Web Host Blogs

Celebrating 9 years of .CO with a special offer!

Reseller Club Blog -

.CO, the popular domain extension completes 9 years in the industry! We’re celebrating with a special anniversary price of just $24.99 $1.39 only till 25th July! .CO which started out in 2010 as a ccTLD for Colombia grew to become a popular domain extension for many generic websites. Today, .CO among the top performing extensions. Source: domaintools.com Why is .CO so popular? Easy to remember by virtue of being 2 characters only Globally understood and used worldwide Available for the domain name you want You don’t need to go anywhere else! Additionally, .CO conveys a whole lot – COmmunity, COrporate, COmmunicate, COmpany and much more .CO is especially great for innovators, startups, entrepreneurs, organisations, communities and just about anyone looking for a TLD. Quick Numbers Let’s look at .CO’s run-rate with some numbers since their launch in 2010: Source: https://www.go.co/company/ The future is looking promising as well. According to w3tech.com, .CO is used by 0.6% of all the websites and it’s only been increasing. The continued upward trend of .CO is proof enough that this TLD is here to stay! The 9 year Celebrations .CO has every reason to celebrate as it closes in on a decade! From a ccTLD to a preferred extension world over, this success is huge! To celebrate, .CO is offering this extension at an anniversary special price of just $24.99 $1.39 only till 25th July! It’s an offer you can’t refuse! Login now to set prices & make your profits! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Celebrating 9 years of .CO with a special offer! appeared first on ResellerClub Blog.

How to Create a Perfect Buyer Persona to connect with your ideal customers

Pickaweb Blog -

Creating a buyer persona is the first step towards building a brand. It is all about knowing the prospective customers better to offer a better solution to suffice their requirements. This is possible by tailoring the content you deliver them, connect using various techniques and identify who they really are. Creating a buyer persona to The post How to Create a Perfect Buyer Persona to connect with your ideal customers appeared first on Pickaweb.

9 Ways To Get Popular On Social Media

Pickaweb Blog -

You are a tech-savvy person and a digital marketer. So, it is definitely important for you to remain on top of all the social media trends and changes. Like a living being social media is a constantly developing and ever-evolving field. Every few days there will be a one or the other new feature that The post 9 Ways To Get Popular On Social Media appeared first on Pickaweb.

From ‘Day 1’ to Ongoing Optimization: Building a Multi-Layered Security Strategy on AWS

The Rackspace Blog & Newsroom -

The average cost of a data breach was almost $4 million in 2018. Given today’s advanced threat landscape, smart organizations know they must make the security of their digital environments a top priority and the financial risks of not doing so continue to increase. But the landscape is not all grim. While companies are facing […] The post From ‘Day 1’ to Ongoing Optimization: Building a Multi-Layered Security Strategy on AWS appeared first on The Official Rackspace Blog.

10 Ideas to Use Colors for Effective Marketing and Branding Strategies

Pickaweb Blog -

Everybody is talking about color psychology and how to use it for branding and marketing. And here I am, stuck with white paper, thinking on how to fill it with black words. Such a black and white life of mine. Can you imagine a life with black and white colors only? Did I make you The post 10 Ideas to Use Colors for Effective Marketing and Branding Strategies appeared first on Pickaweb.

Dark Patterns: The Real Reason You’ve Been Tricked Online

Nexcess Blog -

“Be careful online.” It’s a phrase uttered by parents, corporations, and law enforcement in relation to browsing and interacting with the web. We’re told it almost daily by internet watchdogs and security policies. But how careful are people actually being? Over the last several years, expectations with regards to user interface (UI) and design have… Continue reading →

I Saw My Website Files Floating in a Cloud: Why I Can Breathe Easy

InMotion Hosting Blog -

For those who don’t know how it works, cloud website backup can seem like a scary option: all of your important data and files, floating around. Out there. But website backup couldn’t be more important – and backing up to the cloud is a viable, and reliable, option. In fact, we recommend that all of our clients back up to the cloud . . . and to their server. Continue reading I Saw My Website Files Floating in a Cloud: Why I Can Breathe Easy at The Official InMotion Hosting Blog.

How to Filter Spam Bots in Google Analytics [Step by Step Guide]

HostGator Blog -

The post How to Filter Spam Bots in Google Analytics [Step by Step Guide] appeared first on HostGator Blog. You know how valuable Google Analytics is and you’re ready to take all the insights it can offer to improve your website’s performance. But as you pull up the Acquisition data to see how people are finding your website, you notice some strange entries.  Chances are, this means that you’ve become a victim of spam bots. What Is Google Analytics Referral Spam? Spammers will do anything to drive more traffic to their websites. One of the tactics they’ve employed to this effect is finding ways to show up in Google Analytics, hoping that website owners will click on a site to see why it’s sending traffic their way. Google Analytics referral spam used to be much more common, but Google works hard to keep those spammy sites from showing up in your data. Nonetheless, many websites will still see some results in their Google Analytics data produced by spam bots. If you care about getting accurate data about your website’s performance—and you should, because it’s the only way to understand what’s working—then you need to filter spam bots in Google Analytics.  Here’s a handy guide on how to do just that.   How to Filter Spam Bots from Your Google Analytics Results There are two main types of filters you should set up to capture most referral spam from bots. For both, you have the same first few steps.  Getting Started 1. Keep an unfiltered view. When you make any technical change, you always want to have a backup. In Google Analytics, that means keeping an unfiltered view. This provides you with data you can use for comparison with the filtered results you get, to make sure they’re working. And it provides you with a view you can revert back to if one of your filters doesn’t work right. To do this, go to the Admin section in Google Analytics by clicking on the Gear icon in the bottom left corner. Click on View Settings in the third column.  Click on Copy View, then name your view Unfiltered, or something similar.   2. Click on Filters under the View column. With that done, go back to main Admin page by either clicking the back icon or the gear icon again. Click Filters in the View section (Note: this is different than All Filters in the Account section). 3. Click +Add Filter.  Click the red “+add filter” button. Then move onto the next section for the specific filters to create.  2 Google Analytics Filters to Set Up Valid Hostname Filter A valid hostname filter is the best way to filter out ghost spam. These are the spam bots that manage to ping your Google Analytics without ever actually visiting your website. Ghost spammers use automated scripts to send traffic to random websites, usually using a fake host. By telling Google Analytics how to recognize a valid host, this type of filter cuts the ghost spam from your analytics view.   1. Find your hostnames in Google Analytics.  A valid hostname is anywhere that you’ve legitimately set up Google Analytics tracking. That includes your website, most obviously, but also services like marketing tools you use and payment gateways. You can find a hostname report in Google Analytics in the Audience section by selecting Technology, then Network. Select Hostname as your Primary Dimension. Set your date range to go back at least a year. Scan the list to identify your valid hostnames. You should be able to recognize these as your own domain name, and any tools you use and knowingly allowed access to your Google Analytics tracking. Anything you don’t recognize or don’t manage yourself is probably spam.  If there’s an entry you’re not sure about, do some Googling. For example, Google Web Light isn’t something I manage directly, but it’s a service Google provides to load speedier pages on mobile devices with slow connections. That makes it legit.  2. Create a filter listing your hostnames. Back over in our Add Filter screen (scroll back up to the Getting Started section if you need a reminder), name the filter something like “Valid Hostnames.” Select Custom under Filter Types, Include in the list of bullets below that, and Hostname from the dropdown menu.  Under Filter Pattern, list all your valid hostnames in this format: yourdomain.com|hostname2|hostname3|hostname4  You want to fit all of your valid hostnames into one filter here—you can’t create more than one filter that includes hostnames.  3. Test your filter.  Before you click save, take a few seconds to test the filter out and make sure you configured it right. You can use the Verify Filter option right there on the page to run a basic test and see how the filter would affect your data for the past 7 days. Note that, if your website doesn’t currently get that many spam hits, 7 days might not be enough of a sample set to show a difference. Once you’re confident your filter is accurate, click Save.  Crawler Spam Filter The other main category of spam bots that show up in Google Analytics is crawler spam. These are bots that actually do visit your site. They leave a correct hostname, so won’t get caught in your valid hostname filter. Instead, you need to exclude these from your analytics.  1. Find the crawler spam in your analytics. To start, identify the crawler spam that shows up in your analytics now. In the Acquisition menu, choose All Traffic, then Referrals. Change your date range to include at least a year. Now browse the list of websites to look for any that appear to be spammy.  Some will look immediately suspicious. For example, display-your-ads-hereti.info jumps out in the list above as probably spam. But for anything you’re not sure about, do a Google search for “what is <URL>” and you can usually get your answer for whether or not it’s spam. If the list here is long, it’s probably not worth your time to try and filter out every single spam bot, but if there are a main few sending a lot of fake traffic to your site, make note of them to include in your filter.   2. Look up common crawler spam lists. In addition to the spam examples you find in your own analytics, you can find pre-created filters that list many of the most common offenders on sites around the web (such as here and here). These will cover many of the spam bots that may not have hit your website yet, but could.  3. Create a filter (or multiple filters) listing the crawler spam. Back in our Add Filter screen, name your filter something like “Referral Spam.” Choose Custom as your Filter type, click on the Exclude button, and select Campaign Source in the dropdown menu.  For the pre-created filters you find, you can simply copy-and-paste them into your Google Analytics. For any you manually create, use the same format you did for your hostname filter: Spamname|spamname2|spamname3 Since you have a limited number of characters you can use for each filter, you’ll likely be creating several different filters in this step. Be sure to give them each a unique name. 4. Test your filter. For each filter you create, take a minute to test it. If you’re satisfied it’s accurate, click Save. Filtering Spam Bots on a WordPress Site Setting up filters within Google Analytics can feel pretty complicated. But if you have Google Analytics set up for your WordPress website, you have an easier solution you can take advantage of: plugins.  There are a number of WordPress plugins devoted to blocking referral spam, including: Block Referrer SpamSpamReferrerBlockWP Block Referrer SpamStop Referrer Spam You can block a significant amount of spam from your analytics simply by choosing one of these plugins, installing it to your WordPress site, and activating it.  If you’re not on WordPress now, but liking the idea of a simpler process for filtering spam bots, the first step to setting up a WordPress site is investing in WordPress hosting. Many aspects of designing, managing, and maintaining a website are easier with WordPress, so for website owners without extensive tech skills, it’s worth considering.  Google Analytics Spam Bots FAQs Those are the main steps you need to know to filter spam bots in your Google Analytics. But if you still have questions about Google Analytics spam bots, here are answers to some of the most common questions people wonder about.  1. How do I detect spam in Google Analytics? First things first, don’t click on the link! If you visit the website itself, the spammers are getting what they want from their shady tactics.  Instead, either do a search for the website in quotation marks, e.g. “99-reasons-for-seo.com” or a search like “what is 99-reaons-for-seo.com.” That will ensure Google doesn’t take you to the spammer’s website—the thing we’re trying to avoid here—and instead you’ll see results from other websites about it. If the website’s a known source for analytics spam, someone’s probably written about it.  2. Why does filtering spam from my Google Analytics results matter? Website analytics are a rich source of information about what your audience responds to. They can show you what your website gets right now, and reveal areas for improvement. And they’re your best way to track the success of your online marketing activities so you know what tactics are worth the investment. Referral spam clouds the accuracy of your analytics. It puts you at risk of misinterpreting the data you have, because the data itself isn’t accurate. You don’t want to spend time and money on tactics that aren’t working because a spam bot makes you think a particular page is more popular than it truly is with your audience. By cleaning up your data, spam bot filters ensure your analytics deliver insights that are more accurate and useful.  3. Can I clean past Google Analytics data? These filters will mean you get cleaner data moving forward, but they won’t be applied retroactively. Your historical data will still include inaccuracies caused by spam bots. But, seeing the comparison between your analytics before and after applying the filters can help you make an educated guess about how much of your traffic was due to bots. You can take that into account when analyzing the data you have to help you get closer to an accurate picture.    Gain Clarity by Skipping the Spam Google Analytics is one of the most valuable tools available to every website owner. While you can’t completely avoid spammers online (they have an obnoxious skill for being everywhere), you can control the influence they have on your website data. Applying the right filters and plugins to your website analytics will rob spammers of their power, and give you back the accuracy you need to build a stronger website for your audience.  Find the post on the HostGator Blog

Backing Up Could Cause An Accident! | How Websites Are A Bit Different

InMotion Hosting Blog -

Having a backup of your website online and on your computer makes your life so much easier. Even though backups are essential to the safety and security of your business website, many people seem to think they could cause an accident. In reality, nothing could be further from the truth: automatic website backups don’t cause accidents; they prevent them. Your website is threatened daily by online viruses, malicious hackers, unsuccessful updates or installations, and even power outages and failed servers. Continue reading Backing Up Could Cause An Accident! | How Websites Are A Bit Different at The Official InMotion Hosting Blog.

How Do You Know If You’re the Best – Quality Web Hosting Made Simple

InMotion Hosting Blog -

When it comes to the best WordPress hosting, just because you offer a huge amount of storage, doesn’t make you a quality host. In fact, most websites don’t need unlimited storage, and most websites will never use that amount or anywhere near it. Just like the old saying goes, sometimes less is more. While obviously you don’t want a bare bones hosting plan, you don’t really need unlimited storage and bandwidth. What if, instead, you had a quality support system, a managed account, a chance to grow, and a few extra perks? Continue reading How Do You Know If You’re the Best – Quality Web Hosting Made Simple at The Official InMotion Hosting Blog.

What is Captain America’s Favorite WordPress Plugin?

InMotion Hosting Blog -

Captain America once said, “Without my WordPress backup plugin, my website would have been taken down by Hydra and I would have lost everything.” I was in just as much shock as you because I didn’t even know Captain America knew what WordPress was. But here he is, talking about how a plugin saved his site from being shut down. And he could not be more right. As we know, Captain America was frozen in ice for a long time and had to play some serious catch up when finally teaming up with the Avengers. Continue reading What is Captain America’s Favorite WordPress Plugin? at The Official InMotion Hosting Blog.

What is Good Website Content?

The Domain.com Blog -

What keeps someone interested in your website? Is it the striking colors you chose to use in your design? Is it the fancy way your website scrolls? Probably not. Good content is what keeps your website visitors engaged and interested in your site. But, “good content” is a little vague, isn’t it? We think so, too. That’s why we’ve put together the following tips for you. Follow these tips and you’re on your way to creating good website content. It all starts with a great domain. Get yours today. What makes for good website content? Know your audience and their goals. When you create a website, you’re not creating it for yourself. Yes, you’ll reap the benefits of having a good website: increased visitors that translate into increased revenue, but that’s not quite the same. Your website exists to help your desired audience learn about you, or specifically, how your product or service helps them meet their goals or needs. If you do a good job of convincing them that you have what they need, they’re more likely to purchase from you.  If you aren’t sure who your audience is, or what they want, how can you ever market yourself and your site to them? You can’t. At least not well. Before writing content that you assume will attract people, do your homework. Take a look at your competitors and see how they’re positioning similar products. What’s your differentiator? Highlight it in your content and on your website. Clear, crisp copy. Have you ever read a sentence worded so poorly that it physically made your brain hurt? Or one that’s left you cross-eyed as you try to figure out what it’s trying to convey? Don’t be that person and don’t create that kind of content for your website. If your website content causes people to stumble and falter as they read, there’s an issue. So what can you do to make sure that your website content is legible and most importantly, easily understood? Write for the average reading level, unless your audience is more advanced (i.e., if your website provides resources for lawyers, let the legal jargon roll. If not, refrain from the difficult vocabulary and syntax.) Did you know that the National Adult Literacy Survey results suggest that the average American reads at the 7th to 8th grade level? By using a readability grading tool you can score your writing to make sure you’re writing isn’t too difficult, or easy, for your audience. For example, after Microsoft Word reviews the spelling and grammar in a document, it can provide you with your writing score on the Flesch-Kincaid Grade Level and Flesch Reading Ease tests. You can then use this data to refine your writing.  Mixed media. Do you enjoy spending time on websites that have nothing to look at but text? No photos, no images, just endless text. Good website content isn’t restricted to blog posts and the written word. In addition to the text and writing on your website, consider using videos or other graphics to share your message and value proposition with your audience. Concise, understandable CTAs. What actions do you want visitors to take on your website? Is it completing a purchase, filling out a form, or donating money? Whatever you desire, make it obvious to your website visitors with a clear Call-to-Action (CTA). If they don’t know what they’re supposed to do, then chances are they may not do it. Your CTAs should focus on one action at a time — don’t ask someone to do three different things all from the same popup — they’ll never remember everything and they’ll be driven away by the volume of your requests. When writing a good CTA keep these three things in mind: make it concise, clear, and actionable. SEO optimized. Good website content is SEO optimized. In a nutshell, that means it’s written in a way that’s attractive to search engines, and of course, humans. If your content is disliked by humans (perhaps indicated by a high bounce rate on that certain page) then search engines won’t want to surface it in search results. Search engines are in the business of getting people the information they’re seeking — quickly, efficiently, and accurately. To write SEO optimized content, do some research around keywords. If you know what your desired audience is searching for, you know what words and terms to include in your website content. That should give you a little boost in search engine results. There are many free tools that can help you research your keywords, so don’t hesitate to use them. A custom domain name helps customers find you and builds your credibility. How do you know when you’ve created good content for your website? If your content is good, you should see an increase in traffic, an increase in conversions, and increased activity on your website. Good content is rewarded by search engines and website visitors alike. Search engines will rank good website content higher in search engine results, and website visitors will be more likely to follow your CTAs and complete the actions on your website that you want them to take. Go ahead and take a look at the website content you have now. Do a content audit to see what material you have that performs well and what is lackluster. Use an online readability tool to score your work to see if there’s anything you can change to better it, and then revisit it in a few months to gauge how well your content is performing. As you practice our five tips to create good website content, let us know how it goes! If you have any other suggestions, share them in the comments below. The post What is Good Website Content? appeared first on Domain.com | Blog.

Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync

Reseller Club Blog -

MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with Shopify, let us first take a look at what Mailchimp is and how it helps businesses. Mailchimp is an email automation tool used to send out marketing and transactional emails in bulk – so if you have a business that caters to consumers online, it’s very likely you’re using a service similar to Mailchimp, or better yet, Mailchimp itself for sending out notifications and offers to your customers via email. Mailchimp, now a public company, owns more than 60% of the Email automation market, it is the go-to option for both brands and SMEs equally to start sending out emails for their online businesses.  Shopify, on the other hand, has a similar level of dominance in the E-Commerce software market and is the second most commonly used E-Commerce platform after WooCommerce, with 800,000+ merchants on their platform and growing. Once Mailchimp for Shopify app was launched on Shopify apps store, it gave users ease to automate a lot of transactional and marketing emails further augmenting Mailchimp’s adoption and user base. If you happen to be a user who used these two services together it’s not the end of the world, there are many workarounds to keep Shopify and Mailchimp running together. We’ll be exploring those options in this series. To be on the safer side, Mailchimp recommends that you integrate via a third party like ShopSync, Automate.io, Zapier, etc. before, disconnecting Mailchimp from Shopify. Further, subsequent to the installation of the new integration, it is recommended that you pause all active automation to avoid sending duplicate emails to your customers once the new automations are set up. In this 3 part series, we’ll be discussing the different options Shopify store owners have to keep using Mailchimp’s platform where they’ve been collecting a lot of data over time. The focus of this article is integrating Mailchimp with Shopify using ShopSync.  ShopSync is an app on Shopify built by a group of Shopify store owners and developers and was built specifically for this use case and has been live since March 2019. This is a completely free integration with features like trigger automation, customer segmentation, pop-up forms, recommended products, etc. Following are the features you could use on ShopSync –  E-commerce tracking and Reports’ feature Product Content Block Product Recommendation Content Block Promo Code Content Block Product Retargeting Emails Pop-up Signup Form Google Remarketing Ads Merge Tags Having seen what is ShopSync let us move on to the steps taken to integrate Mailchimp with Shopify using ShopSync. Steps to Integrate Mailchimp with Shopify using ShopSync Step 1 Log in to your Shopify store and click ‘App Store.’ Locate ShopSync on the list (or you can directly visit the app page here) and click ‘Add App’. Next, click on ‘Install App’ and then on ‘Connect’ Now, a popup window will appear come up in which you have to enter your MailChimp login information and then click on ‘Log in’ (Fig 1.1) ShopSync App page Should you fail to do so, one of the issues that could be faced is the disruption of campaigns that have a product recommendation block. (Fig 1.2) ShopSync setup page (Fig 1.3) Shopify – Shopsync permissions (Fig 1.4) Mailchimp data consent page After installing ShopSync and creating a new connection to your Shopify store, the next step is to pause and then migrate(Step 3) your active automations to ShopSync. This will prevent the sending of duplicate messages. The automations that need to be paused include abandoned cart notifications, order notifications, and product retargeting campaigns.  Step 2To pause your active e-commerce automations, go to the ‘Campaigns’ page and look into the drop-down(refer Fig 2.1) menu to get to the particular automation being sent from Shopify and then click ‘edit’. Now.’ Now, click on ‘Pause all emails’ or, for some automations, ‘Pause and Edit.’ Repeat the steps from ‘Edit’ and ‘Pause…’ for each automation. (Fig 2.1) Mailchimp campaigns menu(see edit dropdown) Step 3 For the Migration, visit this link. The Migrations will automatically complete and after that, you can disconnect the Mailchimp for Shopify integration.  (Fig 3.1) Shopsync dashboard in Shopify That’s it! You’ve successfully integrated your Mailchimp with your Shopify account and no longer need to depend on the Mailchimp for Shopify App – control what the integration does for you through ShopSync’s dashboard. The next part in this series, we’ll show you how to integrate your Shopify account with Mailchimp using Zapier and discuss the additional features Zapier offers compared to ShopSync. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync appeared first on ResellerClub Blog.

What Are Backlinks?

HostGator Blog -

The post What Are Backlinks? appeared first on HostGator Blog. Your website is up and you’ve started the hard work of trying to increase your organic traffic. You’re learning the ropes of SEO and think you have all the on-page work down, but now you face the hardest part: building backlinks. What Are Backlinks? A backlink is any link on another website that points back to yours.  Backlinks are one of the most important components of SEO (search engine optimization). Google’s algorithm is carefully designed to try and deliver the most authoritative, valuable results in every search a person does. To do that, the search engine algorithm weighs a number of different ranking factors all meant to help determine how credible each website and webpage are. Using a link building strategy helps to boost your organic marketing efforts and is one of the influencing factors that contributes to your search engine ranking.  Each time another website includes a link to yours, it’s like telling their visitors that there’s something useful on your website. It’s an endorsement of the content on the page. When a lot of websites with authority link to the same page, Google sees that as an indicator that what’s on the page is valuable.  Generally speaking, websites gain authority in the search engine’s eyes by having more backlinks. And the more authority a website has, the more valuable backlinks on that website are for the website being linked to.  For any website owners that care about SEO, backlinks are the main currency of the web. In other words, if you want to improve your SEO, you need to know about backlinks. 9 Types of Backlinks You know what backlinks are now and you’re ready to go out and get them. As you start to work on your strategy, you may be thinking the more the better, right? Not so fast. Not all backlinks are created equal.  To build backlinks effectively, you need to understand the different types of backlinks and the relative value they have for your brand. Dofollow Backlinks When someone adds a link to a webpage, by default, it will be a dofollow link. That means the search engine algorithm will see the link and count it toward the authority it assigns the website. For a link to have any direct value in how the search engine algorithm measures the website, it must be a dofollow link. Nofollow Backlinks Many of the backlinks around the web are dofollow, but in some cases, websites opt to tweak their HTML to label a backlink nofollow. This is a simple change that involves placing rel=”nofollow” in front of href in the HTML code.  Why would a website do this? There are three main reasons websites use nofollow links: To combat comment link spam – This is the reason the nofollow attribute was created to begin with. Lots of black-hat link builders were spamming websites with comments meant purely to gain links. By giving websites the option to make all links in the comment section nofollow, websites could avoid inadvertently endorsing spammy websites because of links included in the comments.To alert Google to links they’ve paid for – The other main use of nofollow links is for signaling to Google when a link on your website is from an advertiser who paid for the placement. Since ads are legitimate, but paying for links is against Google’s guidelines, this gives websites a way to continue making money from ads, while staying in Google’s good graces. To avoid having to vet all the links included on the site – Originally, nofollow was meant for the two cases above. But several major websites have opted to make all links on the website nofollow, presumably to save them the trouble of figuring out if every link published on the site is to a high-quality website they’re OK endorsing. For website owners who publish a high quantity of content from a lot of different sources, this is a way to cover their bases when implementing a link building strategy.  Nofollow backlinks can still have value for your website by introducing your site to new visitors and sending organic traffic your way. And some SEO experts are convinced they deliver some SEO value as well. But for anyone working on building backlinks, understanding the distinction between dofollow and nofollow is important.   Directory Backlinks These are one of the easiest legitimate types of backlinks for businesses, especially local businesses, to get. Directory listings such as those for professional organizations, local Chambers of Commerce, and review sites like Yelp and Google My Business almost always offer the option of including a link to your business website.  You can easily build links by listing your website on legitimate review and directory sites, and joining relevant professional groups that include a directory.  Brand Mention Backlinks Anytime another website mentions your business, that’s an opportunity for a backlink. Often bloggers that talk about your products, business publications that cover your business news, or third-party websites that mention you in reviews or product roundups will include a link to your website when they mention your brand.  A common link building tactic is to find brand mentions around the web that don’t include a link, and reach out to the website owner to ask them to add one.  Industry Publication Backlinks These are a valuable type of link that can be earned through PR and guest posting. This includes any link to your website that comes from an online publication in your industry. An example of this would a company that sells gardening supplies earning a link on the Better Homes and Garden website. These are challenging to get, but worth a lot to your website (especially if they’re dofollow). .Gov and .Edu Backlinks Backlinks on .gov and .edu website are notable because many SEO experts are convinced they’re worth more on average than .com or .net websites. This isn’t an absolute rule—gaining a link on a .com website with a lot of authority is probably better than a small and largely unknown .edu website. But they’re valuable enough that many SEO consultants put special effort into finding legitimate ways to earn a link on these types of sites.   Blog Backlinks Between business blogs, personal blogs, media blogs, and entertainment blogs—a lot of the backlinks on the web live on blogs. Blog backlinks are often easier to build than some of the other backlink types we’ve described, but how valuable they are depends a lot on the blog. Any blog that covers topics relevant to your industry and has a high SEO authority is a worthwhile target for building backlinks. Blogs that have few readers and don’t have much of a reputation, or those in completely unrelated industries, aren’t usually worth your time.  Some common strategies for building blog backlinks are through guest posting, contacting bloggers to share valuable resources relevant to the topics they cover, or being an expert source for a blog post.  Forum Backlinks Forums are a popular type of website that allow users online to connect with each other and form a community. There are thousands of forums online that focus on a wide array of topics—from business industries, to product-focused forums, to fan forums about an entertainment property. Because forums are made up of user-generated content—any member can post—it’s easy to create forum posts that include links. If you’re strategic in how you build forum backlinks, meaning you don’t overdo it and only publish in high-quality forums when you have something useful to add to the conversation, this can be a good link-building tactic. But as with anything that’s easy to do, forum link building is easy to abuse. If you do it badly, you’ll create low-quality links that make your website look worse to the search engines.  Spammy Backlinks The different types of links described above have different levels of value when it comes to how much they’ll help your website’s SEO. But this is the category that not only won’t help you, it will actively hurt you. Google’s algorithm penalizes websites that have a lot of spammy backlinks pointing to them.  This category includes paid backlinks, links in low-quality or irrelevant directories, and spammy forum or comment links. Basically, if a link is unlikely to deliver traffic back to your website, it’s probably spammy. Google gets better everyday at recognizing which backlinks are built using SEO schemes that are only about gaming the algorithms, so if you don’t want to get penalized, avoid any tactics that feel sleazy.  How Do I Get Backlinks? Unlike the parts of SEO you can do on your own website, which you have control over, link building requires getting other people to add your link to their sites. That makes it a lot harder.  How to get backlinks in ways that are legitimate and white hat is probably the biggest question in SEO. We mentioned some link building strategies in passing in talking about the different types of backlinks, but there are a number of legitimate techniques a business can use to get relevant backlinks that are both good for SEO and for driving new traffic to your website.  eCommerce businesses can build links by offering free products to bloggers for review, sponsoring industry events, and publishing original research (bloggers love linking to statistics). Local businesses can earn links by working with local charities, hosting local events, and giving out awards.  And any website can potentially earn links by creating useful content that’s good enough that other websites want to link to it.  Building backlinks requires creativity, but there are a lot of tactics worth trying that won’t get you blacklisted by Google. Just make sure the links you aim for are actually valuable to your audience and the website you work with.  Backlink FAQs That covers most of the basics about backlinks, but you may still have questions about how backlinks work. Here are answers to some of the most common questions.  Why are backlinks so important? There are two reasons backlinks are important, even though one of them gets a disproportionate amount of attention: They signal to Google and the other search engines that your website is authoritative and should rank higher in the search results. They’re widely considered one of the most important SEO ranking factors. They help new people learn about your business and drive relevant traffic back to your website. People spend a lot of time focusing on the first benefit, which definitely matters. But the end goal of SEO is making your website easier to find for the people looking for what you sell. A good link that shows up in a relevant context can help with that part, even before you consider the extra SEO authority it provides.   What is backlink anchor text? Most of the links you see around the web show up as a few words underlined in blue. To follow the link, you click on the words. Those words are the backlink anchor text.  Google pays attention to the anchor text of your backlinks. Along with the keywords you use on the page, it uses the anchor text to better understand what your page is about. When a backlink on a high-authority website uses the anchor text you want the page to rank for, it’s an SEO jackpot. A link that uses different anchor text than the keyword you’re targeting is still valuable, especially if the wording is related to your target keyword, but it’s not worth quite as much.  What is an example of a backlink? There are examples of backlinks all across the web. In this blog post alone, you can find two examples of backlinks to other websites in the Nofollow Links section:  One to a page on SEO-Hacker.com with the anchor text “several major websites”One to a page on the SEMRush website with the anchor text “some SEO experts” We are linking to these pages from the HostGator blog, so while these are backlinks for SEO-Hacker and SEMRush, they are actually outbound links on our site. Quality content often links out to content that in some way supports or expands on the points being made in a piece. That creates opportunities for a more passive type of link building, where by simply creating content of value, you gain links from bloggers who use your content to illustrate their point (as happened in both these examples). There are also examples in this post of something that’s distinct from a backlink, but looks similar at first glance: internal links. The link with the anchor text “How to get backlinks” in the section on the same topic is a link to another blog post on this website, which makes it an internal link.  Internal links are another important part of SEO, but different from backlinks. They’re valuable because they’re an opportunity to use relevant anchor text to further signal to Google what a page is about, because they help create connections between different pages on your site, and they drive traffic to other parts of your website.   What is a bad backlink? A bad backlink is any link that comes from a low-authority website, or that signals to Google that you’re using spammy link-building practices. Google doesn’t just pay attention to individual links separately, it also notes when your backlink profile shows a pattern that suggests you’re trying to game the system. Any backlinks that suggest that kind of pattern are bad badlinks. Can backlinks hurt your site? Yep! Many websites have been penalized due to having spammy links. You could incur a Google penalty that essentially blacklists your website. Or you could drop suddenly in the rankings due to an algorithm update that catches more of your low-quality links. Either way, you lose traffic and visibility, and recovering can be difficult. It’s important to only seek out quality, relevant backlinks.  What is a good backlink? A good backlink is one that comes from a website that has SEO authority and covers topics relevant to your website. SEO tools provide information on how much authority different websites have, so you can tailor your link building efforts to those that are worth it. The best backlinks don’t just deliver SEO authority, they also deliver relevant traffic to your website.  How can I remove backlinks from my website? If you made the mistake of hiring a black-hat SEO firm in the past and realize that you now have a lot of low-quality backlinks that are hurting your website, you can take steps to disavow them. SEO tools will help you identify the low-quality links out there that are hurting you. Then you can use Google’s disavow links tool to remove them from your backlink profile so Google no longer counts them against you.  Building Backlinks is Hard If reading up on what backlinks are and how they work has you overwhelmed, don’t worry. You don’t have to do all the work of learning different backlink strategies and executing them all on your own. If you hire the skilled SEO consultants at HostGator, they can use their years of experience to identify the backlink opportunities most valuable to your brand and earn you those links.  Contact our team today to learn more. Find the post on the HostGator Blog

A Conversation with Coywolf—Updating to PHP 7.3 with WP Engine

WP Engine -

Most WordPress users know the importance of keeping their plugins and themes up to date but, more often than not, PHP gets left behind. In fact, close to 50% of WordPress sites are running on a PHP version lower than 7.0.  PHP, or hypertext processor, is the scripting language used by WordPress, and running the… The post A Conversation with Coywolf—Updating to PHP 7.3 with WP Engine appeared first on WP Engine.

Rackspace and Tech Mahindra Partner to Lead with New Go-To-Market Strategy

The Rackspace Blog & Newsroom -

SAN ANTONIO – Rackspace today announced a strategic partnership with Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, which will enable cross-selling to the Tech Mahindra customer base, joint product and services offerings, and improvements to Rackspace’s internal business applications and processes.  With this partnership, Rackspace will execute […] The post Rackspace and Tech Mahindra Partner to Lead with New Go-To-Market Strategy appeared first on The Official Rackspace Blog.

Online Backup for WordPress is Like Hugging a Giraffe

InMotion Hosting Blog -

You might have read the title of this article and asked yourself what an online backup for WordPress had to do with hugging a giraffe, and we don’t blame you. While it is a strange concept, it’s actually pretty accurate. We’ll do a little more explaining towards the end of the article, but for now let’s talk about online backups and how they benefit you and your website. Discovering Backups A website backup is a major part in owning and creating a website. Continue reading Online Backup for WordPress is Like Hugging a Giraffe at The Official InMotion Hosting Blog.

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