Social Media

Instagram Creator Accounts: What Marketers Need to Know

Social Media Examiner -

Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals. What Is an Instagram Creator Account? When Instagram first launched, everyone had a personal account. […] The post Instagram Creator Accounts: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Relevance Score Updates: What Marketers Need to Know

Social Media Examiner -

Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. What Changed With Facebook Ad Relevance Metrics? Facebook’s relevance score is an assessment based on how well […] The post Facebook Ad Relevance Score Updates: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Pixel to Become Less Effective for Marketers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On today’s show, we explore the ramifications of Facebook’s upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and […] The post Facebook Pixel to Become Less Effective for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Use IGTV for Marketers

Social Media Examiner -

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She’s the founder of Insta 180, an online course on using Instagram for business, and she […] The post How to Use IGTV for Marketers appeared first on Social Media Marketing | Social Media Examiner.

3 Image Tools for Marketers on a Budget

Social Media Examiner -

Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools for marketers. #1: Create the Perfectly Sized Image for Every Social Network Over (available for iOS and Android) is a powerful image tool that lets […] The post 3 Image Tools for Marketers on a Budget appeared first on Social Media Marketing | Social Media Examiner.

How to Use Twitter Media Studio to Improve Your Video Marketing

Social Media Examiner -

Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets? In this article, you’ll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter. What Is Twitter Media Studio? With Twitter Media Studio, you can improve the videos you […] The post How to Use Twitter Media Studio to Improve Your Video Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Research Your Competitors’ Facebook Ads

Social Media Examiner -

Want to know more about your competitors’ Facebook ad campaigns? Wondering how to study their ad strategy? In this article, you’ll discover six ways to research your competitors’ Facebook advertising campaigns and discover creative ideas for your next Facebook ads. #1: Build a Facebook Ad Swipe File A swipe file is a place where you […] The post How to Research Your Competitors’ Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Facebook Marketing Declining: New Research

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore findings from the 2019 Social Media Marketing Industry Report and Facebook’s new Automated Ads tool with special […] The post Facebook Marketing Declining: New Research appeared first on Social Media Marketing | Social Media Examiner.

How Local Businesses Can Drive More Foot Traffic

Social Media Examiner -

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She’s also host of the Foot Traffic podcast […] The post How Local Businesses Can Drive More Foot Traffic appeared first on Social Media Marketing | Social Media Examiner.

3 Ways to Use Facebook Ads to Promote Your Products

Social Media Examiner -

Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you’ll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook. #1: Advertise to People Who Visit Your Website If you’ve already […] The post 3 Ways to Use Facebook Ads to Promote Your Products appeared first on Social Media Marketing | Social Media Examiner.

2019 Social Media Marketing Industry Report

Social Media Examiner -

Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 11th annual social media study, we surveyed more than 4,800 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […] The post 2019 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner.

How to Measure Your Instagram Stories ROI: Advanced Techniques

Social Media Examiner -

Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories’ performance? In this article, you’ll learn how to combine Instagram Insights and Google Analytics to better report the ROI from your Instagram stories. Why Combine Instagram Insights With Google Analytics Data? From a social media marketing […] The post How to Measure Your Instagram Stories ROI: Advanced Techniques appeared first on Social Media Marketing | Social Media Examiner.

New Facebook F8 Announcements and What They Mean for Marketers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and new Messenger business tools announced at the F8 Developer Conference, […] The post New Facebook F8 Announcements and What They Mean for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Test Your Facebook Ads for Optimal Results

Social Media Examiner -

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course […] The post How to Test Your Facebook Ads for Optimal Results appeared first on Social Media Marketing | Social Media Examiner.

A 6-Step Workflow to Create Video for Multiple Platforms

Social Media Examiner -

Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms? In this article, you’ll discover a six-step video workflow to produce more social media video content for your business. Why You Need a Social Video Workflow You’ve heard the news: Video is king […] The post A 6-Step Workflow to Create Video for Multiple Platforms appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Use Google Tag Manager With Facebook

Social Media Examiner -

Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager. Install Google Tag Manager on Your Website Google Tag Manager is […] The post 4 Ways to Use Google Tag Manager With Facebook appeared first on Social Media Marketing | Social Media Examiner.

How to Use the Facebook Event Setup Tool

Social Media Examiner -

Do you use the Facebook pixel? Want an easier way to assign Facebook event tracking to specific URLs on your website? In this article, you’ll learn how to set up Facebook event tracking with the Facebook Event Setup Tool for Web. What Is the Facebook Event Setup Tool? Previously, setting up Facebook pixel events required […] The post How to Use the Facebook Event Setup Tool appeared first on Social Media Marketing | Social Media Examiner.

Future of Facebook and Twitter

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week’s Q1 2019 earnings calls. Our […] The post Future of Facebook and Twitter appeared first on Social Media Marketing | Social Media Examiner.

Advanced Facebook Retargeting: How to Up Your Ads Game

Social Media Examiner -

Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. You’ll discover the biggest mistakes […] The post Advanced Facebook Retargeting: How to Up Your Ads Game appeared first on Social Media Marketing | Social Media Examiner.

The New EU Copyright Directive: What Marketers Need to Know

Social Media Examiner -

Concerned about the European Union’s Copyright Directive? Wondering how this new rule could impact your marketing? In this article, you’ll learn about what parts of the European Union’s Directive on Copyright will impact the use of social media for both businesses and individuals. What Is the EU’s Directive on Copyright Article 17? The EU Copyright […] The post The New EU Copyright Directive: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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