Social Media

How to Optimize Your Ad Budget Between Facebook and Instagram

Social Media Examiner -

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise [...] The post How to Optimize Your Ad Budget Between Facebook and Instagram appeared first on Social Media Examiner.

IGTV Video Previews Now Sharable to Instagram Stories

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn [...] The post IGTV Video Previews Now Sharable to Instagram Stories appeared first on Social Media Examiner.

How to Create Ads That Move People to Action

Social Media Examiner -

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover [...] The post How to Create Ads That Move People to Action appeared first on Social Media Examiner.

6 Collaboration Tools for Social Media Teams

Social Media Examiner -

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and [...] The post 6 Collaboration Tools for Social Media Teams appeared first on Social Media Examiner.

Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

Social Media Examiner -

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of [...] The post Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 appeared first on Social Media Examiner.

7 Reasons Your Facebook Ads Do Not Convert

Social Media Examiner -

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and [...] The post 7 Reasons Your Facebook Ads Do Not Convert appeared first on Social Media Examiner.

How to Set Up an Instagram DM Workflow

Social Media Examiner -

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. #1: Determine the Tone for Instagram DM [...] The post How to Set Up an Instagram DM Workflow appeared first on Social Media Examiner.

How to Use the Facebook Attribution Tool to Measure Your Marketing Impact

Social Media Examiner -

Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. What Is the Facebook Attribution Tool? Before we dive into the Facebook Attribution tool, it’s worth looking [...] The post How to Use the Facebook Attribution Tool to Measure Your Marketing Impact appeared first on Social Media Examiner.

What Do Facebook’s New Strategic Plans Mean for Marketers?

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings call along with Zuckerberg’s roadmap for the future and Snapchat creative tools. Our special guests [...] The post What Do Facebook’s New Strategic Plans Mean for Marketers? appeared first on Social Media Examiner.

Facebook Video: Insight From a Facebook Watch Success Story

Social Media Examiner -

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what [...] The post Facebook Video: Insight From a Facebook Watch Success Story appeared first on Social Media Examiner.

How to Repurpose and Syndicate Your Blog Posts for More Exposure

Social Media Examiner -

Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank. Why Repurpose Your Blog Posts? Repurposing blog content can be a confusing task for even seasoned content creators. On [...] The post How to Repurpose and Syndicate Your Blog Posts for More Exposure appeared first on Social Media Examiner.

How to Combine Facebook Ads and Email Marketing for Better Conversions

Social Media Examiner -

Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. Why Your Business Needs Both Facebook Ads and Email Marketing For as long as I can remember, marketers have hailed [...] The post How to Combine Facebook Ads and Email Marketing for Better Conversions appeared first on Social Media Examiner.

7 Ways to Create Better Instagram Engagement for Businesses

Social Media Examiner -

Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships? In this article, you’ll discover seven ways to improve your Instagram engagement. #1: Follow Through on Follower Engagement to Stay in Step With Your Community While it’s the first rule of social media marketing, lots of brands and [...] The post 7 Ways to Create Better Instagram Engagement for Businesses appeared first on Social Media Examiner.

How to Use Facebook Dynamic Ads for Time-Sensitive Sales

Social Media Examiner -

Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. #1: Design Product Images That Reflect [...] The post How to Use Facebook Dynamic Ads for Time-Sensitive Sales appeared first on Social Media Examiner.

How to Drive Organic Traffic With Bots

Social Media Examiner -

Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...] The post How to Drive Organic Traffic With Bots appeared first on Social Media Examiner.

How to Succeed in Social Media Without Posting Any Content

Social Media Examiner -

Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content? In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content. #1: Unify Personal and Business Channels With Consistent Branding [...] The post How to Succeed in Social Media Without Posting Any Content appeared first on Social Media Examiner.

Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8

Social Media Examiner -

Do you ever get stuck? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion. [...] The post Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 appeared first on Social Media Examiner.

How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences

Social Media Examiner -

Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help? In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns. What Is the Facebook Split Testing Feature? The Facebook split testing feature lets [...] The post How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences appeared first on Social Media Examiner.

How to Use Instagram Nametags for Marketing

Social Media Examiner -

Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account. What Are Instagram Nametags? Nametags on Instagram are very similar to Snapchat’s snapcodes and Facebook [...] The post How to Use Instagram Nametags for Marketing appeared first on Social Media Examiner.

How to Use Custom Facebook Frames for Facebook Dynamic Ads

Social Media Examiner -

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns. Why Customize the Appearance of Your Facebook Dynamic Ads? When it comes to Facebook dynamic ads, [...] The post How to Use Custom Facebook Frames for Facebook Dynamic Ads appeared first on Social Media Examiner.

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