will never affect your ist in any way. The virtualization aspect works to create a virtual dedicated server.  This gives your site advantages like: Better site performance. With a VPS server, you’ll have access to a guaranteed level of server resources, so you can always expect the same level of high performance. Higher security standards. Your server will be completely isolated from other websites, and you can implement stricter security firewalls and the like. Greater server customization and access. With a VPS server, you have direct root server access, with greater control over server OS, scripts, and more. Keep reading to learn more about the benefits of VPS hosting. Pros of VPS Hosting For some website owners, VPS hosting will be their dream hosting setup. It offers your website a great blend of server performance, security, and control, all in an affordable server package.  Here are some of the biggest advantages to VPS hosting:  1. High Level of Server Resource Access With a VPS server, you’re guaranteed greater access to server resources. This means higher levels of storage, bandwidth, CPU, RAM, and more. Plus, access to the resources spelled out in your hosting plan is guaranteed. Sometimes, if you’re on a shared hosting plan you might notice a drop in site performance due to other sites on the same server. With VPS hosting this will never be the case. So, not only are the plan limits much larger. But, you’ll always have these resources available and dedicated to your site alone.  2. Greater Flexibility and Control When you choose VPS hosting, you’re giving yourself greater server access and customization options. Essentially, you’re less limited with VPS vs. shared hosting when it comes to what you can do with your server.  Using a VPS gives you more server customization options right out of the gate, plus the ability to customize your server down the road. For example, with most VPS hosts you’ll have a choice of operating system, as well as the type of software you’d like to install on your server. Most VPS plans will also give you SSH access, which is secure direct server access. Some users might not require this, but for those that do, this will be invaluable.  3. More Affordable than Dedicated Hosting If you want some of the benefits offered by a dedicated server, but don’t quite have the budget for it, then VPS can be a great choice.  Sure, technically VPS isn’t the same as a dedicated server, but it operates in mostly the same way. Basically, with VPS hosting, you’re getting a lot of the performance and the features of a dedicated server, but without the high associated costs.  Plus, by configuring your site to run on a VPS server now, you’ll gain the understanding you need if you ever do decide to upgrade to a dedicated server. When that day comes, you’ll have a leg up in terms of the learning curve.   4. More Scalable by Nature If you ran into the limits of your shared hosting plan, then you’re probably looking for a form of hosting that will grow with you as your site grows. VPS hosting is pretty scalable, meaning you can add more server resources if your site requires it. Plus, VPS servers can be quite large, so they can support very large and fast growing websites.  Now, it isn’t as instantly scalable as cloud hosting. But, it’s still scalable, you’ll just need to notify your hosting company about the increase before you hit your plan limits.  Cons of VPS Hosting VPS hosting is a very popular form of hosting for those who want a hybrid blend between shared and dedicated hosting. But, it still won’t be the perfect form of hosting for everyone. Here are some of the biggest drawbacks to VPS hosting you’ll want to be aware of:  1. Requires More Technical Expertise VPS hosting isn’t technically advanced, but it does require more tech skills than a basic shared hosting plan. Shared hosting is built from the ground up for beginners and the intuitive nature of shared hosting reflects that. When you sign up for VPS hosting it’s generally assumed that you have more experience with your site. At the very least you should be comfortable with the backend of your server.  If you want to do more advanced things with your server, then you might have to hire out the necessary technical help.  2. More Expensive than Shared Hosting VPS hosting doesn’t usually fall into the “expensive” hosting category. But, if you’re upgrading to VPS from a shared hosting plan, then get ready for a price increase.  With the additional costs of VPS hosting, you will be getting access to a higher quality server, along with greater plan limits, great server performance, and improve security. But, it will come at a cost.  Be aware that if you require a higher performing style of hosting, then you’ll have to pay for it.  But, when looking at the feature set you have access to, compared to the overall price, it does end up being a pretty good deal.  Reasons to Upgrade to VPS Hosting If your site has been experiencing any of the issues below, then it might be time to consider VPS hosting.  Here are some of the most common reasons website owners decide to upgrade to VPS hosting: 1. Your Site is Loading Slowly There are a number of reasons for your site to be loading slowly. But, if you’ve taken the time to optimize your site performance and you’re still dealing with very slow loading times, then it might be time to upgrade your host. It could be an issue with your traffic levels (covered below), RAM consumption, server storage issues, or something else altogether.  By migrating to VPS, you’ll give your site support for higher traffic levels, along with more storage to effectively store your site’s files.  2. Your Traffic Levels are on the Rise Shared hosting is meant for websites that don’t get much traffic. But, as your traffic levels grow, then you’ll also start to demand more from your web host. If you notice an upward trend in your traffic levels, then it might be worth upgrading your hosting. Rising traffic levels mean greater server resources consumption, so to avoid slow loading times, and even server crashes, it’s smart to upgrade sooner rather than later.  3. You Want a More Secure Host Keeping your site secure is one of the most important things you can do. Right out of the box, VPS hosting plans offer you higher levels of security. A VPS website security checker will include improved firewalls, dedicated malware scans, monitoring, along with improved website backups (in case something goes wrong). Plus, your site will be operating in a completely isolated server environment, so you’ll never be impacted by other sites.  What to Look for in a VPS Host If you’re the type of site owner who could benefit from VPS hosting, then you’ll also need to ensure you choose a VPS web host that offers the features you require, and the quality you need.  Here are some of the key features to look for in a VPS hosting provider:  Sufficient Storage and Bandwidth When choosing a VPS plan make sure the plans you’re looking at have sufficient CPU, RAM, disk space, and bandwidth.  Server Security Features VPS hosting should have a very high level of security. Look for features like DDoS attack protection, multiple firewalls, along with regular offsite backups, in case a full website restore is needed.  Knowledgeable Support A quality support team is a must-have. Look for a VPS host that offers multiple support channels, speedy response times, and technical team members who can help you through tough website or server issues.  High Reliability Reliability is how often your site is online. The industry standard is above 99%, which seems high, but remember that any time your site is offline can be actually losing your site money. Ideally, a VPS host should offer you an uptime around 99.99%. Quality Server Hardware The quality of your VPS server depends on the physical server hardware along with the network. Keep an eye out for Intel processors, and RAID drives. On the network side, you’ll want a fully redundant network that’s built with no single point of failure. Of course, there are probably many more features that you’ll require. But, at the very least, keep an eye out on the hosting plan features highlighted above.  So, Do I Need VPS Hosting Services? Hopefully, you have a better understanding of how VPS hosting works, the types of sites VPS is used for, and the benefits it can bring your website. VPS hosting services  aren’t right for everyone. But website owners who have rising traffic levels, are currently experiencing slow loading speeds, or want a higher level of security, can all benefit from VPS hosting. Finally, you should consider if you have the technical means to manage your own VPS account. It will be more intensive than what it took to configure your shared server—especially if you’re running any custom server elements.  If you’re looking for very high levels of performance and demand the best for your site, VPS hosting delivers. Do you need VPS hosting services? Trust your site to a VPS hosting provider that checks all of the above boxes and more. Explore your VPS hosting options with HostGator. Find the post on the HostGator Blog

A Fresh Look for Rackspace’s Open Cloud Academy

The Rackspace Blog & Newsroom -

The Open Cloud Academy is always working to improve, and thanks to recent feedback from alumni, we’re excited to announce a series of upgrades. Since 2013, Rackspace’s Open Cloud Academy has helped prepare students to enter the fast-growing field of information technology with hands-on technical training. We began by offering courses, focused on Linux System […] The post A Fresh Look for Rackspace’s Open Cloud Academy appeared first on The Official Rackspace Blog.

Women in Technology: Rhonda Capone

Liquid Web Official Blog -

Liquid Web’s Head of Strategic Initiatives on being present at the start of brand new technology, her father’s lasting influence on her career, and the value of Servant Leadership. “A common thread in my career is I have been in the company of strong women throughout,” she says. “Each of them, in various roles, has shaped me as a leader.”   Rhonda Capone knows a thing or two about stepping out of her comfort zone and trying new things. Her journey in tech began in the early 1990s working for the Cellular Telephone Industry Association as a member of the Fraud and Roaming department. This was brand new technology and therefore brand new territory, and Rhonda Capone embraced the unknown, joining CTIA less than a decade after the first truly mobile telephone was launched.  Staffed by industry pioneers, the association worked with cellular manufacturers and license providers to build out coverage coast to coast in the United States. CTIA also worked alongside various regulatory agencies to determine how spectrum would be allocated and sold. They worked to determine how policies for different cellular companies would work together to provide a brand new service to consumers. Rhonda Capone is a reminder that the technology and services we now take for granted were built by individuals who believed in a vision, rolled up their sleeves, and got to work.  “It was such an exciting time. I was a part of an emerging market and had the opportunity to work with technical and business leaders. I was so green and eager to learn something new,” she says. “I will always be grateful to the early leaders of CTIA for giving me the opportunity to learn, grow, and set my path on this technology journey.” The lessons she learned early in her career have been essential to her success. “Being a leader doesn’t mean you have all the answers. A good leader knows when to ask for advice and help from their peers, within their team, and their management structure.”  Twenty-five years after helping to shepherd brand new technology to the American public, Rhonda Capone is putting to use her ability to collaborate and communicate, and her willingness to dive in and try new things as Liquid Web’s Head of Strategic Initiatives, leading the execution of the company’s key projects and programs. From the beginning of her career to her current role at Liquid Web, she has always looked for the ways in which she can contribute best to each team and each role.  The unique opportunity to work on an array of exciting projects through her career is not lost on her. She has played a role in the creation of standards that helped shape the early days of the cellular industry, training and education for industry personnel, infrastructure deployments, software development, and large platform conversions. “Looking back, what I am most proud of is my ability to find the best way to contribute with each and every role,” she says.  She credits her father with planting the early seeds of career success. “He taught me so much about the value of a strong work ethic. I learned from him to always approach a new situation with an open mind and to treat others with kindness and empathy. He also taught me that the best relationships are built on mutual trust— trust is earned, not just given and never bought. And he taught me to trust your gut and find humor in every day!” Fellow women in technology have also played an important role in her career. “A common thread in my career is I have been in the company of strong women throughout,” she says. “Each of them, in various roles, has shaped me as a leader.”   She has also been shaped by the concept of Servant Leadership. “This idea helped me to hone my skills and weave them into the way I build my teams and organizational functions. I’ve learned that the desire to serve others and a positive attitude can take you a long way.” As she takes on leadership roles in technology, she strives to look for ways to make a positive impact both within her team and within the company. To do this, she continues to leave her comfort zone and discover new ways to make a positive impact.  In a shining case of leading by example, her advice to women just starting out in technology is a few simple concepts that she has built her career around. Don’t be afraid. Raise your hand. Step into something new. The post Women in Technology: Rhonda Capone appeared first on Liquid Web.

3 Reasons Why Your B2B Business Needs an eCommerce Store

Nexcess Blog -

Consumer-focused retailers were quick to embrace ecommerce when it became a practical sales platform more than two decades ago. Today, the majority of B2C retailers have an ecommerce store. B2B suppliers, however, were slow to adopt ecommerce. B2B sales relationships are quite different to those in the B2C world, often involving contractual negotiations, personal relationships… Continue reading →

Reseller vs. Affiliate Programs

HostGator Blog -

The post Reseller vs. Affiliate Programs appeared first on HostGator Blog. If you’ve been looking for a way to make some additional cash by recommending products and services, then you’ve no doubt come across the term resellers and affiliates. At their core, these share many similarities, but the mechanics required for each are very different. If you’re a reseller, then you’re re-selling a service under your own brand name, but don’t have to worry about the fulfillment of that service. As an affiliate, you’re sending customers to businesses in exchange for a commission of the sale. If that’s a little confusing, don’t worry. Below we take an in-depth look at both reseller and affiliate programs, so you can decide which route you want to take in our reseller vs affiliate showdown.  What is a Reseller? As a reseller, you’re more or less operating a traditional business.  You purchase certain products or services and then sell them as if they were your own. Typically, you’re able to buy these at a discount and sell them at a higher price to make a profit. Let’s look at an example of how reseller hosting works: Say you want to start your own web hosting company. If you were to start completely from scratch you’d have to purchase physical servers, secure them in some form of datacenter, install server software, hire IT staff, build a website to sell hosting, hire customer support staff, and that’s just the beginning. Not only would your startup costs be extremely high, but there are so many moving pieces you have to get right, and that’s even before you get your first customer. But, if you sign up to be a hosting reseller, then you can greatly simplify the process.  When you sign up for a reseller hosting plan you can purchase hosting at bulk. Basically, it’s a lot of server space, which you can divide up however you wish. You’ll also get access to ancillary features like cPanel access, email management, dedicated support, and a lot more. Plus, all of this is white labeled, so you can brand it under your own company. There’s no way your customers would ever know that you weren’t running the servers yourself.  Common Reseller Program Use Cases There are reseller programs of all types, not just in the web hosting space. But, to continue our example, let’s look at a few different ways you can use reseller hosting: 1. Offer Additional Services If you’re a web developer, or currently run an agency, then you’re likely always on the lookout for additional professional services you can offer your clients and customers that will make their lives easier (and your business richer). For a lot of people, managing their own hosting can be a nightmare. It’s overly complex, confusing, and is a hassle.  As a developer or web agency, you can replace your customer’s current hosting company and take care of everything yourself. The hosting parent company will take care of the heavy lifting for you, handling things like: Server maintenanceUpdating server softwareEnsuring high uptimeHandling support requests This leaves you open to focus on your client and customer sites while earning a monthly recurring fee for hosting their sites.  This allows you to not only make more money per customer but also help to create recurring revenue for your business.  2. Start a New Company Another approach (which we mentioned above) is creating your own business.  You purchase reseller hosting, also known as white label hosting, and sell those services under your own brand. The parent web host will take care of all the technical tasks, leaving you open to focus on marketing and customer acquisition. If you’ve been wanting to get into the hosting game, then this is a great way to do so without having high startup costs.  If you do want to take this route, then make sure you read our guide to making money with reseller hosting, you’ll learn how to best increase your chances of success in the reseller hosting business.   3. Grow a Side Hustle Maybe you’re on the lookout for additional sources of income or want to monetize your blog? If you commonly answer tech questions from your friends or help them out with website issues, then reseller hosting might be a worthwhile investment. Instead of having to figure out multiple hosting companies, you can simply have them sign up for your hosting company and better manage their sites. Instead of paying a hosting company they’ll pay you for hosting instead. In some cases, you might even be able to offer them a better deal than what they’re getting through a hosting company.  Pros and Cons of Being a Reseller Joining a reseller program won’t be perfect for everyone. It can be a great opportunity, but not everyone will be ready for the work required to operate as a reseller successfully. Here are some of the biggest advantages and disadvantages to a reseller program: Pros of Being a Reseller 1. Low Startup Costs When you start a reseller hosting business all you need to invest in is enough hosting space for your first customers and a website. There are no infrastructure costs, and you can keep your costs as low as possible until you break even.  2. Create a Scalable Business With a reseller business, you can expand your business near infinitely. In the hosting example, you can simply purchase more hosting as your needs grow. All you need to focus on is signing up more customers.  3. High-Quality Service with Less Work By partnering with a quality reseller business you’re selling their services under your name. If you partner with a company whose service you love, then you’ll be able to pass on this same quality of service.  Cons of Being a Reseller  1. You Don’t Have Complete Control As a reseller, you won’t have complete control over all aspects of your business. You can control most of the front end, but the back end service or product is all dependant on the company you align yourself with. If there are issues with the service, there won’t be much you can do about it.  2. Can’t Compete on Price Often, if you’re in the reseller business you’ll be forced to compete on something other than price. Most of the big players in the space will be able to offer cheaper prices, so you’ll have to find another way to differentiate yourself from the rest of your market.  What Is an Affiliate? If being a reseller sounds like a lot of work, then you’ll probably be better suited towards being an affiliate.  Being a reseller can be likened to being a CEO while being an affiliate is the equivalent of being in sales. In order to become an affiliate all you have to do is join an affiliate network for a product or service you love. Once you join you’ll be given a unique link with an embedded tracking code. Whenever you share this link and a person uses that link to buy a product or service, you’ll receive a commission. Affiliate marketing is a very common and effective way to earn money online. It’s relatively hands-off, all you have to do is share your link and drive new customers to the affiliate offer. Businesses create their own affiliate programs because it’s a great way to generate new qualified leads and customers. It’s a win-win for both the company and the affiliate. The company gets a new customer and the affiliate gets paid. Let’s look at a quick example: One of the most well-known and widely used affiliate programs is Amazon Associates. You join their affiliate program and you’ll have access to a unique tracking code. Then, let’s say you’re writing a blog post about the best power tools for new dads. Any time you mention a product they sell you link to that product on the Amazon store with your unique link. Whenever a customer clicks on that link, a tracking cookie will activate on their browser. For anything they purchase within that window, you’ll receive a commission of the total sale price.  The same goes for most other affiliate networks. The buyer window might differ, but the process remains the same.  If you’re interested in becoming a hosting affiliate, then there’s a great affiliate program right here at HostGator. Once you sign up as an affiliate you’ll be able to recommend high-quality hosting to your readers. Drive clicks, make sales, and receive a commission.  Finding Success as an Affiliate There are multiple paths to success as an affiliate. Whether you want to create an entire site dedicated to affiliate marketing, sell affiliate products through an email list, or simply insert affiliate links throughout your content.  Here are some of the most common paths to affiliate marketing success: 1. Creating an Affiliate Review Site Affiliate review sites are one of the most common pathways to success. This style of site is dedicated to reviewing different products or services in a certain niche. They’ll often also provide related content that answers different questions and better serves the niche as a whole. Take a look at sites like NerdWallet, Gear Patrol, and the very unique 50em (which only focuses on two products).  These sites make their income from reviewing and recommending products. When someone purchases a product or service through their affiliate link, they’ll receive a commission.  2. Selling Affiliate Products via Email Email marketing is a great way to drive traffic to an affiliate offer. By building an email list of people in a certain niche, you can recommend them products they might be interested. Email also gives you the opportunity to establish a relationship with your audience and even pre-sell certain products and services before you send them to the product or landing page.  3. Add Links to Your Content or Social If you’re not completely focused on affiliate marketing, but would like to add some additional income to your online efforts, then you can include affiliate links wherever they make sense. This could be through a link on your social media profiles or stories, on a separate resource page on your website, or even just sprinkled throughout your affiliate content whenever you mention a product or service.  Pros and Cons of Affiliate Programs Being an affiliate isn’t going to be right for everyone. It all depends on the goals of your website and what niche you’re in. Here are some of the most common advantages and disadvantages to joining an affiliate program. Pros of Being an Affiliate 1. Generate Passive Revenue When affiliate marketing is done the right way it can generate you consistent passive income. Of course, this depends on how your site is structured. But, if you have high ranking review-style content that gets consistent traffic, you can expect a certain percentage of this traffic to convert into income.  2. Easy to Get Started All you need to get started with affiliate marketing is a link. Once you have your unique tracking link you can promote this to your existing social media audience, or start to create content about the service you’re recommending on your own website.  3. Low Level of Responsibility Once you’ve referred a customer to a company, your work stops there. You don’t have to deliver on the product or service. All you have to do is sit back and wait for your commission to arrive.  Cons of Being an Affiliate Marketer: 1. Commission Only Sale Unlike running your own business, even if it’s reseller based, you don’t really have the opportunity to grow your income via upsells or other products with affiliate marketing.  Sure, you could recommend other products to your audience down the line, but right out of the gate your income might be a little limited. You’re also limited by the commision that the affiliate company is willing to pay out.  2. Sales Aren’t Guaranteed There are no guarantees in the world of affiliate marketing. Just because you sent a lead to a company doesn’t mean that person is going to follow through with the sale. While there are click-based programs that payout affiliates based on the traffic they drive, most pay out only upon confirmed sales. Reseller vs. Affiliate: Which is Right for Me? Whether you choose to become a reseller or an affiliate depends on your goals.  Do you want to create your own business offering reseller services? Or create an add-on service for your current business? Then, reseller hosting might be right for you. Do you just want to recommend products and services and receive a percentage of the sale? Then, becoming an affiliate marketer is probably the path for you. Hopefully, by now you’re leaning in one direction or the other. Whichever direction you’re leaning towards, you can make it happen with HostGator’s highly-reviewed reseller hosting services and affiliate programs. Find the post on the HostGator Blog

SSRF Attacks: Difficult to Detect But Largely Preventable

The Rackspace Blog & Newsroom -

The security of Rackspace and our customers is of the utmost importance to us, and so, when a cybersecurity breach makes the news, we always want to put it in context, and offer recommendations when appropriate. First, a reassurance: it is possible to have a secure cloud environment, provided cloud users understand the threat landscape […] The post SSRF Attacks: Difficult to Detect But Largely Preventable appeared first on The Official Rackspace Blog.

Quick Guide to Best Practices for Data Backup

Liquid Web Official Blog -

Your data is of paramount importance. No matter whether you store sensitive customer data for your eCommerce business, or you simply have oodles of cat videos, no one wants to wake up one morning and discover that their data is gone. Due to the nature of ever-evolving online attacks, it’s impossible to guarantee that your data will never be hacked or corrupted. The only way to fully protect yourself is to regularly backup your data so you can fully recover in the event of a disaster.  Follow these six best practices from The Most Helpful Humans in Hosting® when choosing your ideal backup solution. These pointers will ensure that your data will be safe and fully recoverable. 1. Use Remote Storage A critical factor in your backup solution is remote backups. Backing up your data and storing it on the same disk as your original data can be an exercise in futility. Off-site, or at least off-server, backups will remain viable even if your central server is compromised, allowing you to recover your data entirely. Whether on a physical Dedicated or Cloud-Based server, off-site backups are crucial for real disaster recovery. Get weekly tips and tricks for securing your infrastructure sent straight to your inbox. Subscribe to our weekly newsletter. 2. Take Backups Frequently and Regularly Prevent the loss of your critical data by ensuring backups are taken frequently and on a regular schedule. On Fully Managed Servers, your control panel gives you the flexibility to have account-level backups on your schedule. Determining how often your data is updated can help you create a timeline of how regularly your data gets backed up. Critical data that is continuously updated will need a more frequent backup schedule. A continuous backup solution would work well in this case. Whereas more static data may only need daily/nightly or even weekly backups. Then, make sure your backup solution matches your business needs. 3. Consider Retention Span After determining the frequency, it’s also vital to consider how long you will retain each backup. Keeping every backup forever isn’t feasible due to a limited amount of space for storage. Most backup solutions offer a series of retention schedules, such as keeping hourly and daily backups for a week, weekly backups for a month, and monthly backups for a few months or even years. This type of schedule allows for having multiple, recent backups in the instance recovery is needed. Good business backup practices include retaining specific backups, such as monthly or bi-annual, for as long as possible, if not forever. Also, we recommend researching your industry’s data retention standards and requirements. HIPAA Compliant solutions or those for financial institutions will have strict requirements for backup retention. 4. Keep Backups Encrypted & Protected There are instances where it’s not enough to back up your data in an off-site location. Aside from the security of the facility holding your backups, encrypting the files is an added step in data security. Backup encryption during storage ensures that your data will be what you expect in the event you need to recover it. 5. Store Backups on RAID Arrays For a bit of extra redundancy, you should store your backups on RAID arrays. Distributing your data across two or more drives in a RAID array allows for better performance, reliability, and more extensive data sets in your backup solution. RAIDs can also help ensure your stored data gets protected from the failure of a single drive.  Redundancy, also known as high availability infrastructure, is the best way to decrease your risk of going offline and/or losing data during a disaster. 6. Stack Your Backup Solutions Because backup solutions will differ in how they treat your data, it’s best to use multiple solutions. For example, Liquid Web’s Dedicated backup solution takes backups of your entire server and stores it in a secure and remote location. Alternatively, cPanel backups only take copies of your cPanel account and can be stored either locally or remotely. Local reserves via cPanel are available for every user. cPanel backups can be especially useful for those users who have multiple accounts on one server but only need to restore one account. Due to the different benefits of both solutions, we recommend backing up both full images of your server in addition to smaller snapshots of your cPanel accounts. Stacking your backup solutions in this manner will ensure your data will be recovered as quickly and efficiently as possible, no matter what kind of disaster hits Need a Backup Solution? There are many backup options to choose from depending on your server type and business needs, but these six best practices should help you choose the best solution for you, whether it be remote or cloud backup solutions. The post Quick Guide to Best Practices for Data Backup appeared first on Liquid Web.

Pages

Recommended Content

Subscribe to Complete Hosting Guide aggregator - Web Host & Registrar Blogs