Social Media

Magical Words That Sell: How to Build Trust in Your Marketing

Social Media Examiner -

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and […] The post Magical Words That Sell: How to Build Trust in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Customize Facebook Ads for the Customer Journey

Social Media Examiner -

Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types That Work With Cold Audiences Cold audiences contain new […] The post How to Customize Facebook Ads for the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

How to Go Live in HD Quality From Your Computer

Social Media Examiner -

Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup? In this article, you’ll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop. Why Broadcast Live Video in High Definition? If you want to organically reach as […] The post How to Go Live in HD Quality From Your Computer appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Hashtags for Business: A Guide for Marketers

Social Media Examiner -

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […] The post How to Use Instagram Hashtags for Business: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Twitter Introduces Conversation Insights and Upcoming Features for 2020

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn […] The post Twitter Introduces Conversation Insights and Upcoming Features for 2020 appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Social Media Examiner -

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide […] The post Facebook Ads Strategy: A New Approach for a Competitive Marketplace appeared first on Social Media Marketing | Social Media Examiner.

How to Create an Instagram Content Strategy With User-Generated Content

Social Media Examiner -

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […] The post How to Create an Instagram Content Strategy With User-Generated Content appeared first on Social Media Marketing | Social Media Examiner.

How to Create a YouTube Sales Funnel

Social Media Examiner -

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […] The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your Facebook Ad Performance: 9 Ways

Social Media Examiner -

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […] The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner.

Instagram Launches IGTV Series Tools: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […] The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Ensure People Watch Your YouTube Videos

Social Media Examiner -

Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast. Brian is a YouTube expert who helps people amplify their message with the power of […] The post How to Ensure People Watch Your YouTube Videos appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Video to Acquire More Customers

Social Media Examiner -

Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the […] The post How to Use LinkedIn Video to Acquire More Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Understand Facebook Group Insights

Social Media Examiner -

Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content? In this article, you’ll discover how to find and interpret the valuable metrics in Facebook Group Insights. Why Marketers Should Use Facebook Group Insights and Metrics Facebook has modified its algorithms to make […] The post How to Understand Facebook Group Insights appeared first on Social Media Marketing | Social Media Examiner.

How to Monetize Your Facebook Video With Facebook Ad Breaks

Social Media Examiner -

Do you create video content for Facebook? Wondering how to allow others to advertise during your videos? In this article, you’ll learn how to monetize your Facebook video content with Facebook ad breaks. What Are Facebook Ad Breaks? Facebook ad breaks allow you to monetize your Facebook video content. Ad breaks are short ads (in […] The post How to Monetize Your Facebook Video With Facebook Ad Breaks appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Branding: Marketing That Benefits Your Business

Social Media Examiner -

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course […] The post Instagram Stories Branding: Marketing That Benefits Your Business appeared first on Social Media Marketing | Social Media Examiner.

How to Advertise on TikTok

Social Media Examiner -

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […] The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Improve Your Instagram Stories Organic Reach

Social Media Examiner -

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […] The post 4 Ways to Improve Your Instagram Stories Organic Reach appeared first on Social Media Marketing | Social Media Examiner.

Facebook Power 5 Ad Tools: What Marketers Need to Know

Social Media Examiner -

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […] The post Facebook Power 5 Ad Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Page Verification: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages […] The post Facebook Page Verification: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Becoming Indispensable: How to Become Important to Others

Social Media Examiner -

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. To share how I’ve grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast. You’ll learn how collaborating with others […] The post Becoming Indispensable: How to Become Important to Others appeared first on Social Media Marketing | Social Media Examiner.

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